Event Spot Event Marketing

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at its core, marketing is about eliciting a physical and measureable

RESPONSE

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keep

convert

find

convert

“Flip The Funnel: Retention is the New Acquisition” -- Joe Jaffe (@jaffejuice)

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• paper vs. email? •  simple graphics •  include ALL the basics • write a compelling

message • anticipate questions • be recognizable

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 make sure the host organization is very obvious, not just the logo

 offer date/time/location/topic

 sign-up link should be most obvious, if not ONLY option, and be above the scroll line

 place left or center, not right use a text link

 don’t give details that distract from signup

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event home page event invitation

event registration

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• collect attendee data

• do not ask too many questions •  if you charge a fee, try to collect on the spot

• make sure a confirmation email goes out ASAP

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• drive pre-event build-up and promotion • make it easy to share and forward info • encourage activity during the event… • don’t forget post-event…

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• what is attrition? • how do I avoid it? • so, what do I do?

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 use a first name again

 reconfirm their registration

 if there is a waitlist or the event is full, say so

 before 10am, send the day before; after 10am, send the SAME DAY

 describe check-in process, where to park, what to bring, emergency contact…

 Send a long email (this is the only time I will say this!)

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 use a first name again  include at least one photo from the event!  provide incentive to participate in a survey  ask people to post, tweet, comment about their

experience…  provide them with sample content!  network and regroup on your page!  emphasize the call to action – why did you have the

event?

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© 2013 #EventSpot

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