Event Date: August 9, 2008 Sponsor Invitation Presentation.

Event Date: August 9, 2008Event Date: August 9, 2008Event Date: August 9, 2008Event Date: August 9, 2008

Sponsor Invitation PresentationSponsor Invitation PresentationSponsor Invitation PresentationSponsor Invitation Presentation

Grow the game of Lacrosse by introducing Mini Sticks through the fun, safe and constructive

environments of the Boys and Girls Club of America.

Our Mission

• Mini Sticks is an affordable entry point into the game of Lacrosse, making the introduction to the sport more accessible to inner city Youth:– Equipment costs are more affordable (vs. Lacrosse)– Sport can be played in smaller spaces both indoors

and outside• Gyms• Basketball courts• Grassy areas

• Mini Sticks is to Lacrosse like Wiffle Ball is to Baseball and Flag Football is to Contact Football.

Why Mini Sticks?

• Lacrosse is one of the fastest growing team sports in the United States.– Youth membership (ages 15 and under) has more

than quadrupled since 1999 from 40,000 to nearly 200,000. – No sport has grown faster at the high school level over the last 10

years and there are now an estimated 169,000 high school players.• High school participation saw the largest percentage of increase

during the past year, with over 200,000 players in 2007– Lacrosse is also the fastest-growing sport over the last five years at

the NCAA level • The sport of lacrosse is a combination of basketball, soccer and

hockey.– The game requires and rewards coordination and agility, not brawn. – Quickness and speed are two highly prized qualities– An exhilarating sport, lacrosse is fast-paced and full of action. Long

sprints up and down the field with abrupt starts and stops, precision passes and dodges are routine in men's and women's lacrosse.

– Lacrosse is played with a stick, the crosse, which must be mastered by the player to throw, catch and scoop the ball.

Growth of Lacrosse

Source: US Lacrosse

Our Organization

RELAX &

250,000

members

5,000 membe

rs

250 membe

rs

• Who is the B&GCA?– Clubs are community-based organizations that provide

young people with a fun, safe and constructive environment when they are not at home or school. Clubs offer programs and services designed to build character and strengthen life skills.

– Mission is to enable all young people, especially those who are most in need, to realize their full potential as productive, responsible and caring citizens.

– Founded in 1860; national organization formed in 1906– More than 4,000 club facilities serving 4.8 million young

people– Open to all youth ages 6 –18 throughout the 50 states

Our Affiliation

• Align with BGCA, to develop tested and proven programs for Club youth, and Create a ‘first-ever’ Mini Stick Nationals event hosted by our local BGCA to draw hundreds of lacrosse enthusiasts and aspiring lacrosse players– Pilot National event will provide turnkey model for BGCA

currently with Lacrosse programs to host their own regional tournaments that will ultimately generate teams for the annual, Mini Stick Nationals.

– Lacrosse Outreach: Ignite interest in BGCA communities that don’t currently host a lacrosse program to get involved. Utilize regional Mini Sticks tournament as introduction to sport.

– Leverage sponsor organizations to ‘Grow the Game’ through partnerships and start up programs.

Our Vision: Partnership

2008 First Annual

Mini Stick Nationals

BGCA located in Redding CT

2009 & Beyond Regional Mini Stick Tournaments

BGCA’s currently WITH Lacrosse Program

Winners Advance to Nationals

2009 & BeyondRegional Mini Stick Tournaments

BGCA’s currently WITHOUTLacrosse Program

Winners Advance to Nationals

Our Vision: Building the Event

• Secure sponsorship from relevant charter partners.– Companies who provide products/services Lacrosse

players love• Provide a competitive, yet fun environment that includes

entertainment throughout the day.• Provide participants with merchandise/rewards that will

provide enduring memories that will last beyond the event day to promote and grow and the sport– Awards Ceremony, Goody Bag, Event Tshirt

Our Vision: The Catalyst

• The sport we love the most, Lacrosse.…and watching our children and their friends play

countless hours of Mini stick in our backyards, on the beach and all weekend long in parking lots during the annual NCAA Men’s Lacrosse championships.

…and kids talking about it online…

Our Inspiration…and theirs

“So, I was just thinking and what do u guys think about Mini sticks, I

personally think there so much fun because one time me and my friends

had a huge game with only Mini sticks and it was so fun, so what do you all think about them do u like

them or just think their a wasted of time or what?”

“I just got two Warrior Mini sticks... They are SOO awesome, although after playing with them for a little bit, it feels weird to pick up your normal stick. But otherwise, they

are really fun. I want to get like 20 of them and have like a game on my team, with all our pads... That

would be sweet.”

• The first Mini Stick Nationals– When: Saturday, August 9, 2008– (Rain date: Sunday, August 10, 2008)– Time: 10:00 a.m. – 6:00 p.m.

Our Main Event

• 4 v 4 (goalie plus 3)– Teams can register a Minimum of 4 and a maximum

of 5 players (one sub allowed)• Boys Divisions:

– Youth: U9, U11, U13, U15– High School– Open Division: College and Adults

• Girls Divisions:– Youth: U15 and Under– Open Division: High School, College and Adults

Our Format

• Estimating 2,000 attendees based upon:– 640 players

• 16 Teams for each of the 8 divisions x 5 players per team

– 1,200+ player chaperones and family fans (siblings, grandparents, both parents)

– Aspiring Players– Referees– Volunteers– Vendors

Our Projected Attendance

• The tournament will take place on the upper and lower campus fields at Joel Barlow High School, located on Route 58 in Redding, CT.

Our Location

.

Our Venue

• Print Ad(s) in US Lacrosse Magazine.• PR: Articles in local newspapers, mentions on local FM

radio stations• Online @ ministicknationals.com, rbgc.net, re-lax.org

and BarlowLacrosse.com • Email Campaign

– To select Youth Lacrosse Programs in CT, MA and NY and it’s member players and coaches• Deliveries in the Spring, End of School and

Summer

Our Marketing Plan

• Marketing tactics will include:– Posters featured in high traffic areas throughout

neighboring communities (shopping centers, sporting goods stores, gyms, libraries, Post Offices, Town Halls, schools)

– Handing out flyers:• Lacrosse games and camps hosted in Redding-Easton

area• Premiere Lacrosse team games/practices• US Lacrosse Festival Tournaments throughout July• Youth Festivals throughout the summer• Collegiate Men’s NCAA’s

• Opportunistically through Sponsor Mediums (e.g. mailings, catalogues, online, email blast)

Our Marketing Plan

• The beneficiary of the event will always be the hosting Boys & Girls Club*; National and Regional.

• Proceeds from the events will directly benefit existing and start up Lacrosse Programs to:– Provide equipment– Subsidize player fees– Provide scholarship monies– Secure quality Coaching– Train interested Coaches

* Boys & Girls Clubs of America are 501 C3

Our Beneficiary

• Cori Distler– Founder, Administrator and Coach of Redding-Easton Boys and Girls Lacrosse

(RELAX)– Eight year Joel Barlow High School Girls Lacrosse Head Coach– Three year Redding Boys & Girls Club Lacrosse Program Committee Member– Past Executive Director Redding Boys & Girls Club– 2007 National recipient of US Lacrosse’s “Growing the Game” Award– 2007 National recipient of US Lacrosse’s “20 Years of Service to the Sport”

Award

• Paul Stauffer– Recruited and organized several volunteers to pursue the vision of the

MiniStick Nationals– Six year Redding-Easton Boys Lacrosse Coach (RELAX)– Two year Redding Boys & Girls Club Lacrosse Program Executive Committee

Member – First VP, Merrill Lynch Trust Company

Our Team

• Damian Maroun– Born the idea for a MiniStick Event– 5 year Redding-Easton Girls Lacrosse Coach (RELAX)– 4 year Pop Warner-American Youth Football Coach– SVP Equity Trading, GE Asset Management - General Electric

• Mark Cammarota– Five year Redding-Easton Boys and Girls Lacrosse Coach (RELAX)– Two year Redding Boys & Girls Club Lacrosse Program Executive

Committee Member– Three year Pop Warner-American Youth Football Coach– Sales Director, AT&T

• Paul Taylor– Six year Redding-Easton Boys Lacrosse Coach (RELAX)– Redding Boys & Girls Club Lacrosse Program Executive Committee

Member – CEO, Loyalty Marketing Analytics

Our Team

• Sponsorship can be in the form of a cash donation or in the value of goods or services. Sponsors can utilize venue to activate existing marketing programs.– Our plan is to accept only 11 featured sponsors

• Levels of Sponsorship include:– Platinum: x 1– Gold: x 2– Silver: x 3– Bronze: x 5

Our Sponsor Opportunity

Platinum• There will be only one Platinum Sponsor.

– Category exclusivity– All communications will adjoin Platinum Sponsor name to

tournament name: E.g. <Your Company Name Here> 2008 Boys and Girls Club Mini Stick Nationals

– Brand logo will appear in equal value to the MiniStick Nationals logo on all marketing materials pre, during and post event. This includes print and electronic media, Tshirts program book, goody bag and signage at the event

– Naming opportunity at Playing Fields– Press Release feature– First right of refusal for Year II– Year II investment in Mini Stick Nationals provides sponsor with

co-title status of all regional BGCA tournaments at no incremental fee

Approximate Accumulated Value: $25,000 in Goods & Services, plus Financial Support

Our Sponsor Opportunity

PLATINUM SPONSOR

SECURED

Gold• There will be only two Gold Sponsors.

– Sponsorship ensures category exclusivity– Brand logo will appear on all marketing materials pre, during

and post event. This includes print and electronic media, Tshirts program book, goody bag and signage at the event.

– Naming opportunity at Playing Fields– Sponsor logo will be approximately 40% of Mini Stick Nationals

logo– Press Release feature– First right of refusal for Year II– Year II investment in Mini Stick Nationals provides sponsor

with 40% of logo status of all regional BGCA tournaments at no incremental fee

Approximate Accumulated Value: $10,000 in Goods & Services, plus Financial Support

Our Sponsor Opportunity

5/19/08: 2 slots available

Silver– There will be only three Silver Sponsors.

• Sponsorship ensures category exclusivity• Brand logo will appear on all marketing materials pre,

during and post event. This includes print and electronic media, Tshirts program book, goody bag and signage at the event.

• Naming opportunity at Playing Fields• Sponsor logo will be approximately 20% of MiniStick

Nationals Tournament logo• Press Release feature• First right of refusal for Year II• Year II investment in MiniStick Nationals provides

sponsor with 20% of logo status of all regional BGCA tournaments at no incremental fee

Approximate Accumulated Value: $5,000 in Goods & Services, plus Financial Support

Our Sponsor Opportunity

5/19/08: 2 slots available

Bronze– There will be only five Bronze Sponsors.

• Sponsorship ensures category exclusivity• Brand logo will appear on all marketing materials pre,

during and post event. This includes print and electronic media, Tshirts program book, goody bag and signage at the event.

• Naming opportunity at Playing Fields• Sponsor logo will be approximately 10% of Mini Stick

Nationals logo• First right of refusal for Year II

Approximate Accumulated Value: $1,000 in Goods & Services,

plus Financial Support

Our Sponsor Opportunity

7/28/08: 1 slot available

• So far we’ve secured support from:

Our Sponsor Support

Your Logo Here

Your Logo Here

Your Logo Here Your Logo Here

Your Logo Here

GOLD

PLATINUM

SILVER

BRONZE

• MiniSticks Sponsorship Committee Chairperson– Paul E. Taylor

• Cell: 203.610.3528• paultaylor62@yahoo.com

Our Contact Information