Event Invitation Layout

24 SEPTEMBER 2010

SGX AUDITORIUM | SINGAPORE

YOU ARE EXCLUSIVELY INVITEDFormal presentations and networking opportunities with international motorsports business leaders

Presenters and guests are subject to change

THE BUSINESS OFMOTORSPORTS IN ASIA

The leader of Formula One, Mr. Ecclestone is the principal architect and guiding hand of the world’s most popular automobile racing series.

President and Chief Executive OfficerFormula One Management and Formula One Administration

Special Guest

Bernie Ecclestone

Mr. Boden leads the expansion of global marketing capabilities and brand recognition for LG Electronics, a major sponsor within Formula 1 racing.

Executive Vice President and Chief Marketing OfficerLG Electronics

Speaker

Dermot J. M. Boden

The Malaysian entrepreneur perhaps best known for founding highly successful AirAsia, Mr. Fernandes is also team principal for Lotus Racing.

Chief Executive Officer AirAsia

Speaker

Tony Fernandes

www.asiamotorsports.biz

THE PROGRAM

A current member of the Parliament of Singapore, Minister Iswaran has served in both the public and private sectors. His role as minister has spanned the introduction of Formula 1™ to Singapore in 2008.

Senior Minister of State, Ministry of Trade & Industry and Ministry of Education

Guest of Honor

Mr. S Iswaran

Dear

Power up for exciting Formula 1™ racing and motorsports in Singapore!

Singapore Exchange is proud to pave the way for THE BUSINESS OF MOTORSPORTS

IN ASIA to be held in Singapore. The first of its kind in Asia, this distinctive business summit

will take you on an insider’s tour of one of the world’s most financially powerful and widely

consumed industries.

The global motorsports industry is a powerful and pervasive driver of business opportunity.

Led by the massive popularity of the Formula One World Championship, business growth

fuelled by corporate support of racing is rapidly expanding throughout Asia. With more

than one-quarter of the F1™ races taking place in Asia and other international motorsports

properties seeking similar geographic inroads, there has never been more exposure and

business opportunity for Asian enterprises.

Singapore, no doubt, provides the ideal business environment for the motorsports

industry to gain more speed. For THE BUSINESS OF MOTORSPORTS IN ASIA,

I am delighted to bring together an elite assembly of the most successful and influential

motorsports leaders, including the legendary Formula One supremo Bernie Ecclestone.

These executives will share with you their insights, best practices and strategies, as well as

opportunities for Asian companies.

I would like to invite you to join us at this unique gathering to gain business knowledge and

build connections with the key influencers of the motorsports industry.

I look forward to seeing you at the summit!

Thank you.

Yours sincerely,

Singapore Exchange (SGX) is among the world’s largest exchanges and Asia’s second largest listed exchange. As the Asian gateway, SGX is the market of choice for investors wanting to participate in Asia’s vibrant and rapidly-growing economies and for Asian issuers seeking international capital. SGX’s extensive suite of securities, derivatives and commodities products makes it Asia’s most international exchange. SGX’s services range from listings, trading, high-speed market access, clearings and settlements to depository services and Central Counter Party services for OTC traded derivatives. With the region’s longest trading hours, and powered by cutting edge technology, SGX is the unparalleled conduit for investment flows into and out of Asia.

JMI is the global leader in motorsports marketing. By leveraging its insider knowledge, influence and relationships JMI delivers creative, customized solutions to organizations looking for a differentiator through motorsports sponsorship to drive their business.

JMI is an independent, full-service agency representing corporations in all forms of motorsports worldwide. With more than 140 staff globally, JMI operates eight offices in five countries and manages more than $300 million in annual motorsports investments.

EDB is the lead government agency for planning and executing strategies to enhance Singapore’s position as a global business centre and grow the Singapore economy. We dream, design and deliver solutions that create value for investors and companies in Singapore. In so doing, we generate economic opportunities and jobs for the people of Singapore and help shape Singapore’s economic future.

‘Host to Home’ articulates how EDB is sharpening its economic development strategies to position Singapore for the future. It is about extending Singapore’s value proposition to businesses not just in helping them improve their bottom line, but also in helping them grow their top line. EDB plans to build on existing strengths and add new layers of capabilities to enable Singapore to become a ‘Home for Business’, a ‘Home for Innovation’ and a ‘Home for Talent’.

Formed in 1973, the Singapore Sports Council (SSC) is tasked with developing a holistic sports culture for the nation. The SSC creates opportunities for people to excel in sports; opportunities for people to be engaged in sports as coaches, officials, volunteers or fans, and opportunities for people to do business in sports as sponsors and investors. In charting out the growth of motorsports and its industry for Singapore, the SSC is adopting a multi-pronged approach towards the holistic development of motor sports. The process aims to create a viable and sustainable ecosystem for the motorsports business. The upcoming Changi Motorsports Hub project is a component of the motorsports development. The project also has a strategic value in promoting the creation of a new sporting culture and seeding the growth of a new industry in Singapore.

Magnus Böcker

Chief Executive Officer, Singapore Exchange

SCHEDULE | FRIDAY 24 SEPTEMBER 2010 | HOST

| STRATEGIC PARTNER

| SUPPORTING ORGANIZATION

| IN SUPPORT OF SPORTS PROMOTION

Registration

Lunch

Opening remarksMagnus Böcker, Chief Executive Officer, Singapore Exchange

Keynote addressMr. S Iswaran, Senior Minister of State, Ministry of Trade & Industry and Ministry of Education

Asia and Motorsports: Going Fast, Growing FastZak Brown, Founder and Chief Executive Officer, JMI

Singapore as a Motorsports HubOon Jin Teik, Chief Executive Officer, Singapore Sports Council

“Life’s Good”: Motorsports as a Marketing PlatformDermot J.M. Boden, Chief Marketing Officer and Executive Vice President, LG Electronics

Tea break

Creating Productive B2B CollaborationsEkrem Sami, Managing Director, McLaren MarketingRob Malcolm, former President, Global Marketing, Sales and Innovation, Diageo PLC Moderator: James Allen, F1 Journalist, Financial Times

Racing with the Stallion: Shell Harnesses the Power of FerrariRichard Bracewell, General Manager, Global Sponsorships, ShellModerator: James Allen

Business Opportunity via MotorsportsTony Fernandes, Chief Executive Officer, AirAsia and Founder and Team Principal, Lotus Racing

Asia Motorsports: Future Business ImplicationsBernie Ecclestone, President and Chief Executive Officer, Formula One Management and Formula One Administration; Zak Brown and Special Guest

Closing CommentsMagnus Böcker

Cocktail Reception Hosted by Singapore Sports Council Special Guest: Bernie Ecclestone

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RSVP

Online: www.asiamotorsports.biz

E-mail: [email protected]

Call: +65 8223 7775

RSVP deadline: 10 September 2010

Space is limited. This exclusive, private invitation is non-transferable.

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