Europeana Strategy Workshop Distribute & Engage

STRATEGY WORKSHOP EUROPEANA FOUNDATION

Distribute & Engage

Visual Report November 7, 2013

On November 7, 2013, a team of Europeana got together in The Hague, The Netherlands, to draw the 2020 vision for Europeana and to explore multiple scenario’s for Distribute & Engage.

WELCOME & INTRO

we are here today…

?EXPECTATIONS

COMMON GROUND & DEFINITIONS

WHAT IS THE CURRENT REALITY WE AGREE UPON?

WEAKNESSES STRENGTHS

STRENGTHS CURRENT SITUATION

WEAKNESSES CURRENT SITUATION

DEFINITION DISTRIBUTE

DEFINITION ENGAGE

VISION AND AMBITION

1GROUP

GOLDMINE

2GROUP

GLOBAL ACCESS

3GROUP

BRAND PARTNERS

4GROUP

DIGITAL LIBRARY

5GROUP

HISTORY SAVED THE

FUTURE

#KEY TAKEAWAYS

SCENARIO DEVELOPMENT

1INCUBATOR

“We will develop an environment for customers. For people with good ideas like new graduates, existing start ups, developers. We will give them financial & technical resources, expertise and network. In return we will get shares in the start ups. We work with VC and business angels to secure the capital.” - STATEMENT TEAM MEMBER

2B2C

“I can see everything online. Rather than going around to all GLAM, I go to one place, I know where it comes from, it is a curatorial voice I can trust, it shows me everything I need. We as Europeana can see all the content that comes in and we will qualify the content. We have the opportunity to say ‘You are not coming in dressed liked that!’” - STATEMENT TEAM MEMBER

3HYBRID

“To make this work, we need to focus on specific audiences. It is more specific and therefor more engaging. One thing that we currently want to solve is the lack of focus. We solve that by focusing on specific audiences. We can start with 4 to 5 pan-European topics. No one is in the position to do things pan-European except for Europeana. This solution is really native to us, there is an institutional fit.” - STATEMENT TEAM MEMBER

4B2B

“We provide long-term and standardized access to Europe’s digital cultural assets. We help our customers to achieve their goals. This scenario is really scalable, we have the first mover advantage, we can set the rules which the rest of the sector plays by.” - STATEMENT TEAM MEMBER

SYNTHESIS

CONTACT US FOR MORE INFORMATION!

JIM STEENBAKKERS MAAIKE DOYER BUSINESS DIRECTOR

E: maaike.doyer@businessmodelsinc.com T: +31 6 81 82 25 18

BUSINESS DESIGNER

E: jim.steenbakkers@businessmodelsinc.com T: +31 6 14 77 39 31

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