STRATEGY WORKSHOP EUROPEANA FOUNDATION Distribute & Engage Visual Report November 7, 2013
Europeana Strategy Workshop Distribute & Engage
Nov 17, 2014
We want to make digital cultural heritage available to users wherever they are and to cultivate new ways for users to get involved with their cultural heritage. To do this, Europeana is shifting from portal-thinking to platform-thinking, but what does this really mean in practice? Should we focus on building and marketing the best possible APIs and encouraging others to use them? Or should we still try to play a role in reaching end-users directly? What are the metrics for success in these scenarios? Read more about this workshop in the blog: http://pro.europeana.eu/pro-blog/-/blogs/1960651
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STRATEGY WORKSHOP EUROPEANA FOUNDATION
Distribute & Engage
Visual Report November 7, 2013
On November 7, 2013, a team of Europeana got together in The Hague, The Netherlands, to draw the 2020 vision for Europeana and to explore multiple scenario’s for Distribute & Engage.
WELCOME & INTRO
we are here today…
?EXPECTATIONS
COMMON GROUND & DEFINITIONS
WHAT IS THE CURRENT REALITY WE AGREE UPON?
WEAKNESSES STRENGTHS
STRENGTHS CURRENT SITUATION
WEAKNESSES CURRENT SITUATION
DEFINITION DISTRIBUTE
DEFINITION ENGAGE
VISION AND AMBITION
1GROUP
GOLDMINE
2GROUP
GLOBAL ACCESS
3GROUP
BRAND PARTNERS
4GROUP
DIGITAL LIBRARY
5GROUP
HISTORY SAVED THE
FUTURE
#KEY TAKEAWAYS
SCENARIO DEVELOPMENT
1INCUBATOR
“We will develop an environment for customers. For people with good ideas like new graduates, existing start ups, developers. We will give them financial & technical resources, expertise and network. In return we will get shares in the start ups. We work with VC and business angels to secure the capital.” - STATEMENT TEAM MEMBER
2B2C
“I can see everything online. Rather than going around to all GLAM, I go to one place, I know where it comes from, it is a curatorial voice I can trust, it shows me everything I need. We as Europeana can see all the content that comes in and we will qualify the content. We have the opportunity to say ‘You are not coming in dressed liked that!’” - STATEMENT TEAM MEMBER
3HYBRID
“To make this work, we need to focus on specific audiences. It is more specific and therefor more engaging. One thing that we currently want to solve is the lack of focus. We solve that by focusing on specific audiences. We can start with 4 to 5 pan-European topics. No one is in the position to do things pan-European except for Europeana. This solution is really native to us, there is an institutional fit.” - STATEMENT TEAM MEMBER
4B2B
“We provide long-term and standardized access to Europe’s digital cultural assets. We help our customers to achieve their goals. This scenario is really scalable, we have the first mover advantage, we can set the rules which the rest of the sector plays by.” - STATEMENT TEAM MEMBER
SYNTHESIS
CONTACT US FOR MORE INFORMATION!
JIM STEENBAKKERS MAAIKE DOYER BUSINESS DIRECTOR
E: [email protected] T: +31 6 81 82 25 18
BUSINESS DESIGNER
E: [email protected] T: +31 6 14 77 39 31
DESIGNING BETTER BUSINESSES DESIGNING BETTER BUSINESSES
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