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Social innovation 2011Follow the consumer! Vincent@Everts.net
+31647180864@vincente
Slideshare.net/vincente
Thursday, December 1, 2011
• Einstein?
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Volg Vincent Everts livein zijn elektrische Leaf
- Live auto lifestats- Live streaming video- Live Google maps- Twitter met bestuurder- Twitter met de auto- Interviews
Thursday, December 1, 2011
Nadelen!
Thursday, December 1, 2011
Olie de toekomst?
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Vincent Everts?
Thursday, December 1, 2011
Innovation acceleration
Innovation study trips:2008: China2009: Russia2010: Brazil
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Tudou.com earlier then YouTube
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Social Media
2.0
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• Mijn Tools
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Videoblogger
Talk to Me!
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• kassa
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•
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Power of online Video
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YouTube uploadsper minuut
0
11
22
33
2007 I 2007 II 2008 I 2008 II 2009 I 2009 II 2010 I 2010 II
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2 miljard video’s per dag
33 uur video upload per minuut
Bezoekers 15 minuten per dag
2de zoekmachine wereldwijd
In 60 dagen wordt net zoveel geupload als 3 TV kanalen in 60 jaar uitzenden
1 miljard abonneesThursday, December 1, 2011
3 miljoen leden gebruikenauto-share om video’s te delen
1 Tweet levert 7 bezoekers
Video consumptie per dag:Facebook: 46.2 jaarMySpace: 5.6 jaarOrkut: 12.7 jaarHi5: 1.2 jaar
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Multi screen
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Gebruiksverdeling
bron: twist 2011Thursday, December 1, 2011
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iPhone 4
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Make your own company TV Channel
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www.yubby.comThursday, December 1, 2011
Automatisch zoekenop 30 video netwerken
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www.yubby.com
Eerste week:2.000 ingezonden video’s300.000 unieke kijkers
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Future of TV?
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internet connected TV
2010: 425.0002011: 820.0002013: 60%
bron: GfKThursday, December 1, 2011
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• Geen verschil tussen passieve of actieve 3D brillen
• Na 8 kijkuren / 5 dagen lang geen negatieve effecten op gezondheid
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0%
30%
60%
90%
KijkplezierPresence
Reclame retentieKoop intentie
Reclame liking
+5%
+27%
+15%
+34%
+17%
ESPN 3D World Cup bevindingen
Kijkplezier Aanwezigheid Reclameaandacht
Koopintentie
Reclamegenot
2D 3Dbron: Engadget HD
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News
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time consumption Web 1.0 Viral Marketing (PP) travel
RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords TudouGoogle Docs Online video elections 2.0
Multitasking Twitter Amazon Yubby Co-Creation
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebaynews resume VMS Google trends
What are we going to talk about?
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7
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TV: 39% 178 min.
Radio: 33% 151 min.
Internet: 19% 86 min.
Newspaper: 6% 20 min
Magazines: 4% 18 min
How do we spend our time?
4%6%
19%
33%
39%
TV RadioInternet NewspapersMagazines
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Time & advertisement
Time online: 1,5 h pp/dayOnline adds !500M/yrAdds ! 0,07 pp/h
TV 3 hours/day/userAdvertisement !200M public + !600 commercialadvertisment/hour TV watching ! 0,06
NewsPapers 20 min/day!750M adv revenueAdds ! 2,00 pp/h
Magazines18 m/dayAdvertisement !700Reclame inkomsten: ! 2,50 pp/ph
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Comscore: CPA/CPC You are not rewarded for what you do
85% never clicks on anything during the month3% does 80% of the clicks
80% increase in visiting websites within 2 month100% increase in search
17% increase in offline sales27% increase in online sales
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• $32 billion sales• 1 Billion searches/day• Money from Adwords• Almost nothing from
Youtube, Google earth/map, gmail, apps etc
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Google adwords
•Easy to set-up•Easy to budget•Price per keyword
Also onYouTube
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1991Thursday, December 1, 2011
1994
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1996Thursday, December 1, 2011
1997Thursday, December 1, 2011
1999Thursday, December 1, 2011
2000Thursday, December 1, 2011
2001
9200 Nokia
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2002Thursday, December 1, 2011
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2005
Andy Rubin
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2007Thursday, December 1, 2011
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2007Thursday, December 1, 2011
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2008Thursday, December 1, 2011
2008Thursday, December 1, 2011
Developers
83
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Why callvia computer?
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It’spersonal!
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“Microsoft has always had the ability to take really great technology and ruin it”
MS Paid $6bn for online advertising company aQuantive in 2007
$40B for Tmobile USA
668M clients145M active users/month207B minutes +39B minutes 2010$13/$52 user$5/yr$860M/20109x SalesBusiness?
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100
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Vision 2020enterprise mobility
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§
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109
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Tablet market in 2014
110
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111
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112
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SonicView
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12
IMPACT ON BUSINESS
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DELL Case
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Dell notebooks
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17
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tekst
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E-commerce worldwide
2010: !500B
+15%
bron: forrester
Web influenced: !3000BThursday, December 1, 2011
Online bestedingen
2010: 9 miljard euro
2009: 7,3 miljard euro
bron: thuiswinkel.org
Web-influenced 48 miljard
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ProductinformatieSocial toolsThursday, December 1, 2011
90% social tools
Product info
Social tools
what else do people buy
what do they recommend?
Tags of clients
What do they buy in the end?
what else?
Description of customers
reviews of the customers
review of the reviews
Thursday, December 1, 2011
Download everything wirelessly
Buy books wirelessly
E-ink technologie reads the best
240.000 titels
30 hours battery & fantastic userinterface
kindle
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135
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Negroponte
136
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Are books going away?
137
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138
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139
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140
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beta
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Who talks
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Blogs demografie
Bron: Technorati 2008Thursday, December 1, 2011
Free
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Professional
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7 guidelines
1. Know what you are doing2. Avoid marketing talk3. Keep it fresh4. Reinforce company’s core values5. Encourage employees to use it6. Create blogging policies7. Have fine print
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RSSThursday, December 1, 2011
RSS Readers
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Social Networking
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“What are you doing in 140 characters”
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The world is obsessed with Facebook
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Internet is pain!
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Wordprocessing 1951
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Wordprocessing 1985
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Wordprocessing 2008
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Online collaborationRevisionscompare
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Social bookmarking del.icio.us
Web 2.0 startpagina Netvibes & iGoogle
Online to do lists Ta-da list & Remember the Milk
Peer production news Digg & eKudos
Photo management Flickr & Picasa
Web wordprocessing Google Docs
Online calendar Google Calendar
Project management Basecamp
Mindmapping Mindmeister
Web 2.0 software
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Get feedback
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Web 2.0 Trend:Co-Creation
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Social Media
2.0
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www.vincente.nl
www.yubby.com
www.interimic.nl
vincent@everts.net
www.twitter.com/vincente
+31647180864
Vincent Everts
Thursday, December 1, 2011
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