MBA 2017-19.pdf - Bhavans College

18t Semester

(Note: The duratlon of external examlnation ls 3 hoursl

PPW: Periods per Week

TH: Theory

PR: Practicals

CIA: Continuous Internal Assessment

@tsh?rfrBhavan's Vivekananda College

of Sclence, Humanities and Commerce(Autonomous Collegef

(Accredited wlth'A' Grade by NAAC)Satnikpuri, Secunderabad - 5OO O94

Master of Business AdministrationCBCS Pattern 2016-17

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S.No SubJectCode

Subject NameCredits

TH PR TH PR CIA

MBAlO1 Management andOrganizational Behaviour

4 70 30

2 MBA102 Accounting For Management 4 4 70 30a MBA103 Marketing Management 4 4 70

4 MBAi04 Statistics for Management(Use of Excel Practicals)

J c 4 50 cn 30

5 MBA105 Generic Elective IManagerial EconomicsIntroduction to InformationTechnologlE-Business

4 4 70 30

6 MBA106 Generic Elective IIBusiness LawCustomer RelationshiPManagementBusiness Process Re-

4 4 70

Mini ect c 1 Grade

Total 25 2 25 400 20 180

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S.No SubjectCode

Subject Name PPWCredits

Max Marks

TH PR TH PR CIA1 MBA2O1 Humal Resource

Management4 4 70

2 MBA2O2 Financial Management 4 4 70 30J MBA2O3 Research Methodology 4 4 70 304 MBA204 Operations Research 4 4 70 305 MBA205 Generic Elective I

Operations ManagementEconomic Environment &PolicySales Management

4 4 70 30

MBA206 Generic Elective IIBusiness CommunicationFinancial Markets &ServicesDecision Support System

4 4 70 30

7 MBA2O7 Seminar 2 I GradeTotal 26 25 420 180

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MBA II Year I Semester

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Sainikpuri, Secunderabad - 500094Autonomous Coll€9. - Alfilirtcd ao Osmrnis University

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Department of Management studrcs

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Code Course TlUe Course PPW Credits

MBA 301 Total Quality Management Core 4 4

MBA 302 International Business Core 4 4

MBA 303MBA 303. 1

MBA 303.2

InterdisciplinarSr CoursesElements of MarketingEntrepreneurship and New Venture

4 4

MBA 304. 1

MBA 305.1MBA 306.1

Discipline Specifrc Elective I

Security Analysis arld Portfolio Management (F)Compensation Management (H)Product and Brand Management (M)

DSE 4 4

MBA 304.2MBA 305.2MBA 306.2

Discipline Specilic Elective II

Strategic Management Accounting (F)Organizational Change and Development (H)Promotion and Distribution Management (M)

DSE

MBA 304.3MBA 305.3MBA 306.3

Discipline Specific Elective IIIPersonal Finance(F)Organizational Psycholory (H)Advertising and Sales Promotion (M)

DSE 4 4

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MBA II Year II Semeater

Summary

SNo Semester CredltsTheory Practlcal

1 I 25 2 252 26 253 III 244 IV 26

Totel 100

Code Course TlUe Course Type PPW CreditsMBA 401 S M ent Core 4 4MBA4O2 Supply Chain Malagement Core 4 4MBA 403 En rial Develo t Core 4

MBA 404.1MBA 405.1MBA 406.1

Discipline Specifrc Elective I

Derivatives(F)Performance and Talent Management (H)Consumer Behaviour (M)

DSE 4 4

M84404.2MBA 405.2MBA 406.2

Discipline Specifrc Elective II

Banking and Insurance (F)Labour [.aws and Employee Relations (H)Services & Retail Marketing (M)

DSE 4 4

MBA 404.3MBA 405.3MBA 406.3

Discipline Specific Elective IIICommercial Banking (F)International Human Resources Management (H)Retail Management (M)

DSE 4 4

MBA 407 Project Work 2 1

MBA 408 Comprehensive Viva Voce 1

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Year I

Master of Business AdministrationManagement and Organizational Behaviour

MBA 1O1(CBCS)Semester I PPW 4

Unit - I: Managers and Management - Meaning - Role of managers - levels ofManagement - Processes of management - Historical roots of contemporarymanagement practices Classical (Scientifrc Management, Administrativemanagement), Neo classical (Theory X, Y, Zl, Human relations Movement, Moderntheories( Systems and Contingency ) - Functions of management.

Unlt II: Introductlon of Organlzatlonal Behaviour: Definition, Importance, Scope

and Disciplines of OB, Transactional Analysis - Ego states - Johari window -

Personality: Personality and ability - The Big 5 Model of personality - organizationallyrelevant personality traits.

Unit - III: Planning and Organizing - Concept, Nature, Importance, Process,

Limitations, Centralization, Decentralization, Orgalization Structures- Line and StaffAuthority, Functional, Product, Matrix, Geographical, Customer and Virtual.

Unlt - IV: Motlvatlon: Definition, Importance, Motives - Characteristics-Early(Maslow's Theory of need hierarchy - Herzberg's theory-ERG) and Contemporary

theories of Motivation (Equity theory- Vroom's expectancy Theory, Porter & Lawler

model).

Unit - V: Group Behaviour: Group Dynamics and Team building: Concept of Group

& Team. Theories of Group Formation - Formal and Informal Groups. Importance ofTeam building.

Leadership - Concept, leadership styles, Theories - Trait, Behavioral (Ohio and

Michigan), Contingency (Fiedler's Contingency Model, Path goal theory)

Suggested Books:

1. Jennifer George and Gareth Jones "Understanding and ManagingOrganizational Behavior", Published by Pearson Education Inc.

2. P. Subba Rao, "Management and Organisational Behaviour", HimalayaPublishing House.

3. Stephen P. Robbins, Jennifer George and Gareth Jones, "Management andOrganizational Behaviour', Pearson Education Inc.

4. VSP Rao, "Organizational Behavior", 2009, Excel, New Delhi.5. K. Aswathappa, "Organizational behavior", Himalaya Publishing House.

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6. Dipak Kumar Bhattacharya, 'Organizational Behavior, Concepts andApplications", Oxford

7. R. Satya Raju and A. Parthasarathy, "Management", 2O09, PHI Learning (P)

Limited.8. Karminder Ghuman and K. Aswathappa, "Management", Tata McGraw Hill. New

Delhi.9. Arun Kumar and N. Meenakshi, 'Organizational Behavior, A modern approach',

Vikas10. Jai B.P. Sinha, "Culture and Organizational Behavior", 2008, Sage

Publications.11. Dr. S. S. Khanka, "Organizational behavior", S. Chand.12. RS Dwivedi, "Human Relations and Organizational behavior", Macmillan.

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Year I

Master of Business AdministrationAccounting for Management

MBA 1O2(CBCS)

Semester I PPW:4

Unlt I

Meaning alld Delinition of frnancial accounting - Accounting concepts and

conventions, their implication on accounting system -Accounting Equation -

accounting process - Accounting cycle- recording business transactions -Classification of accounts - summarization of accounts (final accounts problems of

sole proprietorshiP).

Unlt II

Format of company Final Accounts (theory) - Financial Statement Analysis -Meaning - $pes - Comparative Statement Analysis - Common Size Statement

Analysis - Trend AnalYsis.

Untt III

Ratio Analysis - Rationale and utility of ratio analysis - classifrcation of ratios -calculation and interpretation of ratios - tiquidity ratios - activity / turnover ratios -profrtability ratios - leverage and structural ratios - Diagnostic and predictive power

of ratios.

Unit IV

Funds flow analysis - concept of funds flow - statement of changes in working capital

-Fundsfrombusinessoperations-Statementofsourcesandusesoffunds-advantages of funds flow analysis - cash flow statement - accounting standard 3 (AS

3).

Unit V

Accounting standards (an overview) - their rationale and growing importance in

global accounting environment - IAS -US GAAP. Overview of IFRS (Theory only).

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Suggested Books:

1

6

Dr' Prashanta Athma- "Financial Accounting and Analysis",2011 Himalayapublishing House.

2. Pr' Jawaharlal, "Accounting for Management" , 2olo, strr Ed. Himalaya publishingHouse

3. Dhanesh K Khatri " Financial Accounting", 2ol4,Mc Graw Hill Education (India)private Limited.

4. Grewal T.S., "lntroduction to Accounting", 2009, S. Chand publishers.

5. ,q.N Mahesw_ari, pr1ne.ql. k. Maheswari,Sharad _k. Mahewwari, , .Accounting forManagement', Third edition, Vikas Publishing House .

N Ramachandran, Ramkumar Kakani, 'Financial AccountingManagement", 2OO9, 2"d Ed. Tata McGraw Hill Publishing pvt. Ltd.,

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7. V. Rajasekaran, R. Lalitha, ' Financial Accounting", 20l lpearson Education.

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Unit - I: Basics:

Marketing, Market, Marketing Management. Philosophies, Marketing I\4ix-expandedMarketing Mix, Marketing Process and Marketing stratery, Marketing Environment -

Company's Micro and Macro Environment.

Unit - II: Market Segmentatlon:

Levels and Bases for Segmentation, Segmenting consumer Markets, BusinessMarkets, International Markets, Market Targeting - Evaluating Market segments,Selecting Market segments-Differentiation, Product Positioning, Positioningstrategies, Demand Measurement and sales Forecasting Methods, EstimatingCurrent and Future Demand. Competitive strategies.

Unit - III: Marketlng Programme:

Decisions Involved in Product, Branding, Packaging, Product Line and Product MixDecisions. New Product development, Product Life cycle, Pricing, strategies,Distribution Channels, Channel Design and Management Decisions, Promotion Mix -

Advertising, Sales promotion. Public Relations, Personal Selling. Online Marketing-

Unit - IV: Consumer Markets:

Model of consumer Behavior, Factors Affecting consumer Behavior. stages in theAdoption Process, Industrial Markets - Characteristics, Industrial Buyer Behavior,Services Markets-Characteristics, Global marketing.

Unit - V: Marketlng Organizatlon and Control:

'Ilpes of Marketing organization structures Annual plan control, Efficiency control.Profrtability Control and Strategic Control. Marketing Audit.

Suggested Books:

1. Kotler Philip, Garyarmstrong, Prafullay. Agnihotri, EU Haque, "Principles ofMarketing", 2010, 13th Ed, Pearson Education Prentice Hall oflndi'

2. Paul Baiies, Chris .fill, Ketly page, "Marketing Management" ' 2OO9, l"t Ed'Oxford University Press.

3. Roger j. best, "Market- Based Management' ,2009, 1st Ed. PHI Learning hrt' Ltd'+. fuitz

-& Boone, ,principles of Marketing", 2OlO, l2rh Ed. Cengage Publications.

5. Tapan k panda, "Marketing Management'. 2OLO, 1"t Ed. Excel books'6. Ramaswamy V.S. Namakumari S, 'Marketing Management', 2009, The

Global perspective-Indian Context Macmillan India Ltd.Rajan Saxena, "Marketing Management" , 2OO9,4th Ed. Tata McGraw Hill'

Master of Business AdministrationMarketing Management

MBA103Semester I PPW:4

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HYDERABAD - 500 oo7. (A'P')

Year I

Master of Business AdministrationStatistics for Management

MBA1O4 (CBCS)Semester I PPW:4

Unit - I:

i. Introduction to Statistics-Overview, origin and development and ManagerialApplications of statistics.

ii. Measures of Central Tendency (mean, median and mode), Dispersion, Skewnessand Kurtosis.

Unlt - II:i. Introduction to Probability-Concepts and Definitions of Probability

Classica-l, Relative frequency, subjective and axiomatic. Addition andMultiplication, Statistical independence, Marginal, Conditional and jointProbabilities with applications.

ii. Statement of Baye's theorem and its applications.

Unit III :

i. Probability Distributions - -Random Variable (RV), Expectation andVariance of a RV. Probability distribution function, properties, Continuousand Discrete Probability distribution functions.

ii. Binomial - Poisson - Probability distribution-Norma-l Distribution-StandardNormal Curve -properties and their applications in management.

Unit IV:

i. Sampling Theory-The basics of sampling-Sampling procedures-Random andNon-Random method, Standard Error, Central Limit Theorem.(only conceptualframe work no numerical problems). Statistical Estimation- Point and IntervalEstimation, Properties of a good estimator, confidential interval.

ii. Hypothesis Testing -Large Sample tests-Test for one and two proportions, Testfor one and two means, Test for two S.D.'s.

Unit - V:

i. Correlation Analysis-Scatter diagram, Positive and Negative correlation, KarlPearson's coefficient of correlation, Spearman's Rank correlation, concept ofmultiple and partial Correlation.

ii. Regression Analysis-Concept, least square fit of a linear regression, two lines ofregression, properties of regression coefficients.

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Suggested Books:

1. Levin R.I., Rubin S. David, "Statistics for Management", 2OO0, 7th Ed'Pearson.

2. Gupta S.C, "Fundamentals of Statistics", 2010, 6th Ed. HPH.

3. Keller, G, "Statistics for Management",2OO9, 1"t Ed, Cengage Learning.4. Amir D. Aczel and Jayavel Sounderpandian, "complete Business Statistics",

TMH,5. John C Lee, "Business and Financial Statistics Using MS-Excel", First edition,

2009, Cambridge.6. J. K Sharma, "Eusiness Statistics", 2OlO,2"a Ed. Pearson.

7. Arora PN & others, "Complete Statistical.Method-s"-, 2OlO,3'd Ed. S. Chand.8. Beri, GC, "Busine6s Statistics", 2010, 3'd Ed. TMH.9. Black Ken, "Business Statistics for Contempora4r Decision Makingl, 2006, 4th

Ed. Wilev.lO. G'fit ". David M and others, "Statistics for Managers using MS' Excel",

2009, sth Ed. PHI.

11. Davis, G & Pecar, B, "Business Statistics using Excel", 2010, Odord.L2. Kanji K. Gopal, 2006, "100 Statistical Tests", Sage Publications.13. Haoda, R.P., Statistics for Business & Economics", 2OlO,

Ed.Macmillan.4th

t4. Apte. D.P. 'statistical Tools for Managers - Using MS Excel", 2009, l.st

Ed. Excel Books.

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M.B.A. I Year I Semester (CBCSIStatlstlcs For management Practlcal Syllabus

1. Computation of Measures of central tendency (mean, median and mode)for raw

data Using MS Excel.

2. Computation of Measures of Centrat tendency for discrete and continuous

data Using MS Excel

3. Computation of Measures of dispersion for Raw data Using MS Excel'

4. computation of co-efficient of Skewness and Kurtosis - Karl Pearson's alld

Bowley's 9r and 9z

Using MS Excel.

5. Fitting of Binomial distribution - Direct Method using MS Excel'

6. Fitting of Poisson .distribution

- Direct Method using MS Excel'

7. Test for Proportions (single and difference of proportions in large sample)

Using MS-Excel.

S.TestforMeans(Singleanddifferenceofmeansinlargesample)UsingMS-Excel.

9. Test for diJference of S.D's in large sample Using MS-Excel'

10. computation of correlation co-eflicient for ungrouped data using MS-Excel.

ll.ComputationofRegressionlinesforUngroupeddataUsingMS-Excel.

12.FittingofaStraightlinebythemethodofleastsquaresusingMS-Excel.

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MBAlOs.1(CBCS)Semester IYear I

Unlt - I: Nature & Scope of Managerial Economlcs

Nature and scope of Managerial Economics, Fundamental Economics Concepts:Opportunity Cost, Discounting principle, Time perspective, Incremental reasoning,Equi-marginal concept. Marginal concept in economics. Economics of information:Risk, Uncertainty, Asymmetry of information, Adverse Selection, Market Signaling.The theory of firm; Econometric Models & Economic optimization.

Unlt - II: Demand & SuPply Analysls:

Market demand and supply functions and curves. Market equilibrium. Consumerbehavior and rational choice: cardinal and ordinal approaches of consumer utility.Maximization of consumer utility by the technique of indifference curves and budgetlines. Consumer surplus, International convergence of tastes. Demand SensitivityAnalysis: Price, Income & cross elasticities of demand. Managerial applications ofelasticity of demand, Demand forecasting methods.

Unit - III: Production and Cost Analysis:

Production Function; Short run and long run production functions. Law ofdiminishing returns to a factor. Returns to scale. Optimal combination of inpt.r1

factors. Expansion path and ridge lines. Economies & Diseconomies of scale.

Economies of scope. Learning curve. Estimation of production function: cobbDouglas and cES Production functions. cost analysis: Economic & AccountingCosts. Role of time in cost-analysis (Long run and short run total cost, Average totalcost, Marginal cost curv6s), Efficient scale Firm size & plant size. cost-volume ProfitAnalysis.

Unit - IV: Market Structure and Modern Pricing Practices:

Price determination under Perfect competition. Monopoly, oligopoly & Monopolisticcompetition. Game theory & competitive strate$'' Game theory basics, dominantstraiery, Nash equilibrium, prisoner's dilemma. Infinitely repeated games & finitelyrepeated games. competitive pricing and non pricing strategies. price discrimination-peak load pricing and two-part tariffs. Bundling & Intrafirm pricing, Mechanics ofbundling. Bundling as a pre-entry stratery. Transfer pricing

Unit - V: Macro economics & Buslness

Nature, Concept & Methods for measurement of National Income' Inflation: !pes,causes and measurement of inflation. Philips curve, stagflation. Trade cycles causesand policies to counter trade cycles.

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Suggested Books:

o P.L.Mehta, "Managerial Economics" Analysis, Problems and Cases, 2013,Sultan Chand & Sons.

. Allen, Wegelt, Doherty & Mansfield, "Managerial Economics - Theory,Application & Cases", 2OlO, ?tt'Ed. Viva-Norton Student Ed.

o Mark Hirschey, Log "Managerial Economics - An Integrative Approach",Cengage Learning.

. Doninlk Salvatoie, "Managerial Economics", 2008, 6th Ed. Oxford UniversityPress.

o Geethika, Piyoli Ghosh, and P.R. Chaudhary 'Managerial Economics', 2008,Tata McGraw Hills, New Delhi.

o Robert Wasahik "Managerial Economics: A Strategic Approach", 2010, 2"d Ed.Routledge Publications.

o D.M. Mithani, "Managerial Economics" 2008, Himalayan Publishing House.o D. N. Dwivedi, 'Managerial Economics", 7th Ed Vikas Publishing.

o Trunett & Trunett, "Managerial Economics', 2OO9, 8tl' Ed Weiley India.. Samuelson & Nordhaus, "Economics' 2010, 19tn Ed., Tata McGraw Hills.o Atmanand, 'Managerial Economics", 2009, Excel Publishing.o Sumitra Paul, 'Managerial Economics", 2008, Macmillan.

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Year I

Master of Business AdministrationInformation Technology Applications for Business

MBA105.2 (CBCS)Semester I PPW: 4

Unit - I: Information Systems for Business

Need for Information Systems - Business in the Information age, Information systemsConcepts, Computer Based Information Systems - Categories of InformationSystems- Operationa-l Support Systems- Management Support Systems- StrategicInformation Systems. Functional Information Systems - IS support to BusinessFunctions - Accounting & Finance, Marketing & Sales, Production & Logistics, andHuman Resources Management Systems.

Unlt - II: Information Technology Infrastructure.

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Computer Hardware-I/O Devices, Memory Devices, Processor -Software-Application& Systems Software- Multimedia - Definition, Characteristics, Elements ofMultimedia, Multimedia Applications. Data Communication & Computer Network -Definition, 1}pes -Network Topologies-Network Devices, Wireless Networking. TheInternet, Intranet.

Unit - III: Information Systems Planning and Development.

Systems Planning - Traditional system development lifecycle (SDLC) - alternatemethods for system development-dataIlow analysis- system development outside thesystem- Data Base Concepts- Definition-Advantages, Disadvantages - Normalization- T}pes of Data Bases - Definition of Distributed Databases.

Unit - [V: Informatlon Systems Appllcatlon.

Inter organizational- Global information systems, Electronic Data Interchange (EDI),Electronic Funds Transfer (EFT) -Extranets, E-Commerce Overview- E-commerceApplications, M-Commerce Services & Applications, E-Governalce- Emerging Trendsin Computing - Cloud Computing, Grid Computing (Definitions only).

Unlt - V: Computer Security.

Need For Security - Security Threat & Attack- Malicious Software, Hacking, SecurityServices-Security Mechanisms - Cryptography, Digital Signature, Firewall- Tlpes ofFirewall-Identification& Authentication-Biometric Techniques-Other SecuriryMeasures- Security Policy.

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Suggested Books:

1. Turban, Rainer and Potter, "Introduction to Information Technolog/, John &Wiley Sons.

2. Arita Goel, "Computer Fundamentals", Pearson.3. Rarph M. Stair& George w. Reynolds, "Principles of Information Systems,

Thomson Course Technolog/ '4. Ramesh Behl, "Information Technologr for Management", McGraw-Hill

Companies.5. Ken Ludon, Jane Laudon & Rajnish Dass, "Management Information System",

1 lnd Ed. Pearson.6. B. Muthukumaran, llnformation Technolory for Management", 201O, Oxford'7. Alex teon & Mathew Leon, "Fundamentals of Information Technologies', 2oo9,

Leon Vikas, 2"d Ed.8. S. Sudalaimuthu & S. Anthony Raj, "computer Applications of Business", 2oLo,

HPH.g. Arpita Gopal & chandrani Singh, "E - world- Emerging Trends in Information

Technolog/, Excel Books.

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Year I

Master of Business AdministrationE-Business

MBA1O5.3 (CBCS)Semester I PPW:4

Unit - I:E-Business Overview: Traditionat Commerce Vs E-Commerce- E-commerce and E-

Business- Categories of E-Commerce- Development and Growth of E-Commerce-

Advantages and Disadvantages of e-commerce- International Nature of e-commerce.

Unit - II:E-Business Infrastructure: E-Commerce architectural framework-The Intemet arrd

Www-Internet Protocols-Internet, Intranet and Extranets-lnternet connection

options-Security Issues in E-commerce environmentEncryption Techniques-Paymentsystems-Iypes of Payments-Legal, Ethical and Tax Issues in Ecommerce.

Unit - III:online Marketing and Supply chain Management: online Marketing-Business

Models of E-Marketing-Online Advertisement-Advertisement Methods & strategies-

Online retailing-E-Auctions. Supply Chain Management-Procurement Process and

the Supply Chain-Tlpes of ProcurementMulti tier Supply Chains-Trends in Supply

Chain Management.

Unlt - W:Online Services: Online Financial Services- Online Banking & Brokerage, Online

Insurance Services- Online Real Estate serrrices-Online Travel Services-Online

Hospitality Services-Online Recruitment ServicesOnline Publishing Services-Online

Entertainment-E-l,earning.

Unlt - V:Mobile commerce: Delinition of Mobile commerce-Mobile commerce Framework-

Growth of Mobile CommerceBenefits & Limitations of Mobile Commerce-Mobile

Network Infrastructure-Information Distribution for Mobile Networks-MultimediaContent Publishing-Mobile Payment Models-Mobile Commerce Applications

Suggested Books:1. Gary P. Schneider, "Ecommerce-Stratery, Technologr and Implementation",

Cengage Learning, India Edition.2. Kenneth C. Laudon, Carol Guercio Traver, "E-commerce-Business, Technolory,

Socie!/, Pearson, Low Price Edition.

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3. Bharat Bhasker, "Electronic Commerce-Framework, Technologies andApplications", 3rd Edition. Tata McGraw, Hill,4. Efraim Ttrrban, Tae l,ee, David King & H. Micheal Chung, "Electronic Commerce-AManagerial Perspective", Pearson Education Asia.5. CSV Murthy, "E-commerce-Concepts, Models & Strategies", HPH.

6. J. Christopher Westland & Theodore H K Clark, "Global Electronic Commerce -Theory and Case Studies", Odord Universities Press.

7. Martin Bichler, "The Future of e-Markets", Cambridge press.

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Year I

Unit - I: Law of Contracts:

Defrnition of Contract and Agreement - Classification of Contracts, Essentialelements of a valid Contract - Offer - Acceptance - Consideration - Capacity toContract - Free consent, void contracts- Legality of Object - Performance of Contract- Remedies for breach of Contract - Quasi Contracts.

Unit - II: Law relatlng to Special Contracts:

Salient features of Contract of Agency, Bailment and Pledge, Indemnity andGuarantee. Sale of Goods Act - Distinction between Sale and agreement to sell -Conditions and Warranties. Negotiable Instruments Act - Definition andCharacteristics of a Negotiable Instrument - Definitions, Essentia-l elements arrddistinctions between Promissory Note, Bill of Exchange, and Cheques - 'Ilpes ofcrossing.

Unit - III: Companles Act:

Definition of company - Characteristics - Classification of Companies- Formation ofCompany - Memorandum and Articles of Association - Prospectus - Share holdersmeetings - Board meetings - Law relating to meetings and proceedings- Company -Management - Qualifications, Appointment, Powers, and legal position of Directors -Board - M.D and Chairman - Their powers. Companies Act 2013- CSR.

Unlt - IV: Consumer Protection Law:

Introduction to consumer protection law in India - Consumer councils - Redressalmachinery - Rights of consumers - Consumer awareness, Competition Law -Environmental Protection Laws. (

Unit V: Intellectual Property Rights & SEBI:

Suggested Books:

1. N.D. Kapoor, "Elements of Mercantile Lavl" , 2OO7 , Sultan Chand & Co.

2. Akhileshwar Pathak, "Legal Aspects of Business", 2OO7, 3rd Ed. Tata McGraw

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MBA1O6.1(CBCS)Semester I PPW:4

The Securities and Exchange Board of India Act 1992. Intellectual Property Rights(IPR )- Definition, types, Importance of IPR, Intellectua-l property protection andenforcement, Right to Information Act 2005

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3. K.R. Bulchandani, "Business Law for Management", 2009, HPH.4. PPS Gogrra, "A Text Book of Company Law', 20O6, S. Chand

5. V. Ramakrishna Raju, "Business Laws and Economic Legislations", 2005, HPH.6. S.S Gulshan, Business laws, 2O1O, Excel Books.7. Ravindra Kumar, "Legal Aspects of Business", 2"d Ed. Cengage Leanings.

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Master of Business AdministrationCustomer Relationship Management

MBA1O6.2 (CBCS)Semester I PPW: 4

CRM Concepts: Customer Value, Customer Expectation, Customer Satisfaction,Customer Centricity, Customer Acquisition, Customer Retention, Customer Loyalty,Customer Lifetime Value. Customer Experience Management, Customer Profitability,Enterprise Marketing Management, Customer Satisfaction Measurements, Web basedCustomer Support.

Unit - III:

Planning for CRM: Steps in Planning-Building Customer Centricity, Setting CRMObjectives, Defining Data Requirements, Planning Desired Outputs, Relevant issueswhile planning the Outputs, Elements of CRM plan, CRM Stratery: The StrateryDevelopment Process, Customer Stratery Grid.

Unlt - fV:

CRM and Marketing Stratery: CRM Marketing Initiatives, Sales Force Automation,Campaign Management, Call Centers. Practiceof CRM: CRM in Consumer Markets,CRM in Services Sector, CRM in Mass Markets, CRM inManufacturing Sector.

Unlt - V:

CRM Planning and Implementation: Issues and Problems in implementing CRM,Information Technolory tools in CRM, Challenges ofCRM Implementation. CRMImplementation Roadmap, Road Map (RM) Performance: MeasuringCRMperformalce, CRM Metrics.

Suggested Books: 1. Francis Buttle, "CRM: Concepts and Technologies', Elsevier,2009, a division of Reed Elsevier India Pvt. Ltd., 2nd Ed.

2. JagdishN.Sheth, AtulParvatiyar&G.Shainesh, "Customer RelationshipManagement", "Emerging Concepts, Tools and Application", 2009, TMH.

3. Dilip Soman& Sara N-Marandi," Managing Customer Value" lst edition, 2009,Cambridge.

Year I

Unlt - I:

Evolution of Customer Relationship: CRM- Definition, Emergence of CRM practice,Factors responsible for CRM growth, CRM process, framework of CRM, Benefits ofCRM, Tlrpes of CRM, Scope of CRM, Customer Profitability, Features Trends in CRM ,CRM and Cost-Benefit Analysis, CRM and Relationship Marketing.

Unit - II:

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4. Alok Kumar Rai, "Customer Relationship Management: Concepts and Cases",2008, PHI.

5. Ken Burnett, the Handbook of Key "Customer Relationship Management", 2OO5,Pearson Education.

6. MukeshChaturvedi, Abinav Chaturvedi, nCustomer Relationship Management- AnIndian Perspective", 2008, Excel Books, 2nd edition.

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Master of Business AdministrationBusiness Process Re-engineering

MBA1O6.3 (CBCS)Semester I PPW:4Year I

Unlt - I:

Introduction to BPR Reengineering and its relationship with functiona-l areas ofbusiness. History of reengineering, suggested reengineering framework. Deterministicmachines, complex dynamic system, interacting feedback loops and social constructsperspectives of BPR.

Unlt - II:

Managing Process Flows Business Process and Flows - Through put rate, work-in-process, Cycle Time, Little's Law. Cycle Time and Capacity Analysis - Cycle TimeAnalysis, Capacity Analysis. Managing Cycle Time and Capacity - Cycle TimeReduction, Theory of Constraints.

Unit - III:Implementation Process Redesign of business processes - systematic or clean sheet,main and supporting processes, rationale of BPR, key enablers of BPR, technologr forBPR, critical success factors, cross functional teams, mentoring, facilitating, modelsand methodologies of BPR, tools and techniques of BPR.

Unlt - IV:

Making effective BPR virtual ingredient - people, top management's involvement,involveraent of consultants, empowerment and autonomy, the IT 'black hole" usingprocess simulation to minimize the risk - Business Process Map and SimulationModel, Parameter Analysis, Simulation and Key performance Indicators.

Unit - V:

ERP and BPR ERP in Modeling Business Processes, Work flow Management systemsin BPR, steps of BPR, Description of the case company, Business Case, Pive-stageModel of AS-IS / TO-BE Analysis, Managing Implementation. Business processmanagement, process centric organizations, business process maturity model,business process performarce measurement.

Suggested Books:

1. Laguna "Business Process Modeling, Simulation and Design", 2005, Pearson.

2. Clnan l\{eng Khoong, "Reengineering in action", lst edition, 2009, Cambridge' 3.Charles Poirier 'Business Process Management Applied', 2005, Cengage.

4. Martyn A. Ould "Business Process Management",2OlO, BCS Viva Books.

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5. Tony Carter, "The Aftermath of Reengineein{, 2OO7, Viva Books.

6. Dey "Business Process Reengineering", 2OO6, Wiley.

7. K. Sridhra Bhat, 'Business Process Reengineering", 2OO7, HPH.

8. Saxena K.B.C., "Business Process Outsourcing", 20O7, Excel.

9. Mahadeo Jaiswal, 'Enterprise Resource Planning", 2005, Mac Millan'

10. MS.Jayaraman, et.al; "Business Process Reengineering", 1994, TMH.

11. Varun Grover, M. Lynne Markus, uBusiness Process Transformation', 2010, PHI.12. Danie1 minoli, "Business Process Reengineering" , 2OlO, Routledge.

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Year I PPW:4

Unit I: Introduction: Human Resources Management (HRM): Concepts -Significance - Objectives - Scope - Functions- Changing role of Human ResourceManager -Line and Staff Structure of HR Department - Impact of Environment onHRM - Competitive challenges influencing HRM

Unlt II: Procurement of Human Resources: Job Design - Job Rotation - JobEnlargement - Job Enrichment - Job Analysis: Concepts - Objectives - Components(Job Description and Job Specification) - Methods of Job Analysis. Human ResourcePlanning: Concept - Objectives - Pactors affecting HR planning - Process of HRPlalning - Problems in HR Planning. Recruitment: Objectives - Sources ofrecruitment - Selection: Concept - Selection - Procedure - Tests and Interview -Placement - Induction - Internal Mobility.

Unit III: Developing Human Resources: Human Resource Development (HRD):Concept - Scope - Objectives- Training -Need for training - Objectives and benefits oftraining - Assessing training needs - Methods and Evaluation of Training. Differencebetween Training and Development - Performance Management: Concept -

Performance Appraisal - Concept- - Traditional and Modern Methods of Appraisal -

Career Planning and Development: Career, Career Planning Process, CareerDevelopment - Stages of career development.

Unit tV : Malntenance: Job Evaluation: Concept - Methods - CompensatronManagement: Objectives - Components of Compensation - Factors affectingcompensation - Concepts of Minimum Wage, Living Wage and Fair Wage - Wage

Differentials - Fringe Benelits.

Unit V: Industrlal Relations: Industrial Relations: Need, Objectives and importanceof IR - Discipline: Objectives - Grievance: Causes - Grievance Redressal Mechanism;Trade Unions: Meaning, Objectives, Functions and Problems of Trade Unions -Collective Bargaining: Tlrpes - Essential conditions for the success of CollectiveBargaining.

Suggested Books:

1. P. Subba Rao, "Essentials of HRM and Industrial Relations," 2013, Himalaya

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MBA2OI (CBCS)Semester II

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2. Michael Armstrong, uHuman Resource Management", 2OLO, Kogan Page.

3. Pravin Durai, "Human Resource Management", 2OlO, Pearson Publications.

4. Mathis & Jackson, "Human Resource Management", 2OO9, Cengage.

5. David kpak, Mary Gower, nHuman Resource Management", 2OO9, Pearson.

6. Paul Banfield, Rebecca Kay, 'Human Resource Management", 2OO9, Oxford.

7. Decenzo, "Human Resource Management", 2008, Wiley.

8. Madhurima Lal, S.Qzaidi, "Human Resource Management",2OOg, Excel books.

9. Wayne & Caseia, Ranjeet Nambudri, "Managing Human Resource", 2010, TMH.

10. V.K. Sharma, "Humal Resource Management",2OlO, Viva Books.

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Unit - I: The Finance function:

Nature and Scope; Evolution of finance function - Its new role in the contemporaryscenario - Goals of finance function - maximizing vs. satisfying; Profit vs. Wealth vs.Welfare; the Agency relationship and costs; Risk-Return trade off; Concept of TimeValue of Money - Future Value and Present value.

Unit - II: The Investment Decision:

Investment decision process- Project generation, project evaluation, project selectionand project implementation. Developing Cash Flow; Data for New Projects; UsingEvaluation Techniques - Traditional and DCF methods. The NPV vs. IRR Debate;Approaches for reconciliation. Capital budgeting decision under conditions of riskand uncertainty; Measurement of Risk - Risk adjusted Discount Rate, CertaintyEquivalents and Beta Coeflicient, Probability tree approach, Sensitivity analysis.

Unit - III: The Flnanclng Declslon:

Sources of finance - a brief survey of financia-l instruments; Capital StructureTheories, Concept and financial effects of leverage; The capital structure decision inpractice: EBIT - EPS analysis. Cost of Capital: The concept - Average vs. MarginalCost of Capital; Measurement of Cost of Capital - Component Costs and WeightedAverage Cost of Capital

Uait - [V: Current Assets Management

Concept of current assets, characteristics of working capital. Factors determiningworking capital. Estimating working capital requirements. Working capital policy.Management of current assets: Cash Management, Receivables Management andInventory Management. Bank norms for working capital financing.

Unit V Divtdend Declslons:

The Dividend Decision: Major forms of dividends - Cash and Bonus shares. Thetheoretical backdrop - Dividends and valuation; Major theories centered on the worksof Gordon, Walter, and Lintner. A brief discussion on dividend policies of Indiancompanies.

Master of Business AdministrationFlnancial Management

]0,[BA2O2 (CBCS). Semester II

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Suggested Books:

1. Jonathan Berk, Peter DeMarzo, Ashok rhampy, "Financial Management, , 2oro,Pearson,

2. Brigham, E. F. and-.Ehrhardt. M. C., .Financial Management Theory andPractice", 2006, lgtt Ed. Thomson South-Western.

3. Ross Westerfield JaIIe, "Corporate Finance", 7th Ed, TMH publishers4. Vishwanath g E, "C_o.pgiate Finance: fheory and practice", ZOOZ, 2"d Ed.

Response books, Sage Publications.

5. Praianna -c.trandra, "Financial Management Theory and practice", 7th Ed. TataMcGraw Hill,9 I. Ivl Pqndey, "Financial Management",2oro, roth Ed. Vikas publishing House.7. Sudershana Reddy, "Financial Management,, 2010, HpH.S. !3jiv Sriv_astava and Anil Misra, 'Financia-l Management", 2OO9, 4th Ed. Oxford

Higher Education.

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MBA 2O3 (CBCS)Semester II PPW:4

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Year I

Unit - I: Meanlng and importance of Research:

Meaning of research - objectives of research - types of research - Research Process- Research design Introduction to design of experiments -Exploratory, causative,conclusive and experimental designs.

Unit II Sampllng Design, Measurement and Scaling.

Census and Sample Survey -Decisions in Sampling Design, Different types ofsampling methods. Methods of Data Collection - Primary and Secondary - tools andtechniques of data collection - Measurement and scaling - Concept of measurementand scaling - Types of Scales - Nominal ,Ordina.l, Interval and Ratio Scales - Attitudescales Thurstone's, Likert's, Guttman's, Semantic differential, Reliabitity and validityof a scale.

Unit - III: Parametric and Non-Parametric Tests:

Chi Square - Anova - McNemar, Wilcoxon Matched pairs test, Mann-Whitney test,Iftuskal -Wallis tests.

Unit - IV: Multl-Variate aaalysls:

Structural and Functional methods-Factor ana-lysis, Cluster analysis, Discriminantanalysis, Conjoint analysis, Multi-dimensional Scaling. Multiple Regression(Numerical with two independent variables).

Unlt - V : Research Report

Research report - Signilicance of report writing - different steps in report writing -layout of the research report - t1,pes of reports - mechanics of writing a researchreport - precautions for writing research report.

Suggested Books:

1. O.R. Krishna Swamy "Methodologr of Research in Social Sciences", 2008, HPH.2. S L Gupta, 'Marketirig Research', 2009, Excel Books, New Delhi.3. C R Kothari, "Research Methodolory Methods and Techniques ", New Age

International Publishers.4. Green E. Paul, Tull S.DonaId & Albaum, Gerald: "Research for Marketing

Decisions", 2006, 6t}r Ed, PHI.5. Tull and Hawckins, "Marketing Research', 2000, 4th Ed. Tata McGraw Hill.6. Luck and Rubbin, 'Marketing Research", 2OO4, 4t Ed.PHI.7. Zikrnund,, "Essentials of Marketing Research", 2009, CENGAGE Publishers.

8. Martin callingam, 'Market intelligence", 2009, Kogan Page Publishers.

Year I

Master of Business AdministrationOperations Research

MBA 2O4 (CBCS)Semester II PPW:4

Unit - I:

i. Introduction to OR- Origin,limitations of OR.

Nature, defrnitions, Managerial applications and

iii. Linear Programming: Mathematical model, Formulationunderlying LPP,Solution by the Graph, Exceptional cases.

Unit - II:

of LPP, assumptions

i. LPP - Simplex Method- Solution to LPP problems Maximisation and Minimisationcases Optimalit5r conditions. Degeneracy.

ii. Dual - Formulation, Relationship between primal - DuaI, Solution of dual,Economic interpretation of dual.

iii. Sensitivity analysis and its implications.Unit - III:

i. Transportation Problem (TP) - Mathematical model, IBFS using northwest cornerrule, Row and Column Minimum methods, Matrix minimum method(LCM) andVogel's approimation method, Unbalanced Tp, Degeneracy, Optimality Test andManagerial applications.

ii. Assignment Problem (AP): Mathematical model, unbalanced Ap, Restricted Ap,method of obtaining solution- Hungarian method.

iii. Travelling salesman problem, Managerial applications of Ap and TSp.

Unlt - IV:

i. Network fundamentals- scheduling the activities -Fulkerson's Rule {pM-earliest and latest times -determination of ES and EF in the Forward pass - LSand LF in backward pass determination of Critical path, Crashing, time costtrade off-

ii. PERT-Beta Distribution, probabilistic models, Calculation of Cp, resourceanalysis and allocation.

iii. Networkflowproblems, Max.Flow- Min.cuttheorem.FordandFulkerson'sAlgorithmforobtaining Maximum. flow. Spanning Tree, Minimal spanning tree.

ii. Linear and Non- Linear, Integer, Goal [Multi-Objective] and Dl.namicProgramming Problems (Emphasis is on conceptual frame wbrk-no numericalproblems.

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Unit - V:

i. Queuing Theory - Concepts of Queue/Waiting Line - General structure of aQueuing system-Operating characteristics of Queues, deterministic Queuingmodels -Probabilistic Queuing Model -Cost Analysis - Single Channel Queuingmodel - Poisson arrival and exponentia-l service times with infrnite population.

ii. Game Theory- concepts, saddle point, Dominance, Zero-sum game, two, threeand more Persons games, analytica-l method of solving two person zero sumgalnes, graphical solutions for (m x 2l and, (2 x n) games.

iii. Simulation-Processofsimulation,ApplicationsofsimulationtodifferentmanagementProblems.

Suggested Books:

1. N.D. Vohra, "Quantitative Techniques in Management",2OlO,4th Ed.TMH.2. J.K. Sharma, "Operations Research Theory and Applications 2009, 4th Ed.

Macmillan.3. Kasana, HS & Kumar, KD, "lntroductory Operations Research theory and

applications", 20O8, Springer.

4. Chakravarty, P, "Quantitative Methods for Management and Economics', 2009,l"t Ed. HPH.

5. Barry Render, Ralph M. Stair, Jr. and Michael E. Hanna, "Quantitative analysisfor Managemenl", 2OO7 ,9th Ed. Pearson.

6. Pannerselvam, R, "Operations Research', 2006, 3'd Ed. PHI'7. Selvaraj, R, "Managi:ment Science Decision Modeling Approach", 2010, lst Ed.

Excel.8. Ravindren, A, Don T. Phillips and James J. Solberg, 2000, "Operations Research

Principles and Practice', 2"d Ed. John Wiley and Sons.

9. Hillier, Frederick S. & Liebermaa, 'lntroduction to Operations Research Conceptsand Cases", 2010, 8th Ed. TMH.

10. Prem Kumar Gupta & others, 'Operations Research", 2010, S' Chand.

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Master of Business AdministrationOperations Management

MBA2O5.1 (CBCS)Semester II PPW:4

Unit - I: Introduction to Operations Management:

Introduction to Operaticins Management - Role of Operations Malagement in totalmanagement System- Interface between the operation systems and systems of otherfunctional areas, Process planning and process design, Production Plalning andControl: Basic functions of Production Planning and Control, Production Cycle -

characteristics of process technologies. Project, Job Shop, Assembly, batch andcontinuous - Inter Relationship between product life cycle and process life cycle.

Unit - II: Scheduling and control of production operations:

Aggregate planning, MPS, Operations scheduling, Job sequencing - n jobs two

-r"t i.re. and n jobs 3 machines - Plant Capacity and Line Ba-lancing. Plant layout -

different types of layouts. Location and the factors influencing iocation. MaintenanceManagemint: Objectives - Failure Concept, Reliability, Preventive and Breakdownmaintenalce, Replacement policies

Unlt - III: Qualtty control:

Standards and specifrcations, Quality Assurance and Quality Circles - Statistical

Quality control - control Charts for variables- Average, Range and S.D., Control

ctrarts for Attributes- fraction defective and number of defects, Acceptance Sampling

Plans, OC Curve Work study, various techniques in the Methods study for

identifying the most appropriate method. Work measurement - its uses and different

methods, computation of allowance and allowed time.

Unlt - IV: Materials Management:

Need and importance of Materials management-Materials Requirement Planning-

Materials Budgeting- Techniques for prioritization of materials-sources of Supply of

Materials -seleition, evaluation and Performance of suppliers-make or buy decisions

and its implications under various circumstances Vendor rating - determinants of

vendor rating, concept of waste management

Unlt - V: Stores Management:

objectives of stores Management - Requirements for efficient. Management of Stores

- "-ut"ty

stock Inventory iontrol - Different Systems of Inventory Control, 'Ilpes of

Inventory. costs - systems of inventory control - ABC, VED and FNSD ana-lyses'

ValueAnalysis-Importanceincostreduction-conceptsandprocedures.

Suggested Books:

1. Mahadevan. B, "Operations Management", 2010-,2. Stevenson J. William, 'Operations Management",

(*

Pearson Education.2009, gth Ed. Tata McGraw-Hill.

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Year I

3.James R Evans, David A. Collier, 'Operations Management" ' 2OO7 ' CengageLearning.

4. Aswathappa K. and Sridhara Bhat, "Production and operations Malagement",2010, HPH.

5. Danny Samson and Prakash J.singh, "operations Management-An integratedapproach",2009, lst Ed. Cambridge press'

6. Ray Wild, "Operations Management, 2O03, Thomson Learning.Z. fai-ristrta Bedi, "production-and Operations Management" , 2OO7, 2"d Ed. Oxford

University Press.8. Everett. Adam, Jr. and Rona-ld J. Elbert, "Production and Operations Management

Concepts, Models and Behaviou f , 2OO3, Prentice Hall of India, sth Ed'9. Donald Waters, 'Operations Management" , 2OlO, Kogan page India'10. Upendra Kachru, "Production and Operations Management', 2010, Excel

Books.

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Master of Business AdministrationEconomic Environment & Policy

MBA2O5.2 (CBCS)Semester Il PPW:4

Unit I:

The concept of Business Environment, significance and nature. Factors effectingenvironment of Business. Environment Scanning: meaning, nature and scope, theprocess of environmental scanning, Interaction between internal and external

environments, basic philosophies of Capitalism and Socialism with their variants.

Concept of Mixed Economy. Dimensions of International Business Environment.

Overview of Political, Socio-cultural, Legal, Technological and Global environment'

Unit II:

Overview of Political, Socio-cultural , Legal, Technological and Global environment'

Economic Planning & Development. Indian Economic systems-Economic planning

with special reference to last ttrree plans, public, private joint and cooperative sectors

- Industrial Policy of the Government Latest Industrial Policy, Foreign Trade Policy'

Fiscal Policy and Monetary Policy. challenges of Indian Economy, Rural Development

efforts.

c,L.\<1'*tt-t*t^'*\competitiveness in the world economy.

Untt III:

Current industrialization trends and industrial policy; environment for the SME

sector; infrastructure development and policy; public sector reforms and

performance; public-private partnership; intellectual property regime and the R&D

environment; trends in service sector growth; banking reforms and challenges;

business opportunities in the rural sector.

Unit IV:

Liberal}ation and Privatization in India, Impact of Globalization in India, India's

Export and Imports, Foreigrr Direct Investment in India, Multinational enterprises in

India, Impact of wTo on Indian Business, NGO sector in India, environment for

foreign trade and investment; exchange rate movements and their impact; India's

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Unlt V: Strategies for going Global. Internationa-l Economic Integration, CountryEvaluation and Selection, Foreigrr Market Entry Method, International TradingBlocks, Their Objectives, WTO Origin, Objectives, Organization Structure andFunctioning, WTO . WTO and India.

Suggested Books

1. Aswathappa, K., 'Essentials of Business Environment', Himalaya PublishingHouse, New Delhi.

2. Pual, Justin, Business Environment Text and Cases, Tata McGraw Hill, New Delhi

3. Mishra S K & Puri V K - Economic Environment of Business, HimalayaPublishing House, New Delhi.

4. Dutt, Ruddra and Sundaram, K.P.M., 'Indian Econom/, S. Chand & Co. Ltd.,New Delhi.

5. Gopal, Namita, 'Business Environment", Tata McGraw Hill, New Delhi 7.

Worthing

6. Mark Hirschey, Economics for Managers, Cengage, 2006

7. D.N. Dwivedi, Managerial Economics, Vikas Publishing House, 2O09.

8. Shaikh Salim, Business Environment, Pearson Education, 2009

9. Govt. of India, Latest Economic Survey.

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Semester [I

Unlt I:IntroductiontoSalesManagement:Concept,Nature,RoleofSalesManagementinMarketing,salesmanship,specificCharacteristicsofasuccessfulsalesman,TheEvolving Face of Personal Selling .

Unit II:SalesForecasting:ConceptofForecasting,SalesForecastingmethods,QuantitativeandQualitativemethods.Salesorganization:NeedforSalesorganizations,theirstructure, Sales Managers Functions and responsibilities, planning for major

customers and sales Budget.

Unlt III:ManagingtheSalesForce:RecruitingandSelection.Proceduresandcriteriaextensivetyusedasselectiontoolsforrecruitingandtestingsalesability.SalesForceJob Analysis and DescriPtion.AreasofsalesTraining:CompanySpecificKnowledge'productknowledgelndustryand Market Trend Knowledge, customers and technolory - Relationship selling

Process and Customer education. Value added selling

Unit [V:MotivatingtheSalesTeam:MotivationPrograms-SalesMeetings,SalesContests,Sales Compensating, (Monetary compensation' incentive programs as motivators'

Non-Monetary compensation - frne tuning of compensation package' Supervising'

Evaluating sales Force Performance and controlling Sales activities: Sales Records

andReportingSystems,ImprovingSalesProductivity,EthicalandLegallssuesinSales Management.

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Unit V:Personal Selling Process and Approaches: Personal Selling and Relationship

Management-Sellingtoindividuals&Institutions,Basics,salesleads,Planningsalescalls-'IYpesofcalls,-Buildinglongtermpartnershipbyselling-Salespresentations, tools for personal selling, Sales Aids - Use of technolory in sales

effective selling techniques, Tele Marketing'

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Suggested Books:

1. Sales Management - Richard Rstill, Edward W. Cundiff2. Strategies for selling-Gerald A.Michaelson3. Sa-les Management Handbook _ Forsyth patrick4. Value added selling-Tom Reilly5. Building a Winning Sales Team _ Gini Graham & Scott6. Professional Sales Management _ Anderson, Hair and Bush7. Motivation and Job Satisfaction _ M. D. pestonjee8. Sales Management - Thomas.

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Master of Business AdministrationBusiness Communication

MBA2O6.1 (CBCS)

Semester [I PPW:4

Suggested Books:

1. Penrose, Rasberry and Myers, .Business Communication for Managers,,, Cengage

New York, McGraw-Hi1l.5. Disanza, "Business and Professional communication", Pearson Education.

Routledee.S. il:"H"#i;iter, .Guide to Managerial Communication" 6s Ed Pearson Education.

4. Lesikar, R.V. and M E. Ffiry: ieasic eu"in"ss communication", 2008 1lth Ed'

'Crisis Communications, A Casebook Approach"'

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Unlt - I:

The role of and process of communication. Barriers to communication Surmounting

barriers to communication, .[}pes of communication; Listening process-Elements of

gooJ fi"terrirrg-improving [;te;ing competence. Importance of feedback - Principles of

feedback

Unlt - II:

characteristics of non verbal communication-Tlpes and functions of non verbal

communication- Interpreting non verbal communication; Negotiations-Approaches to

negotiations-Preparing for and conducting negotiations

Unit - III:

MakingPresentations-Choosingamethodof.speaking-Alalyztttg.theaudience-Nonverbal dimensions bf preintations-Speechei for commemorative occasions-

Effective presentation strate gie s. Persuasive speaking

Unlt - IV:

Report writing-Types of reports-St3"tY" of reports-Individual. and committee

i.io.t.-s".."f,ar! or good report *tiqg. Business letters-Drafting letters relating to

"r'qri.i"" and replies; orJe." arra replie-s; complaints and claims. Effective business

correspondence - Email Writing - drafting a resume

Unlt - V:

Media relations-Building better relations with media. Investor relations-Framework

for managing irrr"st& ..t"tiot'"' Managing government relations' Crisis

communicartio.r-Do'" and dont's in the wake of a crisis'

Year I

Learning.

2. Kathleen Fearn-Banks,

DEPARTMENT OF MANAGEi,IENT STUDIES

BHAYAN'S VIVET.ANANDA COLLEGESAINIKPURI, SECUI]DEPABAO..,fffrtffi

6. CSG Krishnamacharyalu and L.Ramatcrishnan, "Business communications',20O9, Himalaya Publishing House.

7. Paul A Argenti,"strategic Corporate Communications", Tata McGraw Hill

8. Kizan, Merrier, Logan and williams, 'Effective Business communication', 2oo8Cengage lrarning.

9. Paul R.Timm, .straight Talk: written communication for career success',Routledge Publication.

10. David Irwin, 'Effective Business Communications", 2009, Viva Books'

1 l. Kelly Quintanilla and Shawn T Wahl, "Business and Professional

communication', Sage Publications.12. U S Rai & S M Rai, .Business communication", Himalaya Publishing House.

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tr'ffii1fl'rtiltftilririiE:

Year I

Master of Business AdministrationFinancial Markets & Services

I!trBA2O6.2 (CBCS)Semester II PPW:4

UNIT I: Flnanclal systemFinancial system - concept and functions, components of India,n frnancial system -hnancial assets - financial markets- financial intermediaries - financial services-financial instruments. Role of Indian financial system in economic development,challenges faced by Indian financial system. Present scenario of Indian financialsystem.

UNIT II: Flnancial serglcesFinancial Services: Concept, Nature and Scope of Financial Services -traditional(fund and non fund based activities ) and modern activitiesRegulatory Frame Work of Financial Services - Growth of Financial Servicesin India- New Financial Products and Services, Innovative Financial Instruments -Challenges Ahead.

UNIT III: Prlmary market & secondary marketPrimary market - concept - functions of new issue market - methods of floating nervissues - genera.l guidelines for new issue - principal steps of a public issue - privateplacement - offer for sale - players in the new issue market -concept of book building- advantages and suggestions.Secondary market - definition - functions - method of trading in a stock exchange -online trading - Speculation and types of speculators - stock indices - role of SEBI as

a regulator of stock market.

UNIT IV: Merchaut balltingConcept and origin, range of services offered by merchant bankers - role andfunctions of merchant bankers in issue management - merchant banking scenario

in India - regulation of merchant banking in India - qualities required for merchantbankers - guidelines - merchant bankers as lead managers- scope of merchantbanking in India.

UNIT V: Credlt rating & factorlngcredit rating - concept & functions of credit rating - advantages of rating -ratingsymbols and grading -credit rating process -credit rating agencies in IndiaFactoring - concept and features -types of factoring - functions of a factor'

-!dul-CHi.'RMAN

Bos rN BUaTNESS lsHttlMt*HYDERABAD - 500 007' (A'P )

HEAO OF DEPAF-,,iEI.]I0€PAHTliltt{T OF MAti&GEMENI STUOtESBHAVAN'S VIVEKANANDA COLLi:GE

SAINIXPURI, SECUN'EBAI]AO

Suggested Readings:

1. M Y Khan, 'Financial Services", Tata McGraw Hill.2. Gordon & Natarajan, "Financial Markets and Services", Himalaya publication'3. Dr. S Guruswamy, " Indian Financial System",2"a Edition, TMH.4. H R Machiraju, "Indian Financia-l Systems", Vikas Publication House R/t Ltd.5. Mishkin F S and Eakins S G, "Financial Markets and Institutions", Peai:son

Education.6. Meir Kohn, 'Financial Institutions and Markets", Oxford University Press.

7. Avadhani V A, "Financial Services In India", Himalaya Publishing House.

"-t-GJ8ErD OF OEPAFI'

OEPARIME l{I oF MtliAli ,':i ll;UDtESEHAVAN ,S

YIVEKAN NDA COLTT ]EAUI

SAI NIKPURI, SEC IDEFABAD

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Master of Business AdministrationDecision SuPPort SYstems

MBA2O6.3 (CBCS)' Semester II PPW:4Year I

Unlt I: Introductlon to Decision Support Systems (DSSI:

Evolution of DSS- Definition of DSS - Need and benefrts of DSS' Decision Makingprocess-\pes of Decisions, A framework For DSS Support- DSS as InformationSystem- 'Ilpes of DSS - Individual, Group.

Unlt II: Development and Implementatlon of DSS and Models ln DSS:

DSS Architecture- Hardware, Software Tools for DSS- Approaches to Development -Implementation, Models in DSS - Tlpes of Models.

Untt III: GrouP DSS and GrouPware:

Group Decision Making - problems with groups- MDM Support Technologies-

Distriibuted Group OS-S-OiitriUuted DSS Technologies- Executive InformationSystems-detinition-Els Components - Making the EIS work - The Future of Executive

Decision Making and The EIS.

Unlt IV: Artiflclal Intelligence (AIf and Expert System (ES|:

Definition of Artificial Intelligence - Artilicial Intelligence vs. Natural Intelligence- The

Intelligence of AI- Expert Systems- Definition, structure of ES- Designing and

Building ES- Benelits of ES - Examples of ES- Intelligent Software Agents.

Unit V: Data Ware Houslng and Data Mlning:

Data Ware house - Definition- Data Marts, Data Stores, Meta Data - Characteristics

of Data ware House - Data Warehouse Architecture- Implementing Data warehouse'

Data Mining- Definition-Online Transaction Processing Techniques use to Mine Data,

Data Mining Techniques-Limitations of Data Mining- Data visualization.

Suggested Books:

1. Efrem G. Mallach, uDecision Support and Data warehouse Systems', Tata

McGraw Hill Edition.2. e;"rge M_Marakas, "Decision Support Systems, In the 2lst century, PHI, EEE,

Second Edition.

3. Simon French, John Maule and Nadia Papamichail, "Decision Behaviour,Analysis and Support", 1st edition,2009, Cambridge press'

4. Efraim Turban, Jay E. Aronson, Teng-Peng Liang, Ramesh Sharda' "Decision

Support and Business Intelligence', Eighth Edition, Pearson LPE'

5. Efraim T\-rrban, uDecision Support and Expert System'' MSS' PHI'

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tfU.ut*'.*^$HEAD OF DEPABTTi!'JI

DEpARTMtltl oF lrA\r G:r,,tEtiT sTUDTESBHAVAN'S VIVEKA fi/iNDA COT.LEGE

SAINIKPURI, SECUIi)EAAiJAD,

Year II

Master of Business AdminlstratlonStrateglc Management

MBA4O1Semester II PPW:4

Unit: I:

strategic Management, Definition, The Managerial Process of crafting and Executingstratery: Developing a strategic vision, Mission statement, Establishing objectives,Crafting & executing stratesr. Concept of strategic Intent, A model of elements ofStrategic Management: The Strategic Position-Strategic Choices-Stratery in action

Unit: II:

Strategic Position: Evaluating a Company's external environment-Relevaltcomponents of External Environment-Creating the Environmenta-lly awareOrganization-The General Envirqnment -Demographic Segment, Socio cultureSegment, Political Segment, Technological, Economic Segment & GlobalEnvironment-The Competitive Environment-The Macro Environment-Key drivers ofchange-Porter's Diamond Model-Porter's Five Forces Model-lndustry Analysis-Strategic groups-opportunities, threats, Industry Competition, Sources ofCompetition-Competitor analysis, other internal environment-Strategic Capability-Evaluating a Company's Resources and Competitive Position-Value-Chain AnalysisResources, capabilities and core competencies-Cost Efficiency-SustainingCompetitive Advantage-Diagnosing strategic capability-Managing Strategic capability

Unlt: III:

Stratery Formulation; Business-Level Strategr-Creating and Sustaining CompletiveAdvantages: Stratery and Competitive advantage-Strategic Choices-Bases ofCompetitive Advantage-Generic Strategies Sustaining Completive advantage-Competitive Strategz in hypercompetitive conditions-Industry Life Cycle Stages:Strategic Implications: Tailoring stratery to fit specific industry and companysituations-Strategies for competing in Emerging industries, T\rrbulent and highvelocity markets, Maturing Industries, Stagnant industries, and Fragmentedindustries. strategies for Industry leaders, Runner-up firms, weak and crisis riddenBusiness.

Unlt IV:

Stratery alternatives: Corporate Level and International Strategr: Creating Valuethrough Diversification-Related Diversilication-Vertical integration strategies,unrelated diversification, Unbundling and outsourcing strategies, using offensive anddefensive strategies. outsourcing, various activities for outsourcing, Benefits ofoutsourcing, growth ald drivers of outsourcing, Supplementing the chosencompetitive Stratery-co-operative strategies, product & Market biversification-Merger and Acquisition strategies, Strategic Alliances.

\f.'.--.ro*

HEAD OF DEPABTI,4ENT

DEPARTMENT OF MI:] 1,i]Ii.':;JT STUDIES

BHAVAN'S VlVi:l:',t^' i iO'.i-IuESA|N|KPUF!, r_!!.. .- . .).

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Unlt: V:

Strategic Implementation: strategic control and corporate Governance-RespondingEffectively to Environmental change-Attaining Behavioral control: Instilting icorporate culture that promotes Good Stratery Execution-Leading the StrateryExecution Process. Stratery & Leadership, Social Responsibility & corporateGovernance, corporate culture: organizational structure and controls, StrategicLeadership, Strategic Entrepreneurship{rafting a social Responsibility strategr,Corporate governance.

References:

1. $erry J-oh1soq, Kevan Scholes, Richard Whittington, "Exploring CorporateStrateg/, 2009, Pearson Ed Ltd, United Kingdom, 2nI Ed.

2. Arthur A Thompson Jr, Strickland A.J., John E. Gamble and Arun K. Jain,"Crafting and Executing Stratery, - The Quest for Competitive Advantage -Concepts and Cases", Tata McGraw Hill Education Private Limited, New Delhi.

3. Michael Hitt, Ireland, Hoskission, "strategic Management,, 2OLO, CengageLearning, New Delhi.

G**qHEAD OF DT' D:I '-'IT

DCPARTMENT OF I,j,, ;i I]iI.ii1:.:SBHAVAN'S VlVh' i3rr__ ,

jSAINIKPUF,{, i,, - _,t.-,.).

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Suggested Readings:

1. Fred R. David, "Strategic Management - Concepts and Cases", 2010, pHILearning, New Delhi.

2. Loizos Heracleous, "Stratery and Organisation" lst edition, 2009, cambridge3. Subba Rao, P, "Business Poliory and Strategic Management (Text and Cases)",

2010, Himalaya Publishing House, Hyderabad.4. Anthony Henry, "Understanding Strategic Management", 2OOB, Odord

University Press, New York.5. V.S.P. Rao and V., Hari Krishna, "strategic Management,, 2OlO, Text and

Cases, Excel Books, New Delhi.6. Marios I. Kastsioloudes, "Strategic Management - Global cultural perspectives,

Butterworth-Heinemann - An impirint of Elsevier,, 2009, New Delhi.7. U.C. Mathur, uText Book of Strategic Management", 2OOS, Macmillan publisher

India Ltd, Hyderabad.8. UPendra Kchru, "Strategic Management, Concepts and Cases", 2010, Excel

Book,s New Delhi.9. Adrian Haberberg & Alison Rieple, 'strategic Management - Theory and

Application", 2008, Oxford University press.10. Charles W. L. Hill & Gareth R. Jones, "An Integrated Approach to

Strategic Management", 2OO9, Cengage Learning, New Delhi.11. Mintzberg H, Bruce Ahlstrand, Joseph Lampel, "Stratery Safari", 2009,Pearson education, U. K.

12. Thomas L. Wheelen and J. David Hunger, ,,strategic Management andBusiness Policy", 2001, pearson Ed.

13. Gregory G. Dess, G. T. Lumpkin, Alan B. Eisner, .Strategic Management- test and cases", 2oo9, Tata McGraw Hill Education private Limited, NewDelhi

ni

Master of Business AdnlnlstrationSupply Chain and Loglstics Management

MBA4O2Semester II PPW:4

Unlt - I:

i. Introduction to supply chain Management-concept, objectives and functions ofSCM, conceptual framework of SCM, supply chain stratery.

ii' Global supply chain Management, Reverse supply chain, value chain and valuedelivery systems for SCM, The role of Modelling, SCOR Model and optimizationin SC,.

iii. DemandPlanning,Forecasting,Aggregateplanning,ManagingPredictablevariability,Bull-whip effect.

Unlt - II:

i. Logistics Management, Inbound, Internal and Outbound Logistics in SCM,Developing the Logistics organization for effective Supply Chain Management,development of integrated logistics stratery, Logistics in Maximizing profrtabilityand cash flow, 3PL, 4PL.

ii' sourcing of material, Global sourcing-issues and problems. e-procurement,Group Purchasing, Reverse Auctions, Multi-tier Supplier partnerships.

iii. Inventory Management in supply chain-Role and importance of inventory in SC,inventory as an element of customer service, JIT, VMI, Outsourcing, Factorsinfluencing the decision making process of outsourcer.

Unlt - III:

i. Transportation in SC, Transportation formats, Modes of rfansportation, factorsaffecting transportation performance, Factors influencing the selection oftransporter, Fleet Management, multi model transport, containerisation, vehicleScheduling and routing, Milk run and cross docking.

ii. warehousing- types of warehouses, warehousing operations, warehouseautomation, warehouse management systems. Role, Selection and importance ofHandling systems.

iii. Role of IT in SCM.

Unlt - IV:

i. strategic Issues in supply chains-strategic partnerships, Alliances andcollaborative advantage, SC re-engineering-iisues, problems and benefits.

ii. Bench marking -Levels and methods of bench marking, process of BM.

iii. Lean Manufacturing, Agile Manufacturing, elements of lean manufacturin

a E

DEPARTMENT OF i

BHAVAN'S VIVEISAINIKPUAI,

r STID IES{q<-a^\-

Year II

Unlt - V:

Distribution network in SC, options in distribution network, channel design,factors infl uencing design.

1

ii. customer led business, customer focus in SC, complaint Handling, Developingcustomer service stratery,

iii. Retail SCM- Problems and issues in Transportation, inventory, packaging andRepackaging, RFID, bar coding, Aggregators in e-business.

1. John L.Gattorna, Dayid W. Walters, 'Managing the Supply Chain: A StrategicPerspective", 1996, Palgrave Macmillan Ltd.

2. B.Raja Shekhar, G.V.R.K. Acharyrlu, "Logistics and Supply ChainManagement",2OOS, Excel Books, lst Edn.

3. Sunil Chopra, Peter Meindl, D.V.kalra, "Supply Chain Management-Strate5/,Planning and Operation" , 2OO7 , Pearson Education.

4. Altekar, V. Rahul, "Supply Chain Management", 2OOS, pHI.5. Coyle, J.J., Bardi E.J.,C.John Langley Jr, .The Management of Business

logistics-A Supply Chain Perspective', 2003, Thomson learning Inc.6. Mohanty, R.P and Deshmukh, S.G, 'Essentials of Supply Chain Management",

2009, 1"t Ed. Jaico,

Suggested Readings:

1. L|ng- Li,-"Supp!y Chain Management: Concepts, Techniques and practices", l"ted,2OO9, Cambridge.

2. Power Mark J & others, *The Outsourcing Hand book How to implement asuccessful outsourcing process", 2OO7, Kogan page, l"t Ed.

3. Chandrasekaran. N, 'Supply Chainpractice", 2010, Oxford, 1"t E6.

Management process, system and

4. Leenders, Michiel R and others, "Purchasing and Supply Chain Management",2010, TMH.

=!OE',ARTI/IENT OF IJ,:,i,,'., ,. , - ,, .TI'- :SBHAVAN'S V|VEKAti.r jir) \ Cili."E

SAtNtKpURt, s EcuNoi rir-sio--'

References:

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Year II

HEAD

,EP,(iTMSNT

BHAVAN'S VIVEKP,'".IJA C' - --;SAltilKPURl, S:-:;iii lHiiititl.

Master of Business AdnlnistratlonEntrepreneurlal Development

MBA4O3Semester II

tnr(3

Unit - I: Entrepreneur and Entrepreneurship:

Evolution of the concept of Entrepreneur-characteristics of an Entrepreneur-Distinction Between a'' Entrepreneur and a Manager-Functions of an Entrepreneur-Theories of Entrepreneurship- concept oi Entrepreneurshipcrowth ofEntrepreneurship in India-Role of-Entrepreneurship in -Economic

Development-concept of Entrepreneurship-Functions, growtlr, problems, Development, RecentTrends of women EntrepreneurshipMeaning of and-Need for RuralEntrepreneurship- Problems and Development of Rurar Entrepreneurship.

U nit - II: Factors Affecting Entrepreneurial Growth:

Economic and Non-Economic Factors-Government Actions;motivation; Entrepreneurial competencies; EntrepreneurialEntrepreneurship Development programmes (EDps)-Need for,contents and curriculum, phases, evaluation of EDps.

Unlt - III: Small Enterprises:

Definition-Characteristics-Relationship with large units-Rationale-Objectives-Scopeof small Enterprises-opportunities for an Entrepreneurial career-rtole of smallEnterprises in Economic Development-Their problems-project Identification andselection-Project Formulation-project Appraisal-Financing-ownership Structures,MSME act.

Unit - IV: Institutional Finance to Entrepreneurs:

commercial Banks-other Major Financial Institutions such as IDBI, IFCI, IIBI, LIC,url, NABARD, SFCs, SIDCs, SIDBI, and EXIM Bank; Need for Instiiutional supportto Entrepreneurs-Role of NSIC, SSIB, sSICs, MSMEDI, DICs, Industrial psiates,specialized Institutions, and rcos, Microfinance institutions - crowd fundingConcept.

Unlt - V: Venture Capital:

venture capital Financing concept and features, Need, relevance and development ofventure capital funds. Structure and regulatory framework of venture capitalfinancing in India. Investment process ant evaluation - conventional valuation*.*o9: the first chicago method, Revenue murtiplier method. structuring venturecapital hnancing. Investmcnts nurturing methodologies - valuation or u"ri.r.. capitalportfolio' Performarrce of rDICI and other ventuie capital Firms in India. E*itStrategies of venture capital financing. poricy imperativis of vcF development inIndia. Role of private equity.

PPW:4

Entrepreneurialmobility; and

objectives, course

$rru-*r--

References:

1. S.S. Khanka, "Entrepreneurial Development", 2OOZ, S. Chand & Co. Ltd.

2. vasanth Desai, "Dynamics of Entrepreneurial Development and Management",2OO7, HPH, Millenium Edition.

3. Dr' vasant Dexri,,'small scale Industries and Entrepreneurship', 2006, HpH.4. P.- Naray,ana Reddy, "Entrepreneurship - Text aird Cases"i 2010, 'f"t Ed.uengage Learnlng.5. S. R. Bhowmik and M. Bhowmik, "Entrepreneurship", 2O07, New Age

International.6. Poornima. M charantimath, "Entrepreneurial Development and small Business

Enterprises", 2006, Pearson Education.

Suggested Books:

1. Vrjay Sathe, . Corporate Entrepreneurship" 1st edition, 2009, Cambridge

2. David H. Hott, "Entrepreneurship New Venture Creation", 2004, pHI.

3. Sahay and A. Nirjar, "Entrepreneurship,, 2006, Excel Books.

4. Morse.E.A., Mitchell.R.K., "Cases in Entrepreneurship", 2006, SagePublications.

5. Donald G. Kuratko and Richard M. Hodgetts, "Entrepreneurship,, 2006,Thomson.

6. Raj Agrawal, "Business Environment", 2005, Excel

"Va<luHEAD OF DEPAPTIIENTDEPARII{ENT OF MAIJAi':' !1 ENT STI INICS

BHAVAN'S ViVIi( )i" --:SAll(iKPURl, r. _.., :,- !i:i.'.!Au.

j runtlncrtteurNIVERSITY500 007. (A.P')

Master of Business AdmlnistrationDerivatives (F)

MBA 404.1

Year II Semester II

Unit -I: Introduction to Derivatives:

The concept of derivatives and types of derivatives. The role of derivativesecurities to manage risk and to exploit opportunities to enhance returns.Individuals, Speculators, Hedgers, Arbitrageurs and other,participants inderivatives market. Financial and commodit5r derivatives - $egulatory bodyof derivative markets in India.,

Unit II Forurard and Futures Contracts

Forward contracts: definition, features and pay-off of forward contract.Valuation of forward contracts. Forward contracts to manage commodit5rprice risk, interest rate risk and exchange rate risk. Limitations of forwardcontract.

Futures contract: definition , clearing house, margin requirements, markingto the market. Valuation of futures contract. Difference between forwardcontracts and futures contracts. Risk management with futures contracts -the hedge ratio and the portfolio approach to risk - minimizing hedge.

Unit III Options Contract

Definition of an option, types of options: call option, put option, Americanoption and European options, in the money, at the money and out of themoney. Option premium, intrinsic value and time value of options. Pricing ofcall and put options at expiration and before expiration, options on stockindices and currencies. The Binomial option pricing model (BOPM):assumptions - single and two period models.

Untt IV Options Strategies

Black Scholes Option Pricing Model (BSOPM) - Option strategies - strips -straps - straddle - strangle - butterfly strategies.

Unit V Swaps

Interest rate swaps - Mechanics - valuation of interest rate swaps -Currency swaps - valuation of currency swaps

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References:

1. S.L.Gupta, ":Financial Derivatives", PHI Publications2. Prafulla Kumar Swain, "Fundamentals of Financial Derivatives", HPH

3. Dun and Bradstreet, "Financial Risk Management ", 2OO7 TMH, Delhi.

4. Bishnupriya Mishra, Sathya Swaroop Debasish, "FinancialDerivatives", Excel Books Publications.

5. John C Hull and Sankarshan Basu, "Options, Futures and OtherDerivatives", 7tt E,d, Pearson Education.

6. Risk Managemnet & Derivatives - Rene M.Stulz, cengage learning ,

2003 edition (Indian edition)

Suggested Readlngs:

1. Jayanth Rama Varma, "Derivatives and Risk Management", TMH.

2. Don M Chance & Robert Brooks, "Derivatives and Risk Management

Basics", 2008, Indian Edition, Cengage Learning.

kc' cHl-,

IS IN BUSINEOSMANIA

HYDERABAD

rtlMANSS MANAGEMENTUNIVERSITY- 500 007. (A.P.)

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Master of Business AdministrationPerformance and Talent Management (H)

M84405.1Semester II PPW

Unit I: Introduction to Performance ManagementPerformance Management - Concepts, Plilosophy, Overview, Objectives andStandards.--Performance Management System - Importance Features, Dimensions,Performance consulting, Four pillars of PMS, Strategic PerformalceManagement systems

Unit II: Performance Planning, Appralsal and ReviewPerformance Planning - Process, Contents, steps, Process of developingindividual to group performance plansPerformance Appraisai and Review - Process and methods, Objectives, steps,Design, Tlpes and Methods of Appraisal, Steps in Review, EffectivePerformance counselling

Unit III: Declsions based on PerformancePerformance based Compensation - Concepts of compensation, Performancerelated compensation and benefits, skill based pay, competency based pay,Executive compensation - Performance based Career Planning, CareerDevelopment and Succession planning

Unit IV: Performance Metrics and Models:

Performance measures pyramid. Steps for designing metrics, Wang Lab Smartpyramid, Spangenberg's Integrated model of PM, Sears model for organizationalperformance, Balanced Scorecard

4

Unlt V: Talent Management

Ta-lent Management defined - Elements of talent management - Creating agreat place to work - Attraction of strategies - talent strategies - careermanagement - talent management for knowledge workers - talent managementin practice.

*rou-\7 (A,P.)m-

:

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References:

1) Bhattacharyya, Dipak Kumar (2Olll. Performance Managemen\ SystemsandStrategies, 1/e; New Delhi: Pearson2) Armstrong, Michael, "Performance Management", Jaico Publications3) Michael Armstrong, 'Handbook of Human Resource Management Practice"Kogan Publications

Suggested Readings:

1) Aquinis, "Performance Management" - Pearson2) Kohli, Deb "Performance Management", Oxford3) Armstrong, Michael, "Performance Management", Baron, Jaico4) Performance Management, Chadha, Macmillan5) Performance Malagement, Cardy - PHI6) Rao, T.V. (2008). Performance Management and Appraisal Sgstem, 1/e; NewDelhi: Sage

{c"-o,_-HEAD OF uii

Di?ARTMENT OF MAiir'.;- STUDIF.S

i:;tAVIOl'S V IVEKANANt) AC0LLi:l,E

SAIIIIKPURI, SECUNi; flHi.r,iJ, ":;1ffiffir:rlimrH:

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Year II

Master of Business AdministrationConsumer Behaviour (M)

M8A406.1Semester II PPW:4

Unit - I:

Learning principles and their marketing implications: Concepts of conditioning,important aspects of information processing theory; encoding and informationRetention, Retrieval of information, Split-brain Theory.

Unit - III:

Social ald cultural settings: Culture, Sub-culture and Cross culture and Crosscultural marketing practices. Family Life Cycle-l, 2, 3 end reference groups -Personality, Life Style Influences.

Unit - [V:

Consumer decision making: Information Search, evaluation of alternatives.Steps between evaluation of alternatives and purchase decision. Post-purchasebehaviour, Customer action and disposal of products.

Unit - V:

Models of Consumer Behaviour: Modeling Behavior Traditional Models,Contemporary Models. Generic Model of Consumer Behavior, Howard ShethModel, Engel, Blackwell model. Consumerism.

References

1. Black-we11, R. Miniard PW and Enge1, "Consumer Behavior", 2005,Thomson Learning.

2. Loudon and Della Bitta, "Consumer Behavior", 2004, TMH.3. Schiffman and Kannik, "Consumer Behavior", 2004, Pearson Education /

PHI.4. Sheth and Mitta-l, "Consumer Behavior", 2004, Thomson Learning.5. Satish Batra, "Consumer Behavior',2OO9, Excel Books New De1hi.

HEAD OF OEPARTI.IiNTTTEPARnIENT 0F MAIIAC- '- -ir-r^'ES

[fnvl0'l'SVIVEI(ANAI'ii, . .L;iE$tll{lKPURl, SECtJli'rti,,.-,,-.

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Consumer Behavior research process. Concepts and theories of motivation andpersonality and their Marketing implications. The concept of perception and itsimpact on Marketing Strategies.

Unlt - II:

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Suggested Readings:

Gary Lilien, "Marketing Models", 2000, PHLSuja R. Nair, "Consumer Behaviour in Indian perspective", 20 10, HPH.Deon, 'Buyer Behavior", 2005, Oxford University Press.

1

2J

HEAi) 0F rrrl i r--. ._. r,EPARIMENT OF f/i,..i..BIiAVAN'S VIyEKAi,i;.ri,. . ,:i,, r r, ,]

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Master of Business AdministrationBanking & Insurance (F)

]!trB.A4o4.2Semester II

Objective:

To make the students aware with respect to the conduct of business in bankingand insurance sectors.

Unit - I: Introduction to Banking:

Bank, Customer, Bank-customer Relationship, Role of commercial banks inEconomic Development. Evolution of Banking in India-origin, nationalization,reforms, regulation and supervision of RBI. Overview of Financial Inclusion inIndia, Sources of risk in banks. Various services offered by banks, Sources ofBank Funds- Deposits and Other sources, financial statements of banks withspecial focus on Indian barrks, Analyzing banks' financial statements:CAMELS, Ratings, Key Performance indicators.

Unit -II: Loans and Advances

Features of Bank Credit, types of lending, steps to be followed in theassessment of credit worthiness of a prospective borrower, the credit processand management, different types of loans and their features. Loan Pricing:Interest rate determination, the basic model, pricing fixed & floating rate loans,cost-benefit loan pricing, Customer Profitability Analysis. NPA's. The gross andnet concept of NPA's, causes, implications & recovery of NPA's.

Unit - III: Regulation and Innovations in Banking System:

Regulation of Bank Capital: The need to regulate Bank Capital, CRR, SLR,Concept of Economic Model, Concept of Regulatory Capital, Basel Accords I II,ANd III.

Banking Innovations: Core Banking Solution, Retail Banking-Products &Services-Nature, Scope, Future and Strategies, cheques, CTS(Chequetruncation system), Plastic Money, Payment Bank,UPI, National ElectronicF\rnds Transfer, ATM, Mobile Phone Banking, Net Banking, Banc-assuranceKYC, credit worthiness CIBIL, Pa):rnents banks, International banking,Changing role of Banks as Financial Intermediaries.

HEAD OF DEPA

OEPARIIIENT 0i i'lAi'lAi - - " -sl;:lEsBHAVAN,S VI]/EI(Ail, ir i,1 (j|'LLLGE

SAINIKPUi'ii, SECuf lDei]AiiAD.

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Year II PPW:4

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Unit - IV: Introduction to Insurance:

Insurance - definition - types of insurance, principles-, advantages, tlpes ofpolices- life and non-life. Requisites of insurable risks. characteristics of

Insurance contract, types and Functions of Insurers, Marketing chalneis(intermediaries): Agents & brokers - prolessionalism, remuneration.responsibilities, classifrcation, criteria for appointment and capital adequacy

norms for broker, Reinsurance: the concept, uses and advantages. Insurance

ombudsman. Insurance and tax planning. An overview of IRDA.Overview about

IIB (Insurance information bureau of India).

Unit V: Life and Non-Life Insurance:

The concept of Life Insurance, tJ4)es of Life Insurance contracts, Tax treatmentof Life Insurance. Life Insurance Products- Term Insurance, Whole LifeInsurance, Universal Life Insurance, Variable Life Insurance, Adjustable LifeInsurance, Endowment Life Insurance, Participating & Non-participating LifeInsurance. Classification of Life Insurance: Ordinary, Industrial, Group &Credit.

The Actuarial Science: The concept and the responsibilities of an actuary.Provisions of Life Insurance contracts: Settlement Options, Non-forfeitureOptions, Dividend Provisions, Optional Provisions and Universal Life PolicyProvisions, Special Life Insurance forms: Characteristics, uses, advantages &disadvantages. Health and Genera-l insurance.

References:

1. Management of Banking and Financial Services- Padmalata Suresh,

Justin Paul, Pearson 2nd edition.

2. Banks and Institutional Management, Vasant Desai, HPH, 20lO 2"d

edition.

3. Indian Insurance- a profile, H. Narayanan, Jaico publishing house, 2008.

4. Banking and Insurance by Prof. Nageswar Rao & Dr. Shasidhara Reddy'

Paramount Publishing House, First edition- 2013

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Suggested Readings:

1. Bank Management & Financial Services, Peter.S.Rose & Sylvia. CHudgins, Tata McGraw Hill 2010, Tttt Edition.

2. F\ndamentals of Risk & Insurance, Emmett J. Vaughan & Therese M.Vaughan, Wiley, India Edition 2003, 9tn Edition

3. fusk Management & Insurance, James S. Trieschmann, Robert E. Hoyt &David. W. Sommer, Cengage Learning 2OO5, l2tt, Edition.

4. Risk Management & Insurance, Perspectives in a Global Economy,Harold. D. Skipper & W.Jean Kwon, Blackwell Publishing 2008

5. Risk Management & Insurance, S. Aruna Jatesan, T.R. Viswanathan,MacMillan 2009

6. Introduction to Risk Management & Insurance, Mark. S.Dorfman,Prentice-Hall of India Private Limited-2OO7, 8th Edition.

{cett--

PPW:4

Unit - I: Introduction:Labour Legislation Administration: The classification of labour laws-The

scheme for the structured study of the Acts-Labour Administration-Evolution

of labour administration in India-labour policy in India-the role of ILO inlabour administration-Recommendations of the Second National Commissioner

on Labour-2002.

Unit - II: Employee trIelfare and Social Security:

Employee Benefits-definition and concept-Employee benefits practice-Lega1

and regulatory influences on discretionary benefits practices- regulating

employee benefits-Social security legislations-Salient features of major

legislations-The ESI Act-1948-the maternity benefit act-196l-the workmen's

compensation act-1923-the payment of gratuity act- 7972-Enployee provident

funds and miscellaneous provisions act-1952. Retirement, health and lifeinsurance.

Unit - III: Wage Leglslation and admlnistration:

The need for wage legislation-payment of wages act-1936- the minimum wages

act-i948-the payment of bonus act-l 965-equal remuneration act-l 976-the

context and concepts of wage-wage administration in India-Components and

determinants of wage-wage structure towards a wage policy.

Unlt - IV: Trade Unions and Collectlve Bargaining.The Trade Unions Act 1926-the trade union leadership and linkage of trade

union-with political parties-problems of trade union recognition andgovernment policy-trade and collective bargaining-probiems and issues

involved in collective bargaining-extent of success of collective bargainingprocess-collective bargaining in promoting industrial amity and peace-

Industrial Employment (Standing Orders) Act-7946.

DEPARTMENT 0F l/ li.r : .-..lill] STUDIEB

BHAVAN'S VlVEii: Iri: :,i iA CCr-Ll ii:

SAINIKPURI, SiCriN0EaABAD.

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Year II

Master of Business AdministrationLabour Laws and Employee Relations(H)

MBA405.2Semester IV

a++*+uete-eCHATTiMAN

)S IN BUSINESS MANAGEMEOSMANIA UNIVERSITY

HYDERABAD - 500 007. (A.P.)

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Unit - V: Industrial Relations and Conflict Resolution.

Industrial Relations-basic concept and philosophy of industrial relations-

evolution and growth of industrial relation in India-factors influencing

industrial relations in India -Industria-l conflict-ty?es and causes of industria-l

disputes-machinery for the prevention and settlement of industrial disputes.

References:

1. C.B. Mamoria & S. Mamoria and Ghankar: Industrial Relations in India,Himalaya.

2. C.S. Venkata Ratnam & B.K. Srivastava: Personnel Management andIndustrial Relations, Tata McGraw Hill.

3. P.N. Singh and Neeraj Kumar, "Employee Relations Management", 2OlO,Pearson Education, New Delhi.

Suggested Readings:

1. Joseph J. Mortocchio, "Employee Benefits", 2OlO, Tata McGraw Hi1i, NewDelhi.

2. P. K. Padhi, "Labour and Industrial Laws", 2009, PHI Learning Pvt. Ltd.

3. S.C. Srivatsava, 'lndustrial Relations and Labour Laws", 2008, VikasPublishing House, New Delhi.

4. C.S. Venkat Rathnam, "lndustrial Relations", 2009, Oxford University Press- New Delhi.

5. B. D. Singh, "Labour Laws for Managers", 2O09, Excel Books.6. R. Sivarathna Mohan, "Industrial Relation and Labour Welfare", 2010 PHI

Learning Pvt. Ltd.

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i'iEPARttlENT 0F MAIiAG:Mi:,lI STUi\!SIJHAVAN'S VIVEKANA,NDA I^,'' .;

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Unit - I: Sergice:

Concepts, Scope of Services. Goods-Services continuum. 4ls of Services Goodsand Services. Categorization. Industrial Services. Segmentation targetMarketing and positioning. Customer expectations and perceptions of services.

Unlt - II: Senrice marketlng Mix:Product, Pricing, Place, Promotion, People, Physical evidence and process.Service Quality-Dimensions of quality. Quality Management. And Measuringservice Quality. Strategies for dealing with intangibility, inventory,inconsistency and inseparability.

Unit - III: Strategies for services marketing:

Service Marketing Triangie- Externai Marketing, Internal Marketing,Relationship Marketing and Interactive Marketing Building C.ustomerRelationship through Segmentation and retention strategies. CRM- DelinitionFactors responsible for CRM growth, framework of CRM, Tlpes of CRM, CRMand Relationship Marketing.

Unit - IV: Retail MarketingRetail marketing-lntroduction, Meaning, Characteristics, Emergence ofretailing organizations - Dpes of Retailers,trends in retailing, FDI inRetailing -Problems of Indian Retailing - Current Scenario.Factors influencing retailpricing, Retail pricing strategies.

Unit - V:Store management and visual merchandising: Store Management:Responsibilities of Store Manager, Store Security, Store Record and AccountingSystem, Coding System, Storelayout, design: Types of Layouts, role of VisualMerchandiser, Visual Merchandising Techniques, Controlling Costs andReducing Inventories Loss, Exteriors, Interiors Customer Service, PlanningMerchandise Assortments -Buying systems -Buying merchandise and RetailCommunication Mix.

References:1. Rampal M. K and Gupta S. L, "Services Marketing Concepts, Applications

and Cases, 2O00, Galgotia Publishing Company - New Delhi.2. !gry,logl_<, Chatterjee, "Services Marketing People, Technologr Strateg/,,

2006, sth Ed, Pearson Ed.3. Retail Management - Levy and Weitz, 8 /e, TMH, 2012.

Master of Business AdministrationSenrices and Retail Marketing (M)

MB,A40,6.2Semester II

*l-e,t^l-^CHaTRMAN

N BUSINESS MANAGOSMANIA UNIVERSIIDERABAD - 5OO O{]7.

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.DEPIRTMENT OF MAI,;AI. ::]{i STUCISSBHAVAN'S VIVFKAi'; ' C;, ::uE

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Suggested Books:

1. C. Bhattacharjee, "Services Marketing, Concepts and Planning", 2O1O,Excel Books, New Delhi.

2. S.M.JHA, "Services Marketing", 2009, HPH, Mumbai.3. Vinnie Jauhari, Kirti Dutta, "Services", Oxford University Press, New

Delhi.

itffirhr?i!,..-ifiTllEt'IT 0F MAl"il'GElr'tN I 5 r':

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Year II

Master of Business AdministrationCommercial Banking (F)

MBA 404.3Semester Il PPW:4

Unit I

Analysis of the Banking structure and performance management - Interpretingbank balance sheet ald income expenditure statements - financial statementanalysis and bank performance measurement - CAR - NPA, Liquidity ratios,structural ratios and profitability ratios.

Unit III

Banking Regulations - Control of the Banking Sector by RBI - CRR - SLR -CRAR and Income Recognition Norms - Provision for NPAs

Unit IV

Financial innovations and opportunities for Banks - Financial Inclusion -Factoring - Securitisation - take out finance - Universal banking -Bancassurance.

Unit V

Management of Banking Organizations - Loan Management - InvestmentManagement - Liquidity Management - Profit and Growth Management - AssetLiability Management Using traditional GAP and Modern Techniques.

References:

1. Management of Banking and Financial Services- Padmalata SureshJustin Paul, Pearson 2"a edition.

2. Banks and Institutional Management, Vasant Desai, HPH, 2O7O 2rdedition.

3. Indian Insurance- a profile, H. Narayanan, Jaico publishing house, 2008.4. Banking and Insurance by Prof. Nageswar Rao & Dr. Shasidhara Reddy.

Paramount Publishing House, First edition- 2013

HEAD OF DE

i iPARTMENT OF M;iili'Oal'il' lT STrrn s

SHAVAN'S VIVEKANAND;\ r^ ''iSAINIKPURI, SECUNDEi+'-'"'"'

Indian Financial System: an overview - Indian Banking System - BankingStructure in India - Evaluation of the Banking system and future trends.

Unit II

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Suggested Readlngs:

1. Bank Management & Financial Services, Peter.S.Rose & Sylvia. C.Hudgins, Tata McGraw Hill 2010, 7th Edition.

2. Fundamentals of Risk & Insurance, Emmett J. Vaughan & Therese M.Vaughan, Wiley, India Edition 2OO3,gth Edition

3. Risk Management & Insurance, James S. Trieschmann, Robert E. Hoyt &David. W. Sommer, Cengage Learning 2OO5, l2tn. Edition.

4. Risk Management & Insurance, Perspectives in a Global Economy,Harold. D. Skipper & W.Jean Kwon, Blackwell Publishing 2008

5. Risk Management & Insurance, S. Aruna Jatesan, T.R. Viswanathan,MacMillan 2009

6. Introduction to Risk Management & Insurance, Mark. S.Dorfman,Prentice-Hal1 of India Private Limited-2007, 8th Edition.

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BOS IN BUSINESS MANAGEMENTOSMANIA UNIVERSITY

HYDERABAD - 500 007. (A.P.l

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Year II

Master of Business AdministrationInternational Human Resource Management

MBA 405.3Semester II PPW:

Unit I: Introduction to IHRM: Delinition - Differences between Domestic andinternational HRM - Variables Moderating differences (Cultural environment,Industry tlpe, Extent of Reliance of MNCs on Domestic Markets, Attitudes ofSenior management) Applying strategic View of IHRM - Path to Global Status(Export, Sales Subsidiary, Foreign Production licensing, Sub Contracting,Network of Subsidiaries)

Unit II: Staffing International Assignments: Approaches to staffing(Ethnocentric Polycentric, Geocentric, Regio centric) - Determinants of Staffingchoices -Transferring staff for international (lmportance, reasons, types) - Rolesof Expatriates and Non-Expatriates and Inpatriates -- Selection criteria - DualCareer Couples

Unit lll:Internatlonal Tralnlng and Development: The role of Expatriatetraining -Components of effective Pre-departure training programmes -

Developing staff through international assignments - Re-entry and CareerIssues - Repatriation Process - Re entry and Repatriation problems ( Individualreactions to Re- entry - Responses of The MNE - Designing RepatriationPrograms

Unit IV: International Performance & Compensatlon Management :

International Performance management (Expatriate and Non ExpatriatePerformance Management) Appraisal of international Employees- InternationalCompensation - components- Allowances - Benelits - Approaches toInternational Compensation of expatriates ( The going Rate Approach , BalanceSheet Approach)

Unit V: International Industrial Relations: Introduction , Key Issues inInternational Industrial Relations - Trade unions and international industrialrelations - Response of trade unions to multinationais. Managing HumanResource in off shoring Countries.

4

ar\rX-v^..t'-...,.-9HEAD OF DEPAf,ruENT

DEPARII4ENT 0F l,,tAt!/ 31::/: ,T 5;- - :SBHAVAN,S../r'rF1(l' ... ..:j

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References:

Dowling, Peter J., Marion Festing, arrd Allen D. Engle (2013). IntetnationalHumanResource Monagement, 6/e; New Delhi: Cengage Learning

Suggested Readings:

1. Aswathappa, K. and Sadhana Dash (2013).Resource Management, 2/e; New Delhi: McGraw-Hill

2. Edwards, Tony and Chris Rees (2013).ResourceManagement, I fe; New Delhi: Pearson

International Human

International Human

HEAD OF DEPAI'I' lFNTUEPARII,IENT OF MAMG.,. .,ri STU'|ESBIIAVAN'S VtVEI(AUAi,iir.i CulLLEGE

SAINIKPUHt, SECUJ.i!..; ;;,BAD.

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Master of Business AdministrationRetail Management

MBA 406.3Semester II PPW:4

Course Objectlve: The course aims to train students in identifying problems inretail management and in coming up with solutions through planning,evaluation and selection of retail sales techniques ald channeis of retaildistribution.

UNIT 1: Retail Management: Introduction

Retail marketing-Introduction, meaning, characteristics, Types of retailers,Retail pricing strategies, problem of Indian retailing, trends in retailing, Retailselling approaches, FDI in retailing

UNIT 2: Retail Consumer Behaviour and Brand Management

Understanding customer needs and motives, customer buying roles; RetailShopper Behavior: Stages in retail buying decision process for products:information search, alternatives evaluation, brand choice, post purchasedissonance, brand Loyalty; Personal, social and cultural influences on thecustomer, Positioning of a Brand, Personality of a Brand, Consumer's Conceptof 'Self-Image', Brand updating & Brand Extension.

UNIT 3: Store management and Visual Merchandising:

Store management: Responsibilities of store marlager, Store security, Storerecord and accounting system, Coding system, Store layout, Design: 'Ilpes oflayouts, Visual merchandising techniques, Controlling costs and reducinginventory loss, exteriors, interiors, customer service, planning merchandiseassortments, Buying systems; Retail communication mix: Advertising, salespromotion techniques, retailer promotions, Mal1 management, Retail vendingMachines.

UNIT 4: Theories of Retail Development

Theories of retail development, customer relationship management, RetailInformation Systems, HR in Retail Operations: Recruitment, selection, trainingand development of retail employees, Legal issues in Retailing.

EAD OF D

DEPAHTMENT C: I

BHAVAN'S i'II - ]'

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Year II

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UNIT 5: Retail SCM & Warehousing:

Retail SCM & Warehousing: Channels and Channel Plows, Growth of Channelrelationships and partnerships, Distribution iogistics and stock control, RetailLogistics and Cost Structure, Retail warehousing, Computerized replenishmentSystems, Internet ald direct distribution systems, Aggregators in e-business,international retailing-key success factors.

References:

1. David Gilbert, 'Retail Marketing Management', 2003, Pearson Education,2"d Edn.

2. U.C.Mathur, 'Retail Management: Text and Cases',2O11, I.K.lnternationalPublishing House Pvt.Ltd.

3. Barry Berman, 'Retail Management', 2011, Pearson Education.4. Joel Evans,'Retail Management-A strategic approach', 2009, Pearson

Education Inc.

HEAD OF DEPAIA' '-\'TDEPARTMENT 0F l.f/,r. ' Sli : lSAHAVAN'S VIVI' .,. J

SAINIKPU,. , --. , - .. !- .J.

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Year II

Master of Business AdminlstrationTotal Qualtty Management

MBA3O1Semester I PPW:4

Unit-I: TQM- Hlstory and Evolutlon:The concept of TeM, Evolution of TeM -Inspection, SQC, QA and TQM. Deming's Philosophy, Conventional quatitymanagement versus TQM. Benefits and costs of rQM. Historical perspectives ofTQM. Quality System Awards and Guidelines - ISO, Malcolm Baldrige Nationa-l

Quality Award (MBNQA), European Foundation for Quality Management (EFeM)

Measurement Tools: Check Sheets, Histograms, Run Charts, Scatter Diagrams,

Cause arrd Effect Diagrams, Pareto's Chart, Process Capability Measurement.

Analytical Tools: Process Mapping, Regression Analysis, Resource Utilization and

Customer Service Analysis, The Five Why's, Overall Equipment Effectiveness.

Improvement Tools and techniques: Kaizen, JIT, Quality Circles, Forced field

Analysis, Five S's. Control Tools: Gantt Chart, Network Diagram, Radar Chart, The

PDCA cycle, Milestone Tracker Diagram and Earned Value Management.

Unit - III: Techniques of TQM:

Quantitative techniques: Failure Mode Effect Analysis (FMEA), Statistical Process

Control (SPC), Quality Function Deployment (QFD), Design of Experiments (DOE),

Quality by Design and Monte Carlo Technique (MCT). Qualitative techniques:

Benchmarking, Sales and Operations Planning, Kanban and Activity Based Costing

(ABC). Taguchi methods: Quality loss function, Signal-to-Noise ratio: Nominal- the-

best, Target-the-best, Smaller-the-best, Larger-the-best. Parameter design, Tolerance

design.

Unlt - IV: Stx Sigma:

The concept of Six Sigma, Objectives of Six Sigma, The frame-work of Six Sigma

programme, six Sigma organization: roles and responsibilities, six sigma problem

solving approach: The DMAIC model, Six Sigma Metrics: Defects per millionopportunities and First pass yield. Benelits of Six Sigma.

HEAD O

OEFAf,IMENT Oi i,!

EHAVAN',S vi\1r(alr!r?i! r' L

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Unlt - II: Tools of TQM: (Theory onlyl

CHAiRIJSINESS

OSMANIA UNIVERSITY

(-L.-

Unit -V: TQM tn the Servlce Sectors:

Implementation of rQM in service organization: Framework for improving servicequality, Model to measure service qualit5r programs. TeM in Health-care services,Hotels and financial services - Banks, Investment Company and Mutual Funds.

References:

1. K. Shridhara Bhat, 'Total Quality Management", Himalaya publishing House.

2. Poomima M Charantimath, "Total Quality Management", 2003, pearson.

3. R. P. Mohanty& R. R. Lakhe, "TQM in the Service Sector", Jaico Books

4. Dale H. Besterfield, Carol Besterfield - Michna, Glen H Besterfield and MaryBesterfield, "Total Quality Management", 2006,3'd Ed. PHI.

Suggested Books:

1. John L. W. Beckford, 'Quality: A Critical Introduction', 3.d Ed. Roufledge - Taylor

and Frances Group, New York and London.

2. Greg Brue, "Six Sigma for Managers', 2OO2, TMH.

3. KanishkaBedi, 'Quality Management', Odord University Press.

4. Mukherjee, P N, "Total Quality Management' ,2007, PHI.

5. "The Six Sigma Instructor Guide", Green belt Training made easy, 2OO8, 2nd F;d.

Macmillan

La-l*l-HEA'' C

IEPARTMENT Crr i,J,l::,BHAVAN'S ViI/!:'1

SAINIKPUiii, r. ,,V

tlvlANUSINESS MA

MANIA UNIV EK

RABAD.5OO OO

Year II

Master of Buslness AdmlnistratlonInternatlonal Buslness

MBA302Semester I

Unlt - I: Global Imperative:

An overyiew-International Business: A gtobal perspective-Emergence ofGloba'lizalion-Drivers of Gtobalization-Internationalization process-Stages inInternational Business-Approaches to International Business; The World ofInternationa-l Business: Regiona-l and Global Strategz-The Multinational Enterprise-Intemational Trade Theories(mercantilism, absolute advantage, porters competitiveadvantage); Environment of International Business-Cultural Environment andPolitical Environment.

Untt - II: Global Business & I[ational Regulatlon:

Rationale for Government Intervention-Forms of Trade Regulation at National Level-Tariff and Non-Tariff Barriers. Regional Economic Integration: L,evels of EconomicIntegration-Benefits & Costs of Economic Integration-Major Trading Blocks: EU,NAFTA, ASEAN and SAARC. Multilateral Regulation of Trade and Investment-BasicPrinciples of Multilateral rrade Negotiations-GATT and its early Rounds-world rradeOrganization-Structure and functions-TRlPs & TRI Ms-WTO & India-UNCTAD.

Untt - III: Global Business and Entry Strategles:

Global Market Entry Strategies-Exporting, Licensing, Franchising, ContractManufacturing, Assembly and Integrated Local manufacturing. Global OwnershipStrategies: Strategic Alliance- Tlpes of Strategic Alliances-Selection of StrategicAlliance Partner, managing and sustaining Strategic Alliance-Cost and BenefitAnalysis of Entry Strategies: Entry Analysis and Entry stratery configuration.

Unlt - IV: Global E-Business:

conceptual Framework of E-business-Prerequisites for Effective E-businessTralsactions-E-enabled Business Process Transformation and challenges-E-business Technologz and Environment-E-Business Applications-E- BusinessModels-Alternative E-business Strategies-Global E- Marketing - ElectronicProcessing of International Trade Documents - poticy Framework for Global E-business

Unlt - V: Managlng Global Buslness:

stratery and Global organization -Global Strategic planning-Going Global andImplementing strategies-Intercultural communications-Intirculturat HumanResources Management in Global Context.

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References

l. Qha{.eq ry.! qil, qld +r!1_I. L {+r_, "International.-Business, _ Competing inthe Global Market Place", 2010, 6tr, Ed. fata McGraw Hila - ----'2. S- Tamer cayqsgr-I,_ Qery Knight, JohnR. Riesenberger, "International Business -The New Rea.lities' 2016, Pearson Ed.3. Aswathappa, K, "International Business", 2010, Tata McGraw Hill, New Delhi.

Suggested Readlngs:

1. Yiclaet $. ^c^z^i$gp,_Llkk. A. Ronkainen and Michael H. Moffett, ,InternationalBusiness', 2OO9,7tt, Ed, Cengage Learning, New Delhi.

2. Alain verbeke, "Intemational Business strategies' 1st edition, 2009, cambridge

3. Rakesh Mohanh Joshi, 'International Business", 2009, oxford university press.4. David H. Holt and Karen w. wigginton, "Intemational Management", 2ooz,

Thomson.

5. Jeanett and Hennessey, "Global Marketing Strategies", 2005, Jaico, New Delhi.6. Subba Rao, 2oo7, "International Business", 2010, Himalaya publications, New

Delhi.7. Bholanath Dutta, "International Business Management" , 2olo, Text & cases,

Excel, New Delhi.8. John D. Daniels & Lee H. Radebaugh, "International Business", 2006, pearson

Education.

9. Hodgetts, Luthans and Doh, "Intemational Management culture, Strategz andBehaviour', 2006, Tata McGraw-Hills, New Dethi.

10. Ana:r t. K. Sundaram and J. Stewart Black, "The International BusinessEnvironment', 2OO9, Test and Cases, PHI Learning, New Delhi.

Pradip Kumar Sinha and Sanchari Sinha, "Intemational, BusinessManagement', 2OO8, Excel, New Delhi.

Mike W. Peng, "International Business" , 2OO8, Cengage Learning, New Delhi.Nag. "International Business Strateg/, 2010, Vikas.Mamah Adhilcary, 'Global Business Management", 2OOg, Macmillan.

12.13.L4.

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Year II

Master of Business AdministratlonID (Interdisciplinary Coursef

Elements of Marketlng

M8A303.1Semester I PPIV: 2

course obJective: The aim of the course is to provide an understanding of marketingconcepts and techniques and the application of the same in the pharmaceuticalindustry.

Unit l: Pharmaceutical marketing

Marketing: Meaning, concepts, importance and emerging trends; pharmaceuticalMarketing environment; Industry and competitive analysis, Indian pharmaceuticalIndustry; Analysing consumer buying behaviour; industrial buying behaviour,Pharmaceutical market segmentation & targeting, pharmaceutical marketingresearch, Strategic marketing planning, implementation and evaluation.

Unit 2: Product, Prlclng, Dlgtrlbufion and promoflon declslons

Product management in pharmaceutical industry: product Decision- Meaning,classification, product line and product mix decisions, product life cycle, productpositioning; Pricing- determinants of price; pricing methods An overview of Dpco(Drug Price control order) and NppA (National pharmaceutical pricing Authority).Intellectual Property Rights, Drug Regulatory Affairs (National and internationalRegulatory aspects); Pharmaceutical marketing channels: channel design decisions,selecting appropriate channels and channel members, conflict in channels;promotionof Pharma products: Elements of the marketing communication mix, promotionalbudget; An overrriew -Advertising, sales promotion, personal selling, public relationsand Direct Marketing, Promoting Pharmaceutical products.

References:

l) Philip Kotler and Kevin lane Keller: Marketing Management, prenticeHall of India, New Delhi

2l Rajan Saxena: Marketing Management; Tata MC Graw-Hill (IndiaEdition)

3) Ramaswamy, U.S & Nanakamari, S: Marketing Managemnt:GlobalPerspective, Indian Context,Macmilan India, New Delhi.

4l Shanker, Ravi: Service Marketing, Excell Books, New Delhi5) Subba Rao Changanti, Pharmaceutical Marketing in India (GIFT - Excel

series) Excel Publications.

DEPARIIIENT OF I,,1A; JAi: -

BHAVAN'S ylir6lrili Tr-t^ l:sll: i

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Suggested Readlngs:

1) Walker, Boyd and Larreche: Marketing Strategr- Planning and Implementation,Tata MC Graw Hill, New Delhi.

2l Dhruv Grewal and Michael Levy: Marketing, Tata MC Graw Hill

3) Arun Kumar and N Menakshi: Marketing Management, vikas publishing, India

*eu-.

Master of Buslness AdmlnistrationID (Interdisclplinary Course)

Entrepreneurshlp aud New Venture

MBA303.2Semester I PPW:2

Untt I

The early career dilemmas of an entrepreneur - the entrepreneur's role, task andpersonality - a typolory of entrepreneurs: defining survival ald success -Entrepreneurship as a st5zle of management - the entrepreneurial venture and theentrepreneurial organisation

opportunity recognition and entry strategies: New product, Franchising, partialMomentum, Sponsorship and Acquisition

Untt II

Opening the window - Gathering the resources - the business plal as anentrepreneurial tool - Finance Projections - Debt, venture capital and other forms offinancing - sources of external support - developing entrepreneurial marketingcompetencies, Networks and Frameworks

closing the window - Maintaining competitive advantage - the changing role ofentrepreneur - mid career dilemmas - harvesting strategies versus Go for growth.

References:

1. S.S. I(hanka, "Entrepreneurial Development, 2OOZ, S. Chand & Co. Ltd.

2' vasanth Desai, "Dynamics of Entrepreneurial Development and Management",2OO7, HPH, Millenium Edition.

3' Dr. -vasant Desai,- "Smatl Scale Industries and Entrepreneurship", 2006, HpH.4. P. Narayana Reddy, "Entrepreneurship - Text aird Casest,- ZO iO, 't" Ba.uengage lfarnrng.

5. S. R. Bhowmik and M. Bhowmik, .Entrepreneurship,, 2007, New AgeInternational.

6. Poomima. M charantimath, 'Entrepreneurial Development and small BusinessEnterprises', 2006, Pearson Education.

Year II

HEAD CF

DEPARTMENT OI

BHAVAN'S V!VTSAINIKPUAi,

{cr*r-

iiliffiti[iHtfi

Suggested Books:

1. Vijay Sathe, " Corporate Entrepreneurship" 1st edition, 2OO9, Cambridge

2. David H. Hott, "Entrepreneurship New Venture Creation", 2004, pHI.

3. A. Sahay and A. Nirjar, "Entrepreneurship", 2006, Excel Books.

4. Morse.E.A., Mitchell.R.K., "Cases in Entrepreneurship,, 2006, SagePublications.

5. Donald G. Kuratko and Richard M. Hodgetts, "Entrepreneurship,, 2006,Thomson.6. Raj Agrawal, "Business Environment,, 2005, Excel

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Year II

Master of Buslness AdrnlnlstrationSecurity Analysts and Portfollo Management (F)

M8A304.1Semester I ppW: 4

ObJectlve:

To expose students to the fundamental concepts of investment theory andfinancial markets. To acquaint students with investment strategies followed in thefinancial markets.

Unit - I: Investments:

Concept; Real vs. Financia-l assets; Investment decision process; Sources ofinvestment-information; Investment vs. speculation; Factors to be considered ininvestment decision-Liquidity, Retum, Risk, Maturity, safety, Tax and Inflation. Theconcept and measurement of return-realized and expected return. Ex-ante and ex-post returns. The concept of risk. Sources and types of risk. Measurement of risk-Range, Standard Deviatibn and Co-Efficient of Variation. Risk-return trade-off. Riskpremium and risk aversion. Approaches to investment analysis-FundamentalAnalysis; Technical Analysis; Eflicient Market Hypothesis, Behavioural Finance andheuristic driven biases.

Untt - II: Flxed Income Securitles - Analysls, Valuatlon and Management;

Features and types ofdebt instruments, Bond indenture, factors affecting bond yield.Bond yield measurement-Current yield, hotding period return, yTM, AYTM and yTC.Bond duration, Macaulay's duration and modified Macaulay,s duration. Bondconvexity.

Unit - III: Common Stocks - Analysls and Valuatlon:

Basic Features of common stock, Approaches to valuation-Balance sheet model,Dividend discount model - zero, constant, two growth, three growth, p/E model,Security Market Indexes, their uses; computational procedure of Sensex and Nifty.

Unlt - IV: Portfolio Theory:

concept of portfolio. Portfolio return and risk. Harry Markowitz,s portfolio theory,construction of minimum risk portfolio, the single-index model. capital markettheory: Introduction of risk-free asset, capital Market Line, capital asset pricingmodel (GAPM): security Market Line. Identifying over-priced

-and unde.-p.iceJ

securities. Arbitrage pricing theory (Apr): The Law of one price, two factor arbitragepricing.

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S^IMKTR|, SEUrii{DEHArl.\D.

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Performance measures-Sharpe's reward to variability index, Treynor,s reward tovolatility index, Jensen's differential index, Fama's decomposition oi returns. Mutualfunds: genesis, features, types and schemes. NAVs, costs, loads and return of mutualfunds, Problems and prospects in India, Regulation of mutual funds and investor,sprotection in India

References:

Unlt - V: Portfollo Evaluation:

1. Investment Analysis and Portfolio Management: prasanna Chandra, TMH, thirdedition.

2. Preeti Singh, Investment Management, 2010, HpH, 17th Revised Edition.

3. Punithavathy Pandian, 'security Analysis and portfolio Management,, vikasPublishingHouse

4. s. chand 'Investment Management: security Analysis & portfolio Management".

5. Charles.P.Jones, olnvestments: Analysis and Management,, John Wiley &Sons,Inc. 9ft Ed

Suggested Readlngs:

1. Donald E. Fisher and Ronald J. Jordan: "securities Analysis and portfolioMaaagement", Prentice Hall.

2. Alexander. G.J, Sharpe. w.F and Bailey. J.v, "Fundamentals of Investments", pHI,3d Ed.

3. Dhanesh Khatri, oSecurity Analysis and portfolio Management', 2olo, MacmillanPublishers.

4. Sudhindra Bhat, "Security Anatysis and portfolio Management" , 2009, ExcelBooks.

5. S. Kevin, "Analysis and Portfolio Management", PHL

*c*t--HEAD 0F DEPABTlitDEPANIUENT OF MANAL,

EHAVAN'SVIVEK/iliAr'li,i ---;SAltllKPURl, SECUi'.lDE, irrc.rJ. CHr.rrtMAN

ISINESS MANAGEM

Year II PPW:4

TINIT-I: Introduction to compensatlon management:

Meaning-delinition -objectives- principles and importance of compensationmanagement.competitive advantage through Human Resources- role ofcompensation. Theories of compensation: economic and behavioural theories.Factors influencing compensation management. compensation strategies. concept oftotal reward system-New trends in compensation management

UNIT - II: Compeasatlon and Employee Behavlour:

stake holders of compensation management. Factor influencing effective

compensation management-motivational issues. Bases for Traditional pay systemar,d Modern Pay system-consumer Price Index (cpl) -Establishing pay plans-

seniority and Longevity pay- Linking Merit Pay with competitive Stratery-IncentivePay-Person focus to Pay-Team Based Pay.

UITIT - III: Deslgnlng Compensatlon System:

compensation fixation - Role of wage Board& Pay commissions. Building internallyconsistent compensation System-creating Internal Equity through Job Analysis and

Job valuation-Building Market competitive compensation system-compensationsurveys-Integrating Internal Job structure with External Market pay Rates-BuildingPay Structures that Recognize Individual Contributions-Constructing a pay

Structure-Designin g Pay for Knowledge Pro gram.

UNIT - IV: Employee Beneflts and Rewards and Recognidon Managementstrategic perspectives on benefits-Employee Benefits and Services: statutory andvoluntary-components-Legally required Benefits-components of Discretionar5r coreFringe compensation-Intrinsic Rewards- cafeteria style compensation, FringeBenefits and Supplementar5z compensation - Benefits Administration-costing theBenefits-Designing and Planning Benefit Program.

DEPARruENTOFMANAC ., ISTII-1IES

EHAVAN'S VIVEKAII - ' ,' :sAtNlKPURi, Si:;.,,__.,... -.

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Master of Business AdrnlnistrationCompensation Management (H)

MBA305.1Semester I

1eCHirRMAN,SINESS MANA(IANIA IINIVERSI

UNIT - V: Contemporary Strategic Compensation Challenges:International compensation and competitive Strategies-Executive compensationPackages-compensating Executives-compensating the Fledble workforce-contingent Employees and Flexible work schedules{ompensation for Expatriatesand Repatriates-Strategic Issues and choices in Using contingent and FlexibteWorkers.Compensation Malagement in Multi-National organizations.

References:

1. Handerson, "Compensation Management in a Knowledge Based World", 2007,Pearson Ed. 9th Ed.

2. Joseph J.Martocchio, 'Strategic Compensation", 2006, pearson Ed Richard I3rd Ed.

Suggested Readlngs:

1. Milkovich & NewMan, "Compensation,, 2005, Tata McGraw -Hill, NewDelhi.

2. Dr. Kanchan Bhatia, 'Compensation Management", 2OOg, HimalayaPublishing House.

3. Tapomoy Deb, "Compensation Management,, 2OOg, Excel Books, NewDelhi.

a. Pipak K-umar Bhattacharyya, "Compensation Management, 2OO9, OxfordUniversit5r Press.

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Master of Business AdnlnistratlonProduct and Brand Management (M)

M8A306.1Semester IYear II

Unit - III: Brand Management

EPARIMEI{T OF iVlT :]i:i

BHAVAN'S VIVEKi': , "SAINIKPUAI, Sl0uiiu-,,,.,,..r

PPW:4

Unlt - I: Product and Branding Decislons:

Product, Product Policy, objectives of product management, Functions of productmaaagers. Major product decisions- product design, product Mix, product line,Packaging,branding, new product development, product Modification and Deletion.

Unit - II: Product Market Evolutlon:

strategic planning gap. Growth strategies- Intensive, Interactive, Diversificationstrategies. Ansoffs grid. Product portfolio analysis- BCG & GE matrix. Innovationand New Product Development Generic product Development process. Ideagenerating device, Idea-screening, concept generation, silection and resting.Prototype Product.

Brand, Braad management: Branding,Evolution of Brands, F\rnctions of Brand toconsumer, Role ofBrand- Advantages of Brand, product Vs Brand.creation of Brandsthrough goods, services, people Organization, Retailstores, places, online,entertainment, ideas, challenges to Brand builders.steps in Brand ManagementProcess.Brand management practices.

Unit - [V: Brand positioning&Brand Equity,

Mganing of Brand positioning, point of parity & point of difference, positioningguidelines.Repositioning strategies and Brand Loyalty. Brand equity'-Meaning,Sources,customer Based Brand Equity-Meaning, and Model of cBBE,Brand buildingblocks-Resonance, Judgments, Feelings, performance, imagery, salience-BrandBuilding Implications, DavidAaker,s Brand Equity Model.

Unlt - V: Deslgnlng and sustalnlng branding strategles

Brand hierarchy, Branding strategr, Brand extension and brand transfer, ManagingBrands overtime. Brand Architecture and brand consolidation.Brand Imitation, Ki-ndiof imitatior-r, Factors affecting Brand Imitation.sources of opportunities for globalbrand, single name to global brand,Organization for a global brand

References:

1. Pessemier Edgar, "Product Management", lgg2, John Wiley & Sons.2. Wind Yoram, 'Product polic/, 19g2, Addison and Wesley.3. Chunnawala, "Compendium of Brand Maaagement", 2OOg, HpH.4. Kavin Keller, ustrategic Brand Maaagementi 200g, pearson Ed 3'd Edition.

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Suggested Readlngs:

1. Ulrich K T, Anitha Goyal,'Product Design and Development", 2OlO, McGrawHill.

2. Bently, Davis & Ginsbury, "Trade Markets and Brands,, 200g, CambridgeUniversit5r Press

3. Richard Elliott, "Strategic Brand management" , 2OOZ , Oxford press.4. Sridhar J Murthy and Gary L Lilien, "Marketing Models", 2006, pHL5. Helen Edwards, 'Creating Passion brands", 2009, Kogan page publishers.6. U C Mathur, "Product and Brand management" , 2OO9, Excel Books New Delhi.

7. Dr. Anandan, 'Product Management",2OLO, Tata McGraw Hill.

Qe*t-HEAD OF DEPIr | :, !. IDEPARIMENT OF lv \i!r', -. ,ril'i ': " r'rsBHAVAN'S VIVEI(;.)

SAlNlKPUitt, Sru'

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Year II

Master of Buslness AdrnioistrationStrategic Maaagement Accountiag (F)

M84304.2Semester I PPW:4

Objective:To provide the students with an in-depth knowledge of management accounting inorder to apply the concepts of planning, control and decision-making.

Unlt - I: Introductlon to Management Control:

strategic Management accounting-Meaning-Scope-strategic importance-nature andcharacteristics of Malagement control system. cost behavior and decision making-Fixed and variable costs-cvP analysis-Marginal costing-concept of break-evenanalysis-uses for decision making-optimizatton of product mix-Make or buy-Capacity Utilization-Plant shutdor.n-Key factor analysis.

Unlt - II: Strateglc Planning and Control & Accounting for Control:

Strategic Planning, Management control and operational control-Meaning andconcept and purpose. Budget-types of budgets-flexible budget (probtems)-budgetarycontrol-meaning & purpose -component of effective budgeting program-performancLbudgeting -zero based budgeting -concept- importance and relevance.

Unlt III: variance analysls

Standard costing roncept and purpose of standards - types of standards -standardsetting - material variances -labor variances-overhead variances -sales variances -variance analysis - interpretation.

Unit - IV: Responslbllity Accounting:

Responsibility Centers-Need for divisionalization-types of responsibility centers-Performance reports-responsibility accounting-Behavioral aspects-SegmentedPerformance evaluation- Transfer Pricing.

unlt - v: Activity based costing aad customer account prolttabiltty analysis:

Activity based costing systems-Meaning-tracing costs from activities to products andservices- Activity based Management-Activity Cost drivers-Activity based Costing Vstraditional costing. customer account profitability analysis-Meaning and need forcAP analysis-Managing customer Profrtability, managing relationships - customercosts in service companies.

.I .\ \-.\.,.*,=*q Qcc r'aJ=-HEAD OF DEP^q'\rr''t J - ='

DEPARTMEI'IT CF I']I].i:' ;'.T-

6r,Rvnns'''" "isAi,l, .i ,.'1, -- -' -

1. Khan M.Y. and Jain. P.K., "Management Accounting - Text, problems andcases", 2007, 4th edition, Tata McGriw Hill, New Delhi. "

2. M.A. Sahaf, "Management Accounting - principles and practice", 20O9, Vikas,New Delhi.

3. Paresh Shah, "Management Accounting", 2O1O, Odord Universit5r press,Publications

4. M. C. Shukla, T.S. Grewal and M.P. Gupta, .Cost Accounting - Test andProblems", 2010, S. Chand.

5. Sudhindra Bhat, "Management Accounth{,2OO9, Excel Books, New Delhi.

Suggested Readlngs:

1. Hansen& Mowen, 'Management Accounting", 2OOg, Zttr ed. Cengage Learning,New Delhi.

2. Bamber, Braun & Harrision, "Managerial Accounting", 2009, pearson Ed, New

References:

Delhi.3. Ronald.W.Hilton, G.Ramesh&M.Jayadev, .Managerial Accounting", 200g, Tata

McGraw-Hill.4. Ward. K, "Strategic Management Accountingl, 2010, Butterworth Heinemann,

New Delhi.

5. Edward J. Blocher, Kung H. Chen, Gary Cokins and Thomas W. Lin, "CostManagement-A strategic Emphasis', 2006, Tata McGraw Hill.

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,EPARIUENTo;d1;. ] -. ,,6HAVAN,Svrii:ri,:",rn;, .,,, =l

sArNr(punr, :._i,,oiiiooioi.. . =,UNIVEK1-50000 P

Year II

HEAD OF DDFPANI ENI OF MAI,]A'Bi.{AVAN'S VIVEK,,I'

unlt - I: organlzatlonal change: concept, Importance and imperative of change,forces of change, change Agent, 'Ilpes of change, planned and unplanned change,Resistance to change: Sources of resistance to change: why people resist change inthe workplace, overcoming resistance to change, minimizing resistance to change.

Unit - II: Introduction &Foundations of OD:

overview of the field of oD-Definitions of oD-A short history of oD and its evolution-Growth and relevance of oD-characteristics of oD-values, assumptions, and beliefsin OD.

Models and rheories of Planned change-(a) Lewin's change Model (b) Burke-LitwinModel (c) General Model of Planned change-systemstheory-participation andEmpowerment-Teams and ream work-Parallel learning structures-A hormative-reductive' stratery of changing-Applied behavioral Science-Action Research as aprocess and as an approach.

Unit UI: Managlng the OD Process:

Diagnosis - The six-box Model-The action component-oD interventions and theirnature-An overview of classification of oD interventions-planning choosing, andimplementing of an intervention strategr-Evaluating and institutionalizing ODinterventions-The program management component-conditions for optimal successof OD-Issues in Consultanttlient Relationship.

Unlt-IV: Human Process Intenrentlons:

Human Process approaches: T-Groups-Process-consultation-Third partyintervention-Team Interventions-Techniques and exercises used in Teaminterventions: Role Analysis Technique-Role Negotiation Technique-ResponsibilityCharting-Force Field Analysis-Broad Team Building interventions. Organizationalprocess approaches: Organization Confrontation-Inter-group Relations interventions-Grid OD.

Unit-V: Techno-Structural and Strategic Intenrentlons:

Techno-structural interventions: structural Design-(i) Restructuring organization-Downsizing - Reengineering (ii) Employee involvement: euality circles-Total eualityManagement (iii) Work Desigrr: Engineering Approach-System Approach.

Strategic Interventions: Organizational Transformation and its Characteristics-culture change - self - designing organizations-organizational Learning.

Master of Businese AdmlnistratiouOrganlzational Change and Development (H)

M8A305.2Semester I PPW: 4

11r

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References:

1. Thomas G. cummings, christopher G worley, "organization Development andChange', 2007, Thomson, 8th Ed.2. wendell French, cicil, H. BelI, Jr, veena vohra, "organization Development",2006, Pearson Education. 3. wendell French, cicil, H. Bell, Jr. (6e) .organizationDevelopment', Prentice Hall of India.3. Kavitha Singh, "OrganLation Change & Developmenf , 2OOS, Excel Books.

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Suggested Readlngs:

1. Reider Dale, "organization & Development - strategies, structures, and process",2006, Sage Publications, New Delhi.

?. R. Sullivan, Gary Mclean, Jossey Bass. Brown, "practicing OrganizationDevelopment', 2006, Pearson Education.

3. S. Ramanarayan, T.V. Rao, Kuldeep Singh, .Organization Development_Intervention and Strategies", 2006, Response Books.

"tS<^*i'*-''---5

Year II

Unlt-I: Marketing Communlcation:

The nature of marketing communication. The integration of marketingcommunication. Integrated marketing communication planning process. Model ofmarketing communications decision process. Establishing objectives and budgetingfor the promotional programme, monitoring, evaluating & controlling the promotionprogramme.

Unlt - II: Developlng Integrated Marketing Communlcatlon:

Creative strates/ development. Process of execution of creative stratery: Appeals,execution styles and creative tactics. Media planning & Stratery: Developing MediaPlans & Strategies and Implementation with IMC perspective.

Unit - III: Personal Selling:

Role of personal selling in IMC programme. Integration of personal selling with otherpromotional tools. Personal selling process and approaches. Evaluating, motivatingand controlling sales force effort.

Unit - IV: Sales Promotlon and Support media:

Sa-les Promotion - objectives, consumer and trade oriented sales promotion.Developing and operating sales promotion for consumers & trade: Sales promotiontools: off - shelf offers, price promotions, premium promotions, prize promotions.Coordinating Sales promotions and advertisement.

Support media - Elements of Support media and their role.

Direct marketing, publicity and public relations.

Unlt - V: Distrlbution Management:

Role and functions of channels of distribution. Distribution Systems. Channel design,and selection of channels, Motivation and control of channel members. Distributionof Services.

References:

l. Shimp 'Advertising and Promotion", 2007, Cengage Learning.

2. G-eorge_ E Rglch, Micheal A Belch & Keyoor Purani "Advertising and promotion,,2010, Tata McGraw Hills, Tttt Ed.

3. Shah & D'souza "Advertising & Promotion', 2010, Tata McGraw Hills.4. Iane, King & Russel "Advertising Procedure" 6lc Pearson publishers.

5. S.A. Chunnawalla, K.C.Sethia "Advertising,, 2010, HpH.

J4ffih;ffi,$,DEPARTMENT OF rlitu-G, i;EHAVAN'S VIV:KAI,JA ]i .

SAtNlKpUat, SECir,._-,,,,_.

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Master of Buslness AdministrationPromotlon aad Dlstributlon Management (M)

M8A306.2Semester I PptrI: 4

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BUSINESSMANIA\

S MANAsrwtrINIVERSITY -.^n nn7 lA.t

Suggested Readlngs:

l.sHH Kazmi & satish Batra 'Advertising & Sales promotion", 2009, ExcelPublishers.?. O1. S. Gupta'Sales & Distribution Management",2OtO, Excel Books, 2nd Ed.3.Krishna K. Havaldar and vasant Ivt. cavale 'Sales & Distribution 'Management",2OO9, Tata McGraw Hills.4.Roddy Mullion "Sales Promotion,, 201O, Kogan parge publishers.S.Panda & Sahadev "Sales & Distribution Management" , 2oog, oxford universityPress, U.P.6.Ogvinn, Allen & Semenik "Advertising Management" ,2OlO, Cengage kaming.7.Tony Carter "Sales Force Management" ,2OOB, Jaico publishers.

S.Rositer & Percy, uAd-Management & Integrated Marketing communicati on" , 2006,Tata McGraw Hills.

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Master of Business AdmlnistratlonPersoaal Flnance (F)

M8A304.3Semester I 4

ObJective:It is designed to introduce the student to the concepts, tools, and applications ofpersonal finance and investments to set goals and develop a financial plan.

Uolt 1: Baslcs of personal flnanclal management:

Introduction to personal finance planning, objectives of PFp, steps in formulatingPFP, PFP strategies, PFP process, preparation of personal budget, personal financialstatements, case studies on personal financial planning of individuals.

Unlt 2: personal savlngs & lnvestment:

Investment criteria - liquidity, safety and profitability. Savings instruments of postoffice and banks, Chit funds, investment in shares, debentures, corporate andgovemment bonds, mutual funds. Investment in physical assets - real estate, goldand silver. Risk and return associated with these investments.

Unlt 3: computation of return and rlsk of personal lnveatment:

Present value and future value of a single amount and an annuity, Computation ofinterest, dividend and capital gains on personal investments, Impact of leverage onreturn.

Unlt 4: Retiremeut Savlngs Plans:

Pension plans -Defined contribution plan and Defined benefit plan, provident fund,gratuity, life insurance plans, general insurance plans, reverse mortgage plans.

Unlt 5: Tax plannlng

Personal tax planning, tax computation, products meant for tax exemptions, filing ofincome tax returns.

References:

l. Personal finance byjack R.kapoor, les R. Dlabay and Robert j. Hughes, TatMcGraw - Hill publishing company Ltd. New Delhi

2. Gitman et a1., personal financial planning, 1lttr edition, south western collegepubtcation 2007

3. keown, Arthur j., personal finance, pearson education

PPW

L/HEAD OF

']EPARIIDEPMTMENI 0F |.,lr\l't.r: '' .iT STUDIES

BHAVAN'S VIi/EKAII I,I. !A CSLL;.iiSAINIKPURI, SEul, iDEIiABAD.

Year II

*l"eAL

Year II

\-'.--

- HEAD OF DEPABTMENT

DTPASTMENT OF I/ANAGEIIIiIT STLINIES

BI{AVAN'S Vl\rE(prr,\r.:DA a.l; I _:sAl|,ltif J,,l, !-.- ,- _,,,,....),

PPW:4

Unit I: Introductlon to Organlzatlonal psychologyorganizatiorral Psycholory - Historical evolution of organizational psychologr -Feldman's organizational socialization process - Impact of diversity o., socialiratidi

Unlt II: Productlve and Counterproductlve BehavlourProductive Behaviour in Organizations - Job performance - Organizational citizenshipbehaviour - Innovation - Counterproductive Behaviour in Organizations - Ineffectivljob performance - Absenteeism and turnover

Uait IV: Intergroup Behaviour

]Ypes of interactions - Predictors of interaction patterns - Intergroup conflict -Improving the quality of intergroup relations

Unit V: Organlzational Cultureorganiza4onll culture - Manifestations of organizational culture, Measuringorganizational culture, Changing organizational culfure

Reference Book

-J:", lt.Jg M..(2006).. organisational Psgctnlogg-A scientist practitionerApproach, I le;New Delhi: Wiley India

Suggested Readlng:

^s :lc.*-q--

Master of Business AdrnlnistrationOrganizational Psychologf (H)

M8A305.3Semester I

Unlt III: Occupatlonal StressBrief history - Approaches (medical, clinica-l/counseling, engineering psycholory, andorganizationalpsycholory) - workplace stressors - Reducing the impaci of woilplacestressors

1. McKenna, Ey8ene F. (2000). .Business Psychotogg and OrganisationalBehauiour,3/e; New Delhi: Vikas Publishing

2. Barory Robert A., Donn BFne, and Nyla R. Branscombe (2006). socialpsgchotogg,11/e; New Delhi: Prentice Hall India

3. Narayan Rao, Counselling & Guidance 2E', Tata MacGrawHill

Master of Business AdministrationAdvertising and Sales Promotion (M)

M8A306.3Semester IYear II

Unlt I: Introductlon to Advertlslng

i{qADI,€PABTMENT OF I,lAiji3i\4:I{T sTU:,:SBHAVAN,S VIVEI(ANAI'IDIi CL-TLL.u;

PPIV:4

Marketing communication mix, Integrated Marketing communication,communication process models-AlDA, Hierarchy of effects, Innovation-Adoption,communications model, Definition, importance, functions, and objectives ofadvertising. Role of advertising in marketing communication. Advertising plan, FiveMs of advertising, Advertising Budget, Advertising Agencies-functions.

Unit II: Cteatlve and Medla Strategy Development

Creative strategr/Big idea, Steps in creative strates, development, process ofexecution of creative strategr, Structure of advertising copy, Layout, Appeals,execution styles and creative tactics. Media planning and stratery, Reach, frequencyand impact decisions, choosing among major media t5rpes, Media strategzimplementation with IMC perspective. Emerging Media options.

Unit III: Advertlsement Effectiveness

Testing for advertising effectiveness; Advertising research: communication-effectresearch, sales-effect research, methods of copy testing, Advertising researchagencies. Social, Economic, cultural and Ethical aspects of advertising, Funclions ofASCI, Advertising awards.

Unit IV: Sales Promotion

Sales Promotion: Meaning, purpose, Mqjor decisions in Sales promotion, Consumerand Trade Promotion tools, Coordinating Sales Promotion and Advertising.

Unlt V: Digital and Soclal Media Marketing

Digital media basics, Digital Consumer, Digital Marketing: Advantages andDisadvantages, challenges of Digital Marketing. E-mail and Mobile marketing, video-based Marketing, Pod Casts, SEO, SEM, Google analytics, banner/Displayadvertising, understanding social media marketing and platforms, pR and DigitalReputation management.

References:

1. Philip Kotler: 'Marketing Management-The Millennium Edition,, 2001, prenticeHa-lI of India Rrt. Ltd., 10th Edition.

2. S.A.Chunawalla: Advertising, Sales & Promotion Management, Himalaya,2OL23. Batra, Myers and Aaker: 'Advertising Management,, 2003, prentice Halt of India

hrt. Ltd., Sft edition.

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4. John R.Rossiter and Larry Percy: 'Advertising and Promotion Management,,McGraw-Hill, 1987.

5. George E.Belch, Michael A.Belch, Keyoor Purani: lAdvertising and promotion-An Integrated Marketing Communications Perspective', Tata McGraw-HillEducation h/t. Ltd, 7tr Edition, 2010.

Suggested Readlngs:

l.Frank Jefkins: Advertising, Pearson, 2012

2.Kruti Shah and Alan D'Souza: Advertising and Promotions, TMH, 2012

I.iEAD OF DEPARTIIEI.IT

0SPARTMENT 0F M/.i!r'11 r'lT STUDI:S

iltAVAN'S V|VEXAil,f,', r' C liLlilESAlNlKPUili, SECi .-. ';'-;J'

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Master of Business AdmlaistrationServiees aad Retail Marketing

M8A406.2

Year II Serrester II PPIII: 5

(Totat: 6O Periods Per semester)

Unit - I: Senrlce:iorr""pi", scopc of services. Goor.ls-services continuum. 41s of services coods

;J ^services. categorization. Inclustrial services. segrnentation target

il"rf."tl"g ""d posirioiing. Custonrer expectations and perccptions of services'

Unit - II: Senrice marketlng Mix:Product, Pricing, Place, PrJrnotion, Peo-ple,- Plrysical evidence and process'

Serv'ice Quality-Dirn.trtior.. oi q"ojity' Qtratity Managcnrent'..and Measuring

".r"rc. Quality. Strategies for aealing rvith iurangibility' invcntory'

inconsistency and irrseparability'Irnit - III: Sirategies for services lilarketingl.service Marketing i.i""sl.- External tr,tarteting, Intemal Marketing'

n"i.,i""*frip Marleting i,,a lnteractive Marketing Building- customer

Relil.tionship tl-rough sJg*..,tution and retention strategies. cRM- Definition-r';;;;; ;".";onsible-for &M g'o'vth, framework of CRM' 'tlpes of CRM ' CRM

and RelationshiP N4arketing'Urrtt - IV: Retail MarketingRetail marketing-introclui-tion, meaning, characteristics, emergence 9r

"ig""2",1""- or-r*r.itffi--- iip". of-Relailers, role of retailing, trends in

retailing FDI in X.t"ii -]

proUle*" of India' Retailing - Current Scenario'

iu"to..it n,tencing retail pricin g, Retail pricing strategies'

unit - v; store -.r,.g.*"r,t ind visuil merchandising: store Management:

nespo*siUilities nf Stoi Manager, Store Security' Store Record and Accounting

System, Coding SYStem, Storeily""t,' d.esig;:

-tyrr"l of l-ayouts, role of Visual 1r'lerchandiser' Visual

MJrchandisirr-g teciririques, Coltrolli,g Costs a'r<l Reducilg Inventories Loss'

il*i*i"r., lntiriors Customer Selice, Planning MerchzL.clise Asriortr$ents -

;;;;;';;S;;s _Bu-r,i.g mercha'clisc and Itetail commu'ic.ti.n Mix.

Suggested Books:i. E Bfr^r*charjee, uservices lvlarketing, Cor:cepts anci Pianni*g", 2010, Excel

Books, New Delhi.2. S.M.JHA, uservices lilarketing', 2009, HPI{, Mumbai'i. n."rp"f iU. X *,a Gupta S.-l "Services Ivlarketing Concepts, Applications

ar,.d bases, 2000, Gaiglria Pul:lishing Compaty - Nerv-Dclhi' .

4. Lovelock, ctratte,jie,--.ii*i.l:i- lrui"t"tin! Peopte, 1'cci:nolory StrateS/'2006, Sth Ed, Pearson Ed.

s. vi""il Jauhari, r<iiti butta, "ser.vices,, oxf<rrd University Press, Nen' DeljrL'

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