Environmental Scan

Environmental Scan

By: Sasha Ferguson, Lauren Cline,Katrice Frazier, Corey Wise, Eric Nally

StrengthsCommunity Involvement Team Members

Red Card

Employee balance between work and life

P-Fresh Section

Clothing

December spending

Top Sales Days: Mothers Day, Black Friday, Easter

Military & Veteran Support

One stop shopping

WeaknessesCompetition

Wal-Mart

National Not Global

High Turnover

Lack of variety in generic foods

Target does not have many weaknesses

Opportunities

On track to reach a total of $1 billion in giving to education—with a focus on reading—by the end of 2015

5% profit is givento the community

Internships

Undergraduates

Pricing Strategies National Customer Base

ThreatsWal-Mart & Kroger

Competitors

Economy

Complaints

Recession

Spending budgets

Weaknesses

Obstacles

Economic Downfall

5 year Stock Price For Target

Income Statement For TGT

355,000 Employees

Q & AQ: Who is Targets Targeted customers?A: Women 30-40 years of age with children

(housewives)

Q: What section of target provides the most income?

A: Clothing

Q: Is your customer base local, national, or global?A: National

Expect More, Pay Less