Entrepreneurship presentationforlibraryapril9th

Boot Camp 4 Entrepreneurs

Session 1:April 9, 2012

5-6:30

Idea Generation & Screening:Customer Pain Points

Dr. Amy Sauers

2

Introductions

Ordeal of Entrepreneurship

Crossing the Chasm

Target Niche Differentiate with Demographics

Entrepreneurship Steps

Customer Pain Point

Emotional Motivation

Pitch Your Prospect Activity

Entrepreneur’s Character

Business Map

Strategy Scoreboard Pitch the Room

Homework

Agenda – Session 1

3

The Ordeal: Entrepreneur’s Stages

4

The Ordeal: Crossing the Chasm

How to Cross: Niche Target

Law of Chasm Model

5

How to Cross: Target the Niche

Win the Target. Repeat.

6

Differentiate or Die

Polarize

Age/Family Stage

Gender

Ethnicity

Income/SES

Location

Generation

Aspirations

7

Target Customer Pain• Guilt• Google

“complaints”• Takes too

much time and effort

Meaningful, Emotional Solution• Save your

loved ones• They’ll love

you• Saves you

time

Prototype & Sell• Would you

use?• Would you

recommend?• How much

should I sell it for?

• Google tools

Business Model• How will you

make $• Wheel• Breakeven• 3 statements

Entrepreneurship Steps

8

Meaningful, Emotional Solution• Save your loved ones• They’ll love you• Saves you time

What’s Meaningful?

Esteem - Actualization• Respect from others

Love• Belonging

Safety• Shelter• Family safety

Physiological needs• Food• Free from physical pain

9

Listen: Custome

r Pain

Meaningful, Emotional

Solution

Meaningful, Emotional Motivation

10

Agile Business Plan

11

Target Customer

Pain

Meaningful, Emotional Solution

Pitch your Prospect

12

Passion

Get others on board

Persistence and discipline

Customer-focus

Entrepreneur

Entrepreneur’s Character

13

Mission Vision

Strategy Values

Business Map

14

Goal 1•Tactic 1•Tactic 2•How will this goal be measured•How will you know when you’ve “won”

Goal 2•Tactic 1•Tactic 2•How will this goal be measured•How will you know when you’ve “won”

Goal 3•Tactic 1•Tactic 2•How will this goal be measured•How will you know when you’ve “won”

Strategy Scoreboard

15

Target Customer

Pain

Meaningful, Emotional Solution

Pitch the Room

16

Introductions

Ordeal of Entrepreneurshi

p

Crossing the Chasm

Target Niche

Differentiate with

Demographics

Entrepreneurship Steps

Customer Pain Point

Emotional Motivation

Pitch Your Prospect Activity

Entrepreneur’s Character

Business Map

Strategy Scoreboard

Pitch the Room

Homework•SBA•Art of the Start•Lean Startup

Summary – Session 1

17

Homework for Session II – April 16 5pm:1. Check out The Art of the Start or Google

Guy Kawasaki.2. Check out The Lean Startup, by Eric Ries3. Do the SBA Online Tutorial Course

http://dor.myflorida.com/dor/taxes/registration.html

•Contact:Amy SauersSauers.Amy@spcollege.eduSt. Petersburg College – EpiCenter