Enrollment management presentation website

Division of Student AffairsHistory, Philosophy and Values

ByDr Fay M. Butler

Division of Student AffairsHistory, Philosophy and Values

ByDr Fay M. Butler

What is the origin of EnrollmentManagement?

How do we define enrollmentmanagement?

Why does it matter? What does Enrollment Management

mean for student affairs?

What is the origin of EnrollmentManagement?

How do we define enrollmentmanagement?

Why does it matter? What does Enrollment Management

mean for student affairs?

To appreciate enrollment managementas a profession, a quick examination ofits roots is necessary.

To appreciate enrollment managementas a profession, a quick examination ofits roots is necessary.

Enrollment Management as a professionbegan at Boston College in the 1970’swhen the Dean of Admissions andExecutive Vice President realized thatthere was a need to direct admissionresources, minimize student attrition,predict market demands and developfinancial aid strategies (Black, 2001).

Enrollment Management as a professionbegan at Boston College in the 1970’swhen the Dean of Admissions andExecutive Vice President realized thatthere was a need to direct admissionresources, minimize student attrition,predict market demands and developfinancial aid strategies (Black, 2001).

During this time period, BradleyUniversity in Illinois also applied formalmarket research to admission strategieswith great success. In the 1980’s, DonHossler, largely considered to be thechief guru of enrollment management,expanded the components of enrollmentmanagement beyond the Boston Collegemodel.

During this time period, BradleyUniversity in Illinois also applied formalmarket research to admission strategieswith great success. In the 1980’s, DonHossler, largely considered to be thechief guru of enrollment management,expanded the components of enrollmentmanagement beyond the Boston Collegemodel.

The components of the expandedmodel included student marketing andrecruitment, along with pricing andfinancial aid.

The components of the expandedmodel included student marketing andrecruitment, along with pricing andfinancial aid.

Hossler also emphasized the idea thatthe enrollment management area wouldneed to have a strong influence on thefollowing areas: academic and careercounseling, academic assistanceprograms, institutional research,orientation, retention programs andstudent services.

Hossler also emphasized the idea thatthe enrollment management area wouldneed to have a strong influence on thefollowing areas: academic and careercounseling, academic assistanceprograms, institutional research,orientation, retention programs andstudent services.

Hossler’s contribution to the field wereinvaluable especially since hechallenged these new professionals torecognize the need for a new level ofprofessionalism vis-à-vis a soundknowledge base and the need for strongresearch and planning efforts forenrollment managers (Black, 2001).

Hossler’s contribution to the field wereinvaluable especially since hechallenged these new professionals torecognize the need for a new level ofprofessionalism vis-à-vis a soundknowledge base and the need for strongresearch and planning efforts forenrollment managers (Black, 2001).

Hossler and Bean (1990) have definedenrollment management as:

“An organizational concept and a systematicset of activities designed to enable educationinstitutions to exert more influence over theirstudent enrollments. Organized by strategicplanning and supported by institutionalresearch, enrollment management activitiesconcern student college choice, transition tocollege, student attrition and retention, andstudent outcomes”.

Hossler and Bean (1990) have definedenrollment management as:

“An organizational concept and a systematicset of activities designed to enable educationinstitutions to exert more influence over theirstudent enrollments. Organized by strategicplanning and supported by institutionalresearch, enrollment management activitiesconcern student college choice, transition tocollege, student attrition and retention, andstudent outcomes”.

It matters because planning is importantfor future success especially with therapidly changing economy. While we maynot control external issues such as theeconomy and the environment, we canstrategically plan to use our knowledge tomaximize the control of outcomes.

It matters because planning is importantfor future success especially with therapidly changing economy. While we maynot control external issues such as theeconomy and the environment, we canstrategically plan to use our knowledge tomaximize the control of outcomes.

For student affairs, managing enrollmentmeans:

Our strategies must be linked with thestrategic plans of LaGuardia

Data driven, analytical, comprehensiveengaging, collegial and technologicallysavvy

For student affairs, managing enrollmentmeans:

Our strategies must be linked with thestrategic plans of LaGuardia

Data driven, analytical, comprehensiveengaging, collegial and technologicallysavvy

The following are the essentials of anenrollment management plan:

a) a shared vision statement by allenrollment services staff;

b) marketing; c) recruitment; d) financial aid; e) student services with a student first

philosophy and; f) retention.

The following are the essentials of anenrollment management plan:

a) a shared vision statement by allenrollment services staff;

b) marketing; c) recruitment; d) financial aid; e) student services with a student first

philosophy and; f) retention.

The following are the essentials of anenrollment management plan:

a) contact center, electronic recruiting,prospect management;

b) demographic analysis, territorymanagement, alumni support, parent toparent programs;

c) community outreach, one stop centers,summer session and weekend programs;

d) learning communities, mandatoryorientation, comprehensive advising;

e) academic warning programs, writingcenters and career counseling;

The following are the essentials of anenrollment management plan:

a) contact center, electronic recruiting,prospect management;

b) demographic analysis, territorymanagement, alumni support, parent toparent programs;

c) community outreach, one stop centers,summer session and weekend programs;

d) learning communities, mandatoryorientation, comprehensive advising;

e) academic warning programs, writingcenters and career counseling;

Discussion and Q and A?

Dr. Fay M. ButlerAssistant Deputy to the Vice President of Student Affairs718-482-5281fbutler@lagcc.cuny.edu

Do Not Reproduce without permission from Author

Discussion and Q and A?

Dr. Fay M. ButlerAssistant Deputy to the Vice President of Student Affairs718-482-5281fbutler@lagcc.cuny.edu

Do Not Reproduce without permission from Author