Engaging the Next Generation of Innovators
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Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC
Accelerating Business Growth Through Strategic Innovation
Engaging
the Next
Generation
of Innovators
1
Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 2
Engaging
the Next
Generation
of Innovators
THE CONTEXT What’s Going On Out There?
WHY IS THIS? What Are the Forces That Are Shaping This?
SO WHAT? What Are the Implications for Businesses?
WHAT TO DO? How Should We As Companies Respond and Adapt?
Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC
What’s Going On Out There?
Contrary to popular belief, millennials around the world are ambitious and eager
to work hard to become leaders. But they want to do it on their terms, in jobs
that give them meaning and allow them to contribute to society.
As important as becoming a manager is, only 24 percent strongly want a fast-
track career with constant promotions. Most millennials’ focus is to grow and
learn new things, the second most important goal in their lives after work-life
balance.
Henrik Bresman
Associate Professor of Organisational Behavior at INSEAD
INSEAD Emerging Markets Institute (EMI), the HEAD Foundation and Universum – global study on millennials.
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Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 4
FOUR FORCES1
34
2
Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 5
Force #1 – They Have Been Digital Native All Their Lives
Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 6
Force #2 – Exposed to Constant & Rapid Change
Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 7
Force #3 – Exposed to User-Centric Value Delivery Models
Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 8
Force #3 – Exposed to User-Centric Value Delivery Models
Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 9
Force #4 – Exposed To An Era That Celebrates the Startup
Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 10
SO WHAT ?
Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 11
THESE FOUR FORCES
HAVE
COMPLETELY ALTERED
THEIR
WAY OF LOOKING AT…
Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 12
THE WORLD
Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 13
AND IT HAS
COMPLETELY ALTERED
THEIR
WAY OF LOOKING AT…
Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 14
THEIR OWN LIVES
Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 15
AS A RESULT…
Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 16
They Have Very Different Expectations for the Workplace!
Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 17
THERE ARE
THREE THINGS
THEY SEEK FROM
THE WORKPLACE
Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 18
They Want To Be a Part of Constant Innovation
Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 19
They Have a
Need for Speed
Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 20
They Want To Be Treated Like The Adults They Are
Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 21
HOW DO WE DO IT ?
WHAT WOULD IT LOOK LIKE
IF COMPANIES WERE TO
TAP INTO THIS HUNGER ?
Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 22
Remake the Workplace
To Be “Experiential”
CORPORATE MARKETPLACE PARTICIPANT
MANDATES
Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 23
CORPORATE
MANDATES
Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 24
Meaning Making
Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 25
Locus Of Value
Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 26
Cultural Agility
Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 27
“Left Braining” Practices
Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 28
“Right Braining” Practices
Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 29
CORPORATE
MANDATES
Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 30
MARKETPLACE
MANDATES
Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 31
Market Acuity
Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 32
Organizational Velocity
Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 33
Business Experimentation
Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 34
Intrapreneurialism
Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 35
MARKETPLACE
MANDATES
Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 36
PARTICIPANT
MANDATES
Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 37
Engagement
Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 38
Team Formation & Management
Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 39
Work Time
Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 40
Work Place
Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 41
Skill Development &
Utilization
note
Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 42
Career Progression
Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 43
PARTICIPANT
MANDATES
Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC
The Experiential Workplace Framework
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EngagementCitizenship, Not EmploymentFreemployee – Many PathsThe Death of TitlesFunctional Role Balancing
Team Formation & ManagementCharter-Based Project TeamsSelf-Forming TeamsSelf-Regulating Teams
Work TimeWork Life IntegrationWork Time Autonomy (individuals)Meeting Rationalization
Work PlaceWork Location Autonomy (teams)Work Space Design
Skill Development & UtilizationDeath of Pigeon-HolingThe Stitch-Shaped PersonLeveraging The “Re-Makers”
Career ProgressionPeriodic ReinventionPay & Reward EquityOngoing Organic & Holistic ReviewOutcome-Based Career Advancement
Market AcuityListening AcutelyTasting EngagementFeeling For Our CustomersSeeing The World DifferentlySniffing Out Nascent Market Opportunities
Organizational VelocityRapid Learning ModelsRapid Execution ModelsOrganizational Memory
Business ExperimentationBusiness ExperimentsSkunkworksInternal Lean StartupsNew Venture Pursuits
IntrapreneurialismCommunities of PassionIntrapreneuringBusiness Plan Competitions / Shark TanksMaker Labs
Meaning MakingPurposeVision
Locus of ValueCustomer / Company / ShareholderLong-Term Patience
Cultural AgilityBeing a Community, Not a CompanyUsing Values in Place of Rules – HumanizeHaving a Culture Code – CitizenshipRunning Flat – Reinvent ControlRetooling For an Open & Borderless WorldLeveraging the Advantages of DiversityRemaining Open to the Change Around UsEmbracing Constrained Failure
Left-Braining PracticesProcess Standardization - AutomateProcess Optimization - BalanceAnalytics – Expand
Right-Braining PracticesThe Role of EmpathyThe Role of AnalogyThe Role of ImaginationThe Role of CreativityThe Role of Associativity
M A R K E T P L A C E PA R T I C I PA N TC O R P O R AT E
Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 45
Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 46
A Few Examples
• The Nerdery
• InsuranceNext
• Mars Petcare Poland
• HCL Technologies (India)
Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC
The Experiential Workplace Framework
47
EngagementCitizenship, Not EmploymentFreemployee – Many PathsThe Death of TitlesFunctional Role Balancing
Team Formation & ManagementCharter-Based Project TeamsSelf-Forming TeamsSelf-Regulating Teams
Work TimeWork Life IntegrationWork Time Autonomy (individuals)Meeting Rationalization
Work PlaceWork Location Autonomy (teams)Work Space Design
Skill Development & UtilizationDeath of Pigeon-HolingThe Stitch-Shaped PersonLeveraging The “Re-Makers”
Career ProgressionPeriodic ReinventionPay & Reward EquityOngoing Organic & Holistic ReviewOutcome-Based Career Advancement
Market AcuityListening AcutelyTasting EngagementFeeling For Our CustomersSeeing The World DifferentlySniffing Out Nascent Market Opportunities
Organizational VelocityRapid Learning ModelsRapid Execution ModelsOrganizational Memory
Business ExperimentationBusiness ExperimentsSkunkworksInternal Lean StartupsNew Venture Pursuits
IntrapreneurialismCommunities of PassionIntrapreneuringBusiness Plan Competitions / Shark TanksMaker Labs
Meaning MakingPurposeVision
Locus of ValueCustomer / Company / ShareholderLong-Term Patience
Cultural AgilityBeing a Community, Not a CompanyUsing Values in Place of Rules – HumanizeHaving a Culture Code – CitizenshipRunning Flat – Reinvent ControlRetooling For an Open & Borderless WorldLeveraging the Advantages of DiversityRemaining Open to the Change Around UsEmbracing Constrained Failure
Left-Braining PracticesProcess Standardization - AutomateProcess Optimization - BalanceAnalytics – Expand
Right-Braining PracticesThe Role of EmpathyThe Role of AnalogyThe Role of ImaginationThe Role of CreativityThe Role of Associativity
M A R K E T P L A C E PA R T I C I PA N TC O R P O R AT E
Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 48
The
Innovation Generation
Welcomes You
to Their Time !
Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 49
About Us
Legacy Innovation Group is a strategic growth firm
rooted in insight and innovation.
We help companies create new businesses, brands, and products – and reinvent existing ones.
We have a passion for helping business leaders find their path toward market leadership.
Our signature approach blends a selection of "high-yield" methods to connect companies and
brands with promising new ideas.
• Needs side: Trend Study + Discovery-Driven Innovation
• Opportunity side: Business Model Innovation + Experience Design
• Commercialization: Organic Growth + Inorganic Growth
We also help companies rethink their strategies, cultures, processes, and
workplaces to become highly proficient at using innovation to drive growth and
move at the speed of their markets.
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