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Page 1: Engaging the Next Generation of Innovators

Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC

Accelerating Business Growth Through Strategic Innovation

Engaging

the Next

Generation

of Innovators

1

Page 2: Engaging the Next Generation of Innovators

Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 2

Engaging

the Next

Generation

of Innovators

THE CONTEXT What’s Going On Out There?

WHY IS THIS? What Are the Forces That Are Shaping This?

SO WHAT? What Are the Implications for Businesses?

WHAT TO DO? How Should We As Companies Respond and Adapt?

Page 3: Engaging the Next Generation of Innovators

Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC

What’s Going On Out There?

Contrary to popular belief, millennials around the world are ambitious and eager

to work hard to become leaders. But they want to do it on their terms, in jobs

that give them meaning and allow them to contribute to society.

As important as becoming a manager is, only 24 percent strongly want a fast-

track career with constant promotions. Most millennials’ focus is to grow and

learn new things, the second most important goal in their lives after work-life

balance.

Henrik Bresman

Associate Professor of Organisational Behavior at INSEAD

INSEAD Emerging Markets Institute (EMI), the HEAD Foundation and Universum – global study on millennials.

3

Page 4: Engaging the Next Generation of Innovators

Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 4

FOUR FORCES1

34

2

Page 5: Engaging the Next Generation of Innovators

Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 5

Force #1 – They Have Been Digital Native All Their Lives

Page 6: Engaging the Next Generation of Innovators

Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 6

Force #2 – Exposed to Constant & Rapid Change

Page 7: Engaging the Next Generation of Innovators

Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 7

Force #3 – Exposed to User-Centric Value Delivery Models

Page 8: Engaging the Next Generation of Innovators

Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 8

Force #3 – Exposed to User-Centric Value Delivery Models

Page 9: Engaging the Next Generation of Innovators

Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 9

Force #4 – Exposed To An Era That Celebrates the Startup

Page 10: Engaging the Next Generation of Innovators

Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 10

SO WHAT ?

Page 11: Engaging the Next Generation of Innovators

Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 11

THESE FOUR FORCES

HAVE

COMPLETELY ALTERED

THEIR

WAY OF LOOKING AT…

Page 12: Engaging the Next Generation of Innovators

Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 12

THE WORLD

Page 13: Engaging the Next Generation of Innovators

Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 13

AND IT HAS

COMPLETELY ALTERED

THEIR

WAY OF LOOKING AT…

Page 14: Engaging the Next Generation of Innovators

Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 14

THEIR OWN LIVES

Page 15: Engaging the Next Generation of Innovators

Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 15

AS A RESULT…

Page 16: Engaging the Next Generation of Innovators

Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 16

They Have Very Different Expectations for the Workplace!

Page 17: Engaging the Next Generation of Innovators

Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 17

THERE ARE

THREE THINGS

THEY SEEK FROM

THE WORKPLACE

Page 18: Engaging the Next Generation of Innovators

Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 18

They Want To Be a Part of Constant Innovation

Page 19: Engaging the Next Generation of Innovators

Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 19

They Have a

Need for Speed

Page 20: Engaging the Next Generation of Innovators

Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 20

They Want To Be Treated Like The Adults They Are

Page 21: Engaging the Next Generation of Innovators

Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 21

HOW DO WE DO IT ?

WHAT WOULD IT LOOK LIKE

IF COMPANIES WERE TO

TAP INTO THIS HUNGER ?

Page 22: Engaging the Next Generation of Innovators

Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 22

Remake the Workplace

To Be “Experiential”

CORPORATE MARKETPLACE PARTICIPANT

MANDATES

Page 23: Engaging the Next Generation of Innovators

Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 23

CORPORATE

MANDATES

Page 24: Engaging the Next Generation of Innovators

Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 24

Meaning Making

Page 25: Engaging the Next Generation of Innovators

Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 25

Locus Of Value

Page 26: Engaging the Next Generation of Innovators

Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 26

Cultural Agility

Page 27: Engaging the Next Generation of Innovators

Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 27

“Left Braining” Practices

Page 28: Engaging the Next Generation of Innovators

Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 28

“Right Braining” Practices

Page 29: Engaging the Next Generation of Innovators

Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 29

CORPORATE

MANDATES

Page 30: Engaging the Next Generation of Innovators

Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 30

MARKETPLACE

MANDATES

Page 31: Engaging the Next Generation of Innovators

Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 31

Market Acuity

Page 32: Engaging the Next Generation of Innovators

Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 32

Organizational Velocity

Page 33: Engaging the Next Generation of Innovators

Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 33

Business Experimentation

Page 34: Engaging the Next Generation of Innovators

Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 34

Intrapreneurialism

Page 35: Engaging the Next Generation of Innovators

Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 35

MARKETPLACE

MANDATES

Page 36: Engaging the Next Generation of Innovators

Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 36

PARTICIPANT

MANDATES

Page 37: Engaging the Next Generation of Innovators

Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 37

Engagement

Page 38: Engaging the Next Generation of Innovators

Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 38

Team Formation & Management

Page 39: Engaging the Next Generation of Innovators

Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 39

Work Time

Page 40: Engaging the Next Generation of Innovators

Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 40

Work Place

Page 41: Engaging the Next Generation of Innovators

Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 41

Skill Development &

Utilization

note

Page 42: Engaging the Next Generation of Innovators

Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 42

Career Progression

Page 43: Engaging the Next Generation of Innovators

Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 43

PARTICIPANT

MANDATES

Page 44: Engaging the Next Generation of Innovators

Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC

The Experiential Workplace Framework

44

EngagementCitizenship, Not EmploymentFreemployee – Many PathsThe Death of TitlesFunctional Role Balancing

Team Formation & ManagementCharter-Based Project TeamsSelf-Forming TeamsSelf-Regulating Teams

Work TimeWork Life IntegrationWork Time Autonomy (individuals)Meeting Rationalization

Work PlaceWork Location Autonomy (teams)Work Space Design

Skill Development & UtilizationDeath of Pigeon-HolingThe Stitch-Shaped PersonLeveraging The “Re-Makers”

Career ProgressionPeriodic ReinventionPay & Reward EquityOngoing Organic & Holistic ReviewOutcome-Based Career Advancement

Market AcuityListening AcutelyTasting EngagementFeeling For Our CustomersSeeing The World DifferentlySniffing Out Nascent Market Opportunities

Organizational VelocityRapid Learning ModelsRapid Execution ModelsOrganizational Memory

Business ExperimentationBusiness ExperimentsSkunkworksInternal Lean StartupsNew Venture Pursuits

IntrapreneurialismCommunities of PassionIntrapreneuringBusiness Plan Competitions / Shark TanksMaker Labs

Meaning MakingPurposeVision

Locus of ValueCustomer / Company / ShareholderLong-Term Patience

Cultural AgilityBeing a Community, Not a CompanyUsing Values in Place of Rules – HumanizeHaving a Culture Code – CitizenshipRunning Flat – Reinvent ControlRetooling For an Open & Borderless WorldLeveraging the Advantages of DiversityRemaining Open to the Change Around UsEmbracing Constrained Failure

Left-Braining PracticesProcess Standardization - AutomateProcess Optimization - BalanceAnalytics – Expand

Right-Braining PracticesThe Role of EmpathyThe Role of AnalogyThe Role of ImaginationThe Role of CreativityThe Role of Associativity

M A R K E T P L A C E PA R T I C I PA N TC O R P O R AT E

Page 45: Engaging the Next Generation of Innovators

Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 45

Page 46: Engaging the Next Generation of Innovators

Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 46

A Few Examples

• The Nerdery

• InsuranceNext

• Mars Petcare Poland

• HCL Technologies (India)

Page 47: Engaging the Next Generation of Innovators

Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC

The Experiential Workplace Framework

47

EngagementCitizenship, Not EmploymentFreemployee – Many PathsThe Death of TitlesFunctional Role Balancing

Team Formation & ManagementCharter-Based Project TeamsSelf-Forming TeamsSelf-Regulating Teams

Work TimeWork Life IntegrationWork Time Autonomy (individuals)Meeting Rationalization

Work PlaceWork Location Autonomy (teams)Work Space Design

Skill Development & UtilizationDeath of Pigeon-HolingThe Stitch-Shaped PersonLeveraging The “Re-Makers”

Career ProgressionPeriodic ReinventionPay & Reward EquityOngoing Organic & Holistic ReviewOutcome-Based Career Advancement

Market AcuityListening AcutelyTasting EngagementFeeling For Our CustomersSeeing The World DifferentlySniffing Out Nascent Market Opportunities

Organizational VelocityRapid Learning ModelsRapid Execution ModelsOrganizational Memory

Business ExperimentationBusiness ExperimentsSkunkworksInternal Lean StartupsNew Venture Pursuits

IntrapreneurialismCommunities of PassionIntrapreneuringBusiness Plan Competitions / Shark TanksMaker Labs

Meaning MakingPurposeVision

Locus of ValueCustomer / Company / ShareholderLong-Term Patience

Cultural AgilityBeing a Community, Not a CompanyUsing Values in Place of Rules – HumanizeHaving a Culture Code – CitizenshipRunning Flat – Reinvent ControlRetooling For an Open & Borderless WorldLeveraging the Advantages of DiversityRemaining Open to the Change Around UsEmbracing Constrained Failure

Left-Braining PracticesProcess Standardization - AutomateProcess Optimization - BalanceAnalytics – Expand

Right-Braining PracticesThe Role of EmpathyThe Role of AnalogyThe Role of ImaginationThe Role of CreativityThe Role of Associativity

M A R K E T P L A C E PA R T I C I PA N TC O R P O R AT E

Page 48: Engaging the Next Generation of Innovators

Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 48

The

Innovation Generation

Welcomes You

to Their Time !

Page 49: Engaging the Next Generation of Innovators

Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 49

About Us

Legacy Innovation Group is a strategic growth firm

rooted in insight and innovation.

We help companies create new businesses, brands, and products – and reinvent existing ones.

We have a passion for helping business leaders find their path toward market leadership.

Our signature approach blends a selection of "high-yield" methods to connect companies and

brands with promising new ideas.

• Needs side: Trend Study + Discovery-Driven Innovation

• Opportunity side: Business Model Innovation + Experience Design

• Commercialization: Organic Growth + Inorganic Growth

We also help companies rethink their strategies, cultures, processes, and

workplaces to become highly proficient at using innovation to drive growth and

move at the speed of their markets.

Page 50: Engaging the Next Generation of Innovators

Engaging the Next Generation of Innovators | Innova-Con II | Feb 2015 | © 2015 Legacy Innovation Group, LLC 50

Contact

Anthony MillsFounder & CEO

+1 844 534 2294

[email protected]

Legacy Innovation Group, LLC

Grand Rapids, MI 49503

www.legacyinnova.com