Engaging Educators in your #Edtech Startup

Engaging EducatorsBuilding Your Community

About.me

@Jessie_AroraTeacherSquare.org

edcrunch.org

“Utility drives adoption, community drives retention”Caterina Fake, Founder- Flickr & Hunch

When you connect with people, they want to help you

Communities Make Business Sense

“Make sure your product doesn’t suck”

- Dave McClure, 500 Startups

Did you really solve a problem?Did you discover a bigger problem to solve?

Tap into existing communities

Build your own

Teacherpreneur NetworksMuhammed Chaudhry

iSTEM: connected educators

Barnett Barry, Leanne Link

Join the Collaboratory- Classroom Practice Lab

Shawn Rubin#edtechRI

srubin@highlanderinstitute.org

Susie Wise

OH Thurs 330-530pmK12@dschool.stanford.edu

Kate Meersschaert

NewLearningTimes, ResearchBrokerkzv2000@columbia.edu

Conferences & EventsBe selective.

Track your target audience

For CUE Follow:@alicekeeler, @dianemaine @iteachag @cue

Take advantage of being small

Message and Momentum

Low Budget Storytelling

#esinstruct

- Comment on blogsComment on blogs

- - Leverage message boards

- Become a guest author

- Mini case studies

- Speak at events

- Start blogging yourself

- Educator Advisory Board

Tools Create Frequency Tips

- Custom background- Consistent hashtags 2-3 times/day

- Join chats- #edchat, #edtechchat-Consider Twitter ads ($0.03 CPCs) #TwitterBook

- Fan page- Groups Once/day

- EdgeRank- Pictures and links are more

effective than status updates

- Space to foster ongoing communication

Once/day - Encourage members to invite others- Host intimate conversations

- product details- guest bloggers- industry updates

Weekly/bi-weekly

- comment widget- videos

Early Adopters <3 Twitter

List of Top Edu Tweeters on edcrunch.org

Join Twitter Chats

#ntchat

EdgeRank= affinity * weight* time decay

Empowering Evangelists

Director of Teacher HappinessVirtual Interns

“Utility drives adoption, community drives retention”Caterina Fake, Founder- Flickr & Hunch