ENGAGE2015: Southwest and Its Employee First Mindset - Katie Coldwell, Southwest
Post on 08-Aug-2015
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Southwest History
Today Southwest Airlines is the Nation’s Largest Domestic
Airline In terms of passengers carried
The Next 40 Years
Updated Strategic Plan for Southwest:
• AirTran Acquisition
• New Rapid Rewards Frequent Flyer Program
• Fleet Modernization
• 737-800 Series Aircraft
• New Reservations System
Engagement Results
“The Business of Business is People.”
Herb Kelleher Chairman Emeritus Southwest Airlines
• MeeHng 15% ROIC Goals
• Record Stock Prices, Profits, and ProfitSharing ContribuHon
• Employee Turnover
The Purpose of Purpose
Why is Purpose Important for Employee Engagement? • Provides guidance and direction
for Employee behavior
• Establishes affinity among the Employees, and gains their commitment and engagement
• Applies focus for decision making as the Company evolves
• Helps all stakeholders understand intent of the Company, especially Employees
Measuring Engagement
71% of Employees say “Working at
Southwest is a Calling”
“Just a Job”
“A Stepping Stone in my Career”
Tell the Story
• 1.9 Million page views in 2014
• 410,000 SWALife page views so far in 2015
• 3,100 average Pulse Point views weekly
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