Enabling Business Transformation with video

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Enabling Business TransformationPeter BocquetRegional Director, Products and Technologies

Ben Vella

Regional Sales Manager APJC, Business Video

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Before we get started....What are your TOP 3 Business Challenges?

1.

2.

3.

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How can you resolve your business issues using video?

The Challenge….

http://twitter.com/pbocquet

http://twitter.com/benvella

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The Value of the Network • Metcalfe’s Law

the value of a Telecommunications network is proportional to the square of the number of connected users of the system (n2)

• In addition

The value of every endpoint in the network increases with the total number of endpoints

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Characteristics of Transformative Technologies• Available…where I want it

• Accessible…when I want it

• Experience…the way I like it

• The technology enables a fundamental and long-lasting change in behaviours and outcomes

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Examples of Transformative TechnologiesFax

Internet

Mobile phone

Social media

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It can be… however, history has shown that video communications have increased as a response to “something”

Is video a transformational technology?

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Inceased Video Communication in Response to….

• 2010 Icelandic Volcano Eruption

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Video Communication in Response To…

• 2010 Icelandic Volcano Eruption

• 2009 Swine Flu Pandemic

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Video Communication in Response To…

• 2010 Icelandic Volcano Eruption

• 2009 Swine Flu Pandemic

• 2008 Global Financial Crisis

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Video Communication in Response To…

• 2010 Icelandic Volcano Eruption

• 2009 Swine Flu Pandemic

• 2008 Global Financial Crisis

• 2005 Avian Flu Scare

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Video Communication in Response To…

• 2010 Icelandic Volcano Eruption

• 2009 Swine Flu Pandemic

• 2008 Global Financial Crisis

• 2005 Avian Flu Scare

• 2003 SARS

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The Pervasive Paradox

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I Don’t Care About Device

I Don’t Care About Platform

Deployment ModelI Don’t Care About

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The Intelligent Network

The Pervasive Paradox - TechnologySOCIAL NETWORKS

POWER OF COMMUNITYOPEN APPLICATIONSSaaS CONSUMPTION

ACCELERATING DEVICE INNOVATION CYCLES

EXPLOSION OF VIDEO OVER WIRED & WIRELESS

NETWORKS

PERSONALISED COLLABORATIVE WORKSPACE

BYOD

CLOUD ECONOMICS INDUSTRY STANDARD

SYSTEMS AND AUTOMATION

VIRTUAL DESKTOP SECURITYAND COMPLIANCE

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The Journey to Pervasive VideoInitial Solutions Broad Adoption Business Solutions

Merger and Acquisitions

Travel Reduction

Prove the technology

< 20 Endpoints

Operational ROI

<50 Endpoints

Productivity ROI

>100 Endpoints

Strategic ROI

Revenue Generation

Remote ExpertTraining

Video in “response” to something

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The Road to Pervasive Video1. Identify the Business Drivers

IT Strategy should support Business Goals

Interoperable with existing and future investments

2. Build The Foundation Architectural platform approach

Centralize call control and management

Scalability and Reliability

3. Deliver The Solution Out of the Meeting Room and in front of People

Utilisation and Access drives Transformation

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Remember the challenge...

• Your TOP 3 Business Challenges• Can the use of video impact your issue positively ??

• What measurements are you applying ??

Operational; Productivity; Strategic

• Please take up my challenge:pbocquet@cisco.com

http://twitter.com/pbocquet

http://twitter.com/benvella

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Thank you.