(EN): Examining Best Strategies For Introducing E-Bikes Within A Specific European Region
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www.clustermoto.org
Examining Best Strategies For
Introducing E-Bikes Within A Specific European Regiona cluster approach
Barcelona, April 12th 2011
www.clustermoto.org
The region: Catalonia
Long tradition on motorcycling industry (90% of the Spanish production)
Heritage of historic brands:BULTACO, MONTESA, SANGLAS, DERBI, RIEJU & OSSA
Today 12 manufacturing facilities
Geographic concentration explain current cooperating in a cluster basis approach
www.clustermoto.org
The Cluster
Clustermoto in a non-profit associationfor technologic development and innovation
Founded in 1997 with the support of the Catalonian government
Today represents 30 companies, including manufacturers, suppliers and research centres
Clustermoto innovation team leads the transition to the electric vehicle
www.clustermoto.org
The Project
IdeaIdea
Project briefingProject briefing
Product launchProduct launch
1 year
1 year
Evaluation & Definition
Projectdevelopment
Businessdevelopment
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Project briefingProject briefingProduct Briefing Product Briefing
Evaluation phase
MarketCompetitors
clients
Understanding new actorsElectric suppliersCharging points
Local governmentInsurance
MaintenanceRenting
Regulations, …
TechnologyBattery,
motor
Business briefingBusiness briefing
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Project Development
Intern within this cluster
Team definition
key suppliers &tech.centers
work package distribution (RASI matrix)global project management and follow-up
Method
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Business Development
Building up a network:
Government: Network sharing. Demonstration projectsLobbing (regulations, grants)
Electric suppliers: Co-operation on demonstration projects Future developments (quick charge)Prescription to fleets
Charging points: Full service provider New distribution channel
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Business Development
Insurance companies: Lower rate for e-Bikes (adjusting product features)Contract agreementFull service (adding insurance rate to the sale price)
Fleets: Understanding a new customerUnderstanding specific sale procedures
Users associations:Collaborating on development and feedback
Maintenance providers & Renting: Facilitating access to fleetsNew distribution channel
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Business Development
Networking (international)Co-Development: Sharing synergies and know-howBeing transparent Sharing same motivationExtending range
Communication: Extending network in EuropeCluster facilitates contact findingInternational show-ups
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10
High wheel electric Li-Ion scooter
Ergonomic and low single seat position
Benchmark for maximum energy efficiency
Lighter than the rest
Maximum efficiency in electric power-train,
Minimum energy losses
Limited max speed
Low voltage (safety)
Best choice for fleet operation commuting in urban environment (cost/km and robustness)
Product Definition
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FinancialsLower costs: cost/km, maintenance, lower insurance rates:
SINGLE SEATER, LIMITED MAX. SPEED,LOW VOLTAGE
Spare parts price and availability (EU)
Product Benefits
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SafetyLow voltage
Integral disc braking system
Protective pads protect fairings in the event of lateral crash
Product Benefits
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ErgonomicsLighter(85 kg)
Estability (only high wheel e-scooter)
Load capacity (top case and flat floor)
Reduced seat height
Product Benefits
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“pushed by our innovation team, it is pulling innovation within all clustermoto members”
… the future is electric!
www.clustermoto.org
Thank you
Inocencio Gonzálezinfo@clustermoto.org
+34 671 468 873
http://es.linkedin.com/in/TZevs
@TraZeless
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