(EN): Examining Best Strategies For Introducing E-Bikes Within A Specific European Region

www.clustermoto.org

Examining Best Strategies For

Introducing E-Bikes Within A Specific European Regiona cluster approach

Barcelona, April 12th 2011

www.clustermoto.org

The region: Catalonia

Long tradition on motorcycling industry (90% of the Spanish production)

Heritage of historic brands:BULTACO, MONTESA, SANGLAS, DERBI, RIEJU & OSSA

Today 12 manufacturing facilities

Geographic concentration explain current cooperating in a cluster basis approach

www.clustermoto.org

The Cluster

Clustermoto in a non-profit associationfor technologic development and innovation

Founded in 1997 with the support of the Catalonian government

Today represents 30 companies, including manufacturers, suppliers and research centres

Clustermoto innovation team leads the transition to the electric vehicle

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The Project

IdeaIdea

Project briefingProject briefing

Product launchProduct launch

1 year

1 year

Evaluation & Definition

Projectdevelopment

Businessdevelopment

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Project briefingProject briefingProduct Briefing Product Briefing

Evaluation phase

MarketCompetitors

clients

Understanding new actorsElectric suppliersCharging points

Local governmentInsurance

MaintenanceRenting

Regulations, …

TechnologyBattery,

motor

Business briefingBusiness briefing

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Project Development

Intern within this cluster

Team definition

key suppliers &tech.centers

work package distribution (RASI matrix)global project management and follow-up

Method

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Business Development

Building up a network:

Government: Network sharing. Demonstration projectsLobbing (regulations, grants)

Electric suppliers: Co-operation on demonstration projects Future developments (quick charge)Prescription to fleets

Charging points: Full service provider New distribution channel

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Business Development

Insurance companies: Lower rate for e-Bikes (adjusting product features)Contract agreementFull service (adding insurance rate to the sale price)

Fleets: Understanding a new customerUnderstanding specific sale procedures

Users associations:Collaborating on development and feedback

Maintenance providers & Renting: Facilitating access to fleetsNew distribution channel

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Business Development

Networking (international)Co-Development: Sharing synergies and know-howBeing transparent Sharing same motivationExtending range

Communication: Extending network in EuropeCluster facilitates contact findingInternational show-ups

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10

High wheel electric Li-Ion scooter

Ergonomic and low single seat position

Benchmark for maximum energy efficiency

Lighter than the rest

Maximum efficiency in electric power-train,

Minimum energy losses

Limited max speed

Low voltage (safety)

Best choice for fleet operation commuting in urban environment (cost/km and robustness)

Product Definition

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FinancialsLower costs: cost/km, maintenance, lower insurance rates:

SINGLE SEATER, LIMITED MAX. SPEED,LOW VOLTAGE

Spare parts price and availability (EU)

Product Benefits

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SafetyLow voltage

Integral disc braking system

Protective pads protect fairings in the event of lateral crash

Product Benefits

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ErgonomicsLighter(85 kg)

Estability (only high wheel e-scooter)

Load capacity (top case and flat floor)

Reduced seat height

Product Benefits

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“pushed by our innovation team, it is pulling innovation within all clustermoto members”

… the future is electric!

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Thank you

Inocencio Gonzá[email protected]

+34 671 468 873

http://es.linkedin.com/in/TZevs

@TraZeless