EMPATHIZE’ DEFINE’ IDEATE’ PROTOTYPE’ TEST · EMPATHIZE’ DEFINE’ IDEATE’ PROTOTYPE’ TEST. IDEATION . . . is your chance to combine the understanding you have of the
Post on 07-Jul-2020
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IDEATION . . . is your chance to combine the understanding you have of the problem space and people you are designing for, with your imagination to create solution concepts
is a process of “going wide” in terms of concepts and outcomes
is a mode that you should be very intentional about; separate the generation of ideas from the evaluation of them
BRAINSTORMING . . . is not a just bunch of people talking about what to do; it is an intentional, structured high-energy activity
successfully by taking advantage of the group’s synergy to maximize innovation potential
has rules
FACILITATION: - A clear, succinct brainstorming topic
- Hand on the rudder; keep the momentum going by adjusting direction
- Invite outsiders and experts
- Stimulus: wrap-up, relevant images and objects, candy
HOW-MIGHT-WE
Find the right scoping
Be ready to adjust HMW on the fly (adding and removing constraints)
A wellness-conscious zen-seeking woman needs to see a link between a product and the process that created it. In her framework imperfections are visual indicators of purity.
HOW-MIGHT-WE . . .
INTRODUCE IMPERFECTIONS INTO A CLEANING PRODUCT?
MAKE CLEANING MORE ZEN-LIKE?
RETAIN NATURAL LOOK AND FEEL OF THE CLEANING COMPONENTS?
All the creative, wild, bad, OK, and
undeveloped ideas from your brainstorm
Yield familiar and incremental results When evaluated with
typical “attractive” and “feasible” criteria
before direct implementation
SELECTION
All the creative, wild, bad, OK, and
undeveloped ideas from your brainstorm
Can be developed for feasibility Selected for
potential
SELECTION
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