EMPATHIZE’ DEFINE’ IDEATE’ PROTOTYPE’ TEST · EMPATHIZE’ DEFINE’ IDEATE’ PROTOTYPE’ TEST. IDEATION . . . is your chance to combine the understanding you have of the

PROTOTYPE  IDEATE   TEST  EMPATHIZE   DEFINE  

PROTOTYPE  IDEATE   TEST  EMPATHIZE   DEFINE  

IDEATION . . . is your chance to combine the understanding you have of the problem space and people you are designing for, with your imagination to create solution concepts

is a process of “going wide” in terms of concepts and outcomes

is a mode that you should be very intentional about; separate the generation of ideas from the evaluation of them

IDEATION . . .

IS GENERATION OF SOLUTION POSSIBILITIES

BRAINSTORMING . . . is not a just bunch of people talking about what to do; it is an intentional, structured high-energy activity

successfully by taking advantage of the group’s synergy to maximize innovation potential

has rules

FACILITATION: -  A clear, succinct brainstorming topic

-  Hand on the rudder; keep the momentum going by adjusting direction

-  Invite outsiders and experts

-  Stimulus: wrap-up, relevant images and objects, candy

HOW-MIGHT-WE

Find the right scoping

Be ready to adjust HMW on the fly (adding and removing constraints)

A wellness-conscious zen-seeking woman needs to see a link between a product and the process that created it. In her framework imperfections are visual indicators of purity.

HOW-MIGHT-WE . . .

INTRODUCE IMPERFECTIONS INTO A CLEANING PRODUCT?

MAKE CLEANING MORE ZEN-LIKE?

RETAIN NATURAL LOOK AND FEEL OF THE CLEANING COMPONENTS?

All the creative, wild, bad, OK, and

undeveloped ideas from your brainstorm

Yield familiar and incremental results When evaluated with

typical “attractive” and “feasible” criteria

before direct implementation

SELECTION

All the creative, wild, bad, OK, and

undeveloped ideas from your brainstorm

Can be developed for feasibility Selected for

potential

SELECTION

“Most likely to succeed”

“Most likely to delight” “Most breakthrough if …”

SELECTION