emflConf 2016 - Travis Wright Closing Keynote

Post on 12-Apr-2017

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Actionable Ways Strategies and Technologies to Amplify Your Content

Travis WrightChief Marketing Technologist

CCP Digital

ccpdigitalcomemfl teedubya

Who is this Travis Wright dude

teedubya

bull Radio Disc Jockey at Age 13bull Military Intelligence and Russian Linguist in the US Armybull Stand-up comedian since 1995bull Web developer since 1996 bull SEO amp ldquoGeo-Targetingrdquo SMB ndash Fortune 50rsquos brands since 1998bull Former Global Social Media Strategist ndash Norton Symantecbull Chief Marketing Technologist ndash CCP Global bull Tech Journalist for CMOcom MarketingLand Businesscom amp othersbull Inc Magazine Columnist ndash Tech Tools for Entrepreneursbull Hosting Venture Beatrsquos ldquoVB Engagerdquo podcast launching in Aprilbull 2-Time MarTech Conference Speaker

DMS2015 teedubyaccpdigitalcomemfl

teedubyaDMS2015 teedubyaccpdigitalcomemfl

Who is this Travis Wright dude NOT

teedubyaccpglobalcommartechconf teedubyaccpdigitalcomemfl

teedubyaMARTECH teedubyaccpdigitalcomemfl

this is a social event

emflConf

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubya

CON

FUSI

NG

ccpdigitalcomemfl teedubya

MARTECHWOMEN

ccpdigitalcomemfl teedubya

Silos and Silos of Data

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

bull Ask amp Answer the right questions

bull Integrate marketing strategies

bull Optimize your marketing mix

bull Know your audience

bull Recognize your customer

bull Personalize customer journey

bull Create a better user experiences

Data-Driven Marketing Making Smarter amp More Impactful Decisions

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey

ccpdigitalcomemfl teedubya

Coordinate Your Efforts

US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts

Source DataMonitor

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

WHY CONTENT MARKETING

teedubyaccpdigitalcomemfl teedubya

JasonMillerCA

According to Adobe Research Over 198 Million People Block Ads

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Content

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Help us Obiwan Contentobi ndash Yoursquore our only hope

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

CONTENT CREATION

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomemfl teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomemfl teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomemfl teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

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ccpdigitalcomemfl teedubya

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ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomemfl teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

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GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

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BuzzStream Buzzstream httpwwwBuzzStreamcom

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GroupHigh grouphigh httpwwwgrouphighcom

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kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

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teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

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EmailHunter EmailHunter httpemailhunterco

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teedubyaConspire Conspire httpconspirecom

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teedubya

Outreach Outreach_io httpoutreachio

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teedubya

Advocate Engagement Platforms

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ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

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$240 billion

ccpdigitalcomemfl teedubya

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Pixels Pixels Pixels

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Pixels Pixels Pixels

$240 billion

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Advanced Ad Targeting

Advanced Targeting

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Advanced Targeting

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Third-Party Databases

Combine Facebook data and interest targeting

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Workforce Targeting

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Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

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ccpdigitalcomemfl teedubya

$240 billion

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Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

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Lead Ads

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ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

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Instagram Ads

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Instagram Ads

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ccpdigitalcomemfl teedubya

Account Based Social Selling

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Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

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ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

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ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

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TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

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YouTube Ads

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Outbrain Outbrain httpoutbraincom

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Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
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  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
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  • Slide 135
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  • Slide 137
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  • Slide 139
  • Slide 140
  • Slide 141
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  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

    Who is this Travis Wright dude

    teedubya

    bull Radio Disc Jockey at Age 13bull Military Intelligence and Russian Linguist in the US Armybull Stand-up comedian since 1995bull Web developer since 1996 bull SEO amp ldquoGeo-Targetingrdquo SMB ndash Fortune 50rsquos brands since 1998bull Former Global Social Media Strategist ndash Norton Symantecbull Chief Marketing Technologist ndash CCP Global bull Tech Journalist for CMOcom MarketingLand Businesscom amp othersbull Inc Magazine Columnist ndash Tech Tools for Entrepreneursbull Hosting Venture Beatrsquos ldquoVB Engagerdquo podcast launching in Aprilbull 2-Time MarTech Conference Speaker

    DMS2015 teedubyaccpdigitalcomemfl

    teedubyaDMS2015 teedubyaccpdigitalcomemfl

    Who is this Travis Wright dude NOT

    teedubyaccpglobalcommartechconf teedubyaccpdigitalcomemfl

    teedubyaMARTECH teedubyaccpdigitalcomemfl

    this is a social event

    emflConf

    ccpdigitalcomemfl teedubya

    ccpdigitalcomemfl teedubya

    teedubyaccpdigitalcomemfl teedubya

    teedubyaccpdigitalcomemfl teedubya

    ccpdigitalcomemfl teedubya

    teedubya

    CON

    FUSI

    NG

    ccpdigitalcomemfl teedubya

    MARTECHWOMEN

    ccpdigitalcomemfl teedubya

    Silos and Silos of Data

    teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

    bull Ask amp Answer the right questions

    bull Integrate marketing strategies

    bull Optimize your marketing mix

    bull Know your audience

    bull Recognize your customer

    bull Personalize customer journey

    bull Create a better user experiences

    Data-Driven Marketing Making Smarter amp More Impactful Decisions

    teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

    Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey

    ccpdigitalcomemfl teedubya

    Coordinate Your Efforts

    US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts

    Source DataMonitor

    ccpdigitalcomemfl teedubya

    ccpdigitalcomemfl teedubya

    ccpdigitalcomemfl teedubya

    teedubyarsquos Tools ndash ccpdigitalcomemfl

    ccpdigitalcomemfl teedubya

    WHY CONTENT MARKETING

    teedubyaccpdigitalcomemfl teedubya

    JasonMillerCA

    According to Adobe Research Over 198 Million People Block Ads

    teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

    JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

    ccpdigitalcomemfl teedubya

    Content

    ccpdigitalcomemfl teedubya

    teedubyaccpdigitalcomemfl teedubya

    Help us Obiwan Contentobi ndash Yoursquore our only hope

    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

    teedubyaccpdigitalcomemfl teedubya

    teedubyaccpdigitalcomemfl teedubya

    teedubyaccpdigitalcomemfl teedubya

    CONTENT CREATION

    teedubyaccpdigitalcomemfl teedubya

    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

    ccpdigitalcomemfl teedubya

    teedubyaccpdigitalcomemfl teedubya

    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

    CONTENT PLANNING amp RESEARCH

    teedubyaccpdigitalcomemfl teedubya

    teedubyaccpdigitalcomemfl teedubya

    DivvyHQ httpDivvyHQcom

    CONTENT CURATION

    teedubyaccpdigitalcomemfl teedubya

    teedubya

    GREAT WAYS TO ORGANIZE CONTENT

    KMULLETT

    teedubyaccpglobalcomcmworld

    Sharing is Caringhellip

    KMULLETT

    teedubyaccpglobalcomcmworld

    Nuzzel Nuzzel httpnuzzelcom

    ccpdigitalcomemfl teedubya

    CONTENT SCHEDULING amp DISTRIBUTION

    teedubyaccpdigitalcomemfl teedubya

    Bulk Buffer httpbulkbuffercom

    teedubyaccpdigitalcomemfl teedubya

    ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

    ccpdigitalcomemfl teedubya

    ccpdigitalcomemfl teedubya

    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

    CONTENT AMPLIFICATION TACTICS

    teedubyaccpdigitalcomemfl teedubya

    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

    ChrisPulleyccpdigitalcomemfl teedubya

    ChrisPulleyccpdigitalcomemfl teedubya

    ChrisPulleyccpdigitalcomemfl teedubya

    WAYS TO PROMOTE

    teedubyaccpdigitalcomemfl teedubya

    bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

    bull Micro-targeting Ideal Customers

    bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

    ChrisPulleyccpdigitalcomemfl teedubya

    Google Buy Button on SERPS

    ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

    Google+ Communities

    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

    Facebook Groups

    INFLUENCER OUTREACH

    teedubyaccpdigitalcomemfl teedubya

    teedubyaBuzzSumo buzzsumo httpbuzzsumocom

    ccpglobalcomcmworldccpdigitalcomemfl teedubya

    teedubyaccpdigitalcomemfl teedubya

    GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

    ccpdigitalcomemfl teedubya

    BuzzStream Buzzstream httpwwwBuzzStreamcom

    ccpdigitalcomemfl teedubya

    GroupHigh grouphigh httpwwwgrouphighcom

    teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

    kciabcbcshttpGetLittleBirdcom

    Nimble nimble httpnimblecom

    ccpdigitalcomemfl teedubya

    teedubya

    VoilaNorbert VoilaNorbert httpVoilaNorbertcom

    ccpdigitalcomemfl teedubya

    teedubya

    EmailHunter EmailHunter httpemailhunterco

    ccpdigitalcomemfl teedubya

    teedubyaConspire Conspire httpconspirecom

    ccpdigitalcomemfl teedubya

    teedubya

    Outreach Outreach_io httpoutreachio

    ccpdigitalcomemfl teedubya

    teedubya

    Advocate Engagement Platforms

    ccpglobalcomcmworldccpdigitalcomemfl teedubya

    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

    Hashtags httphashtagsorg

    Use hashtags to search for threads about subjects such as socialselling

    ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

    Digital Advertising

    ccpdigitalcomemfl teedubya

    The Advertising Quandary

    ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

    -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

    ccpdigitalcomemfl teedubya

    Digital AdvertisingHighly-targeted relevant traffic to your site

    bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

    ccpdigitalcomemfl teedubya

    PAID SEARCH AND SEO

    teedubyaccpdigitalcomemfl teedubya

    ccpglobalcommartechconf teedubya

    ccpglobalcommartechconf teedubya

    ccpglobalcommartechconf teedubya

    Harness data explosion for better ad predictionsYesterdayrsquos data

    5 ndash 8 data points Every possible data point about a clickvs

    Premature relationship of page views to purchase

    probability

    15

    10

    5

    -20 -10 10 20 30 40 50 60

    In depth seasonality and other insights

    15

    10

    5

    -20 -10 10 20 30 40 50 60

    Todayrsquos data

    ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

    Week 3 4 5 6

    31

    6370

    105

    Not QuanticMind QuanticMindGross

    Margin Lift

    CONTENT PAID AMPLIFICATION

    teedubyaccpdigitalcomemfl teedubya

    teedubyaccpdigitalcomemfl teedubya

    Interest Graph Actions on Content

    ccpdigitalcomemfl teedubya

    ccpdigitalcomemfl teedubya

    Keywords Yes No

    Likes No Yes

    Demographics Limited Extensive

    Psychographics No Yes

    Geography Yes Yes

    Internal URL No Yes

    External URL Yes Yes

    Purchase Intent Learn Research None

    Sales Cycle Short Long

    Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

    ccpdigitalcomemfl teedubya

    teedubya

    Facebook Graph Search opens up many different opportunities

    ccpdigitalcomemfl teedubya

    teedubya

    Facebook Graph Search opens up many different opportunities BRO

    ccpdigitalcomemfl teedubya

    $240 billion

    ccpdigitalcomemfl teedubya

    teedubyaccpdigitalcomemfl teedubya

    Pixels Pixels Pixels

    teedubyaccpdigitalcomemfl teedubya

    Pixels Pixels Pixels

    $240 billion

    ccpdigitalcomemfl teedubya

    Advanced Ad Targeting

    Advanced Targeting

    ccpdigitalcomemfl teedubya

    Advanced Targeting

    ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

    Third-Party Databases

    Combine Facebook data and interest targeting

    ccpdigitalcomemfl teedubya

    Workforce Targeting

    ccpdigitalcomemfl teedubya

    Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

    ccpdigitalcomemfl teedubya

    ccpdigitalcomemfl teedubya

    $240 billion

    ccpdigitalcomemfl teedubya

    Some Facts About Facebook

    Before We Move On Water Breakhellip

    ccpdigitalcomemfl teedubya

    Number of monthly active users144 billion

    ccpdigitalcomemfl teedubya

    ccpdigitalcomemfl teedubya

    ccpdigitalcomemfl teedubya

    ccpdigitalcomemfl teedubya

    Lead Ads

    ccpdigitalcomemfl teedubya

    ccpdigitalcomemfl teedubya

    ccpdigitalcomemfl teedubya

    ccpdigitalcomemfl teedubya

    Instagram Ads

    ccpdigitalcomemfl teedubya

    Instagram Ads

    ccpdigitalcomemfl teedubya

    Instagram Ads

    ccpdigitalcomemfl teedubya

    ccpdigitalcomemfl teedubya

    Account Based Social Selling

    ccpdigitalcomemfl teedubya

    Wal-Mart

    7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

    Wal-Mart Inception

    teedubya

    Sniply sniply httpsniply

    2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

    Starbucks Inception

    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

    Native Adverti$$$ng

    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

    ccpglobalcomcmworld teedubya

    Pinterest Advertising

    ccpdigitalcomemfl teedubya

    ccpglobalcomcmworld teedubyaReddit Advertising

    ccpdigitalcomemfl teedubya

    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

    StumbleUpon Ads ndash stumbleuponcomadvertising

    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

    Twitter Advertising

    ccpdigitalcomemfl teedubya

    TWITTER ADVERTISING OPTIONS

    ccpdigitalcomemfl teedubya

    Twitter offers a variety of paid services to advertisers Promoted accounts

    This is considered the quickest way to build an active community of advocates and influencers for your business

    Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

    BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

    Promoted Accounts

    teedubyaccpdigitalcomemfl teedubya

    Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

    Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

    MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

    Promoted Trends

    teedubyaccpdigitalcomemfl teedubya

    Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

    A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

    Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

    AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

    Promoted Tweets

    teedubyaccpdigitalcomemfl teedubya

    Geo

    Target users based on

    geographic location

    Narrow in on key markets

    Search

    Target users who are searching

    on relevant keywords

    Ensure relevancy

    Followers

    Target your Followers

    Leverage brand advocates

    Interest

    Target users based on their

    interests

    Resonate with users

    Mobile

    Target users on the go

    Reach at point-of-purchase

    Look-a-likes

    Target users who are similar to your followers

    Increase potential reach

    Gender

    Target users based on gender

    Ensure Interest

    relevancy

    Twitter Targeting Tools

    teedubyaccpdigitalcomemfl teedubya

    ccpdigitalcomemfl teedubya

    ccpdigitalcomemfl teedubya

    ccpdigitalcomemfl teedubya

    ccpdigitalcomemfl teedubya

    YouTube Ads

    ccpdigitalcomemfl teedubya

    Outbrain Outbrain httpoutbraincom

    ccpdigitalcomemfl teedubya

    Taboola Taboola httptaboolacom

    ccpdigitalcomemfl teedubya

    Facebook Talent Acquisition

    Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

    bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

    bull lower your recruiting costs and save you time

    bull target competitors location and even job titles to attract your ideal candidates

    ccpdigitalcomemfl teedubya

    Facebook Graph Search allows for Social HR Recruiting

    ccpdigitalcomemfl teedubya

    Target Your Candidates

    ccpdigitalcomemfl teedubya

    wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

    Hero Image

    wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

    Women Engineers

    wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

    Culture

    >

    Drive Candidates to Your Funnel

    ccpdigitalcomemfl teedubya

    teedubya

    Facebook Graph Search allows for Social HR Recruiting

    ccpdigitalcomemfl teedubya

    Reach Your Recruiting Goals

    14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

    ccpdigitalcomemfl teedubya

    Nearly 4000 Marketing TechnologiesOver 40 Categories

    And Growinghellip

    ccpdigitalcomemfl teedubya

    teedubyarsquos Tools ndash ccpdigitalcomemfl

    ccpdigitalcomemfl teedubya

    teedubya

    17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

    ccpdigitalcomemfl teedubya

    teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

    Connect on LinkedIn httplinkedincominteedubya

    • Actionable Ways Strategies and Technologies to Amplify Your C
    • Slide 2
    • Slide 3
    • Slide 4
    • Slide 5
    • Slide 6
    • Slide 7
    • Slide 8
    • Slide 9
    • Slide 10
    • Slide 11
    • Slide 12
    • Confusing
    • Slide 14
    • Silos and Silos of Data
    • Slide 16
    • Slide 17
    • Coordinate Your Efforts
    • Slide 19
    • Slide 20
    • Slide 21
    • Why Content Marketing
    • Slide 23
    • Slide 24
    • Slide 25
    • Content
    • Slide 27
    • Slide 28
    • Slide 29
    • Slide 30
    • Slide 31
    • Content Creation
    • Slide 33
    • Slide 34
    • Slide 35
    • Slide 36
    • Content Planning amp Research
    • Slide 38
    • Slide 39
    • Content Curation
    • Slide 41
    • Slide 42
    • Slide 43
    • Content Scheduling amp distribution
    • Slide 45
    • Slide 46
    • Slide 47
    • Slide 48
    • Slide 49
    • Slide 50
    • Slide 51
    • Content Amplification Tactics
    • Slide 53
    • Slide 54
    • Slide 55
    • Slide 56
    • Ways to Promote
    • Slide 58
    • Google Buy Button on SERPS
    • Slide 60
    • Slide 61
    • Slide 62
    • Slide 63
    • Slide 64
    • Influencer Outreach
    • Slide 66
    • Slide 67
    • Slide 68
    • Slide 69
    • Slide 70
    • Slide 71
    • Slide 72
    • Slide 73
    • Slide 74
    • Slide 75
    • Slide 76
    • Slide 77
    • Slide 78
    • Slide 79
    • Slide 80
    • Slide 81
    • Slide 82
    • Slide 83
    • Slide 84
    • Slide 85
    • Slide 86
    • Slide 87
    • Paid Search and SEO
    • Slide 89
    • Slide 90
    • Harness data explosion for better ad predictions
    • Slide 92
    • Content Paid Amplification
    • Slide 94
    • Interest Graph Actions on Content
    • Slide 96
    • Impact of Targeted Social Advertising
    • Slide 98
    • Slide 99
    • Slide 100
    • Slide 101
    • Slide 102
    • Slide 103
    • Slide 104
    • Slide 105
    • Slide 106
    • Slide 107
    • Slide 108
    • Slide 109
    • Slide 110
    • Slide 111
    • Before We Move On Water Breakhellip
    • Slide 113
    • Slide 114
    • Slide 115
    • Slide 116
    • Slide 117
    • Slide 118
    • Slide 119
    • Slide 120
    • Instagram Ads
    • Instagram Ads (2)
    • Instagram Ads (3)
    • Slide 124
    • Slide 125
    • Slide 126
    • Slide 127
    • Slide 128
    • Slide 129
    • Slide 130
    • Slide 131
    • Slide 132
    • Slide 133
    • Slide 134
    • Slide 135
    • Slide 136
    • Slide 137
    • Slide 138
    • Slide 139
    • Slide 140
    • Slide 141
    • Slide 142
    • Slide 143
    • Slide 144
    • Slide 145
    • Slide 146
    • Slide 147
    • Slide 148
    • Slide 149
    • Slide 150
    • Slide 151
    • Slide 152
    • Slide 153
    • Slide 154
    • Slide 155
    • Slide 156
    • Slide 157
    • Slide 158
    • Slide 159
    • Slide 160
    • Slide 161
    • Slide 162
    • Slide 163

      teedubyaDMS2015 teedubyaccpdigitalcomemfl

      Who is this Travis Wright dude NOT

      teedubyaccpglobalcommartechconf teedubyaccpdigitalcomemfl

      teedubyaMARTECH teedubyaccpdigitalcomemfl

      this is a social event

      emflConf

      ccpdigitalcomemfl teedubya

      ccpdigitalcomemfl teedubya

      teedubyaccpdigitalcomemfl teedubya

      teedubyaccpdigitalcomemfl teedubya

      ccpdigitalcomemfl teedubya

      teedubya

      CON

      FUSI

      NG

      ccpdigitalcomemfl teedubya

      MARTECHWOMEN

      ccpdigitalcomemfl teedubya

      Silos and Silos of Data

      teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

      bull Ask amp Answer the right questions

      bull Integrate marketing strategies

      bull Optimize your marketing mix

      bull Know your audience

      bull Recognize your customer

      bull Personalize customer journey

      bull Create a better user experiences

      Data-Driven Marketing Making Smarter amp More Impactful Decisions

      teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

      Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey

      ccpdigitalcomemfl teedubya

      Coordinate Your Efforts

      US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts

      Source DataMonitor

      ccpdigitalcomemfl teedubya

      ccpdigitalcomemfl teedubya

      ccpdigitalcomemfl teedubya

      teedubyarsquos Tools ndash ccpdigitalcomemfl

      ccpdigitalcomemfl teedubya

      WHY CONTENT MARKETING

      teedubyaccpdigitalcomemfl teedubya

      JasonMillerCA

      According to Adobe Research Over 198 Million People Block Ads

      teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

      JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

      ccpdigitalcomemfl teedubya

      Content

      ccpdigitalcomemfl teedubya

      teedubyaccpdigitalcomemfl teedubya

      Help us Obiwan Contentobi ndash Yoursquore our only hope

      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

      teedubyaccpdigitalcomemfl teedubya

      teedubyaccpdigitalcomemfl teedubya

      teedubyaccpdigitalcomemfl teedubya

      CONTENT CREATION

      teedubyaccpdigitalcomemfl teedubya

      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

      ccpdigitalcomemfl teedubya

      teedubyaccpdigitalcomemfl teedubya

      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

      CONTENT PLANNING amp RESEARCH

      teedubyaccpdigitalcomemfl teedubya

      teedubyaccpdigitalcomemfl teedubya

      DivvyHQ httpDivvyHQcom

      CONTENT CURATION

      teedubyaccpdigitalcomemfl teedubya

      teedubya

      GREAT WAYS TO ORGANIZE CONTENT

      KMULLETT

      teedubyaccpglobalcomcmworld

      Sharing is Caringhellip

      KMULLETT

      teedubyaccpglobalcomcmworld

      Nuzzel Nuzzel httpnuzzelcom

      ccpdigitalcomemfl teedubya

      CONTENT SCHEDULING amp DISTRIBUTION

      teedubyaccpdigitalcomemfl teedubya

      Bulk Buffer httpbulkbuffercom

      teedubyaccpdigitalcomemfl teedubya

      ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

      ccpdigitalcomemfl teedubya

      ccpdigitalcomemfl teedubya

      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

      CONTENT AMPLIFICATION TACTICS

      teedubyaccpdigitalcomemfl teedubya

      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

      ChrisPulleyccpdigitalcomemfl teedubya

      ChrisPulleyccpdigitalcomemfl teedubya

      ChrisPulleyccpdigitalcomemfl teedubya

      WAYS TO PROMOTE

      teedubyaccpdigitalcomemfl teedubya

      bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

      bull Micro-targeting Ideal Customers

      bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

      ChrisPulleyccpdigitalcomemfl teedubya

      Google Buy Button on SERPS

      ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

      Google+ Communities

      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

      Facebook Groups

      INFLUENCER OUTREACH

      teedubyaccpdigitalcomemfl teedubya

      teedubyaBuzzSumo buzzsumo httpbuzzsumocom

      ccpglobalcomcmworldccpdigitalcomemfl teedubya

      teedubyaccpdigitalcomemfl teedubya

      GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

      ccpdigitalcomemfl teedubya

      BuzzStream Buzzstream httpwwwBuzzStreamcom

      ccpdigitalcomemfl teedubya

      GroupHigh grouphigh httpwwwgrouphighcom

      teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

      kciabcbcshttpGetLittleBirdcom

      Nimble nimble httpnimblecom

      ccpdigitalcomemfl teedubya

      teedubya

      VoilaNorbert VoilaNorbert httpVoilaNorbertcom

      ccpdigitalcomemfl teedubya

      teedubya

      EmailHunter EmailHunter httpemailhunterco

      ccpdigitalcomemfl teedubya

      teedubyaConspire Conspire httpconspirecom

      ccpdigitalcomemfl teedubya

      teedubya

      Outreach Outreach_io httpoutreachio

      ccpdigitalcomemfl teedubya

      teedubya

      Advocate Engagement Platforms

      ccpglobalcomcmworldccpdigitalcomemfl teedubya

      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

      Hashtags httphashtagsorg

      Use hashtags to search for threads about subjects such as socialselling

      ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

      Digital Advertising

      ccpdigitalcomemfl teedubya

      The Advertising Quandary

      ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

      -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

      ccpdigitalcomemfl teedubya

      Digital AdvertisingHighly-targeted relevant traffic to your site

      bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

      ccpdigitalcomemfl teedubya

      PAID SEARCH AND SEO

      teedubyaccpdigitalcomemfl teedubya

      ccpglobalcommartechconf teedubya

      ccpglobalcommartechconf teedubya

      ccpglobalcommartechconf teedubya

      Harness data explosion for better ad predictionsYesterdayrsquos data

      5 ndash 8 data points Every possible data point about a clickvs

      Premature relationship of page views to purchase

      probability

      15

      10

      5

      -20 -10 10 20 30 40 50 60

      In depth seasonality and other insights

      15

      10

      5

      -20 -10 10 20 30 40 50 60

      Todayrsquos data

      ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

      Week 3 4 5 6

      31

      6370

      105

      Not QuanticMind QuanticMindGross

      Margin Lift

      CONTENT PAID AMPLIFICATION

      teedubyaccpdigitalcomemfl teedubya

      teedubyaccpdigitalcomemfl teedubya

      Interest Graph Actions on Content

      ccpdigitalcomemfl teedubya

      ccpdigitalcomemfl teedubya

      Keywords Yes No

      Likes No Yes

      Demographics Limited Extensive

      Psychographics No Yes

      Geography Yes Yes

      Internal URL No Yes

      External URL Yes Yes

      Purchase Intent Learn Research None

      Sales Cycle Short Long

      Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

      ccpdigitalcomemfl teedubya

      teedubya

      Facebook Graph Search opens up many different opportunities

      ccpdigitalcomemfl teedubya

      teedubya

      Facebook Graph Search opens up many different opportunities BRO

      ccpdigitalcomemfl teedubya

      $240 billion

      ccpdigitalcomemfl teedubya

      teedubyaccpdigitalcomemfl teedubya

      Pixels Pixels Pixels

      teedubyaccpdigitalcomemfl teedubya

      Pixels Pixels Pixels

      $240 billion

      ccpdigitalcomemfl teedubya

      Advanced Ad Targeting

      Advanced Targeting

      ccpdigitalcomemfl teedubya

      Advanced Targeting

      ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

      Third-Party Databases

      Combine Facebook data and interest targeting

      ccpdigitalcomemfl teedubya

      Workforce Targeting

      ccpdigitalcomemfl teedubya

      Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

      ccpdigitalcomemfl teedubya

      ccpdigitalcomemfl teedubya

      $240 billion

      ccpdigitalcomemfl teedubya

      Some Facts About Facebook

      Before We Move On Water Breakhellip

      ccpdigitalcomemfl teedubya

      Number of monthly active users144 billion

      ccpdigitalcomemfl teedubya

      ccpdigitalcomemfl teedubya

      ccpdigitalcomemfl teedubya

      ccpdigitalcomemfl teedubya

      Lead Ads

      ccpdigitalcomemfl teedubya

      ccpdigitalcomemfl teedubya

      ccpdigitalcomemfl teedubya

      ccpdigitalcomemfl teedubya

      Instagram Ads

      ccpdigitalcomemfl teedubya

      Instagram Ads

      ccpdigitalcomemfl teedubya

      Instagram Ads

      ccpdigitalcomemfl teedubya

      ccpdigitalcomemfl teedubya

      Account Based Social Selling

      ccpdigitalcomemfl teedubya

      Wal-Mart

      7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

      Wal-Mart Inception

      teedubya

      Sniply sniply httpsniply

      2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

      Starbucks Inception

      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

      Native Adverti$$$ng

      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

      ccpglobalcomcmworld teedubya

      Pinterest Advertising

      ccpdigitalcomemfl teedubya

      ccpglobalcomcmworld teedubyaReddit Advertising

      ccpdigitalcomemfl teedubya

      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

      StumbleUpon Ads ndash stumbleuponcomadvertising

      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

      Twitter Advertising

      ccpdigitalcomemfl teedubya

      TWITTER ADVERTISING OPTIONS

      ccpdigitalcomemfl teedubya

      Twitter offers a variety of paid services to advertisers Promoted accounts

      This is considered the quickest way to build an active community of advocates and influencers for your business

      Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

      BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

      Promoted Accounts

      teedubyaccpdigitalcomemfl teedubya

      Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

      Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

      MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

      Promoted Trends

      teedubyaccpdigitalcomemfl teedubya

      Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

      A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

      Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

      AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

      Promoted Tweets

      teedubyaccpdigitalcomemfl teedubya

      Geo

      Target users based on

      geographic location

      Narrow in on key markets

      Search

      Target users who are searching

      on relevant keywords

      Ensure relevancy

      Followers

      Target your Followers

      Leverage brand advocates

      Interest

      Target users based on their

      interests

      Resonate with users

      Mobile

      Target users on the go

      Reach at point-of-purchase

      Look-a-likes

      Target users who are similar to your followers

      Increase potential reach

      Gender

      Target users based on gender

      Ensure Interest

      relevancy

      Twitter Targeting Tools

      teedubyaccpdigitalcomemfl teedubya

      ccpdigitalcomemfl teedubya

      ccpdigitalcomemfl teedubya

      ccpdigitalcomemfl teedubya

      ccpdigitalcomemfl teedubya

      YouTube Ads

      ccpdigitalcomemfl teedubya

      Outbrain Outbrain httpoutbraincom

      ccpdigitalcomemfl teedubya

      Taboola Taboola httptaboolacom

      ccpdigitalcomemfl teedubya

      Facebook Talent Acquisition

      Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

      bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

      bull lower your recruiting costs and save you time

      bull target competitors location and even job titles to attract your ideal candidates

      ccpdigitalcomemfl teedubya

      Facebook Graph Search allows for Social HR Recruiting

      ccpdigitalcomemfl teedubya

      Target Your Candidates

      ccpdigitalcomemfl teedubya

      wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

      Hero Image

      wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

      Women Engineers

      wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

      Culture

      >

      Drive Candidates to Your Funnel

      ccpdigitalcomemfl teedubya

      teedubya

      Facebook Graph Search allows for Social HR Recruiting

      ccpdigitalcomemfl teedubya

      Reach Your Recruiting Goals

      14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

      ccpdigitalcomemfl teedubya

      Nearly 4000 Marketing TechnologiesOver 40 Categories

      And Growinghellip

      ccpdigitalcomemfl teedubya

      teedubyarsquos Tools ndash ccpdigitalcomemfl

      ccpdigitalcomemfl teedubya

      teedubya

      17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

      ccpdigitalcomemfl teedubya

      teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

      Connect on LinkedIn httplinkedincominteedubya

      • Actionable Ways Strategies and Technologies to Amplify Your C
      • Slide 2
      • Slide 3
      • Slide 4
      • Slide 5
      • Slide 6
      • Slide 7
      • Slide 8
      • Slide 9
      • Slide 10
      • Slide 11
      • Slide 12
      • Confusing
      • Slide 14
      • Silos and Silos of Data
      • Slide 16
      • Slide 17
      • Coordinate Your Efforts
      • Slide 19
      • Slide 20
      • Slide 21
      • Why Content Marketing
      • Slide 23
      • Slide 24
      • Slide 25
      • Content
      • Slide 27
      • Slide 28
      • Slide 29
      • Slide 30
      • Slide 31
      • Content Creation
      • Slide 33
      • Slide 34
      • Slide 35
      • Slide 36
      • Content Planning amp Research
      • Slide 38
      • Slide 39
      • Content Curation
      • Slide 41
      • Slide 42
      • Slide 43
      • Content Scheduling amp distribution
      • Slide 45
      • Slide 46
      • Slide 47
      • Slide 48
      • Slide 49
      • Slide 50
      • Slide 51
      • Content Amplification Tactics
      • Slide 53
      • Slide 54
      • Slide 55
      • Slide 56
      • Ways to Promote
      • Slide 58
      • Google Buy Button on SERPS
      • Slide 60
      • Slide 61
      • Slide 62
      • Slide 63
      • Slide 64
      • Influencer Outreach
      • Slide 66
      • Slide 67
      • Slide 68
      • Slide 69
      • Slide 70
      • Slide 71
      • Slide 72
      • Slide 73
      • Slide 74
      • Slide 75
      • Slide 76
      • Slide 77
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      • Slide 79
      • Slide 80
      • Slide 81
      • Slide 82
      • Slide 83
      • Slide 84
      • Slide 85
      • Slide 86
      • Slide 87
      • Paid Search and SEO
      • Slide 89
      • Slide 90
      • Harness data explosion for better ad predictions
      • Slide 92
      • Content Paid Amplification
      • Slide 94
      • Interest Graph Actions on Content
      • Slide 96
      • Impact of Targeted Social Advertising
      • Slide 98
      • Slide 99
      • Slide 100
      • Slide 101
      • Slide 102
      • Slide 103
      • Slide 104
      • Slide 105
      • Slide 106
      • Slide 107
      • Slide 108
      • Slide 109
      • Slide 110
      • Slide 111
      • Before We Move On Water Breakhellip
      • Slide 113
      • Slide 114
      • Slide 115
      • Slide 116
      • Slide 117
      • Slide 118
      • Slide 119
      • Slide 120
      • Instagram Ads
      • Instagram Ads (2)
      • Instagram Ads (3)
      • Slide 124
      • Slide 125
      • Slide 126
      • Slide 127
      • Slide 128
      • Slide 129
      • Slide 130
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      • Slide 155
      • Slide 156
      • Slide 157
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      • Slide 160
      • Slide 161
      • Slide 162
      • Slide 163

        Who is this Travis Wright dude NOT

        teedubyaccpglobalcommartechconf teedubyaccpdigitalcomemfl

        teedubyaMARTECH teedubyaccpdigitalcomemfl

        this is a social event

        emflConf

        ccpdigitalcomemfl teedubya

        ccpdigitalcomemfl teedubya

        teedubyaccpdigitalcomemfl teedubya

        teedubyaccpdigitalcomemfl teedubya

        ccpdigitalcomemfl teedubya

        teedubya

        CON

        FUSI

        NG

        ccpdigitalcomemfl teedubya

        MARTECHWOMEN

        ccpdigitalcomemfl teedubya

        Silos and Silos of Data

        teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

        bull Ask amp Answer the right questions

        bull Integrate marketing strategies

        bull Optimize your marketing mix

        bull Know your audience

        bull Recognize your customer

        bull Personalize customer journey

        bull Create a better user experiences

        Data-Driven Marketing Making Smarter amp More Impactful Decisions

        teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

        Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey

        ccpdigitalcomemfl teedubya

        Coordinate Your Efforts

        US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts

        Source DataMonitor

        ccpdigitalcomemfl teedubya

        ccpdigitalcomemfl teedubya

        ccpdigitalcomemfl teedubya

        teedubyarsquos Tools ndash ccpdigitalcomemfl

        ccpdigitalcomemfl teedubya

        WHY CONTENT MARKETING

        teedubyaccpdigitalcomemfl teedubya

        JasonMillerCA

        According to Adobe Research Over 198 Million People Block Ads

        teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

        JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

        ccpdigitalcomemfl teedubya

        Content

        ccpdigitalcomemfl teedubya

        teedubyaccpdigitalcomemfl teedubya

        Help us Obiwan Contentobi ndash Yoursquore our only hope

        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

        teedubyaccpdigitalcomemfl teedubya

        teedubyaccpdigitalcomemfl teedubya

        teedubyaccpdigitalcomemfl teedubya

        CONTENT CREATION

        teedubyaccpdigitalcomemfl teedubya

        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

        ccpdigitalcomemfl teedubya

        teedubyaccpdigitalcomemfl teedubya

        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

        CONTENT PLANNING amp RESEARCH

        teedubyaccpdigitalcomemfl teedubya

        teedubyaccpdigitalcomemfl teedubya

        DivvyHQ httpDivvyHQcom

        CONTENT CURATION

        teedubyaccpdigitalcomemfl teedubya

        teedubya

        GREAT WAYS TO ORGANIZE CONTENT

        KMULLETT

        teedubyaccpglobalcomcmworld

        Sharing is Caringhellip

        KMULLETT

        teedubyaccpglobalcomcmworld

        Nuzzel Nuzzel httpnuzzelcom

        ccpdigitalcomemfl teedubya

        CONTENT SCHEDULING amp DISTRIBUTION

        teedubyaccpdigitalcomemfl teedubya

        Bulk Buffer httpbulkbuffercom

        teedubyaccpdigitalcomemfl teedubya

        ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

        ccpdigitalcomemfl teedubya

        ccpdigitalcomemfl teedubya

        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

        CONTENT AMPLIFICATION TACTICS

        teedubyaccpdigitalcomemfl teedubya

        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

        ChrisPulleyccpdigitalcomemfl teedubya

        ChrisPulleyccpdigitalcomemfl teedubya

        ChrisPulleyccpdigitalcomemfl teedubya

        WAYS TO PROMOTE

        teedubyaccpdigitalcomemfl teedubya

        bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

        bull Micro-targeting Ideal Customers

        bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

        ChrisPulleyccpdigitalcomemfl teedubya

        Google Buy Button on SERPS

        ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

        Google+ Communities

        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

        Facebook Groups

        INFLUENCER OUTREACH

        teedubyaccpdigitalcomemfl teedubya

        teedubyaBuzzSumo buzzsumo httpbuzzsumocom

        ccpglobalcomcmworldccpdigitalcomemfl teedubya

        teedubyaccpdigitalcomemfl teedubya

        GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

        ccpdigitalcomemfl teedubya

        BuzzStream Buzzstream httpwwwBuzzStreamcom

        ccpdigitalcomemfl teedubya

        GroupHigh grouphigh httpwwwgrouphighcom

        teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

        kciabcbcshttpGetLittleBirdcom

        Nimble nimble httpnimblecom

        ccpdigitalcomemfl teedubya

        teedubya

        VoilaNorbert VoilaNorbert httpVoilaNorbertcom

        ccpdigitalcomemfl teedubya

        teedubya

        EmailHunter EmailHunter httpemailhunterco

        ccpdigitalcomemfl teedubya

        teedubyaConspire Conspire httpconspirecom

        ccpdigitalcomemfl teedubya

        teedubya

        Outreach Outreach_io httpoutreachio

        ccpdigitalcomemfl teedubya

        teedubya

        Advocate Engagement Platforms

        ccpglobalcomcmworldccpdigitalcomemfl teedubya

        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

        Hashtags httphashtagsorg

        Use hashtags to search for threads about subjects such as socialselling

        ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

        Digital Advertising

        ccpdigitalcomemfl teedubya

        The Advertising Quandary

        ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

        -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

        ccpdigitalcomemfl teedubya

        Digital AdvertisingHighly-targeted relevant traffic to your site

        bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

        ccpdigitalcomemfl teedubya

        PAID SEARCH AND SEO

        teedubyaccpdigitalcomemfl teedubya

        ccpglobalcommartechconf teedubya

        ccpglobalcommartechconf teedubya

        ccpglobalcommartechconf teedubya

        Harness data explosion for better ad predictionsYesterdayrsquos data

        5 ndash 8 data points Every possible data point about a clickvs

        Premature relationship of page views to purchase

        probability

        15

        10

        5

        -20 -10 10 20 30 40 50 60

        In depth seasonality and other insights

        15

        10

        5

        -20 -10 10 20 30 40 50 60

        Todayrsquos data

        ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

        Week 3 4 5 6

        31

        6370

        105

        Not QuanticMind QuanticMindGross

        Margin Lift

        CONTENT PAID AMPLIFICATION

        teedubyaccpdigitalcomemfl teedubya

        teedubyaccpdigitalcomemfl teedubya

        Interest Graph Actions on Content

        ccpdigitalcomemfl teedubya

        ccpdigitalcomemfl teedubya

        Keywords Yes No

        Likes No Yes

        Demographics Limited Extensive

        Psychographics No Yes

        Geography Yes Yes

        Internal URL No Yes

        External URL Yes Yes

        Purchase Intent Learn Research None

        Sales Cycle Short Long

        Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

        ccpdigitalcomemfl teedubya

        teedubya

        Facebook Graph Search opens up many different opportunities

        ccpdigitalcomemfl teedubya

        teedubya

        Facebook Graph Search opens up many different opportunities BRO

        ccpdigitalcomemfl teedubya

        $240 billion

        ccpdigitalcomemfl teedubya

        teedubyaccpdigitalcomemfl teedubya

        Pixels Pixels Pixels

        teedubyaccpdigitalcomemfl teedubya

        Pixels Pixels Pixels

        $240 billion

        ccpdigitalcomemfl teedubya

        Advanced Ad Targeting

        Advanced Targeting

        ccpdigitalcomemfl teedubya

        Advanced Targeting

        ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

        Third-Party Databases

        Combine Facebook data and interest targeting

        ccpdigitalcomemfl teedubya

        Workforce Targeting

        ccpdigitalcomemfl teedubya

        Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

        ccpdigitalcomemfl teedubya

        ccpdigitalcomemfl teedubya

        $240 billion

        ccpdigitalcomemfl teedubya

        Some Facts About Facebook

        Before We Move On Water Breakhellip

        ccpdigitalcomemfl teedubya

        Number of monthly active users144 billion

        ccpdigitalcomemfl teedubya

        ccpdigitalcomemfl teedubya

        ccpdigitalcomemfl teedubya

        ccpdigitalcomemfl teedubya

        Lead Ads

        ccpdigitalcomemfl teedubya

        ccpdigitalcomemfl teedubya

        ccpdigitalcomemfl teedubya

        ccpdigitalcomemfl teedubya

        Instagram Ads

        ccpdigitalcomemfl teedubya

        Instagram Ads

        ccpdigitalcomemfl teedubya

        Instagram Ads

        ccpdigitalcomemfl teedubya

        ccpdigitalcomemfl teedubya

        Account Based Social Selling

        ccpdigitalcomemfl teedubya

        Wal-Mart

        7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

        Wal-Mart Inception

        teedubya

        Sniply sniply httpsniply

        2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

        Starbucks Inception

        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

        Native Adverti$$$ng

        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

        ccpglobalcomcmworld teedubya

        Pinterest Advertising

        ccpdigitalcomemfl teedubya

        ccpglobalcomcmworld teedubyaReddit Advertising

        ccpdigitalcomemfl teedubya

        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

        StumbleUpon Ads ndash stumbleuponcomadvertising

        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

        Twitter Advertising

        ccpdigitalcomemfl teedubya

        TWITTER ADVERTISING OPTIONS

        ccpdigitalcomemfl teedubya

        Twitter offers a variety of paid services to advertisers Promoted accounts

        This is considered the quickest way to build an active community of advocates and influencers for your business

        Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

        BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

        Promoted Accounts

        teedubyaccpdigitalcomemfl teedubya

        Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

        Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

        MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

        Promoted Trends

        teedubyaccpdigitalcomemfl teedubya

        Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

        A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

        Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

        AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

        Promoted Tweets

        teedubyaccpdigitalcomemfl teedubya

        Geo

        Target users based on

        geographic location

        Narrow in on key markets

        Search

        Target users who are searching

        on relevant keywords

        Ensure relevancy

        Followers

        Target your Followers

        Leverage brand advocates

        Interest

        Target users based on their

        interests

        Resonate with users

        Mobile

        Target users on the go

        Reach at point-of-purchase

        Look-a-likes

        Target users who are similar to your followers

        Increase potential reach

        Gender

        Target users based on gender

        Ensure Interest

        relevancy

        Twitter Targeting Tools

        teedubyaccpdigitalcomemfl teedubya

        ccpdigitalcomemfl teedubya

        ccpdigitalcomemfl teedubya

        ccpdigitalcomemfl teedubya

        ccpdigitalcomemfl teedubya

        YouTube Ads

        ccpdigitalcomemfl teedubya

        Outbrain Outbrain httpoutbraincom

        ccpdigitalcomemfl teedubya

        Taboola Taboola httptaboolacom

        ccpdigitalcomemfl teedubya

        Facebook Talent Acquisition

        Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

        bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

        bull lower your recruiting costs and save you time

        bull target competitors location and even job titles to attract your ideal candidates

        ccpdigitalcomemfl teedubya

        Facebook Graph Search allows for Social HR Recruiting

        ccpdigitalcomemfl teedubya

        Target Your Candidates

        ccpdigitalcomemfl teedubya

        wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

        Hero Image

        wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

        Women Engineers

        wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

        Culture

        >

        Drive Candidates to Your Funnel

        ccpdigitalcomemfl teedubya

        teedubya

        Facebook Graph Search allows for Social HR Recruiting

        ccpdigitalcomemfl teedubya

        Reach Your Recruiting Goals

        14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

        ccpdigitalcomemfl teedubya

        Nearly 4000 Marketing TechnologiesOver 40 Categories

        And Growinghellip

        ccpdigitalcomemfl teedubya

        teedubyarsquos Tools ndash ccpdigitalcomemfl

        ccpdigitalcomemfl teedubya

        teedubya

        17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

        ccpdigitalcomemfl teedubya

        teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

        Connect on LinkedIn httplinkedincominteedubya

        • Actionable Ways Strategies and Technologies to Amplify Your C
        • Slide 2
        • Slide 3
        • Slide 4
        • Slide 5
        • Slide 6
        • Slide 7
        • Slide 8
        • Slide 9
        • Slide 10
        • Slide 11
        • Slide 12
        • Confusing
        • Slide 14
        • Silos and Silos of Data
        • Slide 16
        • Slide 17
        • Coordinate Your Efforts
        • Slide 19
        • Slide 20
        • Slide 21
        • Why Content Marketing
        • Slide 23
        • Slide 24
        • Slide 25
        • Content
        • Slide 27
        • Slide 28
        • Slide 29
        • Slide 30
        • Slide 31
        • Content Creation
        • Slide 33
        • Slide 34
        • Slide 35
        • Slide 36
        • Content Planning amp Research
        • Slide 38
        • Slide 39
        • Content Curation
        • Slide 41
        • Slide 42
        • Slide 43
        • Content Scheduling amp distribution
        • Slide 45
        • Slide 46
        • Slide 47
        • Slide 48
        • Slide 49
        • Slide 50
        • Slide 51
        • Content Amplification Tactics
        • Slide 53
        • Slide 54
        • Slide 55
        • Slide 56
        • Ways to Promote
        • Slide 58
        • Google Buy Button on SERPS
        • Slide 60
        • Slide 61
        • Slide 62
        • Slide 63
        • Slide 64
        • Influencer Outreach
        • Slide 66
        • Slide 67
        • Slide 68
        • Slide 69
        • Slide 70
        • Slide 71
        • Slide 72
        • Slide 73
        • Slide 74
        • Slide 75
        • Slide 76
        • Slide 77
        • Slide 78
        • Slide 79
        • Slide 80
        • Slide 81
        • Slide 82
        • Slide 83
        • Slide 84
        • Slide 85
        • Slide 86
        • Slide 87
        • Paid Search and SEO
        • Slide 89
        • Slide 90
        • Harness data explosion for better ad predictions
        • Slide 92
        • Content Paid Amplification
        • Slide 94
        • Interest Graph Actions on Content
        • Slide 96
        • Impact of Targeted Social Advertising
        • Slide 98
        • Slide 99
        • Slide 100
        • Slide 101
        • Slide 102
        • Slide 103
        • Slide 104
        • Slide 105
        • Slide 106
        • Slide 107
        • Slide 108
        • Slide 109
        • Slide 110
        • Slide 111
        • Before We Move On Water Breakhellip
        • Slide 113
        • Slide 114
        • Slide 115
        • Slide 116
        • Slide 117
        • Slide 118
        • Slide 119
        • Slide 120
        • Instagram Ads
        • Instagram Ads (2)
        • Instagram Ads (3)
        • Slide 124
        • Slide 125
        • Slide 126
        • Slide 127
        • Slide 128
        • Slide 129
        • Slide 130
        • Slide 131
        • Slide 132
        • Slide 133
        • Slide 134
        • Slide 135
        • Slide 136
        • Slide 137
        • Slide 138
        • Slide 139
        • Slide 140
        • Slide 141
        • Slide 142
        • Slide 143
        • Slide 144
        • Slide 145
        • Slide 146
        • Slide 147
        • Slide 148
        • Slide 149
        • Slide 150
        • Slide 151
        • Slide 152
        • Slide 153
        • Slide 154
        • Slide 155
        • Slide 156
        • Slide 157
        • Slide 158
        • Slide 159
        • Slide 160
        • Slide 161
        • Slide 162
        • Slide 163

          teedubyaMARTECH teedubyaccpdigitalcomemfl

          this is a social event

          emflConf

          ccpdigitalcomemfl teedubya

          ccpdigitalcomemfl teedubya

          teedubyaccpdigitalcomemfl teedubya

          teedubyaccpdigitalcomemfl teedubya

          ccpdigitalcomemfl teedubya

          teedubya

          CON

          FUSI

          NG

          ccpdigitalcomemfl teedubya

          MARTECHWOMEN

          ccpdigitalcomemfl teedubya

          Silos and Silos of Data

          teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

          bull Ask amp Answer the right questions

          bull Integrate marketing strategies

          bull Optimize your marketing mix

          bull Know your audience

          bull Recognize your customer

          bull Personalize customer journey

          bull Create a better user experiences

          Data-Driven Marketing Making Smarter amp More Impactful Decisions

          teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

          Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey

          ccpdigitalcomemfl teedubya

          Coordinate Your Efforts

          US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts

          Source DataMonitor

          ccpdigitalcomemfl teedubya

          ccpdigitalcomemfl teedubya

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          teedubyarsquos Tools ndash ccpdigitalcomemfl

          ccpdigitalcomemfl teedubya

          WHY CONTENT MARKETING

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          JasonMillerCA

          According to Adobe Research Over 198 Million People Block Ads

          teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

          JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

          ccpdigitalcomemfl teedubya

          Content

          ccpdigitalcomemfl teedubya

          teedubyaccpdigitalcomemfl teedubya

          Help us Obiwan Contentobi ndash Yoursquore our only hope

          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

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          teedubyaccpdigitalcomemfl teedubya

          teedubyaccpdigitalcomemfl teedubya

          CONTENT CREATION

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          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

          ccpdigitalcomemfl teedubya

          teedubyaccpdigitalcomemfl teedubya

          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

          CONTENT PLANNING amp RESEARCH

          teedubyaccpdigitalcomemfl teedubya

          teedubyaccpdigitalcomemfl teedubya

          DivvyHQ httpDivvyHQcom

          CONTENT CURATION

          teedubyaccpdigitalcomemfl teedubya

          teedubya

          GREAT WAYS TO ORGANIZE CONTENT

          KMULLETT

          teedubyaccpglobalcomcmworld

          Sharing is Caringhellip

          KMULLETT

          teedubyaccpglobalcomcmworld

          Nuzzel Nuzzel httpnuzzelcom

          ccpdigitalcomemfl teedubya

          CONTENT SCHEDULING amp DISTRIBUTION

          teedubyaccpdigitalcomemfl teedubya

          Bulk Buffer httpbulkbuffercom

          teedubyaccpdigitalcomemfl teedubya

          ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

          ccpdigitalcomemfl teedubya

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          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

          CONTENT AMPLIFICATION TACTICS

          teedubyaccpdigitalcomemfl teedubya

          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

          ChrisPulleyccpdigitalcomemfl teedubya

          ChrisPulleyccpdigitalcomemfl teedubya

          ChrisPulleyccpdigitalcomemfl teedubya

          WAYS TO PROMOTE

          teedubyaccpdigitalcomemfl teedubya

          bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

          bull Micro-targeting Ideal Customers

          bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

          ChrisPulleyccpdigitalcomemfl teedubya

          Google Buy Button on SERPS

          ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

          Google+ Communities

          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

          Facebook Groups

          INFLUENCER OUTREACH

          teedubyaccpdigitalcomemfl teedubya

          teedubyaBuzzSumo buzzsumo httpbuzzsumocom

          ccpglobalcomcmworldccpdigitalcomemfl teedubya

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          GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

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          BuzzStream Buzzstream httpwwwBuzzStreamcom

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          GroupHigh grouphigh httpwwwgrouphighcom

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          kciabcbcshttpGetLittleBirdcom

          Nimble nimble httpnimblecom

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          VoilaNorbert VoilaNorbert httpVoilaNorbertcom

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          EmailHunter EmailHunter httpemailhunterco

          ccpdigitalcomemfl teedubya

          teedubyaConspire Conspire httpconspirecom

          ccpdigitalcomemfl teedubya

          teedubya

          Outreach Outreach_io httpoutreachio

          ccpdigitalcomemfl teedubya

          teedubya

          Advocate Engagement Platforms

          ccpglobalcomcmworldccpdigitalcomemfl teedubya

          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

          Hashtags httphashtagsorg

          Use hashtags to search for threads about subjects such as socialselling

          ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

          Digital Advertising

          ccpdigitalcomemfl teedubya

          The Advertising Quandary

          ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

          -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

          ccpdigitalcomemfl teedubya

          Digital AdvertisingHighly-targeted relevant traffic to your site

          bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

          ccpdigitalcomemfl teedubya

          PAID SEARCH AND SEO

          teedubyaccpdigitalcomemfl teedubya

          ccpglobalcommartechconf teedubya

          ccpglobalcommartechconf teedubya

          ccpglobalcommartechconf teedubya

          Harness data explosion for better ad predictionsYesterdayrsquos data

          5 ndash 8 data points Every possible data point about a clickvs

          Premature relationship of page views to purchase

          probability

          15

          10

          5

          -20 -10 10 20 30 40 50 60

          In depth seasonality and other insights

          15

          10

          5

          -20 -10 10 20 30 40 50 60

          Todayrsquos data

          ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

          Week 3 4 5 6

          31

          6370

          105

          Not QuanticMind QuanticMindGross

          Margin Lift

          CONTENT PAID AMPLIFICATION

          teedubyaccpdigitalcomemfl teedubya

          teedubyaccpdigitalcomemfl teedubya

          Interest Graph Actions on Content

          ccpdigitalcomemfl teedubya

          ccpdigitalcomemfl teedubya

          Keywords Yes No

          Likes No Yes

          Demographics Limited Extensive

          Psychographics No Yes

          Geography Yes Yes

          Internal URL No Yes

          External URL Yes Yes

          Purchase Intent Learn Research None

          Sales Cycle Short Long

          Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

          ccpdigitalcomemfl teedubya

          teedubya

          Facebook Graph Search opens up many different opportunities

          ccpdigitalcomemfl teedubya

          teedubya

          Facebook Graph Search opens up many different opportunities BRO

          ccpdigitalcomemfl teedubya

          $240 billion

          ccpdigitalcomemfl teedubya

          teedubyaccpdigitalcomemfl teedubya

          Pixels Pixels Pixels

          teedubyaccpdigitalcomemfl teedubya

          Pixels Pixels Pixels

          $240 billion

          ccpdigitalcomemfl teedubya

          Advanced Ad Targeting

          Advanced Targeting

          ccpdigitalcomemfl teedubya

          Advanced Targeting

          ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

          Third-Party Databases

          Combine Facebook data and interest targeting

          ccpdigitalcomemfl teedubya

          Workforce Targeting

          ccpdigitalcomemfl teedubya

          Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

          ccpdigitalcomemfl teedubya

          ccpdigitalcomemfl teedubya

          $240 billion

          ccpdigitalcomemfl teedubya

          Some Facts About Facebook

          Before We Move On Water Breakhellip

          ccpdigitalcomemfl teedubya

          Number of monthly active users144 billion

          ccpdigitalcomemfl teedubya

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          ccpdigitalcomemfl teedubya

          ccpdigitalcomemfl teedubya

          Lead Ads

          ccpdigitalcomemfl teedubya

          ccpdigitalcomemfl teedubya

          ccpdigitalcomemfl teedubya

          ccpdigitalcomemfl teedubya

          Instagram Ads

          ccpdigitalcomemfl teedubya

          Instagram Ads

          ccpdigitalcomemfl teedubya

          Instagram Ads

          ccpdigitalcomemfl teedubya

          ccpdigitalcomemfl teedubya

          Account Based Social Selling

          ccpdigitalcomemfl teedubya

          Wal-Mart

          7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

          Wal-Mart Inception

          teedubya

          Sniply sniply httpsniply

          2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

          Starbucks Inception

          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

          Native Adverti$$$ng

          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

          ccpglobalcomcmworld teedubya

          Pinterest Advertising

          ccpdigitalcomemfl teedubya

          ccpglobalcomcmworld teedubyaReddit Advertising

          ccpdigitalcomemfl teedubya

          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

          StumbleUpon Ads ndash stumbleuponcomadvertising

          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

          Twitter Advertising

          ccpdigitalcomemfl teedubya

          TWITTER ADVERTISING OPTIONS

          ccpdigitalcomemfl teedubya

          Twitter offers a variety of paid services to advertisers Promoted accounts

          This is considered the quickest way to build an active community of advocates and influencers for your business

          Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

          BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

          Promoted Accounts

          teedubyaccpdigitalcomemfl teedubya

          Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

          Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

          MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

          Promoted Trends

          teedubyaccpdigitalcomemfl teedubya

          Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

          A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

          Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

          AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

          Promoted Tweets

          teedubyaccpdigitalcomemfl teedubya

          Geo

          Target users based on

          geographic location

          Narrow in on key markets

          Search

          Target users who are searching

          on relevant keywords

          Ensure relevancy

          Followers

          Target your Followers

          Leverage brand advocates

          Interest

          Target users based on their

          interests

          Resonate with users

          Mobile

          Target users on the go

          Reach at point-of-purchase

          Look-a-likes

          Target users who are similar to your followers

          Increase potential reach

          Gender

          Target users based on gender

          Ensure Interest

          relevancy

          Twitter Targeting Tools

          teedubyaccpdigitalcomemfl teedubya

          ccpdigitalcomemfl teedubya

          ccpdigitalcomemfl teedubya

          ccpdigitalcomemfl teedubya

          ccpdigitalcomemfl teedubya

          YouTube Ads

          ccpdigitalcomemfl teedubya

          Outbrain Outbrain httpoutbraincom

          ccpdigitalcomemfl teedubya

          Taboola Taboola httptaboolacom

          ccpdigitalcomemfl teedubya

          Facebook Talent Acquisition

          Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

          bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

          bull lower your recruiting costs and save you time

          bull target competitors location and even job titles to attract your ideal candidates

          ccpdigitalcomemfl teedubya

          Facebook Graph Search allows for Social HR Recruiting

          ccpdigitalcomemfl teedubya

          Target Your Candidates

          ccpdigitalcomemfl teedubya

          wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

          Hero Image

          wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

          Women Engineers

          wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

          Culture

          >

          Drive Candidates to Your Funnel

          ccpdigitalcomemfl teedubya

          teedubya

          Facebook Graph Search allows for Social HR Recruiting

          ccpdigitalcomemfl teedubya

          Reach Your Recruiting Goals

          14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

          ccpdigitalcomemfl teedubya

          Nearly 4000 Marketing TechnologiesOver 40 Categories

          And Growinghellip

          ccpdigitalcomemfl teedubya

          teedubyarsquos Tools ndash ccpdigitalcomemfl

          ccpdigitalcomemfl teedubya

          teedubya

          17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

          ccpdigitalcomemfl teedubya

          teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

          Connect on LinkedIn httplinkedincominteedubya

          • Actionable Ways Strategies and Technologies to Amplify Your C
          • Slide 2
          • Slide 3
          • Slide 4
          • Slide 5
          • Slide 6
          • Slide 7
          • Slide 8
          • Slide 9
          • Slide 10
          • Slide 11
          • Slide 12
          • Confusing
          • Slide 14
          • Silos and Silos of Data
          • Slide 16
          • Slide 17
          • Coordinate Your Efforts
          • Slide 19
          • Slide 20
          • Slide 21
          • Why Content Marketing
          • Slide 23
          • Slide 24
          • Slide 25
          • Content
          • Slide 27
          • Slide 28
          • Slide 29
          • Slide 30
          • Slide 31
          • Content Creation
          • Slide 33
          • Slide 34
          • Slide 35
          • Slide 36
          • Content Planning amp Research
          • Slide 38
          • Slide 39
          • Content Curation
          • Slide 41
          • Slide 42
          • Slide 43
          • Content Scheduling amp distribution
          • Slide 45
          • Slide 46
          • Slide 47
          • Slide 48
          • Slide 49
          • Slide 50
          • Slide 51
          • Content Amplification Tactics
          • Slide 53
          • Slide 54
          • Slide 55
          • Slide 56
          • Ways to Promote
          • Slide 58
          • Google Buy Button on SERPS
          • Slide 60
          • Slide 61
          • Slide 62
          • Slide 63
          • Slide 64
          • Influencer Outreach
          • Slide 66
          • Slide 67
          • Slide 68
          • Slide 69
          • Slide 70
          • Slide 71
          • Slide 72
          • Slide 73
          • Slide 74
          • Slide 75
          • Slide 76
          • Slide 77
          • Slide 78
          • Slide 79
          • Slide 80
          • Slide 81
          • Slide 82
          • Slide 83
          • Slide 84
          • Slide 85
          • Slide 86
          • Slide 87
          • Paid Search and SEO
          • Slide 89
          • Slide 90
          • Harness data explosion for better ad predictions
          • Slide 92
          • Content Paid Amplification
          • Slide 94
          • Interest Graph Actions on Content
          • Slide 96
          • Impact of Targeted Social Advertising
          • Slide 98
          • Slide 99
          • Slide 100
          • Slide 101
          • Slide 102
          • Slide 103
          • Slide 104
          • Slide 105
          • Slide 106
          • Slide 107
          • Slide 108
          • Slide 109
          • Slide 110
          • Slide 111
          • Before We Move On Water Breakhellip
          • Slide 113
          • Slide 114
          • Slide 115
          • Slide 116
          • Slide 117
          • Slide 118
          • Slide 119
          • Slide 120
          • Instagram Ads
          • Instagram Ads (2)
          • Instagram Ads (3)
          • Slide 124
          • Slide 125
          • Slide 126
          • Slide 127
          • Slide 128
          • Slide 129
          • Slide 130
          • Slide 131
          • Slide 132
          • Slide 133
          • Slide 134
          • Slide 135
          • Slide 136
          • Slide 137
          • Slide 138
          • Slide 139
          • Slide 140
          • Slide 141
          • Slide 142
          • Slide 143
          • Slide 144
          • Slide 145
          • Slide 146
          • Slide 147
          • Slide 148
          • Slide 149
          • Slide 150
          • Slide 151
          • Slide 152
          • Slide 153
          • Slide 154
          • Slide 155
          • Slide 156
          • Slide 157
          • Slide 158
          • Slide 159
          • Slide 160
          • Slide 161
          • Slide 162
          • Slide 163

            this is a social event

            emflConf

            ccpdigitalcomemfl teedubya

            ccpdigitalcomemfl teedubya

            teedubyaccpdigitalcomemfl teedubya

            teedubyaccpdigitalcomemfl teedubya

            ccpdigitalcomemfl teedubya

            teedubya

            CON

            FUSI

            NG

            ccpdigitalcomemfl teedubya

            MARTECHWOMEN

            ccpdigitalcomemfl teedubya

            Silos and Silos of Data

            teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

            bull Ask amp Answer the right questions

            bull Integrate marketing strategies

            bull Optimize your marketing mix

            bull Know your audience

            bull Recognize your customer

            bull Personalize customer journey

            bull Create a better user experiences

            Data-Driven Marketing Making Smarter amp More Impactful Decisions

            teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

            Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey

            ccpdigitalcomemfl teedubya

            Coordinate Your Efforts

            US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts

            Source DataMonitor

            ccpdigitalcomemfl teedubya

            ccpdigitalcomemfl teedubya

            ccpdigitalcomemfl teedubya

            teedubyarsquos Tools ndash ccpdigitalcomemfl

            ccpdigitalcomemfl teedubya

            WHY CONTENT MARKETING

            teedubyaccpdigitalcomemfl teedubya

            JasonMillerCA

            According to Adobe Research Over 198 Million People Block Ads

            teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

            JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

            ccpdigitalcomemfl teedubya

            Content

            ccpdigitalcomemfl teedubya

            teedubyaccpdigitalcomemfl teedubya

            Help us Obiwan Contentobi ndash Yoursquore our only hope

            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

            teedubyaccpdigitalcomemfl teedubya

            teedubyaccpdigitalcomemfl teedubya

            teedubyaccpdigitalcomemfl teedubya

            CONTENT CREATION

            teedubyaccpdigitalcomemfl teedubya

            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

            ccpdigitalcomemfl teedubya

            teedubyaccpdigitalcomemfl teedubya

            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

            CONTENT PLANNING amp RESEARCH

            teedubyaccpdigitalcomemfl teedubya

            teedubyaccpdigitalcomemfl teedubya

            DivvyHQ httpDivvyHQcom

            CONTENT CURATION

            teedubyaccpdigitalcomemfl teedubya

            teedubya

            GREAT WAYS TO ORGANIZE CONTENT

            KMULLETT

            teedubyaccpglobalcomcmworld

            Sharing is Caringhellip

            KMULLETT

            teedubyaccpglobalcomcmworld

            Nuzzel Nuzzel httpnuzzelcom

            ccpdigitalcomemfl teedubya

            CONTENT SCHEDULING amp DISTRIBUTION

            teedubyaccpdigitalcomemfl teedubya

            Bulk Buffer httpbulkbuffercom

            teedubyaccpdigitalcomemfl teedubya

            ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

            ccpdigitalcomemfl teedubya

            ccpdigitalcomemfl teedubya

            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

            CONTENT AMPLIFICATION TACTICS

            teedubyaccpdigitalcomemfl teedubya

            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

            ChrisPulleyccpdigitalcomemfl teedubya

            ChrisPulleyccpdigitalcomemfl teedubya

            ChrisPulleyccpdigitalcomemfl teedubya

            WAYS TO PROMOTE

            teedubyaccpdigitalcomemfl teedubya

            bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

            bull Micro-targeting Ideal Customers

            bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

            ChrisPulleyccpdigitalcomemfl teedubya

            Google Buy Button on SERPS

            ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

            Google+ Communities

            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

            Facebook Groups

            INFLUENCER OUTREACH

            teedubyaccpdigitalcomemfl teedubya

            teedubyaBuzzSumo buzzsumo httpbuzzsumocom

            ccpglobalcomcmworldccpdigitalcomemfl teedubya

            teedubyaccpdigitalcomemfl teedubya

            GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

            ccpdigitalcomemfl teedubya

            BuzzStream Buzzstream httpwwwBuzzStreamcom

            ccpdigitalcomemfl teedubya

            GroupHigh grouphigh httpwwwgrouphighcom

            teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

            kciabcbcshttpGetLittleBirdcom

            Nimble nimble httpnimblecom

            ccpdigitalcomemfl teedubya

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            VoilaNorbert VoilaNorbert httpVoilaNorbertcom

            ccpdigitalcomemfl teedubya

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            EmailHunter EmailHunter httpemailhunterco

            ccpdigitalcomemfl teedubya

            teedubyaConspire Conspire httpconspirecom

            ccpdigitalcomemfl teedubya

            teedubya

            Outreach Outreach_io httpoutreachio

            ccpdigitalcomemfl teedubya

            teedubya

            Advocate Engagement Platforms

            ccpglobalcomcmworldccpdigitalcomemfl teedubya

            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

            Hashtags httphashtagsorg

            Use hashtags to search for threads about subjects such as socialselling

            ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

            Digital Advertising

            ccpdigitalcomemfl teedubya

            The Advertising Quandary

            ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

            -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

            ccpdigitalcomemfl teedubya

            Digital AdvertisingHighly-targeted relevant traffic to your site

            bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

            ccpdigitalcomemfl teedubya

            PAID SEARCH AND SEO

            teedubyaccpdigitalcomemfl teedubya

            ccpglobalcommartechconf teedubya

            ccpglobalcommartechconf teedubya

            ccpglobalcommartechconf teedubya

            Harness data explosion for better ad predictionsYesterdayrsquos data

            5 ndash 8 data points Every possible data point about a clickvs

            Premature relationship of page views to purchase

            probability

            15

            10

            5

            -20 -10 10 20 30 40 50 60

            In depth seasonality and other insights

            15

            10

            5

            -20 -10 10 20 30 40 50 60

            Todayrsquos data

            ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

            Week 3 4 5 6

            31

            6370

            105

            Not QuanticMind QuanticMindGross

            Margin Lift

            CONTENT PAID AMPLIFICATION

            teedubyaccpdigitalcomemfl teedubya

            teedubyaccpdigitalcomemfl teedubya

            Interest Graph Actions on Content

            ccpdigitalcomemfl teedubya

            ccpdigitalcomemfl teedubya

            Keywords Yes No

            Likes No Yes

            Demographics Limited Extensive

            Psychographics No Yes

            Geography Yes Yes

            Internal URL No Yes

            External URL Yes Yes

            Purchase Intent Learn Research None

            Sales Cycle Short Long

            Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

            ccpdigitalcomemfl teedubya

            teedubya

            Facebook Graph Search opens up many different opportunities

            ccpdigitalcomemfl teedubya

            teedubya

            Facebook Graph Search opens up many different opportunities BRO

            ccpdigitalcomemfl teedubya

            $240 billion

            ccpdigitalcomemfl teedubya

            teedubyaccpdigitalcomemfl teedubya

            Pixels Pixels Pixels

            teedubyaccpdigitalcomemfl teedubya

            Pixels Pixels Pixels

            $240 billion

            ccpdigitalcomemfl teedubya

            Advanced Ad Targeting

            Advanced Targeting

            ccpdigitalcomemfl teedubya

            Advanced Targeting

            ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

            Third-Party Databases

            Combine Facebook data and interest targeting

            ccpdigitalcomemfl teedubya

            Workforce Targeting

            ccpdigitalcomemfl teedubya

            Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

            ccpdigitalcomemfl teedubya

            ccpdigitalcomemfl teedubya

            $240 billion

            ccpdigitalcomemfl teedubya

            Some Facts About Facebook

            Before We Move On Water Breakhellip

            ccpdigitalcomemfl teedubya

            Number of monthly active users144 billion

            ccpdigitalcomemfl teedubya

            ccpdigitalcomemfl teedubya

            ccpdigitalcomemfl teedubya

            ccpdigitalcomemfl teedubya

            Lead Ads

            ccpdigitalcomemfl teedubya

            ccpdigitalcomemfl teedubya

            ccpdigitalcomemfl teedubya

            ccpdigitalcomemfl teedubya

            Instagram Ads

            ccpdigitalcomemfl teedubya

            Instagram Ads

            ccpdigitalcomemfl teedubya

            Instagram Ads

            ccpdigitalcomemfl teedubya

            ccpdigitalcomemfl teedubya

            Account Based Social Selling

            ccpdigitalcomemfl teedubya

            Wal-Mart

            7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

            Wal-Mart Inception

            teedubya

            Sniply sniply httpsniply

            2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

            Starbucks Inception

            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

            Native Adverti$$$ng

            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

            ccpglobalcomcmworld teedubya

            Pinterest Advertising

            ccpdigitalcomemfl teedubya

            ccpglobalcomcmworld teedubyaReddit Advertising

            ccpdigitalcomemfl teedubya

            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

            StumbleUpon Ads ndash stumbleuponcomadvertising

            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

            Twitter Advertising

            ccpdigitalcomemfl teedubya

            TWITTER ADVERTISING OPTIONS

            ccpdigitalcomemfl teedubya

            Twitter offers a variety of paid services to advertisers Promoted accounts

            This is considered the quickest way to build an active community of advocates and influencers for your business

            Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

            BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

            Promoted Accounts

            teedubyaccpdigitalcomemfl teedubya

            Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

            Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

            MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

            Promoted Trends

            teedubyaccpdigitalcomemfl teedubya

            Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

            A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

            Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

            AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

            Promoted Tweets

            teedubyaccpdigitalcomemfl teedubya

            Geo

            Target users based on

            geographic location

            Narrow in on key markets

            Search

            Target users who are searching

            on relevant keywords

            Ensure relevancy

            Followers

            Target your Followers

            Leverage brand advocates

            Interest

            Target users based on their

            interests

            Resonate with users

            Mobile

            Target users on the go

            Reach at point-of-purchase

            Look-a-likes

            Target users who are similar to your followers

            Increase potential reach

            Gender

            Target users based on gender

            Ensure Interest

            relevancy

            Twitter Targeting Tools

            teedubyaccpdigitalcomemfl teedubya

            ccpdigitalcomemfl teedubya

            ccpdigitalcomemfl teedubya

            ccpdigitalcomemfl teedubya

            ccpdigitalcomemfl teedubya

            YouTube Ads

            ccpdigitalcomemfl teedubya

            Outbrain Outbrain httpoutbraincom

            ccpdigitalcomemfl teedubya

            Taboola Taboola httptaboolacom

            ccpdigitalcomemfl teedubya

            Facebook Talent Acquisition

            Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

            bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

            bull lower your recruiting costs and save you time

            bull target competitors location and even job titles to attract your ideal candidates

            ccpdigitalcomemfl teedubya

            Facebook Graph Search allows for Social HR Recruiting

            ccpdigitalcomemfl teedubya

            Target Your Candidates

            ccpdigitalcomemfl teedubya

            wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

            Hero Image

            wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

            Women Engineers

            wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

            Culture

            >

            Drive Candidates to Your Funnel

            ccpdigitalcomemfl teedubya

            teedubya

            Facebook Graph Search allows for Social HR Recruiting

            ccpdigitalcomemfl teedubya

            Reach Your Recruiting Goals

            14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

            ccpdigitalcomemfl teedubya

            Nearly 4000 Marketing TechnologiesOver 40 Categories

            And Growinghellip

            ccpdigitalcomemfl teedubya

            teedubyarsquos Tools ndash ccpdigitalcomemfl

            ccpdigitalcomemfl teedubya

            teedubya

            17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

            ccpdigitalcomemfl teedubya

            teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

            Connect on LinkedIn httplinkedincominteedubya

            • Actionable Ways Strategies and Technologies to Amplify Your C
            • Slide 2
            • Slide 3
            • Slide 4
            • Slide 5
            • Slide 6
            • Slide 7
            • Slide 8
            • Slide 9
            • Slide 10
            • Slide 11
            • Slide 12
            • Confusing
            • Slide 14
            • Silos and Silos of Data
            • Slide 16
            • Slide 17
            • Coordinate Your Efforts
            • Slide 19
            • Slide 20
            • Slide 21
            • Why Content Marketing
            • Slide 23
            • Slide 24
            • Slide 25
            • Content
            • Slide 27
            • Slide 28
            • Slide 29
            • Slide 30
            • Slide 31
            • Content Creation
            • Slide 33
            • Slide 34
            • Slide 35
            • Slide 36
            • Content Planning amp Research
            • Slide 38
            • Slide 39
            • Content Curation
            • Slide 41
            • Slide 42
            • Slide 43
            • Content Scheduling amp distribution
            • Slide 45
            • Slide 46
            • Slide 47
            • Slide 48
            • Slide 49
            • Slide 50
            • Slide 51
            • Content Amplification Tactics
            • Slide 53
            • Slide 54
            • Slide 55
            • Slide 56
            • Ways to Promote
            • Slide 58
            • Google Buy Button on SERPS
            • Slide 60
            • Slide 61
            • Slide 62
            • Slide 63
            • Slide 64
            • Influencer Outreach
            • Slide 66
            • Slide 67
            • Slide 68
            • Slide 69
            • Slide 70
            • Slide 71
            • Slide 72
            • Slide 73
            • Slide 74
            • Slide 75
            • Slide 76
            • Slide 77
            • Slide 78
            • Slide 79
            • Slide 80
            • Slide 81
            • Slide 82
            • Slide 83
            • Slide 84
            • Slide 85
            • Slide 86
            • Slide 87
            • Paid Search and SEO
            • Slide 89
            • Slide 90
            • Harness data explosion for better ad predictions
            • Slide 92
            • Content Paid Amplification
            • Slide 94
            • Interest Graph Actions on Content
            • Slide 96
            • Impact of Targeted Social Advertising
            • Slide 98
            • Slide 99
            • Slide 100
            • Slide 101
            • Slide 102
            • Slide 103
            • Slide 104
            • Slide 105
            • Slide 106
            • Slide 107
            • Slide 108
            • Slide 109
            • Slide 110
            • Slide 111
            • Before We Move On Water Breakhellip
            • Slide 113
            • Slide 114
            • Slide 115
            • Slide 116
            • Slide 117
            • Slide 118
            • Slide 119
            • Slide 120
            • Instagram Ads
            • Instagram Ads (2)
            • Instagram Ads (3)
            • Slide 124
            • Slide 125
            • Slide 126
            • Slide 127
            • Slide 128
            • Slide 129
            • Slide 130
            • Slide 131
            • Slide 132
            • Slide 133
            • Slide 134
            • Slide 135
            • Slide 136
            • Slide 137
            • Slide 138
            • Slide 139
            • Slide 140
            • Slide 141
            • Slide 142
            • Slide 143
            • Slide 144
            • Slide 145
            • Slide 146
            • Slide 147
            • Slide 148
            • Slide 149
            • Slide 150
            • Slide 151
            • Slide 152
            • Slide 153
            • Slide 154
            • Slide 155
            • Slide 156
            • Slide 157
            • Slide 158
            • Slide 159
            • Slide 160
            • Slide 161
            • Slide 162
            • Slide 163

              ccpdigitalcomemfl teedubya

              ccpdigitalcomemfl teedubya

              teedubyaccpdigitalcomemfl teedubya

              teedubyaccpdigitalcomemfl teedubya

              ccpdigitalcomemfl teedubya

              teedubya

              CON

              FUSI

              NG

              ccpdigitalcomemfl teedubya

              MARTECHWOMEN

              ccpdigitalcomemfl teedubya

              Silos and Silos of Data

              teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

              bull Ask amp Answer the right questions

              bull Integrate marketing strategies

              bull Optimize your marketing mix

              bull Know your audience

              bull Recognize your customer

              bull Personalize customer journey

              bull Create a better user experiences

              Data-Driven Marketing Making Smarter amp More Impactful Decisions

              teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

              Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey

              ccpdigitalcomemfl teedubya

              Coordinate Your Efforts

              US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts

              Source DataMonitor

              ccpdigitalcomemfl teedubya

              ccpdigitalcomemfl teedubya

              ccpdigitalcomemfl teedubya

              teedubyarsquos Tools ndash ccpdigitalcomemfl

              ccpdigitalcomemfl teedubya

              WHY CONTENT MARKETING

              teedubyaccpdigitalcomemfl teedubya

              JasonMillerCA

              According to Adobe Research Over 198 Million People Block Ads

              teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

              JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

              ccpdigitalcomemfl teedubya

              Content

              ccpdigitalcomemfl teedubya

              teedubyaccpdigitalcomemfl teedubya

              Help us Obiwan Contentobi ndash Yoursquore our only hope

              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

              teedubyaccpdigitalcomemfl teedubya

              teedubyaccpdigitalcomemfl teedubya

              teedubyaccpdigitalcomemfl teedubya

              CONTENT CREATION

              teedubyaccpdigitalcomemfl teedubya

              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

              ccpdigitalcomemfl teedubya

              teedubyaccpdigitalcomemfl teedubya

              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

              CONTENT PLANNING amp RESEARCH

              teedubyaccpdigitalcomemfl teedubya

              teedubyaccpdigitalcomemfl teedubya

              DivvyHQ httpDivvyHQcom

              CONTENT CURATION

              teedubyaccpdigitalcomemfl teedubya

              teedubya

              GREAT WAYS TO ORGANIZE CONTENT

              KMULLETT

              teedubyaccpglobalcomcmworld

              Sharing is Caringhellip

              KMULLETT

              teedubyaccpglobalcomcmworld

              Nuzzel Nuzzel httpnuzzelcom

              ccpdigitalcomemfl teedubya

              CONTENT SCHEDULING amp DISTRIBUTION

              teedubyaccpdigitalcomemfl teedubya

              Bulk Buffer httpbulkbuffercom

              teedubyaccpdigitalcomemfl teedubya

              ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

              ccpdigitalcomemfl teedubya

              ccpdigitalcomemfl teedubya

              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

              CONTENT AMPLIFICATION TACTICS

              teedubyaccpdigitalcomemfl teedubya

              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

              ChrisPulleyccpdigitalcomemfl teedubya

              ChrisPulleyccpdigitalcomemfl teedubya

              ChrisPulleyccpdigitalcomemfl teedubya

              WAYS TO PROMOTE

              teedubyaccpdigitalcomemfl teedubya

              bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

              bull Micro-targeting Ideal Customers

              bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

              ChrisPulleyccpdigitalcomemfl teedubya

              Google Buy Button on SERPS

              ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

              Google+ Communities

              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

              Facebook Groups

              INFLUENCER OUTREACH

              teedubyaccpdigitalcomemfl teedubya

              teedubyaBuzzSumo buzzsumo httpbuzzsumocom

              ccpglobalcomcmworldccpdigitalcomemfl teedubya

              teedubyaccpdigitalcomemfl teedubya

              GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

              ccpdigitalcomemfl teedubya

              BuzzStream Buzzstream httpwwwBuzzStreamcom

              ccpdigitalcomemfl teedubya

              GroupHigh grouphigh httpwwwgrouphighcom

              teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

              kciabcbcshttpGetLittleBirdcom

              Nimble nimble httpnimblecom

              ccpdigitalcomemfl teedubya

              teedubya

              VoilaNorbert VoilaNorbert httpVoilaNorbertcom

              ccpdigitalcomemfl teedubya

              teedubya

              EmailHunter EmailHunter httpemailhunterco

              ccpdigitalcomemfl teedubya

              teedubyaConspire Conspire httpconspirecom

              ccpdigitalcomemfl teedubya

              teedubya

              Outreach Outreach_io httpoutreachio

              ccpdigitalcomemfl teedubya

              teedubya

              Advocate Engagement Platforms

              ccpglobalcomcmworldccpdigitalcomemfl teedubya

              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

              Hashtags httphashtagsorg

              Use hashtags to search for threads about subjects such as socialselling

              ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

              Digital Advertising

              ccpdigitalcomemfl teedubya

              The Advertising Quandary

              ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

              -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

              ccpdigitalcomemfl teedubya

              Digital AdvertisingHighly-targeted relevant traffic to your site

              bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

              ccpdigitalcomemfl teedubya

              PAID SEARCH AND SEO

              teedubyaccpdigitalcomemfl teedubya

              ccpglobalcommartechconf teedubya

              ccpglobalcommartechconf teedubya

              ccpglobalcommartechconf teedubya

              Harness data explosion for better ad predictionsYesterdayrsquos data

              5 ndash 8 data points Every possible data point about a clickvs

              Premature relationship of page views to purchase

              probability

              15

              10

              5

              -20 -10 10 20 30 40 50 60

              In depth seasonality and other insights

              15

              10

              5

              -20 -10 10 20 30 40 50 60

              Todayrsquos data

              ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

              Week 3 4 5 6

              31

              6370

              105

              Not QuanticMind QuanticMindGross

              Margin Lift

              CONTENT PAID AMPLIFICATION

              teedubyaccpdigitalcomemfl teedubya

              teedubyaccpdigitalcomemfl teedubya

              Interest Graph Actions on Content

              ccpdigitalcomemfl teedubya

              ccpdigitalcomemfl teedubya

              Keywords Yes No

              Likes No Yes

              Demographics Limited Extensive

              Psychographics No Yes

              Geography Yes Yes

              Internal URL No Yes

              External URL Yes Yes

              Purchase Intent Learn Research None

              Sales Cycle Short Long

              Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

              ccpdigitalcomemfl teedubya

              teedubya

              Facebook Graph Search opens up many different opportunities

              ccpdigitalcomemfl teedubya

              teedubya

              Facebook Graph Search opens up many different opportunities BRO

              ccpdigitalcomemfl teedubya

              $240 billion

              ccpdigitalcomemfl teedubya

              teedubyaccpdigitalcomemfl teedubya

              Pixels Pixels Pixels

              teedubyaccpdigitalcomemfl teedubya

              Pixels Pixels Pixels

              $240 billion

              ccpdigitalcomemfl teedubya

              Advanced Ad Targeting

              Advanced Targeting

              ccpdigitalcomemfl teedubya

              Advanced Targeting

              ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

              Third-Party Databases

              Combine Facebook data and interest targeting

              ccpdigitalcomemfl teedubya

              Workforce Targeting

              ccpdigitalcomemfl teedubya

              Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

              ccpdigitalcomemfl teedubya

              ccpdigitalcomemfl teedubya

              $240 billion

              ccpdigitalcomemfl teedubya

              Some Facts About Facebook

              Before We Move On Water Breakhellip

              ccpdigitalcomemfl teedubya

              Number of monthly active users144 billion

              ccpdigitalcomemfl teedubya

              ccpdigitalcomemfl teedubya

              ccpdigitalcomemfl teedubya

              ccpdigitalcomemfl teedubya

              Lead Ads

              ccpdigitalcomemfl teedubya

              ccpdigitalcomemfl teedubya

              ccpdigitalcomemfl teedubya

              ccpdigitalcomemfl teedubya

              Instagram Ads

              ccpdigitalcomemfl teedubya

              Instagram Ads

              ccpdigitalcomemfl teedubya

              Instagram Ads

              ccpdigitalcomemfl teedubya

              ccpdigitalcomemfl teedubya

              Account Based Social Selling

              ccpdigitalcomemfl teedubya

              Wal-Mart

              7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

              Wal-Mart Inception

              teedubya

              Sniply sniply httpsniply

              2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

              Starbucks Inception

              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

              Native Adverti$$$ng

              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

              ccpglobalcomcmworld teedubya

              Pinterest Advertising

              ccpdigitalcomemfl teedubya

              ccpglobalcomcmworld teedubyaReddit Advertising

              ccpdigitalcomemfl teedubya

              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

              StumbleUpon Ads ndash stumbleuponcomadvertising

              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

              Twitter Advertising

              ccpdigitalcomemfl teedubya

              TWITTER ADVERTISING OPTIONS

              ccpdigitalcomemfl teedubya

              Twitter offers a variety of paid services to advertisers Promoted accounts

              This is considered the quickest way to build an active community of advocates and influencers for your business

              Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

              BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

              Promoted Accounts

              teedubyaccpdigitalcomemfl teedubya

              Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

              Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

              MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

              Promoted Trends

              teedubyaccpdigitalcomemfl teedubya

              Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

              A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

              Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

              AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

              Promoted Tweets

              teedubyaccpdigitalcomemfl teedubya

              Geo

              Target users based on

              geographic location

              Narrow in on key markets

              Search

              Target users who are searching

              on relevant keywords

              Ensure relevancy

              Followers

              Target your Followers

              Leverage brand advocates

              Interest

              Target users based on their

              interests

              Resonate with users

              Mobile

              Target users on the go

              Reach at point-of-purchase

              Look-a-likes

              Target users who are similar to your followers

              Increase potential reach

              Gender

              Target users based on gender

              Ensure Interest

              relevancy

              Twitter Targeting Tools

              teedubyaccpdigitalcomemfl teedubya

              ccpdigitalcomemfl teedubya

              ccpdigitalcomemfl teedubya

              ccpdigitalcomemfl teedubya

              ccpdigitalcomemfl teedubya

              YouTube Ads

              ccpdigitalcomemfl teedubya

              Outbrain Outbrain httpoutbraincom

              ccpdigitalcomemfl teedubya

              Taboola Taboola httptaboolacom

              ccpdigitalcomemfl teedubya

              Facebook Talent Acquisition

              Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

              bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

              bull lower your recruiting costs and save you time

              bull target competitors location and even job titles to attract your ideal candidates

              ccpdigitalcomemfl teedubya

              Facebook Graph Search allows for Social HR Recruiting

              ccpdigitalcomemfl teedubya

              Target Your Candidates

              ccpdigitalcomemfl teedubya

              wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

              Hero Image

              wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

              Women Engineers

              wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

              Culture

              >

              Drive Candidates to Your Funnel

              ccpdigitalcomemfl teedubya

              teedubya

              Facebook Graph Search allows for Social HR Recruiting

              ccpdigitalcomemfl teedubya

              Reach Your Recruiting Goals

              14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

              ccpdigitalcomemfl teedubya

              Nearly 4000 Marketing TechnologiesOver 40 Categories

              And Growinghellip

              ccpdigitalcomemfl teedubya

              teedubyarsquos Tools ndash ccpdigitalcomemfl

              ccpdigitalcomemfl teedubya

              teedubya

              17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

              ccpdigitalcomemfl teedubya

              teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

              Connect on LinkedIn httplinkedincominteedubya

              • Actionable Ways Strategies and Technologies to Amplify Your C
              • Slide 2
              • Slide 3
              • Slide 4
              • Slide 5
              • Slide 6
              • Slide 7
              • Slide 8
              • Slide 9
              • Slide 10
              • Slide 11
              • Slide 12
              • Confusing
              • Slide 14
              • Silos and Silos of Data
              • Slide 16
              • Slide 17
              • Coordinate Your Efforts
              • Slide 19
              • Slide 20
              • Slide 21
              • Why Content Marketing
              • Slide 23
              • Slide 24
              • Slide 25
              • Content
              • Slide 27
              • Slide 28
              • Slide 29
              • Slide 30
              • Slide 31
              • Content Creation
              • Slide 33
              • Slide 34
              • Slide 35
              • Slide 36
              • Content Planning amp Research
              • Slide 38
              • Slide 39
              • Content Curation
              • Slide 41
              • Slide 42
              • Slide 43
              • Content Scheduling amp distribution
              • Slide 45
              • Slide 46
              • Slide 47
              • Slide 48
              • Slide 49
              • Slide 50
              • Slide 51
              • Content Amplification Tactics
              • Slide 53
              • Slide 54
              • Slide 55
              • Slide 56
              • Ways to Promote
              • Slide 58
              • Google Buy Button on SERPS
              • Slide 60
              • Slide 61
              • Slide 62
              • Slide 63
              • Slide 64
              • Influencer Outreach
              • Slide 66
              • Slide 67
              • Slide 68
              • Slide 69
              • Slide 70
              • Slide 71
              • Slide 72
              • Slide 73
              • Slide 74
              • Slide 75
              • Slide 76
              • Slide 77
              • Slide 78
              • Slide 79
              • Slide 80
              • Slide 81
              • Slide 82
              • Slide 83
              • Slide 84
              • Slide 85
              • Slide 86
              • Slide 87
              • Paid Search and SEO
              • Slide 89
              • Slide 90
              • Harness data explosion for better ad predictions
              • Slide 92
              • Content Paid Amplification
              • Slide 94
              • Interest Graph Actions on Content
              • Slide 96
              • Impact of Targeted Social Advertising
              • Slide 98
              • Slide 99
              • Slide 100
              • Slide 101
              • Slide 102
              • Slide 103
              • Slide 104
              • Slide 105
              • Slide 106
              • Slide 107
              • Slide 108
              • Slide 109
              • Slide 110
              • Slide 111
              • Before We Move On Water Breakhellip
              • Slide 113
              • Slide 114
              • Slide 115
              • Slide 116
              • Slide 117
              • Slide 118
              • Slide 119
              • Slide 120
              • Instagram Ads
              • Instagram Ads (2)
              • Instagram Ads (3)
              • Slide 124
              • Slide 125
              • Slide 126
              • Slide 127
              • Slide 128
              • Slide 129
              • Slide 130
              • Slide 131
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              • Slide 133
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              • Slide 137
              • Slide 138
              • Slide 139
              • Slide 140
              • Slide 141
              • Slide 142
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              • Slide 145
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              • Slide 148
              • Slide 149
              • Slide 150
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              • Slide 154
              • Slide 155
              • Slide 156
              • Slide 157
              • Slide 158
              • Slide 159
              • Slide 160
              • Slide 161
              • Slide 162
              • Slide 163

                ccpdigitalcomemfl teedubya

                teedubyaccpdigitalcomemfl teedubya

                teedubyaccpdigitalcomemfl teedubya

                ccpdigitalcomemfl teedubya

                teedubya

                CON

                FUSI

                NG

                ccpdigitalcomemfl teedubya

                MARTECHWOMEN

                ccpdigitalcomemfl teedubya

                Silos and Silos of Data

                teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                bull Ask amp Answer the right questions

                bull Integrate marketing strategies

                bull Optimize your marketing mix

                bull Know your audience

                bull Recognize your customer

                bull Personalize customer journey

                bull Create a better user experiences

                Data-Driven Marketing Making Smarter amp More Impactful Decisions

                teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey

                ccpdigitalcomemfl teedubya

                Coordinate Your Efforts

                US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts

                Source DataMonitor

                ccpdigitalcomemfl teedubya

                ccpdigitalcomemfl teedubya

                ccpdigitalcomemfl teedubya

                teedubyarsquos Tools ndash ccpdigitalcomemfl

                ccpdigitalcomemfl teedubya

                WHY CONTENT MARKETING

                teedubyaccpdigitalcomemfl teedubya

                JasonMillerCA

                According to Adobe Research Over 198 Million People Block Ads

                teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                ccpdigitalcomemfl teedubya

                Content

                ccpdigitalcomemfl teedubya

                teedubyaccpdigitalcomemfl teedubya

                Help us Obiwan Contentobi ndash Yoursquore our only hope

                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                teedubyaccpdigitalcomemfl teedubya

                teedubyaccpdigitalcomemfl teedubya

                teedubyaccpdigitalcomemfl teedubya

                CONTENT CREATION

                teedubyaccpdigitalcomemfl teedubya

                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                ccpdigitalcomemfl teedubya

                teedubyaccpdigitalcomemfl teedubya

                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                CONTENT PLANNING amp RESEARCH

                teedubyaccpdigitalcomemfl teedubya

                teedubyaccpdigitalcomemfl teedubya

                DivvyHQ httpDivvyHQcom

                CONTENT CURATION

                teedubyaccpdigitalcomemfl teedubya

                teedubya

                GREAT WAYS TO ORGANIZE CONTENT

                KMULLETT

                teedubyaccpglobalcomcmworld

                Sharing is Caringhellip

                KMULLETT

                teedubyaccpglobalcomcmworld

                Nuzzel Nuzzel httpnuzzelcom

                ccpdigitalcomemfl teedubya

                CONTENT SCHEDULING amp DISTRIBUTION

                teedubyaccpdigitalcomemfl teedubya

                Bulk Buffer httpbulkbuffercom

                teedubyaccpdigitalcomemfl teedubya

                ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

                ccpdigitalcomemfl teedubya

                ccpdigitalcomemfl teedubya

                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                CONTENT AMPLIFICATION TACTICS

                teedubyaccpdigitalcomemfl teedubya

                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                ChrisPulleyccpdigitalcomemfl teedubya

                ChrisPulleyccpdigitalcomemfl teedubya

                ChrisPulleyccpdigitalcomemfl teedubya

                WAYS TO PROMOTE

                teedubyaccpdigitalcomemfl teedubya

                bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

                bull Micro-targeting Ideal Customers

                bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

                ChrisPulleyccpdigitalcomemfl teedubya

                Google Buy Button on SERPS

                ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

                Google+ Communities

                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                Facebook Groups

                INFLUENCER OUTREACH

                teedubyaccpdigitalcomemfl teedubya

                teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                ccpglobalcomcmworldccpdigitalcomemfl teedubya

                teedubyaccpdigitalcomemfl teedubya

                GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                ccpdigitalcomemfl teedubya

                BuzzStream Buzzstream httpwwwBuzzStreamcom

                ccpdigitalcomemfl teedubya

                GroupHigh grouphigh httpwwwgrouphighcom

                teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                kciabcbcshttpGetLittleBirdcom

                Nimble nimble httpnimblecom

                ccpdigitalcomemfl teedubya

                teedubya

                VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                ccpdigitalcomemfl teedubya

                teedubya

                EmailHunter EmailHunter httpemailhunterco

                ccpdigitalcomemfl teedubya

                teedubyaConspire Conspire httpconspirecom

                ccpdigitalcomemfl teedubya

                teedubya

                Outreach Outreach_io httpoutreachio

                ccpdigitalcomemfl teedubya

                teedubya

                Advocate Engagement Platforms

                ccpglobalcomcmworldccpdigitalcomemfl teedubya

                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                Hashtags httphashtagsorg

                Use hashtags to search for threads about subjects such as socialselling

                ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                Digital Advertising

                ccpdigitalcomemfl teedubya

                The Advertising Quandary

                ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                ccpdigitalcomemfl teedubya

                Digital AdvertisingHighly-targeted relevant traffic to your site

                bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                ccpdigitalcomemfl teedubya

                PAID SEARCH AND SEO

                teedubyaccpdigitalcomemfl teedubya

                ccpglobalcommartechconf teedubya

                ccpglobalcommartechconf teedubya

                ccpglobalcommartechconf teedubya

                Harness data explosion for better ad predictionsYesterdayrsquos data

                5 ndash 8 data points Every possible data point about a clickvs

                Premature relationship of page views to purchase

                probability

                15

                10

                5

                -20 -10 10 20 30 40 50 60

                In depth seasonality and other insights

                15

                10

                5

                -20 -10 10 20 30 40 50 60

                Todayrsquos data

                ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                Week 3 4 5 6

                31

                6370

                105

                Not QuanticMind QuanticMindGross

                Margin Lift

                CONTENT PAID AMPLIFICATION

                teedubyaccpdigitalcomemfl teedubya

                teedubyaccpdigitalcomemfl teedubya

                Interest Graph Actions on Content

                ccpdigitalcomemfl teedubya

                ccpdigitalcomemfl teedubya

                Keywords Yes No

                Likes No Yes

                Demographics Limited Extensive

                Psychographics No Yes

                Geography Yes Yes

                Internal URL No Yes

                External URL Yes Yes

                Purchase Intent Learn Research None

                Sales Cycle Short Long

                Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                ccpdigitalcomemfl teedubya

                teedubya

                Facebook Graph Search opens up many different opportunities

                ccpdigitalcomemfl teedubya

                teedubya

                Facebook Graph Search opens up many different opportunities BRO

                ccpdigitalcomemfl teedubya

                $240 billion

                ccpdigitalcomemfl teedubya

                teedubyaccpdigitalcomemfl teedubya

                Pixels Pixels Pixels

                teedubyaccpdigitalcomemfl teedubya

                Pixels Pixels Pixels

                $240 billion

                ccpdigitalcomemfl teedubya

                Advanced Ad Targeting

                Advanced Targeting

                ccpdigitalcomemfl teedubya

                Advanced Targeting

                ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                Third-Party Databases

                Combine Facebook data and interest targeting

                ccpdigitalcomemfl teedubya

                Workforce Targeting

                ccpdigitalcomemfl teedubya

                Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                ccpdigitalcomemfl teedubya

                ccpdigitalcomemfl teedubya

                $240 billion

                ccpdigitalcomemfl teedubya

                Some Facts About Facebook

                Before We Move On Water Breakhellip

                ccpdigitalcomemfl teedubya

                Number of monthly active users144 billion

                ccpdigitalcomemfl teedubya

                ccpdigitalcomemfl teedubya

                ccpdigitalcomemfl teedubya

                ccpdigitalcomemfl teedubya

                Lead Ads

                ccpdigitalcomemfl teedubya

                ccpdigitalcomemfl teedubya

                ccpdigitalcomemfl teedubya

                ccpdigitalcomemfl teedubya

                Instagram Ads

                ccpdigitalcomemfl teedubya

                Instagram Ads

                ccpdigitalcomemfl teedubya

                Instagram Ads

                ccpdigitalcomemfl teedubya

                ccpdigitalcomemfl teedubya

                Account Based Social Selling

                ccpdigitalcomemfl teedubya

                Wal-Mart

                7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                Wal-Mart Inception

                teedubya

                Sniply sniply httpsniply

                2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                Starbucks Inception

                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                Native Adverti$$$ng

                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                ccpglobalcomcmworld teedubya

                Pinterest Advertising

                ccpdigitalcomemfl teedubya

                ccpglobalcomcmworld teedubyaReddit Advertising

                ccpdigitalcomemfl teedubya

                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                StumbleUpon Ads ndash stumbleuponcomadvertising

                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                Twitter Advertising

                ccpdigitalcomemfl teedubya

                TWITTER ADVERTISING OPTIONS

                ccpdigitalcomemfl teedubya

                Twitter offers a variety of paid services to advertisers Promoted accounts

                This is considered the quickest way to build an active community of advocates and influencers for your business

                Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                Promoted Accounts

                teedubyaccpdigitalcomemfl teedubya

                Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                Promoted Trends

                teedubyaccpdigitalcomemfl teedubya

                Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                Promoted Tweets

                teedubyaccpdigitalcomemfl teedubya

                Geo

                Target users based on

                geographic location

                Narrow in on key markets

                Search

                Target users who are searching

                on relevant keywords

                Ensure relevancy

                Followers

                Target your Followers

                Leverage brand advocates

                Interest

                Target users based on their

                interests

                Resonate with users

                Mobile

                Target users on the go

                Reach at point-of-purchase

                Look-a-likes

                Target users who are similar to your followers

                Increase potential reach

                Gender

                Target users based on gender

                Ensure Interest

                relevancy

                Twitter Targeting Tools

                teedubyaccpdigitalcomemfl teedubya

                ccpdigitalcomemfl teedubya

                ccpdigitalcomemfl teedubya

                ccpdigitalcomemfl teedubya

                ccpdigitalcomemfl teedubya

                YouTube Ads

                ccpdigitalcomemfl teedubya

                Outbrain Outbrain httpoutbraincom

                ccpdigitalcomemfl teedubya

                Taboola Taboola httptaboolacom

                ccpdigitalcomemfl teedubya

                Facebook Talent Acquisition

                Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                bull lower your recruiting costs and save you time

                bull target competitors location and even job titles to attract your ideal candidates

                ccpdigitalcomemfl teedubya

                Facebook Graph Search allows for Social HR Recruiting

                ccpdigitalcomemfl teedubya

                Target Your Candidates

                ccpdigitalcomemfl teedubya

                wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                Hero Image

                wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                Women Engineers

                wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                Culture

                >

                Drive Candidates to Your Funnel

                ccpdigitalcomemfl teedubya

                teedubya

                Facebook Graph Search allows for Social HR Recruiting

                ccpdigitalcomemfl teedubya

                Reach Your Recruiting Goals

                14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                ccpdigitalcomemfl teedubya

                Nearly 4000 Marketing TechnologiesOver 40 Categories

                And Growinghellip

                ccpdigitalcomemfl teedubya

                teedubyarsquos Tools ndash ccpdigitalcomemfl

                ccpdigitalcomemfl teedubya

                teedubya

                17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                ccpdigitalcomemfl teedubya

                teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                Connect on LinkedIn httplinkedincominteedubya

                • Actionable Ways Strategies and Technologies to Amplify Your C
                • Slide 2
                • Slide 3
                • Slide 4
                • Slide 5
                • Slide 6
                • Slide 7
                • Slide 8
                • Slide 9
                • Slide 10
                • Slide 11
                • Slide 12
                • Confusing
                • Slide 14
                • Silos and Silos of Data
                • Slide 16
                • Slide 17
                • Coordinate Your Efforts
                • Slide 19
                • Slide 20
                • Slide 21
                • Why Content Marketing
                • Slide 23
                • Slide 24
                • Slide 25
                • Content
                • Slide 27
                • Slide 28
                • Slide 29
                • Slide 30
                • Slide 31
                • Content Creation
                • Slide 33
                • Slide 34
                • Slide 35
                • Slide 36
                • Content Planning amp Research
                • Slide 38
                • Slide 39
                • Content Curation
                • Slide 41
                • Slide 42
                • Slide 43
                • Content Scheduling amp distribution
                • Slide 45
                • Slide 46
                • Slide 47
                • Slide 48
                • Slide 49
                • Slide 50
                • Slide 51
                • Content Amplification Tactics
                • Slide 53
                • Slide 54
                • Slide 55
                • Slide 56
                • Ways to Promote
                • Slide 58
                • Google Buy Button on SERPS
                • Slide 60
                • Slide 61
                • Slide 62
                • Slide 63
                • Slide 64
                • Influencer Outreach
                • Slide 66
                • Slide 67
                • Slide 68
                • Slide 69
                • Slide 70
                • Slide 71
                • Slide 72
                • Slide 73
                • Slide 74
                • Slide 75
                • Slide 76
                • Slide 77
                • Slide 78
                • Slide 79
                • Slide 80
                • Slide 81
                • Slide 82
                • Slide 83
                • Slide 84
                • Slide 85
                • Slide 86
                • Slide 87
                • Paid Search and SEO
                • Slide 89
                • Slide 90
                • Harness data explosion for better ad predictions
                • Slide 92
                • Content Paid Amplification
                • Slide 94
                • Interest Graph Actions on Content
                • Slide 96
                • Impact of Targeted Social Advertising
                • Slide 98
                • Slide 99
                • Slide 100
                • Slide 101
                • Slide 102
                • Slide 103
                • Slide 104
                • Slide 105
                • Slide 106
                • Slide 107
                • Slide 108
                • Slide 109
                • Slide 110
                • Slide 111
                • Before We Move On Water Breakhellip
                • Slide 113
                • Slide 114
                • Slide 115
                • Slide 116
                • Slide 117
                • Slide 118
                • Slide 119
                • Slide 120
                • Instagram Ads
                • Instagram Ads (2)
                • Instagram Ads (3)
                • Slide 124
                • Slide 125
                • Slide 126
                • Slide 127
                • Slide 128
                • Slide 129
                • Slide 130
                • Slide 131
                • Slide 132
                • Slide 133
                • Slide 134
                • Slide 135
                • Slide 136
                • Slide 137
                • Slide 138
                • Slide 139
                • Slide 140
                • Slide 141
                • Slide 142
                • Slide 143
                • Slide 144
                • Slide 145
                • Slide 146
                • Slide 147
                • Slide 148
                • Slide 149
                • Slide 150
                • Slide 151
                • Slide 152
                • Slide 153
                • Slide 154
                • Slide 155
                • Slide 156
                • Slide 157
                • Slide 158
                • Slide 159
                • Slide 160
                • Slide 161
                • Slide 162
                • Slide 163

                  teedubyaccpdigitalcomemfl teedubya

                  teedubyaccpdigitalcomemfl teedubya

                  ccpdigitalcomemfl teedubya

                  teedubya

                  CON

                  FUSI

                  NG

                  ccpdigitalcomemfl teedubya

                  MARTECHWOMEN

                  ccpdigitalcomemfl teedubya

                  Silos and Silos of Data

                  teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                  bull Ask amp Answer the right questions

                  bull Integrate marketing strategies

                  bull Optimize your marketing mix

                  bull Know your audience

                  bull Recognize your customer

                  bull Personalize customer journey

                  bull Create a better user experiences

                  Data-Driven Marketing Making Smarter amp More Impactful Decisions

                  teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                  Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey

                  ccpdigitalcomemfl teedubya

                  Coordinate Your Efforts

                  US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts

                  Source DataMonitor

                  ccpdigitalcomemfl teedubya

                  ccpdigitalcomemfl teedubya

                  ccpdigitalcomemfl teedubya

                  teedubyarsquos Tools ndash ccpdigitalcomemfl

                  ccpdigitalcomemfl teedubya

                  WHY CONTENT MARKETING

                  teedubyaccpdigitalcomemfl teedubya

                  JasonMillerCA

                  According to Adobe Research Over 198 Million People Block Ads

                  teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                  JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                  ccpdigitalcomemfl teedubya

                  Content

                  ccpdigitalcomemfl teedubya

                  teedubyaccpdigitalcomemfl teedubya

                  Help us Obiwan Contentobi ndash Yoursquore our only hope

                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                  teedubyaccpdigitalcomemfl teedubya

                  teedubyaccpdigitalcomemfl teedubya

                  teedubyaccpdigitalcomemfl teedubya

                  CONTENT CREATION

                  teedubyaccpdigitalcomemfl teedubya

                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                  ccpdigitalcomemfl teedubya

                  teedubyaccpdigitalcomemfl teedubya

                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                  CONTENT PLANNING amp RESEARCH

                  teedubyaccpdigitalcomemfl teedubya

                  teedubyaccpdigitalcomemfl teedubya

                  DivvyHQ httpDivvyHQcom

                  CONTENT CURATION

                  teedubyaccpdigitalcomemfl teedubya

                  teedubya

                  GREAT WAYS TO ORGANIZE CONTENT

                  KMULLETT

                  teedubyaccpglobalcomcmworld

                  Sharing is Caringhellip

                  KMULLETT

                  teedubyaccpglobalcomcmworld

                  Nuzzel Nuzzel httpnuzzelcom

                  ccpdigitalcomemfl teedubya

                  CONTENT SCHEDULING amp DISTRIBUTION

                  teedubyaccpdigitalcomemfl teedubya

                  Bulk Buffer httpbulkbuffercom

                  teedubyaccpdigitalcomemfl teedubya

                  ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

                  ccpdigitalcomemfl teedubya

                  ccpdigitalcomemfl teedubya

                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                  CONTENT AMPLIFICATION TACTICS

                  teedubyaccpdigitalcomemfl teedubya

                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                  ChrisPulleyccpdigitalcomemfl teedubya

                  ChrisPulleyccpdigitalcomemfl teedubya

                  ChrisPulleyccpdigitalcomemfl teedubya

                  WAYS TO PROMOTE

                  teedubyaccpdigitalcomemfl teedubya

                  bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

                  bull Micro-targeting Ideal Customers

                  bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

                  ChrisPulleyccpdigitalcomemfl teedubya

                  Google Buy Button on SERPS

                  ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

                  Google+ Communities

                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                  Facebook Groups

                  INFLUENCER OUTREACH

                  teedubyaccpdigitalcomemfl teedubya

                  teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                  ccpglobalcomcmworldccpdigitalcomemfl teedubya

                  teedubyaccpdigitalcomemfl teedubya

                  GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                  ccpdigitalcomemfl teedubya

                  BuzzStream Buzzstream httpwwwBuzzStreamcom

                  ccpdigitalcomemfl teedubya

                  GroupHigh grouphigh httpwwwgrouphighcom

                  teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                  kciabcbcshttpGetLittleBirdcom

                  Nimble nimble httpnimblecom

                  ccpdigitalcomemfl teedubya

                  teedubya

                  VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                  ccpdigitalcomemfl teedubya

                  teedubya

                  EmailHunter EmailHunter httpemailhunterco

                  ccpdigitalcomemfl teedubya

                  teedubyaConspire Conspire httpconspirecom

                  ccpdigitalcomemfl teedubya

                  teedubya

                  Outreach Outreach_io httpoutreachio

                  ccpdigitalcomemfl teedubya

                  teedubya

                  Advocate Engagement Platforms

                  ccpglobalcomcmworldccpdigitalcomemfl teedubya

                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                  Hashtags httphashtagsorg

                  Use hashtags to search for threads about subjects such as socialselling

                  ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                  Digital Advertising

                  ccpdigitalcomemfl teedubya

                  The Advertising Quandary

                  ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                  -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                  ccpdigitalcomemfl teedubya

                  Digital AdvertisingHighly-targeted relevant traffic to your site

                  bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                  ccpdigitalcomemfl teedubya

                  PAID SEARCH AND SEO

                  teedubyaccpdigitalcomemfl teedubya

                  ccpglobalcommartechconf teedubya

                  ccpglobalcommartechconf teedubya

                  ccpglobalcommartechconf teedubya

                  Harness data explosion for better ad predictionsYesterdayrsquos data

                  5 ndash 8 data points Every possible data point about a clickvs

                  Premature relationship of page views to purchase

                  probability

                  15

                  10

                  5

                  -20 -10 10 20 30 40 50 60

                  In depth seasonality and other insights

                  15

                  10

                  5

                  -20 -10 10 20 30 40 50 60

                  Todayrsquos data

                  ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                  Week 3 4 5 6

                  31

                  6370

                  105

                  Not QuanticMind QuanticMindGross

                  Margin Lift

                  CONTENT PAID AMPLIFICATION

                  teedubyaccpdigitalcomemfl teedubya

                  teedubyaccpdigitalcomemfl teedubya

                  Interest Graph Actions on Content

                  ccpdigitalcomemfl teedubya

                  ccpdigitalcomemfl teedubya

                  Keywords Yes No

                  Likes No Yes

                  Demographics Limited Extensive

                  Psychographics No Yes

                  Geography Yes Yes

                  Internal URL No Yes

                  External URL Yes Yes

                  Purchase Intent Learn Research None

                  Sales Cycle Short Long

                  Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                  ccpdigitalcomemfl teedubya

                  teedubya

                  Facebook Graph Search opens up many different opportunities

                  ccpdigitalcomemfl teedubya

                  teedubya

                  Facebook Graph Search opens up many different opportunities BRO

                  ccpdigitalcomemfl teedubya

                  $240 billion

                  ccpdigitalcomemfl teedubya

                  teedubyaccpdigitalcomemfl teedubya

                  Pixels Pixels Pixels

                  teedubyaccpdigitalcomemfl teedubya

                  Pixels Pixels Pixels

                  $240 billion

                  ccpdigitalcomemfl teedubya

                  Advanced Ad Targeting

                  Advanced Targeting

                  ccpdigitalcomemfl teedubya

                  Advanced Targeting

                  ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                  Third-Party Databases

                  Combine Facebook data and interest targeting

                  ccpdigitalcomemfl teedubya

                  Workforce Targeting

                  ccpdigitalcomemfl teedubya

                  Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                  ccpdigitalcomemfl teedubya

                  ccpdigitalcomemfl teedubya

                  $240 billion

                  ccpdigitalcomemfl teedubya

                  Some Facts About Facebook

                  Before We Move On Water Breakhellip

                  ccpdigitalcomemfl teedubya

                  Number of monthly active users144 billion

                  ccpdigitalcomemfl teedubya

                  ccpdigitalcomemfl teedubya

                  ccpdigitalcomemfl teedubya

                  ccpdigitalcomemfl teedubya

                  Lead Ads

                  ccpdigitalcomemfl teedubya

                  ccpdigitalcomemfl teedubya

                  ccpdigitalcomemfl teedubya

                  ccpdigitalcomemfl teedubya

                  Instagram Ads

                  ccpdigitalcomemfl teedubya

                  Instagram Ads

                  ccpdigitalcomemfl teedubya

                  Instagram Ads

                  ccpdigitalcomemfl teedubya

                  ccpdigitalcomemfl teedubya

                  Account Based Social Selling

                  ccpdigitalcomemfl teedubya

                  Wal-Mart

                  7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                  Wal-Mart Inception

                  teedubya

                  Sniply sniply httpsniply

                  2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                  Starbucks Inception

                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                  Native Adverti$$$ng

                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                  ccpglobalcomcmworld teedubya

                  Pinterest Advertising

                  ccpdigitalcomemfl teedubya

                  ccpglobalcomcmworld teedubyaReddit Advertising

                  ccpdigitalcomemfl teedubya

                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                  StumbleUpon Ads ndash stumbleuponcomadvertising

                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                  Twitter Advertising

                  ccpdigitalcomemfl teedubya

                  TWITTER ADVERTISING OPTIONS

                  ccpdigitalcomemfl teedubya

                  Twitter offers a variety of paid services to advertisers Promoted accounts

                  This is considered the quickest way to build an active community of advocates and influencers for your business

                  Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                  BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                  Promoted Accounts

                  teedubyaccpdigitalcomemfl teedubya

                  Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                  Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                  MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                  Promoted Trends

                  teedubyaccpdigitalcomemfl teedubya

                  Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                  A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                  Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                  AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                  Promoted Tweets

                  teedubyaccpdigitalcomemfl teedubya

                  Geo

                  Target users based on

                  geographic location

                  Narrow in on key markets

                  Search

                  Target users who are searching

                  on relevant keywords

                  Ensure relevancy

                  Followers

                  Target your Followers

                  Leverage brand advocates

                  Interest

                  Target users based on their

                  interests

                  Resonate with users

                  Mobile

                  Target users on the go

                  Reach at point-of-purchase

                  Look-a-likes

                  Target users who are similar to your followers

                  Increase potential reach

                  Gender

                  Target users based on gender

                  Ensure Interest

                  relevancy

                  Twitter Targeting Tools

                  teedubyaccpdigitalcomemfl teedubya

                  ccpdigitalcomemfl teedubya

                  ccpdigitalcomemfl teedubya

                  ccpdigitalcomemfl teedubya

                  ccpdigitalcomemfl teedubya

                  YouTube Ads

                  ccpdigitalcomemfl teedubya

                  Outbrain Outbrain httpoutbraincom

                  ccpdigitalcomemfl teedubya

                  Taboola Taboola httptaboolacom

                  ccpdigitalcomemfl teedubya

                  Facebook Talent Acquisition

                  Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                  bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                  bull lower your recruiting costs and save you time

                  bull target competitors location and even job titles to attract your ideal candidates

                  ccpdigitalcomemfl teedubya

                  Facebook Graph Search allows for Social HR Recruiting

                  ccpdigitalcomemfl teedubya

                  Target Your Candidates

                  ccpdigitalcomemfl teedubya

                  wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                  Hero Image

                  wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                  Women Engineers

                  wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                  Culture

                  >

                  Drive Candidates to Your Funnel

                  ccpdigitalcomemfl teedubya

                  teedubya

                  Facebook Graph Search allows for Social HR Recruiting

                  ccpdigitalcomemfl teedubya

                  Reach Your Recruiting Goals

                  14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                  ccpdigitalcomemfl teedubya

                  Nearly 4000 Marketing TechnologiesOver 40 Categories

                  And Growinghellip

                  ccpdigitalcomemfl teedubya

                  teedubyarsquos Tools ndash ccpdigitalcomemfl

                  ccpdigitalcomemfl teedubya

                  teedubya

                  17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                  ccpdigitalcomemfl teedubya

                  teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                  Connect on LinkedIn httplinkedincominteedubya

                  • Actionable Ways Strategies and Technologies to Amplify Your C
                  • Slide 2
                  • Slide 3
                  • Slide 4
                  • Slide 5
                  • Slide 6
                  • Slide 7
                  • Slide 8
                  • Slide 9
                  • Slide 10
                  • Slide 11
                  • Slide 12
                  • Confusing
                  • Slide 14
                  • Silos and Silos of Data
                  • Slide 16
                  • Slide 17
                  • Coordinate Your Efforts
                  • Slide 19
                  • Slide 20
                  • Slide 21
                  • Why Content Marketing
                  • Slide 23
                  • Slide 24
                  • Slide 25
                  • Content
                  • Slide 27
                  • Slide 28
                  • Slide 29
                  • Slide 30
                  • Slide 31
                  • Content Creation
                  • Slide 33
                  • Slide 34
                  • Slide 35
                  • Slide 36
                  • Content Planning amp Research
                  • Slide 38
                  • Slide 39
                  • Content Curation
                  • Slide 41
                  • Slide 42
                  • Slide 43
                  • Content Scheduling amp distribution
                  • Slide 45
                  • Slide 46
                  • Slide 47
                  • Slide 48
                  • Slide 49
                  • Slide 50
                  • Slide 51
                  • Content Amplification Tactics
                  • Slide 53
                  • Slide 54
                  • Slide 55
                  • Slide 56
                  • Ways to Promote
                  • Slide 58
                  • Google Buy Button on SERPS
                  • Slide 60
                  • Slide 61
                  • Slide 62
                  • Slide 63
                  • Slide 64
                  • Influencer Outreach
                  • Slide 66
                  • Slide 67
                  • Slide 68
                  • Slide 69
                  • Slide 70
                  • Slide 71
                  • Slide 72
                  • Slide 73
                  • Slide 74
                  • Slide 75
                  • Slide 76
                  • Slide 77
                  • Slide 78
                  • Slide 79
                  • Slide 80
                  • Slide 81
                  • Slide 82
                  • Slide 83
                  • Slide 84
                  • Slide 85
                  • Slide 86
                  • Slide 87
                  • Paid Search and SEO
                  • Slide 89
                  • Slide 90
                  • Harness data explosion for better ad predictions
                  • Slide 92
                  • Content Paid Amplification
                  • Slide 94
                  • Interest Graph Actions on Content
                  • Slide 96
                  • Impact of Targeted Social Advertising
                  • Slide 98
                  • Slide 99
                  • Slide 100
                  • Slide 101
                  • Slide 102
                  • Slide 103
                  • Slide 104
                  • Slide 105
                  • Slide 106
                  • Slide 107
                  • Slide 108
                  • Slide 109
                  • Slide 110
                  • Slide 111
                  • Before We Move On Water Breakhellip
                  • Slide 113
                  • Slide 114
                  • Slide 115
                  • Slide 116
                  • Slide 117
                  • Slide 118
                  • Slide 119
                  • Slide 120
                  • Instagram Ads
                  • Instagram Ads (2)
                  • Instagram Ads (3)
                  • Slide 124
                  • Slide 125
                  • Slide 126
                  • Slide 127
                  • Slide 128
                  • Slide 129
                  • Slide 130
                  • Slide 131
                  • Slide 132
                  • Slide 133
                  • Slide 134
                  • Slide 135
                  • Slide 136
                  • Slide 137
                  • Slide 138
                  • Slide 139
                  • Slide 140
                  • Slide 141
                  • Slide 142
                  • Slide 143
                  • Slide 144
                  • Slide 145
                  • Slide 146
                  • Slide 147
                  • Slide 148
                  • Slide 149
                  • Slide 150
                  • Slide 151
                  • Slide 152
                  • Slide 153
                  • Slide 154
                  • Slide 155
                  • Slide 156
                  • Slide 157
                  • Slide 158
                  • Slide 159
                  • Slide 160
                  • Slide 161
                  • Slide 162
                  • Slide 163

                    teedubyaccpdigitalcomemfl teedubya

                    ccpdigitalcomemfl teedubya

                    teedubya

                    CON

                    FUSI

                    NG

                    ccpdigitalcomemfl teedubya

                    MARTECHWOMEN

                    ccpdigitalcomemfl teedubya

                    Silos and Silos of Data

                    teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                    bull Ask amp Answer the right questions

                    bull Integrate marketing strategies

                    bull Optimize your marketing mix

                    bull Know your audience

                    bull Recognize your customer

                    bull Personalize customer journey

                    bull Create a better user experiences

                    Data-Driven Marketing Making Smarter amp More Impactful Decisions

                    teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                    Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey

                    ccpdigitalcomemfl teedubya

                    Coordinate Your Efforts

                    US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts

                    Source DataMonitor

                    ccpdigitalcomemfl teedubya

                    ccpdigitalcomemfl teedubya

                    ccpdigitalcomemfl teedubya

                    teedubyarsquos Tools ndash ccpdigitalcomemfl

                    ccpdigitalcomemfl teedubya

                    WHY CONTENT MARKETING

                    teedubyaccpdigitalcomemfl teedubya

                    JasonMillerCA

                    According to Adobe Research Over 198 Million People Block Ads

                    teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                    JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                    ccpdigitalcomemfl teedubya

                    Content

                    ccpdigitalcomemfl teedubya

                    teedubyaccpdigitalcomemfl teedubya

                    Help us Obiwan Contentobi ndash Yoursquore our only hope

                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                    teedubyaccpdigitalcomemfl teedubya

                    teedubyaccpdigitalcomemfl teedubya

                    teedubyaccpdigitalcomemfl teedubya

                    CONTENT CREATION

                    teedubyaccpdigitalcomemfl teedubya

                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                    ccpdigitalcomemfl teedubya

                    teedubyaccpdigitalcomemfl teedubya

                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                    CONTENT PLANNING amp RESEARCH

                    teedubyaccpdigitalcomemfl teedubya

                    teedubyaccpdigitalcomemfl teedubya

                    DivvyHQ httpDivvyHQcom

                    CONTENT CURATION

                    teedubyaccpdigitalcomemfl teedubya

                    teedubya

                    GREAT WAYS TO ORGANIZE CONTENT

                    KMULLETT

                    teedubyaccpglobalcomcmworld

                    Sharing is Caringhellip

                    KMULLETT

                    teedubyaccpglobalcomcmworld

                    Nuzzel Nuzzel httpnuzzelcom

                    ccpdigitalcomemfl teedubya

                    CONTENT SCHEDULING amp DISTRIBUTION

                    teedubyaccpdigitalcomemfl teedubya

                    Bulk Buffer httpbulkbuffercom

                    teedubyaccpdigitalcomemfl teedubya

                    ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

                    ccpdigitalcomemfl teedubya

                    ccpdigitalcomemfl teedubya

                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                    CONTENT AMPLIFICATION TACTICS

                    teedubyaccpdigitalcomemfl teedubya

                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                    ChrisPulleyccpdigitalcomemfl teedubya

                    ChrisPulleyccpdigitalcomemfl teedubya

                    ChrisPulleyccpdigitalcomemfl teedubya

                    WAYS TO PROMOTE

                    teedubyaccpdigitalcomemfl teedubya

                    bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

                    bull Micro-targeting Ideal Customers

                    bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

                    ChrisPulleyccpdigitalcomemfl teedubya

                    Google Buy Button on SERPS

                    ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

                    Google+ Communities

                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                    Facebook Groups

                    INFLUENCER OUTREACH

                    teedubyaccpdigitalcomemfl teedubya

                    teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                    ccpglobalcomcmworldccpdigitalcomemfl teedubya

                    teedubyaccpdigitalcomemfl teedubya

                    GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                    ccpdigitalcomemfl teedubya

                    BuzzStream Buzzstream httpwwwBuzzStreamcom

                    ccpdigitalcomemfl teedubya

                    GroupHigh grouphigh httpwwwgrouphighcom

                    teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                    kciabcbcshttpGetLittleBirdcom

                    Nimble nimble httpnimblecom

                    ccpdigitalcomemfl teedubya

                    teedubya

                    VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                    ccpdigitalcomemfl teedubya

                    teedubya

                    EmailHunter EmailHunter httpemailhunterco

                    ccpdigitalcomemfl teedubya

                    teedubyaConspire Conspire httpconspirecom

                    ccpdigitalcomemfl teedubya

                    teedubya

                    Outreach Outreach_io httpoutreachio

                    ccpdigitalcomemfl teedubya

                    teedubya

                    Advocate Engagement Platforms

                    ccpglobalcomcmworldccpdigitalcomemfl teedubya

                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                    Hashtags httphashtagsorg

                    Use hashtags to search for threads about subjects such as socialselling

                    ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                    Digital Advertising

                    ccpdigitalcomemfl teedubya

                    The Advertising Quandary

                    ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                    -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                    ccpdigitalcomemfl teedubya

                    Digital AdvertisingHighly-targeted relevant traffic to your site

                    bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                    ccpdigitalcomemfl teedubya

                    PAID SEARCH AND SEO

                    teedubyaccpdigitalcomemfl teedubya

                    ccpglobalcommartechconf teedubya

                    ccpglobalcommartechconf teedubya

                    ccpglobalcommartechconf teedubya

                    Harness data explosion for better ad predictionsYesterdayrsquos data

                    5 ndash 8 data points Every possible data point about a clickvs

                    Premature relationship of page views to purchase

                    probability

                    15

                    10

                    5

                    -20 -10 10 20 30 40 50 60

                    In depth seasonality and other insights

                    15

                    10

                    5

                    -20 -10 10 20 30 40 50 60

                    Todayrsquos data

                    ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                    Week 3 4 5 6

                    31

                    6370

                    105

                    Not QuanticMind QuanticMindGross

                    Margin Lift

                    CONTENT PAID AMPLIFICATION

                    teedubyaccpdigitalcomemfl teedubya

                    teedubyaccpdigitalcomemfl teedubya

                    Interest Graph Actions on Content

                    ccpdigitalcomemfl teedubya

                    ccpdigitalcomemfl teedubya

                    Keywords Yes No

                    Likes No Yes

                    Demographics Limited Extensive

                    Psychographics No Yes

                    Geography Yes Yes

                    Internal URL No Yes

                    External URL Yes Yes

                    Purchase Intent Learn Research None

                    Sales Cycle Short Long

                    Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                    ccpdigitalcomemfl teedubya

                    teedubya

                    Facebook Graph Search opens up many different opportunities

                    ccpdigitalcomemfl teedubya

                    teedubya

                    Facebook Graph Search opens up many different opportunities BRO

                    ccpdigitalcomemfl teedubya

                    $240 billion

                    ccpdigitalcomemfl teedubya

                    teedubyaccpdigitalcomemfl teedubya

                    Pixels Pixels Pixels

                    teedubyaccpdigitalcomemfl teedubya

                    Pixels Pixels Pixels

                    $240 billion

                    ccpdigitalcomemfl teedubya

                    Advanced Ad Targeting

                    Advanced Targeting

                    ccpdigitalcomemfl teedubya

                    Advanced Targeting

                    ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                    Third-Party Databases

                    Combine Facebook data and interest targeting

                    ccpdigitalcomemfl teedubya

                    Workforce Targeting

                    ccpdigitalcomemfl teedubya

                    Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                    ccpdigitalcomemfl teedubya

                    ccpdigitalcomemfl teedubya

                    $240 billion

                    ccpdigitalcomemfl teedubya

                    Some Facts About Facebook

                    Before We Move On Water Breakhellip

                    ccpdigitalcomemfl teedubya

                    Number of monthly active users144 billion

                    ccpdigitalcomemfl teedubya

                    ccpdigitalcomemfl teedubya

                    ccpdigitalcomemfl teedubya

                    ccpdigitalcomemfl teedubya

                    Lead Ads

                    ccpdigitalcomemfl teedubya

                    ccpdigitalcomemfl teedubya

                    ccpdigitalcomemfl teedubya

                    ccpdigitalcomemfl teedubya

                    Instagram Ads

                    ccpdigitalcomemfl teedubya

                    Instagram Ads

                    ccpdigitalcomemfl teedubya

                    Instagram Ads

                    ccpdigitalcomemfl teedubya

                    ccpdigitalcomemfl teedubya

                    Account Based Social Selling

                    ccpdigitalcomemfl teedubya

                    Wal-Mart

                    7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                    Wal-Mart Inception

                    teedubya

                    Sniply sniply httpsniply

                    2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                    Starbucks Inception

                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                    Native Adverti$$$ng

                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                    ccpglobalcomcmworld teedubya

                    Pinterest Advertising

                    ccpdigitalcomemfl teedubya

                    ccpglobalcomcmworld teedubyaReddit Advertising

                    ccpdigitalcomemfl teedubya

                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                    StumbleUpon Ads ndash stumbleuponcomadvertising

                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                    Twitter Advertising

                    ccpdigitalcomemfl teedubya

                    TWITTER ADVERTISING OPTIONS

                    ccpdigitalcomemfl teedubya

                    Twitter offers a variety of paid services to advertisers Promoted accounts

                    This is considered the quickest way to build an active community of advocates and influencers for your business

                    Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                    BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                    Promoted Accounts

                    teedubyaccpdigitalcomemfl teedubya

                    Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                    Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                    MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                    Promoted Trends

                    teedubyaccpdigitalcomemfl teedubya

                    Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                    A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                    Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                    AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                    Promoted Tweets

                    teedubyaccpdigitalcomemfl teedubya

                    Geo

                    Target users based on

                    geographic location

                    Narrow in on key markets

                    Search

                    Target users who are searching

                    on relevant keywords

                    Ensure relevancy

                    Followers

                    Target your Followers

                    Leverage brand advocates

                    Interest

                    Target users based on their

                    interests

                    Resonate with users

                    Mobile

                    Target users on the go

                    Reach at point-of-purchase

                    Look-a-likes

                    Target users who are similar to your followers

                    Increase potential reach

                    Gender

                    Target users based on gender

                    Ensure Interest

                    relevancy

                    Twitter Targeting Tools

                    teedubyaccpdigitalcomemfl teedubya

                    ccpdigitalcomemfl teedubya

                    ccpdigitalcomemfl teedubya

                    ccpdigitalcomemfl teedubya

                    ccpdigitalcomemfl teedubya

                    YouTube Ads

                    ccpdigitalcomemfl teedubya

                    Outbrain Outbrain httpoutbraincom

                    ccpdigitalcomemfl teedubya

                    Taboola Taboola httptaboolacom

                    ccpdigitalcomemfl teedubya

                    Facebook Talent Acquisition

                    Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                    bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                    bull lower your recruiting costs and save you time

                    bull target competitors location and even job titles to attract your ideal candidates

                    ccpdigitalcomemfl teedubya

                    Facebook Graph Search allows for Social HR Recruiting

                    ccpdigitalcomemfl teedubya

                    Target Your Candidates

                    ccpdigitalcomemfl teedubya

                    wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                    Hero Image

                    wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                    Women Engineers

                    wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                    Culture

                    >

                    Drive Candidates to Your Funnel

                    ccpdigitalcomemfl teedubya

                    teedubya

                    Facebook Graph Search allows for Social HR Recruiting

                    ccpdigitalcomemfl teedubya

                    Reach Your Recruiting Goals

                    14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                    ccpdigitalcomemfl teedubya

                    Nearly 4000 Marketing TechnologiesOver 40 Categories

                    And Growinghellip

                    ccpdigitalcomemfl teedubya

                    teedubyarsquos Tools ndash ccpdigitalcomemfl

                    ccpdigitalcomemfl teedubya

                    teedubya

                    17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                    ccpdigitalcomemfl teedubya

                    teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                    Connect on LinkedIn httplinkedincominteedubya

                    • Actionable Ways Strategies and Technologies to Amplify Your C
                    • Slide 2
                    • Slide 3
                    • Slide 4
                    • Slide 5
                    • Slide 6
                    • Slide 7
                    • Slide 8
                    • Slide 9
                    • Slide 10
                    • Slide 11
                    • Slide 12
                    • Confusing
                    • Slide 14
                    • Silos and Silos of Data
                    • Slide 16
                    • Slide 17
                    • Coordinate Your Efforts
                    • Slide 19
                    • Slide 20
                    • Slide 21
                    • Why Content Marketing
                    • Slide 23
                    • Slide 24
                    • Slide 25
                    • Content
                    • Slide 27
                    • Slide 28
                    • Slide 29
                    • Slide 30
                    • Slide 31
                    • Content Creation
                    • Slide 33
                    • Slide 34
                    • Slide 35
                    • Slide 36
                    • Content Planning amp Research
                    • Slide 38
                    • Slide 39
                    • Content Curation
                    • Slide 41
                    • Slide 42
                    • Slide 43
                    • Content Scheduling amp distribution
                    • Slide 45
                    • Slide 46
                    • Slide 47
                    • Slide 48
                    • Slide 49
                    • Slide 50
                    • Slide 51
                    • Content Amplification Tactics
                    • Slide 53
                    • Slide 54
                    • Slide 55
                    • Slide 56
                    • Ways to Promote
                    • Slide 58
                    • Google Buy Button on SERPS
                    • Slide 60
                    • Slide 61
                    • Slide 62
                    • Slide 63
                    • Slide 64
                    • Influencer Outreach
                    • Slide 66
                    • Slide 67
                    • Slide 68
                    • Slide 69
                    • Slide 70
                    • Slide 71
                    • Slide 72
                    • Slide 73
                    • Slide 74
                    • Slide 75
                    • Slide 76
                    • Slide 77
                    • Slide 78
                    • Slide 79
                    • Slide 80
                    • Slide 81
                    • Slide 82
                    • Slide 83
                    • Slide 84
                    • Slide 85
                    • Slide 86
                    • Slide 87
                    • Paid Search and SEO
                    • Slide 89
                    • Slide 90
                    • Harness data explosion for better ad predictions
                    • Slide 92
                    • Content Paid Amplification
                    • Slide 94
                    • Interest Graph Actions on Content
                    • Slide 96
                    • Impact of Targeted Social Advertising
                    • Slide 98
                    • Slide 99
                    • Slide 100
                    • Slide 101
                    • Slide 102
                    • Slide 103
                    • Slide 104
                    • Slide 105
                    • Slide 106
                    • Slide 107
                    • Slide 108
                    • Slide 109
                    • Slide 110
                    • Slide 111
                    • Before We Move On Water Breakhellip
                    • Slide 113
                    • Slide 114
                    • Slide 115
                    • Slide 116
                    • Slide 117
                    • Slide 118
                    • Slide 119
                    • Slide 120
                    • Instagram Ads
                    • Instagram Ads (2)
                    • Instagram Ads (3)
                    • Slide 124
                    • Slide 125
                    • Slide 126
                    • Slide 127
                    • Slide 128
                    • Slide 129
                    • Slide 130
                    • Slide 131
                    • Slide 132
                    • Slide 133
                    • Slide 134
                    • Slide 135
                    • Slide 136
                    • Slide 137
                    • Slide 138
                    • Slide 139
                    • Slide 140
                    • Slide 141
                    • Slide 142
                    • Slide 143
                    • Slide 144
                    • Slide 145
                    • Slide 146
                    • Slide 147
                    • Slide 148
                    • Slide 149
                    • Slide 150
                    • Slide 151
                    • Slide 152
                    • Slide 153
                    • Slide 154
                    • Slide 155
                    • Slide 156
                    • Slide 157
                    • Slide 158
                    • Slide 159
                    • Slide 160
                    • Slide 161
                    • Slide 162
                    • Slide 163

                      ccpdigitalcomemfl teedubya

                      teedubya

                      CON

                      FUSI

                      NG

                      ccpdigitalcomemfl teedubya

                      MARTECHWOMEN

                      ccpdigitalcomemfl teedubya

                      Silos and Silos of Data

                      teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                      bull Ask amp Answer the right questions

                      bull Integrate marketing strategies

                      bull Optimize your marketing mix

                      bull Know your audience

                      bull Recognize your customer

                      bull Personalize customer journey

                      bull Create a better user experiences

                      Data-Driven Marketing Making Smarter amp More Impactful Decisions

                      teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                      Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey

                      ccpdigitalcomemfl teedubya

                      Coordinate Your Efforts

                      US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts

                      Source DataMonitor

                      ccpdigitalcomemfl teedubya

                      ccpdigitalcomemfl teedubya

                      ccpdigitalcomemfl teedubya

                      teedubyarsquos Tools ndash ccpdigitalcomemfl

                      ccpdigitalcomemfl teedubya

                      WHY CONTENT MARKETING

                      teedubyaccpdigitalcomemfl teedubya

                      JasonMillerCA

                      According to Adobe Research Over 198 Million People Block Ads

                      teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                      JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                      ccpdigitalcomemfl teedubya

                      Content

                      ccpdigitalcomemfl teedubya

                      teedubyaccpdigitalcomemfl teedubya

                      Help us Obiwan Contentobi ndash Yoursquore our only hope

                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                      teedubyaccpdigitalcomemfl teedubya

                      teedubyaccpdigitalcomemfl teedubya

                      teedubyaccpdigitalcomemfl teedubya

                      CONTENT CREATION

                      teedubyaccpdigitalcomemfl teedubya

                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                      ccpdigitalcomemfl teedubya

                      teedubyaccpdigitalcomemfl teedubya

                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                      CONTENT PLANNING amp RESEARCH

                      teedubyaccpdigitalcomemfl teedubya

                      teedubyaccpdigitalcomemfl teedubya

                      DivvyHQ httpDivvyHQcom

                      CONTENT CURATION

                      teedubyaccpdigitalcomemfl teedubya

                      teedubya

                      GREAT WAYS TO ORGANIZE CONTENT

                      KMULLETT

                      teedubyaccpglobalcomcmworld

                      Sharing is Caringhellip

                      KMULLETT

                      teedubyaccpglobalcomcmworld

                      Nuzzel Nuzzel httpnuzzelcom

                      ccpdigitalcomemfl teedubya

                      CONTENT SCHEDULING amp DISTRIBUTION

                      teedubyaccpdigitalcomemfl teedubya

                      Bulk Buffer httpbulkbuffercom

                      teedubyaccpdigitalcomemfl teedubya

                      ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

                      ccpdigitalcomemfl teedubya

                      ccpdigitalcomemfl teedubya

                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                      CONTENT AMPLIFICATION TACTICS

                      teedubyaccpdigitalcomemfl teedubya

                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                      ChrisPulleyccpdigitalcomemfl teedubya

                      ChrisPulleyccpdigitalcomemfl teedubya

                      ChrisPulleyccpdigitalcomemfl teedubya

                      WAYS TO PROMOTE

                      teedubyaccpdigitalcomemfl teedubya

                      bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

                      bull Micro-targeting Ideal Customers

                      bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

                      ChrisPulleyccpdigitalcomemfl teedubya

                      Google Buy Button on SERPS

                      ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

                      Google+ Communities

                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                      Facebook Groups

                      INFLUENCER OUTREACH

                      teedubyaccpdigitalcomemfl teedubya

                      teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                      ccpglobalcomcmworldccpdigitalcomemfl teedubya

                      teedubyaccpdigitalcomemfl teedubya

                      GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                      ccpdigitalcomemfl teedubya

                      BuzzStream Buzzstream httpwwwBuzzStreamcom

                      ccpdigitalcomemfl teedubya

                      GroupHigh grouphigh httpwwwgrouphighcom

                      teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                      kciabcbcshttpGetLittleBirdcom

                      Nimble nimble httpnimblecom

                      ccpdigitalcomemfl teedubya

                      teedubya

                      VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                      ccpdigitalcomemfl teedubya

                      teedubya

                      EmailHunter EmailHunter httpemailhunterco

                      ccpdigitalcomemfl teedubya

                      teedubyaConspire Conspire httpconspirecom

                      ccpdigitalcomemfl teedubya

                      teedubya

                      Outreach Outreach_io httpoutreachio

                      ccpdigitalcomemfl teedubya

                      teedubya

                      Advocate Engagement Platforms

                      ccpglobalcomcmworldccpdigitalcomemfl teedubya

                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                      Hashtags httphashtagsorg

                      Use hashtags to search for threads about subjects such as socialselling

                      ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                      Digital Advertising

                      ccpdigitalcomemfl teedubya

                      The Advertising Quandary

                      ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                      -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                      ccpdigitalcomemfl teedubya

                      Digital AdvertisingHighly-targeted relevant traffic to your site

                      bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                      ccpdigitalcomemfl teedubya

                      PAID SEARCH AND SEO

                      teedubyaccpdigitalcomemfl teedubya

                      ccpglobalcommartechconf teedubya

                      ccpglobalcommartechconf teedubya

                      ccpglobalcommartechconf teedubya

                      Harness data explosion for better ad predictionsYesterdayrsquos data

                      5 ndash 8 data points Every possible data point about a clickvs

                      Premature relationship of page views to purchase

                      probability

                      15

                      10

                      5

                      -20 -10 10 20 30 40 50 60

                      In depth seasonality and other insights

                      15

                      10

                      5

                      -20 -10 10 20 30 40 50 60

                      Todayrsquos data

                      ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                      Week 3 4 5 6

                      31

                      6370

                      105

                      Not QuanticMind QuanticMindGross

                      Margin Lift

                      CONTENT PAID AMPLIFICATION

                      teedubyaccpdigitalcomemfl teedubya

                      teedubyaccpdigitalcomemfl teedubya

                      Interest Graph Actions on Content

                      ccpdigitalcomemfl teedubya

                      ccpdigitalcomemfl teedubya

                      Keywords Yes No

                      Likes No Yes

                      Demographics Limited Extensive

                      Psychographics No Yes

                      Geography Yes Yes

                      Internal URL No Yes

                      External URL Yes Yes

                      Purchase Intent Learn Research None

                      Sales Cycle Short Long

                      Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                      ccpdigitalcomemfl teedubya

                      teedubya

                      Facebook Graph Search opens up many different opportunities

                      ccpdigitalcomemfl teedubya

                      teedubya

                      Facebook Graph Search opens up many different opportunities BRO

                      ccpdigitalcomemfl teedubya

                      $240 billion

                      ccpdigitalcomemfl teedubya

                      teedubyaccpdigitalcomemfl teedubya

                      Pixels Pixels Pixels

                      teedubyaccpdigitalcomemfl teedubya

                      Pixels Pixels Pixels

                      $240 billion

                      ccpdigitalcomemfl teedubya

                      Advanced Ad Targeting

                      Advanced Targeting

                      ccpdigitalcomemfl teedubya

                      Advanced Targeting

                      ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                      Third-Party Databases

                      Combine Facebook data and interest targeting

                      ccpdigitalcomemfl teedubya

                      Workforce Targeting

                      ccpdigitalcomemfl teedubya

                      Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                      ccpdigitalcomemfl teedubya

                      ccpdigitalcomemfl teedubya

                      $240 billion

                      ccpdigitalcomemfl teedubya

                      Some Facts About Facebook

                      Before We Move On Water Breakhellip

                      ccpdigitalcomemfl teedubya

                      Number of monthly active users144 billion

                      ccpdigitalcomemfl teedubya

                      ccpdigitalcomemfl teedubya

                      ccpdigitalcomemfl teedubya

                      ccpdigitalcomemfl teedubya

                      Lead Ads

                      ccpdigitalcomemfl teedubya

                      ccpdigitalcomemfl teedubya

                      ccpdigitalcomemfl teedubya

                      ccpdigitalcomemfl teedubya

                      Instagram Ads

                      ccpdigitalcomemfl teedubya

                      Instagram Ads

                      ccpdigitalcomemfl teedubya

                      Instagram Ads

                      ccpdigitalcomemfl teedubya

                      ccpdigitalcomemfl teedubya

                      Account Based Social Selling

                      ccpdigitalcomemfl teedubya

                      Wal-Mart

                      7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                      Wal-Mart Inception

                      teedubya

                      Sniply sniply httpsniply

                      2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                      Starbucks Inception

                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                      Native Adverti$$$ng

                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                      ccpglobalcomcmworld teedubya

                      Pinterest Advertising

                      ccpdigitalcomemfl teedubya

                      ccpglobalcomcmworld teedubyaReddit Advertising

                      ccpdigitalcomemfl teedubya

                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                      StumbleUpon Ads ndash stumbleuponcomadvertising

                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                      Twitter Advertising

                      ccpdigitalcomemfl teedubya

                      TWITTER ADVERTISING OPTIONS

                      ccpdigitalcomemfl teedubya

                      Twitter offers a variety of paid services to advertisers Promoted accounts

                      This is considered the quickest way to build an active community of advocates and influencers for your business

                      Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                      BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                      Promoted Accounts

                      teedubyaccpdigitalcomemfl teedubya

                      Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                      Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                      MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                      Promoted Trends

                      teedubyaccpdigitalcomemfl teedubya

                      Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                      A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                      Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                      AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                      Promoted Tweets

                      teedubyaccpdigitalcomemfl teedubya

                      Geo

                      Target users based on

                      geographic location

                      Narrow in on key markets

                      Search

                      Target users who are searching

                      on relevant keywords

                      Ensure relevancy

                      Followers

                      Target your Followers

                      Leverage brand advocates

                      Interest

                      Target users based on their

                      interests

                      Resonate with users

                      Mobile

                      Target users on the go

                      Reach at point-of-purchase

                      Look-a-likes

                      Target users who are similar to your followers

                      Increase potential reach

                      Gender

                      Target users based on gender

                      Ensure Interest

                      relevancy

                      Twitter Targeting Tools

                      teedubyaccpdigitalcomemfl teedubya

                      ccpdigitalcomemfl teedubya

                      ccpdigitalcomemfl teedubya

                      ccpdigitalcomemfl teedubya

                      ccpdigitalcomemfl teedubya

                      YouTube Ads

                      ccpdigitalcomemfl teedubya

                      Outbrain Outbrain httpoutbraincom

                      ccpdigitalcomemfl teedubya

                      Taboola Taboola httptaboolacom

                      ccpdigitalcomemfl teedubya

                      Facebook Talent Acquisition

                      Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                      bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                      bull lower your recruiting costs and save you time

                      bull target competitors location and even job titles to attract your ideal candidates

                      ccpdigitalcomemfl teedubya

                      Facebook Graph Search allows for Social HR Recruiting

                      ccpdigitalcomemfl teedubya

                      Target Your Candidates

                      ccpdigitalcomemfl teedubya

                      wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                      Hero Image

                      wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                      Women Engineers

                      wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                      Culture

                      >

                      Drive Candidates to Your Funnel

                      ccpdigitalcomemfl teedubya

                      teedubya

                      Facebook Graph Search allows for Social HR Recruiting

                      ccpdigitalcomemfl teedubya

                      Reach Your Recruiting Goals

                      14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                      ccpdigitalcomemfl teedubya

                      Nearly 4000 Marketing TechnologiesOver 40 Categories

                      And Growinghellip

                      ccpdigitalcomemfl teedubya

                      teedubyarsquos Tools ndash ccpdigitalcomemfl

                      ccpdigitalcomemfl teedubya

                      teedubya

                      17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                      ccpdigitalcomemfl teedubya

                      teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                      Connect on LinkedIn httplinkedincominteedubya

                      • Actionable Ways Strategies and Technologies to Amplify Your C
                      • Slide 2
                      • Slide 3
                      • Slide 4
                      • Slide 5
                      • Slide 6
                      • Slide 7
                      • Slide 8
                      • Slide 9
                      • Slide 10
                      • Slide 11
                      • Slide 12
                      • Confusing
                      • Slide 14
                      • Silos and Silos of Data
                      • Slide 16
                      • Slide 17
                      • Coordinate Your Efforts
                      • Slide 19
                      • Slide 20
                      • Slide 21
                      • Why Content Marketing
                      • Slide 23
                      • Slide 24
                      • Slide 25
                      • Content
                      • Slide 27
                      • Slide 28
                      • Slide 29
                      • Slide 30
                      • Slide 31
                      • Content Creation
                      • Slide 33
                      • Slide 34
                      • Slide 35
                      • Slide 36
                      • Content Planning amp Research
                      • Slide 38
                      • Slide 39
                      • Content Curation
                      • Slide 41
                      • Slide 42
                      • Slide 43
                      • Content Scheduling amp distribution
                      • Slide 45
                      • Slide 46
                      • Slide 47
                      • Slide 48
                      • Slide 49
                      • Slide 50
                      • Slide 51
                      • Content Amplification Tactics
                      • Slide 53
                      • Slide 54
                      • Slide 55
                      • Slide 56
                      • Ways to Promote
                      • Slide 58
                      • Google Buy Button on SERPS
                      • Slide 60
                      • Slide 61
                      • Slide 62
                      • Slide 63
                      • Slide 64
                      • Influencer Outreach
                      • Slide 66
                      • Slide 67
                      • Slide 68
                      • Slide 69
                      • Slide 70
                      • Slide 71
                      • Slide 72
                      • Slide 73
                      • Slide 74
                      • Slide 75
                      • Slide 76
                      • Slide 77
                      • Slide 78
                      • Slide 79
                      • Slide 80
                      • Slide 81
                      • Slide 82
                      • Slide 83
                      • Slide 84
                      • Slide 85
                      • Slide 86
                      • Slide 87
                      • Paid Search and SEO
                      • Slide 89
                      • Slide 90
                      • Harness data explosion for better ad predictions
                      • Slide 92
                      • Content Paid Amplification
                      • Slide 94
                      • Interest Graph Actions on Content
                      • Slide 96
                      • Impact of Targeted Social Advertising
                      • Slide 98
                      • Slide 99
                      • Slide 100
                      • Slide 101
                      • Slide 102
                      • Slide 103
                      • Slide 104
                      • Slide 105
                      • Slide 106
                      • Slide 107
                      • Slide 108
                      • Slide 109
                      • Slide 110
                      • Slide 111
                      • Before We Move On Water Breakhellip
                      • Slide 113
                      • Slide 114
                      • Slide 115
                      • Slide 116
                      • Slide 117
                      • Slide 118
                      • Slide 119
                      • Slide 120
                      • Instagram Ads
                      • Instagram Ads (2)
                      • Instagram Ads (3)
                      • Slide 124
                      • Slide 125
                      • Slide 126
                      • Slide 127
                      • Slide 128
                      • Slide 129
                      • Slide 130
                      • Slide 131
                      • Slide 132
                      • Slide 133
                      • Slide 134
                      • Slide 135
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                      • Slide 137
                      • Slide 138
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                      • Slide 140
                      • Slide 141
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                      • Slide 143
                      • Slide 144
                      • Slide 145
                      • Slide 146
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                      • Slide 148
                      • Slide 149
                      • Slide 150
                      • Slide 151
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                      • Slide 153
                      • Slide 154
                      • Slide 155
                      • Slide 156
                      • Slide 157
                      • Slide 158
                      • Slide 159
                      • Slide 160
                      • Slide 161
                      • Slide 162
                      • Slide 163

                        teedubya

                        CON

                        FUSI

                        NG

                        ccpdigitalcomemfl teedubya

                        MARTECHWOMEN

                        ccpdigitalcomemfl teedubya

                        Silos and Silos of Data

                        teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                        bull Ask amp Answer the right questions

                        bull Integrate marketing strategies

                        bull Optimize your marketing mix

                        bull Know your audience

                        bull Recognize your customer

                        bull Personalize customer journey

                        bull Create a better user experiences

                        Data-Driven Marketing Making Smarter amp More Impactful Decisions

                        teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                        Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey

                        ccpdigitalcomemfl teedubya

                        Coordinate Your Efforts

                        US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts

                        Source DataMonitor

                        ccpdigitalcomemfl teedubya

                        ccpdigitalcomemfl teedubya

                        ccpdigitalcomemfl teedubya

                        teedubyarsquos Tools ndash ccpdigitalcomemfl

                        ccpdigitalcomemfl teedubya

                        WHY CONTENT MARKETING

                        teedubyaccpdigitalcomemfl teedubya

                        JasonMillerCA

                        According to Adobe Research Over 198 Million People Block Ads

                        teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                        JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                        ccpdigitalcomemfl teedubya

                        Content

                        ccpdigitalcomemfl teedubya

                        teedubyaccpdigitalcomemfl teedubya

                        Help us Obiwan Contentobi ndash Yoursquore our only hope

                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                        teedubyaccpdigitalcomemfl teedubya

                        teedubyaccpdigitalcomemfl teedubya

                        teedubyaccpdigitalcomemfl teedubya

                        CONTENT CREATION

                        teedubyaccpdigitalcomemfl teedubya

                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                        ccpdigitalcomemfl teedubya

                        teedubyaccpdigitalcomemfl teedubya

                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                        CONTENT PLANNING amp RESEARCH

                        teedubyaccpdigitalcomemfl teedubya

                        teedubyaccpdigitalcomemfl teedubya

                        DivvyHQ httpDivvyHQcom

                        CONTENT CURATION

                        teedubyaccpdigitalcomemfl teedubya

                        teedubya

                        GREAT WAYS TO ORGANIZE CONTENT

                        KMULLETT

                        teedubyaccpglobalcomcmworld

                        Sharing is Caringhellip

                        KMULLETT

                        teedubyaccpglobalcomcmworld

                        Nuzzel Nuzzel httpnuzzelcom

                        ccpdigitalcomemfl teedubya

                        CONTENT SCHEDULING amp DISTRIBUTION

                        teedubyaccpdigitalcomemfl teedubya

                        Bulk Buffer httpbulkbuffercom

                        teedubyaccpdigitalcomemfl teedubya

                        ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

                        ccpdigitalcomemfl teedubya

                        ccpdigitalcomemfl teedubya

                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                        CONTENT AMPLIFICATION TACTICS

                        teedubyaccpdigitalcomemfl teedubya

                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                        ChrisPulleyccpdigitalcomemfl teedubya

                        ChrisPulleyccpdigitalcomemfl teedubya

                        ChrisPulleyccpdigitalcomemfl teedubya

                        WAYS TO PROMOTE

                        teedubyaccpdigitalcomemfl teedubya

                        bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

                        bull Micro-targeting Ideal Customers

                        bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

                        ChrisPulleyccpdigitalcomemfl teedubya

                        Google Buy Button on SERPS

                        ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

                        Google+ Communities

                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                        Facebook Groups

                        INFLUENCER OUTREACH

                        teedubyaccpdigitalcomemfl teedubya

                        teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                        ccpglobalcomcmworldccpdigitalcomemfl teedubya

                        teedubyaccpdigitalcomemfl teedubya

                        GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                        ccpdigitalcomemfl teedubya

                        BuzzStream Buzzstream httpwwwBuzzStreamcom

                        ccpdigitalcomemfl teedubya

                        GroupHigh grouphigh httpwwwgrouphighcom

                        teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                        kciabcbcshttpGetLittleBirdcom

                        Nimble nimble httpnimblecom

                        ccpdigitalcomemfl teedubya

                        teedubya

                        VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                        ccpdigitalcomemfl teedubya

                        teedubya

                        EmailHunter EmailHunter httpemailhunterco

                        ccpdigitalcomemfl teedubya

                        teedubyaConspire Conspire httpconspirecom

                        ccpdigitalcomemfl teedubya

                        teedubya

                        Outreach Outreach_io httpoutreachio

                        ccpdigitalcomemfl teedubya

                        teedubya

                        Advocate Engagement Platforms

                        ccpglobalcomcmworldccpdigitalcomemfl teedubya

                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                        Hashtags httphashtagsorg

                        Use hashtags to search for threads about subjects such as socialselling

                        ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                        Digital Advertising

                        ccpdigitalcomemfl teedubya

                        The Advertising Quandary

                        ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                        -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                        ccpdigitalcomemfl teedubya

                        Digital AdvertisingHighly-targeted relevant traffic to your site

                        bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                        ccpdigitalcomemfl teedubya

                        PAID SEARCH AND SEO

                        teedubyaccpdigitalcomemfl teedubya

                        ccpglobalcommartechconf teedubya

                        ccpglobalcommartechconf teedubya

                        ccpglobalcommartechconf teedubya

                        Harness data explosion for better ad predictionsYesterdayrsquos data

                        5 ndash 8 data points Every possible data point about a clickvs

                        Premature relationship of page views to purchase

                        probability

                        15

                        10

                        5

                        -20 -10 10 20 30 40 50 60

                        In depth seasonality and other insights

                        15

                        10

                        5

                        -20 -10 10 20 30 40 50 60

                        Todayrsquos data

                        ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                        Week 3 4 5 6

                        31

                        6370

                        105

                        Not QuanticMind QuanticMindGross

                        Margin Lift

                        CONTENT PAID AMPLIFICATION

                        teedubyaccpdigitalcomemfl teedubya

                        teedubyaccpdigitalcomemfl teedubya

                        Interest Graph Actions on Content

                        ccpdigitalcomemfl teedubya

                        ccpdigitalcomemfl teedubya

                        Keywords Yes No

                        Likes No Yes

                        Demographics Limited Extensive

                        Psychographics No Yes

                        Geography Yes Yes

                        Internal URL No Yes

                        External URL Yes Yes

                        Purchase Intent Learn Research None

                        Sales Cycle Short Long

                        Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                        ccpdigitalcomemfl teedubya

                        teedubya

                        Facebook Graph Search opens up many different opportunities

                        ccpdigitalcomemfl teedubya

                        teedubya

                        Facebook Graph Search opens up many different opportunities BRO

                        ccpdigitalcomemfl teedubya

                        $240 billion

                        ccpdigitalcomemfl teedubya

                        teedubyaccpdigitalcomemfl teedubya

                        Pixels Pixels Pixels

                        teedubyaccpdigitalcomemfl teedubya

                        Pixels Pixels Pixels

                        $240 billion

                        ccpdigitalcomemfl teedubya

                        Advanced Ad Targeting

                        Advanced Targeting

                        ccpdigitalcomemfl teedubya

                        Advanced Targeting

                        ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                        Third-Party Databases

                        Combine Facebook data and interest targeting

                        ccpdigitalcomemfl teedubya

                        Workforce Targeting

                        ccpdigitalcomemfl teedubya

                        Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                        ccpdigitalcomemfl teedubya

                        ccpdigitalcomemfl teedubya

                        $240 billion

                        ccpdigitalcomemfl teedubya

                        Some Facts About Facebook

                        Before We Move On Water Breakhellip

                        ccpdigitalcomemfl teedubya

                        Number of monthly active users144 billion

                        ccpdigitalcomemfl teedubya

                        ccpdigitalcomemfl teedubya

                        ccpdigitalcomemfl teedubya

                        ccpdigitalcomemfl teedubya

                        Lead Ads

                        ccpdigitalcomemfl teedubya

                        ccpdigitalcomemfl teedubya

                        ccpdigitalcomemfl teedubya

                        ccpdigitalcomemfl teedubya

                        Instagram Ads

                        ccpdigitalcomemfl teedubya

                        Instagram Ads

                        ccpdigitalcomemfl teedubya

                        Instagram Ads

                        ccpdigitalcomemfl teedubya

                        ccpdigitalcomemfl teedubya

                        Account Based Social Selling

                        ccpdigitalcomemfl teedubya

                        Wal-Mart

                        7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                        Wal-Mart Inception

                        teedubya

                        Sniply sniply httpsniply

                        2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                        Starbucks Inception

                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                        Native Adverti$$$ng

                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                        ccpglobalcomcmworld teedubya

                        Pinterest Advertising

                        ccpdigitalcomemfl teedubya

                        ccpglobalcomcmworld teedubyaReddit Advertising

                        ccpdigitalcomemfl teedubya

                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                        StumbleUpon Ads ndash stumbleuponcomadvertising

                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                        Twitter Advertising

                        ccpdigitalcomemfl teedubya

                        TWITTER ADVERTISING OPTIONS

                        ccpdigitalcomemfl teedubya

                        Twitter offers a variety of paid services to advertisers Promoted accounts

                        This is considered the quickest way to build an active community of advocates and influencers for your business

                        Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                        BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                        Promoted Accounts

                        teedubyaccpdigitalcomemfl teedubya

                        Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                        Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                        MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                        Promoted Trends

                        teedubyaccpdigitalcomemfl teedubya

                        Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                        A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                        Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                        AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                        Promoted Tweets

                        teedubyaccpdigitalcomemfl teedubya

                        Geo

                        Target users based on

                        geographic location

                        Narrow in on key markets

                        Search

                        Target users who are searching

                        on relevant keywords

                        Ensure relevancy

                        Followers

                        Target your Followers

                        Leverage brand advocates

                        Interest

                        Target users based on their

                        interests

                        Resonate with users

                        Mobile

                        Target users on the go

                        Reach at point-of-purchase

                        Look-a-likes

                        Target users who are similar to your followers

                        Increase potential reach

                        Gender

                        Target users based on gender

                        Ensure Interest

                        relevancy

                        Twitter Targeting Tools

                        teedubyaccpdigitalcomemfl teedubya

                        ccpdigitalcomemfl teedubya

                        ccpdigitalcomemfl teedubya

                        ccpdigitalcomemfl teedubya

                        ccpdigitalcomemfl teedubya

                        YouTube Ads

                        ccpdigitalcomemfl teedubya

                        Outbrain Outbrain httpoutbraincom

                        ccpdigitalcomemfl teedubya

                        Taboola Taboola httptaboolacom

                        ccpdigitalcomemfl teedubya

                        Facebook Talent Acquisition

                        Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                        bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                        bull lower your recruiting costs and save you time

                        bull target competitors location and even job titles to attract your ideal candidates

                        ccpdigitalcomemfl teedubya

                        Facebook Graph Search allows for Social HR Recruiting

                        ccpdigitalcomemfl teedubya

                        Target Your Candidates

                        ccpdigitalcomemfl teedubya

                        wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                        Hero Image

                        wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                        Women Engineers

                        wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                        Culture

                        >

                        Drive Candidates to Your Funnel

                        ccpdigitalcomemfl teedubya

                        teedubya

                        Facebook Graph Search allows for Social HR Recruiting

                        ccpdigitalcomemfl teedubya

                        Reach Your Recruiting Goals

                        14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                        ccpdigitalcomemfl teedubya

                        Nearly 4000 Marketing TechnologiesOver 40 Categories

                        And Growinghellip

                        ccpdigitalcomemfl teedubya

                        teedubyarsquos Tools ndash ccpdigitalcomemfl

                        ccpdigitalcomemfl teedubya

                        teedubya

                        17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                        ccpdigitalcomemfl teedubya

                        teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                        Connect on LinkedIn httplinkedincominteedubya

                        • Actionable Ways Strategies and Technologies to Amplify Your C
                        • Slide 2
                        • Slide 3
                        • Slide 4
                        • Slide 5
                        • Slide 6
                        • Slide 7
                        • Slide 8
                        • Slide 9
                        • Slide 10
                        • Slide 11
                        • Slide 12
                        • Confusing
                        • Slide 14
                        • Silos and Silos of Data
                        • Slide 16
                        • Slide 17
                        • Coordinate Your Efforts
                        • Slide 19
                        • Slide 20
                        • Slide 21
                        • Why Content Marketing
                        • Slide 23
                        • Slide 24
                        • Slide 25
                        • Content
                        • Slide 27
                        • Slide 28
                        • Slide 29
                        • Slide 30
                        • Slide 31
                        • Content Creation
                        • Slide 33
                        • Slide 34
                        • Slide 35
                        • Slide 36
                        • Content Planning amp Research
                        • Slide 38
                        • Slide 39
                        • Content Curation
                        • Slide 41
                        • Slide 42
                        • Slide 43
                        • Content Scheduling amp distribution
                        • Slide 45
                        • Slide 46
                        • Slide 47
                        • Slide 48
                        • Slide 49
                        • Slide 50
                        • Slide 51
                        • Content Amplification Tactics
                        • Slide 53
                        • Slide 54
                        • Slide 55
                        • Slide 56
                        • Ways to Promote
                        • Slide 58
                        • Google Buy Button on SERPS
                        • Slide 60
                        • Slide 61
                        • Slide 62
                        • Slide 63
                        • Slide 64
                        • Influencer Outreach
                        • Slide 66
                        • Slide 67
                        • Slide 68
                        • Slide 69
                        • Slide 70
                        • Slide 71
                        • Slide 72
                        • Slide 73
                        • Slide 74
                        • Slide 75
                        • Slide 76
                        • Slide 77
                        • Slide 78
                        • Slide 79
                        • Slide 80
                        • Slide 81
                        • Slide 82
                        • Slide 83
                        • Slide 84
                        • Slide 85
                        • Slide 86
                        • Slide 87
                        • Paid Search and SEO
                        • Slide 89
                        • Slide 90
                        • Harness data explosion for better ad predictions
                        • Slide 92
                        • Content Paid Amplification
                        • Slide 94
                        • Interest Graph Actions on Content
                        • Slide 96
                        • Impact of Targeted Social Advertising
                        • Slide 98
                        • Slide 99
                        • Slide 100
                        • Slide 101
                        • Slide 102
                        • Slide 103
                        • Slide 104
                        • Slide 105
                        • Slide 106
                        • Slide 107
                        • Slide 108
                        • Slide 109
                        • Slide 110
                        • Slide 111
                        • Before We Move On Water Breakhellip
                        • Slide 113
                        • Slide 114
                        • Slide 115
                        • Slide 116
                        • Slide 117
                        • Slide 118
                        • Slide 119
                        • Slide 120
                        • Instagram Ads
                        • Instagram Ads (2)
                        • Instagram Ads (3)
                        • Slide 124
                        • Slide 125
                        • Slide 126
                        • Slide 127
                        • Slide 128
                        • Slide 129
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                        • Slide 159
                        • Slide 160
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                        • Slide 163

                          MARTECHWOMEN

                          ccpdigitalcomemfl teedubya

                          Silos and Silos of Data

                          teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                          bull Ask amp Answer the right questions

                          bull Integrate marketing strategies

                          bull Optimize your marketing mix

                          bull Know your audience

                          bull Recognize your customer

                          bull Personalize customer journey

                          bull Create a better user experiences

                          Data-Driven Marketing Making Smarter amp More Impactful Decisions

                          teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                          Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey

                          ccpdigitalcomemfl teedubya

                          Coordinate Your Efforts

                          US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts

                          Source DataMonitor

                          ccpdigitalcomemfl teedubya

                          ccpdigitalcomemfl teedubya

                          ccpdigitalcomemfl teedubya

                          teedubyarsquos Tools ndash ccpdigitalcomemfl

                          ccpdigitalcomemfl teedubya

                          WHY CONTENT MARKETING

                          teedubyaccpdigitalcomemfl teedubya

                          JasonMillerCA

                          According to Adobe Research Over 198 Million People Block Ads

                          teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                          JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                          ccpdigitalcomemfl teedubya

                          Content

                          ccpdigitalcomemfl teedubya

                          teedubyaccpdigitalcomemfl teedubya

                          Help us Obiwan Contentobi ndash Yoursquore our only hope

                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                          teedubyaccpdigitalcomemfl teedubya

                          teedubyaccpdigitalcomemfl teedubya

                          teedubyaccpdigitalcomemfl teedubya

                          CONTENT CREATION

                          teedubyaccpdigitalcomemfl teedubya

                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                          ccpdigitalcomemfl teedubya

                          teedubyaccpdigitalcomemfl teedubya

                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                          CONTENT PLANNING amp RESEARCH

                          teedubyaccpdigitalcomemfl teedubya

                          teedubyaccpdigitalcomemfl teedubya

                          DivvyHQ httpDivvyHQcom

                          CONTENT CURATION

                          teedubyaccpdigitalcomemfl teedubya

                          teedubya

                          GREAT WAYS TO ORGANIZE CONTENT

                          KMULLETT

                          teedubyaccpglobalcomcmworld

                          Sharing is Caringhellip

                          KMULLETT

                          teedubyaccpglobalcomcmworld

                          Nuzzel Nuzzel httpnuzzelcom

                          ccpdigitalcomemfl teedubya

                          CONTENT SCHEDULING amp DISTRIBUTION

                          teedubyaccpdigitalcomemfl teedubya

                          Bulk Buffer httpbulkbuffercom

                          teedubyaccpdigitalcomemfl teedubya

                          ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

                          ccpdigitalcomemfl teedubya

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                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

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                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                          CONTENT AMPLIFICATION TACTICS

                          teedubyaccpdigitalcomemfl teedubya

                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                          ChrisPulleyccpdigitalcomemfl teedubya

                          ChrisPulleyccpdigitalcomemfl teedubya

                          ChrisPulleyccpdigitalcomemfl teedubya

                          WAYS TO PROMOTE

                          teedubyaccpdigitalcomemfl teedubya

                          bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

                          bull Micro-targeting Ideal Customers

                          bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

                          ChrisPulleyccpdigitalcomemfl teedubya

                          Google Buy Button on SERPS

                          ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

                          Google+ Communities

                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                          Facebook Groups

                          INFLUENCER OUTREACH

                          teedubyaccpdigitalcomemfl teedubya

                          teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                          ccpglobalcomcmworldccpdigitalcomemfl teedubya

                          teedubyaccpdigitalcomemfl teedubya

                          GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                          ccpdigitalcomemfl teedubya

                          BuzzStream Buzzstream httpwwwBuzzStreamcom

                          ccpdigitalcomemfl teedubya

                          GroupHigh grouphigh httpwwwgrouphighcom

                          teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                          kciabcbcshttpGetLittleBirdcom

                          Nimble nimble httpnimblecom

                          ccpdigitalcomemfl teedubya

                          teedubya

                          VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                          ccpdigitalcomemfl teedubya

                          teedubya

                          EmailHunter EmailHunter httpemailhunterco

                          ccpdigitalcomemfl teedubya

                          teedubyaConspire Conspire httpconspirecom

                          ccpdigitalcomemfl teedubya

                          teedubya

                          Outreach Outreach_io httpoutreachio

                          ccpdigitalcomemfl teedubya

                          teedubya

                          Advocate Engagement Platforms

                          ccpglobalcomcmworldccpdigitalcomemfl teedubya

                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                          Hashtags httphashtagsorg

                          Use hashtags to search for threads about subjects such as socialselling

                          ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                          Digital Advertising

                          ccpdigitalcomemfl teedubya

                          The Advertising Quandary

                          ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                          -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                          ccpdigitalcomemfl teedubya

                          Digital AdvertisingHighly-targeted relevant traffic to your site

                          bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                          ccpdigitalcomemfl teedubya

                          PAID SEARCH AND SEO

                          teedubyaccpdigitalcomemfl teedubya

                          ccpglobalcommartechconf teedubya

                          ccpglobalcommartechconf teedubya

                          ccpglobalcommartechconf teedubya

                          Harness data explosion for better ad predictionsYesterdayrsquos data

                          5 ndash 8 data points Every possible data point about a clickvs

                          Premature relationship of page views to purchase

                          probability

                          15

                          10

                          5

                          -20 -10 10 20 30 40 50 60

                          In depth seasonality and other insights

                          15

                          10

                          5

                          -20 -10 10 20 30 40 50 60

                          Todayrsquos data

                          ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                          Week 3 4 5 6

                          31

                          6370

                          105

                          Not QuanticMind QuanticMindGross

                          Margin Lift

                          CONTENT PAID AMPLIFICATION

                          teedubyaccpdigitalcomemfl teedubya

                          teedubyaccpdigitalcomemfl teedubya

                          Interest Graph Actions on Content

                          ccpdigitalcomemfl teedubya

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                          Keywords Yes No

                          Likes No Yes

                          Demographics Limited Extensive

                          Psychographics No Yes

                          Geography Yes Yes

                          Internal URL No Yes

                          External URL Yes Yes

                          Purchase Intent Learn Research None

                          Sales Cycle Short Long

                          Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                          ccpdigitalcomemfl teedubya

                          teedubya

                          Facebook Graph Search opens up many different opportunities

                          ccpdigitalcomemfl teedubya

                          teedubya

                          Facebook Graph Search opens up many different opportunities BRO

                          ccpdigitalcomemfl teedubya

                          $240 billion

                          ccpdigitalcomemfl teedubya

                          teedubyaccpdigitalcomemfl teedubya

                          Pixels Pixels Pixels

                          teedubyaccpdigitalcomemfl teedubya

                          Pixels Pixels Pixels

                          $240 billion

                          ccpdigitalcomemfl teedubya

                          Advanced Ad Targeting

                          Advanced Targeting

                          ccpdigitalcomemfl teedubya

                          Advanced Targeting

                          ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                          Third-Party Databases

                          Combine Facebook data and interest targeting

                          ccpdigitalcomemfl teedubya

                          Workforce Targeting

                          ccpdigitalcomemfl teedubya

                          Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                          ccpdigitalcomemfl teedubya

                          ccpdigitalcomemfl teedubya

                          $240 billion

                          ccpdigitalcomemfl teedubya

                          Some Facts About Facebook

                          Before We Move On Water Breakhellip

                          ccpdigitalcomemfl teedubya

                          Number of monthly active users144 billion

                          ccpdigitalcomemfl teedubya

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                          ccpdigitalcomemfl teedubya

                          Lead Ads

                          ccpdigitalcomemfl teedubya

                          ccpdigitalcomemfl teedubya

                          ccpdigitalcomemfl teedubya

                          ccpdigitalcomemfl teedubya

                          Instagram Ads

                          ccpdigitalcomemfl teedubya

                          Instagram Ads

                          ccpdigitalcomemfl teedubya

                          Instagram Ads

                          ccpdigitalcomemfl teedubya

                          ccpdigitalcomemfl teedubya

                          Account Based Social Selling

                          ccpdigitalcomemfl teedubya

                          Wal-Mart

                          7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                          Wal-Mart Inception

                          teedubya

                          Sniply sniply httpsniply

                          2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                          Starbucks Inception

                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                          Native Adverti$$$ng

                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                          ccpglobalcomcmworld teedubya

                          Pinterest Advertising

                          ccpdigitalcomemfl teedubya

                          ccpglobalcomcmworld teedubyaReddit Advertising

                          ccpdigitalcomemfl teedubya

                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                          StumbleUpon Ads ndash stumbleuponcomadvertising

                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                          Twitter Advertising

                          ccpdigitalcomemfl teedubya

                          TWITTER ADVERTISING OPTIONS

                          ccpdigitalcomemfl teedubya

                          Twitter offers a variety of paid services to advertisers Promoted accounts

                          This is considered the quickest way to build an active community of advocates and influencers for your business

                          Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                          BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                          Promoted Accounts

                          teedubyaccpdigitalcomemfl teedubya

                          Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                          Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                          MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                          Promoted Trends

                          teedubyaccpdigitalcomemfl teedubya

                          Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                          A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                          Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                          AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                          Promoted Tweets

                          teedubyaccpdigitalcomemfl teedubya

                          Geo

                          Target users based on

                          geographic location

                          Narrow in on key markets

                          Search

                          Target users who are searching

                          on relevant keywords

                          Ensure relevancy

                          Followers

                          Target your Followers

                          Leverage brand advocates

                          Interest

                          Target users based on their

                          interests

                          Resonate with users

                          Mobile

                          Target users on the go

                          Reach at point-of-purchase

                          Look-a-likes

                          Target users who are similar to your followers

                          Increase potential reach

                          Gender

                          Target users based on gender

                          Ensure Interest

                          relevancy

                          Twitter Targeting Tools

                          teedubyaccpdigitalcomemfl teedubya

                          ccpdigitalcomemfl teedubya

                          ccpdigitalcomemfl teedubya

                          ccpdigitalcomemfl teedubya

                          ccpdigitalcomemfl teedubya

                          YouTube Ads

                          ccpdigitalcomemfl teedubya

                          Outbrain Outbrain httpoutbraincom

                          ccpdigitalcomemfl teedubya

                          Taboola Taboola httptaboolacom

                          ccpdigitalcomemfl teedubya

                          Facebook Talent Acquisition

                          Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                          bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                          bull lower your recruiting costs and save you time

                          bull target competitors location and even job titles to attract your ideal candidates

                          ccpdigitalcomemfl teedubya

                          Facebook Graph Search allows for Social HR Recruiting

                          ccpdigitalcomemfl teedubya

                          Target Your Candidates

                          ccpdigitalcomemfl teedubya

                          wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                          Hero Image

                          wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                          Women Engineers

                          wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                          Culture

                          >

                          Drive Candidates to Your Funnel

                          ccpdigitalcomemfl teedubya

                          teedubya

                          Facebook Graph Search allows for Social HR Recruiting

                          ccpdigitalcomemfl teedubya

                          Reach Your Recruiting Goals

                          14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                          ccpdigitalcomemfl teedubya

                          Nearly 4000 Marketing TechnologiesOver 40 Categories

                          And Growinghellip

                          ccpdigitalcomemfl teedubya

                          teedubyarsquos Tools ndash ccpdigitalcomemfl

                          ccpdigitalcomemfl teedubya

                          teedubya

                          17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                          ccpdigitalcomemfl teedubya

                          teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                          Connect on LinkedIn httplinkedincominteedubya

                          • Actionable Ways Strategies and Technologies to Amplify Your C
                          • Slide 2
                          • Slide 3
                          • Slide 4
                          • Slide 5
                          • Slide 6
                          • Slide 7
                          • Slide 8
                          • Slide 9
                          • Slide 10
                          • Slide 11
                          • Slide 12
                          • Confusing
                          • Slide 14
                          • Silos and Silos of Data
                          • Slide 16
                          • Slide 17
                          • Coordinate Your Efforts
                          • Slide 19
                          • Slide 20
                          • Slide 21
                          • Why Content Marketing
                          • Slide 23
                          • Slide 24
                          • Slide 25
                          • Content
                          • Slide 27
                          • Slide 28
                          • Slide 29
                          • Slide 30
                          • Slide 31
                          • Content Creation
                          • Slide 33
                          • Slide 34
                          • Slide 35
                          • Slide 36
                          • Content Planning amp Research
                          • Slide 38
                          • Slide 39
                          • Content Curation
                          • Slide 41
                          • Slide 42
                          • Slide 43
                          • Content Scheduling amp distribution
                          • Slide 45
                          • Slide 46
                          • Slide 47
                          • Slide 48
                          • Slide 49
                          • Slide 50
                          • Slide 51
                          • Content Amplification Tactics
                          • Slide 53
                          • Slide 54
                          • Slide 55
                          • Slide 56
                          • Ways to Promote
                          • Slide 58
                          • Google Buy Button on SERPS
                          • Slide 60
                          • Slide 61
                          • Slide 62
                          • Slide 63
                          • Slide 64
                          • Influencer Outreach
                          • Slide 66
                          • Slide 67
                          • Slide 68
                          • Slide 69
                          • Slide 70
                          • Slide 71
                          • Slide 72
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                          • Slide 81
                          • Slide 82
                          • Slide 83
                          • Slide 84
                          • Slide 85
                          • Slide 86
                          • Slide 87
                          • Paid Search and SEO
                          • Slide 89
                          • Slide 90
                          • Harness data explosion for better ad predictions
                          • Slide 92
                          • Content Paid Amplification
                          • Slide 94
                          • Interest Graph Actions on Content
                          • Slide 96
                          • Impact of Targeted Social Advertising
                          • Slide 98
                          • Slide 99
                          • Slide 100
                          • Slide 101
                          • Slide 102
                          • Slide 103
                          • Slide 104
                          • Slide 105
                          • Slide 106
                          • Slide 107
                          • Slide 108
                          • Slide 109
                          • Slide 110
                          • Slide 111
                          • Before We Move On Water Breakhellip
                          • Slide 113
                          • Slide 114
                          • Slide 115
                          • Slide 116
                          • Slide 117
                          • Slide 118
                          • Slide 119
                          • Slide 120
                          • Instagram Ads
                          • Instagram Ads (2)
                          • Instagram Ads (3)
                          • Slide 124
                          • Slide 125
                          • Slide 126
                          • Slide 127
                          • Slide 128
                          • Slide 129
                          • Slide 130
                          • Slide 131
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                          • Slide 133
                          • Slide 134
                          • Slide 135
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                          • Slide 137
                          • Slide 138
                          • Slide 139
                          • Slide 140
                          • Slide 141
                          • Slide 142
                          • Slide 143
                          • Slide 144
                          • Slide 145
                          • Slide 146
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                          • Slide 148
                          • Slide 149
                          • Slide 150
                          • Slide 151
                          • Slide 152
                          • Slide 153
                          • Slide 154
                          • Slide 155
                          • Slide 156
                          • Slide 157
                          • Slide 158
                          • Slide 159
                          • Slide 160
                          • Slide 161
                          • Slide 162
                          • Slide 163

                            Silos and Silos of Data

                            teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                            bull Ask amp Answer the right questions

                            bull Integrate marketing strategies

                            bull Optimize your marketing mix

                            bull Know your audience

                            bull Recognize your customer

                            bull Personalize customer journey

                            bull Create a better user experiences

                            Data-Driven Marketing Making Smarter amp More Impactful Decisions

                            teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                            Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey

                            ccpdigitalcomemfl teedubya

                            Coordinate Your Efforts

                            US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts

                            Source DataMonitor

                            ccpdigitalcomemfl teedubya

                            ccpdigitalcomemfl teedubya

                            ccpdigitalcomemfl teedubya

                            teedubyarsquos Tools ndash ccpdigitalcomemfl

                            ccpdigitalcomemfl teedubya

                            WHY CONTENT MARKETING

                            teedubyaccpdigitalcomemfl teedubya

                            JasonMillerCA

                            According to Adobe Research Over 198 Million People Block Ads

                            teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                            JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                            ccpdigitalcomemfl teedubya

                            Content

                            ccpdigitalcomemfl teedubya

                            teedubyaccpdigitalcomemfl teedubya

                            Help us Obiwan Contentobi ndash Yoursquore our only hope

                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                            teedubyaccpdigitalcomemfl teedubya

                            teedubyaccpdigitalcomemfl teedubya

                            teedubyaccpdigitalcomemfl teedubya

                            CONTENT CREATION

                            teedubyaccpdigitalcomemfl teedubya

                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                            ccpdigitalcomemfl teedubya

                            teedubyaccpdigitalcomemfl teedubya

                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                            CONTENT PLANNING amp RESEARCH

                            teedubyaccpdigitalcomemfl teedubya

                            teedubyaccpdigitalcomemfl teedubya

                            DivvyHQ httpDivvyHQcom

                            CONTENT CURATION

                            teedubyaccpdigitalcomemfl teedubya

                            teedubya

                            GREAT WAYS TO ORGANIZE CONTENT

                            KMULLETT

                            teedubyaccpglobalcomcmworld

                            Sharing is Caringhellip

                            KMULLETT

                            teedubyaccpglobalcomcmworld

                            Nuzzel Nuzzel httpnuzzelcom

                            ccpdigitalcomemfl teedubya

                            CONTENT SCHEDULING amp DISTRIBUTION

                            teedubyaccpdigitalcomemfl teedubya

                            Bulk Buffer httpbulkbuffercom

                            teedubyaccpdigitalcomemfl teedubya

                            ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

                            ccpdigitalcomemfl teedubya

                            ccpdigitalcomemfl teedubya

                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                            CONTENT AMPLIFICATION TACTICS

                            teedubyaccpdigitalcomemfl teedubya

                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                            ChrisPulleyccpdigitalcomemfl teedubya

                            ChrisPulleyccpdigitalcomemfl teedubya

                            ChrisPulleyccpdigitalcomemfl teedubya

                            WAYS TO PROMOTE

                            teedubyaccpdigitalcomemfl teedubya

                            bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

                            bull Micro-targeting Ideal Customers

                            bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

                            ChrisPulleyccpdigitalcomemfl teedubya

                            Google Buy Button on SERPS

                            ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

                            Google+ Communities

                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                            Facebook Groups

                            INFLUENCER OUTREACH

                            teedubyaccpdigitalcomemfl teedubya

                            teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                            ccpglobalcomcmworldccpdigitalcomemfl teedubya

                            teedubyaccpdigitalcomemfl teedubya

                            GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                            ccpdigitalcomemfl teedubya

                            BuzzStream Buzzstream httpwwwBuzzStreamcom

                            ccpdigitalcomemfl teedubya

                            GroupHigh grouphigh httpwwwgrouphighcom

                            teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                            kciabcbcshttpGetLittleBirdcom

                            Nimble nimble httpnimblecom

                            ccpdigitalcomemfl teedubya

                            teedubya

                            VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                            ccpdigitalcomemfl teedubya

                            teedubya

                            EmailHunter EmailHunter httpemailhunterco

                            ccpdigitalcomemfl teedubya

                            teedubyaConspire Conspire httpconspirecom

                            ccpdigitalcomemfl teedubya

                            teedubya

                            Outreach Outreach_io httpoutreachio

                            ccpdigitalcomemfl teedubya

                            teedubya

                            Advocate Engagement Platforms

                            ccpglobalcomcmworldccpdigitalcomemfl teedubya

                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                            Hashtags httphashtagsorg

                            Use hashtags to search for threads about subjects such as socialselling

                            ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                            Digital Advertising

                            ccpdigitalcomemfl teedubya

                            The Advertising Quandary

                            ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                            -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                            ccpdigitalcomemfl teedubya

                            Digital AdvertisingHighly-targeted relevant traffic to your site

                            bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                            ccpdigitalcomemfl teedubya

                            PAID SEARCH AND SEO

                            teedubyaccpdigitalcomemfl teedubya

                            ccpglobalcommartechconf teedubya

                            ccpglobalcommartechconf teedubya

                            ccpglobalcommartechconf teedubya

                            Harness data explosion for better ad predictionsYesterdayrsquos data

                            5 ndash 8 data points Every possible data point about a clickvs

                            Premature relationship of page views to purchase

                            probability

                            15

                            10

                            5

                            -20 -10 10 20 30 40 50 60

                            In depth seasonality and other insights

                            15

                            10

                            5

                            -20 -10 10 20 30 40 50 60

                            Todayrsquos data

                            ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                            Week 3 4 5 6

                            31

                            6370

                            105

                            Not QuanticMind QuanticMindGross

                            Margin Lift

                            CONTENT PAID AMPLIFICATION

                            teedubyaccpdigitalcomemfl teedubya

                            teedubyaccpdigitalcomemfl teedubya

                            Interest Graph Actions on Content

                            ccpdigitalcomemfl teedubya

                            ccpdigitalcomemfl teedubya

                            Keywords Yes No

                            Likes No Yes

                            Demographics Limited Extensive

                            Psychographics No Yes

                            Geography Yes Yes

                            Internal URL No Yes

                            External URL Yes Yes

                            Purchase Intent Learn Research None

                            Sales Cycle Short Long

                            Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                            ccpdigitalcomemfl teedubya

                            teedubya

                            Facebook Graph Search opens up many different opportunities

                            ccpdigitalcomemfl teedubya

                            teedubya

                            Facebook Graph Search opens up many different opportunities BRO

                            ccpdigitalcomemfl teedubya

                            $240 billion

                            ccpdigitalcomemfl teedubya

                            teedubyaccpdigitalcomemfl teedubya

                            Pixels Pixels Pixels

                            teedubyaccpdigitalcomemfl teedubya

                            Pixels Pixels Pixels

                            $240 billion

                            ccpdigitalcomemfl teedubya

                            Advanced Ad Targeting

                            Advanced Targeting

                            ccpdigitalcomemfl teedubya

                            Advanced Targeting

                            ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                            Third-Party Databases

                            Combine Facebook data and interest targeting

                            ccpdigitalcomemfl teedubya

                            Workforce Targeting

                            ccpdigitalcomemfl teedubya

                            Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                            ccpdigitalcomemfl teedubya

                            ccpdigitalcomemfl teedubya

                            $240 billion

                            ccpdigitalcomemfl teedubya

                            Some Facts About Facebook

                            Before We Move On Water Breakhellip

                            ccpdigitalcomemfl teedubya

                            Number of monthly active users144 billion

                            ccpdigitalcomemfl teedubya

                            ccpdigitalcomemfl teedubya

                            ccpdigitalcomemfl teedubya

                            ccpdigitalcomemfl teedubya

                            Lead Ads

                            ccpdigitalcomemfl teedubya

                            ccpdigitalcomemfl teedubya

                            ccpdigitalcomemfl teedubya

                            ccpdigitalcomemfl teedubya

                            Instagram Ads

                            ccpdigitalcomemfl teedubya

                            Instagram Ads

                            ccpdigitalcomemfl teedubya

                            Instagram Ads

                            ccpdigitalcomemfl teedubya

                            ccpdigitalcomemfl teedubya

                            Account Based Social Selling

                            ccpdigitalcomemfl teedubya

                            Wal-Mart

                            7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                            Wal-Mart Inception

                            teedubya

                            Sniply sniply httpsniply

                            2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                            Starbucks Inception

                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                            Native Adverti$$$ng

                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                            ccpglobalcomcmworld teedubya

                            Pinterest Advertising

                            ccpdigitalcomemfl teedubya

                            ccpglobalcomcmworld teedubyaReddit Advertising

                            ccpdigitalcomemfl teedubya

                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                            StumbleUpon Ads ndash stumbleuponcomadvertising

                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                            Twitter Advertising

                            ccpdigitalcomemfl teedubya

                            TWITTER ADVERTISING OPTIONS

                            ccpdigitalcomemfl teedubya

                            Twitter offers a variety of paid services to advertisers Promoted accounts

                            This is considered the quickest way to build an active community of advocates and influencers for your business

                            Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                            BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                            Promoted Accounts

                            teedubyaccpdigitalcomemfl teedubya

                            Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                            Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                            MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                            Promoted Trends

                            teedubyaccpdigitalcomemfl teedubya

                            Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                            A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                            Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                            AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                            Promoted Tweets

                            teedubyaccpdigitalcomemfl teedubya

                            Geo

                            Target users based on

                            geographic location

                            Narrow in on key markets

                            Search

                            Target users who are searching

                            on relevant keywords

                            Ensure relevancy

                            Followers

                            Target your Followers

                            Leverage brand advocates

                            Interest

                            Target users based on their

                            interests

                            Resonate with users

                            Mobile

                            Target users on the go

                            Reach at point-of-purchase

                            Look-a-likes

                            Target users who are similar to your followers

                            Increase potential reach

                            Gender

                            Target users based on gender

                            Ensure Interest

                            relevancy

                            Twitter Targeting Tools

                            teedubyaccpdigitalcomemfl teedubya

                            ccpdigitalcomemfl teedubya

                            ccpdigitalcomemfl teedubya

                            ccpdigitalcomemfl teedubya

                            ccpdigitalcomemfl teedubya

                            YouTube Ads

                            ccpdigitalcomemfl teedubya

                            Outbrain Outbrain httpoutbraincom

                            ccpdigitalcomemfl teedubya

                            Taboola Taboola httptaboolacom

                            ccpdigitalcomemfl teedubya

                            Facebook Talent Acquisition

                            Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                            bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                            bull lower your recruiting costs and save you time

                            bull target competitors location and even job titles to attract your ideal candidates

                            ccpdigitalcomemfl teedubya

                            Facebook Graph Search allows for Social HR Recruiting

                            ccpdigitalcomemfl teedubya

                            Target Your Candidates

                            ccpdigitalcomemfl teedubya

                            wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                            Hero Image

                            wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                            Women Engineers

                            wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                            Culture

                            >

                            Drive Candidates to Your Funnel

                            ccpdigitalcomemfl teedubya

                            teedubya

                            Facebook Graph Search allows for Social HR Recruiting

                            ccpdigitalcomemfl teedubya

                            Reach Your Recruiting Goals

                            14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                            ccpdigitalcomemfl teedubya

                            Nearly 4000 Marketing TechnologiesOver 40 Categories

                            And Growinghellip

                            ccpdigitalcomemfl teedubya

                            teedubyarsquos Tools ndash ccpdigitalcomemfl

                            ccpdigitalcomemfl teedubya

                            teedubya

                            17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                            ccpdigitalcomemfl teedubya

                            teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                            Connect on LinkedIn httplinkedincominteedubya

                            • Actionable Ways Strategies and Technologies to Amplify Your C
                            • Slide 2
                            • Slide 3
                            • Slide 4
                            • Slide 5
                            • Slide 6
                            • Slide 7
                            • Slide 8
                            • Slide 9
                            • Slide 10
                            • Slide 11
                            • Slide 12
                            • Confusing
                            • Slide 14
                            • Silos and Silos of Data
                            • Slide 16
                            • Slide 17
                            • Coordinate Your Efforts
                            • Slide 19
                            • Slide 20
                            • Slide 21
                            • Why Content Marketing
                            • Slide 23
                            • Slide 24
                            • Slide 25
                            • Content
                            • Slide 27
                            • Slide 28
                            • Slide 29
                            • Slide 30
                            • Slide 31
                            • Content Creation
                            • Slide 33
                            • Slide 34
                            • Slide 35
                            • Slide 36
                            • Content Planning amp Research
                            • Slide 38
                            • Slide 39
                            • Content Curation
                            • Slide 41
                            • Slide 42
                            • Slide 43
                            • Content Scheduling amp distribution
                            • Slide 45
                            • Slide 46
                            • Slide 47
                            • Slide 48
                            • Slide 49
                            • Slide 50
                            • Slide 51
                            • Content Amplification Tactics
                            • Slide 53
                            • Slide 54
                            • Slide 55
                            • Slide 56
                            • Ways to Promote
                            • Slide 58
                            • Google Buy Button on SERPS
                            • Slide 60
                            • Slide 61
                            • Slide 62
                            • Slide 63
                            • Slide 64
                            • Influencer Outreach
                            • Slide 66
                            • Slide 67
                            • Slide 68
                            • Slide 69
                            • Slide 70
                            • Slide 71
                            • Slide 72
                            • Slide 73
                            • Slide 74
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                            • Slide 76
                            • Slide 77
                            • Slide 78
                            • Slide 79
                            • Slide 80
                            • Slide 81
                            • Slide 82
                            • Slide 83
                            • Slide 84
                            • Slide 85
                            • Slide 86
                            • Slide 87
                            • Paid Search and SEO
                            • Slide 89
                            • Slide 90
                            • Harness data explosion for better ad predictions
                            • Slide 92
                            • Content Paid Amplification
                            • Slide 94
                            • Interest Graph Actions on Content
                            • Slide 96
                            • Impact of Targeted Social Advertising
                            • Slide 98
                            • Slide 99
                            • Slide 100
                            • Slide 101
                            • Slide 102
                            • Slide 103
                            • Slide 104
                            • Slide 105
                            • Slide 106
                            • Slide 107
                            • Slide 108
                            • Slide 109
                            • Slide 110
                            • Slide 111
                            • Before We Move On Water Breakhellip
                            • Slide 113
                            • Slide 114
                            • Slide 115
                            • Slide 116
                            • Slide 117
                            • Slide 118
                            • Slide 119
                            • Slide 120
                            • Instagram Ads
                            • Instagram Ads (2)
                            • Instagram Ads (3)
                            • Slide 124
                            • Slide 125
                            • Slide 126
                            • Slide 127
                            • Slide 128
                            • Slide 129
                            • Slide 130
                            • Slide 131
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                            • Slide 133
                            • Slide 134
                            • Slide 135
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                            • Slide 137
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                            • Slide 139
                            • Slide 140
                            • Slide 141
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                            • Slide 143
                            • Slide 144
                            • Slide 145
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                            • Slide 148
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                            • Slide 150
                            • Slide 151
                            • Slide 152
                            • Slide 153
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                            • Slide 155
                            • Slide 156
                            • Slide 157
                            • Slide 158
                            • Slide 159
                            • Slide 160
                            • Slide 161
                            • Slide 162
                            • Slide 163

                              bull Ask amp Answer the right questions

                              bull Integrate marketing strategies

                              bull Optimize your marketing mix

                              bull Know your audience

                              bull Recognize your customer

                              bull Personalize customer journey

                              bull Create a better user experiences

                              Data-Driven Marketing Making Smarter amp More Impactful Decisions

                              teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                              Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey

                              ccpdigitalcomemfl teedubya

                              Coordinate Your Efforts

                              US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts

                              Source DataMonitor

                              ccpdigitalcomemfl teedubya

                              ccpdigitalcomemfl teedubya

                              ccpdigitalcomemfl teedubya

                              teedubyarsquos Tools ndash ccpdigitalcomemfl

                              ccpdigitalcomemfl teedubya

                              WHY CONTENT MARKETING

                              teedubyaccpdigitalcomemfl teedubya

                              JasonMillerCA

                              According to Adobe Research Over 198 Million People Block Ads

                              teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                              JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                              ccpdigitalcomemfl teedubya

                              Content

                              ccpdigitalcomemfl teedubya

                              teedubyaccpdigitalcomemfl teedubya

                              Help us Obiwan Contentobi ndash Yoursquore our only hope

                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                              teedubyaccpdigitalcomemfl teedubya

                              teedubyaccpdigitalcomemfl teedubya

                              teedubyaccpdigitalcomemfl teedubya

                              CONTENT CREATION

                              teedubyaccpdigitalcomemfl teedubya

                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                              ccpdigitalcomemfl teedubya

                              teedubyaccpdigitalcomemfl teedubya

                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                              CONTENT PLANNING amp RESEARCH

                              teedubyaccpdigitalcomemfl teedubya

                              teedubyaccpdigitalcomemfl teedubya

                              DivvyHQ httpDivvyHQcom

                              CONTENT CURATION

                              teedubyaccpdigitalcomemfl teedubya

                              teedubya

                              GREAT WAYS TO ORGANIZE CONTENT

                              KMULLETT

                              teedubyaccpglobalcomcmworld

                              Sharing is Caringhellip

                              KMULLETT

                              teedubyaccpglobalcomcmworld

                              Nuzzel Nuzzel httpnuzzelcom

                              ccpdigitalcomemfl teedubya

                              CONTENT SCHEDULING amp DISTRIBUTION

                              teedubyaccpdigitalcomemfl teedubya

                              Bulk Buffer httpbulkbuffercom

                              teedubyaccpdigitalcomemfl teedubya

                              ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

                              ccpdigitalcomemfl teedubya

                              ccpdigitalcomemfl teedubya

                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                              CONTENT AMPLIFICATION TACTICS

                              teedubyaccpdigitalcomemfl teedubya

                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                              ChrisPulleyccpdigitalcomemfl teedubya

                              ChrisPulleyccpdigitalcomemfl teedubya

                              ChrisPulleyccpdigitalcomemfl teedubya

                              WAYS TO PROMOTE

                              teedubyaccpdigitalcomemfl teedubya

                              bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

                              bull Micro-targeting Ideal Customers

                              bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

                              ChrisPulleyccpdigitalcomemfl teedubya

                              Google Buy Button on SERPS

                              ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

                              Google+ Communities

                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                              Facebook Groups

                              INFLUENCER OUTREACH

                              teedubyaccpdigitalcomemfl teedubya

                              teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                              ccpglobalcomcmworldccpdigitalcomemfl teedubya

                              teedubyaccpdigitalcomemfl teedubya

                              GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                              ccpdigitalcomemfl teedubya

                              BuzzStream Buzzstream httpwwwBuzzStreamcom

                              ccpdigitalcomemfl teedubya

                              GroupHigh grouphigh httpwwwgrouphighcom

                              teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                              kciabcbcshttpGetLittleBirdcom

                              Nimble nimble httpnimblecom

                              ccpdigitalcomemfl teedubya

                              teedubya

                              VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                              ccpdigitalcomemfl teedubya

                              teedubya

                              EmailHunter EmailHunter httpemailhunterco

                              ccpdigitalcomemfl teedubya

                              teedubyaConspire Conspire httpconspirecom

                              ccpdigitalcomemfl teedubya

                              teedubya

                              Outreach Outreach_io httpoutreachio

                              ccpdigitalcomemfl teedubya

                              teedubya

                              Advocate Engagement Platforms

                              ccpglobalcomcmworldccpdigitalcomemfl teedubya

                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                              Hashtags httphashtagsorg

                              Use hashtags to search for threads about subjects such as socialselling

                              ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                              Digital Advertising

                              ccpdigitalcomemfl teedubya

                              The Advertising Quandary

                              ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                              -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                              ccpdigitalcomemfl teedubya

                              Digital AdvertisingHighly-targeted relevant traffic to your site

                              bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                              ccpdigitalcomemfl teedubya

                              PAID SEARCH AND SEO

                              teedubyaccpdigitalcomemfl teedubya

                              ccpglobalcommartechconf teedubya

                              ccpglobalcommartechconf teedubya

                              ccpglobalcommartechconf teedubya

                              Harness data explosion for better ad predictionsYesterdayrsquos data

                              5 ndash 8 data points Every possible data point about a clickvs

                              Premature relationship of page views to purchase

                              probability

                              15

                              10

                              5

                              -20 -10 10 20 30 40 50 60

                              In depth seasonality and other insights

                              15

                              10

                              5

                              -20 -10 10 20 30 40 50 60

                              Todayrsquos data

                              ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                              Week 3 4 5 6

                              31

                              6370

                              105

                              Not QuanticMind QuanticMindGross

                              Margin Lift

                              CONTENT PAID AMPLIFICATION

                              teedubyaccpdigitalcomemfl teedubya

                              teedubyaccpdigitalcomemfl teedubya

                              Interest Graph Actions on Content

                              ccpdigitalcomemfl teedubya

                              ccpdigitalcomemfl teedubya

                              Keywords Yes No

                              Likes No Yes

                              Demographics Limited Extensive

                              Psychographics No Yes

                              Geography Yes Yes

                              Internal URL No Yes

                              External URL Yes Yes

                              Purchase Intent Learn Research None

                              Sales Cycle Short Long

                              Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                              ccpdigitalcomemfl teedubya

                              teedubya

                              Facebook Graph Search opens up many different opportunities

                              ccpdigitalcomemfl teedubya

                              teedubya

                              Facebook Graph Search opens up many different opportunities BRO

                              ccpdigitalcomemfl teedubya

                              $240 billion

                              ccpdigitalcomemfl teedubya

                              teedubyaccpdigitalcomemfl teedubya

                              Pixels Pixels Pixels

                              teedubyaccpdigitalcomemfl teedubya

                              Pixels Pixels Pixels

                              $240 billion

                              ccpdigitalcomemfl teedubya

                              Advanced Ad Targeting

                              Advanced Targeting

                              ccpdigitalcomemfl teedubya

                              Advanced Targeting

                              ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                              Third-Party Databases

                              Combine Facebook data and interest targeting

                              ccpdigitalcomemfl teedubya

                              Workforce Targeting

                              ccpdigitalcomemfl teedubya

                              Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                              ccpdigitalcomemfl teedubya

                              ccpdigitalcomemfl teedubya

                              $240 billion

                              ccpdigitalcomemfl teedubya

                              Some Facts About Facebook

                              Before We Move On Water Breakhellip

                              ccpdigitalcomemfl teedubya

                              Number of monthly active users144 billion

                              ccpdigitalcomemfl teedubya

                              ccpdigitalcomemfl teedubya

                              ccpdigitalcomemfl teedubya

                              ccpdigitalcomemfl teedubya

                              Lead Ads

                              ccpdigitalcomemfl teedubya

                              ccpdigitalcomemfl teedubya

                              ccpdigitalcomemfl teedubya

                              ccpdigitalcomemfl teedubya

                              Instagram Ads

                              ccpdigitalcomemfl teedubya

                              Instagram Ads

                              ccpdigitalcomemfl teedubya

                              Instagram Ads

                              ccpdigitalcomemfl teedubya

                              ccpdigitalcomemfl teedubya

                              Account Based Social Selling

                              ccpdigitalcomemfl teedubya

                              Wal-Mart

                              7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                              Wal-Mart Inception

                              teedubya

                              Sniply sniply httpsniply

                              2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                              Starbucks Inception

                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                              Native Adverti$$$ng

                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                              ccpglobalcomcmworld teedubya

                              Pinterest Advertising

                              ccpdigitalcomemfl teedubya

                              ccpglobalcomcmworld teedubyaReddit Advertising

                              ccpdigitalcomemfl teedubya

                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                              StumbleUpon Ads ndash stumbleuponcomadvertising

                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                              Twitter Advertising

                              ccpdigitalcomemfl teedubya

                              TWITTER ADVERTISING OPTIONS

                              ccpdigitalcomemfl teedubya

                              Twitter offers a variety of paid services to advertisers Promoted accounts

                              This is considered the quickest way to build an active community of advocates and influencers for your business

                              Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                              BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                              Promoted Accounts

                              teedubyaccpdigitalcomemfl teedubya

                              Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                              Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                              MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                              Promoted Trends

                              teedubyaccpdigitalcomemfl teedubya

                              Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                              A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                              Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                              AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                              Promoted Tweets

                              teedubyaccpdigitalcomemfl teedubya

                              Geo

                              Target users based on

                              geographic location

                              Narrow in on key markets

                              Search

                              Target users who are searching

                              on relevant keywords

                              Ensure relevancy

                              Followers

                              Target your Followers

                              Leverage brand advocates

                              Interest

                              Target users based on their

                              interests

                              Resonate with users

                              Mobile

                              Target users on the go

                              Reach at point-of-purchase

                              Look-a-likes

                              Target users who are similar to your followers

                              Increase potential reach

                              Gender

                              Target users based on gender

                              Ensure Interest

                              relevancy

                              Twitter Targeting Tools

                              teedubyaccpdigitalcomemfl teedubya

                              ccpdigitalcomemfl teedubya

                              ccpdigitalcomemfl teedubya

                              ccpdigitalcomemfl teedubya

                              ccpdigitalcomemfl teedubya

                              YouTube Ads

                              ccpdigitalcomemfl teedubya

                              Outbrain Outbrain httpoutbraincom

                              ccpdigitalcomemfl teedubya

                              Taboola Taboola httptaboolacom

                              ccpdigitalcomemfl teedubya

                              Facebook Talent Acquisition

                              Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                              bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                              bull lower your recruiting costs and save you time

                              bull target competitors location and even job titles to attract your ideal candidates

                              ccpdigitalcomemfl teedubya

                              Facebook Graph Search allows for Social HR Recruiting

                              ccpdigitalcomemfl teedubya

                              Target Your Candidates

                              ccpdigitalcomemfl teedubya

                              wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                              Hero Image

                              wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                              Women Engineers

                              wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                              Culture

                              >

                              Drive Candidates to Your Funnel

                              ccpdigitalcomemfl teedubya

                              teedubya

                              Facebook Graph Search allows for Social HR Recruiting

                              ccpdigitalcomemfl teedubya

                              Reach Your Recruiting Goals

                              14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                              ccpdigitalcomemfl teedubya

                              Nearly 4000 Marketing TechnologiesOver 40 Categories

                              And Growinghellip

                              ccpdigitalcomemfl teedubya

                              teedubyarsquos Tools ndash ccpdigitalcomemfl

                              ccpdigitalcomemfl teedubya

                              teedubya

                              17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                              ccpdigitalcomemfl teedubya

                              teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                              Connect on LinkedIn httplinkedincominteedubya

                              • Actionable Ways Strategies and Technologies to Amplify Your C
                              • Slide 2
                              • Slide 3
                              • Slide 4
                              • Slide 5
                              • Slide 6
                              • Slide 7
                              • Slide 8
                              • Slide 9
                              • Slide 10
                              • Slide 11
                              • Slide 12
                              • Confusing
                              • Slide 14
                              • Silos and Silos of Data
                              • Slide 16
                              • Slide 17
                              • Coordinate Your Efforts
                              • Slide 19
                              • Slide 20
                              • Slide 21
                              • Why Content Marketing
                              • Slide 23
                              • Slide 24
                              • Slide 25
                              • Content
                              • Slide 27
                              • Slide 28
                              • Slide 29
                              • Slide 30
                              • Slide 31
                              • Content Creation
                              • Slide 33
                              • Slide 34
                              • Slide 35
                              • Slide 36
                              • Content Planning amp Research
                              • Slide 38
                              • Slide 39
                              • Content Curation
                              • Slide 41
                              • Slide 42
                              • Slide 43
                              • Content Scheduling amp distribution
                              • Slide 45
                              • Slide 46
                              • Slide 47
                              • Slide 48
                              • Slide 49
                              • Slide 50
                              • Slide 51
                              • Content Amplification Tactics
                              • Slide 53
                              • Slide 54
                              • Slide 55
                              • Slide 56
                              • Ways to Promote
                              • Slide 58
                              • Google Buy Button on SERPS
                              • Slide 60
                              • Slide 61
                              • Slide 62
                              • Slide 63
                              • Slide 64
                              • Influencer Outreach
                              • Slide 66
                              • Slide 67
                              • Slide 68
                              • Slide 69
                              • Slide 70
                              • Slide 71
                              • Slide 72
                              • Slide 73
                              • Slide 74
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                              • Slide 76
                              • Slide 77
                              • Slide 78
                              • Slide 79
                              • Slide 80
                              • Slide 81
                              • Slide 82
                              • Slide 83
                              • Slide 84
                              • Slide 85
                              • Slide 86
                              • Slide 87
                              • Paid Search and SEO
                              • Slide 89
                              • Slide 90
                              • Harness data explosion for better ad predictions
                              • Slide 92
                              • Content Paid Amplification
                              • Slide 94
                              • Interest Graph Actions on Content
                              • Slide 96
                              • Impact of Targeted Social Advertising
                              • Slide 98
                              • Slide 99
                              • Slide 100
                              • Slide 101
                              • Slide 102
                              • Slide 103
                              • Slide 104
                              • Slide 105
                              • Slide 106
                              • Slide 107
                              • Slide 108
                              • Slide 109
                              • Slide 110
                              • Slide 111
                              • Before We Move On Water Breakhellip
                              • Slide 113
                              • Slide 114
                              • Slide 115
                              • Slide 116
                              • Slide 117
                              • Slide 118
                              • Slide 119
                              • Slide 120
                              • Instagram Ads
                              • Instagram Ads (2)
                              • Instagram Ads (3)
                              • Slide 124
                              • Slide 125
                              • Slide 126
                              • Slide 127
                              • Slide 128
                              • Slide 129
                              • Slide 130
                              • Slide 131
                              • Slide 132
                              • Slide 133
                              • Slide 134
                              • Slide 135
                              • Slide 136
                              • Slide 137
                              • Slide 138
                              • Slide 139
                              • Slide 140
                              • Slide 141
                              • Slide 142
                              • Slide 143
                              • Slide 144
                              • Slide 145
                              • Slide 146
                              • Slide 147
                              • Slide 148
                              • Slide 149
                              • Slide 150
                              • Slide 151
                              • Slide 152
                              • Slide 153
                              • Slide 154
                              • Slide 155
                              • Slide 156
                              • Slide 157
                              • Slide 158
                              • Slide 159
                              • Slide 160
                              • Slide 161
                              • Slide 162
                              • Slide 163

                                Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey

                                ccpdigitalcomemfl teedubya

                                Coordinate Your Efforts

                                US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts

                                Source DataMonitor

                                ccpdigitalcomemfl teedubya

                                ccpdigitalcomemfl teedubya

                                ccpdigitalcomemfl teedubya

                                teedubyarsquos Tools ndash ccpdigitalcomemfl

                                ccpdigitalcomemfl teedubya

                                WHY CONTENT MARKETING

                                teedubyaccpdigitalcomemfl teedubya

                                JasonMillerCA

                                According to Adobe Research Over 198 Million People Block Ads

                                teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                ccpdigitalcomemfl teedubya

                                Content

                                ccpdigitalcomemfl teedubya

                                teedubyaccpdigitalcomemfl teedubya

                                Help us Obiwan Contentobi ndash Yoursquore our only hope

                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                teedubyaccpdigitalcomemfl teedubya

                                teedubyaccpdigitalcomemfl teedubya

                                teedubyaccpdigitalcomemfl teedubya

                                CONTENT CREATION

                                teedubyaccpdigitalcomemfl teedubya

                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                ccpdigitalcomemfl teedubya

                                teedubyaccpdigitalcomemfl teedubya

                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                CONTENT PLANNING amp RESEARCH

                                teedubyaccpdigitalcomemfl teedubya

                                teedubyaccpdigitalcomemfl teedubya

                                DivvyHQ httpDivvyHQcom

                                CONTENT CURATION

                                teedubyaccpdigitalcomemfl teedubya

                                teedubya

                                GREAT WAYS TO ORGANIZE CONTENT

                                KMULLETT

                                teedubyaccpglobalcomcmworld

                                Sharing is Caringhellip

                                KMULLETT

                                teedubyaccpglobalcomcmworld

                                Nuzzel Nuzzel httpnuzzelcom

                                ccpdigitalcomemfl teedubya

                                CONTENT SCHEDULING amp DISTRIBUTION

                                teedubyaccpdigitalcomemfl teedubya

                                Bulk Buffer httpbulkbuffercom

                                teedubyaccpdigitalcomemfl teedubya

                                ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

                                ccpdigitalcomemfl teedubya

                                ccpdigitalcomemfl teedubya

                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                CONTENT AMPLIFICATION TACTICS

                                teedubyaccpdigitalcomemfl teedubya

                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                ChrisPulleyccpdigitalcomemfl teedubya

                                ChrisPulleyccpdigitalcomemfl teedubya

                                ChrisPulleyccpdigitalcomemfl teedubya

                                WAYS TO PROMOTE

                                teedubyaccpdigitalcomemfl teedubya

                                bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

                                bull Micro-targeting Ideal Customers

                                bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

                                ChrisPulleyccpdigitalcomemfl teedubya

                                Google Buy Button on SERPS

                                ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

                                Google+ Communities

                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                Facebook Groups

                                INFLUENCER OUTREACH

                                teedubyaccpdigitalcomemfl teedubya

                                teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                                ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                teedubyaccpdigitalcomemfl teedubya

                                GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                                ccpdigitalcomemfl teedubya

                                BuzzStream Buzzstream httpwwwBuzzStreamcom

                                ccpdigitalcomemfl teedubya

                                GroupHigh grouphigh httpwwwgrouphighcom

                                teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                kciabcbcshttpGetLittleBirdcom

                                Nimble nimble httpnimblecom

                                ccpdigitalcomemfl teedubya

                                teedubya

                                VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                                ccpdigitalcomemfl teedubya

                                teedubya

                                EmailHunter EmailHunter httpemailhunterco

                                ccpdigitalcomemfl teedubya

                                teedubyaConspire Conspire httpconspirecom

                                ccpdigitalcomemfl teedubya

                                teedubya

                                Outreach Outreach_io httpoutreachio

                                ccpdigitalcomemfl teedubya

                                teedubya

                                Advocate Engagement Platforms

                                ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                Hashtags httphashtagsorg

                                Use hashtags to search for threads about subjects such as socialselling

                                ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                Digital Advertising

                                ccpdigitalcomemfl teedubya

                                The Advertising Quandary

                                ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                ccpdigitalcomemfl teedubya

                                Digital AdvertisingHighly-targeted relevant traffic to your site

                                bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                ccpdigitalcomemfl teedubya

                                PAID SEARCH AND SEO

                                teedubyaccpdigitalcomemfl teedubya

                                ccpglobalcommartechconf teedubya

                                ccpglobalcommartechconf teedubya

                                ccpglobalcommartechconf teedubya

                                Harness data explosion for better ad predictionsYesterdayrsquos data

                                5 ndash 8 data points Every possible data point about a clickvs

                                Premature relationship of page views to purchase

                                probability

                                15

                                10

                                5

                                -20 -10 10 20 30 40 50 60

                                In depth seasonality and other insights

                                15

                                10

                                5

                                -20 -10 10 20 30 40 50 60

                                Todayrsquos data

                                ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                Week 3 4 5 6

                                31

                                6370

                                105

                                Not QuanticMind QuanticMindGross

                                Margin Lift

                                CONTENT PAID AMPLIFICATION

                                teedubyaccpdigitalcomemfl teedubya

                                teedubyaccpdigitalcomemfl teedubya

                                Interest Graph Actions on Content

                                ccpdigitalcomemfl teedubya

                                ccpdigitalcomemfl teedubya

                                Keywords Yes No

                                Likes No Yes

                                Demographics Limited Extensive

                                Psychographics No Yes

                                Geography Yes Yes

                                Internal URL No Yes

                                External URL Yes Yes

                                Purchase Intent Learn Research None

                                Sales Cycle Short Long

                                Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                ccpdigitalcomemfl teedubya

                                teedubya

                                Facebook Graph Search opens up many different opportunities

                                ccpdigitalcomemfl teedubya

                                teedubya

                                Facebook Graph Search opens up many different opportunities BRO

                                ccpdigitalcomemfl teedubya

                                $240 billion

                                ccpdigitalcomemfl teedubya

                                teedubyaccpdigitalcomemfl teedubya

                                Pixels Pixels Pixels

                                teedubyaccpdigitalcomemfl teedubya

                                Pixels Pixels Pixels

                                $240 billion

                                ccpdigitalcomemfl teedubya

                                Advanced Ad Targeting

                                Advanced Targeting

                                ccpdigitalcomemfl teedubya

                                Advanced Targeting

                                ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                Third-Party Databases

                                Combine Facebook data and interest targeting

                                ccpdigitalcomemfl teedubya

                                Workforce Targeting

                                ccpdigitalcomemfl teedubya

                                Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                ccpdigitalcomemfl teedubya

                                ccpdigitalcomemfl teedubya

                                $240 billion

                                ccpdigitalcomemfl teedubya

                                Some Facts About Facebook

                                Before We Move On Water Breakhellip

                                ccpdigitalcomemfl teedubya

                                Number of monthly active users144 billion

                                ccpdigitalcomemfl teedubya

                                ccpdigitalcomemfl teedubya

                                ccpdigitalcomemfl teedubya

                                ccpdigitalcomemfl teedubya

                                Lead Ads

                                ccpdigitalcomemfl teedubya

                                ccpdigitalcomemfl teedubya

                                ccpdigitalcomemfl teedubya

                                ccpdigitalcomemfl teedubya

                                Instagram Ads

                                ccpdigitalcomemfl teedubya

                                Instagram Ads

                                ccpdigitalcomemfl teedubya

                                Instagram Ads

                                ccpdigitalcomemfl teedubya

                                ccpdigitalcomemfl teedubya

                                Account Based Social Selling

                                ccpdigitalcomemfl teedubya

                                Wal-Mart

                                7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                Wal-Mart Inception

                                teedubya

                                Sniply sniply httpsniply

                                2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                Starbucks Inception

                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                Native Adverti$$$ng

                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                ccpglobalcomcmworld teedubya

                                Pinterest Advertising

                                ccpdigitalcomemfl teedubya

                                ccpglobalcomcmworld teedubyaReddit Advertising

                                ccpdigitalcomemfl teedubya

                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                StumbleUpon Ads ndash stumbleuponcomadvertising

                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                Twitter Advertising

                                ccpdigitalcomemfl teedubya

                                TWITTER ADVERTISING OPTIONS

                                ccpdigitalcomemfl teedubya

                                Twitter offers a variety of paid services to advertisers Promoted accounts

                                This is considered the quickest way to build an active community of advocates and influencers for your business

                                Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                Promoted Accounts

                                teedubyaccpdigitalcomemfl teedubya

                                Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                Promoted Trends

                                teedubyaccpdigitalcomemfl teedubya

                                Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                Promoted Tweets

                                teedubyaccpdigitalcomemfl teedubya

                                Geo

                                Target users based on

                                geographic location

                                Narrow in on key markets

                                Search

                                Target users who are searching

                                on relevant keywords

                                Ensure relevancy

                                Followers

                                Target your Followers

                                Leverage brand advocates

                                Interest

                                Target users based on their

                                interests

                                Resonate with users

                                Mobile

                                Target users on the go

                                Reach at point-of-purchase

                                Look-a-likes

                                Target users who are similar to your followers

                                Increase potential reach

                                Gender

                                Target users based on gender

                                Ensure Interest

                                relevancy

                                Twitter Targeting Tools

                                teedubyaccpdigitalcomemfl teedubya

                                ccpdigitalcomemfl teedubya

                                ccpdigitalcomemfl teedubya

                                ccpdigitalcomemfl teedubya

                                ccpdigitalcomemfl teedubya

                                YouTube Ads

                                ccpdigitalcomemfl teedubya

                                Outbrain Outbrain httpoutbraincom

                                ccpdigitalcomemfl teedubya

                                Taboola Taboola httptaboolacom

                                ccpdigitalcomemfl teedubya

                                Facebook Talent Acquisition

                                Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                bull lower your recruiting costs and save you time

                                bull target competitors location and even job titles to attract your ideal candidates

                                ccpdigitalcomemfl teedubya

                                Facebook Graph Search allows for Social HR Recruiting

                                ccpdigitalcomemfl teedubya

                                Target Your Candidates

                                ccpdigitalcomemfl teedubya

                                wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                Hero Image

                                wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                Women Engineers

                                wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                Culture

                                >

                                Drive Candidates to Your Funnel

                                ccpdigitalcomemfl teedubya

                                teedubya

                                Facebook Graph Search allows for Social HR Recruiting

                                ccpdigitalcomemfl teedubya

                                Reach Your Recruiting Goals

                                14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                ccpdigitalcomemfl teedubya

                                Nearly 4000 Marketing TechnologiesOver 40 Categories

                                And Growinghellip

                                ccpdigitalcomemfl teedubya

                                teedubyarsquos Tools ndash ccpdigitalcomemfl

                                ccpdigitalcomemfl teedubya

                                teedubya

                                17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                ccpdigitalcomemfl teedubya

                                teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                Connect on LinkedIn httplinkedincominteedubya

                                • Actionable Ways Strategies and Technologies to Amplify Your C
                                • Slide 2
                                • Slide 3
                                • Slide 4
                                • Slide 5
                                • Slide 6
                                • Slide 7
                                • Slide 8
                                • Slide 9
                                • Slide 10
                                • Slide 11
                                • Slide 12
                                • Confusing
                                • Slide 14
                                • Silos and Silos of Data
                                • Slide 16
                                • Slide 17
                                • Coordinate Your Efforts
                                • Slide 19
                                • Slide 20
                                • Slide 21
                                • Why Content Marketing
                                • Slide 23
                                • Slide 24
                                • Slide 25
                                • Content
                                • Slide 27
                                • Slide 28
                                • Slide 29
                                • Slide 30
                                • Slide 31
                                • Content Creation
                                • Slide 33
                                • Slide 34
                                • Slide 35
                                • Slide 36
                                • Content Planning amp Research
                                • Slide 38
                                • Slide 39
                                • Content Curation
                                • Slide 41
                                • Slide 42
                                • Slide 43
                                • Content Scheduling amp distribution
                                • Slide 45
                                • Slide 46
                                • Slide 47
                                • Slide 48
                                • Slide 49
                                • Slide 50
                                • Slide 51
                                • Content Amplification Tactics
                                • Slide 53
                                • Slide 54
                                • Slide 55
                                • Slide 56
                                • Ways to Promote
                                • Slide 58
                                • Google Buy Button on SERPS
                                • Slide 60
                                • Slide 61
                                • Slide 62
                                • Slide 63
                                • Slide 64
                                • Influencer Outreach
                                • Slide 66
                                • Slide 67
                                • Slide 68
                                • Slide 69
                                • Slide 70
                                • Slide 71
                                • Slide 72
                                • Slide 73
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                                • Slide 76
                                • Slide 77
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                                • Slide 79
                                • Slide 80
                                • Slide 81
                                • Slide 82
                                • Slide 83
                                • Slide 84
                                • Slide 85
                                • Slide 86
                                • Slide 87
                                • Paid Search and SEO
                                • Slide 89
                                • Slide 90
                                • Harness data explosion for better ad predictions
                                • Slide 92
                                • Content Paid Amplification
                                • Slide 94
                                • Interest Graph Actions on Content
                                • Slide 96
                                • Impact of Targeted Social Advertising
                                • Slide 98
                                • Slide 99
                                • Slide 100
                                • Slide 101
                                • Slide 102
                                • Slide 103
                                • Slide 104
                                • Slide 105
                                • Slide 106
                                • Slide 107
                                • Slide 108
                                • Slide 109
                                • Slide 110
                                • Slide 111
                                • Before We Move On Water Breakhellip
                                • Slide 113
                                • Slide 114
                                • Slide 115
                                • Slide 116
                                • Slide 117
                                • Slide 118
                                • Slide 119
                                • Slide 120
                                • Instagram Ads
                                • Instagram Ads (2)
                                • Instagram Ads (3)
                                • Slide 124
                                • Slide 125
                                • Slide 126
                                • Slide 127
                                • Slide 128
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                                • Slide 156
                                • Slide 157
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                                • Slide 159
                                • Slide 160
                                • Slide 161
                                • Slide 162
                                • Slide 163

                                  Coordinate Your Efforts

                                  US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts

                                  Source DataMonitor

                                  ccpdigitalcomemfl teedubya

                                  ccpdigitalcomemfl teedubya

                                  ccpdigitalcomemfl teedubya

                                  teedubyarsquos Tools ndash ccpdigitalcomemfl

                                  ccpdigitalcomemfl teedubya

                                  WHY CONTENT MARKETING

                                  teedubyaccpdigitalcomemfl teedubya

                                  JasonMillerCA

                                  According to Adobe Research Over 198 Million People Block Ads

                                  teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                  JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                  ccpdigitalcomemfl teedubya

                                  Content

                                  ccpdigitalcomemfl teedubya

                                  teedubyaccpdigitalcomemfl teedubya

                                  Help us Obiwan Contentobi ndash Yoursquore our only hope

                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                  teedubyaccpdigitalcomemfl teedubya

                                  teedubyaccpdigitalcomemfl teedubya

                                  teedubyaccpdigitalcomemfl teedubya

                                  CONTENT CREATION

                                  teedubyaccpdigitalcomemfl teedubya

                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                  ccpdigitalcomemfl teedubya

                                  teedubyaccpdigitalcomemfl teedubya

                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                  CONTENT PLANNING amp RESEARCH

                                  teedubyaccpdigitalcomemfl teedubya

                                  teedubyaccpdigitalcomemfl teedubya

                                  DivvyHQ httpDivvyHQcom

                                  CONTENT CURATION

                                  teedubyaccpdigitalcomemfl teedubya

                                  teedubya

                                  GREAT WAYS TO ORGANIZE CONTENT

                                  KMULLETT

                                  teedubyaccpglobalcomcmworld

                                  Sharing is Caringhellip

                                  KMULLETT

                                  teedubyaccpglobalcomcmworld

                                  Nuzzel Nuzzel httpnuzzelcom

                                  ccpdigitalcomemfl teedubya

                                  CONTENT SCHEDULING amp DISTRIBUTION

                                  teedubyaccpdigitalcomemfl teedubya

                                  Bulk Buffer httpbulkbuffercom

                                  teedubyaccpdigitalcomemfl teedubya

                                  ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

                                  ccpdigitalcomemfl teedubya

                                  ccpdigitalcomemfl teedubya

                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                  CONTENT AMPLIFICATION TACTICS

                                  teedubyaccpdigitalcomemfl teedubya

                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                  ChrisPulleyccpdigitalcomemfl teedubya

                                  ChrisPulleyccpdigitalcomemfl teedubya

                                  ChrisPulleyccpdigitalcomemfl teedubya

                                  WAYS TO PROMOTE

                                  teedubyaccpdigitalcomemfl teedubya

                                  bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

                                  bull Micro-targeting Ideal Customers

                                  bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

                                  ChrisPulleyccpdigitalcomemfl teedubya

                                  Google Buy Button on SERPS

                                  ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

                                  Google+ Communities

                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                  Facebook Groups

                                  INFLUENCER OUTREACH

                                  teedubyaccpdigitalcomemfl teedubya

                                  teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                                  ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                  teedubyaccpdigitalcomemfl teedubya

                                  GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                                  ccpdigitalcomemfl teedubya

                                  BuzzStream Buzzstream httpwwwBuzzStreamcom

                                  ccpdigitalcomemfl teedubya

                                  GroupHigh grouphigh httpwwwgrouphighcom

                                  teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                  kciabcbcshttpGetLittleBirdcom

                                  Nimble nimble httpnimblecom

                                  ccpdigitalcomemfl teedubya

                                  teedubya

                                  VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                                  ccpdigitalcomemfl teedubya

                                  teedubya

                                  EmailHunter EmailHunter httpemailhunterco

                                  ccpdigitalcomemfl teedubya

                                  teedubyaConspire Conspire httpconspirecom

                                  ccpdigitalcomemfl teedubya

                                  teedubya

                                  Outreach Outreach_io httpoutreachio

                                  ccpdigitalcomemfl teedubya

                                  teedubya

                                  Advocate Engagement Platforms

                                  ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                  Hashtags httphashtagsorg

                                  Use hashtags to search for threads about subjects such as socialselling

                                  ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                  Digital Advertising

                                  ccpdigitalcomemfl teedubya

                                  The Advertising Quandary

                                  ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                  -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                  ccpdigitalcomemfl teedubya

                                  Digital AdvertisingHighly-targeted relevant traffic to your site

                                  bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                  ccpdigitalcomemfl teedubya

                                  PAID SEARCH AND SEO

                                  teedubyaccpdigitalcomemfl teedubya

                                  ccpglobalcommartechconf teedubya

                                  ccpglobalcommartechconf teedubya

                                  ccpglobalcommartechconf teedubya

                                  Harness data explosion for better ad predictionsYesterdayrsquos data

                                  5 ndash 8 data points Every possible data point about a clickvs

                                  Premature relationship of page views to purchase

                                  probability

                                  15

                                  10

                                  5

                                  -20 -10 10 20 30 40 50 60

                                  In depth seasonality and other insights

                                  15

                                  10

                                  5

                                  -20 -10 10 20 30 40 50 60

                                  Todayrsquos data

                                  ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                  Week 3 4 5 6

                                  31

                                  6370

                                  105

                                  Not QuanticMind QuanticMindGross

                                  Margin Lift

                                  CONTENT PAID AMPLIFICATION

                                  teedubyaccpdigitalcomemfl teedubya

                                  teedubyaccpdigitalcomemfl teedubya

                                  Interest Graph Actions on Content

                                  ccpdigitalcomemfl teedubya

                                  ccpdigitalcomemfl teedubya

                                  Keywords Yes No

                                  Likes No Yes

                                  Demographics Limited Extensive

                                  Psychographics No Yes

                                  Geography Yes Yes

                                  Internal URL No Yes

                                  External URL Yes Yes

                                  Purchase Intent Learn Research None

                                  Sales Cycle Short Long

                                  Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                  ccpdigitalcomemfl teedubya

                                  teedubya

                                  Facebook Graph Search opens up many different opportunities

                                  ccpdigitalcomemfl teedubya

                                  teedubya

                                  Facebook Graph Search opens up many different opportunities BRO

                                  ccpdigitalcomemfl teedubya

                                  $240 billion

                                  ccpdigitalcomemfl teedubya

                                  teedubyaccpdigitalcomemfl teedubya

                                  Pixels Pixels Pixels

                                  teedubyaccpdigitalcomemfl teedubya

                                  Pixels Pixels Pixels

                                  $240 billion

                                  ccpdigitalcomemfl teedubya

                                  Advanced Ad Targeting

                                  Advanced Targeting

                                  ccpdigitalcomemfl teedubya

                                  Advanced Targeting

                                  ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                  Third-Party Databases

                                  Combine Facebook data and interest targeting

                                  ccpdigitalcomemfl teedubya

                                  Workforce Targeting

                                  ccpdigitalcomemfl teedubya

                                  Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                  ccpdigitalcomemfl teedubya

                                  ccpdigitalcomemfl teedubya

                                  $240 billion

                                  ccpdigitalcomemfl teedubya

                                  Some Facts About Facebook

                                  Before We Move On Water Breakhellip

                                  ccpdigitalcomemfl teedubya

                                  Number of monthly active users144 billion

                                  ccpdigitalcomemfl teedubya

                                  ccpdigitalcomemfl teedubya

                                  ccpdigitalcomemfl teedubya

                                  ccpdigitalcomemfl teedubya

                                  Lead Ads

                                  ccpdigitalcomemfl teedubya

                                  ccpdigitalcomemfl teedubya

                                  ccpdigitalcomemfl teedubya

                                  ccpdigitalcomemfl teedubya

                                  Instagram Ads

                                  ccpdigitalcomemfl teedubya

                                  Instagram Ads

                                  ccpdigitalcomemfl teedubya

                                  Instagram Ads

                                  ccpdigitalcomemfl teedubya

                                  ccpdigitalcomemfl teedubya

                                  Account Based Social Selling

                                  ccpdigitalcomemfl teedubya

                                  Wal-Mart

                                  7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                  Wal-Mart Inception

                                  teedubya

                                  Sniply sniply httpsniply

                                  2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                  Starbucks Inception

                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                  Native Adverti$$$ng

                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                  ccpglobalcomcmworld teedubya

                                  Pinterest Advertising

                                  ccpdigitalcomemfl teedubya

                                  ccpglobalcomcmworld teedubyaReddit Advertising

                                  ccpdigitalcomemfl teedubya

                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                  StumbleUpon Ads ndash stumbleuponcomadvertising

                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                  Twitter Advertising

                                  ccpdigitalcomemfl teedubya

                                  TWITTER ADVERTISING OPTIONS

                                  ccpdigitalcomemfl teedubya

                                  Twitter offers a variety of paid services to advertisers Promoted accounts

                                  This is considered the quickest way to build an active community of advocates and influencers for your business

                                  Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                  BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                  Promoted Accounts

                                  teedubyaccpdigitalcomemfl teedubya

                                  Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                  Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                  MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                  Promoted Trends

                                  teedubyaccpdigitalcomemfl teedubya

                                  Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                  A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                  Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                  AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                  Promoted Tweets

                                  teedubyaccpdigitalcomemfl teedubya

                                  Geo

                                  Target users based on

                                  geographic location

                                  Narrow in on key markets

                                  Search

                                  Target users who are searching

                                  on relevant keywords

                                  Ensure relevancy

                                  Followers

                                  Target your Followers

                                  Leverage brand advocates

                                  Interest

                                  Target users based on their

                                  interests

                                  Resonate with users

                                  Mobile

                                  Target users on the go

                                  Reach at point-of-purchase

                                  Look-a-likes

                                  Target users who are similar to your followers

                                  Increase potential reach

                                  Gender

                                  Target users based on gender

                                  Ensure Interest

                                  relevancy

                                  Twitter Targeting Tools

                                  teedubyaccpdigitalcomemfl teedubya

                                  ccpdigitalcomemfl teedubya

                                  ccpdigitalcomemfl teedubya

                                  ccpdigitalcomemfl teedubya

                                  ccpdigitalcomemfl teedubya

                                  YouTube Ads

                                  ccpdigitalcomemfl teedubya

                                  Outbrain Outbrain httpoutbraincom

                                  ccpdigitalcomemfl teedubya

                                  Taboola Taboola httptaboolacom

                                  ccpdigitalcomemfl teedubya

                                  Facebook Talent Acquisition

                                  Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                  bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                  bull lower your recruiting costs and save you time

                                  bull target competitors location and even job titles to attract your ideal candidates

                                  ccpdigitalcomemfl teedubya

                                  Facebook Graph Search allows for Social HR Recruiting

                                  ccpdigitalcomemfl teedubya

                                  Target Your Candidates

                                  ccpdigitalcomemfl teedubya

                                  wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                  Hero Image

                                  wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                  Women Engineers

                                  wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                  Culture

                                  >

                                  Drive Candidates to Your Funnel

                                  ccpdigitalcomemfl teedubya

                                  teedubya

                                  Facebook Graph Search allows for Social HR Recruiting

                                  ccpdigitalcomemfl teedubya

                                  Reach Your Recruiting Goals

                                  14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                  ccpdigitalcomemfl teedubya

                                  Nearly 4000 Marketing TechnologiesOver 40 Categories

                                  And Growinghellip

                                  ccpdigitalcomemfl teedubya

                                  teedubyarsquos Tools ndash ccpdigitalcomemfl

                                  ccpdigitalcomemfl teedubya

                                  teedubya

                                  17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                  ccpdigitalcomemfl teedubya

                                  teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                  Connect on LinkedIn httplinkedincominteedubya

                                  • Actionable Ways Strategies and Technologies to Amplify Your C
                                  • Slide 2
                                  • Slide 3
                                  • Slide 4
                                  • Slide 5
                                  • Slide 6
                                  • Slide 7
                                  • Slide 8
                                  • Slide 9
                                  • Slide 10
                                  • Slide 11
                                  • Slide 12
                                  • Confusing
                                  • Slide 14
                                  • Silos and Silos of Data
                                  • Slide 16
                                  • Slide 17
                                  • Coordinate Your Efforts
                                  • Slide 19
                                  • Slide 20
                                  • Slide 21
                                  • Why Content Marketing
                                  • Slide 23
                                  • Slide 24
                                  • Slide 25
                                  • Content
                                  • Slide 27
                                  • Slide 28
                                  • Slide 29
                                  • Slide 30
                                  • Slide 31
                                  • Content Creation
                                  • Slide 33
                                  • Slide 34
                                  • Slide 35
                                  • Slide 36
                                  • Content Planning amp Research
                                  • Slide 38
                                  • Slide 39
                                  • Content Curation
                                  • Slide 41
                                  • Slide 42
                                  • Slide 43
                                  • Content Scheduling amp distribution
                                  • Slide 45
                                  • Slide 46
                                  • Slide 47
                                  • Slide 48
                                  • Slide 49
                                  • Slide 50
                                  • Slide 51
                                  • Content Amplification Tactics
                                  • Slide 53
                                  • Slide 54
                                  • Slide 55
                                  • Slide 56
                                  • Ways to Promote
                                  • Slide 58
                                  • Google Buy Button on SERPS
                                  • Slide 60
                                  • Slide 61
                                  • Slide 62
                                  • Slide 63
                                  • Slide 64
                                  • Influencer Outreach
                                  • Slide 66
                                  • Slide 67
                                  • Slide 68
                                  • Slide 69
                                  • Slide 70
                                  • Slide 71
                                  • Slide 72
                                  • Slide 73
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                                  • Slide 80
                                  • Slide 81
                                  • Slide 82
                                  • Slide 83
                                  • Slide 84
                                  • Slide 85
                                  • Slide 86
                                  • Slide 87
                                  • Paid Search and SEO
                                  • Slide 89
                                  • Slide 90
                                  • Harness data explosion for better ad predictions
                                  • Slide 92
                                  • Content Paid Amplification
                                  • Slide 94
                                  • Interest Graph Actions on Content
                                  • Slide 96
                                  • Impact of Targeted Social Advertising
                                  • Slide 98
                                  • Slide 99
                                  • Slide 100
                                  • Slide 101
                                  • Slide 102
                                  • Slide 103
                                  • Slide 104
                                  • Slide 105
                                  • Slide 106
                                  • Slide 107
                                  • Slide 108
                                  • Slide 109
                                  • Slide 110
                                  • Slide 111
                                  • Before We Move On Water Breakhellip
                                  • Slide 113
                                  • Slide 114
                                  • Slide 115
                                  • Slide 116
                                  • Slide 117
                                  • Slide 118
                                  • Slide 119
                                  • Slide 120
                                  • Instagram Ads
                                  • Instagram Ads (2)
                                  • Instagram Ads (3)
                                  • Slide 124
                                  • Slide 125
                                  • Slide 126
                                  • Slide 127
                                  • Slide 128
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                                  • Slide 154
                                  • Slide 155
                                  • Slide 156
                                  • Slide 157
                                  • Slide 158
                                  • Slide 159
                                  • Slide 160
                                  • Slide 161
                                  • Slide 162
                                  • Slide 163

                                    ccpdigitalcomemfl teedubya

                                    ccpdigitalcomemfl teedubya

                                    teedubyarsquos Tools ndash ccpdigitalcomemfl

                                    ccpdigitalcomemfl teedubya

                                    WHY CONTENT MARKETING

                                    teedubyaccpdigitalcomemfl teedubya

                                    JasonMillerCA

                                    According to Adobe Research Over 198 Million People Block Ads

                                    teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                    JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                    ccpdigitalcomemfl teedubya

                                    Content

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                                    Help us Obiwan Contentobi ndash Yoursquore our only hope

                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

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                                    CONTENT CREATION

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                                    CONTENT PLANNING amp RESEARCH

                                    teedubyaccpdigitalcomemfl teedubya

                                    teedubyaccpdigitalcomemfl teedubya

                                    DivvyHQ httpDivvyHQcom

                                    CONTENT CURATION

                                    teedubyaccpdigitalcomemfl teedubya

                                    teedubya

                                    GREAT WAYS TO ORGANIZE CONTENT

                                    KMULLETT

                                    teedubyaccpglobalcomcmworld

                                    Sharing is Caringhellip

                                    KMULLETT

                                    teedubyaccpglobalcomcmworld

                                    Nuzzel Nuzzel httpnuzzelcom

                                    ccpdigitalcomemfl teedubya

                                    CONTENT SCHEDULING amp DISTRIBUTION

                                    teedubyaccpdigitalcomemfl teedubya

                                    Bulk Buffer httpbulkbuffercom

                                    teedubyaccpdigitalcomemfl teedubya

                                    ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

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                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

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                                    teedubyaccpdigitalcomemfl teedubya

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                                    ChrisPulleyccpdigitalcomemfl teedubya

                                    ChrisPulleyccpdigitalcomemfl teedubya

                                    ChrisPulleyccpdigitalcomemfl teedubya

                                    WAYS TO PROMOTE

                                    teedubyaccpdigitalcomemfl teedubya

                                    bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

                                    bull Micro-targeting Ideal Customers

                                    bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

                                    ChrisPulleyccpdigitalcomemfl teedubya

                                    Google Buy Button on SERPS

                                    ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

                                    Google+ Communities

                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                    Facebook Groups

                                    INFLUENCER OUTREACH

                                    teedubyaccpdigitalcomemfl teedubya

                                    teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                                    ccpglobalcomcmworldccpdigitalcomemfl teedubya

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                                    GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                                    ccpdigitalcomemfl teedubya

                                    BuzzStream Buzzstream httpwwwBuzzStreamcom

                                    ccpdigitalcomemfl teedubya

                                    GroupHigh grouphigh httpwwwgrouphighcom

                                    teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                    kciabcbcshttpGetLittleBirdcom

                                    Nimble nimble httpnimblecom

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                                    VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                                    ccpdigitalcomemfl teedubya

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                                    EmailHunter EmailHunter httpemailhunterco

                                    ccpdigitalcomemfl teedubya

                                    teedubyaConspire Conspire httpconspirecom

                                    ccpdigitalcomemfl teedubya

                                    teedubya

                                    Outreach Outreach_io httpoutreachio

                                    ccpdigitalcomemfl teedubya

                                    teedubya

                                    Advocate Engagement Platforms

                                    ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                    Hashtags httphashtagsorg

                                    Use hashtags to search for threads about subjects such as socialselling

                                    ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                    Digital Advertising

                                    ccpdigitalcomemfl teedubya

                                    The Advertising Quandary

                                    ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                    -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                    ccpdigitalcomemfl teedubya

                                    Digital AdvertisingHighly-targeted relevant traffic to your site

                                    bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                    ccpdigitalcomemfl teedubya

                                    PAID SEARCH AND SEO

                                    teedubyaccpdigitalcomemfl teedubya

                                    ccpglobalcommartechconf teedubya

                                    ccpglobalcommartechconf teedubya

                                    ccpglobalcommartechconf teedubya

                                    Harness data explosion for better ad predictionsYesterdayrsquos data

                                    5 ndash 8 data points Every possible data point about a clickvs

                                    Premature relationship of page views to purchase

                                    probability

                                    15

                                    10

                                    5

                                    -20 -10 10 20 30 40 50 60

                                    In depth seasonality and other insights

                                    15

                                    10

                                    5

                                    -20 -10 10 20 30 40 50 60

                                    Todayrsquos data

                                    ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                    Week 3 4 5 6

                                    31

                                    6370

                                    105

                                    Not QuanticMind QuanticMindGross

                                    Margin Lift

                                    CONTENT PAID AMPLIFICATION

                                    teedubyaccpdigitalcomemfl teedubya

                                    teedubyaccpdigitalcomemfl teedubya

                                    Interest Graph Actions on Content

                                    ccpdigitalcomemfl teedubya

                                    ccpdigitalcomemfl teedubya

                                    Keywords Yes No

                                    Likes No Yes

                                    Demographics Limited Extensive

                                    Psychographics No Yes

                                    Geography Yes Yes

                                    Internal URL No Yes

                                    External URL Yes Yes

                                    Purchase Intent Learn Research None

                                    Sales Cycle Short Long

                                    Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                    ccpdigitalcomemfl teedubya

                                    teedubya

                                    Facebook Graph Search opens up many different opportunities

                                    ccpdigitalcomemfl teedubya

                                    teedubya

                                    Facebook Graph Search opens up many different opportunities BRO

                                    ccpdigitalcomemfl teedubya

                                    $240 billion

                                    ccpdigitalcomemfl teedubya

                                    teedubyaccpdigitalcomemfl teedubya

                                    Pixels Pixels Pixels

                                    teedubyaccpdigitalcomemfl teedubya

                                    Pixels Pixels Pixels

                                    $240 billion

                                    ccpdigitalcomemfl teedubya

                                    Advanced Ad Targeting

                                    Advanced Targeting

                                    ccpdigitalcomemfl teedubya

                                    Advanced Targeting

                                    ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                    Third-Party Databases

                                    Combine Facebook data and interest targeting

                                    ccpdigitalcomemfl teedubya

                                    Workforce Targeting

                                    ccpdigitalcomemfl teedubya

                                    Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                    ccpdigitalcomemfl teedubya

                                    ccpdigitalcomemfl teedubya

                                    $240 billion

                                    ccpdigitalcomemfl teedubya

                                    Some Facts About Facebook

                                    Before We Move On Water Breakhellip

                                    ccpdigitalcomemfl teedubya

                                    Number of monthly active users144 billion

                                    ccpdigitalcomemfl teedubya

                                    ccpdigitalcomemfl teedubya

                                    ccpdigitalcomemfl teedubya

                                    ccpdigitalcomemfl teedubya

                                    Lead Ads

                                    ccpdigitalcomemfl teedubya

                                    ccpdigitalcomemfl teedubya

                                    ccpdigitalcomemfl teedubya

                                    ccpdigitalcomemfl teedubya

                                    Instagram Ads

                                    ccpdigitalcomemfl teedubya

                                    Instagram Ads

                                    ccpdigitalcomemfl teedubya

                                    Instagram Ads

                                    ccpdigitalcomemfl teedubya

                                    ccpdigitalcomemfl teedubya

                                    Account Based Social Selling

                                    ccpdigitalcomemfl teedubya

                                    Wal-Mart

                                    7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                    Wal-Mart Inception

                                    teedubya

                                    Sniply sniply httpsniply

                                    2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                    Starbucks Inception

                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                    Native Adverti$$$ng

                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                    ccpglobalcomcmworld teedubya

                                    Pinterest Advertising

                                    ccpdigitalcomemfl teedubya

                                    ccpglobalcomcmworld teedubyaReddit Advertising

                                    ccpdigitalcomemfl teedubya

                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                    StumbleUpon Ads ndash stumbleuponcomadvertising

                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                    Twitter Advertising

                                    ccpdigitalcomemfl teedubya

                                    TWITTER ADVERTISING OPTIONS

                                    ccpdigitalcomemfl teedubya

                                    Twitter offers a variety of paid services to advertisers Promoted accounts

                                    This is considered the quickest way to build an active community of advocates and influencers for your business

                                    Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                    BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                    Promoted Accounts

                                    teedubyaccpdigitalcomemfl teedubya

                                    Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                    Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                    MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                    Promoted Trends

                                    teedubyaccpdigitalcomemfl teedubya

                                    Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                    A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                    Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                    AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                    Promoted Tweets

                                    teedubyaccpdigitalcomemfl teedubya

                                    Geo

                                    Target users based on

                                    geographic location

                                    Narrow in on key markets

                                    Search

                                    Target users who are searching

                                    on relevant keywords

                                    Ensure relevancy

                                    Followers

                                    Target your Followers

                                    Leverage brand advocates

                                    Interest

                                    Target users based on their

                                    interests

                                    Resonate with users

                                    Mobile

                                    Target users on the go

                                    Reach at point-of-purchase

                                    Look-a-likes

                                    Target users who are similar to your followers

                                    Increase potential reach

                                    Gender

                                    Target users based on gender

                                    Ensure Interest

                                    relevancy

                                    Twitter Targeting Tools

                                    teedubyaccpdigitalcomemfl teedubya

                                    ccpdigitalcomemfl teedubya

                                    ccpdigitalcomemfl teedubya

                                    ccpdigitalcomemfl teedubya

                                    ccpdigitalcomemfl teedubya

                                    YouTube Ads

                                    ccpdigitalcomemfl teedubya

                                    Outbrain Outbrain httpoutbraincom

                                    ccpdigitalcomemfl teedubya

                                    Taboola Taboola httptaboolacom

                                    ccpdigitalcomemfl teedubya

                                    Facebook Talent Acquisition

                                    Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                    bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                    bull lower your recruiting costs and save you time

                                    bull target competitors location and even job titles to attract your ideal candidates

                                    ccpdigitalcomemfl teedubya

                                    Facebook Graph Search allows for Social HR Recruiting

                                    ccpdigitalcomemfl teedubya

                                    Target Your Candidates

                                    ccpdigitalcomemfl teedubya

                                    wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                    Hero Image

                                    wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                    Women Engineers

                                    wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                    Culture

                                    >

                                    Drive Candidates to Your Funnel

                                    ccpdigitalcomemfl teedubya

                                    teedubya

                                    Facebook Graph Search allows for Social HR Recruiting

                                    ccpdigitalcomemfl teedubya

                                    Reach Your Recruiting Goals

                                    14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                    ccpdigitalcomemfl teedubya

                                    Nearly 4000 Marketing TechnologiesOver 40 Categories

                                    And Growinghellip

                                    ccpdigitalcomemfl teedubya

                                    teedubyarsquos Tools ndash ccpdigitalcomemfl

                                    ccpdigitalcomemfl teedubya

                                    teedubya

                                    17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                    ccpdigitalcomemfl teedubya

                                    teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                    Connect on LinkedIn httplinkedincominteedubya

                                    • Actionable Ways Strategies and Technologies to Amplify Your C
                                    • Slide 2
                                    • Slide 3
                                    • Slide 4
                                    • Slide 5
                                    • Slide 6
                                    • Slide 7
                                    • Slide 8
                                    • Slide 9
                                    • Slide 10
                                    • Slide 11
                                    • Slide 12
                                    • Confusing
                                    • Slide 14
                                    • Silos and Silos of Data
                                    • Slide 16
                                    • Slide 17
                                    • Coordinate Your Efforts
                                    • Slide 19
                                    • Slide 20
                                    • Slide 21
                                    • Why Content Marketing
                                    • Slide 23
                                    • Slide 24
                                    • Slide 25
                                    • Content
                                    • Slide 27
                                    • Slide 28
                                    • Slide 29
                                    • Slide 30
                                    • Slide 31
                                    • Content Creation
                                    • Slide 33
                                    • Slide 34
                                    • Slide 35
                                    • Slide 36
                                    • Content Planning amp Research
                                    • Slide 38
                                    • Slide 39
                                    • Content Curation
                                    • Slide 41
                                    • Slide 42
                                    • Slide 43
                                    • Content Scheduling amp distribution
                                    • Slide 45
                                    • Slide 46
                                    • Slide 47
                                    • Slide 48
                                    • Slide 49
                                    • Slide 50
                                    • Slide 51
                                    • Content Amplification Tactics
                                    • Slide 53
                                    • Slide 54
                                    • Slide 55
                                    • Slide 56
                                    • Ways to Promote
                                    • Slide 58
                                    • Google Buy Button on SERPS
                                    • Slide 60
                                    • Slide 61
                                    • Slide 62
                                    • Slide 63
                                    • Slide 64
                                    • Influencer Outreach
                                    • Slide 66
                                    • Slide 67
                                    • Slide 68
                                    • Slide 69
                                    • Slide 70
                                    • Slide 71
                                    • Slide 72
                                    • Slide 73
                                    • Slide 74
                                    • Slide 75
                                    • Slide 76
                                    • Slide 77
                                    • Slide 78
                                    • Slide 79
                                    • Slide 80
                                    • Slide 81
                                    • Slide 82
                                    • Slide 83
                                    • Slide 84
                                    • Slide 85
                                    • Slide 86
                                    • Slide 87
                                    • Paid Search and SEO
                                    • Slide 89
                                    • Slide 90
                                    • Harness data explosion for better ad predictions
                                    • Slide 92
                                    • Content Paid Amplification
                                    • Slide 94
                                    • Interest Graph Actions on Content
                                    • Slide 96
                                    • Impact of Targeted Social Advertising
                                    • Slide 98
                                    • Slide 99
                                    • Slide 100
                                    • Slide 101
                                    • Slide 102
                                    • Slide 103
                                    • Slide 104
                                    • Slide 105
                                    • Slide 106
                                    • Slide 107
                                    • Slide 108
                                    • Slide 109
                                    • Slide 110
                                    • Slide 111
                                    • Before We Move On Water Breakhellip
                                    • Slide 113
                                    • Slide 114
                                    • Slide 115
                                    • Slide 116
                                    • Slide 117
                                    • Slide 118
                                    • Slide 119
                                    • Slide 120
                                    • Instagram Ads
                                    • Instagram Ads (2)
                                    • Instagram Ads (3)
                                    • Slide 124
                                    • Slide 125
                                    • Slide 126
                                    • Slide 127
                                    • Slide 128
                                    • Slide 129
                                    • Slide 130
                                    • Slide 131
                                    • Slide 132
                                    • Slide 133
                                    • Slide 134
                                    • Slide 135
                                    • Slide 136
                                    • Slide 137
                                    • Slide 138
                                    • Slide 139
                                    • Slide 140
                                    • Slide 141
                                    • Slide 142
                                    • Slide 143
                                    • Slide 144
                                    • Slide 145
                                    • Slide 146
                                    • Slide 147
                                    • Slide 148
                                    • Slide 149
                                    • Slide 150
                                    • Slide 151
                                    • Slide 152
                                    • Slide 153
                                    • Slide 154
                                    • Slide 155
                                    • Slide 156
                                    • Slide 157
                                    • Slide 158
                                    • Slide 159
                                    • Slide 160
                                    • Slide 161
                                    • Slide 162
                                    • Slide 163

                                      ccpdigitalcomemfl teedubya

                                      teedubyarsquos Tools ndash ccpdigitalcomemfl

                                      ccpdigitalcomemfl teedubya

                                      WHY CONTENT MARKETING

                                      teedubyaccpdigitalcomemfl teedubya

                                      JasonMillerCA

                                      According to Adobe Research Over 198 Million People Block Ads

                                      teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                      JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                      ccpdigitalcomemfl teedubya

                                      Content

                                      ccpdigitalcomemfl teedubya

                                      teedubyaccpdigitalcomemfl teedubya

                                      Help us Obiwan Contentobi ndash Yoursquore our only hope

                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                      teedubyaccpdigitalcomemfl teedubya

                                      teedubyaccpdigitalcomemfl teedubya

                                      teedubyaccpdigitalcomemfl teedubya

                                      CONTENT CREATION

                                      teedubyaccpdigitalcomemfl teedubya

                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                      ccpdigitalcomemfl teedubya

                                      teedubyaccpdigitalcomemfl teedubya

                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                      CONTENT PLANNING amp RESEARCH

                                      teedubyaccpdigitalcomemfl teedubya

                                      teedubyaccpdigitalcomemfl teedubya

                                      DivvyHQ httpDivvyHQcom

                                      CONTENT CURATION

                                      teedubyaccpdigitalcomemfl teedubya

                                      teedubya

                                      GREAT WAYS TO ORGANIZE CONTENT

                                      KMULLETT

                                      teedubyaccpglobalcomcmworld

                                      Sharing is Caringhellip

                                      KMULLETT

                                      teedubyaccpglobalcomcmworld

                                      Nuzzel Nuzzel httpnuzzelcom

                                      ccpdigitalcomemfl teedubya

                                      CONTENT SCHEDULING amp DISTRIBUTION

                                      teedubyaccpdigitalcomemfl teedubya

                                      Bulk Buffer httpbulkbuffercom

                                      teedubyaccpdigitalcomemfl teedubya

                                      ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

                                      ccpdigitalcomemfl teedubya

                                      ccpdigitalcomemfl teedubya

                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                      CONTENT AMPLIFICATION TACTICS

                                      teedubyaccpdigitalcomemfl teedubya

                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                      ChrisPulleyccpdigitalcomemfl teedubya

                                      ChrisPulleyccpdigitalcomemfl teedubya

                                      ChrisPulleyccpdigitalcomemfl teedubya

                                      WAYS TO PROMOTE

                                      teedubyaccpdigitalcomemfl teedubya

                                      bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

                                      bull Micro-targeting Ideal Customers

                                      bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

                                      ChrisPulleyccpdigitalcomemfl teedubya

                                      Google Buy Button on SERPS

                                      ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

                                      Google+ Communities

                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                      Facebook Groups

                                      INFLUENCER OUTREACH

                                      teedubyaccpdigitalcomemfl teedubya

                                      teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                                      ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                      teedubyaccpdigitalcomemfl teedubya

                                      GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                                      ccpdigitalcomemfl teedubya

                                      BuzzStream Buzzstream httpwwwBuzzStreamcom

                                      ccpdigitalcomemfl teedubya

                                      GroupHigh grouphigh httpwwwgrouphighcom

                                      teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                      kciabcbcshttpGetLittleBirdcom

                                      Nimble nimble httpnimblecom

                                      ccpdigitalcomemfl teedubya

                                      teedubya

                                      VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                                      ccpdigitalcomemfl teedubya

                                      teedubya

                                      EmailHunter EmailHunter httpemailhunterco

                                      ccpdigitalcomemfl teedubya

                                      teedubyaConspire Conspire httpconspirecom

                                      ccpdigitalcomemfl teedubya

                                      teedubya

                                      Outreach Outreach_io httpoutreachio

                                      ccpdigitalcomemfl teedubya

                                      teedubya

                                      Advocate Engagement Platforms

                                      ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                      Hashtags httphashtagsorg

                                      Use hashtags to search for threads about subjects such as socialselling

                                      ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                      Digital Advertising

                                      ccpdigitalcomemfl teedubya

                                      The Advertising Quandary

                                      ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                      -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                      ccpdigitalcomemfl teedubya

                                      Digital AdvertisingHighly-targeted relevant traffic to your site

                                      bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                      ccpdigitalcomemfl teedubya

                                      PAID SEARCH AND SEO

                                      teedubyaccpdigitalcomemfl teedubya

                                      ccpglobalcommartechconf teedubya

                                      ccpglobalcommartechconf teedubya

                                      ccpglobalcommartechconf teedubya

                                      Harness data explosion for better ad predictionsYesterdayrsquos data

                                      5 ndash 8 data points Every possible data point about a clickvs

                                      Premature relationship of page views to purchase

                                      probability

                                      15

                                      10

                                      5

                                      -20 -10 10 20 30 40 50 60

                                      In depth seasonality and other insights

                                      15

                                      10

                                      5

                                      -20 -10 10 20 30 40 50 60

                                      Todayrsquos data

                                      ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                      Week 3 4 5 6

                                      31

                                      6370

                                      105

                                      Not QuanticMind QuanticMindGross

                                      Margin Lift

                                      CONTENT PAID AMPLIFICATION

                                      teedubyaccpdigitalcomemfl teedubya

                                      teedubyaccpdigitalcomemfl teedubya

                                      Interest Graph Actions on Content

                                      ccpdigitalcomemfl teedubya

                                      ccpdigitalcomemfl teedubya

                                      Keywords Yes No

                                      Likes No Yes

                                      Demographics Limited Extensive

                                      Psychographics No Yes

                                      Geography Yes Yes

                                      Internal URL No Yes

                                      External URL Yes Yes

                                      Purchase Intent Learn Research None

                                      Sales Cycle Short Long

                                      Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                      ccpdigitalcomemfl teedubya

                                      teedubya

                                      Facebook Graph Search opens up many different opportunities

                                      ccpdigitalcomemfl teedubya

                                      teedubya

                                      Facebook Graph Search opens up many different opportunities BRO

                                      ccpdigitalcomemfl teedubya

                                      $240 billion

                                      ccpdigitalcomemfl teedubya

                                      teedubyaccpdigitalcomemfl teedubya

                                      Pixels Pixels Pixels

                                      teedubyaccpdigitalcomemfl teedubya

                                      Pixels Pixels Pixels

                                      $240 billion

                                      ccpdigitalcomemfl teedubya

                                      Advanced Ad Targeting

                                      Advanced Targeting

                                      ccpdigitalcomemfl teedubya

                                      Advanced Targeting

                                      ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                      Third-Party Databases

                                      Combine Facebook data and interest targeting

                                      ccpdigitalcomemfl teedubya

                                      Workforce Targeting

                                      ccpdigitalcomemfl teedubya

                                      Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                      ccpdigitalcomemfl teedubya

                                      ccpdigitalcomemfl teedubya

                                      $240 billion

                                      ccpdigitalcomemfl teedubya

                                      Some Facts About Facebook

                                      Before We Move On Water Breakhellip

                                      ccpdigitalcomemfl teedubya

                                      Number of monthly active users144 billion

                                      ccpdigitalcomemfl teedubya

                                      ccpdigitalcomemfl teedubya

                                      ccpdigitalcomemfl teedubya

                                      ccpdigitalcomemfl teedubya

                                      Lead Ads

                                      ccpdigitalcomemfl teedubya

                                      ccpdigitalcomemfl teedubya

                                      ccpdigitalcomemfl teedubya

                                      ccpdigitalcomemfl teedubya

                                      Instagram Ads

                                      ccpdigitalcomemfl teedubya

                                      Instagram Ads

                                      ccpdigitalcomemfl teedubya

                                      Instagram Ads

                                      ccpdigitalcomemfl teedubya

                                      ccpdigitalcomemfl teedubya

                                      Account Based Social Selling

                                      ccpdigitalcomemfl teedubya

                                      Wal-Mart

                                      7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                      Wal-Mart Inception

                                      teedubya

                                      Sniply sniply httpsniply

                                      2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                      Starbucks Inception

                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                      Native Adverti$$$ng

                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                      ccpglobalcomcmworld teedubya

                                      Pinterest Advertising

                                      ccpdigitalcomemfl teedubya

                                      ccpglobalcomcmworld teedubyaReddit Advertising

                                      ccpdigitalcomemfl teedubya

                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                      StumbleUpon Ads ndash stumbleuponcomadvertising

                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                      Twitter Advertising

                                      ccpdigitalcomemfl teedubya

                                      TWITTER ADVERTISING OPTIONS

                                      ccpdigitalcomemfl teedubya

                                      Twitter offers a variety of paid services to advertisers Promoted accounts

                                      This is considered the quickest way to build an active community of advocates and influencers for your business

                                      Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                      BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                      Promoted Accounts

                                      teedubyaccpdigitalcomemfl teedubya

                                      Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                      Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                      MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                      Promoted Trends

                                      teedubyaccpdigitalcomemfl teedubya

                                      Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                      A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                      Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                      AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                      Promoted Tweets

                                      teedubyaccpdigitalcomemfl teedubya

                                      Geo

                                      Target users based on

                                      geographic location

                                      Narrow in on key markets

                                      Search

                                      Target users who are searching

                                      on relevant keywords

                                      Ensure relevancy

                                      Followers

                                      Target your Followers

                                      Leverage brand advocates

                                      Interest

                                      Target users based on their

                                      interests

                                      Resonate with users

                                      Mobile

                                      Target users on the go

                                      Reach at point-of-purchase

                                      Look-a-likes

                                      Target users who are similar to your followers

                                      Increase potential reach

                                      Gender

                                      Target users based on gender

                                      Ensure Interest

                                      relevancy

                                      Twitter Targeting Tools

                                      teedubyaccpdigitalcomemfl teedubya

                                      ccpdigitalcomemfl teedubya

                                      ccpdigitalcomemfl teedubya

                                      ccpdigitalcomemfl teedubya

                                      ccpdigitalcomemfl teedubya

                                      YouTube Ads

                                      ccpdigitalcomemfl teedubya

                                      Outbrain Outbrain httpoutbraincom

                                      ccpdigitalcomemfl teedubya

                                      Taboola Taboola httptaboolacom

                                      ccpdigitalcomemfl teedubya

                                      Facebook Talent Acquisition

                                      Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                      bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                      bull lower your recruiting costs and save you time

                                      bull target competitors location and even job titles to attract your ideal candidates

                                      ccpdigitalcomemfl teedubya

                                      Facebook Graph Search allows for Social HR Recruiting

                                      ccpdigitalcomemfl teedubya

                                      Target Your Candidates

                                      ccpdigitalcomemfl teedubya

                                      wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                      Hero Image

                                      wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                      Women Engineers

                                      wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                      Culture

                                      >

                                      Drive Candidates to Your Funnel

                                      ccpdigitalcomemfl teedubya

                                      teedubya

                                      Facebook Graph Search allows for Social HR Recruiting

                                      ccpdigitalcomemfl teedubya

                                      Reach Your Recruiting Goals

                                      14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                      ccpdigitalcomemfl teedubya

                                      Nearly 4000 Marketing TechnologiesOver 40 Categories

                                      And Growinghellip

                                      ccpdigitalcomemfl teedubya

                                      teedubyarsquos Tools ndash ccpdigitalcomemfl

                                      ccpdigitalcomemfl teedubya

                                      teedubya

                                      17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                      ccpdigitalcomemfl teedubya

                                      teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                      Connect on LinkedIn httplinkedincominteedubya

                                      • Actionable Ways Strategies and Technologies to Amplify Your C
                                      • Slide 2
                                      • Slide 3
                                      • Slide 4
                                      • Slide 5
                                      • Slide 6
                                      • Slide 7
                                      • Slide 8
                                      • Slide 9
                                      • Slide 10
                                      • Slide 11
                                      • Slide 12
                                      • Confusing
                                      • Slide 14
                                      • Silos and Silos of Data
                                      • Slide 16
                                      • Slide 17
                                      • Coordinate Your Efforts
                                      • Slide 19
                                      • Slide 20
                                      • Slide 21
                                      • Why Content Marketing
                                      • Slide 23
                                      • Slide 24
                                      • Slide 25
                                      • Content
                                      • Slide 27
                                      • Slide 28
                                      • Slide 29
                                      • Slide 30
                                      • Slide 31
                                      • Content Creation
                                      • Slide 33
                                      • Slide 34
                                      • Slide 35
                                      • Slide 36
                                      • Content Planning amp Research
                                      • Slide 38
                                      • Slide 39
                                      • Content Curation
                                      • Slide 41
                                      • Slide 42
                                      • Slide 43
                                      • Content Scheduling amp distribution
                                      • Slide 45
                                      • Slide 46
                                      • Slide 47
                                      • Slide 48
                                      • Slide 49
                                      • Slide 50
                                      • Slide 51
                                      • Content Amplification Tactics
                                      • Slide 53
                                      • Slide 54
                                      • Slide 55
                                      • Slide 56
                                      • Ways to Promote
                                      • Slide 58
                                      • Google Buy Button on SERPS
                                      • Slide 60
                                      • Slide 61
                                      • Slide 62
                                      • Slide 63
                                      • Slide 64
                                      • Influencer Outreach
                                      • Slide 66
                                      • Slide 67
                                      • Slide 68
                                      • Slide 69
                                      • Slide 70
                                      • Slide 71
                                      • Slide 72
                                      • Slide 73
                                      • Slide 74
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                                      • Slide 76
                                      • Slide 77
                                      • Slide 78
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                                      • Slide 80
                                      • Slide 81
                                      • Slide 82
                                      • Slide 83
                                      • Slide 84
                                      • Slide 85
                                      • Slide 86
                                      • Slide 87
                                      • Paid Search and SEO
                                      • Slide 89
                                      • Slide 90
                                      • Harness data explosion for better ad predictions
                                      • Slide 92
                                      • Content Paid Amplification
                                      • Slide 94
                                      • Interest Graph Actions on Content
                                      • Slide 96
                                      • Impact of Targeted Social Advertising
                                      • Slide 98
                                      • Slide 99
                                      • Slide 100
                                      • Slide 101
                                      • Slide 102
                                      • Slide 103
                                      • Slide 104
                                      • Slide 105
                                      • Slide 106
                                      • Slide 107
                                      • Slide 108
                                      • Slide 109
                                      • Slide 110
                                      • Slide 111
                                      • Before We Move On Water Breakhellip
                                      • Slide 113
                                      • Slide 114
                                      • Slide 115
                                      • Slide 116
                                      • Slide 117
                                      • Slide 118
                                      • Slide 119
                                      • Slide 120
                                      • Instagram Ads
                                      • Instagram Ads (2)
                                      • Instagram Ads (3)
                                      • Slide 124
                                      • Slide 125
                                      • Slide 126
                                      • Slide 127
                                      • Slide 128
                                      • Slide 129
                                      • Slide 130
                                      • Slide 131
                                      • Slide 132
                                      • Slide 133
                                      • Slide 134
                                      • Slide 135
                                      • Slide 136
                                      • Slide 137
                                      • Slide 138
                                      • Slide 139
                                      • Slide 140
                                      • Slide 141
                                      • Slide 142
                                      • Slide 143
                                      • Slide 144
                                      • Slide 145
                                      • Slide 146
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                                      • Slide 148
                                      • Slide 149
                                      • Slide 150
                                      • Slide 151
                                      • Slide 152
                                      • Slide 153
                                      • Slide 154
                                      • Slide 155
                                      • Slide 156
                                      • Slide 157
                                      • Slide 158
                                      • Slide 159
                                      • Slide 160
                                      • Slide 161
                                      • Slide 162
                                      • Slide 163

                                        teedubyarsquos Tools ndash ccpdigitalcomemfl

                                        ccpdigitalcomemfl teedubya

                                        WHY CONTENT MARKETING

                                        teedubyaccpdigitalcomemfl teedubya

                                        JasonMillerCA

                                        According to Adobe Research Over 198 Million People Block Ads

                                        teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                        JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                        ccpdigitalcomemfl teedubya

                                        Content

                                        ccpdigitalcomemfl teedubya

                                        teedubyaccpdigitalcomemfl teedubya

                                        Help us Obiwan Contentobi ndash Yoursquore our only hope

                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                        teedubyaccpdigitalcomemfl teedubya

                                        teedubyaccpdigitalcomemfl teedubya

                                        teedubyaccpdigitalcomemfl teedubya

                                        CONTENT CREATION

                                        teedubyaccpdigitalcomemfl teedubya

                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                        ccpdigitalcomemfl teedubya

                                        teedubyaccpdigitalcomemfl teedubya

                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                        CONTENT PLANNING amp RESEARCH

                                        teedubyaccpdigitalcomemfl teedubya

                                        teedubyaccpdigitalcomemfl teedubya

                                        DivvyHQ httpDivvyHQcom

                                        CONTENT CURATION

                                        teedubyaccpdigitalcomemfl teedubya

                                        teedubya

                                        GREAT WAYS TO ORGANIZE CONTENT

                                        KMULLETT

                                        teedubyaccpglobalcomcmworld

                                        Sharing is Caringhellip

                                        KMULLETT

                                        teedubyaccpglobalcomcmworld

                                        Nuzzel Nuzzel httpnuzzelcom

                                        ccpdigitalcomemfl teedubya

                                        CONTENT SCHEDULING amp DISTRIBUTION

                                        teedubyaccpdigitalcomemfl teedubya

                                        Bulk Buffer httpbulkbuffercom

                                        teedubyaccpdigitalcomemfl teedubya

                                        ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

                                        ccpdigitalcomemfl teedubya

                                        ccpdigitalcomemfl teedubya

                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                        CONTENT AMPLIFICATION TACTICS

                                        teedubyaccpdigitalcomemfl teedubya

                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                        ChrisPulleyccpdigitalcomemfl teedubya

                                        ChrisPulleyccpdigitalcomemfl teedubya

                                        ChrisPulleyccpdigitalcomemfl teedubya

                                        WAYS TO PROMOTE

                                        teedubyaccpdigitalcomemfl teedubya

                                        bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

                                        bull Micro-targeting Ideal Customers

                                        bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

                                        ChrisPulleyccpdigitalcomemfl teedubya

                                        Google Buy Button on SERPS

                                        ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

                                        Google+ Communities

                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                        Facebook Groups

                                        INFLUENCER OUTREACH

                                        teedubyaccpdigitalcomemfl teedubya

                                        teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                                        ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                        teedubyaccpdigitalcomemfl teedubya

                                        GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                                        ccpdigitalcomemfl teedubya

                                        BuzzStream Buzzstream httpwwwBuzzStreamcom

                                        ccpdigitalcomemfl teedubya

                                        GroupHigh grouphigh httpwwwgrouphighcom

                                        teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                        kciabcbcshttpGetLittleBirdcom

                                        Nimble nimble httpnimblecom

                                        ccpdigitalcomemfl teedubya

                                        teedubya

                                        VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                                        ccpdigitalcomemfl teedubya

                                        teedubya

                                        EmailHunter EmailHunter httpemailhunterco

                                        ccpdigitalcomemfl teedubya

                                        teedubyaConspire Conspire httpconspirecom

                                        ccpdigitalcomemfl teedubya

                                        teedubya

                                        Outreach Outreach_io httpoutreachio

                                        ccpdigitalcomemfl teedubya

                                        teedubya

                                        Advocate Engagement Platforms

                                        ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                        Hashtags httphashtagsorg

                                        Use hashtags to search for threads about subjects such as socialselling

                                        ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                        Digital Advertising

                                        ccpdigitalcomemfl teedubya

                                        The Advertising Quandary

                                        ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                        -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                        ccpdigitalcomemfl teedubya

                                        Digital AdvertisingHighly-targeted relevant traffic to your site

                                        bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                        ccpdigitalcomemfl teedubya

                                        PAID SEARCH AND SEO

                                        teedubyaccpdigitalcomemfl teedubya

                                        ccpglobalcommartechconf teedubya

                                        ccpglobalcommartechconf teedubya

                                        ccpglobalcommartechconf teedubya

                                        Harness data explosion for better ad predictionsYesterdayrsquos data

                                        5 ndash 8 data points Every possible data point about a clickvs

                                        Premature relationship of page views to purchase

                                        probability

                                        15

                                        10

                                        5

                                        -20 -10 10 20 30 40 50 60

                                        In depth seasonality and other insights

                                        15

                                        10

                                        5

                                        -20 -10 10 20 30 40 50 60

                                        Todayrsquos data

                                        ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                        Week 3 4 5 6

                                        31

                                        6370

                                        105

                                        Not QuanticMind QuanticMindGross

                                        Margin Lift

                                        CONTENT PAID AMPLIFICATION

                                        teedubyaccpdigitalcomemfl teedubya

                                        teedubyaccpdigitalcomemfl teedubya

                                        Interest Graph Actions on Content

                                        ccpdigitalcomemfl teedubya

                                        ccpdigitalcomemfl teedubya

                                        Keywords Yes No

                                        Likes No Yes

                                        Demographics Limited Extensive

                                        Psychographics No Yes

                                        Geography Yes Yes

                                        Internal URL No Yes

                                        External URL Yes Yes

                                        Purchase Intent Learn Research None

                                        Sales Cycle Short Long

                                        Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                        ccpdigitalcomemfl teedubya

                                        teedubya

                                        Facebook Graph Search opens up many different opportunities

                                        ccpdigitalcomemfl teedubya

                                        teedubya

                                        Facebook Graph Search opens up many different opportunities BRO

                                        ccpdigitalcomemfl teedubya

                                        $240 billion

                                        ccpdigitalcomemfl teedubya

                                        teedubyaccpdigitalcomemfl teedubya

                                        Pixels Pixels Pixels

                                        teedubyaccpdigitalcomemfl teedubya

                                        Pixels Pixels Pixels

                                        $240 billion

                                        ccpdigitalcomemfl teedubya

                                        Advanced Ad Targeting

                                        Advanced Targeting

                                        ccpdigitalcomemfl teedubya

                                        Advanced Targeting

                                        ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                        Third-Party Databases

                                        Combine Facebook data and interest targeting

                                        ccpdigitalcomemfl teedubya

                                        Workforce Targeting

                                        ccpdigitalcomemfl teedubya

                                        Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                        ccpdigitalcomemfl teedubya

                                        ccpdigitalcomemfl teedubya

                                        $240 billion

                                        ccpdigitalcomemfl teedubya

                                        Some Facts About Facebook

                                        Before We Move On Water Breakhellip

                                        ccpdigitalcomemfl teedubya

                                        Number of monthly active users144 billion

                                        ccpdigitalcomemfl teedubya

                                        ccpdigitalcomemfl teedubya

                                        ccpdigitalcomemfl teedubya

                                        ccpdigitalcomemfl teedubya

                                        Lead Ads

                                        ccpdigitalcomemfl teedubya

                                        ccpdigitalcomemfl teedubya

                                        ccpdigitalcomemfl teedubya

                                        ccpdigitalcomemfl teedubya

                                        Instagram Ads

                                        ccpdigitalcomemfl teedubya

                                        Instagram Ads

                                        ccpdigitalcomemfl teedubya

                                        Instagram Ads

                                        ccpdigitalcomemfl teedubya

                                        ccpdigitalcomemfl teedubya

                                        Account Based Social Selling

                                        ccpdigitalcomemfl teedubya

                                        Wal-Mart

                                        7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                        Wal-Mart Inception

                                        teedubya

                                        Sniply sniply httpsniply

                                        2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                        Starbucks Inception

                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                        Native Adverti$$$ng

                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                        ccpglobalcomcmworld teedubya

                                        Pinterest Advertising

                                        ccpdigitalcomemfl teedubya

                                        ccpglobalcomcmworld teedubyaReddit Advertising

                                        ccpdigitalcomemfl teedubya

                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                        StumbleUpon Ads ndash stumbleuponcomadvertising

                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                        Twitter Advertising

                                        ccpdigitalcomemfl teedubya

                                        TWITTER ADVERTISING OPTIONS

                                        ccpdigitalcomemfl teedubya

                                        Twitter offers a variety of paid services to advertisers Promoted accounts

                                        This is considered the quickest way to build an active community of advocates and influencers for your business

                                        Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                        BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                        Promoted Accounts

                                        teedubyaccpdigitalcomemfl teedubya

                                        Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                        Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                        MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                        Promoted Trends

                                        teedubyaccpdigitalcomemfl teedubya

                                        Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                        A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                        Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                        AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                        Promoted Tweets

                                        teedubyaccpdigitalcomemfl teedubya

                                        Geo

                                        Target users based on

                                        geographic location

                                        Narrow in on key markets

                                        Search

                                        Target users who are searching

                                        on relevant keywords

                                        Ensure relevancy

                                        Followers

                                        Target your Followers

                                        Leverage brand advocates

                                        Interest

                                        Target users based on their

                                        interests

                                        Resonate with users

                                        Mobile

                                        Target users on the go

                                        Reach at point-of-purchase

                                        Look-a-likes

                                        Target users who are similar to your followers

                                        Increase potential reach

                                        Gender

                                        Target users based on gender

                                        Ensure Interest

                                        relevancy

                                        Twitter Targeting Tools

                                        teedubyaccpdigitalcomemfl teedubya

                                        ccpdigitalcomemfl teedubya

                                        ccpdigitalcomemfl teedubya

                                        ccpdigitalcomemfl teedubya

                                        ccpdigitalcomemfl teedubya

                                        YouTube Ads

                                        ccpdigitalcomemfl teedubya

                                        Outbrain Outbrain httpoutbraincom

                                        ccpdigitalcomemfl teedubya

                                        Taboola Taboola httptaboolacom

                                        ccpdigitalcomemfl teedubya

                                        Facebook Talent Acquisition

                                        Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                        bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                        bull lower your recruiting costs and save you time

                                        bull target competitors location and even job titles to attract your ideal candidates

                                        ccpdigitalcomemfl teedubya

                                        Facebook Graph Search allows for Social HR Recruiting

                                        ccpdigitalcomemfl teedubya

                                        Target Your Candidates

                                        ccpdigitalcomemfl teedubya

                                        wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                        Hero Image

                                        wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                        Women Engineers

                                        wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                        Culture

                                        >

                                        Drive Candidates to Your Funnel

                                        ccpdigitalcomemfl teedubya

                                        teedubya

                                        Facebook Graph Search allows for Social HR Recruiting

                                        ccpdigitalcomemfl teedubya

                                        Reach Your Recruiting Goals

                                        14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                        ccpdigitalcomemfl teedubya

                                        Nearly 4000 Marketing TechnologiesOver 40 Categories

                                        And Growinghellip

                                        ccpdigitalcomemfl teedubya

                                        teedubyarsquos Tools ndash ccpdigitalcomemfl

                                        ccpdigitalcomemfl teedubya

                                        teedubya

                                        17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                        ccpdigitalcomemfl teedubya

                                        teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                        Connect on LinkedIn httplinkedincominteedubya

                                        • Actionable Ways Strategies and Technologies to Amplify Your C
                                        • Slide 2
                                        • Slide 3
                                        • Slide 4
                                        • Slide 5
                                        • Slide 6
                                        • Slide 7
                                        • Slide 8
                                        • Slide 9
                                        • Slide 10
                                        • Slide 11
                                        • Slide 12
                                        • Confusing
                                        • Slide 14
                                        • Silos and Silos of Data
                                        • Slide 16
                                        • Slide 17
                                        • Coordinate Your Efforts
                                        • Slide 19
                                        • Slide 20
                                        • Slide 21
                                        • Why Content Marketing
                                        • Slide 23
                                        • Slide 24
                                        • Slide 25
                                        • Content
                                        • Slide 27
                                        • Slide 28
                                        • Slide 29
                                        • Slide 30
                                        • Slide 31
                                        • Content Creation
                                        • Slide 33
                                        • Slide 34
                                        • Slide 35
                                        • Slide 36
                                        • Content Planning amp Research
                                        • Slide 38
                                        • Slide 39
                                        • Content Curation
                                        • Slide 41
                                        • Slide 42
                                        • Slide 43
                                        • Content Scheduling amp distribution
                                        • Slide 45
                                        • Slide 46
                                        • Slide 47
                                        • Slide 48
                                        • Slide 49
                                        • Slide 50
                                        • Slide 51
                                        • Content Amplification Tactics
                                        • Slide 53
                                        • Slide 54
                                        • Slide 55
                                        • Slide 56
                                        • Ways to Promote
                                        • Slide 58
                                        • Google Buy Button on SERPS
                                        • Slide 60
                                        • Slide 61
                                        • Slide 62
                                        • Slide 63
                                        • Slide 64
                                        • Influencer Outreach
                                        • Slide 66
                                        • Slide 67
                                        • Slide 68
                                        • Slide 69
                                        • Slide 70
                                        • Slide 71
                                        • Slide 72
                                        • Slide 73
                                        • Slide 74
                                        • Slide 75
                                        • Slide 76
                                        • Slide 77
                                        • Slide 78
                                        • Slide 79
                                        • Slide 80
                                        • Slide 81
                                        • Slide 82
                                        • Slide 83
                                        • Slide 84
                                        • Slide 85
                                        • Slide 86
                                        • Slide 87
                                        • Paid Search and SEO
                                        • Slide 89
                                        • Slide 90
                                        • Harness data explosion for better ad predictions
                                        • Slide 92
                                        • Content Paid Amplification
                                        • Slide 94
                                        • Interest Graph Actions on Content
                                        • Slide 96
                                        • Impact of Targeted Social Advertising
                                        • Slide 98
                                        • Slide 99
                                        • Slide 100
                                        • Slide 101
                                        • Slide 102
                                        • Slide 103
                                        • Slide 104
                                        • Slide 105
                                        • Slide 106
                                        • Slide 107
                                        • Slide 108
                                        • Slide 109
                                        • Slide 110
                                        • Slide 111
                                        • Before We Move On Water Breakhellip
                                        • Slide 113
                                        • Slide 114
                                        • Slide 115
                                        • Slide 116
                                        • Slide 117
                                        • Slide 118
                                        • Slide 119
                                        • Slide 120
                                        • Instagram Ads
                                        • Instagram Ads (2)
                                        • Instagram Ads (3)
                                        • Slide 124
                                        • Slide 125
                                        • Slide 126
                                        • Slide 127
                                        • Slide 128
                                        • Slide 129
                                        • Slide 130
                                        • Slide 131
                                        • Slide 132
                                        • Slide 133
                                        • Slide 134
                                        • Slide 135
                                        • Slide 136
                                        • Slide 137
                                        • Slide 138
                                        • Slide 139
                                        • Slide 140
                                        • Slide 141
                                        • Slide 142
                                        • Slide 143
                                        • Slide 144
                                        • Slide 145
                                        • Slide 146
                                        • Slide 147
                                        • Slide 148
                                        • Slide 149
                                        • Slide 150
                                        • Slide 151
                                        • Slide 152
                                        • Slide 153
                                        • Slide 154
                                        • Slide 155
                                        • Slide 156
                                        • Slide 157
                                        • Slide 158
                                        • Slide 159
                                        • Slide 160
                                        • Slide 161
                                        • Slide 162
                                        • Slide 163

                                          WHY CONTENT MARKETING

                                          teedubyaccpdigitalcomemfl teedubya

                                          JasonMillerCA

                                          According to Adobe Research Over 198 Million People Block Ads

                                          teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                          JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                          ccpdigitalcomemfl teedubya

                                          Content

                                          ccpdigitalcomemfl teedubya

                                          teedubyaccpdigitalcomemfl teedubya

                                          Help us Obiwan Contentobi ndash Yoursquore our only hope

                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                          teedubyaccpdigitalcomemfl teedubya

                                          teedubyaccpdigitalcomemfl teedubya

                                          teedubyaccpdigitalcomemfl teedubya

                                          CONTENT CREATION

                                          teedubyaccpdigitalcomemfl teedubya

                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                          ccpdigitalcomemfl teedubya

                                          teedubyaccpdigitalcomemfl teedubya

                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                          CONTENT PLANNING amp RESEARCH

                                          teedubyaccpdigitalcomemfl teedubya

                                          teedubyaccpdigitalcomemfl teedubya

                                          DivvyHQ httpDivvyHQcom

                                          CONTENT CURATION

                                          teedubyaccpdigitalcomemfl teedubya

                                          teedubya

                                          GREAT WAYS TO ORGANIZE CONTENT

                                          KMULLETT

                                          teedubyaccpglobalcomcmworld

                                          Sharing is Caringhellip

                                          KMULLETT

                                          teedubyaccpglobalcomcmworld

                                          Nuzzel Nuzzel httpnuzzelcom

                                          ccpdigitalcomemfl teedubya

                                          CONTENT SCHEDULING amp DISTRIBUTION

                                          teedubyaccpdigitalcomemfl teedubya

                                          Bulk Buffer httpbulkbuffercom

                                          teedubyaccpdigitalcomemfl teedubya

                                          ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

                                          ccpdigitalcomemfl teedubya

                                          ccpdigitalcomemfl teedubya

                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                          CONTENT AMPLIFICATION TACTICS

                                          teedubyaccpdigitalcomemfl teedubya

                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                          ChrisPulleyccpdigitalcomemfl teedubya

                                          ChrisPulleyccpdigitalcomemfl teedubya

                                          ChrisPulleyccpdigitalcomemfl teedubya

                                          WAYS TO PROMOTE

                                          teedubyaccpdigitalcomemfl teedubya

                                          bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

                                          bull Micro-targeting Ideal Customers

                                          bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

                                          ChrisPulleyccpdigitalcomemfl teedubya

                                          Google Buy Button on SERPS

                                          ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

                                          Google+ Communities

                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                          Facebook Groups

                                          INFLUENCER OUTREACH

                                          teedubyaccpdigitalcomemfl teedubya

                                          teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                                          ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                          teedubyaccpdigitalcomemfl teedubya

                                          GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                                          ccpdigitalcomemfl teedubya

                                          BuzzStream Buzzstream httpwwwBuzzStreamcom

                                          ccpdigitalcomemfl teedubya

                                          GroupHigh grouphigh httpwwwgrouphighcom

                                          teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                          kciabcbcshttpGetLittleBirdcom

                                          Nimble nimble httpnimblecom

                                          ccpdigitalcomemfl teedubya

                                          teedubya

                                          VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                                          ccpdigitalcomemfl teedubya

                                          teedubya

                                          EmailHunter EmailHunter httpemailhunterco

                                          ccpdigitalcomemfl teedubya

                                          teedubyaConspire Conspire httpconspirecom

                                          ccpdigitalcomemfl teedubya

                                          teedubya

                                          Outreach Outreach_io httpoutreachio

                                          ccpdigitalcomemfl teedubya

                                          teedubya

                                          Advocate Engagement Platforms

                                          ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                          Hashtags httphashtagsorg

                                          Use hashtags to search for threads about subjects such as socialselling

                                          ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                          Digital Advertising

                                          ccpdigitalcomemfl teedubya

                                          The Advertising Quandary

                                          ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                          -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                          ccpdigitalcomemfl teedubya

                                          Digital AdvertisingHighly-targeted relevant traffic to your site

                                          bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                          ccpdigitalcomemfl teedubya

                                          PAID SEARCH AND SEO

                                          teedubyaccpdigitalcomemfl teedubya

                                          ccpglobalcommartechconf teedubya

                                          ccpglobalcommartechconf teedubya

                                          ccpglobalcommartechconf teedubya

                                          Harness data explosion for better ad predictionsYesterdayrsquos data

                                          5 ndash 8 data points Every possible data point about a clickvs

                                          Premature relationship of page views to purchase

                                          probability

                                          15

                                          10

                                          5

                                          -20 -10 10 20 30 40 50 60

                                          In depth seasonality and other insights

                                          15

                                          10

                                          5

                                          -20 -10 10 20 30 40 50 60

                                          Todayrsquos data

                                          ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                          Week 3 4 5 6

                                          31

                                          6370

                                          105

                                          Not QuanticMind QuanticMindGross

                                          Margin Lift

                                          CONTENT PAID AMPLIFICATION

                                          teedubyaccpdigitalcomemfl teedubya

                                          teedubyaccpdigitalcomemfl teedubya

                                          Interest Graph Actions on Content

                                          ccpdigitalcomemfl teedubya

                                          ccpdigitalcomemfl teedubya

                                          Keywords Yes No

                                          Likes No Yes

                                          Demographics Limited Extensive

                                          Psychographics No Yes

                                          Geography Yes Yes

                                          Internal URL No Yes

                                          External URL Yes Yes

                                          Purchase Intent Learn Research None

                                          Sales Cycle Short Long

                                          Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                          ccpdigitalcomemfl teedubya

                                          teedubya

                                          Facebook Graph Search opens up many different opportunities

                                          ccpdigitalcomemfl teedubya

                                          teedubya

                                          Facebook Graph Search opens up many different opportunities BRO

                                          ccpdigitalcomemfl teedubya

                                          $240 billion

                                          ccpdigitalcomemfl teedubya

                                          teedubyaccpdigitalcomemfl teedubya

                                          Pixels Pixels Pixels

                                          teedubyaccpdigitalcomemfl teedubya

                                          Pixels Pixels Pixels

                                          $240 billion

                                          ccpdigitalcomemfl teedubya

                                          Advanced Ad Targeting

                                          Advanced Targeting

                                          ccpdigitalcomemfl teedubya

                                          Advanced Targeting

                                          ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                          Third-Party Databases

                                          Combine Facebook data and interest targeting

                                          ccpdigitalcomemfl teedubya

                                          Workforce Targeting

                                          ccpdigitalcomemfl teedubya

                                          Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                          ccpdigitalcomemfl teedubya

                                          ccpdigitalcomemfl teedubya

                                          $240 billion

                                          ccpdigitalcomemfl teedubya

                                          Some Facts About Facebook

                                          Before We Move On Water Breakhellip

                                          ccpdigitalcomemfl teedubya

                                          Number of monthly active users144 billion

                                          ccpdigitalcomemfl teedubya

                                          ccpdigitalcomemfl teedubya

                                          ccpdigitalcomemfl teedubya

                                          ccpdigitalcomemfl teedubya

                                          Lead Ads

                                          ccpdigitalcomemfl teedubya

                                          ccpdigitalcomemfl teedubya

                                          ccpdigitalcomemfl teedubya

                                          ccpdigitalcomemfl teedubya

                                          Instagram Ads

                                          ccpdigitalcomemfl teedubya

                                          Instagram Ads

                                          ccpdigitalcomemfl teedubya

                                          Instagram Ads

                                          ccpdigitalcomemfl teedubya

                                          ccpdigitalcomemfl teedubya

                                          Account Based Social Selling

                                          ccpdigitalcomemfl teedubya

                                          Wal-Mart

                                          7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                          Wal-Mart Inception

                                          teedubya

                                          Sniply sniply httpsniply

                                          2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                          Starbucks Inception

                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                          Native Adverti$$$ng

                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                          ccpglobalcomcmworld teedubya

                                          Pinterest Advertising

                                          ccpdigitalcomemfl teedubya

                                          ccpglobalcomcmworld teedubyaReddit Advertising

                                          ccpdigitalcomemfl teedubya

                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                          StumbleUpon Ads ndash stumbleuponcomadvertising

                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                          Twitter Advertising

                                          ccpdigitalcomemfl teedubya

                                          TWITTER ADVERTISING OPTIONS

                                          ccpdigitalcomemfl teedubya

                                          Twitter offers a variety of paid services to advertisers Promoted accounts

                                          This is considered the quickest way to build an active community of advocates and influencers for your business

                                          Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                          BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                          Promoted Accounts

                                          teedubyaccpdigitalcomemfl teedubya

                                          Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                          Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                          MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                          Promoted Trends

                                          teedubyaccpdigitalcomemfl teedubya

                                          Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                          A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                          Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                          AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                          Promoted Tweets

                                          teedubyaccpdigitalcomemfl teedubya

                                          Geo

                                          Target users based on

                                          geographic location

                                          Narrow in on key markets

                                          Search

                                          Target users who are searching

                                          on relevant keywords

                                          Ensure relevancy

                                          Followers

                                          Target your Followers

                                          Leverage brand advocates

                                          Interest

                                          Target users based on their

                                          interests

                                          Resonate with users

                                          Mobile

                                          Target users on the go

                                          Reach at point-of-purchase

                                          Look-a-likes

                                          Target users who are similar to your followers

                                          Increase potential reach

                                          Gender

                                          Target users based on gender

                                          Ensure Interest

                                          relevancy

                                          Twitter Targeting Tools

                                          teedubyaccpdigitalcomemfl teedubya

                                          ccpdigitalcomemfl teedubya

                                          ccpdigitalcomemfl teedubya

                                          ccpdigitalcomemfl teedubya

                                          ccpdigitalcomemfl teedubya

                                          YouTube Ads

                                          ccpdigitalcomemfl teedubya

                                          Outbrain Outbrain httpoutbraincom

                                          ccpdigitalcomemfl teedubya

                                          Taboola Taboola httptaboolacom

                                          ccpdigitalcomemfl teedubya

                                          Facebook Talent Acquisition

                                          Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                          bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                          bull lower your recruiting costs and save you time

                                          bull target competitors location and even job titles to attract your ideal candidates

                                          ccpdigitalcomemfl teedubya

                                          Facebook Graph Search allows for Social HR Recruiting

                                          ccpdigitalcomemfl teedubya

                                          Target Your Candidates

                                          ccpdigitalcomemfl teedubya

                                          wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                          Hero Image

                                          wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                          Women Engineers

                                          wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                          Culture

                                          >

                                          Drive Candidates to Your Funnel

                                          ccpdigitalcomemfl teedubya

                                          teedubya

                                          Facebook Graph Search allows for Social HR Recruiting

                                          ccpdigitalcomemfl teedubya

                                          Reach Your Recruiting Goals

                                          14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                          ccpdigitalcomemfl teedubya

                                          Nearly 4000 Marketing TechnologiesOver 40 Categories

                                          And Growinghellip

                                          ccpdigitalcomemfl teedubya

                                          teedubyarsquos Tools ndash ccpdigitalcomemfl

                                          ccpdigitalcomemfl teedubya

                                          teedubya

                                          17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                          ccpdigitalcomemfl teedubya

                                          teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                          Connect on LinkedIn httplinkedincominteedubya

                                          • Actionable Ways Strategies and Technologies to Amplify Your C
                                          • Slide 2
                                          • Slide 3
                                          • Slide 4
                                          • Slide 5
                                          • Slide 6
                                          • Slide 7
                                          • Slide 8
                                          • Slide 9
                                          • Slide 10
                                          • Slide 11
                                          • Slide 12
                                          • Confusing
                                          • Slide 14
                                          • Silos and Silos of Data
                                          • Slide 16
                                          • Slide 17
                                          • Coordinate Your Efforts
                                          • Slide 19
                                          • Slide 20
                                          • Slide 21
                                          • Why Content Marketing
                                          • Slide 23
                                          • Slide 24
                                          • Slide 25
                                          • Content
                                          • Slide 27
                                          • Slide 28
                                          • Slide 29
                                          • Slide 30
                                          • Slide 31
                                          • Content Creation
                                          • Slide 33
                                          • Slide 34
                                          • Slide 35
                                          • Slide 36
                                          • Content Planning amp Research
                                          • Slide 38
                                          • Slide 39
                                          • Content Curation
                                          • Slide 41
                                          • Slide 42
                                          • Slide 43
                                          • Content Scheduling amp distribution
                                          • Slide 45
                                          • Slide 46
                                          • Slide 47
                                          • Slide 48
                                          • Slide 49
                                          • Slide 50
                                          • Slide 51
                                          • Content Amplification Tactics
                                          • Slide 53
                                          • Slide 54
                                          • Slide 55
                                          • Slide 56
                                          • Ways to Promote
                                          • Slide 58
                                          • Google Buy Button on SERPS
                                          • Slide 60
                                          • Slide 61
                                          • Slide 62
                                          • Slide 63
                                          • Slide 64
                                          • Influencer Outreach
                                          • Slide 66
                                          • Slide 67
                                          • Slide 68
                                          • Slide 69
                                          • Slide 70
                                          • Slide 71
                                          • Slide 72
                                          • Slide 73
                                          • Slide 74
                                          • Slide 75
                                          • Slide 76
                                          • Slide 77
                                          • Slide 78
                                          • Slide 79
                                          • Slide 80
                                          • Slide 81
                                          • Slide 82
                                          • Slide 83
                                          • Slide 84
                                          • Slide 85
                                          • Slide 86
                                          • Slide 87
                                          • Paid Search and SEO
                                          • Slide 89
                                          • Slide 90
                                          • Harness data explosion for better ad predictions
                                          • Slide 92
                                          • Content Paid Amplification
                                          • Slide 94
                                          • Interest Graph Actions on Content
                                          • Slide 96
                                          • Impact of Targeted Social Advertising
                                          • Slide 98
                                          • Slide 99
                                          • Slide 100
                                          • Slide 101
                                          • Slide 102
                                          • Slide 103
                                          • Slide 104
                                          • Slide 105
                                          • Slide 106
                                          • Slide 107
                                          • Slide 108
                                          • Slide 109
                                          • Slide 110
                                          • Slide 111
                                          • Before We Move On Water Breakhellip
                                          • Slide 113
                                          • Slide 114
                                          • Slide 115
                                          • Slide 116
                                          • Slide 117
                                          • Slide 118
                                          • Slide 119
                                          • Slide 120
                                          • Instagram Ads
                                          • Instagram Ads (2)
                                          • Instagram Ads (3)
                                          • Slide 124
                                          • Slide 125
                                          • Slide 126
                                          • Slide 127
                                          • Slide 128
                                          • Slide 129
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                                          • Slide 146
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                                          • Slide 163

                                            JasonMillerCA

                                            According to Adobe Research Over 198 Million People Block Ads

                                            teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                            JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                            ccpdigitalcomemfl teedubya

                                            Content

                                            ccpdigitalcomemfl teedubya

                                            teedubyaccpdigitalcomemfl teedubya

                                            Help us Obiwan Contentobi ndash Yoursquore our only hope

                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                            teedubyaccpdigitalcomemfl teedubya

                                            teedubyaccpdigitalcomemfl teedubya

                                            teedubyaccpdigitalcomemfl teedubya

                                            CONTENT CREATION

                                            teedubyaccpdigitalcomemfl teedubya

                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                            ccpdigitalcomemfl teedubya

                                            teedubyaccpdigitalcomemfl teedubya

                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                            CONTENT PLANNING amp RESEARCH

                                            teedubyaccpdigitalcomemfl teedubya

                                            teedubyaccpdigitalcomemfl teedubya

                                            DivvyHQ httpDivvyHQcom

                                            CONTENT CURATION

                                            teedubyaccpdigitalcomemfl teedubya

                                            teedubya

                                            GREAT WAYS TO ORGANIZE CONTENT

                                            KMULLETT

                                            teedubyaccpglobalcomcmworld

                                            Sharing is Caringhellip

                                            KMULLETT

                                            teedubyaccpglobalcomcmworld

                                            Nuzzel Nuzzel httpnuzzelcom

                                            ccpdigitalcomemfl teedubya

                                            CONTENT SCHEDULING amp DISTRIBUTION

                                            teedubyaccpdigitalcomemfl teedubya

                                            Bulk Buffer httpbulkbuffercom

                                            teedubyaccpdigitalcomemfl teedubya

                                            ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

                                            ccpdigitalcomemfl teedubya

                                            ccpdigitalcomemfl teedubya

                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                            CONTENT AMPLIFICATION TACTICS

                                            teedubyaccpdigitalcomemfl teedubya

                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                            ChrisPulleyccpdigitalcomemfl teedubya

                                            ChrisPulleyccpdigitalcomemfl teedubya

                                            ChrisPulleyccpdigitalcomemfl teedubya

                                            WAYS TO PROMOTE

                                            teedubyaccpdigitalcomemfl teedubya

                                            bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

                                            bull Micro-targeting Ideal Customers

                                            bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

                                            ChrisPulleyccpdigitalcomemfl teedubya

                                            Google Buy Button on SERPS

                                            ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

                                            Google+ Communities

                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                            Facebook Groups

                                            INFLUENCER OUTREACH

                                            teedubyaccpdigitalcomemfl teedubya

                                            teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                                            ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                            teedubyaccpdigitalcomemfl teedubya

                                            GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                                            ccpdigitalcomemfl teedubya

                                            BuzzStream Buzzstream httpwwwBuzzStreamcom

                                            ccpdigitalcomemfl teedubya

                                            GroupHigh grouphigh httpwwwgrouphighcom

                                            teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                            kciabcbcshttpGetLittleBirdcom

                                            Nimble nimble httpnimblecom

                                            ccpdigitalcomemfl teedubya

                                            teedubya

                                            VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                                            ccpdigitalcomemfl teedubya

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                                            EmailHunter EmailHunter httpemailhunterco

                                            ccpdigitalcomemfl teedubya

                                            teedubyaConspire Conspire httpconspirecom

                                            ccpdigitalcomemfl teedubya

                                            teedubya

                                            Outreach Outreach_io httpoutreachio

                                            ccpdigitalcomemfl teedubya

                                            teedubya

                                            Advocate Engagement Platforms

                                            ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                            Hashtags httphashtagsorg

                                            Use hashtags to search for threads about subjects such as socialselling

                                            ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                            Digital Advertising

                                            ccpdigitalcomemfl teedubya

                                            The Advertising Quandary

                                            ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                            -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                            ccpdigitalcomemfl teedubya

                                            Digital AdvertisingHighly-targeted relevant traffic to your site

                                            bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                            ccpdigitalcomemfl teedubya

                                            PAID SEARCH AND SEO

                                            teedubyaccpdigitalcomemfl teedubya

                                            ccpglobalcommartechconf teedubya

                                            ccpglobalcommartechconf teedubya

                                            ccpglobalcommartechconf teedubya

                                            Harness data explosion for better ad predictionsYesterdayrsquos data

                                            5 ndash 8 data points Every possible data point about a clickvs

                                            Premature relationship of page views to purchase

                                            probability

                                            15

                                            10

                                            5

                                            -20 -10 10 20 30 40 50 60

                                            In depth seasonality and other insights

                                            15

                                            10

                                            5

                                            -20 -10 10 20 30 40 50 60

                                            Todayrsquos data

                                            ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                            Week 3 4 5 6

                                            31

                                            6370

                                            105

                                            Not QuanticMind QuanticMindGross

                                            Margin Lift

                                            CONTENT PAID AMPLIFICATION

                                            teedubyaccpdigitalcomemfl teedubya

                                            teedubyaccpdigitalcomemfl teedubya

                                            Interest Graph Actions on Content

                                            ccpdigitalcomemfl teedubya

                                            ccpdigitalcomemfl teedubya

                                            Keywords Yes No

                                            Likes No Yes

                                            Demographics Limited Extensive

                                            Psychographics No Yes

                                            Geography Yes Yes

                                            Internal URL No Yes

                                            External URL Yes Yes

                                            Purchase Intent Learn Research None

                                            Sales Cycle Short Long

                                            Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                            ccpdigitalcomemfl teedubya

                                            teedubya

                                            Facebook Graph Search opens up many different opportunities

                                            ccpdigitalcomemfl teedubya

                                            teedubya

                                            Facebook Graph Search opens up many different opportunities BRO

                                            ccpdigitalcomemfl teedubya

                                            $240 billion

                                            ccpdigitalcomemfl teedubya

                                            teedubyaccpdigitalcomemfl teedubya

                                            Pixels Pixels Pixels

                                            teedubyaccpdigitalcomemfl teedubya

                                            Pixels Pixels Pixels

                                            $240 billion

                                            ccpdigitalcomemfl teedubya

                                            Advanced Ad Targeting

                                            Advanced Targeting

                                            ccpdigitalcomemfl teedubya

                                            Advanced Targeting

                                            ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                            Third-Party Databases

                                            Combine Facebook data and interest targeting

                                            ccpdigitalcomemfl teedubya

                                            Workforce Targeting

                                            ccpdigitalcomemfl teedubya

                                            Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                            ccpdigitalcomemfl teedubya

                                            ccpdigitalcomemfl teedubya

                                            $240 billion

                                            ccpdigitalcomemfl teedubya

                                            Some Facts About Facebook

                                            Before We Move On Water Breakhellip

                                            ccpdigitalcomemfl teedubya

                                            Number of monthly active users144 billion

                                            ccpdigitalcomemfl teedubya

                                            ccpdigitalcomemfl teedubya

                                            ccpdigitalcomemfl teedubya

                                            ccpdigitalcomemfl teedubya

                                            Lead Ads

                                            ccpdigitalcomemfl teedubya

                                            ccpdigitalcomemfl teedubya

                                            ccpdigitalcomemfl teedubya

                                            ccpdigitalcomemfl teedubya

                                            Instagram Ads

                                            ccpdigitalcomemfl teedubya

                                            Instagram Ads

                                            ccpdigitalcomemfl teedubya

                                            Instagram Ads

                                            ccpdigitalcomemfl teedubya

                                            ccpdigitalcomemfl teedubya

                                            Account Based Social Selling

                                            ccpdigitalcomemfl teedubya

                                            Wal-Mart

                                            7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                            Wal-Mart Inception

                                            teedubya

                                            Sniply sniply httpsniply

                                            2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                            Starbucks Inception

                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                            Native Adverti$$$ng

                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                            ccpglobalcomcmworld teedubya

                                            Pinterest Advertising

                                            ccpdigitalcomemfl teedubya

                                            ccpglobalcomcmworld teedubyaReddit Advertising

                                            ccpdigitalcomemfl teedubya

                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                            StumbleUpon Ads ndash stumbleuponcomadvertising

                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                            Twitter Advertising

                                            ccpdigitalcomemfl teedubya

                                            TWITTER ADVERTISING OPTIONS

                                            ccpdigitalcomemfl teedubya

                                            Twitter offers a variety of paid services to advertisers Promoted accounts

                                            This is considered the quickest way to build an active community of advocates and influencers for your business

                                            Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                            BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                            Promoted Accounts

                                            teedubyaccpdigitalcomemfl teedubya

                                            Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                            Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                            MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                            Promoted Trends

                                            teedubyaccpdigitalcomemfl teedubya

                                            Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                            A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                            Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                            AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                            Promoted Tweets

                                            teedubyaccpdigitalcomemfl teedubya

                                            Geo

                                            Target users based on

                                            geographic location

                                            Narrow in on key markets

                                            Search

                                            Target users who are searching

                                            on relevant keywords

                                            Ensure relevancy

                                            Followers

                                            Target your Followers

                                            Leverage brand advocates

                                            Interest

                                            Target users based on their

                                            interests

                                            Resonate with users

                                            Mobile

                                            Target users on the go

                                            Reach at point-of-purchase

                                            Look-a-likes

                                            Target users who are similar to your followers

                                            Increase potential reach

                                            Gender

                                            Target users based on gender

                                            Ensure Interest

                                            relevancy

                                            Twitter Targeting Tools

                                            teedubyaccpdigitalcomemfl teedubya

                                            ccpdigitalcomemfl teedubya

                                            ccpdigitalcomemfl teedubya

                                            ccpdigitalcomemfl teedubya

                                            ccpdigitalcomemfl teedubya

                                            YouTube Ads

                                            ccpdigitalcomemfl teedubya

                                            Outbrain Outbrain httpoutbraincom

                                            ccpdigitalcomemfl teedubya

                                            Taboola Taboola httptaboolacom

                                            ccpdigitalcomemfl teedubya

                                            Facebook Talent Acquisition

                                            Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                            bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                            bull lower your recruiting costs and save you time

                                            bull target competitors location and even job titles to attract your ideal candidates

                                            ccpdigitalcomemfl teedubya

                                            Facebook Graph Search allows for Social HR Recruiting

                                            ccpdigitalcomemfl teedubya

                                            Target Your Candidates

                                            ccpdigitalcomemfl teedubya

                                            wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                            Hero Image

                                            wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                            Women Engineers

                                            wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                            Culture

                                            >

                                            Drive Candidates to Your Funnel

                                            ccpdigitalcomemfl teedubya

                                            teedubya

                                            Facebook Graph Search allows for Social HR Recruiting

                                            ccpdigitalcomemfl teedubya

                                            Reach Your Recruiting Goals

                                            14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                            ccpdigitalcomemfl teedubya

                                            Nearly 4000 Marketing TechnologiesOver 40 Categories

                                            And Growinghellip

                                            ccpdigitalcomemfl teedubya

                                            teedubyarsquos Tools ndash ccpdigitalcomemfl

                                            ccpdigitalcomemfl teedubya

                                            teedubya

                                            17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                            ccpdigitalcomemfl teedubya

                                            teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                            Connect on LinkedIn httplinkedincominteedubya

                                            • Actionable Ways Strategies and Technologies to Amplify Your C
                                            • Slide 2
                                            • Slide 3
                                            • Slide 4
                                            • Slide 5
                                            • Slide 6
                                            • Slide 7
                                            • Slide 8
                                            • Slide 9
                                            • Slide 10
                                            • Slide 11
                                            • Slide 12
                                            • Confusing
                                            • Slide 14
                                            • Silos and Silos of Data
                                            • Slide 16
                                            • Slide 17
                                            • Coordinate Your Efforts
                                            • Slide 19
                                            • Slide 20
                                            • Slide 21
                                            • Why Content Marketing
                                            • Slide 23
                                            • Slide 24
                                            • Slide 25
                                            • Content
                                            • Slide 27
                                            • Slide 28
                                            • Slide 29
                                            • Slide 30
                                            • Slide 31
                                            • Content Creation
                                            • Slide 33
                                            • Slide 34
                                            • Slide 35
                                            • Slide 36
                                            • Content Planning amp Research
                                            • Slide 38
                                            • Slide 39
                                            • Content Curation
                                            • Slide 41
                                            • Slide 42
                                            • Slide 43
                                            • Content Scheduling amp distribution
                                            • Slide 45
                                            • Slide 46
                                            • Slide 47
                                            • Slide 48
                                            • Slide 49
                                            • Slide 50
                                            • Slide 51
                                            • Content Amplification Tactics
                                            • Slide 53
                                            • Slide 54
                                            • Slide 55
                                            • Slide 56
                                            • Ways to Promote
                                            • Slide 58
                                            • Google Buy Button on SERPS
                                            • Slide 60
                                            • Slide 61
                                            • Slide 62
                                            • Slide 63
                                            • Slide 64
                                            • Influencer Outreach
                                            • Slide 66
                                            • Slide 67
                                            • Slide 68
                                            • Slide 69
                                            • Slide 70
                                            • Slide 71
                                            • Slide 72
                                            • Slide 73
                                            • Slide 74
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                                            • Slide 76
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                                            • Slide 78
                                            • Slide 79
                                            • Slide 80
                                            • Slide 81
                                            • Slide 82
                                            • Slide 83
                                            • Slide 84
                                            • Slide 85
                                            • Slide 86
                                            • Slide 87
                                            • Paid Search and SEO
                                            • Slide 89
                                            • Slide 90
                                            • Harness data explosion for better ad predictions
                                            • Slide 92
                                            • Content Paid Amplification
                                            • Slide 94
                                            • Interest Graph Actions on Content
                                            • Slide 96
                                            • Impact of Targeted Social Advertising
                                            • Slide 98
                                            • Slide 99
                                            • Slide 100
                                            • Slide 101
                                            • Slide 102
                                            • Slide 103
                                            • Slide 104
                                            • Slide 105
                                            • Slide 106
                                            • Slide 107
                                            • Slide 108
                                            • Slide 109
                                            • Slide 110
                                            • Slide 111
                                            • Before We Move On Water Breakhellip
                                            • Slide 113
                                            • Slide 114
                                            • Slide 115
                                            • Slide 116
                                            • Slide 117
                                            • Slide 118
                                            • Slide 119
                                            • Slide 120
                                            • Instagram Ads
                                            • Instagram Ads (2)
                                            • Instagram Ads (3)
                                            • Slide 124
                                            • Slide 125
                                            • Slide 126
                                            • Slide 127
                                            • Slide 128
                                            • Slide 129
                                            • Slide 130
                                            • Slide 131
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                                            • Slide 133
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                                            • Slide 141
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                                            • Slide 148
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                                            • Slide 155
                                            • Slide 156
                                            • Slide 157
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                                            • Slide 160
                                            • Slide 161
                                            • Slide 162
                                            • Slide 163

                                              JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                              ccpdigitalcomemfl teedubya

                                              Content

                                              ccpdigitalcomemfl teedubya

                                              teedubyaccpdigitalcomemfl teedubya

                                              Help us Obiwan Contentobi ndash Yoursquore our only hope

                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                              teedubyaccpdigitalcomemfl teedubya

                                              teedubyaccpdigitalcomemfl teedubya

                                              teedubyaccpdigitalcomemfl teedubya

                                              CONTENT CREATION

                                              teedubyaccpdigitalcomemfl teedubya

                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                              ccpdigitalcomemfl teedubya

                                              teedubyaccpdigitalcomemfl teedubya

                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                              CONTENT PLANNING amp RESEARCH

                                              teedubyaccpdigitalcomemfl teedubya

                                              teedubyaccpdigitalcomemfl teedubya

                                              DivvyHQ httpDivvyHQcom

                                              CONTENT CURATION

                                              teedubyaccpdigitalcomemfl teedubya

                                              teedubya

                                              GREAT WAYS TO ORGANIZE CONTENT

                                              KMULLETT

                                              teedubyaccpglobalcomcmworld

                                              Sharing is Caringhellip

                                              KMULLETT

                                              teedubyaccpglobalcomcmworld

                                              Nuzzel Nuzzel httpnuzzelcom

                                              ccpdigitalcomemfl teedubya

                                              CONTENT SCHEDULING amp DISTRIBUTION

                                              teedubyaccpdigitalcomemfl teedubya

                                              Bulk Buffer httpbulkbuffercom

                                              teedubyaccpdigitalcomemfl teedubya

                                              ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

                                              ccpdigitalcomemfl teedubya

                                              ccpdigitalcomemfl teedubya

                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                              CONTENT AMPLIFICATION TACTICS

                                              teedubyaccpdigitalcomemfl teedubya

                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                              ChrisPulleyccpdigitalcomemfl teedubya

                                              ChrisPulleyccpdigitalcomemfl teedubya

                                              ChrisPulleyccpdigitalcomemfl teedubya

                                              WAYS TO PROMOTE

                                              teedubyaccpdigitalcomemfl teedubya

                                              bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

                                              bull Micro-targeting Ideal Customers

                                              bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

                                              ChrisPulleyccpdigitalcomemfl teedubya

                                              Google Buy Button on SERPS

                                              ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

                                              Google+ Communities

                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                              Facebook Groups

                                              INFLUENCER OUTREACH

                                              teedubyaccpdigitalcomemfl teedubya

                                              teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                                              ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                              teedubyaccpdigitalcomemfl teedubya

                                              GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                                              ccpdigitalcomemfl teedubya

                                              BuzzStream Buzzstream httpwwwBuzzStreamcom

                                              ccpdigitalcomemfl teedubya

                                              GroupHigh grouphigh httpwwwgrouphighcom

                                              teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                              kciabcbcshttpGetLittleBirdcom

                                              Nimble nimble httpnimblecom

                                              ccpdigitalcomemfl teedubya

                                              teedubya

                                              VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                                              ccpdigitalcomemfl teedubya

                                              teedubya

                                              EmailHunter EmailHunter httpemailhunterco

                                              ccpdigitalcomemfl teedubya

                                              teedubyaConspire Conspire httpconspirecom

                                              ccpdigitalcomemfl teedubya

                                              teedubya

                                              Outreach Outreach_io httpoutreachio

                                              ccpdigitalcomemfl teedubya

                                              teedubya

                                              Advocate Engagement Platforms

                                              ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                              Hashtags httphashtagsorg

                                              Use hashtags to search for threads about subjects such as socialselling

                                              ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                              Digital Advertising

                                              ccpdigitalcomemfl teedubya

                                              The Advertising Quandary

                                              ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                              -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                              ccpdigitalcomemfl teedubya

                                              Digital AdvertisingHighly-targeted relevant traffic to your site

                                              bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                              ccpdigitalcomemfl teedubya

                                              PAID SEARCH AND SEO

                                              teedubyaccpdigitalcomemfl teedubya

                                              ccpglobalcommartechconf teedubya

                                              ccpglobalcommartechconf teedubya

                                              ccpglobalcommartechconf teedubya

                                              Harness data explosion for better ad predictionsYesterdayrsquos data

                                              5 ndash 8 data points Every possible data point about a clickvs

                                              Premature relationship of page views to purchase

                                              probability

                                              15

                                              10

                                              5

                                              -20 -10 10 20 30 40 50 60

                                              In depth seasonality and other insights

                                              15

                                              10

                                              5

                                              -20 -10 10 20 30 40 50 60

                                              Todayrsquos data

                                              ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                              Week 3 4 5 6

                                              31

                                              6370

                                              105

                                              Not QuanticMind QuanticMindGross

                                              Margin Lift

                                              CONTENT PAID AMPLIFICATION

                                              teedubyaccpdigitalcomemfl teedubya

                                              teedubyaccpdigitalcomemfl teedubya

                                              Interest Graph Actions on Content

                                              ccpdigitalcomemfl teedubya

                                              ccpdigitalcomemfl teedubya

                                              Keywords Yes No

                                              Likes No Yes

                                              Demographics Limited Extensive

                                              Psychographics No Yes

                                              Geography Yes Yes

                                              Internal URL No Yes

                                              External URL Yes Yes

                                              Purchase Intent Learn Research None

                                              Sales Cycle Short Long

                                              Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                              ccpdigitalcomemfl teedubya

                                              teedubya

                                              Facebook Graph Search opens up many different opportunities

                                              ccpdigitalcomemfl teedubya

                                              teedubya

                                              Facebook Graph Search opens up many different opportunities BRO

                                              ccpdigitalcomemfl teedubya

                                              $240 billion

                                              ccpdigitalcomemfl teedubya

                                              teedubyaccpdigitalcomemfl teedubya

                                              Pixels Pixels Pixels

                                              teedubyaccpdigitalcomemfl teedubya

                                              Pixels Pixels Pixels

                                              $240 billion

                                              ccpdigitalcomemfl teedubya

                                              Advanced Ad Targeting

                                              Advanced Targeting

                                              ccpdigitalcomemfl teedubya

                                              Advanced Targeting

                                              ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                              Third-Party Databases

                                              Combine Facebook data and interest targeting

                                              ccpdigitalcomemfl teedubya

                                              Workforce Targeting

                                              ccpdigitalcomemfl teedubya

                                              Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                              ccpdigitalcomemfl teedubya

                                              ccpdigitalcomemfl teedubya

                                              $240 billion

                                              ccpdigitalcomemfl teedubya

                                              Some Facts About Facebook

                                              Before We Move On Water Breakhellip

                                              ccpdigitalcomemfl teedubya

                                              Number of monthly active users144 billion

                                              ccpdigitalcomemfl teedubya

                                              ccpdigitalcomemfl teedubya

                                              ccpdigitalcomemfl teedubya

                                              ccpdigitalcomemfl teedubya

                                              Lead Ads

                                              ccpdigitalcomemfl teedubya

                                              ccpdigitalcomemfl teedubya

                                              ccpdigitalcomemfl teedubya

                                              ccpdigitalcomemfl teedubya

                                              Instagram Ads

                                              ccpdigitalcomemfl teedubya

                                              Instagram Ads

                                              ccpdigitalcomemfl teedubya

                                              Instagram Ads

                                              ccpdigitalcomemfl teedubya

                                              ccpdigitalcomemfl teedubya

                                              Account Based Social Selling

                                              ccpdigitalcomemfl teedubya

                                              Wal-Mart

                                              7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                              Wal-Mart Inception

                                              teedubya

                                              Sniply sniply httpsniply

                                              2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                              Starbucks Inception

                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                              Native Adverti$$$ng

                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                              ccpglobalcomcmworld teedubya

                                              Pinterest Advertising

                                              ccpdigitalcomemfl teedubya

                                              ccpglobalcomcmworld teedubyaReddit Advertising

                                              ccpdigitalcomemfl teedubya

                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                              StumbleUpon Ads ndash stumbleuponcomadvertising

                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                              Twitter Advertising

                                              ccpdigitalcomemfl teedubya

                                              TWITTER ADVERTISING OPTIONS

                                              ccpdigitalcomemfl teedubya

                                              Twitter offers a variety of paid services to advertisers Promoted accounts

                                              This is considered the quickest way to build an active community of advocates and influencers for your business

                                              Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                              BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                              Promoted Accounts

                                              teedubyaccpdigitalcomemfl teedubya

                                              Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                              Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                              MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                              Promoted Trends

                                              teedubyaccpdigitalcomemfl teedubya

                                              Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                              A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                              Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                              AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                              Promoted Tweets

                                              teedubyaccpdigitalcomemfl teedubya

                                              Geo

                                              Target users based on

                                              geographic location

                                              Narrow in on key markets

                                              Search

                                              Target users who are searching

                                              on relevant keywords

                                              Ensure relevancy

                                              Followers

                                              Target your Followers

                                              Leverage brand advocates

                                              Interest

                                              Target users based on their

                                              interests

                                              Resonate with users

                                              Mobile

                                              Target users on the go

                                              Reach at point-of-purchase

                                              Look-a-likes

                                              Target users who are similar to your followers

                                              Increase potential reach

                                              Gender

                                              Target users based on gender

                                              Ensure Interest

                                              relevancy

                                              Twitter Targeting Tools

                                              teedubyaccpdigitalcomemfl teedubya

                                              ccpdigitalcomemfl teedubya

                                              ccpdigitalcomemfl teedubya

                                              ccpdigitalcomemfl teedubya

                                              ccpdigitalcomemfl teedubya

                                              YouTube Ads

                                              ccpdigitalcomemfl teedubya

                                              Outbrain Outbrain httpoutbraincom

                                              ccpdigitalcomemfl teedubya

                                              Taboola Taboola httptaboolacom

                                              ccpdigitalcomemfl teedubya

                                              Facebook Talent Acquisition

                                              Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                              bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                              bull lower your recruiting costs and save you time

                                              bull target competitors location and even job titles to attract your ideal candidates

                                              ccpdigitalcomemfl teedubya

                                              Facebook Graph Search allows for Social HR Recruiting

                                              ccpdigitalcomemfl teedubya

                                              Target Your Candidates

                                              ccpdigitalcomemfl teedubya

                                              wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                              Hero Image

                                              wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                              Women Engineers

                                              wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                              Culture

                                              >

                                              Drive Candidates to Your Funnel

                                              ccpdigitalcomemfl teedubya

                                              teedubya

                                              Facebook Graph Search allows for Social HR Recruiting

                                              ccpdigitalcomemfl teedubya

                                              Reach Your Recruiting Goals

                                              14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                              ccpdigitalcomemfl teedubya

                                              Nearly 4000 Marketing TechnologiesOver 40 Categories

                                              And Growinghellip

                                              ccpdigitalcomemfl teedubya

                                              teedubyarsquos Tools ndash ccpdigitalcomemfl

                                              ccpdigitalcomemfl teedubya

                                              teedubya

                                              17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                              ccpdigitalcomemfl teedubya

                                              teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                              Connect on LinkedIn httplinkedincominteedubya

                                              • Actionable Ways Strategies and Technologies to Amplify Your C
                                              • Slide 2
                                              • Slide 3
                                              • Slide 4
                                              • Slide 5
                                              • Slide 6
                                              • Slide 7
                                              • Slide 8
                                              • Slide 9
                                              • Slide 10
                                              • Slide 11
                                              • Slide 12
                                              • Confusing
                                              • Slide 14
                                              • Silos and Silos of Data
                                              • Slide 16
                                              • Slide 17
                                              • Coordinate Your Efforts
                                              • Slide 19
                                              • Slide 20
                                              • Slide 21
                                              • Why Content Marketing
                                              • Slide 23
                                              • Slide 24
                                              • Slide 25
                                              • Content
                                              • Slide 27
                                              • Slide 28
                                              • Slide 29
                                              • Slide 30
                                              • Slide 31
                                              • Content Creation
                                              • Slide 33
                                              • Slide 34
                                              • Slide 35
                                              • Slide 36
                                              • Content Planning amp Research
                                              • Slide 38
                                              • Slide 39
                                              • Content Curation
                                              • Slide 41
                                              • Slide 42
                                              • Slide 43
                                              • Content Scheduling amp distribution
                                              • Slide 45
                                              • Slide 46
                                              • Slide 47
                                              • Slide 48
                                              • Slide 49
                                              • Slide 50
                                              • Slide 51
                                              • Content Amplification Tactics
                                              • Slide 53
                                              • Slide 54
                                              • Slide 55
                                              • Slide 56
                                              • Ways to Promote
                                              • Slide 58
                                              • Google Buy Button on SERPS
                                              • Slide 60
                                              • Slide 61
                                              • Slide 62
                                              • Slide 63
                                              • Slide 64
                                              • Influencer Outreach
                                              • Slide 66
                                              • Slide 67
                                              • Slide 68
                                              • Slide 69
                                              • Slide 70
                                              • Slide 71
                                              • Slide 72
                                              • Slide 73
                                              • Slide 74
                                              • Slide 75
                                              • Slide 76
                                              • Slide 77
                                              • Slide 78
                                              • Slide 79
                                              • Slide 80
                                              • Slide 81
                                              • Slide 82
                                              • Slide 83
                                              • Slide 84
                                              • Slide 85
                                              • Slide 86
                                              • Slide 87
                                              • Paid Search and SEO
                                              • Slide 89
                                              • Slide 90
                                              • Harness data explosion for better ad predictions
                                              • Slide 92
                                              • Content Paid Amplification
                                              • Slide 94
                                              • Interest Graph Actions on Content
                                              • Slide 96
                                              • Impact of Targeted Social Advertising
                                              • Slide 98
                                              • Slide 99
                                              • Slide 100
                                              • Slide 101
                                              • Slide 102
                                              • Slide 103
                                              • Slide 104
                                              • Slide 105
                                              • Slide 106
                                              • Slide 107
                                              • Slide 108
                                              • Slide 109
                                              • Slide 110
                                              • Slide 111
                                              • Before We Move On Water Breakhellip
                                              • Slide 113
                                              • Slide 114
                                              • Slide 115
                                              • Slide 116
                                              • Slide 117
                                              • Slide 118
                                              • Slide 119
                                              • Slide 120
                                              • Instagram Ads
                                              • Instagram Ads (2)
                                              • Instagram Ads (3)
                                              • Slide 124
                                              • Slide 125
                                              • Slide 126
                                              • Slide 127
                                              • Slide 128
                                              • Slide 129
                                              • Slide 130
                                              • Slide 131
                                              • Slide 132
                                              • Slide 133
                                              • Slide 134
                                              • Slide 135
                                              • Slide 136
                                              • Slide 137
                                              • Slide 138
                                              • Slide 139
                                              • Slide 140
                                              • Slide 141
                                              • Slide 142
                                              • Slide 143
                                              • Slide 144
                                              • Slide 145
                                              • Slide 146
                                              • Slide 147
                                              • Slide 148
                                              • Slide 149
                                              • Slide 150
                                              • Slide 151
                                              • Slide 152
                                              • Slide 153
                                              • Slide 154
                                              • Slide 155
                                              • Slide 156
                                              • Slide 157
                                              • Slide 158
                                              • Slide 159
                                              • Slide 160
                                              • Slide 161
                                              • Slide 162
                                              • Slide 163

                                                ccpdigitalcomemfl teedubya

                                                Content

                                                ccpdigitalcomemfl teedubya

                                                teedubyaccpdigitalcomemfl teedubya

                                                Help us Obiwan Contentobi ndash Yoursquore our only hope

                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                teedubyaccpdigitalcomemfl teedubya

                                                teedubyaccpdigitalcomemfl teedubya

                                                teedubyaccpdigitalcomemfl teedubya

                                                CONTENT CREATION

                                                teedubyaccpdigitalcomemfl teedubya

                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                ccpdigitalcomemfl teedubya

                                                teedubyaccpdigitalcomemfl teedubya

                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                CONTENT PLANNING amp RESEARCH

                                                teedubyaccpdigitalcomemfl teedubya

                                                teedubyaccpdigitalcomemfl teedubya

                                                DivvyHQ httpDivvyHQcom

                                                CONTENT CURATION

                                                teedubyaccpdigitalcomemfl teedubya

                                                teedubya

                                                GREAT WAYS TO ORGANIZE CONTENT

                                                KMULLETT

                                                teedubyaccpglobalcomcmworld

                                                Sharing is Caringhellip

                                                KMULLETT

                                                teedubyaccpglobalcomcmworld

                                                Nuzzel Nuzzel httpnuzzelcom

                                                ccpdigitalcomemfl teedubya

                                                CONTENT SCHEDULING amp DISTRIBUTION

                                                teedubyaccpdigitalcomemfl teedubya

                                                Bulk Buffer httpbulkbuffercom

                                                teedubyaccpdigitalcomemfl teedubya

                                                ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

                                                ccpdigitalcomemfl teedubya

                                                ccpdigitalcomemfl teedubya

                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                CONTENT AMPLIFICATION TACTICS

                                                teedubyaccpdigitalcomemfl teedubya

                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                ChrisPulleyccpdigitalcomemfl teedubya

                                                ChrisPulleyccpdigitalcomemfl teedubya

                                                ChrisPulleyccpdigitalcomemfl teedubya

                                                WAYS TO PROMOTE

                                                teedubyaccpdigitalcomemfl teedubya

                                                bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

                                                bull Micro-targeting Ideal Customers

                                                bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

                                                ChrisPulleyccpdigitalcomemfl teedubya

                                                Google Buy Button on SERPS

                                                ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

                                                Google+ Communities

                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                Facebook Groups

                                                INFLUENCER OUTREACH

                                                teedubyaccpdigitalcomemfl teedubya

                                                teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                                                ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                teedubyaccpdigitalcomemfl teedubya

                                                GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                                                ccpdigitalcomemfl teedubya

                                                BuzzStream Buzzstream httpwwwBuzzStreamcom

                                                ccpdigitalcomemfl teedubya

                                                GroupHigh grouphigh httpwwwgrouphighcom

                                                teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                kciabcbcshttpGetLittleBirdcom

                                                Nimble nimble httpnimblecom

                                                ccpdigitalcomemfl teedubya

                                                teedubya

                                                VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                                                ccpdigitalcomemfl teedubya

                                                teedubya

                                                EmailHunter EmailHunter httpemailhunterco

                                                ccpdigitalcomemfl teedubya

                                                teedubyaConspire Conspire httpconspirecom

                                                ccpdigitalcomemfl teedubya

                                                teedubya

                                                Outreach Outreach_io httpoutreachio

                                                ccpdigitalcomemfl teedubya

                                                teedubya

                                                Advocate Engagement Platforms

                                                ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                Hashtags httphashtagsorg

                                                Use hashtags to search for threads about subjects such as socialselling

                                                ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                                Digital Advertising

                                                ccpdigitalcomemfl teedubya

                                                The Advertising Quandary

                                                ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                                -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                                ccpdigitalcomemfl teedubya

                                                Digital AdvertisingHighly-targeted relevant traffic to your site

                                                bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                                ccpdigitalcomemfl teedubya

                                                PAID SEARCH AND SEO

                                                teedubyaccpdigitalcomemfl teedubya

                                                ccpglobalcommartechconf teedubya

                                                ccpglobalcommartechconf teedubya

                                                ccpglobalcommartechconf teedubya

                                                Harness data explosion for better ad predictionsYesterdayrsquos data

                                                5 ndash 8 data points Every possible data point about a clickvs

                                                Premature relationship of page views to purchase

                                                probability

                                                15

                                                10

                                                5

                                                -20 -10 10 20 30 40 50 60

                                                In depth seasonality and other insights

                                                15

                                                10

                                                5

                                                -20 -10 10 20 30 40 50 60

                                                Todayrsquos data

                                                ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                Week 3 4 5 6

                                                31

                                                6370

                                                105

                                                Not QuanticMind QuanticMindGross

                                                Margin Lift

                                                CONTENT PAID AMPLIFICATION

                                                teedubyaccpdigitalcomemfl teedubya

                                                teedubyaccpdigitalcomemfl teedubya

                                                Interest Graph Actions on Content

                                                ccpdigitalcomemfl teedubya

                                                ccpdigitalcomemfl teedubya

                                                Keywords Yes No

                                                Likes No Yes

                                                Demographics Limited Extensive

                                                Psychographics No Yes

                                                Geography Yes Yes

                                                Internal URL No Yes

                                                External URL Yes Yes

                                                Purchase Intent Learn Research None

                                                Sales Cycle Short Long

                                                Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                ccpdigitalcomemfl teedubya

                                                teedubya

                                                Facebook Graph Search opens up many different opportunities

                                                ccpdigitalcomemfl teedubya

                                                teedubya

                                                Facebook Graph Search opens up many different opportunities BRO

                                                ccpdigitalcomemfl teedubya

                                                $240 billion

                                                ccpdigitalcomemfl teedubya

                                                teedubyaccpdigitalcomemfl teedubya

                                                Pixels Pixels Pixels

                                                teedubyaccpdigitalcomemfl teedubya

                                                Pixels Pixels Pixels

                                                $240 billion

                                                ccpdigitalcomemfl teedubya

                                                Advanced Ad Targeting

                                                Advanced Targeting

                                                ccpdigitalcomemfl teedubya

                                                Advanced Targeting

                                                ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                Third-Party Databases

                                                Combine Facebook data and interest targeting

                                                ccpdigitalcomemfl teedubya

                                                Workforce Targeting

                                                ccpdigitalcomemfl teedubya

                                                Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                ccpdigitalcomemfl teedubya

                                                ccpdigitalcomemfl teedubya

                                                $240 billion

                                                ccpdigitalcomemfl teedubya

                                                Some Facts About Facebook

                                                Before We Move On Water Breakhellip

                                                ccpdigitalcomemfl teedubya

                                                Number of monthly active users144 billion

                                                ccpdigitalcomemfl teedubya

                                                ccpdigitalcomemfl teedubya

                                                ccpdigitalcomemfl teedubya

                                                ccpdigitalcomemfl teedubya

                                                Lead Ads

                                                ccpdigitalcomemfl teedubya

                                                ccpdigitalcomemfl teedubya

                                                ccpdigitalcomemfl teedubya

                                                ccpdigitalcomemfl teedubya

                                                Instagram Ads

                                                ccpdigitalcomemfl teedubya

                                                Instagram Ads

                                                ccpdigitalcomemfl teedubya

                                                Instagram Ads

                                                ccpdigitalcomemfl teedubya

                                                ccpdigitalcomemfl teedubya

                                                Account Based Social Selling

                                                ccpdigitalcomemfl teedubya

                                                Wal-Mart

                                                7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                Wal-Mart Inception

                                                teedubya

                                                Sniply sniply httpsniply

                                                2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                Starbucks Inception

                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                Native Adverti$$$ng

                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                ccpglobalcomcmworld teedubya

                                                Pinterest Advertising

                                                ccpdigitalcomemfl teedubya

                                                ccpglobalcomcmworld teedubyaReddit Advertising

                                                ccpdigitalcomemfl teedubya

                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                StumbleUpon Ads ndash stumbleuponcomadvertising

                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                Twitter Advertising

                                                ccpdigitalcomemfl teedubya

                                                TWITTER ADVERTISING OPTIONS

                                                ccpdigitalcomemfl teedubya

                                                Twitter offers a variety of paid services to advertisers Promoted accounts

                                                This is considered the quickest way to build an active community of advocates and influencers for your business

                                                Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                Promoted Accounts

                                                teedubyaccpdigitalcomemfl teedubya

                                                Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                Promoted Trends

                                                teedubyaccpdigitalcomemfl teedubya

                                                Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                Promoted Tweets

                                                teedubyaccpdigitalcomemfl teedubya

                                                Geo

                                                Target users based on

                                                geographic location

                                                Narrow in on key markets

                                                Search

                                                Target users who are searching

                                                on relevant keywords

                                                Ensure relevancy

                                                Followers

                                                Target your Followers

                                                Leverage brand advocates

                                                Interest

                                                Target users based on their

                                                interests

                                                Resonate with users

                                                Mobile

                                                Target users on the go

                                                Reach at point-of-purchase

                                                Look-a-likes

                                                Target users who are similar to your followers

                                                Increase potential reach

                                                Gender

                                                Target users based on gender

                                                Ensure Interest

                                                relevancy

                                                Twitter Targeting Tools

                                                teedubyaccpdigitalcomemfl teedubya

                                                ccpdigitalcomemfl teedubya

                                                ccpdigitalcomemfl teedubya

                                                ccpdigitalcomemfl teedubya

                                                ccpdigitalcomemfl teedubya

                                                YouTube Ads

                                                ccpdigitalcomemfl teedubya

                                                Outbrain Outbrain httpoutbraincom

                                                ccpdigitalcomemfl teedubya

                                                Taboola Taboola httptaboolacom

                                                ccpdigitalcomemfl teedubya

                                                Facebook Talent Acquisition

                                                Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                bull lower your recruiting costs and save you time

                                                bull target competitors location and even job titles to attract your ideal candidates

                                                ccpdigitalcomemfl teedubya

                                                Facebook Graph Search allows for Social HR Recruiting

                                                ccpdigitalcomemfl teedubya

                                                Target Your Candidates

                                                ccpdigitalcomemfl teedubya

                                                wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                Hero Image

                                                wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                Women Engineers

                                                wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                Culture

                                                >

                                                Drive Candidates to Your Funnel

                                                ccpdigitalcomemfl teedubya

                                                teedubya

                                                Facebook Graph Search allows for Social HR Recruiting

                                                ccpdigitalcomemfl teedubya

                                                Reach Your Recruiting Goals

                                                14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                ccpdigitalcomemfl teedubya

                                                Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                And Growinghellip

                                                ccpdigitalcomemfl teedubya

                                                teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                ccpdigitalcomemfl teedubya

                                                teedubya

                                                17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                ccpdigitalcomemfl teedubya

                                                teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                Connect on LinkedIn httplinkedincominteedubya

                                                • Actionable Ways Strategies and Technologies to Amplify Your C
                                                • Slide 2
                                                • Slide 3
                                                • Slide 4
                                                • Slide 5
                                                • Slide 6
                                                • Slide 7
                                                • Slide 8
                                                • Slide 9
                                                • Slide 10
                                                • Slide 11
                                                • Slide 12
                                                • Confusing
                                                • Slide 14
                                                • Silos and Silos of Data
                                                • Slide 16
                                                • Slide 17
                                                • Coordinate Your Efforts
                                                • Slide 19
                                                • Slide 20
                                                • Slide 21
                                                • Why Content Marketing
                                                • Slide 23
                                                • Slide 24
                                                • Slide 25
                                                • Content
                                                • Slide 27
                                                • Slide 28
                                                • Slide 29
                                                • Slide 30
                                                • Slide 31
                                                • Content Creation
                                                • Slide 33
                                                • Slide 34
                                                • Slide 35
                                                • Slide 36
                                                • Content Planning amp Research
                                                • Slide 38
                                                • Slide 39
                                                • Content Curation
                                                • Slide 41
                                                • Slide 42
                                                • Slide 43
                                                • Content Scheduling amp distribution
                                                • Slide 45
                                                • Slide 46
                                                • Slide 47
                                                • Slide 48
                                                • Slide 49
                                                • Slide 50
                                                • Slide 51
                                                • Content Amplification Tactics
                                                • Slide 53
                                                • Slide 54
                                                • Slide 55
                                                • Slide 56
                                                • Ways to Promote
                                                • Slide 58
                                                • Google Buy Button on SERPS
                                                • Slide 60
                                                • Slide 61
                                                • Slide 62
                                                • Slide 63
                                                • Slide 64
                                                • Influencer Outreach
                                                • Slide 66
                                                • Slide 67
                                                • Slide 68
                                                • Slide 69
                                                • Slide 70
                                                • Slide 71
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                                                • Slide 81
                                                • Slide 82
                                                • Slide 83
                                                • Slide 84
                                                • Slide 85
                                                • Slide 86
                                                • Slide 87
                                                • Paid Search and SEO
                                                • Slide 89
                                                • Slide 90
                                                • Harness data explosion for better ad predictions
                                                • Slide 92
                                                • Content Paid Amplification
                                                • Slide 94
                                                • Interest Graph Actions on Content
                                                • Slide 96
                                                • Impact of Targeted Social Advertising
                                                • Slide 98
                                                • Slide 99
                                                • Slide 100
                                                • Slide 101
                                                • Slide 102
                                                • Slide 103
                                                • Slide 104
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                                                • Slide 109
                                                • Slide 110
                                                • Slide 111
                                                • Before We Move On Water Breakhellip
                                                • Slide 113
                                                • Slide 114
                                                • Slide 115
                                                • Slide 116
                                                • Slide 117
                                                • Slide 118
                                                • Slide 119
                                                • Slide 120
                                                • Instagram Ads
                                                • Instagram Ads (2)
                                                • Instagram Ads (3)
                                                • Slide 124
                                                • Slide 125
                                                • Slide 126
                                                • Slide 127
                                                • Slide 128
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                                                • Slide 163

                                                  Content

                                                  ccpdigitalcomemfl teedubya

                                                  teedubyaccpdigitalcomemfl teedubya

                                                  Help us Obiwan Contentobi ndash Yoursquore our only hope

                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                  teedubyaccpdigitalcomemfl teedubya

                                                  teedubyaccpdigitalcomemfl teedubya

                                                  teedubyaccpdigitalcomemfl teedubya

                                                  CONTENT CREATION

                                                  teedubyaccpdigitalcomemfl teedubya

                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                  ccpdigitalcomemfl teedubya

                                                  teedubyaccpdigitalcomemfl teedubya

                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                  CONTENT PLANNING amp RESEARCH

                                                  teedubyaccpdigitalcomemfl teedubya

                                                  teedubyaccpdigitalcomemfl teedubya

                                                  DivvyHQ httpDivvyHQcom

                                                  CONTENT CURATION

                                                  teedubyaccpdigitalcomemfl teedubya

                                                  teedubya

                                                  GREAT WAYS TO ORGANIZE CONTENT

                                                  KMULLETT

                                                  teedubyaccpglobalcomcmworld

                                                  Sharing is Caringhellip

                                                  KMULLETT

                                                  teedubyaccpglobalcomcmworld

                                                  Nuzzel Nuzzel httpnuzzelcom

                                                  ccpdigitalcomemfl teedubya

                                                  CONTENT SCHEDULING amp DISTRIBUTION

                                                  teedubyaccpdigitalcomemfl teedubya

                                                  Bulk Buffer httpbulkbuffercom

                                                  teedubyaccpdigitalcomemfl teedubya

                                                  ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

                                                  ccpdigitalcomemfl teedubya

                                                  ccpdigitalcomemfl teedubya

                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                  CONTENT AMPLIFICATION TACTICS

                                                  teedubyaccpdigitalcomemfl teedubya

                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                  ChrisPulleyccpdigitalcomemfl teedubya

                                                  ChrisPulleyccpdigitalcomemfl teedubya

                                                  ChrisPulleyccpdigitalcomemfl teedubya

                                                  WAYS TO PROMOTE

                                                  teedubyaccpdigitalcomemfl teedubya

                                                  bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

                                                  bull Micro-targeting Ideal Customers

                                                  bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

                                                  ChrisPulleyccpdigitalcomemfl teedubya

                                                  Google Buy Button on SERPS

                                                  ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

                                                  Google+ Communities

                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                  Facebook Groups

                                                  INFLUENCER OUTREACH

                                                  teedubyaccpdigitalcomemfl teedubya

                                                  teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                                                  ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                  teedubyaccpdigitalcomemfl teedubya

                                                  GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                                                  ccpdigitalcomemfl teedubya

                                                  BuzzStream Buzzstream httpwwwBuzzStreamcom

                                                  ccpdigitalcomemfl teedubya

                                                  GroupHigh grouphigh httpwwwgrouphighcom

                                                  teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                  kciabcbcshttpGetLittleBirdcom

                                                  Nimble nimble httpnimblecom

                                                  ccpdigitalcomemfl teedubya

                                                  teedubya

                                                  VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                                                  ccpdigitalcomemfl teedubya

                                                  teedubya

                                                  EmailHunter EmailHunter httpemailhunterco

                                                  ccpdigitalcomemfl teedubya

                                                  teedubyaConspire Conspire httpconspirecom

                                                  ccpdigitalcomemfl teedubya

                                                  teedubya

                                                  Outreach Outreach_io httpoutreachio

                                                  ccpdigitalcomemfl teedubya

                                                  teedubya

                                                  Advocate Engagement Platforms

                                                  ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                  Hashtags httphashtagsorg

                                                  Use hashtags to search for threads about subjects such as socialselling

                                                  ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                                  Digital Advertising

                                                  ccpdigitalcomemfl teedubya

                                                  The Advertising Quandary

                                                  ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                                  -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                                  ccpdigitalcomemfl teedubya

                                                  Digital AdvertisingHighly-targeted relevant traffic to your site

                                                  bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                                  ccpdigitalcomemfl teedubya

                                                  PAID SEARCH AND SEO

                                                  teedubyaccpdigitalcomemfl teedubya

                                                  ccpglobalcommartechconf teedubya

                                                  ccpglobalcommartechconf teedubya

                                                  ccpglobalcommartechconf teedubya

                                                  Harness data explosion for better ad predictionsYesterdayrsquos data

                                                  5 ndash 8 data points Every possible data point about a clickvs

                                                  Premature relationship of page views to purchase

                                                  probability

                                                  15

                                                  10

                                                  5

                                                  -20 -10 10 20 30 40 50 60

                                                  In depth seasonality and other insights

                                                  15

                                                  10

                                                  5

                                                  -20 -10 10 20 30 40 50 60

                                                  Todayrsquos data

                                                  ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                  Week 3 4 5 6

                                                  31

                                                  6370

                                                  105

                                                  Not QuanticMind QuanticMindGross

                                                  Margin Lift

                                                  CONTENT PAID AMPLIFICATION

                                                  teedubyaccpdigitalcomemfl teedubya

                                                  teedubyaccpdigitalcomemfl teedubya

                                                  Interest Graph Actions on Content

                                                  ccpdigitalcomemfl teedubya

                                                  ccpdigitalcomemfl teedubya

                                                  Keywords Yes No

                                                  Likes No Yes

                                                  Demographics Limited Extensive

                                                  Psychographics No Yes

                                                  Geography Yes Yes

                                                  Internal URL No Yes

                                                  External URL Yes Yes

                                                  Purchase Intent Learn Research None

                                                  Sales Cycle Short Long

                                                  Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                  ccpdigitalcomemfl teedubya

                                                  teedubya

                                                  Facebook Graph Search opens up many different opportunities

                                                  ccpdigitalcomemfl teedubya

                                                  teedubya

                                                  Facebook Graph Search opens up many different opportunities BRO

                                                  ccpdigitalcomemfl teedubya

                                                  $240 billion

                                                  ccpdigitalcomemfl teedubya

                                                  teedubyaccpdigitalcomemfl teedubya

                                                  Pixels Pixels Pixels

                                                  teedubyaccpdigitalcomemfl teedubya

                                                  Pixels Pixels Pixels

                                                  $240 billion

                                                  ccpdigitalcomemfl teedubya

                                                  Advanced Ad Targeting

                                                  Advanced Targeting

                                                  ccpdigitalcomemfl teedubya

                                                  Advanced Targeting

                                                  ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                  Third-Party Databases

                                                  Combine Facebook data and interest targeting

                                                  ccpdigitalcomemfl teedubya

                                                  Workforce Targeting

                                                  ccpdigitalcomemfl teedubya

                                                  Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                  ccpdigitalcomemfl teedubya

                                                  ccpdigitalcomemfl teedubya

                                                  $240 billion

                                                  ccpdigitalcomemfl teedubya

                                                  Some Facts About Facebook

                                                  Before We Move On Water Breakhellip

                                                  ccpdigitalcomemfl teedubya

                                                  Number of monthly active users144 billion

                                                  ccpdigitalcomemfl teedubya

                                                  ccpdigitalcomemfl teedubya

                                                  ccpdigitalcomemfl teedubya

                                                  ccpdigitalcomemfl teedubya

                                                  Lead Ads

                                                  ccpdigitalcomemfl teedubya

                                                  ccpdigitalcomemfl teedubya

                                                  ccpdigitalcomemfl teedubya

                                                  ccpdigitalcomemfl teedubya

                                                  Instagram Ads

                                                  ccpdigitalcomemfl teedubya

                                                  Instagram Ads

                                                  ccpdigitalcomemfl teedubya

                                                  Instagram Ads

                                                  ccpdigitalcomemfl teedubya

                                                  ccpdigitalcomemfl teedubya

                                                  Account Based Social Selling

                                                  ccpdigitalcomemfl teedubya

                                                  Wal-Mart

                                                  7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                  Wal-Mart Inception

                                                  teedubya

                                                  Sniply sniply httpsniply

                                                  2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                  Starbucks Inception

                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                  Native Adverti$$$ng

                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                  ccpglobalcomcmworld teedubya

                                                  Pinterest Advertising

                                                  ccpdigitalcomemfl teedubya

                                                  ccpglobalcomcmworld teedubyaReddit Advertising

                                                  ccpdigitalcomemfl teedubya

                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                  StumbleUpon Ads ndash stumbleuponcomadvertising

                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                  Twitter Advertising

                                                  ccpdigitalcomemfl teedubya

                                                  TWITTER ADVERTISING OPTIONS

                                                  ccpdigitalcomemfl teedubya

                                                  Twitter offers a variety of paid services to advertisers Promoted accounts

                                                  This is considered the quickest way to build an active community of advocates and influencers for your business

                                                  Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                  BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                  Promoted Accounts

                                                  teedubyaccpdigitalcomemfl teedubya

                                                  Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                  Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                  MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                  Promoted Trends

                                                  teedubyaccpdigitalcomemfl teedubya

                                                  Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                  A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                  Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                  AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                  Promoted Tweets

                                                  teedubyaccpdigitalcomemfl teedubya

                                                  Geo

                                                  Target users based on

                                                  geographic location

                                                  Narrow in on key markets

                                                  Search

                                                  Target users who are searching

                                                  on relevant keywords

                                                  Ensure relevancy

                                                  Followers

                                                  Target your Followers

                                                  Leverage brand advocates

                                                  Interest

                                                  Target users based on their

                                                  interests

                                                  Resonate with users

                                                  Mobile

                                                  Target users on the go

                                                  Reach at point-of-purchase

                                                  Look-a-likes

                                                  Target users who are similar to your followers

                                                  Increase potential reach

                                                  Gender

                                                  Target users based on gender

                                                  Ensure Interest

                                                  relevancy

                                                  Twitter Targeting Tools

                                                  teedubyaccpdigitalcomemfl teedubya

                                                  ccpdigitalcomemfl teedubya

                                                  ccpdigitalcomemfl teedubya

                                                  ccpdigitalcomemfl teedubya

                                                  ccpdigitalcomemfl teedubya

                                                  YouTube Ads

                                                  ccpdigitalcomemfl teedubya

                                                  Outbrain Outbrain httpoutbraincom

                                                  ccpdigitalcomemfl teedubya

                                                  Taboola Taboola httptaboolacom

                                                  ccpdigitalcomemfl teedubya

                                                  Facebook Talent Acquisition

                                                  Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                  bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                  bull lower your recruiting costs and save you time

                                                  bull target competitors location and even job titles to attract your ideal candidates

                                                  ccpdigitalcomemfl teedubya

                                                  Facebook Graph Search allows for Social HR Recruiting

                                                  ccpdigitalcomemfl teedubya

                                                  Target Your Candidates

                                                  ccpdigitalcomemfl teedubya

                                                  wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                  Hero Image

                                                  wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                  Women Engineers

                                                  wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                  Culture

                                                  >

                                                  Drive Candidates to Your Funnel

                                                  ccpdigitalcomemfl teedubya

                                                  teedubya

                                                  Facebook Graph Search allows for Social HR Recruiting

                                                  ccpdigitalcomemfl teedubya

                                                  Reach Your Recruiting Goals

                                                  14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                  ccpdigitalcomemfl teedubya

                                                  Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                  And Growinghellip

                                                  ccpdigitalcomemfl teedubya

                                                  teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                  ccpdigitalcomemfl teedubya

                                                  teedubya

                                                  17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                  ccpdigitalcomemfl teedubya

                                                  teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                  Connect on LinkedIn httplinkedincominteedubya

                                                  • Actionable Ways Strategies and Technologies to Amplify Your C
                                                  • Slide 2
                                                  • Slide 3
                                                  • Slide 4
                                                  • Slide 5
                                                  • Slide 6
                                                  • Slide 7
                                                  • Slide 8
                                                  • Slide 9
                                                  • Slide 10
                                                  • Slide 11
                                                  • Slide 12
                                                  • Confusing
                                                  • Slide 14
                                                  • Silos and Silos of Data
                                                  • Slide 16
                                                  • Slide 17
                                                  • Coordinate Your Efforts
                                                  • Slide 19
                                                  • Slide 20
                                                  • Slide 21
                                                  • Why Content Marketing
                                                  • Slide 23
                                                  • Slide 24
                                                  • Slide 25
                                                  • Content
                                                  • Slide 27
                                                  • Slide 28
                                                  • Slide 29
                                                  • Slide 30
                                                  • Slide 31
                                                  • Content Creation
                                                  • Slide 33
                                                  • Slide 34
                                                  • Slide 35
                                                  • Slide 36
                                                  • Content Planning amp Research
                                                  • Slide 38
                                                  • Slide 39
                                                  • Content Curation
                                                  • Slide 41
                                                  • Slide 42
                                                  • Slide 43
                                                  • Content Scheduling amp distribution
                                                  • Slide 45
                                                  • Slide 46
                                                  • Slide 47
                                                  • Slide 48
                                                  • Slide 49
                                                  • Slide 50
                                                  • Slide 51
                                                  • Content Amplification Tactics
                                                  • Slide 53
                                                  • Slide 54
                                                  • Slide 55
                                                  • Slide 56
                                                  • Ways to Promote
                                                  • Slide 58
                                                  • Google Buy Button on SERPS
                                                  • Slide 60
                                                  • Slide 61
                                                  • Slide 62
                                                  • Slide 63
                                                  • Slide 64
                                                  • Influencer Outreach
                                                  • Slide 66
                                                  • Slide 67
                                                  • Slide 68
                                                  • Slide 69
                                                  • Slide 70
                                                  • Slide 71
                                                  • Slide 72
                                                  • Slide 73
                                                  • Slide 74
                                                  • Slide 75
                                                  • Slide 76
                                                  • Slide 77
                                                  • Slide 78
                                                  • Slide 79
                                                  • Slide 80
                                                  • Slide 81
                                                  • Slide 82
                                                  • Slide 83
                                                  • Slide 84
                                                  • Slide 85
                                                  • Slide 86
                                                  • Slide 87
                                                  • Paid Search and SEO
                                                  • Slide 89
                                                  • Slide 90
                                                  • Harness data explosion for better ad predictions
                                                  • Slide 92
                                                  • Content Paid Amplification
                                                  • Slide 94
                                                  • Interest Graph Actions on Content
                                                  • Slide 96
                                                  • Impact of Targeted Social Advertising
                                                  • Slide 98
                                                  • Slide 99
                                                  • Slide 100
                                                  • Slide 101
                                                  • Slide 102
                                                  • Slide 103
                                                  • Slide 104
                                                  • Slide 105
                                                  • Slide 106
                                                  • Slide 107
                                                  • Slide 108
                                                  • Slide 109
                                                  • Slide 110
                                                  • Slide 111
                                                  • Before We Move On Water Breakhellip
                                                  • Slide 113
                                                  • Slide 114
                                                  • Slide 115
                                                  • Slide 116
                                                  • Slide 117
                                                  • Slide 118
                                                  • Slide 119
                                                  • Slide 120
                                                  • Instagram Ads
                                                  • Instagram Ads (2)
                                                  • Instagram Ads (3)
                                                  • Slide 124
                                                  • Slide 125
                                                  • Slide 126
                                                  • Slide 127
                                                  • Slide 128
                                                  • Slide 129
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                                                    teedubyaccpdigitalcomemfl teedubya

                                                    Help us Obiwan Contentobi ndash Yoursquore our only hope

                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                    teedubyaccpdigitalcomemfl teedubya

                                                    teedubyaccpdigitalcomemfl teedubya

                                                    teedubyaccpdigitalcomemfl teedubya

                                                    CONTENT CREATION

                                                    teedubyaccpdigitalcomemfl teedubya

                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

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                                                    teedubyaccpdigitalcomemfl teedubya

                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                    CONTENT PLANNING amp RESEARCH

                                                    teedubyaccpdigitalcomemfl teedubya

                                                    teedubyaccpdigitalcomemfl teedubya

                                                    DivvyHQ httpDivvyHQcom

                                                    CONTENT CURATION

                                                    teedubyaccpdigitalcomemfl teedubya

                                                    teedubya

                                                    GREAT WAYS TO ORGANIZE CONTENT

                                                    KMULLETT

                                                    teedubyaccpglobalcomcmworld

                                                    Sharing is Caringhellip

                                                    KMULLETT

                                                    teedubyaccpglobalcomcmworld

                                                    Nuzzel Nuzzel httpnuzzelcom

                                                    ccpdigitalcomemfl teedubya

                                                    CONTENT SCHEDULING amp DISTRIBUTION

                                                    teedubyaccpdigitalcomemfl teedubya

                                                    Bulk Buffer httpbulkbuffercom

                                                    teedubyaccpdigitalcomemfl teedubya

                                                    ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

                                                    ccpdigitalcomemfl teedubya

                                                    ccpdigitalcomemfl teedubya

                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                    CONTENT AMPLIFICATION TACTICS

                                                    teedubyaccpdigitalcomemfl teedubya

                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                    ChrisPulleyccpdigitalcomemfl teedubya

                                                    ChrisPulleyccpdigitalcomemfl teedubya

                                                    ChrisPulleyccpdigitalcomemfl teedubya

                                                    WAYS TO PROMOTE

                                                    teedubyaccpdigitalcomemfl teedubya

                                                    bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

                                                    bull Micro-targeting Ideal Customers

                                                    bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

                                                    ChrisPulleyccpdigitalcomemfl teedubya

                                                    Google Buy Button on SERPS

                                                    ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

                                                    Google+ Communities

                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                    Facebook Groups

                                                    INFLUENCER OUTREACH

                                                    teedubyaccpdigitalcomemfl teedubya

                                                    teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                                                    ccpglobalcomcmworldccpdigitalcomemfl teedubya

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                                                    GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

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                                                    BuzzStream Buzzstream httpwwwBuzzStreamcom

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                                                    GroupHigh grouphigh httpwwwgrouphighcom

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                                                    kciabcbcshttpGetLittleBirdcom

                                                    Nimble nimble httpnimblecom

                                                    ccpdigitalcomemfl teedubya

                                                    teedubya

                                                    VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                                                    ccpdigitalcomemfl teedubya

                                                    teedubya

                                                    EmailHunter EmailHunter httpemailhunterco

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                                                    teedubyaConspire Conspire httpconspirecom

                                                    ccpdigitalcomemfl teedubya

                                                    teedubya

                                                    Outreach Outreach_io httpoutreachio

                                                    ccpdigitalcomemfl teedubya

                                                    teedubya

                                                    Advocate Engagement Platforms

                                                    ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                    Hashtags httphashtagsorg

                                                    Use hashtags to search for threads about subjects such as socialselling

                                                    ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                                    Digital Advertising

                                                    ccpdigitalcomemfl teedubya

                                                    The Advertising Quandary

                                                    ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                                    -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                                    ccpdigitalcomemfl teedubya

                                                    Digital AdvertisingHighly-targeted relevant traffic to your site

                                                    bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                                    ccpdigitalcomemfl teedubya

                                                    PAID SEARCH AND SEO

                                                    teedubyaccpdigitalcomemfl teedubya

                                                    ccpglobalcommartechconf teedubya

                                                    ccpglobalcommartechconf teedubya

                                                    ccpglobalcommartechconf teedubya

                                                    Harness data explosion for better ad predictionsYesterdayrsquos data

                                                    5 ndash 8 data points Every possible data point about a clickvs

                                                    Premature relationship of page views to purchase

                                                    probability

                                                    15

                                                    10

                                                    5

                                                    -20 -10 10 20 30 40 50 60

                                                    In depth seasonality and other insights

                                                    15

                                                    10

                                                    5

                                                    -20 -10 10 20 30 40 50 60

                                                    Todayrsquos data

                                                    ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                    Week 3 4 5 6

                                                    31

                                                    6370

                                                    105

                                                    Not QuanticMind QuanticMindGross

                                                    Margin Lift

                                                    CONTENT PAID AMPLIFICATION

                                                    teedubyaccpdigitalcomemfl teedubya

                                                    teedubyaccpdigitalcomemfl teedubya

                                                    Interest Graph Actions on Content

                                                    ccpdigitalcomemfl teedubya

                                                    ccpdigitalcomemfl teedubya

                                                    Keywords Yes No

                                                    Likes No Yes

                                                    Demographics Limited Extensive

                                                    Psychographics No Yes

                                                    Geography Yes Yes

                                                    Internal URL No Yes

                                                    External URL Yes Yes

                                                    Purchase Intent Learn Research None

                                                    Sales Cycle Short Long

                                                    Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                    ccpdigitalcomemfl teedubya

                                                    teedubya

                                                    Facebook Graph Search opens up many different opportunities

                                                    ccpdigitalcomemfl teedubya

                                                    teedubya

                                                    Facebook Graph Search opens up many different opportunities BRO

                                                    ccpdigitalcomemfl teedubya

                                                    $240 billion

                                                    ccpdigitalcomemfl teedubya

                                                    teedubyaccpdigitalcomemfl teedubya

                                                    Pixels Pixels Pixels

                                                    teedubyaccpdigitalcomemfl teedubya

                                                    Pixels Pixels Pixels

                                                    $240 billion

                                                    ccpdigitalcomemfl teedubya

                                                    Advanced Ad Targeting

                                                    Advanced Targeting

                                                    ccpdigitalcomemfl teedubya

                                                    Advanced Targeting

                                                    ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                    Third-Party Databases

                                                    Combine Facebook data and interest targeting

                                                    ccpdigitalcomemfl teedubya

                                                    Workforce Targeting

                                                    ccpdigitalcomemfl teedubya

                                                    Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                    ccpdigitalcomemfl teedubya

                                                    ccpdigitalcomemfl teedubya

                                                    $240 billion

                                                    ccpdigitalcomemfl teedubya

                                                    Some Facts About Facebook

                                                    Before We Move On Water Breakhellip

                                                    ccpdigitalcomemfl teedubya

                                                    Number of monthly active users144 billion

                                                    ccpdigitalcomemfl teedubya

                                                    ccpdigitalcomemfl teedubya

                                                    ccpdigitalcomemfl teedubya

                                                    ccpdigitalcomemfl teedubya

                                                    Lead Ads

                                                    ccpdigitalcomemfl teedubya

                                                    ccpdigitalcomemfl teedubya

                                                    ccpdigitalcomemfl teedubya

                                                    ccpdigitalcomemfl teedubya

                                                    Instagram Ads

                                                    ccpdigitalcomemfl teedubya

                                                    Instagram Ads

                                                    ccpdigitalcomemfl teedubya

                                                    Instagram Ads

                                                    ccpdigitalcomemfl teedubya

                                                    ccpdigitalcomemfl teedubya

                                                    Account Based Social Selling

                                                    ccpdigitalcomemfl teedubya

                                                    Wal-Mart

                                                    7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                    Wal-Mart Inception

                                                    teedubya

                                                    Sniply sniply httpsniply

                                                    2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                    Starbucks Inception

                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                    Native Adverti$$$ng

                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                    ccpglobalcomcmworld teedubya

                                                    Pinterest Advertising

                                                    ccpdigitalcomemfl teedubya

                                                    ccpglobalcomcmworld teedubyaReddit Advertising

                                                    ccpdigitalcomemfl teedubya

                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                    StumbleUpon Ads ndash stumbleuponcomadvertising

                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                    Twitter Advertising

                                                    ccpdigitalcomemfl teedubya

                                                    TWITTER ADVERTISING OPTIONS

                                                    ccpdigitalcomemfl teedubya

                                                    Twitter offers a variety of paid services to advertisers Promoted accounts

                                                    This is considered the quickest way to build an active community of advocates and influencers for your business

                                                    Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                    BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                    Promoted Accounts

                                                    teedubyaccpdigitalcomemfl teedubya

                                                    Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                    Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                    MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                    Promoted Trends

                                                    teedubyaccpdigitalcomemfl teedubya

                                                    Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                    A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                    Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                    AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                    Promoted Tweets

                                                    teedubyaccpdigitalcomemfl teedubya

                                                    Geo

                                                    Target users based on

                                                    geographic location

                                                    Narrow in on key markets

                                                    Search

                                                    Target users who are searching

                                                    on relevant keywords

                                                    Ensure relevancy

                                                    Followers

                                                    Target your Followers

                                                    Leverage brand advocates

                                                    Interest

                                                    Target users based on their

                                                    interests

                                                    Resonate with users

                                                    Mobile

                                                    Target users on the go

                                                    Reach at point-of-purchase

                                                    Look-a-likes

                                                    Target users who are similar to your followers

                                                    Increase potential reach

                                                    Gender

                                                    Target users based on gender

                                                    Ensure Interest

                                                    relevancy

                                                    Twitter Targeting Tools

                                                    teedubyaccpdigitalcomemfl teedubya

                                                    ccpdigitalcomemfl teedubya

                                                    ccpdigitalcomemfl teedubya

                                                    ccpdigitalcomemfl teedubya

                                                    ccpdigitalcomemfl teedubya

                                                    YouTube Ads

                                                    ccpdigitalcomemfl teedubya

                                                    Outbrain Outbrain httpoutbraincom

                                                    ccpdigitalcomemfl teedubya

                                                    Taboola Taboola httptaboolacom

                                                    ccpdigitalcomemfl teedubya

                                                    Facebook Talent Acquisition

                                                    Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                    bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                    bull lower your recruiting costs and save you time

                                                    bull target competitors location and even job titles to attract your ideal candidates

                                                    ccpdigitalcomemfl teedubya

                                                    Facebook Graph Search allows for Social HR Recruiting

                                                    ccpdigitalcomemfl teedubya

                                                    Target Your Candidates

                                                    ccpdigitalcomemfl teedubya

                                                    wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                    Hero Image

                                                    wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                    Women Engineers

                                                    wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                    Culture

                                                    >

                                                    Drive Candidates to Your Funnel

                                                    ccpdigitalcomemfl teedubya

                                                    teedubya

                                                    Facebook Graph Search allows for Social HR Recruiting

                                                    ccpdigitalcomemfl teedubya

                                                    Reach Your Recruiting Goals

                                                    14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                    ccpdigitalcomemfl teedubya

                                                    Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                    And Growinghellip

                                                    ccpdigitalcomemfl teedubya

                                                    teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                    ccpdigitalcomemfl teedubya

                                                    teedubya

                                                    17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                    ccpdigitalcomemfl teedubya

                                                    teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                    Connect on LinkedIn httplinkedincominteedubya

                                                    • Actionable Ways Strategies and Technologies to Amplify Your C
                                                    • Slide 2
                                                    • Slide 3
                                                    • Slide 4
                                                    • Slide 5
                                                    • Slide 6
                                                    • Slide 7
                                                    • Slide 8
                                                    • Slide 9
                                                    • Slide 10
                                                    • Slide 11
                                                    • Slide 12
                                                    • Confusing
                                                    • Slide 14
                                                    • Silos and Silos of Data
                                                    • Slide 16
                                                    • Slide 17
                                                    • Coordinate Your Efforts
                                                    • Slide 19
                                                    • Slide 20
                                                    • Slide 21
                                                    • Why Content Marketing
                                                    • Slide 23
                                                    • Slide 24
                                                    • Slide 25
                                                    • Content
                                                    • Slide 27
                                                    • Slide 28
                                                    • Slide 29
                                                    • Slide 30
                                                    • Slide 31
                                                    • Content Creation
                                                    • Slide 33
                                                    • Slide 34
                                                    • Slide 35
                                                    • Slide 36
                                                    • Content Planning amp Research
                                                    • Slide 38
                                                    • Slide 39
                                                    • Content Curation
                                                    • Slide 41
                                                    • Slide 42
                                                    • Slide 43
                                                    • Content Scheduling amp distribution
                                                    • Slide 45
                                                    • Slide 46
                                                    • Slide 47
                                                    • Slide 48
                                                    • Slide 49
                                                    • Slide 50
                                                    • Slide 51
                                                    • Content Amplification Tactics
                                                    • Slide 53
                                                    • Slide 54
                                                    • Slide 55
                                                    • Slide 56
                                                    • Ways to Promote
                                                    • Slide 58
                                                    • Google Buy Button on SERPS
                                                    • Slide 60
                                                    • Slide 61
                                                    • Slide 62
                                                    • Slide 63
                                                    • Slide 64
                                                    • Influencer Outreach
                                                    • Slide 66
                                                    • Slide 67
                                                    • Slide 68
                                                    • Slide 69
                                                    • Slide 70
                                                    • Slide 71
                                                    • Slide 72
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                                                    • Slide 76
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                                                    • Slide 79
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                                                    • Slide 81
                                                    • Slide 82
                                                    • Slide 83
                                                    • Slide 84
                                                    • Slide 85
                                                    • Slide 86
                                                    • Slide 87
                                                    • Paid Search and SEO
                                                    • Slide 89
                                                    • Slide 90
                                                    • Harness data explosion for better ad predictions
                                                    • Slide 92
                                                    • Content Paid Amplification
                                                    • Slide 94
                                                    • Interest Graph Actions on Content
                                                    • Slide 96
                                                    • Impact of Targeted Social Advertising
                                                    • Slide 98
                                                    • Slide 99
                                                    • Slide 100
                                                    • Slide 101
                                                    • Slide 102
                                                    • Slide 103
                                                    • Slide 104
                                                    • Slide 105
                                                    • Slide 106
                                                    • Slide 107
                                                    • Slide 108
                                                    • Slide 109
                                                    • Slide 110
                                                    • Slide 111
                                                    • Before We Move On Water Breakhellip
                                                    • Slide 113
                                                    • Slide 114
                                                    • Slide 115
                                                    • Slide 116
                                                    • Slide 117
                                                    • Slide 118
                                                    • Slide 119
                                                    • Slide 120
                                                    • Instagram Ads
                                                    • Instagram Ads (2)
                                                    • Instagram Ads (3)
                                                    • Slide 124
                                                    • Slide 125
                                                    • Slide 126
                                                    • Slide 127
                                                    • Slide 128
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                                                    • Slide 139
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                                                    • Slide 143
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                                                    • Slide 146
                                                    • Slide 147
                                                    • Slide 148
                                                    • Slide 149
                                                    • Slide 150
                                                    • Slide 151
                                                    • Slide 152
                                                    • Slide 153
                                                    • Slide 154
                                                    • Slide 155
                                                    • Slide 156
                                                    • Slide 157
                                                    • Slide 158
                                                    • Slide 159
                                                    • Slide 160
                                                    • Slide 161
                                                    • Slide 162
                                                    • Slide 163

                                                      Help us Obiwan Contentobi ndash Yoursquore our only hope

                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                      teedubyaccpdigitalcomemfl teedubya

                                                      teedubyaccpdigitalcomemfl teedubya

                                                      teedubyaccpdigitalcomemfl teedubya

                                                      CONTENT CREATION

                                                      teedubyaccpdigitalcomemfl teedubya

                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                      ccpdigitalcomemfl teedubya

                                                      teedubyaccpdigitalcomemfl teedubya

                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                      CONTENT PLANNING amp RESEARCH

                                                      teedubyaccpdigitalcomemfl teedubya

                                                      teedubyaccpdigitalcomemfl teedubya

                                                      DivvyHQ httpDivvyHQcom

                                                      CONTENT CURATION

                                                      teedubyaccpdigitalcomemfl teedubya

                                                      teedubya

                                                      GREAT WAYS TO ORGANIZE CONTENT

                                                      KMULLETT

                                                      teedubyaccpglobalcomcmworld

                                                      Sharing is Caringhellip

                                                      KMULLETT

                                                      teedubyaccpglobalcomcmworld

                                                      Nuzzel Nuzzel httpnuzzelcom

                                                      ccpdigitalcomemfl teedubya

                                                      CONTENT SCHEDULING amp DISTRIBUTION

                                                      teedubyaccpdigitalcomemfl teedubya

                                                      Bulk Buffer httpbulkbuffercom

                                                      teedubyaccpdigitalcomemfl teedubya

                                                      ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

                                                      ccpdigitalcomemfl teedubya

                                                      ccpdigitalcomemfl teedubya

                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                      CONTENT AMPLIFICATION TACTICS

                                                      teedubyaccpdigitalcomemfl teedubya

                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                      ChrisPulleyccpdigitalcomemfl teedubya

                                                      ChrisPulleyccpdigitalcomemfl teedubya

                                                      ChrisPulleyccpdigitalcomemfl teedubya

                                                      WAYS TO PROMOTE

                                                      teedubyaccpdigitalcomemfl teedubya

                                                      bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

                                                      bull Micro-targeting Ideal Customers

                                                      bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

                                                      ChrisPulleyccpdigitalcomemfl teedubya

                                                      Google Buy Button on SERPS

                                                      ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

                                                      Google+ Communities

                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                      Facebook Groups

                                                      INFLUENCER OUTREACH

                                                      teedubyaccpdigitalcomemfl teedubya

                                                      teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                                                      ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                      teedubyaccpdigitalcomemfl teedubya

                                                      GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                                                      ccpdigitalcomemfl teedubya

                                                      BuzzStream Buzzstream httpwwwBuzzStreamcom

                                                      ccpdigitalcomemfl teedubya

                                                      GroupHigh grouphigh httpwwwgrouphighcom

                                                      teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                      kciabcbcshttpGetLittleBirdcom

                                                      Nimble nimble httpnimblecom

                                                      ccpdigitalcomemfl teedubya

                                                      teedubya

                                                      VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                                                      ccpdigitalcomemfl teedubya

                                                      teedubya

                                                      EmailHunter EmailHunter httpemailhunterco

                                                      ccpdigitalcomemfl teedubya

                                                      teedubyaConspire Conspire httpconspirecom

                                                      ccpdigitalcomemfl teedubya

                                                      teedubya

                                                      Outreach Outreach_io httpoutreachio

                                                      ccpdigitalcomemfl teedubya

                                                      teedubya

                                                      Advocate Engagement Platforms

                                                      ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                      Hashtags httphashtagsorg

                                                      Use hashtags to search for threads about subjects such as socialselling

                                                      ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                                      Digital Advertising

                                                      ccpdigitalcomemfl teedubya

                                                      The Advertising Quandary

                                                      ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                                      -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                                      ccpdigitalcomemfl teedubya

                                                      Digital AdvertisingHighly-targeted relevant traffic to your site

                                                      bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                                      ccpdigitalcomemfl teedubya

                                                      PAID SEARCH AND SEO

                                                      teedubyaccpdigitalcomemfl teedubya

                                                      ccpglobalcommartechconf teedubya

                                                      ccpglobalcommartechconf teedubya

                                                      ccpglobalcommartechconf teedubya

                                                      Harness data explosion for better ad predictionsYesterdayrsquos data

                                                      5 ndash 8 data points Every possible data point about a clickvs

                                                      Premature relationship of page views to purchase

                                                      probability

                                                      15

                                                      10

                                                      5

                                                      -20 -10 10 20 30 40 50 60

                                                      In depth seasonality and other insights

                                                      15

                                                      10

                                                      5

                                                      -20 -10 10 20 30 40 50 60

                                                      Todayrsquos data

                                                      ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                      Week 3 4 5 6

                                                      31

                                                      6370

                                                      105

                                                      Not QuanticMind QuanticMindGross

                                                      Margin Lift

                                                      CONTENT PAID AMPLIFICATION

                                                      teedubyaccpdigitalcomemfl teedubya

                                                      teedubyaccpdigitalcomemfl teedubya

                                                      Interest Graph Actions on Content

                                                      ccpdigitalcomemfl teedubya

                                                      ccpdigitalcomemfl teedubya

                                                      Keywords Yes No

                                                      Likes No Yes

                                                      Demographics Limited Extensive

                                                      Psychographics No Yes

                                                      Geography Yes Yes

                                                      Internal URL No Yes

                                                      External URL Yes Yes

                                                      Purchase Intent Learn Research None

                                                      Sales Cycle Short Long

                                                      Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                      ccpdigitalcomemfl teedubya

                                                      teedubya

                                                      Facebook Graph Search opens up many different opportunities

                                                      ccpdigitalcomemfl teedubya

                                                      teedubya

                                                      Facebook Graph Search opens up many different opportunities BRO

                                                      ccpdigitalcomemfl teedubya

                                                      $240 billion

                                                      ccpdigitalcomemfl teedubya

                                                      teedubyaccpdigitalcomemfl teedubya

                                                      Pixels Pixels Pixels

                                                      teedubyaccpdigitalcomemfl teedubya

                                                      Pixels Pixels Pixels

                                                      $240 billion

                                                      ccpdigitalcomemfl teedubya

                                                      Advanced Ad Targeting

                                                      Advanced Targeting

                                                      ccpdigitalcomemfl teedubya

                                                      Advanced Targeting

                                                      ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                      Third-Party Databases

                                                      Combine Facebook data and interest targeting

                                                      ccpdigitalcomemfl teedubya

                                                      Workforce Targeting

                                                      ccpdigitalcomemfl teedubya

                                                      Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                      ccpdigitalcomemfl teedubya

                                                      ccpdigitalcomemfl teedubya

                                                      $240 billion

                                                      ccpdigitalcomemfl teedubya

                                                      Some Facts About Facebook

                                                      Before We Move On Water Breakhellip

                                                      ccpdigitalcomemfl teedubya

                                                      Number of monthly active users144 billion

                                                      ccpdigitalcomemfl teedubya

                                                      ccpdigitalcomemfl teedubya

                                                      ccpdigitalcomemfl teedubya

                                                      ccpdigitalcomemfl teedubya

                                                      Lead Ads

                                                      ccpdigitalcomemfl teedubya

                                                      ccpdigitalcomemfl teedubya

                                                      ccpdigitalcomemfl teedubya

                                                      ccpdigitalcomemfl teedubya

                                                      Instagram Ads

                                                      ccpdigitalcomemfl teedubya

                                                      Instagram Ads

                                                      ccpdigitalcomemfl teedubya

                                                      Instagram Ads

                                                      ccpdigitalcomemfl teedubya

                                                      ccpdigitalcomemfl teedubya

                                                      Account Based Social Selling

                                                      ccpdigitalcomemfl teedubya

                                                      Wal-Mart

                                                      7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                      Wal-Mart Inception

                                                      teedubya

                                                      Sniply sniply httpsniply

                                                      2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                      Starbucks Inception

                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                      Native Adverti$$$ng

                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                      ccpglobalcomcmworld teedubya

                                                      Pinterest Advertising

                                                      ccpdigitalcomemfl teedubya

                                                      ccpglobalcomcmworld teedubyaReddit Advertising

                                                      ccpdigitalcomemfl teedubya

                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                      StumbleUpon Ads ndash stumbleuponcomadvertising

                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                      Twitter Advertising

                                                      ccpdigitalcomemfl teedubya

                                                      TWITTER ADVERTISING OPTIONS

                                                      ccpdigitalcomemfl teedubya

                                                      Twitter offers a variety of paid services to advertisers Promoted accounts

                                                      This is considered the quickest way to build an active community of advocates and influencers for your business

                                                      Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                      BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                      Promoted Accounts

                                                      teedubyaccpdigitalcomemfl teedubya

                                                      Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                      Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                      MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                      Promoted Trends

                                                      teedubyaccpdigitalcomemfl teedubya

                                                      Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                      A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                      Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                      AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                      Promoted Tweets

                                                      teedubyaccpdigitalcomemfl teedubya

                                                      Geo

                                                      Target users based on

                                                      geographic location

                                                      Narrow in on key markets

                                                      Search

                                                      Target users who are searching

                                                      on relevant keywords

                                                      Ensure relevancy

                                                      Followers

                                                      Target your Followers

                                                      Leverage brand advocates

                                                      Interest

                                                      Target users based on their

                                                      interests

                                                      Resonate with users

                                                      Mobile

                                                      Target users on the go

                                                      Reach at point-of-purchase

                                                      Look-a-likes

                                                      Target users who are similar to your followers

                                                      Increase potential reach

                                                      Gender

                                                      Target users based on gender

                                                      Ensure Interest

                                                      relevancy

                                                      Twitter Targeting Tools

                                                      teedubyaccpdigitalcomemfl teedubya

                                                      ccpdigitalcomemfl teedubya

                                                      ccpdigitalcomemfl teedubya

                                                      ccpdigitalcomemfl teedubya

                                                      ccpdigitalcomemfl teedubya

                                                      YouTube Ads

                                                      ccpdigitalcomemfl teedubya

                                                      Outbrain Outbrain httpoutbraincom

                                                      ccpdigitalcomemfl teedubya

                                                      Taboola Taboola httptaboolacom

                                                      ccpdigitalcomemfl teedubya

                                                      Facebook Talent Acquisition

                                                      Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                      bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                      bull lower your recruiting costs and save you time

                                                      bull target competitors location and even job titles to attract your ideal candidates

                                                      ccpdigitalcomemfl teedubya

                                                      Facebook Graph Search allows for Social HR Recruiting

                                                      ccpdigitalcomemfl teedubya

                                                      Target Your Candidates

                                                      ccpdigitalcomemfl teedubya

                                                      wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                      Hero Image

                                                      wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                      Women Engineers

                                                      wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                      Culture

                                                      >

                                                      Drive Candidates to Your Funnel

                                                      ccpdigitalcomemfl teedubya

                                                      teedubya

                                                      Facebook Graph Search allows for Social HR Recruiting

                                                      ccpdigitalcomemfl teedubya

                                                      Reach Your Recruiting Goals

                                                      14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                      ccpdigitalcomemfl teedubya

                                                      Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                      And Growinghellip

                                                      ccpdigitalcomemfl teedubya

                                                      teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                      ccpdigitalcomemfl teedubya

                                                      teedubya

                                                      17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                      ccpdigitalcomemfl teedubya

                                                      teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                      Connect on LinkedIn httplinkedincominteedubya

                                                      • Actionable Ways Strategies and Technologies to Amplify Your C
                                                      • Slide 2
                                                      • Slide 3
                                                      • Slide 4
                                                      • Slide 5
                                                      • Slide 6
                                                      • Slide 7
                                                      • Slide 8
                                                      • Slide 9
                                                      • Slide 10
                                                      • Slide 11
                                                      • Slide 12
                                                      • Confusing
                                                      • Slide 14
                                                      • Silos and Silos of Data
                                                      • Slide 16
                                                      • Slide 17
                                                      • Coordinate Your Efforts
                                                      • Slide 19
                                                      • Slide 20
                                                      • Slide 21
                                                      • Why Content Marketing
                                                      • Slide 23
                                                      • Slide 24
                                                      • Slide 25
                                                      • Content
                                                      • Slide 27
                                                      • Slide 28
                                                      • Slide 29
                                                      • Slide 30
                                                      • Slide 31
                                                      • Content Creation
                                                      • Slide 33
                                                      • Slide 34
                                                      • Slide 35
                                                      • Slide 36
                                                      • Content Planning amp Research
                                                      • Slide 38
                                                      • Slide 39
                                                      • Content Curation
                                                      • Slide 41
                                                      • Slide 42
                                                      • Slide 43
                                                      • Content Scheduling amp distribution
                                                      • Slide 45
                                                      • Slide 46
                                                      • Slide 47
                                                      • Slide 48
                                                      • Slide 49
                                                      • Slide 50
                                                      • Slide 51
                                                      • Content Amplification Tactics
                                                      • Slide 53
                                                      • Slide 54
                                                      • Slide 55
                                                      • Slide 56
                                                      • Ways to Promote
                                                      • Slide 58
                                                      • Google Buy Button on SERPS
                                                      • Slide 60
                                                      • Slide 61
                                                      • Slide 62
                                                      • Slide 63
                                                      • Slide 64
                                                      • Influencer Outreach
                                                      • Slide 66
                                                      • Slide 67
                                                      • Slide 68
                                                      • Slide 69
                                                      • Slide 70
                                                      • Slide 71
                                                      • Slide 72
                                                      • Slide 73
                                                      • Slide 74
                                                      • Slide 75
                                                      • Slide 76
                                                      • Slide 77
                                                      • Slide 78
                                                      • Slide 79
                                                      • Slide 80
                                                      • Slide 81
                                                      • Slide 82
                                                      • Slide 83
                                                      • Slide 84
                                                      • Slide 85
                                                      • Slide 86
                                                      • Slide 87
                                                      • Paid Search and SEO
                                                      • Slide 89
                                                      • Slide 90
                                                      • Harness data explosion for better ad predictions
                                                      • Slide 92
                                                      • Content Paid Amplification
                                                      • Slide 94
                                                      • Interest Graph Actions on Content
                                                      • Slide 96
                                                      • Impact of Targeted Social Advertising
                                                      • Slide 98
                                                      • Slide 99
                                                      • Slide 100
                                                      • Slide 101
                                                      • Slide 102
                                                      • Slide 103
                                                      • Slide 104
                                                      • Slide 105
                                                      • Slide 106
                                                      • Slide 107
                                                      • Slide 108
                                                      • Slide 109
                                                      • Slide 110
                                                      • Slide 111
                                                      • Before We Move On Water Breakhellip
                                                      • Slide 113
                                                      • Slide 114
                                                      • Slide 115
                                                      • Slide 116
                                                      • Slide 117
                                                      • Slide 118
                                                      • Slide 119
                                                      • Slide 120
                                                      • Instagram Ads
                                                      • Instagram Ads (2)
                                                      • Instagram Ads (3)
                                                      • Slide 124
                                                      • Slide 125
                                                      • Slide 126
                                                      • Slide 127
                                                      • Slide 128
                                                      • Slide 129
                                                      • Slide 130
                                                      • Slide 131
                                                      • Slide 132
                                                      • Slide 133
                                                      • Slide 134
                                                      • Slide 135
                                                      • Slide 136
                                                      • Slide 137
                                                      • Slide 138
                                                      • Slide 139
                                                      • Slide 140
                                                      • Slide 141
                                                      • Slide 142
                                                      • Slide 143
                                                      • Slide 144
                                                      • Slide 145
                                                      • Slide 146
                                                      • Slide 147
                                                      • Slide 148
                                                      • Slide 149
                                                      • Slide 150
                                                      • Slide 151
                                                      • Slide 152
                                                      • Slide 153
                                                      • Slide 154
                                                      • Slide 155
                                                      • Slide 156
                                                      • Slide 157
                                                      • Slide 158
                                                      • Slide 159
                                                      • Slide 160
                                                      • Slide 161
                                                      • Slide 162
                                                      • Slide 163

                                                        teedubyaccpdigitalcomemfl teedubya

                                                        teedubyaccpdigitalcomemfl teedubya

                                                        teedubyaccpdigitalcomemfl teedubya

                                                        CONTENT CREATION

                                                        teedubyaccpdigitalcomemfl teedubya

                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                        ccpdigitalcomemfl teedubya

                                                        teedubyaccpdigitalcomemfl teedubya

                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                        CONTENT PLANNING amp RESEARCH

                                                        teedubyaccpdigitalcomemfl teedubya

                                                        teedubyaccpdigitalcomemfl teedubya

                                                        DivvyHQ httpDivvyHQcom

                                                        CONTENT CURATION

                                                        teedubyaccpdigitalcomemfl teedubya

                                                        teedubya

                                                        GREAT WAYS TO ORGANIZE CONTENT

                                                        KMULLETT

                                                        teedubyaccpglobalcomcmworld

                                                        Sharing is Caringhellip

                                                        KMULLETT

                                                        teedubyaccpglobalcomcmworld

                                                        Nuzzel Nuzzel httpnuzzelcom

                                                        ccpdigitalcomemfl teedubya

                                                        CONTENT SCHEDULING amp DISTRIBUTION

                                                        teedubyaccpdigitalcomemfl teedubya

                                                        Bulk Buffer httpbulkbuffercom

                                                        teedubyaccpdigitalcomemfl teedubya

                                                        ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

                                                        ccpdigitalcomemfl teedubya

                                                        ccpdigitalcomemfl teedubya

                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                        CONTENT AMPLIFICATION TACTICS

                                                        teedubyaccpdigitalcomemfl teedubya

                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                        ChrisPulleyccpdigitalcomemfl teedubya

                                                        ChrisPulleyccpdigitalcomemfl teedubya

                                                        ChrisPulleyccpdigitalcomemfl teedubya

                                                        WAYS TO PROMOTE

                                                        teedubyaccpdigitalcomemfl teedubya

                                                        bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

                                                        bull Micro-targeting Ideal Customers

                                                        bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

                                                        ChrisPulleyccpdigitalcomemfl teedubya

                                                        Google Buy Button on SERPS

                                                        ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

                                                        Google+ Communities

                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                        Facebook Groups

                                                        INFLUENCER OUTREACH

                                                        teedubyaccpdigitalcomemfl teedubya

                                                        teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                                                        ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                        teedubyaccpdigitalcomemfl teedubya

                                                        GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                                                        ccpdigitalcomemfl teedubya

                                                        BuzzStream Buzzstream httpwwwBuzzStreamcom

                                                        ccpdigitalcomemfl teedubya

                                                        GroupHigh grouphigh httpwwwgrouphighcom

                                                        teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                        kciabcbcshttpGetLittleBirdcom

                                                        Nimble nimble httpnimblecom

                                                        ccpdigitalcomemfl teedubya

                                                        teedubya

                                                        VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                                                        ccpdigitalcomemfl teedubya

                                                        teedubya

                                                        EmailHunter EmailHunter httpemailhunterco

                                                        ccpdigitalcomemfl teedubya

                                                        teedubyaConspire Conspire httpconspirecom

                                                        ccpdigitalcomemfl teedubya

                                                        teedubya

                                                        Outreach Outreach_io httpoutreachio

                                                        ccpdigitalcomemfl teedubya

                                                        teedubya

                                                        Advocate Engagement Platforms

                                                        ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                        Hashtags httphashtagsorg

                                                        Use hashtags to search for threads about subjects such as socialselling

                                                        ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                                        Digital Advertising

                                                        ccpdigitalcomemfl teedubya

                                                        The Advertising Quandary

                                                        ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                                        -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                                        ccpdigitalcomemfl teedubya

                                                        Digital AdvertisingHighly-targeted relevant traffic to your site

                                                        bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                                        ccpdigitalcomemfl teedubya

                                                        PAID SEARCH AND SEO

                                                        teedubyaccpdigitalcomemfl teedubya

                                                        ccpglobalcommartechconf teedubya

                                                        ccpglobalcommartechconf teedubya

                                                        ccpglobalcommartechconf teedubya

                                                        Harness data explosion for better ad predictionsYesterdayrsquos data

                                                        5 ndash 8 data points Every possible data point about a clickvs

                                                        Premature relationship of page views to purchase

                                                        probability

                                                        15

                                                        10

                                                        5

                                                        -20 -10 10 20 30 40 50 60

                                                        In depth seasonality and other insights

                                                        15

                                                        10

                                                        5

                                                        -20 -10 10 20 30 40 50 60

                                                        Todayrsquos data

                                                        ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                        Week 3 4 5 6

                                                        31

                                                        6370

                                                        105

                                                        Not QuanticMind QuanticMindGross

                                                        Margin Lift

                                                        CONTENT PAID AMPLIFICATION

                                                        teedubyaccpdigitalcomemfl teedubya

                                                        teedubyaccpdigitalcomemfl teedubya

                                                        Interest Graph Actions on Content

                                                        ccpdigitalcomemfl teedubya

                                                        ccpdigitalcomemfl teedubya

                                                        Keywords Yes No

                                                        Likes No Yes

                                                        Demographics Limited Extensive

                                                        Psychographics No Yes

                                                        Geography Yes Yes

                                                        Internal URL No Yes

                                                        External URL Yes Yes

                                                        Purchase Intent Learn Research None

                                                        Sales Cycle Short Long

                                                        Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                        ccpdigitalcomemfl teedubya

                                                        teedubya

                                                        Facebook Graph Search opens up many different opportunities

                                                        ccpdigitalcomemfl teedubya

                                                        teedubya

                                                        Facebook Graph Search opens up many different opportunities BRO

                                                        ccpdigitalcomemfl teedubya

                                                        $240 billion

                                                        ccpdigitalcomemfl teedubya

                                                        teedubyaccpdigitalcomemfl teedubya

                                                        Pixels Pixels Pixels

                                                        teedubyaccpdigitalcomemfl teedubya

                                                        Pixels Pixels Pixels

                                                        $240 billion

                                                        ccpdigitalcomemfl teedubya

                                                        Advanced Ad Targeting

                                                        Advanced Targeting

                                                        ccpdigitalcomemfl teedubya

                                                        Advanced Targeting

                                                        ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                        Third-Party Databases

                                                        Combine Facebook data and interest targeting

                                                        ccpdigitalcomemfl teedubya

                                                        Workforce Targeting

                                                        ccpdigitalcomemfl teedubya

                                                        Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                        ccpdigitalcomemfl teedubya

                                                        ccpdigitalcomemfl teedubya

                                                        $240 billion

                                                        ccpdigitalcomemfl teedubya

                                                        Some Facts About Facebook

                                                        Before We Move On Water Breakhellip

                                                        ccpdigitalcomemfl teedubya

                                                        Number of monthly active users144 billion

                                                        ccpdigitalcomemfl teedubya

                                                        ccpdigitalcomemfl teedubya

                                                        ccpdigitalcomemfl teedubya

                                                        ccpdigitalcomemfl teedubya

                                                        Lead Ads

                                                        ccpdigitalcomemfl teedubya

                                                        ccpdigitalcomemfl teedubya

                                                        ccpdigitalcomemfl teedubya

                                                        ccpdigitalcomemfl teedubya

                                                        Instagram Ads

                                                        ccpdigitalcomemfl teedubya

                                                        Instagram Ads

                                                        ccpdigitalcomemfl teedubya

                                                        Instagram Ads

                                                        ccpdigitalcomemfl teedubya

                                                        ccpdigitalcomemfl teedubya

                                                        Account Based Social Selling

                                                        ccpdigitalcomemfl teedubya

                                                        Wal-Mart

                                                        7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                        Wal-Mart Inception

                                                        teedubya

                                                        Sniply sniply httpsniply

                                                        2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                        Starbucks Inception

                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                        Native Adverti$$$ng

                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                        ccpglobalcomcmworld teedubya

                                                        Pinterest Advertising

                                                        ccpdigitalcomemfl teedubya

                                                        ccpglobalcomcmworld teedubyaReddit Advertising

                                                        ccpdigitalcomemfl teedubya

                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                        StumbleUpon Ads ndash stumbleuponcomadvertising

                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                        Twitter Advertising

                                                        ccpdigitalcomemfl teedubya

                                                        TWITTER ADVERTISING OPTIONS

                                                        ccpdigitalcomemfl teedubya

                                                        Twitter offers a variety of paid services to advertisers Promoted accounts

                                                        This is considered the quickest way to build an active community of advocates and influencers for your business

                                                        Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                        BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                        Promoted Accounts

                                                        teedubyaccpdigitalcomemfl teedubya

                                                        Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                        Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                        MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                        Promoted Trends

                                                        teedubyaccpdigitalcomemfl teedubya

                                                        Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                        A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                        Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                        AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                        Promoted Tweets

                                                        teedubyaccpdigitalcomemfl teedubya

                                                        Geo

                                                        Target users based on

                                                        geographic location

                                                        Narrow in on key markets

                                                        Search

                                                        Target users who are searching

                                                        on relevant keywords

                                                        Ensure relevancy

                                                        Followers

                                                        Target your Followers

                                                        Leverage brand advocates

                                                        Interest

                                                        Target users based on their

                                                        interests

                                                        Resonate with users

                                                        Mobile

                                                        Target users on the go

                                                        Reach at point-of-purchase

                                                        Look-a-likes

                                                        Target users who are similar to your followers

                                                        Increase potential reach

                                                        Gender

                                                        Target users based on gender

                                                        Ensure Interest

                                                        relevancy

                                                        Twitter Targeting Tools

                                                        teedubyaccpdigitalcomemfl teedubya

                                                        ccpdigitalcomemfl teedubya

                                                        ccpdigitalcomemfl teedubya

                                                        ccpdigitalcomemfl teedubya

                                                        ccpdigitalcomemfl teedubya

                                                        YouTube Ads

                                                        ccpdigitalcomemfl teedubya

                                                        Outbrain Outbrain httpoutbraincom

                                                        ccpdigitalcomemfl teedubya

                                                        Taboola Taboola httptaboolacom

                                                        ccpdigitalcomemfl teedubya

                                                        Facebook Talent Acquisition

                                                        Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                        bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                        bull lower your recruiting costs and save you time

                                                        bull target competitors location and even job titles to attract your ideal candidates

                                                        ccpdigitalcomemfl teedubya

                                                        Facebook Graph Search allows for Social HR Recruiting

                                                        ccpdigitalcomemfl teedubya

                                                        Target Your Candidates

                                                        ccpdigitalcomemfl teedubya

                                                        wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                        Hero Image

                                                        wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                        Women Engineers

                                                        wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                        Culture

                                                        >

                                                        Drive Candidates to Your Funnel

                                                        ccpdigitalcomemfl teedubya

                                                        teedubya

                                                        Facebook Graph Search allows for Social HR Recruiting

                                                        ccpdigitalcomemfl teedubya

                                                        Reach Your Recruiting Goals

                                                        14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                        ccpdigitalcomemfl teedubya

                                                        Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                        And Growinghellip

                                                        ccpdigitalcomemfl teedubya

                                                        teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                        ccpdigitalcomemfl teedubya

                                                        teedubya

                                                        17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                        ccpdigitalcomemfl teedubya

                                                        teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                        Connect on LinkedIn httplinkedincominteedubya

                                                        • Actionable Ways Strategies and Technologies to Amplify Your C
                                                        • Slide 2
                                                        • Slide 3
                                                        • Slide 4
                                                        • Slide 5
                                                        • Slide 6
                                                        • Slide 7
                                                        • Slide 8
                                                        • Slide 9
                                                        • Slide 10
                                                        • Slide 11
                                                        • Slide 12
                                                        • Confusing
                                                        • Slide 14
                                                        • Silos and Silos of Data
                                                        • Slide 16
                                                        • Slide 17
                                                        • Coordinate Your Efforts
                                                        • Slide 19
                                                        • Slide 20
                                                        • Slide 21
                                                        • Why Content Marketing
                                                        • Slide 23
                                                        • Slide 24
                                                        • Slide 25
                                                        • Content
                                                        • Slide 27
                                                        • Slide 28
                                                        • Slide 29
                                                        • Slide 30
                                                        • Slide 31
                                                        • Content Creation
                                                        • Slide 33
                                                        • Slide 34
                                                        • Slide 35
                                                        • Slide 36
                                                        • Content Planning amp Research
                                                        • Slide 38
                                                        • Slide 39
                                                        • Content Curation
                                                        • Slide 41
                                                        • Slide 42
                                                        • Slide 43
                                                        • Content Scheduling amp distribution
                                                        • Slide 45
                                                        • Slide 46
                                                        • Slide 47
                                                        • Slide 48
                                                        • Slide 49
                                                        • Slide 50
                                                        • Slide 51
                                                        • Content Amplification Tactics
                                                        • Slide 53
                                                        • Slide 54
                                                        • Slide 55
                                                        • Slide 56
                                                        • Ways to Promote
                                                        • Slide 58
                                                        • Google Buy Button on SERPS
                                                        • Slide 60
                                                        • Slide 61
                                                        • Slide 62
                                                        • Slide 63
                                                        • Slide 64
                                                        • Influencer Outreach
                                                        • Slide 66
                                                        • Slide 67
                                                        • Slide 68
                                                        • Slide 69
                                                        • Slide 70
                                                        • Slide 71
                                                        • Slide 72
                                                        • Slide 73
                                                        • Slide 74
                                                        • Slide 75
                                                        • Slide 76
                                                        • Slide 77
                                                        • Slide 78
                                                        • Slide 79
                                                        • Slide 80
                                                        • Slide 81
                                                        • Slide 82
                                                        • Slide 83
                                                        • Slide 84
                                                        • Slide 85
                                                        • Slide 86
                                                        • Slide 87
                                                        • Paid Search and SEO
                                                        • Slide 89
                                                        • Slide 90
                                                        • Harness data explosion for better ad predictions
                                                        • Slide 92
                                                        • Content Paid Amplification
                                                        • Slide 94
                                                        • Interest Graph Actions on Content
                                                        • Slide 96
                                                        • Impact of Targeted Social Advertising
                                                        • Slide 98
                                                        • Slide 99
                                                        • Slide 100
                                                        • Slide 101
                                                        • Slide 102
                                                        • Slide 103
                                                        • Slide 104
                                                        • Slide 105
                                                        • Slide 106
                                                        • Slide 107
                                                        • Slide 108
                                                        • Slide 109
                                                        • Slide 110
                                                        • Slide 111
                                                        • Before We Move On Water Breakhellip
                                                        • Slide 113
                                                        • Slide 114
                                                        • Slide 115
                                                        • Slide 116
                                                        • Slide 117
                                                        • Slide 118
                                                        • Slide 119
                                                        • Slide 120
                                                        • Instagram Ads
                                                        • Instagram Ads (2)
                                                        • Instagram Ads (3)
                                                        • Slide 124
                                                        • Slide 125
                                                        • Slide 126
                                                        • Slide 127
                                                        • Slide 128
                                                        • Slide 129
                                                        • Slide 130
                                                        • Slide 131
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                                                        • Slide 151
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                                                        • Slide 153
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                                                        • Slide 155
                                                        • Slide 156
                                                        • Slide 157
                                                        • Slide 158
                                                        • Slide 159
                                                        • Slide 160
                                                        • Slide 161
                                                        • Slide 162
                                                        • Slide 163

                                                          teedubyaccpdigitalcomemfl teedubya

                                                          teedubyaccpdigitalcomemfl teedubya

                                                          CONTENT CREATION

                                                          teedubyaccpdigitalcomemfl teedubya

                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                          ccpdigitalcomemfl teedubya

                                                          teedubyaccpdigitalcomemfl teedubya

                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                          CONTENT PLANNING amp RESEARCH

                                                          teedubyaccpdigitalcomemfl teedubya

                                                          teedubyaccpdigitalcomemfl teedubya

                                                          DivvyHQ httpDivvyHQcom

                                                          CONTENT CURATION

                                                          teedubyaccpdigitalcomemfl teedubya

                                                          teedubya

                                                          GREAT WAYS TO ORGANIZE CONTENT

                                                          KMULLETT

                                                          teedubyaccpglobalcomcmworld

                                                          Sharing is Caringhellip

                                                          KMULLETT

                                                          teedubyaccpglobalcomcmworld

                                                          Nuzzel Nuzzel httpnuzzelcom

                                                          ccpdigitalcomemfl teedubya

                                                          CONTENT SCHEDULING amp DISTRIBUTION

                                                          teedubyaccpdigitalcomemfl teedubya

                                                          Bulk Buffer httpbulkbuffercom

                                                          teedubyaccpdigitalcomemfl teedubya

                                                          ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

                                                          ccpdigitalcomemfl teedubya

                                                          ccpdigitalcomemfl teedubya

                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                          CONTENT AMPLIFICATION TACTICS

                                                          teedubyaccpdigitalcomemfl teedubya

                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                          ChrisPulleyccpdigitalcomemfl teedubya

                                                          ChrisPulleyccpdigitalcomemfl teedubya

                                                          ChrisPulleyccpdigitalcomemfl teedubya

                                                          WAYS TO PROMOTE

                                                          teedubyaccpdigitalcomemfl teedubya

                                                          bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

                                                          bull Micro-targeting Ideal Customers

                                                          bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

                                                          ChrisPulleyccpdigitalcomemfl teedubya

                                                          Google Buy Button on SERPS

                                                          ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

                                                          Google+ Communities

                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                          Facebook Groups

                                                          INFLUENCER OUTREACH

                                                          teedubyaccpdigitalcomemfl teedubya

                                                          teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                                                          ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                          teedubyaccpdigitalcomemfl teedubya

                                                          GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                                                          ccpdigitalcomemfl teedubya

                                                          BuzzStream Buzzstream httpwwwBuzzStreamcom

                                                          ccpdigitalcomemfl teedubya

                                                          GroupHigh grouphigh httpwwwgrouphighcom

                                                          teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                          kciabcbcshttpGetLittleBirdcom

                                                          Nimble nimble httpnimblecom

                                                          ccpdigitalcomemfl teedubya

                                                          teedubya

                                                          VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                                                          ccpdigitalcomemfl teedubya

                                                          teedubya

                                                          EmailHunter EmailHunter httpemailhunterco

                                                          ccpdigitalcomemfl teedubya

                                                          teedubyaConspire Conspire httpconspirecom

                                                          ccpdigitalcomemfl teedubya

                                                          teedubya

                                                          Outreach Outreach_io httpoutreachio

                                                          ccpdigitalcomemfl teedubya

                                                          teedubya

                                                          Advocate Engagement Platforms

                                                          ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                          Hashtags httphashtagsorg

                                                          Use hashtags to search for threads about subjects such as socialselling

                                                          ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                                          Digital Advertising

                                                          ccpdigitalcomemfl teedubya

                                                          The Advertising Quandary

                                                          ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                                          -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                                          ccpdigitalcomemfl teedubya

                                                          Digital AdvertisingHighly-targeted relevant traffic to your site

                                                          bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                                          ccpdigitalcomemfl teedubya

                                                          PAID SEARCH AND SEO

                                                          teedubyaccpdigitalcomemfl teedubya

                                                          ccpglobalcommartechconf teedubya

                                                          ccpglobalcommartechconf teedubya

                                                          ccpglobalcommartechconf teedubya

                                                          Harness data explosion for better ad predictionsYesterdayrsquos data

                                                          5 ndash 8 data points Every possible data point about a clickvs

                                                          Premature relationship of page views to purchase

                                                          probability

                                                          15

                                                          10

                                                          5

                                                          -20 -10 10 20 30 40 50 60

                                                          In depth seasonality and other insights

                                                          15

                                                          10

                                                          5

                                                          -20 -10 10 20 30 40 50 60

                                                          Todayrsquos data

                                                          ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                          Week 3 4 5 6

                                                          31

                                                          6370

                                                          105

                                                          Not QuanticMind QuanticMindGross

                                                          Margin Lift

                                                          CONTENT PAID AMPLIFICATION

                                                          teedubyaccpdigitalcomemfl teedubya

                                                          teedubyaccpdigitalcomemfl teedubya

                                                          Interest Graph Actions on Content

                                                          ccpdigitalcomemfl teedubya

                                                          ccpdigitalcomemfl teedubya

                                                          Keywords Yes No

                                                          Likes No Yes

                                                          Demographics Limited Extensive

                                                          Psychographics No Yes

                                                          Geography Yes Yes

                                                          Internal URL No Yes

                                                          External URL Yes Yes

                                                          Purchase Intent Learn Research None

                                                          Sales Cycle Short Long

                                                          Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                          ccpdigitalcomemfl teedubya

                                                          teedubya

                                                          Facebook Graph Search opens up many different opportunities

                                                          ccpdigitalcomemfl teedubya

                                                          teedubya

                                                          Facebook Graph Search opens up many different opportunities BRO

                                                          ccpdigitalcomemfl teedubya

                                                          $240 billion

                                                          ccpdigitalcomemfl teedubya

                                                          teedubyaccpdigitalcomemfl teedubya

                                                          Pixels Pixels Pixels

                                                          teedubyaccpdigitalcomemfl teedubya

                                                          Pixels Pixels Pixels

                                                          $240 billion

                                                          ccpdigitalcomemfl teedubya

                                                          Advanced Ad Targeting

                                                          Advanced Targeting

                                                          ccpdigitalcomemfl teedubya

                                                          Advanced Targeting

                                                          ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                          Third-Party Databases

                                                          Combine Facebook data and interest targeting

                                                          ccpdigitalcomemfl teedubya

                                                          Workforce Targeting

                                                          ccpdigitalcomemfl teedubya

                                                          Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                          ccpdigitalcomemfl teedubya

                                                          ccpdigitalcomemfl teedubya

                                                          $240 billion

                                                          ccpdigitalcomemfl teedubya

                                                          Some Facts About Facebook

                                                          Before We Move On Water Breakhellip

                                                          ccpdigitalcomemfl teedubya

                                                          Number of monthly active users144 billion

                                                          ccpdigitalcomemfl teedubya

                                                          ccpdigitalcomemfl teedubya

                                                          ccpdigitalcomemfl teedubya

                                                          ccpdigitalcomemfl teedubya

                                                          Lead Ads

                                                          ccpdigitalcomemfl teedubya

                                                          ccpdigitalcomemfl teedubya

                                                          ccpdigitalcomemfl teedubya

                                                          ccpdigitalcomemfl teedubya

                                                          Instagram Ads

                                                          ccpdigitalcomemfl teedubya

                                                          Instagram Ads

                                                          ccpdigitalcomemfl teedubya

                                                          Instagram Ads

                                                          ccpdigitalcomemfl teedubya

                                                          ccpdigitalcomemfl teedubya

                                                          Account Based Social Selling

                                                          ccpdigitalcomemfl teedubya

                                                          Wal-Mart

                                                          7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                          Wal-Mart Inception

                                                          teedubya

                                                          Sniply sniply httpsniply

                                                          2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                          Starbucks Inception

                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                          Native Adverti$$$ng

                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                          ccpglobalcomcmworld teedubya

                                                          Pinterest Advertising

                                                          ccpdigitalcomemfl teedubya

                                                          ccpglobalcomcmworld teedubyaReddit Advertising

                                                          ccpdigitalcomemfl teedubya

                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                          StumbleUpon Ads ndash stumbleuponcomadvertising

                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                          Twitter Advertising

                                                          ccpdigitalcomemfl teedubya

                                                          TWITTER ADVERTISING OPTIONS

                                                          ccpdigitalcomemfl teedubya

                                                          Twitter offers a variety of paid services to advertisers Promoted accounts

                                                          This is considered the quickest way to build an active community of advocates and influencers for your business

                                                          Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                          BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                          Promoted Accounts

                                                          teedubyaccpdigitalcomemfl teedubya

                                                          Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                          Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                          MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                          Promoted Trends

                                                          teedubyaccpdigitalcomemfl teedubya

                                                          Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                          A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                          Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                          AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                          Promoted Tweets

                                                          teedubyaccpdigitalcomemfl teedubya

                                                          Geo

                                                          Target users based on

                                                          geographic location

                                                          Narrow in on key markets

                                                          Search

                                                          Target users who are searching

                                                          on relevant keywords

                                                          Ensure relevancy

                                                          Followers

                                                          Target your Followers

                                                          Leverage brand advocates

                                                          Interest

                                                          Target users based on their

                                                          interests

                                                          Resonate with users

                                                          Mobile

                                                          Target users on the go

                                                          Reach at point-of-purchase

                                                          Look-a-likes

                                                          Target users who are similar to your followers

                                                          Increase potential reach

                                                          Gender

                                                          Target users based on gender

                                                          Ensure Interest

                                                          relevancy

                                                          Twitter Targeting Tools

                                                          teedubyaccpdigitalcomemfl teedubya

                                                          ccpdigitalcomemfl teedubya

                                                          ccpdigitalcomemfl teedubya

                                                          ccpdigitalcomemfl teedubya

                                                          ccpdigitalcomemfl teedubya

                                                          YouTube Ads

                                                          ccpdigitalcomemfl teedubya

                                                          Outbrain Outbrain httpoutbraincom

                                                          ccpdigitalcomemfl teedubya

                                                          Taboola Taboola httptaboolacom

                                                          ccpdigitalcomemfl teedubya

                                                          Facebook Talent Acquisition

                                                          Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                          bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                          bull lower your recruiting costs and save you time

                                                          bull target competitors location and even job titles to attract your ideal candidates

                                                          ccpdigitalcomemfl teedubya

                                                          Facebook Graph Search allows for Social HR Recruiting

                                                          ccpdigitalcomemfl teedubya

                                                          Target Your Candidates

                                                          ccpdigitalcomemfl teedubya

                                                          wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                          Hero Image

                                                          wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                          Women Engineers

                                                          wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                          Culture

                                                          >

                                                          Drive Candidates to Your Funnel

                                                          ccpdigitalcomemfl teedubya

                                                          teedubya

                                                          Facebook Graph Search allows for Social HR Recruiting

                                                          ccpdigitalcomemfl teedubya

                                                          Reach Your Recruiting Goals

                                                          14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                          ccpdigitalcomemfl teedubya

                                                          Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                          And Growinghellip

                                                          ccpdigitalcomemfl teedubya

                                                          teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                          ccpdigitalcomemfl teedubya

                                                          teedubya

                                                          17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                          ccpdigitalcomemfl teedubya

                                                          teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                          Connect on LinkedIn httplinkedincominteedubya

                                                          • Actionable Ways Strategies and Technologies to Amplify Your C
                                                          • Slide 2
                                                          • Slide 3
                                                          • Slide 4
                                                          • Slide 5
                                                          • Slide 6
                                                          • Slide 7
                                                          • Slide 8
                                                          • Slide 9
                                                          • Slide 10
                                                          • Slide 11
                                                          • Slide 12
                                                          • Confusing
                                                          • Slide 14
                                                          • Silos and Silos of Data
                                                          • Slide 16
                                                          • Slide 17
                                                          • Coordinate Your Efforts
                                                          • Slide 19
                                                          • Slide 20
                                                          • Slide 21
                                                          • Why Content Marketing
                                                          • Slide 23
                                                          • Slide 24
                                                          • Slide 25
                                                          • Content
                                                          • Slide 27
                                                          • Slide 28
                                                          • Slide 29
                                                          • Slide 30
                                                          • Slide 31
                                                          • Content Creation
                                                          • Slide 33
                                                          • Slide 34
                                                          • Slide 35
                                                          • Slide 36
                                                          • Content Planning amp Research
                                                          • Slide 38
                                                          • Slide 39
                                                          • Content Curation
                                                          • Slide 41
                                                          • Slide 42
                                                          • Slide 43
                                                          • Content Scheduling amp distribution
                                                          • Slide 45
                                                          • Slide 46
                                                          • Slide 47
                                                          • Slide 48
                                                          • Slide 49
                                                          • Slide 50
                                                          • Slide 51
                                                          • Content Amplification Tactics
                                                          • Slide 53
                                                          • Slide 54
                                                          • Slide 55
                                                          • Slide 56
                                                          • Ways to Promote
                                                          • Slide 58
                                                          • Google Buy Button on SERPS
                                                          • Slide 60
                                                          • Slide 61
                                                          • Slide 62
                                                          • Slide 63
                                                          • Slide 64
                                                          • Influencer Outreach
                                                          • Slide 66
                                                          • Slide 67
                                                          • Slide 68
                                                          • Slide 69
                                                          • Slide 70
                                                          • Slide 71
                                                          • Slide 72
                                                          • Slide 73
                                                          • Slide 74
                                                          • Slide 75
                                                          • Slide 76
                                                          • Slide 77
                                                          • Slide 78
                                                          • Slide 79
                                                          • Slide 80
                                                          • Slide 81
                                                          • Slide 82
                                                          • Slide 83
                                                          • Slide 84
                                                          • Slide 85
                                                          • Slide 86
                                                          • Slide 87
                                                          • Paid Search and SEO
                                                          • Slide 89
                                                          • Slide 90
                                                          • Harness data explosion for better ad predictions
                                                          • Slide 92
                                                          • Content Paid Amplification
                                                          • Slide 94
                                                          • Interest Graph Actions on Content
                                                          • Slide 96
                                                          • Impact of Targeted Social Advertising
                                                          • Slide 98
                                                          • Slide 99
                                                          • Slide 100
                                                          • Slide 101
                                                          • Slide 102
                                                          • Slide 103
                                                          • Slide 104
                                                          • Slide 105
                                                          • Slide 106
                                                          • Slide 107
                                                          • Slide 108
                                                          • Slide 109
                                                          • Slide 110
                                                          • Slide 111
                                                          • Before We Move On Water Breakhellip
                                                          • Slide 113
                                                          • Slide 114
                                                          • Slide 115
                                                          • Slide 116
                                                          • Slide 117
                                                          • Slide 118
                                                          • Slide 119
                                                          • Slide 120
                                                          • Instagram Ads
                                                          • Instagram Ads (2)
                                                          • Instagram Ads (3)
                                                          • Slide 124
                                                          • Slide 125
                                                          • Slide 126
                                                          • Slide 127
                                                          • Slide 128
                                                          • Slide 129
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                                                          • Slide 131
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                                                          • Slide 133
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                                                          • Slide 141
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                                                          • Slide 146
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                                                          • Slide 150
                                                          • Slide 151
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                                                          • Slide 153
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                                                          • Slide 155
                                                          • Slide 156
                                                          • Slide 157
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                                                          • Slide 159
                                                          • Slide 160
                                                          • Slide 161
                                                          • Slide 162
                                                          • Slide 163

                                                            teedubyaccpdigitalcomemfl teedubya

                                                            CONTENT CREATION

                                                            teedubyaccpdigitalcomemfl teedubya

                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                            ccpdigitalcomemfl teedubya

                                                            teedubyaccpdigitalcomemfl teedubya

                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                            CONTENT PLANNING amp RESEARCH

                                                            teedubyaccpdigitalcomemfl teedubya

                                                            teedubyaccpdigitalcomemfl teedubya

                                                            DivvyHQ httpDivvyHQcom

                                                            CONTENT CURATION

                                                            teedubyaccpdigitalcomemfl teedubya

                                                            teedubya

                                                            GREAT WAYS TO ORGANIZE CONTENT

                                                            KMULLETT

                                                            teedubyaccpglobalcomcmworld

                                                            Sharing is Caringhellip

                                                            KMULLETT

                                                            teedubyaccpglobalcomcmworld

                                                            Nuzzel Nuzzel httpnuzzelcom

                                                            ccpdigitalcomemfl teedubya

                                                            CONTENT SCHEDULING amp DISTRIBUTION

                                                            teedubyaccpdigitalcomemfl teedubya

                                                            Bulk Buffer httpbulkbuffercom

                                                            teedubyaccpdigitalcomemfl teedubya

                                                            ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

                                                            ccpdigitalcomemfl teedubya

                                                            ccpdigitalcomemfl teedubya

                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                            CONTENT AMPLIFICATION TACTICS

                                                            teedubyaccpdigitalcomemfl teedubya

                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                            ChrisPulleyccpdigitalcomemfl teedubya

                                                            ChrisPulleyccpdigitalcomemfl teedubya

                                                            ChrisPulleyccpdigitalcomemfl teedubya

                                                            WAYS TO PROMOTE

                                                            teedubyaccpdigitalcomemfl teedubya

                                                            bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

                                                            bull Micro-targeting Ideal Customers

                                                            bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

                                                            ChrisPulleyccpdigitalcomemfl teedubya

                                                            Google Buy Button on SERPS

                                                            ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

                                                            Google+ Communities

                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                            Facebook Groups

                                                            INFLUENCER OUTREACH

                                                            teedubyaccpdigitalcomemfl teedubya

                                                            teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                                                            ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                            teedubyaccpdigitalcomemfl teedubya

                                                            GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                                                            ccpdigitalcomemfl teedubya

                                                            BuzzStream Buzzstream httpwwwBuzzStreamcom

                                                            ccpdigitalcomemfl teedubya

                                                            GroupHigh grouphigh httpwwwgrouphighcom

                                                            teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                            kciabcbcshttpGetLittleBirdcom

                                                            Nimble nimble httpnimblecom

                                                            ccpdigitalcomemfl teedubya

                                                            teedubya

                                                            VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                                                            ccpdigitalcomemfl teedubya

                                                            teedubya

                                                            EmailHunter EmailHunter httpemailhunterco

                                                            ccpdigitalcomemfl teedubya

                                                            teedubyaConspire Conspire httpconspirecom

                                                            ccpdigitalcomemfl teedubya

                                                            teedubya

                                                            Outreach Outreach_io httpoutreachio

                                                            ccpdigitalcomemfl teedubya

                                                            teedubya

                                                            Advocate Engagement Platforms

                                                            ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                            Hashtags httphashtagsorg

                                                            Use hashtags to search for threads about subjects such as socialselling

                                                            ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                                            Digital Advertising

                                                            ccpdigitalcomemfl teedubya

                                                            The Advertising Quandary

                                                            ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                                            -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                                            ccpdigitalcomemfl teedubya

                                                            Digital AdvertisingHighly-targeted relevant traffic to your site

                                                            bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                                            ccpdigitalcomemfl teedubya

                                                            PAID SEARCH AND SEO

                                                            teedubyaccpdigitalcomemfl teedubya

                                                            ccpglobalcommartechconf teedubya

                                                            ccpglobalcommartechconf teedubya

                                                            ccpglobalcommartechconf teedubya

                                                            Harness data explosion for better ad predictionsYesterdayrsquos data

                                                            5 ndash 8 data points Every possible data point about a clickvs

                                                            Premature relationship of page views to purchase

                                                            probability

                                                            15

                                                            10

                                                            5

                                                            -20 -10 10 20 30 40 50 60

                                                            In depth seasonality and other insights

                                                            15

                                                            10

                                                            5

                                                            -20 -10 10 20 30 40 50 60

                                                            Todayrsquos data

                                                            ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                            Week 3 4 5 6

                                                            31

                                                            6370

                                                            105

                                                            Not QuanticMind QuanticMindGross

                                                            Margin Lift

                                                            CONTENT PAID AMPLIFICATION

                                                            teedubyaccpdigitalcomemfl teedubya

                                                            teedubyaccpdigitalcomemfl teedubya

                                                            Interest Graph Actions on Content

                                                            ccpdigitalcomemfl teedubya

                                                            ccpdigitalcomemfl teedubya

                                                            Keywords Yes No

                                                            Likes No Yes

                                                            Demographics Limited Extensive

                                                            Psychographics No Yes

                                                            Geography Yes Yes

                                                            Internal URL No Yes

                                                            External URL Yes Yes

                                                            Purchase Intent Learn Research None

                                                            Sales Cycle Short Long

                                                            Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                            ccpdigitalcomemfl teedubya

                                                            teedubya

                                                            Facebook Graph Search opens up many different opportunities

                                                            ccpdigitalcomemfl teedubya

                                                            teedubya

                                                            Facebook Graph Search opens up many different opportunities BRO

                                                            ccpdigitalcomemfl teedubya

                                                            $240 billion

                                                            ccpdigitalcomemfl teedubya

                                                            teedubyaccpdigitalcomemfl teedubya

                                                            Pixels Pixels Pixels

                                                            teedubyaccpdigitalcomemfl teedubya

                                                            Pixels Pixels Pixels

                                                            $240 billion

                                                            ccpdigitalcomemfl teedubya

                                                            Advanced Ad Targeting

                                                            Advanced Targeting

                                                            ccpdigitalcomemfl teedubya

                                                            Advanced Targeting

                                                            ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                            Third-Party Databases

                                                            Combine Facebook data and interest targeting

                                                            ccpdigitalcomemfl teedubya

                                                            Workforce Targeting

                                                            ccpdigitalcomemfl teedubya

                                                            Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                            ccpdigitalcomemfl teedubya

                                                            ccpdigitalcomemfl teedubya

                                                            $240 billion

                                                            ccpdigitalcomemfl teedubya

                                                            Some Facts About Facebook

                                                            Before We Move On Water Breakhellip

                                                            ccpdigitalcomemfl teedubya

                                                            Number of monthly active users144 billion

                                                            ccpdigitalcomemfl teedubya

                                                            ccpdigitalcomemfl teedubya

                                                            ccpdigitalcomemfl teedubya

                                                            ccpdigitalcomemfl teedubya

                                                            Lead Ads

                                                            ccpdigitalcomemfl teedubya

                                                            ccpdigitalcomemfl teedubya

                                                            ccpdigitalcomemfl teedubya

                                                            ccpdigitalcomemfl teedubya

                                                            Instagram Ads

                                                            ccpdigitalcomemfl teedubya

                                                            Instagram Ads

                                                            ccpdigitalcomemfl teedubya

                                                            Instagram Ads

                                                            ccpdigitalcomemfl teedubya

                                                            ccpdigitalcomemfl teedubya

                                                            Account Based Social Selling

                                                            ccpdigitalcomemfl teedubya

                                                            Wal-Mart

                                                            7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                            Wal-Mart Inception

                                                            teedubya

                                                            Sniply sniply httpsniply

                                                            2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                            Starbucks Inception

                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                            Native Adverti$$$ng

                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                            ccpglobalcomcmworld teedubya

                                                            Pinterest Advertising

                                                            ccpdigitalcomemfl teedubya

                                                            ccpglobalcomcmworld teedubyaReddit Advertising

                                                            ccpdigitalcomemfl teedubya

                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                            StumbleUpon Ads ndash stumbleuponcomadvertising

                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                            Twitter Advertising

                                                            ccpdigitalcomemfl teedubya

                                                            TWITTER ADVERTISING OPTIONS

                                                            ccpdigitalcomemfl teedubya

                                                            Twitter offers a variety of paid services to advertisers Promoted accounts

                                                            This is considered the quickest way to build an active community of advocates and influencers for your business

                                                            Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                            BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                            Promoted Accounts

                                                            teedubyaccpdigitalcomemfl teedubya

                                                            Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                            Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                            MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                            Promoted Trends

                                                            teedubyaccpdigitalcomemfl teedubya

                                                            Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                            A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                            Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                            AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                            Promoted Tweets

                                                            teedubyaccpdigitalcomemfl teedubya

                                                            Geo

                                                            Target users based on

                                                            geographic location

                                                            Narrow in on key markets

                                                            Search

                                                            Target users who are searching

                                                            on relevant keywords

                                                            Ensure relevancy

                                                            Followers

                                                            Target your Followers

                                                            Leverage brand advocates

                                                            Interest

                                                            Target users based on their

                                                            interests

                                                            Resonate with users

                                                            Mobile

                                                            Target users on the go

                                                            Reach at point-of-purchase

                                                            Look-a-likes

                                                            Target users who are similar to your followers

                                                            Increase potential reach

                                                            Gender

                                                            Target users based on gender

                                                            Ensure Interest

                                                            relevancy

                                                            Twitter Targeting Tools

                                                            teedubyaccpdigitalcomemfl teedubya

                                                            ccpdigitalcomemfl teedubya

                                                            ccpdigitalcomemfl teedubya

                                                            ccpdigitalcomemfl teedubya

                                                            ccpdigitalcomemfl teedubya

                                                            YouTube Ads

                                                            ccpdigitalcomemfl teedubya

                                                            Outbrain Outbrain httpoutbraincom

                                                            ccpdigitalcomemfl teedubya

                                                            Taboola Taboola httptaboolacom

                                                            ccpdigitalcomemfl teedubya

                                                            Facebook Talent Acquisition

                                                            Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                            bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                            bull lower your recruiting costs and save you time

                                                            bull target competitors location and even job titles to attract your ideal candidates

                                                            ccpdigitalcomemfl teedubya

                                                            Facebook Graph Search allows for Social HR Recruiting

                                                            ccpdigitalcomemfl teedubya

                                                            Target Your Candidates

                                                            ccpdigitalcomemfl teedubya

                                                            wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                            Hero Image

                                                            wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                            Women Engineers

                                                            wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                            Culture

                                                            >

                                                            Drive Candidates to Your Funnel

                                                            ccpdigitalcomemfl teedubya

                                                            teedubya

                                                            Facebook Graph Search allows for Social HR Recruiting

                                                            ccpdigitalcomemfl teedubya

                                                            Reach Your Recruiting Goals

                                                            14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                            ccpdigitalcomemfl teedubya

                                                            Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                            And Growinghellip

                                                            ccpdigitalcomemfl teedubya

                                                            teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                            ccpdigitalcomemfl teedubya

                                                            teedubya

                                                            17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                            ccpdigitalcomemfl teedubya

                                                            teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                            Connect on LinkedIn httplinkedincominteedubya

                                                            • Actionable Ways Strategies and Technologies to Amplify Your C
                                                            • Slide 2
                                                            • Slide 3
                                                            • Slide 4
                                                            • Slide 5
                                                            • Slide 6
                                                            • Slide 7
                                                            • Slide 8
                                                            • Slide 9
                                                            • Slide 10
                                                            • Slide 11
                                                            • Slide 12
                                                            • Confusing
                                                            • Slide 14
                                                            • Silos and Silos of Data
                                                            • Slide 16
                                                            • Slide 17
                                                            • Coordinate Your Efforts
                                                            • Slide 19
                                                            • Slide 20
                                                            • Slide 21
                                                            • Why Content Marketing
                                                            • Slide 23
                                                            • Slide 24
                                                            • Slide 25
                                                            • Content
                                                            • Slide 27
                                                            • Slide 28
                                                            • Slide 29
                                                            • Slide 30
                                                            • Slide 31
                                                            • Content Creation
                                                            • Slide 33
                                                            • Slide 34
                                                            • Slide 35
                                                            • Slide 36
                                                            • Content Planning amp Research
                                                            • Slide 38
                                                            • Slide 39
                                                            • Content Curation
                                                            • Slide 41
                                                            • Slide 42
                                                            • Slide 43
                                                            • Content Scheduling amp distribution
                                                            • Slide 45
                                                            • Slide 46
                                                            • Slide 47
                                                            • Slide 48
                                                            • Slide 49
                                                            • Slide 50
                                                            • Slide 51
                                                            • Content Amplification Tactics
                                                            • Slide 53
                                                            • Slide 54
                                                            • Slide 55
                                                            • Slide 56
                                                            • Ways to Promote
                                                            • Slide 58
                                                            • Google Buy Button on SERPS
                                                            • Slide 60
                                                            • Slide 61
                                                            • Slide 62
                                                            • Slide 63
                                                            • Slide 64
                                                            • Influencer Outreach
                                                            • Slide 66
                                                            • Slide 67
                                                            • Slide 68
                                                            • Slide 69
                                                            • Slide 70
                                                            • Slide 71
                                                            • Slide 72
                                                            • Slide 73
                                                            • Slide 74
                                                            • Slide 75
                                                            • Slide 76
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                                                            • Slide 78
                                                            • Slide 79
                                                            • Slide 80
                                                            • Slide 81
                                                            • Slide 82
                                                            • Slide 83
                                                            • Slide 84
                                                            • Slide 85
                                                            • Slide 86
                                                            • Slide 87
                                                            • Paid Search and SEO
                                                            • Slide 89
                                                            • Slide 90
                                                            • Harness data explosion for better ad predictions
                                                            • Slide 92
                                                            • Content Paid Amplification
                                                            • Slide 94
                                                            • Interest Graph Actions on Content
                                                            • Slide 96
                                                            • Impact of Targeted Social Advertising
                                                            • Slide 98
                                                            • Slide 99
                                                            • Slide 100
                                                            • Slide 101
                                                            • Slide 102
                                                            • Slide 103
                                                            • Slide 104
                                                            • Slide 105
                                                            • Slide 106
                                                            • Slide 107
                                                            • Slide 108
                                                            • Slide 109
                                                            • Slide 110
                                                            • Slide 111
                                                            • Before We Move On Water Breakhellip
                                                            • Slide 113
                                                            • Slide 114
                                                            • Slide 115
                                                            • Slide 116
                                                            • Slide 117
                                                            • Slide 118
                                                            • Slide 119
                                                            • Slide 120
                                                            • Instagram Ads
                                                            • Instagram Ads (2)
                                                            • Instagram Ads (3)
                                                            • Slide 124
                                                            • Slide 125
                                                            • Slide 126
                                                            • Slide 127
                                                            • Slide 128
                                                            • Slide 129
                                                            • Slide 130
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                                                            • Slide 134
                                                            • Slide 135
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                                                            • Slide 143
                                                            • Slide 144
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                                                            • Slide 158
                                                            • Slide 159
                                                            • Slide 160
                                                            • Slide 161
                                                            • Slide 162
                                                            • Slide 163

                                                              CONTENT CREATION

                                                              teedubyaccpdigitalcomemfl teedubya

                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                              ccpdigitalcomemfl teedubya

                                                              teedubyaccpdigitalcomemfl teedubya

                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                              CONTENT PLANNING amp RESEARCH

                                                              teedubyaccpdigitalcomemfl teedubya

                                                              teedubyaccpdigitalcomemfl teedubya

                                                              DivvyHQ httpDivvyHQcom

                                                              CONTENT CURATION

                                                              teedubyaccpdigitalcomemfl teedubya

                                                              teedubya

                                                              GREAT WAYS TO ORGANIZE CONTENT

                                                              KMULLETT

                                                              teedubyaccpglobalcomcmworld

                                                              Sharing is Caringhellip

                                                              KMULLETT

                                                              teedubyaccpglobalcomcmworld

                                                              Nuzzel Nuzzel httpnuzzelcom

                                                              ccpdigitalcomemfl teedubya

                                                              CONTENT SCHEDULING amp DISTRIBUTION

                                                              teedubyaccpdigitalcomemfl teedubya

                                                              Bulk Buffer httpbulkbuffercom

                                                              teedubyaccpdigitalcomemfl teedubya

                                                              ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

                                                              ccpdigitalcomemfl teedubya

                                                              ccpdigitalcomemfl teedubya

                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                              CONTENT AMPLIFICATION TACTICS

                                                              teedubyaccpdigitalcomemfl teedubya

                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                              ChrisPulleyccpdigitalcomemfl teedubya

                                                              ChrisPulleyccpdigitalcomemfl teedubya

                                                              ChrisPulleyccpdigitalcomemfl teedubya

                                                              WAYS TO PROMOTE

                                                              teedubyaccpdigitalcomemfl teedubya

                                                              bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

                                                              bull Micro-targeting Ideal Customers

                                                              bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

                                                              ChrisPulleyccpdigitalcomemfl teedubya

                                                              Google Buy Button on SERPS

                                                              ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

                                                              Google+ Communities

                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                              Facebook Groups

                                                              INFLUENCER OUTREACH

                                                              teedubyaccpdigitalcomemfl teedubya

                                                              teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                                                              ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                              teedubyaccpdigitalcomemfl teedubya

                                                              GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                                                              ccpdigitalcomemfl teedubya

                                                              BuzzStream Buzzstream httpwwwBuzzStreamcom

                                                              ccpdigitalcomemfl teedubya

                                                              GroupHigh grouphigh httpwwwgrouphighcom

                                                              teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                              kciabcbcshttpGetLittleBirdcom

                                                              Nimble nimble httpnimblecom

                                                              ccpdigitalcomemfl teedubya

                                                              teedubya

                                                              VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                                                              ccpdigitalcomemfl teedubya

                                                              teedubya

                                                              EmailHunter EmailHunter httpemailhunterco

                                                              ccpdigitalcomemfl teedubya

                                                              teedubyaConspire Conspire httpconspirecom

                                                              ccpdigitalcomemfl teedubya

                                                              teedubya

                                                              Outreach Outreach_io httpoutreachio

                                                              ccpdigitalcomemfl teedubya

                                                              teedubya

                                                              Advocate Engagement Platforms

                                                              ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                              Hashtags httphashtagsorg

                                                              Use hashtags to search for threads about subjects such as socialselling

                                                              ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                                              Digital Advertising

                                                              ccpdigitalcomemfl teedubya

                                                              The Advertising Quandary

                                                              ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                                              -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                                              ccpdigitalcomemfl teedubya

                                                              Digital AdvertisingHighly-targeted relevant traffic to your site

                                                              bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                                              ccpdigitalcomemfl teedubya

                                                              PAID SEARCH AND SEO

                                                              teedubyaccpdigitalcomemfl teedubya

                                                              ccpglobalcommartechconf teedubya

                                                              ccpglobalcommartechconf teedubya

                                                              ccpglobalcommartechconf teedubya

                                                              Harness data explosion for better ad predictionsYesterdayrsquos data

                                                              5 ndash 8 data points Every possible data point about a clickvs

                                                              Premature relationship of page views to purchase

                                                              probability

                                                              15

                                                              10

                                                              5

                                                              -20 -10 10 20 30 40 50 60

                                                              In depth seasonality and other insights

                                                              15

                                                              10

                                                              5

                                                              -20 -10 10 20 30 40 50 60

                                                              Todayrsquos data

                                                              ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                              Week 3 4 5 6

                                                              31

                                                              6370

                                                              105

                                                              Not QuanticMind QuanticMindGross

                                                              Margin Lift

                                                              CONTENT PAID AMPLIFICATION

                                                              teedubyaccpdigitalcomemfl teedubya

                                                              teedubyaccpdigitalcomemfl teedubya

                                                              Interest Graph Actions on Content

                                                              ccpdigitalcomemfl teedubya

                                                              ccpdigitalcomemfl teedubya

                                                              Keywords Yes No

                                                              Likes No Yes

                                                              Demographics Limited Extensive

                                                              Psychographics No Yes

                                                              Geography Yes Yes

                                                              Internal URL No Yes

                                                              External URL Yes Yes

                                                              Purchase Intent Learn Research None

                                                              Sales Cycle Short Long

                                                              Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                              ccpdigitalcomemfl teedubya

                                                              teedubya

                                                              Facebook Graph Search opens up many different opportunities

                                                              ccpdigitalcomemfl teedubya

                                                              teedubya

                                                              Facebook Graph Search opens up many different opportunities BRO

                                                              ccpdigitalcomemfl teedubya

                                                              $240 billion

                                                              ccpdigitalcomemfl teedubya

                                                              teedubyaccpdigitalcomemfl teedubya

                                                              Pixels Pixels Pixels

                                                              teedubyaccpdigitalcomemfl teedubya

                                                              Pixels Pixels Pixels

                                                              $240 billion

                                                              ccpdigitalcomemfl teedubya

                                                              Advanced Ad Targeting

                                                              Advanced Targeting

                                                              ccpdigitalcomemfl teedubya

                                                              Advanced Targeting

                                                              ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                              Third-Party Databases

                                                              Combine Facebook data and interest targeting

                                                              ccpdigitalcomemfl teedubya

                                                              Workforce Targeting

                                                              ccpdigitalcomemfl teedubya

                                                              Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                              ccpdigitalcomemfl teedubya

                                                              ccpdigitalcomemfl teedubya

                                                              $240 billion

                                                              ccpdigitalcomemfl teedubya

                                                              Some Facts About Facebook

                                                              Before We Move On Water Breakhellip

                                                              ccpdigitalcomemfl teedubya

                                                              Number of monthly active users144 billion

                                                              ccpdigitalcomemfl teedubya

                                                              ccpdigitalcomemfl teedubya

                                                              ccpdigitalcomemfl teedubya

                                                              ccpdigitalcomemfl teedubya

                                                              Lead Ads

                                                              ccpdigitalcomemfl teedubya

                                                              ccpdigitalcomemfl teedubya

                                                              ccpdigitalcomemfl teedubya

                                                              ccpdigitalcomemfl teedubya

                                                              Instagram Ads

                                                              ccpdigitalcomemfl teedubya

                                                              Instagram Ads

                                                              ccpdigitalcomemfl teedubya

                                                              Instagram Ads

                                                              ccpdigitalcomemfl teedubya

                                                              ccpdigitalcomemfl teedubya

                                                              Account Based Social Selling

                                                              ccpdigitalcomemfl teedubya

                                                              Wal-Mart

                                                              7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                              Wal-Mart Inception

                                                              teedubya

                                                              Sniply sniply httpsniply

                                                              2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                              Starbucks Inception

                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                              Native Adverti$$$ng

                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                              ccpglobalcomcmworld teedubya

                                                              Pinterest Advertising

                                                              ccpdigitalcomemfl teedubya

                                                              ccpglobalcomcmworld teedubyaReddit Advertising

                                                              ccpdigitalcomemfl teedubya

                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                              StumbleUpon Ads ndash stumbleuponcomadvertising

                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                              Twitter Advertising

                                                              ccpdigitalcomemfl teedubya

                                                              TWITTER ADVERTISING OPTIONS

                                                              ccpdigitalcomemfl teedubya

                                                              Twitter offers a variety of paid services to advertisers Promoted accounts

                                                              This is considered the quickest way to build an active community of advocates and influencers for your business

                                                              Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                              BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                              Promoted Accounts

                                                              teedubyaccpdigitalcomemfl teedubya

                                                              Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                              Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                              MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                              Promoted Trends

                                                              teedubyaccpdigitalcomemfl teedubya

                                                              Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                              A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                              Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                              AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                              Promoted Tweets

                                                              teedubyaccpdigitalcomemfl teedubya

                                                              Geo

                                                              Target users based on

                                                              geographic location

                                                              Narrow in on key markets

                                                              Search

                                                              Target users who are searching

                                                              on relevant keywords

                                                              Ensure relevancy

                                                              Followers

                                                              Target your Followers

                                                              Leverage brand advocates

                                                              Interest

                                                              Target users based on their

                                                              interests

                                                              Resonate with users

                                                              Mobile

                                                              Target users on the go

                                                              Reach at point-of-purchase

                                                              Look-a-likes

                                                              Target users who are similar to your followers

                                                              Increase potential reach

                                                              Gender

                                                              Target users based on gender

                                                              Ensure Interest

                                                              relevancy

                                                              Twitter Targeting Tools

                                                              teedubyaccpdigitalcomemfl teedubya

                                                              ccpdigitalcomemfl teedubya

                                                              ccpdigitalcomemfl teedubya

                                                              ccpdigitalcomemfl teedubya

                                                              ccpdigitalcomemfl teedubya

                                                              YouTube Ads

                                                              ccpdigitalcomemfl teedubya

                                                              Outbrain Outbrain httpoutbraincom

                                                              ccpdigitalcomemfl teedubya

                                                              Taboola Taboola httptaboolacom

                                                              ccpdigitalcomemfl teedubya

                                                              Facebook Talent Acquisition

                                                              Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                              bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                              bull lower your recruiting costs and save you time

                                                              bull target competitors location and even job titles to attract your ideal candidates

                                                              ccpdigitalcomemfl teedubya

                                                              Facebook Graph Search allows for Social HR Recruiting

                                                              ccpdigitalcomemfl teedubya

                                                              Target Your Candidates

                                                              ccpdigitalcomemfl teedubya

                                                              wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                              Hero Image

                                                              wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                              Women Engineers

                                                              wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                              Culture

                                                              >

                                                              Drive Candidates to Your Funnel

                                                              ccpdigitalcomemfl teedubya

                                                              teedubya

                                                              Facebook Graph Search allows for Social HR Recruiting

                                                              ccpdigitalcomemfl teedubya

                                                              Reach Your Recruiting Goals

                                                              14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                              ccpdigitalcomemfl teedubya

                                                              Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                              And Growinghellip

                                                              ccpdigitalcomemfl teedubya

                                                              teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                              ccpdigitalcomemfl teedubya

                                                              teedubya

                                                              17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                              ccpdigitalcomemfl teedubya

                                                              teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                              Connect on LinkedIn httplinkedincominteedubya

                                                              • Actionable Ways Strategies and Technologies to Amplify Your C
                                                              • Slide 2
                                                              • Slide 3
                                                              • Slide 4
                                                              • Slide 5
                                                              • Slide 6
                                                              • Slide 7
                                                              • Slide 8
                                                              • Slide 9
                                                              • Slide 10
                                                              • Slide 11
                                                              • Slide 12
                                                              • Confusing
                                                              • Slide 14
                                                              • Silos and Silos of Data
                                                              • Slide 16
                                                              • Slide 17
                                                              • Coordinate Your Efforts
                                                              • Slide 19
                                                              • Slide 20
                                                              • Slide 21
                                                              • Why Content Marketing
                                                              • Slide 23
                                                              • Slide 24
                                                              • Slide 25
                                                              • Content
                                                              • Slide 27
                                                              • Slide 28
                                                              • Slide 29
                                                              • Slide 30
                                                              • Slide 31
                                                              • Content Creation
                                                              • Slide 33
                                                              • Slide 34
                                                              • Slide 35
                                                              • Slide 36
                                                              • Content Planning amp Research
                                                              • Slide 38
                                                              • Slide 39
                                                              • Content Curation
                                                              • Slide 41
                                                              • Slide 42
                                                              • Slide 43
                                                              • Content Scheduling amp distribution
                                                              • Slide 45
                                                              • Slide 46
                                                              • Slide 47
                                                              • Slide 48
                                                              • Slide 49
                                                              • Slide 50
                                                              • Slide 51
                                                              • Content Amplification Tactics
                                                              • Slide 53
                                                              • Slide 54
                                                              • Slide 55
                                                              • Slide 56
                                                              • Ways to Promote
                                                              • Slide 58
                                                              • Google Buy Button on SERPS
                                                              • Slide 60
                                                              • Slide 61
                                                              • Slide 62
                                                              • Slide 63
                                                              • Slide 64
                                                              • Influencer Outreach
                                                              • Slide 66
                                                              • Slide 67
                                                              • Slide 68
                                                              • Slide 69
                                                              • Slide 70
                                                              • Slide 71
                                                              • Slide 72
                                                              • Slide 73
                                                              • Slide 74
                                                              • Slide 75
                                                              • Slide 76
                                                              • Slide 77
                                                              • Slide 78
                                                              • Slide 79
                                                              • Slide 80
                                                              • Slide 81
                                                              • Slide 82
                                                              • Slide 83
                                                              • Slide 84
                                                              • Slide 85
                                                              • Slide 86
                                                              • Slide 87
                                                              • Paid Search and SEO
                                                              • Slide 89
                                                              • Slide 90
                                                              • Harness data explosion for better ad predictions
                                                              • Slide 92
                                                              • Content Paid Amplification
                                                              • Slide 94
                                                              • Interest Graph Actions on Content
                                                              • Slide 96
                                                              • Impact of Targeted Social Advertising
                                                              • Slide 98
                                                              • Slide 99
                                                              • Slide 100
                                                              • Slide 101
                                                              • Slide 102
                                                              • Slide 103
                                                              • Slide 104
                                                              • Slide 105
                                                              • Slide 106
                                                              • Slide 107
                                                              • Slide 108
                                                              • Slide 109
                                                              • Slide 110
                                                              • Slide 111
                                                              • Before We Move On Water Breakhellip
                                                              • Slide 113
                                                              • Slide 114
                                                              • Slide 115
                                                              • Slide 116
                                                              • Slide 117
                                                              • Slide 118
                                                              • Slide 119
                                                              • Slide 120
                                                              • Instagram Ads
                                                              • Instagram Ads (2)
                                                              • Instagram Ads (3)
                                                              • Slide 124
                                                              • Slide 125
                                                              • Slide 126
                                                              • Slide 127
                                                              • Slide 128
                                                              • Slide 129
                                                              • Slide 130
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                                                              • Slide 136
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                                                              • Slide 138
                                                              • Slide 139
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                                                              • Slide 145
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                                                              • Slide 148
                                                              • Slide 149
                                                              • Slide 150
                                                              • Slide 151
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                                                              • Slide 153
                                                              • Slide 154
                                                              • Slide 155
                                                              • Slide 156
                                                              • Slide 157
                                                              • Slide 158
                                                              • Slide 159
                                                              • Slide 160
                                                              • Slide 161
                                                              • Slide 162
                                                              • Slide 163

                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                ccpdigitalcomemfl teedubya

                                                                teedubyaccpdigitalcomemfl teedubya

                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                CONTENT PLANNING amp RESEARCH

                                                                teedubyaccpdigitalcomemfl teedubya

                                                                teedubyaccpdigitalcomemfl teedubya

                                                                DivvyHQ httpDivvyHQcom

                                                                CONTENT CURATION

                                                                teedubyaccpdigitalcomemfl teedubya

                                                                teedubya

                                                                GREAT WAYS TO ORGANIZE CONTENT

                                                                KMULLETT

                                                                teedubyaccpglobalcomcmworld

                                                                Sharing is Caringhellip

                                                                KMULLETT

                                                                teedubyaccpglobalcomcmworld

                                                                Nuzzel Nuzzel httpnuzzelcom

                                                                ccpdigitalcomemfl teedubya

                                                                CONTENT SCHEDULING amp DISTRIBUTION

                                                                teedubyaccpdigitalcomemfl teedubya

                                                                Bulk Buffer httpbulkbuffercom

                                                                teedubyaccpdigitalcomemfl teedubya

                                                                ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

                                                                ccpdigitalcomemfl teedubya

                                                                ccpdigitalcomemfl teedubya

                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                CONTENT AMPLIFICATION TACTICS

                                                                teedubyaccpdigitalcomemfl teedubya

                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                ChrisPulleyccpdigitalcomemfl teedubya

                                                                ChrisPulleyccpdigitalcomemfl teedubya

                                                                ChrisPulleyccpdigitalcomemfl teedubya

                                                                WAYS TO PROMOTE

                                                                teedubyaccpdigitalcomemfl teedubya

                                                                bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

                                                                bull Micro-targeting Ideal Customers

                                                                bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

                                                                ChrisPulleyccpdigitalcomemfl teedubya

                                                                Google Buy Button on SERPS

                                                                ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

                                                                Google+ Communities

                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                Facebook Groups

                                                                INFLUENCER OUTREACH

                                                                teedubyaccpdigitalcomemfl teedubya

                                                                teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                                                                ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                teedubyaccpdigitalcomemfl teedubya

                                                                GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                                                                ccpdigitalcomemfl teedubya

                                                                BuzzStream Buzzstream httpwwwBuzzStreamcom

                                                                ccpdigitalcomemfl teedubya

                                                                GroupHigh grouphigh httpwwwgrouphighcom

                                                                teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                kciabcbcshttpGetLittleBirdcom

                                                                Nimble nimble httpnimblecom

                                                                ccpdigitalcomemfl teedubya

                                                                teedubya

                                                                VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                                                                ccpdigitalcomemfl teedubya

                                                                teedubya

                                                                EmailHunter EmailHunter httpemailhunterco

                                                                ccpdigitalcomemfl teedubya

                                                                teedubyaConspire Conspire httpconspirecom

                                                                ccpdigitalcomemfl teedubya

                                                                teedubya

                                                                Outreach Outreach_io httpoutreachio

                                                                ccpdigitalcomemfl teedubya

                                                                teedubya

                                                                Advocate Engagement Platforms

                                                                ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                Hashtags httphashtagsorg

                                                                Use hashtags to search for threads about subjects such as socialselling

                                                                ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                                                Digital Advertising

                                                                ccpdigitalcomemfl teedubya

                                                                The Advertising Quandary

                                                                ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                                                -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                                                ccpdigitalcomemfl teedubya

                                                                Digital AdvertisingHighly-targeted relevant traffic to your site

                                                                bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                                                ccpdigitalcomemfl teedubya

                                                                PAID SEARCH AND SEO

                                                                teedubyaccpdigitalcomemfl teedubya

                                                                ccpglobalcommartechconf teedubya

                                                                ccpglobalcommartechconf teedubya

                                                                ccpglobalcommartechconf teedubya

                                                                Harness data explosion for better ad predictionsYesterdayrsquos data

                                                                5 ndash 8 data points Every possible data point about a clickvs

                                                                Premature relationship of page views to purchase

                                                                probability

                                                                15

                                                                10

                                                                5

                                                                -20 -10 10 20 30 40 50 60

                                                                In depth seasonality and other insights

                                                                15

                                                                10

                                                                5

                                                                -20 -10 10 20 30 40 50 60

                                                                Todayrsquos data

                                                                ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                                Week 3 4 5 6

                                                                31

                                                                6370

                                                                105

                                                                Not QuanticMind QuanticMindGross

                                                                Margin Lift

                                                                CONTENT PAID AMPLIFICATION

                                                                teedubyaccpdigitalcomemfl teedubya

                                                                teedubyaccpdigitalcomemfl teedubya

                                                                Interest Graph Actions on Content

                                                                ccpdigitalcomemfl teedubya

                                                                ccpdigitalcomemfl teedubya

                                                                Keywords Yes No

                                                                Likes No Yes

                                                                Demographics Limited Extensive

                                                                Psychographics No Yes

                                                                Geography Yes Yes

                                                                Internal URL No Yes

                                                                External URL Yes Yes

                                                                Purchase Intent Learn Research None

                                                                Sales Cycle Short Long

                                                                Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                ccpdigitalcomemfl teedubya

                                                                teedubya

                                                                Facebook Graph Search opens up many different opportunities

                                                                ccpdigitalcomemfl teedubya

                                                                teedubya

                                                                Facebook Graph Search opens up many different opportunities BRO

                                                                ccpdigitalcomemfl teedubya

                                                                $240 billion

                                                                ccpdigitalcomemfl teedubya

                                                                teedubyaccpdigitalcomemfl teedubya

                                                                Pixels Pixels Pixels

                                                                teedubyaccpdigitalcomemfl teedubya

                                                                Pixels Pixels Pixels

                                                                $240 billion

                                                                ccpdigitalcomemfl teedubya

                                                                Advanced Ad Targeting

                                                                Advanced Targeting

                                                                ccpdigitalcomemfl teedubya

                                                                Advanced Targeting

                                                                ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                Third-Party Databases

                                                                Combine Facebook data and interest targeting

                                                                ccpdigitalcomemfl teedubya

                                                                Workforce Targeting

                                                                ccpdigitalcomemfl teedubya

                                                                Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                ccpdigitalcomemfl teedubya

                                                                ccpdigitalcomemfl teedubya

                                                                $240 billion

                                                                ccpdigitalcomemfl teedubya

                                                                Some Facts About Facebook

                                                                Before We Move On Water Breakhellip

                                                                ccpdigitalcomemfl teedubya

                                                                Number of monthly active users144 billion

                                                                ccpdigitalcomemfl teedubya

                                                                ccpdigitalcomemfl teedubya

                                                                ccpdigitalcomemfl teedubya

                                                                ccpdigitalcomemfl teedubya

                                                                Lead Ads

                                                                ccpdigitalcomemfl teedubya

                                                                ccpdigitalcomemfl teedubya

                                                                ccpdigitalcomemfl teedubya

                                                                ccpdigitalcomemfl teedubya

                                                                Instagram Ads

                                                                ccpdigitalcomemfl teedubya

                                                                Instagram Ads

                                                                ccpdigitalcomemfl teedubya

                                                                Instagram Ads

                                                                ccpdigitalcomemfl teedubya

                                                                ccpdigitalcomemfl teedubya

                                                                Account Based Social Selling

                                                                ccpdigitalcomemfl teedubya

                                                                Wal-Mart

                                                                7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                Wal-Mart Inception

                                                                teedubya

                                                                Sniply sniply httpsniply

                                                                2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                Starbucks Inception

                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                Native Adverti$$$ng

                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                ccpglobalcomcmworld teedubya

                                                                Pinterest Advertising

                                                                ccpdigitalcomemfl teedubya

                                                                ccpglobalcomcmworld teedubyaReddit Advertising

                                                                ccpdigitalcomemfl teedubya

                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                Twitter Advertising

                                                                ccpdigitalcomemfl teedubya

                                                                TWITTER ADVERTISING OPTIONS

                                                                ccpdigitalcomemfl teedubya

                                                                Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                Promoted Accounts

                                                                teedubyaccpdigitalcomemfl teedubya

                                                                Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                Promoted Trends

                                                                teedubyaccpdigitalcomemfl teedubya

                                                                Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                Promoted Tweets

                                                                teedubyaccpdigitalcomemfl teedubya

                                                                Geo

                                                                Target users based on

                                                                geographic location

                                                                Narrow in on key markets

                                                                Search

                                                                Target users who are searching

                                                                on relevant keywords

                                                                Ensure relevancy

                                                                Followers

                                                                Target your Followers

                                                                Leverage brand advocates

                                                                Interest

                                                                Target users based on their

                                                                interests

                                                                Resonate with users

                                                                Mobile

                                                                Target users on the go

                                                                Reach at point-of-purchase

                                                                Look-a-likes

                                                                Target users who are similar to your followers

                                                                Increase potential reach

                                                                Gender

                                                                Target users based on gender

                                                                Ensure Interest

                                                                relevancy

                                                                Twitter Targeting Tools

                                                                teedubyaccpdigitalcomemfl teedubya

                                                                ccpdigitalcomemfl teedubya

                                                                ccpdigitalcomemfl teedubya

                                                                ccpdigitalcomemfl teedubya

                                                                ccpdigitalcomemfl teedubya

                                                                YouTube Ads

                                                                ccpdigitalcomemfl teedubya

                                                                Outbrain Outbrain httpoutbraincom

                                                                ccpdigitalcomemfl teedubya

                                                                Taboola Taboola httptaboolacom

                                                                ccpdigitalcomemfl teedubya

                                                                Facebook Talent Acquisition

                                                                Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                bull lower your recruiting costs and save you time

                                                                bull target competitors location and even job titles to attract your ideal candidates

                                                                ccpdigitalcomemfl teedubya

                                                                Facebook Graph Search allows for Social HR Recruiting

                                                                ccpdigitalcomemfl teedubya

                                                                Target Your Candidates

                                                                ccpdigitalcomemfl teedubya

                                                                wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                Hero Image

                                                                wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                Women Engineers

                                                                wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                Culture

                                                                >

                                                                Drive Candidates to Your Funnel

                                                                ccpdigitalcomemfl teedubya

                                                                teedubya

                                                                Facebook Graph Search allows for Social HR Recruiting

                                                                ccpdigitalcomemfl teedubya

                                                                Reach Your Recruiting Goals

                                                                14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                ccpdigitalcomemfl teedubya

                                                                Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                And Growinghellip

                                                                ccpdigitalcomemfl teedubya

                                                                teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                ccpdigitalcomemfl teedubya

                                                                teedubya

                                                                17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                ccpdigitalcomemfl teedubya

                                                                teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                Connect on LinkedIn httplinkedincominteedubya

                                                                • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                • Slide 2
                                                                • Slide 3
                                                                • Slide 4
                                                                • Slide 5
                                                                • Slide 6
                                                                • Slide 7
                                                                • Slide 8
                                                                • Slide 9
                                                                • Slide 10
                                                                • Slide 11
                                                                • Slide 12
                                                                • Confusing
                                                                • Slide 14
                                                                • Silos and Silos of Data
                                                                • Slide 16
                                                                • Slide 17
                                                                • Coordinate Your Efforts
                                                                • Slide 19
                                                                • Slide 20
                                                                • Slide 21
                                                                • Why Content Marketing
                                                                • Slide 23
                                                                • Slide 24
                                                                • Slide 25
                                                                • Content
                                                                • Slide 27
                                                                • Slide 28
                                                                • Slide 29
                                                                • Slide 30
                                                                • Slide 31
                                                                • Content Creation
                                                                • Slide 33
                                                                • Slide 34
                                                                • Slide 35
                                                                • Slide 36
                                                                • Content Planning amp Research
                                                                • Slide 38
                                                                • Slide 39
                                                                • Content Curation
                                                                • Slide 41
                                                                • Slide 42
                                                                • Slide 43
                                                                • Content Scheduling amp distribution
                                                                • Slide 45
                                                                • Slide 46
                                                                • Slide 47
                                                                • Slide 48
                                                                • Slide 49
                                                                • Slide 50
                                                                • Slide 51
                                                                • Content Amplification Tactics
                                                                • Slide 53
                                                                • Slide 54
                                                                • Slide 55
                                                                • Slide 56
                                                                • Ways to Promote
                                                                • Slide 58
                                                                • Google Buy Button on SERPS
                                                                • Slide 60
                                                                • Slide 61
                                                                • Slide 62
                                                                • Slide 63
                                                                • Slide 64
                                                                • Influencer Outreach
                                                                • Slide 66
                                                                • Slide 67
                                                                • Slide 68
                                                                • Slide 69
                                                                • Slide 70
                                                                • Slide 71
                                                                • Slide 72
                                                                • Slide 73
                                                                • Slide 74
                                                                • Slide 75
                                                                • Slide 76
                                                                • Slide 77
                                                                • Slide 78
                                                                • Slide 79
                                                                • Slide 80
                                                                • Slide 81
                                                                • Slide 82
                                                                • Slide 83
                                                                • Slide 84
                                                                • Slide 85
                                                                • Slide 86
                                                                • Slide 87
                                                                • Paid Search and SEO
                                                                • Slide 89
                                                                • Slide 90
                                                                • Harness data explosion for better ad predictions
                                                                • Slide 92
                                                                • Content Paid Amplification
                                                                • Slide 94
                                                                • Interest Graph Actions on Content
                                                                • Slide 96
                                                                • Impact of Targeted Social Advertising
                                                                • Slide 98
                                                                • Slide 99
                                                                • Slide 100
                                                                • Slide 101
                                                                • Slide 102
                                                                • Slide 103
                                                                • Slide 104
                                                                • Slide 105
                                                                • Slide 106
                                                                • Slide 107
                                                                • Slide 108
                                                                • Slide 109
                                                                • Slide 110
                                                                • Slide 111
                                                                • Before We Move On Water Breakhellip
                                                                • Slide 113
                                                                • Slide 114
                                                                • Slide 115
                                                                • Slide 116
                                                                • Slide 117
                                                                • Slide 118
                                                                • Slide 119
                                                                • Slide 120
                                                                • Instagram Ads
                                                                • Instagram Ads (2)
                                                                • Instagram Ads (3)
                                                                • Slide 124
                                                                • Slide 125
                                                                • Slide 126
                                                                • Slide 127
                                                                • Slide 128
                                                                • Slide 129
                                                                • Slide 130
                                                                • Slide 131
                                                                • Slide 132
                                                                • Slide 133
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                                                                • Slide 135
                                                                • Slide 136
                                                                • Slide 137
                                                                • Slide 138
                                                                • Slide 139
                                                                • Slide 140
                                                                • Slide 141
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                                                                • Slide 144
                                                                • Slide 145
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                                                                • Slide 148
                                                                • Slide 149
                                                                • Slide 150
                                                                • Slide 151
                                                                • Slide 152
                                                                • Slide 153
                                                                • Slide 154
                                                                • Slide 155
                                                                • Slide 156
                                                                • Slide 157
                                                                • Slide 158
                                                                • Slide 159
                                                                • Slide 160
                                                                • Slide 161
                                                                • Slide 162
                                                                • Slide 163

                                                                  ccpdigitalcomemfl teedubya

                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                  CONTENT PLANNING amp RESEARCH

                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                  DivvyHQ httpDivvyHQcom

                                                                  CONTENT CURATION

                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                  teedubya

                                                                  GREAT WAYS TO ORGANIZE CONTENT

                                                                  KMULLETT

                                                                  teedubyaccpglobalcomcmworld

                                                                  Sharing is Caringhellip

                                                                  KMULLETT

                                                                  teedubyaccpglobalcomcmworld

                                                                  Nuzzel Nuzzel httpnuzzelcom

                                                                  ccpdigitalcomemfl teedubya

                                                                  CONTENT SCHEDULING amp DISTRIBUTION

                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                  Bulk Buffer httpbulkbuffercom

                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                  ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

                                                                  ccpdigitalcomemfl teedubya

                                                                  ccpdigitalcomemfl teedubya

                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                  CONTENT AMPLIFICATION TACTICS

                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                  ChrisPulleyccpdigitalcomemfl teedubya

                                                                  ChrisPulleyccpdigitalcomemfl teedubya

                                                                  ChrisPulleyccpdigitalcomemfl teedubya

                                                                  WAYS TO PROMOTE

                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                  bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

                                                                  bull Micro-targeting Ideal Customers

                                                                  bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

                                                                  ChrisPulleyccpdigitalcomemfl teedubya

                                                                  Google Buy Button on SERPS

                                                                  ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

                                                                  Google+ Communities

                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                  Facebook Groups

                                                                  INFLUENCER OUTREACH

                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                  teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                                                                  ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                  GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                                                                  ccpdigitalcomemfl teedubya

                                                                  BuzzStream Buzzstream httpwwwBuzzStreamcom

                                                                  ccpdigitalcomemfl teedubya

                                                                  GroupHigh grouphigh httpwwwgrouphighcom

                                                                  teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                  kciabcbcshttpGetLittleBirdcom

                                                                  Nimble nimble httpnimblecom

                                                                  ccpdigitalcomemfl teedubya

                                                                  teedubya

                                                                  VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                                                                  ccpdigitalcomemfl teedubya

                                                                  teedubya

                                                                  EmailHunter EmailHunter httpemailhunterco

                                                                  ccpdigitalcomemfl teedubya

                                                                  teedubyaConspire Conspire httpconspirecom

                                                                  ccpdigitalcomemfl teedubya

                                                                  teedubya

                                                                  Outreach Outreach_io httpoutreachio

                                                                  ccpdigitalcomemfl teedubya

                                                                  teedubya

                                                                  Advocate Engagement Platforms

                                                                  ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                  Hashtags httphashtagsorg

                                                                  Use hashtags to search for threads about subjects such as socialselling

                                                                  ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                                                  Digital Advertising

                                                                  ccpdigitalcomemfl teedubya

                                                                  The Advertising Quandary

                                                                  ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                                                  -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                                                  ccpdigitalcomemfl teedubya

                                                                  Digital AdvertisingHighly-targeted relevant traffic to your site

                                                                  bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                                                  ccpdigitalcomemfl teedubya

                                                                  PAID SEARCH AND SEO

                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                  ccpglobalcommartechconf teedubya

                                                                  ccpglobalcommartechconf teedubya

                                                                  ccpglobalcommartechconf teedubya

                                                                  Harness data explosion for better ad predictionsYesterdayrsquos data

                                                                  5 ndash 8 data points Every possible data point about a clickvs

                                                                  Premature relationship of page views to purchase

                                                                  probability

                                                                  15

                                                                  10

                                                                  5

                                                                  -20 -10 10 20 30 40 50 60

                                                                  In depth seasonality and other insights

                                                                  15

                                                                  10

                                                                  5

                                                                  -20 -10 10 20 30 40 50 60

                                                                  Todayrsquos data

                                                                  ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                                  Week 3 4 5 6

                                                                  31

                                                                  6370

                                                                  105

                                                                  Not QuanticMind QuanticMindGross

                                                                  Margin Lift

                                                                  CONTENT PAID AMPLIFICATION

                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                  Interest Graph Actions on Content

                                                                  ccpdigitalcomemfl teedubya

                                                                  ccpdigitalcomemfl teedubya

                                                                  Keywords Yes No

                                                                  Likes No Yes

                                                                  Demographics Limited Extensive

                                                                  Psychographics No Yes

                                                                  Geography Yes Yes

                                                                  Internal URL No Yes

                                                                  External URL Yes Yes

                                                                  Purchase Intent Learn Research None

                                                                  Sales Cycle Short Long

                                                                  Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                  ccpdigitalcomemfl teedubya

                                                                  teedubya

                                                                  Facebook Graph Search opens up many different opportunities

                                                                  ccpdigitalcomemfl teedubya

                                                                  teedubya

                                                                  Facebook Graph Search opens up many different opportunities BRO

                                                                  ccpdigitalcomemfl teedubya

                                                                  $240 billion

                                                                  ccpdigitalcomemfl teedubya

                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                  Pixels Pixels Pixels

                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                  Pixels Pixels Pixels

                                                                  $240 billion

                                                                  ccpdigitalcomemfl teedubya

                                                                  Advanced Ad Targeting

                                                                  Advanced Targeting

                                                                  ccpdigitalcomemfl teedubya

                                                                  Advanced Targeting

                                                                  ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                  Third-Party Databases

                                                                  Combine Facebook data and interest targeting

                                                                  ccpdigitalcomemfl teedubya

                                                                  Workforce Targeting

                                                                  ccpdigitalcomemfl teedubya

                                                                  Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                  ccpdigitalcomemfl teedubya

                                                                  ccpdigitalcomemfl teedubya

                                                                  $240 billion

                                                                  ccpdigitalcomemfl teedubya

                                                                  Some Facts About Facebook

                                                                  Before We Move On Water Breakhellip

                                                                  ccpdigitalcomemfl teedubya

                                                                  Number of monthly active users144 billion

                                                                  ccpdigitalcomemfl teedubya

                                                                  ccpdigitalcomemfl teedubya

                                                                  ccpdigitalcomemfl teedubya

                                                                  ccpdigitalcomemfl teedubya

                                                                  Lead Ads

                                                                  ccpdigitalcomemfl teedubya

                                                                  ccpdigitalcomemfl teedubya

                                                                  ccpdigitalcomemfl teedubya

                                                                  ccpdigitalcomemfl teedubya

                                                                  Instagram Ads

                                                                  ccpdigitalcomemfl teedubya

                                                                  Instagram Ads

                                                                  ccpdigitalcomemfl teedubya

                                                                  Instagram Ads

                                                                  ccpdigitalcomemfl teedubya

                                                                  ccpdigitalcomemfl teedubya

                                                                  Account Based Social Selling

                                                                  ccpdigitalcomemfl teedubya

                                                                  Wal-Mart

                                                                  7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                  Wal-Mart Inception

                                                                  teedubya

                                                                  Sniply sniply httpsniply

                                                                  2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                  Starbucks Inception

                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                  Native Adverti$$$ng

                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                  ccpglobalcomcmworld teedubya

                                                                  Pinterest Advertising

                                                                  ccpdigitalcomemfl teedubya

                                                                  ccpglobalcomcmworld teedubyaReddit Advertising

                                                                  ccpdigitalcomemfl teedubya

                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                  StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                  Twitter Advertising

                                                                  ccpdigitalcomemfl teedubya

                                                                  TWITTER ADVERTISING OPTIONS

                                                                  ccpdigitalcomemfl teedubya

                                                                  Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                  This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                  Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                  BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                  Promoted Accounts

                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                  Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                  Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                  MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                  Promoted Trends

                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                  Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                  A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                  Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                  AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                  Promoted Tweets

                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                  Geo

                                                                  Target users based on

                                                                  geographic location

                                                                  Narrow in on key markets

                                                                  Search

                                                                  Target users who are searching

                                                                  on relevant keywords

                                                                  Ensure relevancy

                                                                  Followers

                                                                  Target your Followers

                                                                  Leverage brand advocates

                                                                  Interest

                                                                  Target users based on their

                                                                  interests

                                                                  Resonate with users

                                                                  Mobile

                                                                  Target users on the go

                                                                  Reach at point-of-purchase

                                                                  Look-a-likes

                                                                  Target users who are similar to your followers

                                                                  Increase potential reach

                                                                  Gender

                                                                  Target users based on gender

                                                                  Ensure Interest

                                                                  relevancy

                                                                  Twitter Targeting Tools

                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                  ccpdigitalcomemfl teedubya

                                                                  ccpdigitalcomemfl teedubya

                                                                  ccpdigitalcomemfl teedubya

                                                                  ccpdigitalcomemfl teedubya

                                                                  YouTube Ads

                                                                  ccpdigitalcomemfl teedubya

                                                                  Outbrain Outbrain httpoutbraincom

                                                                  ccpdigitalcomemfl teedubya

                                                                  Taboola Taboola httptaboolacom

                                                                  ccpdigitalcomemfl teedubya

                                                                  Facebook Talent Acquisition

                                                                  Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                  bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                  bull lower your recruiting costs and save you time

                                                                  bull target competitors location and even job titles to attract your ideal candidates

                                                                  ccpdigitalcomemfl teedubya

                                                                  Facebook Graph Search allows for Social HR Recruiting

                                                                  ccpdigitalcomemfl teedubya

                                                                  Target Your Candidates

                                                                  ccpdigitalcomemfl teedubya

                                                                  wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                  Hero Image

                                                                  wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                  Women Engineers

                                                                  wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                  Culture

                                                                  >

                                                                  Drive Candidates to Your Funnel

                                                                  ccpdigitalcomemfl teedubya

                                                                  teedubya

                                                                  Facebook Graph Search allows for Social HR Recruiting

                                                                  ccpdigitalcomemfl teedubya

                                                                  Reach Your Recruiting Goals

                                                                  14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                  ccpdigitalcomemfl teedubya

                                                                  Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                  And Growinghellip

                                                                  ccpdigitalcomemfl teedubya

                                                                  teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                  ccpdigitalcomemfl teedubya

                                                                  teedubya

                                                                  17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                  ccpdigitalcomemfl teedubya

                                                                  teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                  Connect on LinkedIn httplinkedincominteedubya

                                                                  • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                  • Slide 2
                                                                  • Slide 3
                                                                  • Slide 4
                                                                  • Slide 5
                                                                  • Slide 6
                                                                  • Slide 7
                                                                  • Slide 8
                                                                  • Slide 9
                                                                  • Slide 10
                                                                  • Slide 11
                                                                  • Slide 12
                                                                  • Confusing
                                                                  • Slide 14
                                                                  • Silos and Silos of Data
                                                                  • Slide 16
                                                                  • Slide 17
                                                                  • Coordinate Your Efforts
                                                                  • Slide 19
                                                                  • Slide 20
                                                                  • Slide 21
                                                                  • Why Content Marketing
                                                                  • Slide 23
                                                                  • Slide 24
                                                                  • Slide 25
                                                                  • Content
                                                                  • Slide 27
                                                                  • Slide 28
                                                                  • Slide 29
                                                                  • Slide 30
                                                                  • Slide 31
                                                                  • Content Creation
                                                                  • Slide 33
                                                                  • Slide 34
                                                                  • Slide 35
                                                                  • Slide 36
                                                                  • Content Planning amp Research
                                                                  • Slide 38
                                                                  • Slide 39
                                                                  • Content Curation
                                                                  • Slide 41
                                                                  • Slide 42
                                                                  • Slide 43
                                                                  • Content Scheduling amp distribution
                                                                  • Slide 45
                                                                  • Slide 46
                                                                  • Slide 47
                                                                  • Slide 48
                                                                  • Slide 49
                                                                  • Slide 50
                                                                  • Slide 51
                                                                  • Content Amplification Tactics
                                                                  • Slide 53
                                                                  • Slide 54
                                                                  • Slide 55
                                                                  • Slide 56
                                                                  • Ways to Promote
                                                                  • Slide 58
                                                                  • Google Buy Button on SERPS
                                                                  • Slide 60
                                                                  • Slide 61
                                                                  • Slide 62
                                                                  • Slide 63
                                                                  • Slide 64
                                                                  • Influencer Outreach
                                                                  • Slide 66
                                                                  • Slide 67
                                                                  • Slide 68
                                                                  • Slide 69
                                                                  • Slide 70
                                                                  • Slide 71
                                                                  • Slide 72
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                                                                  • Slide 76
                                                                  • Slide 77
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                                                                  • Slide 79
                                                                  • Slide 80
                                                                  • Slide 81
                                                                  • Slide 82
                                                                  • Slide 83
                                                                  • Slide 84
                                                                  • Slide 85
                                                                  • Slide 86
                                                                  • Slide 87
                                                                  • Paid Search and SEO
                                                                  • Slide 89
                                                                  • Slide 90
                                                                  • Harness data explosion for better ad predictions
                                                                  • Slide 92
                                                                  • Content Paid Amplification
                                                                  • Slide 94
                                                                  • Interest Graph Actions on Content
                                                                  • Slide 96
                                                                  • Impact of Targeted Social Advertising
                                                                  • Slide 98
                                                                  • Slide 99
                                                                  • Slide 100
                                                                  • Slide 101
                                                                  • Slide 102
                                                                  • Slide 103
                                                                  • Slide 104
                                                                  • Slide 105
                                                                  • Slide 106
                                                                  • Slide 107
                                                                  • Slide 108
                                                                  • Slide 109
                                                                  • Slide 110
                                                                  • Slide 111
                                                                  • Before We Move On Water Breakhellip
                                                                  • Slide 113
                                                                  • Slide 114
                                                                  • Slide 115
                                                                  • Slide 116
                                                                  • Slide 117
                                                                  • Slide 118
                                                                  • Slide 119
                                                                  • Slide 120
                                                                  • Instagram Ads
                                                                  • Instagram Ads (2)
                                                                  • Instagram Ads (3)
                                                                  • Slide 124
                                                                  • Slide 125
                                                                  • Slide 126
                                                                  • Slide 127
                                                                  • Slide 128
                                                                  • Slide 129
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                                                                  • Slide 149
                                                                  • Slide 150
                                                                  • Slide 151
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                                                                  • Slide 153
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                                                                  • Slide 155
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                                                                  • Slide 157
                                                                  • Slide 158
                                                                  • Slide 159
                                                                  • Slide 160
                                                                  • Slide 161
                                                                  • Slide 162
                                                                  • Slide 163

                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                    CONTENT PLANNING amp RESEARCH

                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                    DivvyHQ httpDivvyHQcom

                                                                    CONTENT CURATION

                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                    teedubya

                                                                    GREAT WAYS TO ORGANIZE CONTENT

                                                                    KMULLETT

                                                                    teedubyaccpglobalcomcmworld

                                                                    Sharing is Caringhellip

                                                                    KMULLETT

                                                                    teedubyaccpglobalcomcmworld

                                                                    Nuzzel Nuzzel httpnuzzelcom

                                                                    ccpdigitalcomemfl teedubya

                                                                    CONTENT SCHEDULING amp DISTRIBUTION

                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                    Bulk Buffer httpbulkbuffercom

                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                    ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

                                                                    ccpdigitalcomemfl teedubya

                                                                    ccpdigitalcomemfl teedubya

                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                    CONTENT AMPLIFICATION TACTICS

                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                    ChrisPulleyccpdigitalcomemfl teedubya

                                                                    ChrisPulleyccpdigitalcomemfl teedubya

                                                                    ChrisPulleyccpdigitalcomemfl teedubya

                                                                    WAYS TO PROMOTE

                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                    bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

                                                                    bull Micro-targeting Ideal Customers

                                                                    bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

                                                                    ChrisPulleyccpdigitalcomemfl teedubya

                                                                    Google Buy Button on SERPS

                                                                    ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

                                                                    Google+ Communities

                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                    Facebook Groups

                                                                    INFLUENCER OUTREACH

                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                    teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                                                                    ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                    GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                                                                    ccpdigitalcomemfl teedubya

                                                                    BuzzStream Buzzstream httpwwwBuzzStreamcom

                                                                    ccpdigitalcomemfl teedubya

                                                                    GroupHigh grouphigh httpwwwgrouphighcom

                                                                    teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                    kciabcbcshttpGetLittleBirdcom

                                                                    Nimble nimble httpnimblecom

                                                                    ccpdigitalcomemfl teedubya

                                                                    teedubya

                                                                    VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                                                                    ccpdigitalcomemfl teedubya

                                                                    teedubya

                                                                    EmailHunter EmailHunter httpemailhunterco

                                                                    ccpdigitalcomemfl teedubya

                                                                    teedubyaConspire Conspire httpconspirecom

                                                                    ccpdigitalcomemfl teedubya

                                                                    teedubya

                                                                    Outreach Outreach_io httpoutreachio

                                                                    ccpdigitalcomemfl teedubya

                                                                    teedubya

                                                                    Advocate Engagement Platforms

                                                                    ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                    Hashtags httphashtagsorg

                                                                    Use hashtags to search for threads about subjects such as socialselling

                                                                    ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                                                    Digital Advertising

                                                                    ccpdigitalcomemfl teedubya

                                                                    The Advertising Quandary

                                                                    ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                                                    -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                                                    ccpdigitalcomemfl teedubya

                                                                    Digital AdvertisingHighly-targeted relevant traffic to your site

                                                                    bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                                                    ccpdigitalcomemfl teedubya

                                                                    PAID SEARCH AND SEO

                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                    ccpglobalcommartechconf teedubya

                                                                    ccpglobalcommartechconf teedubya

                                                                    ccpglobalcommartechconf teedubya

                                                                    Harness data explosion for better ad predictionsYesterdayrsquos data

                                                                    5 ndash 8 data points Every possible data point about a clickvs

                                                                    Premature relationship of page views to purchase

                                                                    probability

                                                                    15

                                                                    10

                                                                    5

                                                                    -20 -10 10 20 30 40 50 60

                                                                    In depth seasonality and other insights

                                                                    15

                                                                    10

                                                                    5

                                                                    -20 -10 10 20 30 40 50 60

                                                                    Todayrsquos data

                                                                    ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                                    Week 3 4 5 6

                                                                    31

                                                                    6370

                                                                    105

                                                                    Not QuanticMind QuanticMindGross

                                                                    Margin Lift

                                                                    CONTENT PAID AMPLIFICATION

                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                    Interest Graph Actions on Content

                                                                    ccpdigitalcomemfl teedubya

                                                                    ccpdigitalcomemfl teedubya

                                                                    Keywords Yes No

                                                                    Likes No Yes

                                                                    Demographics Limited Extensive

                                                                    Psychographics No Yes

                                                                    Geography Yes Yes

                                                                    Internal URL No Yes

                                                                    External URL Yes Yes

                                                                    Purchase Intent Learn Research None

                                                                    Sales Cycle Short Long

                                                                    Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                    ccpdigitalcomemfl teedubya

                                                                    teedubya

                                                                    Facebook Graph Search opens up many different opportunities

                                                                    ccpdigitalcomemfl teedubya

                                                                    teedubya

                                                                    Facebook Graph Search opens up many different opportunities BRO

                                                                    ccpdigitalcomemfl teedubya

                                                                    $240 billion

                                                                    ccpdigitalcomemfl teedubya

                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                    Pixels Pixels Pixels

                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                    Pixels Pixels Pixels

                                                                    $240 billion

                                                                    ccpdigitalcomemfl teedubya

                                                                    Advanced Ad Targeting

                                                                    Advanced Targeting

                                                                    ccpdigitalcomemfl teedubya

                                                                    Advanced Targeting

                                                                    ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                    Third-Party Databases

                                                                    Combine Facebook data and interest targeting

                                                                    ccpdigitalcomemfl teedubya

                                                                    Workforce Targeting

                                                                    ccpdigitalcomemfl teedubya

                                                                    Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                    ccpdigitalcomemfl teedubya

                                                                    ccpdigitalcomemfl teedubya

                                                                    $240 billion

                                                                    ccpdigitalcomemfl teedubya

                                                                    Some Facts About Facebook

                                                                    Before We Move On Water Breakhellip

                                                                    ccpdigitalcomemfl teedubya

                                                                    Number of monthly active users144 billion

                                                                    ccpdigitalcomemfl teedubya

                                                                    ccpdigitalcomemfl teedubya

                                                                    ccpdigitalcomemfl teedubya

                                                                    ccpdigitalcomemfl teedubya

                                                                    Lead Ads

                                                                    ccpdigitalcomemfl teedubya

                                                                    ccpdigitalcomemfl teedubya

                                                                    ccpdigitalcomemfl teedubya

                                                                    ccpdigitalcomemfl teedubya

                                                                    Instagram Ads

                                                                    ccpdigitalcomemfl teedubya

                                                                    Instagram Ads

                                                                    ccpdigitalcomemfl teedubya

                                                                    Instagram Ads

                                                                    ccpdigitalcomemfl teedubya

                                                                    ccpdigitalcomemfl teedubya

                                                                    Account Based Social Selling

                                                                    ccpdigitalcomemfl teedubya

                                                                    Wal-Mart

                                                                    7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                    Wal-Mart Inception

                                                                    teedubya

                                                                    Sniply sniply httpsniply

                                                                    2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                    Starbucks Inception

                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                    Native Adverti$$$ng

                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                    ccpglobalcomcmworld teedubya

                                                                    Pinterest Advertising

                                                                    ccpdigitalcomemfl teedubya

                                                                    ccpglobalcomcmworld teedubyaReddit Advertising

                                                                    ccpdigitalcomemfl teedubya

                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                    StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                    Twitter Advertising

                                                                    ccpdigitalcomemfl teedubya

                                                                    TWITTER ADVERTISING OPTIONS

                                                                    ccpdigitalcomemfl teedubya

                                                                    Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                    This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                    Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                    BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                    Promoted Accounts

                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                    Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                    Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                    MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                    Promoted Trends

                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                    Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                    A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                    Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                    AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                    Promoted Tweets

                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                    Geo

                                                                    Target users based on

                                                                    geographic location

                                                                    Narrow in on key markets

                                                                    Search

                                                                    Target users who are searching

                                                                    on relevant keywords

                                                                    Ensure relevancy

                                                                    Followers

                                                                    Target your Followers

                                                                    Leverage brand advocates

                                                                    Interest

                                                                    Target users based on their

                                                                    interests

                                                                    Resonate with users

                                                                    Mobile

                                                                    Target users on the go

                                                                    Reach at point-of-purchase

                                                                    Look-a-likes

                                                                    Target users who are similar to your followers

                                                                    Increase potential reach

                                                                    Gender

                                                                    Target users based on gender

                                                                    Ensure Interest

                                                                    relevancy

                                                                    Twitter Targeting Tools

                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                    ccpdigitalcomemfl teedubya

                                                                    ccpdigitalcomemfl teedubya

                                                                    ccpdigitalcomemfl teedubya

                                                                    ccpdigitalcomemfl teedubya

                                                                    YouTube Ads

                                                                    ccpdigitalcomemfl teedubya

                                                                    Outbrain Outbrain httpoutbraincom

                                                                    ccpdigitalcomemfl teedubya

                                                                    Taboola Taboola httptaboolacom

                                                                    ccpdigitalcomemfl teedubya

                                                                    Facebook Talent Acquisition

                                                                    Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                    bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                    bull lower your recruiting costs and save you time

                                                                    bull target competitors location and even job titles to attract your ideal candidates

                                                                    ccpdigitalcomemfl teedubya

                                                                    Facebook Graph Search allows for Social HR Recruiting

                                                                    ccpdigitalcomemfl teedubya

                                                                    Target Your Candidates

                                                                    ccpdigitalcomemfl teedubya

                                                                    wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                    Hero Image

                                                                    wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                    Women Engineers

                                                                    wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                    Culture

                                                                    >

                                                                    Drive Candidates to Your Funnel

                                                                    ccpdigitalcomemfl teedubya

                                                                    teedubya

                                                                    Facebook Graph Search allows for Social HR Recruiting

                                                                    ccpdigitalcomemfl teedubya

                                                                    Reach Your Recruiting Goals

                                                                    14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                    ccpdigitalcomemfl teedubya

                                                                    Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                    And Growinghellip

                                                                    ccpdigitalcomemfl teedubya

                                                                    teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                    ccpdigitalcomemfl teedubya

                                                                    teedubya

                                                                    17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                    ccpdigitalcomemfl teedubya

                                                                    teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                    Connect on LinkedIn httplinkedincominteedubya

                                                                    • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                    • Slide 2
                                                                    • Slide 3
                                                                    • Slide 4
                                                                    • Slide 5
                                                                    • Slide 6
                                                                    • Slide 7
                                                                    • Slide 8
                                                                    • Slide 9
                                                                    • Slide 10
                                                                    • Slide 11
                                                                    • Slide 12
                                                                    • Confusing
                                                                    • Slide 14
                                                                    • Silos and Silos of Data
                                                                    • Slide 16
                                                                    • Slide 17
                                                                    • Coordinate Your Efforts
                                                                    • Slide 19
                                                                    • Slide 20
                                                                    • Slide 21
                                                                    • Why Content Marketing
                                                                    • Slide 23
                                                                    • Slide 24
                                                                    • Slide 25
                                                                    • Content
                                                                    • Slide 27
                                                                    • Slide 28
                                                                    • Slide 29
                                                                    • Slide 30
                                                                    • Slide 31
                                                                    • Content Creation
                                                                    • Slide 33
                                                                    • Slide 34
                                                                    • Slide 35
                                                                    • Slide 36
                                                                    • Content Planning amp Research
                                                                    • Slide 38
                                                                    • Slide 39
                                                                    • Content Curation
                                                                    • Slide 41
                                                                    • Slide 42
                                                                    • Slide 43
                                                                    • Content Scheduling amp distribution
                                                                    • Slide 45
                                                                    • Slide 46
                                                                    • Slide 47
                                                                    • Slide 48
                                                                    • Slide 49
                                                                    • Slide 50
                                                                    • Slide 51
                                                                    • Content Amplification Tactics
                                                                    • Slide 53
                                                                    • Slide 54
                                                                    • Slide 55
                                                                    • Slide 56
                                                                    • Ways to Promote
                                                                    • Slide 58
                                                                    • Google Buy Button on SERPS
                                                                    • Slide 60
                                                                    • Slide 61
                                                                    • Slide 62
                                                                    • Slide 63
                                                                    • Slide 64
                                                                    • Influencer Outreach
                                                                    • Slide 66
                                                                    • Slide 67
                                                                    • Slide 68
                                                                    • Slide 69
                                                                    • Slide 70
                                                                    • Slide 71
                                                                    • Slide 72
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                                                                    • Slide 84
                                                                    • Slide 85
                                                                    • Slide 86
                                                                    • Slide 87
                                                                    • Paid Search and SEO
                                                                    • Slide 89
                                                                    • Slide 90
                                                                    • Harness data explosion for better ad predictions
                                                                    • Slide 92
                                                                    • Content Paid Amplification
                                                                    • Slide 94
                                                                    • Interest Graph Actions on Content
                                                                    • Slide 96
                                                                    • Impact of Targeted Social Advertising
                                                                    • Slide 98
                                                                    • Slide 99
                                                                    • Slide 100
                                                                    • Slide 101
                                                                    • Slide 102
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                                                                    • Slide 105
                                                                    • Slide 106
                                                                    • Slide 107
                                                                    • Slide 108
                                                                    • Slide 109
                                                                    • Slide 110
                                                                    • Slide 111
                                                                    • Before We Move On Water Breakhellip
                                                                    • Slide 113
                                                                    • Slide 114
                                                                    • Slide 115
                                                                    • Slide 116
                                                                    • Slide 117
                                                                    • Slide 118
                                                                    • Slide 119
                                                                    • Slide 120
                                                                    • Instagram Ads
                                                                    • Instagram Ads (2)
                                                                    • Instagram Ads (3)
                                                                    • Slide 124
                                                                    • Slide 125
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                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                      CONTENT PLANNING amp RESEARCH

                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                      DivvyHQ httpDivvyHQcom

                                                                      CONTENT CURATION

                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                      teedubya

                                                                      GREAT WAYS TO ORGANIZE CONTENT

                                                                      KMULLETT

                                                                      teedubyaccpglobalcomcmworld

                                                                      Sharing is Caringhellip

                                                                      KMULLETT

                                                                      teedubyaccpglobalcomcmworld

                                                                      Nuzzel Nuzzel httpnuzzelcom

                                                                      ccpdigitalcomemfl teedubya

                                                                      CONTENT SCHEDULING amp DISTRIBUTION

                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                      Bulk Buffer httpbulkbuffercom

                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                      ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

                                                                      ccpdigitalcomemfl teedubya

                                                                      ccpdigitalcomemfl teedubya

                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                      CONTENT AMPLIFICATION TACTICS

                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                      ChrisPulleyccpdigitalcomemfl teedubya

                                                                      ChrisPulleyccpdigitalcomemfl teedubya

                                                                      ChrisPulleyccpdigitalcomemfl teedubya

                                                                      WAYS TO PROMOTE

                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                      bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

                                                                      bull Micro-targeting Ideal Customers

                                                                      bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

                                                                      ChrisPulleyccpdigitalcomemfl teedubya

                                                                      Google Buy Button on SERPS

                                                                      ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

                                                                      Google+ Communities

                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                      Facebook Groups

                                                                      INFLUENCER OUTREACH

                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                      teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                                                                      ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                      GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                                                                      ccpdigitalcomemfl teedubya

                                                                      BuzzStream Buzzstream httpwwwBuzzStreamcom

                                                                      ccpdigitalcomemfl teedubya

                                                                      GroupHigh grouphigh httpwwwgrouphighcom

                                                                      teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                      kciabcbcshttpGetLittleBirdcom

                                                                      Nimble nimble httpnimblecom

                                                                      ccpdigitalcomemfl teedubya

                                                                      teedubya

                                                                      VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                                                                      ccpdigitalcomemfl teedubya

                                                                      teedubya

                                                                      EmailHunter EmailHunter httpemailhunterco

                                                                      ccpdigitalcomemfl teedubya

                                                                      teedubyaConspire Conspire httpconspirecom

                                                                      ccpdigitalcomemfl teedubya

                                                                      teedubya

                                                                      Outreach Outreach_io httpoutreachio

                                                                      ccpdigitalcomemfl teedubya

                                                                      teedubya

                                                                      Advocate Engagement Platforms

                                                                      ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                      Hashtags httphashtagsorg

                                                                      Use hashtags to search for threads about subjects such as socialselling

                                                                      ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                                                      Digital Advertising

                                                                      ccpdigitalcomemfl teedubya

                                                                      The Advertising Quandary

                                                                      ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                                                      -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                                                      ccpdigitalcomemfl teedubya

                                                                      Digital AdvertisingHighly-targeted relevant traffic to your site

                                                                      bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                                                      ccpdigitalcomemfl teedubya

                                                                      PAID SEARCH AND SEO

                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                      ccpglobalcommartechconf teedubya

                                                                      ccpglobalcommartechconf teedubya

                                                                      ccpglobalcommartechconf teedubya

                                                                      Harness data explosion for better ad predictionsYesterdayrsquos data

                                                                      5 ndash 8 data points Every possible data point about a clickvs

                                                                      Premature relationship of page views to purchase

                                                                      probability

                                                                      15

                                                                      10

                                                                      5

                                                                      -20 -10 10 20 30 40 50 60

                                                                      In depth seasonality and other insights

                                                                      15

                                                                      10

                                                                      5

                                                                      -20 -10 10 20 30 40 50 60

                                                                      Todayrsquos data

                                                                      ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                                      Week 3 4 5 6

                                                                      31

                                                                      6370

                                                                      105

                                                                      Not QuanticMind QuanticMindGross

                                                                      Margin Lift

                                                                      CONTENT PAID AMPLIFICATION

                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                      Interest Graph Actions on Content

                                                                      ccpdigitalcomemfl teedubya

                                                                      ccpdigitalcomemfl teedubya

                                                                      Keywords Yes No

                                                                      Likes No Yes

                                                                      Demographics Limited Extensive

                                                                      Psychographics No Yes

                                                                      Geography Yes Yes

                                                                      Internal URL No Yes

                                                                      External URL Yes Yes

                                                                      Purchase Intent Learn Research None

                                                                      Sales Cycle Short Long

                                                                      Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                      ccpdigitalcomemfl teedubya

                                                                      teedubya

                                                                      Facebook Graph Search opens up many different opportunities

                                                                      ccpdigitalcomemfl teedubya

                                                                      teedubya

                                                                      Facebook Graph Search opens up many different opportunities BRO

                                                                      ccpdigitalcomemfl teedubya

                                                                      $240 billion

                                                                      ccpdigitalcomemfl teedubya

                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                      Pixels Pixels Pixels

                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                      Pixels Pixels Pixels

                                                                      $240 billion

                                                                      ccpdigitalcomemfl teedubya

                                                                      Advanced Ad Targeting

                                                                      Advanced Targeting

                                                                      ccpdigitalcomemfl teedubya

                                                                      Advanced Targeting

                                                                      ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                      Third-Party Databases

                                                                      Combine Facebook data and interest targeting

                                                                      ccpdigitalcomemfl teedubya

                                                                      Workforce Targeting

                                                                      ccpdigitalcomemfl teedubya

                                                                      Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                      ccpdigitalcomemfl teedubya

                                                                      ccpdigitalcomemfl teedubya

                                                                      $240 billion

                                                                      ccpdigitalcomemfl teedubya

                                                                      Some Facts About Facebook

                                                                      Before We Move On Water Breakhellip

                                                                      ccpdigitalcomemfl teedubya

                                                                      Number of monthly active users144 billion

                                                                      ccpdigitalcomemfl teedubya

                                                                      ccpdigitalcomemfl teedubya

                                                                      ccpdigitalcomemfl teedubya

                                                                      ccpdigitalcomemfl teedubya

                                                                      Lead Ads

                                                                      ccpdigitalcomemfl teedubya

                                                                      ccpdigitalcomemfl teedubya

                                                                      ccpdigitalcomemfl teedubya

                                                                      ccpdigitalcomemfl teedubya

                                                                      Instagram Ads

                                                                      ccpdigitalcomemfl teedubya

                                                                      Instagram Ads

                                                                      ccpdigitalcomemfl teedubya

                                                                      Instagram Ads

                                                                      ccpdigitalcomemfl teedubya

                                                                      ccpdigitalcomemfl teedubya

                                                                      Account Based Social Selling

                                                                      ccpdigitalcomemfl teedubya

                                                                      Wal-Mart

                                                                      7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                      Wal-Mart Inception

                                                                      teedubya

                                                                      Sniply sniply httpsniply

                                                                      2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                      Starbucks Inception

                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                      Native Adverti$$$ng

                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                      ccpglobalcomcmworld teedubya

                                                                      Pinterest Advertising

                                                                      ccpdigitalcomemfl teedubya

                                                                      ccpglobalcomcmworld teedubyaReddit Advertising

                                                                      ccpdigitalcomemfl teedubya

                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                      StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                      Twitter Advertising

                                                                      ccpdigitalcomemfl teedubya

                                                                      TWITTER ADVERTISING OPTIONS

                                                                      ccpdigitalcomemfl teedubya

                                                                      Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                      This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                      Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                      BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                      Promoted Accounts

                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                      Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                      Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                      MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                      Promoted Trends

                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                      Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                      A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                      Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                      AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                      Promoted Tweets

                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                      Geo

                                                                      Target users based on

                                                                      geographic location

                                                                      Narrow in on key markets

                                                                      Search

                                                                      Target users who are searching

                                                                      on relevant keywords

                                                                      Ensure relevancy

                                                                      Followers

                                                                      Target your Followers

                                                                      Leverage brand advocates

                                                                      Interest

                                                                      Target users based on their

                                                                      interests

                                                                      Resonate with users

                                                                      Mobile

                                                                      Target users on the go

                                                                      Reach at point-of-purchase

                                                                      Look-a-likes

                                                                      Target users who are similar to your followers

                                                                      Increase potential reach

                                                                      Gender

                                                                      Target users based on gender

                                                                      Ensure Interest

                                                                      relevancy

                                                                      Twitter Targeting Tools

                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                      ccpdigitalcomemfl teedubya

                                                                      ccpdigitalcomemfl teedubya

                                                                      ccpdigitalcomemfl teedubya

                                                                      ccpdigitalcomemfl teedubya

                                                                      YouTube Ads

                                                                      ccpdigitalcomemfl teedubya

                                                                      Outbrain Outbrain httpoutbraincom

                                                                      ccpdigitalcomemfl teedubya

                                                                      Taboola Taboola httptaboolacom

                                                                      ccpdigitalcomemfl teedubya

                                                                      Facebook Talent Acquisition

                                                                      Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                      bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                      bull lower your recruiting costs and save you time

                                                                      bull target competitors location and even job titles to attract your ideal candidates

                                                                      ccpdigitalcomemfl teedubya

                                                                      Facebook Graph Search allows for Social HR Recruiting

                                                                      ccpdigitalcomemfl teedubya

                                                                      Target Your Candidates

                                                                      ccpdigitalcomemfl teedubya

                                                                      wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                      Hero Image

                                                                      wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                      Women Engineers

                                                                      wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                      Culture

                                                                      >

                                                                      Drive Candidates to Your Funnel

                                                                      ccpdigitalcomemfl teedubya

                                                                      teedubya

                                                                      Facebook Graph Search allows for Social HR Recruiting

                                                                      ccpdigitalcomemfl teedubya

                                                                      Reach Your Recruiting Goals

                                                                      14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                      ccpdigitalcomemfl teedubya

                                                                      Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                      And Growinghellip

                                                                      ccpdigitalcomemfl teedubya

                                                                      teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                      ccpdigitalcomemfl teedubya

                                                                      teedubya

                                                                      17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                      ccpdigitalcomemfl teedubya

                                                                      teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                      Connect on LinkedIn httplinkedincominteedubya

                                                                      • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                      • Slide 2
                                                                      • Slide 3
                                                                      • Slide 4
                                                                      • Slide 5
                                                                      • Slide 6
                                                                      • Slide 7
                                                                      • Slide 8
                                                                      • Slide 9
                                                                      • Slide 10
                                                                      • Slide 11
                                                                      • Slide 12
                                                                      • Confusing
                                                                      • Slide 14
                                                                      • Silos and Silos of Data
                                                                      • Slide 16
                                                                      • Slide 17
                                                                      • Coordinate Your Efforts
                                                                      • Slide 19
                                                                      • Slide 20
                                                                      • Slide 21
                                                                      • Why Content Marketing
                                                                      • Slide 23
                                                                      • Slide 24
                                                                      • Slide 25
                                                                      • Content
                                                                      • Slide 27
                                                                      • Slide 28
                                                                      • Slide 29
                                                                      • Slide 30
                                                                      • Slide 31
                                                                      • Content Creation
                                                                      • Slide 33
                                                                      • Slide 34
                                                                      • Slide 35
                                                                      • Slide 36
                                                                      • Content Planning amp Research
                                                                      • Slide 38
                                                                      • Slide 39
                                                                      • Content Curation
                                                                      • Slide 41
                                                                      • Slide 42
                                                                      • Slide 43
                                                                      • Content Scheduling amp distribution
                                                                      • Slide 45
                                                                      • Slide 46
                                                                      • Slide 47
                                                                      • Slide 48
                                                                      • Slide 49
                                                                      • Slide 50
                                                                      • Slide 51
                                                                      • Content Amplification Tactics
                                                                      • Slide 53
                                                                      • Slide 54
                                                                      • Slide 55
                                                                      • Slide 56
                                                                      • Ways to Promote
                                                                      • Slide 58
                                                                      • Google Buy Button on SERPS
                                                                      • Slide 60
                                                                      • Slide 61
                                                                      • Slide 62
                                                                      • Slide 63
                                                                      • Slide 64
                                                                      • Influencer Outreach
                                                                      • Slide 66
                                                                      • Slide 67
                                                                      • Slide 68
                                                                      • Slide 69
                                                                      • Slide 70
                                                                      • Slide 71
                                                                      • Slide 72
                                                                      • Slide 73
                                                                      • Slide 74
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                                                                      • Slide 76
                                                                      • Slide 77
                                                                      • Slide 78
                                                                      • Slide 79
                                                                      • Slide 80
                                                                      • Slide 81
                                                                      • Slide 82
                                                                      • Slide 83
                                                                      • Slide 84
                                                                      • Slide 85
                                                                      • Slide 86
                                                                      • Slide 87
                                                                      • Paid Search and SEO
                                                                      • Slide 89
                                                                      • Slide 90
                                                                      • Harness data explosion for better ad predictions
                                                                      • Slide 92
                                                                      • Content Paid Amplification
                                                                      • Slide 94
                                                                      • Interest Graph Actions on Content
                                                                      • Slide 96
                                                                      • Impact of Targeted Social Advertising
                                                                      • Slide 98
                                                                      • Slide 99
                                                                      • Slide 100
                                                                      • Slide 101
                                                                      • Slide 102
                                                                      • Slide 103
                                                                      • Slide 104
                                                                      • Slide 105
                                                                      • Slide 106
                                                                      • Slide 107
                                                                      • Slide 108
                                                                      • Slide 109
                                                                      • Slide 110
                                                                      • Slide 111
                                                                      • Before We Move On Water Breakhellip
                                                                      • Slide 113
                                                                      • Slide 114
                                                                      • Slide 115
                                                                      • Slide 116
                                                                      • Slide 117
                                                                      • Slide 118
                                                                      • Slide 119
                                                                      • Slide 120
                                                                      • Instagram Ads
                                                                      • Instagram Ads (2)
                                                                      • Instagram Ads (3)
                                                                      • Slide 124
                                                                      • Slide 125
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                                                                        CONTENT PLANNING amp RESEARCH

                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                        DivvyHQ httpDivvyHQcom

                                                                        CONTENT CURATION

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                                                                        teedubya

                                                                        GREAT WAYS TO ORGANIZE CONTENT

                                                                        KMULLETT

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                                                                        Sharing is Caringhellip

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                                                                        CONTENT SCHEDULING amp DISTRIBUTION

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                                                                        Bulk Buffer httpbulkbuffercom

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                                                                        ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

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                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

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                                                                        CONTENT AMPLIFICATION TACTICS

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                                                                        ChrisPulleyccpdigitalcomemfl teedubya

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                                                                        WAYS TO PROMOTE

                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                        bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

                                                                        bull Micro-targeting Ideal Customers

                                                                        bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

                                                                        ChrisPulleyccpdigitalcomemfl teedubya

                                                                        Google Buy Button on SERPS

                                                                        ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

                                                                        Google+ Communities

                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                        Facebook Groups

                                                                        INFLUENCER OUTREACH

                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                        teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                                                                        ccpglobalcomcmworldccpdigitalcomemfl teedubya

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                                                                        GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

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                                                                        BuzzStream Buzzstream httpwwwBuzzStreamcom

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                                                                        GroupHigh grouphigh httpwwwgrouphighcom

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                                                                        kciabcbcshttpGetLittleBirdcom

                                                                        Nimble nimble httpnimblecom

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                                                                        VoilaNorbert VoilaNorbert httpVoilaNorbertcom

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                                                                        teedubyaConspire Conspire httpconspirecom

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                                                                        Advocate Engagement Platforms

                                                                        ccpglobalcomcmworldccpdigitalcomemfl teedubya

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                                                                        Hashtags httphashtagsorg

                                                                        Use hashtags to search for threads about subjects such as socialselling

                                                                        ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                                                        Digital Advertising

                                                                        ccpdigitalcomemfl teedubya

                                                                        The Advertising Quandary

                                                                        ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                                                        -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                                                        ccpdigitalcomemfl teedubya

                                                                        Digital AdvertisingHighly-targeted relevant traffic to your site

                                                                        bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                                                        ccpdigitalcomemfl teedubya

                                                                        PAID SEARCH AND SEO

                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                        ccpglobalcommartechconf teedubya

                                                                        ccpglobalcommartechconf teedubya

                                                                        ccpglobalcommartechconf teedubya

                                                                        Harness data explosion for better ad predictionsYesterdayrsquos data

                                                                        5 ndash 8 data points Every possible data point about a clickvs

                                                                        Premature relationship of page views to purchase

                                                                        probability

                                                                        15

                                                                        10

                                                                        5

                                                                        -20 -10 10 20 30 40 50 60

                                                                        In depth seasonality and other insights

                                                                        15

                                                                        10

                                                                        5

                                                                        -20 -10 10 20 30 40 50 60

                                                                        Todayrsquos data

                                                                        ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                                        Week 3 4 5 6

                                                                        31

                                                                        6370

                                                                        105

                                                                        Not QuanticMind QuanticMindGross

                                                                        Margin Lift

                                                                        CONTENT PAID AMPLIFICATION

                                                                        teedubyaccpdigitalcomemfl teedubya

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                                                                        Interest Graph Actions on Content

                                                                        ccpdigitalcomemfl teedubya

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                                                                        Keywords Yes No

                                                                        Likes No Yes

                                                                        Demographics Limited Extensive

                                                                        Psychographics No Yes

                                                                        Geography Yes Yes

                                                                        Internal URL No Yes

                                                                        External URL Yes Yes

                                                                        Purchase Intent Learn Research None

                                                                        Sales Cycle Short Long

                                                                        Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                        ccpdigitalcomemfl teedubya

                                                                        teedubya

                                                                        Facebook Graph Search opens up many different opportunities

                                                                        ccpdigitalcomemfl teedubya

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                                                                        Facebook Graph Search opens up many different opportunities BRO

                                                                        ccpdigitalcomemfl teedubya

                                                                        $240 billion

                                                                        ccpdigitalcomemfl teedubya

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                                                                        Pixels Pixels Pixels

                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                        Pixels Pixels Pixels

                                                                        $240 billion

                                                                        ccpdigitalcomemfl teedubya

                                                                        Advanced Ad Targeting

                                                                        Advanced Targeting

                                                                        ccpdigitalcomemfl teedubya

                                                                        Advanced Targeting

                                                                        ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                        Third-Party Databases

                                                                        Combine Facebook data and interest targeting

                                                                        ccpdigitalcomemfl teedubya

                                                                        Workforce Targeting

                                                                        ccpdigitalcomemfl teedubya

                                                                        Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                        ccpdigitalcomemfl teedubya

                                                                        ccpdigitalcomemfl teedubya

                                                                        $240 billion

                                                                        ccpdigitalcomemfl teedubya

                                                                        Some Facts About Facebook

                                                                        Before We Move On Water Breakhellip

                                                                        ccpdigitalcomemfl teedubya

                                                                        Number of monthly active users144 billion

                                                                        ccpdigitalcomemfl teedubya

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                                                                        Lead Ads

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                                                                        Instagram Ads

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                                                                        Instagram Ads

                                                                        ccpdigitalcomemfl teedubya

                                                                        Instagram Ads

                                                                        ccpdigitalcomemfl teedubya

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                                                                        Account Based Social Selling

                                                                        ccpdigitalcomemfl teedubya

                                                                        Wal-Mart

                                                                        7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                        Wal-Mart Inception

                                                                        teedubya

                                                                        Sniply sniply httpsniply

                                                                        2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                        Starbucks Inception

                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                        Native Adverti$$$ng

                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

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                                                                        Pinterest Advertising

                                                                        ccpdigitalcomemfl teedubya

                                                                        ccpglobalcomcmworld teedubyaReddit Advertising

                                                                        ccpdigitalcomemfl teedubya

                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                        StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                        Twitter Advertising

                                                                        ccpdigitalcomemfl teedubya

                                                                        TWITTER ADVERTISING OPTIONS

                                                                        ccpdigitalcomemfl teedubya

                                                                        Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                        This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                        Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                        BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                        Promoted Accounts

                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                        Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                        Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                        MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                        Promoted Trends

                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                        Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                        A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                        Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                        AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                        Promoted Tweets

                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                        Geo

                                                                        Target users based on

                                                                        geographic location

                                                                        Narrow in on key markets

                                                                        Search

                                                                        Target users who are searching

                                                                        on relevant keywords

                                                                        Ensure relevancy

                                                                        Followers

                                                                        Target your Followers

                                                                        Leverage brand advocates

                                                                        Interest

                                                                        Target users based on their

                                                                        interests

                                                                        Resonate with users

                                                                        Mobile

                                                                        Target users on the go

                                                                        Reach at point-of-purchase

                                                                        Look-a-likes

                                                                        Target users who are similar to your followers

                                                                        Increase potential reach

                                                                        Gender

                                                                        Target users based on gender

                                                                        Ensure Interest

                                                                        relevancy

                                                                        Twitter Targeting Tools

                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                        ccpdigitalcomemfl teedubya

                                                                        ccpdigitalcomemfl teedubya

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                                                                        YouTube Ads

                                                                        ccpdigitalcomemfl teedubya

                                                                        Outbrain Outbrain httpoutbraincom

                                                                        ccpdigitalcomemfl teedubya

                                                                        Taboola Taboola httptaboolacom

                                                                        ccpdigitalcomemfl teedubya

                                                                        Facebook Talent Acquisition

                                                                        Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                        bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                        bull lower your recruiting costs and save you time

                                                                        bull target competitors location and even job titles to attract your ideal candidates

                                                                        ccpdigitalcomemfl teedubya

                                                                        Facebook Graph Search allows for Social HR Recruiting

                                                                        ccpdigitalcomemfl teedubya

                                                                        Target Your Candidates

                                                                        ccpdigitalcomemfl teedubya

                                                                        wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                        Hero Image

                                                                        wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                        Women Engineers

                                                                        wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                        Culture

                                                                        >

                                                                        Drive Candidates to Your Funnel

                                                                        ccpdigitalcomemfl teedubya

                                                                        teedubya

                                                                        Facebook Graph Search allows for Social HR Recruiting

                                                                        ccpdigitalcomemfl teedubya

                                                                        Reach Your Recruiting Goals

                                                                        14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                        ccpdigitalcomemfl teedubya

                                                                        Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                        And Growinghellip

                                                                        ccpdigitalcomemfl teedubya

                                                                        teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                        ccpdigitalcomemfl teedubya

                                                                        teedubya

                                                                        17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                        ccpdigitalcomemfl teedubya

                                                                        teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                        Connect on LinkedIn httplinkedincominteedubya

                                                                        • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                        • Slide 2
                                                                        • Slide 3
                                                                        • Slide 4
                                                                        • Slide 5
                                                                        • Slide 6
                                                                        • Slide 7
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                                                                        • Slide 12
                                                                        • Confusing
                                                                        • Slide 14
                                                                        • Silos and Silos of Data
                                                                        • Slide 16
                                                                        • Slide 17
                                                                        • Coordinate Your Efforts
                                                                        • Slide 19
                                                                        • Slide 20
                                                                        • Slide 21
                                                                        • Why Content Marketing
                                                                        • Slide 23
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                                                                        • Slide 25
                                                                        • Content
                                                                        • Slide 27
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                                                                        • Slide 30
                                                                        • Slide 31
                                                                        • Content Creation
                                                                        • Slide 33
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                                                                        • Slide 35
                                                                        • Slide 36
                                                                        • Content Planning amp Research
                                                                        • Slide 38
                                                                        • Slide 39
                                                                        • Content Curation
                                                                        • Slide 41
                                                                        • Slide 42
                                                                        • Slide 43
                                                                        • Content Scheduling amp distribution
                                                                        • Slide 45
                                                                        • Slide 46
                                                                        • Slide 47
                                                                        • Slide 48
                                                                        • Slide 49
                                                                        • Slide 50
                                                                        • Slide 51
                                                                        • Content Amplification Tactics
                                                                        • Slide 53
                                                                        • Slide 54
                                                                        • Slide 55
                                                                        • Slide 56
                                                                        • Ways to Promote
                                                                        • Slide 58
                                                                        • Google Buy Button on SERPS
                                                                        • Slide 60
                                                                        • Slide 61
                                                                        • Slide 62
                                                                        • Slide 63
                                                                        • Slide 64
                                                                        • Influencer Outreach
                                                                        • Slide 66
                                                                        • Slide 67
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                                                                        • Slide 83
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                                                                        • Slide 85
                                                                        • Slide 86
                                                                        • Slide 87
                                                                        • Paid Search and SEO
                                                                        • Slide 89
                                                                        • Slide 90
                                                                        • Harness data explosion for better ad predictions
                                                                        • Slide 92
                                                                        • Content Paid Amplification
                                                                        • Slide 94
                                                                        • Interest Graph Actions on Content
                                                                        • Slide 96
                                                                        • Impact of Targeted Social Advertising
                                                                        • Slide 98
                                                                        • Slide 99
                                                                        • Slide 100
                                                                        • Slide 101
                                                                        • Slide 102
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                                                                        • Slide 111
                                                                        • Before We Move On Water Breakhellip
                                                                        • Slide 113
                                                                        • Slide 114
                                                                        • Slide 115
                                                                        • Slide 116
                                                                        • Slide 117
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                                                                        • Slide 119
                                                                        • Slide 120
                                                                        • Instagram Ads
                                                                        • Instagram Ads (2)
                                                                        • Instagram Ads (3)
                                                                        • Slide 124
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                                                                        • Slide 161
                                                                        • Slide 162
                                                                        • Slide 163

                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                          DivvyHQ httpDivvyHQcom

                                                                          CONTENT CURATION

                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                          teedubya

                                                                          GREAT WAYS TO ORGANIZE CONTENT

                                                                          KMULLETT

                                                                          teedubyaccpglobalcomcmworld

                                                                          Sharing is Caringhellip

                                                                          KMULLETT

                                                                          teedubyaccpglobalcomcmworld

                                                                          Nuzzel Nuzzel httpnuzzelcom

                                                                          ccpdigitalcomemfl teedubya

                                                                          CONTENT SCHEDULING amp DISTRIBUTION

                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                          Bulk Buffer httpbulkbuffercom

                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                          ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

                                                                          ccpdigitalcomemfl teedubya

                                                                          ccpdigitalcomemfl teedubya

                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                          CONTENT AMPLIFICATION TACTICS

                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                          ChrisPulleyccpdigitalcomemfl teedubya

                                                                          ChrisPulleyccpdigitalcomemfl teedubya

                                                                          ChrisPulleyccpdigitalcomemfl teedubya

                                                                          WAYS TO PROMOTE

                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                          bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

                                                                          bull Micro-targeting Ideal Customers

                                                                          bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

                                                                          ChrisPulleyccpdigitalcomemfl teedubya

                                                                          Google Buy Button on SERPS

                                                                          ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

                                                                          Google+ Communities

                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                          Facebook Groups

                                                                          INFLUENCER OUTREACH

                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                          teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                                                                          ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                          GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                                                                          ccpdigitalcomemfl teedubya

                                                                          BuzzStream Buzzstream httpwwwBuzzStreamcom

                                                                          ccpdigitalcomemfl teedubya

                                                                          GroupHigh grouphigh httpwwwgrouphighcom

                                                                          teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                          kciabcbcshttpGetLittleBirdcom

                                                                          Nimble nimble httpnimblecom

                                                                          ccpdigitalcomemfl teedubya

                                                                          teedubya

                                                                          VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                                                                          ccpdigitalcomemfl teedubya

                                                                          teedubya

                                                                          EmailHunter EmailHunter httpemailhunterco

                                                                          ccpdigitalcomemfl teedubya

                                                                          teedubyaConspire Conspire httpconspirecom

                                                                          ccpdigitalcomemfl teedubya

                                                                          teedubya

                                                                          Outreach Outreach_io httpoutreachio

                                                                          ccpdigitalcomemfl teedubya

                                                                          teedubya

                                                                          Advocate Engagement Platforms

                                                                          ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                          Hashtags httphashtagsorg

                                                                          Use hashtags to search for threads about subjects such as socialselling

                                                                          ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                                                          Digital Advertising

                                                                          ccpdigitalcomemfl teedubya

                                                                          The Advertising Quandary

                                                                          ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                                                          -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                                                          ccpdigitalcomemfl teedubya

                                                                          Digital AdvertisingHighly-targeted relevant traffic to your site

                                                                          bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                                                          ccpdigitalcomemfl teedubya

                                                                          PAID SEARCH AND SEO

                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                          ccpglobalcommartechconf teedubya

                                                                          ccpglobalcommartechconf teedubya

                                                                          ccpglobalcommartechconf teedubya

                                                                          Harness data explosion for better ad predictionsYesterdayrsquos data

                                                                          5 ndash 8 data points Every possible data point about a clickvs

                                                                          Premature relationship of page views to purchase

                                                                          probability

                                                                          15

                                                                          10

                                                                          5

                                                                          -20 -10 10 20 30 40 50 60

                                                                          In depth seasonality and other insights

                                                                          15

                                                                          10

                                                                          5

                                                                          -20 -10 10 20 30 40 50 60

                                                                          Todayrsquos data

                                                                          ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                                          Week 3 4 5 6

                                                                          31

                                                                          6370

                                                                          105

                                                                          Not QuanticMind QuanticMindGross

                                                                          Margin Lift

                                                                          CONTENT PAID AMPLIFICATION

                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                          Interest Graph Actions on Content

                                                                          ccpdigitalcomemfl teedubya

                                                                          ccpdigitalcomemfl teedubya

                                                                          Keywords Yes No

                                                                          Likes No Yes

                                                                          Demographics Limited Extensive

                                                                          Psychographics No Yes

                                                                          Geography Yes Yes

                                                                          Internal URL No Yes

                                                                          External URL Yes Yes

                                                                          Purchase Intent Learn Research None

                                                                          Sales Cycle Short Long

                                                                          Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                          ccpdigitalcomemfl teedubya

                                                                          teedubya

                                                                          Facebook Graph Search opens up many different opportunities

                                                                          ccpdigitalcomemfl teedubya

                                                                          teedubya

                                                                          Facebook Graph Search opens up many different opportunities BRO

                                                                          ccpdigitalcomemfl teedubya

                                                                          $240 billion

                                                                          ccpdigitalcomemfl teedubya

                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                          Pixels Pixels Pixels

                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                          Pixels Pixels Pixels

                                                                          $240 billion

                                                                          ccpdigitalcomemfl teedubya

                                                                          Advanced Ad Targeting

                                                                          Advanced Targeting

                                                                          ccpdigitalcomemfl teedubya

                                                                          Advanced Targeting

                                                                          ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                          Third-Party Databases

                                                                          Combine Facebook data and interest targeting

                                                                          ccpdigitalcomemfl teedubya

                                                                          Workforce Targeting

                                                                          ccpdigitalcomemfl teedubya

                                                                          Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                          ccpdigitalcomemfl teedubya

                                                                          ccpdigitalcomemfl teedubya

                                                                          $240 billion

                                                                          ccpdigitalcomemfl teedubya

                                                                          Some Facts About Facebook

                                                                          Before We Move On Water Breakhellip

                                                                          ccpdigitalcomemfl teedubya

                                                                          Number of monthly active users144 billion

                                                                          ccpdigitalcomemfl teedubya

                                                                          ccpdigitalcomemfl teedubya

                                                                          ccpdigitalcomemfl teedubya

                                                                          ccpdigitalcomemfl teedubya

                                                                          Lead Ads

                                                                          ccpdigitalcomemfl teedubya

                                                                          ccpdigitalcomemfl teedubya

                                                                          ccpdigitalcomemfl teedubya

                                                                          ccpdigitalcomemfl teedubya

                                                                          Instagram Ads

                                                                          ccpdigitalcomemfl teedubya

                                                                          Instagram Ads

                                                                          ccpdigitalcomemfl teedubya

                                                                          Instagram Ads

                                                                          ccpdigitalcomemfl teedubya

                                                                          ccpdigitalcomemfl teedubya

                                                                          Account Based Social Selling

                                                                          ccpdigitalcomemfl teedubya

                                                                          Wal-Mart

                                                                          7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                          Wal-Mart Inception

                                                                          teedubya

                                                                          Sniply sniply httpsniply

                                                                          2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                          Starbucks Inception

                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                          Native Adverti$$$ng

                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                          ccpglobalcomcmworld teedubya

                                                                          Pinterest Advertising

                                                                          ccpdigitalcomemfl teedubya

                                                                          ccpglobalcomcmworld teedubyaReddit Advertising

                                                                          ccpdigitalcomemfl teedubya

                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                          StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                          Twitter Advertising

                                                                          ccpdigitalcomemfl teedubya

                                                                          TWITTER ADVERTISING OPTIONS

                                                                          ccpdigitalcomemfl teedubya

                                                                          Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                          This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                          Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                          BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                          Promoted Accounts

                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                          Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                          Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                          MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                          Promoted Trends

                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                          Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                          A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                          Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                          AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                          Promoted Tweets

                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                          Geo

                                                                          Target users based on

                                                                          geographic location

                                                                          Narrow in on key markets

                                                                          Search

                                                                          Target users who are searching

                                                                          on relevant keywords

                                                                          Ensure relevancy

                                                                          Followers

                                                                          Target your Followers

                                                                          Leverage brand advocates

                                                                          Interest

                                                                          Target users based on their

                                                                          interests

                                                                          Resonate with users

                                                                          Mobile

                                                                          Target users on the go

                                                                          Reach at point-of-purchase

                                                                          Look-a-likes

                                                                          Target users who are similar to your followers

                                                                          Increase potential reach

                                                                          Gender

                                                                          Target users based on gender

                                                                          Ensure Interest

                                                                          relevancy

                                                                          Twitter Targeting Tools

                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                          ccpdigitalcomemfl teedubya

                                                                          ccpdigitalcomemfl teedubya

                                                                          ccpdigitalcomemfl teedubya

                                                                          ccpdigitalcomemfl teedubya

                                                                          YouTube Ads

                                                                          ccpdigitalcomemfl teedubya

                                                                          Outbrain Outbrain httpoutbraincom

                                                                          ccpdigitalcomemfl teedubya

                                                                          Taboola Taboola httptaboolacom

                                                                          ccpdigitalcomemfl teedubya

                                                                          Facebook Talent Acquisition

                                                                          Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                          bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                          bull lower your recruiting costs and save you time

                                                                          bull target competitors location and even job titles to attract your ideal candidates

                                                                          ccpdigitalcomemfl teedubya

                                                                          Facebook Graph Search allows for Social HR Recruiting

                                                                          ccpdigitalcomemfl teedubya

                                                                          Target Your Candidates

                                                                          ccpdigitalcomemfl teedubya

                                                                          wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                          Hero Image

                                                                          wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                          Women Engineers

                                                                          wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                          Culture

                                                                          >

                                                                          Drive Candidates to Your Funnel

                                                                          ccpdigitalcomemfl teedubya

                                                                          teedubya

                                                                          Facebook Graph Search allows for Social HR Recruiting

                                                                          ccpdigitalcomemfl teedubya

                                                                          Reach Your Recruiting Goals

                                                                          14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                          ccpdigitalcomemfl teedubya

                                                                          Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                          And Growinghellip

                                                                          ccpdigitalcomemfl teedubya

                                                                          teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                          ccpdigitalcomemfl teedubya

                                                                          teedubya

                                                                          17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                          ccpdigitalcomemfl teedubya

                                                                          teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                          Connect on LinkedIn httplinkedincominteedubya

                                                                          • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                          • Slide 2
                                                                          • Slide 3
                                                                          • Slide 4
                                                                          • Slide 5
                                                                          • Slide 6
                                                                          • Slide 7
                                                                          • Slide 8
                                                                          • Slide 9
                                                                          • Slide 10
                                                                          • Slide 11
                                                                          • Slide 12
                                                                          • Confusing
                                                                          • Slide 14
                                                                          • Silos and Silos of Data
                                                                          • Slide 16
                                                                          • Slide 17
                                                                          • Coordinate Your Efforts
                                                                          • Slide 19
                                                                          • Slide 20
                                                                          • Slide 21
                                                                          • Why Content Marketing
                                                                          • Slide 23
                                                                          • Slide 24
                                                                          • Slide 25
                                                                          • Content
                                                                          • Slide 27
                                                                          • Slide 28
                                                                          • Slide 29
                                                                          • Slide 30
                                                                          • Slide 31
                                                                          • Content Creation
                                                                          • Slide 33
                                                                          • Slide 34
                                                                          • Slide 35
                                                                          • Slide 36
                                                                          • Content Planning amp Research
                                                                          • Slide 38
                                                                          • Slide 39
                                                                          • Content Curation
                                                                          • Slide 41
                                                                          • Slide 42
                                                                          • Slide 43
                                                                          • Content Scheduling amp distribution
                                                                          • Slide 45
                                                                          • Slide 46
                                                                          • Slide 47
                                                                          • Slide 48
                                                                          • Slide 49
                                                                          • Slide 50
                                                                          • Slide 51
                                                                          • Content Amplification Tactics
                                                                          • Slide 53
                                                                          • Slide 54
                                                                          • Slide 55
                                                                          • Slide 56
                                                                          • Ways to Promote
                                                                          • Slide 58
                                                                          • Google Buy Button on SERPS
                                                                          • Slide 60
                                                                          • Slide 61
                                                                          • Slide 62
                                                                          • Slide 63
                                                                          • Slide 64
                                                                          • Influencer Outreach
                                                                          • Slide 66
                                                                          • Slide 67
                                                                          • Slide 68
                                                                          • Slide 69
                                                                          • Slide 70
                                                                          • Slide 71
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                                                                          • Slide 78
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                                                                          • Slide 80
                                                                          • Slide 81
                                                                          • Slide 82
                                                                          • Slide 83
                                                                          • Slide 84
                                                                          • Slide 85
                                                                          • Slide 86
                                                                          • Slide 87
                                                                          • Paid Search and SEO
                                                                          • Slide 89
                                                                          • Slide 90
                                                                          • Harness data explosion for better ad predictions
                                                                          • Slide 92
                                                                          • Content Paid Amplification
                                                                          • Slide 94
                                                                          • Interest Graph Actions on Content
                                                                          • Slide 96
                                                                          • Impact of Targeted Social Advertising
                                                                          • Slide 98
                                                                          • Slide 99
                                                                          • Slide 100
                                                                          • Slide 101
                                                                          • Slide 102
                                                                          • Slide 103
                                                                          • Slide 104
                                                                          • Slide 105
                                                                          • Slide 106
                                                                          • Slide 107
                                                                          • Slide 108
                                                                          • Slide 109
                                                                          • Slide 110
                                                                          • Slide 111
                                                                          • Before We Move On Water Breakhellip
                                                                          • Slide 113
                                                                          • Slide 114
                                                                          • Slide 115
                                                                          • Slide 116
                                                                          • Slide 117
                                                                          • Slide 118
                                                                          • Slide 119
                                                                          • Slide 120
                                                                          • Instagram Ads
                                                                          • Instagram Ads (2)
                                                                          • Instagram Ads (3)
                                                                          • Slide 124
                                                                          • Slide 125
                                                                          • Slide 126
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                                                                          • Slide 151
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                                                                          • Slide 159
                                                                          • Slide 160
                                                                          • Slide 161
                                                                          • Slide 162
                                                                          • Slide 163

                                                                            DivvyHQ httpDivvyHQcom

                                                                            CONTENT CURATION

                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                            teedubya

                                                                            GREAT WAYS TO ORGANIZE CONTENT

                                                                            KMULLETT

                                                                            teedubyaccpglobalcomcmworld

                                                                            Sharing is Caringhellip

                                                                            KMULLETT

                                                                            teedubyaccpglobalcomcmworld

                                                                            Nuzzel Nuzzel httpnuzzelcom

                                                                            ccpdigitalcomemfl teedubya

                                                                            CONTENT SCHEDULING amp DISTRIBUTION

                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                            Bulk Buffer httpbulkbuffercom

                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                            ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

                                                                            ccpdigitalcomemfl teedubya

                                                                            ccpdigitalcomemfl teedubya

                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                            CONTENT AMPLIFICATION TACTICS

                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                            ChrisPulleyccpdigitalcomemfl teedubya

                                                                            ChrisPulleyccpdigitalcomemfl teedubya

                                                                            ChrisPulleyccpdigitalcomemfl teedubya

                                                                            WAYS TO PROMOTE

                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                            bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

                                                                            bull Micro-targeting Ideal Customers

                                                                            bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

                                                                            ChrisPulleyccpdigitalcomemfl teedubya

                                                                            Google Buy Button on SERPS

                                                                            ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

                                                                            Google+ Communities

                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                            Facebook Groups

                                                                            INFLUENCER OUTREACH

                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                            teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                                                                            ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                            GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                                                                            ccpdigitalcomemfl teedubya

                                                                            BuzzStream Buzzstream httpwwwBuzzStreamcom

                                                                            ccpdigitalcomemfl teedubya

                                                                            GroupHigh grouphigh httpwwwgrouphighcom

                                                                            teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                            kciabcbcshttpGetLittleBirdcom

                                                                            Nimble nimble httpnimblecom

                                                                            ccpdigitalcomemfl teedubya

                                                                            teedubya

                                                                            VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                                                                            ccpdigitalcomemfl teedubya

                                                                            teedubya

                                                                            EmailHunter EmailHunter httpemailhunterco

                                                                            ccpdigitalcomemfl teedubya

                                                                            teedubyaConspire Conspire httpconspirecom

                                                                            ccpdigitalcomemfl teedubya

                                                                            teedubya

                                                                            Outreach Outreach_io httpoutreachio

                                                                            ccpdigitalcomemfl teedubya

                                                                            teedubya

                                                                            Advocate Engagement Platforms

                                                                            ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                            Hashtags httphashtagsorg

                                                                            Use hashtags to search for threads about subjects such as socialselling

                                                                            ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                                                            Digital Advertising

                                                                            ccpdigitalcomemfl teedubya

                                                                            The Advertising Quandary

                                                                            ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                                                            -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                                                            ccpdigitalcomemfl teedubya

                                                                            Digital AdvertisingHighly-targeted relevant traffic to your site

                                                                            bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                                                            ccpdigitalcomemfl teedubya

                                                                            PAID SEARCH AND SEO

                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                            ccpglobalcommartechconf teedubya

                                                                            ccpglobalcommartechconf teedubya

                                                                            ccpglobalcommartechconf teedubya

                                                                            Harness data explosion for better ad predictionsYesterdayrsquos data

                                                                            5 ndash 8 data points Every possible data point about a clickvs

                                                                            Premature relationship of page views to purchase

                                                                            probability

                                                                            15

                                                                            10

                                                                            5

                                                                            -20 -10 10 20 30 40 50 60

                                                                            In depth seasonality and other insights

                                                                            15

                                                                            10

                                                                            5

                                                                            -20 -10 10 20 30 40 50 60

                                                                            Todayrsquos data

                                                                            ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                                            Week 3 4 5 6

                                                                            31

                                                                            6370

                                                                            105

                                                                            Not QuanticMind QuanticMindGross

                                                                            Margin Lift

                                                                            CONTENT PAID AMPLIFICATION

                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                            Interest Graph Actions on Content

                                                                            ccpdigitalcomemfl teedubya

                                                                            ccpdigitalcomemfl teedubya

                                                                            Keywords Yes No

                                                                            Likes No Yes

                                                                            Demographics Limited Extensive

                                                                            Psychographics No Yes

                                                                            Geography Yes Yes

                                                                            Internal URL No Yes

                                                                            External URL Yes Yes

                                                                            Purchase Intent Learn Research None

                                                                            Sales Cycle Short Long

                                                                            Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                            ccpdigitalcomemfl teedubya

                                                                            teedubya

                                                                            Facebook Graph Search opens up many different opportunities

                                                                            ccpdigitalcomemfl teedubya

                                                                            teedubya

                                                                            Facebook Graph Search opens up many different opportunities BRO

                                                                            ccpdigitalcomemfl teedubya

                                                                            $240 billion

                                                                            ccpdigitalcomemfl teedubya

                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                            Pixels Pixels Pixels

                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                            Pixels Pixels Pixels

                                                                            $240 billion

                                                                            ccpdigitalcomemfl teedubya

                                                                            Advanced Ad Targeting

                                                                            Advanced Targeting

                                                                            ccpdigitalcomemfl teedubya

                                                                            Advanced Targeting

                                                                            ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                            Third-Party Databases

                                                                            Combine Facebook data and interest targeting

                                                                            ccpdigitalcomemfl teedubya

                                                                            Workforce Targeting

                                                                            ccpdigitalcomemfl teedubya

                                                                            Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                            ccpdigitalcomemfl teedubya

                                                                            ccpdigitalcomemfl teedubya

                                                                            $240 billion

                                                                            ccpdigitalcomemfl teedubya

                                                                            Some Facts About Facebook

                                                                            Before We Move On Water Breakhellip

                                                                            ccpdigitalcomemfl teedubya

                                                                            Number of monthly active users144 billion

                                                                            ccpdigitalcomemfl teedubya

                                                                            ccpdigitalcomemfl teedubya

                                                                            ccpdigitalcomemfl teedubya

                                                                            ccpdigitalcomemfl teedubya

                                                                            Lead Ads

                                                                            ccpdigitalcomemfl teedubya

                                                                            ccpdigitalcomemfl teedubya

                                                                            ccpdigitalcomemfl teedubya

                                                                            ccpdigitalcomemfl teedubya

                                                                            Instagram Ads

                                                                            ccpdigitalcomemfl teedubya

                                                                            Instagram Ads

                                                                            ccpdigitalcomemfl teedubya

                                                                            Instagram Ads

                                                                            ccpdigitalcomemfl teedubya

                                                                            ccpdigitalcomemfl teedubya

                                                                            Account Based Social Selling

                                                                            ccpdigitalcomemfl teedubya

                                                                            Wal-Mart

                                                                            7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                            Wal-Mart Inception

                                                                            teedubya

                                                                            Sniply sniply httpsniply

                                                                            2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                            Starbucks Inception

                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                            Native Adverti$$$ng

                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                            ccpglobalcomcmworld teedubya

                                                                            Pinterest Advertising

                                                                            ccpdigitalcomemfl teedubya

                                                                            ccpglobalcomcmworld teedubyaReddit Advertising

                                                                            ccpdigitalcomemfl teedubya

                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                            StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                            Twitter Advertising

                                                                            ccpdigitalcomemfl teedubya

                                                                            TWITTER ADVERTISING OPTIONS

                                                                            ccpdigitalcomemfl teedubya

                                                                            Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                            This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                            Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                            BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                            Promoted Accounts

                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                            Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                            Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                            MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                            Promoted Trends

                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                            Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                            A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                            Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                            AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                            Promoted Tweets

                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                            Geo

                                                                            Target users based on

                                                                            geographic location

                                                                            Narrow in on key markets

                                                                            Search

                                                                            Target users who are searching

                                                                            on relevant keywords

                                                                            Ensure relevancy

                                                                            Followers

                                                                            Target your Followers

                                                                            Leverage brand advocates

                                                                            Interest

                                                                            Target users based on their

                                                                            interests

                                                                            Resonate with users

                                                                            Mobile

                                                                            Target users on the go

                                                                            Reach at point-of-purchase

                                                                            Look-a-likes

                                                                            Target users who are similar to your followers

                                                                            Increase potential reach

                                                                            Gender

                                                                            Target users based on gender

                                                                            Ensure Interest

                                                                            relevancy

                                                                            Twitter Targeting Tools

                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                            ccpdigitalcomemfl teedubya

                                                                            ccpdigitalcomemfl teedubya

                                                                            ccpdigitalcomemfl teedubya

                                                                            ccpdigitalcomemfl teedubya

                                                                            YouTube Ads

                                                                            ccpdigitalcomemfl teedubya

                                                                            Outbrain Outbrain httpoutbraincom

                                                                            ccpdigitalcomemfl teedubya

                                                                            Taboola Taboola httptaboolacom

                                                                            ccpdigitalcomemfl teedubya

                                                                            Facebook Talent Acquisition

                                                                            Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                            bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                            bull lower your recruiting costs and save you time

                                                                            bull target competitors location and even job titles to attract your ideal candidates

                                                                            ccpdigitalcomemfl teedubya

                                                                            Facebook Graph Search allows for Social HR Recruiting

                                                                            ccpdigitalcomemfl teedubya

                                                                            Target Your Candidates

                                                                            ccpdigitalcomemfl teedubya

                                                                            wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                            Hero Image

                                                                            wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                            Women Engineers

                                                                            wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                            Culture

                                                                            >

                                                                            Drive Candidates to Your Funnel

                                                                            ccpdigitalcomemfl teedubya

                                                                            teedubya

                                                                            Facebook Graph Search allows for Social HR Recruiting

                                                                            ccpdigitalcomemfl teedubya

                                                                            Reach Your Recruiting Goals

                                                                            14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                            ccpdigitalcomemfl teedubya

                                                                            Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                            And Growinghellip

                                                                            ccpdigitalcomemfl teedubya

                                                                            teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                            ccpdigitalcomemfl teedubya

                                                                            teedubya

                                                                            17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                            ccpdigitalcomemfl teedubya

                                                                            teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                            Connect on LinkedIn httplinkedincominteedubya

                                                                            • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                            • Slide 2
                                                                            • Slide 3
                                                                            • Slide 4
                                                                            • Slide 5
                                                                            • Slide 6
                                                                            • Slide 7
                                                                            • Slide 8
                                                                            • Slide 9
                                                                            • Slide 10
                                                                            • Slide 11
                                                                            • Slide 12
                                                                            • Confusing
                                                                            • Slide 14
                                                                            • Silos and Silos of Data
                                                                            • Slide 16
                                                                            • Slide 17
                                                                            • Coordinate Your Efforts
                                                                            • Slide 19
                                                                            • Slide 20
                                                                            • Slide 21
                                                                            • Why Content Marketing
                                                                            • Slide 23
                                                                            • Slide 24
                                                                            • Slide 25
                                                                            • Content
                                                                            • Slide 27
                                                                            • Slide 28
                                                                            • Slide 29
                                                                            • Slide 30
                                                                            • Slide 31
                                                                            • Content Creation
                                                                            • Slide 33
                                                                            • Slide 34
                                                                            • Slide 35
                                                                            • Slide 36
                                                                            • Content Planning amp Research
                                                                            • Slide 38
                                                                            • Slide 39
                                                                            • Content Curation
                                                                            • Slide 41
                                                                            • Slide 42
                                                                            • Slide 43
                                                                            • Content Scheduling amp distribution
                                                                            • Slide 45
                                                                            • Slide 46
                                                                            • Slide 47
                                                                            • Slide 48
                                                                            • Slide 49
                                                                            • Slide 50
                                                                            • Slide 51
                                                                            • Content Amplification Tactics
                                                                            • Slide 53
                                                                            • Slide 54
                                                                            • Slide 55
                                                                            • Slide 56
                                                                            • Ways to Promote
                                                                            • Slide 58
                                                                            • Google Buy Button on SERPS
                                                                            • Slide 60
                                                                            • Slide 61
                                                                            • Slide 62
                                                                            • Slide 63
                                                                            • Slide 64
                                                                            • Influencer Outreach
                                                                            • Slide 66
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                                                                            • Slide 86
                                                                            • Slide 87
                                                                            • Paid Search and SEO
                                                                            • Slide 89
                                                                            • Slide 90
                                                                            • Harness data explosion for better ad predictions
                                                                            • Slide 92
                                                                            • Content Paid Amplification
                                                                            • Slide 94
                                                                            • Interest Graph Actions on Content
                                                                            • Slide 96
                                                                            • Impact of Targeted Social Advertising
                                                                            • Slide 98
                                                                            • Slide 99
                                                                            • Slide 100
                                                                            • Slide 101
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                                                                            • Slide 110
                                                                            • Slide 111
                                                                            • Before We Move On Water Breakhellip
                                                                            • Slide 113
                                                                            • Slide 114
                                                                            • Slide 115
                                                                            • Slide 116
                                                                            • Slide 117
                                                                            • Slide 118
                                                                            • Slide 119
                                                                            • Slide 120
                                                                            • Instagram Ads
                                                                            • Instagram Ads (2)
                                                                            • Instagram Ads (3)
                                                                            • Slide 124
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                                                                            • Slide 162
                                                                            • Slide 163

                                                                              CONTENT CURATION

                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                              teedubya

                                                                              GREAT WAYS TO ORGANIZE CONTENT

                                                                              KMULLETT

                                                                              teedubyaccpglobalcomcmworld

                                                                              Sharing is Caringhellip

                                                                              KMULLETT

                                                                              teedubyaccpglobalcomcmworld

                                                                              Nuzzel Nuzzel httpnuzzelcom

                                                                              ccpdigitalcomemfl teedubya

                                                                              CONTENT SCHEDULING amp DISTRIBUTION

                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                              Bulk Buffer httpbulkbuffercom

                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                              ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

                                                                              ccpdigitalcomemfl teedubya

                                                                              ccpdigitalcomemfl teedubya

                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                              CONTENT AMPLIFICATION TACTICS

                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                              ChrisPulleyccpdigitalcomemfl teedubya

                                                                              ChrisPulleyccpdigitalcomemfl teedubya

                                                                              ChrisPulleyccpdigitalcomemfl teedubya

                                                                              WAYS TO PROMOTE

                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                              bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

                                                                              bull Micro-targeting Ideal Customers

                                                                              bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

                                                                              ChrisPulleyccpdigitalcomemfl teedubya

                                                                              Google Buy Button on SERPS

                                                                              ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

                                                                              Google+ Communities

                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                              Facebook Groups

                                                                              INFLUENCER OUTREACH

                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                              teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                                                                              ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                              GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                                                                              ccpdigitalcomemfl teedubya

                                                                              BuzzStream Buzzstream httpwwwBuzzStreamcom

                                                                              ccpdigitalcomemfl teedubya

                                                                              GroupHigh grouphigh httpwwwgrouphighcom

                                                                              teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                              kciabcbcshttpGetLittleBirdcom

                                                                              Nimble nimble httpnimblecom

                                                                              ccpdigitalcomemfl teedubya

                                                                              teedubya

                                                                              VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                                                                              ccpdigitalcomemfl teedubya

                                                                              teedubya

                                                                              EmailHunter EmailHunter httpemailhunterco

                                                                              ccpdigitalcomemfl teedubya

                                                                              teedubyaConspire Conspire httpconspirecom

                                                                              ccpdigitalcomemfl teedubya

                                                                              teedubya

                                                                              Outreach Outreach_io httpoutreachio

                                                                              ccpdigitalcomemfl teedubya

                                                                              teedubya

                                                                              Advocate Engagement Platforms

                                                                              ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                              Hashtags httphashtagsorg

                                                                              Use hashtags to search for threads about subjects such as socialselling

                                                                              ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                                                              Digital Advertising

                                                                              ccpdigitalcomemfl teedubya

                                                                              The Advertising Quandary

                                                                              ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                                                              -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                                                              ccpdigitalcomemfl teedubya

                                                                              Digital AdvertisingHighly-targeted relevant traffic to your site

                                                                              bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                                                              ccpdigitalcomemfl teedubya

                                                                              PAID SEARCH AND SEO

                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                              ccpglobalcommartechconf teedubya

                                                                              ccpglobalcommartechconf teedubya

                                                                              ccpglobalcommartechconf teedubya

                                                                              Harness data explosion for better ad predictionsYesterdayrsquos data

                                                                              5 ndash 8 data points Every possible data point about a clickvs

                                                                              Premature relationship of page views to purchase

                                                                              probability

                                                                              15

                                                                              10

                                                                              5

                                                                              -20 -10 10 20 30 40 50 60

                                                                              In depth seasonality and other insights

                                                                              15

                                                                              10

                                                                              5

                                                                              -20 -10 10 20 30 40 50 60

                                                                              Todayrsquos data

                                                                              ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                                              Week 3 4 5 6

                                                                              31

                                                                              6370

                                                                              105

                                                                              Not QuanticMind QuanticMindGross

                                                                              Margin Lift

                                                                              CONTENT PAID AMPLIFICATION

                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                              Interest Graph Actions on Content

                                                                              ccpdigitalcomemfl teedubya

                                                                              ccpdigitalcomemfl teedubya

                                                                              Keywords Yes No

                                                                              Likes No Yes

                                                                              Demographics Limited Extensive

                                                                              Psychographics No Yes

                                                                              Geography Yes Yes

                                                                              Internal URL No Yes

                                                                              External URL Yes Yes

                                                                              Purchase Intent Learn Research None

                                                                              Sales Cycle Short Long

                                                                              Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                              ccpdigitalcomemfl teedubya

                                                                              teedubya

                                                                              Facebook Graph Search opens up many different opportunities

                                                                              ccpdigitalcomemfl teedubya

                                                                              teedubya

                                                                              Facebook Graph Search opens up many different opportunities BRO

                                                                              ccpdigitalcomemfl teedubya

                                                                              $240 billion

                                                                              ccpdigitalcomemfl teedubya

                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                              Pixels Pixels Pixels

                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                              Pixels Pixels Pixels

                                                                              $240 billion

                                                                              ccpdigitalcomemfl teedubya

                                                                              Advanced Ad Targeting

                                                                              Advanced Targeting

                                                                              ccpdigitalcomemfl teedubya

                                                                              Advanced Targeting

                                                                              ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                              Third-Party Databases

                                                                              Combine Facebook data and interest targeting

                                                                              ccpdigitalcomemfl teedubya

                                                                              Workforce Targeting

                                                                              ccpdigitalcomemfl teedubya

                                                                              Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                              ccpdigitalcomemfl teedubya

                                                                              ccpdigitalcomemfl teedubya

                                                                              $240 billion

                                                                              ccpdigitalcomemfl teedubya

                                                                              Some Facts About Facebook

                                                                              Before We Move On Water Breakhellip

                                                                              ccpdigitalcomemfl teedubya

                                                                              Number of monthly active users144 billion

                                                                              ccpdigitalcomemfl teedubya

                                                                              ccpdigitalcomemfl teedubya

                                                                              ccpdigitalcomemfl teedubya

                                                                              ccpdigitalcomemfl teedubya

                                                                              Lead Ads

                                                                              ccpdigitalcomemfl teedubya

                                                                              ccpdigitalcomemfl teedubya

                                                                              ccpdigitalcomemfl teedubya

                                                                              ccpdigitalcomemfl teedubya

                                                                              Instagram Ads

                                                                              ccpdigitalcomemfl teedubya

                                                                              Instagram Ads

                                                                              ccpdigitalcomemfl teedubya

                                                                              Instagram Ads

                                                                              ccpdigitalcomemfl teedubya

                                                                              ccpdigitalcomemfl teedubya

                                                                              Account Based Social Selling

                                                                              ccpdigitalcomemfl teedubya

                                                                              Wal-Mart

                                                                              7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                              Wal-Mart Inception

                                                                              teedubya

                                                                              Sniply sniply httpsniply

                                                                              2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                              Starbucks Inception

                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                              Native Adverti$$$ng

                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                              ccpglobalcomcmworld teedubya

                                                                              Pinterest Advertising

                                                                              ccpdigitalcomemfl teedubya

                                                                              ccpglobalcomcmworld teedubyaReddit Advertising

                                                                              ccpdigitalcomemfl teedubya

                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                              StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                              Twitter Advertising

                                                                              ccpdigitalcomemfl teedubya

                                                                              TWITTER ADVERTISING OPTIONS

                                                                              ccpdigitalcomemfl teedubya

                                                                              Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                              This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                              Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                              BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                              Promoted Accounts

                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                              Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                              Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                              MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                              Promoted Trends

                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                              Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                              A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                              Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                              AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                              Promoted Tweets

                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                              Geo

                                                                              Target users based on

                                                                              geographic location

                                                                              Narrow in on key markets

                                                                              Search

                                                                              Target users who are searching

                                                                              on relevant keywords

                                                                              Ensure relevancy

                                                                              Followers

                                                                              Target your Followers

                                                                              Leverage brand advocates

                                                                              Interest

                                                                              Target users based on their

                                                                              interests

                                                                              Resonate with users

                                                                              Mobile

                                                                              Target users on the go

                                                                              Reach at point-of-purchase

                                                                              Look-a-likes

                                                                              Target users who are similar to your followers

                                                                              Increase potential reach

                                                                              Gender

                                                                              Target users based on gender

                                                                              Ensure Interest

                                                                              relevancy

                                                                              Twitter Targeting Tools

                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                              ccpdigitalcomemfl teedubya

                                                                              ccpdigitalcomemfl teedubya

                                                                              ccpdigitalcomemfl teedubya

                                                                              ccpdigitalcomemfl teedubya

                                                                              YouTube Ads

                                                                              ccpdigitalcomemfl teedubya

                                                                              Outbrain Outbrain httpoutbraincom

                                                                              ccpdigitalcomemfl teedubya

                                                                              Taboola Taboola httptaboolacom

                                                                              ccpdigitalcomemfl teedubya

                                                                              Facebook Talent Acquisition

                                                                              Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                              bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                              bull lower your recruiting costs and save you time

                                                                              bull target competitors location and even job titles to attract your ideal candidates

                                                                              ccpdigitalcomemfl teedubya

                                                                              Facebook Graph Search allows for Social HR Recruiting

                                                                              ccpdigitalcomemfl teedubya

                                                                              Target Your Candidates

                                                                              ccpdigitalcomemfl teedubya

                                                                              wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                              Hero Image

                                                                              wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                              Women Engineers

                                                                              wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                              Culture

                                                                              >

                                                                              Drive Candidates to Your Funnel

                                                                              ccpdigitalcomemfl teedubya

                                                                              teedubya

                                                                              Facebook Graph Search allows for Social HR Recruiting

                                                                              ccpdigitalcomemfl teedubya

                                                                              Reach Your Recruiting Goals

                                                                              14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                              ccpdigitalcomemfl teedubya

                                                                              Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                              And Growinghellip

                                                                              ccpdigitalcomemfl teedubya

                                                                              teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                              ccpdigitalcomemfl teedubya

                                                                              teedubya

                                                                              17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                              ccpdigitalcomemfl teedubya

                                                                              teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                              Connect on LinkedIn httplinkedincominteedubya

                                                                              • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                              • Slide 2
                                                                              • Slide 3
                                                                              • Slide 4
                                                                              • Slide 5
                                                                              • Slide 6
                                                                              • Slide 7
                                                                              • Slide 8
                                                                              • Slide 9
                                                                              • Slide 10
                                                                              • Slide 11
                                                                              • Slide 12
                                                                              • Confusing
                                                                              • Slide 14
                                                                              • Silos and Silos of Data
                                                                              • Slide 16
                                                                              • Slide 17
                                                                              • Coordinate Your Efforts
                                                                              • Slide 19
                                                                              • Slide 20
                                                                              • Slide 21
                                                                              • Why Content Marketing
                                                                              • Slide 23
                                                                              • Slide 24
                                                                              • Slide 25
                                                                              • Content
                                                                              • Slide 27
                                                                              • Slide 28
                                                                              • Slide 29
                                                                              • Slide 30
                                                                              • Slide 31
                                                                              • Content Creation
                                                                              • Slide 33
                                                                              • Slide 34
                                                                              • Slide 35
                                                                              • Slide 36
                                                                              • Content Planning amp Research
                                                                              • Slide 38
                                                                              • Slide 39
                                                                              • Content Curation
                                                                              • Slide 41
                                                                              • Slide 42
                                                                              • Slide 43
                                                                              • Content Scheduling amp distribution
                                                                              • Slide 45
                                                                              • Slide 46
                                                                              • Slide 47
                                                                              • Slide 48
                                                                              • Slide 49
                                                                              • Slide 50
                                                                              • Slide 51
                                                                              • Content Amplification Tactics
                                                                              • Slide 53
                                                                              • Slide 54
                                                                              • Slide 55
                                                                              • Slide 56
                                                                              • Ways to Promote
                                                                              • Slide 58
                                                                              • Google Buy Button on SERPS
                                                                              • Slide 60
                                                                              • Slide 61
                                                                              • Slide 62
                                                                              • Slide 63
                                                                              • Slide 64
                                                                              • Influencer Outreach
                                                                              • Slide 66
                                                                              • Slide 67
                                                                              • Slide 68
                                                                              • Slide 69
                                                                              • Slide 70
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                                                                              • Slide 84
                                                                              • Slide 85
                                                                              • Slide 86
                                                                              • Slide 87
                                                                              • Paid Search and SEO
                                                                              • Slide 89
                                                                              • Slide 90
                                                                              • Harness data explosion for better ad predictions
                                                                              • Slide 92
                                                                              • Content Paid Amplification
                                                                              • Slide 94
                                                                              • Interest Graph Actions on Content
                                                                              • Slide 96
                                                                              • Impact of Targeted Social Advertising
                                                                              • Slide 98
                                                                              • Slide 99
                                                                              • Slide 100
                                                                              • Slide 101
                                                                              • Slide 102
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                                                                              • Slide 108
                                                                              • Slide 109
                                                                              • Slide 110
                                                                              • Slide 111
                                                                              • Before We Move On Water Breakhellip
                                                                              • Slide 113
                                                                              • Slide 114
                                                                              • Slide 115
                                                                              • Slide 116
                                                                              • Slide 117
                                                                              • Slide 118
                                                                              • Slide 119
                                                                              • Slide 120
                                                                              • Instagram Ads
                                                                              • Instagram Ads (2)
                                                                              • Instagram Ads (3)
                                                                              • Slide 124
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                                                                                teedubya

                                                                                GREAT WAYS TO ORGANIZE CONTENT

                                                                                KMULLETT

                                                                                teedubyaccpglobalcomcmworld

                                                                                Sharing is Caringhellip

                                                                                KMULLETT

                                                                                teedubyaccpglobalcomcmworld

                                                                                Nuzzel Nuzzel httpnuzzelcom

                                                                                ccpdigitalcomemfl teedubya

                                                                                CONTENT SCHEDULING amp DISTRIBUTION

                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                Bulk Buffer httpbulkbuffercom

                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

                                                                                ccpdigitalcomemfl teedubya

                                                                                ccpdigitalcomemfl teedubya

                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                CONTENT AMPLIFICATION TACTICS

                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                ChrisPulleyccpdigitalcomemfl teedubya

                                                                                ChrisPulleyccpdigitalcomemfl teedubya

                                                                                ChrisPulleyccpdigitalcomemfl teedubya

                                                                                WAYS TO PROMOTE

                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

                                                                                bull Micro-targeting Ideal Customers

                                                                                bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

                                                                                ChrisPulleyccpdigitalcomemfl teedubya

                                                                                Google Buy Button on SERPS

                                                                                ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

                                                                                Google+ Communities

                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                Facebook Groups

                                                                                INFLUENCER OUTREACH

                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                                                                                ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                                                                                ccpdigitalcomemfl teedubya

                                                                                BuzzStream Buzzstream httpwwwBuzzStreamcom

                                                                                ccpdigitalcomemfl teedubya

                                                                                GroupHigh grouphigh httpwwwgrouphighcom

                                                                                teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                kciabcbcshttpGetLittleBirdcom

                                                                                Nimble nimble httpnimblecom

                                                                                ccpdigitalcomemfl teedubya

                                                                                teedubya

                                                                                VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                                                                                ccpdigitalcomemfl teedubya

                                                                                teedubya

                                                                                EmailHunter EmailHunter httpemailhunterco

                                                                                ccpdigitalcomemfl teedubya

                                                                                teedubyaConspire Conspire httpconspirecom

                                                                                ccpdigitalcomemfl teedubya

                                                                                teedubya

                                                                                Outreach Outreach_io httpoutreachio

                                                                                ccpdigitalcomemfl teedubya

                                                                                teedubya

                                                                                Advocate Engagement Platforms

                                                                                ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                Hashtags httphashtagsorg

                                                                                Use hashtags to search for threads about subjects such as socialselling

                                                                                ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                                                                Digital Advertising

                                                                                ccpdigitalcomemfl teedubya

                                                                                The Advertising Quandary

                                                                                ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                                                                -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                                                                ccpdigitalcomemfl teedubya

                                                                                Digital AdvertisingHighly-targeted relevant traffic to your site

                                                                                bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                                                                ccpdigitalcomemfl teedubya

                                                                                PAID SEARCH AND SEO

                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                ccpglobalcommartechconf teedubya

                                                                                ccpglobalcommartechconf teedubya

                                                                                ccpglobalcommartechconf teedubya

                                                                                Harness data explosion for better ad predictionsYesterdayrsquos data

                                                                                5 ndash 8 data points Every possible data point about a clickvs

                                                                                Premature relationship of page views to purchase

                                                                                probability

                                                                                15

                                                                                10

                                                                                5

                                                                                -20 -10 10 20 30 40 50 60

                                                                                In depth seasonality and other insights

                                                                                15

                                                                                10

                                                                                5

                                                                                -20 -10 10 20 30 40 50 60

                                                                                Todayrsquos data

                                                                                ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                                                Week 3 4 5 6

                                                                                31

                                                                                6370

                                                                                105

                                                                                Not QuanticMind QuanticMindGross

                                                                                Margin Lift

                                                                                CONTENT PAID AMPLIFICATION

                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                Interest Graph Actions on Content

                                                                                ccpdigitalcomemfl teedubya

                                                                                ccpdigitalcomemfl teedubya

                                                                                Keywords Yes No

                                                                                Likes No Yes

                                                                                Demographics Limited Extensive

                                                                                Psychographics No Yes

                                                                                Geography Yes Yes

                                                                                Internal URL No Yes

                                                                                External URL Yes Yes

                                                                                Purchase Intent Learn Research None

                                                                                Sales Cycle Short Long

                                                                                Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                                ccpdigitalcomemfl teedubya

                                                                                teedubya

                                                                                Facebook Graph Search opens up many different opportunities

                                                                                ccpdigitalcomemfl teedubya

                                                                                teedubya

                                                                                Facebook Graph Search opens up many different opportunities BRO

                                                                                ccpdigitalcomemfl teedubya

                                                                                $240 billion

                                                                                ccpdigitalcomemfl teedubya

                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                Pixels Pixels Pixels

                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                Pixels Pixels Pixels

                                                                                $240 billion

                                                                                ccpdigitalcomemfl teedubya

                                                                                Advanced Ad Targeting

                                                                                Advanced Targeting

                                                                                ccpdigitalcomemfl teedubya

                                                                                Advanced Targeting

                                                                                ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                Third-Party Databases

                                                                                Combine Facebook data and interest targeting

                                                                                ccpdigitalcomemfl teedubya

                                                                                Workforce Targeting

                                                                                ccpdigitalcomemfl teedubya

                                                                                Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                ccpdigitalcomemfl teedubya

                                                                                ccpdigitalcomemfl teedubya

                                                                                $240 billion

                                                                                ccpdigitalcomemfl teedubya

                                                                                Some Facts About Facebook

                                                                                Before We Move On Water Breakhellip

                                                                                ccpdigitalcomemfl teedubya

                                                                                Number of monthly active users144 billion

                                                                                ccpdigitalcomemfl teedubya

                                                                                ccpdigitalcomemfl teedubya

                                                                                ccpdigitalcomemfl teedubya

                                                                                ccpdigitalcomemfl teedubya

                                                                                Lead Ads

                                                                                ccpdigitalcomemfl teedubya

                                                                                ccpdigitalcomemfl teedubya

                                                                                ccpdigitalcomemfl teedubya

                                                                                ccpdigitalcomemfl teedubya

                                                                                Instagram Ads

                                                                                ccpdigitalcomemfl teedubya

                                                                                Instagram Ads

                                                                                ccpdigitalcomemfl teedubya

                                                                                Instagram Ads

                                                                                ccpdigitalcomemfl teedubya

                                                                                ccpdigitalcomemfl teedubya

                                                                                Account Based Social Selling

                                                                                ccpdigitalcomemfl teedubya

                                                                                Wal-Mart

                                                                                7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                Wal-Mart Inception

                                                                                teedubya

                                                                                Sniply sniply httpsniply

                                                                                2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                Starbucks Inception

                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                Native Adverti$$$ng

                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                ccpglobalcomcmworld teedubya

                                                                                Pinterest Advertising

                                                                                ccpdigitalcomemfl teedubya

                                                                                ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                ccpdigitalcomemfl teedubya

                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                Twitter Advertising

                                                                                ccpdigitalcomemfl teedubya

                                                                                TWITTER ADVERTISING OPTIONS

                                                                                ccpdigitalcomemfl teedubya

                                                                                Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                Promoted Accounts

                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                Promoted Trends

                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                Promoted Tweets

                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                Geo

                                                                                Target users based on

                                                                                geographic location

                                                                                Narrow in on key markets

                                                                                Search

                                                                                Target users who are searching

                                                                                on relevant keywords

                                                                                Ensure relevancy

                                                                                Followers

                                                                                Target your Followers

                                                                                Leverage brand advocates

                                                                                Interest

                                                                                Target users based on their

                                                                                interests

                                                                                Resonate with users

                                                                                Mobile

                                                                                Target users on the go

                                                                                Reach at point-of-purchase

                                                                                Look-a-likes

                                                                                Target users who are similar to your followers

                                                                                Increase potential reach

                                                                                Gender

                                                                                Target users based on gender

                                                                                Ensure Interest

                                                                                relevancy

                                                                                Twitter Targeting Tools

                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                ccpdigitalcomemfl teedubya

                                                                                ccpdigitalcomemfl teedubya

                                                                                ccpdigitalcomemfl teedubya

                                                                                ccpdigitalcomemfl teedubya

                                                                                YouTube Ads

                                                                                ccpdigitalcomemfl teedubya

                                                                                Outbrain Outbrain httpoutbraincom

                                                                                ccpdigitalcomemfl teedubya

                                                                                Taboola Taboola httptaboolacom

                                                                                ccpdigitalcomemfl teedubya

                                                                                Facebook Talent Acquisition

                                                                                Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                bull lower your recruiting costs and save you time

                                                                                bull target competitors location and even job titles to attract your ideal candidates

                                                                                ccpdigitalcomemfl teedubya

                                                                                Facebook Graph Search allows for Social HR Recruiting

                                                                                ccpdigitalcomemfl teedubya

                                                                                Target Your Candidates

                                                                                ccpdigitalcomemfl teedubya

                                                                                wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                Hero Image

                                                                                wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                Women Engineers

                                                                                wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                Culture

                                                                                >

                                                                                Drive Candidates to Your Funnel

                                                                                ccpdigitalcomemfl teedubya

                                                                                teedubya

                                                                                Facebook Graph Search allows for Social HR Recruiting

                                                                                ccpdigitalcomemfl teedubya

                                                                                Reach Your Recruiting Goals

                                                                                14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                ccpdigitalcomemfl teedubya

                                                                                Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                And Growinghellip

                                                                                ccpdigitalcomemfl teedubya

                                                                                teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                ccpdigitalcomemfl teedubya

                                                                                teedubya

                                                                                17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                ccpdigitalcomemfl teedubya

                                                                                teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                Connect on LinkedIn httplinkedincominteedubya

                                                                                • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                • Slide 2
                                                                                • Slide 3
                                                                                • Slide 4
                                                                                • Slide 5
                                                                                • Slide 6
                                                                                • Slide 7
                                                                                • Slide 8
                                                                                • Slide 9
                                                                                • Slide 10
                                                                                • Slide 11
                                                                                • Slide 12
                                                                                • Confusing
                                                                                • Slide 14
                                                                                • Silos and Silos of Data
                                                                                • Slide 16
                                                                                • Slide 17
                                                                                • Coordinate Your Efforts
                                                                                • Slide 19
                                                                                • Slide 20
                                                                                • Slide 21
                                                                                • Why Content Marketing
                                                                                • Slide 23
                                                                                • Slide 24
                                                                                • Slide 25
                                                                                • Content
                                                                                • Slide 27
                                                                                • Slide 28
                                                                                • Slide 29
                                                                                • Slide 30
                                                                                • Slide 31
                                                                                • Content Creation
                                                                                • Slide 33
                                                                                • Slide 34
                                                                                • Slide 35
                                                                                • Slide 36
                                                                                • Content Planning amp Research
                                                                                • Slide 38
                                                                                • Slide 39
                                                                                • Content Curation
                                                                                • Slide 41
                                                                                • Slide 42
                                                                                • Slide 43
                                                                                • Content Scheduling amp distribution
                                                                                • Slide 45
                                                                                • Slide 46
                                                                                • Slide 47
                                                                                • Slide 48
                                                                                • Slide 49
                                                                                • Slide 50
                                                                                • Slide 51
                                                                                • Content Amplification Tactics
                                                                                • Slide 53
                                                                                • Slide 54
                                                                                • Slide 55
                                                                                • Slide 56
                                                                                • Ways to Promote
                                                                                • Slide 58
                                                                                • Google Buy Button on SERPS
                                                                                • Slide 60
                                                                                • Slide 61
                                                                                • Slide 62
                                                                                • Slide 63
                                                                                • Slide 64
                                                                                • Influencer Outreach
                                                                                • Slide 66
                                                                                • Slide 67
                                                                                • Slide 68
                                                                                • Slide 69
                                                                                • Slide 70
                                                                                • Slide 71
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                                                                                • Slide 78
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                                                                                • Slide 83
                                                                                • Slide 84
                                                                                • Slide 85
                                                                                • Slide 86
                                                                                • Slide 87
                                                                                • Paid Search and SEO
                                                                                • Slide 89
                                                                                • Slide 90
                                                                                • Harness data explosion for better ad predictions
                                                                                • Slide 92
                                                                                • Content Paid Amplification
                                                                                • Slide 94
                                                                                • Interest Graph Actions on Content
                                                                                • Slide 96
                                                                                • Impact of Targeted Social Advertising
                                                                                • Slide 98
                                                                                • Slide 99
                                                                                • Slide 100
                                                                                • Slide 101
                                                                                • Slide 102
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                                                                                • Slide 108
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                                                                                • Slide 110
                                                                                • Slide 111
                                                                                • Before We Move On Water Breakhellip
                                                                                • Slide 113
                                                                                • Slide 114
                                                                                • Slide 115
                                                                                • Slide 116
                                                                                • Slide 117
                                                                                • Slide 118
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                                                                                • Slide 120
                                                                                • Instagram Ads
                                                                                • Instagram Ads (2)
                                                                                • Instagram Ads (3)
                                                                                • Slide 124
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                                                                                  teedubyaccpglobalcomcmworld

                                                                                  Sharing is Caringhellip

                                                                                  KMULLETT

                                                                                  teedubyaccpglobalcomcmworld

                                                                                  Nuzzel Nuzzel httpnuzzelcom

                                                                                  ccpdigitalcomemfl teedubya

                                                                                  CONTENT SCHEDULING amp DISTRIBUTION

                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                  Bulk Buffer httpbulkbuffercom

                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                  ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

                                                                                  ccpdigitalcomemfl teedubya

                                                                                  ccpdigitalcomemfl teedubya

                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                  CONTENT AMPLIFICATION TACTICS

                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                  ChrisPulleyccpdigitalcomemfl teedubya

                                                                                  ChrisPulleyccpdigitalcomemfl teedubya

                                                                                  ChrisPulleyccpdigitalcomemfl teedubya

                                                                                  WAYS TO PROMOTE

                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                  bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

                                                                                  bull Micro-targeting Ideal Customers

                                                                                  bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

                                                                                  ChrisPulleyccpdigitalcomemfl teedubya

                                                                                  Google Buy Button on SERPS

                                                                                  ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

                                                                                  Google+ Communities

                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                  Facebook Groups

                                                                                  INFLUENCER OUTREACH

                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                  teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                                                                                  ccpglobalcomcmworldccpdigitalcomemfl teedubya

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                                                                                  GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                                                                                  ccpdigitalcomemfl teedubya

                                                                                  BuzzStream Buzzstream httpwwwBuzzStreamcom

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                                                                                  GroupHigh grouphigh httpwwwgrouphighcom

                                                                                  teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                  kciabcbcshttpGetLittleBirdcom

                                                                                  Nimble nimble httpnimblecom

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                                                                                  teedubya

                                                                                  VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                                                                                  ccpdigitalcomemfl teedubya

                                                                                  teedubya

                                                                                  EmailHunter EmailHunter httpemailhunterco

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                                                                                  teedubyaConspire Conspire httpconspirecom

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                                                                                  teedubya

                                                                                  Outreach Outreach_io httpoutreachio

                                                                                  ccpdigitalcomemfl teedubya

                                                                                  teedubya

                                                                                  Advocate Engagement Platforms

                                                                                  ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                  Hashtags httphashtagsorg

                                                                                  Use hashtags to search for threads about subjects such as socialselling

                                                                                  ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                                                                  Digital Advertising

                                                                                  ccpdigitalcomemfl teedubya

                                                                                  The Advertising Quandary

                                                                                  ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                                                                  -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                                                                  ccpdigitalcomemfl teedubya

                                                                                  Digital AdvertisingHighly-targeted relevant traffic to your site

                                                                                  bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                                                                  ccpdigitalcomemfl teedubya

                                                                                  PAID SEARCH AND SEO

                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                  ccpglobalcommartechconf teedubya

                                                                                  ccpglobalcommartechconf teedubya

                                                                                  ccpglobalcommartechconf teedubya

                                                                                  Harness data explosion for better ad predictionsYesterdayrsquos data

                                                                                  5 ndash 8 data points Every possible data point about a clickvs

                                                                                  Premature relationship of page views to purchase

                                                                                  probability

                                                                                  15

                                                                                  10

                                                                                  5

                                                                                  -20 -10 10 20 30 40 50 60

                                                                                  In depth seasonality and other insights

                                                                                  15

                                                                                  10

                                                                                  5

                                                                                  -20 -10 10 20 30 40 50 60

                                                                                  Todayrsquos data

                                                                                  ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                                                  Week 3 4 5 6

                                                                                  31

                                                                                  6370

                                                                                  105

                                                                                  Not QuanticMind QuanticMindGross

                                                                                  Margin Lift

                                                                                  CONTENT PAID AMPLIFICATION

                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                  Interest Graph Actions on Content

                                                                                  ccpdigitalcomemfl teedubya

                                                                                  ccpdigitalcomemfl teedubya

                                                                                  Keywords Yes No

                                                                                  Likes No Yes

                                                                                  Demographics Limited Extensive

                                                                                  Psychographics No Yes

                                                                                  Geography Yes Yes

                                                                                  Internal URL No Yes

                                                                                  External URL Yes Yes

                                                                                  Purchase Intent Learn Research None

                                                                                  Sales Cycle Short Long

                                                                                  Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                                  ccpdigitalcomemfl teedubya

                                                                                  teedubya

                                                                                  Facebook Graph Search opens up many different opportunities

                                                                                  ccpdigitalcomemfl teedubya

                                                                                  teedubya

                                                                                  Facebook Graph Search opens up many different opportunities BRO

                                                                                  ccpdigitalcomemfl teedubya

                                                                                  $240 billion

                                                                                  ccpdigitalcomemfl teedubya

                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                  Pixels Pixels Pixels

                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                  Pixels Pixels Pixels

                                                                                  $240 billion

                                                                                  ccpdigitalcomemfl teedubya

                                                                                  Advanced Ad Targeting

                                                                                  Advanced Targeting

                                                                                  ccpdigitalcomemfl teedubya

                                                                                  Advanced Targeting

                                                                                  ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                  Third-Party Databases

                                                                                  Combine Facebook data and interest targeting

                                                                                  ccpdigitalcomemfl teedubya

                                                                                  Workforce Targeting

                                                                                  ccpdigitalcomemfl teedubya

                                                                                  Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                  ccpdigitalcomemfl teedubya

                                                                                  ccpdigitalcomemfl teedubya

                                                                                  $240 billion

                                                                                  ccpdigitalcomemfl teedubya

                                                                                  Some Facts About Facebook

                                                                                  Before We Move On Water Breakhellip

                                                                                  ccpdigitalcomemfl teedubya

                                                                                  Number of monthly active users144 billion

                                                                                  ccpdigitalcomemfl teedubya

                                                                                  ccpdigitalcomemfl teedubya

                                                                                  ccpdigitalcomemfl teedubya

                                                                                  ccpdigitalcomemfl teedubya

                                                                                  Lead Ads

                                                                                  ccpdigitalcomemfl teedubya

                                                                                  ccpdigitalcomemfl teedubya

                                                                                  ccpdigitalcomemfl teedubya

                                                                                  ccpdigitalcomemfl teedubya

                                                                                  Instagram Ads

                                                                                  ccpdigitalcomemfl teedubya

                                                                                  Instagram Ads

                                                                                  ccpdigitalcomemfl teedubya

                                                                                  Instagram Ads

                                                                                  ccpdigitalcomemfl teedubya

                                                                                  ccpdigitalcomemfl teedubya

                                                                                  Account Based Social Selling

                                                                                  ccpdigitalcomemfl teedubya

                                                                                  Wal-Mart

                                                                                  7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                  Wal-Mart Inception

                                                                                  teedubya

                                                                                  Sniply sniply httpsniply

                                                                                  2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                  Starbucks Inception

                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                  Native Adverti$$$ng

                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                  ccpglobalcomcmworld teedubya

                                                                                  Pinterest Advertising

                                                                                  ccpdigitalcomemfl teedubya

                                                                                  ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                  ccpdigitalcomemfl teedubya

                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                  StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                  Twitter Advertising

                                                                                  ccpdigitalcomemfl teedubya

                                                                                  TWITTER ADVERTISING OPTIONS

                                                                                  ccpdigitalcomemfl teedubya

                                                                                  Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                  This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                  Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                  BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                  Promoted Accounts

                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                  Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                  Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                  MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                  Promoted Trends

                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                  Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                  A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                  Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                  AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                  Promoted Tweets

                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                  Geo

                                                                                  Target users based on

                                                                                  geographic location

                                                                                  Narrow in on key markets

                                                                                  Search

                                                                                  Target users who are searching

                                                                                  on relevant keywords

                                                                                  Ensure relevancy

                                                                                  Followers

                                                                                  Target your Followers

                                                                                  Leverage brand advocates

                                                                                  Interest

                                                                                  Target users based on their

                                                                                  interests

                                                                                  Resonate with users

                                                                                  Mobile

                                                                                  Target users on the go

                                                                                  Reach at point-of-purchase

                                                                                  Look-a-likes

                                                                                  Target users who are similar to your followers

                                                                                  Increase potential reach

                                                                                  Gender

                                                                                  Target users based on gender

                                                                                  Ensure Interest

                                                                                  relevancy

                                                                                  Twitter Targeting Tools

                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                  ccpdigitalcomemfl teedubya

                                                                                  ccpdigitalcomemfl teedubya

                                                                                  ccpdigitalcomemfl teedubya

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                                                                                  YouTube Ads

                                                                                  ccpdigitalcomemfl teedubya

                                                                                  Outbrain Outbrain httpoutbraincom

                                                                                  ccpdigitalcomemfl teedubya

                                                                                  Taboola Taboola httptaboolacom

                                                                                  ccpdigitalcomemfl teedubya

                                                                                  Facebook Talent Acquisition

                                                                                  Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                  bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                  bull lower your recruiting costs and save you time

                                                                                  bull target competitors location and even job titles to attract your ideal candidates

                                                                                  ccpdigitalcomemfl teedubya

                                                                                  Facebook Graph Search allows for Social HR Recruiting

                                                                                  ccpdigitalcomemfl teedubya

                                                                                  Target Your Candidates

                                                                                  ccpdigitalcomemfl teedubya

                                                                                  wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                  Hero Image

                                                                                  wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                  Women Engineers

                                                                                  wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                  Culture

                                                                                  >

                                                                                  Drive Candidates to Your Funnel

                                                                                  ccpdigitalcomemfl teedubya

                                                                                  teedubya

                                                                                  Facebook Graph Search allows for Social HR Recruiting

                                                                                  ccpdigitalcomemfl teedubya

                                                                                  Reach Your Recruiting Goals

                                                                                  14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                  ccpdigitalcomemfl teedubya

                                                                                  Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                  And Growinghellip

                                                                                  ccpdigitalcomemfl teedubya

                                                                                  teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                  ccpdigitalcomemfl teedubya

                                                                                  teedubya

                                                                                  17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                  ccpdigitalcomemfl teedubya

                                                                                  teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                  Connect on LinkedIn httplinkedincominteedubya

                                                                                  • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                  • Slide 2
                                                                                  • Slide 3
                                                                                  • Slide 4
                                                                                  • Slide 5
                                                                                  • Slide 6
                                                                                  • Slide 7
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                                                                                  • Slide 12
                                                                                  • Confusing
                                                                                  • Slide 14
                                                                                  • Silos and Silos of Data
                                                                                  • Slide 16
                                                                                  • Slide 17
                                                                                  • Coordinate Your Efforts
                                                                                  • Slide 19
                                                                                  • Slide 20
                                                                                  • Slide 21
                                                                                  • Why Content Marketing
                                                                                  • Slide 23
                                                                                  • Slide 24
                                                                                  • Slide 25
                                                                                  • Content
                                                                                  • Slide 27
                                                                                  • Slide 28
                                                                                  • Slide 29
                                                                                  • Slide 30
                                                                                  • Slide 31
                                                                                  • Content Creation
                                                                                  • Slide 33
                                                                                  • Slide 34
                                                                                  • Slide 35
                                                                                  • Slide 36
                                                                                  • Content Planning amp Research
                                                                                  • Slide 38
                                                                                  • Slide 39
                                                                                  • Content Curation
                                                                                  • Slide 41
                                                                                  • Slide 42
                                                                                  • Slide 43
                                                                                  • Content Scheduling amp distribution
                                                                                  • Slide 45
                                                                                  • Slide 46
                                                                                  • Slide 47
                                                                                  • Slide 48
                                                                                  • Slide 49
                                                                                  • Slide 50
                                                                                  • Slide 51
                                                                                  • Content Amplification Tactics
                                                                                  • Slide 53
                                                                                  • Slide 54
                                                                                  • Slide 55
                                                                                  • Slide 56
                                                                                  • Ways to Promote
                                                                                  • Slide 58
                                                                                  • Google Buy Button on SERPS
                                                                                  • Slide 60
                                                                                  • Slide 61
                                                                                  • Slide 62
                                                                                  • Slide 63
                                                                                  • Slide 64
                                                                                  • Influencer Outreach
                                                                                  • Slide 66
                                                                                  • Slide 67
                                                                                  • Slide 68
                                                                                  • Slide 69
                                                                                  • Slide 70
                                                                                  • Slide 71
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                                                                                  • Slide 82
                                                                                  • Slide 83
                                                                                  • Slide 84
                                                                                  • Slide 85
                                                                                  • Slide 86
                                                                                  • Slide 87
                                                                                  • Paid Search and SEO
                                                                                  • Slide 89
                                                                                  • Slide 90
                                                                                  • Harness data explosion for better ad predictions
                                                                                  • Slide 92
                                                                                  • Content Paid Amplification
                                                                                  • Slide 94
                                                                                  • Interest Graph Actions on Content
                                                                                  • Slide 96
                                                                                  • Impact of Targeted Social Advertising
                                                                                  • Slide 98
                                                                                  • Slide 99
                                                                                  • Slide 100
                                                                                  • Slide 101
                                                                                  • Slide 102
                                                                                  • Slide 103
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                                                                                  • Slide 106
                                                                                  • Slide 107
                                                                                  • Slide 108
                                                                                  • Slide 109
                                                                                  • Slide 110
                                                                                  • Slide 111
                                                                                  • Before We Move On Water Breakhellip
                                                                                  • Slide 113
                                                                                  • Slide 114
                                                                                  • Slide 115
                                                                                  • Slide 116
                                                                                  • Slide 117
                                                                                  • Slide 118
                                                                                  • Slide 119
                                                                                  • Slide 120
                                                                                  • Instagram Ads
                                                                                  • Instagram Ads (2)
                                                                                  • Instagram Ads (3)
                                                                                  • Slide 124
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                                                                                  • Slide 159
                                                                                  • Slide 160
                                                                                  • Slide 161
                                                                                  • Slide 162
                                                                                  • Slide 163

                                                                                    teedubyaccpglobalcomcmworld

                                                                                    Nuzzel Nuzzel httpnuzzelcom

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    CONTENT SCHEDULING amp DISTRIBUTION

                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                    Bulk Buffer httpbulkbuffercom

                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                    ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                    CONTENT AMPLIFICATION TACTICS

                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                    ChrisPulleyccpdigitalcomemfl teedubya

                                                                                    ChrisPulleyccpdigitalcomemfl teedubya

                                                                                    ChrisPulleyccpdigitalcomemfl teedubya

                                                                                    WAYS TO PROMOTE

                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                    bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

                                                                                    bull Micro-targeting Ideal Customers

                                                                                    bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

                                                                                    ChrisPulleyccpdigitalcomemfl teedubya

                                                                                    Google Buy Button on SERPS

                                                                                    ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

                                                                                    Google+ Communities

                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                    Facebook Groups

                                                                                    INFLUENCER OUTREACH

                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                    teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                                                                                    ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                    GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    BuzzStream Buzzstream httpwwwBuzzStreamcom

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    GroupHigh grouphigh httpwwwgrouphighcom

                                                                                    teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                    kciabcbcshttpGetLittleBirdcom

                                                                                    Nimble nimble httpnimblecom

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    teedubya

                                                                                    VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    teedubya

                                                                                    EmailHunter EmailHunter httpemailhunterco

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    teedubyaConspire Conspire httpconspirecom

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    teedubya

                                                                                    Outreach Outreach_io httpoutreachio

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    teedubya

                                                                                    Advocate Engagement Platforms

                                                                                    ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                    Hashtags httphashtagsorg

                                                                                    Use hashtags to search for threads about subjects such as socialselling

                                                                                    ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                                                                    Digital Advertising

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    The Advertising Quandary

                                                                                    ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                                                                    -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    Digital AdvertisingHighly-targeted relevant traffic to your site

                                                                                    bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    PAID SEARCH AND SEO

                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                    ccpglobalcommartechconf teedubya

                                                                                    ccpglobalcommartechconf teedubya

                                                                                    ccpglobalcommartechconf teedubya

                                                                                    Harness data explosion for better ad predictionsYesterdayrsquos data

                                                                                    5 ndash 8 data points Every possible data point about a clickvs

                                                                                    Premature relationship of page views to purchase

                                                                                    probability

                                                                                    15

                                                                                    10

                                                                                    5

                                                                                    -20 -10 10 20 30 40 50 60

                                                                                    In depth seasonality and other insights

                                                                                    15

                                                                                    10

                                                                                    5

                                                                                    -20 -10 10 20 30 40 50 60

                                                                                    Todayrsquos data

                                                                                    ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                                                    Week 3 4 5 6

                                                                                    31

                                                                                    6370

                                                                                    105

                                                                                    Not QuanticMind QuanticMindGross

                                                                                    Margin Lift

                                                                                    CONTENT PAID AMPLIFICATION

                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                    Interest Graph Actions on Content

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    Keywords Yes No

                                                                                    Likes No Yes

                                                                                    Demographics Limited Extensive

                                                                                    Psychographics No Yes

                                                                                    Geography Yes Yes

                                                                                    Internal URL No Yes

                                                                                    External URL Yes Yes

                                                                                    Purchase Intent Learn Research None

                                                                                    Sales Cycle Short Long

                                                                                    Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    teedubya

                                                                                    Facebook Graph Search opens up many different opportunities

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    teedubya

                                                                                    Facebook Graph Search opens up many different opportunities BRO

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    $240 billion

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                    Pixels Pixels Pixels

                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                    Pixels Pixels Pixels

                                                                                    $240 billion

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    Advanced Ad Targeting

                                                                                    Advanced Targeting

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    Advanced Targeting

                                                                                    ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                    Third-Party Databases

                                                                                    Combine Facebook data and interest targeting

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    Workforce Targeting

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    $240 billion

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    Some Facts About Facebook

                                                                                    Before We Move On Water Breakhellip

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    Number of monthly active users144 billion

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    Lead Ads

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    Instagram Ads

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    Instagram Ads

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    Instagram Ads

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    Account Based Social Selling

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    Wal-Mart

                                                                                    7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                    Wal-Mart Inception

                                                                                    teedubya

                                                                                    Sniply sniply httpsniply

                                                                                    2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                    Starbucks Inception

                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                    Native Adverti$$$ng

                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                    ccpglobalcomcmworld teedubya

                                                                                    Pinterest Advertising

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                    StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                    Twitter Advertising

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    TWITTER ADVERTISING OPTIONS

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                    This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                    Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                    BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                    Promoted Accounts

                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                    Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                    Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                    MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                    Promoted Trends

                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                    Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                    A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                    Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                    AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                    Promoted Tweets

                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                    Geo

                                                                                    Target users based on

                                                                                    geographic location

                                                                                    Narrow in on key markets

                                                                                    Search

                                                                                    Target users who are searching

                                                                                    on relevant keywords

                                                                                    Ensure relevancy

                                                                                    Followers

                                                                                    Target your Followers

                                                                                    Leverage brand advocates

                                                                                    Interest

                                                                                    Target users based on their

                                                                                    interests

                                                                                    Resonate with users

                                                                                    Mobile

                                                                                    Target users on the go

                                                                                    Reach at point-of-purchase

                                                                                    Look-a-likes

                                                                                    Target users who are similar to your followers

                                                                                    Increase potential reach

                                                                                    Gender

                                                                                    Target users based on gender

                                                                                    Ensure Interest

                                                                                    relevancy

                                                                                    Twitter Targeting Tools

                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    YouTube Ads

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    Outbrain Outbrain httpoutbraincom

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    Taboola Taboola httptaboolacom

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    Facebook Talent Acquisition

                                                                                    Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                    bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                    bull lower your recruiting costs and save you time

                                                                                    bull target competitors location and even job titles to attract your ideal candidates

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    Facebook Graph Search allows for Social HR Recruiting

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    Target Your Candidates

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                    Hero Image

                                                                                    wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                    Women Engineers

                                                                                    wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                    Culture

                                                                                    >

                                                                                    Drive Candidates to Your Funnel

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    teedubya

                                                                                    Facebook Graph Search allows for Social HR Recruiting

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    Reach Your Recruiting Goals

                                                                                    14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                    And Growinghellip

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    teedubya

                                                                                    17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                    ccpdigitalcomemfl teedubya

                                                                                    teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                    Connect on LinkedIn httplinkedincominteedubya

                                                                                    • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                    • Slide 2
                                                                                    • Slide 3
                                                                                    • Slide 4
                                                                                    • Slide 5
                                                                                    • Slide 6
                                                                                    • Slide 7
                                                                                    • Slide 8
                                                                                    • Slide 9
                                                                                    • Slide 10
                                                                                    • Slide 11
                                                                                    • Slide 12
                                                                                    • Confusing
                                                                                    • Slide 14
                                                                                    • Silos and Silos of Data
                                                                                    • Slide 16
                                                                                    • Slide 17
                                                                                    • Coordinate Your Efforts
                                                                                    • Slide 19
                                                                                    • Slide 20
                                                                                    • Slide 21
                                                                                    • Why Content Marketing
                                                                                    • Slide 23
                                                                                    • Slide 24
                                                                                    • Slide 25
                                                                                    • Content
                                                                                    • Slide 27
                                                                                    • Slide 28
                                                                                    • Slide 29
                                                                                    • Slide 30
                                                                                    • Slide 31
                                                                                    • Content Creation
                                                                                    • Slide 33
                                                                                    • Slide 34
                                                                                    • Slide 35
                                                                                    • Slide 36
                                                                                    • Content Planning amp Research
                                                                                    • Slide 38
                                                                                    • Slide 39
                                                                                    • Content Curation
                                                                                    • Slide 41
                                                                                    • Slide 42
                                                                                    • Slide 43
                                                                                    • Content Scheduling amp distribution
                                                                                    • Slide 45
                                                                                    • Slide 46
                                                                                    • Slide 47
                                                                                    • Slide 48
                                                                                    • Slide 49
                                                                                    • Slide 50
                                                                                    • Slide 51
                                                                                    • Content Amplification Tactics
                                                                                    • Slide 53
                                                                                    • Slide 54
                                                                                    • Slide 55
                                                                                    • Slide 56
                                                                                    • Ways to Promote
                                                                                    • Slide 58
                                                                                    • Google Buy Button on SERPS
                                                                                    • Slide 60
                                                                                    • Slide 61
                                                                                    • Slide 62
                                                                                    • Slide 63
                                                                                    • Slide 64
                                                                                    • Influencer Outreach
                                                                                    • Slide 66
                                                                                    • Slide 67
                                                                                    • Slide 68
                                                                                    • Slide 69
                                                                                    • Slide 70
                                                                                    • Slide 71
                                                                                    • Slide 72
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                                                                                    • Slide 76
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                                                                                    • Slide 78
                                                                                    • Slide 79
                                                                                    • Slide 80
                                                                                    • Slide 81
                                                                                    • Slide 82
                                                                                    • Slide 83
                                                                                    • Slide 84
                                                                                    • Slide 85
                                                                                    • Slide 86
                                                                                    • Slide 87
                                                                                    • Paid Search and SEO
                                                                                    • Slide 89
                                                                                    • Slide 90
                                                                                    • Harness data explosion for better ad predictions
                                                                                    • Slide 92
                                                                                    • Content Paid Amplification
                                                                                    • Slide 94
                                                                                    • Interest Graph Actions on Content
                                                                                    • Slide 96
                                                                                    • Impact of Targeted Social Advertising
                                                                                    • Slide 98
                                                                                    • Slide 99
                                                                                    • Slide 100
                                                                                    • Slide 101
                                                                                    • Slide 102
                                                                                    • Slide 103
                                                                                    • Slide 104
                                                                                    • Slide 105
                                                                                    • Slide 106
                                                                                    • Slide 107
                                                                                    • Slide 108
                                                                                    • Slide 109
                                                                                    • Slide 110
                                                                                    • Slide 111
                                                                                    • Before We Move On Water Breakhellip
                                                                                    • Slide 113
                                                                                    • Slide 114
                                                                                    • Slide 115
                                                                                    • Slide 116
                                                                                    • Slide 117
                                                                                    • Slide 118
                                                                                    • Slide 119
                                                                                    • Slide 120
                                                                                    • Instagram Ads
                                                                                    • Instagram Ads (2)
                                                                                    • Instagram Ads (3)
                                                                                    • Slide 124
                                                                                    • Slide 125
                                                                                    • Slide 126
                                                                                    • Slide 127
                                                                                    • Slide 128
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                                                                                    • Slide 150
                                                                                    • Slide 151
                                                                                    • Slide 152
                                                                                    • Slide 153
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                                                                                    • Slide 155
                                                                                    • Slide 156
                                                                                    • Slide 157
                                                                                    • Slide 158
                                                                                    • Slide 159
                                                                                    • Slide 160
                                                                                    • Slide 161
                                                                                    • Slide 162
                                                                                    • Slide 163

                                                                                      CONTENT SCHEDULING amp DISTRIBUTION

                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                      Bulk Buffer httpbulkbuffercom

                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                      ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                      CONTENT AMPLIFICATION TACTICS

                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                      ChrisPulleyccpdigitalcomemfl teedubya

                                                                                      ChrisPulleyccpdigitalcomemfl teedubya

                                                                                      ChrisPulleyccpdigitalcomemfl teedubya

                                                                                      WAYS TO PROMOTE

                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                      bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

                                                                                      bull Micro-targeting Ideal Customers

                                                                                      bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

                                                                                      ChrisPulleyccpdigitalcomemfl teedubya

                                                                                      Google Buy Button on SERPS

                                                                                      ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

                                                                                      Google+ Communities

                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                      Facebook Groups

                                                                                      INFLUENCER OUTREACH

                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                      teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                                                                                      ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                      GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      BuzzStream Buzzstream httpwwwBuzzStreamcom

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      GroupHigh grouphigh httpwwwgrouphighcom

                                                                                      teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                      kciabcbcshttpGetLittleBirdcom

                                                                                      Nimble nimble httpnimblecom

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      teedubya

                                                                                      VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      teedubya

                                                                                      EmailHunter EmailHunter httpemailhunterco

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      teedubyaConspire Conspire httpconspirecom

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      teedubya

                                                                                      Outreach Outreach_io httpoutreachio

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      teedubya

                                                                                      Advocate Engagement Platforms

                                                                                      ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                      Hashtags httphashtagsorg

                                                                                      Use hashtags to search for threads about subjects such as socialselling

                                                                                      ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                                                                      Digital Advertising

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      The Advertising Quandary

                                                                                      ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                                                                      -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      Digital AdvertisingHighly-targeted relevant traffic to your site

                                                                                      bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      PAID SEARCH AND SEO

                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                      ccpglobalcommartechconf teedubya

                                                                                      ccpglobalcommartechconf teedubya

                                                                                      ccpglobalcommartechconf teedubya

                                                                                      Harness data explosion for better ad predictionsYesterdayrsquos data

                                                                                      5 ndash 8 data points Every possible data point about a clickvs

                                                                                      Premature relationship of page views to purchase

                                                                                      probability

                                                                                      15

                                                                                      10

                                                                                      5

                                                                                      -20 -10 10 20 30 40 50 60

                                                                                      In depth seasonality and other insights

                                                                                      15

                                                                                      10

                                                                                      5

                                                                                      -20 -10 10 20 30 40 50 60

                                                                                      Todayrsquos data

                                                                                      ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                                                      Week 3 4 5 6

                                                                                      31

                                                                                      6370

                                                                                      105

                                                                                      Not QuanticMind QuanticMindGross

                                                                                      Margin Lift

                                                                                      CONTENT PAID AMPLIFICATION

                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                      Interest Graph Actions on Content

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      Keywords Yes No

                                                                                      Likes No Yes

                                                                                      Demographics Limited Extensive

                                                                                      Psychographics No Yes

                                                                                      Geography Yes Yes

                                                                                      Internal URL No Yes

                                                                                      External URL Yes Yes

                                                                                      Purchase Intent Learn Research None

                                                                                      Sales Cycle Short Long

                                                                                      Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      teedubya

                                                                                      Facebook Graph Search opens up many different opportunities

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      teedubya

                                                                                      Facebook Graph Search opens up many different opportunities BRO

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      $240 billion

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                      Pixels Pixels Pixels

                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                      Pixels Pixels Pixels

                                                                                      $240 billion

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      Advanced Ad Targeting

                                                                                      Advanced Targeting

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      Advanced Targeting

                                                                                      ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                      Third-Party Databases

                                                                                      Combine Facebook data and interest targeting

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      Workforce Targeting

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      $240 billion

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      Some Facts About Facebook

                                                                                      Before We Move On Water Breakhellip

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      Number of monthly active users144 billion

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      Lead Ads

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      Instagram Ads

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      Instagram Ads

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      Instagram Ads

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      Account Based Social Selling

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      Wal-Mart

                                                                                      7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                      Wal-Mart Inception

                                                                                      teedubya

                                                                                      Sniply sniply httpsniply

                                                                                      2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                      Starbucks Inception

                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                      Native Adverti$$$ng

                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                      ccpglobalcomcmworld teedubya

                                                                                      Pinterest Advertising

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                      StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                      Twitter Advertising

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      TWITTER ADVERTISING OPTIONS

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                      This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                      Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                      BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                      Promoted Accounts

                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                      Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                      Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                      MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                      Promoted Trends

                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                      Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                      A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                      Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                      AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                      Promoted Tweets

                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                      Geo

                                                                                      Target users based on

                                                                                      geographic location

                                                                                      Narrow in on key markets

                                                                                      Search

                                                                                      Target users who are searching

                                                                                      on relevant keywords

                                                                                      Ensure relevancy

                                                                                      Followers

                                                                                      Target your Followers

                                                                                      Leverage brand advocates

                                                                                      Interest

                                                                                      Target users based on their

                                                                                      interests

                                                                                      Resonate with users

                                                                                      Mobile

                                                                                      Target users on the go

                                                                                      Reach at point-of-purchase

                                                                                      Look-a-likes

                                                                                      Target users who are similar to your followers

                                                                                      Increase potential reach

                                                                                      Gender

                                                                                      Target users based on gender

                                                                                      Ensure Interest

                                                                                      relevancy

                                                                                      Twitter Targeting Tools

                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      YouTube Ads

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      Outbrain Outbrain httpoutbraincom

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      Taboola Taboola httptaboolacom

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      Facebook Talent Acquisition

                                                                                      Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                      bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                      bull lower your recruiting costs and save you time

                                                                                      bull target competitors location and even job titles to attract your ideal candidates

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      Facebook Graph Search allows for Social HR Recruiting

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      Target Your Candidates

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                      Hero Image

                                                                                      wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                      Women Engineers

                                                                                      wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                      Culture

                                                                                      >

                                                                                      Drive Candidates to Your Funnel

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      teedubya

                                                                                      Facebook Graph Search allows for Social HR Recruiting

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      Reach Your Recruiting Goals

                                                                                      14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                      And Growinghellip

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      teedubya

                                                                                      17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                      ccpdigitalcomemfl teedubya

                                                                                      teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                      Connect on LinkedIn httplinkedincominteedubya

                                                                                      • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                      • Slide 2
                                                                                      • Slide 3
                                                                                      • Slide 4
                                                                                      • Slide 5
                                                                                      • Slide 6
                                                                                      • Slide 7
                                                                                      • Slide 8
                                                                                      • Slide 9
                                                                                      • Slide 10
                                                                                      • Slide 11
                                                                                      • Slide 12
                                                                                      • Confusing
                                                                                      • Slide 14
                                                                                      • Silos and Silos of Data
                                                                                      • Slide 16
                                                                                      • Slide 17
                                                                                      • Coordinate Your Efforts
                                                                                      • Slide 19
                                                                                      • Slide 20
                                                                                      • Slide 21
                                                                                      • Why Content Marketing
                                                                                      • Slide 23
                                                                                      • Slide 24
                                                                                      • Slide 25
                                                                                      • Content
                                                                                      • Slide 27
                                                                                      • Slide 28
                                                                                      • Slide 29
                                                                                      • Slide 30
                                                                                      • Slide 31
                                                                                      • Content Creation
                                                                                      • Slide 33
                                                                                      • Slide 34
                                                                                      • Slide 35
                                                                                      • Slide 36
                                                                                      • Content Planning amp Research
                                                                                      • Slide 38
                                                                                      • Slide 39
                                                                                      • Content Curation
                                                                                      • Slide 41
                                                                                      • Slide 42
                                                                                      • Slide 43
                                                                                      • Content Scheduling amp distribution
                                                                                      • Slide 45
                                                                                      • Slide 46
                                                                                      • Slide 47
                                                                                      • Slide 48
                                                                                      • Slide 49
                                                                                      • Slide 50
                                                                                      • Slide 51
                                                                                      • Content Amplification Tactics
                                                                                      • Slide 53
                                                                                      • Slide 54
                                                                                      • Slide 55
                                                                                      • Slide 56
                                                                                      • Ways to Promote
                                                                                      • Slide 58
                                                                                      • Google Buy Button on SERPS
                                                                                      • Slide 60
                                                                                      • Slide 61
                                                                                      • Slide 62
                                                                                      • Slide 63
                                                                                      • Slide 64
                                                                                      • Influencer Outreach
                                                                                      • Slide 66
                                                                                      • Slide 67
                                                                                      • Slide 68
                                                                                      • Slide 69
                                                                                      • Slide 70
                                                                                      • Slide 71
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                                                                                      • Slide 78
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                                                                                      • Slide 83
                                                                                      • Slide 84
                                                                                      • Slide 85
                                                                                      • Slide 86
                                                                                      • Slide 87
                                                                                      • Paid Search and SEO
                                                                                      • Slide 89
                                                                                      • Slide 90
                                                                                      • Harness data explosion for better ad predictions
                                                                                      • Slide 92
                                                                                      • Content Paid Amplification
                                                                                      • Slide 94
                                                                                      • Interest Graph Actions on Content
                                                                                      • Slide 96
                                                                                      • Impact of Targeted Social Advertising
                                                                                      • Slide 98
                                                                                      • Slide 99
                                                                                      • Slide 100
                                                                                      • Slide 101
                                                                                      • Slide 102
                                                                                      • Slide 103
                                                                                      • Slide 104
                                                                                      • Slide 105
                                                                                      • Slide 106
                                                                                      • Slide 107
                                                                                      • Slide 108
                                                                                      • Slide 109
                                                                                      • Slide 110
                                                                                      • Slide 111
                                                                                      • Before We Move On Water Breakhellip
                                                                                      • Slide 113
                                                                                      • Slide 114
                                                                                      • Slide 115
                                                                                      • Slide 116
                                                                                      • Slide 117
                                                                                      • Slide 118
                                                                                      • Slide 119
                                                                                      • Slide 120
                                                                                      • Instagram Ads
                                                                                      • Instagram Ads (2)
                                                                                      • Instagram Ads (3)
                                                                                      • Slide 124
                                                                                      • Slide 125
                                                                                      • Slide 126
                                                                                      • Slide 127
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                                                                                      • Slide 150
                                                                                      • Slide 151
                                                                                      • Slide 152
                                                                                      • Slide 153
                                                                                      • Slide 154
                                                                                      • Slide 155
                                                                                      • Slide 156
                                                                                      • Slide 157
                                                                                      • Slide 158
                                                                                      • Slide 159
                                                                                      • Slide 160
                                                                                      • Slide 161
                                                                                      • Slide 162
                                                                                      • Slide 163

                                                                                        Bulk Buffer httpbulkbuffercom

                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                        ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                        CONTENT AMPLIFICATION TACTICS

                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                        ChrisPulleyccpdigitalcomemfl teedubya

                                                                                        ChrisPulleyccpdigitalcomemfl teedubya

                                                                                        ChrisPulleyccpdigitalcomemfl teedubya

                                                                                        WAYS TO PROMOTE

                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                        bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

                                                                                        bull Micro-targeting Ideal Customers

                                                                                        bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

                                                                                        ChrisPulleyccpdigitalcomemfl teedubya

                                                                                        Google Buy Button on SERPS

                                                                                        ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

                                                                                        Google+ Communities

                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                        Facebook Groups

                                                                                        INFLUENCER OUTREACH

                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                        teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                                                                                        ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                        GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        BuzzStream Buzzstream httpwwwBuzzStreamcom

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        GroupHigh grouphigh httpwwwgrouphighcom

                                                                                        teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                        kciabcbcshttpGetLittleBirdcom

                                                                                        Nimble nimble httpnimblecom

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        teedubya

                                                                                        VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        teedubya

                                                                                        EmailHunter EmailHunter httpemailhunterco

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        teedubyaConspire Conspire httpconspirecom

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        teedubya

                                                                                        Outreach Outreach_io httpoutreachio

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        teedubya

                                                                                        Advocate Engagement Platforms

                                                                                        ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                        Hashtags httphashtagsorg

                                                                                        Use hashtags to search for threads about subjects such as socialselling

                                                                                        ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                                                                        Digital Advertising

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        The Advertising Quandary

                                                                                        ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                                                                        -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        Digital AdvertisingHighly-targeted relevant traffic to your site

                                                                                        bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        PAID SEARCH AND SEO

                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                        ccpglobalcommartechconf teedubya

                                                                                        ccpglobalcommartechconf teedubya

                                                                                        ccpglobalcommartechconf teedubya

                                                                                        Harness data explosion for better ad predictionsYesterdayrsquos data

                                                                                        5 ndash 8 data points Every possible data point about a clickvs

                                                                                        Premature relationship of page views to purchase

                                                                                        probability

                                                                                        15

                                                                                        10

                                                                                        5

                                                                                        -20 -10 10 20 30 40 50 60

                                                                                        In depth seasonality and other insights

                                                                                        15

                                                                                        10

                                                                                        5

                                                                                        -20 -10 10 20 30 40 50 60

                                                                                        Todayrsquos data

                                                                                        ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                                                        Week 3 4 5 6

                                                                                        31

                                                                                        6370

                                                                                        105

                                                                                        Not QuanticMind QuanticMindGross

                                                                                        Margin Lift

                                                                                        CONTENT PAID AMPLIFICATION

                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                        Interest Graph Actions on Content

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        Keywords Yes No

                                                                                        Likes No Yes

                                                                                        Demographics Limited Extensive

                                                                                        Psychographics No Yes

                                                                                        Geography Yes Yes

                                                                                        Internal URL No Yes

                                                                                        External URL Yes Yes

                                                                                        Purchase Intent Learn Research None

                                                                                        Sales Cycle Short Long

                                                                                        Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        teedubya

                                                                                        Facebook Graph Search opens up many different opportunities

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        teedubya

                                                                                        Facebook Graph Search opens up many different opportunities BRO

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        $240 billion

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                        Pixels Pixels Pixels

                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                        Pixels Pixels Pixels

                                                                                        $240 billion

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        Advanced Ad Targeting

                                                                                        Advanced Targeting

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        Advanced Targeting

                                                                                        ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                        Third-Party Databases

                                                                                        Combine Facebook data and interest targeting

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        Workforce Targeting

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        $240 billion

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        Some Facts About Facebook

                                                                                        Before We Move On Water Breakhellip

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        Number of monthly active users144 billion

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        Lead Ads

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        Instagram Ads

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        Instagram Ads

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        Instagram Ads

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        Account Based Social Selling

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        Wal-Mart

                                                                                        7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                        Wal-Mart Inception

                                                                                        teedubya

                                                                                        Sniply sniply httpsniply

                                                                                        2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                        Starbucks Inception

                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                        Native Adverti$$$ng

                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                        ccpglobalcomcmworld teedubya

                                                                                        Pinterest Advertising

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                        StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                        Twitter Advertising

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        TWITTER ADVERTISING OPTIONS

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                        This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                        Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                        BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                        Promoted Accounts

                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                        Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                        Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                        MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                        Promoted Trends

                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                        Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                        A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                        Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                        AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                        Promoted Tweets

                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                        Geo

                                                                                        Target users based on

                                                                                        geographic location

                                                                                        Narrow in on key markets

                                                                                        Search

                                                                                        Target users who are searching

                                                                                        on relevant keywords

                                                                                        Ensure relevancy

                                                                                        Followers

                                                                                        Target your Followers

                                                                                        Leverage brand advocates

                                                                                        Interest

                                                                                        Target users based on their

                                                                                        interests

                                                                                        Resonate with users

                                                                                        Mobile

                                                                                        Target users on the go

                                                                                        Reach at point-of-purchase

                                                                                        Look-a-likes

                                                                                        Target users who are similar to your followers

                                                                                        Increase potential reach

                                                                                        Gender

                                                                                        Target users based on gender

                                                                                        Ensure Interest

                                                                                        relevancy

                                                                                        Twitter Targeting Tools

                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        YouTube Ads

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        Outbrain Outbrain httpoutbraincom

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        Taboola Taboola httptaboolacom

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        Facebook Talent Acquisition

                                                                                        Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                        bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                        bull lower your recruiting costs and save you time

                                                                                        bull target competitors location and even job titles to attract your ideal candidates

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        Facebook Graph Search allows for Social HR Recruiting

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        Target Your Candidates

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                        Hero Image

                                                                                        wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                        Women Engineers

                                                                                        wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                        Culture

                                                                                        >

                                                                                        Drive Candidates to Your Funnel

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        teedubya

                                                                                        Facebook Graph Search allows for Social HR Recruiting

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        Reach Your Recruiting Goals

                                                                                        14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                        And Growinghellip

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        teedubya

                                                                                        17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                        ccpdigitalcomemfl teedubya

                                                                                        teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                        Connect on LinkedIn httplinkedincominteedubya

                                                                                        • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                        • Slide 2
                                                                                        • Slide 3
                                                                                        • Slide 4
                                                                                        • Slide 5
                                                                                        • Slide 6
                                                                                        • Slide 7
                                                                                        • Slide 8
                                                                                        • Slide 9
                                                                                        • Slide 10
                                                                                        • Slide 11
                                                                                        • Slide 12
                                                                                        • Confusing
                                                                                        • Slide 14
                                                                                        • Silos and Silos of Data
                                                                                        • Slide 16
                                                                                        • Slide 17
                                                                                        • Coordinate Your Efforts
                                                                                        • Slide 19
                                                                                        • Slide 20
                                                                                        • Slide 21
                                                                                        • Why Content Marketing
                                                                                        • Slide 23
                                                                                        • Slide 24
                                                                                        • Slide 25
                                                                                        • Content
                                                                                        • Slide 27
                                                                                        • Slide 28
                                                                                        • Slide 29
                                                                                        • Slide 30
                                                                                        • Slide 31
                                                                                        • Content Creation
                                                                                        • Slide 33
                                                                                        • Slide 34
                                                                                        • Slide 35
                                                                                        • Slide 36
                                                                                        • Content Planning amp Research
                                                                                        • Slide 38
                                                                                        • Slide 39
                                                                                        • Content Curation
                                                                                        • Slide 41
                                                                                        • Slide 42
                                                                                        • Slide 43
                                                                                        • Content Scheduling amp distribution
                                                                                        • Slide 45
                                                                                        • Slide 46
                                                                                        • Slide 47
                                                                                        • Slide 48
                                                                                        • Slide 49
                                                                                        • Slide 50
                                                                                        • Slide 51
                                                                                        • Content Amplification Tactics
                                                                                        • Slide 53
                                                                                        • Slide 54
                                                                                        • Slide 55
                                                                                        • Slide 56
                                                                                        • Ways to Promote
                                                                                        • Slide 58
                                                                                        • Google Buy Button on SERPS
                                                                                        • Slide 60
                                                                                        • Slide 61
                                                                                        • Slide 62
                                                                                        • Slide 63
                                                                                        • Slide 64
                                                                                        • Influencer Outreach
                                                                                        • Slide 66
                                                                                        • Slide 67
                                                                                        • Slide 68
                                                                                        • Slide 69
                                                                                        • Slide 70
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                                                                                        • Slide 83
                                                                                        • Slide 84
                                                                                        • Slide 85
                                                                                        • Slide 86
                                                                                        • Slide 87
                                                                                        • Paid Search and SEO
                                                                                        • Slide 89
                                                                                        • Slide 90
                                                                                        • Harness data explosion for better ad predictions
                                                                                        • Slide 92
                                                                                        • Content Paid Amplification
                                                                                        • Slide 94
                                                                                        • Interest Graph Actions on Content
                                                                                        • Slide 96
                                                                                        • Impact of Targeted Social Advertising
                                                                                        • Slide 98
                                                                                        • Slide 99
                                                                                        • Slide 100
                                                                                        • Slide 101
                                                                                        • Slide 102
                                                                                        • Slide 103
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                                                                                        • Slide 111
                                                                                        • Before We Move On Water Breakhellip
                                                                                        • Slide 113
                                                                                        • Slide 114
                                                                                        • Slide 115
                                                                                        • Slide 116
                                                                                        • Slide 117
                                                                                        • Slide 118
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                                                                                        • Instagram Ads
                                                                                        • Instagram Ads (2)
                                                                                        • Instagram Ads (3)
                                                                                        • Slide 124
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                                                                                          ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                          CONTENT AMPLIFICATION TACTICS

                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                          ChrisPulleyccpdigitalcomemfl teedubya

                                                                                          ChrisPulleyccpdigitalcomemfl teedubya

                                                                                          ChrisPulleyccpdigitalcomemfl teedubya

                                                                                          WAYS TO PROMOTE

                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                          bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

                                                                                          bull Micro-targeting Ideal Customers

                                                                                          bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

                                                                                          ChrisPulleyccpdigitalcomemfl teedubya

                                                                                          Google Buy Button on SERPS

                                                                                          ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

                                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

                                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

                                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

                                                                                          Google+ Communities

                                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                          Facebook Groups

                                                                                          INFLUENCER OUTREACH

                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                          teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                                                                                          ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                          GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          BuzzStream Buzzstream httpwwwBuzzStreamcom

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          GroupHigh grouphigh httpwwwgrouphighcom

                                                                                          teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                          kciabcbcshttpGetLittleBirdcom

                                                                                          Nimble nimble httpnimblecom

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          teedubya

                                                                                          VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          teedubya

                                                                                          EmailHunter EmailHunter httpemailhunterco

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          teedubyaConspire Conspire httpconspirecom

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          teedubya

                                                                                          Outreach Outreach_io httpoutreachio

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          teedubya

                                                                                          Advocate Engagement Platforms

                                                                                          ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                          Hashtags httphashtagsorg

                                                                                          Use hashtags to search for threads about subjects such as socialselling

                                                                                          ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                                                                          Digital Advertising

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          The Advertising Quandary

                                                                                          ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                                                                          -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          Digital AdvertisingHighly-targeted relevant traffic to your site

                                                                                          bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          PAID SEARCH AND SEO

                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                          ccpglobalcommartechconf teedubya

                                                                                          ccpglobalcommartechconf teedubya

                                                                                          ccpglobalcommartechconf teedubya

                                                                                          Harness data explosion for better ad predictionsYesterdayrsquos data

                                                                                          5 ndash 8 data points Every possible data point about a clickvs

                                                                                          Premature relationship of page views to purchase

                                                                                          probability

                                                                                          15

                                                                                          10

                                                                                          5

                                                                                          -20 -10 10 20 30 40 50 60

                                                                                          In depth seasonality and other insights

                                                                                          15

                                                                                          10

                                                                                          5

                                                                                          -20 -10 10 20 30 40 50 60

                                                                                          Todayrsquos data

                                                                                          ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                                                          Week 3 4 5 6

                                                                                          31

                                                                                          6370

                                                                                          105

                                                                                          Not QuanticMind QuanticMindGross

                                                                                          Margin Lift

                                                                                          CONTENT PAID AMPLIFICATION

                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                          Interest Graph Actions on Content

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          Keywords Yes No

                                                                                          Likes No Yes

                                                                                          Demographics Limited Extensive

                                                                                          Psychographics No Yes

                                                                                          Geography Yes Yes

                                                                                          Internal URL No Yes

                                                                                          External URL Yes Yes

                                                                                          Purchase Intent Learn Research None

                                                                                          Sales Cycle Short Long

                                                                                          Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          teedubya

                                                                                          Facebook Graph Search opens up many different opportunities

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          teedubya

                                                                                          Facebook Graph Search opens up many different opportunities BRO

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          $240 billion

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                          Pixels Pixels Pixels

                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                          Pixels Pixels Pixels

                                                                                          $240 billion

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          Advanced Ad Targeting

                                                                                          Advanced Targeting

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          Advanced Targeting

                                                                                          ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                          Third-Party Databases

                                                                                          Combine Facebook data and interest targeting

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          Workforce Targeting

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          $240 billion

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          Some Facts About Facebook

                                                                                          Before We Move On Water Breakhellip

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          Number of monthly active users144 billion

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          Lead Ads

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          Instagram Ads

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          Instagram Ads

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          Instagram Ads

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          Account Based Social Selling

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          Wal-Mart

                                                                                          7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                          Wal-Mart Inception

                                                                                          teedubya

                                                                                          Sniply sniply httpsniply

                                                                                          2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                          Starbucks Inception

                                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                          Native Adverti$$$ng

                                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                          ccpglobalcomcmworld teedubya

                                                                                          Pinterest Advertising

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                          StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                          Twitter Advertising

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          TWITTER ADVERTISING OPTIONS

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                          This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                          Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                          BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                          Promoted Accounts

                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                          Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                          Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                          MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                          Promoted Trends

                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                          Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                          A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                          Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                          AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                          Promoted Tweets

                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                          Geo

                                                                                          Target users based on

                                                                                          geographic location

                                                                                          Narrow in on key markets

                                                                                          Search

                                                                                          Target users who are searching

                                                                                          on relevant keywords

                                                                                          Ensure relevancy

                                                                                          Followers

                                                                                          Target your Followers

                                                                                          Leverage brand advocates

                                                                                          Interest

                                                                                          Target users based on their

                                                                                          interests

                                                                                          Resonate with users

                                                                                          Mobile

                                                                                          Target users on the go

                                                                                          Reach at point-of-purchase

                                                                                          Look-a-likes

                                                                                          Target users who are similar to your followers

                                                                                          Increase potential reach

                                                                                          Gender

                                                                                          Target users based on gender

                                                                                          Ensure Interest

                                                                                          relevancy

                                                                                          Twitter Targeting Tools

                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          YouTube Ads

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          Outbrain Outbrain httpoutbraincom

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          Taboola Taboola httptaboolacom

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          Facebook Talent Acquisition

                                                                                          Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                          bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                          bull lower your recruiting costs and save you time

                                                                                          bull target competitors location and even job titles to attract your ideal candidates

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          Facebook Graph Search allows for Social HR Recruiting

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          Target Your Candidates

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                          Hero Image

                                                                                          wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                          Women Engineers

                                                                                          wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                          Culture

                                                                                          >

                                                                                          Drive Candidates to Your Funnel

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          teedubya

                                                                                          Facebook Graph Search allows for Social HR Recruiting

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          Reach Your Recruiting Goals

                                                                                          14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                          And Growinghellip

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          teedubya

                                                                                          17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                          ccpdigitalcomemfl teedubya

                                                                                          teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                          Connect on LinkedIn httplinkedincominteedubya

                                                                                          • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                          • Slide 2
                                                                                          • Slide 3
                                                                                          • Slide 4
                                                                                          • Slide 5
                                                                                          • Slide 6
                                                                                          • Slide 7
                                                                                          • Slide 8
                                                                                          • Slide 9
                                                                                          • Slide 10
                                                                                          • Slide 11
                                                                                          • Slide 12
                                                                                          • Confusing
                                                                                          • Slide 14
                                                                                          • Silos and Silos of Data
                                                                                          • Slide 16
                                                                                          • Slide 17
                                                                                          • Coordinate Your Efforts
                                                                                          • Slide 19
                                                                                          • Slide 20
                                                                                          • Slide 21
                                                                                          • Why Content Marketing
                                                                                          • Slide 23
                                                                                          • Slide 24
                                                                                          • Slide 25
                                                                                          • Content
                                                                                          • Slide 27
                                                                                          • Slide 28
                                                                                          • Slide 29
                                                                                          • Slide 30
                                                                                          • Slide 31
                                                                                          • Content Creation
                                                                                          • Slide 33
                                                                                          • Slide 34
                                                                                          • Slide 35
                                                                                          • Slide 36
                                                                                          • Content Planning amp Research
                                                                                          • Slide 38
                                                                                          • Slide 39
                                                                                          • Content Curation
                                                                                          • Slide 41
                                                                                          • Slide 42
                                                                                          • Slide 43
                                                                                          • Content Scheduling amp distribution
                                                                                          • Slide 45
                                                                                          • Slide 46
                                                                                          • Slide 47
                                                                                          • Slide 48
                                                                                          • Slide 49
                                                                                          • Slide 50
                                                                                          • Slide 51
                                                                                          • Content Amplification Tactics
                                                                                          • Slide 53
                                                                                          • Slide 54
                                                                                          • Slide 55
                                                                                          • Slide 56
                                                                                          • Ways to Promote
                                                                                          • Slide 58
                                                                                          • Google Buy Button on SERPS
                                                                                          • Slide 60
                                                                                          • Slide 61
                                                                                          • Slide 62
                                                                                          • Slide 63
                                                                                          • Slide 64
                                                                                          • Influencer Outreach
                                                                                          • Slide 66
                                                                                          • Slide 67
                                                                                          • Slide 68
                                                                                          • Slide 69
                                                                                          • Slide 70
                                                                                          • Slide 71
                                                                                          • Slide 72
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                                                                                          • Slide 83
                                                                                          • Slide 84
                                                                                          • Slide 85
                                                                                          • Slide 86
                                                                                          • Slide 87
                                                                                          • Paid Search and SEO
                                                                                          • Slide 89
                                                                                          • Slide 90
                                                                                          • Harness data explosion for better ad predictions
                                                                                          • Slide 92
                                                                                          • Content Paid Amplification
                                                                                          • Slide 94
                                                                                          • Interest Graph Actions on Content
                                                                                          • Slide 96
                                                                                          • Impact of Targeted Social Advertising
                                                                                          • Slide 98
                                                                                          • Slide 99
                                                                                          • Slide 100
                                                                                          • Slide 101
                                                                                          • Slide 102
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                                                                                          • Slide 111
                                                                                          • Before We Move On Water Breakhellip
                                                                                          • Slide 113
                                                                                          • Slide 114
                                                                                          • Slide 115
                                                                                          • Slide 116
                                                                                          • Slide 117
                                                                                          • Slide 118
                                                                                          • Slide 119
                                                                                          • Slide 120
                                                                                          • Instagram Ads
                                                                                          • Instagram Ads (2)
                                                                                          • Instagram Ads (3)
                                                                                          • Slide 124
                                                                                          • Slide 125
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                                                                                            ccpdigitalcomemfl teedubya

                                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                            CONTENT AMPLIFICATION TACTICS

                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                            ChrisPulleyccpdigitalcomemfl teedubya

                                                                                            ChrisPulleyccpdigitalcomemfl teedubya

                                                                                            ChrisPulleyccpdigitalcomemfl teedubya

                                                                                            WAYS TO PROMOTE

                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                            bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

                                                                                            bull Micro-targeting Ideal Customers

                                                                                            bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

                                                                                            ChrisPulleyccpdigitalcomemfl teedubya

                                                                                            Google Buy Button on SERPS

                                                                                            ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

                                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

                                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

                                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

                                                                                            Google+ Communities

                                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                            Facebook Groups

                                                                                            INFLUENCER OUTREACH

                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                            teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                                                                                            ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                            GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                                                                                            ccpdigitalcomemfl teedubya

                                                                                            BuzzStream Buzzstream httpwwwBuzzStreamcom

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                                                                                            GroupHigh grouphigh httpwwwgrouphighcom

                                                                                            teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                            kciabcbcshttpGetLittleBirdcom

                                                                                            Nimble nimble httpnimblecom

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                                                                                            teedubya

                                                                                            VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                                                                                            ccpdigitalcomemfl teedubya

                                                                                            teedubya

                                                                                            EmailHunter EmailHunter httpemailhunterco

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                                                                                            teedubyaConspire Conspire httpconspirecom

                                                                                            ccpdigitalcomemfl teedubya

                                                                                            teedubya

                                                                                            Outreach Outreach_io httpoutreachio

                                                                                            ccpdigitalcomemfl teedubya

                                                                                            teedubya

                                                                                            Advocate Engagement Platforms

                                                                                            ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                            Hashtags httphashtagsorg

                                                                                            Use hashtags to search for threads about subjects such as socialselling

                                                                                            ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                                                                            Digital Advertising

                                                                                            ccpdigitalcomemfl teedubya

                                                                                            The Advertising Quandary

                                                                                            ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                                                                            -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                                                                            ccpdigitalcomemfl teedubya

                                                                                            Digital AdvertisingHighly-targeted relevant traffic to your site

                                                                                            bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                                                                            ccpdigitalcomemfl teedubya

                                                                                            PAID SEARCH AND SEO

                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                            ccpglobalcommartechconf teedubya

                                                                                            ccpglobalcommartechconf teedubya

                                                                                            ccpglobalcommartechconf teedubya

                                                                                            Harness data explosion for better ad predictionsYesterdayrsquos data

                                                                                            5 ndash 8 data points Every possible data point about a clickvs

                                                                                            Premature relationship of page views to purchase

                                                                                            probability

                                                                                            15

                                                                                            10

                                                                                            5

                                                                                            -20 -10 10 20 30 40 50 60

                                                                                            In depth seasonality and other insights

                                                                                            15

                                                                                            10

                                                                                            5

                                                                                            -20 -10 10 20 30 40 50 60

                                                                                            Todayrsquos data

                                                                                            ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                                                            Week 3 4 5 6

                                                                                            31

                                                                                            6370

                                                                                            105

                                                                                            Not QuanticMind QuanticMindGross

                                                                                            Margin Lift

                                                                                            CONTENT PAID AMPLIFICATION

                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                            Interest Graph Actions on Content

                                                                                            ccpdigitalcomemfl teedubya

                                                                                            ccpdigitalcomemfl teedubya

                                                                                            Keywords Yes No

                                                                                            Likes No Yes

                                                                                            Demographics Limited Extensive

                                                                                            Psychographics No Yes

                                                                                            Geography Yes Yes

                                                                                            Internal URL No Yes

                                                                                            External URL Yes Yes

                                                                                            Purchase Intent Learn Research None

                                                                                            Sales Cycle Short Long

                                                                                            Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                                            ccpdigitalcomemfl teedubya

                                                                                            teedubya

                                                                                            Facebook Graph Search opens up many different opportunities

                                                                                            ccpdigitalcomemfl teedubya

                                                                                            teedubya

                                                                                            Facebook Graph Search opens up many different opportunities BRO

                                                                                            ccpdigitalcomemfl teedubya

                                                                                            $240 billion

                                                                                            ccpdigitalcomemfl teedubya

                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                            Pixels Pixels Pixels

                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                            Pixels Pixels Pixels

                                                                                            $240 billion

                                                                                            ccpdigitalcomemfl teedubya

                                                                                            Advanced Ad Targeting

                                                                                            Advanced Targeting

                                                                                            ccpdigitalcomemfl teedubya

                                                                                            Advanced Targeting

                                                                                            ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                            Third-Party Databases

                                                                                            Combine Facebook data and interest targeting

                                                                                            ccpdigitalcomemfl teedubya

                                                                                            Workforce Targeting

                                                                                            ccpdigitalcomemfl teedubya

                                                                                            Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                            ccpdigitalcomemfl teedubya

                                                                                            ccpdigitalcomemfl teedubya

                                                                                            $240 billion

                                                                                            ccpdigitalcomemfl teedubya

                                                                                            Some Facts About Facebook

                                                                                            Before We Move On Water Breakhellip

                                                                                            ccpdigitalcomemfl teedubya

                                                                                            Number of monthly active users144 billion

                                                                                            ccpdigitalcomemfl teedubya

                                                                                            ccpdigitalcomemfl teedubya

                                                                                            ccpdigitalcomemfl teedubya

                                                                                            ccpdigitalcomemfl teedubya

                                                                                            Lead Ads

                                                                                            ccpdigitalcomemfl teedubya

                                                                                            ccpdigitalcomemfl teedubya

                                                                                            ccpdigitalcomemfl teedubya

                                                                                            ccpdigitalcomemfl teedubya

                                                                                            Instagram Ads

                                                                                            ccpdigitalcomemfl teedubya

                                                                                            Instagram Ads

                                                                                            ccpdigitalcomemfl teedubya

                                                                                            Instagram Ads

                                                                                            ccpdigitalcomemfl teedubya

                                                                                            ccpdigitalcomemfl teedubya

                                                                                            Account Based Social Selling

                                                                                            ccpdigitalcomemfl teedubya

                                                                                            Wal-Mart

                                                                                            7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                            Wal-Mart Inception

                                                                                            teedubya

                                                                                            Sniply sniply httpsniply

                                                                                            2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                            Starbucks Inception

                                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                            Native Adverti$$$ng

                                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                            ccpglobalcomcmworld teedubya

                                                                                            Pinterest Advertising

                                                                                            ccpdigitalcomemfl teedubya

                                                                                            ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                            ccpdigitalcomemfl teedubya

                                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                            StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                            Twitter Advertising

                                                                                            ccpdigitalcomemfl teedubya

                                                                                            TWITTER ADVERTISING OPTIONS

                                                                                            ccpdigitalcomemfl teedubya

                                                                                            Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                            This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                            Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                            BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                            Promoted Accounts

                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                            Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                            Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                            MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                            Promoted Trends

                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                            Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                            A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                            Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                            AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                            Promoted Tweets

                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                            Geo

                                                                                            Target users based on

                                                                                            geographic location

                                                                                            Narrow in on key markets

                                                                                            Search

                                                                                            Target users who are searching

                                                                                            on relevant keywords

                                                                                            Ensure relevancy

                                                                                            Followers

                                                                                            Target your Followers

                                                                                            Leverage brand advocates

                                                                                            Interest

                                                                                            Target users based on their

                                                                                            interests

                                                                                            Resonate with users

                                                                                            Mobile

                                                                                            Target users on the go

                                                                                            Reach at point-of-purchase

                                                                                            Look-a-likes

                                                                                            Target users who are similar to your followers

                                                                                            Increase potential reach

                                                                                            Gender

                                                                                            Target users based on gender

                                                                                            Ensure Interest

                                                                                            relevancy

                                                                                            Twitter Targeting Tools

                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                            ccpdigitalcomemfl teedubya

                                                                                            ccpdigitalcomemfl teedubya

                                                                                            ccpdigitalcomemfl teedubya

                                                                                            ccpdigitalcomemfl teedubya

                                                                                            YouTube Ads

                                                                                            ccpdigitalcomemfl teedubya

                                                                                            Outbrain Outbrain httpoutbraincom

                                                                                            ccpdigitalcomemfl teedubya

                                                                                            Taboola Taboola httptaboolacom

                                                                                            ccpdigitalcomemfl teedubya

                                                                                            Facebook Talent Acquisition

                                                                                            Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                            bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                            bull lower your recruiting costs and save you time

                                                                                            bull target competitors location and even job titles to attract your ideal candidates

                                                                                            ccpdigitalcomemfl teedubya

                                                                                            Facebook Graph Search allows for Social HR Recruiting

                                                                                            ccpdigitalcomemfl teedubya

                                                                                            Target Your Candidates

                                                                                            ccpdigitalcomemfl teedubya

                                                                                            wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                            Hero Image

                                                                                            wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                            Women Engineers

                                                                                            wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                            Culture

                                                                                            >

                                                                                            Drive Candidates to Your Funnel

                                                                                            ccpdigitalcomemfl teedubya

                                                                                            teedubya

                                                                                            Facebook Graph Search allows for Social HR Recruiting

                                                                                            ccpdigitalcomemfl teedubya

                                                                                            Reach Your Recruiting Goals

                                                                                            14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                            ccpdigitalcomemfl teedubya

                                                                                            Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                            And Growinghellip

                                                                                            ccpdigitalcomemfl teedubya

                                                                                            teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                            ccpdigitalcomemfl teedubya

                                                                                            teedubya

                                                                                            17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                            ccpdigitalcomemfl teedubya

                                                                                            teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                            Connect on LinkedIn httplinkedincominteedubya

                                                                                            • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                            • Slide 2
                                                                                            • Slide 3
                                                                                            • Slide 4
                                                                                            • Slide 5
                                                                                            • Slide 6
                                                                                            • Slide 7
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                                                                                            • Slide 12
                                                                                            • Confusing
                                                                                            • Slide 14
                                                                                            • Silos and Silos of Data
                                                                                            • Slide 16
                                                                                            • Slide 17
                                                                                            • Coordinate Your Efforts
                                                                                            • Slide 19
                                                                                            • Slide 20
                                                                                            • Slide 21
                                                                                            • Why Content Marketing
                                                                                            • Slide 23
                                                                                            • Slide 24
                                                                                            • Slide 25
                                                                                            • Content
                                                                                            • Slide 27
                                                                                            • Slide 28
                                                                                            • Slide 29
                                                                                            • Slide 30
                                                                                            • Slide 31
                                                                                            • Content Creation
                                                                                            • Slide 33
                                                                                            • Slide 34
                                                                                            • Slide 35
                                                                                            • Slide 36
                                                                                            • Content Planning amp Research
                                                                                            • Slide 38
                                                                                            • Slide 39
                                                                                            • Content Curation
                                                                                            • Slide 41
                                                                                            • Slide 42
                                                                                            • Slide 43
                                                                                            • Content Scheduling amp distribution
                                                                                            • Slide 45
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                                                                                            • Slide 47
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                                                                                            • Slide 50
                                                                                            • Slide 51
                                                                                            • Content Amplification Tactics
                                                                                            • Slide 53
                                                                                            • Slide 54
                                                                                            • Slide 55
                                                                                            • Slide 56
                                                                                            • Ways to Promote
                                                                                            • Slide 58
                                                                                            • Google Buy Button on SERPS
                                                                                            • Slide 60
                                                                                            • Slide 61
                                                                                            • Slide 62
                                                                                            • Slide 63
                                                                                            • Slide 64
                                                                                            • Influencer Outreach
                                                                                            • Slide 66
                                                                                            • Slide 67
                                                                                            • Slide 68
                                                                                            • Slide 69
                                                                                            • Slide 70
                                                                                            • Slide 71
                                                                                            • Slide 72
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                                                                                            • Slide 82
                                                                                            • Slide 83
                                                                                            • Slide 84
                                                                                            • Slide 85
                                                                                            • Slide 86
                                                                                            • Slide 87
                                                                                            • Paid Search and SEO
                                                                                            • Slide 89
                                                                                            • Slide 90
                                                                                            • Harness data explosion for better ad predictions
                                                                                            • Slide 92
                                                                                            • Content Paid Amplification
                                                                                            • Slide 94
                                                                                            • Interest Graph Actions on Content
                                                                                            • Slide 96
                                                                                            • Impact of Targeted Social Advertising
                                                                                            • Slide 98
                                                                                            • Slide 99
                                                                                            • Slide 100
                                                                                            • Slide 101
                                                                                            • Slide 102
                                                                                            • Slide 103
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                                                                                            • Slide 107
                                                                                            • Slide 108
                                                                                            • Slide 109
                                                                                            • Slide 110
                                                                                            • Slide 111
                                                                                            • Before We Move On Water Breakhellip
                                                                                            • Slide 113
                                                                                            • Slide 114
                                                                                            • Slide 115
                                                                                            • Slide 116
                                                                                            • Slide 117
                                                                                            • Slide 118
                                                                                            • Slide 119
                                                                                            • Slide 120
                                                                                            • Instagram Ads
                                                                                            • Instagram Ads (2)
                                                                                            • Instagram Ads (3)
                                                                                            • Slide 124
                                                                                            • Slide 125
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                                                                                            • Slide 159
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                                                                                            • Slide 161
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                                                                                            • Slide 163

                                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                              CONTENT AMPLIFICATION TACTICS

                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                              ChrisPulleyccpdigitalcomemfl teedubya

                                                                                              ChrisPulleyccpdigitalcomemfl teedubya

                                                                                              ChrisPulleyccpdigitalcomemfl teedubya

                                                                                              WAYS TO PROMOTE

                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                              bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

                                                                                              bull Micro-targeting Ideal Customers

                                                                                              bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

                                                                                              ChrisPulleyccpdigitalcomemfl teedubya

                                                                                              Google Buy Button on SERPS

                                                                                              ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

                                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

                                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

                                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

                                                                                              Google+ Communities

                                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                              Facebook Groups

                                                                                              INFLUENCER OUTREACH

                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                              teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                                                                                              ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                              GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              BuzzStream Buzzstream httpwwwBuzzStreamcom

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              GroupHigh grouphigh httpwwwgrouphighcom

                                                                                              teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                              kciabcbcshttpGetLittleBirdcom

                                                                                              Nimble nimble httpnimblecom

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              teedubya

                                                                                              VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              teedubya

                                                                                              EmailHunter EmailHunter httpemailhunterco

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              teedubyaConspire Conspire httpconspirecom

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              teedubya

                                                                                              Outreach Outreach_io httpoutreachio

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              teedubya

                                                                                              Advocate Engagement Platforms

                                                                                              ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                              Hashtags httphashtagsorg

                                                                                              Use hashtags to search for threads about subjects such as socialselling

                                                                                              ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                                                                              Digital Advertising

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              The Advertising Quandary

                                                                                              ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                                                                              -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              Digital AdvertisingHighly-targeted relevant traffic to your site

                                                                                              bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              PAID SEARCH AND SEO

                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                              ccpglobalcommartechconf teedubya

                                                                                              ccpglobalcommartechconf teedubya

                                                                                              ccpglobalcommartechconf teedubya

                                                                                              Harness data explosion for better ad predictionsYesterdayrsquos data

                                                                                              5 ndash 8 data points Every possible data point about a clickvs

                                                                                              Premature relationship of page views to purchase

                                                                                              probability

                                                                                              15

                                                                                              10

                                                                                              5

                                                                                              -20 -10 10 20 30 40 50 60

                                                                                              In depth seasonality and other insights

                                                                                              15

                                                                                              10

                                                                                              5

                                                                                              -20 -10 10 20 30 40 50 60

                                                                                              Todayrsquos data

                                                                                              ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                                                              Week 3 4 5 6

                                                                                              31

                                                                                              6370

                                                                                              105

                                                                                              Not QuanticMind QuanticMindGross

                                                                                              Margin Lift

                                                                                              CONTENT PAID AMPLIFICATION

                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                              Interest Graph Actions on Content

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              Keywords Yes No

                                                                                              Likes No Yes

                                                                                              Demographics Limited Extensive

                                                                                              Psychographics No Yes

                                                                                              Geography Yes Yes

                                                                                              Internal URL No Yes

                                                                                              External URL Yes Yes

                                                                                              Purchase Intent Learn Research None

                                                                                              Sales Cycle Short Long

                                                                                              Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              teedubya

                                                                                              Facebook Graph Search opens up many different opportunities

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              teedubya

                                                                                              Facebook Graph Search opens up many different opportunities BRO

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              $240 billion

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                              Pixels Pixels Pixels

                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                              Pixels Pixels Pixels

                                                                                              $240 billion

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              Advanced Ad Targeting

                                                                                              Advanced Targeting

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              Advanced Targeting

                                                                                              ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                              Third-Party Databases

                                                                                              Combine Facebook data and interest targeting

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              Workforce Targeting

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              $240 billion

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              Some Facts About Facebook

                                                                                              Before We Move On Water Breakhellip

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              Number of monthly active users144 billion

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              Lead Ads

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              Instagram Ads

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              Instagram Ads

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              Instagram Ads

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              Account Based Social Selling

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              Wal-Mart

                                                                                              7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                              Wal-Mart Inception

                                                                                              teedubya

                                                                                              Sniply sniply httpsniply

                                                                                              2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                              Starbucks Inception

                                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                              Native Adverti$$$ng

                                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                              ccpglobalcomcmworld teedubya

                                                                                              Pinterest Advertising

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                              StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                              Twitter Advertising

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              TWITTER ADVERTISING OPTIONS

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                              This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                              Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                              BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                              Promoted Accounts

                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                              Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                              Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                              MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                              Promoted Trends

                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                              Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                              A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                              Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                              AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                              Promoted Tweets

                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                              Geo

                                                                                              Target users based on

                                                                                              geographic location

                                                                                              Narrow in on key markets

                                                                                              Search

                                                                                              Target users who are searching

                                                                                              on relevant keywords

                                                                                              Ensure relevancy

                                                                                              Followers

                                                                                              Target your Followers

                                                                                              Leverage brand advocates

                                                                                              Interest

                                                                                              Target users based on their

                                                                                              interests

                                                                                              Resonate with users

                                                                                              Mobile

                                                                                              Target users on the go

                                                                                              Reach at point-of-purchase

                                                                                              Look-a-likes

                                                                                              Target users who are similar to your followers

                                                                                              Increase potential reach

                                                                                              Gender

                                                                                              Target users based on gender

                                                                                              Ensure Interest

                                                                                              relevancy

                                                                                              Twitter Targeting Tools

                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              YouTube Ads

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              Outbrain Outbrain httpoutbraincom

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              Taboola Taboola httptaboolacom

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              Facebook Talent Acquisition

                                                                                              Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                              bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                              bull lower your recruiting costs and save you time

                                                                                              bull target competitors location and even job titles to attract your ideal candidates

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              Facebook Graph Search allows for Social HR Recruiting

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              Target Your Candidates

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                              Hero Image

                                                                                              wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                              Women Engineers

                                                                                              wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                              Culture

                                                                                              >

                                                                                              Drive Candidates to Your Funnel

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              teedubya

                                                                                              Facebook Graph Search allows for Social HR Recruiting

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              Reach Your Recruiting Goals

                                                                                              14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                              And Growinghellip

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              teedubya

                                                                                              17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                              ccpdigitalcomemfl teedubya

                                                                                              teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                              Connect on LinkedIn httplinkedincominteedubya

                                                                                              • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                              • Slide 2
                                                                                              • Slide 3
                                                                                              • Slide 4
                                                                                              • Slide 5
                                                                                              • Slide 6
                                                                                              • Slide 7
                                                                                              • Slide 8
                                                                                              • Slide 9
                                                                                              • Slide 10
                                                                                              • Slide 11
                                                                                              • Slide 12
                                                                                              • Confusing
                                                                                              • Slide 14
                                                                                              • Silos and Silos of Data
                                                                                              • Slide 16
                                                                                              • Slide 17
                                                                                              • Coordinate Your Efforts
                                                                                              • Slide 19
                                                                                              • Slide 20
                                                                                              • Slide 21
                                                                                              • Why Content Marketing
                                                                                              • Slide 23
                                                                                              • Slide 24
                                                                                              • Slide 25
                                                                                              • Content
                                                                                              • Slide 27
                                                                                              • Slide 28
                                                                                              • Slide 29
                                                                                              • Slide 30
                                                                                              • Slide 31
                                                                                              • Content Creation
                                                                                              • Slide 33
                                                                                              • Slide 34
                                                                                              • Slide 35
                                                                                              • Slide 36
                                                                                              • Content Planning amp Research
                                                                                              • Slide 38
                                                                                              • Slide 39
                                                                                              • Content Curation
                                                                                              • Slide 41
                                                                                              • Slide 42
                                                                                              • Slide 43
                                                                                              • Content Scheduling amp distribution
                                                                                              • Slide 45
                                                                                              • Slide 46
                                                                                              • Slide 47
                                                                                              • Slide 48
                                                                                              • Slide 49
                                                                                              • Slide 50
                                                                                              • Slide 51
                                                                                              • Content Amplification Tactics
                                                                                              • Slide 53
                                                                                              • Slide 54
                                                                                              • Slide 55
                                                                                              • Slide 56
                                                                                              • Ways to Promote
                                                                                              • Slide 58
                                                                                              • Google Buy Button on SERPS
                                                                                              • Slide 60
                                                                                              • Slide 61
                                                                                              • Slide 62
                                                                                              • Slide 63
                                                                                              • Slide 64
                                                                                              • Influencer Outreach
                                                                                              • Slide 66
                                                                                              • Slide 67
                                                                                              • Slide 68
                                                                                              • Slide 69
                                                                                              • Slide 70
                                                                                              • Slide 71
                                                                                              • Slide 72
                                                                                              • Slide 73
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                                                                                              • Slide 75
                                                                                              • Slide 76
                                                                                              • Slide 77
                                                                                              • Slide 78
                                                                                              • Slide 79
                                                                                              • Slide 80
                                                                                              • Slide 81
                                                                                              • Slide 82
                                                                                              • Slide 83
                                                                                              • Slide 84
                                                                                              • Slide 85
                                                                                              • Slide 86
                                                                                              • Slide 87
                                                                                              • Paid Search and SEO
                                                                                              • Slide 89
                                                                                              • Slide 90
                                                                                              • Harness data explosion for better ad predictions
                                                                                              • Slide 92
                                                                                              • Content Paid Amplification
                                                                                              • Slide 94
                                                                                              • Interest Graph Actions on Content
                                                                                              • Slide 96
                                                                                              • Impact of Targeted Social Advertising
                                                                                              • Slide 98
                                                                                              • Slide 99
                                                                                              • Slide 100
                                                                                              • Slide 101
                                                                                              • Slide 102
                                                                                              • Slide 103
                                                                                              • Slide 104
                                                                                              • Slide 105
                                                                                              • Slide 106
                                                                                              • Slide 107
                                                                                              • Slide 108
                                                                                              • Slide 109
                                                                                              • Slide 110
                                                                                              • Slide 111
                                                                                              • Before We Move On Water Breakhellip
                                                                                              • Slide 113
                                                                                              • Slide 114
                                                                                              • Slide 115
                                                                                              • Slide 116
                                                                                              • Slide 117
                                                                                              • Slide 118
                                                                                              • Slide 119
                                                                                              • Slide 120
                                                                                              • Instagram Ads
                                                                                              • Instagram Ads (2)
                                                                                              • Instagram Ads (3)
                                                                                              • Slide 124
                                                                                              • Slide 125
                                                                                              • Slide 126
                                                                                              • Slide 127
                                                                                              • Slide 128
                                                                                              • Slide 129
                                                                                              • Slide 130
                                                                                              • Slide 131
                                                                                              • Slide 132
                                                                                              • Slide 133
                                                                                              • Slide 134
                                                                                              • Slide 135
                                                                                              • Slide 136
                                                                                              • Slide 137
                                                                                              • Slide 138
                                                                                              • Slide 139
                                                                                              • Slide 140
                                                                                              • Slide 141
                                                                                              • Slide 142
                                                                                              • Slide 143
                                                                                              • Slide 144
                                                                                              • Slide 145
                                                                                              • Slide 146
                                                                                              • Slide 147
                                                                                              • Slide 148
                                                                                              • Slide 149
                                                                                              • Slide 150
                                                                                              • Slide 151
                                                                                              • Slide 152
                                                                                              • Slide 153
                                                                                              • Slide 154
                                                                                              • Slide 155
                                                                                              • Slide 156
                                                                                              • Slide 157
                                                                                              • Slide 158
                                                                                              • Slide 159
                                                                                              • Slide 160
                                                                                              • Slide 161
                                                                                              • Slide 162
                                                                                              • Slide 163

                                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                CONTENT AMPLIFICATION TACTICS

                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                ChrisPulleyccpdigitalcomemfl teedubya

                                                                                                ChrisPulleyccpdigitalcomemfl teedubya

                                                                                                ChrisPulleyccpdigitalcomemfl teedubya

                                                                                                WAYS TO PROMOTE

                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

                                                                                                bull Micro-targeting Ideal Customers

                                                                                                bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

                                                                                                ChrisPulleyccpdigitalcomemfl teedubya

                                                                                                Google Buy Button on SERPS

                                                                                                ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

                                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

                                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

                                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

                                                                                                Google+ Communities

                                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                Facebook Groups

                                                                                                INFLUENCER OUTREACH

                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                                                                                                ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                BuzzStream Buzzstream httpwwwBuzzStreamcom

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                GroupHigh grouphigh httpwwwgrouphighcom

                                                                                                teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                kciabcbcshttpGetLittleBirdcom

                                                                                                Nimble nimble httpnimblecom

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                teedubya

                                                                                                VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                teedubya

                                                                                                EmailHunter EmailHunter httpemailhunterco

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                teedubyaConspire Conspire httpconspirecom

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                teedubya

                                                                                                Outreach Outreach_io httpoutreachio

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                teedubya

                                                                                                Advocate Engagement Platforms

                                                                                                ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                Hashtags httphashtagsorg

                                                                                                Use hashtags to search for threads about subjects such as socialselling

                                                                                                ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                                                                                Digital Advertising

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                The Advertising Quandary

                                                                                                ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                                                                                -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                Digital AdvertisingHighly-targeted relevant traffic to your site

                                                                                                bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                PAID SEARCH AND SEO

                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                ccpglobalcommartechconf teedubya

                                                                                                ccpglobalcommartechconf teedubya

                                                                                                ccpglobalcommartechconf teedubya

                                                                                                Harness data explosion for better ad predictionsYesterdayrsquos data

                                                                                                5 ndash 8 data points Every possible data point about a clickvs

                                                                                                Premature relationship of page views to purchase

                                                                                                probability

                                                                                                15

                                                                                                10

                                                                                                5

                                                                                                -20 -10 10 20 30 40 50 60

                                                                                                In depth seasonality and other insights

                                                                                                15

                                                                                                10

                                                                                                5

                                                                                                -20 -10 10 20 30 40 50 60

                                                                                                Todayrsquos data

                                                                                                ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                                                                Week 3 4 5 6

                                                                                                31

                                                                                                6370

                                                                                                105

                                                                                                Not QuanticMind QuanticMindGross

                                                                                                Margin Lift

                                                                                                CONTENT PAID AMPLIFICATION

                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                Interest Graph Actions on Content

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                Keywords Yes No

                                                                                                Likes No Yes

                                                                                                Demographics Limited Extensive

                                                                                                Psychographics No Yes

                                                                                                Geography Yes Yes

                                                                                                Internal URL No Yes

                                                                                                External URL Yes Yes

                                                                                                Purchase Intent Learn Research None

                                                                                                Sales Cycle Short Long

                                                                                                Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                teedubya

                                                                                                Facebook Graph Search opens up many different opportunities

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                teedubya

                                                                                                Facebook Graph Search opens up many different opportunities BRO

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                $240 billion

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                Pixels Pixels Pixels

                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                Pixels Pixels Pixels

                                                                                                $240 billion

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                Advanced Ad Targeting

                                                                                                Advanced Targeting

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                Advanced Targeting

                                                                                                ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                                Third-Party Databases

                                                                                                Combine Facebook data and interest targeting

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                Workforce Targeting

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                $240 billion

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                Some Facts About Facebook

                                                                                                Before We Move On Water Breakhellip

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                Number of monthly active users144 billion

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                Lead Ads

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                Instagram Ads

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                Instagram Ads

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                Instagram Ads

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                Account Based Social Selling

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                Wal-Mart

                                                                                                7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                Wal-Mart Inception

                                                                                                teedubya

                                                                                                Sniply sniply httpsniply

                                                                                                2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                Starbucks Inception

                                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                Native Adverti$$$ng

                                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                ccpglobalcomcmworld teedubya

                                                                                                Pinterest Advertising

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                Twitter Advertising

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                TWITTER ADVERTISING OPTIONS

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                Promoted Accounts

                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                Promoted Trends

                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                Promoted Tweets

                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                Geo

                                                                                                Target users based on

                                                                                                geographic location

                                                                                                Narrow in on key markets

                                                                                                Search

                                                                                                Target users who are searching

                                                                                                on relevant keywords

                                                                                                Ensure relevancy

                                                                                                Followers

                                                                                                Target your Followers

                                                                                                Leverage brand advocates

                                                                                                Interest

                                                                                                Target users based on their

                                                                                                interests

                                                                                                Resonate with users

                                                                                                Mobile

                                                                                                Target users on the go

                                                                                                Reach at point-of-purchase

                                                                                                Look-a-likes

                                                                                                Target users who are similar to your followers

                                                                                                Increase potential reach

                                                                                                Gender

                                                                                                Target users based on gender

                                                                                                Ensure Interest

                                                                                                relevancy

                                                                                                Twitter Targeting Tools

                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                YouTube Ads

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                Outbrain Outbrain httpoutbraincom

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                Taboola Taboola httptaboolacom

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                Facebook Talent Acquisition

                                                                                                Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                bull lower your recruiting costs and save you time

                                                                                                bull target competitors location and even job titles to attract your ideal candidates

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                Facebook Graph Search allows for Social HR Recruiting

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                Target Your Candidates

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                Hero Image

                                                                                                wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                Women Engineers

                                                                                                wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                Culture

                                                                                                >

                                                                                                Drive Candidates to Your Funnel

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                teedubya

                                                                                                Facebook Graph Search allows for Social HR Recruiting

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                Reach Your Recruiting Goals

                                                                                                14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                And Growinghellip

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                teedubya

                                                                                                17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                ccpdigitalcomemfl teedubya

                                                                                                teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                Connect on LinkedIn httplinkedincominteedubya

                                                                                                • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                • Slide 2
                                                                                                • Slide 3
                                                                                                • Slide 4
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                                                                                                • Slide 6
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                                                                                                • Confusing
                                                                                                • Slide 14
                                                                                                • Silos and Silos of Data
                                                                                                • Slide 16
                                                                                                • Slide 17
                                                                                                • Coordinate Your Efforts
                                                                                                • Slide 19
                                                                                                • Slide 20
                                                                                                • Slide 21
                                                                                                • Why Content Marketing
                                                                                                • Slide 23
                                                                                                • Slide 24
                                                                                                • Slide 25
                                                                                                • Content
                                                                                                • Slide 27
                                                                                                • Slide 28
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                                                                                                • Slide 31
                                                                                                • Content Creation
                                                                                                • Slide 33
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                                                                                                • Slide 35
                                                                                                • Slide 36
                                                                                                • Content Planning amp Research
                                                                                                • Slide 38
                                                                                                • Slide 39
                                                                                                • Content Curation
                                                                                                • Slide 41
                                                                                                • Slide 42
                                                                                                • Slide 43
                                                                                                • Content Scheduling amp distribution
                                                                                                • Slide 45
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                                                                                                • Slide 50
                                                                                                • Slide 51
                                                                                                • Content Amplification Tactics
                                                                                                • Slide 53
                                                                                                • Slide 54
                                                                                                • Slide 55
                                                                                                • Slide 56
                                                                                                • Ways to Promote
                                                                                                • Slide 58
                                                                                                • Google Buy Button on SERPS
                                                                                                • Slide 60
                                                                                                • Slide 61
                                                                                                • Slide 62
                                                                                                • Slide 63
                                                                                                • Slide 64
                                                                                                • Influencer Outreach
                                                                                                • Slide 66
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                                                                                                • Slide 87
                                                                                                • Paid Search and SEO
                                                                                                • Slide 89
                                                                                                • Slide 90
                                                                                                • Harness data explosion for better ad predictions
                                                                                                • Slide 92
                                                                                                • Content Paid Amplification
                                                                                                • Slide 94
                                                                                                • Interest Graph Actions on Content
                                                                                                • Slide 96
                                                                                                • Impact of Targeted Social Advertising
                                                                                                • Slide 98
                                                                                                • Slide 99
                                                                                                • Slide 100
                                                                                                • Slide 101
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                                                                                                • Before We Move On Water Breakhellip
                                                                                                • Slide 113
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                                                                                                • Slide 115
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                                                                                                • Instagram Ads
                                                                                                • Instagram Ads (2)
                                                                                                • Instagram Ads (3)
                                                                                                • Slide 124
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                                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                  CONTENT AMPLIFICATION TACTICS

                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                  ChrisPulleyccpdigitalcomemfl teedubya

                                                                                                  ChrisPulleyccpdigitalcomemfl teedubya

                                                                                                  ChrisPulleyccpdigitalcomemfl teedubya

                                                                                                  WAYS TO PROMOTE

                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                  bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

                                                                                                  bull Micro-targeting Ideal Customers

                                                                                                  bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

                                                                                                  ChrisPulleyccpdigitalcomemfl teedubya

                                                                                                  Google Buy Button on SERPS

                                                                                                  ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

                                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

                                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

                                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

                                                                                                  Google+ Communities

                                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                  Facebook Groups

                                                                                                  INFLUENCER OUTREACH

                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                  teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                                                                                                  ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                  GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  BuzzStream Buzzstream httpwwwBuzzStreamcom

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  GroupHigh grouphigh httpwwwgrouphighcom

                                                                                                  teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                  kciabcbcshttpGetLittleBirdcom

                                                                                                  Nimble nimble httpnimblecom

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  teedubya

                                                                                                  VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  teedubya

                                                                                                  EmailHunter EmailHunter httpemailhunterco

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  teedubyaConspire Conspire httpconspirecom

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  teedubya

                                                                                                  Outreach Outreach_io httpoutreachio

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  teedubya

                                                                                                  Advocate Engagement Platforms

                                                                                                  ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                  Hashtags httphashtagsorg

                                                                                                  Use hashtags to search for threads about subjects such as socialselling

                                                                                                  ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                                                                                  Digital Advertising

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  The Advertising Quandary

                                                                                                  ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                                                                                  -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  Digital AdvertisingHighly-targeted relevant traffic to your site

                                                                                                  bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  PAID SEARCH AND SEO

                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                  ccpglobalcommartechconf teedubya

                                                                                                  ccpglobalcommartechconf teedubya

                                                                                                  ccpglobalcommartechconf teedubya

                                                                                                  Harness data explosion for better ad predictionsYesterdayrsquos data

                                                                                                  5 ndash 8 data points Every possible data point about a clickvs

                                                                                                  Premature relationship of page views to purchase

                                                                                                  probability

                                                                                                  15

                                                                                                  10

                                                                                                  5

                                                                                                  -20 -10 10 20 30 40 50 60

                                                                                                  In depth seasonality and other insights

                                                                                                  15

                                                                                                  10

                                                                                                  5

                                                                                                  -20 -10 10 20 30 40 50 60

                                                                                                  Todayrsquos data

                                                                                                  ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                                                                  Week 3 4 5 6

                                                                                                  31

                                                                                                  6370

                                                                                                  105

                                                                                                  Not QuanticMind QuanticMindGross

                                                                                                  Margin Lift

                                                                                                  CONTENT PAID AMPLIFICATION

                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                  Interest Graph Actions on Content

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  Keywords Yes No

                                                                                                  Likes No Yes

                                                                                                  Demographics Limited Extensive

                                                                                                  Psychographics No Yes

                                                                                                  Geography Yes Yes

                                                                                                  Internal URL No Yes

                                                                                                  External URL Yes Yes

                                                                                                  Purchase Intent Learn Research None

                                                                                                  Sales Cycle Short Long

                                                                                                  Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  teedubya

                                                                                                  Facebook Graph Search opens up many different opportunities

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  teedubya

                                                                                                  Facebook Graph Search opens up many different opportunities BRO

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  $240 billion

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                  Pixels Pixels Pixels

                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                  Pixels Pixels Pixels

                                                                                                  $240 billion

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  Advanced Ad Targeting

                                                                                                  Advanced Targeting

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  Advanced Targeting

                                                                                                  ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                                  Third-Party Databases

                                                                                                  Combine Facebook data and interest targeting

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  Workforce Targeting

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  $240 billion

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  Some Facts About Facebook

                                                                                                  Before We Move On Water Breakhellip

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  Number of monthly active users144 billion

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  Lead Ads

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  Instagram Ads

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  Instagram Ads

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  Instagram Ads

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  Account Based Social Selling

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  Wal-Mart

                                                                                                  7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                  Wal-Mart Inception

                                                                                                  teedubya

                                                                                                  Sniply sniply httpsniply

                                                                                                  2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                  Starbucks Inception

                                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                  Native Adverti$$$ng

                                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                  ccpglobalcomcmworld teedubya

                                                                                                  Pinterest Advertising

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                  StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                  Twitter Advertising

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  TWITTER ADVERTISING OPTIONS

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                  This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                  Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                  BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                  Promoted Accounts

                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                  Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                  Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                  MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                  Promoted Trends

                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                  Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                  A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                  Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                  AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                  Promoted Tweets

                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                  Geo

                                                                                                  Target users based on

                                                                                                  geographic location

                                                                                                  Narrow in on key markets

                                                                                                  Search

                                                                                                  Target users who are searching

                                                                                                  on relevant keywords

                                                                                                  Ensure relevancy

                                                                                                  Followers

                                                                                                  Target your Followers

                                                                                                  Leverage brand advocates

                                                                                                  Interest

                                                                                                  Target users based on their

                                                                                                  interests

                                                                                                  Resonate with users

                                                                                                  Mobile

                                                                                                  Target users on the go

                                                                                                  Reach at point-of-purchase

                                                                                                  Look-a-likes

                                                                                                  Target users who are similar to your followers

                                                                                                  Increase potential reach

                                                                                                  Gender

                                                                                                  Target users based on gender

                                                                                                  Ensure Interest

                                                                                                  relevancy

                                                                                                  Twitter Targeting Tools

                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  YouTube Ads

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  Outbrain Outbrain httpoutbraincom

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  Taboola Taboola httptaboolacom

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  Facebook Talent Acquisition

                                                                                                  Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                  bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                  bull lower your recruiting costs and save you time

                                                                                                  bull target competitors location and even job titles to attract your ideal candidates

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  Facebook Graph Search allows for Social HR Recruiting

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  Target Your Candidates

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                  Hero Image

                                                                                                  wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                  Women Engineers

                                                                                                  wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                  Culture

                                                                                                  >

                                                                                                  Drive Candidates to Your Funnel

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  teedubya

                                                                                                  Facebook Graph Search allows for Social HR Recruiting

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  Reach Your Recruiting Goals

                                                                                                  14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                  And Growinghellip

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  teedubya

                                                                                                  17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                  teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                  Connect on LinkedIn httplinkedincominteedubya

                                                                                                  • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                  • Slide 2
                                                                                                  • Slide 3
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                                                                                                  • Slide 9
                                                                                                  • Slide 10
                                                                                                  • Slide 11
                                                                                                  • Slide 12
                                                                                                  • Confusing
                                                                                                  • Slide 14
                                                                                                  • Silos and Silos of Data
                                                                                                  • Slide 16
                                                                                                  • Slide 17
                                                                                                  • Coordinate Your Efforts
                                                                                                  • Slide 19
                                                                                                  • Slide 20
                                                                                                  • Slide 21
                                                                                                  • Why Content Marketing
                                                                                                  • Slide 23
                                                                                                  • Slide 24
                                                                                                  • Slide 25
                                                                                                  • Content
                                                                                                  • Slide 27
                                                                                                  • Slide 28
                                                                                                  • Slide 29
                                                                                                  • Slide 30
                                                                                                  • Slide 31
                                                                                                  • Content Creation
                                                                                                  • Slide 33
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                                                                                                  • Slide 35
                                                                                                  • Slide 36
                                                                                                  • Content Planning amp Research
                                                                                                  • Slide 38
                                                                                                  • Slide 39
                                                                                                  • Content Curation
                                                                                                  • Slide 41
                                                                                                  • Slide 42
                                                                                                  • Slide 43
                                                                                                  • Content Scheduling amp distribution
                                                                                                  • Slide 45
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                                                                                                  • Slide 48
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                                                                                                  • Content Amplification Tactics
                                                                                                  • Slide 53
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                                                                                                  • Slide 56
                                                                                                  • Ways to Promote
                                                                                                  • Slide 58
                                                                                                  • Google Buy Button on SERPS
                                                                                                  • Slide 60
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                                                                                                  • Influencer Outreach
                                                                                                  • Slide 66
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                                                                                                  • Slide 87
                                                                                                  • Paid Search and SEO
                                                                                                  • Slide 89
                                                                                                  • Slide 90
                                                                                                  • Harness data explosion for better ad predictions
                                                                                                  • Slide 92
                                                                                                  • Content Paid Amplification
                                                                                                  • Slide 94
                                                                                                  • Interest Graph Actions on Content
                                                                                                  • Slide 96
                                                                                                  • Impact of Targeted Social Advertising
                                                                                                  • Slide 98
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                                                                                                  • Before We Move On Water Breakhellip
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                                                                                                  • Instagram Ads
                                                                                                  • Instagram Ads (2)
                                                                                                  • Instagram Ads (3)
                                                                                                  • Slide 124
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                                                                                                    CONTENT AMPLIFICATION TACTICS

                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                    ChrisPulleyccpdigitalcomemfl teedubya

                                                                                                    ChrisPulleyccpdigitalcomemfl teedubya

                                                                                                    ChrisPulleyccpdigitalcomemfl teedubya

                                                                                                    WAYS TO PROMOTE

                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                    bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

                                                                                                    bull Micro-targeting Ideal Customers

                                                                                                    bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

                                                                                                    ChrisPulleyccpdigitalcomemfl teedubya

                                                                                                    Google Buy Button on SERPS

                                                                                                    ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

                                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

                                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

                                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

                                                                                                    Google+ Communities

                                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                    Facebook Groups

                                                                                                    INFLUENCER OUTREACH

                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                    teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                                                                                                    ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                    GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    BuzzStream Buzzstream httpwwwBuzzStreamcom

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    GroupHigh grouphigh httpwwwgrouphighcom

                                                                                                    teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                    kciabcbcshttpGetLittleBirdcom

                                                                                                    Nimble nimble httpnimblecom

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    teedubya

                                                                                                    VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    teedubya

                                                                                                    EmailHunter EmailHunter httpemailhunterco

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    teedubyaConspire Conspire httpconspirecom

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    teedubya

                                                                                                    Outreach Outreach_io httpoutreachio

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    teedubya

                                                                                                    Advocate Engagement Platforms

                                                                                                    ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                    Hashtags httphashtagsorg

                                                                                                    Use hashtags to search for threads about subjects such as socialselling

                                                                                                    ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                                                                                    Digital Advertising

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    The Advertising Quandary

                                                                                                    ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                                                                                    -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    Digital AdvertisingHighly-targeted relevant traffic to your site

                                                                                                    bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    PAID SEARCH AND SEO

                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                    ccpglobalcommartechconf teedubya

                                                                                                    ccpglobalcommartechconf teedubya

                                                                                                    ccpglobalcommartechconf teedubya

                                                                                                    Harness data explosion for better ad predictionsYesterdayrsquos data

                                                                                                    5 ndash 8 data points Every possible data point about a clickvs

                                                                                                    Premature relationship of page views to purchase

                                                                                                    probability

                                                                                                    15

                                                                                                    10

                                                                                                    5

                                                                                                    -20 -10 10 20 30 40 50 60

                                                                                                    In depth seasonality and other insights

                                                                                                    15

                                                                                                    10

                                                                                                    5

                                                                                                    -20 -10 10 20 30 40 50 60

                                                                                                    Todayrsquos data

                                                                                                    ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                                                                    Week 3 4 5 6

                                                                                                    31

                                                                                                    6370

                                                                                                    105

                                                                                                    Not QuanticMind QuanticMindGross

                                                                                                    Margin Lift

                                                                                                    CONTENT PAID AMPLIFICATION

                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                    Interest Graph Actions on Content

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    Keywords Yes No

                                                                                                    Likes No Yes

                                                                                                    Demographics Limited Extensive

                                                                                                    Psychographics No Yes

                                                                                                    Geography Yes Yes

                                                                                                    Internal URL No Yes

                                                                                                    External URL Yes Yes

                                                                                                    Purchase Intent Learn Research None

                                                                                                    Sales Cycle Short Long

                                                                                                    Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    teedubya

                                                                                                    Facebook Graph Search opens up many different opportunities

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    teedubya

                                                                                                    Facebook Graph Search opens up many different opportunities BRO

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    $240 billion

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                    Pixels Pixels Pixels

                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                    Pixels Pixels Pixels

                                                                                                    $240 billion

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    Advanced Ad Targeting

                                                                                                    Advanced Targeting

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    Advanced Targeting

                                                                                                    ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                                    Third-Party Databases

                                                                                                    Combine Facebook data and interest targeting

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    Workforce Targeting

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    $240 billion

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    Some Facts About Facebook

                                                                                                    Before We Move On Water Breakhellip

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    Number of monthly active users144 billion

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    Lead Ads

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    Instagram Ads

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    Instagram Ads

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    Instagram Ads

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    Account Based Social Selling

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    Wal-Mart

                                                                                                    7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                    Wal-Mart Inception

                                                                                                    teedubya

                                                                                                    Sniply sniply httpsniply

                                                                                                    2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                    Starbucks Inception

                                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                    Native Adverti$$$ng

                                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                    ccpglobalcomcmworld teedubya

                                                                                                    Pinterest Advertising

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                    StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                    Twitter Advertising

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    TWITTER ADVERTISING OPTIONS

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                    This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                    Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                    BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                    Promoted Accounts

                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                    Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                    Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                    MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                    Promoted Trends

                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                    Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                    A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                    Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                    AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                    Promoted Tweets

                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                    Geo

                                                                                                    Target users based on

                                                                                                    geographic location

                                                                                                    Narrow in on key markets

                                                                                                    Search

                                                                                                    Target users who are searching

                                                                                                    on relevant keywords

                                                                                                    Ensure relevancy

                                                                                                    Followers

                                                                                                    Target your Followers

                                                                                                    Leverage brand advocates

                                                                                                    Interest

                                                                                                    Target users based on their

                                                                                                    interests

                                                                                                    Resonate with users

                                                                                                    Mobile

                                                                                                    Target users on the go

                                                                                                    Reach at point-of-purchase

                                                                                                    Look-a-likes

                                                                                                    Target users who are similar to your followers

                                                                                                    Increase potential reach

                                                                                                    Gender

                                                                                                    Target users based on gender

                                                                                                    Ensure Interest

                                                                                                    relevancy

                                                                                                    Twitter Targeting Tools

                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    YouTube Ads

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    Outbrain Outbrain httpoutbraincom

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    Taboola Taboola httptaboolacom

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    Facebook Talent Acquisition

                                                                                                    Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                    bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                    bull lower your recruiting costs and save you time

                                                                                                    bull target competitors location and even job titles to attract your ideal candidates

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    Facebook Graph Search allows for Social HR Recruiting

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    Target Your Candidates

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                    Hero Image

                                                                                                    wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                    Women Engineers

                                                                                                    wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                    Culture

                                                                                                    >

                                                                                                    Drive Candidates to Your Funnel

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    teedubya

                                                                                                    Facebook Graph Search allows for Social HR Recruiting

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    Reach Your Recruiting Goals

                                                                                                    14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                    And Growinghellip

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    teedubya

                                                                                                    17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                    teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                    Connect on LinkedIn httplinkedincominteedubya

                                                                                                    • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                    • Slide 2
                                                                                                    • Slide 3
                                                                                                    • Slide 4
                                                                                                    • Slide 5
                                                                                                    • Slide 6
                                                                                                    • Slide 7
                                                                                                    • Slide 8
                                                                                                    • Slide 9
                                                                                                    • Slide 10
                                                                                                    • Slide 11
                                                                                                    • Slide 12
                                                                                                    • Confusing
                                                                                                    • Slide 14
                                                                                                    • Silos and Silos of Data
                                                                                                    • Slide 16
                                                                                                    • Slide 17
                                                                                                    • Coordinate Your Efforts
                                                                                                    • Slide 19
                                                                                                    • Slide 20
                                                                                                    • Slide 21
                                                                                                    • Why Content Marketing
                                                                                                    • Slide 23
                                                                                                    • Slide 24
                                                                                                    • Slide 25
                                                                                                    • Content
                                                                                                    • Slide 27
                                                                                                    • Slide 28
                                                                                                    • Slide 29
                                                                                                    • Slide 30
                                                                                                    • Slide 31
                                                                                                    • Content Creation
                                                                                                    • Slide 33
                                                                                                    • Slide 34
                                                                                                    • Slide 35
                                                                                                    • Slide 36
                                                                                                    • Content Planning amp Research
                                                                                                    • Slide 38
                                                                                                    • Slide 39
                                                                                                    • Content Curation
                                                                                                    • Slide 41
                                                                                                    • Slide 42
                                                                                                    • Slide 43
                                                                                                    • Content Scheduling amp distribution
                                                                                                    • Slide 45
                                                                                                    • Slide 46
                                                                                                    • Slide 47
                                                                                                    • Slide 48
                                                                                                    • Slide 49
                                                                                                    • Slide 50
                                                                                                    • Slide 51
                                                                                                    • Content Amplification Tactics
                                                                                                    • Slide 53
                                                                                                    • Slide 54
                                                                                                    • Slide 55
                                                                                                    • Slide 56
                                                                                                    • Ways to Promote
                                                                                                    • Slide 58
                                                                                                    • Google Buy Button on SERPS
                                                                                                    • Slide 60
                                                                                                    • Slide 61
                                                                                                    • Slide 62
                                                                                                    • Slide 63
                                                                                                    • Slide 64
                                                                                                    • Influencer Outreach
                                                                                                    • Slide 66
                                                                                                    • Slide 67
                                                                                                    • Slide 68
                                                                                                    • Slide 69
                                                                                                    • Slide 70
                                                                                                    • Slide 71
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                                                                                                    • Slide 83
                                                                                                    • Slide 84
                                                                                                    • Slide 85
                                                                                                    • Slide 86
                                                                                                    • Slide 87
                                                                                                    • Paid Search and SEO
                                                                                                    • Slide 89
                                                                                                    • Slide 90
                                                                                                    • Harness data explosion for better ad predictions
                                                                                                    • Slide 92
                                                                                                    • Content Paid Amplification
                                                                                                    • Slide 94
                                                                                                    • Interest Graph Actions on Content
                                                                                                    • Slide 96
                                                                                                    • Impact of Targeted Social Advertising
                                                                                                    • Slide 98
                                                                                                    • Slide 99
                                                                                                    • Slide 100
                                                                                                    • Slide 101
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                                                                                                    • Slide 111
                                                                                                    • Before We Move On Water Breakhellip
                                                                                                    • Slide 113
                                                                                                    • Slide 114
                                                                                                    • Slide 115
                                                                                                    • Slide 116
                                                                                                    • Slide 117
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                                                                                                    • Instagram Ads
                                                                                                    • Instagram Ads (2)
                                                                                                    • Instagram Ads (3)
                                                                                                    • Slide 124
                                                                                                    • Slide 125
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                                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                      ChrisPulleyccpdigitalcomemfl teedubya

                                                                                                      ChrisPulleyccpdigitalcomemfl teedubya

                                                                                                      ChrisPulleyccpdigitalcomemfl teedubya

                                                                                                      WAYS TO PROMOTE

                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                      bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

                                                                                                      bull Micro-targeting Ideal Customers

                                                                                                      bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

                                                                                                      ChrisPulleyccpdigitalcomemfl teedubya

                                                                                                      Google Buy Button on SERPS

                                                                                                      ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

                                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

                                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

                                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

                                                                                                      Google+ Communities

                                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                      Facebook Groups

                                                                                                      INFLUENCER OUTREACH

                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                      teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                                                                                                      ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                      GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      BuzzStream Buzzstream httpwwwBuzzStreamcom

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      GroupHigh grouphigh httpwwwgrouphighcom

                                                                                                      teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                      kciabcbcshttpGetLittleBirdcom

                                                                                                      Nimble nimble httpnimblecom

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      teedubya

                                                                                                      VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      teedubya

                                                                                                      EmailHunter EmailHunter httpemailhunterco

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      teedubyaConspire Conspire httpconspirecom

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      teedubya

                                                                                                      Outreach Outreach_io httpoutreachio

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      teedubya

                                                                                                      Advocate Engagement Platforms

                                                                                                      ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                      Hashtags httphashtagsorg

                                                                                                      Use hashtags to search for threads about subjects such as socialselling

                                                                                                      ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                                                                                      Digital Advertising

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      The Advertising Quandary

                                                                                                      ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                                                                                      -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      Digital AdvertisingHighly-targeted relevant traffic to your site

                                                                                                      bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      PAID SEARCH AND SEO

                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                      ccpglobalcommartechconf teedubya

                                                                                                      ccpglobalcommartechconf teedubya

                                                                                                      ccpglobalcommartechconf teedubya

                                                                                                      Harness data explosion for better ad predictionsYesterdayrsquos data

                                                                                                      5 ndash 8 data points Every possible data point about a clickvs

                                                                                                      Premature relationship of page views to purchase

                                                                                                      probability

                                                                                                      15

                                                                                                      10

                                                                                                      5

                                                                                                      -20 -10 10 20 30 40 50 60

                                                                                                      In depth seasonality and other insights

                                                                                                      15

                                                                                                      10

                                                                                                      5

                                                                                                      -20 -10 10 20 30 40 50 60

                                                                                                      Todayrsquos data

                                                                                                      ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                                                                      Week 3 4 5 6

                                                                                                      31

                                                                                                      6370

                                                                                                      105

                                                                                                      Not QuanticMind QuanticMindGross

                                                                                                      Margin Lift

                                                                                                      CONTENT PAID AMPLIFICATION

                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                      Interest Graph Actions on Content

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      Keywords Yes No

                                                                                                      Likes No Yes

                                                                                                      Demographics Limited Extensive

                                                                                                      Psychographics No Yes

                                                                                                      Geography Yes Yes

                                                                                                      Internal URL No Yes

                                                                                                      External URL Yes Yes

                                                                                                      Purchase Intent Learn Research None

                                                                                                      Sales Cycle Short Long

                                                                                                      Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      teedubya

                                                                                                      Facebook Graph Search opens up many different opportunities

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      teedubya

                                                                                                      Facebook Graph Search opens up many different opportunities BRO

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      $240 billion

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                      Pixels Pixels Pixels

                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                      Pixels Pixels Pixels

                                                                                                      $240 billion

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      Advanced Ad Targeting

                                                                                                      Advanced Targeting

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      Advanced Targeting

                                                                                                      ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                                      Third-Party Databases

                                                                                                      Combine Facebook data and interest targeting

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      Workforce Targeting

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      $240 billion

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      Some Facts About Facebook

                                                                                                      Before We Move On Water Breakhellip

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      Number of monthly active users144 billion

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      Lead Ads

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      Instagram Ads

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      Instagram Ads

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      Instagram Ads

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      Account Based Social Selling

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      Wal-Mart

                                                                                                      7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                      Wal-Mart Inception

                                                                                                      teedubya

                                                                                                      Sniply sniply httpsniply

                                                                                                      2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                      Starbucks Inception

                                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                      Native Adverti$$$ng

                                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                      ccpglobalcomcmworld teedubya

                                                                                                      Pinterest Advertising

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                      StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                      Twitter Advertising

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      TWITTER ADVERTISING OPTIONS

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                      This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                      Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                      BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                      Promoted Accounts

                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                      Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                      Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                      MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                      Promoted Trends

                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                      Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                      A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                      Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                      AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                      Promoted Tweets

                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                      Geo

                                                                                                      Target users based on

                                                                                                      geographic location

                                                                                                      Narrow in on key markets

                                                                                                      Search

                                                                                                      Target users who are searching

                                                                                                      on relevant keywords

                                                                                                      Ensure relevancy

                                                                                                      Followers

                                                                                                      Target your Followers

                                                                                                      Leverage brand advocates

                                                                                                      Interest

                                                                                                      Target users based on their

                                                                                                      interests

                                                                                                      Resonate with users

                                                                                                      Mobile

                                                                                                      Target users on the go

                                                                                                      Reach at point-of-purchase

                                                                                                      Look-a-likes

                                                                                                      Target users who are similar to your followers

                                                                                                      Increase potential reach

                                                                                                      Gender

                                                                                                      Target users based on gender

                                                                                                      Ensure Interest

                                                                                                      relevancy

                                                                                                      Twitter Targeting Tools

                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      YouTube Ads

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      Outbrain Outbrain httpoutbraincom

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      Taboola Taboola httptaboolacom

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      Facebook Talent Acquisition

                                                                                                      Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                      bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                      bull lower your recruiting costs and save you time

                                                                                                      bull target competitors location and even job titles to attract your ideal candidates

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      Facebook Graph Search allows for Social HR Recruiting

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      Target Your Candidates

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                      Hero Image

                                                                                                      wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                      Women Engineers

                                                                                                      wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                      Culture

                                                                                                      >

                                                                                                      Drive Candidates to Your Funnel

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      teedubya

                                                                                                      Facebook Graph Search allows for Social HR Recruiting

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      Reach Your Recruiting Goals

                                                                                                      14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                      And Growinghellip

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      teedubya

                                                                                                      17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                      teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                      Connect on LinkedIn httplinkedincominteedubya

                                                                                                      • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                      • Slide 2
                                                                                                      • Slide 3
                                                                                                      • Slide 4
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                                                                                                      • Confusing
                                                                                                      • Slide 14
                                                                                                      • Silos and Silos of Data
                                                                                                      • Slide 16
                                                                                                      • Slide 17
                                                                                                      • Coordinate Your Efforts
                                                                                                      • Slide 19
                                                                                                      • Slide 20
                                                                                                      • Slide 21
                                                                                                      • Why Content Marketing
                                                                                                      • Slide 23
                                                                                                      • Slide 24
                                                                                                      • Slide 25
                                                                                                      • Content
                                                                                                      • Slide 27
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                                                                                                      • Slide 31
                                                                                                      • Content Creation
                                                                                                      • Slide 33
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                                                                                                      • Slide 35
                                                                                                      • Slide 36
                                                                                                      • Content Planning amp Research
                                                                                                      • Slide 38
                                                                                                      • Slide 39
                                                                                                      • Content Curation
                                                                                                      • Slide 41
                                                                                                      • Slide 42
                                                                                                      • Slide 43
                                                                                                      • Content Scheduling amp distribution
                                                                                                      • Slide 45
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                                                                                                      • Slide 47
                                                                                                      • Slide 48
                                                                                                      • Slide 49
                                                                                                      • Slide 50
                                                                                                      • Slide 51
                                                                                                      • Content Amplification Tactics
                                                                                                      • Slide 53
                                                                                                      • Slide 54
                                                                                                      • Slide 55
                                                                                                      • Slide 56
                                                                                                      • Ways to Promote
                                                                                                      • Slide 58
                                                                                                      • Google Buy Button on SERPS
                                                                                                      • Slide 60
                                                                                                      • Slide 61
                                                                                                      • Slide 62
                                                                                                      • Slide 63
                                                                                                      • Slide 64
                                                                                                      • Influencer Outreach
                                                                                                      • Slide 66
                                                                                                      • Slide 67
                                                                                                      • Slide 68
                                                                                                      • Slide 69
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                                                                                                      • Slide 83
                                                                                                      • Slide 84
                                                                                                      • Slide 85
                                                                                                      • Slide 86
                                                                                                      • Slide 87
                                                                                                      • Paid Search and SEO
                                                                                                      • Slide 89
                                                                                                      • Slide 90
                                                                                                      • Harness data explosion for better ad predictions
                                                                                                      • Slide 92
                                                                                                      • Content Paid Amplification
                                                                                                      • Slide 94
                                                                                                      • Interest Graph Actions on Content
                                                                                                      • Slide 96
                                                                                                      • Impact of Targeted Social Advertising
                                                                                                      • Slide 98
                                                                                                      • Slide 99
                                                                                                      • Slide 100
                                                                                                      • Slide 101
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                                                                                                      • Slide 108
                                                                                                      • Slide 109
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                                                                                                      • Slide 111
                                                                                                      • Before We Move On Water Breakhellip
                                                                                                      • Slide 113
                                                                                                      • Slide 114
                                                                                                      • Slide 115
                                                                                                      • Slide 116
                                                                                                      • Slide 117
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                                                                                                      • Slide 120
                                                                                                      • Instagram Ads
                                                                                                      • Instagram Ads (2)
                                                                                                      • Instagram Ads (3)
                                                                                                      • Slide 124
                                                                                                      • Slide 125
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                                                                                                        ChrisPulleyccpdigitalcomemfl teedubya

                                                                                                        ChrisPulleyccpdigitalcomemfl teedubya

                                                                                                        ChrisPulleyccpdigitalcomemfl teedubya

                                                                                                        WAYS TO PROMOTE

                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                        bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

                                                                                                        bull Micro-targeting Ideal Customers

                                                                                                        bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

                                                                                                        ChrisPulleyccpdigitalcomemfl teedubya

                                                                                                        Google Buy Button on SERPS

                                                                                                        ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

                                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

                                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

                                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

                                                                                                        Google+ Communities

                                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                        Facebook Groups

                                                                                                        INFLUENCER OUTREACH

                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                        teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                                                                                                        ccpglobalcomcmworldccpdigitalcomemfl teedubya

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                                                                                                        GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        BuzzStream Buzzstream httpwwwBuzzStreamcom

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        GroupHigh grouphigh httpwwwgrouphighcom

                                                                                                        teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                        kciabcbcshttpGetLittleBirdcom

                                                                                                        Nimble nimble httpnimblecom

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        teedubya

                                                                                                        VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        teedubya

                                                                                                        EmailHunter EmailHunter httpemailhunterco

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        teedubyaConspire Conspire httpconspirecom

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        teedubya

                                                                                                        Outreach Outreach_io httpoutreachio

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        teedubya

                                                                                                        Advocate Engagement Platforms

                                                                                                        ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                        Hashtags httphashtagsorg

                                                                                                        Use hashtags to search for threads about subjects such as socialselling

                                                                                                        ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                                                                                        Digital Advertising

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        The Advertising Quandary

                                                                                                        ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                                                                                        -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        Digital AdvertisingHighly-targeted relevant traffic to your site

                                                                                                        bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        PAID SEARCH AND SEO

                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                        ccpglobalcommartechconf teedubya

                                                                                                        ccpglobalcommartechconf teedubya

                                                                                                        ccpglobalcommartechconf teedubya

                                                                                                        Harness data explosion for better ad predictionsYesterdayrsquos data

                                                                                                        5 ndash 8 data points Every possible data point about a clickvs

                                                                                                        Premature relationship of page views to purchase

                                                                                                        probability

                                                                                                        15

                                                                                                        10

                                                                                                        5

                                                                                                        -20 -10 10 20 30 40 50 60

                                                                                                        In depth seasonality and other insights

                                                                                                        15

                                                                                                        10

                                                                                                        5

                                                                                                        -20 -10 10 20 30 40 50 60

                                                                                                        Todayrsquos data

                                                                                                        ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                                                                        Week 3 4 5 6

                                                                                                        31

                                                                                                        6370

                                                                                                        105

                                                                                                        Not QuanticMind QuanticMindGross

                                                                                                        Margin Lift

                                                                                                        CONTENT PAID AMPLIFICATION

                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                        Interest Graph Actions on Content

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        Keywords Yes No

                                                                                                        Likes No Yes

                                                                                                        Demographics Limited Extensive

                                                                                                        Psychographics No Yes

                                                                                                        Geography Yes Yes

                                                                                                        Internal URL No Yes

                                                                                                        External URL Yes Yes

                                                                                                        Purchase Intent Learn Research None

                                                                                                        Sales Cycle Short Long

                                                                                                        Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        teedubya

                                                                                                        Facebook Graph Search opens up many different opportunities

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        teedubya

                                                                                                        Facebook Graph Search opens up many different opportunities BRO

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        $240 billion

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                        Pixels Pixels Pixels

                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                        Pixels Pixels Pixels

                                                                                                        $240 billion

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        Advanced Ad Targeting

                                                                                                        Advanced Targeting

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        Advanced Targeting

                                                                                                        ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                                        Third-Party Databases

                                                                                                        Combine Facebook data and interest targeting

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        Workforce Targeting

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        $240 billion

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        Some Facts About Facebook

                                                                                                        Before We Move On Water Breakhellip

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        Number of monthly active users144 billion

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        Lead Ads

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        Instagram Ads

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        Instagram Ads

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        Instagram Ads

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        Account Based Social Selling

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        Wal-Mart

                                                                                                        7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                        Wal-Mart Inception

                                                                                                        teedubya

                                                                                                        Sniply sniply httpsniply

                                                                                                        2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                        Starbucks Inception

                                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                        Native Adverti$$$ng

                                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                        ccpglobalcomcmworld teedubya

                                                                                                        Pinterest Advertising

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                        StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                        Twitter Advertising

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        TWITTER ADVERTISING OPTIONS

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                        This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                        Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                        BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                        Promoted Accounts

                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                        Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                        Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                        MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                        Promoted Trends

                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                        Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                        A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                        Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                        AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                        Promoted Tweets

                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                        Geo

                                                                                                        Target users based on

                                                                                                        geographic location

                                                                                                        Narrow in on key markets

                                                                                                        Search

                                                                                                        Target users who are searching

                                                                                                        on relevant keywords

                                                                                                        Ensure relevancy

                                                                                                        Followers

                                                                                                        Target your Followers

                                                                                                        Leverage brand advocates

                                                                                                        Interest

                                                                                                        Target users based on their

                                                                                                        interests

                                                                                                        Resonate with users

                                                                                                        Mobile

                                                                                                        Target users on the go

                                                                                                        Reach at point-of-purchase

                                                                                                        Look-a-likes

                                                                                                        Target users who are similar to your followers

                                                                                                        Increase potential reach

                                                                                                        Gender

                                                                                                        Target users based on gender

                                                                                                        Ensure Interest

                                                                                                        relevancy

                                                                                                        Twitter Targeting Tools

                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        YouTube Ads

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        Outbrain Outbrain httpoutbraincom

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        Taboola Taboola httptaboolacom

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        Facebook Talent Acquisition

                                                                                                        Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                        bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                        bull lower your recruiting costs and save you time

                                                                                                        bull target competitors location and even job titles to attract your ideal candidates

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        Facebook Graph Search allows for Social HR Recruiting

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        Target Your Candidates

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                        Hero Image

                                                                                                        wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                        Women Engineers

                                                                                                        wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                        Culture

                                                                                                        >

                                                                                                        Drive Candidates to Your Funnel

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        teedubya

                                                                                                        Facebook Graph Search allows for Social HR Recruiting

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        Reach Your Recruiting Goals

                                                                                                        14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                        And Growinghellip

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        teedubya

                                                                                                        17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                        teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                        Connect on LinkedIn httplinkedincominteedubya

                                                                                                        • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                        • Slide 2
                                                                                                        • Slide 3
                                                                                                        • Slide 4
                                                                                                        • Slide 5
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                                                                                                        • Confusing
                                                                                                        • Slide 14
                                                                                                        • Silos and Silos of Data
                                                                                                        • Slide 16
                                                                                                        • Slide 17
                                                                                                        • Coordinate Your Efforts
                                                                                                        • Slide 19
                                                                                                        • Slide 20
                                                                                                        • Slide 21
                                                                                                        • Why Content Marketing
                                                                                                        • Slide 23
                                                                                                        • Slide 24
                                                                                                        • Slide 25
                                                                                                        • Content
                                                                                                        • Slide 27
                                                                                                        • Slide 28
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                                                                                                        • Slide 30
                                                                                                        • Slide 31
                                                                                                        • Content Creation
                                                                                                        • Slide 33
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                                                                                                        • Slide 35
                                                                                                        • Slide 36
                                                                                                        • Content Planning amp Research
                                                                                                        • Slide 38
                                                                                                        • Slide 39
                                                                                                        • Content Curation
                                                                                                        • Slide 41
                                                                                                        • Slide 42
                                                                                                        • Slide 43
                                                                                                        • Content Scheduling amp distribution
                                                                                                        • Slide 45
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                                                                                                        • Slide 48
                                                                                                        • Slide 49
                                                                                                        • Slide 50
                                                                                                        • Slide 51
                                                                                                        • Content Amplification Tactics
                                                                                                        • Slide 53
                                                                                                        • Slide 54
                                                                                                        • Slide 55
                                                                                                        • Slide 56
                                                                                                        • Ways to Promote
                                                                                                        • Slide 58
                                                                                                        • Google Buy Button on SERPS
                                                                                                        • Slide 60
                                                                                                        • Slide 61
                                                                                                        • Slide 62
                                                                                                        • Slide 63
                                                                                                        • Slide 64
                                                                                                        • Influencer Outreach
                                                                                                        • Slide 66
                                                                                                        • Slide 67
                                                                                                        • Slide 68
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                                                                                                        • Slide 81
                                                                                                        • Slide 82
                                                                                                        • Slide 83
                                                                                                        • Slide 84
                                                                                                        • Slide 85
                                                                                                        • Slide 86
                                                                                                        • Slide 87
                                                                                                        • Paid Search and SEO
                                                                                                        • Slide 89
                                                                                                        • Slide 90
                                                                                                        • Harness data explosion for better ad predictions
                                                                                                        • Slide 92
                                                                                                        • Content Paid Amplification
                                                                                                        • Slide 94
                                                                                                        • Interest Graph Actions on Content
                                                                                                        • Slide 96
                                                                                                        • Impact of Targeted Social Advertising
                                                                                                        • Slide 98
                                                                                                        • Slide 99
                                                                                                        • Slide 100
                                                                                                        • Slide 101
                                                                                                        • Slide 102
                                                                                                        • Slide 103
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                                                                                                        • Slide 108
                                                                                                        • Slide 109
                                                                                                        • Slide 110
                                                                                                        • Slide 111
                                                                                                        • Before We Move On Water Breakhellip
                                                                                                        • Slide 113
                                                                                                        • Slide 114
                                                                                                        • Slide 115
                                                                                                        • Slide 116
                                                                                                        • Slide 117
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                                                                                                        • Slide 119
                                                                                                        • Slide 120
                                                                                                        • Instagram Ads
                                                                                                        • Instagram Ads (2)
                                                                                                        • Instagram Ads (3)
                                                                                                        • Slide 124
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                                                                                                          ChrisPulleyccpdigitalcomemfl teedubya

                                                                                                          ChrisPulleyccpdigitalcomemfl teedubya

                                                                                                          WAYS TO PROMOTE

                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                          bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

                                                                                                          bull Micro-targeting Ideal Customers

                                                                                                          bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

                                                                                                          ChrisPulleyccpdigitalcomemfl teedubya

                                                                                                          Google Buy Button on SERPS

                                                                                                          ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

                                                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

                                                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

                                                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

                                                                                                          Google+ Communities

                                                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                          Facebook Groups

                                                                                                          INFLUENCER OUTREACH

                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                          teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                                                                                                          ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                          GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          BuzzStream Buzzstream httpwwwBuzzStreamcom

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          GroupHigh grouphigh httpwwwgrouphighcom

                                                                                                          teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                          kciabcbcshttpGetLittleBirdcom

                                                                                                          Nimble nimble httpnimblecom

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          teedubya

                                                                                                          VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          teedubya

                                                                                                          EmailHunter EmailHunter httpemailhunterco

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          teedubyaConspire Conspire httpconspirecom

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          teedubya

                                                                                                          Outreach Outreach_io httpoutreachio

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          teedubya

                                                                                                          Advocate Engagement Platforms

                                                                                                          ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                          Hashtags httphashtagsorg

                                                                                                          Use hashtags to search for threads about subjects such as socialselling

                                                                                                          ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                                                                                          Digital Advertising

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          The Advertising Quandary

                                                                                                          ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                                                                                          -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          Digital AdvertisingHighly-targeted relevant traffic to your site

                                                                                                          bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          PAID SEARCH AND SEO

                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                          ccpglobalcommartechconf teedubya

                                                                                                          ccpglobalcommartechconf teedubya

                                                                                                          ccpglobalcommartechconf teedubya

                                                                                                          Harness data explosion for better ad predictionsYesterdayrsquos data

                                                                                                          5 ndash 8 data points Every possible data point about a clickvs

                                                                                                          Premature relationship of page views to purchase

                                                                                                          probability

                                                                                                          15

                                                                                                          10

                                                                                                          5

                                                                                                          -20 -10 10 20 30 40 50 60

                                                                                                          In depth seasonality and other insights

                                                                                                          15

                                                                                                          10

                                                                                                          5

                                                                                                          -20 -10 10 20 30 40 50 60

                                                                                                          Todayrsquos data

                                                                                                          ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                                                                          Week 3 4 5 6

                                                                                                          31

                                                                                                          6370

                                                                                                          105

                                                                                                          Not QuanticMind QuanticMindGross

                                                                                                          Margin Lift

                                                                                                          CONTENT PAID AMPLIFICATION

                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                          Interest Graph Actions on Content

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          Keywords Yes No

                                                                                                          Likes No Yes

                                                                                                          Demographics Limited Extensive

                                                                                                          Psychographics No Yes

                                                                                                          Geography Yes Yes

                                                                                                          Internal URL No Yes

                                                                                                          External URL Yes Yes

                                                                                                          Purchase Intent Learn Research None

                                                                                                          Sales Cycle Short Long

                                                                                                          Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          teedubya

                                                                                                          Facebook Graph Search opens up many different opportunities

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          teedubya

                                                                                                          Facebook Graph Search opens up many different opportunities BRO

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          $240 billion

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                          Pixels Pixels Pixels

                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                          Pixels Pixels Pixels

                                                                                                          $240 billion

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          Advanced Ad Targeting

                                                                                                          Advanced Targeting

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          Advanced Targeting

                                                                                                          ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                                          Third-Party Databases

                                                                                                          Combine Facebook data and interest targeting

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          Workforce Targeting

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          $240 billion

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          Some Facts About Facebook

                                                                                                          Before We Move On Water Breakhellip

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          Number of monthly active users144 billion

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          Lead Ads

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          Instagram Ads

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          Instagram Ads

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          Instagram Ads

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          Account Based Social Selling

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          Wal-Mart

                                                                                                          7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                          Wal-Mart Inception

                                                                                                          teedubya

                                                                                                          Sniply sniply httpsniply

                                                                                                          2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                          Starbucks Inception

                                                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                          Native Adverti$$$ng

                                                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                          ccpglobalcomcmworld teedubya

                                                                                                          Pinterest Advertising

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                          StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                          Twitter Advertising

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          TWITTER ADVERTISING OPTIONS

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                          This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                          Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                          BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                          Promoted Accounts

                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                          Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                          Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                          MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                          Promoted Trends

                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                          Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                          A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                          Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                          AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                          Promoted Tweets

                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                          Geo

                                                                                                          Target users based on

                                                                                                          geographic location

                                                                                                          Narrow in on key markets

                                                                                                          Search

                                                                                                          Target users who are searching

                                                                                                          on relevant keywords

                                                                                                          Ensure relevancy

                                                                                                          Followers

                                                                                                          Target your Followers

                                                                                                          Leverage brand advocates

                                                                                                          Interest

                                                                                                          Target users based on their

                                                                                                          interests

                                                                                                          Resonate with users

                                                                                                          Mobile

                                                                                                          Target users on the go

                                                                                                          Reach at point-of-purchase

                                                                                                          Look-a-likes

                                                                                                          Target users who are similar to your followers

                                                                                                          Increase potential reach

                                                                                                          Gender

                                                                                                          Target users based on gender

                                                                                                          Ensure Interest

                                                                                                          relevancy

                                                                                                          Twitter Targeting Tools

                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          YouTube Ads

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          Outbrain Outbrain httpoutbraincom

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          Taboola Taboola httptaboolacom

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          Facebook Talent Acquisition

                                                                                                          Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                          bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                          bull lower your recruiting costs and save you time

                                                                                                          bull target competitors location and even job titles to attract your ideal candidates

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          Facebook Graph Search allows for Social HR Recruiting

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          Target Your Candidates

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                          Hero Image

                                                                                                          wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                          Women Engineers

                                                                                                          wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                          Culture

                                                                                                          >

                                                                                                          Drive Candidates to Your Funnel

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          teedubya

                                                                                                          Facebook Graph Search allows for Social HR Recruiting

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          Reach Your Recruiting Goals

                                                                                                          14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                          And Growinghellip

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          teedubya

                                                                                                          17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                          teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                          Connect on LinkedIn httplinkedincominteedubya

                                                                                                          • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                          • Slide 2
                                                                                                          • Slide 3
                                                                                                          • Slide 4
                                                                                                          • Slide 5
                                                                                                          • Slide 6
                                                                                                          • Slide 7
                                                                                                          • Slide 8
                                                                                                          • Slide 9
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                                                                                                          • Slide 11
                                                                                                          • Slide 12
                                                                                                          • Confusing
                                                                                                          • Slide 14
                                                                                                          • Silos and Silos of Data
                                                                                                          • Slide 16
                                                                                                          • Slide 17
                                                                                                          • Coordinate Your Efforts
                                                                                                          • Slide 19
                                                                                                          • Slide 20
                                                                                                          • Slide 21
                                                                                                          • Why Content Marketing
                                                                                                          • Slide 23
                                                                                                          • Slide 24
                                                                                                          • Slide 25
                                                                                                          • Content
                                                                                                          • Slide 27
                                                                                                          • Slide 28
                                                                                                          • Slide 29
                                                                                                          • Slide 30
                                                                                                          • Slide 31
                                                                                                          • Content Creation
                                                                                                          • Slide 33
                                                                                                          • Slide 34
                                                                                                          • Slide 35
                                                                                                          • Slide 36
                                                                                                          • Content Planning amp Research
                                                                                                          • Slide 38
                                                                                                          • Slide 39
                                                                                                          • Content Curation
                                                                                                          • Slide 41
                                                                                                          • Slide 42
                                                                                                          • Slide 43
                                                                                                          • Content Scheduling amp distribution
                                                                                                          • Slide 45
                                                                                                          • Slide 46
                                                                                                          • Slide 47
                                                                                                          • Slide 48
                                                                                                          • Slide 49
                                                                                                          • Slide 50
                                                                                                          • Slide 51
                                                                                                          • Content Amplification Tactics
                                                                                                          • Slide 53
                                                                                                          • Slide 54
                                                                                                          • Slide 55
                                                                                                          • Slide 56
                                                                                                          • Ways to Promote
                                                                                                          • Slide 58
                                                                                                          • Google Buy Button on SERPS
                                                                                                          • Slide 60
                                                                                                          • Slide 61
                                                                                                          • Slide 62
                                                                                                          • Slide 63
                                                                                                          • Slide 64
                                                                                                          • Influencer Outreach
                                                                                                          • Slide 66
                                                                                                          • Slide 67
                                                                                                          • Slide 68
                                                                                                          • Slide 69
                                                                                                          • Slide 70
                                                                                                          • Slide 71
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                                                                                                          • Slide 83
                                                                                                          • Slide 84
                                                                                                          • Slide 85
                                                                                                          • Slide 86
                                                                                                          • Slide 87
                                                                                                          • Paid Search and SEO
                                                                                                          • Slide 89
                                                                                                          • Slide 90
                                                                                                          • Harness data explosion for better ad predictions
                                                                                                          • Slide 92
                                                                                                          • Content Paid Amplification
                                                                                                          • Slide 94
                                                                                                          • Interest Graph Actions on Content
                                                                                                          • Slide 96
                                                                                                          • Impact of Targeted Social Advertising
                                                                                                          • Slide 98
                                                                                                          • Slide 99
                                                                                                          • Slide 100
                                                                                                          • Slide 101
                                                                                                          • Slide 102
                                                                                                          • Slide 103
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                                                                                                          • Slide 107
                                                                                                          • Slide 108
                                                                                                          • Slide 109
                                                                                                          • Slide 110
                                                                                                          • Slide 111
                                                                                                          • Before We Move On Water Breakhellip
                                                                                                          • Slide 113
                                                                                                          • Slide 114
                                                                                                          • Slide 115
                                                                                                          • Slide 116
                                                                                                          • Slide 117
                                                                                                          • Slide 118
                                                                                                          • Slide 119
                                                                                                          • Slide 120
                                                                                                          • Instagram Ads
                                                                                                          • Instagram Ads (2)
                                                                                                          • Instagram Ads (3)
                                                                                                          • Slide 124
                                                                                                          • Slide 125
                                                                                                          • Slide 126
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                                                                                                          • Slide 159
                                                                                                          • Slide 160
                                                                                                          • Slide 161
                                                                                                          • Slide 162
                                                                                                          • Slide 163

                                                                                                            ChrisPulleyccpdigitalcomemfl teedubya

                                                                                                            WAYS TO PROMOTE

                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                            bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

                                                                                                            bull Micro-targeting Ideal Customers

                                                                                                            bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

                                                                                                            ChrisPulleyccpdigitalcomemfl teedubya

                                                                                                            Google Buy Button on SERPS

                                                                                                            ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

                                                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

                                                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

                                                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

                                                                                                            Google+ Communities

                                                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                            Facebook Groups

                                                                                                            INFLUENCER OUTREACH

                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                            teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                                                                                                            ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                            GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            BuzzStream Buzzstream httpwwwBuzzStreamcom

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            GroupHigh grouphigh httpwwwgrouphighcom

                                                                                                            teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                            kciabcbcshttpGetLittleBirdcom

                                                                                                            Nimble nimble httpnimblecom

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            teedubya

                                                                                                            VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            teedubya

                                                                                                            EmailHunter EmailHunter httpemailhunterco

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            teedubyaConspire Conspire httpconspirecom

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            teedubya

                                                                                                            Outreach Outreach_io httpoutreachio

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            teedubya

                                                                                                            Advocate Engagement Platforms

                                                                                                            ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                            Hashtags httphashtagsorg

                                                                                                            Use hashtags to search for threads about subjects such as socialselling

                                                                                                            ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                                                                                            Digital Advertising

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            The Advertising Quandary

                                                                                                            ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                                                                                            -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            Digital AdvertisingHighly-targeted relevant traffic to your site

                                                                                                            bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            PAID SEARCH AND SEO

                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                            ccpglobalcommartechconf teedubya

                                                                                                            ccpglobalcommartechconf teedubya

                                                                                                            ccpglobalcommartechconf teedubya

                                                                                                            Harness data explosion for better ad predictionsYesterdayrsquos data

                                                                                                            5 ndash 8 data points Every possible data point about a clickvs

                                                                                                            Premature relationship of page views to purchase

                                                                                                            probability

                                                                                                            15

                                                                                                            10

                                                                                                            5

                                                                                                            -20 -10 10 20 30 40 50 60

                                                                                                            In depth seasonality and other insights

                                                                                                            15

                                                                                                            10

                                                                                                            5

                                                                                                            -20 -10 10 20 30 40 50 60

                                                                                                            Todayrsquos data

                                                                                                            ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                                                                            Week 3 4 5 6

                                                                                                            31

                                                                                                            6370

                                                                                                            105

                                                                                                            Not QuanticMind QuanticMindGross

                                                                                                            Margin Lift

                                                                                                            CONTENT PAID AMPLIFICATION

                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                            Interest Graph Actions on Content

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            Keywords Yes No

                                                                                                            Likes No Yes

                                                                                                            Demographics Limited Extensive

                                                                                                            Psychographics No Yes

                                                                                                            Geography Yes Yes

                                                                                                            Internal URL No Yes

                                                                                                            External URL Yes Yes

                                                                                                            Purchase Intent Learn Research None

                                                                                                            Sales Cycle Short Long

                                                                                                            Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            teedubya

                                                                                                            Facebook Graph Search opens up many different opportunities

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            teedubya

                                                                                                            Facebook Graph Search opens up many different opportunities BRO

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            $240 billion

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                            Pixels Pixels Pixels

                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                            Pixels Pixels Pixels

                                                                                                            $240 billion

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            Advanced Ad Targeting

                                                                                                            Advanced Targeting

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            Advanced Targeting

                                                                                                            ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                                            Third-Party Databases

                                                                                                            Combine Facebook data and interest targeting

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            Workforce Targeting

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            $240 billion

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            Some Facts About Facebook

                                                                                                            Before We Move On Water Breakhellip

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            Number of monthly active users144 billion

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            Lead Ads

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            Instagram Ads

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            Instagram Ads

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            Instagram Ads

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            Account Based Social Selling

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            Wal-Mart

                                                                                                            7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                            Wal-Mart Inception

                                                                                                            teedubya

                                                                                                            Sniply sniply httpsniply

                                                                                                            2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                            Starbucks Inception

                                                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                            Native Adverti$$$ng

                                                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                            ccpglobalcomcmworld teedubya

                                                                                                            Pinterest Advertising

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                            StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                            Twitter Advertising

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            TWITTER ADVERTISING OPTIONS

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                            This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                            Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                            BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                            Promoted Accounts

                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                            Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                            Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                            MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                            Promoted Trends

                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                            Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                            A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                            Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                            AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                            Promoted Tweets

                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                            Geo

                                                                                                            Target users based on

                                                                                                            geographic location

                                                                                                            Narrow in on key markets

                                                                                                            Search

                                                                                                            Target users who are searching

                                                                                                            on relevant keywords

                                                                                                            Ensure relevancy

                                                                                                            Followers

                                                                                                            Target your Followers

                                                                                                            Leverage brand advocates

                                                                                                            Interest

                                                                                                            Target users based on their

                                                                                                            interests

                                                                                                            Resonate with users

                                                                                                            Mobile

                                                                                                            Target users on the go

                                                                                                            Reach at point-of-purchase

                                                                                                            Look-a-likes

                                                                                                            Target users who are similar to your followers

                                                                                                            Increase potential reach

                                                                                                            Gender

                                                                                                            Target users based on gender

                                                                                                            Ensure Interest

                                                                                                            relevancy

                                                                                                            Twitter Targeting Tools

                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            YouTube Ads

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            Outbrain Outbrain httpoutbraincom

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            Taboola Taboola httptaboolacom

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            Facebook Talent Acquisition

                                                                                                            Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                            bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                            bull lower your recruiting costs and save you time

                                                                                                            bull target competitors location and even job titles to attract your ideal candidates

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            Facebook Graph Search allows for Social HR Recruiting

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            Target Your Candidates

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                            Hero Image

                                                                                                            wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                            Women Engineers

                                                                                                            wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                            Culture

                                                                                                            >

                                                                                                            Drive Candidates to Your Funnel

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            teedubya

                                                                                                            Facebook Graph Search allows for Social HR Recruiting

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            Reach Your Recruiting Goals

                                                                                                            14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                            And Growinghellip

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            teedubya

                                                                                                            17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                            teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                            Connect on LinkedIn httplinkedincominteedubya

                                                                                                            • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                            • Slide 2
                                                                                                            • Slide 3
                                                                                                            • Slide 4
                                                                                                            • Slide 5
                                                                                                            • Slide 6
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                                                                                                            • Slide 11
                                                                                                            • Slide 12
                                                                                                            • Confusing
                                                                                                            • Slide 14
                                                                                                            • Silos and Silos of Data
                                                                                                            • Slide 16
                                                                                                            • Slide 17
                                                                                                            • Coordinate Your Efforts
                                                                                                            • Slide 19
                                                                                                            • Slide 20
                                                                                                            • Slide 21
                                                                                                            • Why Content Marketing
                                                                                                            • Slide 23
                                                                                                            • Slide 24
                                                                                                            • Slide 25
                                                                                                            • Content
                                                                                                            • Slide 27
                                                                                                            • Slide 28
                                                                                                            • Slide 29
                                                                                                            • Slide 30
                                                                                                            • Slide 31
                                                                                                            • Content Creation
                                                                                                            • Slide 33
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                                                                                                            • Slide 35
                                                                                                            • Slide 36
                                                                                                            • Content Planning amp Research
                                                                                                            • Slide 38
                                                                                                            • Slide 39
                                                                                                            • Content Curation
                                                                                                            • Slide 41
                                                                                                            • Slide 42
                                                                                                            • Slide 43
                                                                                                            • Content Scheduling amp distribution
                                                                                                            • Slide 45
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                                                                                                            • Slide 47
                                                                                                            • Slide 48
                                                                                                            • Slide 49
                                                                                                            • Slide 50
                                                                                                            • Slide 51
                                                                                                            • Content Amplification Tactics
                                                                                                            • Slide 53
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                                                                                                            • Slide 55
                                                                                                            • Slide 56
                                                                                                            • Ways to Promote
                                                                                                            • Slide 58
                                                                                                            • Google Buy Button on SERPS
                                                                                                            • Slide 60
                                                                                                            • Slide 61
                                                                                                            • Slide 62
                                                                                                            • Slide 63
                                                                                                            • Slide 64
                                                                                                            • Influencer Outreach
                                                                                                            • Slide 66
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                                                                                                            • Slide 86
                                                                                                            • Slide 87
                                                                                                            • Paid Search and SEO
                                                                                                            • Slide 89
                                                                                                            • Slide 90
                                                                                                            • Harness data explosion for better ad predictions
                                                                                                            • Slide 92
                                                                                                            • Content Paid Amplification
                                                                                                            • Slide 94
                                                                                                            • Interest Graph Actions on Content
                                                                                                            • Slide 96
                                                                                                            • Impact of Targeted Social Advertising
                                                                                                            • Slide 98
                                                                                                            • Slide 99
                                                                                                            • Slide 100
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                                                                                                            • Before We Move On Water Breakhellip
                                                                                                            • Slide 113
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                                                                                                            • Slide 115
                                                                                                            • Slide 116
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                                                                                                            • Slide 120
                                                                                                            • Instagram Ads
                                                                                                            • Instagram Ads (2)
                                                                                                            • Instagram Ads (3)
                                                                                                            • Slide 124
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                                                                                                              WAYS TO PROMOTE

                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                              bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

                                                                                                              bull Micro-targeting Ideal Customers

                                                                                                              bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

                                                                                                              ChrisPulleyccpdigitalcomemfl teedubya

                                                                                                              Google Buy Button on SERPS

                                                                                                              ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

                                                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

                                                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

                                                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

                                                                                                              Google+ Communities

                                                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                              Facebook Groups

                                                                                                              INFLUENCER OUTREACH

                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                              teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                                                                                                              ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                              GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              BuzzStream Buzzstream httpwwwBuzzStreamcom

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              GroupHigh grouphigh httpwwwgrouphighcom

                                                                                                              teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                              kciabcbcshttpGetLittleBirdcom

                                                                                                              Nimble nimble httpnimblecom

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              teedubya

                                                                                                              VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              teedubya

                                                                                                              EmailHunter EmailHunter httpemailhunterco

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              teedubyaConspire Conspire httpconspirecom

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              teedubya

                                                                                                              Outreach Outreach_io httpoutreachio

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              teedubya

                                                                                                              Advocate Engagement Platforms

                                                                                                              ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                              Hashtags httphashtagsorg

                                                                                                              Use hashtags to search for threads about subjects such as socialselling

                                                                                                              ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                                                                                              Digital Advertising

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              The Advertising Quandary

                                                                                                              ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                                                                                              -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              Digital AdvertisingHighly-targeted relevant traffic to your site

                                                                                                              bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              PAID SEARCH AND SEO

                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                              ccpglobalcommartechconf teedubya

                                                                                                              ccpglobalcommartechconf teedubya

                                                                                                              ccpglobalcommartechconf teedubya

                                                                                                              Harness data explosion for better ad predictionsYesterdayrsquos data

                                                                                                              5 ndash 8 data points Every possible data point about a clickvs

                                                                                                              Premature relationship of page views to purchase

                                                                                                              probability

                                                                                                              15

                                                                                                              10

                                                                                                              5

                                                                                                              -20 -10 10 20 30 40 50 60

                                                                                                              In depth seasonality and other insights

                                                                                                              15

                                                                                                              10

                                                                                                              5

                                                                                                              -20 -10 10 20 30 40 50 60

                                                                                                              Todayrsquos data

                                                                                                              ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                                                                              Week 3 4 5 6

                                                                                                              31

                                                                                                              6370

                                                                                                              105

                                                                                                              Not QuanticMind QuanticMindGross

                                                                                                              Margin Lift

                                                                                                              CONTENT PAID AMPLIFICATION

                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                              Interest Graph Actions on Content

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              Keywords Yes No

                                                                                                              Likes No Yes

                                                                                                              Demographics Limited Extensive

                                                                                                              Psychographics No Yes

                                                                                                              Geography Yes Yes

                                                                                                              Internal URL No Yes

                                                                                                              External URL Yes Yes

                                                                                                              Purchase Intent Learn Research None

                                                                                                              Sales Cycle Short Long

                                                                                                              Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              teedubya

                                                                                                              Facebook Graph Search opens up many different opportunities

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              teedubya

                                                                                                              Facebook Graph Search opens up many different opportunities BRO

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              $240 billion

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                              Pixels Pixels Pixels

                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                              Pixels Pixels Pixels

                                                                                                              $240 billion

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              Advanced Ad Targeting

                                                                                                              Advanced Targeting

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              Advanced Targeting

                                                                                                              ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                                              Third-Party Databases

                                                                                                              Combine Facebook data and interest targeting

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              Workforce Targeting

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              $240 billion

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              Some Facts About Facebook

                                                                                                              Before We Move On Water Breakhellip

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              Number of monthly active users144 billion

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              Lead Ads

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              Instagram Ads

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              Instagram Ads

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              Instagram Ads

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              Account Based Social Selling

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              Wal-Mart

                                                                                                              7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                              Wal-Mart Inception

                                                                                                              teedubya

                                                                                                              Sniply sniply httpsniply

                                                                                                              2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                              Starbucks Inception

                                                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                              Native Adverti$$$ng

                                                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                              ccpglobalcomcmworld teedubya

                                                                                                              Pinterest Advertising

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                              StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                              Twitter Advertising

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              TWITTER ADVERTISING OPTIONS

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                              This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                              Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                              BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                              Promoted Accounts

                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                              Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                              Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                              MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                              Promoted Trends

                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                              Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                              A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                              Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                              AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                              Promoted Tweets

                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                              Geo

                                                                                                              Target users based on

                                                                                                              geographic location

                                                                                                              Narrow in on key markets

                                                                                                              Search

                                                                                                              Target users who are searching

                                                                                                              on relevant keywords

                                                                                                              Ensure relevancy

                                                                                                              Followers

                                                                                                              Target your Followers

                                                                                                              Leverage brand advocates

                                                                                                              Interest

                                                                                                              Target users based on their

                                                                                                              interests

                                                                                                              Resonate with users

                                                                                                              Mobile

                                                                                                              Target users on the go

                                                                                                              Reach at point-of-purchase

                                                                                                              Look-a-likes

                                                                                                              Target users who are similar to your followers

                                                                                                              Increase potential reach

                                                                                                              Gender

                                                                                                              Target users based on gender

                                                                                                              Ensure Interest

                                                                                                              relevancy

                                                                                                              Twitter Targeting Tools

                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              YouTube Ads

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              Outbrain Outbrain httpoutbraincom

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              Taboola Taboola httptaboolacom

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              Facebook Talent Acquisition

                                                                                                              Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                              bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                              bull lower your recruiting costs and save you time

                                                                                                              bull target competitors location and even job titles to attract your ideal candidates

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              Facebook Graph Search allows for Social HR Recruiting

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              Target Your Candidates

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                              Hero Image

                                                                                                              wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                              Women Engineers

                                                                                                              wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                              Culture

                                                                                                              >

                                                                                                              Drive Candidates to Your Funnel

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              teedubya

                                                                                                              Facebook Graph Search allows for Social HR Recruiting

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              Reach Your Recruiting Goals

                                                                                                              14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                              And Growinghellip

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              teedubya

                                                                                                              17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                              teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                              Connect on LinkedIn httplinkedincominteedubya

                                                                                                              • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                              • Slide 2
                                                                                                              • Slide 3
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                                                                                                              • Slide 8
                                                                                                              • Slide 9
                                                                                                              • Slide 10
                                                                                                              • Slide 11
                                                                                                              • Slide 12
                                                                                                              • Confusing
                                                                                                              • Slide 14
                                                                                                              • Silos and Silos of Data
                                                                                                              • Slide 16
                                                                                                              • Slide 17
                                                                                                              • Coordinate Your Efforts
                                                                                                              • Slide 19
                                                                                                              • Slide 20
                                                                                                              • Slide 21
                                                                                                              • Why Content Marketing
                                                                                                              • Slide 23
                                                                                                              • Slide 24
                                                                                                              • Slide 25
                                                                                                              • Content
                                                                                                              • Slide 27
                                                                                                              • Slide 28
                                                                                                              • Slide 29
                                                                                                              • Slide 30
                                                                                                              • Slide 31
                                                                                                              • Content Creation
                                                                                                              • Slide 33
                                                                                                              • Slide 34
                                                                                                              • Slide 35
                                                                                                              • Slide 36
                                                                                                              • Content Planning amp Research
                                                                                                              • Slide 38
                                                                                                              • Slide 39
                                                                                                              • Content Curation
                                                                                                              • Slide 41
                                                                                                              • Slide 42
                                                                                                              • Slide 43
                                                                                                              • Content Scheduling amp distribution
                                                                                                              • Slide 45
                                                                                                              • Slide 46
                                                                                                              • Slide 47
                                                                                                              • Slide 48
                                                                                                              • Slide 49
                                                                                                              • Slide 50
                                                                                                              • Slide 51
                                                                                                              • Content Amplification Tactics
                                                                                                              • Slide 53
                                                                                                              • Slide 54
                                                                                                              • Slide 55
                                                                                                              • Slide 56
                                                                                                              • Ways to Promote
                                                                                                              • Slide 58
                                                                                                              • Google Buy Button on SERPS
                                                                                                              • Slide 60
                                                                                                              • Slide 61
                                                                                                              • Slide 62
                                                                                                              • Slide 63
                                                                                                              • Slide 64
                                                                                                              • Influencer Outreach
                                                                                                              • Slide 66
                                                                                                              • Slide 67
                                                                                                              • Slide 68
                                                                                                              • Slide 69
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                                                                                                              • Slide 84
                                                                                                              • Slide 85
                                                                                                              • Slide 86
                                                                                                              • Slide 87
                                                                                                              • Paid Search and SEO
                                                                                                              • Slide 89
                                                                                                              • Slide 90
                                                                                                              • Harness data explosion for better ad predictions
                                                                                                              • Slide 92
                                                                                                              • Content Paid Amplification
                                                                                                              • Slide 94
                                                                                                              • Interest Graph Actions on Content
                                                                                                              • Slide 96
                                                                                                              • Impact of Targeted Social Advertising
                                                                                                              • Slide 98
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                                                                                                              • Before We Move On Water Breakhellip
                                                                                                              • Slide 113
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                                                                                                              • Instagram Ads
                                                                                                              • Instagram Ads (2)
                                                                                                              • Instagram Ads (3)
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                                                                                                                ChrisPulleyccpdigitalcomemfl teedubya

                                                                                                                Google Buy Button on SERPS

                                                                                                                ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

                                                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

                                                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

                                                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

                                                                                                                Google+ Communities

                                                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                Facebook Groups

                                                                                                                INFLUENCER OUTREACH

                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                                                                                                                ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                BuzzStream Buzzstream httpwwwBuzzStreamcom

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                GroupHigh grouphigh httpwwwgrouphighcom

                                                                                                                teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                                kciabcbcshttpGetLittleBirdcom

                                                                                                                Nimble nimble httpnimblecom

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                teedubya

                                                                                                                VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                teedubya

                                                                                                                EmailHunter EmailHunter httpemailhunterco

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                teedubyaConspire Conspire httpconspirecom

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                teedubya

                                                                                                                Outreach Outreach_io httpoutreachio

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                teedubya

                                                                                                                Advocate Engagement Platforms

                                                                                                                ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                Hashtags httphashtagsorg

                                                                                                                Use hashtags to search for threads about subjects such as socialselling

                                                                                                                ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                                                                                                Digital Advertising

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                The Advertising Quandary

                                                                                                                ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                                                                                                -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                Digital AdvertisingHighly-targeted relevant traffic to your site

                                                                                                                bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                PAID SEARCH AND SEO

                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                ccpglobalcommartechconf teedubya

                                                                                                                ccpglobalcommartechconf teedubya

                                                                                                                ccpglobalcommartechconf teedubya

                                                                                                                Harness data explosion for better ad predictionsYesterdayrsquos data

                                                                                                                5 ndash 8 data points Every possible data point about a clickvs

                                                                                                                Premature relationship of page views to purchase

                                                                                                                probability

                                                                                                                15

                                                                                                                10

                                                                                                                5

                                                                                                                -20 -10 10 20 30 40 50 60

                                                                                                                In depth seasonality and other insights

                                                                                                                15

                                                                                                                10

                                                                                                                5

                                                                                                                -20 -10 10 20 30 40 50 60

                                                                                                                Todayrsquos data

                                                                                                                ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                                                                                Week 3 4 5 6

                                                                                                                31

                                                                                                                6370

                                                                                                                105

                                                                                                                Not QuanticMind QuanticMindGross

                                                                                                                Margin Lift

                                                                                                                CONTENT PAID AMPLIFICATION

                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                Interest Graph Actions on Content

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                Keywords Yes No

                                                                                                                Likes No Yes

                                                                                                                Demographics Limited Extensive

                                                                                                                Psychographics No Yes

                                                                                                                Geography Yes Yes

                                                                                                                Internal URL No Yes

                                                                                                                External URL Yes Yes

                                                                                                                Purchase Intent Learn Research None

                                                                                                                Sales Cycle Short Long

                                                                                                                Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                teedubya

                                                                                                                Facebook Graph Search opens up many different opportunities

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                teedubya

                                                                                                                Facebook Graph Search opens up many different opportunities BRO

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                $240 billion

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                Pixels Pixels Pixels

                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                Pixels Pixels Pixels

                                                                                                                $240 billion

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                Advanced Ad Targeting

                                                                                                                Advanced Targeting

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                Advanced Targeting

                                                                                                                ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                                                Third-Party Databases

                                                                                                                Combine Facebook data and interest targeting

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                Workforce Targeting

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                $240 billion

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                Some Facts About Facebook

                                                                                                                Before We Move On Water Breakhellip

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                Number of monthly active users144 billion

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                Lead Ads

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                Instagram Ads

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                Instagram Ads

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                Instagram Ads

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                Account Based Social Selling

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                Wal-Mart

                                                                                                                7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                Wal-Mart Inception

                                                                                                                teedubya

                                                                                                                Sniply sniply httpsniply

                                                                                                                2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                Starbucks Inception

                                                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                Native Adverti$$$ng

                                                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                ccpglobalcomcmworld teedubya

                                                                                                                Pinterest Advertising

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                Twitter Advertising

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                TWITTER ADVERTISING OPTIONS

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                Promoted Accounts

                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                Promoted Trends

                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                Promoted Tweets

                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                Geo

                                                                                                                Target users based on

                                                                                                                geographic location

                                                                                                                Narrow in on key markets

                                                                                                                Search

                                                                                                                Target users who are searching

                                                                                                                on relevant keywords

                                                                                                                Ensure relevancy

                                                                                                                Followers

                                                                                                                Target your Followers

                                                                                                                Leverage brand advocates

                                                                                                                Interest

                                                                                                                Target users based on their

                                                                                                                interests

                                                                                                                Resonate with users

                                                                                                                Mobile

                                                                                                                Target users on the go

                                                                                                                Reach at point-of-purchase

                                                                                                                Look-a-likes

                                                                                                                Target users who are similar to your followers

                                                                                                                Increase potential reach

                                                                                                                Gender

                                                                                                                Target users based on gender

                                                                                                                Ensure Interest

                                                                                                                relevancy

                                                                                                                Twitter Targeting Tools

                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                YouTube Ads

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                Outbrain Outbrain httpoutbraincom

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                Taboola Taboola httptaboolacom

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                Facebook Talent Acquisition

                                                                                                                Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                bull lower your recruiting costs and save you time

                                                                                                                bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                Facebook Graph Search allows for Social HR Recruiting

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                Target Your Candidates

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                Hero Image

                                                                                                                wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                Women Engineers

                                                                                                                wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                Culture

                                                                                                                >

                                                                                                                Drive Candidates to Your Funnel

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                teedubya

                                                                                                                Facebook Graph Search allows for Social HR Recruiting

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                Reach Your Recruiting Goals

                                                                                                                14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                And Growinghellip

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                teedubya

                                                                                                                17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                Connect on LinkedIn httplinkedincominteedubya

                                                                                                                • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                • Slide 2
                                                                                                                • Slide 3
                                                                                                                • Slide 4
                                                                                                                • Slide 5
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                                                                                                                • Slide 8
                                                                                                                • Slide 9
                                                                                                                • Slide 10
                                                                                                                • Slide 11
                                                                                                                • Slide 12
                                                                                                                • Confusing
                                                                                                                • Slide 14
                                                                                                                • Silos and Silos of Data
                                                                                                                • Slide 16
                                                                                                                • Slide 17
                                                                                                                • Coordinate Your Efforts
                                                                                                                • Slide 19
                                                                                                                • Slide 20
                                                                                                                • Slide 21
                                                                                                                • Why Content Marketing
                                                                                                                • Slide 23
                                                                                                                • Slide 24
                                                                                                                • Slide 25
                                                                                                                • Content
                                                                                                                • Slide 27
                                                                                                                • Slide 28
                                                                                                                • Slide 29
                                                                                                                • Slide 30
                                                                                                                • Slide 31
                                                                                                                • Content Creation
                                                                                                                • Slide 33
                                                                                                                • Slide 34
                                                                                                                • Slide 35
                                                                                                                • Slide 36
                                                                                                                • Content Planning amp Research
                                                                                                                • Slide 38
                                                                                                                • Slide 39
                                                                                                                • Content Curation
                                                                                                                • Slide 41
                                                                                                                • Slide 42
                                                                                                                • Slide 43
                                                                                                                • Content Scheduling amp distribution
                                                                                                                • Slide 45
                                                                                                                • Slide 46
                                                                                                                • Slide 47
                                                                                                                • Slide 48
                                                                                                                • Slide 49
                                                                                                                • Slide 50
                                                                                                                • Slide 51
                                                                                                                • Content Amplification Tactics
                                                                                                                • Slide 53
                                                                                                                • Slide 54
                                                                                                                • Slide 55
                                                                                                                • Slide 56
                                                                                                                • Ways to Promote
                                                                                                                • Slide 58
                                                                                                                • Google Buy Button on SERPS
                                                                                                                • Slide 60
                                                                                                                • Slide 61
                                                                                                                • Slide 62
                                                                                                                • Slide 63
                                                                                                                • Slide 64
                                                                                                                • Influencer Outreach
                                                                                                                • Slide 66
                                                                                                                • Slide 67
                                                                                                                • Slide 68
                                                                                                                • Slide 69
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                                                                                                                • Slide 83
                                                                                                                • Slide 84
                                                                                                                • Slide 85
                                                                                                                • Slide 86
                                                                                                                • Slide 87
                                                                                                                • Paid Search and SEO
                                                                                                                • Slide 89
                                                                                                                • Slide 90
                                                                                                                • Harness data explosion for better ad predictions
                                                                                                                • Slide 92
                                                                                                                • Content Paid Amplification
                                                                                                                • Slide 94
                                                                                                                • Interest Graph Actions on Content
                                                                                                                • Slide 96
                                                                                                                • Impact of Targeted Social Advertising
                                                                                                                • Slide 98
                                                                                                                • Slide 99
                                                                                                                • Slide 100
                                                                                                                • Slide 101
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                                                                                                                • Slide 108
                                                                                                                • Slide 109
                                                                                                                • Slide 110
                                                                                                                • Slide 111
                                                                                                                • Before We Move On Water Breakhellip
                                                                                                                • Slide 113
                                                                                                                • Slide 114
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                                                                                                                • Slide 119
                                                                                                                • Slide 120
                                                                                                                • Instagram Ads
                                                                                                                • Instagram Ads (2)
                                                                                                                • Instagram Ads (3)
                                                                                                                • Slide 124
                                                                                                                • Slide 125
                                                                                                                • Slide 126
                                                                                                                • Slide 127
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                                                                                                                  Google Buy Button on SERPS

                                                                                                                  ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

                                                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

                                                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

                                                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

                                                                                                                  Google+ Communities

                                                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                  Facebook Groups

                                                                                                                  INFLUENCER OUTREACH

                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                  teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                                                                                                                  ccpglobalcomcmworldccpdigitalcomemfl teedubya

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                                                                                                                  GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                  BuzzStream Buzzstream httpwwwBuzzStreamcom

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                                                                                                                  GroupHigh grouphigh httpwwwgrouphighcom

                                                                                                                  teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                                  kciabcbcshttpGetLittleBirdcom

                                                                                                                  Nimble nimble httpnimblecom

                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                  teedubya

                                                                                                                  VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                  teedubya

                                                                                                                  EmailHunter EmailHunter httpemailhunterco

                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                  teedubyaConspire Conspire httpconspirecom

                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                  teedubya

                                                                                                                  Outreach Outreach_io httpoutreachio

                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                  teedubya

                                                                                                                  Advocate Engagement Platforms

                                                                                                                  ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                  Hashtags httphashtagsorg

                                                                                                                  Use hashtags to search for threads about subjects such as socialselling

                                                                                                                  ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                                                                                                  Digital Advertising

                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                  The Advertising Quandary

                                                                                                                  ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                                                                                                  -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                  Digital AdvertisingHighly-targeted relevant traffic to your site

                                                                                                                  bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                  PAID SEARCH AND SEO

                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                  ccpglobalcommartechconf teedubya

                                                                                                                  ccpglobalcommartechconf teedubya

                                                                                                                  ccpglobalcommartechconf teedubya

                                                                                                                  Harness data explosion for better ad predictionsYesterdayrsquos data

                                                                                                                  5 ndash 8 data points Every possible data point about a clickvs

                                                                                                                  Premature relationship of page views to purchase

                                                                                                                  probability

                                                                                                                  15

                                                                                                                  10

                                                                                                                  5

                                                                                                                  -20 -10 10 20 30 40 50 60

                                                                                                                  In depth seasonality and other insights

                                                                                                                  15

                                                                                                                  10

                                                                                                                  5

                                                                                                                  -20 -10 10 20 30 40 50 60

                                                                                                                  Todayrsquos data

                                                                                                                  ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                                                                                  Week 3 4 5 6

                                                                                                                  31

                                                                                                                  6370

                                                                                                                  105

                                                                                                                  Not QuanticMind QuanticMindGross

                                                                                                                  Margin Lift

                                                                                                                  CONTENT PAID AMPLIFICATION

                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                  Interest Graph Actions on Content

                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                  Keywords Yes No

                                                                                                                  Likes No Yes

                                                                                                                  Demographics Limited Extensive

                                                                                                                  Psychographics No Yes

                                                                                                                  Geography Yes Yes

                                                                                                                  Internal URL No Yes

                                                                                                                  External URL Yes Yes

                                                                                                                  Purchase Intent Learn Research None

                                                                                                                  Sales Cycle Short Long

                                                                                                                  Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                  teedubya

                                                                                                                  Facebook Graph Search opens up many different opportunities

                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                  teedubya

                                                                                                                  Facebook Graph Search opens up many different opportunities BRO

                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                  $240 billion

                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                  Pixels Pixels Pixels

                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                  Pixels Pixels Pixels

                                                                                                                  $240 billion

                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                  Advanced Ad Targeting

                                                                                                                  Advanced Targeting

                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                  Advanced Targeting

                                                                                                                  ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                                                  Third-Party Databases

                                                                                                                  Combine Facebook data and interest targeting

                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                  Workforce Targeting

                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                  Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                  $240 billion

                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                  Some Facts About Facebook

                                                                                                                  Before We Move On Water Breakhellip

                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                  Number of monthly active users144 billion

                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                  Lead Ads

                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                  Instagram Ads

                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                  Instagram Ads

                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                  Instagram Ads

                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                  Account Based Social Selling

                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                  Wal-Mart

                                                                                                                  7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                  Wal-Mart Inception

                                                                                                                  teedubya

                                                                                                                  Sniply sniply httpsniply

                                                                                                                  2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                  Starbucks Inception

                                                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                  Native Adverti$$$ng

                                                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                  ccpglobalcomcmworld teedubya

                                                                                                                  Pinterest Advertising

                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                  ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                  StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                  Twitter Advertising

                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                  TWITTER ADVERTISING OPTIONS

                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                  Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                  This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                  Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                  BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                  Promoted Accounts

                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                  Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                  Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                  MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                  Promoted Trends

                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                  Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                  A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                  Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                  AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                  Promoted Tweets

                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                  Geo

                                                                                                                  Target users based on

                                                                                                                  geographic location

                                                                                                                  Narrow in on key markets

                                                                                                                  Search

                                                                                                                  Target users who are searching

                                                                                                                  on relevant keywords

                                                                                                                  Ensure relevancy

                                                                                                                  Followers

                                                                                                                  Target your Followers

                                                                                                                  Leverage brand advocates

                                                                                                                  Interest

                                                                                                                  Target users based on their

                                                                                                                  interests

                                                                                                                  Resonate with users

                                                                                                                  Mobile

                                                                                                                  Target users on the go

                                                                                                                  Reach at point-of-purchase

                                                                                                                  Look-a-likes

                                                                                                                  Target users who are similar to your followers

                                                                                                                  Increase potential reach

                                                                                                                  Gender

                                                                                                                  Target users based on gender

                                                                                                                  Ensure Interest

                                                                                                                  relevancy

                                                                                                                  Twitter Targeting Tools

                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                  YouTube Ads

                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                  Outbrain Outbrain httpoutbraincom

                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                  Taboola Taboola httptaboolacom

                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                  Facebook Talent Acquisition

                                                                                                                  Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                  bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                  bull lower your recruiting costs and save you time

                                                                                                                  bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                  Facebook Graph Search allows for Social HR Recruiting

                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                  Target Your Candidates

                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                  wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                  Hero Image

                                                                                                                  wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                  Women Engineers

                                                                                                                  wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                  Culture

                                                                                                                  >

                                                                                                                  Drive Candidates to Your Funnel

                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                  teedubya

                                                                                                                  Facebook Graph Search allows for Social HR Recruiting

                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                  Reach Your Recruiting Goals

                                                                                                                  14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                  Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                  And Growinghellip

                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                  teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                  teedubya

                                                                                                                  17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                  teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                  Connect on LinkedIn httplinkedincominteedubya

                                                                                                                  • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                  • Slide 2
                                                                                                                  • Slide 3
                                                                                                                  • Slide 4
                                                                                                                  • Slide 5
                                                                                                                  • Slide 6
                                                                                                                  • Slide 7
                                                                                                                  • Slide 8
                                                                                                                  • Slide 9
                                                                                                                  • Slide 10
                                                                                                                  • Slide 11
                                                                                                                  • Slide 12
                                                                                                                  • Confusing
                                                                                                                  • Slide 14
                                                                                                                  • Silos and Silos of Data
                                                                                                                  • Slide 16
                                                                                                                  • Slide 17
                                                                                                                  • Coordinate Your Efforts
                                                                                                                  • Slide 19
                                                                                                                  • Slide 20
                                                                                                                  • Slide 21
                                                                                                                  • Why Content Marketing
                                                                                                                  • Slide 23
                                                                                                                  • Slide 24
                                                                                                                  • Slide 25
                                                                                                                  • Content
                                                                                                                  • Slide 27
                                                                                                                  • Slide 28
                                                                                                                  • Slide 29
                                                                                                                  • Slide 30
                                                                                                                  • Slide 31
                                                                                                                  • Content Creation
                                                                                                                  • Slide 33
                                                                                                                  • Slide 34
                                                                                                                  • Slide 35
                                                                                                                  • Slide 36
                                                                                                                  • Content Planning amp Research
                                                                                                                  • Slide 38
                                                                                                                  • Slide 39
                                                                                                                  • Content Curation
                                                                                                                  • Slide 41
                                                                                                                  • Slide 42
                                                                                                                  • Slide 43
                                                                                                                  • Content Scheduling amp distribution
                                                                                                                  • Slide 45
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                                                                                                                  • Slide 47
                                                                                                                  • Slide 48
                                                                                                                  • Slide 49
                                                                                                                  • Slide 50
                                                                                                                  • Slide 51
                                                                                                                  • Content Amplification Tactics
                                                                                                                  • Slide 53
                                                                                                                  • Slide 54
                                                                                                                  • Slide 55
                                                                                                                  • Slide 56
                                                                                                                  • Ways to Promote
                                                                                                                  • Slide 58
                                                                                                                  • Google Buy Button on SERPS
                                                                                                                  • Slide 60
                                                                                                                  • Slide 61
                                                                                                                  • Slide 62
                                                                                                                  • Slide 63
                                                                                                                  • Slide 64
                                                                                                                  • Influencer Outreach
                                                                                                                  • Slide 66
                                                                                                                  • Slide 67
                                                                                                                  • Slide 68
                                                                                                                  • Slide 69
                                                                                                                  • Slide 70
                                                                                                                  • Slide 71
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                                                                                                                  • Slide 78
                                                                                                                  • Slide 79
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                                                                                                                  • Slide 81
                                                                                                                  • Slide 82
                                                                                                                  • Slide 83
                                                                                                                  • Slide 84
                                                                                                                  • Slide 85
                                                                                                                  • Slide 86
                                                                                                                  • Slide 87
                                                                                                                  • Paid Search and SEO
                                                                                                                  • Slide 89
                                                                                                                  • Slide 90
                                                                                                                  • Harness data explosion for better ad predictions
                                                                                                                  • Slide 92
                                                                                                                  • Content Paid Amplification
                                                                                                                  • Slide 94
                                                                                                                  • Interest Graph Actions on Content
                                                                                                                  • Slide 96
                                                                                                                  • Impact of Targeted Social Advertising
                                                                                                                  • Slide 98
                                                                                                                  • Slide 99
                                                                                                                  • Slide 100
                                                                                                                  • Slide 101
                                                                                                                  • Slide 102
                                                                                                                  • Slide 103
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                                                                                                                  • Slide 105
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                                                                                                                  • Slide 107
                                                                                                                  • Slide 108
                                                                                                                  • Slide 109
                                                                                                                  • Slide 110
                                                                                                                  • Slide 111
                                                                                                                  • Before We Move On Water Breakhellip
                                                                                                                  • Slide 113
                                                                                                                  • Slide 114
                                                                                                                  • Slide 115
                                                                                                                  • Slide 116
                                                                                                                  • Slide 117
                                                                                                                  • Slide 118
                                                                                                                  • Slide 119
                                                                                                                  • Slide 120
                                                                                                                  • Instagram Ads
                                                                                                                  • Instagram Ads (2)
                                                                                                                  • Instagram Ads (3)
                                                                                                                  • Slide 124
                                                                                                                  • Slide 125
                                                                                                                  • Slide 126
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                                                                                                                  • Slide 143
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                                                                                                                  • Slide 152
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                                                                                                                  • Slide 155
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                                                                                                                  • Slide 159
                                                                                                                  • Slide 160
                                                                                                                  • Slide 161
                                                                                                                  • Slide 162
                                                                                                                  • Slide 163

                                                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

                                                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

                                                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

                                                                                                                    Google+ Communities

                                                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                    Facebook Groups

                                                                                                                    INFLUENCER OUTREACH

                                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                                    teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                                                                                                                    ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                                    GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    BuzzStream Buzzstream httpwwwBuzzStreamcom

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    GroupHigh grouphigh httpwwwgrouphighcom

                                                                                                                    teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                                    kciabcbcshttpGetLittleBirdcom

                                                                                                                    Nimble nimble httpnimblecom

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    teedubya

                                                                                                                    VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    teedubya

                                                                                                                    EmailHunter EmailHunter httpemailhunterco

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    teedubyaConspire Conspire httpconspirecom

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    teedubya

                                                                                                                    Outreach Outreach_io httpoutreachio

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    teedubya

                                                                                                                    Advocate Engagement Platforms

                                                                                                                    ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                    Hashtags httphashtagsorg

                                                                                                                    Use hashtags to search for threads about subjects such as socialselling

                                                                                                                    ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                                                                                                    Digital Advertising

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    The Advertising Quandary

                                                                                                                    ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                                                                                                    -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    Digital AdvertisingHighly-targeted relevant traffic to your site

                                                                                                                    bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    PAID SEARCH AND SEO

                                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                                    ccpglobalcommartechconf teedubya

                                                                                                                    ccpglobalcommartechconf teedubya

                                                                                                                    ccpglobalcommartechconf teedubya

                                                                                                                    Harness data explosion for better ad predictionsYesterdayrsquos data

                                                                                                                    5 ndash 8 data points Every possible data point about a clickvs

                                                                                                                    Premature relationship of page views to purchase

                                                                                                                    probability

                                                                                                                    15

                                                                                                                    10

                                                                                                                    5

                                                                                                                    -20 -10 10 20 30 40 50 60

                                                                                                                    In depth seasonality and other insights

                                                                                                                    15

                                                                                                                    10

                                                                                                                    5

                                                                                                                    -20 -10 10 20 30 40 50 60

                                                                                                                    Todayrsquos data

                                                                                                                    ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                                                                                    Week 3 4 5 6

                                                                                                                    31

                                                                                                                    6370

                                                                                                                    105

                                                                                                                    Not QuanticMind QuanticMindGross

                                                                                                                    Margin Lift

                                                                                                                    CONTENT PAID AMPLIFICATION

                                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                                    Interest Graph Actions on Content

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    Keywords Yes No

                                                                                                                    Likes No Yes

                                                                                                                    Demographics Limited Extensive

                                                                                                                    Psychographics No Yes

                                                                                                                    Geography Yes Yes

                                                                                                                    Internal URL No Yes

                                                                                                                    External URL Yes Yes

                                                                                                                    Purchase Intent Learn Research None

                                                                                                                    Sales Cycle Short Long

                                                                                                                    Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    teedubya

                                                                                                                    Facebook Graph Search opens up many different opportunities

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    teedubya

                                                                                                                    Facebook Graph Search opens up many different opportunities BRO

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    $240 billion

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                                    Pixels Pixels Pixels

                                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                                    Pixels Pixels Pixels

                                                                                                                    $240 billion

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    Advanced Ad Targeting

                                                                                                                    Advanced Targeting

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    Advanced Targeting

                                                                                                                    ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                                                    Third-Party Databases

                                                                                                                    Combine Facebook data and interest targeting

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    Workforce Targeting

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    $240 billion

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    Some Facts About Facebook

                                                                                                                    Before We Move On Water Breakhellip

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    Number of monthly active users144 billion

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    Lead Ads

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    Instagram Ads

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    Instagram Ads

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    Instagram Ads

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    Account Based Social Selling

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    Wal-Mart

                                                                                                                    7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                    Wal-Mart Inception

                                                                                                                    teedubya

                                                                                                                    Sniply sniply httpsniply

                                                                                                                    2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                    Starbucks Inception

                                                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                    Native Adverti$$$ng

                                                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                    ccpglobalcomcmworld teedubya

                                                                                                                    Pinterest Advertising

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                    StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                    Twitter Advertising

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    TWITTER ADVERTISING OPTIONS

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                    This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                    Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                    BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                    Promoted Accounts

                                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                                    Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                    Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                    MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                    Promoted Trends

                                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                                    Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                    A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                    Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                    AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                    Promoted Tweets

                                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                                    Geo

                                                                                                                    Target users based on

                                                                                                                    geographic location

                                                                                                                    Narrow in on key markets

                                                                                                                    Search

                                                                                                                    Target users who are searching

                                                                                                                    on relevant keywords

                                                                                                                    Ensure relevancy

                                                                                                                    Followers

                                                                                                                    Target your Followers

                                                                                                                    Leverage brand advocates

                                                                                                                    Interest

                                                                                                                    Target users based on their

                                                                                                                    interests

                                                                                                                    Resonate with users

                                                                                                                    Mobile

                                                                                                                    Target users on the go

                                                                                                                    Reach at point-of-purchase

                                                                                                                    Look-a-likes

                                                                                                                    Target users who are similar to your followers

                                                                                                                    Increase potential reach

                                                                                                                    Gender

                                                                                                                    Target users based on gender

                                                                                                                    Ensure Interest

                                                                                                                    relevancy

                                                                                                                    Twitter Targeting Tools

                                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    YouTube Ads

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    Outbrain Outbrain httpoutbraincom

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    Taboola Taboola httptaboolacom

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    Facebook Talent Acquisition

                                                                                                                    Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                    bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                    bull lower your recruiting costs and save you time

                                                                                                                    bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    Facebook Graph Search allows for Social HR Recruiting

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    Target Your Candidates

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                    Hero Image

                                                                                                                    wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                    Women Engineers

                                                                                                                    wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                    Culture

                                                                                                                    >

                                                                                                                    Drive Candidates to Your Funnel

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    teedubya

                                                                                                                    Facebook Graph Search allows for Social HR Recruiting

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    Reach Your Recruiting Goals

                                                                                                                    14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                    And Growinghellip

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    teedubya

                                                                                                                    17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                    teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                    Connect on LinkedIn httplinkedincominteedubya

                                                                                                                    • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                    • Slide 2
                                                                                                                    • Slide 3
                                                                                                                    • Slide 4
                                                                                                                    • Slide 5
                                                                                                                    • Slide 6
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                                                                                                                    • Slide 11
                                                                                                                    • Slide 12
                                                                                                                    • Confusing
                                                                                                                    • Slide 14
                                                                                                                    • Silos and Silos of Data
                                                                                                                    • Slide 16
                                                                                                                    • Slide 17
                                                                                                                    • Coordinate Your Efforts
                                                                                                                    • Slide 19
                                                                                                                    • Slide 20
                                                                                                                    • Slide 21
                                                                                                                    • Why Content Marketing
                                                                                                                    • Slide 23
                                                                                                                    • Slide 24
                                                                                                                    • Slide 25
                                                                                                                    • Content
                                                                                                                    • Slide 27
                                                                                                                    • Slide 28
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                                                                                                                    • Slide 30
                                                                                                                    • Slide 31
                                                                                                                    • Content Creation
                                                                                                                    • Slide 33
                                                                                                                    • Slide 34
                                                                                                                    • Slide 35
                                                                                                                    • Slide 36
                                                                                                                    • Content Planning amp Research
                                                                                                                    • Slide 38
                                                                                                                    • Slide 39
                                                                                                                    • Content Curation
                                                                                                                    • Slide 41
                                                                                                                    • Slide 42
                                                                                                                    • Slide 43
                                                                                                                    • Content Scheduling amp distribution
                                                                                                                    • Slide 45
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                                                                                                                    • Slide 47
                                                                                                                    • Slide 48
                                                                                                                    • Slide 49
                                                                                                                    • Slide 50
                                                                                                                    • Slide 51
                                                                                                                    • Content Amplification Tactics
                                                                                                                    • Slide 53
                                                                                                                    • Slide 54
                                                                                                                    • Slide 55
                                                                                                                    • Slide 56
                                                                                                                    • Ways to Promote
                                                                                                                    • Slide 58
                                                                                                                    • Google Buy Button on SERPS
                                                                                                                    • Slide 60
                                                                                                                    • Slide 61
                                                                                                                    • Slide 62
                                                                                                                    • Slide 63
                                                                                                                    • Slide 64
                                                                                                                    • Influencer Outreach
                                                                                                                    • Slide 66
                                                                                                                    • Slide 67
                                                                                                                    • Slide 68
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                                                                                                                    • Slide 83
                                                                                                                    • Slide 84
                                                                                                                    • Slide 85
                                                                                                                    • Slide 86
                                                                                                                    • Slide 87
                                                                                                                    • Paid Search and SEO
                                                                                                                    • Slide 89
                                                                                                                    • Slide 90
                                                                                                                    • Harness data explosion for better ad predictions
                                                                                                                    • Slide 92
                                                                                                                    • Content Paid Amplification
                                                                                                                    • Slide 94
                                                                                                                    • Interest Graph Actions on Content
                                                                                                                    • Slide 96
                                                                                                                    • Impact of Targeted Social Advertising
                                                                                                                    • Slide 98
                                                                                                                    • Slide 99
                                                                                                                    • Slide 100
                                                                                                                    • Slide 101
                                                                                                                    • Slide 102
                                                                                                                    • Slide 103
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                                                                                                                    • Slide 108
                                                                                                                    • Slide 109
                                                                                                                    • Slide 110
                                                                                                                    • Slide 111
                                                                                                                    • Before We Move On Water Breakhellip
                                                                                                                    • Slide 113
                                                                                                                    • Slide 114
                                                                                                                    • Slide 115
                                                                                                                    • Slide 116
                                                                                                                    • Slide 117
                                                                                                                    • Slide 118
                                                                                                                    • Slide 119
                                                                                                                    • Slide 120
                                                                                                                    • Instagram Ads
                                                                                                                    • Instagram Ads (2)
                                                                                                                    • Instagram Ads (3)
                                                                                                                    • Slide 124
                                                                                                                    • Slide 125
                                                                                                                    • Slide 126
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                                                                                                                    • Slide 162
                                                                                                                    • Slide 163

                                                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

                                                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

                                                                                                                      Google+ Communities

                                                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                      Facebook Groups

                                                                                                                      INFLUENCER OUTREACH

                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                      teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                                                                                                                      ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                      GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      BuzzStream Buzzstream httpwwwBuzzStreamcom

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      GroupHigh grouphigh httpwwwgrouphighcom

                                                                                                                      teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                                      kciabcbcshttpGetLittleBirdcom

                                                                                                                      Nimble nimble httpnimblecom

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      teedubya

                                                                                                                      VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      teedubya

                                                                                                                      EmailHunter EmailHunter httpemailhunterco

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      teedubyaConspire Conspire httpconspirecom

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      teedubya

                                                                                                                      Outreach Outreach_io httpoutreachio

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      teedubya

                                                                                                                      Advocate Engagement Platforms

                                                                                                                      ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                      Hashtags httphashtagsorg

                                                                                                                      Use hashtags to search for threads about subjects such as socialselling

                                                                                                                      ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                                                                                                      Digital Advertising

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      The Advertising Quandary

                                                                                                                      ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                                                                                                      -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      Digital AdvertisingHighly-targeted relevant traffic to your site

                                                                                                                      bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      PAID SEARCH AND SEO

                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                      ccpglobalcommartechconf teedubya

                                                                                                                      ccpglobalcommartechconf teedubya

                                                                                                                      ccpglobalcommartechconf teedubya

                                                                                                                      Harness data explosion for better ad predictionsYesterdayrsquos data

                                                                                                                      5 ndash 8 data points Every possible data point about a clickvs

                                                                                                                      Premature relationship of page views to purchase

                                                                                                                      probability

                                                                                                                      15

                                                                                                                      10

                                                                                                                      5

                                                                                                                      -20 -10 10 20 30 40 50 60

                                                                                                                      In depth seasonality and other insights

                                                                                                                      15

                                                                                                                      10

                                                                                                                      5

                                                                                                                      -20 -10 10 20 30 40 50 60

                                                                                                                      Todayrsquos data

                                                                                                                      ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                                                                                      Week 3 4 5 6

                                                                                                                      31

                                                                                                                      6370

                                                                                                                      105

                                                                                                                      Not QuanticMind QuanticMindGross

                                                                                                                      Margin Lift

                                                                                                                      CONTENT PAID AMPLIFICATION

                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                      Interest Graph Actions on Content

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      Keywords Yes No

                                                                                                                      Likes No Yes

                                                                                                                      Demographics Limited Extensive

                                                                                                                      Psychographics No Yes

                                                                                                                      Geography Yes Yes

                                                                                                                      Internal URL No Yes

                                                                                                                      External URL Yes Yes

                                                                                                                      Purchase Intent Learn Research None

                                                                                                                      Sales Cycle Short Long

                                                                                                                      Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      teedubya

                                                                                                                      Facebook Graph Search opens up many different opportunities

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      teedubya

                                                                                                                      Facebook Graph Search opens up many different opportunities BRO

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      $240 billion

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                      Pixels Pixels Pixels

                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                      Pixels Pixels Pixels

                                                                                                                      $240 billion

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      Advanced Ad Targeting

                                                                                                                      Advanced Targeting

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      Advanced Targeting

                                                                                                                      ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                                                      Third-Party Databases

                                                                                                                      Combine Facebook data and interest targeting

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      Workforce Targeting

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      $240 billion

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      Some Facts About Facebook

                                                                                                                      Before We Move On Water Breakhellip

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      Number of monthly active users144 billion

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      Lead Ads

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      Instagram Ads

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      Instagram Ads

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      Instagram Ads

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      Account Based Social Selling

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      Wal-Mart

                                                                                                                      7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                      Wal-Mart Inception

                                                                                                                      teedubya

                                                                                                                      Sniply sniply httpsniply

                                                                                                                      2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                      Starbucks Inception

                                                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                      Native Adverti$$$ng

                                                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                      ccpglobalcomcmworld teedubya

                                                                                                                      Pinterest Advertising

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                      StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                      Twitter Advertising

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      TWITTER ADVERTISING OPTIONS

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                      This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                      Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                      BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                      Promoted Accounts

                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                      Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                      Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                      MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                      Promoted Trends

                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                      Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                      A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                      Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                      AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                      Promoted Tweets

                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                      Geo

                                                                                                                      Target users based on

                                                                                                                      geographic location

                                                                                                                      Narrow in on key markets

                                                                                                                      Search

                                                                                                                      Target users who are searching

                                                                                                                      on relevant keywords

                                                                                                                      Ensure relevancy

                                                                                                                      Followers

                                                                                                                      Target your Followers

                                                                                                                      Leverage brand advocates

                                                                                                                      Interest

                                                                                                                      Target users based on their

                                                                                                                      interests

                                                                                                                      Resonate with users

                                                                                                                      Mobile

                                                                                                                      Target users on the go

                                                                                                                      Reach at point-of-purchase

                                                                                                                      Look-a-likes

                                                                                                                      Target users who are similar to your followers

                                                                                                                      Increase potential reach

                                                                                                                      Gender

                                                                                                                      Target users based on gender

                                                                                                                      Ensure Interest

                                                                                                                      relevancy

                                                                                                                      Twitter Targeting Tools

                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      YouTube Ads

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      Outbrain Outbrain httpoutbraincom

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      Taboola Taboola httptaboolacom

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      Facebook Talent Acquisition

                                                                                                                      Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                      bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                      bull lower your recruiting costs and save you time

                                                                                                                      bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      Facebook Graph Search allows for Social HR Recruiting

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      Target Your Candidates

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                      Hero Image

                                                                                                                      wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                      Women Engineers

                                                                                                                      wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                      Culture

                                                                                                                      >

                                                                                                                      Drive Candidates to Your Funnel

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      teedubya

                                                                                                                      Facebook Graph Search allows for Social HR Recruiting

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      Reach Your Recruiting Goals

                                                                                                                      14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                      And Growinghellip

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      teedubya

                                                                                                                      17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                      teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                      Connect on LinkedIn httplinkedincominteedubya

                                                                                                                      • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                      • Slide 2
                                                                                                                      • Slide 3
                                                                                                                      • Slide 4
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                                                                                                                      • Slide 8
                                                                                                                      • Slide 9
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                                                                                                                      • Slide 11
                                                                                                                      • Slide 12
                                                                                                                      • Confusing
                                                                                                                      • Slide 14
                                                                                                                      • Silos and Silos of Data
                                                                                                                      • Slide 16
                                                                                                                      • Slide 17
                                                                                                                      • Coordinate Your Efforts
                                                                                                                      • Slide 19
                                                                                                                      • Slide 20
                                                                                                                      • Slide 21
                                                                                                                      • Why Content Marketing
                                                                                                                      • Slide 23
                                                                                                                      • Slide 24
                                                                                                                      • Slide 25
                                                                                                                      • Content
                                                                                                                      • Slide 27
                                                                                                                      • Slide 28
                                                                                                                      • Slide 29
                                                                                                                      • Slide 30
                                                                                                                      • Slide 31
                                                                                                                      • Content Creation
                                                                                                                      • Slide 33
                                                                                                                      • Slide 34
                                                                                                                      • Slide 35
                                                                                                                      • Slide 36
                                                                                                                      • Content Planning amp Research
                                                                                                                      • Slide 38
                                                                                                                      • Slide 39
                                                                                                                      • Content Curation
                                                                                                                      • Slide 41
                                                                                                                      • Slide 42
                                                                                                                      • Slide 43
                                                                                                                      • Content Scheduling amp distribution
                                                                                                                      • Slide 45
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                                                                                                                      • Slide 47
                                                                                                                      • Slide 48
                                                                                                                      • Slide 49
                                                                                                                      • Slide 50
                                                                                                                      • Slide 51
                                                                                                                      • Content Amplification Tactics
                                                                                                                      • Slide 53
                                                                                                                      • Slide 54
                                                                                                                      • Slide 55
                                                                                                                      • Slide 56
                                                                                                                      • Ways to Promote
                                                                                                                      • Slide 58
                                                                                                                      • Google Buy Button on SERPS
                                                                                                                      • Slide 60
                                                                                                                      • Slide 61
                                                                                                                      • Slide 62
                                                                                                                      • Slide 63
                                                                                                                      • Slide 64
                                                                                                                      • Influencer Outreach
                                                                                                                      • Slide 66
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                                                                                                                      • Slide 83
                                                                                                                      • Slide 84
                                                                                                                      • Slide 85
                                                                                                                      • Slide 86
                                                                                                                      • Slide 87
                                                                                                                      • Paid Search and SEO
                                                                                                                      • Slide 89
                                                                                                                      • Slide 90
                                                                                                                      • Harness data explosion for better ad predictions
                                                                                                                      • Slide 92
                                                                                                                      • Content Paid Amplification
                                                                                                                      • Slide 94
                                                                                                                      • Interest Graph Actions on Content
                                                                                                                      • Slide 96
                                                                                                                      • Impact of Targeted Social Advertising
                                                                                                                      • Slide 98
                                                                                                                      • Slide 99
                                                                                                                      • Slide 100
                                                                                                                      • Slide 101
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                                                                                                                      • Before We Move On Water Breakhellip
                                                                                                                      • Slide 113
                                                                                                                      • Slide 114
                                                                                                                      • Slide 115
                                                                                                                      • Slide 116
                                                                                                                      • Slide 117
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                                                                                                                      • Instagram Ads
                                                                                                                      • Instagram Ads (2)
                                                                                                                      • Instagram Ads (3)
                                                                                                                      • Slide 124
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                                                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

                                                                                                                        Google+ Communities

                                                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                        Facebook Groups

                                                                                                                        INFLUENCER OUTREACH

                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                        teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                                                                                                                        ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                        GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        BuzzStream Buzzstream httpwwwBuzzStreamcom

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        GroupHigh grouphigh httpwwwgrouphighcom

                                                                                                                        teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                                        kciabcbcshttpGetLittleBirdcom

                                                                                                                        Nimble nimble httpnimblecom

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        teedubya

                                                                                                                        VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        teedubya

                                                                                                                        EmailHunter EmailHunter httpemailhunterco

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        teedubyaConspire Conspire httpconspirecom

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        teedubya

                                                                                                                        Outreach Outreach_io httpoutreachio

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        teedubya

                                                                                                                        Advocate Engagement Platforms

                                                                                                                        ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                        Hashtags httphashtagsorg

                                                                                                                        Use hashtags to search for threads about subjects such as socialselling

                                                                                                                        ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                                                                                                        Digital Advertising

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        The Advertising Quandary

                                                                                                                        ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                                                                                                        -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        Digital AdvertisingHighly-targeted relevant traffic to your site

                                                                                                                        bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        PAID SEARCH AND SEO

                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                        ccpglobalcommartechconf teedubya

                                                                                                                        ccpglobalcommartechconf teedubya

                                                                                                                        ccpglobalcommartechconf teedubya

                                                                                                                        Harness data explosion for better ad predictionsYesterdayrsquos data

                                                                                                                        5 ndash 8 data points Every possible data point about a clickvs

                                                                                                                        Premature relationship of page views to purchase

                                                                                                                        probability

                                                                                                                        15

                                                                                                                        10

                                                                                                                        5

                                                                                                                        -20 -10 10 20 30 40 50 60

                                                                                                                        In depth seasonality and other insights

                                                                                                                        15

                                                                                                                        10

                                                                                                                        5

                                                                                                                        -20 -10 10 20 30 40 50 60

                                                                                                                        Todayrsquos data

                                                                                                                        ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                                                                                        Week 3 4 5 6

                                                                                                                        31

                                                                                                                        6370

                                                                                                                        105

                                                                                                                        Not QuanticMind QuanticMindGross

                                                                                                                        Margin Lift

                                                                                                                        CONTENT PAID AMPLIFICATION

                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                        Interest Graph Actions on Content

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        Keywords Yes No

                                                                                                                        Likes No Yes

                                                                                                                        Demographics Limited Extensive

                                                                                                                        Psychographics No Yes

                                                                                                                        Geography Yes Yes

                                                                                                                        Internal URL No Yes

                                                                                                                        External URL Yes Yes

                                                                                                                        Purchase Intent Learn Research None

                                                                                                                        Sales Cycle Short Long

                                                                                                                        Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        teedubya

                                                                                                                        Facebook Graph Search opens up many different opportunities

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        teedubya

                                                                                                                        Facebook Graph Search opens up many different opportunities BRO

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        $240 billion

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                        Pixels Pixels Pixels

                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                        Pixels Pixels Pixels

                                                                                                                        $240 billion

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        Advanced Ad Targeting

                                                                                                                        Advanced Targeting

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        Advanced Targeting

                                                                                                                        ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                                                        Third-Party Databases

                                                                                                                        Combine Facebook data and interest targeting

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        Workforce Targeting

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        $240 billion

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        Some Facts About Facebook

                                                                                                                        Before We Move On Water Breakhellip

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        Number of monthly active users144 billion

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        Lead Ads

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        Instagram Ads

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        Instagram Ads

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        Instagram Ads

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        Account Based Social Selling

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        Wal-Mart

                                                                                                                        7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                        Wal-Mart Inception

                                                                                                                        teedubya

                                                                                                                        Sniply sniply httpsniply

                                                                                                                        2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                        Starbucks Inception

                                                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                        Native Adverti$$$ng

                                                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                        ccpglobalcomcmworld teedubya

                                                                                                                        Pinterest Advertising

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                        StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                        Twitter Advertising

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        TWITTER ADVERTISING OPTIONS

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                        This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                        Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                        BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                        Promoted Accounts

                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                        Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                        Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                        MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                        Promoted Trends

                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                        Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                        A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                        Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                        AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                        Promoted Tweets

                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                        Geo

                                                                                                                        Target users based on

                                                                                                                        geographic location

                                                                                                                        Narrow in on key markets

                                                                                                                        Search

                                                                                                                        Target users who are searching

                                                                                                                        on relevant keywords

                                                                                                                        Ensure relevancy

                                                                                                                        Followers

                                                                                                                        Target your Followers

                                                                                                                        Leverage brand advocates

                                                                                                                        Interest

                                                                                                                        Target users based on their

                                                                                                                        interests

                                                                                                                        Resonate with users

                                                                                                                        Mobile

                                                                                                                        Target users on the go

                                                                                                                        Reach at point-of-purchase

                                                                                                                        Look-a-likes

                                                                                                                        Target users who are similar to your followers

                                                                                                                        Increase potential reach

                                                                                                                        Gender

                                                                                                                        Target users based on gender

                                                                                                                        Ensure Interest

                                                                                                                        relevancy

                                                                                                                        Twitter Targeting Tools

                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        YouTube Ads

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        Outbrain Outbrain httpoutbraincom

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        Taboola Taboola httptaboolacom

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        Facebook Talent Acquisition

                                                                                                                        Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                        bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                        bull lower your recruiting costs and save you time

                                                                                                                        bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        Facebook Graph Search allows for Social HR Recruiting

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        Target Your Candidates

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                        Hero Image

                                                                                                                        wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                        Women Engineers

                                                                                                                        wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                        Culture

                                                                                                                        >

                                                                                                                        Drive Candidates to Your Funnel

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        teedubya

                                                                                                                        Facebook Graph Search allows for Social HR Recruiting

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        Reach Your Recruiting Goals

                                                                                                                        14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                        And Growinghellip

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        teedubya

                                                                                                                        17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                        teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                        Connect on LinkedIn httplinkedincominteedubya

                                                                                                                        • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                        • Slide 2
                                                                                                                        • Slide 3
                                                                                                                        • Slide 4
                                                                                                                        • Slide 5
                                                                                                                        • Slide 6
                                                                                                                        • Slide 7
                                                                                                                        • Slide 8
                                                                                                                        • Slide 9
                                                                                                                        • Slide 10
                                                                                                                        • Slide 11
                                                                                                                        • Slide 12
                                                                                                                        • Confusing
                                                                                                                        • Slide 14
                                                                                                                        • Silos and Silos of Data
                                                                                                                        • Slide 16
                                                                                                                        • Slide 17
                                                                                                                        • Coordinate Your Efforts
                                                                                                                        • Slide 19
                                                                                                                        • Slide 20
                                                                                                                        • Slide 21
                                                                                                                        • Why Content Marketing
                                                                                                                        • Slide 23
                                                                                                                        • Slide 24
                                                                                                                        • Slide 25
                                                                                                                        • Content
                                                                                                                        • Slide 27
                                                                                                                        • Slide 28
                                                                                                                        • Slide 29
                                                                                                                        • Slide 30
                                                                                                                        • Slide 31
                                                                                                                        • Content Creation
                                                                                                                        • Slide 33
                                                                                                                        • Slide 34
                                                                                                                        • Slide 35
                                                                                                                        • Slide 36
                                                                                                                        • Content Planning amp Research
                                                                                                                        • Slide 38
                                                                                                                        • Slide 39
                                                                                                                        • Content Curation
                                                                                                                        • Slide 41
                                                                                                                        • Slide 42
                                                                                                                        • Slide 43
                                                                                                                        • Content Scheduling amp distribution
                                                                                                                        • Slide 45
                                                                                                                        • Slide 46
                                                                                                                        • Slide 47
                                                                                                                        • Slide 48
                                                                                                                        • Slide 49
                                                                                                                        • Slide 50
                                                                                                                        • Slide 51
                                                                                                                        • Content Amplification Tactics
                                                                                                                        • Slide 53
                                                                                                                        • Slide 54
                                                                                                                        • Slide 55
                                                                                                                        • Slide 56
                                                                                                                        • Ways to Promote
                                                                                                                        • Slide 58
                                                                                                                        • Google Buy Button on SERPS
                                                                                                                        • Slide 60
                                                                                                                        • Slide 61
                                                                                                                        • Slide 62
                                                                                                                        • Slide 63
                                                                                                                        • Slide 64
                                                                                                                        • Influencer Outreach
                                                                                                                        • Slide 66
                                                                                                                        • Slide 67
                                                                                                                        • Slide 68
                                                                                                                        • Slide 69
                                                                                                                        • Slide 70
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                                                                                                                        • Slide 86
                                                                                                                        • Slide 87
                                                                                                                        • Paid Search and SEO
                                                                                                                        • Slide 89
                                                                                                                        • Slide 90
                                                                                                                        • Harness data explosion for better ad predictions
                                                                                                                        • Slide 92
                                                                                                                        • Content Paid Amplification
                                                                                                                        • Slide 94
                                                                                                                        • Interest Graph Actions on Content
                                                                                                                        • Slide 96
                                                                                                                        • Impact of Targeted Social Advertising
                                                                                                                        • Slide 98
                                                                                                                        • Slide 99
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                                                                                                                        • Before We Move On Water Breakhellip
                                                                                                                        • Slide 113
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                                                                                                                        • Instagram Ads
                                                                                                                        • Instagram Ads (2)
                                                                                                                        • Instagram Ads (3)
                                                                                                                        • Slide 124
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                                                                                                                          Google+ Communities

                                                                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                          Facebook Groups

                                                                                                                          INFLUENCER OUTREACH

                                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                                          teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                                                                                                                          ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                                          GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                          BuzzStream Buzzstream httpwwwBuzzStreamcom

                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                          GroupHigh grouphigh httpwwwgrouphighcom

                                                                                                                          teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                                          kciabcbcshttpGetLittleBirdcom

                                                                                                                          Nimble nimble httpnimblecom

                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                          teedubya

                                                                                                                          VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                          teedubya

                                                                                                                          EmailHunter EmailHunter httpemailhunterco

                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                          teedubyaConspire Conspire httpconspirecom

                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                          teedubya

                                                                                                                          Outreach Outreach_io httpoutreachio

                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                          teedubya

                                                                                                                          Advocate Engagement Platforms

                                                                                                                          ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                          Hashtags httphashtagsorg

                                                                                                                          Use hashtags to search for threads about subjects such as socialselling

                                                                                                                          ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                                                                                                          Digital Advertising

                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                          The Advertising Quandary

                                                                                                                          ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                                                                                                          -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                          Digital AdvertisingHighly-targeted relevant traffic to your site

                                                                                                                          bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                          PAID SEARCH AND SEO

                                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                                          ccpglobalcommartechconf teedubya

                                                                                                                          ccpglobalcommartechconf teedubya

                                                                                                                          ccpglobalcommartechconf teedubya

                                                                                                                          Harness data explosion for better ad predictionsYesterdayrsquos data

                                                                                                                          5 ndash 8 data points Every possible data point about a clickvs

                                                                                                                          Premature relationship of page views to purchase

                                                                                                                          probability

                                                                                                                          15

                                                                                                                          10

                                                                                                                          5

                                                                                                                          -20 -10 10 20 30 40 50 60

                                                                                                                          In depth seasonality and other insights

                                                                                                                          15

                                                                                                                          10

                                                                                                                          5

                                                                                                                          -20 -10 10 20 30 40 50 60

                                                                                                                          Todayrsquos data

                                                                                                                          ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                                                                                          Week 3 4 5 6

                                                                                                                          31

                                                                                                                          6370

                                                                                                                          105

                                                                                                                          Not QuanticMind QuanticMindGross

                                                                                                                          Margin Lift

                                                                                                                          CONTENT PAID AMPLIFICATION

                                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                                          Interest Graph Actions on Content

                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                          Keywords Yes No

                                                                                                                          Likes No Yes

                                                                                                                          Demographics Limited Extensive

                                                                                                                          Psychographics No Yes

                                                                                                                          Geography Yes Yes

                                                                                                                          Internal URL No Yes

                                                                                                                          External URL Yes Yes

                                                                                                                          Purchase Intent Learn Research None

                                                                                                                          Sales Cycle Short Long

                                                                                                                          Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                          teedubya

                                                                                                                          Facebook Graph Search opens up many different opportunities

                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                          teedubya

                                                                                                                          Facebook Graph Search opens up many different opportunities BRO

                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                          $240 billion

                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                                          Pixels Pixels Pixels

                                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                                          Pixels Pixels Pixels

                                                                                                                          $240 billion

                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                          Advanced Ad Targeting

                                                                                                                          Advanced Targeting

                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                          Advanced Targeting

                                                                                                                          ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                                                          Third-Party Databases

                                                                                                                          Combine Facebook data and interest targeting

                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                          Workforce Targeting

                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                          Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                          $240 billion

                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                          Some Facts About Facebook

                                                                                                                          Before We Move On Water Breakhellip

                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                          Number of monthly active users144 billion

                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                          Lead Ads

                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                          Instagram Ads

                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                          Instagram Ads

                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                          Instagram Ads

                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                          Account Based Social Selling

                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                          Wal-Mart

                                                                                                                          7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                          Wal-Mart Inception

                                                                                                                          teedubya

                                                                                                                          Sniply sniply httpsniply

                                                                                                                          2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                          Starbucks Inception

                                                                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                          Native Adverti$$$ng

                                                                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                          ccpglobalcomcmworld teedubya

                                                                                                                          Pinterest Advertising

                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                          ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                          StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                          Twitter Advertising

                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                          TWITTER ADVERTISING OPTIONS

                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                          Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                          This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                          Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                          BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                          Promoted Accounts

                                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                                          Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                          Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                          MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                          Promoted Trends

                                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                                          Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                          A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                          Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                          AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                          Promoted Tweets

                                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                                          Geo

                                                                                                                          Target users based on

                                                                                                                          geographic location

                                                                                                                          Narrow in on key markets

                                                                                                                          Search

                                                                                                                          Target users who are searching

                                                                                                                          on relevant keywords

                                                                                                                          Ensure relevancy

                                                                                                                          Followers

                                                                                                                          Target your Followers

                                                                                                                          Leverage brand advocates

                                                                                                                          Interest

                                                                                                                          Target users based on their

                                                                                                                          interests

                                                                                                                          Resonate with users

                                                                                                                          Mobile

                                                                                                                          Target users on the go

                                                                                                                          Reach at point-of-purchase

                                                                                                                          Look-a-likes

                                                                                                                          Target users who are similar to your followers

                                                                                                                          Increase potential reach

                                                                                                                          Gender

                                                                                                                          Target users based on gender

                                                                                                                          Ensure Interest

                                                                                                                          relevancy

                                                                                                                          Twitter Targeting Tools

                                                                                                                          teedubyaccpdigitalcomemfl teedubya

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                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                          YouTube Ads

                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                          Outbrain Outbrain httpoutbraincom

                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                          Taboola Taboola httptaboolacom

                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                          Facebook Talent Acquisition

                                                                                                                          Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                          bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                          bull lower your recruiting costs and save you time

                                                                                                                          bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                          Facebook Graph Search allows for Social HR Recruiting

                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                          Target Your Candidates

                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                          wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                          Hero Image

                                                                                                                          wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                          Women Engineers

                                                                                                                          wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                          Culture

                                                                                                                          >

                                                                                                                          Drive Candidates to Your Funnel

                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                          teedubya

                                                                                                                          Facebook Graph Search allows for Social HR Recruiting

                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                          Reach Your Recruiting Goals

                                                                                                                          14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                          Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                          And Growinghellip

                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                          teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                          teedubya

                                                                                                                          17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                          teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                          Connect on LinkedIn httplinkedincominteedubya

                                                                                                                          • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                          • Slide 2
                                                                                                                          • Slide 3
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                                                                                                                          • Confusing
                                                                                                                          • Slide 14
                                                                                                                          • Silos and Silos of Data
                                                                                                                          • Slide 16
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                                                                                                                          • Coordinate Your Efforts
                                                                                                                          • Slide 19
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                                                                                                                          • Slide 21
                                                                                                                          • Why Content Marketing
                                                                                                                          • Slide 23
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                                                                                                                          • Slide 25
                                                                                                                          • Content
                                                                                                                          • Slide 27
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                                                                                                                          • Content Creation
                                                                                                                          • Slide 33
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                                                                                                                          • Content Planning amp Research
                                                                                                                          • Slide 38
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                                                                                                                          • Content Curation
                                                                                                                          • Slide 41
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                                                                                                                          • Content Scheduling amp distribution
                                                                                                                          • Slide 45
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                                                                                                                          • Content Amplification Tactics
                                                                                                                          • Slide 53
                                                                                                                          • Slide 54
                                                                                                                          • Slide 55
                                                                                                                          • Slide 56
                                                                                                                          • Ways to Promote
                                                                                                                          • Slide 58
                                                                                                                          • Google Buy Button on SERPS
                                                                                                                          • Slide 60
                                                                                                                          • Slide 61
                                                                                                                          • Slide 62
                                                                                                                          • Slide 63
                                                                                                                          • Slide 64
                                                                                                                          • Influencer Outreach
                                                                                                                          • Slide 66
                                                                                                                          • Slide 67
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                                                                                                                          • Slide 84
                                                                                                                          • Slide 85
                                                                                                                          • Slide 86
                                                                                                                          • Slide 87
                                                                                                                          • Paid Search and SEO
                                                                                                                          • Slide 89
                                                                                                                          • Slide 90
                                                                                                                          • Harness data explosion for better ad predictions
                                                                                                                          • Slide 92
                                                                                                                          • Content Paid Amplification
                                                                                                                          • Slide 94
                                                                                                                          • Interest Graph Actions on Content
                                                                                                                          • Slide 96
                                                                                                                          • Impact of Targeted Social Advertising
                                                                                                                          • Slide 98
                                                                                                                          • Slide 99
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                                                                                                                          • Before We Move On Water Breakhellip
                                                                                                                          • Slide 113
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                                                                                                                          • Slide 118
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                                                                                                                          • Instagram Ads
                                                                                                                          • Instagram Ads (2)
                                                                                                                          • Instagram Ads (3)
                                                                                                                          • Slide 124
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                                                                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                            Facebook Groups

                                                                                                                            INFLUENCER OUTREACH

                                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                                            teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                                                                                                                            ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                                            GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            BuzzStream Buzzstream httpwwwBuzzStreamcom

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            GroupHigh grouphigh httpwwwgrouphighcom

                                                                                                                            teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                                            kciabcbcshttpGetLittleBirdcom

                                                                                                                            Nimble nimble httpnimblecom

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            teedubya

                                                                                                                            VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            teedubya

                                                                                                                            EmailHunter EmailHunter httpemailhunterco

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            teedubyaConspire Conspire httpconspirecom

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            teedubya

                                                                                                                            Outreach Outreach_io httpoutreachio

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            teedubya

                                                                                                                            Advocate Engagement Platforms

                                                                                                                            ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                            Hashtags httphashtagsorg

                                                                                                                            Use hashtags to search for threads about subjects such as socialselling

                                                                                                                            ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                                                                                                            Digital Advertising

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            The Advertising Quandary

                                                                                                                            ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                                                                                                            -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            Digital AdvertisingHighly-targeted relevant traffic to your site

                                                                                                                            bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            PAID SEARCH AND SEO

                                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                                            ccpglobalcommartechconf teedubya

                                                                                                                            ccpglobalcommartechconf teedubya

                                                                                                                            ccpglobalcommartechconf teedubya

                                                                                                                            Harness data explosion for better ad predictionsYesterdayrsquos data

                                                                                                                            5 ndash 8 data points Every possible data point about a clickvs

                                                                                                                            Premature relationship of page views to purchase

                                                                                                                            probability

                                                                                                                            15

                                                                                                                            10

                                                                                                                            5

                                                                                                                            -20 -10 10 20 30 40 50 60

                                                                                                                            In depth seasonality and other insights

                                                                                                                            15

                                                                                                                            10

                                                                                                                            5

                                                                                                                            -20 -10 10 20 30 40 50 60

                                                                                                                            Todayrsquos data

                                                                                                                            ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                                                                                            Week 3 4 5 6

                                                                                                                            31

                                                                                                                            6370

                                                                                                                            105

                                                                                                                            Not QuanticMind QuanticMindGross

                                                                                                                            Margin Lift

                                                                                                                            CONTENT PAID AMPLIFICATION

                                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                                            Interest Graph Actions on Content

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            Keywords Yes No

                                                                                                                            Likes No Yes

                                                                                                                            Demographics Limited Extensive

                                                                                                                            Psychographics No Yes

                                                                                                                            Geography Yes Yes

                                                                                                                            Internal URL No Yes

                                                                                                                            External URL Yes Yes

                                                                                                                            Purchase Intent Learn Research None

                                                                                                                            Sales Cycle Short Long

                                                                                                                            Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            teedubya

                                                                                                                            Facebook Graph Search opens up many different opportunities

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            teedubya

                                                                                                                            Facebook Graph Search opens up many different opportunities BRO

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            $240 billion

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                                            Pixels Pixels Pixels

                                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                                            Pixels Pixels Pixels

                                                                                                                            $240 billion

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            Advanced Ad Targeting

                                                                                                                            Advanced Targeting

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            Advanced Targeting

                                                                                                                            ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                                                            Third-Party Databases

                                                                                                                            Combine Facebook data and interest targeting

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            Workforce Targeting

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            $240 billion

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            Some Facts About Facebook

                                                                                                                            Before We Move On Water Breakhellip

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            Number of monthly active users144 billion

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            Lead Ads

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            Instagram Ads

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            Instagram Ads

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            Instagram Ads

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            Account Based Social Selling

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            Wal-Mart

                                                                                                                            7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                            Wal-Mart Inception

                                                                                                                            teedubya

                                                                                                                            Sniply sniply httpsniply

                                                                                                                            2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                            Starbucks Inception

                                                                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                            Native Adverti$$$ng

                                                                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                            ccpglobalcomcmworld teedubya

                                                                                                                            Pinterest Advertising

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                            StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                            Twitter Advertising

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            TWITTER ADVERTISING OPTIONS

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                            This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                            Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                            BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                            Promoted Accounts

                                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                                            Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                            Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                            MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                            Promoted Trends

                                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                                            Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                            A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                            Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                            AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                            Promoted Tweets

                                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                                            Geo

                                                                                                                            Target users based on

                                                                                                                            geographic location

                                                                                                                            Narrow in on key markets

                                                                                                                            Search

                                                                                                                            Target users who are searching

                                                                                                                            on relevant keywords

                                                                                                                            Ensure relevancy

                                                                                                                            Followers

                                                                                                                            Target your Followers

                                                                                                                            Leverage brand advocates

                                                                                                                            Interest

                                                                                                                            Target users based on their

                                                                                                                            interests

                                                                                                                            Resonate with users

                                                                                                                            Mobile

                                                                                                                            Target users on the go

                                                                                                                            Reach at point-of-purchase

                                                                                                                            Look-a-likes

                                                                                                                            Target users who are similar to your followers

                                                                                                                            Increase potential reach

                                                                                                                            Gender

                                                                                                                            Target users based on gender

                                                                                                                            Ensure Interest

                                                                                                                            relevancy

                                                                                                                            Twitter Targeting Tools

                                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            YouTube Ads

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            Outbrain Outbrain httpoutbraincom

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            Taboola Taboola httptaboolacom

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            Facebook Talent Acquisition

                                                                                                                            Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                            bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                            bull lower your recruiting costs and save you time

                                                                                                                            bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            Facebook Graph Search allows for Social HR Recruiting

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            Target Your Candidates

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                            Hero Image

                                                                                                                            wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                            Women Engineers

                                                                                                                            wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                            Culture

                                                                                                                            >

                                                                                                                            Drive Candidates to Your Funnel

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            teedubya

                                                                                                                            Facebook Graph Search allows for Social HR Recruiting

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            Reach Your Recruiting Goals

                                                                                                                            14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                            And Growinghellip

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            teedubya

                                                                                                                            17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                            teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                            Connect on LinkedIn httplinkedincominteedubya

                                                                                                                            • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                            • Slide 2
                                                                                                                            • Slide 3
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                                                                                                                            • Confusing
                                                                                                                            • Slide 14
                                                                                                                            • Silos and Silos of Data
                                                                                                                            • Slide 16
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                                                                                                                            • Coordinate Your Efforts
                                                                                                                            • Slide 19
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                                                                                                                            • Slide 21
                                                                                                                            • Why Content Marketing
                                                                                                                            • Slide 23
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                                                                                                                            • Slide 25
                                                                                                                            • Content
                                                                                                                            • Slide 27
                                                                                                                            • Slide 28
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                                                                                                                            • Slide 30
                                                                                                                            • Slide 31
                                                                                                                            • Content Creation
                                                                                                                            • Slide 33
                                                                                                                            • Slide 34
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                                                                                                                            • Slide 36
                                                                                                                            • Content Planning amp Research
                                                                                                                            • Slide 38
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                                                                                                                            • Content Curation
                                                                                                                            • Slide 41
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                                                                                                                            • Content Scheduling amp distribution
                                                                                                                            • Slide 45
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                                                                                                                            • Slide 48
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                                                                                                                            • Content Amplification Tactics
                                                                                                                            • Slide 53
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                                                                                                                            • Ways to Promote
                                                                                                                            • Slide 58
                                                                                                                            • Google Buy Button on SERPS
                                                                                                                            • Slide 60
                                                                                                                            • Slide 61
                                                                                                                            • Slide 62
                                                                                                                            • Slide 63
                                                                                                                            • Slide 64
                                                                                                                            • Influencer Outreach
                                                                                                                            • Slide 66
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                                                                                                                            • Slide 84
                                                                                                                            • Slide 85
                                                                                                                            • Slide 86
                                                                                                                            • Slide 87
                                                                                                                            • Paid Search and SEO
                                                                                                                            • Slide 89
                                                                                                                            • Slide 90
                                                                                                                            • Harness data explosion for better ad predictions
                                                                                                                            • Slide 92
                                                                                                                            • Content Paid Amplification
                                                                                                                            • Slide 94
                                                                                                                            • Interest Graph Actions on Content
                                                                                                                            • Slide 96
                                                                                                                            • Impact of Targeted Social Advertising
                                                                                                                            • Slide 98
                                                                                                                            • Slide 99
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                                                                                                                            • Before We Move On Water Breakhellip
                                                                                                                            • Slide 113
                                                                                                                            • Slide 114
                                                                                                                            • Slide 115
                                                                                                                            • Slide 116
                                                                                                                            • Slide 117
                                                                                                                            • Slide 118
                                                                                                                            • Slide 119
                                                                                                                            • Slide 120
                                                                                                                            • Instagram Ads
                                                                                                                            • Instagram Ads (2)
                                                                                                                            • Instagram Ads (3)
                                                                                                                            • Slide 124
                                                                                                                            • Slide 125
                                                                                                                            • Slide 126
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                                                                                                                              INFLUENCER OUTREACH

                                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                                              teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                                                                                                                              ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                                              GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              BuzzStream Buzzstream httpwwwBuzzStreamcom

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              GroupHigh grouphigh httpwwwgrouphighcom

                                                                                                                              teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                                              kciabcbcshttpGetLittleBirdcom

                                                                                                                              Nimble nimble httpnimblecom

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              teedubya

                                                                                                                              VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              teedubya

                                                                                                                              EmailHunter EmailHunter httpemailhunterco

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              teedubyaConspire Conspire httpconspirecom

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              teedubya

                                                                                                                              Outreach Outreach_io httpoutreachio

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              teedubya

                                                                                                                              Advocate Engagement Platforms

                                                                                                                              ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                              Hashtags httphashtagsorg

                                                                                                                              Use hashtags to search for threads about subjects such as socialselling

                                                                                                                              ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                                                                                                              Digital Advertising

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              The Advertising Quandary

                                                                                                                              ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                                                                                                              -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              Digital AdvertisingHighly-targeted relevant traffic to your site

                                                                                                                              bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              PAID SEARCH AND SEO

                                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                                              ccpglobalcommartechconf teedubya

                                                                                                                              ccpglobalcommartechconf teedubya

                                                                                                                              ccpglobalcommartechconf teedubya

                                                                                                                              Harness data explosion for better ad predictionsYesterdayrsquos data

                                                                                                                              5 ndash 8 data points Every possible data point about a clickvs

                                                                                                                              Premature relationship of page views to purchase

                                                                                                                              probability

                                                                                                                              15

                                                                                                                              10

                                                                                                                              5

                                                                                                                              -20 -10 10 20 30 40 50 60

                                                                                                                              In depth seasonality and other insights

                                                                                                                              15

                                                                                                                              10

                                                                                                                              5

                                                                                                                              -20 -10 10 20 30 40 50 60

                                                                                                                              Todayrsquos data

                                                                                                                              ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                                                                                              Week 3 4 5 6

                                                                                                                              31

                                                                                                                              6370

                                                                                                                              105

                                                                                                                              Not QuanticMind QuanticMindGross

                                                                                                                              Margin Lift

                                                                                                                              CONTENT PAID AMPLIFICATION

                                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                                              Interest Graph Actions on Content

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              Keywords Yes No

                                                                                                                              Likes No Yes

                                                                                                                              Demographics Limited Extensive

                                                                                                                              Psychographics No Yes

                                                                                                                              Geography Yes Yes

                                                                                                                              Internal URL No Yes

                                                                                                                              External URL Yes Yes

                                                                                                                              Purchase Intent Learn Research None

                                                                                                                              Sales Cycle Short Long

                                                                                                                              Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              teedubya

                                                                                                                              Facebook Graph Search opens up many different opportunities

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              teedubya

                                                                                                                              Facebook Graph Search opens up many different opportunities BRO

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              $240 billion

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                                              Pixels Pixels Pixels

                                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                                              Pixels Pixels Pixels

                                                                                                                              $240 billion

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              Advanced Ad Targeting

                                                                                                                              Advanced Targeting

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              Advanced Targeting

                                                                                                                              ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                                                              Third-Party Databases

                                                                                                                              Combine Facebook data and interest targeting

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              Workforce Targeting

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              $240 billion

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              Some Facts About Facebook

                                                                                                                              Before We Move On Water Breakhellip

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              Number of monthly active users144 billion

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              Lead Ads

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              Instagram Ads

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              Instagram Ads

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              Instagram Ads

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              Account Based Social Selling

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              Wal-Mart

                                                                                                                              7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                              Wal-Mart Inception

                                                                                                                              teedubya

                                                                                                                              Sniply sniply httpsniply

                                                                                                                              2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                              Starbucks Inception

                                                                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                              Native Adverti$$$ng

                                                                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                              ccpglobalcomcmworld teedubya

                                                                                                                              Pinterest Advertising

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                              StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                              Twitter Advertising

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              TWITTER ADVERTISING OPTIONS

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                              This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                              Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                              BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                              Promoted Accounts

                                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                                              Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                              Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                              MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                              Promoted Trends

                                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                                              Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                              A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                              Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                              AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                              Promoted Tweets

                                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                                              Geo

                                                                                                                              Target users based on

                                                                                                                              geographic location

                                                                                                                              Narrow in on key markets

                                                                                                                              Search

                                                                                                                              Target users who are searching

                                                                                                                              on relevant keywords

                                                                                                                              Ensure relevancy

                                                                                                                              Followers

                                                                                                                              Target your Followers

                                                                                                                              Leverage brand advocates

                                                                                                                              Interest

                                                                                                                              Target users based on their

                                                                                                                              interests

                                                                                                                              Resonate with users

                                                                                                                              Mobile

                                                                                                                              Target users on the go

                                                                                                                              Reach at point-of-purchase

                                                                                                                              Look-a-likes

                                                                                                                              Target users who are similar to your followers

                                                                                                                              Increase potential reach

                                                                                                                              Gender

                                                                                                                              Target users based on gender

                                                                                                                              Ensure Interest

                                                                                                                              relevancy

                                                                                                                              Twitter Targeting Tools

                                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              YouTube Ads

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              Outbrain Outbrain httpoutbraincom

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              Taboola Taboola httptaboolacom

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              Facebook Talent Acquisition

                                                                                                                              Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                              bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                              bull lower your recruiting costs and save you time

                                                                                                                              bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              Facebook Graph Search allows for Social HR Recruiting

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              Target Your Candidates

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                              Hero Image

                                                                                                                              wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                              Women Engineers

                                                                                                                              wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                              Culture

                                                                                                                              >

                                                                                                                              Drive Candidates to Your Funnel

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              teedubya

                                                                                                                              Facebook Graph Search allows for Social HR Recruiting

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              Reach Your Recruiting Goals

                                                                                                                              14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                              And Growinghellip

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              teedubya

                                                                                                                              17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                              teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                              Connect on LinkedIn httplinkedincominteedubya

                                                                                                                              • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                              • Slide 2
                                                                                                                              • Slide 3
                                                                                                                              • Slide 4
                                                                                                                              • Slide 5
                                                                                                                              • Slide 6
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                                                                                                                              • Confusing
                                                                                                                              • Slide 14
                                                                                                                              • Silos and Silos of Data
                                                                                                                              • Slide 16
                                                                                                                              • Slide 17
                                                                                                                              • Coordinate Your Efforts
                                                                                                                              • Slide 19
                                                                                                                              • Slide 20
                                                                                                                              • Slide 21
                                                                                                                              • Why Content Marketing
                                                                                                                              • Slide 23
                                                                                                                              • Slide 24
                                                                                                                              • Slide 25
                                                                                                                              • Content
                                                                                                                              • Slide 27
                                                                                                                              • Slide 28
                                                                                                                              • Slide 29
                                                                                                                              • Slide 30
                                                                                                                              • Slide 31
                                                                                                                              • Content Creation
                                                                                                                              • Slide 33
                                                                                                                              • Slide 34
                                                                                                                              • Slide 35
                                                                                                                              • Slide 36
                                                                                                                              • Content Planning amp Research
                                                                                                                              • Slide 38
                                                                                                                              • Slide 39
                                                                                                                              • Content Curation
                                                                                                                              • Slide 41
                                                                                                                              • Slide 42
                                                                                                                              • Slide 43
                                                                                                                              • Content Scheduling amp distribution
                                                                                                                              • Slide 45
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                                                                                                                              • Slide 48
                                                                                                                              • Slide 49
                                                                                                                              • Slide 50
                                                                                                                              • Slide 51
                                                                                                                              • Content Amplification Tactics
                                                                                                                              • Slide 53
                                                                                                                              • Slide 54
                                                                                                                              • Slide 55
                                                                                                                              • Slide 56
                                                                                                                              • Ways to Promote
                                                                                                                              • Slide 58
                                                                                                                              • Google Buy Button on SERPS
                                                                                                                              • Slide 60
                                                                                                                              • Slide 61
                                                                                                                              • Slide 62
                                                                                                                              • Slide 63
                                                                                                                              • Slide 64
                                                                                                                              • Influencer Outreach
                                                                                                                              • Slide 66
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                                                                                                                              • Slide 68
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                                                                                                                              • Slide 84
                                                                                                                              • Slide 85
                                                                                                                              • Slide 86
                                                                                                                              • Slide 87
                                                                                                                              • Paid Search and SEO
                                                                                                                              • Slide 89
                                                                                                                              • Slide 90
                                                                                                                              • Harness data explosion for better ad predictions
                                                                                                                              • Slide 92
                                                                                                                              • Content Paid Amplification
                                                                                                                              • Slide 94
                                                                                                                              • Interest Graph Actions on Content
                                                                                                                              • Slide 96
                                                                                                                              • Impact of Targeted Social Advertising
                                                                                                                              • Slide 98
                                                                                                                              • Slide 99
                                                                                                                              • Slide 100
                                                                                                                              • Slide 101
                                                                                                                              • Slide 102
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                                                                                                                              • Slide 109
                                                                                                                              • Slide 110
                                                                                                                              • Slide 111
                                                                                                                              • Before We Move On Water Breakhellip
                                                                                                                              • Slide 113
                                                                                                                              • Slide 114
                                                                                                                              • Slide 115
                                                                                                                              • Slide 116
                                                                                                                              • Slide 117
                                                                                                                              • Slide 118
                                                                                                                              • Slide 119
                                                                                                                              • Slide 120
                                                                                                                              • Instagram Ads
                                                                                                                              • Instagram Ads (2)
                                                                                                                              • Instagram Ads (3)
                                                                                                                              • Slide 124
                                                                                                                              • Slide 125
                                                                                                                              • Slide 126
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                                                                                                                              • Slide 163

                                                                                                                                teedubyaBuzzSumo buzzsumo httpbuzzsumocom

                                                                                                                                ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                                GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                BuzzStream Buzzstream httpwwwBuzzStreamcom

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                GroupHigh grouphigh httpwwwgrouphighcom

                                                                                                                                teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                                                kciabcbcshttpGetLittleBirdcom

                                                                                                                                Nimble nimble httpnimblecom

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                teedubya

                                                                                                                                VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                teedubya

                                                                                                                                EmailHunter EmailHunter httpemailhunterco

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                teedubyaConspire Conspire httpconspirecom

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                teedubya

                                                                                                                                Outreach Outreach_io httpoutreachio

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                teedubya

                                                                                                                                Advocate Engagement Platforms

                                                                                                                                ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                Hashtags httphashtagsorg

                                                                                                                                Use hashtags to search for threads about subjects such as socialselling

                                                                                                                                ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                                                                                                                Digital Advertising

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                The Advertising Quandary

                                                                                                                                ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                                                                                                                -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                Digital AdvertisingHighly-targeted relevant traffic to your site

                                                                                                                                bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                PAID SEARCH AND SEO

                                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                                ccpglobalcommartechconf teedubya

                                                                                                                                ccpglobalcommartechconf teedubya

                                                                                                                                ccpglobalcommartechconf teedubya

                                                                                                                                Harness data explosion for better ad predictionsYesterdayrsquos data

                                                                                                                                5 ndash 8 data points Every possible data point about a clickvs

                                                                                                                                Premature relationship of page views to purchase

                                                                                                                                probability

                                                                                                                                15

                                                                                                                                10

                                                                                                                                5

                                                                                                                                -20 -10 10 20 30 40 50 60

                                                                                                                                In depth seasonality and other insights

                                                                                                                                15

                                                                                                                                10

                                                                                                                                5

                                                                                                                                -20 -10 10 20 30 40 50 60

                                                                                                                                Todayrsquos data

                                                                                                                                ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                                                                                                Week 3 4 5 6

                                                                                                                                31

                                                                                                                                6370

                                                                                                                                105

                                                                                                                                Not QuanticMind QuanticMindGross

                                                                                                                                Margin Lift

                                                                                                                                CONTENT PAID AMPLIFICATION

                                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                                Interest Graph Actions on Content

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                Keywords Yes No

                                                                                                                                Likes No Yes

                                                                                                                                Demographics Limited Extensive

                                                                                                                                Psychographics No Yes

                                                                                                                                Geography Yes Yes

                                                                                                                                Internal URL No Yes

                                                                                                                                External URL Yes Yes

                                                                                                                                Purchase Intent Learn Research None

                                                                                                                                Sales Cycle Short Long

                                                                                                                                Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                teedubya

                                                                                                                                Facebook Graph Search opens up many different opportunities

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                teedubya

                                                                                                                                Facebook Graph Search opens up many different opportunities BRO

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                $240 billion

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                                Pixels Pixels Pixels

                                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                                Pixels Pixels Pixels

                                                                                                                                $240 billion

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                Advanced Ad Targeting

                                                                                                                                Advanced Targeting

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                Advanced Targeting

                                                                                                                                ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                                                                Third-Party Databases

                                                                                                                                Combine Facebook data and interest targeting

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                Workforce Targeting

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                $240 billion

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                Some Facts About Facebook

                                                                                                                                Before We Move On Water Breakhellip

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                Number of monthly active users144 billion

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                Lead Ads

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                Instagram Ads

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                Instagram Ads

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                Instagram Ads

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                Account Based Social Selling

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                Wal-Mart

                                                                                                                                7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                                Wal-Mart Inception

                                                                                                                                teedubya

                                                                                                                                Sniply sniply httpsniply

                                                                                                                                2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                Starbucks Inception

                                                                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                Native Adverti$$$ng

                                                                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                ccpglobalcomcmworld teedubya

                                                                                                                                Pinterest Advertising

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                Twitter Advertising

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                TWITTER ADVERTISING OPTIONS

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                Promoted Accounts

                                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                                Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                Promoted Trends

                                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                                Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                Promoted Tweets

                                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                                Geo

                                                                                                                                Target users based on

                                                                                                                                geographic location

                                                                                                                                Narrow in on key markets

                                                                                                                                Search

                                                                                                                                Target users who are searching

                                                                                                                                on relevant keywords

                                                                                                                                Ensure relevancy

                                                                                                                                Followers

                                                                                                                                Target your Followers

                                                                                                                                Leverage brand advocates

                                                                                                                                Interest

                                                                                                                                Target users based on their

                                                                                                                                interests

                                                                                                                                Resonate with users

                                                                                                                                Mobile

                                                                                                                                Target users on the go

                                                                                                                                Reach at point-of-purchase

                                                                                                                                Look-a-likes

                                                                                                                                Target users who are similar to your followers

                                                                                                                                Increase potential reach

                                                                                                                                Gender

                                                                                                                                Target users based on gender

                                                                                                                                Ensure Interest

                                                                                                                                relevancy

                                                                                                                                Twitter Targeting Tools

                                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                YouTube Ads

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                Outbrain Outbrain httpoutbraincom

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                Taboola Taboola httptaboolacom

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                Facebook Talent Acquisition

                                                                                                                                Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                bull lower your recruiting costs and save you time

                                                                                                                                bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                Target Your Candidates

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                Hero Image

                                                                                                                                wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                Women Engineers

                                                                                                                                wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                Culture

                                                                                                                                >

                                                                                                                                Drive Candidates to Your Funnel

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                teedubya

                                                                                                                                Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                Reach Your Recruiting Goals

                                                                                                                                14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                And Growinghellip

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                teedubya

                                                                                                                                17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                                • Slide 2
                                                                                                                                • Slide 3
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                                                                                                                                • Confusing
                                                                                                                                • Slide 14
                                                                                                                                • Silos and Silos of Data
                                                                                                                                • Slide 16
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                                                                                                                                • Coordinate Your Efforts
                                                                                                                                • Slide 19
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                                                                                                                                • Slide 21
                                                                                                                                • Why Content Marketing
                                                                                                                                • Slide 23
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                                                                                                                                • Slide 25
                                                                                                                                • Content
                                                                                                                                • Slide 27
                                                                                                                                • Slide 28
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                                                                                                                                • Content Creation
                                                                                                                                • Slide 33
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                                                                                                                                • Slide 36
                                                                                                                                • Content Planning amp Research
                                                                                                                                • Slide 38
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                                                                                                                                • Content Curation
                                                                                                                                • Slide 41
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                                                                                                                                • Content Scheduling amp distribution
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                                                                                                                                • Content Amplification Tactics
                                                                                                                                • Slide 53
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                                                                                                                                • Ways to Promote
                                                                                                                                • Slide 58
                                                                                                                                • Google Buy Button on SERPS
                                                                                                                                • Slide 60
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                                                                                                                                • Influencer Outreach
                                                                                                                                • Slide 66
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                                                                                                                                • Slide 87
                                                                                                                                • Paid Search and SEO
                                                                                                                                • Slide 89
                                                                                                                                • Slide 90
                                                                                                                                • Harness data explosion for better ad predictions
                                                                                                                                • Slide 92
                                                                                                                                • Content Paid Amplification
                                                                                                                                • Slide 94
                                                                                                                                • Interest Graph Actions on Content
                                                                                                                                • Slide 96
                                                                                                                                • Impact of Targeted Social Advertising
                                                                                                                                • Slide 98
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                                                                                                                                • Before We Move On Water Breakhellip
                                                                                                                                • Slide 113
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                                                                                                                                • Instagram Ads
                                                                                                                                • Instagram Ads (2)
                                                                                                                                • Instagram Ads (3)
                                                                                                                                • Slide 124
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                                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                                  GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                  BuzzStream Buzzstream httpwwwBuzzStreamcom

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                                                                                                                                  GroupHigh grouphigh httpwwwgrouphighcom

                                                                                                                                  teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                                                  kciabcbcshttpGetLittleBirdcom

                                                                                                                                  Nimble nimble httpnimblecom

                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                  teedubya

                                                                                                                                  VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                  teedubya

                                                                                                                                  EmailHunter EmailHunter httpemailhunterco

                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                  teedubyaConspire Conspire httpconspirecom

                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                  teedubya

                                                                                                                                  Outreach Outreach_io httpoutreachio

                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                  teedubya

                                                                                                                                  Advocate Engagement Platforms

                                                                                                                                  ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                  Hashtags httphashtagsorg

                                                                                                                                  Use hashtags to search for threads about subjects such as socialselling

                                                                                                                                  ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                                                                                                                  Digital Advertising

                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                  The Advertising Quandary

                                                                                                                                  ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                                                                                                                  -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                  Digital AdvertisingHighly-targeted relevant traffic to your site

                                                                                                                                  bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                  PAID SEARCH AND SEO

                                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                                  ccpglobalcommartechconf teedubya

                                                                                                                                  ccpglobalcommartechconf teedubya

                                                                                                                                  ccpglobalcommartechconf teedubya

                                                                                                                                  Harness data explosion for better ad predictionsYesterdayrsquos data

                                                                                                                                  5 ndash 8 data points Every possible data point about a clickvs

                                                                                                                                  Premature relationship of page views to purchase

                                                                                                                                  probability

                                                                                                                                  15

                                                                                                                                  10

                                                                                                                                  5

                                                                                                                                  -20 -10 10 20 30 40 50 60

                                                                                                                                  In depth seasonality and other insights

                                                                                                                                  15

                                                                                                                                  10

                                                                                                                                  5

                                                                                                                                  -20 -10 10 20 30 40 50 60

                                                                                                                                  Todayrsquos data

                                                                                                                                  ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                                                                                                  Week 3 4 5 6

                                                                                                                                  31

                                                                                                                                  6370

                                                                                                                                  105

                                                                                                                                  Not QuanticMind QuanticMindGross

                                                                                                                                  Margin Lift

                                                                                                                                  CONTENT PAID AMPLIFICATION

                                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                                  Interest Graph Actions on Content

                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                  Keywords Yes No

                                                                                                                                  Likes No Yes

                                                                                                                                  Demographics Limited Extensive

                                                                                                                                  Psychographics No Yes

                                                                                                                                  Geography Yes Yes

                                                                                                                                  Internal URL No Yes

                                                                                                                                  External URL Yes Yes

                                                                                                                                  Purchase Intent Learn Research None

                                                                                                                                  Sales Cycle Short Long

                                                                                                                                  Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                  teedubya

                                                                                                                                  Facebook Graph Search opens up many different opportunities

                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                  teedubya

                                                                                                                                  Facebook Graph Search opens up many different opportunities BRO

                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                  $240 billion

                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                                  Pixels Pixels Pixels

                                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                                  Pixels Pixels Pixels

                                                                                                                                  $240 billion

                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                  Advanced Ad Targeting

                                                                                                                                  Advanced Targeting

                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                  Advanced Targeting

                                                                                                                                  ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                                                                  Third-Party Databases

                                                                                                                                  Combine Facebook data and interest targeting

                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                  Workforce Targeting

                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                  Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                  $240 billion

                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                  Some Facts About Facebook

                                                                                                                                  Before We Move On Water Breakhellip

                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                  Number of monthly active users144 billion

                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                  Lead Ads

                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                  Instagram Ads

                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                  Instagram Ads

                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                  Instagram Ads

                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                  Account Based Social Selling

                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                  Wal-Mart

                                                                                                                                  7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                                  Wal-Mart Inception

                                                                                                                                  teedubya

                                                                                                                                  Sniply sniply httpsniply

                                                                                                                                  2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                  Starbucks Inception

                                                                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                  Native Adverti$$$ng

                                                                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                  ccpglobalcomcmworld teedubya

                                                                                                                                  Pinterest Advertising

                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                  ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                  StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                  Twitter Advertising

                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                  TWITTER ADVERTISING OPTIONS

                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                  Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                  This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                  Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                  BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                  Promoted Accounts

                                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                                  Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                  Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                  MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                  Promoted Trends

                                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                                  Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                  A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                  Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                  AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                  Promoted Tweets

                                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                                  Geo

                                                                                                                                  Target users based on

                                                                                                                                  geographic location

                                                                                                                                  Narrow in on key markets

                                                                                                                                  Search

                                                                                                                                  Target users who are searching

                                                                                                                                  on relevant keywords

                                                                                                                                  Ensure relevancy

                                                                                                                                  Followers

                                                                                                                                  Target your Followers

                                                                                                                                  Leverage brand advocates

                                                                                                                                  Interest

                                                                                                                                  Target users based on their

                                                                                                                                  interests

                                                                                                                                  Resonate with users

                                                                                                                                  Mobile

                                                                                                                                  Target users on the go

                                                                                                                                  Reach at point-of-purchase

                                                                                                                                  Look-a-likes

                                                                                                                                  Target users who are similar to your followers

                                                                                                                                  Increase potential reach

                                                                                                                                  Gender

                                                                                                                                  Target users based on gender

                                                                                                                                  Ensure Interest

                                                                                                                                  relevancy

                                                                                                                                  Twitter Targeting Tools

                                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                  YouTube Ads

                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                  Outbrain Outbrain httpoutbraincom

                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                  Taboola Taboola httptaboolacom

                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                  Facebook Talent Acquisition

                                                                                                                                  Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                  bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                  bull lower your recruiting costs and save you time

                                                                                                                                  bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                  Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                  Target Your Candidates

                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                  wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                  Hero Image

                                                                                                                                  wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                  Women Engineers

                                                                                                                                  wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                  Culture

                                                                                                                                  >

                                                                                                                                  Drive Candidates to Your Funnel

                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                  teedubya

                                                                                                                                  Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                  Reach Your Recruiting Goals

                                                                                                                                  14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                  Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                  And Growinghellip

                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                  teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                  teedubya

                                                                                                                                  17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                  teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                  Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                  • Actionable Ways Strategies and Technologies to Amplify Your C
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                                                                                                                                  • Confusing
                                                                                                                                  • Slide 14
                                                                                                                                  • Silos and Silos of Data
                                                                                                                                  • Slide 16
                                                                                                                                  • Slide 17
                                                                                                                                  • Coordinate Your Efforts
                                                                                                                                  • Slide 19
                                                                                                                                  • Slide 20
                                                                                                                                  • Slide 21
                                                                                                                                  • Why Content Marketing
                                                                                                                                  • Slide 23
                                                                                                                                  • Slide 24
                                                                                                                                  • Slide 25
                                                                                                                                  • Content
                                                                                                                                  • Slide 27
                                                                                                                                  • Slide 28
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                                                                                                                                  • Slide 30
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                                                                                                                                  • Content Creation
                                                                                                                                  • Slide 33
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                                                                                                                                  • Slide 35
                                                                                                                                  • Slide 36
                                                                                                                                  • Content Planning amp Research
                                                                                                                                  • Slide 38
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                                                                                                                                  • Content Curation
                                                                                                                                  • Slide 41
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                                                                                                                                  • Content Scheduling amp distribution
                                                                                                                                  • Slide 45
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                                                                                                                                  • Content Amplification Tactics
                                                                                                                                  • Slide 53
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                                                                                                                                  • Ways to Promote
                                                                                                                                  • Slide 58
                                                                                                                                  • Google Buy Button on SERPS
                                                                                                                                  • Slide 60
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                                                                                                                                  • Influencer Outreach
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                                                                                                                                  • Paid Search and SEO
                                                                                                                                  • Slide 89
                                                                                                                                  • Slide 90
                                                                                                                                  • Harness data explosion for better ad predictions
                                                                                                                                  • Slide 92
                                                                                                                                  • Content Paid Amplification
                                                                                                                                  • Slide 94
                                                                                                                                  • Interest Graph Actions on Content
                                                                                                                                  • Slide 96
                                                                                                                                  • Impact of Targeted Social Advertising
                                                                                                                                  • Slide 98
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                                                                                                                                  • Before We Move On Water Breakhellip
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                                                                                                                                  • Instagram Ads
                                                                                                                                  • Instagram Ads (2)
                                                                                                                                  • Instagram Ads (3)
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                                                                                                                                    GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                    BuzzStream Buzzstream httpwwwBuzzStreamcom

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                                                                                                                                    GroupHigh grouphigh httpwwwgrouphighcom

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                                                                                                                                    kciabcbcshttpGetLittleBirdcom

                                                                                                                                    Nimble nimble httpnimblecom

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                                                                                                                                    VoilaNorbert VoilaNorbert httpVoilaNorbertcom

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                                                                                                                                    teedubya

                                                                                                                                    EmailHunter EmailHunter httpemailhunterco

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                                                                                                                                    teedubyaConspire Conspire httpconspirecom

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                                                                                                                                    teedubya

                                                                                                                                    Outreach Outreach_io httpoutreachio

                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                    teedubya

                                                                                                                                    Advocate Engagement Platforms

                                                                                                                                    ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                    Hashtags httphashtagsorg

                                                                                                                                    Use hashtags to search for threads about subjects such as socialselling

                                                                                                                                    ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                                                                                                                    Digital Advertising

                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                    The Advertising Quandary

                                                                                                                                    ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                                                                                                                    -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                    Digital AdvertisingHighly-targeted relevant traffic to your site

                                                                                                                                    bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                    PAID SEARCH AND SEO

                                                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                                                    ccpglobalcommartechconf teedubya

                                                                                                                                    ccpglobalcommartechconf teedubya

                                                                                                                                    ccpglobalcommartechconf teedubya

                                                                                                                                    Harness data explosion for better ad predictionsYesterdayrsquos data

                                                                                                                                    5 ndash 8 data points Every possible data point about a clickvs

                                                                                                                                    Premature relationship of page views to purchase

                                                                                                                                    probability

                                                                                                                                    15

                                                                                                                                    10

                                                                                                                                    5

                                                                                                                                    -20 -10 10 20 30 40 50 60

                                                                                                                                    In depth seasonality and other insights

                                                                                                                                    15

                                                                                                                                    10

                                                                                                                                    5

                                                                                                                                    -20 -10 10 20 30 40 50 60

                                                                                                                                    Todayrsquos data

                                                                                                                                    ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                                                                                                    Week 3 4 5 6

                                                                                                                                    31

                                                                                                                                    6370

                                                                                                                                    105

                                                                                                                                    Not QuanticMind QuanticMindGross

                                                                                                                                    Margin Lift

                                                                                                                                    CONTENT PAID AMPLIFICATION

                                                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                                                    Interest Graph Actions on Content

                                                                                                                                    ccpdigitalcomemfl teedubya

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                                                                                                                                    Keywords Yes No

                                                                                                                                    Likes No Yes

                                                                                                                                    Demographics Limited Extensive

                                                                                                                                    Psychographics No Yes

                                                                                                                                    Geography Yes Yes

                                                                                                                                    Internal URL No Yes

                                                                                                                                    External URL Yes Yes

                                                                                                                                    Purchase Intent Learn Research None

                                                                                                                                    Sales Cycle Short Long

                                                                                                                                    Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                    teedubya

                                                                                                                                    Facebook Graph Search opens up many different opportunities

                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                    teedubya

                                                                                                                                    Facebook Graph Search opens up many different opportunities BRO

                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                    $240 billion

                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                                                    Pixels Pixels Pixels

                                                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                                                    Pixels Pixels Pixels

                                                                                                                                    $240 billion

                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                    Advanced Ad Targeting

                                                                                                                                    Advanced Targeting

                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                    Advanced Targeting

                                                                                                                                    ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                                                                    Third-Party Databases

                                                                                                                                    Combine Facebook data and interest targeting

                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                    Workforce Targeting

                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                    Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                    $240 billion

                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                    Some Facts About Facebook

                                                                                                                                    Before We Move On Water Breakhellip

                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                    Number of monthly active users144 billion

                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                    ccpdigitalcomemfl teedubya

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                                                                                                                                    Lead Ads

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                                                                                                                                    ccpdigitalcomemfl teedubya

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                                                                                                                                    Instagram Ads

                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                    Instagram Ads

                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                    Instagram Ads

                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                    Account Based Social Selling

                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                    Wal-Mart

                                                                                                                                    7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                                    Wal-Mart Inception

                                                                                                                                    teedubya

                                                                                                                                    Sniply sniply httpsniply

                                                                                                                                    2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                    Starbucks Inception

                                                                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                    Native Adverti$$$ng

                                                                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                    ccpglobalcomcmworld teedubya

                                                                                                                                    Pinterest Advertising

                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                    ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                    StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                    Twitter Advertising

                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                    TWITTER ADVERTISING OPTIONS

                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                    Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                    This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                    Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                    BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                    Promoted Accounts

                                                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                                                    Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                    Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                    MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                    Promoted Trends

                                                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                                                    Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                    A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                    Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                    AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                    Promoted Tweets

                                                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                                                    Geo

                                                                                                                                    Target users based on

                                                                                                                                    geographic location

                                                                                                                                    Narrow in on key markets

                                                                                                                                    Search

                                                                                                                                    Target users who are searching

                                                                                                                                    on relevant keywords

                                                                                                                                    Ensure relevancy

                                                                                                                                    Followers

                                                                                                                                    Target your Followers

                                                                                                                                    Leverage brand advocates

                                                                                                                                    Interest

                                                                                                                                    Target users based on their

                                                                                                                                    interests

                                                                                                                                    Resonate with users

                                                                                                                                    Mobile

                                                                                                                                    Target users on the go

                                                                                                                                    Reach at point-of-purchase

                                                                                                                                    Look-a-likes

                                                                                                                                    Target users who are similar to your followers

                                                                                                                                    Increase potential reach

                                                                                                                                    Gender

                                                                                                                                    Target users based on gender

                                                                                                                                    Ensure Interest

                                                                                                                                    relevancy

                                                                                                                                    Twitter Targeting Tools

                                                                                                                                    teedubyaccpdigitalcomemfl teedubya

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                                                                                                                                    YouTube Ads

                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                    Outbrain Outbrain httpoutbraincom

                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                    Taboola Taboola httptaboolacom

                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                    Facebook Talent Acquisition

                                                                                                                                    Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                    bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                    bull lower your recruiting costs and save you time

                                                                                                                                    bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                    Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                    Target Your Candidates

                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                    wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                    Hero Image

                                                                                                                                    wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                    Women Engineers

                                                                                                                                    wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                    Culture

                                                                                                                                    >

                                                                                                                                    Drive Candidates to Your Funnel

                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                    teedubya

                                                                                                                                    Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                    Reach Your Recruiting Goals

                                                                                                                                    14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                    Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                    And Growinghellip

                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                    teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                    teedubya

                                                                                                                                    17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                    teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                    Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                    • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                                    • Slide 2
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                                                                                                                                    • Confusing
                                                                                                                                    • Slide 14
                                                                                                                                    • Silos and Silos of Data
                                                                                                                                    • Slide 16
                                                                                                                                    • Slide 17
                                                                                                                                    • Coordinate Your Efforts
                                                                                                                                    • Slide 19
                                                                                                                                    • Slide 20
                                                                                                                                    • Slide 21
                                                                                                                                    • Why Content Marketing
                                                                                                                                    • Slide 23
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                                                                                                                                    • Slide 25
                                                                                                                                    • Content
                                                                                                                                    • Slide 27
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                                                                                                                                    • Slide 30
                                                                                                                                    • Slide 31
                                                                                                                                    • Content Creation
                                                                                                                                    • Slide 33
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                                                                                                                                    • Slide 36
                                                                                                                                    • Content Planning amp Research
                                                                                                                                    • Slide 38
                                                                                                                                    • Slide 39
                                                                                                                                    • Content Curation
                                                                                                                                    • Slide 41
                                                                                                                                    • Slide 42
                                                                                                                                    • Slide 43
                                                                                                                                    • Content Scheduling amp distribution
                                                                                                                                    • Slide 45
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                                                                                                                                    • Slide 48
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                                                                                                                                    • Content Amplification Tactics
                                                                                                                                    • Slide 53
                                                                                                                                    • Slide 54
                                                                                                                                    • Slide 55
                                                                                                                                    • Slide 56
                                                                                                                                    • Ways to Promote
                                                                                                                                    • Slide 58
                                                                                                                                    • Google Buy Button on SERPS
                                                                                                                                    • Slide 60
                                                                                                                                    • Slide 61
                                                                                                                                    • Slide 62
                                                                                                                                    • Slide 63
                                                                                                                                    • Slide 64
                                                                                                                                    • Influencer Outreach
                                                                                                                                    • Slide 66
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                                                                                                                                    • Slide 86
                                                                                                                                    • Slide 87
                                                                                                                                    • Paid Search and SEO
                                                                                                                                    • Slide 89
                                                                                                                                    • Slide 90
                                                                                                                                    • Harness data explosion for better ad predictions
                                                                                                                                    • Slide 92
                                                                                                                                    • Content Paid Amplification
                                                                                                                                    • Slide 94
                                                                                                                                    • Interest Graph Actions on Content
                                                                                                                                    • Slide 96
                                                                                                                                    • Impact of Targeted Social Advertising
                                                                                                                                    • Slide 98
                                                                                                                                    • Slide 99
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                                                                                                                                    • Before We Move On Water Breakhellip
                                                                                                                                    • Slide 113
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                                                                                                                                    • Slide 120
                                                                                                                                    • Instagram Ads
                                                                                                                                    • Instagram Ads (2)
                                                                                                                                    • Instagram Ads (3)
                                                                                                                                    • Slide 124
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                                                                                                                                      BuzzStream Buzzstream httpwwwBuzzStreamcom

                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                      GroupHigh grouphigh httpwwwgrouphighcom

                                                                                                                                      teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                                                      kciabcbcshttpGetLittleBirdcom

                                                                                                                                      Nimble nimble httpnimblecom

                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                      teedubya

                                                                                                                                      VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                      teedubya

                                                                                                                                      EmailHunter EmailHunter httpemailhunterco

                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                      teedubyaConspire Conspire httpconspirecom

                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                      teedubya

                                                                                                                                      Outreach Outreach_io httpoutreachio

                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                      teedubya

                                                                                                                                      Advocate Engagement Platforms

                                                                                                                                      ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                      Hashtags httphashtagsorg

                                                                                                                                      Use hashtags to search for threads about subjects such as socialselling

                                                                                                                                      ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                                                                                                                      Digital Advertising

                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                      The Advertising Quandary

                                                                                                                                      ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                                                                                                                      -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                      Digital AdvertisingHighly-targeted relevant traffic to your site

                                                                                                                                      bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                      PAID SEARCH AND SEO

                                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                                      ccpglobalcommartechconf teedubya

                                                                                                                                      ccpglobalcommartechconf teedubya

                                                                                                                                      ccpglobalcommartechconf teedubya

                                                                                                                                      Harness data explosion for better ad predictionsYesterdayrsquos data

                                                                                                                                      5 ndash 8 data points Every possible data point about a clickvs

                                                                                                                                      Premature relationship of page views to purchase

                                                                                                                                      probability

                                                                                                                                      15

                                                                                                                                      10

                                                                                                                                      5

                                                                                                                                      -20 -10 10 20 30 40 50 60

                                                                                                                                      In depth seasonality and other insights

                                                                                                                                      15

                                                                                                                                      10

                                                                                                                                      5

                                                                                                                                      -20 -10 10 20 30 40 50 60

                                                                                                                                      Todayrsquos data

                                                                                                                                      ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                                                                                                      Week 3 4 5 6

                                                                                                                                      31

                                                                                                                                      6370

                                                                                                                                      105

                                                                                                                                      Not QuanticMind QuanticMindGross

                                                                                                                                      Margin Lift

                                                                                                                                      CONTENT PAID AMPLIFICATION

                                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                                      Interest Graph Actions on Content

                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                      Keywords Yes No

                                                                                                                                      Likes No Yes

                                                                                                                                      Demographics Limited Extensive

                                                                                                                                      Psychographics No Yes

                                                                                                                                      Geography Yes Yes

                                                                                                                                      Internal URL No Yes

                                                                                                                                      External URL Yes Yes

                                                                                                                                      Purchase Intent Learn Research None

                                                                                                                                      Sales Cycle Short Long

                                                                                                                                      Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                      teedubya

                                                                                                                                      Facebook Graph Search opens up many different opportunities

                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                      teedubya

                                                                                                                                      Facebook Graph Search opens up many different opportunities BRO

                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                      $240 billion

                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                                      Pixels Pixels Pixels

                                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                                      Pixels Pixels Pixels

                                                                                                                                      $240 billion

                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                      Advanced Ad Targeting

                                                                                                                                      Advanced Targeting

                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                      Advanced Targeting

                                                                                                                                      ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                                                                      Third-Party Databases

                                                                                                                                      Combine Facebook data and interest targeting

                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                      Workforce Targeting

                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                      Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                      $240 billion

                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                      Some Facts About Facebook

                                                                                                                                      Before We Move On Water Breakhellip

                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                      Number of monthly active users144 billion

                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                      Lead Ads

                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                      Instagram Ads

                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                      Instagram Ads

                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                      Instagram Ads

                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                      Account Based Social Selling

                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                      Wal-Mart

                                                                                                                                      7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                                      Wal-Mart Inception

                                                                                                                                      teedubya

                                                                                                                                      Sniply sniply httpsniply

                                                                                                                                      2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                      Starbucks Inception

                                                                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                      Native Adverti$$$ng

                                                                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                      ccpglobalcomcmworld teedubya

                                                                                                                                      Pinterest Advertising

                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                      ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                      StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                      Twitter Advertising

                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                      TWITTER ADVERTISING OPTIONS

                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                      Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                      This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                      Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                      BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                      Promoted Accounts

                                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                                      Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                      Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                      MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                      Promoted Trends

                                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                                      Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                      A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                      Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                      AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                      Promoted Tweets

                                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                                      Geo

                                                                                                                                      Target users based on

                                                                                                                                      geographic location

                                                                                                                                      Narrow in on key markets

                                                                                                                                      Search

                                                                                                                                      Target users who are searching

                                                                                                                                      on relevant keywords

                                                                                                                                      Ensure relevancy

                                                                                                                                      Followers

                                                                                                                                      Target your Followers

                                                                                                                                      Leverage brand advocates

                                                                                                                                      Interest

                                                                                                                                      Target users based on their

                                                                                                                                      interests

                                                                                                                                      Resonate with users

                                                                                                                                      Mobile

                                                                                                                                      Target users on the go

                                                                                                                                      Reach at point-of-purchase

                                                                                                                                      Look-a-likes

                                                                                                                                      Target users who are similar to your followers

                                                                                                                                      Increase potential reach

                                                                                                                                      Gender

                                                                                                                                      Target users based on gender

                                                                                                                                      Ensure Interest

                                                                                                                                      relevancy

                                                                                                                                      Twitter Targeting Tools

                                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                      YouTube Ads

                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                      Outbrain Outbrain httpoutbraincom

                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                      Taboola Taboola httptaboolacom

                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                      Facebook Talent Acquisition

                                                                                                                                      Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                      bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                      bull lower your recruiting costs and save you time

                                                                                                                                      bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                      Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                      Target Your Candidates

                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                      wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                      Hero Image

                                                                                                                                      wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                      Women Engineers

                                                                                                                                      wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                      Culture

                                                                                                                                      >

                                                                                                                                      Drive Candidates to Your Funnel

                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                      teedubya

                                                                                                                                      Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                      Reach Your Recruiting Goals

                                                                                                                                      14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                      Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                      And Growinghellip

                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                      teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                      teedubya

                                                                                                                                      17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                      teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                      Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                      • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                                      • Slide 2
                                                                                                                                      • Slide 3
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                                                                                                                                      • Confusing
                                                                                                                                      • Slide 14
                                                                                                                                      • Silos and Silos of Data
                                                                                                                                      • Slide 16
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                                                                                                                                      • Coordinate Your Efforts
                                                                                                                                      • Slide 19
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                                                                                                                                      • Slide 21
                                                                                                                                      • Why Content Marketing
                                                                                                                                      • Slide 23
                                                                                                                                      • Slide 24
                                                                                                                                      • Slide 25
                                                                                                                                      • Content
                                                                                                                                      • Slide 27
                                                                                                                                      • Slide 28
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                                                                                                                                      • Slide 30
                                                                                                                                      • Slide 31
                                                                                                                                      • Content Creation
                                                                                                                                      • Slide 33
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                                                                                                                                      • Slide 35
                                                                                                                                      • Slide 36
                                                                                                                                      • Content Planning amp Research
                                                                                                                                      • Slide 38
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                                                                                                                                      • Content Curation
                                                                                                                                      • Slide 41
                                                                                                                                      • Slide 42
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                                                                                                                                      • Content Scheduling amp distribution
                                                                                                                                      • Slide 45
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                                                                                                                                      • Slide 48
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                                                                                                                                      • Content Amplification Tactics
                                                                                                                                      • Slide 53
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                                                                                                                                      • Ways to Promote
                                                                                                                                      • Slide 58
                                                                                                                                      • Google Buy Button on SERPS
                                                                                                                                      • Slide 60
                                                                                                                                      • Slide 61
                                                                                                                                      • Slide 62
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                                                                                                                                      • Slide 64
                                                                                                                                      • Influencer Outreach
                                                                                                                                      • Slide 66
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                                                                                                                                      • Slide 84
                                                                                                                                      • Slide 85
                                                                                                                                      • Slide 86
                                                                                                                                      • Slide 87
                                                                                                                                      • Paid Search and SEO
                                                                                                                                      • Slide 89
                                                                                                                                      • Slide 90
                                                                                                                                      • Harness data explosion for better ad predictions
                                                                                                                                      • Slide 92
                                                                                                                                      • Content Paid Amplification
                                                                                                                                      • Slide 94
                                                                                                                                      • Interest Graph Actions on Content
                                                                                                                                      • Slide 96
                                                                                                                                      • Impact of Targeted Social Advertising
                                                                                                                                      • Slide 98
                                                                                                                                      • Slide 99
                                                                                                                                      • Slide 100
                                                                                                                                      • Slide 101
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                                                                                                                                      • Slide 110
                                                                                                                                      • Slide 111
                                                                                                                                      • Before We Move On Water Breakhellip
                                                                                                                                      • Slide 113
                                                                                                                                      • Slide 114
                                                                                                                                      • Slide 115
                                                                                                                                      • Slide 116
                                                                                                                                      • Slide 117
                                                                                                                                      • Slide 118
                                                                                                                                      • Slide 119
                                                                                                                                      • Slide 120
                                                                                                                                      • Instagram Ads
                                                                                                                                      • Instagram Ads (2)
                                                                                                                                      • Instagram Ads (3)
                                                                                                                                      • Slide 124
                                                                                                                                      • Slide 125
                                                                                                                                      • Slide 126
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                                                                                                                                        GroupHigh grouphigh httpwwwgrouphighcom

                                                                                                                                        teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                                                        kciabcbcshttpGetLittleBirdcom

                                                                                                                                        Nimble nimble httpnimblecom

                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                        teedubya

                                                                                                                                        VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                        teedubya

                                                                                                                                        EmailHunter EmailHunter httpemailhunterco

                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                        teedubyaConspire Conspire httpconspirecom

                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                        teedubya

                                                                                                                                        Outreach Outreach_io httpoutreachio

                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                        teedubya

                                                                                                                                        Advocate Engagement Platforms

                                                                                                                                        ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                        Hashtags httphashtagsorg

                                                                                                                                        Use hashtags to search for threads about subjects such as socialselling

                                                                                                                                        ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                                                                                                                        Digital Advertising

                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                        The Advertising Quandary

                                                                                                                                        ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                                                                                                                        -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                        Digital AdvertisingHighly-targeted relevant traffic to your site

                                                                                                                                        bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                        PAID SEARCH AND SEO

                                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                                        ccpglobalcommartechconf teedubya

                                                                                                                                        ccpglobalcommartechconf teedubya

                                                                                                                                        ccpglobalcommartechconf teedubya

                                                                                                                                        Harness data explosion for better ad predictionsYesterdayrsquos data

                                                                                                                                        5 ndash 8 data points Every possible data point about a clickvs

                                                                                                                                        Premature relationship of page views to purchase

                                                                                                                                        probability

                                                                                                                                        15

                                                                                                                                        10

                                                                                                                                        5

                                                                                                                                        -20 -10 10 20 30 40 50 60

                                                                                                                                        In depth seasonality and other insights

                                                                                                                                        15

                                                                                                                                        10

                                                                                                                                        5

                                                                                                                                        -20 -10 10 20 30 40 50 60

                                                                                                                                        Todayrsquos data

                                                                                                                                        ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                                                                                                        Week 3 4 5 6

                                                                                                                                        31

                                                                                                                                        6370

                                                                                                                                        105

                                                                                                                                        Not QuanticMind QuanticMindGross

                                                                                                                                        Margin Lift

                                                                                                                                        CONTENT PAID AMPLIFICATION

                                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                                        Interest Graph Actions on Content

                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                        Keywords Yes No

                                                                                                                                        Likes No Yes

                                                                                                                                        Demographics Limited Extensive

                                                                                                                                        Psychographics No Yes

                                                                                                                                        Geography Yes Yes

                                                                                                                                        Internal URL No Yes

                                                                                                                                        External URL Yes Yes

                                                                                                                                        Purchase Intent Learn Research None

                                                                                                                                        Sales Cycle Short Long

                                                                                                                                        Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                        teedubya

                                                                                                                                        Facebook Graph Search opens up many different opportunities

                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                        teedubya

                                                                                                                                        Facebook Graph Search opens up many different opportunities BRO

                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                        $240 billion

                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                                        Pixels Pixels Pixels

                                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                                        Pixels Pixels Pixels

                                                                                                                                        $240 billion

                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                        Advanced Ad Targeting

                                                                                                                                        Advanced Targeting

                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                        Advanced Targeting

                                                                                                                                        ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                                                                        Third-Party Databases

                                                                                                                                        Combine Facebook data and interest targeting

                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                        Workforce Targeting

                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                        Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                        $240 billion

                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                        Some Facts About Facebook

                                                                                                                                        Before We Move On Water Breakhellip

                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                        Number of monthly active users144 billion

                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                        Lead Ads

                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                        Instagram Ads

                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                        Instagram Ads

                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                        Instagram Ads

                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                        Account Based Social Selling

                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                        Wal-Mart

                                                                                                                                        7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                                        Wal-Mart Inception

                                                                                                                                        teedubya

                                                                                                                                        Sniply sniply httpsniply

                                                                                                                                        2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                        Starbucks Inception

                                                                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                        Native Adverti$$$ng

                                                                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                        ccpglobalcomcmworld teedubya

                                                                                                                                        Pinterest Advertising

                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                        ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                        StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                        Twitter Advertising

                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                        TWITTER ADVERTISING OPTIONS

                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                        Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                        This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                        Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                        BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                        Promoted Accounts

                                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                                        Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                        Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                        MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                        Promoted Trends

                                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                                        Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                        A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                        Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                        AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                        Promoted Tweets

                                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                                        Geo

                                                                                                                                        Target users based on

                                                                                                                                        geographic location

                                                                                                                                        Narrow in on key markets

                                                                                                                                        Search

                                                                                                                                        Target users who are searching

                                                                                                                                        on relevant keywords

                                                                                                                                        Ensure relevancy

                                                                                                                                        Followers

                                                                                                                                        Target your Followers

                                                                                                                                        Leverage brand advocates

                                                                                                                                        Interest

                                                                                                                                        Target users based on their

                                                                                                                                        interests

                                                                                                                                        Resonate with users

                                                                                                                                        Mobile

                                                                                                                                        Target users on the go

                                                                                                                                        Reach at point-of-purchase

                                                                                                                                        Look-a-likes

                                                                                                                                        Target users who are similar to your followers

                                                                                                                                        Increase potential reach

                                                                                                                                        Gender

                                                                                                                                        Target users based on gender

                                                                                                                                        Ensure Interest

                                                                                                                                        relevancy

                                                                                                                                        Twitter Targeting Tools

                                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                        YouTube Ads

                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                        Outbrain Outbrain httpoutbraincom

                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                        Taboola Taboola httptaboolacom

                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                        Facebook Talent Acquisition

                                                                                                                                        Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                        bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                        bull lower your recruiting costs and save you time

                                                                                                                                        bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                        Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                        Target Your Candidates

                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                        wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                        Hero Image

                                                                                                                                        wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                        Women Engineers

                                                                                                                                        wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                        Culture

                                                                                                                                        >

                                                                                                                                        Drive Candidates to Your Funnel

                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                        teedubya

                                                                                                                                        Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                        Reach Your Recruiting Goals

                                                                                                                                        14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                        Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                        And Growinghellip

                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                        teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                        teedubya

                                                                                                                                        17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                        teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                        Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                        • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                                        • Slide 2
                                                                                                                                        • Slide 3
                                                                                                                                        • Slide 4
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                                                                                                                                        • Confusing
                                                                                                                                        • Slide 14
                                                                                                                                        • Silos and Silos of Data
                                                                                                                                        • Slide 16
                                                                                                                                        • Slide 17
                                                                                                                                        • Coordinate Your Efforts
                                                                                                                                        • Slide 19
                                                                                                                                        • Slide 20
                                                                                                                                        • Slide 21
                                                                                                                                        • Why Content Marketing
                                                                                                                                        • Slide 23
                                                                                                                                        • Slide 24
                                                                                                                                        • Slide 25
                                                                                                                                        • Content
                                                                                                                                        • Slide 27
                                                                                                                                        • Slide 28
                                                                                                                                        • Slide 29
                                                                                                                                        • Slide 30
                                                                                                                                        • Slide 31
                                                                                                                                        • Content Creation
                                                                                                                                        • Slide 33
                                                                                                                                        • Slide 34
                                                                                                                                        • Slide 35
                                                                                                                                        • Slide 36
                                                                                                                                        • Content Planning amp Research
                                                                                                                                        • Slide 38
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                                                                                                                                        • Content Curation
                                                                                                                                        • Slide 41
                                                                                                                                        • Slide 42
                                                                                                                                        • Slide 43
                                                                                                                                        • Content Scheduling amp distribution
                                                                                                                                        • Slide 45
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                                                                                                                                        • Slide 48
                                                                                                                                        • Slide 49
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                                                                                                                                        • Slide 51
                                                                                                                                        • Content Amplification Tactics
                                                                                                                                        • Slide 53
                                                                                                                                        • Slide 54
                                                                                                                                        • Slide 55
                                                                                                                                        • Slide 56
                                                                                                                                        • Ways to Promote
                                                                                                                                        • Slide 58
                                                                                                                                        • Google Buy Button on SERPS
                                                                                                                                        • Slide 60
                                                                                                                                        • Slide 61
                                                                                                                                        • Slide 62
                                                                                                                                        • Slide 63
                                                                                                                                        • Slide 64
                                                                                                                                        • Influencer Outreach
                                                                                                                                        • Slide 66
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                                                                                                                                        • Slide 84
                                                                                                                                        • Slide 85
                                                                                                                                        • Slide 86
                                                                                                                                        • Slide 87
                                                                                                                                        • Paid Search and SEO
                                                                                                                                        • Slide 89
                                                                                                                                        • Slide 90
                                                                                                                                        • Harness data explosion for better ad predictions
                                                                                                                                        • Slide 92
                                                                                                                                        • Content Paid Amplification
                                                                                                                                        • Slide 94
                                                                                                                                        • Interest Graph Actions on Content
                                                                                                                                        • Slide 96
                                                                                                                                        • Impact of Targeted Social Advertising
                                                                                                                                        • Slide 98
                                                                                                                                        • Slide 99
                                                                                                                                        • Slide 100
                                                                                                                                        • Slide 101
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                                                                                                                                        • Before We Move On Water Breakhellip
                                                                                                                                        • Slide 113
                                                                                                                                        • Slide 114
                                                                                                                                        • Slide 115
                                                                                                                                        • Slide 116
                                                                                                                                        • Slide 117
                                                                                                                                        • Slide 118
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                                                                                                                                        • Slide 120
                                                                                                                                        • Instagram Ads
                                                                                                                                        • Instagram Ads (2)
                                                                                                                                        • Instagram Ads (3)
                                                                                                                                        • Slide 124
                                                                                                                                        • Slide 125
                                                                                                                                        • Slide 126
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                                                                                                                                          kciabcbcshttpGetLittleBirdcom

                                                                                                                                          Nimble nimble httpnimblecom

                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                          teedubya

                                                                                                                                          VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                          teedubya

                                                                                                                                          EmailHunter EmailHunter httpemailhunterco

                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                          teedubyaConspire Conspire httpconspirecom

                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                          teedubya

                                                                                                                                          Outreach Outreach_io httpoutreachio

                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                          teedubya

                                                                                                                                          Advocate Engagement Platforms

                                                                                                                                          ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                          Hashtags httphashtagsorg

                                                                                                                                          Use hashtags to search for threads about subjects such as socialselling

                                                                                                                                          ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                                                                                                                          Digital Advertising

                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                          The Advertising Quandary

                                                                                                                                          ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                                                                                                                          -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                          Digital AdvertisingHighly-targeted relevant traffic to your site

                                                                                                                                          bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                          PAID SEARCH AND SEO

                                                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                                                          ccpglobalcommartechconf teedubya

                                                                                                                                          ccpglobalcommartechconf teedubya

                                                                                                                                          ccpglobalcommartechconf teedubya

                                                                                                                                          Harness data explosion for better ad predictionsYesterdayrsquos data

                                                                                                                                          5 ndash 8 data points Every possible data point about a clickvs

                                                                                                                                          Premature relationship of page views to purchase

                                                                                                                                          probability

                                                                                                                                          15

                                                                                                                                          10

                                                                                                                                          5

                                                                                                                                          -20 -10 10 20 30 40 50 60

                                                                                                                                          In depth seasonality and other insights

                                                                                                                                          15

                                                                                                                                          10

                                                                                                                                          5

                                                                                                                                          -20 -10 10 20 30 40 50 60

                                                                                                                                          Todayrsquos data

                                                                                                                                          ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                                                                                                          Week 3 4 5 6

                                                                                                                                          31

                                                                                                                                          6370

                                                                                                                                          105

                                                                                                                                          Not QuanticMind QuanticMindGross

                                                                                                                                          Margin Lift

                                                                                                                                          CONTENT PAID AMPLIFICATION

                                                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                                                          Interest Graph Actions on Content

                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                          Keywords Yes No

                                                                                                                                          Likes No Yes

                                                                                                                                          Demographics Limited Extensive

                                                                                                                                          Psychographics No Yes

                                                                                                                                          Geography Yes Yes

                                                                                                                                          Internal URL No Yes

                                                                                                                                          External URL Yes Yes

                                                                                                                                          Purchase Intent Learn Research None

                                                                                                                                          Sales Cycle Short Long

                                                                                                                                          Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                          teedubya

                                                                                                                                          Facebook Graph Search opens up many different opportunities

                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                          teedubya

                                                                                                                                          Facebook Graph Search opens up many different opportunities BRO

                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                          $240 billion

                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                                                          Pixels Pixels Pixels

                                                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                                                          Pixels Pixels Pixels

                                                                                                                                          $240 billion

                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                          Advanced Ad Targeting

                                                                                                                                          Advanced Targeting

                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                          Advanced Targeting

                                                                                                                                          ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                                                                          Third-Party Databases

                                                                                                                                          Combine Facebook data and interest targeting

                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                          Workforce Targeting

                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                          Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                          $240 billion

                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                          Some Facts About Facebook

                                                                                                                                          Before We Move On Water Breakhellip

                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                          Number of monthly active users144 billion

                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                          Lead Ads

                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                          Instagram Ads

                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                          Instagram Ads

                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                          Instagram Ads

                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                          Account Based Social Selling

                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                          Wal-Mart

                                                                                                                                          7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                                          Wal-Mart Inception

                                                                                                                                          teedubya

                                                                                                                                          Sniply sniply httpsniply

                                                                                                                                          2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                          Starbucks Inception

                                                                                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                          Native Adverti$$$ng

                                                                                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                          ccpglobalcomcmworld teedubya

                                                                                                                                          Pinterest Advertising

                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                          ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                          StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                          Twitter Advertising

                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                          TWITTER ADVERTISING OPTIONS

                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                          Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                          This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                          Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                          BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                          Promoted Accounts

                                                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                                                          Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                          Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                          MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                          Promoted Trends

                                                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                                                          Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                          A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                          Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                          AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                          Promoted Tweets

                                                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                                                          Geo

                                                                                                                                          Target users based on

                                                                                                                                          geographic location

                                                                                                                                          Narrow in on key markets

                                                                                                                                          Search

                                                                                                                                          Target users who are searching

                                                                                                                                          on relevant keywords

                                                                                                                                          Ensure relevancy

                                                                                                                                          Followers

                                                                                                                                          Target your Followers

                                                                                                                                          Leverage brand advocates

                                                                                                                                          Interest

                                                                                                                                          Target users based on their

                                                                                                                                          interests

                                                                                                                                          Resonate with users

                                                                                                                                          Mobile

                                                                                                                                          Target users on the go

                                                                                                                                          Reach at point-of-purchase

                                                                                                                                          Look-a-likes

                                                                                                                                          Target users who are similar to your followers

                                                                                                                                          Increase potential reach

                                                                                                                                          Gender

                                                                                                                                          Target users based on gender

                                                                                                                                          Ensure Interest

                                                                                                                                          relevancy

                                                                                                                                          Twitter Targeting Tools

                                                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                          YouTube Ads

                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                          Outbrain Outbrain httpoutbraincom

                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                          Taboola Taboola httptaboolacom

                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                          Facebook Talent Acquisition

                                                                                                                                          Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                          bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                          bull lower your recruiting costs and save you time

                                                                                                                                          bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                          Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                          Target Your Candidates

                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                          wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                          Hero Image

                                                                                                                                          wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                          Women Engineers

                                                                                                                                          wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                          Culture

                                                                                                                                          >

                                                                                                                                          Drive Candidates to Your Funnel

                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                          teedubya

                                                                                                                                          Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                          Reach Your Recruiting Goals

                                                                                                                                          14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                          Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                          And Growinghellip

                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                          teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                          teedubya

                                                                                                                                          17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                          teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                          Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                          • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                                          • Slide 2
                                                                                                                                          • Slide 3
                                                                                                                                          • Slide 4
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                                                                                                                                          • Confusing
                                                                                                                                          • Slide 14
                                                                                                                                          • Silos and Silos of Data
                                                                                                                                          • Slide 16
                                                                                                                                          • Slide 17
                                                                                                                                          • Coordinate Your Efforts
                                                                                                                                          • Slide 19
                                                                                                                                          • Slide 20
                                                                                                                                          • Slide 21
                                                                                                                                          • Why Content Marketing
                                                                                                                                          • Slide 23
                                                                                                                                          • Slide 24
                                                                                                                                          • Slide 25
                                                                                                                                          • Content
                                                                                                                                          • Slide 27
                                                                                                                                          • Slide 28
                                                                                                                                          • Slide 29
                                                                                                                                          • Slide 30
                                                                                                                                          • Slide 31
                                                                                                                                          • Content Creation
                                                                                                                                          • Slide 33
                                                                                                                                          • Slide 34
                                                                                                                                          • Slide 35
                                                                                                                                          • Slide 36
                                                                                                                                          • Content Planning amp Research
                                                                                                                                          • Slide 38
                                                                                                                                          • Slide 39
                                                                                                                                          • Content Curation
                                                                                                                                          • Slide 41
                                                                                                                                          • Slide 42
                                                                                                                                          • Slide 43
                                                                                                                                          • Content Scheduling amp distribution
                                                                                                                                          • Slide 45
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                                                                                                                                          • Slide 48
                                                                                                                                          • Slide 49
                                                                                                                                          • Slide 50
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                                                                                                                                          • Content Amplification Tactics
                                                                                                                                          • Slide 53
                                                                                                                                          • Slide 54
                                                                                                                                          • Slide 55
                                                                                                                                          • Slide 56
                                                                                                                                          • Ways to Promote
                                                                                                                                          • Slide 58
                                                                                                                                          • Google Buy Button on SERPS
                                                                                                                                          • Slide 60
                                                                                                                                          • Slide 61
                                                                                                                                          • Slide 62
                                                                                                                                          • Slide 63
                                                                                                                                          • Slide 64
                                                                                                                                          • Influencer Outreach
                                                                                                                                          • Slide 66
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                                                                                                                                          • Slide 84
                                                                                                                                          • Slide 85
                                                                                                                                          • Slide 86
                                                                                                                                          • Slide 87
                                                                                                                                          • Paid Search and SEO
                                                                                                                                          • Slide 89
                                                                                                                                          • Slide 90
                                                                                                                                          • Harness data explosion for better ad predictions
                                                                                                                                          • Slide 92
                                                                                                                                          • Content Paid Amplification
                                                                                                                                          • Slide 94
                                                                                                                                          • Interest Graph Actions on Content
                                                                                                                                          • Slide 96
                                                                                                                                          • Impact of Targeted Social Advertising
                                                                                                                                          • Slide 98
                                                                                                                                          • Slide 99
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                                                                                                                                          • Before We Move On Water Breakhellip
                                                                                                                                          • Slide 113
                                                                                                                                          • Slide 114
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                                                                                                                                          • Slide 116
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                                                                                                                                          • Instagram Ads
                                                                                                                                          • Instagram Ads (2)
                                                                                                                                          • Instagram Ads (3)
                                                                                                                                          • Slide 124
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                                                                                                                                            teedubya

                                                                                                                                            VoilaNorbert VoilaNorbert httpVoilaNorbertcom

                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                            teedubya

                                                                                                                                            EmailHunter EmailHunter httpemailhunterco

                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                            teedubyaConspire Conspire httpconspirecom

                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                            teedubya

                                                                                                                                            Outreach Outreach_io httpoutreachio

                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                            teedubya

                                                                                                                                            Advocate Engagement Platforms

                                                                                                                                            ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                            Hashtags httphashtagsorg

                                                                                                                                            Use hashtags to search for threads about subjects such as socialselling

                                                                                                                                            ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                                                                                                                            Digital Advertising

                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                            The Advertising Quandary

                                                                                                                                            ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                                                                                                                            -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                            Digital AdvertisingHighly-targeted relevant traffic to your site

                                                                                                                                            bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                            PAID SEARCH AND SEO

                                                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                                                            ccpglobalcommartechconf teedubya

                                                                                                                                            ccpglobalcommartechconf teedubya

                                                                                                                                            ccpglobalcommartechconf teedubya

                                                                                                                                            Harness data explosion for better ad predictionsYesterdayrsquos data

                                                                                                                                            5 ndash 8 data points Every possible data point about a clickvs

                                                                                                                                            Premature relationship of page views to purchase

                                                                                                                                            probability

                                                                                                                                            15

                                                                                                                                            10

                                                                                                                                            5

                                                                                                                                            -20 -10 10 20 30 40 50 60

                                                                                                                                            In depth seasonality and other insights

                                                                                                                                            15

                                                                                                                                            10

                                                                                                                                            5

                                                                                                                                            -20 -10 10 20 30 40 50 60

                                                                                                                                            Todayrsquos data

                                                                                                                                            ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                                                                                                            Week 3 4 5 6

                                                                                                                                            31

                                                                                                                                            6370

                                                                                                                                            105

                                                                                                                                            Not QuanticMind QuanticMindGross

                                                                                                                                            Margin Lift

                                                                                                                                            CONTENT PAID AMPLIFICATION

                                                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                                                            Interest Graph Actions on Content

                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                            Keywords Yes No

                                                                                                                                            Likes No Yes

                                                                                                                                            Demographics Limited Extensive

                                                                                                                                            Psychographics No Yes

                                                                                                                                            Geography Yes Yes

                                                                                                                                            Internal URL No Yes

                                                                                                                                            External URL Yes Yes

                                                                                                                                            Purchase Intent Learn Research None

                                                                                                                                            Sales Cycle Short Long

                                                                                                                                            Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                            teedubya

                                                                                                                                            Facebook Graph Search opens up many different opportunities

                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                            teedubya

                                                                                                                                            Facebook Graph Search opens up many different opportunities BRO

                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                            $240 billion

                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                                                            Pixels Pixels Pixels

                                                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                                                            Pixels Pixels Pixels

                                                                                                                                            $240 billion

                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                            Advanced Ad Targeting

                                                                                                                                            Advanced Targeting

                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                            Advanced Targeting

                                                                                                                                            ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                                                                            Third-Party Databases

                                                                                                                                            Combine Facebook data and interest targeting

                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                            Workforce Targeting

                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                            Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                            $240 billion

                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                            Some Facts About Facebook

                                                                                                                                            Before We Move On Water Breakhellip

                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                            Number of monthly active users144 billion

                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                            Lead Ads

                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                            Instagram Ads

                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                            Instagram Ads

                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                            Instagram Ads

                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                            Account Based Social Selling

                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                            Wal-Mart

                                                                                                                                            7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                                            Wal-Mart Inception

                                                                                                                                            teedubya

                                                                                                                                            Sniply sniply httpsniply

                                                                                                                                            2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                            Starbucks Inception

                                                                                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                            Native Adverti$$$ng

                                                                                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                            ccpglobalcomcmworld teedubya

                                                                                                                                            Pinterest Advertising

                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                            ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                            StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                            Twitter Advertising

                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                            TWITTER ADVERTISING OPTIONS

                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                            Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                            This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                            Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                            BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                            Promoted Accounts

                                                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                                                            Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                            Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                            MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                            Promoted Trends

                                                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                                                            Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                            A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                            Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                            AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                            Promoted Tweets

                                                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                                                            Geo

                                                                                                                                            Target users based on

                                                                                                                                            geographic location

                                                                                                                                            Narrow in on key markets

                                                                                                                                            Search

                                                                                                                                            Target users who are searching

                                                                                                                                            on relevant keywords

                                                                                                                                            Ensure relevancy

                                                                                                                                            Followers

                                                                                                                                            Target your Followers

                                                                                                                                            Leverage brand advocates

                                                                                                                                            Interest

                                                                                                                                            Target users based on their

                                                                                                                                            interests

                                                                                                                                            Resonate with users

                                                                                                                                            Mobile

                                                                                                                                            Target users on the go

                                                                                                                                            Reach at point-of-purchase

                                                                                                                                            Look-a-likes

                                                                                                                                            Target users who are similar to your followers

                                                                                                                                            Increase potential reach

                                                                                                                                            Gender

                                                                                                                                            Target users based on gender

                                                                                                                                            Ensure Interest

                                                                                                                                            relevancy

                                                                                                                                            Twitter Targeting Tools

                                                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                            YouTube Ads

                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                            Outbrain Outbrain httpoutbraincom

                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                            Taboola Taboola httptaboolacom

                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                            Facebook Talent Acquisition

                                                                                                                                            Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                            bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                            bull lower your recruiting costs and save you time

                                                                                                                                            bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                            Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                            Target Your Candidates

                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                            wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                            Hero Image

                                                                                                                                            wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                            Women Engineers

                                                                                                                                            wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                            Culture

                                                                                                                                            >

                                                                                                                                            Drive Candidates to Your Funnel

                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                            teedubya

                                                                                                                                            Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                            Reach Your Recruiting Goals

                                                                                                                                            14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                            Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                            And Growinghellip

                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                            teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                            teedubya

                                                                                                                                            17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                            teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                            Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                            • Actionable Ways Strategies and Technologies to Amplify Your C
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                                                                                                                                            • Confusing
                                                                                                                                            • Slide 14
                                                                                                                                            • Silos and Silos of Data
                                                                                                                                            • Slide 16
                                                                                                                                            • Slide 17
                                                                                                                                            • Coordinate Your Efforts
                                                                                                                                            • Slide 19
                                                                                                                                            • Slide 20
                                                                                                                                            • Slide 21
                                                                                                                                            • Why Content Marketing
                                                                                                                                            • Slide 23
                                                                                                                                            • Slide 24
                                                                                                                                            • Slide 25
                                                                                                                                            • Content
                                                                                                                                            • Slide 27
                                                                                                                                            • Slide 28
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                                                                                                                                            • Content Creation
                                                                                                                                            • Slide 33
                                                                                                                                            • Slide 34
                                                                                                                                            • Slide 35
                                                                                                                                            • Slide 36
                                                                                                                                            • Content Planning amp Research
                                                                                                                                            • Slide 38
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                                                                                                                                            • Content Curation
                                                                                                                                            • Slide 41
                                                                                                                                            • Slide 42
                                                                                                                                            • Slide 43
                                                                                                                                            • Content Scheduling amp distribution
                                                                                                                                            • Slide 45
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                                                                                                                                            • Content Amplification Tactics
                                                                                                                                            • Slide 53
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                                                                                                                                            • Slide 55
                                                                                                                                            • Slide 56
                                                                                                                                            • Ways to Promote
                                                                                                                                            • Slide 58
                                                                                                                                            • Google Buy Button on SERPS
                                                                                                                                            • Slide 60
                                                                                                                                            • Slide 61
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                                                                                                                                            • Influencer Outreach
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                                                                                                                                            • Slide 87
                                                                                                                                            • Paid Search and SEO
                                                                                                                                            • Slide 89
                                                                                                                                            • Slide 90
                                                                                                                                            • Harness data explosion for better ad predictions
                                                                                                                                            • Slide 92
                                                                                                                                            • Content Paid Amplification
                                                                                                                                            • Slide 94
                                                                                                                                            • Interest Graph Actions on Content
                                                                                                                                            • Slide 96
                                                                                                                                            • Impact of Targeted Social Advertising
                                                                                                                                            • Slide 98
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                                                                                                                                            • Before We Move On Water Breakhellip
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                                                                                                                                            • Instagram Ads
                                                                                                                                            • Instagram Ads (2)
                                                                                                                                            • Instagram Ads (3)
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                                                                                                                                              teedubya

                                                                                                                                              EmailHunter EmailHunter httpemailhunterco

                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                              teedubyaConspire Conspire httpconspirecom

                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                              teedubya

                                                                                                                                              Outreach Outreach_io httpoutreachio

                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                              teedubya

                                                                                                                                              Advocate Engagement Platforms

                                                                                                                                              ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                              Hashtags httphashtagsorg

                                                                                                                                              Use hashtags to search for threads about subjects such as socialselling

                                                                                                                                              ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                                                                                                                              Digital Advertising

                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                              The Advertising Quandary

                                                                                                                                              ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                                                                                                                              -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                              Digital AdvertisingHighly-targeted relevant traffic to your site

                                                                                                                                              bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                              PAID SEARCH AND SEO

                                                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                                                              ccpglobalcommartechconf teedubya

                                                                                                                                              ccpglobalcommartechconf teedubya

                                                                                                                                              ccpglobalcommartechconf teedubya

                                                                                                                                              Harness data explosion for better ad predictionsYesterdayrsquos data

                                                                                                                                              5 ndash 8 data points Every possible data point about a clickvs

                                                                                                                                              Premature relationship of page views to purchase

                                                                                                                                              probability

                                                                                                                                              15

                                                                                                                                              10

                                                                                                                                              5

                                                                                                                                              -20 -10 10 20 30 40 50 60

                                                                                                                                              In depth seasonality and other insights

                                                                                                                                              15

                                                                                                                                              10

                                                                                                                                              5

                                                                                                                                              -20 -10 10 20 30 40 50 60

                                                                                                                                              Todayrsquos data

                                                                                                                                              ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                                                                                                              Week 3 4 5 6

                                                                                                                                              31

                                                                                                                                              6370

                                                                                                                                              105

                                                                                                                                              Not QuanticMind QuanticMindGross

                                                                                                                                              Margin Lift

                                                                                                                                              CONTENT PAID AMPLIFICATION

                                                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                                                              Interest Graph Actions on Content

                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                              Keywords Yes No

                                                                                                                                              Likes No Yes

                                                                                                                                              Demographics Limited Extensive

                                                                                                                                              Psychographics No Yes

                                                                                                                                              Geography Yes Yes

                                                                                                                                              Internal URL No Yes

                                                                                                                                              External URL Yes Yes

                                                                                                                                              Purchase Intent Learn Research None

                                                                                                                                              Sales Cycle Short Long

                                                                                                                                              Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                              teedubya

                                                                                                                                              Facebook Graph Search opens up many different opportunities

                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                              teedubya

                                                                                                                                              Facebook Graph Search opens up many different opportunities BRO

                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                              $240 billion

                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                                                              Pixels Pixels Pixels

                                                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                                                              Pixels Pixels Pixels

                                                                                                                                              $240 billion

                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                              Advanced Ad Targeting

                                                                                                                                              Advanced Targeting

                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                              Advanced Targeting

                                                                                                                                              ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                                                                              Third-Party Databases

                                                                                                                                              Combine Facebook data and interest targeting

                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                              Workforce Targeting

                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                              Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                              $240 billion

                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                              Some Facts About Facebook

                                                                                                                                              Before We Move On Water Breakhellip

                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                              Number of monthly active users144 billion

                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                              ccpdigitalcomemfl teedubya

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                                                                                                                                              Lead Ads

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                                                                                                                                              ccpdigitalcomemfl teedubya

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                                                                                                                                              Instagram Ads

                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                              Instagram Ads

                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                              Instagram Ads

                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                              Account Based Social Selling

                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                              Wal-Mart

                                                                                                                                              7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                                              Wal-Mart Inception

                                                                                                                                              teedubya

                                                                                                                                              Sniply sniply httpsniply

                                                                                                                                              2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                              Starbucks Inception

                                                                                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                              Native Adverti$$$ng

                                                                                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                              ccpglobalcomcmworld teedubya

                                                                                                                                              Pinterest Advertising

                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                              ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                              StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                              Twitter Advertising

                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                              TWITTER ADVERTISING OPTIONS

                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                              Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                              This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                              Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                              BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                              Promoted Accounts

                                                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                                                              Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                              Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                              MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                              Promoted Trends

                                                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                                                              Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                              A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                              Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                              AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                              Promoted Tweets

                                                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                                                              Geo

                                                                                                                                              Target users based on

                                                                                                                                              geographic location

                                                                                                                                              Narrow in on key markets

                                                                                                                                              Search

                                                                                                                                              Target users who are searching

                                                                                                                                              on relevant keywords

                                                                                                                                              Ensure relevancy

                                                                                                                                              Followers

                                                                                                                                              Target your Followers

                                                                                                                                              Leverage brand advocates

                                                                                                                                              Interest

                                                                                                                                              Target users based on their

                                                                                                                                              interests

                                                                                                                                              Resonate with users

                                                                                                                                              Mobile

                                                                                                                                              Target users on the go

                                                                                                                                              Reach at point-of-purchase

                                                                                                                                              Look-a-likes

                                                                                                                                              Target users who are similar to your followers

                                                                                                                                              Increase potential reach

                                                                                                                                              Gender

                                                                                                                                              Target users based on gender

                                                                                                                                              Ensure Interest

                                                                                                                                              relevancy

                                                                                                                                              Twitter Targeting Tools

                                                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                              ccpdigitalcomemfl teedubya

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                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                              YouTube Ads

                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                              Outbrain Outbrain httpoutbraincom

                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                              Taboola Taboola httptaboolacom

                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                              Facebook Talent Acquisition

                                                                                                                                              Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                              bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                              bull lower your recruiting costs and save you time

                                                                                                                                              bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                              Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                              Target Your Candidates

                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                              wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                              Hero Image

                                                                                                                                              wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                              Women Engineers

                                                                                                                                              wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                              Culture

                                                                                                                                              >

                                                                                                                                              Drive Candidates to Your Funnel

                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                              teedubya

                                                                                                                                              Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                              Reach Your Recruiting Goals

                                                                                                                                              14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                              Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                              And Growinghellip

                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                              teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                              teedubya

                                                                                                                                              17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                              teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                              Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                              • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                                              • Slide 2
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                                                                                                                                              • Confusing
                                                                                                                                              • Slide 14
                                                                                                                                              • Silos and Silos of Data
                                                                                                                                              • Slide 16
                                                                                                                                              • Slide 17
                                                                                                                                              • Coordinate Your Efforts
                                                                                                                                              • Slide 19
                                                                                                                                              • Slide 20
                                                                                                                                              • Slide 21
                                                                                                                                              • Why Content Marketing
                                                                                                                                              • Slide 23
                                                                                                                                              • Slide 24
                                                                                                                                              • Slide 25
                                                                                                                                              • Content
                                                                                                                                              • Slide 27
                                                                                                                                              • Slide 28
                                                                                                                                              • Slide 29
                                                                                                                                              • Slide 30
                                                                                                                                              • Slide 31
                                                                                                                                              • Content Creation
                                                                                                                                              • Slide 33
                                                                                                                                              • Slide 34
                                                                                                                                              • Slide 35
                                                                                                                                              • Slide 36
                                                                                                                                              • Content Planning amp Research
                                                                                                                                              • Slide 38
                                                                                                                                              • Slide 39
                                                                                                                                              • Content Curation
                                                                                                                                              • Slide 41
                                                                                                                                              • Slide 42
                                                                                                                                              • Slide 43
                                                                                                                                              • Content Scheduling amp distribution
                                                                                                                                              • Slide 45
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                                                                                                                                              • Slide 48
                                                                                                                                              • Slide 49
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                                                                                                                                              • Slide 51
                                                                                                                                              • Content Amplification Tactics
                                                                                                                                              • Slide 53
                                                                                                                                              • Slide 54
                                                                                                                                              • Slide 55
                                                                                                                                              • Slide 56
                                                                                                                                              • Ways to Promote
                                                                                                                                              • Slide 58
                                                                                                                                              • Google Buy Button on SERPS
                                                                                                                                              • Slide 60
                                                                                                                                              • Slide 61
                                                                                                                                              • Slide 62
                                                                                                                                              • Slide 63
                                                                                                                                              • Slide 64
                                                                                                                                              • Influencer Outreach
                                                                                                                                              • Slide 66
                                                                                                                                              • Slide 67
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                                                                                                                                              • Slide 84
                                                                                                                                              • Slide 85
                                                                                                                                              • Slide 86
                                                                                                                                              • Slide 87
                                                                                                                                              • Paid Search and SEO
                                                                                                                                              • Slide 89
                                                                                                                                              • Slide 90
                                                                                                                                              • Harness data explosion for better ad predictions
                                                                                                                                              • Slide 92
                                                                                                                                              • Content Paid Amplification
                                                                                                                                              • Slide 94
                                                                                                                                              • Interest Graph Actions on Content
                                                                                                                                              • Slide 96
                                                                                                                                              • Impact of Targeted Social Advertising
                                                                                                                                              • Slide 98
                                                                                                                                              • Slide 99
                                                                                                                                              • Slide 100
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                                                                                                                                              • Before We Move On Water Breakhellip
                                                                                                                                              • Slide 113
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                                                                                                                                              • Slide 115
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                                                                                                                                              • Instagram Ads
                                                                                                                                              • Instagram Ads (2)
                                                                                                                                              • Instagram Ads (3)
                                                                                                                                              • Slide 124
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                                                                                                                                                teedubyaConspire Conspire httpconspirecom

                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                teedubya

                                                                                                                                                Outreach Outreach_io httpoutreachio

                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                teedubya

                                                                                                                                                Advocate Engagement Platforms

                                                                                                                                                ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                Hashtags httphashtagsorg

                                                                                                                                                Use hashtags to search for threads about subjects such as socialselling

                                                                                                                                                ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                                                                                                                                Digital Advertising

                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                The Advertising Quandary

                                                                                                                                                ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                                                                                                                                -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                Digital AdvertisingHighly-targeted relevant traffic to your site

                                                                                                                                                bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                PAID SEARCH AND SEO

                                                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                ccpglobalcommartechconf teedubya

                                                                                                                                                ccpglobalcommartechconf teedubya

                                                                                                                                                ccpglobalcommartechconf teedubya

                                                                                                                                                Harness data explosion for better ad predictionsYesterdayrsquos data

                                                                                                                                                5 ndash 8 data points Every possible data point about a clickvs

                                                                                                                                                Premature relationship of page views to purchase

                                                                                                                                                probability

                                                                                                                                                15

                                                                                                                                                10

                                                                                                                                                5

                                                                                                                                                -20 -10 10 20 30 40 50 60

                                                                                                                                                In depth seasonality and other insights

                                                                                                                                                15

                                                                                                                                                10

                                                                                                                                                5

                                                                                                                                                -20 -10 10 20 30 40 50 60

                                                                                                                                                Todayrsquos data

                                                                                                                                                ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                                                                                                                Week 3 4 5 6

                                                                                                                                                31

                                                                                                                                                6370

                                                                                                                                                105

                                                                                                                                                Not QuanticMind QuanticMindGross

                                                                                                                                                Margin Lift

                                                                                                                                                CONTENT PAID AMPLIFICATION

                                                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                Interest Graph Actions on Content

                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                Keywords Yes No

                                                                                                                                                Likes No Yes

                                                                                                                                                Demographics Limited Extensive

                                                                                                                                                Psychographics No Yes

                                                                                                                                                Geography Yes Yes

                                                                                                                                                Internal URL No Yes

                                                                                                                                                External URL Yes Yes

                                                                                                                                                Purchase Intent Learn Research None

                                                                                                                                                Sales Cycle Short Long

                                                                                                                                                Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                teedubya

                                                                                                                                                Facebook Graph Search opens up many different opportunities

                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                teedubya

                                                                                                                                                Facebook Graph Search opens up many different opportunities BRO

                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                $240 billion

                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                Pixels Pixels Pixels

                                                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                Pixels Pixels Pixels

                                                                                                                                                $240 billion

                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                Advanced Ad Targeting

                                                                                                                                                Advanced Targeting

                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                Advanced Targeting

                                                                                                                                                ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                Third-Party Databases

                                                                                                                                                Combine Facebook data and interest targeting

                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                Workforce Targeting

                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                $240 billion

                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                Some Facts About Facebook

                                                                                                                                                Before We Move On Water Breakhellip

                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                Number of monthly active users144 billion

                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                Lead Ads

                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                Instagram Ads

                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                Instagram Ads

                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                Instagram Ads

                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                Account Based Social Selling

                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                Wal-Mart

                                                                                                                                                7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                                                Wal-Mart Inception

                                                                                                                                                teedubya

                                                                                                                                                Sniply sniply httpsniply

                                                                                                                                                2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                                Starbucks Inception

                                                                                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                Native Adverti$$$ng

                                                                                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                ccpglobalcomcmworld teedubya

                                                                                                                                                Pinterest Advertising

                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                Twitter Advertising

                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                TWITTER ADVERTISING OPTIONS

                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                Promoted Accounts

                                                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                Promoted Trends

                                                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                Promoted Tweets

                                                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                Geo

                                                                                                                                                Target users based on

                                                                                                                                                geographic location

                                                                                                                                                Narrow in on key markets

                                                                                                                                                Search

                                                                                                                                                Target users who are searching

                                                                                                                                                on relevant keywords

                                                                                                                                                Ensure relevancy

                                                                                                                                                Followers

                                                                                                                                                Target your Followers

                                                                                                                                                Leverage brand advocates

                                                                                                                                                Interest

                                                                                                                                                Target users based on their

                                                                                                                                                interests

                                                                                                                                                Resonate with users

                                                                                                                                                Mobile

                                                                                                                                                Target users on the go

                                                                                                                                                Reach at point-of-purchase

                                                                                                                                                Look-a-likes

                                                                                                                                                Target users who are similar to your followers

                                                                                                                                                Increase potential reach

                                                                                                                                                Gender

                                                                                                                                                Target users based on gender

                                                                                                                                                Ensure Interest

                                                                                                                                                relevancy

                                                                                                                                                Twitter Targeting Tools

                                                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                ccpdigitalcomemfl teedubya

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                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                YouTube Ads

                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                Outbrain Outbrain httpoutbraincom

                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                Taboola Taboola httptaboolacom

                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                Facebook Talent Acquisition

                                                                                                                                                Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                bull lower your recruiting costs and save you time

                                                                                                                                                bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                Target Your Candidates

                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                Hero Image

                                                                                                                                                wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                Women Engineers

                                                                                                                                                wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                Culture

                                                                                                                                                >

                                                                                                                                                Drive Candidates to Your Funnel

                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                teedubya

                                                                                                                                                Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                Reach Your Recruiting Goals

                                                                                                                                                14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                And Growinghellip

                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                teedubya

                                                                                                                                                17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                                                • Slide 2
                                                                                                                                                • Slide 3
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                                                                                                                                                • Confusing
                                                                                                                                                • Slide 14
                                                                                                                                                • Silos and Silos of Data
                                                                                                                                                • Slide 16
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                                                                                                                                                • Coordinate Your Efforts
                                                                                                                                                • Slide 19
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                                                                                                                                                • Slide 21
                                                                                                                                                • Why Content Marketing
                                                                                                                                                • Slide 23
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                                                                                                                                                • Slide 25
                                                                                                                                                • Content
                                                                                                                                                • Slide 27
                                                                                                                                                • Slide 28
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                                                                                                                                                • Slide 30
                                                                                                                                                • Slide 31
                                                                                                                                                • Content Creation
                                                                                                                                                • Slide 33
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                                                                                                                                                • Slide 36
                                                                                                                                                • Content Planning amp Research
                                                                                                                                                • Slide 38
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                                                                                                                                                • Content Curation
                                                                                                                                                • Slide 41
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                                                                                                                                                • Content Scheduling amp distribution
                                                                                                                                                • Slide 45
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                                                                                                                                                • Content Amplification Tactics
                                                                                                                                                • Slide 53
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                                                                                                                                                • Slide 56
                                                                                                                                                • Ways to Promote
                                                                                                                                                • Slide 58
                                                                                                                                                • Google Buy Button on SERPS
                                                                                                                                                • Slide 60
                                                                                                                                                • Slide 61
                                                                                                                                                • Slide 62
                                                                                                                                                • Slide 63
                                                                                                                                                • Slide 64
                                                                                                                                                • Influencer Outreach
                                                                                                                                                • Slide 66
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                                                                                                                                                • Slide 84
                                                                                                                                                • Slide 85
                                                                                                                                                • Slide 86
                                                                                                                                                • Slide 87
                                                                                                                                                • Paid Search and SEO
                                                                                                                                                • Slide 89
                                                                                                                                                • Slide 90
                                                                                                                                                • Harness data explosion for better ad predictions
                                                                                                                                                • Slide 92
                                                                                                                                                • Content Paid Amplification
                                                                                                                                                • Slide 94
                                                                                                                                                • Interest Graph Actions on Content
                                                                                                                                                • Slide 96
                                                                                                                                                • Impact of Targeted Social Advertising
                                                                                                                                                • Slide 98
                                                                                                                                                • Slide 99
                                                                                                                                                • Slide 100
                                                                                                                                                • Slide 101
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                                                                                                                                                • Before We Move On Water Breakhellip
                                                                                                                                                • Slide 113
                                                                                                                                                • Slide 114
                                                                                                                                                • Slide 115
                                                                                                                                                • Slide 116
                                                                                                                                                • Slide 117
                                                                                                                                                • Slide 118
                                                                                                                                                • Slide 119
                                                                                                                                                • Slide 120
                                                                                                                                                • Instagram Ads
                                                                                                                                                • Instagram Ads (2)
                                                                                                                                                • Instagram Ads (3)
                                                                                                                                                • Slide 124
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                                                                                                                                                  teedubya

                                                                                                                                                  Outreach Outreach_io httpoutreachio

                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                  teedubya

                                                                                                                                                  Advocate Engagement Platforms

                                                                                                                                                  ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                  Hashtags httphashtagsorg

                                                                                                                                                  Use hashtags to search for threads about subjects such as socialselling

                                                                                                                                                  ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                                                                                                                                  Digital Advertising

                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                  The Advertising Quandary

                                                                                                                                                  ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                                                                                                                                  -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                  Digital AdvertisingHighly-targeted relevant traffic to your site

                                                                                                                                                  bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                  PAID SEARCH AND SEO

                                                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                  ccpglobalcommartechconf teedubya

                                                                                                                                                  ccpglobalcommartechconf teedubya

                                                                                                                                                  ccpglobalcommartechconf teedubya

                                                                                                                                                  Harness data explosion for better ad predictionsYesterdayrsquos data

                                                                                                                                                  5 ndash 8 data points Every possible data point about a clickvs

                                                                                                                                                  Premature relationship of page views to purchase

                                                                                                                                                  probability

                                                                                                                                                  15

                                                                                                                                                  10

                                                                                                                                                  5

                                                                                                                                                  -20 -10 10 20 30 40 50 60

                                                                                                                                                  In depth seasonality and other insights

                                                                                                                                                  15

                                                                                                                                                  10

                                                                                                                                                  5

                                                                                                                                                  -20 -10 10 20 30 40 50 60

                                                                                                                                                  Todayrsquos data

                                                                                                                                                  ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                                                                                                                  Week 3 4 5 6

                                                                                                                                                  31

                                                                                                                                                  6370

                                                                                                                                                  105

                                                                                                                                                  Not QuanticMind QuanticMindGross

                                                                                                                                                  Margin Lift

                                                                                                                                                  CONTENT PAID AMPLIFICATION

                                                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                  Interest Graph Actions on Content

                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                  Keywords Yes No

                                                                                                                                                  Likes No Yes

                                                                                                                                                  Demographics Limited Extensive

                                                                                                                                                  Psychographics No Yes

                                                                                                                                                  Geography Yes Yes

                                                                                                                                                  Internal URL No Yes

                                                                                                                                                  External URL Yes Yes

                                                                                                                                                  Purchase Intent Learn Research None

                                                                                                                                                  Sales Cycle Short Long

                                                                                                                                                  Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                  teedubya

                                                                                                                                                  Facebook Graph Search opens up many different opportunities

                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                  teedubya

                                                                                                                                                  Facebook Graph Search opens up many different opportunities BRO

                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                  $240 billion

                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                  Pixels Pixels Pixels

                                                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                  Pixels Pixels Pixels

                                                                                                                                                  $240 billion

                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                  Advanced Ad Targeting

                                                                                                                                                  Advanced Targeting

                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                  Advanced Targeting

                                                                                                                                                  ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                  Third-Party Databases

                                                                                                                                                  Combine Facebook data and interest targeting

                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                  Workforce Targeting

                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                  Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                  $240 billion

                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                  Some Facts About Facebook

                                                                                                                                                  Before We Move On Water Breakhellip

                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                  Number of monthly active users144 billion

                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                  Lead Ads

                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                  Instagram Ads

                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                  Instagram Ads

                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                  Instagram Ads

                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                  Account Based Social Selling

                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                  Wal-Mart

                                                                                                                                                  7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                                                  Wal-Mart Inception

                                                                                                                                                  teedubya

                                                                                                                                                  Sniply sniply httpsniply

                                                                                                                                                  2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                                  Starbucks Inception

                                                                                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                  Native Adverti$$$ng

                                                                                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                  ccpglobalcomcmworld teedubya

                                                                                                                                                  Pinterest Advertising

                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                  ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                  StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                  Twitter Advertising

                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                  TWITTER ADVERTISING OPTIONS

                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                  Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                  This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                  Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                  BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                  Promoted Accounts

                                                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                  Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                  Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                  MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                  Promoted Trends

                                                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                  Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                  A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                  Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                  AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                  Promoted Tweets

                                                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                  Geo

                                                                                                                                                  Target users based on

                                                                                                                                                  geographic location

                                                                                                                                                  Narrow in on key markets

                                                                                                                                                  Search

                                                                                                                                                  Target users who are searching

                                                                                                                                                  on relevant keywords

                                                                                                                                                  Ensure relevancy

                                                                                                                                                  Followers

                                                                                                                                                  Target your Followers

                                                                                                                                                  Leverage brand advocates

                                                                                                                                                  Interest

                                                                                                                                                  Target users based on their

                                                                                                                                                  interests

                                                                                                                                                  Resonate with users

                                                                                                                                                  Mobile

                                                                                                                                                  Target users on the go

                                                                                                                                                  Reach at point-of-purchase

                                                                                                                                                  Look-a-likes

                                                                                                                                                  Target users who are similar to your followers

                                                                                                                                                  Increase potential reach

                                                                                                                                                  Gender

                                                                                                                                                  Target users based on gender

                                                                                                                                                  Ensure Interest

                                                                                                                                                  relevancy

                                                                                                                                                  Twitter Targeting Tools

                                                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                  YouTube Ads

                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                  Outbrain Outbrain httpoutbraincom

                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                  Taboola Taboola httptaboolacom

                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                  Facebook Talent Acquisition

                                                                                                                                                  Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                  bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                  bull lower your recruiting costs and save you time

                                                                                                                                                  bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                  Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                  Target Your Candidates

                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                  wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                  Hero Image

                                                                                                                                                  wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                  Women Engineers

                                                                                                                                                  wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                  Culture

                                                                                                                                                  >

                                                                                                                                                  Drive Candidates to Your Funnel

                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                  teedubya

                                                                                                                                                  Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                  Reach Your Recruiting Goals

                                                                                                                                                  14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                  Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                  And Growinghellip

                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                  teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                  teedubya

                                                                                                                                                  17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                  teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                  Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                  • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                                                  • Slide 2
                                                                                                                                                  • Slide 3
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                                                                                                                                                  • Confusing
                                                                                                                                                  • Slide 14
                                                                                                                                                  • Silos and Silos of Data
                                                                                                                                                  • Slide 16
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                                                                                                                                                  • Coordinate Your Efforts
                                                                                                                                                  • Slide 19
                                                                                                                                                  • Slide 20
                                                                                                                                                  • Slide 21
                                                                                                                                                  • Why Content Marketing
                                                                                                                                                  • Slide 23
                                                                                                                                                  • Slide 24
                                                                                                                                                  • Slide 25
                                                                                                                                                  • Content
                                                                                                                                                  • Slide 27
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                                                                                                                                                  • Content Creation
                                                                                                                                                  • Slide 33
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                                                                                                                                                  • Slide 36
                                                                                                                                                  • Content Planning amp Research
                                                                                                                                                  • Slide 38
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                                                                                                                                                  • Content Curation
                                                                                                                                                  • Slide 41
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                                                                                                                                                  • Slide 43
                                                                                                                                                  • Content Scheduling amp distribution
                                                                                                                                                  • Slide 45
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                                                                                                                                                  • Content Amplification Tactics
                                                                                                                                                  • Slide 53
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                                                                                                                                                  • Slide 55
                                                                                                                                                  • Slide 56
                                                                                                                                                  • Ways to Promote
                                                                                                                                                  • Slide 58
                                                                                                                                                  • Google Buy Button on SERPS
                                                                                                                                                  • Slide 60
                                                                                                                                                  • Slide 61
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                                                                                                                                                  • Slide 64
                                                                                                                                                  • Influencer Outreach
                                                                                                                                                  • Slide 66
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                                                                                                                                                  • Slide 87
                                                                                                                                                  • Paid Search and SEO
                                                                                                                                                  • Slide 89
                                                                                                                                                  • Slide 90
                                                                                                                                                  • Harness data explosion for better ad predictions
                                                                                                                                                  • Slide 92
                                                                                                                                                  • Content Paid Amplification
                                                                                                                                                  • Slide 94
                                                                                                                                                  • Interest Graph Actions on Content
                                                                                                                                                  • Slide 96
                                                                                                                                                  • Impact of Targeted Social Advertising
                                                                                                                                                  • Slide 98
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                                                                                                                                                  • Before We Move On Water Breakhellip
                                                                                                                                                  • Slide 113
                                                                                                                                                  • Slide 114
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                                                                                                                                                  • Slide 120
                                                                                                                                                  • Instagram Ads
                                                                                                                                                  • Instagram Ads (2)
                                                                                                                                                  • Instagram Ads (3)
                                                                                                                                                  • Slide 124
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                                                                                                                                                    teedubya

                                                                                                                                                    Advocate Engagement Platforms

                                                                                                                                                    ccpglobalcomcmworldccpdigitalcomemfl teedubya

                                                                                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                    Hashtags httphashtagsorg

                                                                                                                                                    Use hashtags to search for threads about subjects such as socialselling

                                                                                                                                                    ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                                                                                                                                    Digital Advertising

                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                    The Advertising Quandary

                                                                                                                                                    ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                                                                                                                                    -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                    Digital AdvertisingHighly-targeted relevant traffic to your site

                                                                                                                                                    bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                    PAID SEARCH AND SEO

                                                                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                    ccpglobalcommartechconf teedubya

                                                                                                                                                    ccpglobalcommartechconf teedubya

                                                                                                                                                    ccpglobalcommartechconf teedubya

                                                                                                                                                    Harness data explosion for better ad predictionsYesterdayrsquos data

                                                                                                                                                    5 ndash 8 data points Every possible data point about a clickvs

                                                                                                                                                    Premature relationship of page views to purchase

                                                                                                                                                    probability

                                                                                                                                                    15

                                                                                                                                                    10

                                                                                                                                                    5

                                                                                                                                                    -20 -10 10 20 30 40 50 60

                                                                                                                                                    In depth seasonality and other insights

                                                                                                                                                    15

                                                                                                                                                    10

                                                                                                                                                    5

                                                                                                                                                    -20 -10 10 20 30 40 50 60

                                                                                                                                                    Todayrsquos data

                                                                                                                                                    ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                                                                                                                    Week 3 4 5 6

                                                                                                                                                    31

                                                                                                                                                    6370

                                                                                                                                                    105

                                                                                                                                                    Not QuanticMind QuanticMindGross

                                                                                                                                                    Margin Lift

                                                                                                                                                    CONTENT PAID AMPLIFICATION

                                                                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                    Interest Graph Actions on Content

                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                    Keywords Yes No

                                                                                                                                                    Likes No Yes

                                                                                                                                                    Demographics Limited Extensive

                                                                                                                                                    Psychographics No Yes

                                                                                                                                                    Geography Yes Yes

                                                                                                                                                    Internal URL No Yes

                                                                                                                                                    External URL Yes Yes

                                                                                                                                                    Purchase Intent Learn Research None

                                                                                                                                                    Sales Cycle Short Long

                                                                                                                                                    Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                    teedubya

                                                                                                                                                    Facebook Graph Search opens up many different opportunities

                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                    teedubya

                                                                                                                                                    Facebook Graph Search opens up many different opportunities BRO

                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                    $240 billion

                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                    Pixels Pixels Pixels

                                                                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                    Pixels Pixels Pixels

                                                                                                                                                    $240 billion

                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                    Advanced Ad Targeting

                                                                                                                                                    Advanced Targeting

                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                    Advanced Targeting

                                                                                                                                                    ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                    Third-Party Databases

                                                                                                                                                    Combine Facebook data and interest targeting

                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                    Workforce Targeting

                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                    Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                    $240 billion

                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                    Some Facts About Facebook

                                                                                                                                                    Before We Move On Water Breakhellip

                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                    Number of monthly active users144 billion

                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                    Lead Ads

                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                    Instagram Ads

                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                    Instagram Ads

                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                    Instagram Ads

                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                    Account Based Social Selling

                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                    Wal-Mart

                                                                                                                                                    7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                                                    Wal-Mart Inception

                                                                                                                                                    teedubya

                                                                                                                                                    Sniply sniply httpsniply

                                                                                                                                                    2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                                    Starbucks Inception

                                                                                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                    Native Adverti$$$ng

                                                                                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                    ccpglobalcomcmworld teedubya

                                                                                                                                                    Pinterest Advertising

                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                    ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                    StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                    Twitter Advertising

                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                    TWITTER ADVERTISING OPTIONS

                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                    Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                    This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                    Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                    BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                    Promoted Accounts

                                                                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                    Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                    Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                    MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                    Promoted Trends

                                                                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                    Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                    A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                    Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                    AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                    Promoted Tweets

                                                                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                    Geo

                                                                                                                                                    Target users based on

                                                                                                                                                    geographic location

                                                                                                                                                    Narrow in on key markets

                                                                                                                                                    Search

                                                                                                                                                    Target users who are searching

                                                                                                                                                    on relevant keywords

                                                                                                                                                    Ensure relevancy

                                                                                                                                                    Followers

                                                                                                                                                    Target your Followers

                                                                                                                                                    Leverage brand advocates

                                                                                                                                                    Interest

                                                                                                                                                    Target users based on their

                                                                                                                                                    interests

                                                                                                                                                    Resonate with users

                                                                                                                                                    Mobile

                                                                                                                                                    Target users on the go

                                                                                                                                                    Reach at point-of-purchase

                                                                                                                                                    Look-a-likes

                                                                                                                                                    Target users who are similar to your followers

                                                                                                                                                    Increase potential reach

                                                                                                                                                    Gender

                                                                                                                                                    Target users based on gender

                                                                                                                                                    Ensure Interest

                                                                                                                                                    relevancy

                                                                                                                                                    Twitter Targeting Tools

                                                                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                    YouTube Ads

                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                    Outbrain Outbrain httpoutbraincom

                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                    Taboola Taboola httptaboolacom

                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                    Facebook Talent Acquisition

                                                                                                                                                    Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                    bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                    bull lower your recruiting costs and save you time

                                                                                                                                                    bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                    Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                    Target Your Candidates

                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                    wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                    Hero Image

                                                                                                                                                    wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                    Women Engineers

                                                                                                                                                    wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                    Culture

                                                                                                                                                    >

                                                                                                                                                    Drive Candidates to Your Funnel

                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                    teedubya

                                                                                                                                                    Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                    Reach Your Recruiting Goals

                                                                                                                                                    14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                    Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                    And Growinghellip

                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                    teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                    teedubya

                                                                                                                                                    17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                    teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                    Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                    • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                                                    • Slide 2
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                                                                                                                                                    • Confusing
                                                                                                                                                    • Slide 14
                                                                                                                                                    • Silos and Silos of Data
                                                                                                                                                    • Slide 16
                                                                                                                                                    • Slide 17
                                                                                                                                                    • Coordinate Your Efforts
                                                                                                                                                    • Slide 19
                                                                                                                                                    • Slide 20
                                                                                                                                                    • Slide 21
                                                                                                                                                    • Why Content Marketing
                                                                                                                                                    • Slide 23
                                                                                                                                                    • Slide 24
                                                                                                                                                    • Slide 25
                                                                                                                                                    • Content
                                                                                                                                                    • Slide 27
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                                                                                                                                                    • Content Creation
                                                                                                                                                    • Slide 33
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                                                                                                                                                    • Slide 36
                                                                                                                                                    • Content Planning amp Research
                                                                                                                                                    • Slide 38
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                                                                                                                                                    • Content Curation
                                                                                                                                                    • Slide 41
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                                                                                                                                                    • Content Scheduling amp distribution
                                                                                                                                                    • Slide 45
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                                                                                                                                                    • Content Amplification Tactics
                                                                                                                                                    • Slide 53
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                                                                                                                                                    • Ways to Promote
                                                                                                                                                    • Slide 58
                                                                                                                                                    • Google Buy Button on SERPS
                                                                                                                                                    • Slide 60
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                                                                                                                                                    • Influencer Outreach
                                                                                                                                                    • Slide 66
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                                                                                                                                                    • Slide 87
                                                                                                                                                    • Paid Search and SEO
                                                                                                                                                    • Slide 89
                                                                                                                                                    • Slide 90
                                                                                                                                                    • Harness data explosion for better ad predictions
                                                                                                                                                    • Slide 92
                                                                                                                                                    • Content Paid Amplification
                                                                                                                                                    • Slide 94
                                                                                                                                                    • Interest Graph Actions on Content
                                                                                                                                                    • Slide 96
                                                                                                                                                    • Impact of Targeted Social Advertising
                                                                                                                                                    • Slide 98
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                                                                                                                                                    • Before We Move On Water Breakhellip
                                                                                                                                                    • Slide 113
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                                                                                                                                                    • Instagram Ads
                                                                                                                                                    • Instagram Ads (2)
                                                                                                                                                    • Instagram Ads (3)
                                                                                                                                                    • Slide 124
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                                                                                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                      Hashtags httphashtagsorg

                                                                                                                                                      Use hashtags to search for threads about subjects such as socialselling

                                                                                                                                                      ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                                                                                                                                      Digital Advertising

                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                      The Advertising Quandary

                                                                                                                                                      ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                                                                                                                                      -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                      Digital AdvertisingHighly-targeted relevant traffic to your site

                                                                                                                                                      bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                      PAID SEARCH AND SEO

                                                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                      ccpglobalcommartechconf teedubya

                                                                                                                                                      ccpglobalcommartechconf teedubya

                                                                                                                                                      ccpglobalcommartechconf teedubya

                                                                                                                                                      Harness data explosion for better ad predictionsYesterdayrsquos data

                                                                                                                                                      5 ndash 8 data points Every possible data point about a clickvs

                                                                                                                                                      Premature relationship of page views to purchase

                                                                                                                                                      probability

                                                                                                                                                      15

                                                                                                                                                      10

                                                                                                                                                      5

                                                                                                                                                      -20 -10 10 20 30 40 50 60

                                                                                                                                                      In depth seasonality and other insights

                                                                                                                                                      15

                                                                                                                                                      10

                                                                                                                                                      5

                                                                                                                                                      -20 -10 10 20 30 40 50 60

                                                                                                                                                      Todayrsquos data

                                                                                                                                                      ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                                                                                                                      Week 3 4 5 6

                                                                                                                                                      31

                                                                                                                                                      6370

                                                                                                                                                      105

                                                                                                                                                      Not QuanticMind QuanticMindGross

                                                                                                                                                      Margin Lift

                                                                                                                                                      CONTENT PAID AMPLIFICATION

                                                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                      Interest Graph Actions on Content

                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                      Keywords Yes No

                                                                                                                                                      Likes No Yes

                                                                                                                                                      Demographics Limited Extensive

                                                                                                                                                      Psychographics No Yes

                                                                                                                                                      Geography Yes Yes

                                                                                                                                                      Internal URL No Yes

                                                                                                                                                      External URL Yes Yes

                                                                                                                                                      Purchase Intent Learn Research None

                                                                                                                                                      Sales Cycle Short Long

                                                                                                                                                      Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                      teedubya

                                                                                                                                                      Facebook Graph Search opens up many different opportunities

                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                      teedubya

                                                                                                                                                      Facebook Graph Search opens up many different opportunities BRO

                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                      $240 billion

                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                      Pixels Pixels Pixels

                                                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                      Pixels Pixels Pixels

                                                                                                                                                      $240 billion

                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                      Advanced Ad Targeting

                                                                                                                                                      Advanced Targeting

                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                      Advanced Targeting

                                                                                                                                                      ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                      Third-Party Databases

                                                                                                                                                      Combine Facebook data and interest targeting

                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                      Workforce Targeting

                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                      Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                      $240 billion

                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                      Some Facts About Facebook

                                                                                                                                                      Before We Move On Water Breakhellip

                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                      Number of monthly active users144 billion

                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                      Lead Ads

                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                      Instagram Ads

                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                      Instagram Ads

                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                      Instagram Ads

                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                      Account Based Social Selling

                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                      Wal-Mart

                                                                                                                                                      7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                                                      Wal-Mart Inception

                                                                                                                                                      teedubya

                                                                                                                                                      Sniply sniply httpsniply

                                                                                                                                                      2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                                      Starbucks Inception

                                                                                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                      Native Adverti$$$ng

                                                                                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                      ccpglobalcomcmworld teedubya

                                                                                                                                                      Pinterest Advertising

                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                      ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                      StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                      Twitter Advertising

                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                      TWITTER ADVERTISING OPTIONS

                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                      Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                      This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                      Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                      BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                      Promoted Accounts

                                                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                      Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                      Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                      MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                      Promoted Trends

                                                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                      Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                      A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                      Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                      AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                      Promoted Tweets

                                                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                      Geo

                                                                                                                                                      Target users based on

                                                                                                                                                      geographic location

                                                                                                                                                      Narrow in on key markets

                                                                                                                                                      Search

                                                                                                                                                      Target users who are searching

                                                                                                                                                      on relevant keywords

                                                                                                                                                      Ensure relevancy

                                                                                                                                                      Followers

                                                                                                                                                      Target your Followers

                                                                                                                                                      Leverage brand advocates

                                                                                                                                                      Interest

                                                                                                                                                      Target users based on their

                                                                                                                                                      interests

                                                                                                                                                      Resonate with users

                                                                                                                                                      Mobile

                                                                                                                                                      Target users on the go

                                                                                                                                                      Reach at point-of-purchase

                                                                                                                                                      Look-a-likes

                                                                                                                                                      Target users who are similar to your followers

                                                                                                                                                      Increase potential reach

                                                                                                                                                      Gender

                                                                                                                                                      Target users based on gender

                                                                                                                                                      Ensure Interest

                                                                                                                                                      relevancy

                                                                                                                                                      Twitter Targeting Tools

                                                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                      YouTube Ads

                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                      Outbrain Outbrain httpoutbraincom

                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                      Taboola Taboola httptaboolacom

                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                      Facebook Talent Acquisition

                                                                                                                                                      Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                      bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                      bull lower your recruiting costs and save you time

                                                                                                                                                      bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                      Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                      Target Your Candidates

                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                      wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                      Hero Image

                                                                                                                                                      wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                      Women Engineers

                                                                                                                                                      wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                      Culture

                                                                                                                                                      >

                                                                                                                                                      Drive Candidates to Your Funnel

                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                      teedubya

                                                                                                                                                      Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                      Reach Your Recruiting Goals

                                                                                                                                                      14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                      Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                      And Growinghellip

                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                      teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                      teedubya

                                                                                                                                                      17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                      teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                      Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                      • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                                                      • Slide 2
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                                                                                                                                                      • Slide 9
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                                                                                                                                                      • Slide 11
                                                                                                                                                      • Slide 12
                                                                                                                                                      • Confusing
                                                                                                                                                      • Slide 14
                                                                                                                                                      • Silos and Silos of Data
                                                                                                                                                      • Slide 16
                                                                                                                                                      • Slide 17
                                                                                                                                                      • Coordinate Your Efforts
                                                                                                                                                      • Slide 19
                                                                                                                                                      • Slide 20
                                                                                                                                                      • Slide 21
                                                                                                                                                      • Why Content Marketing
                                                                                                                                                      • Slide 23
                                                                                                                                                      • Slide 24
                                                                                                                                                      • Slide 25
                                                                                                                                                      • Content
                                                                                                                                                      • Slide 27
                                                                                                                                                      • Slide 28
                                                                                                                                                      • Slide 29
                                                                                                                                                      • Slide 30
                                                                                                                                                      • Slide 31
                                                                                                                                                      • Content Creation
                                                                                                                                                      • Slide 33
                                                                                                                                                      • Slide 34
                                                                                                                                                      • Slide 35
                                                                                                                                                      • Slide 36
                                                                                                                                                      • Content Planning amp Research
                                                                                                                                                      • Slide 38
                                                                                                                                                      • Slide 39
                                                                                                                                                      • Content Curation
                                                                                                                                                      • Slide 41
                                                                                                                                                      • Slide 42
                                                                                                                                                      • Slide 43
                                                                                                                                                      • Content Scheduling amp distribution
                                                                                                                                                      • Slide 45
                                                                                                                                                      • Slide 46
                                                                                                                                                      • Slide 47
                                                                                                                                                      • Slide 48
                                                                                                                                                      • Slide 49
                                                                                                                                                      • Slide 50
                                                                                                                                                      • Slide 51
                                                                                                                                                      • Content Amplification Tactics
                                                                                                                                                      • Slide 53
                                                                                                                                                      • Slide 54
                                                                                                                                                      • Slide 55
                                                                                                                                                      • Slide 56
                                                                                                                                                      • Ways to Promote
                                                                                                                                                      • Slide 58
                                                                                                                                                      • Google Buy Button on SERPS
                                                                                                                                                      • Slide 60
                                                                                                                                                      • Slide 61
                                                                                                                                                      • Slide 62
                                                                                                                                                      • Slide 63
                                                                                                                                                      • Slide 64
                                                                                                                                                      • Influencer Outreach
                                                                                                                                                      • Slide 66
                                                                                                                                                      • Slide 67
                                                                                                                                                      • Slide 68
                                                                                                                                                      • Slide 69
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                                                                                                                                                      • Slide 87
                                                                                                                                                      • Paid Search and SEO
                                                                                                                                                      • Slide 89
                                                                                                                                                      • Slide 90
                                                                                                                                                      • Harness data explosion for better ad predictions
                                                                                                                                                      • Slide 92
                                                                                                                                                      • Content Paid Amplification
                                                                                                                                                      • Slide 94
                                                                                                                                                      • Interest Graph Actions on Content
                                                                                                                                                      • Slide 96
                                                                                                                                                      • Impact of Targeted Social Advertising
                                                                                                                                                      • Slide 98
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                                                                                                                                                      • Before We Move On Water Breakhellip
                                                                                                                                                      • Slide 113
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                                                                                                                                                      • Instagram Ads
                                                                                                                                                      • Instagram Ads (2)
                                                                                                                                                      • Instagram Ads (3)
                                                                                                                                                      • Slide 124
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                                                                                                                                                        Use hashtags to search for threads about subjects such as socialselling

                                                                                                                                                        ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                                                                                                                                        Digital Advertising

                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                        The Advertising Quandary

                                                                                                                                                        ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                                                                                                                                        -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                        Digital AdvertisingHighly-targeted relevant traffic to your site

                                                                                                                                                        bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                        PAID SEARCH AND SEO

                                                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                        ccpglobalcommartechconf teedubya

                                                                                                                                                        ccpglobalcommartechconf teedubya

                                                                                                                                                        ccpglobalcommartechconf teedubya

                                                                                                                                                        Harness data explosion for better ad predictionsYesterdayrsquos data

                                                                                                                                                        5 ndash 8 data points Every possible data point about a clickvs

                                                                                                                                                        Premature relationship of page views to purchase

                                                                                                                                                        probability

                                                                                                                                                        15

                                                                                                                                                        10

                                                                                                                                                        5

                                                                                                                                                        -20 -10 10 20 30 40 50 60

                                                                                                                                                        In depth seasonality and other insights

                                                                                                                                                        15

                                                                                                                                                        10

                                                                                                                                                        5

                                                                                                                                                        -20 -10 10 20 30 40 50 60

                                                                                                                                                        Todayrsquos data

                                                                                                                                                        ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                                                                                                                        Week 3 4 5 6

                                                                                                                                                        31

                                                                                                                                                        6370

                                                                                                                                                        105

                                                                                                                                                        Not QuanticMind QuanticMindGross

                                                                                                                                                        Margin Lift

                                                                                                                                                        CONTENT PAID AMPLIFICATION

                                                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                        Interest Graph Actions on Content

                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                        Keywords Yes No

                                                                                                                                                        Likes No Yes

                                                                                                                                                        Demographics Limited Extensive

                                                                                                                                                        Psychographics No Yes

                                                                                                                                                        Geography Yes Yes

                                                                                                                                                        Internal URL No Yes

                                                                                                                                                        External URL Yes Yes

                                                                                                                                                        Purchase Intent Learn Research None

                                                                                                                                                        Sales Cycle Short Long

                                                                                                                                                        Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                        teedubya

                                                                                                                                                        Facebook Graph Search opens up many different opportunities

                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                        teedubya

                                                                                                                                                        Facebook Graph Search opens up many different opportunities BRO

                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                        $240 billion

                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                        Pixels Pixels Pixels

                                                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                        Pixels Pixels Pixels

                                                                                                                                                        $240 billion

                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                        Advanced Ad Targeting

                                                                                                                                                        Advanced Targeting

                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                        Advanced Targeting

                                                                                                                                                        ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                        Third-Party Databases

                                                                                                                                                        Combine Facebook data and interest targeting

                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                        Workforce Targeting

                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                        Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                        $240 billion

                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                        Some Facts About Facebook

                                                                                                                                                        Before We Move On Water Breakhellip

                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                        Number of monthly active users144 billion

                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                        ccpdigitalcomemfl teedubya

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                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                        Lead Ads

                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                        ccpdigitalcomemfl teedubya

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                                                                                                                                                        Instagram Ads

                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                        Instagram Ads

                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                        Instagram Ads

                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                        Account Based Social Selling

                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                        Wal-Mart

                                                                                                                                                        7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                                                        Wal-Mart Inception

                                                                                                                                                        teedubya

                                                                                                                                                        Sniply sniply httpsniply

                                                                                                                                                        2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                                        Starbucks Inception

                                                                                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                        Native Adverti$$$ng

                                                                                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                        ccpglobalcomcmworld teedubya

                                                                                                                                                        Pinterest Advertising

                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                        ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                        StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                        Twitter Advertising

                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                        TWITTER ADVERTISING OPTIONS

                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                        Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                        This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                        Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                        BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                        Promoted Accounts

                                                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                        Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                        Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                        MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                        Promoted Trends

                                                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                        Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                        A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                        Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                        AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                        Promoted Tweets

                                                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                        Geo

                                                                                                                                                        Target users based on

                                                                                                                                                        geographic location

                                                                                                                                                        Narrow in on key markets

                                                                                                                                                        Search

                                                                                                                                                        Target users who are searching

                                                                                                                                                        on relevant keywords

                                                                                                                                                        Ensure relevancy

                                                                                                                                                        Followers

                                                                                                                                                        Target your Followers

                                                                                                                                                        Leverage brand advocates

                                                                                                                                                        Interest

                                                                                                                                                        Target users based on their

                                                                                                                                                        interests

                                                                                                                                                        Resonate with users

                                                                                                                                                        Mobile

                                                                                                                                                        Target users on the go

                                                                                                                                                        Reach at point-of-purchase

                                                                                                                                                        Look-a-likes

                                                                                                                                                        Target users who are similar to your followers

                                                                                                                                                        Increase potential reach

                                                                                                                                                        Gender

                                                                                                                                                        Target users based on gender

                                                                                                                                                        Ensure Interest

                                                                                                                                                        relevancy

                                                                                                                                                        Twitter Targeting Tools

                                                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                        ccpdigitalcomemfl teedubya

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                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                        YouTube Ads

                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                        Outbrain Outbrain httpoutbraincom

                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                        Taboola Taboola httptaboolacom

                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                        Facebook Talent Acquisition

                                                                                                                                                        Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                        bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                        bull lower your recruiting costs and save you time

                                                                                                                                                        bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                        Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                        Target Your Candidates

                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                        wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                        Hero Image

                                                                                                                                                        wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                        Women Engineers

                                                                                                                                                        wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                        Culture

                                                                                                                                                        >

                                                                                                                                                        Drive Candidates to Your Funnel

                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                        teedubya

                                                                                                                                                        Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                        Reach Your Recruiting Goals

                                                                                                                                                        14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                        Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                        And Growinghellip

                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                        teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                        teedubya

                                                                                                                                                        17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                        teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                        Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                        • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                                                        • Slide 2
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                                                                                                                                                        • Slide 12
                                                                                                                                                        • Confusing
                                                                                                                                                        • Slide 14
                                                                                                                                                        • Silos and Silos of Data
                                                                                                                                                        • Slide 16
                                                                                                                                                        • Slide 17
                                                                                                                                                        • Coordinate Your Efforts
                                                                                                                                                        • Slide 19
                                                                                                                                                        • Slide 20
                                                                                                                                                        • Slide 21
                                                                                                                                                        • Why Content Marketing
                                                                                                                                                        • Slide 23
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                                                                                                                                                        • Slide 25
                                                                                                                                                        • Content
                                                                                                                                                        • Slide 27
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                                                                                                                                                        • Content Creation
                                                                                                                                                        • Slide 33
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                                                                                                                                                        • Slide 36
                                                                                                                                                        • Content Planning amp Research
                                                                                                                                                        • Slide 38
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                                                                                                                                                        • Content Curation
                                                                                                                                                        • Slide 41
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                                                                                                                                                        • Slide 43
                                                                                                                                                        • Content Scheduling amp distribution
                                                                                                                                                        • Slide 45
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                                                                                                                                                        • Slide 51
                                                                                                                                                        • Content Amplification Tactics
                                                                                                                                                        • Slide 53
                                                                                                                                                        • Slide 54
                                                                                                                                                        • Slide 55
                                                                                                                                                        • Slide 56
                                                                                                                                                        • Ways to Promote
                                                                                                                                                        • Slide 58
                                                                                                                                                        • Google Buy Button on SERPS
                                                                                                                                                        • Slide 60
                                                                                                                                                        • Slide 61
                                                                                                                                                        • Slide 62
                                                                                                                                                        • Slide 63
                                                                                                                                                        • Slide 64
                                                                                                                                                        • Influencer Outreach
                                                                                                                                                        • Slide 66
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                                                                                                                                                        • Slide 84
                                                                                                                                                        • Slide 85
                                                                                                                                                        • Slide 86
                                                                                                                                                        • Slide 87
                                                                                                                                                        • Paid Search and SEO
                                                                                                                                                        • Slide 89
                                                                                                                                                        • Slide 90
                                                                                                                                                        • Harness data explosion for better ad predictions
                                                                                                                                                        • Slide 92
                                                                                                                                                        • Content Paid Amplification
                                                                                                                                                        • Slide 94
                                                                                                                                                        • Interest Graph Actions on Content
                                                                                                                                                        • Slide 96
                                                                                                                                                        • Impact of Targeted Social Advertising
                                                                                                                                                        • Slide 98
                                                                                                                                                        • Slide 99
                                                                                                                                                        • Slide 100
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                                                                                                                                                        • Before We Move On Water Breakhellip
                                                                                                                                                        • Slide 113
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                                                                                                                                                        • Instagram Ads
                                                                                                                                                        • Instagram Ads (2)
                                                                                                                                                        • Instagram Ads (3)
                                                                                                                                                        • Slide 124
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                                                                                                                                                          ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

                                                                                                                                                          Digital Advertising

                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                          The Advertising Quandary

                                                                                                                                                          ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                                                                                                                                          -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                          Digital AdvertisingHighly-targeted relevant traffic to your site

                                                                                                                                                          bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                          PAID SEARCH AND SEO

                                                                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                          ccpglobalcommartechconf teedubya

                                                                                                                                                          ccpglobalcommartechconf teedubya

                                                                                                                                                          ccpglobalcommartechconf teedubya

                                                                                                                                                          Harness data explosion for better ad predictionsYesterdayrsquos data

                                                                                                                                                          5 ndash 8 data points Every possible data point about a clickvs

                                                                                                                                                          Premature relationship of page views to purchase

                                                                                                                                                          probability

                                                                                                                                                          15

                                                                                                                                                          10

                                                                                                                                                          5

                                                                                                                                                          -20 -10 10 20 30 40 50 60

                                                                                                                                                          In depth seasonality and other insights

                                                                                                                                                          15

                                                                                                                                                          10

                                                                                                                                                          5

                                                                                                                                                          -20 -10 10 20 30 40 50 60

                                                                                                                                                          Todayrsquos data

                                                                                                                                                          ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                                                                                                                          Week 3 4 5 6

                                                                                                                                                          31

                                                                                                                                                          6370

                                                                                                                                                          105

                                                                                                                                                          Not QuanticMind QuanticMindGross

                                                                                                                                                          Margin Lift

                                                                                                                                                          CONTENT PAID AMPLIFICATION

                                                                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                          Interest Graph Actions on Content

                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                          Keywords Yes No

                                                                                                                                                          Likes No Yes

                                                                                                                                                          Demographics Limited Extensive

                                                                                                                                                          Psychographics No Yes

                                                                                                                                                          Geography Yes Yes

                                                                                                                                                          Internal URL No Yes

                                                                                                                                                          External URL Yes Yes

                                                                                                                                                          Purchase Intent Learn Research None

                                                                                                                                                          Sales Cycle Short Long

                                                                                                                                                          Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                          teedubya

                                                                                                                                                          Facebook Graph Search opens up many different opportunities

                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                          teedubya

                                                                                                                                                          Facebook Graph Search opens up many different opportunities BRO

                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                          $240 billion

                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                          Pixels Pixels Pixels

                                                                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                          Pixels Pixels Pixels

                                                                                                                                                          $240 billion

                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                          Advanced Ad Targeting

                                                                                                                                                          Advanced Targeting

                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                          Advanced Targeting

                                                                                                                                                          ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                          Third-Party Databases

                                                                                                                                                          Combine Facebook data and interest targeting

                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                          Workforce Targeting

                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                          Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                          $240 billion

                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                          Some Facts About Facebook

                                                                                                                                                          Before We Move On Water Breakhellip

                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                          Number of monthly active users144 billion

                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                          Lead Ads

                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                          Instagram Ads

                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                          Instagram Ads

                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                          Instagram Ads

                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                          Account Based Social Selling

                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                          Wal-Mart

                                                                                                                                                          7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                                                          Wal-Mart Inception

                                                                                                                                                          teedubya

                                                                                                                                                          Sniply sniply httpsniply

                                                                                                                                                          2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                                          Starbucks Inception

                                                                                                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                          Native Adverti$$$ng

                                                                                                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                          ccpglobalcomcmworld teedubya

                                                                                                                                                          Pinterest Advertising

                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                          ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                          StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                          Twitter Advertising

                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                          TWITTER ADVERTISING OPTIONS

                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                          Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                          This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                          Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                          BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                          Promoted Accounts

                                                                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                          Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                          Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                          MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                          Promoted Trends

                                                                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                          Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                          A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                          Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                          AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                          Promoted Tweets

                                                                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                          Geo

                                                                                                                                                          Target users based on

                                                                                                                                                          geographic location

                                                                                                                                                          Narrow in on key markets

                                                                                                                                                          Search

                                                                                                                                                          Target users who are searching

                                                                                                                                                          on relevant keywords

                                                                                                                                                          Ensure relevancy

                                                                                                                                                          Followers

                                                                                                                                                          Target your Followers

                                                                                                                                                          Leverage brand advocates

                                                                                                                                                          Interest

                                                                                                                                                          Target users based on their

                                                                                                                                                          interests

                                                                                                                                                          Resonate with users

                                                                                                                                                          Mobile

                                                                                                                                                          Target users on the go

                                                                                                                                                          Reach at point-of-purchase

                                                                                                                                                          Look-a-likes

                                                                                                                                                          Target users who are similar to your followers

                                                                                                                                                          Increase potential reach

                                                                                                                                                          Gender

                                                                                                                                                          Target users based on gender

                                                                                                                                                          Ensure Interest

                                                                                                                                                          relevancy

                                                                                                                                                          Twitter Targeting Tools

                                                                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                          YouTube Ads

                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                          Outbrain Outbrain httpoutbraincom

                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                          Taboola Taboola httptaboolacom

                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                          Facebook Talent Acquisition

                                                                                                                                                          Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                          bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                          bull lower your recruiting costs and save you time

                                                                                                                                                          bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                          Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                          Target Your Candidates

                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                          wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                          Hero Image

                                                                                                                                                          wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                          Women Engineers

                                                                                                                                                          wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                          Culture

                                                                                                                                                          >

                                                                                                                                                          Drive Candidates to Your Funnel

                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                          teedubya

                                                                                                                                                          Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                          Reach Your Recruiting Goals

                                                                                                                                                          14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                          Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                          And Growinghellip

                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                          teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                          teedubya

                                                                                                                                                          17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                          teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                          Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                          • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                                                          • Slide 2
                                                                                                                                                          • Slide 3
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                                                                                                                                                          • Confusing
                                                                                                                                                          • Slide 14
                                                                                                                                                          • Silos and Silos of Data
                                                                                                                                                          • Slide 16
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                                                                                                                                                          • Coordinate Your Efforts
                                                                                                                                                          • Slide 19
                                                                                                                                                          • Slide 20
                                                                                                                                                          • Slide 21
                                                                                                                                                          • Why Content Marketing
                                                                                                                                                          • Slide 23
                                                                                                                                                          • Slide 24
                                                                                                                                                          • Slide 25
                                                                                                                                                          • Content
                                                                                                                                                          • Slide 27
                                                                                                                                                          • Slide 28
                                                                                                                                                          • Slide 29
                                                                                                                                                          • Slide 30
                                                                                                                                                          • Slide 31
                                                                                                                                                          • Content Creation
                                                                                                                                                          • Slide 33
                                                                                                                                                          • Slide 34
                                                                                                                                                          • Slide 35
                                                                                                                                                          • Slide 36
                                                                                                                                                          • Content Planning amp Research
                                                                                                                                                          • Slide 38
                                                                                                                                                          • Slide 39
                                                                                                                                                          • Content Curation
                                                                                                                                                          • Slide 41
                                                                                                                                                          • Slide 42
                                                                                                                                                          • Slide 43
                                                                                                                                                          • Content Scheduling amp distribution
                                                                                                                                                          • Slide 45
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                                                                                                                                                          • Slide 48
                                                                                                                                                          • Slide 49
                                                                                                                                                          • Slide 50
                                                                                                                                                          • Slide 51
                                                                                                                                                          • Content Amplification Tactics
                                                                                                                                                          • Slide 53
                                                                                                                                                          • Slide 54
                                                                                                                                                          • Slide 55
                                                                                                                                                          • Slide 56
                                                                                                                                                          • Ways to Promote
                                                                                                                                                          • Slide 58
                                                                                                                                                          • Google Buy Button on SERPS
                                                                                                                                                          • Slide 60
                                                                                                                                                          • Slide 61
                                                                                                                                                          • Slide 62
                                                                                                                                                          • Slide 63
                                                                                                                                                          • Slide 64
                                                                                                                                                          • Influencer Outreach
                                                                                                                                                          • Slide 66
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                                                                                                                                                          • Slide 84
                                                                                                                                                          • Slide 85
                                                                                                                                                          • Slide 86
                                                                                                                                                          • Slide 87
                                                                                                                                                          • Paid Search and SEO
                                                                                                                                                          • Slide 89
                                                                                                                                                          • Slide 90
                                                                                                                                                          • Harness data explosion for better ad predictions
                                                                                                                                                          • Slide 92
                                                                                                                                                          • Content Paid Amplification
                                                                                                                                                          • Slide 94
                                                                                                                                                          • Interest Graph Actions on Content
                                                                                                                                                          • Slide 96
                                                                                                                                                          • Impact of Targeted Social Advertising
                                                                                                                                                          • Slide 98
                                                                                                                                                          • Slide 99
                                                                                                                                                          • Slide 100
                                                                                                                                                          • Slide 101
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                                                                                                                                                          • Slide 109
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                                                                                                                                                          • Slide 111
                                                                                                                                                          • Before We Move On Water Breakhellip
                                                                                                                                                          • Slide 113
                                                                                                                                                          • Slide 114
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                                                                                                                                                          • Slide 120
                                                                                                                                                          • Instagram Ads
                                                                                                                                                          • Instagram Ads (2)
                                                                                                                                                          • Instagram Ads (3)
                                                                                                                                                          • Slide 124
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                                                                                                                                                          • Slide 163

                                                                                                                                                            The Advertising Quandary

                                                                                                                                                            ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

                                                                                                                                                            -- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                            Digital AdvertisingHighly-targeted relevant traffic to your site

                                                                                                                                                            bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                            PAID SEARCH AND SEO

                                                                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                            ccpglobalcommartechconf teedubya

                                                                                                                                                            ccpglobalcommartechconf teedubya

                                                                                                                                                            ccpglobalcommartechconf teedubya

                                                                                                                                                            Harness data explosion for better ad predictionsYesterdayrsquos data

                                                                                                                                                            5 ndash 8 data points Every possible data point about a clickvs

                                                                                                                                                            Premature relationship of page views to purchase

                                                                                                                                                            probability

                                                                                                                                                            15

                                                                                                                                                            10

                                                                                                                                                            5

                                                                                                                                                            -20 -10 10 20 30 40 50 60

                                                                                                                                                            In depth seasonality and other insights

                                                                                                                                                            15

                                                                                                                                                            10

                                                                                                                                                            5

                                                                                                                                                            -20 -10 10 20 30 40 50 60

                                                                                                                                                            Todayrsquos data

                                                                                                                                                            ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                                                                                                                            Week 3 4 5 6

                                                                                                                                                            31

                                                                                                                                                            6370

                                                                                                                                                            105

                                                                                                                                                            Not QuanticMind QuanticMindGross

                                                                                                                                                            Margin Lift

                                                                                                                                                            CONTENT PAID AMPLIFICATION

                                                                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                            Interest Graph Actions on Content

                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                            Keywords Yes No

                                                                                                                                                            Likes No Yes

                                                                                                                                                            Demographics Limited Extensive

                                                                                                                                                            Psychographics No Yes

                                                                                                                                                            Geography Yes Yes

                                                                                                                                                            Internal URL No Yes

                                                                                                                                                            External URL Yes Yes

                                                                                                                                                            Purchase Intent Learn Research None

                                                                                                                                                            Sales Cycle Short Long

                                                                                                                                                            Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                            teedubya

                                                                                                                                                            Facebook Graph Search opens up many different opportunities

                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                            teedubya

                                                                                                                                                            Facebook Graph Search opens up many different opportunities BRO

                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                            $240 billion

                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                            Pixels Pixels Pixels

                                                                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                            Pixels Pixels Pixels

                                                                                                                                                            $240 billion

                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                            Advanced Ad Targeting

                                                                                                                                                            Advanced Targeting

                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                            Advanced Targeting

                                                                                                                                                            ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                            Third-Party Databases

                                                                                                                                                            Combine Facebook data and interest targeting

                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                            Workforce Targeting

                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                            Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                            $240 billion

                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                            Some Facts About Facebook

                                                                                                                                                            Before We Move On Water Breakhellip

                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                            Number of monthly active users144 billion

                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                            ccpdigitalcomemfl teedubya

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                                                                                                                                                            Lead Ads

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                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                            Instagram Ads

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                                                                                                                                                            Instagram Ads

                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                            Instagram Ads

                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                            Account Based Social Selling

                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                            Wal-Mart

                                                                                                                                                            7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                                                            Wal-Mart Inception

                                                                                                                                                            teedubya

                                                                                                                                                            Sniply sniply httpsniply

                                                                                                                                                            2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                                            Starbucks Inception

                                                                                                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                            Native Adverti$$$ng

                                                                                                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                            ccpglobalcomcmworld teedubya

                                                                                                                                                            Pinterest Advertising

                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                            ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                            StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                            Twitter Advertising

                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                            TWITTER ADVERTISING OPTIONS

                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                            Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                            This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                            Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                            BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                            Promoted Accounts

                                                                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                            Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                            Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                            MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                            Promoted Trends

                                                                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                            Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                            A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                            Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                            AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                            Promoted Tweets

                                                                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                            Geo

                                                                                                                                                            Target users based on

                                                                                                                                                            geographic location

                                                                                                                                                            Narrow in on key markets

                                                                                                                                                            Search

                                                                                                                                                            Target users who are searching

                                                                                                                                                            on relevant keywords

                                                                                                                                                            Ensure relevancy

                                                                                                                                                            Followers

                                                                                                                                                            Target your Followers

                                                                                                                                                            Leverage brand advocates

                                                                                                                                                            Interest

                                                                                                                                                            Target users based on their

                                                                                                                                                            interests

                                                                                                                                                            Resonate with users

                                                                                                                                                            Mobile

                                                                                                                                                            Target users on the go

                                                                                                                                                            Reach at point-of-purchase

                                                                                                                                                            Look-a-likes

                                                                                                                                                            Target users who are similar to your followers

                                                                                                                                                            Increase potential reach

                                                                                                                                                            Gender

                                                                                                                                                            Target users based on gender

                                                                                                                                                            Ensure Interest

                                                                                                                                                            relevancy

                                                                                                                                                            Twitter Targeting Tools

                                                                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                            YouTube Ads

                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                            Outbrain Outbrain httpoutbraincom

                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                            Taboola Taboola httptaboolacom

                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                            Facebook Talent Acquisition

                                                                                                                                                            Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                            bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                            bull lower your recruiting costs and save you time

                                                                                                                                                            bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                            Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                            Target Your Candidates

                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                            wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                            Hero Image

                                                                                                                                                            wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                            Women Engineers

                                                                                                                                                            wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                            Culture

                                                                                                                                                            >

                                                                                                                                                            Drive Candidates to Your Funnel

                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                            teedubya

                                                                                                                                                            Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                            Reach Your Recruiting Goals

                                                                                                                                                            14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                            Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                            And Growinghellip

                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                            teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                            teedubya

                                                                                                                                                            17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                            teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                            Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                            • Actionable Ways Strategies and Technologies to Amplify Your C
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                                                                                                                                                            • Confusing
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                                                                                                                                                            • Silos and Silos of Data
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                                                                                                                                                            • Coordinate Your Efforts
                                                                                                                                                            • Slide 19
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                                                                                                                                                            • Why Content Marketing
                                                                                                                                                            • Slide 23
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                                                                                                                                                            • Slide 25
                                                                                                                                                            • Content
                                                                                                                                                            • Slide 27
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                                                                                                                                                            • Content Creation
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                                                                                                                                                            • Content Planning amp Research
                                                                                                                                                            • Slide 38
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                                                                                                                                                            • Content Curation
                                                                                                                                                            • Slide 41
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                                                                                                                                                            • Content Scheduling amp distribution
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                                                                                                                                                            • Content Amplification Tactics
                                                                                                                                                            • Slide 53
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                                                                                                                                                            • Ways to Promote
                                                                                                                                                            • Slide 58
                                                                                                                                                            • Google Buy Button on SERPS
                                                                                                                                                            • Slide 60
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                                                                                                                                                            • Influencer Outreach
                                                                                                                                                            • Slide 66
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                                                                                                                                                            • Paid Search and SEO
                                                                                                                                                            • Slide 89
                                                                                                                                                            • Slide 90
                                                                                                                                                            • Harness data explosion for better ad predictions
                                                                                                                                                            • Slide 92
                                                                                                                                                            • Content Paid Amplification
                                                                                                                                                            • Slide 94
                                                                                                                                                            • Interest Graph Actions on Content
                                                                                                                                                            • Slide 96
                                                                                                                                                            • Impact of Targeted Social Advertising
                                                                                                                                                            • Slide 98
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                                                                                                                                                            • Before We Move On Water Breakhellip
                                                                                                                                                            • Slide 113
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                                                                                                                                                            • Instagram Ads
                                                                                                                                                            • Instagram Ads (2)
                                                                                                                                                            • Instagram Ads (3)
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                                                                                                                                                              Digital AdvertisingHighly-targeted relevant traffic to your site

                                                                                                                                                              bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                              PAID SEARCH AND SEO

                                                                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                              ccpglobalcommartechconf teedubya

                                                                                                                                                              ccpglobalcommartechconf teedubya

                                                                                                                                                              ccpglobalcommartechconf teedubya

                                                                                                                                                              Harness data explosion for better ad predictionsYesterdayrsquos data

                                                                                                                                                              5 ndash 8 data points Every possible data point about a clickvs

                                                                                                                                                              Premature relationship of page views to purchase

                                                                                                                                                              probability

                                                                                                                                                              15

                                                                                                                                                              10

                                                                                                                                                              5

                                                                                                                                                              -20 -10 10 20 30 40 50 60

                                                                                                                                                              In depth seasonality and other insights

                                                                                                                                                              15

                                                                                                                                                              10

                                                                                                                                                              5

                                                                                                                                                              -20 -10 10 20 30 40 50 60

                                                                                                                                                              Todayrsquos data

                                                                                                                                                              ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                                                                                                                              Week 3 4 5 6

                                                                                                                                                              31

                                                                                                                                                              6370

                                                                                                                                                              105

                                                                                                                                                              Not QuanticMind QuanticMindGross

                                                                                                                                                              Margin Lift

                                                                                                                                                              CONTENT PAID AMPLIFICATION

                                                                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                              Interest Graph Actions on Content

                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                              Keywords Yes No

                                                                                                                                                              Likes No Yes

                                                                                                                                                              Demographics Limited Extensive

                                                                                                                                                              Psychographics No Yes

                                                                                                                                                              Geography Yes Yes

                                                                                                                                                              Internal URL No Yes

                                                                                                                                                              External URL Yes Yes

                                                                                                                                                              Purchase Intent Learn Research None

                                                                                                                                                              Sales Cycle Short Long

                                                                                                                                                              Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                              teedubya

                                                                                                                                                              Facebook Graph Search opens up many different opportunities

                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                              teedubya

                                                                                                                                                              Facebook Graph Search opens up many different opportunities BRO

                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                              $240 billion

                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                              Pixels Pixels Pixels

                                                                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                              Pixels Pixels Pixels

                                                                                                                                                              $240 billion

                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                              Advanced Ad Targeting

                                                                                                                                                              Advanced Targeting

                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                              Advanced Targeting

                                                                                                                                                              ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                              Third-Party Databases

                                                                                                                                                              Combine Facebook data and interest targeting

                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                              Workforce Targeting

                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                              Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                              $240 billion

                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                              Some Facts About Facebook

                                                                                                                                                              Before We Move On Water Breakhellip

                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                              Number of monthly active users144 billion

                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                              ccpdigitalcomemfl teedubya

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                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                              Lead Ads

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                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                              Instagram Ads

                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                              Instagram Ads

                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                              Instagram Ads

                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                              Account Based Social Selling

                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                              Wal-Mart

                                                                                                                                                              7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                                                              Wal-Mart Inception

                                                                                                                                                              teedubya

                                                                                                                                                              Sniply sniply httpsniply

                                                                                                                                                              2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                                              Starbucks Inception

                                                                                                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                              Native Adverti$$$ng

                                                                                                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                              ccpglobalcomcmworld teedubya

                                                                                                                                                              Pinterest Advertising

                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                              ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                              StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                              Twitter Advertising

                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                              TWITTER ADVERTISING OPTIONS

                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                              Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                              This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                              Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                              BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                              Promoted Accounts

                                                                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                              Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                              Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                              MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                              Promoted Trends

                                                                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                              Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                              A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                              Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                              AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                              Promoted Tweets

                                                                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                              Geo

                                                                                                                                                              Target users based on

                                                                                                                                                              geographic location

                                                                                                                                                              Narrow in on key markets

                                                                                                                                                              Search

                                                                                                                                                              Target users who are searching

                                                                                                                                                              on relevant keywords

                                                                                                                                                              Ensure relevancy

                                                                                                                                                              Followers

                                                                                                                                                              Target your Followers

                                                                                                                                                              Leverage brand advocates

                                                                                                                                                              Interest

                                                                                                                                                              Target users based on their

                                                                                                                                                              interests

                                                                                                                                                              Resonate with users

                                                                                                                                                              Mobile

                                                                                                                                                              Target users on the go

                                                                                                                                                              Reach at point-of-purchase

                                                                                                                                                              Look-a-likes

                                                                                                                                                              Target users who are similar to your followers

                                                                                                                                                              Increase potential reach

                                                                                                                                                              Gender

                                                                                                                                                              Target users based on gender

                                                                                                                                                              Ensure Interest

                                                                                                                                                              relevancy

                                                                                                                                                              Twitter Targeting Tools

                                                                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                              YouTube Ads

                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                              Outbrain Outbrain httpoutbraincom

                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                              Taboola Taboola httptaboolacom

                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                              Facebook Talent Acquisition

                                                                                                                                                              Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                              bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                              bull lower your recruiting costs and save you time

                                                                                                                                                              bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                              Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                              Target Your Candidates

                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                              wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                              Hero Image

                                                                                                                                                              wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                              Women Engineers

                                                                                                                                                              wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                              Culture

                                                                                                                                                              >

                                                                                                                                                              Drive Candidates to Your Funnel

                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                              teedubya

                                                                                                                                                              Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                              Reach Your Recruiting Goals

                                                                                                                                                              14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                              Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                              And Growinghellip

                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                              teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                              teedubya

                                                                                                                                                              17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                              teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                              Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                              • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                                                              • Slide 2
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                                                                                                                                                              • Slide 11
                                                                                                                                                              • Slide 12
                                                                                                                                                              • Confusing
                                                                                                                                                              • Slide 14
                                                                                                                                                              • Silos and Silos of Data
                                                                                                                                                              • Slide 16
                                                                                                                                                              • Slide 17
                                                                                                                                                              • Coordinate Your Efforts
                                                                                                                                                              • Slide 19
                                                                                                                                                              • Slide 20
                                                                                                                                                              • Slide 21
                                                                                                                                                              • Why Content Marketing
                                                                                                                                                              • Slide 23
                                                                                                                                                              • Slide 24
                                                                                                                                                              • Slide 25
                                                                                                                                                              • Content
                                                                                                                                                              • Slide 27
                                                                                                                                                              • Slide 28
                                                                                                                                                              • Slide 29
                                                                                                                                                              • Slide 30
                                                                                                                                                              • Slide 31
                                                                                                                                                              • Content Creation
                                                                                                                                                              • Slide 33
                                                                                                                                                              • Slide 34
                                                                                                                                                              • Slide 35
                                                                                                                                                              • Slide 36
                                                                                                                                                              • Content Planning amp Research
                                                                                                                                                              • Slide 38
                                                                                                                                                              • Slide 39
                                                                                                                                                              • Content Curation
                                                                                                                                                              • Slide 41
                                                                                                                                                              • Slide 42
                                                                                                                                                              • Slide 43
                                                                                                                                                              • Content Scheduling amp distribution
                                                                                                                                                              • Slide 45
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                                                                                                                                                              • Slide 47
                                                                                                                                                              • Slide 48
                                                                                                                                                              • Slide 49
                                                                                                                                                              • Slide 50
                                                                                                                                                              • Slide 51
                                                                                                                                                              • Content Amplification Tactics
                                                                                                                                                              • Slide 53
                                                                                                                                                              • Slide 54
                                                                                                                                                              • Slide 55
                                                                                                                                                              • Slide 56
                                                                                                                                                              • Ways to Promote
                                                                                                                                                              • Slide 58
                                                                                                                                                              • Google Buy Button on SERPS
                                                                                                                                                              • Slide 60
                                                                                                                                                              • Slide 61
                                                                                                                                                              • Slide 62
                                                                                                                                                              • Slide 63
                                                                                                                                                              • Slide 64
                                                                                                                                                              • Influencer Outreach
                                                                                                                                                              • Slide 66
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                                                                                                                                                              • Slide 84
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                                                                                                                                                              • Slide 87
                                                                                                                                                              • Paid Search and SEO
                                                                                                                                                              • Slide 89
                                                                                                                                                              • Slide 90
                                                                                                                                                              • Harness data explosion for better ad predictions
                                                                                                                                                              • Slide 92
                                                                                                                                                              • Content Paid Amplification
                                                                                                                                                              • Slide 94
                                                                                                                                                              • Interest Graph Actions on Content
                                                                                                                                                              • Slide 96
                                                                                                                                                              • Impact of Targeted Social Advertising
                                                                                                                                                              • Slide 98
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                                                                                                                                                              • Before We Move On Water Breakhellip
                                                                                                                                                              • Slide 113
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                                                                                                                                                              • Instagram Ads
                                                                                                                                                              • Instagram Ads (2)
                                                                                                                                                              • Instagram Ads (3)
                                                                                                                                                              • Slide 124
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                                                                                                                                                                PAID SEARCH AND SEO

                                                                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                ccpglobalcommartechconf teedubya

                                                                                                                                                                ccpglobalcommartechconf teedubya

                                                                                                                                                                ccpglobalcommartechconf teedubya

                                                                                                                                                                Harness data explosion for better ad predictionsYesterdayrsquos data

                                                                                                                                                                5 ndash 8 data points Every possible data point about a clickvs

                                                                                                                                                                Premature relationship of page views to purchase

                                                                                                                                                                probability

                                                                                                                                                                15

                                                                                                                                                                10

                                                                                                                                                                5

                                                                                                                                                                -20 -10 10 20 30 40 50 60

                                                                                                                                                                In depth seasonality and other insights

                                                                                                                                                                15

                                                                                                                                                                10

                                                                                                                                                                5

                                                                                                                                                                -20 -10 10 20 30 40 50 60

                                                                                                                                                                Todayrsquos data

                                                                                                                                                                ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                                                                                                                                Week 3 4 5 6

                                                                                                                                                                31

                                                                                                                                                                6370

                                                                                                                                                                105

                                                                                                                                                                Not QuanticMind QuanticMindGross

                                                                                                                                                                Margin Lift

                                                                                                                                                                CONTENT PAID AMPLIFICATION

                                                                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                Interest Graph Actions on Content

                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                Keywords Yes No

                                                                                                                                                                Likes No Yes

                                                                                                                                                                Demographics Limited Extensive

                                                                                                                                                                Psychographics No Yes

                                                                                                                                                                Geography Yes Yes

                                                                                                                                                                Internal URL No Yes

                                                                                                                                                                External URL Yes Yes

                                                                                                                                                                Purchase Intent Learn Research None

                                                                                                                                                                Sales Cycle Short Long

                                                                                                                                                                Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                teedubya

                                                                                                                                                                Facebook Graph Search opens up many different opportunities

                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                teedubya

                                                                                                                                                                Facebook Graph Search opens up many different opportunities BRO

                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                $240 billion

                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                Pixels Pixels Pixels

                                                                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                Pixels Pixels Pixels

                                                                                                                                                                $240 billion

                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                Advanced Ad Targeting

                                                                                                                                                                Advanced Targeting

                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                Advanced Targeting

                                                                                                                                                                ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                Third-Party Databases

                                                                                                                                                                Combine Facebook data and interest targeting

                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                Workforce Targeting

                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                $240 billion

                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                Some Facts About Facebook

                                                                                                                                                                Before We Move On Water Breakhellip

                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                Number of monthly active users144 billion

                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                Lead Ads

                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                Instagram Ads

                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                Instagram Ads

                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                Instagram Ads

                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                Account Based Social Selling

                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                Wal-Mart

                                                                                                                                                                7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                                                                Wal-Mart Inception

                                                                                                                                                                teedubya

                                                                                                                                                                Sniply sniply httpsniply

                                                                                                                                                                2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                                                Starbucks Inception

                                                                                                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                Native Adverti$$$ng

                                                                                                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                ccpglobalcomcmworld teedubya

                                                                                                                                                                Pinterest Advertising

                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                Twitter Advertising

                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                TWITTER ADVERTISING OPTIONS

                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                                This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                                Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                                BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                                Promoted Accounts

                                                                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                                Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                                MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                                Promoted Trends

                                                                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                                A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                                Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                                AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                                Promoted Tweets

                                                                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                Geo

                                                                                                                                                                Target users based on

                                                                                                                                                                geographic location

                                                                                                                                                                Narrow in on key markets

                                                                                                                                                                Search

                                                                                                                                                                Target users who are searching

                                                                                                                                                                on relevant keywords

                                                                                                                                                                Ensure relevancy

                                                                                                                                                                Followers

                                                                                                                                                                Target your Followers

                                                                                                                                                                Leverage brand advocates

                                                                                                                                                                Interest

                                                                                                                                                                Target users based on their

                                                                                                                                                                interests

                                                                                                                                                                Resonate with users

                                                                                                                                                                Mobile

                                                                                                                                                                Target users on the go

                                                                                                                                                                Reach at point-of-purchase

                                                                                                                                                                Look-a-likes

                                                                                                                                                                Target users who are similar to your followers

                                                                                                                                                                Increase potential reach

                                                                                                                                                                Gender

                                                                                                                                                                Target users based on gender

                                                                                                                                                                Ensure Interest

                                                                                                                                                                relevancy

                                                                                                                                                                Twitter Targeting Tools

                                                                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                YouTube Ads

                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                Outbrain Outbrain httpoutbraincom

                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                Taboola Taboola httptaboolacom

                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                Facebook Talent Acquisition

                                                                                                                                                                Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                bull lower your recruiting costs and save you time

                                                                                                                                                                bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                Target Your Candidates

                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                Hero Image

                                                                                                                                                                wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                Women Engineers

                                                                                                                                                                wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                Culture

                                                                                                                                                                >

                                                                                                                                                                Drive Candidates to Your Funnel

                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                teedubya

                                                                                                                                                                Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                Reach Your Recruiting Goals

                                                                                                                                                                14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                And Growinghellip

                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                teedubya

                                                                                                                                                                17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                                                                • Slide 2
                                                                                                                                                                • Slide 3
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                                                                                                                                                                • Slide 9
                                                                                                                                                                • Slide 10
                                                                                                                                                                • Slide 11
                                                                                                                                                                • Slide 12
                                                                                                                                                                • Confusing
                                                                                                                                                                • Slide 14
                                                                                                                                                                • Silos and Silos of Data
                                                                                                                                                                • Slide 16
                                                                                                                                                                • Slide 17
                                                                                                                                                                • Coordinate Your Efforts
                                                                                                                                                                • Slide 19
                                                                                                                                                                • Slide 20
                                                                                                                                                                • Slide 21
                                                                                                                                                                • Why Content Marketing
                                                                                                                                                                • Slide 23
                                                                                                                                                                • Slide 24
                                                                                                                                                                • Slide 25
                                                                                                                                                                • Content
                                                                                                                                                                • Slide 27
                                                                                                                                                                • Slide 28
                                                                                                                                                                • Slide 29
                                                                                                                                                                • Slide 30
                                                                                                                                                                • Slide 31
                                                                                                                                                                • Content Creation
                                                                                                                                                                • Slide 33
                                                                                                                                                                • Slide 34
                                                                                                                                                                • Slide 35
                                                                                                                                                                • Slide 36
                                                                                                                                                                • Content Planning amp Research
                                                                                                                                                                • Slide 38
                                                                                                                                                                • Slide 39
                                                                                                                                                                • Content Curation
                                                                                                                                                                • Slide 41
                                                                                                                                                                • Slide 42
                                                                                                                                                                • Slide 43
                                                                                                                                                                • Content Scheduling amp distribution
                                                                                                                                                                • Slide 45
                                                                                                                                                                • Slide 46
                                                                                                                                                                • Slide 47
                                                                                                                                                                • Slide 48
                                                                                                                                                                • Slide 49
                                                                                                                                                                • Slide 50
                                                                                                                                                                • Slide 51
                                                                                                                                                                • Content Amplification Tactics
                                                                                                                                                                • Slide 53
                                                                                                                                                                • Slide 54
                                                                                                                                                                • Slide 55
                                                                                                                                                                • Slide 56
                                                                                                                                                                • Ways to Promote
                                                                                                                                                                • Slide 58
                                                                                                                                                                • Google Buy Button on SERPS
                                                                                                                                                                • Slide 60
                                                                                                                                                                • Slide 61
                                                                                                                                                                • Slide 62
                                                                                                                                                                • Slide 63
                                                                                                                                                                • Slide 64
                                                                                                                                                                • Influencer Outreach
                                                                                                                                                                • Slide 66
                                                                                                                                                                • Slide 67
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                                                                                                                                                                • Slide 69
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                                                                                                                                                                • Slide 84
                                                                                                                                                                • Slide 85
                                                                                                                                                                • Slide 86
                                                                                                                                                                • Slide 87
                                                                                                                                                                • Paid Search and SEO
                                                                                                                                                                • Slide 89
                                                                                                                                                                • Slide 90
                                                                                                                                                                • Harness data explosion for better ad predictions
                                                                                                                                                                • Slide 92
                                                                                                                                                                • Content Paid Amplification
                                                                                                                                                                • Slide 94
                                                                                                                                                                • Interest Graph Actions on Content
                                                                                                                                                                • Slide 96
                                                                                                                                                                • Impact of Targeted Social Advertising
                                                                                                                                                                • Slide 98
                                                                                                                                                                • Slide 99
                                                                                                                                                                • Slide 100
                                                                                                                                                                • Slide 101
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                                                                                                                                                                • Slide 111
                                                                                                                                                                • Before We Move On Water Breakhellip
                                                                                                                                                                • Slide 113
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                                                                                                                                                                • Instagram Ads
                                                                                                                                                                • Instagram Ads (2)
                                                                                                                                                                • Instagram Ads (3)
                                                                                                                                                                • Slide 124
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                                                                                                                                                                  ccpglobalcommartechconf teedubya

                                                                                                                                                                  ccpglobalcommartechconf teedubya

                                                                                                                                                                  ccpglobalcommartechconf teedubya

                                                                                                                                                                  Harness data explosion for better ad predictionsYesterdayrsquos data

                                                                                                                                                                  5 ndash 8 data points Every possible data point about a clickvs

                                                                                                                                                                  Premature relationship of page views to purchase

                                                                                                                                                                  probability

                                                                                                                                                                  15

                                                                                                                                                                  10

                                                                                                                                                                  5

                                                                                                                                                                  -20 -10 10 20 30 40 50 60

                                                                                                                                                                  In depth seasonality and other insights

                                                                                                                                                                  15

                                                                                                                                                                  10

                                                                                                                                                                  5

                                                                                                                                                                  -20 -10 10 20 30 40 50 60

                                                                                                                                                                  Todayrsquos data

                                                                                                                                                                  ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                                                                                                                                  Week 3 4 5 6

                                                                                                                                                                  31

                                                                                                                                                                  6370

                                                                                                                                                                  105

                                                                                                                                                                  Not QuanticMind QuanticMindGross

                                                                                                                                                                  Margin Lift

                                                                                                                                                                  CONTENT PAID AMPLIFICATION

                                                                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                  Interest Graph Actions on Content

                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                  Keywords Yes No

                                                                                                                                                                  Likes No Yes

                                                                                                                                                                  Demographics Limited Extensive

                                                                                                                                                                  Psychographics No Yes

                                                                                                                                                                  Geography Yes Yes

                                                                                                                                                                  Internal URL No Yes

                                                                                                                                                                  External URL Yes Yes

                                                                                                                                                                  Purchase Intent Learn Research None

                                                                                                                                                                  Sales Cycle Short Long

                                                                                                                                                                  Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                  teedubya

                                                                                                                                                                  Facebook Graph Search opens up many different opportunities

                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                  teedubya

                                                                                                                                                                  Facebook Graph Search opens up many different opportunities BRO

                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                  $240 billion

                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                  Pixels Pixels Pixels

                                                                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                  Pixels Pixels Pixels

                                                                                                                                                                  $240 billion

                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                  Advanced Ad Targeting

                                                                                                                                                                  Advanced Targeting

                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                  Advanced Targeting

                                                                                                                                                                  ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                  Third-Party Databases

                                                                                                                                                                  Combine Facebook data and interest targeting

                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                  Workforce Targeting

                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                  Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                  $240 billion

                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                  Some Facts About Facebook

                                                                                                                                                                  Before We Move On Water Breakhellip

                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                  Number of monthly active users144 billion

                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                  Lead Ads

                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                  Instagram Ads

                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                  Instagram Ads

                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                  Instagram Ads

                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                  Account Based Social Selling

                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                  Wal-Mart

                                                                                                                                                                  7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                                                                  Wal-Mart Inception

                                                                                                                                                                  teedubya

                                                                                                                                                                  Sniply sniply httpsniply

                                                                                                                                                                  2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                                                  Starbucks Inception

                                                                                                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                  Native Adverti$$$ng

                                                                                                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                  ccpglobalcomcmworld teedubya

                                                                                                                                                                  Pinterest Advertising

                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                  ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                  StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                  Twitter Advertising

                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                  TWITTER ADVERTISING OPTIONS

                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                  Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                                  This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                                  Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                                  BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                                  Promoted Accounts

                                                                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                  Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                                  Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                                  MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                                  Promoted Trends

                                                                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                  Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                                  A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                                  Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                                  AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                                  Promoted Tweets

                                                                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                  Geo

                                                                                                                                                                  Target users based on

                                                                                                                                                                  geographic location

                                                                                                                                                                  Narrow in on key markets

                                                                                                                                                                  Search

                                                                                                                                                                  Target users who are searching

                                                                                                                                                                  on relevant keywords

                                                                                                                                                                  Ensure relevancy

                                                                                                                                                                  Followers

                                                                                                                                                                  Target your Followers

                                                                                                                                                                  Leverage brand advocates

                                                                                                                                                                  Interest

                                                                                                                                                                  Target users based on their

                                                                                                                                                                  interests

                                                                                                                                                                  Resonate with users

                                                                                                                                                                  Mobile

                                                                                                                                                                  Target users on the go

                                                                                                                                                                  Reach at point-of-purchase

                                                                                                                                                                  Look-a-likes

                                                                                                                                                                  Target users who are similar to your followers

                                                                                                                                                                  Increase potential reach

                                                                                                                                                                  Gender

                                                                                                                                                                  Target users based on gender

                                                                                                                                                                  Ensure Interest

                                                                                                                                                                  relevancy

                                                                                                                                                                  Twitter Targeting Tools

                                                                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                  YouTube Ads

                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                  Outbrain Outbrain httpoutbraincom

                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                  Taboola Taboola httptaboolacom

                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                  Facebook Talent Acquisition

                                                                                                                                                                  Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                  bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                  bull lower your recruiting costs and save you time

                                                                                                                                                                  bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                  Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                  Target Your Candidates

                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                  wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                  Hero Image

                                                                                                                                                                  wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                  Women Engineers

                                                                                                                                                                  wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                  Culture

                                                                                                                                                                  >

                                                                                                                                                                  Drive Candidates to Your Funnel

                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                  teedubya

                                                                                                                                                                  Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                  Reach Your Recruiting Goals

                                                                                                                                                                  14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                  Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                  And Growinghellip

                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                  teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                  teedubya

                                                                                                                                                                  17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                  teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                  Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                  • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                                                                  • Slide 2
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                                                                                                                                                                  • Confusing
                                                                                                                                                                  • Slide 14
                                                                                                                                                                  • Silos and Silos of Data
                                                                                                                                                                  • Slide 16
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                                                                                                                                                                  • Coordinate Your Efforts
                                                                                                                                                                  • Slide 19
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                                                                                                                                                                  • Why Content Marketing
                                                                                                                                                                  • Slide 23
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                                                                                                                                                                  • Slide 25
                                                                                                                                                                  • Content
                                                                                                                                                                  • Slide 27
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                                                                                                                                                                  • Slide 31
                                                                                                                                                                  • Content Creation
                                                                                                                                                                  • Slide 33
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                                                                                                                                                                  • Slide 36
                                                                                                                                                                  • Content Planning amp Research
                                                                                                                                                                  • Slide 38
                                                                                                                                                                  • Slide 39
                                                                                                                                                                  • Content Curation
                                                                                                                                                                  • Slide 41
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                                                                                                                                                                  • Slide 43
                                                                                                                                                                  • Content Scheduling amp distribution
                                                                                                                                                                  • Slide 45
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                                                                                                                                                                  • Slide 51
                                                                                                                                                                  • Content Amplification Tactics
                                                                                                                                                                  • Slide 53
                                                                                                                                                                  • Slide 54
                                                                                                                                                                  • Slide 55
                                                                                                                                                                  • Slide 56
                                                                                                                                                                  • Ways to Promote
                                                                                                                                                                  • Slide 58
                                                                                                                                                                  • Google Buy Button on SERPS
                                                                                                                                                                  • Slide 60
                                                                                                                                                                  • Slide 61
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                                                                                                                                                                  • Slide 63
                                                                                                                                                                  • Slide 64
                                                                                                                                                                  • Influencer Outreach
                                                                                                                                                                  • Slide 66
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                                                                                                                                                                  • Slide 84
                                                                                                                                                                  • Slide 85
                                                                                                                                                                  • Slide 86
                                                                                                                                                                  • Slide 87
                                                                                                                                                                  • Paid Search and SEO
                                                                                                                                                                  • Slide 89
                                                                                                                                                                  • Slide 90
                                                                                                                                                                  • Harness data explosion for better ad predictions
                                                                                                                                                                  • Slide 92
                                                                                                                                                                  • Content Paid Amplification
                                                                                                                                                                  • Slide 94
                                                                                                                                                                  • Interest Graph Actions on Content
                                                                                                                                                                  • Slide 96
                                                                                                                                                                  • Impact of Targeted Social Advertising
                                                                                                                                                                  • Slide 98
                                                                                                                                                                  • Slide 99
                                                                                                                                                                  • Slide 100
                                                                                                                                                                  • Slide 101
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                                                                                                                                                                  • Slide 109
                                                                                                                                                                  • Slide 110
                                                                                                                                                                  • Slide 111
                                                                                                                                                                  • Before We Move On Water Breakhellip
                                                                                                                                                                  • Slide 113
                                                                                                                                                                  • Slide 114
                                                                                                                                                                  • Slide 115
                                                                                                                                                                  • Slide 116
                                                                                                                                                                  • Slide 117
                                                                                                                                                                  • Slide 118
                                                                                                                                                                  • Slide 119
                                                                                                                                                                  • Slide 120
                                                                                                                                                                  • Instagram Ads
                                                                                                                                                                  • Instagram Ads (2)
                                                                                                                                                                  • Instagram Ads (3)
                                                                                                                                                                  • Slide 124
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                                                                                                                                                                    ccpglobalcommartechconf teedubya

                                                                                                                                                                    ccpglobalcommartechconf teedubya

                                                                                                                                                                    Harness data explosion for better ad predictionsYesterdayrsquos data

                                                                                                                                                                    5 ndash 8 data points Every possible data point about a clickvs

                                                                                                                                                                    Premature relationship of page views to purchase

                                                                                                                                                                    probability

                                                                                                                                                                    15

                                                                                                                                                                    10

                                                                                                                                                                    5

                                                                                                                                                                    -20 -10 10 20 30 40 50 60

                                                                                                                                                                    In depth seasonality and other insights

                                                                                                                                                                    15

                                                                                                                                                                    10

                                                                                                                                                                    5

                                                                                                                                                                    -20 -10 10 20 30 40 50 60

                                                                                                                                                                    Todayrsquos data

                                                                                                                                                                    ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                                                                                                                                    Week 3 4 5 6

                                                                                                                                                                    31

                                                                                                                                                                    6370

                                                                                                                                                                    105

                                                                                                                                                                    Not QuanticMind QuanticMindGross

                                                                                                                                                                    Margin Lift

                                                                                                                                                                    CONTENT PAID AMPLIFICATION

                                                                                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                    Interest Graph Actions on Content

                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                    Keywords Yes No

                                                                                                                                                                    Likes No Yes

                                                                                                                                                                    Demographics Limited Extensive

                                                                                                                                                                    Psychographics No Yes

                                                                                                                                                                    Geography Yes Yes

                                                                                                                                                                    Internal URL No Yes

                                                                                                                                                                    External URL Yes Yes

                                                                                                                                                                    Purchase Intent Learn Research None

                                                                                                                                                                    Sales Cycle Short Long

                                                                                                                                                                    Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                    teedubya

                                                                                                                                                                    Facebook Graph Search opens up many different opportunities

                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                    teedubya

                                                                                                                                                                    Facebook Graph Search opens up many different opportunities BRO

                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                    $240 billion

                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                    Pixels Pixels Pixels

                                                                                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                    Pixels Pixels Pixels

                                                                                                                                                                    $240 billion

                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                    Advanced Ad Targeting

                                                                                                                                                                    Advanced Targeting

                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                    Advanced Targeting

                                                                                                                                                                    ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                    Third-Party Databases

                                                                                                                                                                    Combine Facebook data and interest targeting

                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                    Workforce Targeting

                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                    Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                    $240 billion

                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                    Some Facts About Facebook

                                                                                                                                                                    Before We Move On Water Breakhellip

                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                    Number of monthly active users144 billion

                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                    Lead Ads

                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                    Instagram Ads

                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                    Instagram Ads

                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                    Instagram Ads

                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                    Account Based Social Selling

                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                    Wal-Mart

                                                                                                                                                                    7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                                                                    Wal-Mart Inception

                                                                                                                                                                    teedubya

                                                                                                                                                                    Sniply sniply httpsniply

                                                                                                                                                                    2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                                                    Starbucks Inception

                                                                                                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                    Native Adverti$$$ng

                                                                                                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                    ccpglobalcomcmworld teedubya

                                                                                                                                                                    Pinterest Advertising

                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                    ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                    StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                    Twitter Advertising

                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                    TWITTER ADVERTISING OPTIONS

                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                    Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                                    This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                                    Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                                    BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                                    Promoted Accounts

                                                                                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                    Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                                    Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                                    MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                                    Promoted Trends

                                                                                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                    Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                                    A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                                    Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                                    AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                                    Promoted Tweets

                                                                                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                    Geo

                                                                                                                                                                    Target users based on

                                                                                                                                                                    geographic location

                                                                                                                                                                    Narrow in on key markets

                                                                                                                                                                    Search

                                                                                                                                                                    Target users who are searching

                                                                                                                                                                    on relevant keywords

                                                                                                                                                                    Ensure relevancy

                                                                                                                                                                    Followers

                                                                                                                                                                    Target your Followers

                                                                                                                                                                    Leverage brand advocates

                                                                                                                                                                    Interest

                                                                                                                                                                    Target users based on their

                                                                                                                                                                    interests

                                                                                                                                                                    Resonate with users

                                                                                                                                                                    Mobile

                                                                                                                                                                    Target users on the go

                                                                                                                                                                    Reach at point-of-purchase

                                                                                                                                                                    Look-a-likes

                                                                                                                                                                    Target users who are similar to your followers

                                                                                                                                                                    Increase potential reach

                                                                                                                                                                    Gender

                                                                                                                                                                    Target users based on gender

                                                                                                                                                                    Ensure Interest

                                                                                                                                                                    relevancy

                                                                                                                                                                    Twitter Targeting Tools

                                                                                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                    YouTube Ads

                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                    Outbrain Outbrain httpoutbraincom

                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                    Taboola Taboola httptaboolacom

                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                    Facebook Talent Acquisition

                                                                                                                                                                    Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                    bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                    bull lower your recruiting costs and save you time

                                                                                                                                                                    bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                    Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                    Target Your Candidates

                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                    wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                    Hero Image

                                                                                                                                                                    wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                    Women Engineers

                                                                                                                                                                    wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                    Culture

                                                                                                                                                                    >

                                                                                                                                                                    Drive Candidates to Your Funnel

                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                    teedubya

                                                                                                                                                                    Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                    Reach Your Recruiting Goals

                                                                                                                                                                    14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                    Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                    And Growinghellip

                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                    teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                    teedubya

                                                                                                                                                                    17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                    teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                    Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                    • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                                                                    • Slide 2
                                                                                                                                                                    • Slide 3
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                                                                                                                                                                    • Confusing
                                                                                                                                                                    • Slide 14
                                                                                                                                                                    • Silos and Silos of Data
                                                                                                                                                                    • Slide 16
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                                                                                                                                                                    • Coordinate Your Efforts
                                                                                                                                                                    • Slide 19
                                                                                                                                                                    • Slide 20
                                                                                                                                                                    • Slide 21
                                                                                                                                                                    • Why Content Marketing
                                                                                                                                                                    • Slide 23
                                                                                                                                                                    • Slide 24
                                                                                                                                                                    • Slide 25
                                                                                                                                                                    • Content
                                                                                                                                                                    • Slide 27
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                                                                                                                                                                    • Content Creation
                                                                                                                                                                    • Slide 33
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                                                                                                                                                                    • Slide 36
                                                                                                                                                                    • Content Planning amp Research
                                                                                                                                                                    • Slide 38
                                                                                                                                                                    • Slide 39
                                                                                                                                                                    • Content Curation
                                                                                                                                                                    • Slide 41
                                                                                                                                                                    • Slide 42
                                                                                                                                                                    • Slide 43
                                                                                                                                                                    • Content Scheduling amp distribution
                                                                                                                                                                    • Slide 45
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                                                                                                                                                                    • Content Amplification Tactics
                                                                                                                                                                    • Slide 53
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                                                                                                                                                                    • Slide 55
                                                                                                                                                                    • Slide 56
                                                                                                                                                                    • Ways to Promote
                                                                                                                                                                    • Slide 58
                                                                                                                                                                    • Google Buy Button on SERPS
                                                                                                                                                                    • Slide 60
                                                                                                                                                                    • Slide 61
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                                                                                                                                                                    • Slide 63
                                                                                                                                                                    • Slide 64
                                                                                                                                                                    • Influencer Outreach
                                                                                                                                                                    • Slide 66
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                                                                                                                                                                    • Slide 87
                                                                                                                                                                    • Paid Search and SEO
                                                                                                                                                                    • Slide 89
                                                                                                                                                                    • Slide 90
                                                                                                                                                                    • Harness data explosion for better ad predictions
                                                                                                                                                                    • Slide 92
                                                                                                                                                                    • Content Paid Amplification
                                                                                                                                                                    • Slide 94
                                                                                                                                                                    • Interest Graph Actions on Content
                                                                                                                                                                    • Slide 96
                                                                                                                                                                    • Impact of Targeted Social Advertising
                                                                                                                                                                    • Slide 98
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                                                                                                                                                                    • Before We Move On Water Breakhellip
                                                                                                                                                                    • Slide 113
                                                                                                                                                                    • Slide 114
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                                                                                                                                                                    • Slide 120
                                                                                                                                                                    • Instagram Ads
                                                                                                                                                                    • Instagram Ads (2)
                                                                                                                                                                    • Instagram Ads (3)
                                                                                                                                                                    • Slide 124
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                                                                                                                                                                      ccpglobalcommartechconf teedubya

                                                                                                                                                                      Harness data explosion for better ad predictionsYesterdayrsquos data

                                                                                                                                                                      5 ndash 8 data points Every possible data point about a clickvs

                                                                                                                                                                      Premature relationship of page views to purchase

                                                                                                                                                                      probability

                                                                                                                                                                      15

                                                                                                                                                                      10

                                                                                                                                                                      5

                                                                                                                                                                      -20 -10 10 20 30 40 50 60

                                                                                                                                                                      In depth seasonality and other insights

                                                                                                                                                                      15

                                                                                                                                                                      10

                                                                                                                                                                      5

                                                                                                                                                                      -20 -10 10 20 30 40 50 60

                                                                                                                                                                      Todayrsquos data

                                                                                                                                                                      ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                                                                                                                                      Week 3 4 5 6

                                                                                                                                                                      31

                                                                                                                                                                      6370

                                                                                                                                                                      105

                                                                                                                                                                      Not QuanticMind QuanticMindGross

                                                                                                                                                                      Margin Lift

                                                                                                                                                                      CONTENT PAID AMPLIFICATION

                                                                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                      Interest Graph Actions on Content

                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                      Keywords Yes No

                                                                                                                                                                      Likes No Yes

                                                                                                                                                                      Demographics Limited Extensive

                                                                                                                                                                      Psychographics No Yes

                                                                                                                                                                      Geography Yes Yes

                                                                                                                                                                      Internal URL No Yes

                                                                                                                                                                      External URL Yes Yes

                                                                                                                                                                      Purchase Intent Learn Research None

                                                                                                                                                                      Sales Cycle Short Long

                                                                                                                                                                      Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                      teedubya

                                                                                                                                                                      Facebook Graph Search opens up many different opportunities

                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                      teedubya

                                                                                                                                                                      Facebook Graph Search opens up many different opportunities BRO

                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                      $240 billion

                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                      Pixels Pixels Pixels

                                                                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                      Pixels Pixels Pixels

                                                                                                                                                                      $240 billion

                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                      Advanced Ad Targeting

                                                                                                                                                                      Advanced Targeting

                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                      Advanced Targeting

                                                                                                                                                                      ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                      Third-Party Databases

                                                                                                                                                                      Combine Facebook data and interest targeting

                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                      Workforce Targeting

                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                      Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                      $240 billion

                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                      Some Facts About Facebook

                                                                                                                                                                      Before We Move On Water Breakhellip

                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                      Number of monthly active users144 billion

                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                      Lead Ads

                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                      Instagram Ads

                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                      Instagram Ads

                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                      Instagram Ads

                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                      Account Based Social Selling

                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                      Wal-Mart

                                                                                                                                                                      7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                                                                      Wal-Mart Inception

                                                                                                                                                                      teedubya

                                                                                                                                                                      Sniply sniply httpsniply

                                                                                                                                                                      2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                                                      Starbucks Inception

                                                                                                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                      Native Adverti$$$ng

                                                                                                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                      ccpglobalcomcmworld teedubya

                                                                                                                                                                      Pinterest Advertising

                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                      ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                      StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                      Twitter Advertising

                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                      TWITTER ADVERTISING OPTIONS

                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                      Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                                      This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                                      Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                                      BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                                      Promoted Accounts

                                                                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                      Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                                      Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                                      MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                                      Promoted Trends

                                                                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                      Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                                      A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                                      Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                                      AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                                      Promoted Tweets

                                                                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                      Geo

                                                                                                                                                                      Target users based on

                                                                                                                                                                      geographic location

                                                                                                                                                                      Narrow in on key markets

                                                                                                                                                                      Search

                                                                                                                                                                      Target users who are searching

                                                                                                                                                                      on relevant keywords

                                                                                                                                                                      Ensure relevancy

                                                                                                                                                                      Followers

                                                                                                                                                                      Target your Followers

                                                                                                                                                                      Leverage brand advocates

                                                                                                                                                                      Interest

                                                                                                                                                                      Target users based on their

                                                                                                                                                                      interests

                                                                                                                                                                      Resonate with users

                                                                                                                                                                      Mobile

                                                                                                                                                                      Target users on the go

                                                                                                                                                                      Reach at point-of-purchase

                                                                                                                                                                      Look-a-likes

                                                                                                                                                                      Target users who are similar to your followers

                                                                                                                                                                      Increase potential reach

                                                                                                                                                                      Gender

                                                                                                                                                                      Target users based on gender

                                                                                                                                                                      Ensure Interest

                                                                                                                                                                      relevancy

                                                                                                                                                                      Twitter Targeting Tools

                                                                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                      YouTube Ads

                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                      Outbrain Outbrain httpoutbraincom

                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                      Taboola Taboola httptaboolacom

                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                      Facebook Talent Acquisition

                                                                                                                                                                      Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                      bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                      bull lower your recruiting costs and save you time

                                                                                                                                                                      bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                      Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                      Target Your Candidates

                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                      wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                      Hero Image

                                                                                                                                                                      wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                      Women Engineers

                                                                                                                                                                      wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                      Culture

                                                                                                                                                                      >

                                                                                                                                                                      Drive Candidates to Your Funnel

                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                      teedubya

                                                                                                                                                                      Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                      Reach Your Recruiting Goals

                                                                                                                                                                      14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                      Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                      And Growinghellip

                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                      teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                      teedubya

                                                                                                                                                                      17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                      teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                      Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                      • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                                                                      • Slide 2
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                                                                                                                                                                      • Slide 12
                                                                                                                                                                      • Confusing
                                                                                                                                                                      • Slide 14
                                                                                                                                                                      • Silos and Silos of Data
                                                                                                                                                                      • Slide 16
                                                                                                                                                                      • Slide 17
                                                                                                                                                                      • Coordinate Your Efforts
                                                                                                                                                                      • Slide 19
                                                                                                                                                                      • Slide 20
                                                                                                                                                                      • Slide 21
                                                                                                                                                                      • Why Content Marketing
                                                                                                                                                                      • Slide 23
                                                                                                                                                                      • Slide 24
                                                                                                                                                                      • Slide 25
                                                                                                                                                                      • Content
                                                                                                                                                                      • Slide 27
                                                                                                                                                                      • Slide 28
                                                                                                                                                                      • Slide 29
                                                                                                                                                                      • Slide 30
                                                                                                                                                                      • Slide 31
                                                                                                                                                                      • Content Creation
                                                                                                                                                                      • Slide 33
                                                                                                                                                                      • Slide 34
                                                                                                                                                                      • Slide 35
                                                                                                                                                                      • Slide 36
                                                                                                                                                                      • Content Planning amp Research
                                                                                                                                                                      • Slide 38
                                                                                                                                                                      • Slide 39
                                                                                                                                                                      • Content Curation
                                                                                                                                                                      • Slide 41
                                                                                                                                                                      • Slide 42
                                                                                                                                                                      • Slide 43
                                                                                                                                                                      • Content Scheduling amp distribution
                                                                                                                                                                      • Slide 45
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                                                                                                                                                                      • Content Amplification Tactics
                                                                                                                                                                      • Slide 53
                                                                                                                                                                      • Slide 54
                                                                                                                                                                      • Slide 55
                                                                                                                                                                      • Slide 56
                                                                                                                                                                      • Ways to Promote
                                                                                                                                                                      • Slide 58
                                                                                                                                                                      • Google Buy Button on SERPS
                                                                                                                                                                      • Slide 60
                                                                                                                                                                      • Slide 61
                                                                                                                                                                      • Slide 62
                                                                                                                                                                      • Slide 63
                                                                                                                                                                      • Slide 64
                                                                                                                                                                      • Influencer Outreach
                                                                                                                                                                      • Slide 66
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                                                                                                                                                                      • Slide 87
                                                                                                                                                                      • Paid Search and SEO
                                                                                                                                                                      • Slide 89
                                                                                                                                                                      • Slide 90
                                                                                                                                                                      • Harness data explosion for better ad predictions
                                                                                                                                                                      • Slide 92
                                                                                                                                                                      • Content Paid Amplification
                                                                                                                                                                      • Slide 94
                                                                                                                                                                      • Interest Graph Actions on Content
                                                                                                                                                                      • Slide 96
                                                                                                                                                                      • Impact of Targeted Social Advertising
                                                                                                                                                                      • Slide 98
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                                                                                                                                                                      • Before We Move On Water Breakhellip
                                                                                                                                                                      • Slide 113
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                                                                                                                                                                      • Instagram Ads
                                                                                                                                                                      • Instagram Ads (2)
                                                                                                                                                                      • Instagram Ads (3)
                                                                                                                                                                      • Slide 124
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                                                                                                                                                                        ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

                                                                                                                                                                        Week 3 4 5 6

                                                                                                                                                                        31

                                                                                                                                                                        6370

                                                                                                                                                                        105

                                                                                                                                                                        Not QuanticMind QuanticMindGross

                                                                                                                                                                        Margin Lift

                                                                                                                                                                        CONTENT PAID AMPLIFICATION

                                                                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                        Interest Graph Actions on Content

                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                        Keywords Yes No

                                                                                                                                                                        Likes No Yes

                                                                                                                                                                        Demographics Limited Extensive

                                                                                                                                                                        Psychographics No Yes

                                                                                                                                                                        Geography Yes Yes

                                                                                                                                                                        Internal URL No Yes

                                                                                                                                                                        External URL Yes Yes

                                                                                                                                                                        Purchase Intent Learn Research None

                                                                                                                                                                        Sales Cycle Short Long

                                                                                                                                                                        Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                        teedubya

                                                                                                                                                                        Facebook Graph Search opens up many different opportunities

                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                        teedubya

                                                                                                                                                                        Facebook Graph Search opens up many different opportunities BRO

                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                        $240 billion

                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                        Pixels Pixels Pixels

                                                                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                        Pixels Pixels Pixels

                                                                                                                                                                        $240 billion

                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                        Advanced Ad Targeting

                                                                                                                                                                        Advanced Targeting

                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                        Advanced Targeting

                                                                                                                                                                        ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                        Third-Party Databases

                                                                                                                                                                        Combine Facebook data and interest targeting

                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                        Workforce Targeting

                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                        Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                        $240 billion

                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                        Some Facts About Facebook

                                                                                                                                                                        Before We Move On Water Breakhellip

                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                        Number of monthly active users144 billion

                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                        Lead Ads

                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                        Instagram Ads

                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                        Instagram Ads

                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                        Instagram Ads

                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                        Account Based Social Selling

                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                        Wal-Mart

                                                                                                                                                                        7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                                                                        Wal-Mart Inception

                                                                                                                                                                        teedubya

                                                                                                                                                                        Sniply sniply httpsniply

                                                                                                                                                                        2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                                                        Starbucks Inception

                                                                                                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                        Native Adverti$$$ng

                                                                                                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                        ccpglobalcomcmworld teedubya

                                                                                                                                                                        Pinterest Advertising

                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                        ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                        StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                        Twitter Advertising

                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                        TWITTER ADVERTISING OPTIONS

                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                        Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                                        This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                                        Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                                        BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                                        Promoted Accounts

                                                                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                        Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                                        Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                                        MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                                        Promoted Trends

                                                                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                        Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                                        A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                                        Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                                        AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                                        Promoted Tweets

                                                                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                        Geo

                                                                                                                                                                        Target users based on

                                                                                                                                                                        geographic location

                                                                                                                                                                        Narrow in on key markets

                                                                                                                                                                        Search

                                                                                                                                                                        Target users who are searching

                                                                                                                                                                        on relevant keywords

                                                                                                                                                                        Ensure relevancy

                                                                                                                                                                        Followers

                                                                                                                                                                        Target your Followers

                                                                                                                                                                        Leverage brand advocates

                                                                                                                                                                        Interest

                                                                                                                                                                        Target users based on their

                                                                                                                                                                        interests

                                                                                                                                                                        Resonate with users

                                                                                                                                                                        Mobile

                                                                                                                                                                        Target users on the go

                                                                                                                                                                        Reach at point-of-purchase

                                                                                                                                                                        Look-a-likes

                                                                                                                                                                        Target users who are similar to your followers

                                                                                                                                                                        Increase potential reach

                                                                                                                                                                        Gender

                                                                                                                                                                        Target users based on gender

                                                                                                                                                                        Ensure Interest

                                                                                                                                                                        relevancy

                                                                                                                                                                        Twitter Targeting Tools

                                                                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                        YouTube Ads

                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                        Outbrain Outbrain httpoutbraincom

                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                        Taboola Taboola httptaboolacom

                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                        Facebook Talent Acquisition

                                                                                                                                                                        Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                        bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                        bull lower your recruiting costs and save you time

                                                                                                                                                                        bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                        Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                        Target Your Candidates

                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                        wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                        Hero Image

                                                                                                                                                                        wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                        Women Engineers

                                                                                                                                                                        wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                        Culture

                                                                                                                                                                        >

                                                                                                                                                                        Drive Candidates to Your Funnel

                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                        teedubya

                                                                                                                                                                        Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                        Reach Your Recruiting Goals

                                                                                                                                                                        14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                        Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                        And Growinghellip

                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                        teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                        teedubya

                                                                                                                                                                        17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                        teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                        Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                        • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                                                                        • Slide 2
                                                                                                                                                                        • Slide 3
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                                                                                                                                                                        • Slide 9
                                                                                                                                                                        • Slide 10
                                                                                                                                                                        • Slide 11
                                                                                                                                                                        • Slide 12
                                                                                                                                                                        • Confusing
                                                                                                                                                                        • Slide 14
                                                                                                                                                                        • Silos and Silos of Data
                                                                                                                                                                        • Slide 16
                                                                                                                                                                        • Slide 17
                                                                                                                                                                        • Coordinate Your Efforts
                                                                                                                                                                        • Slide 19
                                                                                                                                                                        • Slide 20
                                                                                                                                                                        • Slide 21
                                                                                                                                                                        • Why Content Marketing
                                                                                                                                                                        • Slide 23
                                                                                                                                                                        • Slide 24
                                                                                                                                                                        • Slide 25
                                                                                                                                                                        • Content
                                                                                                                                                                        • Slide 27
                                                                                                                                                                        • Slide 28
                                                                                                                                                                        • Slide 29
                                                                                                                                                                        • Slide 30
                                                                                                                                                                        • Slide 31
                                                                                                                                                                        • Content Creation
                                                                                                                                                                        • Slide 33
                                                                                                                                                                        • Slide 34
                                                                                                                                                                        • Slide 35
                                                                                                                                                                        • Slide 36
                                                                                                                                                                        • Content Planning amp Research
                                                                                                                                                                        • Slide 38
                                                                                                                                                                        • Slide 39
                                                                                                                                                                        • Content Curation
                                                                                                                                                                        • Slide 41
                                                                                                                                                                        • Slide 42
                                                                                                                                                                        • Slide 43
                                                                                                                                                                        • Content Scheduling amp distribution
                                                                                                                                                                        • Slide 45
                                                                                                                                                                        • Slide 46
                                                                                                                                                                        • Slide 47
                                                                                                                                                                        • Slide 48
                                                                                                                                                                        • Slide 49
                                                                                                                                                                        • Slide 50
                                                                                                                                                                        • Slide 51
                                                                                                                                                                        • Content Amplification Tactics
                                                                                                                                                                        • Slide 53
                                                                                                                                                                        • Slide 54
                                                                                                                                                                        • Slide 55
                                                                                                                                                                        • Slide 56
                                                                                                                                                                        • Ways to Promote
                                                                                                                                                                        • Slide 58
                                                                                                                                                                        • Google Buy Button on SERPS
                                                                                                                                                                        • Slide 60
                                                                                                                                                                        • Slide 61
                                                                                                                                                                        • Slide 62
                                                                                                                                                                        • Slide 63
                                                                                                                                                                        • Slide 64
                                                                                                                                                                        • Influencer Outreach
                                                                                                                                                                        • Slide 66
                                                                                                                                                                        • Slide 67
                                                                                                                                                                        • Slide 68
                                                                                                                                                                        • Slide 69
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                                                                                                                                                                        • Slide 87
                                                                                                                                                                        • Paid Search and SEO
                                                                                                                                                                        • Slide 89
                                                                                                                                                                        • Slide 90
                                                                                                                                                                        • Harness data explosion for better ad predictions
                                                                                                                                                                        • Slide 92
                                                                                                                                                                        • Content Paid Amplification
                                                                                                                                                                        • Slide 94
                                                                                                                                                                        • Interest Graph Actions on Content
                                                                                                                                                                        • Slide 96
                                                                                                                                                                        • Impact of Targeted Social Advertising
                                                                                                                                                                        • Slide 98
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                                                                                                                                                                        • Before We Move On Water Breakhellip
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                                                                                                                                                                        • Instagram Ads
                                                                                                                                                                        • Instagram Ads (2)
                                                                                                                                                                        • Instagram Ads (3)
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                                                                                                                                                                          CONTENT PAID AMPLIFICATION

                                                                                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                          Interest Graph Actions on Content

                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                          Keywords Yes No

                                                                                                                                                                          Likes No Yes

                                                                                                                                                                          Demographics Limited Extensive

                                                                                                                                                                          Psychographics No Yes

                                                                                                                                                                          Geography Yes Yes

                                                                                                                                                                          Internal URL No Yes

                                                                                                                                                                          External URL Yes Yes

                                                                                                                                                                          Purchase Intent Learn Research None

                                                                                                                                                                          Sales Cycle Short Long

                                                                                                                                                                          Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                          teedubya

                                                                                                                                                                          Facebook Graph Search opens up many different opportunities

                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                          teedubya

                                                                                                                                                                          Facebook Graph Search opens up many different opportunities BRO

                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                          $240 billion

                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                          Pixels Pixels Pixels

                                                                                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                          Pixels Pixels Pixels

                                                                                                                                                                          $240 billion

                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                          Advanced Ad Targeting

                                                                                                                                                                          Advanced Targeting

                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                          Advanced Targeting

                                                                                                                                                                          ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                          Third-Party Databases

                                                                                                                                                                          Combine Facebook data and interest targeting

                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                          Workforce Targeting

                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                          Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                          $240 billion

                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                          Some Facts About Facebook

                                                                                                                                                                          Before We Move On Water Breakhellip

                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                          Number of monthly active users144 billion

                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                          Lead Ads

                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                          Instagram Ads

                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                          Instagram Ads

                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                          Instagram Ads

                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                          Account Based Social Selling

                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                          Wal-Mart

                                                                                                                                                                          7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                                                                          Wal-Mart Inception

                                                                                                                                                                          teedubya

                                                                                                                                                                          Sniply sniply httpsniply

                                                                                                                                                                          2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                                                          Starbucks Inception

                                                                                                                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                          Native Adverti$$$ng

                                                                                                                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                          ccpglobalcomcmworld teedubya

                                                                                                                                                                          Pinterest Advertising

                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                          ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                          StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                          Twitter Advertising

                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                          TWITTER ADVERTISING OPTIONS

                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                          Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                                          This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                                          Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                                          BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                                          Promoted Accounts

                                                                                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                          Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                                          Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                                          MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                                          Promoted Trends

                                                                                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                          Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                                          A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                                          Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                                          AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                                          Promoted Tweets

                                                                                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                          Geo

                                                                                                                                                                          Target users based on

                                                                                                                                                                          geographic location

                                                                                                                                                                          Narrow in on key markets

                                                                                                                                                                          Search

                                                                                                                                                                          Target users who are searching

                                                                                                                                                                          on relevant keywords

                                                                                                                                                                          Ensure relevancy

                                                                                                                                                                          Followers

                                                                                                                                                                          Target your Followers

                                                                                                                                                                          Leverage brand advocates

                                                                                                                                                                          Interest

                                                                                                                                                                          Target users based on their

                                                                                                                                                                          interests

                                                                                                                                                                          Resonate with users

                                                                                                                                                                          Mobile

                                                                                                                                                                          Target users on the go

                                                                                                                                                                          Reach at point-of-purchase

                                                                                                                                                                          Look-a-likes

                                                                                                                                                                          Target users who are similar to your followers

                                                                                                                                                                          Increase potential reach

                                                                                                                                                                          Gender

                                                                                                                                                                          Target users based on gender

                                                                                                                                                                          Ensure Interest

                                                                                                                                                                          relevancy

                                                                                                                                                                          Twitter Targeting Tools

                                                                                                                                                                          teedubyaccpdigitalcomemfl teedubya

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                                                                                                                                                                          ccpdigitalcomemfl teedubya

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                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                          YouTube Ads

                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                          Outbrain Outbrain httpoutbraincom

                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                          Taboola Taboola httptaboolacom

                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                          Facebook Talent Acquisition

                                                                                                                                                                          Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                          bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                          bull lower your recruiting costs and save you time

                                                                                                                                                                          bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                          Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                          Target Your Candidates

                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                          wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                          Hero Image

                                                                                                                                                                          wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                          Women Engineers

                                                                                                                                                                          wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                          Culture

                                                                                                                                                                          >

                                                                                                                                                                          Drive Candidates to Your Funnel

                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                          teedubya

                                                                                                                                                                          Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                          Reach Your Recruiting Goals

                                                                                                                                                                          14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                          Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                          And Growinghellip

                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                          teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                          teedubya

                                                                                                                                                                          17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                          teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                          Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                          • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                                                                          • Slide 2
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                                                                                                                                                                          • Confusing
                                                                                                                                                                          • Slide 14
                                                                                                                                                                          • Silos and Silos of Data
                                                                                                                                                                          • Slide 16
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                                                                                                                                                                          • Coordinate Your Efforts
                                                                                                                                                                          • Slide 19
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                                                                                                                                                                          • Slide 21
                                                                                                                                                                          • Why Content Marketing
                                                                                                                                                                          • Slide 23
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                                                                                                                                                                          • Content
                                                                                                                                                                          • Slide 27
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                                                                                                                                                                          • Content Creation
                                                                                                                                                                          • Slide 33
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                                                                                                                                                                          • Content Planning amp Research
                                                                                                                                                                          • Slide 38
                                                                                                                                                                          • Slide 39
                                                                                                                                                                          • Content Curation
                                                                                                                                                                          • Slide 41
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                                                                                                                                                                          • Content Scheduling amp distribution
                                                                                                                                                                          • Slide 45
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                                                                                                                                                                          • Content Amplification Tactics
                                                                                                                                                                          • Slide 53
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                                                                                                                                                                          • Ways to Promote
                                                                                                                                                                          • Slide 58
                                                                                                                                                                          • Google Buy Button on SERPS
                                                                                                                                                                          • Slide 60
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                                                                                                                                                                          • Influencer Outreach
                                                                                                                                                                          • Slide 66
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                                                                                                                                                                          • Slide 85
                                                                                                                                                                          • Slide 86
                                                                                                                                                                          • Slide 87
                                                                                                                                                                          • Paid Search and SEO
                                                                                                                                                                          • Slide 89
                                                                                                                                                                          • Slide 90
                                                                                                                                                                          • Harness data explosion for better ad predictions
                                                                                                                                                                          • Slide 92
                                                                                                                                                                          • Content Paid Amplification
                                                                                                                                                                          • Slide 94
                                                                                                                                                                          • Interest Graph Actions on Content
                                                                                                                                                                          • Slide 96
                                                                                                                                                                          • Impact of Targeted Social Advertising
                                                                                                                                                                          • Slide 98
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                                                                                                                                                                          • Slide 110
                                                                                                                                                                          • Slide 111
                                                                                                                                                                          • Before We Move On Water Breakhellip
                                                                                                                                                                          • Slide 113
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                                                                                                                                                                          • Slide 120
                                                                                                                                                                          • Instagram Ads
                                                                                                                                                                          • Instagram Ads (2)
                                                                                                                                                                          • Instagram Ads (3)
                                                                                                                                                                          • Slide 124
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                                                                                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                            Interest Graph Actions on Content

                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                            Keywords Yes No

                                                                                                                                                                            Likes No Yes

                                                                                                                                                                            Demographics Limited Extensive

                                                                                                                                                                            Psychographics No Yes

                                                                                                                                                                            Geography Yes Yes

                                                                                                                                                                            Internal URL No Yes

                                                                                                                                                                            External URL Yes Yes

                                                                                                                                                                            Purchase Intent Learn Research None

                                                                                                                                                                            Sales Cycle Short Long

                                                                                                                                                                            Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                            teedubya

                                                                                                                                                                            Facebook Graph Search opens up many different opportunities

                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                            teedubya

                                                                                                                                                                            Facebook Graph Search opens up many different opportunities BRO

                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                            $240 billion

                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                            Pixels Pixels Pixels

                                                                                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                            Pixels Pixels Pixels

                                                                                                                                                                            $240 billion

                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                            Advanced Ad Targeting

                                                                                                                                                                            Advanced Targeting

                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                            Advanced Targeting

                                                                                                                                                                            ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                            Third-Party Databases

                                                                                                                                                                            Combine Facebook data and interest targeting

                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                            Workforce Targeting

                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                            Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                            $240 billion

                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                            Some Facts About Facebook

                                                                                                                                                                            Before We Move On Water Breakhellip

                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                            Number of monthly active users144 billion

                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                            Lead Ads

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                                                                                                                                                                            ccpdigitalcomemfl teedubya

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                                                                                                                                                                            Instagram Ads

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                                                                                                                                                                            Instagram Ads

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                                                                                                                                                                            Instagram Ads

                                                                                                                                                                            ccpdigitalcomemfl teedubya

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                                                                                                                                                                            Account Based Social Selling

                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                            Wal-Mart

                                                                                                                                                                            7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                                                                            Wal-Mart Inception

                                                                                                                                                                            teedubya

                                                                                                                                                                            Sniply sniply httpsniply

                                                                                                                                                                            2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                                                            Starbucks Inception

                                                                                                                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                            Native Adverti$$$ng

                                                                                                                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                            ccpglobalcomcmworld teedubya

                                                                                                                                                                            Pinterest Advertising

                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                            ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                            StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                            Twitter Advertising

                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                            TWITTER ADVERTISING OPTIONS

                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                            Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                                            This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                                            Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                                            BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                                            Promoted Accounts

                                                                                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                            Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                                            Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                                            MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                                            Promoted Trends

                                                                                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                            Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                                            A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                                            Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                                            AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                                            Promoted Tweets

                                                                                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                            Geo

                                                                                                                                                                            Target users based on

                                                                                                                                                                            geographic location

                                                                                                                                                                            Narrow in on key markets

                                                                                                                                                                            Search

                                                                                                                                                                            Target users who are searching

                                                                                                                                                                            on relevant keywords

                                                                                                                                                                            Ensure relevancy

                                                                                                                                                                            Followers

                                                                                                                                                                            Target your Followers

                                                                                                                                                                            Leverage brand advocates

                                                                                                                                                                            Interest

                                                                                                                                                                            Target users based on their

                                                                                                                                                                            interests

                                                                                                                                                                            Resonate with users

                                                                                                                                                                            Mobile

                                                                                                                                                                            Target users on the go

                                                                                                                                                                            Reach at point-of-purchase

                                                                                                                                                                            Look-a-likes

                                                                                                                                                                            Target users who are similar to your followers

                                                                                                                                                                            Increase potential reach

                                                                                                                                                                            Gender

                                                                                                                                                                            Target users based on gender

                                                                                                                                                                            Ensure Interest

                                                                                                                                                                            relevancy

                                                                                                                                                                            Twitter Targeting Tools

                                                                                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                            YouTube Ads

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                                                                                                                                                                            Outbrain Outbrain httpoutbraincom

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                                                                                                                                                                            Taboola Taboola httptaboolacom

                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                            Facebook Talent Acquisition

                                                                                                                                                                            Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                            bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                            bull lower your recruiting costs and save you time

                                                                                                                                                                            bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                            Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                            Target Your Candidates

                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                            wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                            Hero Image

                                                                                                                                                                            wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                            Women Engineers

                                                                                                                                                                            wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                            Culture

                                                                                                                                                                            >

                                                                                                                                                                            Drive Candidates to Your Funnel

                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                            teedubya

                                                                                                                                                                            Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                            Reach Your Recruiting Goals

                                                                                                                                                                            14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                            Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                            And Growinghellip

                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                            teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                            teedubya

                                                                                                                                                                            17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                            teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                            Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                            • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                                                                            • Slide 2
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                                                                                                                                                                            • Confusing
                                                                                                                                                                            • Slide 14
                                                                                                                                                                            • Silos and Silos of Data
                                                                                                                                                                            • Slide 16
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                                                                                                                                                                            • Coordinate Your Efforts
                                                                                                                                                                            • Slide 19
                                                                                                                                                                            • Slide 20
                                                                                                                                                                            • Slide 21
                                                                                                                                                                            • Why Content Marketing
                                                                                                                                                                            • Slide 23
                                                                                                                                                                            • Slide 24
                                                                                                                                                                            • Slide 25
                                                                                                                                                                            • Content
                                                                                                                                                                            • Slide 27
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                                                                                                                                                                            • Content Creation
                                                                                                                                                                            • Slide 33
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                                                                                                                                                                            • Content Planning amp Research
                                                                                                                                                                            • Slide 38
                                                                                                                                                                            • Slide 39
                                                                                                                                                                            • Content Curation
                                                                                                                                                                            • Slide 41
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                                                                                                                                                                            • Content Scheduling amp distribution
                                                                                                                                                                            • Slide 45
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                                                                                                                                                                            • Content Amplification Tactics
                                                                                                                                                                            • Slide 53
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                                                                                                                                                                            • Ways to Promote
                                                                                                                                                                            • Slide 58
                                                                                                                                                                            • Google Buy Button on SERPS
                                                                                                                                                                            • Slide 60
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                                                                                                                                                                            • Influencer Outreach
                                                                                                                                                                            • Slide 66
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                                                                                                                                                                            • Paid Search and SEO
                                                                                                                                                                            • Slide 89
                                                                                                                                                                            • Slide 90
                                                                                                                                                                            • Harness data explosion for better ad predictions
                                                                                                                                                                            • Slide 92
                                                                                                                                                                            • Content Paid Amplification
                                                                                                                                                                            • Slide 94
                                                                                                                                                                            • Interest Graph Actions on Content
                                                                                                                                                                            • Slide 96
                                                                                                                                                                            • Impact of Targeted Social Advertising
                                                                                                                                                                            • Slide 98
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                                                                                                                                                                            • Slide 111
                                                                                                                                                                            • Before We Move On Water Breakhellip
                                                                                                                                                                            • Slide 113
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                                                                                                                                                                            • Instagram Ads
                                                                                                                                                                            • Instagram Ads (2)
                                                                                                                                                                            • Instagram Ads (3)
                                                                                                                                                                            • Slide 124
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                                                                                                                                                                              Interest Graph Actions on Content

                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                              Keywords Yes No

                                                                                                                                                                              Likes No Yes

                                                                                                                                                                              Demographics Limited Extensive

                                                                                                                                                                              Psychographics No Yes

                                                                                                                                                                              Geography Yes Yes

                                                                                                                                                                              Internal URL No Yes

                                                                                                                                                                              External URL Yes Yes

                                                                                                                                                                              Purchase Intent Learn Research None

                                                                                                                                                                              Sales Cycle Short Long

                                                                                                                                                                              Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                              teedubya

                                                                                                                                                                              Facebook Graph Search opens up many different opportunities

                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                              teedubya

                                                                                                                                                                              Facebook Graph Search opens up many different opportunities BRO

                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                              $240 billion

                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                              Pixels Pixels Pixels

                                                                                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                              Pixels Pixels Pixels

                                                                                                                                                                              $240 billion

                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                              Advanced Ad Targeting

                                                                                                                                                                              Advanced Targeting

                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                              Advanced Targeting

                                                                                                                                                                              ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                              Third-Party Databases

                                                                                                                                                                              Combine Facebook data and interest targeting

                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                              Workforce Targeting

                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                              Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                              $240 billion

                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                              Some Facts About Facebook

                                                                                                                                                                              Before We Move On Water Breakhellip

                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                              Number of monthly active users144 billion

                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                              Lead Ads

                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                              Instagram Ads

                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                              Instagram Ads

                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                              Instagram Ads

                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                              Account Based Social Selling

                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                              Wal-Mart

                                                                                                                                                                              7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                                                                              Wal-Mart Inception

                                                                                                                                                                              teedubya

                                                                                                                                                                              Sniply sniply httpsniply

                                                                                                                                                                              2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                                                              Starbucks Inception

                                                                                                                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                              Native Adverti$$$ng

                                                                                                                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                              ccpglobalcomcmworld teedubya

                                                                                                                                                                              Pinterest Advertising

                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                              ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                              StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                              Twitter Advertising

                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                              TWITTER ADVERTISING OPTIONS

                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                              Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                                              This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                                              Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                                              BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                                              Promoted Accounts

                                                                                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                              Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                                              Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                                              MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                                              Promoted Trends

                                                                                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                              Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                                              A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                                              Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                                              AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                                              Promoted Tweets

                                                                                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                              Geo

                                                                                                                                                                              Target users based on

                                                                                                                                                                              geographic location

                                                                                                                                                                              Narrow in on key markets

                                                                                                                                                                              Search

                                                                                                                                                                              Target users who are searching

                                                                                                                                                                              on relevant keywords

                                                                                                                                                                              Ensure relevancy

                                                                                                                                                                              Followers

                                                                                                                                                                              Target your Followers

                                                                                                                                                                              Leverage brand advocates

                                                                                                                                                                              Interest

                                                                                                                                                                              Target users based on their

                                                                                                                                                                              interests

                                                                                                                                                                              Resonate with users

                                                                                                                                                                              Mobile

                                                                                                                                                                              Target users on the go

                                                                                                                                                                              Reach at point-of-purchase

                                                                                                                                                                              Look-a-likes

                                                                                                                                                                              Target users who are similar to your followers

                                                                                                                                                                              Increase potential reach

                                                                                                                                                                              Gender

                                                                                                                                                                              Target users based on gender

                                                                                                                                                                              Ensure Interest

                                                                                                                                                                              relevancy

                                                                                                                                                                              Twitter Targeting Tools

                                                                                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                              YouTube Ads

                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                              Outbrain Outbrain httpoutbraincom

                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                              Taboola Taboola httptaboolacom

                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                              Facebook Talent Acquisition

                                                                                                                                                                              Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                              bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                              bull lower your recruiting costs and save you time

                                                                                                                                                                              bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                              Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                              Target Your Candidates

                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                              wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                              Hero Image

                                                                                                                                                                              wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                              Women Engineers

                                                                                                                                                                              wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                              Culture

                                                                                                                                                                              >

                                                                                                                                                                              Drive Candidates to Your Funnel

                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                              teedubya

                                                                                                                                                                              Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                              Reach Your Recruiting Goals

                                                                                                                                                                              14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                              Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                              And Growinghellip

                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                              teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                              teedubya

                                                                                                                                                                              17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                              teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                              Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                              • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                                                                              • Slide 2
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                                                                                                                                                                              • Confusing
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                                                                                                                                                                              • Silos and Silos of Data
                                                                                                                                                                              • Slide 16
                                                                                                                                                                              • Slide 17
                                                                                                                                                                              • Coordinate Your Efforts
                                                                                                                                                                              • Slide 19
                                                                                                                                                                              • Slide 20
                                                                                                                                                                              • Slide 21
                                                                                                                                                                              • Why Content Marketing
                                                                                                                                                                              • Slide 23
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                                                                                                                                                                              • Slide 25
                                                                                                                                                                              • Content
                                                                                                                                                                              • Slide 27
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                                                                                                                                                                              • Content Creation
                                                                                                                                                                              • Slide 33
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                                                                                                                                                                              • Slide 35
                                                                                                                                                                              • Slide 36
                                                                                                                                                                              • Content Planning amp Research
                                                                                                                                                                              • Slide 38
                                                                                                                                                                              • Slide 39
                                                                                                                                                                              • Content Curation
                                                                                                                                                                              • Slide 41
                                                                                                                                                                              • Slide 42
                                                                                                                                                                              • Slide 43
                                                                                                                                                                              • Content Scheduling amp distribution
                                                                                                                                                                              • Slide 45
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                                                                                                                                                                              • Content Amplification Tactics
                                                                                                                                                                              • Slide 53
                                                                                                                                                                              • Slide 54
                                                                                                                                                                              • Slide 55
                                                                                                                                                                              • Slide 56
                                                                                                                                                                              • Ways to Promote
                                                                                                                                                                              • Slide 58
                                                                                                                                                                              • Google Buy Button on SERPS
                                                                                                                                                                              • Slide 60
                                                                                                                                                                              • Slide 61
                                                                                                                                                                              • Slide 62
                                                                                                                                                                              • Slide 63
                                                                                                                                                                              • Slide 64
                                                                                                                                                                              • Influencer Outreach
                                                                                                                                                                              • Slide 66
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                                                                                                                                                                              • Slide 87
                                                                                                                                                                              • Paid Search and SEO
                                                                                                                                                                              • Slide 89
                                                                                                                                                                              • Slide 90
                                                                                                                                                                              • Harness data explosion for better ad predictions
                                                                                                                                                                              • Slide 92
                                                                                                                                                                              • Content Paid Amplification
                                                                                                                                                                              • Slide 94
                                                                                                                                                                              • Interest Graph Actions on Content
                                                                                                                                                                              • Slide 96
                                                                                                                                                                              • Impact of Targeted Social Advertising
                                                                                                                                                                              • Slide 98
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                                                                                                                                                                              • Before We Move On Water Breakhellip
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                                                                                                                                                                              • Instagram Ads
                                                                                                                                                                              • Instagram Ads (2)
                                                                                                                                                                              • Instagram Ads (3)
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                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                Keywords Yes No

                                                                                                                                                                                Likes No Yes

                                                                                                                                                                                Demographics Limited Extensive

                                                                                                                                                                                Psychographics No Yes

                                                                                                                                                                                Geography Yes Yes

                                                                                                                                                                                Internal URL No Yes

                                                                                                                                                                                External URL Yes Yes

                                                                                                                                                                                Purchase Intent Learn Research None

                                                                                                                                                                                Sales Cycle Short Long

                                                                                                                                                                                Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                teedubya

                                                                                                                                                                                Facebook Graph Search opens up many different opportunities

                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                teedubya

                                                                                                                                                                                Facebook Graph Search opens up many different opportunities BRO

                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                $240 billion

                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                Pixels Pixels Pixels

                                                                                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                Pixels Pixels Pixels

                                                                                                                                                                                $240 billion

                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                Advanced Ad Targeting

                                                                                                                                                                                Advanced Targeting

                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                Advanced Targeting

                                                                                                                                                                                ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                Third-Party Databases

                                                                                                                                                                                Combine Facebook data and interest targeting

                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                Workforce Targeting

                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                $240 billion

                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                Some Facts About Facebook

                                                                                                                                                                                Before We Move On Water Breakhellip

                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                Number of monthly active users144 billion

                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                Lead Ads

                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                Instagram Ads

                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                Instagram Ads

                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                Instagram Ads

                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                Account Based Social Selling

                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                Wal-Mart

                                                                                                                                                                                7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                                                                                Wal-Mart Inception

                                                                                                                                                                                teedubya

                                                                                                                                                                                Sniply sniply httpsniply

                                                                                                                                                                                2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                                                                Starbucks Inception

                                                                                                                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                Native Adverti$$$ng

                                                                                                                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                ccpglobalcomcmworld teedubya

                                                                                                                                                                                Pinterest Advertising

                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                Twitter Advertising

                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                TWITTER ADVERTISING OPTIONS

                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                                                This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                                                Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                                                BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                                                Promoted Accounts

                                                                                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                                                Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                                                MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                                                Promoted Trends

                                                                                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                                                A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                                                Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                                                AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                                                Promoted Tweets

                                                                                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                Geo

                                                                                                                                                                                Target users based on

                                                                                                                                                                                geographic location

                                                                                                                                                                                Narrow in on key markets

                                                                                                                                                                                Search

                                                                                                                                                                                Target users who are searching

                                                                                                                                                                                on relevant keywords

                                                                                                                                                                                Ensure relevancy

                                                                                                                                                                                Followers

                                                                                                                                                                                Target your Followers

                                                                                                                                                                                Leverage brand advocates

                                                                                                                                                                                Interest

                                                                                                                                                                                Target users based on their

                                                                                                                                                                                interests

                                                                                                                                                                                Resonate with users

                                                                                                                                                                                Mobile

                                                                                                                                                                                Target users on the go

                                                                                                                                                                                Reach at point-of-purchase

                                                                                                                                                                                Look-a-likes

                                                                                                                                                                                Target users who are similar to your followers

                                                                                                                                                                                Increase potential reach

                                                                                                                                                                                Gender

                                                                                                                                                                                Target users based on gender

                                                                                                                                                                                Ensure Interest

                                                                                                                                                                                relevancy

                                                                                                                                                                                Twitter Targeting Tools

                                                                                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                YouTube Ads

                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                Outbrain Outbrain httpoutbraincom

                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                Taboola Taboola httptaboolacom

                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                Facebook Talent Acquisition

                                                                                                                                                                                Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                                bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                                bull lower your recruiting costs and save you time

                                                                                                                                                                                bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                Target Your Candidates

                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                Hero Image

                                                                                                                                                                                wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                Women Engineers

                                                                                                                                                                                wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                Culture

                                                                                                                                                                                >

                                                                                                                                                                                Drive Candidates to Your Funnel

                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                teedubya

                                                                                                                                                                                Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                Reach Your Recruiting Goals

                                                                                                                                                                                14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                And Growinghellip

                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                teedubya

                                                                                                                                                                                17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                                                                                • Slide 2
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                                                                                                                                                                                • Slide 11
                                                                                                                                                                                • Slide 12
                                                                                                                                                                                • Confusing
                                                                                                                                                                                • Slide 14
                                                                                                                                                                                • Silos and Silos of Data
                                                                                                                                                                                • Slide 16
                                                                                                                                                                                • Slide 17
                                                                                                                                                                                • Coordinate Your Efforts
                                                                                                                                                                                • Slide 19
                                                                                                                                                                                • Slide 20
                                                                                                                                                                                • Slide 21
                                                                                                                                                                                • Why Content Marketing
                                                                                                                                                                                • Slide 23
                                                                                                                                                                                • Slide 24
                                                                                                                                                                                • Slide 25
                                                                                                                                                                                • Content
                                                                                                                                                                                • Slide 27
                                                                                                                                                                                • Slide 28
                                                                                                                                                                                • Slide 29
                                                                                                                                                                                • Slide 30
                                                                                                                                                                                • Slide 31
                                                                                                                                                                                • Content Creation
                                                                                                                                                                                • Slide 33
                                                                                                                                                                                • Slide 34
                                                                                                                                                                                • Slide 35
                                                                                                                                                                                • Slide 36
                                                                                                                                                                                • Content Planning amp Research
                                                                                                                                                                                • Slide 38
                                                                                                                                                                                • Slide 39
                                                                                                                                                                                • Content Curation
                                                                                                                                                                                • Slide 41
                                                                                                                                                                                • Slide 42
                                                                                                                                                                                • Slide 43
                                                                                                                                                                                • Content Scheduling amp distribution
                                                                                                                                                                                • Slide 45
                                                                                                                                                                                • Slide 46
                                                                                                                                                                                • Slide 47
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                                                                                                                                                                                • Slide 49
                                                                                                                                                                                • Slide 50
                                                                                                                                                                                • Slide 51
                                                                                                                                                                                • Content Amplification Tactics
                                                                                                                                                                                • Slide 53
                                                                                                                                                                                • Slide 54
                                                                                                                                                                                • Slide 55
                                                                                                                                                                                • Slide 56
                                                                                                                                                                                • Ways to Promote
                                                                                                                                                                                • Slide 58
                                                                                                                                                                                • Google Buy Button on SERPS
                                                                                                                                                                                • Slide 60
                                                                                                                                                                                • Slide 61
                                                                                                                                                                                • Slide 62
                                                                                                                                                                                • Slide 63
                                                                                                                                                                                • Slide 64
                                                                                                                                                                                • Influencer Outreach
                                                                                                                                                                                • Slide 66
                                                                                                                                                                                • Slide 67
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                                                                                                                                                                                • Slide 85
                                                                                                                                                                                • Slide 86
                                                                                                                                                                                • Slide 87
                                                                                                                                                                                • Paid Search and SEO
                                                                                                                                                                                • Slide 89
                                                                                                                                                                                • Slide 90
                                                                                                                                                                                • Harness data explosion for better ad predictions
                                                                                                                                                                                • Slide 92
                                                                                                                                                                                • Content Paid Amplification
                                                                                                                                                                                • Slide 94
                                                                                                                                                                                • Interest Graph Actions on Content
                                                                                                                                                                                • Slide 96
                                                                                                                                                                                • Impact of Targeted Social Advertising
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                                                                                                                                                                                • Before We Move On Water Breakhellip
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                                                                                                                                                                                • Instagram Ads
                                                                                                                                                                                • Instagram Ads (2)
                                                                                                                                                                                • Instagram Ads (3)
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                                                                                                                                                                                  Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                  teedubya

                                                                                                                                                                                  Facebook Graph Search opens up many different opportunities

                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                  teedubya

                                                                                                                                                                                  Facebook Graph Search opens up many different opportunities BRO

                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                  $240 billion

                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                  Pixels Pixels Pixels

                                                                                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                  Pixels Pixels Pixels

                                                                                                                                                                                  $240 billion

                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                  Advanced Ad Targeting

                                                                                                                                                                                  Advanced Targeting

                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                  Advanced Targeting

                                                                                                                                                                                  ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                  Third-Party Databases

                                                                                                                                                                                  Combine Facebook data and interest targeting

                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                  Workforce Targeting

                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                  Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                  $240 billion

                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                  Some Facts About Facebook

                                                                                                                                                                                  Before We Move On Water Breakhellip

                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                  Number of monthly active users144 billion

                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                  Lead Ads

                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                  Instagram Ads

                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                  Instagram Ads

                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                  Instagram Ads

                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                  Account Based Social Selling

                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                  Wal-Mart

                                                                                                                                                                                  7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                                                                                  Wal-Mart Inception

                                                                                                                                                                                  teedubya

                                                                                                                                                                                  Sniply sniply httpsniply

                                                                                                                                                                                  2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                                                                  Starbucks Inception

                                                                                                                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                  Native Adverti$$$ng

                                                                                                                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                  ccpglobalcomcmworld teedubya

                                                                                                                                                                                  Pinterest Advertising

                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                  ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                  StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                  Twitter Advertising

                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                  TWITTER ADVERTISING OPTIONS

                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                  Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                                                  This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                                                  Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                                                  BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                                                  Promoted Accounts

                                                                                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                  Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                                                  Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                                                  MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                                                  Promoted Trends

                                                                                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                  Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                                                  A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                                                  Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                                                  AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                                                  Promoted Tweets

                                                                                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                  Geo

                                                                                                                                                                                  Target users based on

                                                                                                                                                                                  geographic location

                                                                                                                                                                                  Narrow in on key markets

                                                                                                                                                                                  Search

                                                                                                                                                                                  Target users who are searching

                                                                                                                                                                                  on relevant keywords

                                                                                                                                                                                  Ensure relevancy

                                                                                                                                                                                  Followers

                                                                                                                                                                                  Target your Followers

                                                                                                                                                                                  Leverage brand advocates

                                                                                                                                                                                  Interest

                                                                                                                                                                                  Target users based on their

                                                                                                                                                                                  interests

                                                                                                                                                                                  Resonate with users

                                                                                                                                                                                  Mobile

                                                                                                                                                                                  Target users on the go

                                                                                                                                                                                  Reach at point-of-purchase

                                                                                                                                                                                  Look-a-likes

                                                                                                                                                                                  Target users who are similar to your followers

                                                                                                                                                                                  Increase potential reach

                                                                                                                                                                                  Gender

                                                                                                                                                                                  Target users based on gender

                                                                                                                                                                                  Ensure Interest

                                                                                                                                                                                  relevancy

                                                                                                                                                                                  Twitter Targeting Tools

                                                                                                                                                                                  teedubyaccpdigitalcomemfl teedubya

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                                                                                                                                                                                  ccpdigitalcomemfl teedubya

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                                                                                                                                                                                  YouTube Ads

                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                  Outbrain Outbrain httpoutbraincom

                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                  Taboola Taboola httptaboolacom

                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                  Facebook Talent Acquisition

                                                                                                                                                                                  Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                                  bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                                  bull lower your recruiting costs and save you time

                                                                                                                                                                                  bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                  Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                  Target Your Candidates

                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                  wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                  Hero Image

                                                                                                                                                                                  wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                  Women Engineers

                                                                                                                                                                                  wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                  Culture

                                                                                                                                                                                  >

                                                                                                                                                                                  Drive Candidates to Your Funnel

                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                  teedubya

                                                                                                                                                                                  Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                  Reach Your Recruiting Goals

                                                                                                                                                                                  14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                  Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                  And Growinghellip

                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                  teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                  teedubya

                                                                                                                                                                                  17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                  teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                  Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                  • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                                                                                  • Slide 2
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                                                                                                                                                                                  • Confusing
                                                                                                                                                                                  • Slide 14
                                                                                                                                                                                  • Silos and Silos of Data
                                                                                                                                                                                  • Slide 16
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                                                                                                                                                                                  • Coordinate Your Efforts
                                                                                                                                                                                  • Slide 19
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                                                                                                                                                                                  • Why Content Marketing
                                                                                                                                                                                  • Slide 23
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                                                                                                                                                                                  • Content
                                                                                                                                                                                  • Slide 27
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                                                                                                                                                                                  • Content Creation
                                                                                                                                                                                  • Slide 33
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                                                                                                                                                                                  • Content Planning amp Research
                                                                                                                                                                                  • Slide 38
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                                                                                                                                                                                  • Content Curation
                                                                                                                                                                                  • Slide 41
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                                                                                                                                                                                  • Content Scheduling amp distribution
                                                                                                                                                                                  • Slide 45
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                                                                                                                                                                                  • Content Amplification Tactics
                                                                                                                                                                                  • Slide 53
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                                                                                                                                                                                  • Ways to Promote
                                                                                                                                                                                  • Slide 58
                                                                                                                                                                                  • Google Buy Button on SERPS
                                                                                                                                                                                  • Slide 60
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                                                                                                                                                                                  • Influencer Outreach
                                                                                                                                                                                  • Slide 66
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                                                                                                                                                                                  • Paid Search and SEO
                                                                                                                                                                                  • Slide 89
                                                                                                                                                                                  • Slide 90
                                                                                                                                                                                  • Harness data explosion for better ad predictions
                                                                                                                                                                                  • Slide 92
                                                                                                                                                                                  • Content Paid Amplification
                                                                                                                                                                                  • Slide 94
                                                                                                                                                                                  • Interest Graph Actions on Content
                                                                                                                                                                                  • Slide 96
                                                                                                                                                                                  • Impact of Targeted Social Advertising
                                                                                                                                                                                  • Slide 98
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                                                                                                                                                                                  • Slide 111
                                                                                                                                                                                  • Before We Move On Water Breakhellip
                                                                                                                                                                                  • Slide 113
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                                                                                                                                                                                  • Instagram Ads
                                                                                                                                                                                  • Instagram Ads (2)
                                                                                                                                                                                  • Instagram Ads (3)
                                                                                                                                                                                  • Slide 124
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                                                                                                                                                                                    teedubya

                                                                                                                                                                                    Facebook Graph Search opens up many different opportunities

                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                    teedubya

                                                                                                                                                                                    Facebook Graph Search opens up many different opportunities BRO

                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                    $240 billion

                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                    Pixels Pixels Pixels

                                                                                                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                    Pixels Pixels Pixels

                                                                                                                                                                                    $240 billion

                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                    Advanced Ad Targeting

                                                                                                                                                                                    Advanced Targeting

                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                    Advanced Targeting

                                                                                                                                                                                    ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                    Third-Party Databases

                                                                                                                                                                                    Combine Facebook data and interest targeting

                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                    Workforce Targeting

                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                    Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                    $240 billion

                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                    Some Facts About Facebook

                                                                                                                                                                                    Before We Move On Water Breakhellip

                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                    Number of monthly active users144 billion

                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                    Lead Ads

                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                    Instagram Ads

                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                    Instagram Ads

                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                    Instagram Ads

                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                    Account Based Social Selling

                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                    Wal-Mart

                                                                                                                                                                                    7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                                                                                    Wal-Mart Inception

                                                                                                                                                                                    teedubya

                                                                                                                                                                                    Sniply sniply httpsniply

                                                                                                                                                                                    2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                                                                    Starbucks Inception

                                                                                                                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                    Native Adverti$$$ng

                                                                                                                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                    ccpglobalcomcmworld teedubya

                                                                                                                                                                                    Pinterest Advertising

                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                    ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                    StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                    Twitter Advertising

                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                    TWITTER ADVERTISING OPTIONS

                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                    Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                                                    This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                                                    Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                                                    BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                                                    Promoted Accounts

                                                                                                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                    Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                                                    Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                                                    MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                                                    Promoted Trends

                                                                                                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                    Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                                                    A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                                                    Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                                                    AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                                                    Promoted Tweets

                                                                                                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                    Geo

                                                                                                                                                                                    Target users based on

                                                                                                                                                                                    geographic location

                                                                                                                                                                                    Narrow in on key markets

                                                                                                                                                                                    Search

                                                                                                                                                                                    Target users who are searching

                                                                                                                                                                                    on relevant keywords

                                                                                                                                                                                    Ensure relevancy

                                                                                                                                                                                    Followers

                                                                                                                                                                                    Target your Followers

                                                                                                                                                                                    Leverage brand advocates

                                                                                                                                                                                    Interest

                                                                                                                                                                                    Target users based on their

                                                                                                                                                                                    interests

                                                                                                                                                                                    Resonate with users

                                                                                                                                                                                    Mobile

                                                                                                                                                                                    Target users on the go

                                                                                                                                                                                    Reach at point-of-purchase

                                                                                                                                                                                    Look-a-likes

                                                                                                                                                                                    Target users who are similar to your followers

                                                                                                                                                                                    Increase potential reach

                                                                                                                                                                                    Gender

                                                                                                                                                                                    Target users based on gender

                                                                                                                                                                                    Ensure Interest

                                                                                                                                                                                    relevancy

                                                                                                                                                                                    Twitter Targeting Tools

                                                                                                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                    YouTube Ads

                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                    Outbrain Outbrain httpoutbraincom

                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                    Taboola Taboola httptaboolacom

                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                    Facebook Talent Acquisition

                                                                                                                                                                                    Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                                    bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                                    bull lower your recruiting costs and save you time

                                                                                                                                                                                    bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                    Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                    Target Your Candidates

                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                    wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                    Hero Image

                                                                                                                                                                                    wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                    Women Engineers

                                                                                                                                                                                    wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                    Culture

                                                                                                                                                                                    >

                                                                                                                                                                                    Drive Candidates to Your Funnel

                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                    teedubya

                                                                                                                                                                                    Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                    Reach Your Recruiting Goals

                                                                                                                                                                                    14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                    Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                    And Growinghellip

                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                    teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                    teedubya

                                                                                                                                                                                    17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                    teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                    Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                    • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                                                                                    • Slide 2
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                                                                                                                                                                                    • Confusing
                                                                                                                                                                                    • Slide 14
                                                                                                                                                                                    • Silos and Silos of Data
                                                                                                                                                                                    • Slide 16
                                                                                                                                                                                    • Slide 17
                                                                                                                                                                                    • Coordinate Your Efforts
                                                                                                                                                                                    • Slide 19
                                                                                                                                                                                    • Slide 20
                                                                                                                                                                                    • Slide 21
                                                                                                                                                                                    • Why Content Marketing
                                                                                                                                                                                    • Slide 23
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                                                                                                                                                                                    • Slide 25
                                                                                                                                                                                    • Content
                                                                                                                                                                                    • Slide 27
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                                                                                                                                                                                    • Slide 31
                                                                                                                                                                                    • Content Creation
                                                                                                                                                                                    • Slide 33
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                                                                                                                                                                                    • Slide 36
                                                                                                                                                                                    • Content Planning amp Research
                                                                                                                                                                                    • Slide 38
                                                                                                                                                                                    • Slide 39
                                                                                                                                                                                    • Content Curation
                                                                                                                                                                                    • Slide 41
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                                                                                                                                                                                    • Content Scheduling amp distribution
                                                                                                                                                                                    • Slide 45
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                                                                                                                                                                                    • Content Amplification Tactics
                                                                                                                                                                                    • Slide 53
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                                                                                                                                                                                    • Ways to Promote
                                                                                                                                                                                    • Slide 58
                                                                                                                                                                                    • Google Buy Button on SERPS
                                                                                                                                                                                    • Slide 60
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                                                                                                                                                                                    • Influencer Outreach
                                                                                                                                                                                    • Slide 66
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                                                                                                                                                                                    • Paid Search and SEO
                                                                                                                                                                                    • Slide 89
                                                                                                                                                                                    • Slide 90
                                                                                                                                                                                    • Harness data explosion for better ad predictions
                                                                                                                                                                                    • Slide 92
                                                                                                                                                                                    • Content Paid Amplification
                                                                                                                                                                                    • Slide 94
                                                                                                                                                                                    • Interest Graph Actions on Content
                                                                                                                                                                                    • Slide 96
                                                                                                                                                                                    • Impact of Targeted Social Advertising
                                                                                                                                                                                    • Slide 98
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                                                                                                                                                                                    • Slide 111
                                                                                                                                                                                    • Before We Move On Water Breakhellip
                                                                                                                                                                                    • Slide 113
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                                                                                                                                                                                    • Instagram Ads
                                                                                                                                                                                    • Instagram Ads (2)
                                                                                                                                                                                    • Instagram Ads (3)
                                                                                                                                                                                    • Slide 124
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                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                      teedubya

                                                                                                                                                                                      Facebook Graph Search opens up many different opportunities BRO

                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                      $240 billion

                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                      Pixels Pixels Pixels

                                                                                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                      Pixels Pixels Pixels

                                                                                                                                                                                      $240 billion

                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                      Advanced Ad Targeting

                                                                                                                                                                                      Advanced Targeting

                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                      Advanced Targeting

                                                                                                                                                                                      ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                      Third-Party Databases

                                                                                                                                                                                      Combine Facebook data and interest targeting

                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                      Workforce Targeting

                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                      Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                      $240 billion

                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                      Some Facts About Facebook

                                                                                                                                                                                      Before We Move On Water Breakhellip

                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                      Number of monthly active users144 billion

                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                      Lead Ads

                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                      Instagram Ads

                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                      Instagram Ads

                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                      Instagram Ads

                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                      Account Based Social Selling

                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                      Wal-Mart

                                                                                                                                                                                      7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                                                                                      Wal-Mart Inception

                                                                                                                                                                                      teedubya

                                                                                                                                                                                      Sniply sniply httpsniply

                                                                                                                                                                                      2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                                                                      Starbucks Inception

                                                                                                                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                      Native Adverti$$$ng

                                                                                                                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                      ccpglobalcomcmworld teedubya

                                                                                                                                                                                      Pinterest Advertising

                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                      ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                      StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                      Twitter Advertising

                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                      TWITTER ADVERTISING OPTIONS

                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                      Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                                                      This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                                                      Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                                                      BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                                                      Promoted Accounts

                                                                                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                      Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                                                      Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                                                      MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                                                      Promoted Trends

                                                                                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                      Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                                                      A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                                                      Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                                                      AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                                                      Promoted Tweets

                                                                                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                      Geo

                                                                                                                                                                                      Target users based on

                                                                                                                                                                                      geographic location

                                                                                                                                                                                      Narrow in on key markets

                                                                                                                                                                                      Search

                                                                                                                                                                                      Target users who are searching

                                                                                                                                                                                      on relevant keywords

                                                                                                                                                                                      Ensure relevancy

                                                                                                                                                                                      Followers

                                                                                                                                                                                      Target your Followers

                                                                                                                                                                                      Leverage brand advocates

                                                                                                                                                                                      Interest

                                                                                                                                                                                      Target users based on their

                                                                                                                                                                                      interests

                                                                                                                                                                                      Resonate with users

                                                                                                                                                                                      Mobile

                                                                                                                                                                                      Target users on the go

                                                                                                                                                                                      Reach at point-of-purchase

                                                                                                                                                                                      Look-a-likes

                                                                                                                                                                                      Target users who are similar to your followers

                                                                                                                                                                                      Increase potential reach

                                                                                                                                                                                      Gender

                                                                                                                                                                                      Target users based on gender

                                                                                                                                                                                      Ensure Interest

                                                                                                                                                                                      relevancy

                                                                                                                                                                                      Twitter Targeting Tools

                                                                                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                      YouTube Ads

                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                      Outbrain Outbrain httpoutbraincom

                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                      Taboola Taboola httptaboolacom

                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                      Facebook Talent Acquisition

                                                                                                                                                                                      Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                                      bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                                      bull lower your recruiting costs and save you time

                                                                                                                                                                                      bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                      Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                      Target Your Candidates

                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                      wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                      Hero Image

                                                                                                                                                                                      wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                      Women Engineers

                                                                                                                                                                                      wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                      Culture

                                                                                                                                                                                      >

                                                                                                                                                                                      Drive Candidates to Your Funnel

                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                      teedubya

                                                                                                                                                                                      Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                      Reach Your Recruiting Goals

                                                                                                                                                                                      14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                      Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                      And Growinghellip

                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                      teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                      teedubya

                                                                                                                                                                                      17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                      teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                      Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                      • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                                                                                      • Slide 2
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                                                                                                                                                                                      • Slide 4
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                                                                                                                                                                                      • Confusing
                                                                                                                                                                                      • Slide 14
                                                                                                                                                                                      • Silos and Silos of Data
                                                                                                                                                                                      • Slide 16
                                                                                                                                                                                      • Slide 17
                                                                                                                                                                                      • Coordinate Your Efforts
                                                                                                                                                                                      • Slide 19
                                                                                                                                                                                      • Slide 20
                                                                                                                                                                                      • Slide 21
                                                                                                                                                                                      • Why Content Marketing
                                                                                                                                                                                      • Slide 23
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                                                                                                                                                                                      • Slide 25
                                                                                                                                                                                      • Content
                                                                                                                                                                                      • Slide 27
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                                                                                                                                                                                      • Slide 29
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                                                                                                                                                                                      • Slide 31
                                                                                                                                                                                      • Content Creation
                                                                                                                                                                                      • Slide 33
                                                                                                                                                                                      • Slide 34
                                                                                                                                                                                      • Slide 35
                                                                                                                                                                                      • Slide 36
                                                                                                                                                                                      • Content Planning amp Research
                                                                                                                                                                                      • Slide 38
                                                                                                                                                                                      • Slide 39
                                                                                                                                                                                      • Content Curation
                                                                                                                                                                                      • Slide 41
                                                                                                                                                                                      • Slide 42
                                                                                                                                                                                      • Slide 43
                                                                                                                                                                                      • Content Scheduling amp distribution
                                                                                                                                                                                      • Slide 45
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                                                                                                                                                                                      • Slide 49
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                                                                                                                                                                                      • Slide 51
                                                                                                                                                                                      • Content Amplification Tactics
                                                                                                                                                                                      • Slide 53
                                                                                                                                                                                      • Slide 54
                                                                                                                                                                                      • Slide 55
                                                                                                                                                                                      • Slide 56
                                                                                                                                                                                      • Ways to Promote
                                                                                                                                                                                      • Slide 58
                                                                                                                                                                                      • Google Buy Button on SERPS
                                                                                                                                                                                      • Slide 60
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                                                                                                                                                                                      • Slide 64
                                                                                                                                                                                      • Influencer Outreach
                                                                                                                                                                                      • Slide 66
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                                                                                                                                                                                      • Slide 87
                                                                                                                                                                                      • Paid Search and SEO
                                                                                                                                                                                      • Slide 89
                                                                                                                                                                                      • Slide 90
                                                                                                                                                                                      • Harness data explosion for better ad predictions
                                                                                                                                                                                      • Slide 92
                                                                                                                                                                                      • Content Paid Amplification
                                                                                                                                                                                      • Slide 94
                                                                                                                                                                                      • Interest Graph Actions on Content
                                                                                                                                                                                      • Slide 96
                                                                                                                                                                                      • Impact of Targeted Social Advertising
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                                                                                                                                                                                      • Before We Move On Water Breakhellip
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                                                                                                                                                                                      • Instagram Ads
                                                                                                                                                                                      • Instagram Ads (2)
                                                                                                                                                                                      • Instagram Ads (3)
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                                                                                                                                                                                        teedubya

                                                                                                                                                                                        Facebook Graph Search opens up many different opportunities BRO

                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                        $240 billion

                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                        Pixels Pixels Pixels

                                                                                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                        Pixels Pixels Pixels

                                                                                                                                                                                        $240 billion

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                                                                                                                                                                                        Advanced Ad Targeting

                                                                                                                                                                                        Advanced Targeting

                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                        Advanced Targeting

                                                                                                                                                                                        ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                        Third-Party Databases

                                                                                                                                                                                        Combine Facebook data and interest targeting

                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                        Workforce Targeting

                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                        Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                        $240 billion

                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                        Some Facts About Facebook

                                                                                                                                                                                        Before We Move On Water Breakhellip

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                                                                                                                                                                                        Number of monthly active users144 billion

                                                                                                                                                                                        ccpdigitalcomemfl teedubya

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                                                                                                                                                                                        Lead Ads

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                                                                                                                                                                                        Instagram Ads

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                                                                                                                                                                                        Instagram Ads

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                                                                                                                                                                                        Instagram Ads

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                                                                                                                                                                                        Account Based Social Selling

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                                                                                                                                                                                        Wal-Mart

                                                                                                                                                                                        7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                                                                                        Wal-Mart Inception

                                                                                                                                                                                        teedubya

                                                                                                                                                                                        Sniply sniply httpsniply

                                                                                                                                                                                        2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                                                                        Starbucks Inception

                                                                                                                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                        Native Adverti$$$ng

                                                                                                                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                        ccpglobalcomcmworld teedubya

                                                                                                                                                                                        Pinterest Advertising

                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                        ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                        StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                        Twitter Advertising

                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                        TWITTER ADVERTISING OPTIONS

                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                        Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                                                        This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                                                        Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                                                        BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                                                        Promoted Accounts

                                                                                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                        Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                                                        Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                                                        MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                                                        Promoted Trends

                                                                                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                        Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                                                        A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                                                        Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                                                        AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                                                        Promoted Tweets

                                                                                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                        Geo

                                                                                                                                                                                        Target users based on

                                                                                                                                                                                        geographic location

                                                                                                                                                                                        Narrow in on key markets

                                                                                                                                                                                        Search

                                                                                                                                                                                        Target users who are searching

                                                                                                                                                                                        on relevant keywords

                                                                                                                                                                                        Ensure relevancy

                                                                                                                                                                                        Followers

                                                                                                                                                                                        Target your Followers

                                                                                                                                                                                        Leverage brand advocates

                                                                                                                                                                                        Interest

                                                                                                                                                                                        Target users based on their

                                                                                                                                                                                        interests

                                                                                                                                                                                        Resonate with users

                                                                                                                                                                                        Mobile

                                                                                                                                                                                        Target users on the go

                                                                                                                                                                                        Reach at point-of-purchase

                                                                                                                                                                                        Look-a-likes

                                                                                                                                                                                        Target users who are similar to your followers

                                                                                                                                                                                        Increase potential reach

                                                                                                                                                                                        Gender

                                                                                                                                                                                        Target users based on gender

                                                                                                                                                                                        Ensure Interest

                                                                                                                                                                                        relevancy

                                                                                                                                                                                        Twitter Targeting Tools

                                                                                                                                                                                        teedubyaccpdigitalcomemfl teedubya

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                                                                                                                                                                                        YouTube Ads

                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                        Outbrain Outbrain httpoutbraincom

                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                        Taboola Taboola httptaboolacom

                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                        Facebook Talent Acquisition

                                                                                                                                                                                        Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                                        bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                                        bull lower your recruiting costs and save you time

                                                                                                                                                                                        bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                        Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                        Target Your Candidates

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                                                                                                                                                                                        wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                        Hero Image

                                                                                                                                                                                        wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                        Women Engineers

                                                                                                                                                                                        wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                        Culture

                                                                                                                                                                                        >

                                                                                                                                                                                        Drive Candidates to Your Funnel

                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                        teedubya

                                                                                                                                                                                        Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                        Reach Your Recruiting Goals

                                                                                                                                                                                        14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                        Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                        And Growinghellip

                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                        teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                        teedubya

                                                                                                                                                                                        17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                        teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                        Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                        • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                                                                                        • Slide 2
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                                                                                                                                                                                        • Slide 12
                                                                                                                                                                                        • Confusing
                                                                                                                                                                                        • Slide 14
                                                                                                                                                                                        • Silos and Silos of Data
                                                                                                                                                                                        • Slide 16
                                                                                                                                                                                        • Slide 17
                                                                                                                                                                                        • Coordinate Your Efforts
                                                                                                                                                                                        • Slide 19
                                                                                                                                                                                        • Slide 20
                                                                                                                                                                                        • Slide 21
                                                                                                                                                                                        • Why Content Marketing
                                                                                                                                                                                        • Slide 23
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                                                                                                                                                                                        • Slide 25
                                                                                                                                                                                        • Content
                                                                                                                                                                                        • Slide 27
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                                                                                                                                                                                        • Slide 31
                                                                                                                                                                                        • Content Creation
                                                                                                                                                                                        • Slide 33
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                                                                                                                                                                                        • Slide 35
                                                                                                                                                                                        • Slide 36
                                                                                                                                                                                        • Content Planning amp Research
                                                                                                                                                                                        • Slide 38
                                                                                                                                                                                        • Slide 39
                                                                                                                                                                                        • Content Curation
                                                                                                                                                                                        • Slide 41
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                                                                                                                                                                                        • Slide 43
                                                                                                                                                                                        • Content Scheduling amp distribution
                                                                                                                                                                                        • Slide 45
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                                                                                                                                                                                        • Content Amplification Tactics
                                                                                                                                                                                        • Slide 53
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                                                                                                                                                                                        • Slide 55
                                                                                                                                                                                        • Slide 56
                                                                                                                                                                                        • Ways to Promote
                                                                                                                                                                                        • Slide 58
                                                                                                                                                                                        • Google Buy Button on SERPS
                                                                                                                                                                                        • Slide 60
                                                                                                                                                                                        • Slide 61
                                                                                                                                                                                        • Slide 62
                                                                                                                                                                                        • Slide 63
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                                                                                                                                                                                        • Influencer Outreach
                                                                                                                                                                                        • Slide 66
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                                                                                                                                                                                        • Slide 87
                                                                                                                                                                                        • Paid Search and SEO
                                                                                                                                                                                        • Slide 89
                                                                                                                                                                                        • Slide 90
                                                                                                                                                                                        • Harness data explosion for better ad predictions
                                                                                                                                                                                        • Slide 92
                                                                                                                                                                                        • Content Paid Amplification
                                                                                                                                                                                        • Slide 94
                                                                                                                                                                                        • Interest Graph Actions on Content
                                                                                                                                                                                        • Slide 96
                                                                                                                                                                                        • Impact of Targeted Social Advertising
                                                                                                                                                                                        • Slide 98
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                                                                                                                                                                                        • Before We Move On Water Breakhellip
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                                                                                                                                                                                        • Instagram Ads
                                                                                                                                                                                        • Instagram Ads (2)
                                                                                                                                                                                        • Instagram Ads (3)
                                                                                                                                                                                        • Slide 124
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                                                                                                                                                                                          $240 billion

                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                          Pixels Pixels Pixels

                                                                                                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                          Pixels Pixels Pixels

                                                                                                                                                                                          $240 billion

                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                          Advanced Ad Targeting

                                                                                                                                                                                          Advanced Targeting

                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                          Advanced Targeting

                                                                                                                                                                                          ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                          Third-Party Databases

                                                                                                                                                                                          Combine Facebook data and interest targeting

                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                          Workforce Targeting

                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                          Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                          $240 billion

                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                          Some Facts About Facebook

                                                                                                                                                                                          Before We Move On Water Breakhellip

                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                          Number of monthly active users144 billion

                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                          Lead Ads

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                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                          Instagram Ads

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                                                                                                                                                                                          Instagram Ads

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                                                                                                                                                                                          Instagram Ads

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                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                          Account Based Social Selling

                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                          Wal-Mart

                                                                                                                                                                                          7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                                                                                          Wal-Mart Inception

                                                                                                                                                                                          teedubya

                                                                                                                                                                                          Sniply sniply httpsniply

                                                                                                                                                                                          2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                                                                          Starbucks Inception

                                                                                                                                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                          Native Adverti$$$ng

                                                                                                                                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                          ccpglobalcomcmworld teedubya

                                                                                                                                                                                          Pinterest Advertising

                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                          ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                          StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                          Twitter Advertising

                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                          TWITTER ADVERTISING OPTIONS

                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                          Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                                                          This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                                                          Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                                                          BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                                                          Promoted Accounts

                                                                                                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                          Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                                                          Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                                                          MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                                                          Promoted Trends

                                                                                                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                          Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                                                          A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                                                          Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                                                          AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                                                          Promoted Tweets

                                                                                                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                          Geo

                                                                                                                                                                                          Target users based on

                                                                                                                                                                                          geographic location

                                                                                                                                                                                          Narrow in on key markets

                                                                                                                                                                                          Search

                                                                                                                                                                                          Target users who are searching

                                                                                                                                                                                          on relevant keywords

                                                                                                                                                                                          Ensure relevancy

                                                                                                                                                                                          Followers

                                                                                                                                                                                          Target your Followers

                                                                                                                                                                                          Leverage brand advocates

                                                                                                                                                                                          Interest

                                                                                                                                                                                          Target users based on their

                                                                                                                                                                                          interests

                                                                                                                                                                                          Resonate with users

                                                                                                                                                                                          Mobile

                                                                                                                                                                                          Target users on the go

                                                                                                                                                                                          Reach at point-of-purchase

                                                                                                                                                                                          Look-a-likes

                                                                                                                                                                                          Target users who are similar to your followers

                                                                                                                                                                                          Increase potential reach

                                                                                                                                                                                          Gender

                                                                                                                                                                                          Target users based on gender

                                                                                                                                                                                          Ensure Interest

                                                                                                                                                                                          relevancy

                                                                                                                                                                                          Twitter Targeting Tools

                                                                                                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                          ccpdigitalcomemfl teedubya

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                                                                                                                                                                                          YouTube Ads

                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                          Outbrain Outbrain httpoutbraincom

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                                                                                                                                                                                          Taboola Taboola httptaboolacom

                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                          Facebook Talent Acquisition

                                                                                                                                                                                          Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                                          bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                                          bull lower your recruiting costs and save you time

                                                                                                                                                                                          bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                          Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                          Target Your Candidates

                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                          wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                          Hero Image

                                                                                                                                                                                          wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                          Women Engineers

                                                                                                                                                                                          wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                          Culture

                                                                                                                                                                                          >

                                                                                                                                                                                          Drive Candidates to Your Funnel

                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                          teedubya

                                                                                                                                                                                          Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                          Reach Your Recruiting Goals

                                                                                                                                                                                          14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                          Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                          And Growinghellip

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                                                                                                                                                                                          teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                          teedubya

                                                                                                                                                                                          17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                          teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                          Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                          • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                                                                                          • Slide 2
                                                                                                                                                                                          • Slide 3
                                                                                                                                                                                          • Slide 4
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                                                                                                                                                                                          • Confusing
                                                                                                                                                                                          • Slide 14
                                                                                                                                                                                          • Silos and Silos of Data
                                                                                                                                                                                          • Slide 16
                                                                                                                                                                                          • Slide 17
                                                                                                                                                                                          • Coordinate Your Efforts
                                                                                                                                                                                          • Slide 19
                                                                                                                                                                                          • Slide 20
                                                                                                                                                                                          • Slide 21
                                                                                                                                                                                          • Why Content Marketing
                                                                                                                                                                                          • Slide 23
                                                                                                                                                                                          • Slide 24
                                                                                                                                                                                          • Slide 25
                                                                                                                                                                                          • Content
                                                                                                                                                                                          • Slide 27
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                                                                                                                                                                                          • Slide 29
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                                                                                                                                                                                          • Slide 31
                                                                                                                                                                                          • Content Creation
                                                                                                                                                                                          • Slide 33
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                                                                                                                                                                                          • Slide 35
                                                                                                                                                                                          • Slide 36
                                                                                                                                                                                          • Content Planning amp Research
                                                                                                                                                                                          • Slide 38
                                                                                                                                                                                          • Slide 39
                                                                                                                                                                                          • Content Curation
                                                                                                                                                                                          • Slide 41
                                                                                                                                                                                          • Slide 42
                                                                                                                                                                                          • Slide 43
                                                                                                                                                                                          • Content Scheduling amp distribution
                                                                                                                                                                                          • Slide 45
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                                                                                                                                                                                          • Content Amplification Tactics
                                                                                                                                                                                          • Slide 53
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                                                                                                                                                                                          • Ways to Promote
                                                                                                                                                                                          • Slide 58
                                                                                                                                                                                          • Google Buy Button on SERPS
                                                                                                                                                                                          • Slide 60
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                                                                                                                                                                                          • Slide 64
                                                                                                                                                                                          • Influencer Outreach
                                                                                                                                                                                          • Slide 66
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                                                                                                                                                                                          • Slide 87
                                                                                                                                                                                          • Paid Search and SEO
                                                                                                                                                                                          • Slide 89
                                                                                                                                                                                          • Slide 90
                                                                                                                                                                                          • Harness data explosion for better ad predictions
                                                                                                                                                                                          • Slide 92
                                                                                                                                                                                          • Content Paid Amplification
                                                                                                                                                                                          • Slide 94
                                                                                                                                                                                          • Interest Graph Actions on Content
                                                                                                                                                                                          • Slide 96
                                                                                                                                                                                          • Impact of Targeted Social Advertising
                                                                                                                                                                                          • Slide 98
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                                                                                                                                                                                          • Slide 111
                                                                                                                                                                                          • Before We Move On Water Breakhellip
                                                                                                                                                                                          • Slide 113
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                                                                                                                                                                                          • Slide 120
                                                                                                                                                                                          • Instagram Ads
                                                                                                                                                                                          • Instagram Ads (2)
                                                                                                                                                                                          • Instagram Ads (3)
                                                                                                                                                                                          • Slide 124
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                                                                                                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                            Pixels Pixels Pixels

                                                                                                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                            Pixels Pixels Pixels

                                                                                                                                                                                            $240 billion

                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                            Advanced Ad Targeting

                                                                                                                                                                                            Advanced Targeting

                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                            Advanced Targeting

                                                                                                                                                                                            ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                            Third-Party Databases

                                                                                                                                                                                            Combine Facebook data and interest targeting

                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                            Workforce Targeting

                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                            Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                            $240 billion

                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                            Some Facts About Facebook

                                                                                                                                                                                            Before We Move On Water Breakhellip

                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                            Number of monthly active users144 billion

                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                            Lead Ads

                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                            Instagram Ads

                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                            Instagram Ads

                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                            Instagram Ads

                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                            Account Based Social Selling

                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                            Wal-Mart

                                                                                                                                                                                            7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                                                                                            Wal-Mart Inception

                                                                                                                                                                                            teedubya

                                                                                                                                                                                            Sniply sniply httpsniply

                                                                                                                                                                                            2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                                                                            Starbucks Inception

                                                                                                                                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                            Native Adverti$$$ng

                                                                                                                                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                            ccpglobalcomcmworld teedubya

                                                                                                                                                                                            Pinterest Advertising

                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                            ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                            StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                            Twitter Advertising

                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                            TWITTER ADVERTISING OPTIONS

                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                            Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                                                            This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                                                            Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                                                            BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                                                            Promoted Accounts

                                                                                                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                            Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                                                            Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                                                            MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                                                            Promoted Trends

                                                                                                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                            Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                                                            A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                                                            Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                                                            AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                                                            Promoted Tweets

                                                                                                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                            Geo

                                                                                                                                                                                            Target users based on

                                                                                                                                                                                            geographic location

                                                                                                                                                                                            Narrow in on key markets

                                                                                                                                                                                            Search

                                                                                                                                                                                            Target users who are searching

                                                                                                                                                                                            on relevant keywords

                                                                                                                                                                                            Ensure relevancy

                                                                                                                                                                                            Followers

                                                                                                                                                                                            Target your Followers

                                                                                                                                                                                            Leverage brand advocates

                                                                                                                                                                                            Interest

                                                                                                                                                                                            Target users based on their

                                                                                                                                                                                            interests

                                                                                                                                                                                            Resonate with users

                                                                                                                                                                                            Mobile

                                                                                                                                                                                            Target users on the go

                                                                                                                                                                                            Reach at point-of-purchase

                                                                                                                                                                                            Look-a-likes

                                                                                                                                                                                            Target users who are similar to your followers

                                                                                                                                                                                            Increase potential reach

                                                                                                                                                                                            Gender

                                                                                                                                                                                            Target users based on gender

                                                                                                                                                                                            Ensure Interest

                                                                                                                                                                                            relevancy

                                                                                                                                                                                            Twitter Targeting Tools

                                                                                                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                            YouTube Ads

                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                            Outbrain Outbrain httpoutbraincom

                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                            Taboola Taboola httptaboolacom

                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                            Facebook Talent Acquisition

                                                                                                                                                                                            Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                                            bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                                            bull lower your recruiting costs and save you time

                                                                                                                                                                                            bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                            Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                            Target Your Candidates

                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                            wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                            Hero Image

                                                                                                                                                                                            wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                            Women Engineers

                                                                                                                                                                                            wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                            Culture

                                                                                                                                                                                            >

                                                                                                                                                                                            Drive Candidates to Your Funnel

                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                            teedubya

                                                                                                                                                                                            Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                            Reach Your Recruiting Goals

                                                                                                                                                                                            14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                            Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                            And Growinghellip

                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                            teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                            teedubya

                                                                                                                                                                                            17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                            teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                            Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                            • Actionable Ways Strategies and Technologies to Amplify Your C
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                                                                                                                                                                                            • Confusing
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                                                                                                                                                                                            • Silos and Silos of Data
                                                                                                                                                                                            • Slide 16
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                                                                                                                                                                                            • Coordinate Your Efforts
                                                                                                                                                                                            • Slide 19
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                                                                                                                                                                                            • Slide 21
                                                                                                                                                                                            • Why Content Marketing
                                                                                                                                                                                            • Slide 23
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                                                                                                                                                                                            • Slide 25
                                                                                                                                                                                            • Content
                                                                                                                                                                                            • Slide 27
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                                                                                                                                                                                            • Content Creation
                                                                                                                                                                                            • Slide 33
                                                                                                                                                                                            • Slide 34
                                                                                                                                                                                            • Slide 35
                                                                                                                                                                                            • Slide 36
                                                                                                                                                                                            • Content Planning amp Research
                                                                                                                                                                                            • Slide 38
                                                                                                                                                                                            • Slide 39
                                                                                                                                                                                            • Content Curation
                                                                                                                                                                                            • Slide 41
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                                                                                                                                                                                            • Content Scheduling amp distribution
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                                                                                                                                                                                            • Content Amplification Tactics
                                                                                                                                                                                            • Slide 53
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                                                                                                                                                                                            • Slide 55
                                                                                                                                                                                            • Slide 56
                                                                                                                                                                                            • Ways to Promote
                                                                                                                                                                                            • Slide 58
                                                                                                                                                                                            • Google Buy Button on SERPS
                                                                                                                                                                                            • Slide 60
                                                                                                                                                                                            • Slide 61
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                                                                                                                                                                                            • Influencer Outreach
                                                                                                                                                                                            • Slide 66
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                                                                                                                                                                                            • Paid Search and SEO
                                                                                                                                                                                            • Slide 89
                                                                                                                                                                                            • Slide 90
                                                                                                                                                                                            • Harness data explosion for better ad predictions
                                                                                                                                                                                            • Slide 92
                                                                                                                                                                                            • Content Paid Amplification
                                                                                                                                                                                            • Slide 94
                                                                                                                                                                                            • Interest Graph Actions on Content
                                                                                                                                                                                            • Slide 96
                                                                                                                                                                                            • Impact of Targeted Social Advertising
                                                                                                                                                                                            • Slide 98
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                                                                                                                                                                                            • Before We Move On Water Breakhellip
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                                                                                                                                                                                            • Instagram Ads
                                                                                                                                                                                            • Instagram Ads (2)
                                                                                                                                                                                            • Instagram Ads (3)
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                                                                                                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                              Pixels Pixels Pixels

                                                                                                                                                                                              $240 billion

                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                              Advanced Ad Targeting

                                                                                                                                                                                              Advanced Targeting

                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                              Advanced Targeting

                                                                                                                                                                                              ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                              Third-Party Databases

                                                                                                                                                                                              Combine Facebook data and interest targeting

                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                              Workforce Targeting

                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                              Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                              $240 billion

                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                              Some Facts About Facebook

                                                                                                                                                                                              Before We Move On Water Breakhellip

                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                              Number of monthly active users144 billion

                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                              ccpdigitalcomemfl teedubya

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                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                              Lead Ads

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                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                              Instagram Ads

                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                              Instagram Ads

                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                              Instagram Ads

                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                              Account Based Social Selling

                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                              Wal-Mart

                                                                                                                                                                                              7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                                                                                              Wal-Mart Inception

                                                                                                                                                                                              teedubya

                                                                                                                                                                                              Sniply sniply httpsniply

                                                                                                                                                                                              2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                                                                              Starbucks Inception

                                                                                                                                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                              Native Adverti$$$ng

                                                                                                                                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                              ccpglobalcomcmworld teedubya

                                                                                                                                                                                              Pinterest Advertising

                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                              ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                              StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                              Twitter Advertising

                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                              TWITTER ADVERTISING OPTIONS

                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                              Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                                                              This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                                                              Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                                                              BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                                                              Promoted Accounts

                                                                                                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                              Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                                                              Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                                                              MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                                                              Promoted Trends

                                                                                                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                              Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                                                              A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                                                              Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                                                              AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                                                              Promoted Tweets

                                                                                                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                              Geo

                                                                                                                                                                                              Target users based on

                                                                                                                                                                                              geographic location

                                                                                                                                                                                              Narrow in on key markets

                                                                                                                                                                                              Search

                                                                                                                                                                                              Target users who are searching

                                                                                                                                                                                              on relevant keywords

                                                                                                                                                                                              Ensure relevancy

                                                                                                                                                                                              Followers

                                                                                                                                                                                              Target your Followers

                                                                                                                                                                                              Leverage brand advocates

                                                                                                                                                                                              Interest

                                                                                                                                                                                              Target users based on their

                                                                                                                                                                                              interests

                                                                                                                                                                                              Resonate with users

                                                                                                                                                                                              Mobile

                                                                                                                                                                                              Target users on the go

                                                                                                                                                                                              Reach at point-of-purchase

                                                                                                                                                                                              Look-a-likes

                                                                                                                                                                                              Target users who are similar to your followers

                                                                                                                                                                                              Increase potential reach

                                                                                                                                                                                              Gender

                                                                                                                                                                                              Target users based on gender

                                                                                                                                                                                              Ensure Interest

                                                                                                                                                                                              relevancy

                                                                                                                                                                                              Twitter Targeting Tools

                                                                                                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                              YouTube Ads

                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                              Outbrain Outbrain httpoutbraincom

                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                              Taboola Taboola httptaboolacom

                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                              Facebook Talent Acquisition

                                                                                                                                                                                              Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                                              bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                                              bull lower your recruiting costs and save you time

                                                                                                                                                                                              bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                              Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                              Target Your Candidates

                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                              wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                              Hero Image

                                                                                                                                                                                              wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                              Women Engineers

                                                                                                                                                                                              wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                              Culture

                                                                                                                                                                                              >

                                                                                                                                                                                              Drive Candidates to Your Funnel

                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                              teedubya

                                                                                                                                                                                              Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                              Reach Your Recruiting Goals

                                                                                                                                                                                              14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                              Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                              And Growinghellip

                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                              teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                              teedubya

                                                                                                                                                                                              17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                              teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                              Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                              • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                                                                                              • Slide 2
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                                                                                                                                                                                              • Slide 12
                                                                                                                                                                                              • Confusing
                                                                                                                                                                                              • Slide 14
                                                                                                                                                                                              • Silos and Silos of Data
                                                                                                                                                                                              • Slide 16
                                                                                                                                                                                              • Slide 17
                                                                                                                                                                                              • Coordinate Your Efforts
                                                                                                                                                                                              • Slide 19
                                                                                                                                                                                              • Slide 20
                                                                                                                                                                                              • Slide 21
                                                                                                                                                                                              • Why Content Marketing
                                                                                                                                                                                              • Slide 23
                                                                                                                                                                                              • Slide 24
                                                                                                                                                                                              • Slide 25
                                                                                                                                                                                              • Content
                                                                                                                                                                                              • Slide 27
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                                                                                                                                                                                              • Slide 29
                                                                                                                                                                                              • Slide 30
                                                                                                                                                                                              • Slide 31
                                                                                                                                                                                              • Content Creation
                                                                                                                                                                                              • Slide 33
                                                                                                                                                                                              • Slide 34
                                                                                                                                                                                              • Slide 35
                                                                                                                                                                                              • Slide 36
                                                                                                                                                                                              • Content Planning amp Research
                                                                                                                                                                                              • Slide 38
                                                                                                                                                                                              • Slide 39
                                                                                                                                                                                              • Content Curation
                                                                                                                                                                                              • Slide 41
                                                                                                                                                                                              • Slide 42
                                                                                                                                                                                              • Slide 43
                                                                                                                                                                                              • Content Scheduling amp distribution
                                                                                                                                                                                              • Slide 45
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                                                                                                                                                                                              • Slide 51
                                                                                                                                                                                              • Content Amplification Tactics
                                                                                                                                                                                              • Slide 53
                                                                                                                                                                                              • Slide 54
                                                                                                                                                                                              • Slide 55
                                                                                                                                                                                              • Slide 56
                                                                                                                                                                                              • Ways to Promote
                                                                                                                                                                                              • Slide 58
                                                                                                                                                                                              • Google Buy Button on SERPS
                                                                                                                                                                                              • Slide 60
                                                                                                                                                                                              • Slide 61
                                                                                                                                                                                              • Slide 62
                                                                                                                                                                                              • Slide 63
                                                                                                                                                                                              • Slide 64
                                                                                                                                                                                              • Influencer Outreach
                                                                                                                                                                                              • Slide 66
                                                                                                                                                                                              • Slide 67
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                                                                                                                                                                                              • Slide 85
                                                                                                                                                                                              • Slide 86
                                                                                                                                                                                              • Slide 87
                                                                                                                                                                                              • Paid Search and SEO
                                                                                                                                                                                              • Slide 89
                                                                                                                                                                                              • Slide 90
                                                                                                                                                                                              • Harness data explosion for better ad predictions
                                                                                                                                                                                              • Slide 92
                                                                                                                                                                                              • Content Paid Amplification
                                                                                                                                                                                              • Slide 94
                                                                                                                                                                                              • Interest Graph Actions on Content
                                                                                                                                                                                              • Slide 96
                                                                                                                                                                                              • Impact of Targeted Social Advertising
                                                                                                                                                                                              • Slide 98
                                                                                                                                                                                              • Slide 99
                                                                                                                                                                                              • Slide 100
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                                                                                                                                                                                              • Slide 111
                                                                                                                                                                                              • Before We Move On Water Breakhellip
                                                                                                                                                                                              • Slide 113
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                                                                                                                                                                                              • Instagram Ads
                                                                                                                                                                                              • Instagram Ads (2)
                                                                                                                                                                                              • Instagram Ads (3)
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                                                                                                                                                                                                $240 billion

                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                Advanced Ad Targeting

                                                                                                                                                                                                Advanced Targeting

                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                Advanced Targeting

                                                                                                                                                                                                ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                Third-Party Databases

                                                                                                                                                                                                Combine Facebook data and interest targeting

                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                Workforce Targeting

                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                $240 billion

                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                Some Facts About Facebook

                                                                                                                                                                                                Before We Move On Water Breakhellip

                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                Number of monthly active users144 billion

                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                Lead Ads

                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                Instagram Ads

                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                Instagram Ads

                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                Instagram Ads

                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                Account Based Social Selling

                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                Wal-Mart

                                                                                                                                                                                                7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                                                                                                Wal-Mart Inception

                                                                                                                                                                                                teedubya

                                                                                                                                                                                                Sniply sniply httpsniply

                                                                                                                                                                                                2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                                                                                Starbucks Inception

                                                                                                                                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                Native Adverti$$$ng

                                                                                                                                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                ccpglobalcomcmworld teedubya

                                                                                                                                                                                                Pinterest Advertising

                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                Twitter Advertising

                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                TWITTER ADVERTISING OPTIONS

                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                                                                This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                                                                Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                                                                BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                                                                Promoted Accounts

                                                                                                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                                                                Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                                                                MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                                                                Promoted Trends

                                                                                                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                                                                A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                                                                Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                                                                AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                                                                Promoted Tweets

                                                                                                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                Geo

                                                                                                                                                                                                Target users based on

                                                                                                                                                                                                geographic location

                                                                                                                                                                                                Narrow in on key markets

                                                                                                                                                                                                Search

                                                                                                                                                                                                Target users who are searching

                                                                                                                                                                                                on relevant keywords

                                                                                                                                                                                                Ensure relevancy

                                                                                                                                                                                                Followers

                                                                                                                                                                                                Target your Followers

                                                                                                                                                                                                Leverage brand advocates

                                                                                                                                                                                                Interest

                                                                                                                                                                                                Target users based on their

                                                                                                                                                                                                interests

                                                                                                                                                                                                Resonate with users

                                                                                                                                                                                                Mobile

                                                                                                                                                                                                Target users on the go

                                                                                                                                                                                                Reach at point-of-purchase

                                                                                                                                                                                                Look-a-likes

                                                                                                                                                                                                Target users who are similar to your followers

                                                                                                                                                                                                Increase potential reach

                                                                                                                                                                                                Gender

                                                                                                                                                                                                Target users based on gender

                                                                                                                                                                                                Ensure Interest

                                                                                                                                                                                                relevancy

                                                                                                                                                                                                Twitter Targeting Tools

                                                                                                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                YouTube Ads

                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                Outbrain Outbrain httpoutbraincom

                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                Taboola Taboola httptaboolacom

                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                Facebook Talent Acquisition

                                                                                                                                                                                                Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                                                bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                                                bull lower your recruiting costs and save you time

                                                                                                                                                                                                bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                Target Your Candidates

                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                Hero Image

                                                                                                                                                                                                wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                Women Engineers

                                                                                                                                                                                                wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                Culture

                                                                                                                                                                                                >

                                                                                                                                                                                                Drive Candidates to Your Funnel

                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                teedubya

                                                                                                                                                                                                Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                Reach Your Recruiting Goals

                                                                                                                                                                                                14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                                And Growinghellip

                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                teedubya

                                                                                                                                                                                                17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                                • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                                                                                                • Slide 2
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                                                                                                                                                                                                • Confusing
                                                                                                                                                                                                • Slide 14
                                                                                                                                                                                                • Silos and Silos of Data
                                                                                                                                                                                                • Slide 16
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                                                                                                                                                                                                • Coordinate Your Efforts
                                                                                                                                                                                                • Slide 19
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                                                                                                                                                                                                • Slide 21
                                                                                                                                                                                                • Why Content Marketing
                                                                                                                                                                                                • Slide 23
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                                                                                                                                                                                                • Content
                                                                                                                                                                                                • Slide 27
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                                                                                                                                                                                                • Slide 31
                                                                                                                                                                                                • Content Creation
                                                                                                                                                                                                • Slide 33
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                                                                                                                                                                                                • Content Planning amp Research
                                                                                                                                                                                                • Slide 38
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                                                                                                                                                                                                • Content Curation
                                                                                                                                                                                                • Slide 41
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                                                                                                                                                                                                • Content Scheduling amp distribution
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                                                                                                                                                                                                • Content Amplification Tactics
                                                                                                                                                                                                • Slide 53
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                                                                                                                                                                                                • Ways to Promote
                                                                                                                                                                                                • Slide 58
                                                                                                                                                                                                • Google Buy Button on SERPS
                                                                                                                                                                                                • Slide 60
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                                                                                                                                                                                                • Influencer Outreach
                                                                                                                                                                                                • Slide 66
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                                                                                                                                                                                                • Paid Search and SEO
                                                                                                                                                                                                • Slide 89
                                                                                                                                                                                                • Slide 90
                                                                                                                                                                                                • Harness data explosion for better ad predictions
                                                                                                                                                                                                • Slide 92
                                                                                                                                                                                                • Content Paid Amplification
                                                                                                                                                                                                • Slide 94
                                                                                                                                                                                                • Interest Graph Actions on Content
                                                                                                                                                                                                • Slide 96
                                                                                                                                                                                                • Impact of Targeted Social Advertising
                                                                                                                                                                                                • Slide 98
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                                                                                                                                                                                                • Before We Move On Water Breakhellip
                                                                                                                                                                                                • Slide 113
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                                                                                                                                                                                                • Instagram Ads
                                                                                                                                                                                                • Instagram Ads (2)
                                                                                                                                                                                                • Instagram Ads (3)
                                                                                                                                                                                                • Slide 124
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                                                                                                                                                                                                  Advanced Targeting

                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                  Advanced Targeting

                                                                                                                                                                                                  ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                  Third-Party Databases

                                                                                                                                                                                                  Combine Facebook data and interest targeting

                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                  Workforce Targeting

                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                  Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                  $240 billion

                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                  Some Facts About Facebook

                                                                                                                                                                                                  Before We Move On Water Breakhellip

                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                  Number of monthly active users144 billion

                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                  Lead Ads

                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                  Instagram Ads

                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                  Instagram Ads

                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                  Instagram Ads

                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                  Account Based Social Selling

                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                  Wal-Mart

                                                                                                                                                                                                  7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                                                                                                  Wal-Mart Inception

                                                                                                                                                                                                  teedubya

                                                                                                                                                                                                  Sniply sniply httpsniply

                                                                                                                                                                                                  2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                                                                                  Starbucks Inception

                                                                                                                                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                  Native Adverti$$$ng

                                                                                                                                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                  ccpglobalcomcmworld teedubya

                                                                                                                                                                                                  Pinterest Advertising

                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                  ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                  StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                  Twitter Advertising

                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                  TWITTER ADVERTISING OPTIONS

                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                  Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                                                                  This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                                                                  Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                                                                  BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                                                                  Promoted Accounts

                                                                                                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                  Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                                                                  Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                                                                  MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                                                                  Promoted Trends

                                                                                                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                  Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                                                                  A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                                                                  Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                                                                  AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                                                                  Promoted Tweets

                                                                                                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                  Geo

                                                                                                                                                                                                  Target users based on

                                                                                                                                                                                                  geographic location

                                                                                                                                                                                                  Narrow in on key markets

                                                                                                                                                                                                  Search

                                                                                                                                                                                                  Target users who are searching

                                                                                                                                                                                                  on relevant keywords

                                                                                                                                                                                                  Ensure relevancy

                                                                                                                                                                                                  Followers

                                                                                                                                                                                                  Target your Followers

                                                                                                                                                                                                  Leverage brand advocates

                                                                                                                                                                                                  Interest

                                                                                                                                                                                                  Target users based on their

                                                                                                                                                                                                  interests

                                                                                                                                                                                                  Resonate with users

                                                                                                                                                                                                  Mobile

                                                                                                                                                                                                  Target users on the go

                                                                                                                                                                                                  Reach at point-of-purchase

                                                                                                                                                                                                  Look-a-likes

                                                                                                                                                                                                  Target users who are similar to your followers

                                                                                                                                                                                                  Increase potential reach

                                                                                                                                                                                                  Gender

                                                                                                                                                                                                  Target users based on gender

                                                                                                                                                                                                  Ensure Interest

                                                                                                                                                                                                  relevancy

                                                                                                                                                                                                  Twitter Targeting Tools

                                                                                                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                  YouTube Ads

                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                  Outbrain Outbrain httpoutbraincom

                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                  Taboola Taboola httptaboolacom

                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                  Facebook Talent Acquisition

                                                                                                                                                                                                  Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                                                  bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                                                  bull lower your recruiting costs and save you time

                                                                                                                                                                                                  bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                  Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                  Target Your Candidates

                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                  wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                  Hero Image

                                                                                                                                                                                                  wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                  Women Engineers

                                                                                                                                                                                                  wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                  Culture

                                                                                                                                                                                                  >

                                                                                                                                                                                                  Drive Candidates to Your Funnel

                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                  teedubya

                                                                                                                                                                                                  Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                  Reach Your Recruiting Goals

                                                                                                                                                                                                  14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                  Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                                  And Growinghellip

                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                  teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                  teedubya

                                                                                                                                                                                                  17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                  teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                  Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                                  • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                                                                                                  • Slide 2
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                                                                                                                                                                                                  • Confusing
                                                                                                                                                                                                  • Slide 14
                                                                                                                                                                                                  • Silos and Silos of Data
                                                                                                                                                                                                  • Slide 16
                                                                                                                                                                                                  • Slide 17
                                                                                                                                                                                                  • Coordinate Your Efforts
                                                                                                                                                                                                  • Slide 19
                                                                                                                                                                                                  • Slide 20
                                                                                                                                                                                                  • Slide 21
                                                                                                                                                                                                  • Why Content Marketing
                                                                                                                                                                                                  • Slide 23
                                                                                                                                                                                                  • Slide 24
                                                                                                                                                                                                  • Slide 25
                                                                                                                                                                                                  • Content
                                                                                                                                                                                                  • Slide 27
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                                                                                                                                                                                                  • Slide 31
                                                                                                                                                                                                  • Content Creation
                                                                                                                                                                                                  • Slide 33
                                                                                                                                                                                                  • Slide 34
                                                                                                                                                                                                  • Slide 35
                                                                                                                                                                                                  • Slide 36
                                                                                                                                                                                                  • Content Planning amp Research
                                                                                                                                                                                                  • Slide 38
                                                                                                                                                                                                  • Slide 39
                                                                                                                                                                                                  • Content Curation
                                                                                                                                                                                                  • Slide 41
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                                                                                                                                                                                                  • Content Scheduling amp distribution
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                                                                                                                                                                                                  • Content Amplification Tactics
                                                                                                                                                                                                  • Slide 53
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                                                                                                                                                                                                  • Ways to Promote
                                                                                                                                                                                                  • Slide 58
                                                                                                                                                                                                  • Google Buy Button on SERPS
                                                                                                                                                                                                  • Slide 60
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                                                                                                                                                                                                  • Influencer Outreach
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                                                                                                                                                                                                  • Paid Search and SEO
                                                                                                                                                                                                  • Slide 89
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                                                                                                                                                                                                  • Harness data explosion for better ad predictions
                                                                                                                                                                                                  • Slide 92
                                                                                                                                                                                                  • Content Paid Amplification
                                                                                                                                                                                                  • Slide 94
                                                                                                                                                                                                  • Interest Graph Actions on Content
                                                                                                                                                                                                  • Slide 96
                                                                                                                                                                                                  • Impact of Targeted Social Advertising
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                                                                                                                                                                                                  • Before We Move On Water Breakhellip
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                                                                                                                                                                                                  • Instagram Ads
                                                                                                                                                                                                  • Instagram Ads (2)
                                                                                                                                                                                                  • Instagram Ads (3)
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                                                                                                                                                                                                    Advanced Targeting

                                                                                                                                                                                                    ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                    Third-Party Databases

                                                                                                                                                                                                    Combine Facebook data and interest targeting

                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                    Workforce Targeting

                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                    Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                    $240 billion

                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                    Some Facts About Facebook

                                                                                                                                                                                                    Before We Move On Water Breakhellip

                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                    Number of monthly active users144 billion

                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

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                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

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                                                                                                                                                                                                    Lead Ads

                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

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                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                    Instagram Ads

                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                    Instagram Ads

                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                    Instagram Ads

                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                    Account Based Social Selling

                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                    Wal-Mart

                                                                                                                                                                                                    7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                                                                                                    Wal-Mart Inception

                                                                                                                                                                                                    teedubya

                                                                                                                                                                                                    Sniply sniply httpsniply

                                                                                                                                                                                                    2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                                                                                    Starbucks Inception

                                                                                                                                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                    Native Adverti$$$ng

                                                                                                                                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                    ccpglobalcomcmworld teedubya

                                                                                                                                                                                                    Pinterest Advertising

                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                    ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                    StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                    Twitter Advertising

                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                    TWITTER ADVERTISING OPTIONS

                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                    Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                                                                    This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                                                                    Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                                                                    BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                                                                    Promoted Accounts

                                                                                                                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                    Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                                                                    Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                                                                    MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                                                                    Promoted Trends

                                                                                                                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                    Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                                                                    A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                                                                    Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                                                                    AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                                                                    Promoted Tweets

                                                                                                                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                    Geo

                                                                                                                                                                                                    Target users based on

                                                                                                                                                                                                    geographic location

                                                                                                                                                                                                    Narrow in on key markets

                                                                                                                                                                                                    Search

                                                                                                                                                                                                    Target users who are searching

                                                                                                                                                                                                    on relevant keywords

                                                                                                                                                                                                    Ensure relevancy

                                                                                                                                                                                                    Followers

                                                                                                                                                                                                    Target your Followers

                                                                                                                                                                                                    Leverage brand advocates

                                                                                                                                                                                                    Interest

                                                                                                                                                                                                    Target users based on their

                                                                                                                                                                                                    interests

                                                                                                                                                                                                    Resonate with users

                                                                                                                                                                                                    Mobile

                                                                                                                                                                                                    Target users on the go

                                                                                                                                                                                                    Reach at point-of-purchase

                                                                                                                                                                                                    Look-a-likes

                                                                                                                                                                                                    Target users who are similar to your followers

                                                                                                                                                                                                    Increase potential reach

                                                                                                                                                                                                    Gender

                                                                                                                                                                                                    Target users based on gender

                                                                                                                                                                                                    Ensure Interest

                                                                                                                                                                                                    relevancy

                                                                                                                                                                                                    Twitter Targeting Tools

                                                                                                                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                    YouTube Ads

                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                    Outbrain Outbrain httpoutbraincom

                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                    Taboola Taboola httptaboolacom

                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                    Facebook Talent Acquisition

                                                                                                                                                                                                    Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                                                    bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                                                    bull lower your recruiting costs and save you time

                                                                                                                                                                                                    bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                    Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                    Target Your Candidates

                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                    wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                    Hero Image

                                                                                                                                                                                                    wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                    Women Engineers

                                                                                                                                                                                                    wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                    Culture

                                                                                                                                                                                                    >

                                                                                                                                                                                                    Drive Candidates to Your Funnel

                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                    teedubya

                                                                                                                                                                                                    Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                    Reach Your Recruiting Goals

                                                                                                                                                                                                    14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                    Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                                    And Growinghellip

                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                    teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                    teedubya

                                                                                                                                                                                                    17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                    teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                    Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                                    • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                                                                                                    • Slide 2
                                                                                                                                                                                                    • Slide 3
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                                                                                                                                                                                                    • Slide 11
                                                                                                                                                                                                    • Slide 12
                                                                                                                                                                                                    • Confusing
                                                                                                                                                                                                    • Slide 14
                                                                                                                                                                                                    • Silos and Silos of Data
                                                                                                                                                                                                    • Slide 16
                                                                                                                                                                                                    • Slide 17
                                                                                                                                                                                                    • Coordinate Your Efforts
                                                                                                                                                                                                    • Slide 19
                                                                                                                                                                                                    • Slide 20
                                                                                                                                                                                                    • Slide 21
                                                                                                                                                                                                    • Why Content Marketing
                                                                                                                                                                                                    • Slide 23
                                                                                                                                                                                                    • Slide 24
                                                                                                                                                                                                    • Slide 25
                                                                                                                                                                                                    • Content
                                                                                                                                                                                                    • Slide 27
                                                                                                                                                                                                    • Slide 28
                                                                                                                                                                                                    • Slide 29
                                                                                                                                                                                                    • Slide 30
                                                                                                                                                                                                    • Slide 31
                                                                                                                                                                                                    • Content Creation
                                                                                                                                                                                                    • Slide 33
                                                                                                                                                                                                    • Slide 34
                                                                                                                                                                                                    • Slide 35
                                                                                                                                                                                                    • Slide 36
                                                                                                                                                                                                    • Content Planning amp Research
                                                                                                                                                                                                    • Slide 38
                                                                                                                                                                                                    • Slide 39
                                                                                                                                                                                                    • Content Curation
                                                                                                                                                                                                    • Slide 41
                                                                                                                                                                                                    • Slide 42
                                                                                                                                                                                                    • Slide 43
                                                                                                                                                                                                    • Content Scheduling amp distribution
                                                                                                                                                                                                    • Slide 45
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                                                                                                                                                                                                    • Slide 50
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                                                                                                                                                                                                    • Content Amplification Tactics
                                                                                                                                                                                                    • Slide 53
                                                                                                                                                                                                    • Slide 54
                                                                                                                                                                                                    • Slide 55
                                                                                                                                                                                                    • Slide 56
                                                                                                                                                                                                    • Ways to Promote
                                                                                                                                                                                                    • Slide 58
                                                                                                                                                                                                    • Google Buy Button on SERPS
                                                                                                                                                                                                    • Slide 60
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                                                                                                                                                                                                    • Slide 63
                                                                                                                                                                                                    • Slide 64
                                                                                                                                                                                                    • Influencer Outreach
                                                                                                                                                                                                    • Slide 66
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                                                                                                                                                                                                    • Slide 87
                                                                                                                                                                                                    • Paid Search and SEO
                                                                                                                                                                                                    • Slide 89
                                                                                                                                                                                                    • Slide 90
                                                                                                                                                                                                    • Harness data explosion for better ad predictions
                                                                                                                                                                                                    • Slide 92
                                                                                                                                                                                                    • Content Paid Amplification
                                                                                                                                                                                                    • Slide 94
                                                                                                                                                                                                    • Interest Graph Actions on Content
                                                                                                                                                                                                    • Slide 96
                                                                                                                                                                                                    • Impact of Targeted Social Advertising
                                                                                                                                                                                                    • Slide 98
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                                                                                                                                                                                                    • Before We Move On Water Breakhellip
                                                                                                                                                                                                    • Slide 113
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                                                                                                                                                                                                    • Instagram Ads
                                                                                                                                                                                                    • Instagram Ads (2)
                                                                                                                                                                                                    • Instagram Ads (3)
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                                                                                                                                                                                                      Third-Party Databases

                                                                                                                                                                                                      Combine Facebook data and interest targeting

                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                      Workforce Targeting

                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                      Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                      $240 billion

                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                      Some Facts About Facebook

                                                                                                                                                                                                      Before We Move On Water Breakhellip

                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                      Number of monthly active users144 billion

                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

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                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

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                                                                                                                                                                                                      Lead Ads

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                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                      Instagram Ads

                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                      Instagram Ads

                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                      Instagram Ads

                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                      Account Based Social Selling

                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                      Wal-Mart

                                                                                                                                                                                                      7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                                                                                                      Wal-Mart Inception

                                                                                                                                                                                                      teedubya

                                                                                                                                                                                                      Sniply sniply httpsniply

                                                                                                                                                                                                      2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                                                                                      Starbucks Inception

                                                                                                                                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                      Native Adverti$$$ng

                                                                                                                                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                      ccpglobalcomcmworld teedubya

                                                                                                                                                                                                      Pinterest Advertising

                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                      ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                      StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                      Twitter Advertising

                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                      TWITTER ADVERTISING OPTIONS

                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                      Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                                                                      This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                                                                      Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                                                                      BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                                                                      Promoted Accounts

                                                                                                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                      Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                                                                      Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                                                                      MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                                                                      Promoted Trends

                                                                                                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                      Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                                                                      A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                                                                      Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                                                                      AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                                                                      Promoted Tweets

                                                                                                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                      Geo

                                                                                                                                                                                                      Target users based on

                                                                                                                                                                                                      geographic location

                                                                                                                                                                                                      Narrow in on key markets

                                                                                                                                                                                                      Search

                                                                                                                                                                                                      Target users who are searching

                                                                                                                                                                                                      on relevant keywords

                                                                                                                                                                                                      Ensure relevancy

                                                                                                                                                                                                      Followers

                                                                                                                                                                                                      Target your Followers

                                                                                                                                                                                                      Leverage brand advocates

                                                                                                                                                                                                      Interest

                                                                                                                                                                                                      Target users based on their

                                                                                                                                                                                                      interests

                                                                                                                                                                                                      Resonate with users

                                                                                                                                                                                                      Mobile

                                                                                                                                                                                                      Target users on the go

                                                                                                                                                                                                      Reach at point-of-purchase

                                                                                                                                                                                                      Look-a-likes

                                                                                                                                                                                                      Target users who are similar to your followers

                                                                                                                                                                                                      Increase potential reach

                                                                                                                                                                                                      Gender

                                                                                                                                                                                                      Target users based on gender

                                                                                                                                                                                                      Ensure Interest

                                                                                                                                                                                                      relevancy

                                                                                                                                                                                                      Twitter Targeting Tools

                                                                                                                                                                                                      teedubyaccpdigitalcomemfl teedubya

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                                                                                                                                                                                                      YouTube Ads

                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                      Outbrain Outbrain httpoutbraincom

                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                      Taboola Taboola httptaboolacom

                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                      Facebook Talent Acquisition

                                                                                                                                                                                                      Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                                                      bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                                                      bull lower your recruiting costs and save you time

                                                                                                                                                                                                      bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                      Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                      Target Your Candidates

                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                      wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                      Hero Image

                                                                                                                                                                                                      wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                      Women Engineers

                                                                                                                                                                                                      wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                      Culture

                                                                                                                                                                                                      >

                                                                                                                                                                                                      Drive Candidates to Your Funnel

                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                      teedubya

                                                                                                                                                                                                      Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                      Reach Your Recruiting Goals

                                                                                                                                                                                                      14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                      Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                                      And Growinghellip

                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                      teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                      teedubya

                                                                                                                                                                                                      17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                      teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                      Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                                      • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                                                                                                      • Slide 2
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                                                                                                                                                                                                      • Confusing
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                                                                                                                                                                                                      • Silos and Silos of Data
                                                                                                                                                                                                      • Slide 16
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                                                                                                                                                                                                      • Coordinate Your Efforts
                                                                                                                                                                                                      • Slide 19
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                                                                                                                                                                                                      • Why Content Marketing
                                                                                                                                                                                                      • Slide 23
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                                                                                                                                                                                                      • Content
                                                                                                                                                                                                      • Slide 27
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                                                                                                                                                                                                      • Content Creation
                                                                                                                                                                                                      • Slide 33
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                                                                                                                                                                                                      • Content Planning amp Research
                                                                                                                                                                                                      • Slide 38
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                                                                                                                                                                                                      • Content Curation
                                                                                                                                                                                                      • Slide 41
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                                                                                                                                                                                                      • Content Scheduling amp distribution
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                                                                                                                                                                                                      • Content Amplification Tactics
                                                                                                                                                                                                      • Slide 53
                                                                                                                                                                                                      • Slide 54
                                                                                                                                                                                                      • Slide 55
                                                                                                                                                                                                      • Slide 56
                                                                                                                                                                                                      • Ways to Promote
                                                                                                                                                                                                      • Slide 58
                                                                                                                                                                                                      • Google Buy Button on SERPS
                                                                                                                                                                                                      • Slide 60
                                                                                                                                                                                                      • Slide 61
                                                                                                                                                                                                      • Slide 62
                                                                                                                                                                                                      • Slide 63
                                                                                                                                                                                                      • Slide 64
                                                                                                                                                                                                      • Influencer Outreach
                                                                                                                                                                                                      • Slide 66
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                                                                                                                                                                                                      • Slide 85
                                                                                                                                                                                                      • Slide 86
                                                                                                                                                                                                      • Slide 87
                                                                                                                                                                                                      • Paid Search and SEO
                                                                                                                                                                                                      • Slide 89
                                                                                                                                                                                                      • Slide 90
                                                                                                                                                                                                      • Harness data explosion for better ad predictions
                                                                                                                                                                                                      • Slide 92
                                                                                                                                                                                                      • Content Paid Amplification
                                                                                                                                                                                                      • Slide 94
                                                                                                                                                                                                      • Interest Graph Actions on Content
                                                                                                                                                                                                      • Slide 96
                                                                                                                                                                                                      • Impact of Targeted Social Advertising
                                                                                                                                                                                                      • Slide 98
                                                                                                                                                                                                      • Slide 99
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                                                                                                                                                                                                      • Slide 111
                                                                                                                                                                                                      • Before We Move On Water Breakhellip
                                                                                                                                                                                                      • Slide 113
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                                                                                                                                                                                                      • Instagram Ads
                                                                                                                                                                                                      • Instagram Ads (2)
                                                                                                                                                                                                      • Instagram Ads (3)
                                                                                                                                                                                                      • Slide 124
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                                                                                                                                                                                                        Workforce Targeting

                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                        Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                        $240 billion

                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                        Some Facts About Facebook

                                                                                                                                                                                                        Before We Move On Water Breakhellip

                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                        Number of monthly active users144 billion

                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                        Lead Ads

                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

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                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                        Instagram Ads

                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                        Instagram Ads

                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                        Instagram Ads

                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                        Account Based Social Selling

                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                        Wal-Mart

                                                                                                                                                                                                        7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                                                                                                        Wal-Mart Inception

                                                                                                                                                                                                        teedubya

                                                                                                                                                                                                        Sniply sniply httpsniply

                                                                                                                                                                                                        2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                                                                                        Starbucks Inception

                                                                                                                                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                        Native Adverti$$$ng

                                                                                                                                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                        ccpglobalcomcmworld teedubya

                                                                                                                                                                                                        Pinterest Advertising

                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                        ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                        StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                        Twitter Advertising

                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                        TWITTER ADVERTISING OPTIONS

                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                        Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                                                                        This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                                                                        Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                                                                        BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                                                                        Promoted Accounts

                                                                                                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                        Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                                                                        Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                                                                        MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                                                                        Promoted Trends

                                                                                                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                        Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                                                                        A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                                                                        Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                                                                        AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                                                                        Promoted Tweets

                                                                                                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                        Geo

                                                                                                                                                                                                        Target users based on

                                                                                                                                                                                                        geographic location

                                                                                                                                                                                                        Narrow in on key markets

                                                                                                                                                                                                        Search

                                                                                                                                                                                                        Target users who are searching

                                                                                                                                                                                                        on relevant keywords

                                                                                                                                                                                                        Ensure relevancy

                                                                                                                                                                                                        Followers

                                                                                                                                                                                                        Target your Followers

                                                                                                                                                                                                        Leverage brand advocates

                                                                                                                                                                                                        Interest

                                                                                                                                                                                                        Target users based on their

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                                                                                                                                                                                                        Resonate with users

                                                                                                                                                                                                        Mobile

                                                                                                                                                                                                        Target users on the go

                                                                                                                                                                                                        Reach at point-of-purchase

                                                                                                                                                                                                        Look-a-likes

                                                                                                                                                                                                        Target users who are similar to your followers

                                                                                                                                                                                                        Increase potential reach

                                                                                                                                                                                                        Gender

                                                                                                                                                                                                        Target users based on gender

                                                                                                                                                                                                        Ensure Interest

                                                                                                                                                                                                        relevancy

                                                                                                                                                                                                        Twitter Targeting Tools

                                                                                                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

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                                                                                                                                                                                                        YouTube Ads

                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                        Outbrain Outbrain httpoutbraincom

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                                                                                                                                                                                                        Taboola Taboola httptaboolacom

                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                        Facebook Talent Acquisition

                                                                                                                                                                                                        Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                                                        bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                                                        bull lower your recruiting costs and save you time

                                                                                                                                                                                                        bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                        Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                        Target Your Candidates

                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                        wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                        Hero Image

                                                                                                                                                                                                        wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                        Women Engineers

                                                                                                                                                                                                        wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                        Culture

                                                                                                                                                                                                        >

                                                                                                                                                                                                        Drive Candidates to Your Funnel

                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                        teedubya

                                                                                                                                                                                                        Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                        Reach Your Recruiting Goals

                                                                                                                                                                                                        14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                        Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                                        And Growinghellip

                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                        teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                        teedubya

                                                                                                                                                                                                        17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

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                                                                                                                                                                                                        teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                        Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                                        • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                                                                                                        • Slide 2
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                                                                                                                                                                                                        • Confusing
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                                                                                                                                                                                                        • Silos and Silos of Data
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                                                                                                                                                                                                        • Coordinate Your Efforts
                                                                                                                                                                                                        • Slide 19
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                                                                                                                                                                                                        • Why Content Marketing
                                                                                                                                                                                                        • Slide 23
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                                                                                                                                                                                                        • Slide 25
                                                                                                                                                                                                        • Content
                                                                                                                                                                                                        • Slide 27
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                                                                                                                                                                                                        • Content Creation
                                                                                                                                                                                                        • Slide 33
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                                                                                                                                                                                                        • Content Planning amp Research
                                                                                                                                                                                                        • Slide 38
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                                                                                                                                                                                                        • Content Curation
                                                                                                                                                                                                        • Slide 41
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                                                                                                                                                                                                        • Content Scheduling amp distribution
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                                                                                                                                                                                                        • Content Amplification Tactics
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                                                                                                                                                                                                        • Ways to Promote
                                                                                                                                                                                                        • Slide 58
                                                                                                                                                                                                        • Google Buy Button on SERPS
                                                                                                                                                                                                        • Slide 60
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                                                                                                                                                                                                        • Influencer Outreach
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                                                                                                                                                                                                        • Paid Search and SEO
                                                                                                                                                                                                        • Slide 89
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                                                                                                                                                                                                        • Harness data explosion for better ad predictions
                                                                                                                                                                                                        • Slide 92
                                                                                                                                                                                                        • Content Paid Amplification
                                                                                                                                                                                                        • Slide 94
                                                                                                                                                                                                        • Interest Graph Actions on Content
                                                                                                                                                                                                        • Slide 96
                                                                                                                                                                                                        • Impact of Targeted Social Advertising
                                                                                                                                                                                                        • Slide 98
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                                                                                                                                                                                                        • Before We Move On Water Breakhellip
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                                                                                                                                                                                                        • Instagram Ads
                                                                                                                                                                                                        • Instagram Ads (2)
                                                                                                                                                                                                        • Instagram Ads (3)
                                                                                                                                                                                                        • Slide 124
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                                                                                                                                                                                                          Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                          $240 billion

                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                          Some Facts About Facebook

                                                                                                                                                                                                          Before We Move On Water Breakhellip

                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                          Number of monthly active users144 billion

                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                          Lead Ads

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                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                          Instagram Ads

                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                          Instagram Ads

                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                          Instagram Ads

                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                          Account Based Social Selling

                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                          Wal-Mart

                                                                                                                                                                                                          7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                                                                                                          Wal-Mart Inception

                                                                                                                                                                                                          teedubya

                                                                                                                                                                                                          Sniply sniply httpsniply

                                                                                                                                                                                                          2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                                                                                          Starbucks Inception

                                                                                                                                                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                          Native Adverti$$$ng

                                                                                                                                                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                          ccpglobalcomcmworld teedubya

                                                                                                                                                                                                          Pinterest Advertising

                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                          ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                          StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                                                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                          Twitter Advertising

                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                          TWITTER ADVERTISING OPTIONS

                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                          Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                                                                          This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                                                                          Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                                                                          BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                                                                          Promoted Accounts

                                                                                                                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                          Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                                                                          Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                                                                          MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                                                                          Promoted Trends

                                                                                                                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                          Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                                                                          A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                                                                          Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                                                                          AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                                                                          Promoted Tweets

                                                                                                                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                          Geo

                                                                                                                                                                                                          Target users based on

                                                                                                                                                                                                          geographic location

                                                                                                                                                                                                          Narrow in on key markets

                                                                                                                                                                                                          Search

                                                                                                                                                                                                          Target users who are searching

                                                                                                                                                                                                          on relevant keywords

                                                                                                                                                                                                          Ensure relevancy

                                                                                                                                                                                                          Followers

                                                                                                                                                                                                          Target your Followers

                                                                                                                                                                                                          Leverage brand advocates

                                                                                                                                                                                                          Interest

                                                                                                                                                                                                          Target users based on their

                                                                                                                                                                                                          interests

                                                                                                                                                                                                          Resonate with users

                                                                                                                                                                                                          Mobile

                                                                                                                                                                                                          Target users on the go

                                                                                                                                                                                                          Reach at point-of-purchase

                                                                                                                                                                                                          Look-a-likes

                                                                                                                                                                                                          Target users who are similar to your followers

                                                                                                                                                                                                          Increase potential reach

                                                                                                                                                                                                          Gender

                                                                                                                                                                                                          Target users based on gender

                                                                                                                                                                                                          Ensure Interest

                                                                                                                                                                                                          relevancy

                                                                                                                                                                                                          Twitter Targeting Tools

                                                                                                                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                          YouTube Ads

                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                          Outbrain Outbrain httpoutbraincom

                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                          Taboola Taboola httptaboolacom

                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                          Facebook Talent Acquisition

                                                                                                                                                                                                          Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                                                          bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                                                          bull lower your recruiting costs and save you time

                                                                                                                                                                                                          bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                          Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                          Target Your Candidates

                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                          wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                          Hero Image

                                                                                                                                                                                                          wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                          Women Engineers

                                                                                                                                                                                                          wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                          Culture

                                                                                                                                                                                                          >

                                                                                                                                                                                                          Drive Candidates to Your Funnel

                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                          teedubya

                                                                                                                                                                                                          Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                          Reach Your Recruiting Goals

                                                                                                                                                                                                          14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                          Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                                          And Growinghellip

                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                          teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                          teedubya

                                                                                                                                                                                                          17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                          teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                          Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                                          • Actionable Ways Strategies and Technologies to Amplify Your C
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                                                                                                                                                                                                          • Confusing
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                                                                                                                                                                                                          • Silos and Silos of Data
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                                                                                                                                                                                                          • Coordinate Your Efforts
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                                                                                                                                                                                                          • Why Content Marketing
                                                                                                                                                                                                          • Slide 23
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                                                                                                                                                                                                          • Content
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                                                                                                                                                                                                          • Content Creation
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                                                                                                                                                                                                          • Content Planning amp Research
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                                                                                                                                                                                                          • Content Curation
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                                                                                                                                                                                                          • Content Scheduling amp distribution
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                                                                                                                                                                                                          • Content Amplification Tactics
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                                                                                                                                                                                                          • Ways to Promote
                                                                                                                                                                                                          • Slide 58
                                                                                                                                                                                                          • Google Buy Button on SERPS
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                                                                                                                                                                                                          • Influencer Outreach
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                                                                                                                                                                                                          • Paid Search and SEO
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                                                                                                                                                                                                          • Harness data explosion for better ad predictions
                                                                                                                                                                                                          • Slide 92
                                                                                                                                                                                                          • Content Paid Amplification
                                                                                                                                                                                                          • Slide 94
                                                                                                                                                                                                          • Interest Graph Actions on Content
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                                                                                                                                                                                                          • Impact of Targeted Social Advertising
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                                                                                                                                                                                                          • Before We Move On Water Breakhellip
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                                                                                                                                                                                                          • Instagram Ads
                                                                                                                                                                                                          • Instagram Ads (2)
                                                                                                                                                                                                          • Instagram Ads (3)
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                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                            $240 billion

                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                            Some Facts About Facebook

                                                                                                                                                                                                            Before We Move On Water Breakhellip

                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                            Number of monthly active users144 billion

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                                                                                                                                                                                                            Lead Ads

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                                                                                                                                                                                                            Instagram Ads

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                                                                                                                                                                                                            Instagram Ads

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                                                                                                                                                                                                            Instagram Ads

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                                                                                                                                                                                                            Account Based Social Selling

                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                            Wal-Mart

                                                                                                                                                                                                            7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                                                                                                            Wal-Mart Inception

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                                                                                                                                                                                                            Sniply sniply httpsniply

                                                                                                                                                                                                            2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                                                                                            Starbucks Inception

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                                                                                                                                                                                                            Native Adverti$$$ng

                                                                                                                                                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

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                                                                                                                                                                                                            Pinterest Advertising

                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                            ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                            StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                                                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                            Twitter Advertising

                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                            TWITTER ADVERTISING OPTIONS

                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                            Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                                                                            This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                                                                            Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                                                                            BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                                                                            Promoted Accounts

                                                                                                                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                            Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                                                                            Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                                                                            MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                                                                            Promoted Trends

                                                                                                                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                            Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                                                                            A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                                                                            Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                                                                            AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                                                                            Promoted Tweets

                                                                                                                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                            Geo

                                                                                                                                                                                                            Target users based on

                                                                                                                                                                                                            geographic location

                                                                                                                                                                                                            Narrow in on key markets

                                                                                                                                                                                                            Search

                                                                                                                                                                                                            Target users who are searching

                                                                                                                                                                                                            on relevant keywords

                                                                                                                                                                                                            Ensure relevancy

                                                                                                                                                                                                            Followers

                                                                                                                                                                                                            Target your Followers

                                                                                                                                                                                                            Leverage brand advocates

                                                                                                                                                                                                            Interest

                                                                                                                                                                                                            Target users based on their

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                                                                                                                                                                                                            Resonate with users

                                                                                                                                                                                                            Mobile

                                                                                                                                                                                                            Target users on the go

                                                                                                                                                                                                            Reach at point-of-purchase

                                                                                                                                                                                                            Look-a-likes

                                                                                                                                                                                                            Target users who are similar to your followers

                                                                                                                                                                                                            Increase potential reach

                                                                                                                                                                                                            Gender

                                                                                                                                                                                                            Target users based on gender

                                                                                                                                                                                                            Ensure Interest

                                                                                                                                                                                                            relevancy

                                                                                                                                                                                                            Twitter Targeting Tools

                                                                                                                                                                                                            teedubyaccpdigitalcomemfl teedubya

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                                                                                                                                                                                                            YouTube Ads

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                                                                                                                                                                                                            Outbrain Outbrain httpoutbraincom

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                                                                                                                                                                                                            Taboola Taboola httptaboolacom

                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                            Facebook Talent Acquisition

                                                                                                                                                                                                            Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                                                            bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                                                            bull lower your recruiting costs and save you time

                                                                                                                                                                                                            bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                            Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                            Target Your Candidates

                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                            wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                            Hero Image

                                                                                                                                                                                                            wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                            Women Engineers

                                                                                                                                                                                                            wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                            Culture

                                                                                                                                                                                                            >

                                                                                                                                                                                                            Drive Candidates to Your Funnel

                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                            teedubya

                                                                                                                                                                                                            Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                            Reach Your Recruiting Goals

                                                                                                                                                                                                            14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                            Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                                            And Growinghellip

                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                            teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

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                                                                                                                                                                                                            17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                            teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                            Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                                            • Actionable Ways Strategies and Technologies to Amplify Your C
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                                                                                                                                                                                                            • Confusing
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                                                                                                                                                                                                            • Silos and Silos of Data
                                                                                                                                                                                                            • Slide 16
                                                                                                                                                                                                            • Slide 17
                                                                                                                                                                                                            • Coordinate Your Efforts
                                                                                                                                                                                                            • Slide 19
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                                                                                                                                                                                                            • Slide 21
                                                                                                                                                                                                            • Why Content Marketing
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                                                                                                                                                                                                            • Content
                                                                                                                                                                                                            • Slide 27
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                                                                                                                                                                                                            • Content Creation
                                                                                                                                                                                                            • Slide 33
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                                                                                                                                                                                                            • Content Planning amp Research
                                                                                                                                                                                                            • Slide 38
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                                                                                                                                                                                                            • Content Curation
                                                                                                                                                                                                            • Slide 41
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                                                                                                                                                                                                            • Content Scheduling amp distribution
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                                                                                                                                                                                                            • Content Amplification Tactics
                                                                                                                                                                                                            • Slide 53
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                                                                                                                                                                                                            • Slide 56
                                                                                                                                                                                                            • Ways to Promote
                                                                                                                                                                                                            • Slide 58
                                                                                                                                                                                                            • Google Buy Button on SERPS
                                                                                                                                                                                                            • Slide 60
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                                                                                                                                                                                                            • Influencer Outreach
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                                                                                                                                                                                                            • Paid Search and SEO
                                                                                                                                                                                                            • Slide 89
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                                                                                                                                                                                                            • Harness data explosion for better ad predictions
                                                                                                                                                                                                            • Slide 92
                                                                                                                                                                                                            • Content Paid Amplification
                                                                                                                                                                                                            • Slide 94
                                                                                                                                                                                                            • Interest Graph Actions on Content
                                                                                                                                                                                                            • Slide 96
                                                                                                                                                                                                            • Impact of Targeted Social Advertising
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                                                                                                                                                                                                            • Before We Move On Water Breakhellip
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                                                                                                                                                                                                            • Instagram Ads
                                                                                                                                                                                                            • Instagram Ads (2)
                                                                                                                                                                                                            • Instagram Ads (3)
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                                                                                                                                                                                                              $240 billion

                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                              Some Facts About Facebook

                                                                                                                                                                                                              Before We Move On Water Breakhellip

                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                              Number of monthly active users144 billion

                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                              Lead Ads

                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                              Instagram Ads

                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                              Instagram Ads

                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                              Instagram Ads

                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                              Account Based Social Selling

                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                              Wal-Mart

                                                                                                                                                                                                              7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                                                                                                              Wal-Mart Inception

                                                                                                                                                                                                              teedubya

                                                                                                                                                                                                              Sniply sniply httpsniply

                                                                                                                                                                                                              2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                                                                                              Starbucks Inception

                                                                                                                                                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                              Native Adverti$$$ng

                                                                                                                                                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                              ccpglobalcomcmworld teedubya

                                                                                                                                                                                                              Pinterest Advertising

                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                              ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                              StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                                                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                              Twitter Advertising

                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                              TWITTER ADVERTISING OPTIONS

                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                              Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                                                                              This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                                                                              Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                                                                              BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                                                                              Promoted Accounts

                                                                                                                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                              Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                                                                              Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                                                                              MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                                                                              Promoted Trends

                                                                                                                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                              Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                                                                              A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                                                                              Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                                                                              AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                                                                              Promoted Tweets

                                                                                                                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                              Geo

                                                                                                                                                                                                              Target users based on

                                                                                                                                                                                                              geographic location

                                                                                                                                                                                                              Narrow in on key markets

                                                                                                                                                                                                              Search

                                                                                                                                                                                                              Target users who are searching

                                                                                                                                                                                                              on relevant keywords

                                                                                                                                                                                                              Ensure relevancy

                                                                                                                                                                                                              Followers

                                                                                                                                                                                                              Target your Followers

                                                                                                                                                                                                              Leverage brand advocates

                                                                                                                                                                                                              Interest

                                                                                                                                                                                                              Target users based on their

                                                                                                                                                                                                              interests

                                                                                                                                                                                                              Resonate with users

                                                                                                                                                                                                              Mobile

                                                                                                                                                                                                              Target users on the go

                                                                                                                                                                                                              Reach at point-of-purchase

                                                                                                                                                                                                              Look-a-likes

                                                                                                                                                                                                              Target users who are similar to your followers

                                                                                                                                                                                                              Increase potential reach

                                                                                                                                                                                                              Gender

                                                                                                                                                                                                              Target users based on gender

                                                                                                                                                                                                              Ensure Interest

                                                                                                                                                                                                              relevancy

                                                                                                                                                                                                              Twitter Targeting Tools

                                                                                                                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                              YouTube Ads

                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                              Outbrain Outbrain httpoutbraincom

                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                              Taboola Taboola httptaboolacom

                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                              Facebook Talent Acquisition

                                                                                                                                                                                                              Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                                                              bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                                                              bull lower your recruiting costs and save you time

                                                                                                                                                                                                              bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                              Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                              Target Your Candidates

                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                              wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                              Hero Image

                                                                                                                                                                                                              wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                              Women Engineers

                                                                                                                                                                                                              wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                              Culture

                                                                                                                                                                                                              >

                                                                                                                                                                                                              Drive Candidates to Your Funnel

                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                              teedubya

                                                                                                                                                                                                              Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                              Reach Your Recruiting Goals

                                                                                                                                                                                                              14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                              Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                                              And Growinghellip

                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                              teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                              teedubya

                                                                                                                                                                                                              17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                              teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                              Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                                              • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                                                                                                              • Slide 2
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                                                                                                                                                                                                              • Confusing
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                                                                                                                                                                                                              • Silos and Silos of Data
                                                                                                                                                                                                              • Slide 16
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                                                                                                                                                                                                              • Coordinate Your Efforts
                                                                                                                                                                                                              • Slide 19
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                                                                                                                                                                                                              • Why Content Marketing
                                                                                                                                                                                                              • Slide 23
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                                                                                                                                                                                                              • Content
                                                                                                                                                                                                              • Slide 27
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                                                                                                                                                                                                              • Content Creation
                                                                                                                                                                                                              • Slide 33
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                                                                                                                                                                                                              • Content Planning amp Research
                                                                                                                                                                                                              • Slide 38
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                                                                                                                                                                                                              • Content Curation
                                                                                                                                                                                                              • Slide 41
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                                                                                                                                                                                                              • Content Scheduling amp distribution
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                                                                                                                                                                                                              • Content Amplification Tactics
                                                                                                                                                                                                              • Slide 53
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                                                                                                                                                                                                              • Ways to Promote
                                                                                                                                                                                                              • Slide 58
                                                                                                                                                                                                              • Google Buy Button on SERPS
                                                                                                                                                                                                              • Slide 60
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                                                                                                                                                                                                              • Influencer Outreach
                                                                                                                                                                                                              • Slide 66
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                                                                                                                                                                                                              • Paid Search and SEO
                                                                                                                                                                                                              • Slide 89
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                                                                                                                                                                                                              • Harness data explosion for better ad predictions
                                                                                                                                                                                                              • Slide 92
                                                                                                                                                                                                              • Content Paid Amplification
                                                                                                                                                                                                              • Slide 94
                                                                                                                                                                                                              • Interest Graph Actions on Content
                                                                                                                                                                                                              • Slide 96
                                                                                                                                                                                                              • Impact of Targeted Social Advertising
                                                                                                                                                                                                              • Slide 98
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                                                                                                                                                                                                              • Before We Move On Water Breakhellip
                                                                                                                                                                                                              • Slide 113
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                                                                                                                                                                                                              • Instagram Ads
                                                                                                                                                                                                              • Instagram Ads (2)
                                                                                                                                                                                                              • Instagram Ads (3)
                                                                                                                                                                                                              • Slide 124
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                                                                                                                                                                                                                Before We Move On Water Breakhellip

                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                Number of monthly active users144 billion

                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

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                                                                                                                                                                                                                Lead Ads

                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                Instagram Ads

                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                Instagram Ads

                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                Instagram Ads

                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                Account Based Social Selling

                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                Wal-Mart

                                                                                                                                                                                                                7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                                                                                                                Wal-Mart Inception

                                                                                                                                                                                                                teedubya

                                                                                                                                                                                                                Sniply sniply httpsniply

                                                                                                                                                                                                                2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                                                                                                Starbucks Inception

                                                                                                                                                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                Native Adverti$$$ng

                                                                                                                                                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                ccpglobalcomcmworld teedubya

                                                                                                                                                                                                                Pinterest Advertising

                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                                                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                Twitter Advertising

                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                TWITTER ADVERTISING OPTIONS

                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                                                                                This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                                                                                Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                                                                                BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                                                                                Promoted Accounts

                                                                                                                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                                                                                Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                                                                                MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                                                                                Promoted Trends

                                                                                                                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                                                                                A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                                                                                Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                                                                                AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                                                                                Promoted Tweets

                                                                                                                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                Geo

                                                                                                                                                                                                                Target users based on

                                                                                                                                                                                                                geographic location

                                                                                                                                                                                                                Narrow in on key markets

                                                                                                                                                                                                                Search

                                                                                                                                                                                                                Target users who are searching

                                                                                                                                                                                                                on relevant keywords

                                                                                                                                                                                                                Ensure relevancy

                                                                                                                                                                                                                Followers

                                                                                                                                                                                                                Target your Followers

                                                                                                                                                                                                                Leverage brand advocates

                                                                                                                                                                                                                Interest

                                                                                                                                                                                                                Target users based on their

                                                                                                                                                                                                                interests

                                                                                                                                                                                                                Resonate with users

                                                                                                                                                                                                                Mobile

                                                                                                                                                                                                                Target users on the go

                                                                                                                                                                                                                Reach at point-of-purchase

                                                                                                                                                                                                                Look-a-likes

                                                                                                                                                                                                                Target users who are similar to your followers

                                                                                                                                                                                                                Increase potential reach

                                                                                                                                                                                                                Gender

                                                                                                                                                                                                                Target users based on gender

                                                                                                                                                                                                                Ensure Interest

                                                                                                                                                                                                                relevancy

                                                                                                                                                                                                                Twitter Targeting Tools

                                                                                                                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                YouTube Ads

                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                Outbrain Outbrain httpoutbraincom

                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                Taboola Taboola httptaboolacom

                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                Facebook Talent Acquisition

                                                                                                                                                                                                                Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                                                                bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                                                                bull lower your recruiting costs and save you time

                                                                                                                                                                                                                bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                Target Your Candidates

                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                Hero Image

                                                                                                                                                                                                                wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                Women Engineers

                                                                                                                                                                                                                wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                Culture

                                                                                                                                                                                                                >

                                                                                                                                                                                                                Drive Candidates to Your Funnel

                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                teedubya

                                                                                                                                                                                                                Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                Reach Your Recruiting Goals

                                                                                                                                                                                                                14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                                                And Growinghellip

                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                teedubya

                                                                                                                                                                                                                17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                                                • Actionable Ways Strategies and Technologies to Amplify Your C
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                                                                                                                                                                                                                • Confusing
                                                                                                                                                                                                                • Slide 14
                                                                                                                                                                                                                • Silos and Silos of Data
                                                                                                                                                                                                                • Slide 16
                                                                                                                                                                                                                • Slide 17
                                                                                                                                                                                                                • Coordinate Your Efforts
                                                                                                                                                                                                                • Slide 19
                                                                                                                                                                                                                • Slide 20
                                                                                                                                                                                                                • Slide 21
                                                                                                                                                                                                                • Why Content Marketing
                                                                                                                                                                                                                • Slide 23
                                                                                                                                                                                                                • Slide 24
                                                                                                                                                                                                                • Slide 25
                                                                                                                                                                                                                • Content
                                                                                                                                                                                                                • Slide 27
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                                                                                                                                                                                                                • Slide 29
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                                                                                                                                                                                                                • Slide 31
                                                                                                                                                                                                                • Content Creation
                                                                                                                                                                                                                • Slide 33
                                                                                                                                                                                                                • Slide 34
                                                                                                                                                                                                                • Slide 35
                                                                                                                                                                                                                • Slide 36
                                                                                                                                                                                                                • Content Planning amp Research
                                                                                                                                                                                                                • Slide 38
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                                                                                                                                                                                                                • Content Curation
                                                                                                                                                                                                                • Slide 41
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                                                                                                                                                                                                                • Content Scheduling amp distribution
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                                                                                                                                                                                                                • Content Amplification Tactics
                                                                                                                                                                                                                • Slide 53
                                                                                                                                                                                                                • Slide 54
                                                                                                                                                                                                                • Slide 55
                                                                                                                                                                                                                • Slide 56
                                                                                                                                                                                                                • Ways to Promote
                                                                                                                                                                                                                • Slide 58
                                                                                                                                                                                                                • Google Buy Button on SERPS
                                                                                                                                                                                                                • Slide 60
                                                                                                                                                                                                                • Slide 61
                                                                                                                                                                                                                • Slide 62
                                                                                                                                                                                                                • Slide 63
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                                                                                                                                                                                                                • Influencer Outreach
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                                                                                                                                                                                                                • Paid Search and SEO
                                                                                                                                                                                                                • Slide 89
                                                                                                                                                                                                                • Slide 90
                                                                                                                                                                                                                • Harness data explosion for better ad predictions
                                                                                                                                                                                                                • Slide 92
                                                                                                                                                                                                                • Content Paid Amplification
                                                                                                                                                                                                                • Slide 94
                                                                                                                                                                                                                • Interest Graph Actions on Content
                                                                                                                                                                                                                • Slide 96
                                                                                                                                                                                                                • Impact of Targeted Social Advertising
                                                                                                                                                                                                                • Slide 98
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                                                                                                                                                                                                                • Before We Move On Water Breakhellip
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                                                                                                                                                                                                                • Instagram Ads
                                                                                                                                                                                                                • Instagram Ads (2)
                                                                                                                                                                                                                • Instagram Ads (3)
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                                                                                                                                                                                                                  Number of monthly active users144 billion

                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                  Lead Ads

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                                                                                                                                                                                                                  Instagram Ads

                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                  Instagram Ads

                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                  Instagram Ads

                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                  Account Based Social Selling

                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                  Wal-Mart

                                                                                                                                                                                                                  7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                                                                                                                  Wal-Mart Inception

                                                                                                                                                                                                                  teedubya

                                                                                                                                                                                                                  Sniply sniply httpsniply

                                                                                                                                                                                                                  2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                                                                                                  Starbucks Inception

                                                                                                                                                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                  Native Adverti$$$ng

                                                                                                                                                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                  ccpglobalcomcmworld teedubya

                                                                                                                                                                                                                  Pinterest Advertising

                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                  ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                  StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                                                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                  Twitter Advertising

                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                  TWITTER ADVERTISING OPTIONS

                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                  Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                                                                                  This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                                                                                  Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                                                                                  BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                                                                                  Promoted Accounts

                                                                                                                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                  Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                                                                                  Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                                                                                  MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                                                                                  Promoted Trends

                                                                                                                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                  Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                                                                                  A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                                                                                  Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                                                                                  AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                                                                                  Promoted Tweets

                                                                                                                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                  Geo

                                                                                                                                                                                                                  Target users based on

                                                                                                                                                                                                                  geographic location

                                                                                                                                                                                                                  Narrow in on key markets

                                                                                                                                                                                                                  Search

                                                                                                                                                                                                                  Target users who are searching

                                                                                                                                                                                                                  on relevant keywords

                                                                                                                                                                                                                  Ensure relevancy

                                                                                                                                                                                                                  Followers

                                                                                                                                                                                                                  Target your Followers

                                                                                                                                                                                                                  Leverage brand advocates

                                                                                                                                                                                                                  Interest

                                                                                                                                                                                                                  Target users based on their

                                                                                                                                                                                                                  interests

                                                                                                                                                                                                                  Resonate with users

                                                                                                                                                                                                                  Mobile

                                                                                                                                                                                                                  Target users on the go

                                                                                                                                                                                                                  Reach at point-of-purchase

                                                                                                                                                                                                                  Look-a-likes

                                                                                                                                                                                                                  Target users who are similar to your followers

                                                                                                                                                                                                                  Increase potential reach

                                                                                                                                                                                                                  Gender

                                                                                                                                                                                                                  Target users based on gender

                                                                                                                                                                                                                  Ensure Interest

                                                                                                                                                                                                                  relevancy

                                                                                                                                                                                                                  Twitter Targeting Tools

                                                                                                                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                  YouTube Ads

                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                  Outbrain Outbrain httpoutbraincom

                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                  Taboola Taboola httptaboolacom

                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                  Facebook Talent Acquisition

                                                                                                                                                                                                                  Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                                                                  bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                                                                  bull lower your recruiting costs and save you time

                                                                                                                                                                                                                  bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                  Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                  Target Your Candidates

                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                  wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                  Hero Image

                                                                                                                                                                                                                  wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                  Women Engineers

                                                                                                                                                                                                                  wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                  Culture

                                                                                                                                                                                                                  >

                                                                                                                                                                                                                  Drive Candidates to Your Funnel

                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                  teedubya

                                                                                                                                                                                                                  Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                  Reach Your Recruiting Goals

                                                                                                                                                                                                                  14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                  Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                                                  And Growinghellip

                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                  teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                  teedubya

                                                                                                                                                                                                                  17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                  teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                  Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                                                  • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                                                                                                                  • Slide 2
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                                                                                                                                                                                                                  • Slide 12
                                                                                                                                                                                                                  • Confusing
                                                                                                                                                                                                                  • Slide 14
                                                                                                                                                                                                                  • Silos and Silos of Data
                                                                                                                                                                                                                  • Slide 16
                                                                                                                                                                                                                  • Slide 17
                                                                                                                                                                                                                  • Coordinate Your Efforts
                                                                                                                                                                                                                  • Slide 19
                                                                                                                                                                                                                  • Slide 20
                                                                                                                                                                                                                  • Slide 21
                                                                                                                                                                                                                  • Why Content Marketing
                                                                                                                                                                                                                  • Slide 23
                                                                                                                                                                                                                  • Slide 24
                                                                                                                                                                                                                  • Slide 25
                                                                                                                                                                                                                  • Content
                                                                                                                                                                                                                  • Slide 27
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                                                                                                                                                                                                                  • Slide 29
                                                                                                                                                                                                                  • Slide 30
                                                                                                                                                                                                                  • Slide 31
                                                                                                                                                                                                                  • Content Creation
                                                                                                                                                                                                                  • Slide 33
                                                                                                                                                                                                                  • Slide 34
                                                                                                                                                                                                                  • Slide 35
                                                                                                                                                                                                                  • Slide 36
                                                                                                                                                                                                                  • Content Planning amp Research
                                                                                                                                                                                                                  • Slide 38
                                                                                                                                                                                                                  • Slide 39
                                                                                                                                                                                                                  • Content Curation
                                                                                                                                                                                                                  • Slide 41
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                                                                                                                                                                                                                  • Slide 43
                                                                                                                                                                                                                  • Content Scheduling amp distribution
                                                                                                                                                                                                                  • Slide 45
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                                                                                                                                                                                                                  • Slide 51
                                                                                                                                                                                                                  • Content Amplification Tactics
                                                                                                                                                                                                                  • Slide 53
                                                                                                                                                                                                                  • Slide 54
                                                                                                                                                                                                                  • Slide 55
                                                                                                                                                                                                                  • Slide 56
                                                                                                                                                                                                                  • Ways to Promote
                                                                                                                                                                                                                  • Slide 58
                                                                                                                                                                                                                  • Google Buy Button on SERPS
                                                                                                                                                                                                                  • Slide 60
                                                                                                                                                                                                                  • Slide 61
                                                                                                                                                                                                                  • Slide 62
                                                                                                                                                                                                                  • Slide 63
                                                                                                                                                                                                                  • Slide 64
                                                                                                                                                                                                                  • Influencer Outreach
                                                                                                                                                                                                                  • Slide 66
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                                                                                                                                                                                                                  • Slide 86
                                                                                                                                                                                                                  • Slide 87
                                                                                                                                                                                                                  • Paid Search and SEO
                                                                                                                                                                                                                  • Slide 89
                                                                                                                                                                                                                  • Slide 90
                                                                                                                                                                                                                  • Harness data explosion for better ad predictions
                                                                                                                                                                                                                  • Slide 92
                                                                                                                                                                                                                  • Content Paid Amplification
                                                                                                                                                                                                                  • Slide 94
                                                                                                                                                                                                                  • Interest Graph Actions on Content
                                                                                                                                                                                                                  • Slide 96
                                                                                                                                                                                                                  • Impact of Targeted Social Advertising
                                                                                                                                                                                                                  • Slide 98
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                                                                                                                                                                                                                  • Before We Move On Water Breakhellip
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                                                                                                                                                                                                                  • Instagram Ads
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                                                                                                                                                                                                                    Twitter offers a variety of paid services to advertisers Promoted accounts

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                                                                                                                                                                                                                    Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

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                                                                                                                                                                                                                    Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

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                                                                                                                                                                                                                    Target users who are searching

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                                                                                                                                                                                                                    Ensure relevancy

                                                                                                                                                                                                                    Followers

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                                                                                                                                                                                                                    Leverage brand advocates

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                                                                                                                                                                                                                    Resonate with users

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                                                                                                                                                                                                                    Increase potential reach

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                                                                                                                                                                                                                    Outbrain Outbrain httpoutbraincom

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                                                                                                                                                                                                                    Taboola Taboola httptaboolacom

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                                                                                                                                                                                                                    Facebook Talent Acquisition

                                                                                                                                                                                                                    Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

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                                                                                                                                                                                                                    Facebook Graph Search allows for Social HR Recruiting

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                                                                                                                                                                                                                    Reach Your Recruiting Goals

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                                                                                                                                                                                                                    Nearly 4000 Marketing TechnologiesOver 40 Categories

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                                                                                                                                                                                                                    17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

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                                                                                                                                                                                                                    • Actionable Ways Strategies and Technologies to Amplify Your C
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                                                                                                                                                                                                                    • Confusing
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                                                                                                                                                                                                                    • Silos and Silos of Data
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                                                                                                                                                                                                                    • Coordinate Your Efforts
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                                                                                                                                                                                                                    • Why Content Marketing
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                                                                                                                                                                                                                    • Content
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                                                                                                                                                                                                                    • Content Creation
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                                                                                                                                                                                                                    • Content Planning amp Research
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                                                                                                                                                                                                                    • Content Curation
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                                                                                                                                                                                                                    • Content Scheduling amp distribution
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                                                                                                                                                                                                                    • Content Amplification Tactics
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                                                                                                                                                                                                                    • Ways to Promote
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                                                                                                                                                                                                                    • Google Buy Button on SERPS
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                                                                                                                                                                                                                    • Influencer Outreach
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                                                                                                                                                                                                                    • Paid Search and SEO
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                                                                                                                                                                                                                    • Harness data explosion for better ad predictions
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                                                                                                                                                                                                                    • Content Paid Amplification
                                                                                                                                                                                                                    • Slide 94
                                                                                                                                                                                                                    • Interest Graph Actions on Content
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                                                                                                                                                                                                                    • Impact of Targeted Social Advertising
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                                                                                                                                                                                                                    • Before We Move On Water Breakhellip
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                                                                                                                                                                                                                    • Instagram Ads
                                                                                                                                                                                                                    • Instagram Ads (2)
                                                                                                                                                                                                                    • Instagram Ads (3)
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                                                                                                                                                                                                                      Lead Ads

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                                                                                                                                                                                                                      Account Based Social Selling

                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                      Wal-Mart

                                                                                                                                                                                                                      7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                                                                                                                      Wal-Mart Inception

                                                                                                                                                                                                                      teedubya

                                                                                                                                                                                                                      Sniply sniply httpsniply

                                                                                                                                                                                                                      2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                                                                                                      Starbucks Inception

                                                                                                                                                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                      Native Adverti$$$ng

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                                                                                                                                                                                                                      Pinterest Advertising

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                                                                                                                                                                                                                      ccpglobalcomcmworld teedubyaReddit Advertising

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                                                                                                                                                                                                                      StumbleUpon Ads ndash stumbleuponcomadvertising

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                                                                                                                                                                                                                      Twitter Advertising

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                                                                                                                                                                                                                      TWITTER ADVERTISING OPTIONS

                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                      Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                                                                                      This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                                                                                      Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                                                                                      BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                                                                                      Promoted Accounts

                                                                                                                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                      Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                                                                                      Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                                                                                      MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                                                                                      Promoted Trends

                                                                                                                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                      Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                                                                                      A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                                                                                      Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                                                                                      AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                                                                                      Promoted Tweets

                                                                                                                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                      Geo

                                                                                                                                                                                                                      Target users based on

                                                                                                                                                                                                                      geographic location

                                                                                                                                                                                                                      Narrow in on key markets

                                                                                                                                                                                                                      Search

                                                                                                                                                                                                                      Target users who are searching

                                                                                                                                                                                                                      on relevant keywords

                                                                                                                                                                                                                      Ensure relevancy

                                                                                                                                                                                                                      Followers

                                                                                                                                                                                                                      Target your Followers

                                                                                                                                                                                                                      Leverage brand advocates

                                                                                                                                                                                                                      Interest

                                                                                                                                                                                                                      Target users based on their

                                                                                                                                                                                                                      interests

                                                                                                                                                                                                                      Resonate with users

                                                                                                                                                                                                                      Mobile

                                                                                                                                                                                                                      Target users on the go

                                                                                                                                                                                                                      Reach at point-of-purchase

                                                                                                                                                                                                                      Look-a-likes

                                                                                                                                                                                                                      Target users who are similar to your followers

                                                                                                                                                                                                                      Increase potential reach

                                                                                                                                                                                                                      Gender

                                                                                                                                                                                                                      Target users based on gender

                                                                                                                                                                                                                      Ensure Interest

                                                                                                                                                                                                                      relevancy

                                                                                                                                                                                                                      Twitter Targeting Tools

                                                                                                                                                                                                                      teedubyaccpdigitalcomemfl teedubya

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                                                                                                                                                                                                                      YouTube Ads

                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                      Outbrain Outbrain httpoutbraincom

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                                                                                                                                                                                                                      Taboola Taboola httptaboolacom

                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                      Facebook Talent Acquisition

                                                                                                                                                                                                                      Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                                                                      bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                                                                      bull lower your recruiting costs and save you time

                                                                                                                                                                                                                      bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                      Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                      Target Your Candidates

                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                      wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                      Hero Image

                                                                                                                                                                                                                      wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                      Women Engineers

                                                                                                                                                                                                                      wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                      Culture

                                                                                                                                                                                                                      >

                                                                                                                                                                                                                      Drive Candidates to Your Funnel

                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                      teedubya

                                                                                                                                                                                                                      Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                      Reach Your Recruiting Goals

                                                                                                                                                                                                                      14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                      Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                                                      And Growinghellip

                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                      teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                      teedubya

                                                                                                                                                                                                                      17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                      teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                      Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                                                      • Actionable Ways Strategies and Technologies to Amplify Your C
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                                                                                                                                                                                                                      • Confusing
                                                                                                                                                                                                                      • Slide 14
                                                                                                                                                                                                                      • Silos and Silos of Data
                                                                                                                                                                                                                      • Slide 16
                                                                                                                                                                                                                      • Slide 17
                                                                                                                                                                                                                      • Coordinate Your Efforts
                                                                                                                                                                                                                      • Slide 19
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                                                                                                                                                                                                                      • Slide 21
                                                                                                                                                                                                                      • Why Content Marketing
                                                                                                                                                                                                                      • Slide 23
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                                                                                                                                                                                                                      • Content
                                                                                                                                                                                                                      • Slide 27
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                                                                                                                                                                                                                      • Content Creation
                                                                                                                                                                                                                      • Slide 33
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                                                                                                                                                                                                                      • Content Planning amp Research
                                                                                                                                                                                                                      • Slide 38
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                                                                                                                                                                                                                      • Content Curation
                                                                                                                                                                                                                      • Slide 41
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                                                                                                                                                                                                                      • Content Scheduling amp distribution
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                                                                                                                                                                                                                      • Content Amplification Tactics
                                                                                                                                                                                                                      • Slide 53
                                                                                                                                                                                                                      • Slide 54
                                                                                                                                                                                                                      • Slide 55
                                                                                                                                                                                                                      • Slide 56
                                                                                                                                                                                                                      • Ways to Promote
                                                                                                                                                                                                                      • Slide 58
                                                                                                                                                                                                                      • Google Buy Button on SERPS
                                                                                                                                                                                                                      • Slide 60
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                                                                                                                                                                                                                      • Influencer Outreach
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                                                                                                                                                                                                                      • Paid Search and SEO
                                                                                                                                                                                                                      • Slide 89
                                                                                                                                                                                                                      • Slide 90
                                                                                                                                                                                                                      • Harness data explosion for better ad predictions
                                                                                                                                                                                                                      • Slide 92
                                                                                                                                                                                                                      • Content Paid Amplification
                                                                                                                                                                                                                      • Slide 94
                                                                                                                                                                                                                      • Interest Graph Actions on Content
                                                                                                                                                                                                                      • Slide 96
                                                                                                                                                                                                                      • Impact of Targeted Social Advertising
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                                                                                                                                                                                                                      • Before We Move On Water Breakhellip
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                                                                                                                                                                                                                      • Instagram Ads
                                                                                                                                                                                                                      • Instagram Ads (2)
                                                                                                                                                                                                                      • Instagram Ads (3)
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                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                        Lead Ads

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                                                                                                                                                                                                                        Instagram Ads

                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                        Instagram Ads

                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                        Instagram Ads

                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

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                                                                                                                                                                                                                        Account Based Social Selling

                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                        Wal-Mart

                                                                                                                                                                                                                        7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                                                                                                                        Wal-Mart Inception

                                                                                                                                                                                                                        teedubya

                                                                                                                                                                                                                        Sniply sniply httpsniply

                                                                                                                                                                                                                        2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                                                                                                        Starbucks Inception

                                                                                                                                                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                        Native Adverti$$$ng

                                                                                                                                                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                        ccpglobalcomcmworld teedubya

                                                                                                                                                                                                                        Pinterest Advertising

                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                        ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                        StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                                                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                        Twitter Advertising

                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                        TWITTER ADVERTISING OPTIONS

                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                        Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                                                                                        This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                                                                                        Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                                                                                        BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                                                                                        Promoted Accounts

                                                                                                                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                        Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                                                                                        Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                                                                                        MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                                                                                        Promoted Trends

                                                                                                                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                        Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                                                                                        A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                                                                                        Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                                                                                        AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                                                                                        Promoted Tweets

                                                                                                                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                        Geo

                                                                                                                                                                                                                        Target users based on

                                                                                                                                                                                                                        geographic location

                                                                                                                                                                                                                        Narrow in on key markets

                                                                                                                                                                                                                        Search

                                                                                                                                                                                                                        Target users who are searching

                                                                                                                                                                                                                        on relevant keywords

                                                                                                                                                                                                                        Ensure relevancy

                                                                                                                                                                                                                        Followers

                                                                                                                                                                                                                        Target your Followers

                                                                                                                                                                                                                        Leverage brand advocates

                                                                                                                                                                                                                        Interest

                                                                                                                                                                                                                        Target users based on their

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                                                                                                                                                                                                                        Resonate with users

                                                                                                                                                                                                                        Mobile

                                                                                                                                                                                                                        Target users on the go

                                                                                                                                                                                                                        Reach at point-of-purchase

                                                                                                                                                                                                                        Look-a-likes

                                                                                                                                                                                                                        Target users who are similar to your followers

                                                                                                                                                                                                                        Increase potential reach

                                                                                                                                                                                                                        Gender

                                                                                                                                                                                                                        Target users based on gender

                                                                                                                                                                                                                        Ensure Interest

                                                                                                                                                                                                                        relevancy

                                                                                                                                                                                                                        Twitter Targeting Tools

                                                                                                                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

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                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                        YouTube Ads

                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                        Outbrain Outbrain httpoutbraincom

                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                        Taboola Taboola httptaboolacom

                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                        Facebook Talent Acquisition

                                                                                                                                                                                                                        Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                                                                        bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                                                                        bull lower your recruiting costs and save you time

                                                                                                                                                                                                                        bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                        Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                        Target Your Candidates

                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                        wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                        Hero Image

                                                                                                                                                                                                                        wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                        Women Engineers

                                                                                                                                                                                                                        wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                        Culture

                                                                                                                                                                                                                        >

                                                                                                                                                                                                                        Drive Candidates to Your Funnel

                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                        teedubya

                                                                                                                                                                                                                        Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                        Reach Your Recruiting Goals

                                                                                                                                                                                                                        14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                        Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                                                        And Growinghellip

                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                        teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                        teedubya

                                                                                                                                                                                                                        17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                        teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                        Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                                                        • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                                                                                                                        • Slide 2
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                                                                                                                                                                                                                        • Slide 12
                                                                                                                                                                                                                        • Confusing
                                                                                                                                                                                                                        • Slide 14
                                                                                                                                                                                                                        • Silos and Silos of Data
                                                                                                                                                                                                                        • Slide 16
                                                                                                                                                                                                                        • Slide 17
                                                                                                                                                                                                                        • Coordinate Your Efforts
                                                                                                                                                                                                                        • Slide 19
                                                                                                                                                                                                                        • Slide 20
                                                                                                                                                                                                                        • Slide 21
                                                                                                                                                                                                                        • Why Content Marketing
                                                                                                                                                                                                                        • Slide 23
                                                                                                                                                                                                                        • Slide 24
                                                                                                                                                                                                                        • Slide 25
                                                                                                                                                                                                                        • Content
                                                                                                                                                                                                                        • Slide 27
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                                                                                                                                                                                                                        • Slide 29
                                                                                                                                                                                                                        • Slide 30
                                                                                                                                                                                                                        • Slide 31
                                                                                                                                                                                                                        • Content Creation
                                                                                                                                                                                                                        • Slide 33
                                                                                                                                                                                                                        • Slide 34
                                                                                                                                                                                                                        • Slide 35
                                                                                                                                                                                                                        • Slide 36
                                                                                                                                                                                                                        • Content Planning amp Research
                                                                                                                                                                                                                        • Slide 38
                                                                                                                                                                                                                        • Slide 39
                                                                                                                                                                                                                        • Content Curation
                                                                                                                                                                                                                        • Slide 41
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                                                                                                                                                                                                                        • Content Scheduling amp distribution
                                                                                                                                                                                                                        • Slide 45
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                                                                                                                                                                                                                        • Content Amplification Tactics
                                                                                                                                                                                                                        • Slide 53
                                                                                                                                                                                                                        • Slide 54
                                                                                                                                                                                                                        • Slide 55
                                                                                                                                                                                                                        • Slide 56
                                                                                                                                                                                                                        • Ways to Promote
                                                                                                                                                                                                                        • Slide 58
                                                                                                                                                                                                                        • Google Buy Button on SERPS
                                                                                                                                                                                                                        • Slide 60
                                                                                                                                                                                                                        • Slide 61
                                                                                                                                                                                                                        • Slide 62
                                                                                                                                                                                                                        • Slide 63
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                                                                                                                                                                                                                        • Influencer Outreach
                                                                                                                                                                                                                        • Slide 66
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                                                                                                                                                                                                                        • Slide 87
                                                                                                                                                                                                                        • Paid Search and SEO
                                                                                                                                                                                                                        • Slide 89
                                                                                                                                                                                                                        • Slide 90
                                                                                                                                                                                                                        • Harness data explosion for better ad predictions
                                                                                                                                                                                                                        • Slide 92
                                                                                                                                                                                                                        • Content Paid Amplification
                                                                                                                                                                                                                        • Slide 94
                                                                                                                                                                                                                        • Interest Graph Actions on Content
                                                                                                                                                                                                                        • Slide 96
                                                                                                                                                                                                                        • Impact of Targeted Social Advertising
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                                                                                                                                                                                                                        • Before We Move On Water Breakhellip
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                                                                                                                                                                                                                        • Instagram Ads
                                                                                                                                                                                                                        • Instagram Ads (2)
                                                                                                                                                                                                                        • Instagram Ads (3)
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                                                                                                                                                                                                                          Lead Ads

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                                                                                                                                                                                                                          Instagram Ads

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                                                                                                                                                                                                                          Instagram Ads

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                                                                                                                                                                                                                          Instagram Ads

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                                                                                                                                                                                                                          Account Based Social Selling

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                                                                                                                                                                                                                          Wal-Mart

                                                                                                                                                                                                                          7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                                                                                                                          Wal-Mart Inception

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                                                                                                                                                                                                                          Sniply sniply httpsniply

                                                                                                                                                                                                                          2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                                                                                                          Starbucks Inception

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                                                                                                                                                                                                                          Native Adverti$$$ng

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                                                                                                                                                                                                                          ccpglobalcomcmworld teedubyaReddit Advertising

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                                                                                                                                                                                                                          StumbleUpon Ads ndash stumbleuponcomadvertising

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                                                                                                                                                                                                                          Twitter Advertising

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                                                                                                                                                                                                                          TWITTER ADVERTISING OPTIONS

                                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                          Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                                                                                          This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                                                                                          Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                                                                                          BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                                                                                          Promoted Accounts

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                                                                                                                                                                                                                          Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                                                                                          Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                                                                                          MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                                                                                          Promoted Trends

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                                                                                                                                                                                                                          Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                                                                                          A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                                                                                          Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                                                                                          AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                                                                                          Promoted Tweets

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                                                                                                                                                                                                                          Geo

                                                                                                                                                                                                                          Target users based on

                                                                                                                                                                                                                          geographic location

                                                                                                                                                                                                                          Narrow in on key markets

                                                                                                                                                                                                                          Search

                                                                                                                                                                                                                          Target users who are searching

                                                                                                                                                                                                                          on relevant keywords

                                                                                                                                                                                                                          Ensure relevancy

                                                                                                                                                                                                                          Followers

                                                                                                                                                                                                                          Target your Followers

                                                                                                                                                                                                                          Leverage brand advocates

                                                                                                                                                                                                                          Interest

                                                                                                                                                                                                                          Target users based on their

                                                                                                                                                                                                                          interests

                                                                                                                                                                                                                          Resonate with users

                                                                                                                                                                                                                          Mobile

                                                                                                                                                                                                                          Target users on the go

                                                                                                                                                                                                                          Reach at point-of-purchase

                                                                                                                                                                                                                          Look-a-likes

                                                                                                                                                                                                                          Target users who are similar to your followers

                                                                                                                                                                                                                          Increase potential reach

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                                                                                                                                                                                                                          relevancy

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                                                                                                                                                                                                                          YouTube Ads

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                                                                                                                                                                                                                          Outbrain Outbrain httpoutbraincom

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                                                                                                                                                                                                                          Taboola Taboola httptaboolacom

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                                                                                                                                                                                                                          Facebook Talent Acquisition

                                                                                                                                                                                                                          Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                                                                          bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                                                                          bull lower your recruiting costs and save you time

                                                                                                                                                                                                                          bull target competitors location and even job titles to attract your ideal candidates

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                                                                                                                                                                                                                          Facebook Graph Search allows for Social HR Recruiting

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                                                                                                                                                                                                                          Target Your Candidates

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                                                                                                                                                                                                                          wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

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                                                                                                                                                                                                                          Culture

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                                                                                                                                                                                                                          Drive Candidates to Your Funnel

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                                                                                                                                                                                                                          Facebook Graph Search allows for Social HR Recruiting

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                                                                                                                                                                                                                          Reach Your Recruiting Goals

                                                                                                                                                                                                                          14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

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                                                                                                                                                                                                                          Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                                                          And Growinghellip

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                                                                                                                                                                                                                          teedubyarsquos Tools ndash ccpdigitalcomemfl

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                                                                                                                                                                                                                          17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

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                                                                                                                                                                                                                          teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

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                                                                                                                                                                                                                          • Actionable Ways Strategies and Technologies to Amplify Your C
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                                                                                                                                                                                                                          • Confusing
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                                                                                                                                                                                                                          • Silos and Silos of Data
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                                                                                                                                                                                                                          • Coordinate Your Efforts
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                                                                                                                                                                                                                          • Why Content Marketing
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                                                                                                                                                                                                                          • Content
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                                                                                                                                                                                                                          • Content Creation
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                                                                                                                                                                                                                          • Content Planning amp Research
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                                                                                                                                                                                                                          • Content Curation
                                                                                                                                                                                                                          • Slide 41
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                                                                                                                                                                                                                          • Content Scheduling amp distribution
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                                                                                                                                                                                                                          • Content Amplification Tactics
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                                                                                                                                                                                                                          • Ways to Promote
                                                                                                                                                                                                                          • Slide 58
                                                                                                                                                                                                                          • Google Buy Button on SERPS
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                                                                                                                                                                                                                          • Influencer Outreach
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                                                                                                                                                                                                                          • Paid Search and SEO
                                                                                                                                                                                                                          • Slide 89
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                                                                                                                                                                                                                          • Harness data explosion for better ad predictions
                                                                                                                                                                                                                          • Slide 92
                                                                                                                                                                                                                          • Content Paid Amplification
                                                                                                                                                                                                                          • Slide 94
                                                                                                                                                                                                                          • Interest Graph Actions on Content
                                                                                                                                                                                                                          • Slide 96
                                                                                                                                                                                                                          • Impact of Targeted Social Advertising
                                                                                                                                                                                                                          • Slide 98
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                                                                                                                                                                                                                          • Before We Move On Water Breakhellip
                                                                                                                                                                                                                          • Slide 113
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                                                                                                                                                                                                                          • Instagram Ads
                                                                                                                                                                                                                          • Instagram Ads (2)
                                                                                                                                                                                                                          • Instagram Ads (3)
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                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

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                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                            Instagram Ads

                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                            Instagram Ads

                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                            Instagram Ads

                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                            Account Based Social Selling

                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                            Wal-Mart

                                                                                                                                                                                                                            7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                                                                                                                            Wal-Mart Inception

                                                                                                                                                                                                                            teedubya

                                                                                                                                                                                                                            Sniply sniply httpsniply

                                                                                                                                                                                                                            2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                                                                                                            Starbucks Inception

                                                                                                                                                                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                            Native Adverti$$$ng

                                                                                                                                                                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                            ccpglobalcomcmworld teedubya

                                                                                                                                                                                                                            Pinterest Advertising

                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                            ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                            StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                                                                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                            Twitter Advertising

                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                            TWITTER ADVERTISING OPTIONS

                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                            Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                                                                                            This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                                                                                            Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                                                                                            BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                                                                                            Promoted Accounts

                                                                                                                                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                            Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                                                                                            Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                                                                                            MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                                                                                            Promoted Trends

                                                                                                                                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                            Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                                                                                            A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                                                                                            Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                                                                                            AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                                                                                            Promoted Tweets

                                                                                                                                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                            Geo

                                                                                                                                                                                                                            Target users based on

                                                                                                                                                                                                                            geographic location

                                                                                                                                                                                                                            Narrow in on key markets

                                                                                                                                                                                                                            Search

                                                                                                                                                                                                                            Target users who are searching

                                                                                                                                                                                                                            on relevant keywords

                                                                                                                                                                                                                            Ensure relevancy

                                                                                                                                                                                                                            Followers

                                                                                                                                                                                                                            Target your Followers

                                                                                                                                                                                                                            Leverage brand advocates

                                                                                                                                                                                                                            Interest

                                                                                                                                                                                                                            Target users based on their

                                                                                                                                                                                                                            interests

                                                                                                                                                                                                                            Resonate with users

                                                                                                                                                                                                                            Mobile

                                                                                                                                                                                                                            Target users on the go

                                                                                                                                                                                                                            Reach at point-of-purchase

                                                                                                                                                                                                                            Look-a-likes

                                                                                                                                                                                                                            Target users who are similar to your followers

                                                                                                                                                                                                                            Increase potential reach

                                                                                                                                                                                                                            Gender

                                                                                                                                                                                                                            Target users based on gender

                                                                                                                                                                                                                            Ensure Interest

                                                                                                                                                                                                                            relevancy

                                                                                                                                                                                                                            Twitter Targeting Tools

                                                                                                                                                                                                                            teedubyaccpdigitalcomemfl teedubya

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                                                                                                                                                                                                                            YouTube Ads

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                                                                                                                                                                                                                            Outbrain Outbrain httpoutbraincom

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                                                                                                                                                                                                                            Taboola Taboola httptaboolacom

                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                            Facebook Talent Acquisition

                                                                                                                                                                                                                            Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                                                                            bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                                                                            bull lower your recruiting costs and save you time

                                                                                                                                                                                                                            bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                            Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                            Target Your Candidates

                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                            wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                            Hero Image

                                                                                                                                                                                                                            wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                            Women Engineers

                                                                                                                                                                                                                            wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                            Culture

                                                                                                                                                                                                                            >

                                                                                                                                                                                                                            Drive Candidates to Your Funnel

                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                            teedubya

                                                                                                                                                                                                                            Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                            Reach Your Recruiting Goals

                                                                                                                                                                                                                            14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                            Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                                                            And Growinghellip

                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                            teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                            teedubya

                                                                                                                                                                                                                            17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                            teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                            Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                                                            • Actionable Ways Strategies and Technologies to Amplify Your C
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                                                                                                                                                                                                                            • Confusing
                                                                                                                                                                                                                            • Slide 14
                                                                                                                                                                                                                            • Silos and Silos of Data
                                                                                                                                                                                                                            • Slide 16
                                                                                                                                                                                                                            • Slide 17
                                                                                                                                                                                                                            • Coordinate Your Efforts
                                                                                                                                                                                                                            • Slide 19
                                                                                                                                                                                                                            • Slide 20
                                                                                                                                                                                                                            • Slide 21
                                                                                                                                                                                                                            • Why Content Marketing
                                                                                                                                                                                                                            • Slide 23
                                                                                                                                                                                                                            • Slide 24
                                                                                                                                                                                                                            • Slide 25
                                                                                                                                                                                                                            • Content
                                                                                                                                                                                                                            • Slide 27
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                                                                                                                                                                                                                            • Slide 29
                                                                                                                                                                                                                            • Slide 30
                                                                                                                                                                                                                            • Slide 31
                                                                                                                                                                                                                            • Content Creation
                                                                                                                                                                                                                            • Slide 33
                                                                                                                                                                                                                            • Slide 34
                                                                                                                                                                                                                            • Slide 35
                                                                                                                                                                                                                            • Slide 36
                                                                                                                                                                                                                            • Content Planning amp Research
                                                                                                                                                                                                                            • Slide 38
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                                                                                                                                                                                                                            • Content Curation
                                                                                                                                                                                                                            • Slide 41
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                                                                                                                                                                                                                            • Slide 43
                                                                                                                                                                                                                            • Content Scheduling amp distribution
                                                                                                                                                                                                                            • Slide 45
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                                                                                                                                                                                                                            • Slide 51
                                                                                                                                                                                                                            • Content Amplification Tactics
                                                                                                                                                                                                                            • Slide 53
                                                                                                                                                                                                                            • Slide 54
                                                                                                                                                                                                                            • Slide 55
                                                                                                                                                                                                                            • Slide 56
                                                                                                                                                                                                                            • Ways to Promote
                                                                                                                                                                                                                            • Slide 58
                                                                                                                                                                                                                            • Google Buy Button on SERPS
                                                                                                                                                                                                                            • Slide 60
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                                                                                                                                                                                                                            • Influencer Outreach
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                                                                                                                                                                                                                            • Paid Search and SEO
                                                                                                                                                                                                                            • Slide 89
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                                                                                                                                                                                                                            • Harness data explosion for better ad predictions
                                                                                                                                                                                                                            • Slide 92
                                                                                                                                                                                                                            • Content Paid Amplification
                                                                                                                                                                                                                            • Slide 94
                                                                                                                                                                                                                            • Interest Graph Actions on Content
                                                                                                                                                                                                                            • Slide 96
                                                                                                                                                                                                                            • Impact of Targeted Social Advertising
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                                                                                                                                                                                                                            • Before We Move On Water Breakhellip
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                                                                                                                                                                                                                            • Instagram Ads
                                                                                                                                                                                                                            • Instagram Ads (2)
                                                                                                                                                                                                                            • Instagram Ads (3)
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                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                              Instagram Ads

                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                              Instagram Ads

                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                              Instagram Ads

                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

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                                                                                                                                                                                                                              Account Based Social Selling

                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                              Wal-Mart

                                                                                                                                                                                                                              7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                                                                                                                              Wal-Mart Inception

                                                                                                                                                                                                                              teedubya

                                                                                                                                                                                                                              Sniply sniply httpsniply

                                                                                                                                                                                                                              2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                                                                                                              Starbucks Inception

                                                                                                                                                                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                              Native Adverti$$$ng

                                                                                                                                                                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

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                                                                                                                                                                                                                              Pinterest Advertising

                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                              ccpglobalcomcmworld teedubyaReddit Advertising

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                                                                                                                                                                                                                              StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                                                                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                              Twitter Advertising

                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                              TWITTER ADVERTISING OPTIONS

                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                              Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                                                                                              This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                                                                                              Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                                                                                              BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                                                                                              Promoted Accounts

                                                                                                                                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                              Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                                                                                              Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                                                                                              MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                                                                                              Promoted Trends

                                                                                                                                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                              Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                                                                                              A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                                                                                              Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                                                                                              AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                                                                                              Promoted Tweets

                                                                                                                                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                              Geo

                                                                                                                                                                                                                              Target users based on

                                                                                                                                                                                                                              geographic location

                                                                                                                                                                                                                              Narrow in on key markets

                                                                                                                                                                                                                              Search

                                                                                                                                                                                                                              Target users who are searching

                                                                                                                                                                                                                              on relevant keywords

                                                                                                                                                                                                                              Ensure relevancy

                                                                                                                                                                                                                              Followers

                                                                                                                                                                                                                              Target your Followers

                                                                                                                                                                                                                              Leverage brand advocates

                                                                                                                                                                                                                              Interest

                                                                                                                                                                                                                              Target users based on their

                                                                                                                                                                                                                              interests

                                                                                                                                                                                                                              Resonate with users

                                                                                                                                                                                                                              Mobile

                                                                                                                                                                                                                              Target users on the go

                                                                                                                                                                                                                              Reach at point-of-purchase

                                                                                                                                                                                                                              Look-a-likes

                                                                                                                                                                                                                              Target users who are similar to your followers

                                                                                                                                                                                                                              Increase potential reach

                                                                                                                                                                                                                              Gender

                                                                                                                                                                                                                              Target users based on gender

                                                                                                                                                                                                                              Ensure Interest

                                                                                                                                                                                                                              relevancy

                                                                                                                                                                                                                              Twitter Targeting Tools

                                                                                                                                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                              YouTube Ads

                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                              Outbrain Outbrain httpoutbraincom

                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                              Taboola Taboola httptaboolacom

                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                              Facebook Talent Acquisition

                                                                                                                                                                                                                              Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                                                                              bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                                                                              bull lower your recruiting costs and save you time

                                                                                                                                                                                                                              bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                              Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                              Target Your Candidates

                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                              wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                              Hero Image

                                                                                                                                                                                                                              wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                              Women Engineers

                                                                                                                                                                                                                              wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                              Culture

                                                                                                                                                                                                                              >

                                                                                                                                                                                                                              Drive Candidates to Your Funnel

                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                              teedubya

                                                                                                                                                                                                                              Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                              Reach Your Recruiting Goals

                                                                                                                                                                                                                              14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                              Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                                                              And Growinghellip

                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                              teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                              teedubya

                                                                                                                                                                                                                              17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                              teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                              Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                                                              • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                                                                                                                              • Slide 2
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                                                                                                                                                                                                                              • Slide 11
                                                                                                                                                                                                                              • Slide 12
                                                                                                                                                                                                                              • Confusing
                                                                                                                                                                                                                              • Slide 14
                                                                                                                                                                                                                              • Silos and Silos of Data
                                                                                                                                                                                                                              • Slide 16
                                                                                                                                                                                                                              • Slide 17
                                                                                                                                                                                                                              • Coordinate Your Efforts
                                                                                                                                                                                                                              • Slide 19
                                                                                                                                                                                                                              • Slide 20
                                                                                                                                                                                                                              • Slide 21
                                                                                                                                                                                                                              • Why Content Marketing
                                                                                                                                                                                                                              • Slide 23
                                                                                                                                                                                                                              • Slide 24
                                                                                                                                                                                                                              • Slide 25
                                                                                                                                                                                                                              • Content
                                                                                                                                                                                                                              • Slide 27
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                                                                                                                                                                                                                              • Slide 29
                                                                                                                                                                                                                              • Slide 30
                                                                                                                                                                                                                              • Slide 31
                                                                                                                                                                                                                              • Content Creation
                                                                                                                                                                                                                              • Slide 33
                                                                                                                                                                                                                              • Slide 34
                                                                                                                                                                                                                              • Slide 35
                                                                                                                                                                                                                              • Slide 36
                                                                                                                                                                                                                              • Content Planning amp Research
                                                                                                                                                                                                                              • Slide 38
                                                                                                                                                                                                                              • Slide 39
                                                                                                                                                                                                                              • Content Curation
                                                                                                                                                                                                                              • Slide 41
                                                                                                                                                                                                                              • Slide 42
                                                                                                                                                                                                                              • Slide 43
                                                                                                                                                                                                                              • Content Scheduling amp distribution
                                                                                                                                                                                                                              • Slide 45
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                                                                                                                                                                                                                              • Slide 50
                                                                                                                                                                                                                              • Slide 51
                                                                                                                                                                                                                              • Content Amplification Tactics
                                                                                                                                                                                                                              • Slide 53
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                                                                                                                                                                                                                              • Ways to Promote
                                                                                                                                                                                                                              • Slide 58
                                                                                                                                                                                                                              • Google Buy Button on SERPS
                                                                                                                                                                                                                              • Slide 60
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                                                                                                                                                                                                                              • Influencer Outreach
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                                                                                                                                                                                                                              • Paid Search and SEO
                                                                                                                                                                                                                              • Slide 89
                                                                                                                                                                                                                              • Slide 90
                                                                                                                                                                                                                              • Harness data explosion for better ad predictions
                                                                                                                                                                                                                              • Slide 92
                                                                                                                                                                                                                              • Content Paid Amplification
                                                                                                                                                                                                                              • Slide 94
                                                                                                                                                                                                                              • Interest Graph Actions on Content
                                                                                                                                                                                                                              • Slide 96
                                                                                                                                                                                                                              • Impact of Targeted Social Advertising
                                                                                                                                                                                                                              • Slide 98
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                                                                                                                                                                                                                              • Before We Move On Water Breakhellip
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                                                                                                                                                                                                                              • Instagram Ads
                                                                                                                                                                                                                              • Instagram Ads (2)
                                                                                                                                                                                                                              • Instagram Ads (3)
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                                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                Instagram Ads

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                                                                                                                                                                                                                                Account Based Social Selling

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                                                                                                                                                                                                                                Wal-Mart

                                                                                                                                                                                                                                7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                                                                                                                                Wal-Mart Inception

                                                                                                                                                                                                                                teedubya

                                                                                                                                                                                                                                Sniply sniply httpsniply

                                                                                                                                                                                                                                2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                                                                                                                Starbucks Inception

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                                                                                                                                                                                                                                Native Adverti$$$ng

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                                                                                                                                                                                                                                ccpglobalcomcmworld teedubyaReddit Advertising

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                                                                                                                                                                                                                                StumbleUpon Ads ndash stumbleuponcomadvertising

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                                                                                                                                                                                                                                Twitter Advertising

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                                                                                                                                                                                                                                TWITTER ADVERTISING OPTIONS

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                                                                                                                                                                                                                                Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                                                                                                This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                                                                                                Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                                                                                                BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                                                                                                Promoted Accounts

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                                                                                                                                                                                                                                Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                                                                                                Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                                                                                                MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                                                                                                Promoted Trends

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                                                                                                                                                                                                                                Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                                                                                                A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                                                                                                Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                                                                                                AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                                                                                                Promoted Tweets

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                                                                                                                                                                                                                                Geo

                                                                                                                                                                                                                                Target users based on

                                                                                                                                                                                                                                geographic location

                                                                                                                                                                                                                                Narrow in on key markets

                                                                                                                                                                                                                                Search

                                                                                                                                                                                                                                Target users who are searching

                                                                                                                                                                                                                                on relevant keywords

                                                                                                                                                                                                                                Ensure relevancy

                                                                                                                                                                                                                                Followers

                                                                                                                                                                                                                                Target your Followers

                                                                                                                                                                                                                                Leverage brand advocates

                                                                                                                                                                                                                                Interest

                                                                                                                                                                                                                                Target users based on their

                                                                                                                                                                                                                                interests

                                                                                                                                                                                                                                Resonate with users

                                                                                                                                                                                                                                Mobile

                                                                                                                                                                                                                                Target users on the go

                                                                                                                                                                                                                                Reach at point-of-purchase

                                                                                                                                                                                                                                Look-a-likes

                                                                                                                                                                                                                                Target users who are similar to your followers

                                                                                                                                                                                                                                Increase potential reach

                                                                                                                                                                                                                                Gender

                                                                                                                                                                                                                                Target users based on gender

                                                                                                                                                                                                                                Ensure Interest

                                                                                                                                                                                                                                relevancy

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                                                                                                                                                                                                                                YouTube Ads

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                                                                                                                                                                                                                                Outbrain Outbrain httpoutbraincom

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                                                                                                                                                                                                                                Taboola Taboola httptaboolacom

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                                                                                                                                                                                                                                Facebook Talent Acquisition

                                                                                                                                                                                                                                Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                                                                                bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                                                                                bull lower your recruiting costs and save you time

                                                                                                                                                                                                                                bull target competitors location and even job titles to attract your ideal candidates

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                                                                                                                                                                                                                                Facebook Graph Search allows for Social HR Recruiting

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                                                                                                                                                                                                                                Target Your Candidates

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                                                                                                                                                                                                                                wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

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                                                                                                                                                                                                                                Women Engineers

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                                                                                                                                                                                                                                Culture

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                                                                                                                                                                                                                                Drive Candidates to Your Funnel

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                                                                                                                                                                                                                                Facebook Graph Search allows for Social HR Recruiting

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                                                                                                                                                                                                                                Reach Your Recruiting Goals

                                                                                                                                                                                                                                14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

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                                                                                                                                                                                                                                Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                                                                And Growinghellip

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                                                                                                                                                                                                                                teedubyarsquos Tools ndash ccpdigitalcomemfl

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                                                                                                                                                                                                                                17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

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                                                                                                                                                                                                                                • Actionable Ways Strategies and Technologies to Amplify Your C
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                                                                                                                                                                                                                                • Confusing
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                                                                                                                                                                                                                                • Silos and Silos of Data
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                                                                                                                                                                                                                                • Coordinate Your Efforts
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                                                                                                                                                                                                                                • Why Content Marketing
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                                                                                                                                                                                                                                • Content
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                                                                                                                                                                                                                                • Content Creation
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                                                                                                                                                                                                                                • Content Planning amp Research
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                                                                                                                                                                                                                                • Content Curation
                                                                                                                                                                                                                                • Slide 41
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                                                                                                                                                                                                                                • Content Scheduling amp distribution
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                                                                                                                                                                                                                                • Content Amplification Tactics
                                                                                                                                                                                                                                • Slide 53
                                                                                                                                                                                                                                • Slide 54
                                                                                                                                                                                                                                • Slide 55
                                                                                                                                                                                                                                • Slide 56
                                                                                                                                                                                                                                • Ways to Promote
                                                                                                                                                                                                                                • Slide 58
                                                                                                                                                                                                                                • Google Buy Button on SERPS
                                                                                                                                                                                                                                • Slide 60
                                                                                                                                                                                                                                • Slide 61
                                                                                                                                                                                                                                • Slide 62
                                                                                                                                                                                                                                • Slide 63
                                                                                                                                                                                                                                • Slide 64
                                                                                                                                                                                                                                • Influencer Outreach
                                                                                                                                                                                                                                • Slide 66
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                                                                                                                                                                                                                                • Paid Search and SEO
                                                                                                                                                                                                                                • Slide 89
                                                                                                                                                                                                                                • Slide 90
                                                                                                                                                                                                                                • Harness data explosion for better ad predictions
                                                                                                                                                                                                                                • Slide 92
                                                                                                                                                                                                                                • Content Paid Amplification
                                                                                                                                                                                                                                • Slide 94
                                                                                                                                                                                                                                • Interest Graph Actions on Content
                                                                                                                                                                                                                                • Slide 96
                                                                                                                                                                                                                                • Impact of Targeted Social Advertising
                                                                                                                                                                                                                                • Slide 98
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                                                                                                                                                                                                                                • Before We Move On Water Breakhellip
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                                                                                                                                                                                                                                • Instagram Ads
                                                                                                                                                                                                                                • Instagram Ads (2)
                                                                                                                                                                                                                                • Instagram Ads (3)
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                                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                  Instagram Ads

                                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                  Instagram Ads

                                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

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                                                                                                                                                                                                                                  Account Based Social Selling

                                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                  Wal-Mart

                                                                                                                                                                                                                                  7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                                                                                                                                  Wal-Mart Inception

                                                                                                                                                                                                                                  teedubya

                                                                                                                                                                                                                                  Sniply sniply httpsniply

                                                                                                                                                                                                                                  2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                                                                                                                  Starbucks Inception

                                                                                                                                                                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                  Native Adverti$$$ng

                                                                                                                                                                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

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                                                                                                                                                                                                                                  Pinterest Advertising

                                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                  ccpglobalcomcmworld teedubyaReddit Advertising

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                                                                                                                                                                                                                                  ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                  StumbleUpon Ads ndash stumbleuponcomadvertising

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                                                                                                                                                                                                                                  Twitter Advertising

                                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                  TWITTER ADVERTISING OPTIONS

                                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                  Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                                                                                                  This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                                                                                                  Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                                                                                                  BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                                                                                                  Promoted Accounts

                                                                                                                                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                  Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                                                                                                  Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                                                                                                  MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                                                                                                  Promoted Trends

                                                                                                                                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                  Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                                                                                                  A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                                                                                                  Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                                                                                                  AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                                                                                                  Promoted Tweets

                                                                                                                                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                  Geo

                                                                                                                                                                                                                                  Target users based on

                                                                                                                                                                                                                                  geographic location

                                                                                                                                                                                                                                  Narrow in on key markets

                                                                                                                                                                                                                                  Search

                                                                                                                                                                                                                                  Target users who are searching

                                                                                                                                                                                                                                  on relevant keywords

                                                                                                                                                                                                                                  Ensure relevancy

                                                                                                                                                                                                                                  Followers

                                                                                                                                                                                                                                  Target your Followers

                                                                                                                                                                                                                                  Leverage brand advocates

                                                                                                                                                                                                                                  Interest

                                                                                                                                                                                                                                  Target users based on their

                                                                                                                                                                                                                                  interests

                                                                                                                                                                                                                                  Resonate with users

                                                                                                                                                                                                                                  Mobile

                                                                                                                                                                                                                                  Target users on the go

                                                                                                                                                                                                                                  Reach at point-of-purchase

                                                                                                                                                                                                                                  Look-a-likes

                                                                                                                                                                                                                                  Target users who are similar to your followers

                                                                                                                                                                                                                                  Increase potential reach

                                                                                                                                                                                                                                  Gender

                                                                                                                                                                                                                                  Target users based on gender

                                                                                                                                                                                                                                  Ensure Interest

                                                                                                                                                                                                                                  relevancy

                                                                                                                                                                                                                                  Twitter Targeting Tools

                                                                                                                                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

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                                                                                                                                                                                                                                  YouTube Ads

                                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                  Outbrain Outbrain httpoutbraincom

                                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                  Taboola Taboola httptaboolacom

                                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                  Facebook Talent Acquisition

                                                                                                                                                                                                                                  Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                                                                                  bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                                                                                  bull lower your recruiting costs and save you time

                                                                                                                                                                                                                                  bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                  Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                  Target Your Candidates

                                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                  wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                  Hero Image

                                                                                                                                                                                                                                  wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                  Women Engineers

                                                                                                                                                                                                                                  wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                  Culture

                                                                                                                                                                                                                                  >

                                                                                                                                                                                                                                  Drive Candidates to Your Funnel

                                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                  teedubya

                                                                                                                                                                                                                                  Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                  Reach Your Recruiting Goals

                                                                                                                                                                                                                                  14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                  Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                                                                  And Growinghellip

                                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                  teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                  teedubya

                                                                                                                                                                                                                                  17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                  teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                  Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                                                                  • Actionable Ways Strategies and Technologies to Amplify Your C
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                                                                                                                                                                                                                                  • Confusing
                                                                                                                                                                                                                                  • Slide 14
                                                                                                                                                                                                                                  • Silos and Silos of Data
                                                                                                                                                                                                                                  • Slide 16
                                                                                                                                                                                                                                  • Slide 17
                                                                                                                                                                                                                                  • Coordinate Your Efforts
                                                                                                                                                                                                                                  • Slide 19
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                                                                                                                                                                                                                                  • Slide 21
                                                                                                                                                                                                                                  • Why Content Marketing
                                                                                                                                                                                                                                  • Slide 23
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                                                                                                                                                                                                                                  • Slide 25
                                                                                                                                                                                                                                  • Content
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                                                                                                                                                                                                                                  • Content Creation
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                                                                                                                                                                                                                                  • Content Planning amp Research
                                                                                                                                                                                                                                  • Slide 38
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                                                                                                                                                                                                                                  • Content Curation
                                                                                                                                                                                                                                  • Slide 41
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                                                                                                                                                                                                                                  • Content Scheduling amp distribution
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                                                                                                                                                                                                                                  • Content Amplification Tactics
                                                                                                                                                                                                                                  • Slide 53
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                                                                                                                                                                                                                                  • Slide 56
                                                                                                                                                                                                                                  • Ways to Promote
                                                                                                                                                                                                                                  • Slide 58
                                                                                                                                                                                                                                  • Google Buy Button on SERPS
                                                                                                                                                                                                                                  • Slide 60
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                                                                                                                                                                                                                                  • Influencer Outreach
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                                                                                                                                                                                                                                  • Paid Search and SEO
                                                                                                                                                                                                                                  • Slide 89
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                                                                                                                                                                                                                                  • Harness data explosion for better ad predictions
                                                                                                                                                                                                                                  • Slide 92
                                                                                                                                                                                                                                  • Content Paid Amplification
                                                                                                                                                                                                                                  • Slide 94
                                                                                                                                                                                                                                  • Interest Graph Actions on Content
                                                                                                                                                                                                                                  • Slide 96
                                                                                                                                                                                                                                  • Impact of Targeted Social Advertising
                                                                                                                                                                                                                                  • Slide 98
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                                                                                                                                                                                                                                  • Before We Move On Water Breakhellip
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                                                                                                                                                                                                                                  • Instagram Ads
                                                                                                                                                                                                                                  • Instagram Ads (2)
                                                                                                                                                                                                                                  • Instagram Ads (3)
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                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                    Instagram Ads

                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                    Account Based Social Selling

                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                    Wal-Mart

                                                                                                                                                                                                                                    7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                                                                                                                                    Wal-Mart Inception

                                                                                                                                                                                                                                    teedubya

                                                                                                                                                                                                                                    Sniply sniply httpsniply

                                                                                                                                                                                                                                    2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                                                                                                                    Starbucks Inception

                                                                                                                                                                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                    Native Adverti$$$ng

                                                                                                                                                                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                    ccpglobalcomcmworld teedubya

                                                                                                                                                                                                                                    Pinterest Advertising

                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                    ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                    StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                                                                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                    Twitter Advertising

                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                    TWITTER ADVERTISING OPTIONS

                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                    Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                                                                                                    This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                                                                                                    Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                                                                                                    BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                                                                                                    Promoted Accounts

                                                                                                                                                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                    Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                                                                                                    Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                                                                                                    MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                                                                                                    Promoted Trends

                                                                                                                                                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                    Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                                                                                                    A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                                                                                                    Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                                                                                                    AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                                                                                                    Promoted Tweets

                                                                                                                                                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                    Geo

                                                                                                                                                                                                                                    Target users based on

                                                                                                                                                                                                                                    geographic location

                                                                                                                                                                                                                                    Narrow in on key markets

                                                                                                                                                                                                                                    Search

                                                                                                                                                                                                                                    Target users who are searching

                                                                                                                                                                                                                                    on relevant keywords

                                                                                                                                                                                                                                    Ensure relevancy

                                                                                                                                                                                                                                    Followers

                                                                                                                                                                                                                                    Target your Followers

                                                                                                                                                                                                                                    Leverage brand advocates

                                                                                                                                                                                                                                    Interest

                                                                                                                                                                                                                                    Target users based on their

                                                                                                                                                                                                                                    interests

                                                                                                                                                                                                                                    Resonate with users

                                                                                                                                                                                                                                    Mobile

                                                                                                                                                                                                                                    Target users on the go

                                                                                                                                                                                                                                    Reach at point-of-purchase

                                                                                                                                                                                                                                    Look-a-likes

                                                                                                                                                                                                                                    Target users who are similar to your followers

                                                                                                                                                                                                                                    Increase potential reach

                                                                                                                                                                                                                                    Gender

                                                                                                                                                                                                                                    Target users based on gender

                                                                                                                                                                                                                                    Ensure Interest

                                                                                                                                                                                                                                    relevancy

                                                                                                                                                                                                                                    Twitter Targeting Tools

                                                                                                                                                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                    YouTube Ads

                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                    Outbrain Outbrain httpoutbraincom

                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                    Taboola Taboola httptaboolacom

                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                    Facebook Talent Acquisition

                                                                                                                                                                                                                                    Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                                                                                    bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                                                                                    bull lower your recruiting costs and save you time

                                                                                                                                                                                                                                    bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                    Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                    Target Your Candidates

                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                    wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                    Hero Image

                                                                                                                                                                                                                                    wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                    Women Engineers

                                                                                                                                                                                                                                    wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                    Culture

                                                                                                                                                                                                                                    >

                                                                                                                                                                                                                                    Drive Candidates to Your Funnel

                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                    teedubya

                                                                                                                                                                                                                                    Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                    Reach Your Recruiting Goals

                                                                                                                                                                                                                                    14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                    Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                                                                    And Growinghellip

                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                    teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                    teedubya

                                                                                                                                                                                                                                    17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                    teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                    Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                                                                    • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                                                                                                                                    • Slide 2
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                                                                                                                                                                                                                                    • Slide 11
                                                                                                                                                                                                                                    • Slide 12
                                                                                                                                                                                                                                    • Confusing
                                                                                                                                                                                                                                    • Slide 14
                                                                                                                                                                                                                                    • Silos and Silos of Data
                                                                                                                                                                                                                                    • Slide 16
                                                                                                                                                                                                                                    • Slide 17
                                                                                                                                                                                                                                    • Coordinate Your Efforts
                                                                                                                                                                                                                                    • Slide 19
                                                                                                                                                                                                                                    • Slide 20
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                                                                                                                                                                                                                                    • Why Content Marketing
                                                                                                                                                                                                                                    • Slide 23
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                                                                                                                                                                                                                                    • Content
                                                                                                                                                                                                                                    • Slide 27
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                                                                                                                                                                                                                                    • Content Creation
                                                                                                                                                                                                                                    • Slide 33
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                                                                                                                                                                                                                                    • Content Planning amp Research
                                                                                                                                                                                                                                    • Slide 38
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                                                                                                                                                                                                                                    • Content Curation
                                                                                                                                                                                                                                    • Slide 41
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                                                                                                                                                                                                                                    • Content Scheduling amp distribution
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                                                                                                                                                                                                                                    • Content Amplification Tactics
                                                                                                                                                                                                                                    • Slide 53
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                                                                                                                                                                                                                                    • Slide 56
                                                                                                                                                                                                                                    • Ways to Promote
                                                                                                                                                                                                                                    • Slide 58
                                                                                                                                                                                                                                    • Google Buy Button on SERPS
                                                                                                                                                                                                                                    • Slide 60
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                                                                                                                                                                                                                                    • Influencer Outreach
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                                                                                                                                                                                                                                    • Paid Search and SEO
                                                                                                                                                                                                                                    • Slide 89
                                                                                                                                                                                                                                    • Slide 90
                                                                                                                                                                                                                                    • Harness data explosion for better ad predictions
                                                                                                                                                                                                                                    • Slide 92
                                                                                                                                                                                                                                    • Content Paid Amplification
                                                                                                                                                                                                                                    • Slide 94
                                                                                                                                                                                                                                    • Interest Graph Actions on Content
                                                                                                                                                                                                                                    • Slide 96
                                                                                                                                                                                                                                    • Impact of Targeted Social Advertising
                                                                                                                                                                                                                                    • Slide 98
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                                                                                                                                                                                                                                    • Before We Move On Water Breakhellip
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                                                                                                                                                                                                                                    • Instagram Ads
                                                                                                                                                                                                                                    • Instagram Ads (2)
                                                                                                                                                                                                                                    • Instagram Ads (3)
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                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                      Account Based Social Selling

                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                      Wal-Mart

                                                                                                                                                                                                                                      7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                                                                                                                                      Wal-Mart Inception

                                                                                                                                                                                                                                      teedubya

                                                                                                                                                                                                                                      Sniply sniply httpsniply

                                                                                                                                                                                                                                      2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                                                                                                                      Starbucks Inception

                                                                                                                                                                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                      Native Adverti$$$ng

                                                                                                                                                                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                      ccpglobalcomcmworld teedubya

                                                                                                                                                                                                                                      Pinterest Advertising

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                                                                                                                                                                                                                                      ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                      StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                                                                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                      Twitter Advertising

                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                      TWITTER ADVERTISING OPTIONS

                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                      Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                                                                                                      This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                                                                                                      Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                                                                                                      BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                                                                                                      Promoted Accounts

                                                                                                                                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                      Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                                                                                                      Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                                                                                                      MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                                                                                                      Promoted Trends

                                                                                                                                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                      Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                                                                                                      A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                                                                                                      Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                                                                                                      AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                                                                                                      Promoted Tweets

                                                                                                                                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                      Geo

                                                                                                                                                                                                                                      Target users based on

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                                                                                                                                                                                                                                      Narrow in on key markets

                                                                                                                                                                                                                                      Search

                                                                                                                                                                                                                                      Target users who are searching

                                                                                                                                                                                                                                      on relevant keywords

                                                                                                                                                                                                                                      Ensure relevancy

                                                                                                                                                                                                                                      Followers

                                                                                                                                                                                                                                      Target your Followers

                                                                                                                                                                                                                                      Leverage brand advocates

                                                                                                                                                                                                                                      Interest

                                                                                                                                                                                                                                      Target users based on their

                                                                                                                                                                                                                                      interests

                                                                                                                                                                                                                                      Resonate with users

                                                                                                                                                                                                                                      Mobile

                                                                                                                                                                                                                                      Target users on the go

                                                                                                                                                                                                                                      Reach at point-of-purchase

                                                                                                                                                                                                                                      Look-a-likes

                                                                                                                                                                                                                                      Target users who are similar to your followers

                                                                                                                                                                                                                                      Increase potential reach

                                                                                                                                                                                                                                      Gender

                                                                                                                                                                                                                                      Target users based on gender

                                                                                                                                                                                                                                      Ensure Interest

                                                                                                                                                                                                                                      relevancy

                                                                                                                                                                                                                                      Twitter Targeting Tools

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                                                                                                                                                                                                                                      YouTube Ads

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                                                                                                                                                                                                                                      Outbrain Outbrain httpoutbraincom

                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                      Taboola Taboola httptaboolacom

                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                      Facebook Talent Acquisition

                                                                                                                                                                                                                                      Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                                                                                      bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                                                                                      bull lower your recruiting costs and save you time

                                                                                                                                                                                                                                      bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                      Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                      Target Your Candidates

                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                      wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                      Hero Image

                                                                                                                                                                                                                                      wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                      Women Engineers

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                                                                                                                                                                                                                                      Culture

                                                                                                                                                                                                                                      >

                                                                                                                                                                                                                                      Drive Candidates to Your Funnel

                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                      teedubya

                                                                                                                                                                                                                                      Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                      Reach Your Recruiting Goals

                                                                                                                                                                                                                                      14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                      Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                                                                      And Growinghellip

                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                      teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

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                                                                                                                                                                                                                                      17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                      teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                      Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                                                                      • Actionable Ways Strategies and Technologies to Amplify Your C
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                                                                                                                                                                                                                                      • Confusing
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                                                                                                                                                                                                                                      • Silos and Silos of Data
                                                                                                                                                                                                                                      • Slide 16
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                                                                                                                                                                                                                                      • Coordinate Your Efforts
                                                                                                                                                                                                                                      • Slide 19
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                                                                                                                                                                                                                                      • Why Content Marketing
                                                                                                                                                                                                                                      • Slide 23
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                                                                                                                                                                                                                                      • Content
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                                                                                                                                                                                                                                      • Content Creation
                                                                                                                                                                                                                                      • Slide 33
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                                                                                                                                                                                                                                      • Content Planning amp Research
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                                                                                                                                                                                                                                      • Content Curation
                                                                                                                                                                                                                                      • Slide 41
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                                                                                                                                                                                                                                      • Content Scheduling amp distribution
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                                                                                                                                                                                                                                      • Content Amplification Tactics
                                                                                                                                                                                                                                      • Slide 53
                                                                                                                                                                                                                                      • Slide 54
                                                                                                                                                                                                                                      • Slide 55
                                                                                                                                                                                                                                      • Slide 56
                                                                                                                                                                                                                                      • Ways to Promote
                                                                                                                                                                                                                                      • Slide 58
                                                                                                                                                                                                                                      • Google Buy Button on SERPS
                                                                                                                                                                                                                                      • Slide 60
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                                                                                                                                                                                                                                      • Influencer Outreach
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                                                                                                                                                                                                                                      • Paid Search and SEO
                                                                                                                                                                                                                                      • Slide 89
                                                                                                                                                                                                                                      • Slide 90
                                                                                                                                                                                                                                      • Harness data explosion for better ad predictions
                                                                                                                                                                                                                                      • Slide 92
                                                                                                                                                                                                                                      • Content Paid Amplification
                                                                                                                                                                                                                                      • Slide 94
                                                                                                                                                                                                                                      • Interest Graph Actions on Content
                                                                                                                                                                                                                                      • Slide 96
                                                                                                                                                                                                                                      • Impact of Targeted Social Advertising
                                                                                                                                                                                                                                      • Slide 98
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                                                                                                                                                                                                                                      • Before We Move On Water Breakhellip
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                                                                                                                                                                                                                                      • Instagram Ads
                                                                                                                                                                                                                                      • Instagram Ads (2)
                                                                                                                                                                                                                                      • Instagram Ads (3)
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                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                        Account Based Social Selling

                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                        Wal-Mart

                                                                                                                                                                                                                                        7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                                                                                                                                        Wal-Mart Inception

                                                                                                                                                                                                                                        teedubya

                                                                                                                                                                                                                                        Sniply sniply httpsniply

                                                                                                                                                                                                                                        2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                                                                                                                        Starbucks Inception

                                                                                                                                                                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                        Native Adverti$$$ng

                                                                                                                                                                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                        ccpglobalcomcmworld teedubya

                                                                                                                                                                                                                                        Pinterest Advertising

                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                        ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                        StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                                                                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                        Twitter Advertising

                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                        TWITTER ADVERTISING OPTIONS

                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                        Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                                                                                                        This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                                                                                                        Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                                                                                                        BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                                                                                                        Promoted Accounts

                                                                                                                                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                        Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                                                                                                        Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                                                                                                        MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                                                                                                        Promoted Trends

                                                                                                                                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                        Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                                                                                                        A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                                                                                                        Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                                                                                                        AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                                                                                                        Promoted Tweets

                                                                                                                                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                        Geo

                                                                                                                                                                                                                                        Target users based on

                                                                                                                                                                                                                                        geographic location

                                                                                                                                                                                                                                        Narrow in on key markets

                                                                                                                                                                                                                                        Search

                                                                                                                                                                                                                                        Target users who are searching

                                                                                                                                                                                                                                        on relevant keywords

                                                                                                                                                                                                                                        Ensure relevancy

                                                                                                                                                                                                                                        Followers

                                                                                                                                                                                                                                        Target your Followers

                                                                                                                                                                                                                                        Leverage brand advocates

                                                                                                                                                                                                                                        Interest

                                                                                                                                                                                                                                        Target users based on their

                                                                                                                                                                                                                                        interests

                                                                                                                                                                                                                                        Resonate with users

                                                                                                                                                                                                                                        Mobile

                                                                                                                                                                                                                                        Target users on the go

                                                                                                                                                                                                                                        Reach at point-of-purchase

                                                                                                                                                                                                                                        Look-a-likes

                                                                                                                                                                                                                                        Target users who are similar to your followers

                                                                                                                                                                                                                                        Increase potential reach

                                                                                                                                                                                                                                        Gender

                                                                                                                                                                                                                                        Target users based on gender

                                                                                                                                                                                                                                        Ensure Interest

                                                                                                                                                                                                                                        relevancy

                                                                                                                                                                                                                                        Twitter Targeting Tools

                                                                                                                                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                        YouTube Ads

                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                        Outbrain Outbrain httpoutbraincom

                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                        Taboola Taboola httptaboolacom

                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                        Facebook Talent Acquisition

                                                                                                                                                                                                                                        Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                                                                                        bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                                                                                        bull lower your recruiting costs and save you time

                                                                                                                                                                                                                                        bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                        Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                        Target Your Candidates

                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                        wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                        Hero Image

                                                                                                                                                                                                                                        wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                        Women Engineers

                                                                                                                                                                                                                                        wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                        Culture

                                                                                                                                                                                                                                        >

                                                                                                                                                                                                                                        Drive Candidates to Your Funnel

                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                        teedubya

                                                                                                                                                                                                                                        Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                        Reach Your Recruiting Goals

                                                                                                                                                                                                                                        14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                        Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                                                                        And Growinghellip

                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                        teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                        teedubya

                                                                                                                                                                                                                                        17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                        teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                        Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                                                                        • Actionable Ways Strategies and Technologies to Amplify Your C
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                                                                                                                                                                                                                                        • Confusing
                                                                                                                                                                                                                                        • Slide 14
                                                                                                                                                                                                                                        • Silos and Silos of Data
                                                                                                                                                                                                                                        • Slide 16
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                                                                                                                                                                                                                                        • Coordinate Your Efforts
                                                                                                                                                                                                                                        • Slide 19
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                                                                                                                                                                                                                                        • Slide 21
                                                                                                                                                                                                                                        • Why Content Marketing
                                                                                                                                                                                                                                        • Slide 23
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                                                                                                                                                                                                                                        • Slide 25
                                                                                                                                                                                                                                        • Content
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                                                                                                                                                                                                                                        • Content Creation
                                                                                                                                                                                                                                        • Slide 33
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                                                                                                                                                                                                                                        • Content Planning amp Research
                                                                                                                                                                                                                                        • Slide 38
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                                                                                                                                                                                                                                        • Content Curation
                                                                                                                                                                                                                                        • Slide 41
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                                                                                                                                                                                                                                        • Content Scheduling amp distribution
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                                                                                                                                                                                                                                        • Content Amplification Tactics
                                                                                                                                                                                                                                        • Slide 53
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                                                                                                                                                                                                                                        • Slide 56
                                                                                                                                                                                                                                        • Ways to Promote
                                                                                                                                                                                                                                        • Slide 58
                                                                                                                                                                                                                                        • Google Buy Button on SERPS
                                                                                                                                                                                                                                        • Slide 60
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                                                                                                                                                                                                                                        • Influencer Outreach
                                                                                                                                                                                                                                        • Slide 66
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                                                                                                                                                                                                                                        • Paid Search and SEO
                                                                                                                                                                                                                                        • Slide 89
                                                                                                                                                                                                                                        • Slide 90
                                                                                                                                                                                                                                        • Harness data explosion for better ad predictions
                                                                                                                                                                                                                                        • Slide 92
                                                                                                                                                                                                                                        • Content Paid Amplification
                                                                                                                                                                                                                                        • Slide 94
                                                                                                                                                                                                                                        • Interest Graph Actions on Content
                                                                                                                                                                                                                                        • Slide 96
                                                                                                                                                                                                                                        • Impact of Targeted Social Advertising
                                                                                                                                                                                                                                        • Slide 98
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                                                                                                                                                                                                                                        • Before We Move On Water Breakhellip
                                                                                                                                                                                                                                        • Slide 113
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                                                                                                                                                                                                                                        • Instagram Ads
                                                                                                                                                                                                                                        • Instagram Ads (2)
                                                                                                                                                                                                                                        • Instagram Ads (3)
                                                                                                                                                                                                                                        • Slide 124
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                                                                                                                                                                                                                                          Account Based Social Selling

                                                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                          Wal-Mart

                                                                                                                                                                                                                                          7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                                                                                                                                          Wal-Mart Inception

                                                                                                                                                                                                                                          teedubya

                                                                                                                                                                                                                                          Sniply sniply httpsniply

                                                                                                                                                                                                                                          2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                                                                                                                          Starbucks Inception

                                                                                                                                                                                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                          Native Adverti$$$ng

                                                                                                                                                                                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                          ccpglobalcomcmworld teedubya

                                                                                                                                                                                                                                          Pinterest Advertising

                                                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                          ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                          StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                                                                                                                                          ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                          Twitter Advertising

                                                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                          TWITTER ADVERTISING OPTIONS

                                                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                          Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                                                                                                          This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                                                                                                          Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                                                                                                          BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                                                                                                          Promoted Accounts

                                                                                                                                                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                          Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                                                                                                          Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                                                                                                          MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                                                                                                          Promoted Trends

                                                                                                                                                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                          Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                                                                                                          A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                                                                                                          Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                                                                                                          AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                                                                                                          Promoted Tweets

                                                                                                                                                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                          Geo

                                                                                                                                                                                                                                          Target users based on

                                                                                                                                                                                                                                          geographic location

                                                                                                                                                                                                                                          Narrow in on key markets

                                                                                                                                                                                                                                          Search

                                                                                                                                                                                                                                          Target users who are searching

                                                                                                                                                                                                                                          on relevant keywords

                                                                                                                                                                                                                                          Ensure relevancy

                                                                                                                                                                                                                                          Followers

                                                                                                                                                                                                                                          Target your Followers

                                                                                                                                                                                                                                          Leverage brand advocates

                                                                                                                                                                                                                                          Interest

                                                                                                                                                                                                                                          Target users based on their

                                                                                                                                                                                                                                          interests

                                                                                                                                                                                                                                          Resonate with users

                                                                                                                                                                                                                                          Mobile

                                                                                                                                                                                                                                          Target users on the go

                                                                                                                                                                                                                                          Reach at point-of-purchase

                                                                                                                                                                                                                                          Look-a-likes

                                                                                                                                                                                                                                          Target users who are similar to your followers

                                                                                                                                                                                                                                          Increase potential reach

                                                                                                                                                                                                                                          Gender

                                                                                                                                                                                                                                          Target users based on gender

                                                                                                                                                                                                                                          Ensure Interest

                                                                                                                                                                                                                                          relevancy

                                                                                                                                                                                                                                          Twitter Targeting Tools

                                                                                                                                                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                          YouTube Ads

                                                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                          Outbrain Outbrain httpoutbraincom

                                                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                          Taboola Taboola httptaboolacom

                                                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                          Facebook Talent Acquisition

                                                                                                                                                                                                                                          Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                                                                                          bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                                                                                          bull lower your recruiting costs and save you time

                                                                                                                                                                                                                                          bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                          Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                          Target Your Candidates

                                                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                          wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                          Hero Image

                                                                                                                                                                                                                                          wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                          Women Engineers

                                                                                                                                                                                                                                          wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                          Culture

                                                                                                                                                                                                                                          >

                                                                                                                                                                                                                                          Drive Candidates to Your Funnel

                                                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                          teedubya

                                                                                                                                                                                                                                          Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                          Reach Your Recruiting Goals

                                                                                                                                                                                                                                          14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                          Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                                                                          And Growinghellip

                                                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                          teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                          teedubya

                                                                                                                                                                                                                                          17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                          teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                          Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                                                                          • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                                                                                                                                          • Slide 2
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                                                                                                                                                                                                                                          • Confusing
                                                                                                                                                                                                                                          • Slide 14
                                                                                                                                                                                                                                          • Silos and Silos of Data
                                                                                                                                                                                                                                          • Slide 16
                                                                                                                                                                                                                                          • Slide 17
                                                                                                                                                                                                                                          • Coordinate Your Efforts
                                                                                                                                                                                                                                          • Slide 19
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                                                                                                                                                                                                                                          • Slide 21
                                                                                                                                                                                                                                          • Why Content Marketing
                                                                                                                                                                                                                                          • Slide 23
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                                                                                                                                                                                                                                          • Content
                                                                                                                                                                                                                                          • Slide 27
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                                                                                                                                                                                                                                          • Slide 29
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                                                                                                                                                                                                                                          • Content Creation
                                                                                                                                                                                                                                          • Slide 33
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                                                                                                                                                                                                                                          • Content Planning amp Research
                                                                                                                                                                                                                                          • Slide 38
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                                                                                                                                                                                                                                          • Content Curation
                                                                                                                                                                                                                                          • Slide 41
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                                                                                                                                                                                                                                          • Content Scheduling amp distribution
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                                                                                                                                                                                                                                          • Content Amplification Tactics
                                                                                                                                                                                                                                          • Slide 53
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                                                                                                                                                                                                                                          • Slide 56
                                                                                                                                                                                                                                          • Ways to Promote
                                                                                                                                                                                                                                          • Slide 58
                                                                                                                                                                                                                                          • Google Buy Button on SERPS
                                                                                                                                                                                                                                          • Slide 60
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                                                                                                                                                                                                                                          • Influencer Outreach
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                                                                                                                                                                                                                                          • Paid Search and SEO
                                                                                                                                                                                                                                          • Slide 89
                                                                                                                                                                                                                                          • Slide 90
                                                                                                                                                                                                                                          • Harness data explosion for better ad predictions
                                                                                                                                                                                                                                          • Slide 92
                                                                                                                                                                                                                                          • Content Paid Amplification
                                                                                                                                                                                                                                          • Slide 94
                                                                                                                                                                                                                                          • Interest Graph Actions on Content
                                                                                                                                                                                                                                          • Slide 96
                                                                                                                                                                                                                                          • Impact of Targeted Social Advertising
                                                                                                                                                                                                                                          • Slide 98
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                                                                                                                                                                                                                                          • Before We Move On Water Breakhellip
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                                                                                                                                                                                                                                          • Instagram Ads
                                                                                                                                                                                                                                          • Instagram Ads (2)
                                                                                                                                                                                                                                          • Instagram Ads (3)
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                                                                                                                                                                                                                                            Wal-Mart

                                                                                                                                                                                                                                            7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                                                                                                                                            Wal-Mart Inception

                                                                                                                                                                                                                                            teedubya

                                                                                                                                                                                                                                            Sniply sniply httpsniply

                                                                                                                                                                                                                                            2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                                                                                                                            Starbucks Inception

                                                                                                                                                                                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                            Native Adverti$$$ng

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                                                                                                                                                                                                                                            Pinterest Advertising

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                                                                                                                                                                                                                                            ccpglobalcomcmworld teedubyaReddit Advertising

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                                                                                                                                                                                                                                            StumbleUpon Ads ndash stumbleuponcomadvertising

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                                                                                                                                                                                                                                            Twitter Advertising

                                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                            TWITTER ADVERTISING OPTIONS

                                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                            Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                                                                                                            This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                                                                                                            Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                                                                                                            BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                                                                                                            Promoted Accounts

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                                                                                                                                                                                                                                            Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                                                                                                            Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                                                                                                            MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                                                                                                            Promoted Trends

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                                                                                                                                                                                                                                            Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                                                                                                            A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                                                                                                            Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                                                                                                            AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                                                                                                            Promoted Tweets

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                                                                                                                                                                                                                                            Geo

                                                                                                                                                                                                                                            Target users based on

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                                                                                                                                                                                                                                            Narrow in on key markets

                                                                                                                                                                                                                                            Search

                                                                                                                                                                                                                                            Target users who are searching

                                                                                                                                                                                                                                            on relevant keywords

                                                                                                                                                                                                                                            Ensure relevancy

                                                                                                                                                                                                                                            Followers

                                                                                                                                                                                                                                            Target your Followers

                                                                                                                                                                                                                                            Leverage brand advocates

                                                                                                                                                                                                                                            Interest

                                                                                                                                                                                                                                            Target users based on their

                                                                                                                                                                                                                                            interests

                                                                                                                                                                                                                                            Resonate with users

                                                                                                                                                                                                                                            Mobile

                                                                                                                                                                                                                                            Target users on the go

                                                                                                                                                                                                                                            Reach at point-of-purchase

                                                                                                                                                                                                                                            Look-a-likes

                                                                                                                                                                                                                                            Target users who are similar to your followers

                                                                                                                                                                                                                                            Increase potential reach

                                                                                                                                                                                                                                            Gender

                                                                                                                                                                                                                                            Target users based on gender

                                                                                                                                                                                                                                            Ensure Interest

                                                                                                                                                                                                                                            relevancy

                                                                                                                                                                                                                                            Twitter Targeting Tools

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                                                                                                                                                                                                                                            YouTube Ads

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                                                                                                                                                                                                                                            Outbrain Outbrain httpoutbraincom

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                                                                                                                                                                                                                                            Taboola Taboola httptaboolacom

                                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                            Facebook Talent Acquisition

                                                                                                                                                                                                                                            Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                                                                                            bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                                                                                            bull lower your recruiting costs and save you time

                                                                                                                                                                                                                                            bull target competitors location and even job titles to attract your ideal candidates

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                                                                                                                                                                                                                                            Facebook Graph Search allows for Social HR Recruiting

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                                                                                                                                                                                                                                            Target Your Candidates

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                                                                                                                                                                                                                                            wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                            Hero Image

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                                                                                                                                                                                                                                            Women Engineers

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                                                                                                                                                                                                                                            Culture

                                                                                                                                                                                                                                            >

                                                                                                                                                                                                                                            Drive Candidates to Your Funnel

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                                                                                                                                                                                                                                            Facebook Graph Search allows for Social HR Recruiting

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                                                                                                                                                                                                                                            Reach Your Recruiting Goals

                                                                                                                                                                                                                                            14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                            Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                                                                            And Growinghellip

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                                                                                                                                                                                                                                            teedubyarsquos Tools ndash ccpdigitalcomemfl

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                                                                                                                                                                                                                                            17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

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                                                                                                                                                                                                                                            teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                            Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                                                                            • Actionable Ways Strategies and Technologies to Amplify Your C
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                                                                                                                                                                                                                                            • Confusing
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                                                                                                                                                                                                                                            • Silos and Silos of Data
                                                                                                                                                                                                                                            • Slide 16
                                                                                                                                                                                                                                            • Slide 17
                                                                                                                                                                                                                                            • Coordinate Your Efforts
                                                                                                                                                                                                                                            • Slide 19
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                                                                                                                                                                                                                                            • Why Content Marketing
                                                                                                                                                                                                                                            • Slide 23
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                                                                                                                                                                                                                                            • Content
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                                                                                                                                                                                                                                            • Content Creation
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                                                                                                                                                                                                                                            • Content Planning amp Research
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                                                                                                                                                                                                                                            • Content Curation
                                                                                                                                                                                                                                            • Slide 41
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                                                                                                                                                                                                                                            • Content Scheduling amp distribution
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                                                                                                                                                                                                                                            • Content Amplification Tactics
                                                                                                                                                                                                                                            • Slide 53
                                                                                                                                                                                                                                            • Slide 54
                                                                                                                                                                                                                                            • Slide 55
                                                                                                                                                                                                                                            • Slide 56
                                                                                                                                                                                                                                            • Ways to Promote
                                                                                                                                                                                                                                            • Slide 58
                                                                                                                                                                                                                                            • Google Buy Button on SERPS
                                                                                                                                                                                                                                            • Slide 60
                                                                                                                                                                                                                                            • Slide 61
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                                                                                                                                                                                                                                            • Influencer Outreach
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                                                                                                                                                                                                                                            • Paid Search and SEO
                                                                                                                                                                                                                                            • Slide 89
                                                                                                                                                                                                                                            • Slide 90
                                                                                                                                                                                                                                            • Harness data explosion for better ad predictions
                                                                                                                                                                                                                                            • Slide 92
                                                                                                                                                                                                                                            • Content Paid Amplification
                                                                                                                                                                                                                                            • Slide 94
                                                                                                                                                                                                                                            • Interest Graph Actions on Content
                                                                                                                                                                                                                                            • Slide 96
                                                                                                                                                                                                                                            • Impact of Targeted Social Advertising
                                                                                                                                                                                                                                            • Slide 98
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                                                                                                                                                                                                                                            • Before We Move On Water Breakhellip
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                                                                                                                                                                                                                                            • Instagram Ads
                                                                                                                                                                                                                                            • Instagram Ads (2)
                                                                                                                                                                                                                                            • Instagram Ads (3)
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                                                                                                                                                                                                                                              7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

                                                                                                                                                                                                                                              Wal-Mart Inception

                                                                                                                                                                                                                                              teedubya

                                                                                                                                                                                                                                              Sniply sniply httpsniply

                                                                                                                                                                                                                                              2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                                                                                                                              Starbucks Inception

                                                                                                                                                                                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                              Native Adverti$$$ng

                                                                                                                                                                                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                              ccpglobalcomcmworld teedubya

                                                                                                                                                                                                                                              Pinterest Advertising

                                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                              ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                              StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                                                                                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                              Twitter Advertising

                                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                              TWITTER ADVERTISING OPTIONS

                                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                              Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                                                                                                              This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                                                                                                              Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                                                                                                              BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                                                                                                              Promoted Accounts

                                                                                                                                                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                              Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                                                                                                              Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                                                                                                              MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                                                                                                              Promoted Trends

                                                                                                                                                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                              Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                                                                                                              A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                                                                                                              Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                                                                                                              AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                                                                                                              Promoted Tweets

                                                                                                                                                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                              Geo

                                                                                                                                                                                                                                              Target users based on

                                                                                                                                                                                                                                              geographic location

                                                                                                                                                                                                                                              Narrow in on key markets

                                                                                                                                                                                                                                              Search

                                                                                                                                                                                                                                              Target users who are searching

                                                                                                                                                                                                                                              on relevant keywords

                                                                                                                                                                                                                                              Ensure relevancy

                                                                                                                                                                                                                                              Followers

                                                                                                                                                                                                                                              Target your Followers

                                                                                                                                                                                                                                              Leverage brand advocates

                                                                                                                                                                                                                                              Interest

                                                                                                                                                                                                                                              Target users based on their

                                                                                                                                                                                                                                              interests

                                                                                                                                                                                                                                              Resonate with users

                                                                                                                                                                                                                                              Mobile

                                                                                                                                                                                                                                              Target users on the go

                                                                                                                                                                                                                                              Reach at point-of-purchase

                                                                                                                                                                                                                                              Look-a-likes

                                                                                                                                                                                                                                              Target users who are similar to your followers

                                                                                                                                                                                                                                              Increase potential reach

                                                                                                                                                                                                                                              Gender

                                                                                                                                                                                                                                              Target users based on gender

                                                                                                                                                                                                                                              Ensure Interest

                                                                                                                                                                                                                                              relevancy

                                                                                                                                                                                                                                              Twitter Targeting Tools

                                                                                                                                                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                              YouTube Ads

                                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                              Outbrain Outbrain httpoutbraincom

                                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                              Taboola Taboola httptaboolacom

                                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                              Facebook Talent Acquisition

                                                                                                                                                                                                                                              Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                                                                                              bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                                                                                              bull lower your recruiting costs and save you time

                                                                                                                                                                                                                                              bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                              Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                              Target Your Candidates

                                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                              wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                              Hero Image

                                                                                                                                                                                                                                              wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                              Women Engineers

                                                                                                                                                                                                                                              wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                              Culture

                                                                                                                                                                                                                                              >

                                                                                                                                                                                                                                              Drive Candidates to Your Funnel

                                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                              teedubya

                                                                                                                                                                                                                                              Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                              Reach Your Recruiting Goals

                                                                                                                                                                                                                                              14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                              Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                                                                              And Growinghellip

                                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                              teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                              teedubya

                                                                                                                                                                                                                                              17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                              teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                              Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                                                                              • Actionable Ways Strategies and Technologies to Amplify Your C
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                                                                                                                                                                                                                                              • Confusing
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                                                                                                                                                                                                                                              • Silos and Silos of Data
                                                                                                                                                                                                                                              • Slide 16
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                                                                                                                                                                                                                                              • Coordinate Your Efforts
                                                                                                                                                                                                                                              • Slide 19
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                                                                                                                                                                                                                                              • Why Content Marketing
                                                                                                                                                                                                                                              • Slide 23
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                                                                                                                                                                                                                                              • Content
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                                                                                                                                                                                                                                              • Content Creation
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                                                                                                                                                                                                                                              • Content Planning amp Research
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                                                                                                                                                                                                                                              • Content Curation
                                                                                                                                                                                                                                              • Slide 41
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                                                                                                                                                                                                                                              • Content Scheduling amp distribution
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                                                                                                                                                                                                                                              • Content Amplification Tactics
                                                                                                                                                                                                                                              • Slide 53
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                                                                                                                                                                                                                                              • Slide 56
                                                                                                                                                                                                                                              • Ways to Promote
                                                                                                                                                                                                                                              • Slide 58
                                                                                                                                                                                                                                              • Google Buy Button on SERPS
                                                                                                                                                                                                                                              • Slide 60
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                                                                                                                                                                                                                                              • Influencer Outreach
                                                                                                                                                                                                                                              • Slide 66
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                                                                                                                                                                                                                                              • Paid Search and SEO
                                                                                                                                                                                                                                              • Slide 89
                                                                                                                                                                                                                                              • Slide 90
                                                                                                                                                                                                                                              • Harness data explosion for better ad predictions
                                                                                                                                                                                                                                              • Slide 92
                                                                                                                                                                                                                                              • Content Paid Amplification
                                                                                                                                                                                                                                              • Slide 94
                                                                                                                                                                                                                                              • Interest Graph Actions on Content
                                                                                                                                                                                                                                              • Slide 96
                                                                                                                                                                                                                                              • Impact of Targeted Social Advertising
                                                                                                                                                                                                                                              • Slide 98
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                                                                                                                                                                                                                                              • Before We Move On Water Breakhellip
                                                                                                                                                                                                                                              • Slide 113
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                                                                                                                                                                                                                                              • Instagram Ads
                                                                                                                                                                                                                                              • Instagram Ads (2)
                                                                                                                                                                                                                                              • Instagram Ads (3)
                                                                                                                                                                                                                                              • Slide 124
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                                                                                                                                                                                                                                                teedubya

                                                                                                                                                                                                                                                Sniply sniply httpsniply

                                                                                                                                                                                                                                                2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                                                                                                                                Starbucks Inception

                                                                                                                                                                                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                Native Adverti$$$ng

                                                                                                                                                                                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                ccpglobalcomcmworld teedubya

                                                                                                                                                                                                                                                Pinterest Advertising

                                                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                                                                                                                                                ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                Twitter Advertising

                                                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                TWITTER ADVERTISING OPTIONS

                                                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                                                                                                                This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                                                                                                                Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                                                                                                                BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                                                                                                                Promoted Accounts

                                                                                                                                                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                                                                                                                Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                                                                                                                MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                                                                                                                Promoted Trends

                                                                                                                                                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                                                                                                                A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                                                                                                                Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                                                                                                                AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                                                                                                                Promoted Tweets

                                                                                                                                                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                Geo

                                                                                                                                                                                                                                                Target users based on

                                                                                                                                                                                                                                                geographic location

                                                                                                                                                                                                                                                Narrow in on key markets

                                                                                                                                                                                                                                                Search

                                                                                                                                                                                                                                                Target users who are searching

                                                                                                                                                                                                                                                on relevant keywords

                                                                                                                                                                                                                                                Ensure relevancy

                                                                                                                                                                                                                                                Followers

                                                                                                                                                                                                                                                Target your Followers

                                                                                                                                                                                                                                                Leverage brand advocates

                                                                                                                                                                                                                                                Interest

                                                                                                                                                                                                                                                Target users based on their

                                                                                                                                                                                                                                                interests

                                                                                                                                                                                                                                                Resonate with users

                                                                                                                                                                                                                                                Mobile

                                                                                                                                                                                                                                                Target users on the go

                                                                                                                                                                                                                                                Reach at point-of-purchase

                                                                                                                                                                                                                                                Look-a-likes

                                                                                                                                                                                                                                                Target users who are similar to your followers

                                                                                                                                                                                                                                                Increase potential reach

                                                                                                                                                                                                                                                Gender

                                                                                                                                                                                                                                                Target users based on gender

                                                                                                                                                                                                                                                Ensure Interest

                                                                                                                                                                                                                                                relevancy

                                                                                                                                                                                                                                                Twitter Targeting Tools

                                                                                                                                                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                YouTube Ads

                                                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                Outbrain Outbrain httpoutbraincom

                                                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                Taboola Taboola httptaboolacom

                                                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                Facebook Talent Acquisition

                                                                                                                                                                                                                                                Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                                                                                                bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                                                                                                bull lower your recruiting costs and save you time

                                                                                                                                                                                                                                                bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                Target Your Candidates

                                                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                Hero Image

                                                                                                                                                                                                                                                wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                Women Engineers

                                                                                                                                                                                                                                                wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                Culture

                                                                                                                                                                                                                                                >

                                                                                                                                                                                                                                                Drive Candidates to Your Funnel

                                                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                teedubya

                                                                                                                                                                                                                                                Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                Reach Your Recruiting Goals

                                                                                                                                                                                                                                                14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                                                                                And Growinghellip

                                                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                teedubya

                                                                                                                                                                                                                                                17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                                                                                • Actionable Ways Strategies and Technologies to Amplify Your C
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                                                                                                                                                                                                                                                • Confusing
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                                                                                                                                                                                                                                                • Silos and Silos of Data
                                                                                                                                                                                                                                                • Slide 16
                                                                                                                                                                                                                                                • Slide 17
                                                                                                                                                                                                                                                • Coordinate Your Efforts
                                                                                                                                                                                                                                                • Slide 19
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                                                                                                                                                                                                                                                • Why Content Marketing
                                                                                                                                                                                                                                                • Slide 23
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                                                                                                                                                                                                                                                • Content
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                                                                                                                                                                                                                                                • Content Creation
                                                                                                                                                                                                                                                • Slide 33
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                                                                                                                                                                                                                                                • Content Planning amp Research
                                                                                                                                                                                                                                                • Slide 38
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                                                                                                                                                                                                                                                • Content Curation
                                                                                                                                                                                                                                                • Slide 41
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                                                                                                                                                                                                                                                • Content Scheduling amp distribution
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                                                                                                                                                                                                                                                • Content Amplification Tactics
                                                                                                                                                                                                                                                • Slide 53
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                                                                                                                                                                                                                                                • Ways to Promote
                                                                                                                                                                                                                                                • Slide 58
                                                                                                                                                                                                                                                • Google Buy Button on SERPS
                                                                                                                                                                                                                                                • Slide 60
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                                                                                                                                                                                                                                                • Influencer Outreach
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                                                                                                                                                                                                                                                • Paid Search and SEO
                                                                                                                                                                                                                                                • Slide 89
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                                                                                                                                                                                                                                                • Harness data explosion for better ad predictions
                                                                                                                                                                                                                                                • Slide 92
                                                                                                                                                                                                                                                • Content Paid Amplification
                                                                                                                                                                                                                                                • Slide 94
                                                                                                                                                                                                                                                • Interest Graph Actions on Content
                                                                                                                                                                                                                                                • Slide 96
                                                                                                                                                                                                                                                • Impact of Targeted Social Advertising
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                                                                                                                                                                                                                                                • Before We Move On Water Breakhellip
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                                                                                                                                                                                                                                                • Instagram Ads
                                                                                                                                                                                                                                                • Instagram Ads (2)
                                                                                                                                                                                                                                                • Instagram Ads (3)
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                                                                                                                                                                                                                                                  2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

                                                                                                                                                                                                                                                  Starbucks Inception

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                                                                                                                                                                                                                                                  Native Adverti$$$ng

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                                                                                                                                                                                                                                                  Pinterest Advertising

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                                                                                                                                                                                                                                                  ccpglobalcomcmworld teedubyaReddit Advertising

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                                                                                                                                                                                                                                                  StumbleUpon Ads ndash stumbleuponcomadvertising

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                                                                                                                                                                                                                                                  Twitter Advertising

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                                                                                                                                                                                                                                                  TWITTER ADVERTISING OPTIONS

                                                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                  Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                                                                                                                  This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                                                                                                                  Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                                                                                                                  BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                                                                                                                  Promoted Accounts

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                                                                                                                                                                                                                                                  Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                                                                                                                  Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                                                                                                                  MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                                                                                                                  Promoted Trends

                                                                                                                                                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                  Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                                                                                                                  A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                                                                                                                  Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                                                                                                                  AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                                                                                                                  Promoted Tweets

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                                                                                                                                                                                                                                                  Geo

                                                                                                                                                                                                                                                  Target users based on

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                                                                                                                                                                                                                                                  Narrow in on key markets

                                                                                                                                                                                                                                                  Search

                                                                                                                                                                                                                                                  Target users who are searching

                                                                                                                                                                                                                                                  on relevant keywords

                                                                                                                                                                                                                                                  Ensure relevancy

                                                                                                                                                                                                                                                  Followers

                                                                                                                                                                                                                                                  Target your Followers

                                                                                                                                                                                                                                                  Leverage brand advocates

                                                                                                                                                                                                                                                  Interest

                                                                                                                                                                                                                                                  Target users based on their

                                                                                                                                                                                                                                                  interests

                                                                                                                                                                                                                                                  Resonate with users

                                                                                                                                                                                                                                                  Mobile

                                                                                                                                                                                                                                                  Target users on the go

                                                                                                                                                                                                                                                  Reach at point-of-purchase

                                                                                                                                                                                                                                                  Look-a-likes

                                                                                                                                                                                                                                                  Target users who are similar to your followers

                                                                                                                                                                                                                                                  Increase potential reach

                                                                                                                                                                                                                                                  Gender

                                                                                                                                                                                                                                                  Target users based on gender

                                                                                                                                                                                                                                                  Ensure Interest

                                                                                                                                                                                                                                                  relevancy

                                                                                                                                                                                                                                                  Twitter Targeting Tools

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                                                                                                                                                                                                                                                  YouTube Ads

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                                                                                                                                                                                                                                                  Outbrain Outbrain httpoutbraincom

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                                                                                                                                                                                                                                                  Taboola Taboola httptaboolacom

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                                                                                                                                                                                                                                                  Facebook Talent Acquisition

                                                                                                                                                                                                                                                  Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                                                                                                  bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                                                                                                  bull lower your recruiting costs and save you time

                                                                                                                                                                                                                                                  bull target competitors location and even job titles to attract your ideal candidates

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                                                                                                                                                                                                                                                  Facebook Graph Search allows for Social HR Recruiting

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                                                                                                                                                                                                                                                  Target Your Candidates

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                                                                                                                                                                                                                                                  wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                  Hero Image

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                                                                                                                                                                                                                                                  Women Engineers

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                                                                                                                                                                                                                                                  Culture

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                                                                                                                                                                                                                                                  Drive Candidates to Your Funnel

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                                                                                                                                                                                                                                                  Facebook Graph Search allows for Social HR Recruiting

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                                                                                                                                                                                                                                                  Reach Your Recruiting Goals

                                                                                                                                                                                                                                                  14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

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                                                                                                                                                                                                                                                  Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                                                                                  And Growinghellip

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                                                                                                                                                                                                                                                  teedubyarsquos Tools ndash ccpdigitalcomemfl

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                                                                                                                                                                                                                                                  17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

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                                                                                                                                                                                                                                                  teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

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                                                                                                                                                                                                                                                  • Actionable Ways Strategies and Technologies to Amplify Your C
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                                                                                                                                                                                                                                                  • Confusing
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                                                                                                                                                                                                                                                  • Silos and Silos of Data
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                                                                                                                                                                                                                                                  • Coordinate Your Efforts
                                                                                                                                                                                                                                                  • Slide 19
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                                                                                                                                                                                                                                                  • Why Content Marketing
                                                                                                                                                                                                                                                  • Slide 23
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                                                                                                                                                                                                                                                  • Content
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                                                                                                                                                                                                                                                  • Content Creation
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                                                                                                                                                                                                                                                  • Content Planning amp Research
                                                                                                                                                                                                                                                  • Slide 38
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                                                                                                                                                                                                                                                  • Content Curation
                                                                                                                                                                                                                                                  • Slide 41
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                                                                                                                                                                                                                                                  • Content Scheduling amp distribution
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                                                                                                                                                                                                                                                  • Content Amplification Tactics
                                                                                                                                                                                                                                                  • Slide 53
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                                                                                                                                                                                                                                                  • Ways to Promote
                                                                                                                                                                                                                                                  • Slide 58
                                                                                                                                                                                                                                                  • Google Buy Button on SERPS
                                                                                                                                                                                                                                                  • Slide 60
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                                                                                                                                                                                                                                                  • Influencer Outreach
                                                                                                                                                                                                                                                  • Slide 66
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                                                                                                                                                                                                                                                  • Paid Search and SEO
                                                                                                                                                                                                                                                  • Slide 89
                                                                                                                                                                                                                                                  • Slide 90
                                                                                                                                                                                                                                                  • Harness data explosion for better ad predictions
                                                                                                                                                                                                                                                  • Slide 92
                                                                                                                                                                                                                                                  • Content Paid Amplification
                                                                                                                                                                                                                                                  • Slide 94
                                                                                                                                                                                                                                                  • Interest Graph Actions on Content
                                                                                                                                                                                                                                                  • Slide 96
                                                                                                                                                                                                                                                  • Impact of Targeted Social Advertising
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                                                                                                                                                                                                                                                  • Before We Move On Water Breakhellip
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                                                                                                                                                                                                                                                  • Instagram Ads
                                                                                                                                                                                                                                                  • Instagram Ads (2)
                                                                                                                                                                                                                                                  • Instagram Ads (3)
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                                                                                                                                                                                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                    Native Adverti$$$ng

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                                                                                                                                                                                                                                                    Pinterest Advertising

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                                                                                                                                                                                                                                                    ccpglobalcomcmworld teedubyaReddit Advertising

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                                                                                                                                                                                                                                                    StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                                                                                                                                                    ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                    Twitter Advertising

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                                                                                                                                                                                                                                                    TWITTER ADVERTISING OPTIONS

                                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                    Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                                                                                                                    This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                                                                                                                    Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                                                                                                                    BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                                                                                                                    Promoted Accounts

                                                                                                                                                                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                    Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                                                                                                                    Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                                                                                                                    MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                                                                                                                    Promoted Trends

                                                                                                                                                                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                    Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                                                                                                                    A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                                                                                                                    Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                                                                                                                    AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                                                                                                                    Promoted Tweets

                                                                                                                                                                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                    Geo

                                                                                                                                                                                                                                                    Target users based on

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                                                                                                                                                                                                                                                    Narrow in on key markets

                                                                                                                                                                                                                                                    Search

                                                                                                                                                                                                                                                    Target users who are searching

                                                                                                                                                                                                                                                    on relevant keywords

                                                                                                                                                                                                                                                    Ensure relevancy

                                                                                                                                                                                                                                                    Followers

                                                                                                                                                                                                                                                    Target your Followers

                                                                                                                                                                                                                                                    Leverage brand advocates

                                                                                                                                                                                                                                                    Interest

                                                                                                                                                                                                                                                    Target users based on their

                                                                                                                                                                                                                                                    interests

                                                                                                                                                                                                                                                    Resonate with users

                                                                                                                                                                                                                                                    Mobile

                                                                                                                                                                                                                                                    Target users on the go

                                                                                                                                                                                                                                                    Reach at point-of-purchase

                                                                                                                                                                                                                                                    Look-a-likes

                                                                                                                                                                                                                                                    Target users who are similar to your followers

                                                                                                                                                                                                                                                    Increase potential reach

                                                                                                                                                                                                                                                    Gender

                                                                                                                                                                                                                                                    Target users based on gender

                                                                                                                                                                                                                                                    Ensure Interest

                                                                                                                                                                                                                                                    relevancy

                                                                                                                                                                                                                                                    Twitter Targeting Tools

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                                                                                                                                                                                                                                                    YouTube Ads

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                                                                                                                                                                                                                                                    Outbrain Outbrain httpoutbraincom

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                                                                                                                                                                                                                                                    Taboola Taboola httptaboolacom

                                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                    Facebook Talent Acquisition

                                                                                                                                                                                                                                                    Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                                                                                                    bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                                                                                                    bull lower your recruiting costs and save you time

                                                                                                                                                                                                                                                    bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                    Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                    Target Your Candidates

                                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                    wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                    Hero Image

                                                                                                                                                                                                                                                    wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                    Women Engineers

                                                                                                                                                                                                                                                    wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                    Culture

                                                                                                                                                                                                                                                    >

                                                                                                                                                                                                                                                    Drive Candidates to Your Funnel

                                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                    teedubya

                                                                                                                                                                                                                                                    Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                    Reach Your Recruiting Goals

                                                                                                                                                                                                                                                    14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                    Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                                                                                    And Growinghellip

                                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                    teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

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                                                                                                                                                                                                                                                    17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

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                                                                                                                                                                                                                                                    teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                    Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                                                                                    • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                                                                                                                                                    • Slide 2
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                                                                                                                                                                                                                                                    • Confusing
                                                                                                                                                                                                                                                    • Slide 14
                                                                                                                                                                                                                                                    • Silos and Silos of Data
                                                                                                                                                                                                                                                    • Slide 16
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                                                                                                                                                                                                                                                    • Coordinate Your Efforts
                                                                                                                                                                                                                                                    • Slide 19
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                                                                                                                                                                                                                                                    • Why Content Marketing
                                                                                                                                                                                                                                                    • Slide 23
                                                                                                                                                                                                                                                    • Slide 24
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                                                                                                                                                                                                                                                    • Content
                                                                                                                                                                                                                                                    • Slide 27
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                                                                                                                                                                                                                                                    • Content Creation
                                                                                                                                                                                                                                                    • Slide 33
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                                                                                                                                                                                                                                                    • Content Planning amp Research
                                                                                                                                                                                                                                                    • Slide 38
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                                                                                                                                                                                                                                                    • Content Curation
                                                                                                                                                                                                                                                    • Slide 41
                                                                                                                                                                                                                                                    • Slide 42
                                                                                                                                                                                                                                                    • Slide 43
                                                                                                                                                                                                                                                    • Content Scheduling amp distribution
                                                                                                                                                                                                                                                    • Slide 45
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                                                                                                                                                                                                                                                    • Slide 51
                                                                                                                                                                                                                                                    • Content Amplification Tactics
                                                                                                                                                                                                                                                    • Slide 53
                                                                                                                                                                                                                                                    • Slide 54
                                                                                                                                                                                                                                                    • Slide 55
                                                                                                                                                                                                                                                    • Slide 56
                                                                                                                                                                                                                                                    • Ways to Promote
                                                                                                                                                                                                                                                    • Slide 58
                                                                                                                                                                                                                                                    • Google Buy Button on SERPS
                                                                                                                                                                                                                                                    • Slide 60
                                                                                                                                                                                                                                                    • Slide 61
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                                                                                                                                                                                                                                                    • Slide 63
                                                                                                                                                                                                                                                    • Slide 64
                                                                                                                                                                                                                                                    • Influencer Outreach
                                                                                                                                                                                                                                                    • Slide 66
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                                                                                                                                                                                                                                                    • Slide 86
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                                                                                                                                                                                                                                                    • Paid Search and SEO
                                                                                                                                                                                                                                                    • Slide 89
                                                                                                                                                                                                                                                    • Slide 90
                                                                                                                                                                                                                                                    • Harness data explosion for better ad predictions
                                                                                                                                                                                                                                                    • Slide 92
                                                                                                                                                                                                                                                    • Content Paid Amplification
                                                                                                                                                                                                                                                    • Slide 94
                                                                                                                                                                                                                                                    • Interest Graph Actions on Content
                                                                                                                                                                                                                                                    • Slide 96
                                                                                                                                                                                                                                                    • Impact of Targeted Social Advertising
                                                                                                                                                                                                                                                    • Slide 98
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                                                                                                                                                                                                                                                    • Before We Move On Water Breakhellip
                                                                                                                                                                                                                                                    • Slide 113
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                                                                                                                                                                                                                                                    • Instagram Ads
                                                                                                                                                                                                                                                    • Instagram Ads (2)
                                                                                                                                                                                                                                                    • Instagram Ads (3)
                                                                                                                                                                                                                                                    • Slide 124
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                                                                                                                                                                                                                                                      Native Adverti$$$ng

                                                                                                                                                                                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                      ccpglobalcomcmworld teedubya

                                                                                                                                                                                                                                                      Pinterest Advertising

                                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                      ccpglobalcomcmworld teedubyaReddit Advertising

                                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                      StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                                                                                                                                                      ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                      Twitter Advertising

                                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                      TWITTER ADVERTISING OPTIONS

                                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                      Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                                                                                                                      This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                                                                                                                      Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                                                                                                                      BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                                                                                                                      Promoted Accounts

                                                                                                                                                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                      Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                                                                                                                      Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                                                                                                                      MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                                                                                                                      Promoted Trends

                                                                                                                                                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                      Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                                                                                                                      A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                                                                                                                      Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                                                                                                                      AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                                                                                                                      Promoted Tweets

                                                                                                                                                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                      Geo

                                                                                                                                                                                                                                                      Target users based on

                                                                                                                                                                                                                                                      geographic location

                                                                                                                                                                                                                                                      Narrow in on key markets

                                                                                                                                                                                                                                                      Search

                                                                                                                                                                                                                                                      Target users who are searching

                                                                                                                                                                                                                                                      on relevant keywords

                                                                                                                                                                                                                                                      Ensure relevancy

                                                                                                                                                                                                                                                      Followers

                                                                                                                                                                                                                                                      Target your Followers

                                                                                                                                                                                                                                                      Leverage brand advocates

                                                                                                                                                                                                                                                      Interest

                                                                                                                                                                                                                                                      Target users based on their

                                                                                                                                                                                                                                                      interests

                                                                                                                                                                                                                                                      Resonate with users

                                                                                                                                                                                                                                                      Mobile

                                                                                                                                                                                                                                                      Target users on the go

                                                                                                                                                                                                                                                      Reach at point-of-purchase

                                                                                                                                                                                                                                                      Look-a-likes

                                                                                                                                                                                                                                                      Target users who are similar to your followers

                                                                                                                                                                                                                                                      Increase potential reach

                                                                                                                                                                                                                                                      Gender

                                                                                                                                                                                                                                                      Target users based on gender

                                                                                                                                                                                                                                                      Ensure Interest

                                                                                                                                                                                                                                                      relevancy

                                                                                                                                                                                                                                                      Twitter Targeting Tools

                                                                                                                                                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                      YouTube Ads

                                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                      Outbrain Outbrain httpoutbraincom

                                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                      Taboola Taboola httptaboolacom

                                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                      Facebook Talent Acquisition

                                                                                                                                                                                                                                                      Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                                                                                                      bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                                                                                                      bull lower your recruiting costs and save you time

                                                                                                                                                                                                                                                      bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                      Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                      Target Your Candidates

                                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                      wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                      Hero Image

                                                                                                                                                                                                                                                      wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                      Women Engineers

                                                                                                                                                                                                                                                      wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                      Culture

                                                                                                                                                                                                                                                      >

                                                                                                                                                                                                                                                      Drive Candidates to Your Funnel

                                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                      teedubya

                                                                                                                                                                                                                                                      Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                      Reach Your Recruiting Goals

                                                                                                                                                                                                                                                      14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                      Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                                                                                      And Growinghellip

                                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                      teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                      teedubya

                                                                                                                                                                                                                                                      17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                      teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                      Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                                                                                      • Actionable Ways Strategies and Technologies to Amplify Your C
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                                                                                                                                                                                                                                                      • Confusing
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                                                                                                                                                                                                                                                      • Silos and Silos of Data
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                                                                                                                                                                                                                                                      • Coordinate Your Efforts
                                                                                                                                                                                                                                                      • Slide 19
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                                                                                                                                                                                                                                                      • Why Content Marketing
                                                                                                                                                                                                                                                      • Slide 23
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                                                                                                                                                                                                                                                      • Content
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                                                                                                                                                                                                                                                      • Content Creation
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                                                                                                                                                                                                                                                      • Content Planning amp Research
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                                                                                                                                                                                                                                                      • Content Curation
                                                                                                                                                                                                                                                      • Slide 41
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                                                                                                                                                                                                                                                      • Content Scheduling amp distribution
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                                                                                                                                                                                                                                                      • Content Amplification Tactics
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                                                                                                                                                                                                                                                      • Ways to Promote
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                                                                                                                                                                                                                                                      • Google Buy Button on SERPS
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                                                                                                                                                                                                                                                      • Influencer Outreach
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                                                                                                                                                                                                                                                      • Paid Search and SEO
                                                                                                                                                                                                                                                      • Slide 89
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                                                                                                                                                                                                                                                      • Harness data explosion for better ad predictions
                                                                                                                                                                                                                                                      • Slide 92
                                                                                                                                                                                                                                                      • Content Paid Amplification
                                                                                                                                                                                                                                                      • Slide 94
                                                                                                                                                                                                                                                      • Interest Graph Actions on Content
                                                                                                                                                                                                                                                      • Slide 96
                                                                                                                                                                                                                                                      • Impact of Targeted Social Advertising
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                                                                                                                                                                                                                                                      • Before We Move On Water Breakhellip
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                                                                                                                                                                                                                                                      • Instagram Ads
                                                                                                                                                                                                                                                      • Instagram Ads (2)
                                                                                                                                                                                                                                                      • Instagram Ads (3)
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                                                                                                                                                                                                                                                        ccpglobalcomcmworld teedubya

                                                                                                                                                                                                                                                        Pinterest Advertising

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                                                                                                                                                                                                                                                        ccpglobalcomcmworld teedubyaReddit Advertising

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                                                                                                                                                                                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                        StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                                                                                                                                                        ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                        Twitter Advertising

                                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                        TWITTER ADVERTISING OPTIONS

                                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                        Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                                                                                                                        This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                                                                                                                        Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                                                                                                                        BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                                                                                                                        Promoted Accounts

                                                                                                                                                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                        Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                                                                                                                        Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                                                                                                                        MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                                                                                                                        Promoted Trends

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                                                                                                                                                                                                                                                        Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                                                                                                                        A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                                                                                                                        Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                                                                                                                        AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                                                                                                                        Promoted Tweets

                                                                                                                                                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                        Geo

                                                                                                                                                                                                                                                        Target users based on

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                                                                                                                                                                                                                                                        Narrow in on key markets

                                                                                                                                                                                                                                                        Search

                                                                                                                                                                                                                                                        Target users who are searching

                                                                                                                                                                                                                                                        on relevant keywords

                                                                                                                                                                                                                                                        Ensure relevancy

                                                                                                                                                                                                                                                        Followers

                                                                                                                                                                                                                                                        Target your Followers

                                                                                                                                                                                                                                                        Leverage brand advocates

                                                                                                                                                                                                                                                        Interest

                                                                                                                                                                                                                                                        Target users based on their

                                                                                                                                                                                                                                                        interests

                                                                                                                                                                                                                                                        Resonate with users

                                                                                                                                                                                                                                                        Mobile

                                                                                                                                                                                                                                                        Target users on the go

                                                                                                                                                                                                                                                        Reach at point-of-purchase

                                                                                                                                                                                                                                                        Look-a-likes

                                                                                                                                                                                                                                                        Target users who are similar to your followers

                                                                                                                                                                                                                                                        Increase potential reach

                                                                                                                                                                                                                                                        Gender

                                                                                                                                                                                                                                                        Target users based on gender

                                                                                                                                                                                                                                                        Ensure Interest

                                                                                                                                                                                                                                                        relevancy

                                                                                                                                                                                                                                                        Twitter Targeting Tools

                                                                                                                                                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

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                                                                                                                                                                                                                                                        YouTube Ads

                                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                        Outbrain Outbrain httpoutbraincom

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                                                                                                                                                                                                                                                        Taboola Taboola httptaboolacom

                                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                        Facebook Talent Acquisition

                                                                                                                                                                                                                                                        Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                                                                                                        bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                                                                                                        bull lower your recruiting costs and save you time

                                                                                                                                                                                                                                                        bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                        Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                        Target Your Candidates

                                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                        wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                        Hero Image

                                                                                                                                                                                                                                                        wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                        Women Engineers

                                                                                                                                                                                                                                                        wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                        Culture

                                                                                                                                                                                                                                                        >

                                                                                                                                                                                                                                                        Drive Candidates to Your Funnel

                                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                        teedubya

                                                                                                                                                                                                                                                        Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                        Reach Your Recruiting Goals

                                                                                                                                                                                                                                                        14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                        Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                                                                                        And Growinghellip

                                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                        teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                        teedubya

                                                                                                                                                                                                                                                        17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                        teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                        Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                                                                                        • Actionable Ways Strategies and Technologies to Amplify Your C
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                                                                                                                                                                                                                                                        • Confusing
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                                                                                                                                                                                                                                                        • Silos and Silos of Data
                                                                                                                                                                                                                                                        • Slide 16
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                                                                                                                                                                                                                                                        • Coordinate Your Efforts
                                                                                                                                                                                                                                                        • Slide 19
                                                                                                                                                                                                                                                        • Slide 20
                                                                                                                                                                                                                                                        • Slide 21
                                                                                                                                                                                                                                                        • Why Content Marketing
                                                                                                                                                                                                                                                        • Slide 23
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                                                                                                                                                                                                                                                        • Content
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                                                                                                                                                                                                                                                        • Content Creation
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                                                                                                                                                                                                                                                        • Content Planning amp Research
                                                                                                                                                                                                                                                        • Slide 38
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                                                                                                                                                                                                                                                        • Content Curation
                                                                                                                                                                                                                                                        • Slide 41
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                                                                                                                                                                                                                                                        • Slide 43
                                                                                                                                                                                                                                                        • Content Scheduling amp distribution
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                                                                                                                                                                                                                                                        • Content Amplification Tactics
                                                                                                                                                                                                                                                        • Slide 53
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                                                                                                                                                                                                                                                        • Slide 56
                                                                                                                                                                                                                                                        • Ways to Promote
                                                                                                                                                                                                                                                        • Slide 58
                                                                                                                                                                                                                                                        • Google Buy Button on SERPS
                                                                                                                                                                                                                                                        • Slide 60
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                                                                                                                                                                                                                                                        • Slide 64
                                                                                                                                                                                                                                                        • Influencer Outreach
                                                                                                                                                                                                                                                        • Slide 66
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                                                                                                                                                                                                                                                        • Paid Search and SEO
                                                                                                                                                                                                                                                        • Slide 89
                                                                                                                                                                                                                                                        • Slide 90
                                                                                                                                                                                                                                                        • Harness data explosion for better ad predictions
                                                                                                                                                                                                                                                        • Slide 92
                                                                                                                                                                                                                                                        • Content Paid Amplification
                                                                                                                                                                                                                                                        • Slide 94
                                                                                                                                                                                                                                                        • Interest Graph Actions on Content
                                                                                                                                                                                                                                                        • Slide 96
                                                                                                                                                                                                                                                        • Impact of Targeted Social Advertising
                                                                                                                                                                                                                                                        • Slide 98
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                                                                                                                                                                                                                                                        • Before We Move On Water Breakhellip
                                                                                                                                                                                                                                                        • Slide 113
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                                                                                                                                                                                                                                                        • Instagram Ads
                                                                                                                                                                                                                                                        • Instagram Ads (2)
                                                                                                                                                                                                                                                        • Instagram Ads (3)
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                                                                                                                                                                                                                                                          ccpglobalcomcmworld teedubyaReddit Advertising

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                                                                                                                                                                                                                                                          Twitter Advertising

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                                                                                                                                                                                                                                                          TWITTER ADVERTISING OPTIONS

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                                                                                                                                                                                                                                                          Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                                                                                                                          This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                                                                                                                          Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                                                                                                                          BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                                                                                                                          Promoted Accounts

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                                                                                                                                                                                                                                                          Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                                                                                                                          Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                                                                                                                          MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                                                                                                                          Promoted Trends

                                                                                                                                                                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                          Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                                                                                                                          A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                                                                                                                          Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                                                                                                                          AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                                                                                                                          Promoted Tweets

                                                                                                                                                                                                                                                          teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                          Geo

                                                                                                                                                                                                                                                          Target users based on

                                                                                                                                                                                                                                                          geographic location

                                                                                                                                                                                                                                                          Narrow in on key markets

                                                                                                                                                                                                                                                          Search

                                                                                                                                                                                                                                                          Target users who are searching

                                                                                                                                                                                                                                                          on relevant keywords

                                                                                                                                                                                                                                                          Ensure relevancy

                                                                                                                                                                                                                                                          Followers

                                                                                                                                                                                                                                                          Target your Followers

                                                                                                                                                                                                                                                          Leverage brand advocates

                                                                                                                                                                                                                                                          Interest

                                                                                                                                                                                                                                                          Target users based on their

                                                                                                                                                                                                                                                          interests

                                                                                                                                                                                                                                                          Resonate with users

                                                                                                                                                                                                                                                          Mobile

                                                                                                                                                                                                                                                          Target users on the go

                                                                                                                                                                                                                                                          Reach at point-of-purchase

                                                                                                                                                                                                                                                          Look-a-likes

                                                                                                                                                                                                                                                          Target users who are similar to your followers

                                                                                                                                                                                                                                                          Increase potential reach

                                                                                                                                                                                                                                                          Gender

                                                                                                                                                                                                                                                          Target users based on gender

                                                                                                                                                                                                                                                          Ensure Interest

                                                                                                                                                                                                                                                          relevancy

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                                                                                                                                                                                                                                                          Taboola Taboola httptaboolacom

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                                                                                                                                                                                                                                                          Facebook Talent Acquisition

                                                                                                                                                                                                                                                          Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                                                                                                          bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                                                                                                          bull lower your recruiting costs and save you time

                                                                                                                                                                                                                                                          bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                          Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                          Target Your Candidates

                                                                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                          wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                          Hero Image

                                                                                                                                                                                                                                                          wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                          Women Engineers

                                                                                                                                                                                                                                                          wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                          Culture

                                                                                                                                                                                                                                                          >

                                                                                                                                                                                                                                                          Drive Candidates to Your Funnel

                                                                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                          teedubya

                                                                                                                                                                                                                                                          Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                          Reach Your Recruiting Goals

                                                                                                                                                                                                                                                          14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                          Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                                                                                          And Growinghellip

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                                                                                                                                                                                                                                                          teedubyarsquos Tools ndash ccpdigitalcomemfl

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                                                                                                                                                                                                                                                          17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

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                                                                                                                                                                                                                                                          teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                          Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                                                                                          • Actionable Ways Strategies and Technologies to Amplify Your C
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                                                                                                                                                                                                                                                          • Confusing
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                                                                                                                                                                                                                                                          • Silos and Silos of Data
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                                                                                                                                                                                                                                                          • Coordinate Your Efforts
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                                                                                                                                                                                                                                                          • Why Content Marketing
                                                                                                                                                                                                                                                          • Slide 23
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                                                                                                                                                                                                                                                          • Content
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                                                                                                                                                                                                                                                          • Content Creation
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                                                                                                                                                                                                                                                          • Content Planning amp Research
                                                                                                                                                                                                                                                          • Slide 38
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                                                                                                                                                                                                                                                          • Content Curation
                                                                                                                                                                                                                                                          • Slide 41
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                                                                                                                                                                                                                                                          • Content Scheduling amp distribution
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                                                                                                                                                                                                                                                          • Content Amplification Tactics
                                                                                                                                                                                                                                                          • Slide 53
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                                                                                                                                                                                                                                                          • Ways to Promote
                                                                                                                                                                                                                                                          • Slide 58
                                                                                                                                                                                                                                                          • Google Buy Button on SERPS
                                                                                                                                                                                                                                                          • Slide 60
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                                                                                                                                                                                                                                                          • Influencer Outreach
                                                                                                                                                                                                                                                          • Slide 66
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                                                                                                                                                                                                                                                          • Paid Search and SEO
                                                                                                                                                                                                                                                          • Slide 89
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                                                                                                                                                                                                                                                          • Harness data explosion for better ad predictions
                                                                                                                                                                                                                                                          • Slide 92
                                                                                                                                                                                                                                                          • Content Paid Amplification
                                                                                                                                                                                                                                                          • Slide 94
                                                                                                                                                                                                                                                          • Interest Graph Actions on Content
                                                                                                                                                                                                                                                          • Slide 96
                                                                                                                                                                                                                                                          • Impact of Targeted Social Advertising
                                                                                                                                                                                                                                                          • Slide 98
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                                                                                                                                                                                                                                                          • Before We Move On Water Breakhellip
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                                                                                                                                                                                                                                                          • Instagram Ads
                                                                                                                                                                                                                                                          • Instagram Ads (2)
                                                                                                                                                                                                                                                          • Instagram Ads (3)
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                                                                                                                                                                                                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                            StumbleUpon Ads ndash stumbleuponcomadvertising

                                                                                                                                                                                                                                                            ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                            Twitter Advertising

                                                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                            TWITTER ADVERTISING OPTIONS

                                                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                            Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                                                                                                                            This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                                                                                                                            Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                                                                                                                            BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                                                                                                                            Promoted Accounts

                                                                                                                                                                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                            Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                                                                                                                            Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                                                                                                                            MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                                                                                                                            Promoted Trends

                                                                                                                                                                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                            Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                                                                                                                            A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                                                                                                                            Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                                                                                                                            AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                                                                                                                            Promoted Tweets

                                                                                                                                                                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                            Geo

                                                                                                                                                                                                                                                            Target users based on

                                                                                                                                                                                                                                                            geographic location

                                                                                                                                                                                                                                                            Narrow in on key markets

                                                                                                                                                                                                                                                            Search

                                                                                                                                                                                                                                                            Target users who are searching

                                                                                                                                                                                                                                                            on relevant keywords

                                                                                                                                                                                                                                                            Ensure relevancy

                                                                                                                                                                                                                                                            Followers

                                                                                                                                                                                                                                                            Target your Followers

                                                                                                                                                                                                                                                            Leverage brand advocates

                                                                                                                                                                                                                                                            Interest

                                                                                                                                                                                                                                                            Target users based on their

                                                                                                                                                                                                                                                            interests

                                                                                                                                                                                                                                                            Resonate with users

                                                                                                                                                                                                                                                            Mobile

                                                                                                                                                                                                                                                            Target users on the go

                                                                                                                                                                                                                                                            Reach at point-of-purchase

                                                                                                                                                                                                                                                            Look-a-likes

                                                                                                                                                                                                                                                            Target users who are similar to your followers

                                                                                                                                                                                                                                                            Increase potential reach

                                                                                                                                                                                                                                                            Gender

                                                                                                                                                                                                                                                            Target users based on gender

                                                                                                                                                                                                                                                            Ensure Interest

                                                                                                                                                                                                                                                            relevancy

                                                                                                                                                                                                                                                            Twitter Targeting Tools

                                                                                                                                                                                                                                                            teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                            YouTube Ads

                                                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                            Outbrain Outbrain httpoutbraincom

                                                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                            Taboola Taboola httptaboolacom

                                                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                            Facebook Talent Acquisition

                                                                                                                                                                                                                                                            Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                                                                                                            bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                                                                                                            bull lower your recruiting costs and save you time

                                                                                                                                                                                                                                                            bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                            Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                            Target Your Candidates

                                                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                            wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                            Hero Image

                                                                                                                                                                                                                                                            wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                            Women Engineers

                                                                                                                                                                                                                                                            wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                            Culture

                                                                                                                                                                                                                                                            >

                                                                                                                                                                                                                                                            Drive Candidates to Your Funnel

                                                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                            teedubya

                                                                                                                                                                                                                                                            Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                            Reach Your Recruiting Goals

                                                                                                                                                                                                                                                            14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                            Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                                                                                            And Growinghellip

                                                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                            teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                            teedubya

                                                                                                                                                                                                                                                            17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                            teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                            Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                                                                                            • Actionable Ways Strategies and Technologies to Amplify Your C
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                                                                                                                                                                                                                                                            • Confusing
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                                                                                                                                                                                                                                                            • Silos and Silos of Data
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                                                                                                                                                                                                                                                            • Coordinate Your Efforts
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                                                                                                                                                                                                                                                            • Why Content Marketing
                                                                                                                                                                                                                                                            • Slide 23
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                                                                                                                                                                                                                                                            • Content
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                                                                                                                                                                                                                                                            • Content Creation
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                                                                                                                                                                                                                                                            • Content Planning amp Research
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                                                                                                                                                                                                                                                            • Content Curation
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                                                                                                                                                                                                                                                            • Content Scheduling amp distribution
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                                                                                                                                                                                                                                                            • Content Amplification Tactics
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                                                                                                                                                                                                                                                            • Ways to Promote
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                                                                                                                                                                                                                                                            • Google Buy Button on SERPS
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                                                                                                                                                                                                                                                            • Influencer Outreach
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                                                                                                                                                                                                                                                            • Paid Search and SEO
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                                                                                                                                                                                                                                                            • Harness data explosion for better ad predictions
                                                                                                                                                                                                                                                            • Slide 92
                                                                                                                                                                                                                                                            • Content Paid Amplification
                                                                                                                                                                                                                                                            • Slide 94
                                                                                                                                                                                                                                                            • Interest Graph Actions on Content
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                                                                                                                                                                                                                                                            • Impact of Targeted Social Advertising
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                                                                                                                                                                                                                                                            • Before We Move On Water Breakhellip
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                                                                                                                                                                                                                                                            • Instagram Ads
                                                                                                                                                                                                                                                            • Instagram Ads (2)
                                                                                                                                                                                                                                                            • Instagram Ads (3)
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                                                                                                                                                                                                                                                              ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                              Twitter Advertising

                                                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                              TWITTER ADVERTISING OPTIONS

                                                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                              Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                                                                                                                              This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                                                                                                                              Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                                                                                                                              BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                                                                                                                              Promoted Accounts

                                                                                                                                                                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                              Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                                                                                                                              Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                                                                                                                              MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                                                                                                                              Promoted Trends

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                                                                                                                                                                                                                                                              Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                                                                                                                              A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                                                                                                                              Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                                                                                                                              AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                                                                                                                              Promoted Tweets

                                                                                                                                                                                                                                                              teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                              Geo

                                                                                                                                                                                                                                                              Target users based on

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                                                                                                                                                                                                                                                              Narrow in on key markets

                                                                                                                                                                                                                                                              Search

                                                                                                                                                                                                                                                              Target users who are searching

                                                                                                                                                                                                                                                              on relevant keywords

                                                                                                                                                                                                                                                              Ensure relevancy

                                                                                                                                                                                                                                                              Followers

                                                                                                                                                                                                                                                              Target your Followers

                                                                                                                                                                                                                                                              Leverage brand advocates

                                                                                                                                                                                                                                                              Interest

                                                                                                                                                                                                                                                              Target users based on their

                                                                                                                                                                                                                                                              interests

                                                                                                                                                                                                                                                              Resonate with users

                                                                                                                                                                                                                                                              Mobile

                                                                                                                                                                                                                                                              Target users on the go

                                                                                                                                                                                                                                                              Reach at point-of-purchase

                                                                                                                                                                                                                                                              Look-a-likes

                                                                                                                                                                                                                                                              Target users who are similar to your followers

                                                                                                                                                                                                                                                              Increase potential reach

                                                                                                                                                                                                                                                              Gender

                                                                                                                                                                                                                                                              Target users based on gender

                                                                                                                                                                                                                                                              Ensure Interest

                                                                                                                                                                                                                                                              relevancy

                                                                                                                                                                                                                                                              Twitter Targeting Tools

                                                                                                                                                                                                                                                              teedubyaccpdigitalcomemfl teedubya

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                                                                                                                                                                                                                                                              YouTube Ads

                                                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                              Outbrain Outbrain httpoutbraincom

                                                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                              Taboola Taboola httptaboolacom

                                                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                              Facebook Talent Acquisition

                                                                                                                                                                                                                                                              Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                                                                                                              bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                                                                                                              bull lower your recruiting costs and save you time

                                                                                                                                                                                                                                                              bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                              Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                              Target Your Candidates

                                                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                              wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                              Hero Image

                                                                                                                                                                                                                                                              wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                              Women Engineers

                                                                                                                                                                                                                                                              wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                              Culture

                                                                                                                                                                                                                                                              >

                                                                                                                                                                                                                                                              Drive Candidates to Your Funnel

                                                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                              teedubya

                                                                                                                                                                                                                                                              Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                              Reach Your Recruiting Goals

                                                                                                                                                                                                                                                              14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                              Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                                                                                              And Growinghellip

                                                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                              teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                              teedubya

                                                                                                                                                                                                                                                              17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                              teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                              Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                                                                                              • Actionable Ways Strategies and Technologies to Amplify Your C
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                                                                                                                                                                                                                                                              • Confusing
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                                                                                                                                                                                                                                                              • Silos and Silos of Data
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                                                                                                                                                                                                                                                              • Coordinate Your Efforts
                                                                                                                                                                                                                                                              • Slide 19
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                                                                                                                                                                                                                                                              • Why Content Marketing
                                                                                                                                                                                                                                                              • Slide 23
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                                                                                                                                                                                                                                                              • Content
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                                                                                                                                                                                                                                                              • Content Creation
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                                                                                                                                                                                                                                                              • Content Planning amp Research
                                                                                                                                                                                                                                                              • Slide 38
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                                                                                                                                                                                                                                                              • Content Curation
                                                                                                                                                                                                                                                              • Slide 41
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                                                                                                                                                                                                                                                              • Content Scheduling amp distribution
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                                                                                                                                                                                                                                                              • Content Amplification Tactics
                                                                                                                                                                                                                                                              • Slide 53
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                                                                                                                                                                                                                                                              • Ways to Promote
                                                                                                                                                                                                                                                              • Slide 58
                                                                                                                                                                                                                                                              • Google Buy Button on SERPS
                                                                                                                                                                                                                                                              • Slide 60
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                                                                                                                                                                                                                                                              • Influencer Outreach
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                                                                                                                                                                                                                                                              • Paid Search and SEO
                                                                                                                                                                                                                                                              • Slide 89
                                                                                                                                                                                                                                                              • Slide 90
                                                                                                                                                                                                                                                              • Harness data explosion for better ad predictions
                                                                                                                                                                                                                                                              • Slide 92
                                                                                                                                                                                                                                                              • Content Paid Amplification
                                                                                                                                                                                                                                                              • Slide 94
                                                                                                                                                                                                                                                              • Interest Graph Actions on Content
                                                                                                                                                                                                                                                              • Slide 96
                                                                                                                                                                                                                                                              • Impact of Targeted Social Advertising
                                                                                                                                                                                                                                                              • Slide 98
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                                                                                                                                                                                                                                                              • Before We Move On Water Breakhellip
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                                                                                                                                                                                                                                                              • Instagram Ads
                                                                                                                                                                                                                                                              • Instagram Ads (2)
                                                                                                                                                                                                                                                              • Instagram Ads (3)
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                                                                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                TWITTER ADVERTISING OPTIONS

                                                                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                                                                                                                                This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                                                                                                                                Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                                                                                                                                BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                                                                                                                                Promoted Accounts

                                                                                                                                                                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                                                                                                                                Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                                                                                                                                MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                                                                                                                                Promoted Trends

                                                                                                                                                                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                                                                                                                                A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                                                                                                                                Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                                                                                                                                AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                                                                                                                                Promoted Tweets

                                                                                                                                                                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                Geo

                                                                                                                                                                                                                                                                Target users based on

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                                                                                                                                                                                                                                                                Narrow in on key markets

                                                                                                                                                                                                                                                                Search

                                                                                                                                                                                                                                                                Target users who are searching

                                                                                                                                                                                                                                                                on relevant keywords

                                                                                                                                                                                                                                                                Ensure relevancy

                                                                                                                                                                                                                                                                Followers

                                                                                                                                                                                                                                                                Target your Followers

                                                                                                                                                                                                                                                                Leverage brand advocates

                                                                                                                                                                                                                                                                Interest

                                                                                                                                                                                                                                                                Target users based on their

                                                                                                                                                                                                                                                                interests

                                                                                                                                                                                                                                                                Resonate with users

                                                                                                                                                                                                                                                                Mobile

                                                                                                                                                                                                                                                                Target users on the go

                                                                                                                                                                                                                                                                Reach at point-of-purchase

                                                                                                                                                                                                                                                                Look-a-likes

                                                                                                                                                                                                                                                                Target users who are similar to your followers

                                                                                                                                                                                                                                                                Increase potential reach

                                                                                                                                                                                                                                                                Gender

                                                                                                                                                                                                                                                                Target users based on gender

                                                                                                                                                                                                                                                                Ensure Interest

                                                                                                                                                                                                                                                                relevancy

                                                                                                                                                                                                                                                                Twitter Targeting Tools

                                                                                                                                                                                                                                                                teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                YouTube Ads

                                                                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                Outbrain Outbrain httpoutbraincom

                                                                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                Taboola Taboola httptaboolacom

                                                                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                Facebook Talent Acquisition

                                                                                                                                                                                                                                                                Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                                                                                                                bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                                                                                                                bull lower your recruiting costs and save you time

                                                                                                                                                                                                                                                                bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                Target Your Candidates

                                                                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                Hero Image

                                                                                                                                                                                                                                                                wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                Women Engineers

                                                                                                                                                                                                                                                                wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                Culture

                                                                                                                                                                                                                                                                >

                                                                                                                                                                                                                                                                Drive Candidates to Your Funnel

                                                                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                teedubya

                                                                                                                                                                                                                                                                Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                Reach Your Recruiting Goals

                                                                                                                                                                                                                                                                14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                                                                                                And Growinghellip

                                                                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                teedubya

                                                                                                                                                                                                                                                                17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                                Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                                                                                                • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                                                                                                                                                                • Slide 2
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                                                                                                                                                                                                                                                                • Confusing
                                                                                                                                                                                                                                                                • Slide 14
                                                                                                                                                                                                                                                                • Silos and Silos of Data
                                                                                                                                                                                                                                                                • Slide 16
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                                                                                                                                                                                                                                                                • Coordinate Your Efforts
                                                                                                                                                                                                                                                                • Slide 19
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                                                                                                                                                                                                                                                                • Why Content Marketing
                                                                                                                                                                                                                                                                • Slide 23
                                                                                                                                                                                                                                                                • Slide 24
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                                                                                                                                                                                                                                                                • Content
                                                                                                                                                                                                                                                                • Slide 27
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                                                                                                                                                                                                                                                                • Content Creation
                                                                                                                                                                                                                                                                • Slide 33
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                                                                                                                                                                                                                                                                • Content Planning amp Research
                                                                                                                                                                                                                                                                • Slide 38
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                                                                                                                                                                                                                                                                • Content Curation
                                                                                                                                                                                                                                                                • Slide 41
                                                                                                                                                                                                                                                                • Slide 42
                                                                                                                                                                                                                                                                • Slide 43
                                                                                                                                                                                                                                                                • Content Scheduling amp distribution
                                                                                                                                                                                                                                                                • Slide 45
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                                                                                                                                                                                                                                                                • Content Amplification Tactics
                                                                                                                                                                                                                                                                • Slide 53
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                                                                                                                                                                                                                                                                • Ways to Promote
                                                                                                                                                                                                                                                                • Slide 58
                                                                                                                                                                                                                                                                • Google Buy Button on SERPS
                                                                                                                                                                                                                                                                • Slide 60
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                                                                                                                                                                                                                                                                • Slide 63
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                                                                                                                                                                                                                                                                • Influencer Outreach
                                                                                                                                                                                                                                                                • Slide 66
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                                                                                                                                                                                                                                                                • Paid Search and SEO
                                                                                                                                                                                                                                                                • Slide 89
                                                                                                                                                                                                                                                                • Slide 90
                                                                                                                                                                                                                                                                • Harness data explosion for better ad predictions
                                                                                                                                                                                                                                                                • Slide 92
                                                                                                                                                                                                                                                                • Content Paid Amplification
                                                                                                                                                                                                                                                                • Slide 94
                                                                                                                                                                                                                                                                • Interest Graph Actions on Content
                                                                                                                                                                                                                                                                • Slide 96
                                                                                                                                                                                                                                                                • Impact of Targeted Social Advertising
                                                                                                                                                                                                                                                                • Slide 98
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                                                                                                                                                                                                                                                                • Before We Move On Water Breakhellip
                                                                                                                                                                                                                                                                • Slide 113
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                                                                                                                                                                                                                                                                • Instagram Ads
                                                                                                                                                                                                                                                                • Instagram Ads (2)
                                                                                                                                                                                                                                                                • Instagram Ads (3)
                                                                                                                                                                                                                                                                • Slide 124
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                                                                                                                                                                                                                                                                • Slide 163

                                                                                                                                                                                                                                                                  TWITTER ADVERTISING OPTIONS

                                                                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                  Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                                                                                                                                  This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                                                                                                                                  Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                                                                                                                                  BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                                                                                                                                  Promoted Accounts

                                                                                                                                                                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                  Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                                                                                                                                  Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                                                                                                                                  MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                                                                                                                                  Promoted Trends

                                                                                                                                                                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                  Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                                                                                                                                  A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                                                                                                                                  Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                                                                                                                                  AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                                                                                                                                  Promoted Tweets

                                                                                                                                                                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                  Geo

                                                                                                                                                                                                                                                                  Target users based on

                                                                                                                                                                                                                                                                  geographic location

                                                                                                                                                                                                                                                                  Narrow in on key markets

                                                                                                                                                                                                                                                                  Search

                                                                                                                                                                                                                                                                  Target users who are searching

                                                                                                                                                                                                                                                                  on relevant keywords

                                                                                                                                                                                                                                                                  Ensure relevancy

                                                                                                                                                                                                                                                                  Followers

                                                                                                                                                                                                                                                                  Target your Followers

                                                                                                                                                                                                                                                                  Leverage brand advocates

                                                                                                                                                                                                                                                                  Interest

                                                                                                                                                                                                                                                                  Target users based on their

                                                                                                                                                                                                                                                                  interests

                                                                                                                                                                                                                                                                  Resonate with users

                                                                                                                                                                                                                                                                  Mobile

                                                                                                                                                                                                                                                                  Target users on the go

                                                                                                                                                                                                                                                                  Reach at point-of-purchase

                                                                                                                                                                                                                                                                  Look-a-likes

                                                                                                                                                                                                                                                                  Target users who are similar to your followers

                                                                                                                                                                                                                                                                  Increase potential reach

                                                                                                                                                                                                                                                                  Gender

                                                                                                                                                                                                                                                                  Target users based on gender

                                                                                                                                                                                                                                                                  Ensure Interest

                                                                                                                                                                                                                                                                  relevancy

                                                                                                                                                                                                                                                                  Twitter Targeting Tools

                                                                                                                                                                                                                                                                  teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                  YouTube Ads

                                                                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                  Outbrain Outbrain httpoutbraincom

                                                                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                  Taboola Taboola httptaboolacom

                                                                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                  Facebook Talent Acquisition

                                                                                                                                                                                                                                                                  Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                                                                                                                  bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                                                                                                                  bull lower your recruiting costs and save you time

                                                                                                                                                                                                                                                                  bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                  Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                  Target Your Candidates

                                                                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                  wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                  Hero Image

                                                                                                                                                                                                                                                                  wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                  Women Engineers

                                                                                                                                                                                                                                                                  wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                  Culture

                                                                                                                                                                                                                                                                  >

                                                                                                                                                                                                                                                                  Drive Candidates to Your Funnel

                                                                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                  teedubya

                                                                                                                                                                                                                                                                  Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                  Reach Your Recruiting Goals

                                                                                                                                                                                                                                                                  14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                  Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                                                                                                  And Growinghellip

                                                                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                  teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                  teedubya

                                                                                                                                                                                                                                                                  17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                  teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                                  Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                                                                                                  • Actionable Ways Strategies and Technologies to Amplify Your C
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                                                                                                                                                                                                                                                                  • Confusing
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                                                                                                                                                                                                                                                                  • Silos and Silos of Data
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                                                                                                                                                                                                                                                                  • Coordinate Your Efforts
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                                                                                                                                                                                                                                                                  • Why Content Marketing
                                                                                                                                                                                                                                                                  • Slide 23
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                                                                                                                                                                                                                                                                  • Content
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                                                                                                                                                                                                                                                                  • Content Creation
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                                                                                                                                                                                                                                                                  • Content Planning amp Research
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                                                                                                                                                                                                                                                                  • Content Curation
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                                                                                                                                                                                                                                                                  • Content Scheduling amp distribution
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                                                                                                                                                                                                                                                                  • Content Amplification Tactics
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                                                                                                                                                                                                                                                                  • Ways to Promote
                                                                                                                                                                                                                                                                  • Slide 58
                                                                                                                                                                                                                                                                  • Google Buy Button on SERPS
                                                                                                                                                                                                                                                                  • Slide 60
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                                                                                                                                                                                                                                                                  • Influencer Outreach
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                                                                                                                                                                                                                                                                  • Paid Search and SEO
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                                                                                                                                                                                                                                                                  • Harness data explosion for better ad predictions
                                                                                                                                                                                                                                                                  • Slide 92
                                                                                                                                                                                                                                                                  • Content Paid Amplification
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                                                                                                                                                                                                                                                                  • Interest Graph Actions on Content
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                                                                                                                                                                                                                                                                  • Impact of Targeted Social Advertising
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                                                                                                                                                                                                                                                                  • Before We Move On Water Breakhellip
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                                                                                                                                                                                                                                                                  • Instagram Ads
                                                                                                                                                                                                                                                                  • Instagram Ads (2)
                                                                                                                                                                                                                                                                  • Instagram Ads (3)
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                                                                                                                                                                                                                                                                    Twitter offers a variety of paid services to advertisers Promoted accounts

                                                                                                                                                                                                                                                                    This is considered the quickest way to build an active community of advocates and influencers for your business

                                                                                                                                                                                                                                                                    Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

                                                                                                                                                                                                                                                                    BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

                                                                                                                                                                                                                                                                    Promoted Accounts

                                                                                                                                                                                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                    Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                                                                                                                                    Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                                                                                                                                    MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                                                                                                                                    Promoted Trends

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                                                                                                                                                                                                                                                                    Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                                                                                                                                    A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                                                                                                                                    Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                                                                                                                                    AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                                                                                                                                    Promoted Tweets

                                                                                                                                                                                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                    Geo

                                                                                                                                                                                                                                                                    Target users based on

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                                                                                                                                                                                                                                                                    Narrow in on key markets

                                                                                                                                                                                                                                                                    Search

                                                                                                                                                                                                                                                                    Target users who are searching

                                                                                                                                                                                                                                                                    on relevant keywords

                                                                                                                                                                                                                                                                    Ensure relevancy

                                                                                                                                                                                                                                                                    Followers

                                                                                                                                                                                                                                                                    Target your Followers

                                                                                                                                                                                                                                                                    Leverage brand advocates

                                                                                                                                                                                                                                                                    Interest

                                                                                                                                                                                                                                                                    Target users based on their

                                                                                                                                                                                                                                                                    interests

                                                                                                                                                                                                                                                                    Resonate with users

                                                                                                                                                                                                                                                                    Mobile

                                                                                                                                                                                                                                                                    Target users on the go

                                                                                                                                                                                                                                                                    Reach at point-of-purchase

                                                                                                                                                                                                                                                                    Look-a-likes

                                                                                                                                                                                                                                                                    Target users who are similar to your followers

                                                                                                                                                                                                                                                                    Increase potential reach

                                                                                                                                                                                                                                                                    Gender

                                                                                                                                                                                                                                                                    Target users based on gender

                                                                                                                                                                                                                                                                    Ensure Interest

                                                                                                                                                                                                                                                                    relevancy

                                                                                                                                                                                                                                                                    Twitter Targeting Tools

                                                                                                                                                                                                                                                                    teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

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                                                                                                                                                                                                                                                                    YouTube Ads

                                                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                    Outbrain Outbrain httpoutbraincom

                                                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                    Taboola Taboola httptaboolacom

                                                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                    Facebook Talent Acquisition

                                                                                                                                                                                                                                                                    Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                                                                                                                    bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                                                                                                                    bull lower your recruiting costs and save you time

                                                                                                                                                                                                                                                                    bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                    Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                    Target Your Candidates

                                                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                    wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                    Hero Image

                                                                                                                                                                                                                                                                    wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                    Women Engineers

                                                                                                                                                                                                                                                                    wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                    Culture

                                                                                                                                                                                                                                                                    >

                                                                                                                                                                                                                                                                    Drive Candidates to Your Funnel

                                                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                    teedubya

                                                                                                                                                                                                                                                                    Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                    Reach Your Recruiting Goals

                                                                                                                                                                                                                                                                    14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                    Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                                                                                                    And Growinghellip

                                                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                    teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                    teedubya

                                                                                                                                                                                                                                                                    17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                    teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                                    Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                                                                                                    • Actionable Ways Strategies and Technologies to Amplify Your C
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                                                                                                                                                                                                                                                                    • Confusing
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                                                                                                                                                                                                                                                                    • Silos and Silos of Data
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                                                                                                                                                                                                                                                                    • Coordinate Your Efforts
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                                                                                                                                                                                                                                                                    • Why Content Marketing
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                                                                                                                                                                                                                                                                    • Content
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                                                                                                                                                                                                                                                                    • Content Creation
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                                                                                                                                                                                                                                                                    • Content Planning amp Research
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                                                                                                                                                                                                                                                                    • Content Curation
                                                                                                                                                                                                                                                                    • Slide 41
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                                                                                                                                                                                                                                                                    • Content Scheduling amp distribution
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                                                                                                                                                                                                                                                                    • Content Amplification Tactics
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                                                                                                                                                                                                                                                                    • Ways to Promote
                                                                                                                                                                                                                                                                    • Slide 58
                                                                                                                                                                                                                                                                    • Google Buy Button on SERPS
                                                                                                                                                                                                                                                                    • Slide 60
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                                                                                                                                                                                                                                                                    • Influencer Outreach
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                                                                                                                                                                                                                                                                    • Paid Search and SEO
                                                                                                                                                                                                                                                                    • Slide 89
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                                                                                                                                                                                                                                                                    • Harness data explosion for better ad predictions
                                                                                                                                                                                                                                                                    • Slide 92
                                                                                                                                                                                                                                                                    • Content Paid Amplification
                                                                                                                                                                                                                                                                    • Slide 94
                                                                                                                                                                                                                                                                    • Interest Graph Actions on Content
                                                                                                                                                                                                                                                                    • Slide 96
                                                                                                                                                                                                                                                                    • Impact of Targeted Social Advertising
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                                                                                                                                                                                                                                                                    • Before We Move On Water Breakhellip
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                                                                                                                                                                                                                                                                    • Instagram Ads
                                                                                                                                                                                                                                                                    • Instagram Ads (2)
                                                                                                                                                                                                                                                                    • Instagram Ads (3)
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                                                                                                                                                                                                                                                                      Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

                                                                                                                                                                                                                                                                      Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

                                                                                                                                                                                                                                                                      MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

                                                                                                                                                                                                                                                                      Promoted Trends

                                                                                                                                                                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                      Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                                                                                                                                      A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                                                                                                                                      Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                                                                                                                                      AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                                                                                                                                      Promoted Tweets

                                                                                                                                                                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                      Geo

                                                                                                                                                                                                                                                                      Target users based on

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                                                                                                                                                                                                                                                                      Narrow in on key markets

                                                                                                                                                                                                                                                                      Search

                                                                                                                                                                                                                                                                      Target users who are searching

                                                                                                                                                                                                                                                                      on relevant keywords

                                                                                                                                                                                                                                                                      Ensure relevancy

                                                                                                                                                                                                                                                                      Followers

                                                                                                                                                                                                                                                                      Target your Followers

                                                                                                                                                                                                                                                                      Leverage brand advocates

                                                                                                                                                                                                                                                                      Interest

                                                                                                                                                                                                                                                                      Target users based on their

                                                                                                                                                                                                                                                                      interests

                                                                                                                                                                                                                                                                      Resonate with users

                                                                                                                                                                                                                                                                      Mobile

                                                                                                                                                                                                                                                                      Target users on the go

                                                                                                                                                                                                                                                                      Reach at point-of-purchase

                                                                                                                                                                                                                                                                      Look-a-likes

                                                                                                                                                                                                                                                                      Target users who are similar to your followers

                                                                                                                                                                                                                                                                      Increase potential reach

                                                                                                                                                                                                                                                                      Gender

                                                                                                                                                                                                                                                                      Target users based on gender

                                                                                                                                                                                                                                                                      Ensure Interest

                                                                                                                                                                                                                                                                      relevancy

                                                                                                                                                                                                                                                                      Twitter Targeting Tools

                                                                                                                                                                                                                                                                      teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

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                                                                                                                                                                                                                                                                      YouTube Ads

                                                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                      Outbrain Outbrain httpoutbraincom

                                                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                      Taboola Taboola httptaboolacom

                                                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                      Facebook Talent Acquisition

                                                                                                                                                                                                                                                                      Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                                                                                                                      bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                                                                                                                      bull lower your recruiting costs and save you time

                                                                                                                                                                                                                                                                      bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                      Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                      Target Your Candidates

                                                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                      wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                      Hero Image

                                                                                                                                                                                                                                                                      wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                      Women Engineers

                                                                                                                                                                                                                                                                      wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                      Culture

                                                                                                                                                                                                                                                                      >

                                                                                                                                                                                                                                                                      Drive Candidates to Your Funnel

                                                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                      teedubya

                                                                                                                                                                                                                                                                      Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                      Reach Your Recruiting Goals

                                                                                                                                                                                                                                                                      14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                      Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                                                                                                      And Growinghellip

                                                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                      teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                      teedubya

                                                                                                                                                                                                                                                                      17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                      teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                                      Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                                                                                                      • Actionable Ways Strategies and Technologies to Amplify Your C
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                                                                                                                                                                                                                                                                      • Confusing
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                                                                                                                                                                                                                                                                      • Silos and Silos of Data
                                                                                                                                                                                                                                                                      • Slide 16
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                                                                                                                                                                                                                                                                      • Coordinate Your Efforts
                                                                                                                                                                                                                                                                      • Slide 19
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                                                                                                                                                                                                                                                                      • Why Content Marketing
                                                                                                                                                                                                                                                                      • Slide 23
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                                                                                                                                                                                                                                                                      • Content
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                                                                                                                                                                                                                                                                      • Content Creation
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                                                                                                                                                                                                                                                                      • Content Planning amp Research
                                                                                                                                                                                                                                                                      • Slide 38
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                                                                                                                                                                                                                                                                      • Content Curation
                                                                                                                                                                                                                                                                      • Slide 41
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                                                                                                                                                                                                                                                                      • Slide 43
                                                                                                                                                                                                                                                                      • Content Scheduling amp distribution
                                                                                                                                                                                                                                                                      • Slide 45
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                                                                                                                                                                                                                                                                      • Content Amplification Tactics
                                                                                                                                                                                                                                                                      • Slide 53
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                                                                                                                                                                                                                                                                      • Slide 56
                                                                                                                                                                                                                                                                      • Ways to Promote
                                                                                                                                                                                                                                                                      • Slide 58
                                                                                                                                                                                                                                                                      • Google Buy Button on SERPS
                                                                                                                                                                                                                                                                      • Slide 60
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                                                                                                                                                                                                                                                                      • Influencer Outreach
                                                                                                                                                                                                                                                                      • Slide 66
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                                                                                                                                                                                                                                                                      • Paid Search and SEO
                                                                                                                                                                                                                                                                      • Slide 89
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                                                                                                                                                                                                                                                                      • Harness data explosion for better ad predictions
                                                                                                                                                                                                                                                                      • Slide 92
                                                                                                                                                                                                                                                                      • Content Paid Amplification
                                                                                                                                                                                                                                                                      • Slide 94
                                                                                                                                                                                                                                                                      • Interest Graph Actions on Content
                                                                                                                                                                                                                                                                      • Slide 96
                                                                                                                                                                                                                                                                      • Impact of Targeted Social Advertising
                                                                                                                                                                                                                                                                      • Slide 98
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                                                                                                                                                                                                                                                                      • Before We Move On Water Breakhellip
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                                                                                                                                                                                                                                                                      • Instagram Ads
                                                                                                                                                                                                                                                                      • Instagram Ads (2)
                                                                                                                                                                                                                                                                      • Instagram Ads (3)
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                                                                                                                                                                                                                                                                        Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

                                                                                                                                                                                                                                                                        A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

                                                                                                                                                                                                                                                                        Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

                                                                                                                                                                                                                                                                        AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

                                                                                                                                                                                                                                                                        Promoted Tweets

                                                                                                                                                                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                        Geo

                                                                                                                                                                                                                                                                        Target users based on

                                                                                                                                                                                                                                                                        geographic location

                                                                                                                                                                                                                                                                        Narrow in on key markets

                                                                                                                                                                                                                                                                        Search

                                                                                                                                                                                                                                                                        Target users who are searching

                                                                                                                                                                                                                                                                        on relevant keywords

                                                                                                                                                                                                                                                                        Ensure relevancy

                                                                                                                                                                                                                                                                        Followers

                                                                                                                                                                                                                                                                        Target your Followers

                                                                                                                                                                                                                                                                        Leverage brand advocates

                                                                                                                                                                                                                                                                        Interest

                                                                                                                                                                                                                                                                        Target users based on their

                                                                                                                                                                                                                                                                        interests

                                                                                                                                                                                                                                                                        Resonate with users

                                                                                                                                                                                                                                                                        Mobile

                                                                                                                                                                                                                                                                        Target users on the go

                                                                                                                                                                                                                                                                        Reach at point-of-purchase

                                                                                                                                                                                                                                                                        Look-a-likes

                                                                                                                                                                                                                                                                        Target users who are similar to your followers

                                                                                                                                                                                                                                                                        Increase potential reach

                                                                                                                                                                                                                                                                        Gender

                                                                                                                                                                                                                                                                        Target users based on gender

                                                                                                                                                                                                                                                                        Ensure Interest

                                                                                                                                                                                                                                                                        relevancy

                                                                                                                                                                                                                                                                        Twitter Targeting Tools

                                                                                                                                                                                                                                                                        teedubyaccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                        YouTube Ads

                                                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                        Outbrain Outbrain httpoutbraincom

                                                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                        Taboola Taboola httptaboolacom

                                                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                        Facebook Talent Acquisition

                                                                                                                                                                                                                                                                        Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                                                                                                                        bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                                                                                                                        bull lower your recruiting costs and save you time

                                                                                                                                                                                                                                                                        bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                        Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                        Target Your Candidates

                                                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                        wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                        Hero Image

                                                                                                                                                                                                                                                                        wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                        Women Engineers

                                                                                                                                                                                                                                                                        wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                        Culture

                                                                                                                                                                                                                                                                        >

                                                                                                                                                                                                                                                                        Drive Candidates to Your Funnel

                                                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                        teedubya

                                                                                                                                                                                                                                                                        Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                        Reach Your Recruiting Goals

                                                                                                                                                                                                                                                                        14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                        Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                                                                                                        And Growinghellip

                                                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                        teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                        teedubya

                                                                                                                                                                                                                                                                        17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                        teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                                        Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                                                                                                        • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                                                                                                                                                                        • Slide 2
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                                                                                                                                                                                                                                                                        • Confusing
                                                                                                                                                                                                                                                                        • Slide 14
                                                                                                                                                                                                                                                                        • Silos and Silos of Data
                                                                                                                                                                                                                                                                        • Slide 16
                                                                                                                                                                                                                                                                        • Slide 17
                                                                                                                                                                                                                                                                        • Coordinate Your Efforts
                                                                                                                                                                                                                                                                        • Slide 19
                                                                                                                                                                                                                                                                        • Slide 20
                                                                                                                                                                                                                                                                        • Slide 21
                                                                                                                                                                                                                                                                        • Why Content Marketing
                                                                                                                                                                                                                                                                        • Slide 23
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                                                                                                                                                                                                                                                                        • Content
                                                                                                                                                                                                                                                                        • Slide 27
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                                                                                                                                                                                                                                                                        • Content Creation
                                                                                                                                                                                                                                                                        • Slide 33
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                                                                                                                                                                                                                                                                        • Content Planning amp Research
                                                                                                                                                                                                                                                                        • Slide 38
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                                                                                                                                                                                                                                                                        • Content Curation
                                                                                                                                                                                                                                                                        • Slide 41
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                                                                                                                                                                                                                                                                        • Slide 43
                                                                                                                                                                                                                                                                        • Content Scheduling amp distribution
                                                                                                                                                                                                                                                                        • Slide 45
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                                                                                                                                                                                                                                                                        • Content Amplification Tactics
                                                                                                                                                                                                                                                                        • Slide 53
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                                                                                                                                                                                                                                                                        • Ways to Promote
                                                                                                                                                                                                                                                                        • Slide 58
                                                                                                                                                                                                                                                                        • Google Buy Button on SERPS
                                                                                                                                                                                                                                                                        • Slide 60
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                                                                                                                                                                                                                                                                        • Influencer Outreach
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                                                                                                                                                                                                                                                                        • Slide 86
                                                                                                                                                                                                                                                                        • Slide 87
                                                                                                                                                                                                                                                                        • Paid Search and SEO
                                                                                                                                                                                                                                                                        • Slide 89
                                                                                                                                                                                                                                                                        • Slide 90
                                                                                                                                                                                                                                                                        • Harness data explosion for better ad predictions
                                                                                                                                                                                                                                                                        • Slide 92
                                                                                                                                                                                                                                                                        • Content Paid Amplification
                                                                                                                                                                                                                                                                        • Slide 94
                                                                                                                                                                                                                                                                        • Interest Graph Actions on Content
                                                                                                                                                                                                                                                                        • Slide 96
                                                                                                                                                                                                                                                                        • Impact of Targeted Social Advertising
                                                                                                                                                                                                                                                                        • Slide 98
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                                                                                                                                                                                                                                                                        • Before We Move On Water Breakhellip
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                                                                                                                                                                                                                                                                        • Instagram Ads
                                                                                                                                                                                                                                                                        • Instagram Ads (2)
                                                                                                                                                                                                                                                                        • Instagram Ads (3)
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                                                                                                                                                                                                                                                                          Geo

                                                                                                                                                                                                                                                                          Target users based on

                                                                                                                                                                                                                                                                          geographic location

                                                                                                                                                                                                                                                                          Narrow in on key markets

                                                                                                                                                                                                                                                                          Search

                                                                                                                                                                                                                                                                          Target users who are searching

                                                                                                                                                                                                                                                                          on relevant keywords

                                                                                                                                                                                                                                                                          Ensure relevancy

                                                                                                                                                                                                                                                                          Followers

                                                                                                                                                                                                                                                                          Target your Followers

                                                                                                                                                                                                                                                                          Leverage brand advocates

                                                                                                                                                                                                                                                                          Interest

                                                                                                                                                                                                                                                                          Target users based on their

                                                                                                                                                                                                                                                                          interests

                                                                                                                                                                                                                                                                          Resonate with users

                                                                                                                                                                                                                                                                          Mobile

                                                                                                                                                                                                                                                                          Target users on the go

                                                                                                                                                                                                                                                                          Reach at point-of-purchase

                                                                                                                                                                                                                                                                          Look-a-likes

                                                                                                                                                                                                                                                                          Target users who are similar to your followers

                                                                                                                                                                                                                                                                          Increase potential reach

                                                                                                                                                                                                                                                                          Gender

                                                                                                                                                                                                                                                                          Target users based on gender

                                                                                                                                                                                                                                                                          Ensure Interest

                                                                                                                                                                                                                                                                          relevancy

                                                                                                                                                                                                                                                                          Twitter Targeting Tools

                                                                                                                                                                                                                                                                          teedubyaccpdigitalcomemfl teedubya

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                                                                                                                                                                                                                                                                          YouTube Ads

                                                                                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                          Outbrain Outbrain httpoutbraincom

                                                                                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                          Taboola Taboola httptaboolacom

                                                                                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                          Facebook Talent Acquisition

                                                                                                                                                                                                                                                                          Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                                                                                                                          bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                                                                                                                          bull lower your recruiting costs and save you time

                                                                                                                                                                                                                                                                          bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                          Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                          Target Your Candidates

                                                                                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                          wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                          Hero Image

                                                                                                                                                                                                                                                                          wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                          Women Engineers

                                                                                                                                                                                                                                                                          wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                          Culture

                                                                                                                                                                                                                                                                          >

                                                                                                                                                                                                                                                                          Drive Candidates to Your Funnel

                                                                                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                          teedubya

                                                                                                                                                                                                                                                                          Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                          Reach Your Recruiting Goals

                                                                                                                                                                                                                                                                          14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                          Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                                                                                                          And Growinghellip

                                                                                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                          teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                          teedubya

                                                                                                                                                                                                                                                                          17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                          teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                                          Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                                                                                                          • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                                                                                                                                                                          • Slide 2
                                                                                                                                                                                                                                                                          • Slide 3
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                                                                                                                                                                                                                                                                          • Confusing
                                                                                                                                                                                                                                                                          • Slide 14
                                                                                                                                                                                                                                                                          • Silos and Silos of Data
                                                                                                                                                                                                                                                                          • Slide 16
                                                                                                                                                                                                                                                                          • Slide 17
                                                                                                                                                                                                                                                                          • Coordinate Your Efforts
                                                                                                                                                                                                                                                                          • Slide 19
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                                                                                                                                                                                                                                                                          • Slide 21
                                                                                                                                                                                                                                                                          • Why Content Marketing
                                                                                                                                                                                                                                                                          • Slide 23
                                                                                                                                                                                                                                                                          • Slide 24
                                                                                                                                                                                                                                                                          • Slide 25
                                                                                                                                                                                                                                                                          • Content
                                                                                                                                                                                                                                                                          • Slide 27
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                                                                                                                                                                                                                                                                          • Slide 30
                                                                                                                                                                                                                                                                          • Slide 31
                                                                                                                                                                                                                                                                          • Content Creation
                                                                                                                                                                                                                                                                          • Slide 33
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                                                                                                                                                                                                                                                                          • Content Planning amp Research
                                                                                                                                                                                                                                                                          • Slide 38
                                                                                                                                                                                                                                                                          • Slide 39
                                                                                                                                                                                                                                                                          • Content Curation
                                                                                                                                                                                                                                                                          • Slide 41
                                                                                                                                                                                                                                                                          • Slide 42
                                                                                                                                                                                                                                                                          • Slide 43
                                                                                                                                                                                                                                                                          • Content Scheduling amp distribution
                                                                                                                                                                                                                                                                          • Slide 45
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                                                                                                                                                                                                                                                                          • Slide 50
                                                                                                                                                                                                                                                                          • Slide 51
                                                                                                                                                                                                                                                                          • Content Amplification Tactics
                                                                                                                                                                                                                                                                          • Slide 53
                                                                                                                                                                                                                                                                          • Slide 54
                                                                                                                                                                                                                                                                          • Slide 55
                                                                                                                                                                                                                                                                          • Slide 56
                                                                                                                                                                                                                                                                          • Ways to Promote
                                                                                                                                                                                                                                                                          • Slide 58
                                                                                                                                                                                                                                                                          • Google Buy Button on SERPS
                                                                                                                                                                                                                                                                          • Slide 60
                                                                                                                                                                                                                                                                          • Slide 61
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                                                                                                                                                                                                                                                                          • Influencer Outreach
                                                                                                                                                                                                                                                                          • Slide 66
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                                                                                                                                                                                                                                                                          • Slide 86
                                                                                                                                                                                                                                                                          • Slide 87
                                                                                                                                                                                                                                                                          • Paid Search and SEO
                                                                                                                                                                                                                                                                          • Slide 89
                                                                                                                                                                                                                                                                          • Slide 90
                                                                                                                                                                                                                                                                          • Harness data explosion for better ad predictions
                                                                                                                                                                                                                                                                          • Slide 92
                                                                                                                                                                                                                                                                          • Content Paid Amplification
                                                                                                                                                                                                                                                                          • Slide 94
                                                                                                                                                                                                                                                                          • Interest Graph Actions on Content
                                                                                                                                                                                                                                                                          • Slide 96
                                                                                                                                                                                                                                                                          • Impact of Targeted Social Advertising
                                                                                                                                                                                                                                                                          • Slide 98
                                                                                                                                                                                                                                                                          • Slide 99
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                                                                                                                                                                                                                                                                          • Slide 111
                                                                                                                                                                                                                                                                          • Before We Move On Water Breakhellip
                                                                                                                                                                                                                                                                          • Slide 113
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                                                                                                                                                                                                                                                                          • Instagram Ads
                                                                                                                                                                                                                                                                          • Instagram Ads (2)
                                                                                                                                                                                                                                                                          • Instagram Ads (3)
                                                                                                                                                                                                                                                                          • Slide 124
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                                                                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

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                                                                                                                                                                                                                                                                            YouTube Ads

                                                                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                            Outbrain Outbrain httpoutbraincom

                                                                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                            Taboola Taboola httptaboolacom

                                                                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                            Facebook Talent Acquisition

                                                                                                                                                                                                                                                                            Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                                                                                                                            bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                                                                                                                            bull lower your recruiting costs and save you time

                                                                                                                                                                                                                                                                            bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                            Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                            Target Your Candidates

                                                                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                            wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                            Hero Image

                                                                                                                                                                                                                                                                            wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                            Women Engineers

                                                                                                                                                                                                                                                                            wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                            Culture

                                                                                                                                                                                                                                                                            >

                                                                                                                                                                                                                                                                            Drive Candidates to Your Funnel

                                                                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                            teedubya

                                                                                                                                                                                                                                                                            Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                            Reach Your Recruiting Goals

                                                                                                                                                                                                                                                                            14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                            Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                                                                                                            And Growinghellip

                                                                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                            teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                            teedubya

                                                                                                                                                                                                                                                                            17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                            teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                                            Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                                                                                                            • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                                                                                                                                                                            • Slide 2
                                                                                                                                                                                                                                                                            • Slide 3
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                                                                                                                                                                                                                                                                            • Confusing
                                                                                                                                                                                                                                                                            • Slide 14
                                                                                                                                                                                                                                                                            • Silos and Silos of Data
                                                                                                                                                                                                                                                                            • Slide 16
                                                                                                                                                                                                                                                                            • Slide 17
                                                                                                                                                                                                                                                                            • Coordinate Your Efforts
                                                                                                                                                                                                                                                                            • Slide 19
                                                                                                                                                                                                                                                                            • Slide 20
                                                                                                                                                                                                                                                                            • Slide 21
                                                                                                                                                                                                                                                                            • Why Content Marketing
                                                                                                                                                                                                                                                                            • Slide 23
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                                                                                                                                                                                                                                                                            • Content
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                                                                                                                                                                                                                                                                            • Content Creation
                                                                                                                                                                                                                                                                            • Slide 33
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                                                                                                                                                                                                                                                                            • Slide 35
                                                                                                                                                                                                                                                                            • Slide 36
                                                                                                                                                                                                                                                                            • Content Planning amp Research
                                                                                                                                                                                                                                                                            • Slide 38
                                                                                                                                                                                                                                                                            • Slide 39
                                                                                                                                                                                                                                                                            • Content Curation
                                                                                                                                                                                                                                                                            • Slide 41
                                                                                                                                                                                                                                                                            • Slide 42
                                                                                                                                                                                                                                                                            • Slide 43
                                                                                                                                                                                                                                                                            • Content Scheduling amp distribution
                                                                                                                                                                                                                                                                            • Slide 45
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                                                                                                                                                                                                                                                                            • Slide 50
                                                                                                                                                                                                                                                                            • Slide 51
                                                                                                                                                                                                                                                                            • Content Amplification Tactics
                                                                                                                                                                                                                                                                            • Slide 53
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                                                                                                                                                                                                                                                                            • Slide 55
                                                                                                                                                                                                                                                                            • Slide 56
                                                                                                                                                                                                                                                                            • Ways to Promote
                                                                                                                                                                                                                                                                            • Slide 58
                                                                                                                                                                                                                                                                            • Google Buy Button on SERPS
                                                                                                                                                                                                                                                                            • Slide 60
                                                                                                                                                                                                                                                                            • Slide 61
                                                                                                                                                                                                                                                                            • Slide 62
                                                                                                                                                                                                                                                                            • Slide 63
                                                                                                                                                                                                                                                                            • Slide 64
                                                                                                                                                                                                                                                                            • Influencer Outreach
                                                                                                                                                                                                                                                                            • Slide 66
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                                                                                                                                                                                                                                                                            • Slide 87
                                                                                                                                                                                                                                                                            • Paid Search and SEO
                                                                                                                                                                                                                                                                            • Slide 89
                                                                                                                                                                                                                                                                            • Slide 90
                                                                                                                                                                                                                                                                            • Harness data explosion for better ad predictions
                                                                                                                                                                                                                                                                            • Slide 92
                                                                                                                                                                                                                                                                            • Content Paid Amplification
                                                                                                                                                                                                                                                                            • Slide 94
                                                                                                                                                                                                                                                                            • Interest Graph Actions on Content
                                                                                                                                                                                                                                                                            • Slide 96
                                                                                                                                                                                                                                                                            • Impact of Targeted Social Advertising
                                                                                                                                                                                                                                                                            • Slide 98
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                                                                                                                                                                                                                                                                            • Before We Move On Water Breakhellip
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                                                                                                                                                                                                                                                                            • Instagram Ads
                                                                                                                                                                                                                                                                            • Instagram Ads (2)
                                                                                                                                                                                                                                                                            • Instagram Ads (3)
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                                                                                                                                                                                                                                                                              Facebook Talent Acquisition

                                                                                                                                                                                                                                                                              Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                                                                                                                              bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                                                                                                                              bull lower your recruiting costs and save you time

                                                                                                                                                                                                                                                                              bull target competitors location and even job titles to attract your ideal candidates

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                                                                                                                                                                                                                                                                              Facebook Graph Search allows for Social HR Recruiting

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                                                                                                                                                                                                                                                                              wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                              Hero Image

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                                                                                                                                                                                                                                                                              Women Engineers

                                                                                                                                                                                                                                                                              wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                              Culture

                                                                                                                                                                                                                                                                              >

                                                                                                                                                                                                                                                                              Drive Candidates to Your Funnel

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                                                                                                                                                                                                                                                                              teedubya

                                                                                                                                                                                                                                                                              Facebook Graph Search allows for Social HR Recruiting

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                                                                                                                                                                                                                                                                              Reach Your Recruiting Goals

                                                                                                                                                                                                                                                                              14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

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                                                                                                                                                                                                                                                                              Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                                                                                                              And Growinghellip

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                                                                                                                                                                                                                                                                              17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

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                                                                                                                                                                                                                                                                              • Actionable Ways Strategies and Technologies to Amplify Your C
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                                                                                                                                                                                                                                                                              • Confusing
                                                                                                                                                                                                                                                                              • Slide 14
                                                                                                                                                                                                                                                                              • Silos and Silos of Data
                                                                                                                                                                                                                                                                              • Slide 16
                                                                                                                                                                                                                                                                              • Slide 17
                                                                                                                                                                                                                                                                              • Coordinate Your Efforts
                                                                                                                                                                                                                                                                              • Slide 19
                                                                                                                                                                                                                                                                              • Slide 20
                                                                                                                                                                                                                                                                              • Slide 21
                                                                                                                                                                                                                                                                              • Why Content Marketing
                                                                                                                                                                                                                                                                              • Slide 23
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                                                                                                                                                                                                                                                                              • Content
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                                                                                                                                                                                                                                                                              • Content Creation
                                                                                                                                                                                                                                                                              • Slide 33
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                                                                                                                                                                                                                                                                              • Slide 36
                                                                                                                                                                                                                                                                              • Content Planning amp Research
                                                                                                                                                                                                                                                                              • Slide 38
                                                                                                                                                                                                                                                                              • Slide 39
                                                                                                                                                                                                                                                                              • Content Curation
                                                                                                                                                                                                                                                                              • Slide 41
                                                                                                                                                                                                                                                                              • Slide 42
                                                                                                                                                                                                                                                                              • Slide 43
                                                                                                                                                                                                                                                                              • Content Scheduling amp distribution
                                                                                                                                                                                                                                                                              • Slide 45
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                                                                                                                                                                                                                                                                              • Slide 51
                                                                                                                                                                                                                                                                              • Content Amplification Tactics
                                                                                                                                                                                                                                                                              • Slide 53
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                                                                                                                                                                                                                                                                              • Slide 56
                                                                                                                                                                                                                                                                              • Ways to Promote
                                                                                                                                                                                                                                                                              • Slide 58
                                                                                                                                                                                                                                                                              • Google Buy Button on SERPS
                                                                                                                                                                                                                                                                              • Slide 60
                                                                                                                                                                                                                                                                              • Slide 61
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                                                                                                                                                                                                                                                                              • Influencer Outreach
                                                                                                                                                                                                                                                                              • Slide 66
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                                                                                                                                                                                                                                                                              • Paid Search and SEO
                                                                                                                                                                                                                                                                              • Slide 89
                                                                                                                                                                                                                                                                              • Slide 90
                                                                                                                                                                                                                                                                              • Harness data explosion for better ad predictions
                                                                                                                                                                                                                                                                              • Slide 92
                                                                                                                                                                                                                                                                              • Content Paid Amplification
                                                                                                                                                                                                                                                                              • Slide 94
                                                                                                                                                                                                                                                                              • Interest Graph Actions on Content
                                                                                                                                                                                                                                                                              • Slide 96
                                                                                                                                                                                                                                                                              • Impact of Targeted Social Advertising
                                                                                                                                                                                                                                                                              • Slide 98
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                                                                                                                                                                                                                                                                              • Before We Move On Water Breakhellip
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                                                                                                                                                                                                                                                                              • Instagram Ads
                                                                                                                                                                                                                                                                              • Instagram Ads (2)
                                                                                                                                                                                                                                                                              • Instagram Ads (3)
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                                                                                                                                                                                                                                                                                Facebook Talent Acquisition

                                                                                                                                                                                                                                                                                Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                                                                                                                                bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                                                                                                                                bull lower your recruiting costs and save you time

                                                                                                                                                                                                                                                                                bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                Target Your Candidates

                                                                                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                Hero Image

                                                                                                                                                                                                                                                                                wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                Women Engineers

                                                                                                                                                                                                                                                                                wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                Culture

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                                                                                                                                                                                                                                                                                Drive Candidates to Your Funnel

                                                                                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

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                                                                                                                                                                                                                                                                                Facebook Graph Search allows for Social HR Recruiting

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                                                                                                                                                                                                                                                                                Reach Your Recruiting Goals

                                                                                                                                                                                                                                                                                14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                                                                                                                And Growinghellip

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                                                                                                                                                                                                                                                                                teedubyarsquos Tools ndash ccpdigitalcomemfl

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                                                                                                                                                                                                                                                                                17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                                                Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                                                                                                                • Actionable Ways Strategies and Technologies to Amplify Your C
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                                                                                                                                                                                                                                                                                • Confusing
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                                                                                                                                                                                                                                                                                • Silos and Silos of Data
                                                                                                                                                                                                                                                                                • Slide 16
                                                                                                                                                                                                                                                                                • Slide 17
                                                                                                                                                                                                                                                                                • Coordinate Your Efforts
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                                                                                                                                                                                                                                                                                • Why Content Marketing
                                                                                                                                                                                                                                                                                • Slide 23
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                                                                                                                                                                                                                                                                                • Content
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                                                                                                                                                                                                                                                                                • Content Creation
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                                                                                                                                                                                                                                                                                • Content Planning amp Research
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                                                                                                                                                                                                                                                                                • Content Curation
                                                                                                                                                                                                                                                                                • Slide 41
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                                                                                                                                                                                                                                                                                • Content Scheduling amp distribution
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                                                                                                                                                                                                                                                                                • Content Amplification Tactics
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                                                                                                                                                                                                                                                                                • Ways to Promote
                                                                                                                                                                                                                                                                                • Slide 58
                                                                                                                                                                                                                                                                                • Google Buy Button on SERPS
                                                                                                                                                                                                                                                                                • Slide 60
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                                                                                                                                                                                                                                                                                • Influencer Outreach
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                                                                                                                                                                                                                                                                                • Paid Search and SEO
                                                                                                                                                                                                                                                                                • Slide 89
                                                                                                                                                                                                                                                                                • Slide 90
                                                                                                                                                                                                                                                                                • Harness data explosion for better ad predictions
                                                                                                                                                                                                                                                                                • Slide 92
                                                                                                                                                                                                                                                                                • Content Paid Amplification
                                                                                                                                                                                                                                                                                • Slide 94
                                                                                                                                                                                                                                                                                • Interest Graph Actions on Content
                                                                                                                                                                                                                                                                                • Slide 96
                                                                                                                                                                                                                                                                                • Impact of Targeted Social Advertising
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                                                                                                                                                                                                                                                                                • Before We Move On Water Breakhellip
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                                                                                                                                                                                                                                                                                • Instagram Ads
                                                                                                                                                                                                                                                                                • Instagram Ads (2)
                                                                                                                                                                                                                                                                                • Instagram Ads (3)
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                                                                                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                  YouTube Ads

                                                                                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                  Outbrain Outbrain httpoutbraincom

                                                                                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                  Taboola Taboola httptaboolacom

                                                                                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                  Facebook Talent Acquisition

                                                                                                                                                                                                                                                                                  Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                                                                                                                                  bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                                                                                                                                  bull lower your recruiting costs and save you time

                                                                                                                                                                                                                                                                                  bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                  Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                  Target Your Candidates

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                                                                                                                                                                                                                                                                                  wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                  Hero Image

                                                                                                                                                                                                                                                                                  wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                  Women Engineers

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                                                                                                                                                                                                                                                                                  Culture

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                                                                                                                                                                                                                                                                                  Drive Candidates to Your Funnel

                                                                                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                  teedubya

                                                                                                                                                                                                                                                                                  Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                  Reach Your Recruiting Goals

                                                                                                                                                                                                                                                                                  14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                  Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                                                                                                                  And Growinghellip

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                                                                                                                                                                                                                                                                                  teedubyarsquos Tools ndash ccpdigitalcomemfl

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                                                                                                                                                                                                                                                                                  teedubya

                                                                                                                                                                                                                                                                                  17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                  teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                                                  Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                                                                                                                  • Actionable Ways Strategies and Technologies to Amplify Your C
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                                                                                                                                                                                                                                                                                  • Confusing
                                                                                                                                                                                                                                                                                  • Slide 14
                                                                                                                                                                                                                                                                                  • Silos and Silos of Data
                                                                                                                                                                                                                                                                                  • Slide 16
                                                                                                                                                                                                                                                                                  • Slide 17
                                                                                                                                                                                                                                                                                  • Coordinate Your Efforts
                                                                                                                                                                                                                                                                                  • Slide 19
                                                                                                                                                                                                                                                                                  • Slide 20
                                                                                                                                                                                                                                                                                  • Slide 21
                                                                                                                                                                                                                                                                                  • Why Content Marketing
                                                                                                                                                                                                                                                                                  • Slide 23
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                                                                                                                                                                                                                                                                                  • Content
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                                                                                                                                                                                                                                                                                  • Slide 31
                                                                                                                                                                                                                                                                                  • Content Creation
                                                                                                                                                                                                                                                                                  • Slide 33
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                                                                                                                                                                                                                                                                                  • Slide 36
                                                                                                                                                                                                                                                                                  • Content Planning amp Research
                                                                                                                                                                                                                                                                                  • Slide 38
                                                                                                                                                                                                                                                                                  • Slide 39
                                                                                                                                                                                                                                                                                  • Content Curation
                                                                                                                                                                                                                                                                                  • Slide 41
                                                                                                                                                                                                                                                                                  • Slide 42
                                                                                                                                                                                                                                                                                  • Slide 43
                                                                                                                                                                                                                                                                                  • Content Scheduling amp distribution
                                                                                                                                                                                                                                                                                  • Slide 45
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                                                                                                                                                                                                                                                                                  • Content Amplification Tactics
                                                                                                                                                                                                                                                                                  • Slide 53
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                                                                                                                                                                                                                                                                                  • Slide 56
                                                                                                                                                                                                                                                                                  • Ways to Promote
                                                                                                                                                                                                                                                                                  • Slide 58
                                                                                                                                                                                                                                                                                  • Google Buy Button on SERPS
                                                                                                                                                                                                                                                                                  • Slide 60
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                                                                                                                                                                                                                                                                                  • Influencer Outreach
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                                                                                                                                                                                                                                                                                  • Paid Search and SEO
                                                                                                                                                                                                                                                                                  • Slide 89
                                                                                                                                                                                                                                                                                  • Slide 90
                                                                                                                                                                                                                                                                                  • Harness data explosion for better ad predictions
                                                                                                                                                                                                                                                                                  • Slide 92
                                                                                                                                                                                                                                                                                  • Content Paid Amplification
                                                                                                                                                                                                                                                                                  • Slide 94
                                                                                                                                                                                                                                                                                  • Interest Graph Actions on Content
                                                                                                                                                                                                                                                                                  • Slide 96
                                                                                                                                                                                                                                                                                  • Impact of Targeted Social Advertising
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                                                                                                                                                                                                                                                                                  • Before We Move On Water Breakhellip
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                                                                                                                                                                                                                                                                                  • Instagram Ads
                                                                                                                                                                                                                                                                                  • Instagram Ads (2)
                                                                                                                                                                                                                                                                                  • Instagram Ads (3)
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                                                                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                    Outbrain Outbrain httpoutbraincom

                                                                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                    Taboola Taboola httptaboolacom

                                                                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                    Facebook Talent Acquisition

                                                                                                                                                                                                                                                                                    Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                                                                                                                                    bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                                                                                                                                    bull lower your recruiting costs and save you time

                                                                                                                                                                                                                                                                                    bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                    Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                    Target Your Candidates

                                                                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                    wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                    Hero Image

                                                                                                                                                                                                                                                                                    wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                    Women Engineers

                                                                                                                                                                                                                                                                                    wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                    Culture

                                                                                                                                                                                                                                                                                    >

                                                                                                                                                                                                                                                                                    Drive Candidates to Your Funnel

                                                                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                    teedubya

                                                                                                                                                                                                                                                                                    Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                    Reach Your Recruiting Goals

                                                                                                                                                                                                                                                                                    14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                    Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                                                                                                                    And Growinghellip

                                                                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                    teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                    teedubya

                                                                                                                                                                                                                                                                                    17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                    teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                                                    Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                                                                                                                    • Actionable Ways Strategies and Technologies to Amplify Your C
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                                                                                                                                                                                                                                                                                    • Confusing
                                                                                                                                                                                                                                                                                    • Slide 14
                                                                                                                                                                                                                                                                                    • Silos and Silos of Data
                                                                                                                                                                                                                                                                                    • Slide 16
                                                                                                                                                                                                                                                                                    • Slide 17
                                                                                                                                                                                                                                                                                    • Coordinate Your Efforts
                                                                                                                                                                                                                                                                                    • Slide 19
                                                                                                                                                                                                                                                                                    • Slide 20
                                                                                                                                                                                                                                                                                    • Slide 21
                                                                                                                                                                                                                                                                                    • Why Content Marketing
                                                                                                                                                                                                                                                                                    • Slide 23
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                                                                                                                                                                                                                                                                                    • Content
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                                                                                                                                                                                                                                                                                    • Content Creation
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                                                                                                                                                                                                                                                                                    • Slide 36
                                                                                                                                                                                                                                                                                    • Content Planning amp Research
                                                                                                                                                                                                                                                                                    • Slide 38
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                                                                                                                                                                                                                                                                                    • Content Curation
                                                                                                                                                                                                                                                                                    • Slide 41
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                                                                                                                                                                                                                                                                                    • Slide 43
                                                                                                                                                                                                                                                                                    • Content Scheduling amp distribution
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                                                                                                                                                                                                                                                                                    • Content Amplification Tactics
                                                                                                                                                                                                                                                                                    • Slide 53
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                                                                                                                                                                                                                                                                                    • Slide 55
                                                                                                                                                                                                                                                                                    • Slide 56
                                                                                                                                                                                                                                                                                    • Ways to Promote
                                                                                                                                                                                                                                                                                    • Slide 58
                                                                                                                                                                                                                                                                                    • Google Buy Button on SERPS
                                                                                                                                                                                                                                                                                    • Slide 60
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                                                                                                                                                                                                                                                                                    • Influencer Outreach
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                                                                                                                                                                                                                                                                                    • Paid Search and SEO
                                                                                                                                                                                                                                                                                    • Slide 89
                                                                                                                                                                                                                                                                                    • Slide 90
                                                                                                                                                                                                                                                                                    • Harness data explosion for better ad predictions
                                                                                                                                                                                                                                                                                    • Slide 92
                                                                                                                                                                                                                                                                                    • Content Paid Amplification
                                                                                                                                                                                                                                                                                    • Slide 94
                                                                                                                                                                                                                                                                                    • Interest Graph Actions on Content
                                                                                                                                                                                                                                                                                    • Slide 96
                                                                                                                                                                                                                                                                                    • Impact of Targeted Social Advertising
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                                                                                                                                                                                                                                                                                    • Before We Move On Water Breakhellip
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                                                                                                                                                                                                                                                                                    • Instagram Ads
                                                                                                                                                                                                                                                                                    • Instagram Ads (2)
                                                                                                                                                                                                                                                                                    • Instagram Ads (3)
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                                                                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                      Taboola Taboola httptaboolacom

                                                                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                      Facebook Talent Acquisition

                                                                                                                                                                                                                                                                                      Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                                                                                                                                      bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                                                                                                                                      bull lower your recruiting costs and save you time

                                                                                                                                                                                                                                                                                      bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                      Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                      Target Your Candidates

                                                                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                      wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                      Hero Image

                                                                                                                                                                                                                                                                                      wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                      Women Engineers

                                                                                                                                                                                                                                                                                      wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                      Culture

                                                                                                                                                                                                                                                                                      >

                                                                                                                                                                                                                                                                                      Drive Candidates to Your Funnel

                                                                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                      teedubya

                                                                                                                                                                                                                                                                                      Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                      Reach Your Recruiting Goals

                                                                                                                                                                                                                                                                                      14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                      Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                                                                                                                      And Growinghellip

                                                                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                      teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                      teedubya

                                                                                                                                                                                                                                                                                      17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                      teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                                                      Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                                                                                                                      • Actionable Ways Strategies and Technologies to Amplify Your C
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                                                                                                                                                                                                                                                                                      • Slide 12
                                                                                                                                                                                                                                                                                      • Confusing
                                                                                                                                                                                                                                                                                      • Slide 14
                                                                                                                                                                                                                                                                                      • Silos and Silos of Data
                                                                                                                                                                                                                                                                                      • Slide 16
                                                                                                                                                                                                                                                                                      • Slide 17
                                                                                                                                                                                                                                                                                      • Coordinate Your Efforts
                                                                                                                                                                                                                                                                                      • Slide 19
                                                                                                                                                                                                                                                                                      • Slide 20
                                                                                                                                                                                                                                                                                      • Slide 21
                                                                                                                                                                                                                                                                                      • Why Content Marketing
                                                                                                                                                                                                                                                                                      • Slide 23
                                                                                                                                                                                                                                                                                      • Slide 24
                                                                                                                                                                                                                                                                                      • Slide 25
                                                                                                                                                                                                                                                                                      • Content
                                                                                                                                                                                                                                                                                      • Slide 27
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                                                                                                                                                                                                                                                                                      • Content Creation
                                                                                                                                                                                                                                                                                      • Slide 33
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                                                                                                                                                                                                                                                                                      • Slide 36
                                                                                                                                                                                                                                                                                      • Content Planning amp Research
                                                                                                                                                                                                                                                                                      • Slide 38
                                                                                                                                                                                                                                                                                      • Slide 39
                                                                                                                                                                                                                                                                                      • Content Curation
                                                                                                                                                                                                                                                                                      • Slide 41
                                                                                                                                                                                                                                                                                      • Slide 42
                                                                                                                                                                                                                                                                                      • Slide 43
                                                                                                                                                                                                                                                                                      • Content Scheduling amp distribution
                                                                                                                                                                                                                                                                                      • Slide 45
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                                                                                                                                                                                                                                                                                      • Content Amplification Tactics
                                                                                                                                                                                                                                                                                      • Slide 53
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                                                                                                                                                                                                                                                                                      • Slide 56
                                                                                                                                                                                                                                                                                      • Ways to Promote
                                                                                                                                                                                                                                                                                      • Slide 58
                                                                                                                                                                                                                                                                                      • Google Buy Button on SERPS
                                                                                                                                                                                                                                                                                      • Slide 60
                                                                                                                                                                                                                                                                                      • Slide 61
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                                                                                                                                                                                                                                                                                      • Influencer Outreach
                                                                                                                                                                                                                                                                                      • Slide 66
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                                                                                                                                                                                                                                                                                      • Paid Search and SEO
                                                                                                                                                                                                                                                                                      • Slide 89
                                                                                                                                                                                                                                                                                      • Slide 90
                                                                                                                                                                                                                                                                                      • Harness data explosion for better ad predictions
                                                                                                                                                                                                                                                                                      • Slide 92
                                                                                                                                                                                                                                                                                      • Content Paid Amplification
                                                                                                                                                                                                                                                                                      • Slide 94
                                                                                                                                                                                                                                                                                      • Interest Graph Actions on Content
                                                                                                                                                                                                                                                                                      • Slide 96
                                                                                                                                                                                                                                                                                      • Impact of Targeted Social Advertising
                                                                                                                                                                                                                                                                                      • Slide 98
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                                                                                                                                                                                                                                                                                      • Before We Move On Water Breakhellip
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                                                                                                                                                                                                                                                                                      • Instagram Ads
                                                                                                                                                                                                                                                                                      • Instagram Ads (2)
                                                                                                                                                                                                                                                                                      • Instagram Ads (3)
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                                                                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                        Facebook Talent Acquisition

                                                                                                                                                                                                                                                                                        Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                                                                                                                                        bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                                                                                                                                        bull lower your recruiting costs and save you time

                                                                                                                                                                                                                                                                                        bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                        Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                        Target Your Candidates

                                                                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                        wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                        Hero Image

                                                                                                                                                                                                                                                                                        wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                        Women Engineers

                                                                                                                                                                                                                                                                                        wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                        Culture

                                                                                                                                                                                                                                                                                        >

                                                                                                                                                                                                                                                                                        Drive Candidates to Your Funnel

                                                                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                        teedubya

                                                                                                                                                                                                                                                                                        Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                        Reach Your Recruiting Goals

                                                                                                                                                                                                                                                                                        14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                        Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                                                                                                                        And Growinghellip

                                                                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                        teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                        teedubya

                                                                                                                                                                                                                                                                                        17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                        teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                                                        Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                                                                                                                        • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                                                                                                                                                                                        • Slide 2
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                                                                                                                                                                                                                                                                                        • Slide 12
                                                                                                                                                                                                                                                                                        • Confusing
                                                                                                                                                                                                                                                                                        • Slide 14
                                                                                                                                                                                                                                                                                        • Silos and Silos of Data
                                                                                                                                                                                                                                                                                        • Slide 16
                                                                                                                                                                                                                                                                                        • Slide 17
                                                                                                                                                                                                                                                                                        • Coordinate Your Efforts
                                                                                                                                                                                                                                                                                        • Slide 19
                                                                                                                                                                                                                                                                                        • Slide 20
                                                                                                                                                                                                                                                                                        • Slide 21
                                                                                                                                                                                                                                                                                        • Why Content Marketing
                                                                                                                                                                                                                                                                                        • Slide 23
                                                                                                                                                                                                                                                                                        • Slide 24
                                                                                                                                                                                                                                                                                        • Slide 25
                                                                                                                                                                                                                                                                                        • Content
                                                                                                                                                                                                                                                                                        • Slide 27
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                                                                                                                                                                                                                                                                                        • Content Creation
                                                                                                                                                                                                                                                                                        • Slide 33
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                                                                                                                                                                                                                                                                                        • Slide 35
                                                                                                                                                                                                                                                                                        • Slide 36
                                                                                                                                                                                                                                                                                        • Content Planning amp Research
                                                                                                                                                                                                                                                                                        • Slide 38
                                                                                                                                                                                                                                                                                        • Slide 39
                                                                                                                                                                                                                                                                                        • Content Curation
                                                                                                                                                                                                                                                                                        • Slide 41
                                                                                                                                                                                                                                                                                        • Slide 42
                                                                                                                                                                                                                                                                                        • Slide 43
                                                                                                                                                                                                                                                                                        • Content Scheduling amp distribution
                                                                                                                                                                                                                                                                                        • Slide 45
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                                                                                                                                                                                                                                                                                        • Slide 48
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                                                                                                                                                                                                                                                                                        • Slide 50
                                                                                                                                                                                                                                                                                        • Slide 51
                                                                                                                                                                                                                                                                                        • Content Amplification Tactics
                                                                                                                                                                                                                                                                                        • Slide 53
                                                                                                                                                                                                                                                                                        • Slide 54
                                                                                                                                                                                                                                                                                        • Slide 55
                                                                                                                                                                                                                                                                                        • Slide 56
                                                                                                                                                                                                                                                                                        • Ways to Promote
                                                                                                                                                                                                                                                                                        • Slide 58
                                                                                                                                                                                                                                                                                        • Google Buy Button on SERPS
                                                                                                                                                                                                                                                                                        • Slide 60
                                                                                                                                                                                                                                                                                        • Slide 61
                                                                                                                                                                                                                                                                                        • Slide 62
                                                                                                                                                                                                                                                                                        • Slide 63
                                                                                                                                                                                                                                                                                        • Slide 64
                                                                                                                                                                                                                                                                                        • Influencer Outreach
                                                                                                                                                                                                                                                                                        • Slide 66
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                                                                                                                                                                                                                                                                                        • Slide 87
                                                                                                                                                                                                                                                                                        • Paid Search and SEO
                                                                                                                                                                                                                                                                                        • Slide 89
                                                                                                                                                                                                                                                                                        • Slide 90
                                                                                                                                                                                                                                                                                        • Harness data explosion for better ad predictions
                                                                                                                                                                                                                                                                                        • Slide 92
                                                                                                                                                                                                                                                                                        • Content Paid Amplification
                                                                                                                                                                                                                                                                                        • Slide 94
                                                                                                                                                                                                                                                                                        • Interest Graph Actions on Content
                                                                                                                                                                                                                                                                                        • Slide 96
                                                                                                                                                                                                                                                                                        • Impact of Targeted Social Advertising
                                                                                                                                                                                                                                                                                        • Slide 98
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                                                                                                                                                                                                                                                                                        • Before We Move On Water Breakhellip
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                                                                                                                                                                                                                                                                                        • Instagram Ads
                                                                                                                                                                                                                                                                                        • Instagram Ads (2)
                                                                                                                                                                                                                                                                                        • Instagram Ads (3)
                                                                                                                                                                                                                                                                                        • Slide 124
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                                                                                                                                                                                                                                                                                          Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

                                                                                                                                                                                                                                                                                          bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

                                                                                                                                                                                                                                                                                          bull lower your recruiting costs and save you time

                                                                                                                                                                                                                                                                                          bull target competitors location and even job titles to attract your ideal candidates

                                                                                                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                          Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                          Target Your Candidates

                                                                                                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                          wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                          Hero Image

                                                                                                                                                                                                                                                                                          wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                          Women Engineers

                                                                                                                                                                                                                                                                                          wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                          Culture

                                                                                                                                                                                                                                                                                          >

                                                                                                                                                                                                                                                                                          Drive Candidates to Your Funnel

                                                                                                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                          teedubya

                                                                                                                                                                                                                                                                                          Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                          Reach Your Recruiting Goals

                                                                                                                                                                                                                                                                                          14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                          Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                                                                                                                          And Growinghellip

                                                                                                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                          teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                          teedubya

                                                                                                                                                                                                                                                                                          17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                          teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                                                          Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                                                                                                                          • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                                                                                                                                                                                          • Slide 2
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                                                                                                                                                                                                                                                                                          • Slide 11
                                                                                                                                                                                                                                                                                          • Slide 12
                                                                                                                                                                                                                                                                                          • Confusing
                                                                                                                                                                                                                                                                                          • Slide 14
                                                                                                                                                                                                                                                                                          • Silos and Silos of Data
                                                                                                                                                                                                                                                                                          • Slide 16
                                                                                                                                                                                                                                                                                          • Slide 17
                                                                                                                                                                                                                                                                                          • Coordinate Your Efforts
                                                                                                                                                                                                                                                                                          • Slide 19
                                                                                                                                                                                                                                                                                          • Slide 20
                                                                                                                                                                                                                                                                                          • Slide 21
                                                                                                                                                                                                                                                                                          • Why Content Marketing
                                                                                                                                                                                                                                                                                          • Slide 23
                                                                                                                                                                                                                                                                                          • Slide 24
                                                                                                                                                                                                                                                                                          • Slide 25
                                                                                                                                                                                                                                                                                          • Content
                                                                                                                                                                                                                                                                                          • Slide 27
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                                                                                                                                                                                                                                                                                          • Slide 29
                                                                                                                                                                                                                                                                                          • Slide 30
                                                                                                                                                                                                                                                                                          • Slide 31
                                                                                                                                                                                                                                                                                          • Content Creation
                                                                                                                                                                                                                                                                                          • Slide 33
                                                                                                                                                                                                                                                                                          • Slide 34
                                                                                                                                                                                                                                                                                          • Slide 35
                                                                                                                                                                                                                                                                                          • Slide 36
                                                                                                                                                                                                                                                                                          • Content Planning amp Research
                                                                                                                                                                                                                                                                                          • Slide 38
                                                                                                                                                                                                                                                                                          • Slide 39
                                                                                                                                                                                                                                                                                          • Content Curation
                                                                                                                                                                                                                                                                                          • Slide 41
                                                                                                                                                                                                                                                                                          • Slide 42
                                                                                                                                                                                                                                                                                          • Slide 43
                                                                                                                                                                                                                                                                                          • Content Scheduling amp distribution
                                                                                                                                                                                                                                                                                          • Slide 45
                                                                                                                                                                                                                                                                                          • Slide 46
                                                                                                                                                                                                                                                                                          • Slide 47
                                                                                                                                                                                                                                                                                          • Slide 48
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                                                                                                                                                                                                                                                                                          • Slide 50
                                                                                                                                                                                                                                                                                          • Slide 51
                                                                                                                                                                                                                                                                                          • Content Amplification Tactics
                                                                                                                                                                                                                                                                                          • Slide 53
                                                                                                                                                                                                                                                                                          • Slide 54
                                                                                                                                                                                                                                                                                          • Slide 55
                                                                                                                                                                                                                                                                                          • Slide 56
                                                                                                                                                                                                                                                                                          • Ways to Promote
                                                                                                                                                                                                                                                                                          • Slide 58
                                                                                                                                                                                                                                                                                          • Google Buy Button on SERPS
                                                                                                                                                                                                                                                                                          • Slide 60
                                                                                                                                                                                                                                                                                          • Slide 61
                                                                                                                                                                                                                                                                                          • Slide 62
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                                                                                                                                                                                                                                                                                          • Slide 64
                                                                                                                                                                                                                                                                                          • Influencer Outreach
                                                                                                                                                                                                                                                                                          • Slide 66
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                                                                                                                                                                                                                                                                                          • Paid Search and SEO
                                                                                                                                                                                                                                                                                          • Slide 89
                                                                                                                                                                                                                                                                                          • Slide 90
                                                                                                                                                                                                                                                                                          • Harness data explosion for better ad predictions
                                                                                                                                                                                                                                                                                          • Slide 92
                                                                                                                                                                                                                                                                                          • Content Paid Amplification
                                                                                                                                                                                                                                                                                          • Slide 94
                                                                                                                                                                                                                                                                                          • Interest Graph Actions on Content
                                                                                                                                                                                                                                                                                          • Slide 96
                                                                                                                                                                                                                                                                                          • Impact of Targeted Social Advertising
                                                                                                                                                                                                                                                                                          • Slide 98
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                                                                                                                                                                                                                                                                                          • Before We Move On Water Breakhellip
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                                                                                                                                                                                                                                                                                          • Instagram Ads
                                                                                                                                                                                                                                                                                          • Instagram Ads (2)
                                                                                                                                                                                                                                                                                          • Instagram Ads (3)
                                                                                                                                                                                                                                                                                          • Slide 124
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                                                                                                                                                                                                                                                                                            Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                            Target Your Candidates

                                                                                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                            wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                            Hero Image

                                                                                                                                                                                                                                                                                            wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                            Women Engineers

                                                                                                                                                                                                                                                                                            wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                            Culture

                                                                                                                                                                                                                                                                                            >

                                                                                                                                                                                                                                                                                            Drive Candidates to Your Funnel

                                                                                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                            teedubya

                                                                                                                                                                                                                                                                                            Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                            Reach Your Recruiting Goals

                                                                                                                                                                                                                                                                                            14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                            Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                                                                                                                            And Growinghellip

                                                                                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                            teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                            teedubya

                                                                                                                                                                                                                                                                                            17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                            teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                                                            Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                                                                                                                            • Actionable Ways Strategies and Technologies to Amplify Your C
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                                                                                                                                                                                                                                                                                            • Confusing
                                                                                                                                                                                                                                                                                            • Slide 14
                                                                                                                                                                                                                                                                                            • Silos and Silos of Data
                                                                                                                                                                                                                                                                                            • Slide 16
                                                                                                                                                                                                                                                                                            • Slide 17
                                                                                                                                                                                                                                                                                            • Coordinate Your Efforts
                                                                                                                                                                                                                                                                                            • Slide 19
                                                                                                                                                                                                                                                                                            • Slide 20
                                                                                                                                                                                                                                                                                            • Slide 21
                                                                                                                                                                                                                                                                                            • Why Content Marketing
                                                                                                                                                                                                                                                                                            • Slide 23
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                                                                                                                                                                                                                                                                                            • Content
                                                                                                                                                                                                                                                                                            • Slide 27
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                                                                                                                                                                                                                                                                                            • Content Creation
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                                                                                                                                                                                                                                                                                            • Content Planning amp Research
                                                                                                                                                                                                                                                                                            • Slide 38
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                                                                                                                                                                                                                                                                                            • Content Curation
                                                                                                                                                                                                                                                                                            • Slide 41
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                                                                                                                                                                                                                                                                                            • Content Scheduling amp distribution
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                                                                                                                                                                                                                                                                                            • Content Amplification Tactics
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                                                                                                                                                                                                                                                                                            • Ways to Promote
                                                                                                                                                                                                                                                                                            • Slide 58
                                                                                                                                                                                                                                                                                            • Google Buy Button on SERPS
                                                                                                                                                                                                                                                                                            • Slide 60
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                                                                                                                                                                                                                                                                                            • Influencer Outreach
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                                                                                                                                                                                                                                                                                            • Paid Search and SEO
                                                                                                                                                                                                                                                                                            • Slide 89
                                                                                                                                                                                                                                                                                            • Slide 90
                                                                                                                                                                                                                                                                                            • Harness data explosion for better ad predictions
                                                                                                                                                                                                                                                                                            • Slide 92
                                                                                                                                                                                                                                                                                            • Content Paid Amplification
                                                                                                                                                                                                                                                                                            • Slide 94
                                                                                                                                                                                                                                                                                            • Interest Graph Actions on Content
                                                                                                                                                                                                                                                                                            • Slide 96
                                                                                                                                                                                                                                                                                            • Impact of Targeted Social Advertising
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                                                                                                                                                                                                                                                                                            • Before We Move On Water Breakhellip
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                                                                                                                                                                                                                                                                                            • Instagram Ads
                                                                                                                                                                                                                                                                                            • Instagram Ads (2)
                                                                                                                                                                                                                                                                                            • Instagram Ads (3)
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                                                                                                                                                                                                                                                                                              Target Your Candidates

                                                                                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                              wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                              Hero Image

                                                                                                                                                                                                                                                                                              wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                              Women Engineers

                                                                                                                                                                                                                                                                                              wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                              Culture

                                                                                                                                                                                                                                                                                              >

                                                                                                                                                                                                                                                                                              Drive Candidates to Your Funnel

                                                                                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                              teedubya

                                                                                                                                                                                                                                                                                              Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                              Reach Your Recruiting Goals

                                                                                                                                                                                                                                                                                              14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                              Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                                                                                                                              And Growinghellip

                                                                                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                              teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                              teedubya

                                                                                                                                                                                                                                                                                              17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                              teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                                                              Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                                                                                                                              • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                                                                                                                                                                                              • Slide 2
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                                                                                                                                                                                                                                                                                              • Slide 12
                                                                                                                                                                                                                                                                                              • Confusing
                                                                                                                                                                                                                                                                                              • Slide 14
                                                                                                                                                                                                                                                                                              • Silos and Silos of Data
                                                                                                                                                                                                                                                                                              • Slide 16
                                                                                                                                                                                                                                                                                              • Slide 17
                                                                                                                                                                                                                                                                                              • Coordinate Your Efforts
                                                                                                                                                                                                                                                                                              • Slide 19
                                                                                                                                                                                                                                                                                              • Slide 20
                                                                                                                                                                                                                                                                                              • Slide 21
                                                                                                                                                                                                                                                                                              • Why Content Marketing
                                                                                                                                                                                                                                                                                              • Slide 23
                                                                                                                                                                                                                                                                                              • Slide 24
                                                                                                                                                                                                                                                                                              • Slide 25
                                                                                                                                                                                                                                                                                              • Content
                                                                                                                                                                                                                                                                                              • Slide 27
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                                                                                                                                                                                                                                                                                              • Slide 31
                                                                                                                                                                                                                                                                                              • Content Creation
                                                                                                                                                                                                                                                                                              • Slide 33
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                                                                                                                                                                                                                                                                                              • Slide 35
                                                                                                                                                                                                                                                                                              • Slide 36
                                                                                                                                                                                                                                                                                              • Content Planning amp Research
                                                                                                                                                                                                                                                                                              • Slide 38
                                                                                                                                                                                                                                                                                              • Slide 39
                                                                                                                                                                                                                                                                                              • Content Curation
                                                                                                                                                                                                                                                                                              • Slide 41
                                                                                                                                                                                                                                                                                              • Slide 42
                                                                                                                                                                                                                                                                                              • Slide 43
                                                                                                                                                                                                                                                                                              • Content Scheduling amp distribution
                                                                                                                                                                                                                                                                                              • Slide 45
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                                                                                                                                                                                                                                                                                              • Content Amplification Tactics
                                                                                                                                                                                                                                                                                              • Slide 53
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                                                                                                                                                                                                                                                                                              • Slide 55
                                                                                                                                                                                                                                                                                              • Slide 56
                                                                                                                                                                                                                                                                                              • Ways to Promote
                                                                                                                                                                                                                                                                                              • Slide 58
                                                                                                                                                                                                                                                                                              • Google Buy Button on SERPS
                                                                                                                                                                                                                                                                                              • Slide 60
                                                                                                                                                                                                                                                                                              • Slide 61
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                                                                                                                                                                                                                                                                                              • Influencer Outreach
                                                                                                                                                                                                                                                                                              • Slide 66
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                                                                                                                                                                                                                                                                                              • Paid Search and SEO
                                                                                                                                                                                                                                                                                              • Slide 89
                                                                                                                                                                                                                                                                                              • Slide 90
                                                                                                                                                                                                                                                                                              • Harness data explosion for better ad predictions
                                                                                                                                                                                                                                                                                              • Slide 92
                                                                                                                                                                                                                                                                                              • Content Paid Amplification
                                                                                                                                                                                                                                                                                              • Slide 94
                                                                                                                                                                                                                                                                                              • Interest Graph Actions on Content
                                                                                                                                                                                                                                                                                              • Slide 96
                                                                                                                                                                                                                                                                                              • Impact of Targeted Social Advertising
                                                                                                                                                                                                                                                                                              • Slide 98
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                                                                                                                                                                                                                                                                                              • Before We Move On Water Breakhellip
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                                                                                                                                                                                                                                                                                              • Instagram Ads
                                                                                                                                                                                                                                                                                              • Instagram Ads (2)
                                                                                                                                                                                                                                                                                              • Instagram Ads (3)
                                                                                                                                                                                                                                                                                              • Slide 124
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                                                                                                                                                                                                                                                                                                wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                                Hero Image

                                                                                                                                                                                                                                                                                                wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                                Women Engineers

                                                                                                                                                                                                                                                                                                wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                                Culture

                                                                                                                                                                                                                                                                                                >

                                                                                                                                                                                                                                                                                                Drive Candidates to Your Funnel

                                                                                                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                                teedubya

                                                                                                                                                                                                                                                                                                Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                                Reach Your Recruiting Goals

                                                                                                                                                                                                                                                                                                14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                                Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                                                                                                                                And Growinghellip

                                                                                                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                                teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                                teedubya

                                                                                                                                                                                                                                                                                                17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                                teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                                                                Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                                                                                                                                • Actionable Ways Strategies and Technologies to Amplify Your C
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                                                                                                                                                                                                                                                                                                • Confusing
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                                                                                                                                                                                                                                                                                                • Silos and Silos of Data
                                                                                                                                                                                                                                                                                                • Slide 16
                                                                                                                                                                                                                                                                                                • Slide 17
                                                                                                                                                                                                                                                                                                • Coordinate Your Efforts
                                                                                                                                                                                                                                                                                                • Slide 19
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                                                                                                                                                                                                                                                                                                • Why Content Marketing
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                                                                                                                                                                                                                                                                                                • Content
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                                                                                                                                                                                                                                                                                                • Content Creation
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                                                                                                                                                                                                                                                                                                • Content Planning amp Research
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                                                                                                                                                                                                                                                                                                • Content Curation
                                                                                                                                                                                                                                                                                                • Slide 41
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                                                                                                                                                                                                                                                                                                • Content Scheduling amp distribution
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                                                                                                                                                                                                                                                                                                • Content Amplification Tactics
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                                                                                                                                                                                                                                                                                                • Ways to Promote
                                                                                                                                                                                                                                                                                                • Slide 58
                                                                                                                                                                                                                                                                                                • Google Buy Button on SERPS
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                                                                                                                                                                                                                                                                                                • Influencer Outreach
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                                                                                                                                                                                                                                                                                                • Paid Search and SEO
                                                                                                                                                                                                                                                                                                • Slide 89
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                                                                                                                                                                                                                                                                                                • Harness data explosion for better ad predictions
                                                                                                                                                                                                                                                                                                • Slide 92
                                                                                                                                                                                                                                                                                                • Content Paid Amplification
                                                                                                                                                                                                                                                                                                • Slide 94
                                                                                                                                                                                                                                                                                                • Interest Graph Actions on Content
                                                                                                                                                                                                                                                                                                • Slide 96
                                                                                                                                                                                                                                                                                                • Impact of Targeted Social Advertising
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                                                                                                                                                                                                                                                                                                • Before We Move On Water Breakhellip
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                                                                                                                                                                                                                                                                                                • Instagram Ads
                                                                                                                                                                                                                                                                                                • Instagram Ads (2)
                                                                                                                                                                                                                                                                                                • Instagram Ads (3)
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                                                                                                                                                                                                                                                                                                  wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                                  Women Engineers

                                                                                                                                                                                                                                                                                                  wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                                  Culture

                                                                                                                                                                                                                                                                                                  >

                                                                                                                                                                                                                                                                                                  Drive Candidates to Your Funnel

                                                                                                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                                  teedubya

                                                                                                                                                                                                                                                                                                  Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                                  Reach Your Recruiting Goals

                                                                                                                                                                                                                                                                                                  14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                                  Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                                                                                                                                  And Growinghellip

                                                                                                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                                  teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                                  teedubya

                                                                                                                                                                                                                                                                                                  17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                                                                                                                                                  ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                                  teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                                                                  Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                                                                                                                                  • Actionable Ways Strategies and Technologies to Amplify Your C
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                                                                                                                                                                                                                                                                                                  • Confusing
                                                                                                                                                                                                                                                                                                  • Slide 14
                                                                                                                                                                                                                                                                                                  • Silos and Silos of Data
                                                                                                                                                                                                                                                                                                  • Slide 16
                                                                                                                                                                                                                                                                                                  • Slide 17
                                                                                                                                                                                                                                                                                                  • Coordinate Your Efforts
                                                                                                                                                                                                                                                                                                  • Slide 19
                                                                                                                                                                                                                                                                                                  • Slide 20
                                                                                                                                                                                                                                                                                                  • Slide 21
                                                                                                                                                                                                                                                                                                  • Why Content Marketing
                                                                                                                                                                                                                                                                                                  • Slide 23
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                                                                                                                                                                                                                                                                                                  • Content
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                                                                                                                                                                                                                                                                                                  • Content Creation
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                                                                                                                                                                                                                                                                                                  • Content Planning amp Research
                                                                                                                                                                                                                                                                                                  • Slide 38
                                                                                                                                                                                                                                                                                                  • Slide 39
                                                                                                                                                                                                                                                                                                  • Content Curation
                                                                                                                                                                                                                                                                                                  • Slide 41
                                                                                                                                                                                                                                                                                                  • Slide 42
                                                                                                                                                                                                                                                                                                  • Slide 43
                                                                                                                                                                                                                                                                                                  • Content Scheduling amp distribution
                                                                                                                                                                                                                                                                                                  • Slide 45
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                                                                                                                                                                                                                                                                                                  • Content Amplification Tactics
                                                                                                                                                                                                                                                                                                  • Slide 53
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                                                                                                                                                                                                                                                                                                  • Ways to Promote
                                                                                                                                                                                                                                                                                                  • Slide 58
                                                                                                                                                                                                                                                                                                  • Google Buy Button on SERPS
                                                                                                                                                                                                                                                                                                  • Slide 60
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                                                                                                                                                                                                                                                                                                  • Influencer Outreach
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                                                                                                                                                                                                                                                                                                  • Paid Search and SEO
                                                                                                                                                                                                                                                                                                  • Slide 89
                                                                                                                                                                                                                                                                                                  • Slide 90
                                                                                                                                                                                                                                                                                                  • Harness data explosion for better ad predictions
                                                                                                                                                                                                                                                                                                  • Slide 92
                                                                                                                                                                                                                                                                                                  • Content Paid Amplification
                                                                                                                                                                                                                                                                                                  • Slide 94
                                                                                                                                                                                                                                                                                                  • Interest Graph Actions on Content
                                                                                                                                                                                                                                                                                                  • Slide 96
                                                                                                                                                                                                                                                                                                  • Impact of Targeted Social Advertising
                                                                                                                                                                                                                                                                                                  • Slide 98
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                                                                                                                                                                                                                                                                                                  • Before We Move On Water Breakhellip
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                                                                                                                                                                                                                                                                                                  • Instagram Ads
                                                                                                                                                                                                                                                                                                  • Instagram Ads (2)
                                                                                                                                                                                                                                                                                                  • Instagram Ads (3)
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                                                                                                                                                                                                                                                                                                    wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                                    Culture

                                                                                                                                                                                                                                                                                                    >

                                                                                                                                                                                                                                                                                                    Drive Candidates to Your Funnel

                                                                                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                                    teedubya

                                                                                                                                                                                                                                                                                                    Facebook Graph Search allows for Social HR Recruiting

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                                                                                                                                                                                                                                                                                                    Reach Your Recruiting Goals

                                                                                                                                                                                                                                                                                                    14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                                    Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                                                                                                                                    And Growinghellip

                                                                                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                                    teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

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                                                                                                                                                                                                                                                                                                    17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                                                                                                                                                    ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                                    teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                                                                    Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                                                                                                                                    • Actionable Ways Strategies and Technologies to Amplify Your C
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                                                                                                                                                                                                                                                                                                    • Confusing
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                                                                                                                                                                                                                                                                                                    • Silos and Silos of Data
                                                                                                                                                                                                                                                                                                    • Slide 16
                                                                                                                                                                                                                                                                                                    • Slide 17
                                                                                                                                                                                                                                                                                                    • Coordinate Your Efforts
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                                                                                                                                                                                                                                                                                                    • Slide 20
                                                                                                                                                                                                                                                                                                    • Slide 21
                                                                                                                                                                                                                                                                                                    • Why Content Marketing
                                                                                                                                                                                                                                                                                                    • Slide 23
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                                                                                                                                                                                                                                                                                                    • Content
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                                                                                                                                                                                                                                                                                                    • Content Creation
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                                                                                                                                                                                                                                                                                                    • Content Planning amp Research
                                                                                                                                                                                                                                                                                                    • Slide 38
                                                                                                                                                                                                                                                                                                    • Slide 39
                                                                                                                                                                                                                                                                                                    • Content Curation
                                                                                                                                                                                                                                                                                                    • Slide 41
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                                                                                                                                                                                                                                                                                                    • Content Scheduling amp distribution
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                                                                                                                                                                                                                                                                                                    • Content Amplification Tactics
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                                                                                                                                                                                                                                                                                                    • Ways to Promote
                                                                                                                                                                                                                                                                                                    • Slide 58
                                                                                                                                                                                                                                                                                                    • Google Buy Button on SERPS
                                                                                                                                                                                                                                                                                                    • Slide 60
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                                                                                                                                                                                                                                                                                                    • Influencer Outreach
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                                                                                                                                                                                                                                                                                                    • Paid Search and SEO
                                                                                                                                                                                                                                                                                                    • Slide 89
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                                                                                                                                                                                                                                                                                                    • Harness data explosion for better ad predictions
                                                                                                                                                                                                                                                                                                    • Slide 92
                                                                                                                                                                                                                                                                                                    • Content Paid Amplification
                                                                                                                                                                                                                                                                                                    • Slide 94
                                                                                                                                                                                                                                                                                                    • Interest Graph Actions on Content
                                                                                                                                                                                                                                                                                                    • Slide 96
                                                                                                                                                                                                                                                                                                    • Impact of Targeted Social Advertising
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                                                                                                                                                                                                                                                                                                    • Before We Move On Water Breakhellip
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                                                                                                                                                                                                                                                                                                    • Instagram Ads
                                                                                                                                                                                                                                                                                                    • Instagram Ads (2)
                                                                                                                                                                                                                                                                                                    • Instagram Ads (3)
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                                                                                                                                                                                                                                                                                                      Drive Candidates to Your Funnel

                                                                                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                                      teedubya

                                                                                                                                                                                                                                                                                                      Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                                      Reach Your Recruiting Goals

                                                                                                                                                                                                                                                                                                      14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                                      Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                                                                                                                                      And Growinghellip

                                                                                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                                      teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                                      teedubya

                                                                                                                                                                                                                                                                                                      17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                                                                                                                                                      ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                                      teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                                                                      Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                                                                                                                                      • Actionable Ways Strategies and Technologies to Amplify Your C
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                                                                                                                                                                                                                                                                                                      • Confusing
                                                                                                                                                                                                                                                                                                      • Slide 14
                                                                                                                                                                                                                                                                                                      • Silos and Silos of Data
                                                                                                                                                                                                                                                                                                      • Slide 16
                                                                                                                                                                                                                                                                                                      • Slide 17
                                                                                                                                                                                                                                                                                                      • Coordinate Your Efforts
                                                                                                                                                                                                                                                                                                      • Slide 19
                                                                                                                                                                                                                                                                                                      • Slide 20
                                                                                                                                                                                                                                                                                                      • Slide 21
                                                                                                                                                                                                                                                                                                      • Why Content Marketing
                                                                                                                                                                                                                                                                                                      • Slide 23
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                                                                                                                                                                                                                                                                                                      • Content
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                                                                                                                                                                                                                                                                                                      • Content Creation
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                                                                                                                                                                                                                                                                                                      • Slide 35
                                                                                                                                                                                                                                                                                                      • Slide 36
                                                                                                                                                                                                                                                                                                      • Content Planning amp Research
                                                                                                                                                                                                                                                                                                      • Slide 38
                                                                                                                                                                                                                                                                                                      • Slide 39
                                                                                                                                                                                                                                                                                                      • Content Curation
                                                                                                                                                                                                                                                                                                      • Slide 41
                                                                                                                                                                                                                                                                                                      • Slide 42
                                                                                                                                                                                                                                                                                                      • Slide 43
                                                                                                                                                                                                                                                                                                      • Content Scheduling amp distribution
                                                                                                                                                                                                                                                                                                      • Slide 45
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                                                                                                                                                                                                                                                                                                      • Content Amplification Tactics
                                                                                                                                                                                                                                                                                                      • Slide 53
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                                                                                                                                                                                                                                                                                                      • Slide 55
                                                                                                                                                                                                                                                                                                      • Slide 56
                                                                                                                                                                                                                                                                                                      • Ways to Promote
                                                                                                                                                                                                                                                                                                      • Slide 58
                                                                                                                                                                                                                                                                                                      • Google Buy Button on SERPS
                                                                                                                                                                                                                                                                                                      • Slide 60
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                                                                                                                                                                                                                                                                                                      • Influencer Outreach
                                                                                                                                                                                                                                                                                                      • Slide 66
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                                                                                                                                                                                                                                                                                                      • Paid Search and SEO
                                                                                                                                                                                                                                                                                                      • Slide 89
                                                                                                                                                                                                                                                                                                      • Slide 90
                                                                                                                                                                                                                                                                                                      • Harness data explosion for better ad predictions
                                                                                                                                                                                                                                                                                                      • Slide 92
                                                                                                                                                                                                                                                                                                      • Content Paid Amplification
                                                                                                                                                                                                                                                                                                      • Slide 94
                                                                                                                                                                                                                                                                                                      • Interest Graph Actions on Content
                                                                                                                                                                                                                                                                                                      • Slide 96
                                                                                                                                                                                                                                                                                                      • Impact of Targeted Social Advertising
                                                                                                                                                                                                                                                                                                      • Slide 98
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                                                                                                                                                                                                                                                                                                      • Before We Move On Water Breakhellip
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                                                                                                                                                                                                                                                                                                      • Instagram Ads
                                                                                                                                                                                                                                                                                                      • Instagram Ads (2)
                                                                                                                                                                                                                                                                                                      • Instagram Ads (3)
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                                                                                                                                                                                                                                                                                                        teedubya

                                                                                                                                                                                                                                                                                                        Facebook Graph Search allows for Social HR Recruiting

                                                                                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                                        Reach Your Recruiting Goals

                                                                                                                                                                                                                                                                                                        14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                                        Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                                                                                                                                        And Growinghellip

                                                                                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                                        teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                                        teedubya

                                                                                                                                                                                                                                                                                                        17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                                                                                                                                                        ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                                        teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                                                                        Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                                                                                                                                        • Actionable Ways Strategies and Technologies to Amplify Your C
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                                                                                                                                                                                                                                                                                                        • Confusing
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                                                                                                                                                                                                                                                                                                        • Silos and Silos of Data
                                                                                                                                                                                                                                                                                                        • Slide 16
                                                                                                                                                                                                                                                                                                        • Slide 17
                                                                                                                                                                                                                                                                                                        • Coordinate Your Efforts
                                                                                                                                                                                                                                                                                                        • Slide 19
                                                                                                                                                                                                                                                                                                        • Slide 20
                                                                                                                                                                                                                                                                                                        • Slide 21
                                                                                                                                                                                                                                                                                                        • Why Content Marketing
                                                                                                                                                                                                                                                                                                        • Slide 23
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                                                                                                                                                                                                                                                                                                        • Content
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                                                                                                                                                                                                                                                                                                        • Content Creation
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                                                                                                                                                                                                                                                                                                        • Slide 35
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                                                                                                                                                                                                                                                                                                        • Content Planning amp Research
                                                                                                                                                                                                                                                                                                        • Slide 38
                                                                                                                                                                                                                                                                                                        • Slide 39
                                                                                                                                                                                                                                                                                                        • Content Curation
                                                                                                                                                                                                                                                                                                        • Slide 41
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                                                                                                                                                                                                                                                                                                        • Content Scheduling amp distribution
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                                                                                                                                                                                                                                                                                                        • Content Amplification Tactics
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                                                                                                                                                                                                                                                                                                        • Ways to Promote
                                                                                                                                                                                                                                                                                                        • Slide 58
                                                                                                                                                                                                                                                                                                        • Google Buy Button on SERPS
                                                                                                                                                                                                                                                                                                        • Slide 60
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                                                                                                                                                                                                                                                                                                        • Influencer Outreach
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                                                                                                                                                                                                                                                                                                        • Paid Search and SEO
                                                                                                                                                                                                                                                                                                        • Slide 89
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                                                                                                                                                                                                                                                                                                        • Harness data explosion for better ad predictions
                                                                                                                                                                                                                                                                                                        • Slide 92
                                                                                                                                                                                                                                                                                                        • Content Paid Amplification
                                                                                                                                                                                                                                                                                                        • Slide 94
                                                                                                                                                                                                                                                                                                        • Interest Graph Actions on Content
                                                                                                                                                                                                                                                                                                        • Slide 96
                                                                                                                                                                                                                                                                                                        • Impact of Targeted Social Advertising
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                                                                                                                                                                                                                                                                                                        • Before We Move On Water Breakhellip
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                                                                                                                                                                                                                                                                                                        • Instagram Ads
                                                                                                                                                                                                                                                                                                        • Instagram Ads (2)
                                                                                                                                                                                                                                                                                                        • Instagram Ads (3)
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                                                                                                                                                                                                                                                                                                          Reach Your Recruiting Goals

                                                                                                                                                                                                                                                                                                          14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

                                                                                                                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                                          Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                                                                                                                                          And Growinghellip

                                                                                                                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                                          teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                                          teedubya

                                                                                                                                                                                                                                                                                                          17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                                                                                                                                                          ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                                          teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                                                                          Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                                                                                                                                          • Actionable Ways Strategies and Technologies to Amplify Your C
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                                                                                                                                                                                                                                                                                                          • Confusing
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                                                                                                                                                                                                                                                                                                          • Silos and Silos of Data
                                                                                                                                                                                                                                                                                                          • Slide 16
                                                                                                                                                                                                                                                                                                          • Slide 17
                                                                                                                                                                                                                                                                                                          • Coordinate Your Efforts
                                                                                                                                                                                                                                                                                                          • Slide 19
                                                                                                                                                                                                                                                                                                          • Slide 20
                                                                                                                                                                                                                                                                                                          • Slide 21
                                                                                                                                                                                                                                                                                                          • Why Content Marketing
                                                                                                                                                                                                                                                                                                          • Slide 23
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                                                                                                                                                                                                                                                                                                          • Content
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                                                                                                                                                                                                                                                                                                          • Content Creation
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                                                                                                                                                                                                                                                                                                          • Content Planning amp Research
                                                                                                                                                                                                                                                                                                          • Slide 38
                                                                                                                                                                                                                                                                                                          • Slide 39
                                                                                                                                                                                                                                                                                                          • Content Curation
                                                                                                                                                                                                                                                                                                          • Slide 41
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                                                                                                                                                                                                                                                                                                          • Slide 43
                                                                                                                                                                                                                                                                                                          • Content Scheduling amp distribution
                                                                                                                                                                                                                                                                                                          • Slide 45
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                                                                                                                                                                                                                                                                                                          • Content Amplification Tactics
                                                                                                                                                                                                                                                                                                          • Slide 53
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                                                                                                                                                                                                                                                                                                          • Slide 55
                                                                                                                                                                                                                                                                                                          • Slide 56
                                                                                                                                                                                                                                                                                                          • Ways to Promote
                                                                                                                                                                                                                                                                                                          • Slide 58
                                                                                                                                                                                                                                                                                                          • Google Buy Button on SERPS
                                                                                                                                                                                                                                                                                                          • Slide 60
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                                                                                                                                                                                                                                                                                                          • Influencer Outreach
                                                                                                                                                                                                                                                                                                          • Slide 66
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                                                                                                                                                                                                                                                                                                          • Paid Search and SEO
                                                                                                                                                                                                                                                                                                          • Slide 89
                                                                                                                                                                                                                                                                                                          • Slide 90
                                                                                                                                                                                                                                                                                                          • Harness data explosion for better ad predictions
                                                                                                                                                                                                                                                                                                          • Slide 92
                                                                                                                                                                                                                                                                                                          • Content Paid Amplification
                                                                                                                                                                                                                                                                                                          • Slide 94
                                                                                                                                                                                                                                                                                                          • Interest Graph Actions on Content
                                                                                                                                                                                                                                                                                                          • Slide 96
                                                                                                                                                                                                                                                                                                          • Impact of Targeted Social Advertising
                                                                                                                                                                                                                                                                                                          • Slide 98
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                                                                                                                                                                                                                                                                                                          • Before We Move On Water Breakhellip
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                                                                                                                                                                                                                                                                                                          • Instagram Ads
                                                                                                                                                                                                                                                                                                          • Instagram Ads (2)
                                                                                                                                                                                                                                                                                                          • Instagram Ads (3)
                                                                                                                                                                                                                                                                                                          • Slide 124
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                                                                                                                                                                                                                                                                                                            Nearly 4000 Marketing TechnologiesOver 40 Categories

                                                                                                                                                                                                                                                                                                            And Growinghellip

                                                                                                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                                            teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                                            teedubya

                                                                                                                                                                                                                                                                                                            17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                                                                                                                                                            ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                                            teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                                                                            Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                                                                                                                                            • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                                                                                                                                                                                                            • Slide 2
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                                                                                                                                                                                                                                                                                                            • Confusing
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                                                                                                                                                                                                                                                                                                            • Silos and Silos of Data
                                                                                                                                                                                                                                                                                                            • Slide 16
                                                                                                                                                                                                                                                                                                            • Slide 17
                                                                                                                                                                                                                                                                                                            • Coordinate Your Efforts
                                                                                                                                                                                                                                                                                                            • Slide 19
                                                                                                                                                                                                                                                                                                            • Slide 20
                                                                                                                                                                                                                                                                                                            • Slide 21
                                                                                                                                                                                                                                                                                                            • Why Content Marketing
                                                                                                                                                                                                                                                                                                            • Slide 23
                                                                                                                                                                                                                                                                                                            • Slide 24
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                                                                                                                                                                                                                                                                                                            • Content
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                                                                                                                                                                                                                                                                                                            • Content Creation
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                                                                                                                                                                                                                                                                                                            • Slide 35
                                                                                                                                                                                                                                                                                                            • Slide 36
                                                                                                                                                                                                                                                                                                            • Content Planning amp Research
                                                                                                                                                                                                                                                                                                            • Slide 38
                                                                                                                                                                                                                                                                                                            • Slide 39
                                                                                                                                                                                                                                                                                                            • Content Curation
                                                                                                                                                                                                                                                                                                            • Slide 41
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                                                                                                                                                                                                                                                                                                            • Content Scheduling amp distribution
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                                                                                                                                                                                                                                                                                                            • Content Amplification Tactics
                                                                                                                                                                                                                                                                                                            • Slide 53
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                                                                                                                                                                                                                                                                                                            • Slide 55
                                                                                                                                                                                                                                                                                                            • Slide 56
                                                                                                                                                                                                                                                                                                            • Ways to Promote
                                                                                                                                                                                                                                                                                                            • Slide 58
                                                                                                                                                                                                                                                                                                            • Google Buy Button on SERPS
                                                                                                                                                                                                                                                                                                            • Slide 60
                                                                                                                                                                                                                                                                                                            • Slide 61
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                                                                                                                                                                                                                                                                                                            • Influencer Outreach
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                                                                                                                                                                                                                                                                                                            • Paid Search and SEO
                                                                                                                                                                                                                                                                                                            • Slide 89
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                                                                                                                                                                                                                                                                                                            • Harness data explosion for better ad predictions
                                                                                                                                                                                                                                                                                                            • Slide 92
                                                                                                                                                                                                                                                                                                            • Content Paid Amplification
                                                                                                                                                                                                                                                                                                            • Slide 94
                                                                                                                                                                                                                                                                                                            • Interest Graph Actions on Content
                                                                                                                                                                                                                                                                                                            • Slide 96
                                                                                                                                                                                                                                                                                                            • Impact of Targeted Social Advertising
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                                                                                                                                                                                                                                                                                                            • Before We Move On Water Breakhellip
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                                                                                                                                                                                                                                                                                                            • Instagram Ads
                                                                                                                                                                                                                                                                                                            • Instagram Ads (2)
                                                                                                                                                                                                                                                                                                            • Instagram Ads (3)
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                                                                                                                                                                                                                                                                                                              teedubyarsquos Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                                              teedubya

                                                                                                                                                                                                                                                                                                              17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                                                                                                                                                              ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                                              teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                                                                              Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                                                                                                                                              • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                                                                                                                                                                                                              • Slide 2
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                                                                                                                                                                                                                                                                                                              • Slide 12
                                                                                                                                                                                                                                                                                                              • Confusing
                                                                                                                                                                                                                                                                                                              • Slide 14
                                                                                                                                                                                                                                                                                                              • Silos and Silos of Data
                                                                                                                                                                                                                                                                                                              • Slide 16
                                                                                                                                                                                                                                                                                                              • Slide 17
                                                                                                                                                                                                                                                                                                              • Coordinate Your Efforts
                                                                                                                                                                                                                                                                                                              • Slide 19
                                                                                                                                                                                                                                                                                                              • Slide 20
                                                                                                                                                                                                                                                                                                              • Slide 21
                                                                                                                                                                                                                                                                                                              • Why Content Marketing
                                                                                                                                                                                                                                                                                                              • Slide 23
                                                                                                                                                                                                                                                                                                              • Slide 24
                                                                                                                                                                                                                                                                                                              • Slide 25
                                                                                                                                                                                                                                                                                                              • Content
                                                                                                                                                                                                                                                                                                              • Slide 27
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                                                                                                                                                                                                                                                                                                              • Content Creation
                                                                                                                                                                                                                                                                                                              • Slide 33
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                                                                                                                                                                                                                                                                                                              • Slide 35
                                                                                                                                                                                                                                                                                                              • Slide 36
                                                                                                                                                                                                                                                                                                              • Content Planning amp Research
                                                                                                                                                                                                                                                                                                              • Slide 38
                                                                                                                                                                                                                                                                                                              • Slide 39
                                                                                                                                                                                                                                                                                                              • Content Curation
                                                                                                                                                                                                                                                                                                              • Slide 41
                                                                                                                                                                                                                                                                                                              • Slide 42
                                                                                                                                                                                                                                                                                                              • Slide 43
                                                                                                                                                                                                                                                                                                              • Content Scheduling amp distribution
                                                                                                                                                                                                                                                                                                              • Slide 45
                                                                                                                                                                                                                                                                                                              • Slide 46
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                                                                                                                                                                                                                                                                                                              • Slide 48
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                                                                                                                                                                                                                                                                                                              • Slide 50
                                                                                                                                                                                                                                                                                                              • Slide 51
                                                                                                                                                                                                                                                                                                              • Content Amplification Tactics
                                                                                                                                                                                                                                                                                                              • Slide 53
                                                                                                                                                                                                                                                                                                              • Slide 54
                                                                                                                                                                                                                                                                                                              • Slide 55
                                                                                                                                                                                                                                                                                                              • Slide 56
                                                                                                                                                                                                                                                                                                              • Ways to Promote
                                                                                                                                                                                                                                                                                                              • Slide 58
                                                                                                                                                                                                                                                                                                              • Google Buy Button on SERPS
                                                                                                                                                                                                                                                                                                              • Slide 60
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                                                                                                                                                                                                                                                                                                              • Influencer Outreach
                                                                                                                                                                                                                                                                                                              • Slide 66
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                                                                                                                                                                                                                                                                                                              • Paid Search and SEO
                                                                                                                                                                                                                                                                                                              • Slide 89
                                                                                                                                                                                                                                                                                                              • Slide 90
                                                                                                                                                                                                                                                                                                              • Harness data explosion for better ad predictions
                                                                                                                                                                                                                                                                                                              • Slide 92
                                                                                                                                                                                                                                                                                                              • Content Paid Amplification
                                                                                                                                                                                                                                                                                                              • Slide 94
                                                                                                                                                                                                                                                                                                              • Interest Graph Actions on Content
                                                                                                                                                                                                                                                                                                              • Slide 96
                                                                                                                                                                                                                                                                                                              • Impact of Targeted Social Advertising
                                                                                                                                                                                                                                                                                                              • Slide 98
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                                                                                                                                                                                                                                                                                                              • Before We Move On Water Breakhellip
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                                                                                                                                                                                                                                                                                                              • Instagram Ads
                                                                                                                                                                                                                                                                                                              • Instagram Ads (2)
                                                                                                                                                                                                                                                                                                              • Instagram Ads (3)
                                                                                                                                                                                                                                                                                                              • Slide 124
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                                                                                                                                                                                                                                                                                                                teedubya

                                                                                                                                                                                                                                                                                                                17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

                                                                                                                                                                                                                                                                                                                ccpdigitalcomemfl teedubya

                                                                                                                                                                                                                                                                                                                teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                                                                                Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                                                                                                                                                • Actionable Ways Strategies and Technologies to Amplify Your C
                                                                                                                                                                                                                                                                                                                • Slide 2
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                                                                                                                                                                                                                                                                                                                • Slide 12
                                                                                                                                                                                                                                                                                                                • Confusing
                                                                                                                                                                                                                                                                                                                • Slide 14
                                                                                                                                                                                                                                                                                                                • Silos and Silos of Data
                                                                                                                                                                                                                                                                                                                • Slide 16
                                                                                                                                                                                                                                                                                                                • Slide 17
                                                                                                                                                                                                                                                                                                                • Coordinate Your Efforts
                                                                                                                                                                                                                                                                                                                • Slide 19
                                                                                                                                                                                                                                                                                                                • Slide 20
                                                                                                                                                                                                                                                                                                                • Slide 21
                                                                                                                                                                                                                                                                                                                • Why Content Marketing
                                                                                                                                                                                                                                                                                                                • Slide 23
                                                                                                                                                                                                                                                                                                                • Slide 24
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                                                                                                                                                                                                                                                                                                                • Content
                                                                                                                                                                                                                                                                                                                • Slide 27
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                                                                                                                                                                                                                                                                                                                • Content Creation
                                                                                                                                                                                                                                                                                                                • Slide 33
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                                                                                                                                                                                                                                                                                                                • Content Planning amp Research
                                                                                                                                                                                                                                                                                                                • Slide 38
                                                                                                                                                                                                                                                                                                                • Slide 39
                                                                                                                                                                                                                                                                                                                • Content Curation
                                                                                                                                                                                                                                                                                                                • Slide 41
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                                                                                                                                                                                                                                                                                                                • Slide 43
                                                                                                                                                                                                                                                                                                                • Content Scheduling amp distribution
                                                                                                                                                                                                                                                                                                                • Slide 45
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                                                                                                                                                                                                                                                                                                                • Content Amplification Tactics
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                                                                                                                                                                                                                                                                                                                • Ways to Promote
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                                                                                                                                                                                                                                                                                                                • Google Buy Button on SERPS
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                                                                                                                                                                                                                                                                                                                • Influencer Outreach
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                                                                                                                                                                                                                                                                                                                • Paid Search and SEO
                                                                                                                                                                                                                                                                                                                • Slide 89
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                                                                                                                                                                                                                                                                                                                • Harness data explosion for better ad predictions
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                                                                                                                                                                                                                                                                                                                • Content Paid Amplification
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                                                                                                                                                                                                                                                                                                                • Interest Graph Actions on Content
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                                                                                                                                                                                                                                                                                                                • Impact of Targeted Social Advertising
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                                                                                                                                                                                                                                                                                                                • Before We Move On Water Breakhellip
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                                                                                                                                                                                                                                                                                                                • Instagram Ads
                                                                                                                                                                                                                                                                                                                • Instagram Ads (2)
                                                                                                                                                                                                                                                                                                                • Instagram Ads (3)
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                                                                                                                                                                                                                                                                                                                  teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

                                                                                                                                                                                                                                                                                                                  Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                                                                                                                                                  • Actionable Ways Strategies and Technologies to Amplify Your C
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                                                                                                                                                                                                                                                                                                                  • Confusing
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                                                                                                                                                                                                                                                                                                                  • Silos and Silos of Data
                                                                                                                                                                                                                                                                                                                  • Slide 16
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                                                                                                                                                                                                                                                                                                                  • Coordinate Your Efforts
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                                                                                                                                                                                                                                                                                                                  • Why Content Marketing
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                                                                                                                                                                                                                                                                                                                  • Content
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                                                                                                                                                                                                                                                                                                                  • Content Creation
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                                                                                                                                                                                                                                                                                                                  • Content Planning amp Research
                                                                                                                                                                                                                                                                                                                  • Slide 38
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                                                                                                                                                                                                                                                                                                                  • Content Curation
                                                                                                                                                                                                                                                                                                                  • Slide 41
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                                                                                                                                                                                                                                                                                                                  • Content Scheduling amp distribution
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                                                                                                                                                                                                                                                                                                                  • Content Amplification Tactics
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                                                                                                                                                                                                                                                                                                                  • Ways to Promote
                                                                                                                                                                                                                                                                                                                  • Slide 58
                                                                                                                                                                                                                                                                                                                  • Google Buy Button on SERPS
                                                                                                                                                                                                                                                                                                                  • Slide 60
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                                                                                                                                                                                                                                                                                                                  • Influencer Outreach
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                                                                                                                                                                                                                                                                                                                  • Paid Search and SEO
                                                                                                                                                                                                                                                                                                                  • Slide 89
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                                                                                                                                                                                                                                                                                                                  • Harness data explosion for better ad predictions
                                                                                                                                                                                                                                                                                                                  • Slide 92
                                                                                                                                                                                                                                                                                                                  • Content Paid Amplification
                                                                                                                                                                                                                                                                                                                  • Slide 94
                                                                                                                                                                                                                                                                                                                  • Interest Graph Actions on Content
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                                                                                                                                                                                                                                                                                                                  • Impact of Targeted Social Advertising
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                                                                                                                                                                                                                                                                                                                  • Before We Move On Water Breakhellip
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                                                                                                                                                                                                                                                                                                                  • Instagram Ads
                                                                                                                                                                                                                                                                                                                  • Instagram Ads (2)
                                                                                                                                                                                                                                                                                                                  • Instagram Ads (3)
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                                                                                                                                                                                                                                                                                                                    Connect on LinkedIn httplinkedincominteedubya

                                                                                                                                                                                                                                                                                                                    • Actionable Ways Strategies and Technologies to Amplify Your C
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                                                                                                                                                                                                                                                                                                                    • Confusing
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                                                                                                                                                                                                                                                                                                                    • Silos and Silos of Data
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                                                                                                                                                                                                                                                                                                                    • Coordinate Your Efforts
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                                                                                                                                                                                                                                                                                                                    • Why Content Marketing
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                                                                                                                                                                                                                                                                                                                    • Content
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                                                                                                                                                                                                                                                                                                                    • Content Creation
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                                                                                                                                                                                                                                                                                                                    • Content Planning amp Research
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                                                                                                                                                                                                                                                                                                                    • Content Curation
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                                                                                                                                                                                                                                                                                                                    • Content Scheduling amp distribution
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                                                                                                                                                                                                                                                                                                                    • Content Amplification Tactics
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                                                                                                                                                                                                                                                                                                                    • Ways to Promote
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                                                                                                                                                                                                                                                                                                                    • Google Buy Button on SERPS
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                                                                                                                                                                                                                                                                                                                    • Influencer Outreach
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                                                                                                                                                                                                                                                                                                                    • Paid Search and SEO
                                                                                                                                                                                                                                                                                                                    • Slide 89
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                                                                                                                                                                                                                                                                                                                    • Harness data explosion for better ad predictions
                                                                                                                                                                                                                                                                                                                    • Slide 92
                                                                                                                                                                                                                                                                                                                    • Content Paid Amplification
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                                                                                                                                                                                                                                                                                                                    • Interest Graph Actions on Content
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                                                                                                                                                                                                                                                                                                                    • Impact of Targeted Social Advertising
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                                                                                                                                                                                                                                                                                                                    • Before We Move On Water Breakhellip
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                                                                                                                                                                                                                                                                                                                    • Instagram Ads
                                                                                                                                                                                                                                                                                                                    • Instagram Ads (2)
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