Email, push and marketing

"Email, Push and Marketing - Best Practices for

Digital Content Businesses" –

Need to drive more engagement? Reach more readers? Generate outbound campaign ideas? We

present insight into publishing, corporate and branded client campaigns, to help inspire, review and challenge

your approach.

• Their website and Facebook page both promote their iOS app, back issues, subscription offers, etc.

Promoting digital edition via the website, Facebook and

subscription offers

Subscription Offers

Social Media • Promote Specific Features • Poll Audience on App • Post Launch Video

Social Media – What Outlet is Driving Traffic

• Facebook – 73%

• Twitter – 12%

• LinkedIn – 12 %

• Pinterest – 2%

• Tumblr - <1%

Audience Development Magazine: Try a direct-to-purchase Twitter promotion. Bonnier, says Winn, uses almost every holiday to promote. One Twitter example he shared with the audience was from Parenting magazine: “Happy Earth Day! Go green and get @Parenting paper-free on your iPad. A year subscription is only $9.99!”

Social Media

Develop the Message

• Create landing page • Create video promotion / tutorial • Identify top reasons for using the app

Email – Increasing Open Rates

Timing

• Standard

• Importance of A/B

Reminder Blast

• Content

• Timing

Subject Lines – Keep it short, specific

• Check out the new Retail Merchandiser

• February Digital Edition

• Retail Merchandiser - Ninja Turtles Special

Social Media

Events

• Publish event guides, maps, etc in the app. • Obtain a short URL and QR code. Promote that in posters, booths, brochures and other print materials related to the event. • Use contests, and prizes to promote downloads.

Using Tracking Stats to Find Readers

• Look at referring data – where are readers coming from? Blogs, social media, email?

• Blogs – cross promote, banner ads

• Associations – cross promote, special offers, banner ads