"Email, Push and Marketing - Best Practices for Digital Content Businesses" – Need to drive more engagement? Reach more readers? Generate outbound campaign ideas? We present insight into publishing, corporate and branded client campaigns, to help inspire, review and challenge your approach.
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"Email, Push and Marketing - Best Practices for
Digital Content Businesses" –
Need to drive more engagement? Reach more readers? Generate outbound campaign ideas? We
present insight into publishing, corporate and branded client campaigns, to help inspire, review and challenge
your approach.
• Their website and Facebook page both promote their iOS app, back issues, subscription offers, etc.
Promoting digital edition via the website, Facebook and
subscription offers
Subscription Offers
Social Media • Promote Specific Features • Poll Audience on App • Post Launch Video
Social Media – What Outlet is Driving Traffic
• Facebook – 73%
• Twitter – 12%
• LinkedIn – 12 %
• Pinterest – 2%
• Tumblr - <1%
Audience Development Magazine: Try a direct-to-purchase Twitter promotion. Bonnier, says Winn, uses almost every holiday to promote. One Twitter example he shared with the audience was from Parenting magazine: “Happy Earth Day! Go green and get @Parenting paper-free on your iPad. A year subscription is only $9.99!”
Social Media
Develop the Message
• Create landing page • Create video promotion / tutorial • Identify top reasons for using the app
Email – Increasing Open Rates
Timing
• Standard
• Importance of A/B
Reminder Blast
• Content
• Timing
Subject Lines – Keep it short, specific
• Check out the new Retail Merchandiser
• February Digital Edition
• Retail Merchandiser - Ninja Turtles Special
Social Media
Events
• Publish event guides, maps, etc in the app. • Obtain a short URL and QR code. Promote that in posters, booths, brochures and other print materials related to the event. • Use contests, and prizes to promote downloads.
Using Tracking Stats to Find Readers
• Look at referring data – where are readers coming from? Blogs, social media, email?
• Blogs – cross promote, banner ads
• Associations – cross promote, special offers, banner ads