Email Content Strategies

Wonder Twin Powers, Activate!

Email Marketing Social Media: &

presented by Megan Feltes & Casey

McCormickmegan@myemma.com |

casey@myemma.com

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Do I have to choose?

Social or Email?1

Courtesy:xkcd.com

Courtesy:xkcd.com

Video Killed The Radio Star, right?

Email Socialvs

Email SocialvsX

Email Social&

Email SocialUbiquitous Influential

Rich and detailedShort and accessible

Segmentable Conversational

Database-driven Community-driven

Design & brand focused

Quick to publish

Measurable Transparent

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TeamworkOnline communications style

2

Get your message out there

Content Strategy3

Retain customers

Drive sales

Increase site traffic

Engage readers

Build a community

Um, tomorrow

7 Things to Do4

1. Check your replies

2. Encourage your recipients to share your content

3. Invite readers to find you other places

4. Tweet a link to sign up for your emails

5. Tweet or post your emailcontent

6. Add your email signup form to your blog

7. Build anticipation by previewingupcoming email content

What works for you?

Thanks!Begin the brilliantly insightful Q&A now.

www.myemma.com @emmaemail myemma.com/blog

No calculus questions, please.

Megan Feltes & Casey McCormickmegan@myemma.com | casey@myemma.com

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