Electronic Arts Marketing Strategy

Electronic Arts™

FIF

A 1

3

Final Marketing StrategyBy Dan Drogosh

Electronic ArtsCompany Overview

FIFA 13

• Top video game company • Best selling Sports Franchise• Holds many licenses with ESPN

Audience

?

Xbox 360

PS3 PC Mobile

Marketing StrategyProblems?

Low Consecutive Sales per

Consumer

Personal Relationships

with Consumers

Solutions

Interact with Communities

Sponsor children sports teams

Implement new features and content to increase sales

Bringing People Together…

$60X Solutions Cont…

Social Media integrates Corporate with Consumers…

Importance of Blogs

Importance of Social Awareness

The average age of players across the globe

20s

83%Of people ages 18-29 use a form of social networking

Integrate Mobile App

350 million people access Facebook through their mobile devices

Timeline/ Budget

Spring Summer Fall Winter

Amount of Seasonal Adver-tising

% of Advertising Budget

Social Media/MobileSEO MarketingCommunity SponsorshipBlogs

Increase advertising in spring and summer months

Primarily focus on game releases during the fall

Shooting For Success

Tracking Unique Visitors to EA.com

Google AnalyticsFIFA 12

Fifa 12Fifa soccer gameFifa gameplayFifa is awesome

SEO MarketingSearch Engine Optimization

Like’s

What We Hope To Achieve

More

Consecutive Sales

#Google Search

Results

www.ea.com