Electronic Arts Proposal

Strategic Business ProposalAugust 20, 2014

Presented By: Corporate Business Leaders of America

Instructor: Annie Quail

Wednesday, August 20, 14

We Aim To

Restructure allocation of staff and resources

Rebrand

Create a new revenue streamWednesday, August 20, 14

Company OverviewInternal Analysis and External

Analysis

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e Challenges

Organizational Challenges

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EA INFINITE

SolutionWednesday, August 20, 14

Financial Overview

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StrategyFormulation and Implementation

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Milestones and Benchmarks

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ReferencesAnnual revenue of the U.S. video game industry by segment 2010-2013 | Statistic. (2014,

January 1). Retrieved on August 11, 2014, from http://www.statista.com/statistics/249996/annualrevenue-of-the-us-video-game-industry

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EA Income Statement (2014, August 15). Electronic Arts Inc. Stock - Yahoo! Finance. Retrieved on August 15, 2014, from http://finance.yahoo.com/q/is?s=EA&annual.

Electronic Arts Inc. (EA) Stock Chart. (2014, August 15). www.nasdaq.com. Retrieved on August 16, 2014, from http://www.nasdaq.com/symbol/ea/stock-chart.

Peterson, S. (2013, October 13). Game Industry Snapshot Reveals Strengths, Weaknesses | alistdaily. www.alistdaily.com. Retrieved on August 11, 2014, from http://

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