E:\Hasbros 2010 Star Wars Brand\Hasbro Star Wars Presentation\Star Wars 2010 Toy Fair
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TOY FAIR 2010 COLLECTOR EVENT
PRESENTATION
TOY FAIR 2010 COLLECTOR EVENT
PRESENTATION
o THANKS TO THE FANS!
o 2009 was a great year for Hasbro Star Wars!
o 2010 will be more focused but it will be a CELEBRATION!
o Refocused movie-based lineup including the relaunch of Vintage.
o Awesome new black and blue “Shadow of the Dark Side” line look (August)
o A few things won’t be back for Fall (Comic Packs and Galactic Heroes Cinema Scenes)
TOY FAIR 2010 COLLECTOR EVENT
PRESENTATION
Star Wars: The Clone Wars
3 ¾” Figures and Vehicles
New Line Look
Saga LegendsClone Wars
3-3/4” Galactic Battle Card Game
o Hot new game mechanic that includes a unique card, base and die
o Galactic Battle Card game included with Clone Wars Figures, Saga Legends Figures, Battle Packs and Figure and Vehicle Packs
(In Packages August 2010)
3-3/4” Clone Wars Basic Figures
o The hottest new figure line continues
o 31 new Clone Wars figures in 2010
o Most will be in back-half
o Still playing catch-up!
(Wave 2 - on-shelf right now)
Anakin with Cold
Weather Gear
Thi-Sen
Darth Sidious TX-20 Tactical Droid
Commander Stone
3-3/4” Clone Wars Basic Figures
(Wave 3 - on-shelf April)
Obi Wan with
Cold Weather Gear
Clone Trooper with
Heater Pack
Magna Guard
Firefighter Droid
3-3/4” Clone Wars Basic Figures
(Wave 1 on-shelf early August)
Pre Vizsla
Aurra Sing
Mandalorian Guard
General GrievousWith Cape
o Similar to Deluxe
o All Clone Wars
o $15.99 SRP
o Flavor: Some classics, some new, and some “mini rig” concepts
3-3/4” Clone Wars Figure & Vehicle Packs
(Wave 1 on-shelf right now)
Clone Scout With AT-RT
Cody with Barc Speeder
Anakin with Tattoine Skiff
3-3/4” Clone Wars Figure & Vehicle Packs(Wave 1 on-shelf early August)
Plo KloonWith Speeder Bike
Cad Bane with Pirate Bike
Anakin withNaboo Skiff
3-3/4” Clone Wars Figure & Vehicle Packs(Wave 2 on-shelf early August)
Obi Wan Speeder Bike with Side Car
Mandolorian With Speeder
Wave 1 (On Shelf March)
Holocron Heist
Jedi Showdown
Wave 2 (on-shelf August)
Droids and Clones
Anti-Hailfire Squad
3-3/4” Starfighter Vehicles (Wave 1 on-shelf early August)
Clone Swamp Speeder
Clone Interceptor Tank
(on-shelf early August)
3-3/4” Hailfire Droid R/C NEW!
Hailfire Droid R/C
18 Projectiles!
Includes Clone TrooperTank Steering
TOY FAIR 2010 COLLECTOR EVENT
PRESENTATION
Star Wars: Legacy Collection
3 ¾” Figures and Vehicles
The Hasbro Star Wars Vintage Collection
o Vintage is back!
o This time, not limited…will run for at least two years.
o Figures beyond OTC, including Episodes I, II and III
o 37 basic figures in 2010
o Four waves, approximately every 6 weeks
o 27 figures will be new or have some new tooling and deco
o 10 figures will be “greatest hits” appearing on Vintage card backs for the first time!
Vintage Line Look
Vintage
Wave 1 (on-shelf early August)
ESB Commemorative Wave
Dengar
Hoth Leia
Hoth Hangar Han
Bespin Luke
Wave 1 (on-shelf early August, cont’d)
ESB Commemorative Wave
AT-AT Commander C-3PO Dak Darth Vader
Wave 1 (on-shelf early August, cont’d)
ESB Commemorative Wave
Boba Fett Cloud Car Pilot 4-Lom
Fall Figure Mail-In Program
•30th Anniv. of ESB•The “Holy Grail” of Hasbro Star Wars Action Figures•Look for the vintage Boba Fett sticker•Stickers start appearing with ESB wave (approx. August)
Wave 1 (on-shelf March)
Birth of Darth Vader
Tattoine Desert Ambush
Wave 2 (on-shelf August)
Hoth Pack
3-3/4” Starfighter Vehicles (Wave 1 on-shelf early August)
Snow Speeder
Cloud Car
AT-ATThe Big One!
Wave 1 (on-shelf soon)
Anakin Skywalker and ARF Trooper Obi-Wan Kenobi and Commander Fil
Gunner Trooper with Battle Droid with Jet Pack
Wave 1 (on-shelf August)
Anakin Skywalker and Ahsoka Tano Cad Bane and Aurra Sing
Republic Commandos 2 Pack Clone Trooper and Padme
Cinema Scenes Wave 2
(on-shelf soon)
Slave One and Jango Fett
Anakin and EP III Starfighter
Galactic Heroes AT-AT
(on-shelf August)
Star Wars Force BattlersWave 1 & 2 (on-shelf August)
Anakin Captain Rex
General Grievous
Role Play
General Grievous Spinning Lightsaber
Boba Fett Electronic Helmet
Boba Fett Electronic Blaster
Cad Bane/Xanadu Blood
(On-shelf March)
Obi-Wan/Jedi Starfighter
(On-shelf March)
Anakin/Y-Wing
(On-shelf March)
Yoda/Attack Shuttle
(On-Shelf August)
Captain Rex/Freeco Bike
(On-Shelf August)
Exclusives
Star Wars 3 ¾” Deluxe Figure and Vehicle Packs
o In-store May
Star Wars 3 ¾” TFU Collector Packs
o In-store May
Exclusives
Exclusives
Star Tours Boarding Set (Disney Star Wars Weekends Exclusive)
o Available May 21st
Darth Maul and Owen Lars Comic 2 Pack (Comic Con exclusive)
o Special Outer Package
o Will be VERY limited
o Available at Hasbrotoyshop.com and Starwarsshop.com
Exclusives
Exclusives
Cami and Fixer Comic 2 Pack (Celebration V Exclusive)
o Special Outer Package
o Will be VERY limited
o Available at Hasbrotoyshop.com and Starwarsshop.com
4-Lom and Zuckuss (Celebration V Exclusive)
o Special 30th anniversary tribute to original “reversed” packaging
o Will be very limited packaging
o Available at Hasbrotoyshop.com and starwarsshop.com
Exclusives
Force FX Lightsabers with
Removable Blade
Darth Vader
Anakin
Obi-Wan
o THANK YOU!
o A ton more to come….see you in SAN DIEGO!
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