E:\Hasbros 2010 Star Wars Brand\Hasbro Star Wars Presentation\Star Wars 2010 Toy Fair

TOY FAIR 2010 COLLECTOR EVENT

PRESENTATION

TOY FAIR 2010 COLLECTOR EVENT

PRESENTATION

o THANKS TO THE FANS!

o 2009 was a great year for Hasbro Star Wars!

o 2010 will be more focused but it will be a CELEBRATION!

o Refocused movie-based lineup including the relaunch of Vintage.

o Awesome new black and blue “Shadow of the Dark Side” line look (August)

o A few things won’t be back for Fall (Comic Packs and Galactic Heroes Cinema Scenes)

TOY FAIR 2010 COLLECTOR EVENT

PRESENTATION

Star Wars: The Clone Wars

3 ¾” Figures and Vehicles

New Line Look

Saga LegendsClone Wars

3-3/4” Galactic Battle Card Game

o Hot new game mechanic that includes a unique card, base and die

o Galactic Battle Card game included with Clone Wars Figures, Saga Legends Figures, Battle Packs and Figure and Vehicle Packs

(In Packages August 2010)

3-3/4” Clone Wars Basic Figures

o The hottest new figure line continues

o 31 new Clone Wars figures in 2010

o Most will be in back-half

o Still playing catch-up!

(Wave 2 - on-shelf right now)

Anakin with Cold

Weather Gear

Thi-Sen

Darth Sidious TX-20 Tactical Droid

Commander Stone

3-3/4” Clone Wars Basic Figures

(Wave 3 - on-shelf April)

Obi Wan with

Cold Weather Gear

Clone Trooper with

Heater Pack

Magna Guard

Firefighter Droid

3-3/4” Clone Wars Basic Figures

(Wave 1 on-shelf early August)

Pre Vizsla

Aurra Sing

Mandalorian Guard

General GrievousWith Cape

o Similar to Deluxe

o All Clone Wars

o $15.99 SRP

o Flavor: Some classics, some new, and some “mini rig” concepts

3-3/4” Clone Wars Figure & Vehicle Packs

(Wave 1 on-shelf right now)

Clone Scout With AT-RT

Cody with Barc Speeder

Anakin with Tattoine Skiff

3-3/4” Clone Wars Figure & Vehicle Packs(Wave 1 on-shelf early August)

Plo KloonWith Speeder Bike

Cad Bane with Pirate Bike

Anakin withNaboo Skiff

3-3/4” Clone Wars Figure & Vehicle Packs(Wave 2 on-shelf early August)

Obi Wan Speeder Bike with Side Car

Mandolorian With Speeder

Wave 1 (On Shelf March)

Holocron Heist

Jedi Showdown

Wave 2 (on-shelf August)

Droids and Clones

Anti-Hailfire Squad

3-3/4” Starfighter Vehicles (Wave 1 on-shelf early August)

Clone Swamp Speeder

Clone Interceptor Tank

(on-shelf early August)

3-3/4” Hailfire Droid R/C NEW!

Hailfire Droid R/C

18 Projectiles!

Includes Clone TrooperTank Steering

TOY FAIR 2010 COLLECTOR EVENT

PRESENTATION

Star Wars: Legacy Collection

3 ¾” Figures and Vehicles

The Hasbro Star Wars Vintage Collection

o Vintage is back!

o This time, not limited…will run for at least two years.

o Figures beyond OTC, including Episodes I, II and III

o 37 basic figures in 2010

o Four waves, approximately every 6 weeks

o 27 figures will be new or have some new tooling and deco

o 10 figures will be “greatest hits” appearing on Vintage card backs for the first time!

Vintage Line Look

Vintage

Wave 1 (on-shelf early August)

ESB Commemorative Wave

Dengar

Hoth Leia

Hoth Hangar Han

Bespin Luke

Wave 1 (on-shelf early August, cont’d)

ESB Commemorative Wave

AT-AT Commander C-3PO Dak Darth Vader

Wave 1 (on-shelf early August, cont’d)

ESB Commemorative Wave

Boba Fett Cloud Car Pilot 4-Lom

Fall Figure Mail-In Program

•30th Anniv. of ESB•The “Holy Grail” of Hasbro Star Wars Action Figures•Look for the vintage Boba Fett sticker•Stickers start appearing with ESB wave (approx. August)

Wave 1 (on-shelf March)

Birth of Darth Vader

Tattoine Desert Ambush

Wave 2 (on-shelf August)

Hoth Pack

3-3/4” Starfighter Vehicles (Wave 1 on-shelf early August)

Snow Speeder

Cloud Car

AT-ATThe Big One!

Wave 1 (on-shelf soon)

Anakin Skywalker and ARF Trooper Obi-Wan Kenobi and Commander Fil

Gunner Trooper with Battle Droid with Jet Pack

Wave 1 (on-shelf August)

Anakin Skywalker and Ahsoka Tano Cad Bane and Aurra Sing

Republic Commandos 2 Pack Clone Trooper and Padme

Cinema Scenes Wave 2

(on-shelf soon)

Slave One and Jango Fett

Anakin and EP III Starfighter

Galactic Heroes AT-AT

(on-shelf August)

Star Wars Force BattlersWave 1 & 2 (on-shelf August)

Anakin Captain Rex

General Grievous

Role Play

General Grievous Spinning Lightsaber

Boba Fett Electronic Helmet

Boba Fett Electronic Blaster

Cad Bane/Xanadu Blood

(On-shelf March)

Obi-Wan/Jedi Starfighter

(On-shelf March)

Anakin/Y-Wing

(On-shelf March)

Yoda/Attack Shuttle

(On-Shelf August)

Captain Rex/Freeco Bike

(On-Shelf August)

Exclusives

Star Wars 3 ¾” Deluxe Figure and Vehicle Packs

o In-store May

Star Wars 3 ¾” TFU Collector Packs

o In-store May

Exclusives

Exclusives

Star Tours Boarding Set (Disney Star Wars Weekends Exclusive)

o Available May 21st

Darth Maul and Owen Lars Comic 2 Pack (Comic Con exclusive)

o Special Outer Package

o Will be VERY limited

o Available at Hasbrotoyshop.com and Starwarsshop.com

Exclusives

Exclusives

Cami and Fixer Comic 2 Pack (Celebration V Exclusive)

o Special Outer Package

o Will be VERY limited

o Available at Hasbrotoyshop.com and Starwarsshop.com

4-Lom and Zuckuss (Celebration V Exclusive)

o Special 30th anniversary tribute to original “reversed” packaging

o Will be very limited packaging

o Available at Hasbrotoyshop.com and starwarsshop.com

Exclusives

Force FX Lightsabers with

Removable Blade

Darth Vader

Anakin

Obi-Wan

o THANK YOU!

o A ton more to come….see you in SAN DIEGO!