Ecommerce Strategy 101: Influencer Marketing

Have you ever seen commercials of Jennifer Anniston selling Aveeno body lotion? If you have, I think its safe to say it’s a successful product because everyone wants to look as good as Jennifer Anniston (the woman never ages!). Using celebrity influencers like Jennifer Anniston to help sell your products is a tried and true ecommerce strategy retailers have used countless times to build awareness and boost sales.