Ecommerce Strategy 101: Influencer Marketing
May 05, 2021
Have you ever seen commercials of Jennifer Anniston selling Aveeno body lotion?
If you have, I think its safe to say it’s a successful product because everyone wants
to look as good as Jennifer Anniston (the woman never ages!).
Using celebrity influencers like Jennifer Anniston to help sell your products is a
tried and true ecommerce strategy retailers have used countless times to build
awareness and boost sales.
Welcome message from author
Influencer marketing has become popular because—when done creatively, strategically and correctly—it works. Simply paying someone with 50,000 followers to share your post on Instagram won’t help you gain the success you want. By implementing these tips and tricks, you can create more natural social interaction with your target audience which can easily convert to sales. If you want help in implementing an influencer-based ecommerce strategy, please reach out to me in the comments! I do not bite! What influencer marketing campaigns do you love? What do you look for in an influencer? Comment and share below!
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