Ecommerce SEO Masterclass

Ecommerce SEO Master Class

Richard HillCEO & Founder

Richard Hill

People are

impatient!

A one second delay in page response can result in a 7% reduction on conversions.

Sources: Akamai.com, Gomez.com

“ ”

Test

Your Site…

GTMetrix or Google Page Speed Insights

Implement

Caching

Implement

Gzip Compression

Consider a

Content Delivery Network (CDN)

Optimise Your

Images..

Mobile

Optimisation

Client Type/Industry Mobile Tablet

Retail - Clothes 59.35% 85.04%

Retail - Pet 234.83% 214.42%

Construction 102.50% 136.53%

Vehicle Parts 142.86% 108.52%

SEO Traffic Lab 803.39% 1645.83%

Retail - Pet 139.22% 104.40%

Finance 110.50% 99.82%

Make Your Site

RESPONSIVE

One Site

One Product Database

One interface

One SEO Strategy

Social

Networks

Google Plus - 540+ million Total Users

Facebook - 1,310,000,000 billion Total Users

Twitter - 645,750,000 Total Users

Pinterest - 70+ million Total Users

Source: http://www.statisticbrain.comResearch date: 1.1.14

Build Your

Audience

Don’t just sell, sell, sell

Interact especially with influencers

Curate content relevant to your niche

Post regularly - consider scheduling tools

Content

Strategy

Types of

Content

Find and

Recreate

Customer REVIEWS

Unique Content

Freshness

Increased

Click Through Rates

Increased

Trust

Natural Language

5 Simple Takeaways to

Sell More in 2014

Site Speed

Mobile Optimisation

Social Networks

Content Strategy

Customer Reviews

Question

Time

?

Ecommerce SEO Master Class

Richard HillCEO & Founder