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Ecommerce SEO Master Class Richard Hill CEO & Founder
20

Ecommerce SEO Masterclass

May 06, 2015

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This presentation focusses on a series of elements that our own agency have seen working time and time again for our own clients and delivers 5 simple takeaways to sell more in 2014.
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Transcript
Page 1: Ecommerce SEO Masterclass

Ecommerce SEO Master Class

Richard HillCEO & Founder

Page 2: Ecommerce SEO Masterclass

Richard Hill

Page 3: Ecommerce SEO Masterclass
Page 4: Ecommerce SEO Masterclass
Page 5: Ecommerce SEO Masterclass

People are

impatient!

Page 6: Ecommerce SEO Masterclass

A one second delay in page response can result in a 7% reduction on conversions.

Sources: Akamai.com, Gomez.com

“ ”

Page 7: Ecommerce SEO Masterclass

Test

Your Site…

GTMetrix or Google Page Speed Insights

Page 8: Ecommerce SEO Masterclass

Implement

Caching

Implement

Gzip Compression

Consider a

Content Delivery Network (CDN)

Optimise Your

Images..

Page 9: Ecommerce SEO Masterclass

Mobile

Optimisation

Client Type/Industry Mobile Tablet

Retail - Clothes 59.35% 85.04%

Retail - Pet 234.83% 214.42%

Construction 102.50% 136.53%

Vehicle Parts 142.86% 108.52%

SEO Traffic Lab 803.39% 1645.83%

Retail - Pet 139.22% 104.40%

Finance 110.50% 99.82%

Page 10: Ecommerce SEO Masterclass

Make Your Site

RESPONSIVE

One Site

One Product Database

One interface

One SEO Strategy

Page 11: Ecommerce SEO Masterclass

Social

Networks

Google Plus - 540+ million Total Users

Facebook - 1,310,000,000 billion Total Users

Twitter - 645,750,000 Total Users

Pinterest - 70+ million Total Users

Source: http://www.statisticbrain.comResearch date: 1.1.14

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Build Your

Audience

Don’t just sell, sell, sell

Interact especially with influencers

Curate content relevant to your niche

Post regularly - consider scheduling tools

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Content

Strategy

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Types of

Content

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Find and

Recreate

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Customer REVIEWS

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Unique Content

Freshness

Increased

Click Through Rates

Increased

Trust

Natural Language

Page 18: Ecommerce SEO Masterclass

5 Simple Takeaways to

Sell More in 2014

Site Speed

Mobile Optimisation

Social Networks

Content Strategy

Customer Reviews

Page 19: Ecommerce SEO Masterclass

Question

Time

?

Page 20: Ecommerce SEO Masterclass

Ecommerce SEO Master Class

Richard HillCEO & Founder