Transcript
Using Site Search to Increase e-commerce ROI
Ian Scarr – Sales Director EMEA
Marcus Law – Marketing Manager EMEA
Site search users are almost three times more likely to convert
Visitors spend an average of 8 seconds before deciding whether or not to remain on a website
43% of visitors who land on a website go immediately to the search box
50% of users prefer to use a site’s internal search engine, as opposed to simply navigating the site
Good search can increase conversions by 100%
Site search is a primary focus for e-commerce website visitors
What are the secrets of good site search?
What worked then doesn’t work now
Staying current is essential
Shoppers’ expectations continually increase
I still haven’t found what I’m looking for
“Where do I go from here?”
“Why doesn’t it give me the option for this?”
“Do they not have them?”
“Where is the search field?”
“I still haven’t found what I’m looking for.”
“there’s got to be a better way”
“Where do I go from here?”
“Why doesn't it give me the option for this?”
“Do they not have them?”
“Where is the search field?”
LADIES TAILORED JACKET
If customers can’t find it, they can’t buy it
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SLI Learning Platform
Customer Examples
Fast and easy implementation
Searches often generated no results or poor results
Platform’s default search lacked key features
We’re a growing company with a busy team
Solution that could be up and running quickly
Need a site search that delivered relevant results
Couldn’t add common product misspellings or synonyms
Product Page Views: +31.25%
Average Order Value: +1.81%
Order confirmation page views: +2.25%
Rich Product Suggestions
Spell Checking
Spelling suggestions dropped from an average of 807/day to 523/day
Click thrus on spelling suggestions have increased 14%
Tag Cloud
Popular Products
“Learns” from past activity by tracking visitors’ searches & click-thrus
Result Ranking
Actionable Insights
Advanced, Real-Time Reporting
Delivers greater insight into users’ needs
Provides wide range of controls for fine tuning
Detailed information tracking what visitors are looking for, what they are finding and not finding, and metrics on search quality
Offers category-based reporting, providing insights into the search behaviour within areas of websites
New Product Lines
Embossing…or…personalisation…or…initial
Search Box Redirects
Expand Vocabulary
Multivariate Testing
Grid Vs List TestGrid views spend £4.47 more than list viewersIncrease in revenue of ~£21,000 per monthYearly increase in revenue ~ £250,000
SEO + Site Search
Basket Page +10.71% Orders +9.79%
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