Cross Border Enablement (CBE) The Hidden Aspects of International Enablement Danielle Kesten, Global Account Manager February 17, 2016
Cross Border Enablement (CBE)The Hidden Aspects of International Enablement
Danielle Kesten, Global Account ManagerFebruary 17, 2016
Agenda
Global e-commerce
Aspects of international enablement• Localization
• Operational Challenges
• Compliance
The Hidden Aspects of International Enablement2
The Global E-Commerce Market is Expected to Continue to Achieve Double-Digit Growth
3
Source: eMarketer
2013 2014 2015 2016 2017 2018
430 484 539 598 658 721349
459568
675780
881326
374418
459499
535
5263
7179
8487
5159
6567
7175
2734
3946
5159
B2C E-Commerce Sales Worldwide
North America Asia Pacific Western Europe Latin America
Central & Eastern Europe Middle East & Africa
Total(in trillions)
$2.4$2.1
$1.9$1.7
$1.5$1.2 $2.4T
market by 2018
The Hidden Aspects of International Enablement
Retailers Need to Address Three Key Areas to Achieve Market Penetration
Successful International Enablement
Localization
Operational Challenges
Compliance
4
5
Localization
Currency management
Local payment options
Local site experience
Operational Challenges Product pricing
International logistics
Drop ship complexities
7
Compliance
Export regulations
Documentation
Prohibited goods
8
Best Practices for Retailers Looking to Expand
Geolocation
Call to action
Resources
The Hidden Aspects of International Enablement
Questions
If you have further e-commerce questions, please contact Danielle Kesten at [email protected].
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