Transcript
2012
our services
• marketing research• integrated marketing communications
• PR management• identity and design
• copywriting and transcreation• online marketing
• business networking• business intelligence
• training, coaching, mentoring• marketing as a service
marketing research
• market data gathering for Romanian and / or International clients
• questionnaire-based inquiry (quantitative)• focus-groups (qualitative)
• executive / non executive interviews (qualitative and quantitative)
REFERENCESCumerio, Euromonitor, Realmedia Network, Microsoft,
Vodafone, Dove, Timisoara Software Business Incubator, Cicor, West University of Timisoara, CM Metal Trading
IMC
• need to communicate• communication strategy
• mix of channels• mix of target audiences
• media planning• targetting
• results
REFERENCESRealmedia Network, Imo Serv, Piatras, CIT Grup
City Business Centre, Grunwald, Pravalia de acasa
PR management
• the new wave• brand awareness using PR arsenal
• press releases, key messages, catchy stories,events, right channels
• crisis management
REFERENCESRealmedia Network, Orange,
City Business Centre, Lasting System, Pravalia de acasa, Casa Altringen
identity and design
• know the market and trends• create customized strategy
• all stationery materials• understand visuals and customer engagement
• choose the right web presence• adapt stationery for specific channels
• call-to-action and inspiring
REFERENCESCity Business Centre, Casa Altringen, Vermont Romania,
Grunwald, Pro Dance Show, Zavoi Cottage, Pravalia de acasa
copywriting and transcreation
• crystal clear communciation• customized messages, campaigns, manuals
in En, Fr and Ro • native speaker quality
REFERENCESOrange, Realmedia Network, Imo Serv,City Business Centre, Lasting System,
Vermont Romania, Lingo24, wordTrade,North Star Continental Resort, Zavoi Cottage,
Casa Altringen, CIT Grup, Pro Dance Show
online marketing
• specific online objectives (SMART)• customized online campaigns
• full mix of online channels and tools • extensive insights through Google Analytics
• result-oriented AdWords campaigns• social media experiences (Facebook pages, blogs)
• integrated ecommerce consulting & support
REFERENCESRealmedia Network, City Business Centre,
Vermont Romania, North Star Continental Resort,Grunwald, Casa Altringen, Pravalia de acasa, Piatras
business networking
• connected on: Facebook, YouTube, Twitter, LinkedIn, • targeting business networks
• building a profile• building trust
• creating leads and generating sales• outsource or do-it-yourself
• business events
REFERENCESRealmedia Network, City Business Centre,
Grunwald, Imo Serv, Casa Altringen, Pravalia de acasa
business intelligence
• data analysis&modelling• competitive intelligence
• business insights&trends• data warehouses
• data mining• in-depth executive reports
• qualitative&quantitative results• right strategy & decisions
REFERENCESGlaxoSmithKline, Johnson&Johnson, IDEWE
training, coaching, mentoring
• business and learning• time management
• proactive sales• Internal communication
• etc.
REFERENCESRealmedia Network, Business Incubator, Elba,
City Business Centre, Vermont Romania
marketing as a service
• first Romanian company launching MAAS • outsourcing marketing
• part-time or full-time experts / consultants• fully deductible for client companies
• client portofolio per consultant• cross-selling and up-selling
REFERENCESRealmedia Network (imobiliare.ro), Pro Dance Show,
City Business Centre, Lasting System, Thinkweb, Casa Altringen, Pravalia de acasa, Piatras,
thank you
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