@DUO Marketing Automation Event | Presentation

proprietary and confidential duo/cloudbakers 07.30.2013

Marketing AutomationThe Missing Link Between

Your CRM & Digital Presence

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proprietary and confidential duo/cloudbakers 07.30.2013

Marketing Automation @DUO

‣ Digital Marketing

‣ Your Digital Presence

‣ CRM

‣ What, Why, Who & How

‣ Marketing Automation

‣ Strategic & Tactical Approaches

‣ Panel & Discussion

proprietary and confidential duo/cloudbakers 07.30.2013

Digital Marketing

‣ SEO, Social Media, Blogs, eMail, Video, Marketing

Automation, Campaigns, Persona’s, Lead Nurturing,

Landing Pages, CRM...

‣ Digital = Inbound Marketing

‣ Digital Marketing is measurable

what’s working and what’s not

proprietary and confidential duo/cloudbakers 07.30.2013

The New Rules of Marketing‣ Transformation from outbound to inbound

‣ from ‘interruption’ to ‘get found’

‣ Know your keywords and SMART goals

‣ Google = “Your new Business Card” It’s all about Conversion

proprietary and confidential duo/cloudbakers 07.30.2013

proprietary and confidential duo/cloudbakers 07.30.2013

Digital Marketing - Ten Years Ago

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Digital Marketing - Five years ago

proprietary and confidential duo/cloudbakers 07.30.2013

Digital Marketing - Today‣ Marketing Automation / Email Marketing

‣ Content, Copy & PR

‣ Content Marketing & Content Strategy

‣ Digital Ads & Video

‣ Social Media

‣ SEO / Search / Commerce

‣ Analytics & Multivariate Testing

!!

Web Hosting / Content Delivery

WCMS

Content Optimization & Testing

Inbound Marketing / Nurturing

Analytics

proprietary and confidential duo/cloudbakers 07.30.2013

Drupal

Measurement and reporting

SocialFB/Twitter

Primary site

Email campaign

Videoportal

Mobile application

Community site

Rich media assets User generated content

Marketing automation

CRM Feeds

Digital Marketing Platforms

proprietary and confidential duo/cloudbakers 07.30.2013

It’s all about the Content‣ Create content people want and they’ll find you

‣ Create CTA’s (calls to action) on the site

‣ Forms / Landing Pages / Email establish identity

proprietary and confidential duo/cloudbakers 07.30.2013

Digital Marketing by DUO

proprietary and confidential duo/cloudbakers 07.30.2013

proprietary and confidential duo/cloudbakers 07.30.2013

What is a CRM?

proprietary and confidential duo/cloudbakers 07.30.2013

Strategic Tactical‣ nothing slips through

the tracks

‣ institutionalize knowledge

‣ predict revenue stream

‣ sales management

‣ daily tasks

‣ follow-ups

‣ lead sources

‣ pipeline reports

‣ sales staff

‣ staff rankings

Reasons to use a CRM

proprietary and confidential duo/cloudbakers 07.30.2013

Who uses a CRM?

proprietary and confidential duo/cloudbakers 07.30.2013

Use Cases of CRM

proprietary and confidential duo/cloudbakers 07.30.2013

Where does a CRM fall short

I know 50% of my marketing budget is working

I just don't know which 50%

Visits Leads

Customers

Digital Presence

CRM

proprietary and confidential duo/cloudbakers 07.30.2013

Marketing Automation Toolbox

‣ Demand generation

‣ Campaign analysis

‣ Sales effectiveness

‣ Lead management

‣ Lead scoring

‣ Lead nurturing

‣ Lead generation

‣ Lead qualification

proprietary and confidential duo/cloudbakers 07.30.2013

Marketing AutomationAllow yourself to easily switch gears from email marketing

to blogging to social media campaigns and more!

Sales Marketing

Marketing Automation

proprietary and confidential duo/cloudbakers 07.30.2013

Generate business by constantly tweaking & eliminating what isn't working and

improving what is working holistically with your content marketing

Warning: Buckle your seatbelts and be prepared to constantly raise your goals!

proprietary and confidential duo/cloudbakers 07.30.2013

Panel

‣ Ariel Upton - Marketing Coordinator, Duo

‣ Ashley Kelnhofer - Marketing Maven, Cloudbakers

‣ Mitch Greenwald - Founder, Cloudbakers

‣ Michael Silverman - Founder, Duo Consulting

‣ Andrew Johnston - Moderator

proprietary and confidential duo/cloudbakers 07.30.2013

Marketing Automation

proprietary and confidential duo/cloudbakers 07.30.2013

Marketing Automation

proprietary and confidential duo/cloudbakers 07.30.2013

Marketing Automation

proprietary and confidential duo/cloudbakers 07.30.2013

Marketing Automation

proprietary and confidential duo/cloudbakers 07.30.2013

Dashboard Views

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Dashboard Views

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E-Mail

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Blogging

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Lead Scoring

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Lead Scoring

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Forms and Landing Pages

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Social Publish

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Social Media

proprietary and confidential duo/cloudbakers 07.30.2013

Questions?

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proprietary and confidential duo/cloudbakers 07.30.2013

About Duo

Dedicated to changing the way organizations market and communicate online.

About Cloudbakers

Cloudbakers connects technology with change management to ensure successful adoption of your Google Apps, Zoho CRM and application development & integration projects, which adds value to your business. We unite with your team as your cloud solution experts, turning your users into evangelists, and helping your business move the needle.

Cloudbakers connects technology with change management to ensure successful

adoption of your Google Apps, Zoho CRM and application development

& integration projects

proprietary and confidential duo/cloudbakers 07.30.2013

Digital Marketing - Strategic Planning

Setting Business Goals

Mission and Vision

Digital Marketing Strategy Planning

Next @ Duo - Sept 17

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