Transcript

NORTH AMERICA TOUR

2012 - 2013

• In partnership with Global

Creatures, the team behind the smash

hit Walking With Dinosaurs - #1

worldwide ticket seller in 2010

• Inspired by the Academy Award®

nominated film How To Train Your

Dragon

• Flying, fire-breathing dragons brought

to life

• A dazzling cast of performers from

around the world

A Once In A Lifetime Experience! A New Standard In Live Entertainment!

• 23 unique, life-like Dragons of all sizes

• Dragons weighing over 1.6 tons each

• Never before seen indoor pyrotechnic and

fire special effects

• 85 people in nationwide touring production

The Most Dynamic And Innovative Production Ever!

The Most Technically Advanced Animatronics In The World!

Creating The Dragons

The Production

Immersive Projection Screens

One-Of-A-Kind Flying Dragons

The Reviews Are In!

“The Dragons are breathtaking”- Artshub.com.au

“These Dragons will knock your socks off…”- Herald Sun

“ A visual and technical work

of mind boggling proportions”- Australian Stage

“The kids were totally transfixed and spellbound”- The National Business Review (New Zealand)

“ 1/2”- Sydney Telegraph

North America Tour

• June „12 – Dec „13

• 60+ Markets

• 500+ Performances

• All Major US DMA‟s

The Dragons Soar To The US Beginning June 2012!

Marketing Overview – 12 Week Plan

| 12 WEEKS OUT | 10 WEEKS OUT | 4 WEEKS OUT | 2 WEEKS OUT | OPENING NIGHT

Marketing AssetsKey Art - Vertical

Key Art - Horizontal

Marketing AssetsWebsite Design

Local Market Flyer

US Radio Campaign :30 Spot

US TV Campaign :30 Spot

US TV Campaign :30 Spot

DVD – Domestic Trailer

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