Dominos launching public ver

&   DOMINO’S  PIZZA    GRAND  LAUNCH  IN  VIETNAM    

LAUNCHING  &  PR  REPORT  Vietnam,  Nov  2010  

IN  THIS  REPORT  

1.  PREPARATIONS:  Artwork/  Invita8on/  Gi:s  in  Pizza  Boxes  

2.  Images  about  the  Launching  and  Media  session  (Morning)  

3.  Images  about  the  Blogger  Night    (Evening)  

4.  PR  Coverage  -­‐  Tradi8onal  Media  

5.  Coverage  -­‐  New  Media  (Bloggers)    

Public Version PR team

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Should you have any queries, contact thienhuong.do@gmail.com

First  proposed  Artwork  designs    

Invitation front

Invitation back

In-Store POP New  Customer  Kit    Table  Menu    Store  Flyer      Counter  Menu    Store  Flyer-­‐  TriFold  Comment  Card    Store  Flyer-­‐  Coupon    Box  Topper-­‐  Deliver    Box  Topper-­‐  Take  Away    

So:  Ope

ning  

INVITATION comes from small size Pizza box

GIFT BOX • Press release (Vietnamese, English) • Apron • Domino’s Pizza Cutter • Cap • Voucher • Magnet

MORNING

GRAND LAUNCH

MORNING  GRAND  LAUNCHING    

Domino’s  Pizza  FIRST  STORE  –    117  Nguyen  Duc  Canh  Street,  My  Duc,  Tan  Phong  Ward,  District  7,  Ho  Chi  Minh  City,  VIETNAM  

PGs  with  Launching  Ribbon  Inside  Store  

Prepara8ons  before  the  launch  

Outside  set-­‐up  

VIP  signing  on  board  

START  

War  Cry  

Tony  Cricen8,  Chief  Execu8ve  Officer,  Domino’s  Pizza  Vietnam  opened  address  

VIPs,  guests  and  Media  watching  Li_le  Rose  Clip  

Mr.  Steven  Pizziol,  Vice  President,  Asia  Pacific,  Domino’s  Pizza  Interna8onal  signed  on  Plague  

Ribbon  Cuang  and  Flag  Off  

Professional  Delivery  Team  beside  their  scooters  before  Flag  off  

Kitchen  tour  

VIP  -­‐  Actress  Tang  Thanh  Ha  made  a  Pizza  

Using  Domino’s  Pizza  signature  “hand-­‐tossed”  dough  and  only  the  freshest  and  highest  quality  ingredients.    

VIPs  making  Pizza  

Pizza  TasUng  

Lunch/  Pizza  tasUng    

Informal  Media  Qs&As    

HOT BLOGGER NIGHT

Hot  Bloggers  and  teaser  campaign  winners    

Announcement  of  teaser  campaign  winners    

Opening  Address  and

 Welcome  Address  by  

Mr.  Tony  Cricen8  and  M

r.  Steven  Pizziol    

Introducing  Domino’s  Pizza!  

Joyful  moments  with  Domino’s  Pizza  to  post  up  on  Blog  and  personal  website  

1.  “Domino’s  Pizza:  We  are  Hot  –  Delicious    and  Fast!”  

2.  So  Yummy!  3.  Blogger  Dua  Leo,  an  Youtube  

actor:  “So  HOT!”  4.  Blogger  Lindsie  Pham  sang  “Best  Day  of  my  Life”  

1  

2  

3   4  

Group  photo  with  all  Bloggers  

“We  are  bloggers  who  know  the  trade  secret  of  making  a  delicious  pizza”  

MEDIA PUSHING COVERAGE FIRST COVERAGE

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Tăng  Thanh  Hà  tập  làm  bánh  pizza  

Thứ bảy, 20/11/2010, 06:00 GMT+7  

Hà  Tăng  và  bạn  trai  làm  bánh  pizza  

Thứ  bảy,  20/11/2010,  08:45  GMT+7    

Tăng Thanh Hà và bạn trai giản dị giữa đời thường

 Thứ Bảy, 20/11/2010

10:23  

Tăng Thanh Hà và "chàng

trai quen mặt" trổ tài làm pizza

00:00:15 20/11/2010  

Tăng Thanh Hà "lăn xả" vì người yêu

10:30 20/11/2010

US’s leading pizza chain to

open first store in VN

10:10 AM, 11/21/2010

Domino's Pizza thâm nhập thị

trường Việt Nam

10:24:00 20/11/2010

Khai trương Domino's Pizza Việt Nam

29/11/2010

Domino's Pizza khai  trương  cửa  hàng  đầu  Uên  tại

Việt Nam    

01/12/2010  

Domino's Pizza khai  trương  cửa  hàng  đầu  Uên  tại

Việt Nam    

03/12/2010  

Domino's Pizza có mặt tại Việt Nam

26/11/2010

JUST IN: Domino's Pizza

12/2010

Domino's Pizza khai trương tại Việt Nam

5/12/2010

NEW MEDIA - CLIPPINGS

• http://www.facebook.com/ duykhiemngo • He creates a “Spot the differences” game by using Domino’s Pizza flyers. The 2 winners will have a chance to have Domino’s Pizza for free (shared from his own Free vouchers)

Known  by  a  serie  videos  be  revoiced  by  himself  named  “Cung  Tâm  Kế”    

• h_p://www.facebook.com/profile.php?id=728312135  • She  updates  her  pictures  at  Domino’sPizza  Launch  Event  and  some  info  of  the  store…  

Model,  MC  and  famous  blogger  since  the  very  first  8me  blog  came  to  Viet  Nam  

• h_p://www.facebook.com/lindsiepham  • Lindsey   updates   her   pictures   at   Domino’sPizza   Launch   Event  and  info  about  the  store…  She  stated  that  she  used  to  think  Pizza  Hut  is  the  best  but  her  mind  was  changed  a:er  tasted  Domino’s  Pizza  • Her   new   avatar  was  when   she   joined   the  mee8ng   and   sang   a  song  for  Domino’s  Pizza    

The  young,  beau8ful  singer,  famous  with  her  cover  songs  and  music  videos  on  Facebook.  Lindsie  can  compose  songs,  play  the  guitar  and  piano,  and  of  course,  sing  along  

• h_p://www.facebook.com/myrecmiennam  • They   update   the   pictures   at   Domino’sPizza   Launch   Event   and   some  infos  of  the  store…  

A  club  –  where  everybody  can  promote  the  power  of  the  media  industry,  sa8sfying  passion  about  Journalism  and  Communica8on.  

• h_p://www.thanhnhantoday.com/  • He  makes  a  recap  for  Domino’s  Pizza  Launch  Events  with  so  many  pictures  (see  next  slide)    

Born  1985,  ThanhNhan  is  known  as  a  professional  MC,  radio  editor,  writer  and    stylist.  He  also  works  as  a  freelance  journalist  and  has  his  own  website    www.Thanhnhantoday.com  where  he  daily  updates  his  interviews  with  celebs  and  hot  news  from  the  show  biz.    Among  people  who  he  met  and  interview,  there’s  famous  names  like  Yan  Can  Cook,  Model  Bao  Hoa,  actress  Tang  Thanh  Ha,  Singer  Hien  Thuc…    Thanh  Nhan  is  now  working  as  an  editor  and  MC  for  DriveXone,  was  played  at  5am-­‐7am  including  songs,  informa8on…  in  Vietnam  and  Interna8onal  XoneFM  VOV3  104.5  Mhz.    

• h_p://facebook.com/koolchengtrinhtutrung  • He  updates  his  pictures  at  Domino’sPizza  Launch  Event  and  some  infos  of  the  store…  

Known  by  a  large  rela8onship  with  so  many  celebri8es,  and  his  sense  of  humour.  

• h_p://facebook.com/tonydevil42  • He  updates  his  pictures  at  Domino’sPizza  Launch  Event  and  some  infos  of  the  store…      

The  young  and  famous  drummer  from  Titanium  Rock  Band,  Tony  joined  several  Rock  shows  from  all  over  the  country,  such  as  Rockstorm,  SRC,  Rockfanclub…  

• h_p://www.facebook.com/note.php?note_id=465593647614&no8f_t=note_tag  • A  long  ar8cle  about  Pizza,  a  taste  of  modern  life  and  about  Domino’s  Pizza  coming  to  Vietnam    

A  Journalist  blogger  who  keeps  repor8ng  everything  around  him  with  this  own  comments  and  review  

• h_p://robbeydeptrai.wordpress.com/  • He   makes   a   recap   for   Domino’s   Pizza  Launch  Events  with  so  many  pictures  

Robbey  is  known  for  his  connec8on  with  the  showbiz  and  entertainment  celebri8es  including  his  frequent  controversial  commentaries.    

h_p://facebook.com/nckbh  Tri  Quyen  writes  about  his  memory  when  he  had  a  chance  to  talk  with  Mr  Steve,  Domino's  Pizza  Interna8onal's  vice-­‐president  or  the  Asia-­‐Pacific  region  about  pizza  and  music  at  Domino’s  Pizza  Launched  Event.  

•One  of  the  best  music  writer  expert  •Work   as   a  music   editor   for   The   Voice   Of  HCM   City.   Most   of   his   ar8cles   are   about  music,   ar8sts   and   musical   knowledge.  People  also  adore  his  warm  voice.  

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