& DOMINO’S PIZZA GRAND LAUNCH IN VIETNAM LAUNCHING & PR REPORT Vietnam, Nov 2010
Dominos launching public ver
Jun 20, 2015
November, 2010 – Domino’s Pizza, the recognized world leader in pizza delivery, today opened its first store in Vietnam, delivering hot, delicious pizzas to the residents of Ho Chi Minh City.
We planned the launch and PR plan for it. The launch's agenda was adapted from Signaporean's one (that organised few months before that). Traditional media was invited to join the official launch in the morning, we invited 1 celeb actress and created the "Make pizza with a star". Followed was a Tasting the new, hot and deliciously baked pizza of all flavors.
Evening was for New media: they are all online Writers and Blogger. It's was so effective with alot of fun!
We planned the launch and PR plan for it. The launch's agenda was adapted from Signaporean's one (that organised few months before that). Traditional media was invited to join the official launch in the morning, we invited 1 celeb actress and created the "Make pizza with a star". Followed was a Tasting the new, hot and deliciously baked pizza of all flavors.
Evening was for New media: they are all online Writers and Blogger. It's was so effective with alot of fun!
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& DOMINO’S PIZZA GRAND LAUNCH IN VIETNAM
LAUNCHING & PR REPORT Vietnam, Nov 2010
IN THIS REPORT
1. PREPARATIONS: Artwork/ Invita8on/ Gi:s in Pizza Boxes
2. Images about the Launching and Media session (Morning)
3. Images about the Blogger Night (Evening)
4. PR Coverage -‐ Tradi8onal Media
5. Coverage -‐ New Media (Bloggers)
Public Version PR team
First proposed Artwork designs
Invitation front
Invitation back
In-Store POP New Customer Kit Table Menu Store Flyer Counter Menu Store Flyer-‐ TriFold Comment Card Store Flyer-‐ Coupon Box Topper-‐ Deliver Box Topper-‐ Take Away
So: Ope
ning
INVITATION comes from small size Pizza box
GIFT BOX • Press release (Vietnamese, English) • Apron • Domino’s Pizza Cutter • Cap • Voucher • Magnet
MORNING
GRAND LAUNCH
MORNING GRAND LAUNCHING
Domino’s Pizza FIRST STORE – 117 Nguyen Duc Canh Street, My Duc, Tan Phong Ward, District 7, Ho Chi Minh City, VIETNAM
PGs with Launching Ribbon Inside Store
Prepara8ons before the launch
Outside set-‐up
VIP signing on board
START
War Cry
Tony Cricen8, Chief Execu8ve Officer, Domino’s Pizza Vietnam opened address
VIPs, guests and Media watching Li_le Rose Clip
Mr. Steven Pizziol, Vice President, Asia Pacific, Domino’s Pizza Interna8onal signed on Plague
Ribbon Cuang and Flag Off
Professional Delivery Team beside their scooters before Flag off
Kitchen tour
VIP -‐ Actress Tang Thanh Ha made a Pizza
Using Domino’s Pizza signature “hand-‐tossed” dough and only the freshest and highest quality ingredients.
VIPs making Pizza
Pizza TasUng
Lunch/ Pizza tasUng
Informal Media Qs&As
HOT BLOGGER NIGHT
Hot Bloggers and teaser campaign winners
Announcement of teaser campaign winners
Opening Address and
Welcome Address by
Mr. Tony Cricen8 and M
r. Steven Pizziol
Introducing Domino’s Pizza!
Joyful moments with Domino’s Pizza to post up on Blog and personal website
1. “Domino’s Pizza: We are Hot – Delicious and Fast!”
2. So Yummy! 3. Blogger Dua Leo, an Youtube
actor: “So HOT!” 4. Blogger Lindsie Pham sang “Best Day of my Life”
1
2
3 4
Group photo with all Bloggers
“We are bloggers who know the trade secret of making a delicious pizza”
MEDIA PUSHING COVERAGE FIRST COVERAGE
Tăng Thanh Hà tập làm bánh pizza
Thứ bảy, 20/11/2010, 06:00 GMT+7
Hà Tăng và bạn trai làm bánh pizza
Thứ bảy, 20/11/2010, 08:45 GMT+7
Tăng Thanh Hà và bạn trai giản dị giữa đời thường
Thứ Bảy, 20/11/2010
10:23
Tăng Thanh Hà và "chàng
trai quen mặt" trổ tài làm pizza
00:00:15 20/11/2010
Tăng Thanh Hà "lăn xả" vì người yêu
10:30 20/11/2010
US’s leading pizza chain to
open first store in VN
10:10 AM, 11/21/2010
Domino's Pizza thâm nhập thị
trường Việt Nam
10:24:00 20/11/2010
Khai trương Domino's Pizza Việt Nam
29/11/2010
Domino's Pizza khai trương cửa hàng đầu Uên tại
Việt Nam
01/12/2010
Domino's Pizza khai trương cửa hàng đầu Uên tại
Việt Nam
03/12/2010
Domino's Pizza có mặt tại Việt Nam
26/11/2010
JUST IN: Domino's Pizza
12/2010
Domino's Pizza khai trương tại Việt Nam
5/12/2010
NEW MEDIA - CLIPPINGS
• http://www.facebook.com/ duykhiemngo • He creates a “Spot the differences” game by using Domino’s Pizza flyers. The 2 winners will have a chance to have Domino’s Pizza for free (shared from his own Free vouchers)
Known by a serie videos be revoiced by himself named “Cung Tâm Kế”
• h_p://www.facebook.com/profile.php?id=728312135 • She updates her pictures at Domino’sPizza Launch Event and some info of the store…
Model, MC and famous blogger since the very first 8me blog came to Viet Nam
• h_p://www.facebook.com/lindsiepham • Lindsey updates her pictures at Domino’sPizza Launch Event and info about the store… She stated that she used to think Pizza Hut is the best but her mind was changed a:er tasted Domino’s Pizza • Her new avatar was when she joined the mee8ng and sang a song for Domino’s Pizza
The young, beau8ful singer, famous with her cover songs and music videos on Facebook. Lindsie can compose songs, play the guitar and piano, and of course, sing along
• h_p://www.facebook.com/myrecmiennam • They update the pictures at Domino’sPizza Launch Event and some infos of the store…
A club – where everybody can promote the power of the media industry, sa8sfying passion about Journalism and Communica8on.
• h_p://www.thanhnhantoday.com/ • He makes a recap for Domino’s Pizza Launch Events with so many pictures (see next slide)
Born 1985, ThanhNhan is known as a professional MC, radio editor, writer and stylist. He also works as a freelance journalist and has his own website www.Thanhnhantoday.com where he daily updates his interviews with celebs and hot news from the show biz. Among people who he met and interview, there’s famous names like Yan Can Cook, Model Bao Hoa, actress Tang Thanh Ha, Singer Hien Thuc… Thanh Nhan is now working as an editor and MC for DriveXone, was played at 5am-‐7am including songs, informa8on… in Vietnam and Interna8onal XoneFM VOV3 104.5 Mhz.
• h_p://facebook.com/koolchengtrinhtutrung • He updates his pictures at Domino’sPizza Launch Event and some infos of the store…
Known by a large rela8onship with so many celebri8es, and his sense of humour.
• h_p://facebook.com/tonydevil42 • He updates his pictures at Domino’sPizza Launch Event and some infos of the store…
The young and famous drummer from Titanium Rock Band, Tony joined several Rock shows from all over the country, such as Rockstorm, SRC, Rockfanclub…
• h_p://www.facebook.com/note.php?note_id=465593647614&no8f_t=note_tag • A long ar8cle about Pizza, a taste of modern life and about Domino’s Pizza coming to Vietnam
A Journalist blogger who keeps repor8ng everything around him with this own comments and review
• h_p://robbeydeptrai.wordpress.com/ • He makes a recap for Domino’s Pizza Launch Events with so many pictures
Robbey is known for his connec8on with the showbiz and entertainment celebri8es including his frequent controversial commentaries.
h_p://facebook.com/nckbh Tri Quyen writes about his memory when he had a chance to talk with Mr Steve, Domino's Pizza Interna8onal's vice-‐president or the Asia-‐Pacific region about pizza and music at Domino’s Pizza Launched Event.
•One of the best music writer expert •Work as a music editor for The Voice Of HCM City. Most of his ar8cles are about music, ar8sts and musical knowledge. People also adore his warm voice.
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