Domino’s Executes Targets Gamers Using Programmatic OOH studies/DOMINOS.pdf · personalising the campaign for our client to reach target audiences during specific hours for maximum

www.movingwalls.com

Domino’s Executes Targets Gamers Using Programmatic OOH

www.movingwalls.com

Challenge: Reaching gamers and tech enthusiasts to drive purchases of their “515 Unite Day” pizza offer.

Solution: Programmatically activate avail-able DOOH screens near Domino’s stores, personalising the campaign for our client to reach target audiences during specific hours for maximum reach.

Execution: The campaign proposal was auto-generated on our OOH buying plat-form and executed using Google’s DV360 alongside their online media activations.

Results: Domino’s optimised their OOH budgets by targeting the right audience at the right times on billboards located near their outlets.