www.movingwalls.com Domino’s Executes Targets Gamers Using Programmatic OOH
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
www.movingwalls.com
Domino’s Executes Targets Gamers Using Programmatic OOH
www.movingwalls.com
Challenge: Reaching gamers and tech enthusiasts to drive purchases of their “515 Unite Day” pizza offer.
Solution: Programmatically activate avail-able DOOH screens near Domino’s stores, personalising the campaign for our client to reach target audiences during specific hours for maximum reach.
Execution: The campaign proposal was auto-generated on our OOH buying plat-form and executed using Google’s DV360 alongside their online media activations.
Results: Domino’s optimised their OOH budgets by targeting the right audience at the right times on billboards located near their outlets.
Related Documents
