Transcript
ARMCHAIR ENTRPRENEURSJAMES COOPER | CHIEF CREATIVE INNOVATION OFFICER | JWT
JWT.com @koopstakov
Aka: The War on Talent
JWT.com @koopstakov
“You know what’s cool?
A billion dollars.”
JWT.com @koopstakov
So why work in
marketing, when it’s never
been easier to make a
billion dollars?
JWT.com @koopstakov
But not everyone is ready
to quit their jobs…
JWT.com @koopstakov
Five ways to become an
Armchair
Entrepreneur JWT.com @koopstakov
1. Innovate your product
JWT.com @koopstakov
BAND AID MUPPETS
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BLOOMBERG LABYRINTH
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JWT.com @koopstakov
A more innovative product
usually means more
innovative marketing
2. Do an internal project
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GROUPEE
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GROUPEE
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SXSW BBQ
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3. Be philanthropic
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LRA CRISIS TRACKER
4. If you can’t beat
them, partner with them
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PT1. TECH STARS
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JWT.com @koopstakov
CHAT ID
URTAK
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PT2. DO LECTURES
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5. Or just go solo
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THOMPSON PUNKE
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ThompspnPunke.com
The world’s only badass
ping pong clothing brand.
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THOMPSON PUNKE
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THOMPSON PUNKE
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Thanks!
For links and more information:
James.Cooper@JWT.com
Twitter.com/koopstakov
JWT.com @koopstakov
ARMCHAIR ENTRPRENEURSJAMES COOPER | CHIEF CREATIVE INNOVATION OFFICER | JWT
JWT.com @koopstakov
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