Transcript
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Digital Marketing First Henri Wuyts Michael D’hooge
Gamification,Denis Libouton
10 Trends, Bart De Waele,
+Winner takes it
all.
Will be dominant
+ niche networks
+ startups
Location = relevance
DATA is the new black
+ Sensors everywhere
QR is so 2011, welcome NFC
Mainstream 3D printers
Mobile first
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STATUS
ACCESS
POWER
STUFF
GAMIFICATION
CHEAP
DESIRABLE
STICKY
ENHANCE MOTIVATION
- CLEAR GOALS & RULES- ACCELERATED FEEDBACK CYCLES- COMPELLING NARRATIVE- CHALLENGE- ACHIEVABLE- STEP BY STEP
Loyalty programs
+GAMIFICATIONIS EVERYWHERE
USER ORIENTATED
LINKEDIN - FUEL EFFICIENCY - …
LEVELS
RATING
STARS
BADGES
REPUTATION
Gamevertising
Smartphone:
61% = games
PlayfullEngageConnect
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DIGITAL AGENCY
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WAT ZE DOEN:STRATEGIE EN CONCEPTONTWERPEN EN BOUWENTRAFFIC GENEREREN DOELGROEP ACTIVERENMETEN EN OPTIMALISEREN
Webbureau & online marketingbureau onder één dak
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