DIY Community Engagement Metrics

DIY Community Engagement MetricsAmy Sample Ward

January 19, 2011

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DIY Community Engagement MetricsAmy Sample Ward

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Today’s Speakers

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Amy Sample Ward

TechSoup Global

http://amysampleward.org Amy Sample Ward http://netsquared.org

DIY:Community Engagement Metrics

Amy Sample Ward – January 19, 2011

Welcome

I’m Amy: a blogger, trainer, and facilitator focused on supporting organizations and local communities to use social media in strengthening networks and making lasting change. I’m also the Community Development Manager, CDI at TechSoup Global.

http://amysampleward.org | @amyrsward | amy@amysampleward.org

Transparency: I work for TechSoup Global but present from a tool agnostic position. Likewise, I invite everyone to join me in recognizing that all organizations, community groups and individuals face a different set of needs around capacity, funding, accessibility and community that impact tool choices.

http://amysampleward.org Amy Sample Ward http://netsquared.org

Agenda

• Definitions• Becoming

Data-Driven• Community

Mapping• Content

Planning• Metrics &

much more!

http://amysampleward.org Amy Sample Ward http://netsquared.org

Definitions: Community

http://amysampleward.org Amy Sample Ward http://netsquared.org

Definitions: Social Media

http://amysampleward.org Amy Sample Ward http://netsquared.org

Definitions: Data

http://amysampleward.org Amy Sample Ward http://netsquared.org

Definitions: DIY

http://amysampleward.org Amy Sample Ward http://netsquared.org

Becoming Data Driven

Data-Driven: Measure, everything

Data-Driven: Understand Goals

Data-Driven: Use the Sweet Spot

Community Mapping

Community Mapping: Step 1 - Groups

Questions to ask:• Do different programs or departments

connect with different groups?• Do services or products target different

groups?• How would you describe your community or

audience to someone unfamiliar with your work, and if it is relevant to them?

Community Mapping: Step 2 - Goals

Questions to ask:• Why does the community continuing needing

your services, programs or work?• What is in it for others to participate?

-----• What do you need help with or involvement

from the community to do?• How can your work improve with

engagement?

Community Mapping: Step 3 Tools

Questions to ask:• Where does this group already talk or engage

online?• Which tools are most appropriate to the kind

of message or content?• What kind of engagement is required to match

the goals?

Community Mapping: Complete

Get this template! http://bit.ly/DIYcommunity

Content Planning

Content Planning: Step 1 – Content

Examples:• Program or service updates/changes• Staff announcements• Jobs • Volunteer opportunities• Fundraisers• Events

Content Planning: Step 2 – Goals

Examples:• Increase visibility of the organization• Increase participation• Raise funds• Build leadership• Find sponsors or partners• Recruit volunteers• Build community

Content Planning: Step 3 – Outlets

Examples:• Newsletter or mailing• Email newsletter• Twitter• Facebook• LinkedIn• Website• Blog

Content Planning: Complete

Get this template! http://bit.ly/DIYtemplate

Metrics

Metrics: Google Analytics

Metrics: Alerts

Metrics: Tracking

Get this template! http://bit.ly/DIYmetrics

Metrics: Reporting

Internal reporting:• Weekly metrics for various platforms• Add metrics as you go• Look at long term, not just short term changes• Monthly reporting of trends and insights

External reporting:• Share when there is something worth sharing• Reporting context, not just numbers• Ask for input and feedback

Today: 1 Thing You Can Do

Use the community map to ignite enthusiasm!

Photo Credits

Slide 1: http://www.flickr.com/photos/wwworks/4472384764/ Slide 4: http://www.flickr.com/photos/comedynose/4230176889/Slide 5: http://flickr.com/photos/efleming/237379252/Slide 6: http://www.flickr.com/photos/ivanwalsh/3677282034/Slide 7: http://www.flickr.com/photos/grapecity/4237886048 Slide 8: http://www.flickr.com/photos/lenore-m/806037362Slide 9: http://www.flickr.com/photos/lagthenoggin/19325231/ Slide 10: http://www.flickr.com/photos/aussiegall/286709039Slide 11: http://www.flickr.com/photos/scott06/4156991609/Slide 13: http://xkcd.com/256/Slide 18: http://www.flickr.com/photos/7819129@N07/ Slide 23: http://www.flickr.com/photos/49333515@N03/5244045076/ Slide 28: http://www.flickr.com/photos/theknowlesgallery/4536616288/Slide 31: http://www.flickr.com/photos/-bast-/349497988/

ResourcesTemplates:• Community Map Template: http://bit.ly/DIYcommunity • Content Map Template: http://bit.ly/DIYtemplate • Metrics Template: http://bit.ly/DIYmetrics

Blog Posts:• http://amysampleward.org/2009/10/27/how-to-create-a-listening-dashboard

-for-your-organization/• http

://amysampleward.org/2010/09/20/women-who-tech-tools-and-apps-to-energize-your-base/

• http://amysampleward.org/2009/08/18/5-steps-to-a-successful-social-media-strategy/

• http://www.webdigi.co.uk/blog/2010/google-analytics-for-facebook-fan-pages/

• http://blog.wikispaces.com/2008/07/google-analytics-for-your-wiki.html• http://www.web-strategist.com/blog/2010/03/19/list-of-social-media-manag

ement-systems-smms/

Questions & Discussion

http://amysampleward.org Amy Sample Ward http://netsquared.org

Thanks!

I look forward to continuing the conversation with all of you:

http://amysampleward.orghttp://netsquared.orghttp://techsoupglobal.org

@amyrsward@netsquared

amy@amysampleward.org

http://amysampleward.org Amy Sample Ward http://netsquared.org

Dates Topic

1/26/2011 It’s Time For Return On Mission

1/26/2011 Yes! You can raise $$ on Facebook (and other Social Networks)

2/2/2011 How to Hire Like a Search Firm

2/2/2011 Building Donor Loyalty: How to Keep Your Donors Giving in Any Economy

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