DIY Community Engagement Metrics Amy Sample Ward January 19, 2011 Use Twitter Hashtag #npweb Special Thanks To Our Sponsors
DIY Community Engagement Metrics
Sep 01, 2014
This presentation includes templates and instructions for Community Mapping (mapping your community segments), Content Mapping (creating a content strategy), and Tracking Metrics. Amy Sample Ward presented as part of the Nonprofit Webinars series. You can learn more about Amy at http://amysampleward.org or find other webinars at http://www.nonprofitwebinars.com/
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DIY Community Engagement MetricsAmy Sample Ward
January 19, 2011
Use Twitter Hashtag #npweb
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DIY Community Engagement MetricsAmy Sample Ward
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Today’s Speakers
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Amy Sample Ward
TechSoup Global
http://amysampleward.org Amy Sample Ward http://netsquared.org
DIY:Community Engagement Metrics
Amy Sample Ward – January 19, 2011
Welcome
I’m Amy: a blogger, trainer, and facilitator focused on supporting organizations and local communities to use social media in strengthening networks and making lasting change. I’m also the Community Development Manager, CDI at TechSoup Global.
http://amysampleward.org | @amyrsward | [email protected]
Transparency: I work for TechSoup Global but present from a tool agnostic position. Likewise, I invite everyone to join me in recognizing that all organizations, community groups and individuals face a different set of needs around capacity, funding, accessibility and community that impact tool choices.
http://amysampleward.org Amy Sample Ward http://netsquared.org
Agenda
• Definitions• Becoming
Data-Driven• Community
Mapping• Content
Planning• Metrics &
much more!
http://amysampleward.org Amy Sample Ward http://netsquared.org
Definitions: Community
http://amysampleward.org Amy Sample Ward http://netsquared.org
Definitions: Social Media
http://amysampleward.org Amy Sample Ward http://netsquared.org
Definitions: Data
http://amysampleward.org Amy Sample Ward http://netsquared.org
Definitions: DIY
http://amysampleward.org Amy Sample Ward http://netsquared.org
Becoming Data Driven
Data-Driven: Measure, everything
Data-Driven: Understand Goals
Data-Driven: Use the Sweet Spot
Community Mapping
Community Mapping: Step 1 - Groups
Questions to ask:• Do different programs or departments
connect with different groups?• Do services or products target different
groups?• How would you describe your community or
audience to someone unfamiliar with your work, and if it is relevant to them?
Community Mapping: Step 2 - Goals
Questions to ask:• Why does the community continuing needing
your services, programs or work?• What is in it for others to participate?
-----• What do you need help with or involvement
from the community to do?• How can your work improve with
engagement?
Community Mapping: Step 3 Tools
Questions to ask:• Where does this group already talk or engage
online?• Which tools are most appropriate to the kind
of message or content?• What kind of engagement is required to match
the goals?
Community Mapping: Complete
Get this template! http://bit.ly/DIYcommunity
Content Planning
Content Planning: Step 1 – Content
Examples:• Program or service updates/changes• Staff announcements• Jobs • Volunteer opportunities• Fundraisers• Events
Content Planning: Step 2 – Goals
Examples:• Increase visibility of the organization• Increase participation• Raise funds• Build leadership• Find sponsors or partners• Recruit volunteers• Build community
Content Planning: Step 3 – Outlets
Examples:• Newsletter or mailing• Email newsletter• Twitter• Facebook• LinkedIn• Website• Blog
Content Planning: Complete
Get this template! http://bit.ly/DIYtemplate
Metrics
Metrics: Google Analytics
Metrics: Alerts
Metrics: Tracking
Get this template! http://bit.ly/DIYmetrics
Metrics: Reporting
Internal reporting:• Weekly metrics for various platforms• Add metrics as you go• Look at long term, not just short term changes• Monthly reporting of trends and insights
External reporting:• Share when there is something worth sharing• Reporting context, not just numbers• Ask for input and feedback
Today: 1 Thing You Can Do
Use the community map to ignite enthusiasm!
Photo Credits
Slide 1: http://www.flickr.com/photos/wwworks/4472384764/ Slide 4: http://www.flickr.com/photos/comedynose/4230176889/Slide 5: http://flickr.com/photos/efleming/237379252/Slide 6: http://www.flickr.com/photos/ivanwalsh/3677282034/Slide 7: http://www.flickr.com/photos/grapecity/4237886048 Slide 8: http://www.flickr.com/photos/lenore-m/806037362Slide 9: http://www.flickr.com/photos/lagthenoggin/19325231/ Slide 10: http://www.flickr.com/photos/aussiegall/286709039Slide 11: http://www.flickr.com/photos/scott06/4156991609/Slide 13: http://xkcd.com/256/Slide 18: http://www.flickr.com/photos/7819129@N07/ Slide 23: http://www.flickr.com/photos/49333515@N03/5244045076/ Slide 28: http://www.flickr.com/photos/theknowlesgallery/4536616288/Slide 31: http://www.flickr.com/photos/-bast-/349497988/
ResourcesTemplates:• Community Map Template: http://bit.ly/DIYcommunity • Content Map Template: http://bit.ly/DIYtemplate • Metrics Template: http://bit.ly/DIYmetrics
Blog Posts:• http://amysampleward.org/2009/10/27/how-to-create-a-listening-dashboard
-for-your-organization/• http
://amysampleward.org/2010/09/20/women-who-tech-tools-and-apps-to-energize-your-base/
• http://amysampleward.org/2009/08/18/5-steps-to-a-successful-social-media-strategy/
• http://www.webdigi.co.uk/blog/2010/google-analytics-for-facebook-fan-pages/
• http://blog.wikispaces.com/2008/07/google-analytics-for-your-wiki.html• http://www.web-strategist.com/blog/2010/03/19/list-of-social-media-manag
ement-systems-smms/
Questions & Discussion
http://amysampleward.org Amy Sample Ward http://netsquared.org
Thanks!
I look forward to continuing the conversation with all of you:
http://amysampleward.orghttp://netsquared.orghttp://techsoupglobal.org
@amyrsward@netsquared
http://amysampleward.org Amy Sample Ward http://netsquared.org
Dates Topic
1/26/2011 It’s Time For Return On Mission
1/26/2011 Yes! You can raise $$ on Facebook (and other Social Networks)
2/2/2011 How to Hire Like a Search Firm
2/2/2011 Building Donor Loyalty: How to Keep Your Donors Giving in Any Economy
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