Transcript
WALT DISNEY WORLD RESORT
MAGIC KINGDOM
GROUP NO. 2
AMIT RAI – 10KULVINDER PATHANIA – 27SHUBHANGI CHOUHAN – 61PRATEEK CHHABRA – 16GAURAV CHOUHAN – 57ASHISH SONAWANE – 29
AN OVERVIEW
A segment of world Disney company
4 Theme park, 2 water park, 20 resort hotels
Founded in 1971 in Florida
CFO- Thomas O Staggs
Variety of additional family-oriented leisure enterprises.
Conceives, builds, and manages the company's theme parks and holiday resorts.
MAGIC KINGDOM
A theme park at Walt Disney World Resort
Most visited theme park in the world
Spread across 107 acre in 7 lands
7 LANDS
Main Street, U.S.A.® areaAdventureland® areaFrontierland® areaLiberty SquareFantasyland® areaMickey's Toontown® Fair areaTomorrowland® area
ATTRACTIONS AT MAGIC KINGDOM
“It’s a small world”Astro OrbiterBuzz light year's space ranger spinCinderella castle Country bear jamboree Donald's boatJungle cruiseMain street vehicles
Cont…
The hall of presidents The haunted mansion Tom sawyer island Frontland shootin’ arcade
SERVICE OFFERED Wheel chair and electric convince vehicle
rentals (ECV)LockersSpecial dietary requestsBarber shopPackage pick up service Disney character meet & greets baby care centre World florist & gift basket shopCustomized maps Currency ExchangeUPS/FEDEX shipping
DISNEY MEMBERSHIP
Special vacation packages to DISNEYLAND .a members-only website with the latest
offers for discounts, exclusive opportunities .
Special rates on selected DISNEYLAND and Walt Disney World.
Annual Passports and multi-day theme park admission
Special offers on selected Disney books, CDs, home videos ,DVDs & Disney theatrical performances.
MARKETING TECHNIQUE
Branding and Merchandising
Ambience
Customer service
Value creation
MARKETING STRATEGIES
Sell More to Existing Customers
Expand Your Marketplace
Continuous Promotion
Always Improve and Add to your Offerings
Tracking Business
SERVICE PROCESS
THANK YOU & VISIT AGAIN………!!
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