Disney World Magic Kingdom

WALT DISNEY WORLD RESORT

MAGIC KINGDOM

GROUP NO. 2

AMIT RAI – 10KULVINDER PATHANIA – 27SHUBHANGI CHOUHAN – 61PRATEEK CHHABRA – 16GAURAV CHOUHAN – 57ASHISH SONAWANE – 29

AN OVERVIEW

A segment of world Disney company

4 Theme park, 2 water park, 20 resort hotels

Founded in 1971 in Florida

CFO- Thomas O Staggs

Variety of additional family-oriented leisure enterprises.

Conceives, builds, and manages the company's theme parks and holiday resorts.

MAGIC KINGDOM

A theme park at Walt Disney World Resort

Most visited theme park in the world

Spread across 107 acre in 7 lands

7 LANDS

Main Street, U.S.A.® areaAdventureland® areaFrontierland® areaLiberty SquareFantasyland® areaMickey's Toontown® Fair areaTomorrowland® area

ATTRACTIONS AT MAGIC KINGDOM

“It’s a small world”Astro OrbiterBuzz light year's space ranger spinCinderella castle Country bear jamboree Donald's boatJungle cruiseMain street vehicles

Cont…

The hall of presidents The haunted mansion Tom sawyer island Frontland shootin’ arcade

SERVICE OFFERED Wheel chair and electric convince vehicle

rentals (ECV)LockersSpecial dietary requestsBarber shopPackage pick up service Disney character meet & greets baby care centre World florist & gift basket shopCustomized maps Currency ExchangeUPS/FEDEX shipping

DISNEY MEMBERSHIP

Special vacation packages to DISNEYLAND .a members-only website with the latest

offers for discounts, exclusive opportunities .

Special rates on selected DISNEYLAND and Walt Disney World.

Annual Passports and multi-day theme park admission

Special offers on selected Disney books, CDs, home videos ,DVDs & Disney theatrical performances.

MARKETING TECHNIQUE

Branding and Merchandising

Ambience

Customer service

Value creation

MARKETING STRATEGIES

Sell More to Existing Customers

Expand Your Marketplace

Continuous Promotion

Always Improve and Add to your Offerings

Tracking Business

SERVICE PROCESS

THANK YOU & VISIT AGAIN………!!