Discover what your personal brand can do for you

Discover What Your Personal Brand Can Do For YouMichelle Robin, CPRW, Certified Get Clear, Get Found, Get Hired! Coach

Agenda

• Corporate Branding

• Personal Branding

• Discover – What Makes You, YOU?

• Communicate – Tell It, to Sell It

• Build – Attract Opportunities

Personal Brand“Personal branding is the practice of people marketing themselves and their careers as brands.”— Wikipedia

“Personal branding is how we market ourselves to others. It’s a timeless concept.”— Dan Schwabel, author of Me 2.0

“Personal brand is what people say about you when you leave the room.”— Jeff Bezos, Founder, amazon.com

Discover

Who are you?What makes you different? What are you passionate about?

What do others in your field respect about you the most?

SMART Stories

Situation

Mess/eMotion

Action

ROI

Theme/Tie-in

Input

• 360Reach – William Arrudawww.360reach.me

• Fascination Advantage – Sally Hogshead www.howtofascinate.com/you Free code: EBL-BYCmichelle

• Strengths Finder www.strengthsfinder.com

Communicate

Don't fake it 'til you make it"Be yourself; everyone else is taken.” – Oscar Wilde

Your Message

• What is it?

• How do you say it?

• Where do you promote it?

WHY-BUY-ROI TM

• Executive: Pioneer “disruptive innovation,” transforming it into millions of Euros in revenue, profit, and global market growth.

• Marketing Manager: I fan the flames of strong brands to spread like wildfire, boosting organic growth up to 27%.

• Marketing Coordinator: I bring structure to chaos, improving processes to cut production time in half.

• Entrepreneur: I help small businesses get to where they always dreamed they could be.

Build

Digital ImageMake sure what you say online is on brand

Thought leadership

Write a book

White papers

Reports

Slideshare

Video

Relationships Gap analysis of your network

Join associations

Volunteer

Take Action Now

“It's this simple: You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand

called You, except this: start today. Or else.” !

– Tom Peters, The Brand Called You, Fast Company 1997!

ContactMichelle Robin 773-531-3457 michelle@brandyourcarer.com www.brandyourcareer.com Twitter: @BrandYourCareer LinkedIn: www.linkedin.com/in/michellerobin

Photo CreditsImages courtesy of FreeDigitalPhotos.net

• Stuart Miles

• digitalart

• jscreationzs

• Master isolated images

• ddpavumba