Discover What Your Personal Brand Can Do For You Michelle Robin, CPRW, Certified Get Clear, Get Found, Get Hired! Coach
Discover what your personal brand can do for you
May 24, 2015
Everyone has a brand whether they know it or not. Your personal brand is your reputation, and you need to take charge of it to get ahead in your career.
There are several ways you can discover your personal brand. The easiest is survey a group of 10 people in your trusted circle. Ask them to use three adjectives to describe you. Then take note of what words come back to you most often.
Another way to discover your brand is to create SMART stories. These are similar to CAR (Challenge-Action-Result) stories, but also focus on the common theme/skill that is demonstrated in the story.
You can also always use a 3rd party assessment tool like 360Reach or the Fascination Advantage.
Once you discover your brand, you need to refine how you communicate it. This is your Why-Buy-ROI – a term coined by Deb Dib and Susan Whitcomb as part of their G3 certification program. Your Why-Buy-ROI statement focuses on the who/how & what of delivering/supporting measurable results, primarily in dollars or percentages.
Then after you know what you're going to say about yourself, you need to start building your brand. Take inventory of your online presence and make sure your profiles are consistent across social media platforms. Start establishing yourself as a thought leader through blogging, writing white papers or ebooks. Use video to make more connections and stand out amongst your competition. Finally as you build your network, keep your brand in mind and fill gaps of knowledge in your network by getting to know other experts that complement your field. Remember the more you can give, the more likely you'll get in return.
There are several ways you can discover your personal brand. The easiest is survey a group of 10 people in your trusted circle. Ask them to use three adjectives to describe you. Then take note of what words come back to you most often.
Another way to discover your brand is to create SMART stories. These are similar to CAR (Challenge-Action-Result) stories, but also focus on the common theme/skill that is demonstrated in the story.
You can also always use a 3rd party assessment tool like 360Reach or the Fascination Advantage.
Once you discover your brand, you need to refine how you communicate it. This is your Why-Buy-ROI – a term coined by Deb Dib and Susan Whitcomb as part of their G3 certification program. Your Why-Buy-ROI statement focuses on the who/how & what of delivering/supporting measurable results, primarily in dollars or percentages.
Then after you know what you're going to say about yourself, you need to start building your brand. Take inventory of your online presence and make sure your profiles are consistent across social media platforms. Start establishing yourself as a thought leader through blogging, writing white papers or ebooks. Use video to make more connections and stand out amongst your competition. Finally as you build your network, keep your brand in mind and fill gaps of knowledge in your network by getting to know other experts that complement your field. Remember the more you can give, the more likely you'll get in return.
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Discover What Your Personal Brand Can Do For YouMichelle Robin, CPRW, Certified Get Clear, Get Found, Get Hired! Coach
Agenda
• Corporate Branding
• Personal Branding
• Discover – What Makes You, YOU?
• Communicate – Tell It, to Sell It
• Build – Attract Opportunities
Personal Brand“Personal branding is the practice of people marketing themselves and their careers as brands.”— Wikipedia
“Personal branding is how we market ourselves to others. It’s a timeless concept.”— Dan Schwabel, author of Me 2.0
“Personal brand is what people say about you when you leave the room.”— Jeff Bezos, Founder, amazon.com
Discover
Who are you?What makes you different? What are you passionate about?
What do others in your field respect about you the most?
SMART Stories
Situation
Mess/eMotion
Action
ROI
Theme/Tie-in
Input
• 360Reach – William Arrudawww.360reach.me
• Fascination Advantage – Sally Hogshead www.howtofascinate.com/you Free code: EBL-BYCmichelle
• Strengths Finder www.strengthsfinder.com
Communicate
Don't fake it 'til you make it"Be yourself; everyone else is taken.” – Oscar Wilde
Your Message
• What is it?
• How do you say it?
• Where do you promote it?
WHY-BUY-ROI TM
• Executive: Pioneer “disruptive innovation,” transforming it into millions of Euros in revenue, profit, and global market growth.
• Marketing Manager: I fan the flames of strong brands to spread like wildfire, boosting organic growth up to 27%.
• Marketing Coordinator: I bring structure to chaos, improving processes to cut production time in half.
• Entrepreneur: I help small businesses get to where they always dreamed they could be.
Build
Digital ImageMake sure what you say online is on brand
Thought leadership
Write a book
White papers
Reports
Slideshare
Video
Relationships Gap analysis of your network
Join associations
Volunteer
Take Action Now
“It's this simple: You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand
called You, except this: start today. Or else.” !
– Tom Peters, The Brand Called You, Fast Company 1997!
ContactMichelle Robin 773-531-3457 [email protected] www.brandyourcareer.com Twitter: @BrandYourCareer LinkedIn: www.linkedin.com/in/michellerobin
Photo CreditsImages courtesy of FreeDigitalPhotos.net
• Stuart Miles
• digitalart
• jscreationzs
• Master isolated images
• ddpavumba
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