Digital Trends to Watch SOCIAL MEDIA …SOCIAL MEDIA PRESENTATION Curated by Steve Rubel, Director of Insights + David Armano, SVP Digital Digital Trends to Watch Title Microsoft PowerPoint
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SOCIAL MEDIA PRESENTATION
Curated by Steve Rubel, Director of Insights + David Armano, SVP Digital
Digital Trends to Watch
Technologies Get All the Attention, Yet They’re Fleeting
Trends, However, Develop More Slowly and Are Often Timeless
SOCIAL MEDIA PRESENTATIONTREND I ‐MARKETING IN THE AGE OF
STREAMS
THE CHALLENGE: THE FIREHOSE
PEOPLE NEED TO HEAR THINGS MANY TIMES FOR IT TO SINK IN
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I: ESTABLISH DIGITAL EMBASSIES AND EQUIP EMPLOYEES TO BECOME AMBASSADORS
II: EMBRACE MULTIPLICITY AND DIVERSITY
III: USE THE FORCE, DON’T FIGHT IT
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TREND II ‐ THE GOOGLIZATION OF MEDIA:BUILDING A DIGITALLY VISIBLE BUSINESS
QUALITY CONTENT DRIVES DIGITAL VISIBILITY
SOCIAL CONNECTIONS DRIVES DIGITAL VISIBILITY
SOCIAL MEDIA PRESENTATIONTREND III ‐ THE DATA DECADE:
DIY INSIGHTS AND SITUATIONAL AWARENESS
I: TAP INTO FREE TOOLS AND BECOME DATA JUNKIES
II: LOOK FOR UN‐MET NEEDS AND USE THE DATA TO PLAN PRODUCTS AND CAMPAIGNS
II: MAP NETWORKS TO UNDERSTAND HOW TO USE THEM EFFICIENTLY AND EFFECTIVELY
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TREND #4– Business Becomes SocialSocial media expands into the fabric of business from communications to how consumers become co‐creators and employees become advocates
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IT Marketing
“social media” touches all of these
HR
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BUSINESS BECOMES SOCIAL:ACTION ITEMS
• Plan for scale (moving beyond experiments)• Organize accordingly• Integrate external with internal• Engage employees
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TREND #5– LOCATION, LOCATION, LOCATION“Where are you” is the new what are you doing? Mobile and local bring the digital and real worlds together.
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LOCATION, LOCATION, LOCATION:ACTION ITEMS
• Integrate real world events with digital strategy• Look for ways to bring people together locally• Tap into “gaming” aspect and reward participation• Deliver value through incentives• Experiment with pilot programs
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TREND #6– PRIVATE BECOMES PUBLICAs networks such as Facebook begin to loosen their privacy restrictions and Gen Y advances in the workforce, what once was private becomes increasingly public
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“Privacy is no longer a social norm”‐Mark Zuckerburg
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PRIVATE BECOMES PUBLIC:ACTION ITEMS
• Be prepared for public engagement (social media guidelines etc.)• Create rules of engagement for social media participation• Monitor conversations in all ecosystems (owned, paid, earned)• Participate authentically • Harness “social sharing & broadcasting”• Assume all interactions are now public
SOCIAL MEDIA PRESENTATION
Curated by Steve Rubel, Director of Insights + David Armano, SVP Digital
Digital Trends to Watch
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