Transcript
Digital Marketing STRATEGYfor FMCG sectorCreated by Balaji Vijayaraghavan
Why Social?
Why Social?
• Brands opting the digital space for promotions• Customers are more active on smartphones
than offline• Every successful brand today is successful not
because of their excellence, but because of marketing (mainly, the online presence)
Internet and Marketing
The Objective
• Not just about the VCP concept where when you are visible, you become credible and in turn profitable; its real time interaction!
• If brands get on crisis, it first breaks out on Social Media and the reputation sustains when the crisis is diplomatically managed.
• FMCG is a sensitive sector.
The Boon and Bane
What we thing “Being Social” means?
The Roadmap
• Branding• Website• PR• Social Media• Mailing Lists• Ads and Campaigns
WEBLOG
• Brand Profile• Products and Services• Outreach• Blog• Team
PR
• Interviews• News Releases• Guest writings• Charities• Events• Buzz (campaigns)
Social Media
• YouTube• Pinterest• Twitter• Facebook• Google+• Slideshare
GET CONNECTEDgo social!
Write tome@balajivijayaraghavan.com
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